Adding E-Commerce to a Brick-and-Mortar Store

Expert Tips For Adding E-Commerce to a Brick-and-Mortar Store

Increasingly, brick-and-mortar retailers incorporate an e-commerce component into their businesses – in today’s digital age, this step is crucial. Not only to capitalize on the opportunity for growth and increased productivity but to remain relevant.

As retailers embark on this digital expansion, they will probably have questions about web design, which platforms to use, and themes. As important as all of these aspects are from a traditional perspective, e-commerce products and marketing are the most important, especially in the beginning.

E-commerce vs. Brick-and-Mortar Retailers

Marketing and selling an item inside a brick-and-mortar store is fundamentally different than doing so online.

With in-person shopping, a customer can physically handle an item before buying. Take, for example, a pair of shoes; with a brick-and-mortar store, you can go inside, look at the shoes, sit down, and try them on. If they don’t fit, you can ask a clerk to bring you a different size or try on another pair – or both.

Also, a physical location does its marketing. Thousands of customers pass brick-and-mortar stores daily. Subconsciously, those physical locations stick in customers’ brains, and when they need products, those physical locations may come to mind.

Conversely, selling anything on the Internet is different.

Photos and Product Descriptions

Product images, product descriptions, and inventory management are critical for e-commerce but may be challenging for brick-and-mortar businesses selling online for the first time.

A thorough and detailed product description helps give shoppers a sense of what they’re buying. A good rule of thumb is the more detail you can add, the better.

The same thought process applies to photos.

As the old saying goes, “a picture is worth a thousand words.” In e-commerce, this saying is 100% true. Well-done photos give customers a sense of what they are buying, make them comfortable, and adds to the feeling that they are making an informed purchase.

Know Your Customers

building an e-commerce presence is exciting. It can be tempting to jump right into the revenue side of things and start focusing on what products to sell. But before you get there, it’s essential to check and update customer formation, look at competitors and figure out if online shoppers are or will be different from those in your traditional brick-and-mortar location.

Remember, in e-commerce; geography is no longer a restriction. While looking at data, don’t be afraid to broaden your perspective. Just be mindful that the way people shop online may be different.

What Products to Sell?

While you may sell hundreds or even thousands of items in your brick-and-mortar retail store, it’s a good idea to start with a small number of things when you begin selling online. A good rule of thumb is to only consider including your best-selling items online while you get started.

Ask yourself: What do my current customers who look similar to this online audience buy? What do they ask for in my stores?

If you’re unsure of how to round out your offering, look at your most popular items. Add products that go well with them. As a bonus, this practice could save you money on inventory and promos because you can use things you already have on hand.

Don’t Forget Where You Started.

As you go through building out your e-commerce platform, it is essential to keep your brick-and-mortar customer base in mind and engaged when they are not with you by offering incentives in-store and online to visit your e-commerce store or share it and their purchases online.

The Importance of Marketing

There are tons of little things to be mindful of when expanding into e-commerce: what payment type to use? Contact information, shipping, and return policies and procedures, and much more.

But as I said earlier, nothing is more important than marketing. You need to know who your audience will be, their preferences, and their buying habits among online shoppers. Above all else, you need to be keenly aware of the vastness of an online customer base, separate and apart from the foot traffic you may be used to in your physical location.

As a retailer, you need to be able to speak directly to your online customers. It would help if you had custom campaigns based on hard data that speak to prospective customers’ wants and needs individually.

Your campaigns need to be tailored enough to reach each customer in a way that compels them to convert when visiting your site. But also, your marketing campaign is to be multifaceted enough not to exclude potential customers.

The only way you can truly get the individualized and customized e-commerce platform your business needs is to go with professionals.

At Agency Partner, we understand the intricacies of building a seamless, intuitive, and flat-out sexy e-commerce platform.

Click here now and let Agency Partner aid you in your digital transformation.

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Did You Make It onto Santa’s Nice List in 2020?

Expert Tips For Did You Make It onto Santa’s Nice List in 2020?

