Month: November 2019

digital_marketing

Digital Marketing For Retailers

Posted on | by devops
Tips From Professional Digital Marketer

Digital Marketing is an essential strategy for retailers looking to promote their brand, products, and services online. With the increase of eCommerce and online shopping, retailers must adapt to the changing landscape of consumer behavior and preferences. Digital marketing offers a powerful way to reach customers and engage with them on multiple online channels, including social media, search engines, email marketing, and more. 

Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.

No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on! 

What is Digital Marketing?

Digital marketing is essential for all kinds of businesses. It has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time to online.  

With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information.  

Digital marketing for retail involves using various online channels and tactics to promote and sell products and services to customers. 

The key to successful digital marketing for retailers is understanding your target audience, crafting a compelling message that resonates with them, and using the right channels and tactics to reach and convert them into customers. 

Methods of Digital Marketing

There are various methods of Digital Marketing, and it may take some trial and error to find what  works best for your business. We look at some of the most common ways below. 

SEO (search engine optimization) 

SEO is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). For retail businesses, SEO can be a highly effective way to attract organic traffic from search engines like Google.  

According to recent statistics, the top organic result in Google’s SERPs has an average click-through rate of 31.7%, while the second and third organic results have click-through rates of 24.71% and 18.66%, respectively.  

By optimizing their website for relevant keywords and creating high-quality content, retailers can improve their ranking in search results and drive more targeted traffic to their websites, resulting in increased sales and revenue. 

Online Store

Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click-and-collect in-store, you must keep the lines of communication open between you and your customer.

Use online forms, texting, or AI Chatbots to answer any questions they may have. 

When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered. 

Email Marketing

Email marketing can be a very effective way to reach and engage with customers for retail businesses. According to recent statistics, the average open rate for retail emails is 16.75%, and the average click-through rate is 2.14%. By building an email list of customers and sending them targeted and personalized messages, retailers can drive traffic to their website, promote their products, and increase sales. 

Mobile Promotions

Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online. 

PPC (pay-per-click advertising) 

PPC is a popular form of online advertising where businesses pay each time someone clicks on one of their ads. For retailers, PPC can be a highly effective way to reach customers who are actively searching for products or services like theirs. According to recent statistics, the average conversion rate for retail PPC ads is 3.75%, and the average cost per click is $1.16. By targeting high-intent keywords and creating compelling ads, retailers can drive targeted traffic to their website and increase sales. 

Social Media 

Social media has become an integral part of our daily lives, with billions of users across the globe engaging with various platforms. This is a golden opportunity for businesses to reach their target audience and promote their products and services. By leveraging social media, you can effectively inform, educate, and sell to your audience while capturing their attention with eye-catching content.  

Social media stories like WhatsApp, Snapchat, LinkedIn, Facebook, and Instagram can effectively reach and engage your users. By creating daily check-in stories, showcasing your products through unboxing and tutorial videos, and providing customer service through Stories, you can make valuable content that can be categorized and saved using the Highlights feature. So, focus on engaging with your audience and providing them with valuable content, and you’ll be on your way to building a loyal customer base that’s eager to purchase from you.  

Start your digital marketing conversation today. Contact Agency Partner Interactive, and let us help you hit your sales target.

Revolutionize Your Retail Business with Agency Partner Interactive 

Agency Partner Interactive is a premier web design and digital marketing agency that helps businesses like yours succeed online. Our SEO agency in Dallas’s team of experts specializes in various digital marketing services, including: 

We work carefully with our clients to understand their needs and goals and tailor our services to deliver measurable results. Stay tuned for insights, tips, and strategies to help you optimize your digital marketing efforts and achieve success in the digital world with our Top Dallas digital marketing agency. To schedule your free 30-minute strategy session, get in touch with our internet marketing specialists today!
 

 

how_do_influencers_make_money

How Do Social Media Influencers Make Money?

Posted on | by devops
Tips From Professional Social Media Marketers

The 21st century has introduced new forms of celebrity, most notably that of the influencer. From the Kardashian-Jenner clan to bloggers covering niche interests like travel, fitness, or fashion – influencers are filling up our Instagram feeds. These influencers have turned their popularity, and social media marketing savvy into full-blown careers. 

