digital_marketing_for_retailers

Digital Marketing For Retailers

Tips From Professional Digital Marketer

Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.

No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on! 

What is Digital Marketing?

Marketing is essential for all kinds of businesses, but now it has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time – online. 

With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information. 

Methods of Digital Marketing

There are various methods of Digital Marketing, and it may take some trial and error to find what  works best for your business. We look at some of the most common ways below. 

Online Store

Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click and collect in-store, you must keep the lines of communication  open between you and your customer.

Use online forms, texting, or AI Chatbots to answer any questions they may have. 

When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered. 

Email Marketing

Using an Email Marketing Service such as MailChimp, is an excellent way of staying in contact with your clients.

Regular newsletters or updates on new products or discounts land directly in your customer’s much-used inbox.

Unfortunately, there is a fine line between spamming and emails of value, so exercise caution to ensure client retention. You do not want to lose clients due to over emailing. 

It is also crucial to obtain consumer consent to send them  emails and offer opt-in/out options to allow control over how much material they receive. 

Mobile Promotions

Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online. 

Social Media 

Nearly every adult on the planet uses Social Media of some sort. Tapping into platforms where  your target audience is active gives you the perfect medium to inform, educate, and sell. 

Again, caution is advised when using Social Media Marketing as a sales tool. No one wants to be bombarded with advertisements while online. A better way to win customers is to engage with them in conversations about your products or related matters; then they will be more likely to purchase from you in the future. 

Digital Marketing is not necessarily a quick way to get sales, but rather it is a method of keeping you in front of current customers and reach more potential customers. It helps you to connect and start a conversation in the hope of leading to a sale. 

Start your Digital Marketing Conversation today, get in touch with Agency Partner Interactive and let us help you hit your sales targets.

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How Do Social Media Influencers Make Money?

Tips From Professional Social Media Marketers

The 21st century has introduced new forms of celebrity, most notably that of the influencer. From the Kardashian-Jenner clan to bloggers covering niche interests like travel, fitness, or fashion – influencers are filling up our Instagram feeds. These influencers have turned their popularity, and social media marketing savvy into full-blown careers. 

Becoming a paid influencer usually requires a significant amount of working for free with little return on investment (ROI) to gain a following and become an attractive partner for brands. How influencers make a living may seem mysterious, but the components are simple once you break it down.

What Does it Mean to be an Influencer?

Influencer is a catch-all term that belies the amount of work required for success. While what you see on Instagram is based in reality, it’s important to remember that the glamour and carefree lifestyle is presented only after taking dozens of photos, selecting the ones conveying the influencer’s image and brand, and editing and filtering them before  posting.

These are not accidental lifestyles. Achieving influencer status requires hard work, planning, plus some talent and luck. Like any unconventional lifestyle, the cost-benefit analysis must be considered. Brittany Kulick left a traditional career in marketing  to start The Sweet Wanderlust. “I’m working harder than I ever did when I worked a traditional job,” she admits, “but I wouldn’t trade it for anything! I love sharing travel tips, hidden gems, and itineraries with my readers and getting to work from anywhere in the world.” 

Successful influencers essentially run their lives as a small business. “While my Instagram feed is full of me frolicking on gorgeous beaches and eating amazing desserts,” says Kulick, “many don’t know what goes on behind the scenes to make this lifestyle happen.” It’s crucial to learn and implement best practices for gaining traction online including Search Engine Optimization (SEO), Website Design, and so much more. 

Diversifying Revenue Streams

Even successful influencers need more than one way to earn. The most efficient among them join together two or more revenue streams in their social media marketing strategy. Even those who make Hundreds of thousands of Dollars Per Post still need to make plenty of organic content, or risk coming across as a sell-out.

Successful influencers produce a combination of organic content and sponsored content. Influencers must be careful – if they aren’t discerning in accepting partnerships, they could undermine the trust and potentially lose some followers as well as sponsors(more followers = more sponsorship potential).

Selling products, whether digital or physical,  produced by the influencer alone, or in collaboration with brands, is an obvious way to capitalize on your brand, Kayla Itsines is a perfect example of someone who has turned social media clout into a veritable empire, with over 11 million followers on Instagram, and a successful line of digital fitness products such as eBooks and a workout app. Physical products can be anything related to your social media marketing strategy, for example, T-Shirts with Cute Slogans, or Kitchen Products inspired by a love of food and travel. 

Partnering with brands, either as a brand ambassador or with a sponsorship deal, helps influencers leverage their likes. Brand ambassadorships are long-term relationships, often with a monthly paycheck and expectations to feature a product or service a certain number of times per month. Short-term sponsored content may be a single Instagram image of you using their product, a blog post review, or a series of posts. Both brand ambassadorships and sponsored content have specific rules regarding disclosure, and it’s essential to be mindful of that as both a producer and consumer. 

Branching out into other forms of media, such as podcasts or webinars, can help grow your audience and share your knowledge. Podcasts can be monetized through premium subscriptions, and once a webinar is created, it can be sold countless times and transformed into a passive income stream.

Many Influencers use affiliate marketing, which rarely pays the rent, but  provides a supplemental income. Most also work as freelance content creators, utilizing their skills and popularity to find clients. 