We’re not saying we’re Santa Claus. We don’t know when you’re sleeping or when you’re awake. But we know when you’re bad or good at marketing, and we have some ideas for how you can be good for goodness sake in 2021. Consider this list our Christmas gift to you. Hey, it’s better than a fruitcake.

Email Marketing

When it comes to email marketing, there are a few ways you can be good in 2021. We know you love those email blasts, and we do too, but if you want good results, then you must do it the right way. The first tip for email marketing is to know who you’re emailing and segment your subscribers based on their interests. Your subscribers are unique, so don’t treat them like they’re all the same.

The second strategy to adopt for good email marketing is to give your subscribers value before asking for a sale. The last thing your subscribers want is more junk mail cluttering up their inbox. Give them something they want and can use. Like for example, a nice list of marketing tips. No re-gifting, please.

The last email marketing tip is more of a lesson in ethics and an all-around good habit to adopt: Always honor your subscribers’ privacy rights. No one likes a sneak, and not complying with privacy laws is a sure way to end up on the naughty list. There are laws in the U.S. and internationally for email marketing, and in general, it’s best to always comply with the law because you could end up with more than just a lump of coal. Bad practices are bad for business.

Social Media Marketing

The world of social media marketing can seem overwhelming. The rules, strategies, and platforms are constantly in flux, but some long-standing best practices help you start. Before you open up a TikTok account to keep up with the kids these days, keep in mind that it’s important to first have a strategy in place. Not having a plan can lead to a lot of wasted time and effort – not to mention self-esteem, depending on how good you are at hitting the whoa. If that reference doesn’t mean anything to you, trust us when we say that you should leave TikTok to the kids.

The good news is you don’t have to chase the latest trends. Instead, know your audience and then use the platform to put you directly in front of them. Also, knowing how to turn engagement into sales on social media is marketing gold. Don’t think that just because you post a weekly meme on Facebook means you own your audience. Social media marketing is constantly changing, so stay humble and flexible.

Paid Advertising

Our tips for paid advertising are as useful as they are catchy, and not to toot our own French horn, but they’re very catchy. To be good at paid advertising in 2021, follow the “ABT” method: Always Be Tracking, Always Be Transparent, and Always Be Testing. How do you know if your marketing strategies are effective if you’re not keeping track? You don’t. How do your clients know your business can be trusted if you’re not transparent? They don’t. It’s pretty self-explanatory.

Website Marketing

Marketing through websites is one of the oldest forms of digital marketing. Still, the methods have changed over the years, so those outdated, slow, and non-mobile responsive websites aren’t going to get the results you want anymore. They lose visitors and traffic. Please put it on your list and check it twice to update your company website in 2021.

Modern, quick, and mobile-responsive websites are the websites that win SEO rankings and traffic. Also, please make it easy for people to do business with you for the love of Kris Kringle. Tell them what to do. Don’t expect people to know what to do when they visit your website automatically. Instead, make your call-to-action clear and easy to find. And last but not least, our final tip of the day: A secure website is a trusted website.

Marketing’s beauty is that it largely follows The Golden Rule: Treat others how you would like to be treated. Think about what you would like to see both in marketing and all-around good business practice, and then do it. If it would work for you, chances are it will work for you.

All quips aside, it’s been a tough year for everyone around the globe, but our friends, employees, partners, and clients have been a much-needed silver lining for those of us at API in 2020. This holiday season, we want to thank every one of you from the bottom of our hearts. Let’s kick this crummy year to the curb. Here’s to hoping for a fresh start, tons of business growth, and, of course, good marketing practices in 2021.

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Healthcare Marketing and Website Tips for 2021

Expert Tips For Healthcare Marketing In 2021

2020 has been a tough year worldwide as the COVID-19 pandemic continues to wreak havoc throughout all aspects of our lives.

However, no industry has been impacted by the pandemic more than that of the healthcare industry.