Becoming a paid influencer usually requires a significant amount of working for free with little return on investment (ROI) to gain a following and become an attractive partner for brands. How influencers make a living may seem mysterious, but the components are simple once you break it down.

What Does it Mean to be an Influencer?

Influencer is a catch-all term that belies the amount of work required for success. While what you see on Instagram is based in reality, it’s important to remember that the glamour and carefree lifestyle is presented only after taking dozens of photos, selecting the ones conveying the influencer’s image and brand, and editing and filtering them before  posting.

These are not accidental lifestyles. Achieving influencer status requires hard work, planning, plus some talent and luck. Like any unconventional lifestyle, the cost-benefit analysis must be considered. Brittany Kulick left a traditional career in marketing  to start The Sweet Wanderlust. “I’m working harder than I ever did when I worked a traditional job,” she admits, “but I wouldn’t trade it for anything! I love sharing travel tips, hidden gems, and itineraries with my readers and getting to work from anywhere in the world.” 

Successful influencers essentially run their lives as a small business. “While my Instagram feed is full of me frolicking on gorgeous beaches and eating amazing desserts,” says Kulick, “many don’t know what goes on behind the scenes to make this lifestyle happen.” It’s crucial to learn and implement best practices for gaining traction online including Search Engine Optimization (SEO), Website Design, and so much more. 

Diversifying Revenue Streams

Even successful influencers need more than one way to earn. The most efficient among them join together two or more revenue streams in their social media marketing strategy. Even those who make Hundreds of thousands of Dollars Per Post still need to make plenty of organic content, or risk coming across as a sell-out.

Successful influencers produce a combination of organic content and sponsored content. Influencers must be careful – if they aren’t discerning in accepting partnerships, they could undermine the trust and potentially lose some followers as well as sponsors(more followers = more sponsorship potential).

Selling products, whether digital or physical,  produced by the influencer alone, or in collaboration with brands, is an obvious way to capitalize on your brand, Kayla Itsines is a perfect example of someone who has turned social media clout into a veritable empire, with over 11 million followers on Instagram, and a successful line of digital fitness products such as eBooks and a workout app. Physical products can be anything related to your social media marketing strategy, for example, T-Shirts with Cute Slogans, or Kitchen Products inspired by a love of food and travel. 

Partnering with brands, either as a brand ambassador or with a sponsorship deal, helps influencers leverage their likes. Brand ambassadorships are long-term relationships, often with a monthly paycheck and expectations to feature a product or service a certain number of times per month. Short-term sponsored content may be a single Instagram image of you using their product, a blog post review, or a series of posts. Both brand ambassadorships and sponsored content have specific rules regarding disclosure, and it’s essential to be mindful of that as both a producer and consumer. 

Branching out into other forms of media, such as podcasts or webinars, can help grow your audience and share your knowledge. Podcasts can be monetized through premium subscriptions, and once a webinar is created, it can be sold countless times and transformed into a passive income stream.

Many Influencers use affiliate marketing, which rarely pays the rent, but  provides a supplemental income. Most also work as freelance content creators, utilizing their skills and popularity to find clients. 

While savvy Influencers have perfected the formula of doing what they love and making a living at it, it certainly isn’t as easy as it looks! If you want to influence more people  get in touch with us here at Agency Partner Interactive, and let’s form a successful partnership today.

Not big on reading? That’s okay. Watch “How Do Influencers Make Money?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

 

5 questions_to_ask_before_hiring_a_web_design_firm

5 Questions To Ask Before Hiring a Web Design Firm

Posted on | by devops
Tips From Professional Website Designers

Is your old website looking tired and dated? Or maybe you have a new company or product launching and need a stylish website to draw in the customers? Whatever the situation is, it is essential that you get a website that showcases your company and meets your branding needs. 

If you decide to Hire a Web Design Firm to handle the build, it is vital that you get one that understands your requirements and wants. Here are a list of questions to quiz your Web Design Firm to find out if they are the right fit for you. 

What is Good Design?

Starting with a deceivingly simple question might be the best way to figure out right away how well a web design firm knows their craft. They should be able to explain, in simple terms, how the Best Web Designers efficiently gather content and graphic elements to build a positive user experience. They should also be able to show you mock-ups of what they feel is a good design for your type of website. 

Can I See Your Client Portfolio? 