While savvy Influencers have perfected the formula of doing what they love and making a living at it, it certainly isn’t as easy as it looks! If you want to influence more people  get in touch with us here at Agency Partner Interactive, and let’s form a successful partnership today.

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5 Questions To Ask Before Hiring a Web Design Firm

Tips From Professional Website Designers

Is your old website looking tired and dated? Or maybe you have a new company or product launching and need a stylish website to draw in the customers? Whatever the situation is, it is essential that you get a website that showcases your company and meets your branding needs. 

If you decide to Hire a Web Design Firm to handle the build, it is vital that you get one that understands your requirements and wants. Here are a list of questions to quiz your Web Design Firm to find out if they are the right fit for you. 

What is Good Design?

Starting with a deceivingly simple question might be the best way to figure out right away how well a web design firm knows their craft. They should be able to explain, in simple terms, how the Best Web Designers efficiently gather content and graphic elements to build a positive user experience. They should also be able to show you mock-ups of what they feel is a good design for your type of website. 

Can I See Your Client Portfolio? 

Knowing the web design agency has produced work for a similar industry or sector will boost both your confidence and trust that their team can deliver a website that encompasses your company’s principles and is strategically aimed at your audience. Plus, you will be able to check how versatile they are in terms of brand conceptualization. So go ahead and ask to see their Work

How Comfortable are you with Change?

Web designers and their clients don’t always see eye to eye. One is an expert in design elements; the other understands their audience best. The indisputable fact here is that enterprises, brands, and audiences are always evolving, and so is design.

Therefore, when creating a website for a company or client, a Web Design Agency needs to keep in mind that changes will be necessary either due to artistic differences or brand evolution. Finding designers comfortable with change will make the process so much easier.

How Do Your Web Design Firm Measure Results?

A website can look great, but if it doesn’t achieve its core purpose of meeting the client’s end goal, it can be deemed as a failure. It’s important to clarify with the design team which metrics they report on to ensure website success.

This should include Search Engine Optimization (SEO) Techniques to enhance unique visitors. Additionally, the conversion rates from the page can be a clear indicator as to whether the website design is fulfilling its duty.

Who Will be Working on my Project?

It is vital to establish clear communication with the design team working on your Website Development Project, so getting to know them is a great idea. Make a point of meeting the team and asking them who would be your direct point of contact, then check that you are on the same page. This way, you establish a solid foundation of ownership and accountability from early on.

Want to know more about web design before hiring an agency? Contact Agency Partner Interactive to hire a firm you can depend on.

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How to Hire the Best Marketing Firm

Tips From Professional Digital Marketers

Your company is launching a New Product or needs to expand its customer base, so you decide it is time to bring in the big guns – a Marketing Firm. How do you choose which one will deliver your Requirements? What kind of Marketing do you need? We endeavour to answer these, and more questions as we explore how to Hire The Best Marketing Firm or Digital Marketing Agency

Types of Marketing Firms

These days, in-bound marketing is the most commonly used form of getting people to buy your products or services. It involves engaging potential customers, usually through social media, content, Search Engine Optimization (SEO) and branding, rather than searching for customers or simply placing an advertisement.

Most good marketing firms offer all of the above services, but some may only concentrate on one or two aspects. A content marketing agency will likely focus on creating short and long-form content for websites and ebooks as a way of marketing. They may also employ SEO tactics in the creation of the material and will keep in mind your company’s branding, but their focus will be on the writing of blogs, articles and ebooks. 

Likewise, a Branding Firm will mostly concentrate on how to pitch your product or service while a Social Media Company will be more concerned with your interactions on Facebook etc, and an SEO specialist will look at your current content to bring it up to standard.

Decide What Your Company Needs

If your business already has clear branding and an active following on social media, you may decide to spend your marketing budget on content-driven material. The saying “content is king” is very true in today’s digitally focussed marketplace. Potential customers have become more savvy and like to learn more about the companies they engage with before they purchase. By adding articles, blog posts or even value-adding ebooks, you give your audience extra and help to build a feeling of trust, especially if you are an authority or thought leader on a subject. 

Hiring a Content Agency will provide you with material for your website that will keep your site fresh and impact on your SEO. If the agency can create SEO Content – content containing keywords that make it easier for Google to rank you – then you are more likely to appear higher up in Search Engine Results Pages (SERP) meaning more people will see you. 

Choose the Right Firm

When it comes to choosing the right firm for your company, it is essential to know how much time and money you are willing to commit. Marketing is rarely a fast-acting process. It can take months, even years, to become a recognized company in what will probably be a crowded market. 

If you require content or social media posts daily, you might be best to look for a larger digital agency with a team of creators, but if you need to market less regularly, then a small firm or a freelancer might be the option most beneficial to your business. 

Whichever direction you decide to go in, bear in mind that marketing is essential if you wish to compete. It is no longer as simple as putting an advertisement on television or the internet. The most successful companies know that people want to engage and be informed rather than receive a sales pitch, so don’t skimp on your marketing budget! To learn more about how to get the most out of your budget, get in touch with Agency Partner Interactive today.

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