The economic fallout of lockdowns and postponing elective surgeries has hit practitioners hard. And now, as 2020 comes to a close, practitioners and the healthcare industry as a whole are scrambling to figure out the best strategies to rebound in the new year – both from a treatment standpoint and a business perspective in terms of marketing their practices and maintaining or rebuilding their reputations.

We at Agency Partner decided to use this article to go over a few tips to help you in both areas as you recover and look ahead to the new year.

Recovery does not happen overnight.

Although we are in the final weeks of 2020 and there is increasing optimism surrounding a possible vaccine’s anticipation, we are not there yet.

America has been in a constant state of uneasiness and inconsistency. Schools throughout the country open and close on a dime based on the rising or declining infection and exposure rates. Local and state governments implementing different degrees of protocols. And in the middle, businesses are stuck, unsure in many cases of whether to press forward and try to operate in some way resembling normal or to pull back, close up shop, and brace for a long impactful blow.

This turmoil and lack of assuredness extend directly into the world of healthcare. Attitudes toward hospitals and medical facilities have taken a hit.

I shift to a more positive outlook toward the healthcare industry is not going to happen overnight. Because of this reality, you need to think long-term. Consider investing time and energy into public relations and communications, long-term growth strategies, brand awareness, and brand reputation.

Make it easy to connect.

Think of ways to make routine actions as seamless and stress-free as possible. For example, consider using live chat in your website design to help with appointment cancellation, medication refill requests or to provide links to updated information like safety protocols.

Communicate constantly and with clarity

People have many questions during this time, and most will turn to their healthcare practitioners to be a leading authority providing practical guidance on safety for themselves and their loved ones.

It is critically important to put to work all the communication methods available to you to provide regular updates and information to those in your community.

You can use email blasts, text messaging campaigns, social media posts, telephone communication, and much more. The important thing to remember is consistent communication provides patients with a feeling of confidence in their knowledge.

Have an adaptable marketing budget

Healthcare marketing isn’t the same as it was in 2019, it won’t be the same in 2021, and your budget shouldn’t be the same either.

Consider using marketing performance data to identify areas where your organization is overspending without showing an increase in marketing performance. Do some analysis of keywords to see how competitors are faring and if your PPC targets and/or social media campaigns need to be adjusted.

If your practice offers adapted options for routine services, i.e., curbside consultations, you could be missing out on marketing opportunities if these services don’t have their own dedicated PPC campaigns.

Optimize your pages properly.

The most significant window a medical practice has is its website. Ensure that current and potential patients can easily find what they are looking for when they visit your website.

Contact information for doctors, main services, and specialty services need to be easily accessible. Remember, clarity is crucial.

Innovative features can also be built into your website to help your staff stay organized and save time with administrative work. You can include features for online bill pay, appointment scheduling, requesting prescription refills, connecting to telehealth services, and viewing lab results, for example.

Be authentic

Yes, your organization is trustworthy, but in 2021, it will be even more important to communicate authenticity, humanity, and compassion. Promote content that is timely and speaks to the moment. Try little things like incorporating real photos into your website instead of relying solely on stock images. 2020 has done quite a number on the globe. Uncertainty surrounds job security, finances, education, and business alike.

Rebounding from such tumultuous times will not be easy for anyone, especially business. Healthcare practitioners will need to reimagine their industry and, in many cases, change how they market themselves and their practices.

Agency Partner is a full-service online marketing agency, ready, willing, and able to help healthcare practitioners reinvent, revitalize, and reimagine their business. Get in touch with us, and let’s get started.

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5 Ways to Generate Leads with Your Website

Expert Tips For 5 Ways to Generate Leads with Your Website

If you market using pay-per-click, social media, and many other online methods, your website is the backbone of your business. Your website is the destination you redirect every ad and potential customer to.

Online marketing strategies work best when paired with an appealing website with clear and preferably concise guidance on what action you want visitors of your site to take. The clearer you make your desired action, the more likely visitors are to convert.

In this article, we will discuss five ways to generate leads using your website.