Knowing the web design agency has produced work for a similar industry or sector will boost both your confidence and trust that their team can deliver a website that encompasses your company’s principles and is strategically aimed at your audience. Plus, you will be able to check how versatile they are in terms of brand conceptualization. So go ahead and ask to see their Work. 

How Comfortable are you with Change?

Web designers and their clients don’t always see eye to eye. One is an expert in design elements; the other understands their audience best. The indisputable fact here is that enterprises, brands, and audiences are always evolving, and so is design.

Therefore, when creating a website for a company or client, a Web Design Agency needs to keep in mind that changes will be necessary either due to artistic differences or brand evolution. Finding designers comfortable with change will make the process so much easier.

How Do Your Web Design Firm Measure Results?

A website can look great, but if it doesn’t achieve its core purpose of meeting the client’s end goal, it can be deemed as a failure. It’s important to clarify with the design team which metrics they report on to ensure website success.

This should include Search Engine Optimization (SEO) Techniques to enhance unique visitors. Additionally, the conversion rates from the page can be a clear indicator as to whether the website design is fulfilling its duty.

Who Will be Working on my Project?

It is vital to establish clear communication with the design team working on your Website Development Project, so getting to know them is a great idea. Make a point of meeting the team and asking them who would be your direct point of contact, then check that you are on the same page. This way, you establish a solid foundation of ownership and accountability from early on.

Want to know more about web design before hiring an agency? Contact Agency Partner Interactive to hire a firm you can depend on.

Not big on reading? That’s okay. Watch “5 Questions To Ask Before Hiring a Web Design Firm?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

how_to_hire_the_best_marketing_firm

How to Hire the Best Marketing Firm

Posted on | by devops
Tips From Professional Digital Marketers

Your company is launching a New Product or needs to expand its customer base, so you decide it is time to bring in the big guns – a Marketing Firm. How do you choose which one will deliver your Requirements? What kind of Marketing do you need? We endeavour to answer these, and more questions as we explore how to Hire The Best Marketing Firm or Digital Marketing Agency. 

Types of Marketing Firms

These days, in-bound marketing is the most commonly used form of getting people to buy your products or services. It involves engaging potential customers, usually through social media, content, Search Engine Optimization (SEO) and branding, rather than searching for customers or simply placing an advertisement.

Most good marketing firms offer all of the above services, but some may only concentrate on one or two aspects. A content marketing agency will likely focus on creating short and long-form content for websites and ebooks as a way of marketing. They may also employ SEO tactics in the creation of the material and will keep in mind your company’s branding, but their focus will be on the writing of blogs, articles and ebooks. 

Likewise, a Branding Firm will mostly concentrate on how to pitch your product or service while a Social Media Company will be more concerned with your interactions on Facebook etc, and an SEO specialist will look at your current content to bring it up to standard.

Decide What Your Company Needs

If your business already has clear branding and an active following on social media, you may decide to spend your marketing budget on content-driven material. The saying “content is king” is very true in today’s digitally focussed marketplace. Potential customers have become more savvy and like to learn more about the companies they engage with before they purchase. By adding articles, blog posts or even value-adding ebooks, you give your audience extra and help to build a feeling of trust, especially if you are an authority or thought leader on a subject. 

Hiring a Content Agency will provide you with material for your website that will keep your site fresh and impact on your SEO. If the agency can create SEO Content – content containing keywords that make it easier for Google to rank you – then you are more likely to appear higher up in Search Engine Results Pages (SERP) meaning more people will see you. 

Choose the Right Firm

When it comes to choosing the right firm for your company, it is essential to know how much time and money you are willing to commit. Marketing is rarely a fast-acting process. It can take months, even years, to become a recognized company in what will probably be a crowded market. 

If you require content or social media posts daily, you might be best to look for a larger digital agency with a team of creators, but if you need to market less regularly, then a small firm or a freelancer might be the option most beneficial to your business. 

Whichever direction you decide to go in, bear in mind that marketing is essential if you wish to compete. It is no longer as simple as putting an advertisement on television or the internet. The most successful companies know that people want to engage and be informed rather than receive a sales pitch, so don’t skimp on your marketing budget! To learn more about how to get the most out of your budget, get in touch with Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “How to Hire the Best Marketing Firm?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!