mobile security threats - Agency Partner Interactive

Mitigate Mobile Security Threats

With Heightened Productivity Comes the Need to Mitigate Mobile Security Threats

It has been predicted that by the year 202 nearly ⅔ of America’s workforce will use their mobile device or smartphone when carrying out their regular working duties. In fact, more than 60% of employees already do so.

Several companies have already made the shift towards permitting their employees to use their own device, as part of a company BYOD plan.  With the increase in technology adoption, and in order to keep pace with skyrocketing trends, businesses and IT management are wise to pay attention to mobile security threats.

Limiting Mobile Security Threats in the Mobile Business Age

The answer begins with the development of a strict security policy. If a business permits their staff to connect with the corporate data system through their personal device or smartphone, they need to take steps to ensure that they are doing so safely.

Businesses not planning to do this would be better off issuing company owned devices to those members of their workforce who need them and, in turn, forbidding access through personal devices.

However, in the long run, this will likely cost the business more money than it would have to just create and enforce a policy and allow employees to bring their own devices.

There are a few steps that businesses can take to lessen mobile security threats.

  • Take steps to ensure that all data is routinely backed up
  • Require the installation of company-approved security software
  • Block any unapproved apps
  • Report security breaches immediately
  • Consent to the consequences of noncompliance

Eventually, the use of personal devices in the workplace will become the accepted norm. Businesses have already started to recognize the great benefits of BYOD programs, especially in terms of productivity and even cost savings.

Just as technology expands, so does the ways in which criminals are using technology to their own advantage.

Companies must take the necessary steps to safeguard their information and data. Mobile device and security policies are some of the ways that can be done.

customer Loyalty - Agency Partner Interactive

Customer Loyalty is More Important than you Think

Customer Loyalty is More Important than you Think 

The success of a business mobile app is measured in many different ways. For some companies, nothing is more important than conversion rates or increasing the number of customers who make a purchase. For others, unique app views are paramount because it means that more new people are finding the company and seeing the brand for the first time. Regardless of how you measure success, one thing that must always be considered is customer loyalty – how loyal are app users to your particular brand name?

The Weight of Brand Loyalty in Mobile

For any business looking to market their brand, they often conceptualize their ideal customer as being whoever is the most likely to be able to influence the greatest amount of people. For example, they might target users who are extremely active on social media platforms and have a high following. The truth is, however, it doesn’t matter how many people that person is connected to if they are not loyal to your brand.

In fact, you would net far greater results to have a loyal app user with 50 social media followers advocating for your than you would with a regular app user with 5000. Why is that? Brand loyalty is everything! Especially when it comes to increasing the reach of your business mobile app.

When a customer is loyal to your brand, and to your mobile app, they are much more involved. This means that they are not only using your app regularly, but they might also be interacting with your brand through other forums as well, like on social media, and they are also telling their friends about the service they receive and the products they buy. As an added advantage, customers with higher engagement levels have been proven to regularly utilize mobile features like app sharing or referrals, which in turn drives more downloads and encourages new users.

There have been several studies dedicated to determining how increases in loyal customers relate to increases in overall profitability. For example, a 2013 report found that the average brand categorized 20% of their customer base as ‘loyal’ – and that these loyal customers visited the brand more than 10 times in a year.

How to Increase Mobile Customer Loyalty

Now that you understand the true weight of customer loyalty as it relates to your business mobile app, how do you go about guaranteeing that your customers remain loyal to your brand – and do not simply delete your app after the first use? Here are a few tips:

  • Focus on users who are most likely to use apps. Rather than fighting to keep one-time app users on your website, target the users who are already using apps frequently.
  • Research when and how you should be using push notifications.Push notifications are a fantastic way for apps to engage with infrequent app users, however, they have become more closely related to spam than a viable marketing tool. There is still value there, however, research how to use push notifications in a meaningful and helpful manner.
  • Offer rewards or incentives for customer loyalty.Thanking your loyal customers with rewards, points or some other incentive is a surefire way to increase loyalty to your brand and to entice new users to download anse use your app.

What other great tips do you have for increasing customer loyalty or brand loyalty? What has worked for you? We want to know.

 

show rooming - Agency Partner Interactive

Combating Showrooming with Mobile Apps

 

Showrooming has become the thorn in the side of nearly every retailer. And with good reason.

If you’re out of the loop, you might be asking yourself what ‘showrooming’ is and why it is relevant to your mobile strategy. Showrooming is a relatively new phenomenon and describes the act of visiting a brick-and-mortar retail location in order to try out a specific product, with no intention to purchase it from that specific retailer.

Instead, after trying out the product, the individual will use their smartphone to research the product and find out which online retailer is offering the same item for the best price.

The online industry has had several debates about how to best handle situations like this, the best approach comes from actually meeting the needs of shoppers who deploy showrooming tactics – on their smartphones.

As a retailer, you can leverage strategic mobile apps to encourage consumers to purchase the item in the store, even if someone else is selling it at a cheaper rate somewhere else.

Customer Loyalty

Consider various rewards and loyalty programs. Any app that promotes customer loyalty necessitates a strong strategy that hones in on creating a rewarding customer experience while they are in the store. If there are special discounts that can be found on the store app, there is a better chance that a purchase will be made.

Informed Store Associates

One of the driving factors for customers using their smartphones to make their purchases comes from the ability to conduct their own product research. So much product information is available online, things like product reviews, comparisons with other products, etc. The modern consumer wants to make informed buying decisions.

Interestingly, in-house sales associates are seen as less likely to know about the products they are selling then the Internet. Consumers are faced with the question of whether or not the person they are asking for feedback or information will really know the answer.

In contrast, if employees were armed with mobile apps that were capable of conducting the same research the consumers were doing, how much of a better position would they be in to educate customers?

By properly training employees, and giving them access to the tools they need to conduct their jobs, you are increasing the likelihood that they will be able to assist customers – and encourage sales – all things that lead to a stronger customer experience.