  1. Create a welcoming homepage

Just as you would into your home, you should welcome visitors to your website – both new and repeat visitors alike.

Your homepage is often a double-edged sword. On the one hand, it’s one of your most frequented pages. On the other hand, it’s also one of the easiest places to lose visitors.

The homepage is your first impression. It’s a good rule of thumb to keep content and information on this page concise, clean, and compact.

Consider creating a welcome gate. To keep things welcoming yet clean and compact, it should slide out of the way after a few seconds, and there should be a way for users to dismiss it if they would like to.

You can use your welcome gate to tell users about your services and other offerings. You can also use it to point them in the direction of other informative pages and/or ask them questions and provide them with actionable options based on their response.

At Agency Partner, we use our homepage to tell visitors about our business, provide a little background info, and advertise our services.

  1. Keep your messaging fresh

Businesses are multifaceted. Rarely if ever, does a business offer one singular service. If this applies to you, then rotating your messaging regularly is absolutely crucial.

You want visitors to know about all the services you offer but putting mountains and mountains of text on pages isn’t the most effective way to get your message across.

Try an interactive, changing banner. This often displays as the main tagline with one or two words switching in rotation.

You can use an interactive changing banner to touch on the ways your services help the audience(s) you serve.

For example, Agency Partner helps businesses with digital marketing services, strategy and consulting, app and web design, search engine optimization (SEO), and much more.

  1. Offer a lead incentive.

Visitors to your website have no real reason to give you their email or any other contact info. Offering a lead incentive, otherwise known as a lead magnet, gives visitors a tangible reason to share their information.

Lead incentives are usually digital products like e-books, worksheets, tip lists, checklists, free trials, etc.

Once you provide visitors with something of value, they are usually more than happy to give you their information in return. When they do, you can keep in touch with them and begin the process of nurturing them as leads.

  1. Incorporate live chat

In today’s society, people like things to be quick, but we still enjoy genuine interaction with another person; using live chat software on your website provides a good mix of both.

Live chat allows you to talk to visitors and address their concerns before they have the chance to click away. And it’s a proven way to keep customers happy and increase conversion rates.

If you can’t be online 24/7, you can connect with customers by using chatbots that respond instantly and take care of the inquiries that come up regularly.

  1. Grab visitor’s attention before they go

When people are about to leave your website, you’ve got a short window of time to grab their attention and keep them engaged.

While regular pop-ups should be kept simple, you can use more detailed exit pop-ups to promote a specific part of your service and/or products to convince people to stay on your site or at least to share their email addresses with you.


Let Agency Partner help you.

If you need help generating more leads from your website, drop us a line and let Agency Partner help you, your website, and your business all reach their full potential.

Whether you want a simple consultation to discuss ways to improve your marketing efforts or you would like a full analysis and overhaul of your marketing strategies, we are here to serve you.

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What Is a Google Penalty and How do I Recover?

Expert Tips For Google Penalty and How do I Recover?

Just like your parents used to punish you for doing a crappy job on the dishes, or your English teacher gave you a zero after reviewing your term paper and realizing you copied it off the Internet, Google also gives penalties to websites.

If you have noticed a decline in your organic search engine traffic, you may have received a Google penalty.

What is a Google Penalty?

A Google penalty, in essence is a punishment given to a website containing content that does not align with Google’s marketing practices.

Types of Google Penalties

Routine algorithm updates intended to reward high-quality websites that have good content and legitimate SEO practices are commonly confused as Google penalties.

Although algorithm penalties do occur, a routine algorithm update can easily be mistaken for a Google penalty because algorithms rely heavily on calculations and rules to deliver the desired outcome – not allowing for much gray area.

Manual penalties – often easier to identify because they frequently come accompanied by messages from Google to your webmaster account happened typically after Google has flagged something, usually content or a backlink, and Google decides to manually apply a penalty to your website’s rankings.

Common Issues Websites Receive Penalties For

Suspicious links – because Google uses backlinks as a way of tracking quality control for websites that will penalize you if they believe the link on your site was paid for or is believed to be a part of a link scheme.

One example of this would be low-quality, hidden, or keyword-rich links embedded in a site’s widgets.

Because backlinks are so specific, penalties for these are often limited to specific pages rather than an entire website.

Low-quality content – obviously Google wants to provide their users with the best information and experience possible. If your content does not add value, is run-of-the-mill, or believed to be a duplicate from another site you can expect a penalty.

To help avoid the trap of crappy content being on your website, invest time in thinking about what makes you unique and sets you apart from your competitors.

Ask yourself: what is my unique selling proposition?

Try to avoid content that is easily or automatically generated, and if your site allows for guest posts, carefully review their content because if it doesn’t add value you probably don’t need it.

This type of penalty is severely detrimental to your website traffic. This is usually a manual action accompanied by a message from Google indicating “thin content.”

Recovering from a Google Penalty

Just as with many other issues in life you can’t resolve an issue until you completely identify and understand what the issue is. This same logic applies to Google penalties. Before you can begin to recover from a Google penalty you have to understand what type of penalty you’re dealing with.

As mentioned earlier, you need to distinguish whether you’re dealing with a manual penalty one triggered by an algorithm, or is there even a penalty action present?

For instance, if you noticed a recent decline in your website traffic, you need to do some digging to figure out the cause of your traffic decline. Because for each cause of a penalty there are different resolution processes.

Identifying Manual Penalties

To check if you have been hit by manual action, you need to go to Google Webmaster Tools and check your notifications. If Google has taken manual action against your site, you’ll be notified about it clearly in your notifications and oftentimes they will give you the reasoning behind the action.

Identifying Algorithmic Penalties

While identifying manual penalties is a pretty easy and straightforward process the same cannot be said for penalties caused by algorithms.

Because algorithm related penalties don’t come with a notification from Google you will have to do a lot of your own research to isolate the issue if you suspect you have been hit with a penalty.

Take a look at the entire span of time for which your website has declined in traffic. Make a note of it and see if Google announced any algorithm updates that correspond with the timeframe you’ve isolated.

Be mindful that each update comes with its own set of changes so you will need to know how each update is different so that you don’t waste time looking for things that may or may not have been affected.

Is your Website Optimized Properly?

Not every decline in website traffic can or should be attributed to a Google penalty.

If you notice a decline in your website traffic and have done some digging but still can’t figure out what’s going on, it could be because your digital marketing strategies are no longer effective and need an overhaul.

Whether you have been hit by a manual penalty from Google or one triggered by a routine algorithm update all hope is not lost.

Agency Partner and our team of digital marketing experts can get your website back up and running again – better than ever.

Drop us a line and let’s figure out the best course of action for you today!

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Why Isn’t My Website Converting?

Expert Tips For Why Isn’t My Website Converting?

If you’ve ever been on a date or had a job interview you know the importance of making a good first impression. Think about it, before you left your house for that date or interview you made sure every little detail was in order.

Let’s apply that same logic to your business and more specifically your business’s website. In this post, we’ll cover five reasons why your website isn’t converting.

But before we do. Let’s start with the basics.

What are the conversions?

Simply put a conversion is getting visitors of your website to follow through on the desired, and marketed action you would like them to take. For example, a conversion can be visitors responding to your website’s call to action.

In any case, your success is heavily dependent on the quality of your marketing and how well you appeal to each particular visitor.

Why are conversions important?

Conversions are important because they allow you to gauge the success of your marketing strategy or lack thereof. If your conversion rate is on an uptick that’s a good indicator that you know your audience, your marketing is well targeted, and you’ve identified your difference – what sets you apart from your competitors.

On the other hand, if your website isn’t doing so well in the conversions department that’s a good indicator that your marketing strategy may be ineffective and might need to be reevaluated.

None that we’ve covered the basics of conversions and why they’re important, let’s talk about reasons why your website isn’t converting.

Your website is new.

If your website is fairly new, don’t be alarmed if you don’t have a lot of visitors. It can take time to rank high in search engines and drive traffic to your site. If your website has been around for a while and you’re disappointed in the number of people visiting, try these tips to boost traffic and improve online visibility.

No clear call to action.

Evaluate your site from a visitor’s point of view. What is the desired action you want prospective clients to take? Is the message delivered clearly in your marketing? is there a clearly defined place for visitors to convert?

For example, if my site sells medical equipment and is trying to entice healthcare workers, practitioners, and other people involved in the industry to sign up for my mailing list, I need to give them a clear and easy place to do so. Maybe a pop-up ad.

You are not targeting the right people.

Okay, you’ve optimized your website for search engines. But be sure your keywords accurately represent your brand’s products and services. Make sure your keywords are also in line with how your target audience searches because it’s very possible you’re attracting the wrong people.

You are not speaking to your audience.

It’s crucially important to know who your audience is, and their wants and needs, in order to craft an effectively engaging website. If you fail to use a voice, tone, and keywords that strongly resonate with your target audience, it is unlikely that visitors will convert.

To gain a better understanding of your audience, consider their lives outside of this one engagement or transaction. This method of thinking could help to create engaging copy that speaks to your users more successfully.

You are providing a poor mobile experience.

If your website is not optimized for a fast and responsive mobile experience, you are behind the times.

According to mobile devices account for approximately half of the web traffic worldwide. Mobile devices, excluding tablets, generated 50.81% of global website traffic in the third quarter of 2020.

Get a better website now!

If you’re tired of the frustration, and anxiety that comes with a website that doesn’t convert, we’ve got you covered. Agency Partner is a full-service digital marketing agency that specializes in creating and maintaining websites that drive conversions.

Not only do we offer web design services, but we can also help your existing website soar with more conversions through SEO campaigns, content marketing campaigns, and so much more.

As we talked about at the beginning of this article, first impressions are crucial.

Let the professionals at Agency Partner help you make a memorable one with the perfect website and marketing campaign for your business.

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How Much Should You Pay A PPC Agency?

Expert Tips For How Much Should You Pay A PPC Agency?

Let’s be real, search engine optimization (SEO) is a crucial component of modern marketing. But while rising up the ranks and getting to the top of the search results list may be vital to your success, it takes time. Sometimes six months or more before you start to see a return on your investment.

Thankfully, there is a more immediate option that can work on its own alongside strategic SEO. It’s called Pay-Per-Click marketing (PPC).

What is PPC Marketing?

Pay-Per-Click marketing is exactly what it sounds like. It is a form of Digital Marketing in which you pay a given PPC Agency per click you receive.

The way it works is straightforward and simple. Your listing comes up through chosen keywords before the organic search results on a search engine’s results page or appears on that engine’s vast network. When a user clicks on your listing, you pay your PPC Agency.

How Much Should You Pay a PPC Agency?

Before we answer the “how much” question, it’s important to be familiar with the different pricing models that PPC management agencies use for billing.

Here’s a brief overview of the three most common PPC pricing models:

  1. Percentage of Ad Budget Pricing

If you’re shopping for help with PPC, you’ll probably see a lot of agencies using a “percentage of spend” pricing model. Under this model, clients pay agencies a predetermined percentage of their spend on the ads that the agency is tasked with managing.

Good for: Companies with a larger or growing ad spend, given the percentage reduction that comes with a total budget increase. Many agencies that use this model will require minimum spending.

Not great for Smaller companies with tiny budgets. Minimum spends are often associated with this model, so if your budget isn’t big enough, you’ll likely be stuck with some hefty fees to make it worthwhile for the agency to work with you.

  1. Management Fee + Percentage of Ad Budget Pricing

Many marketing agencies will charge a management fee to cover overheads related to the PPC ad campaigns they’re managing for clients. 

Like the first example, this pricing model also uses the percentage of ad spend as its baseline, just with an additional fee.

Good for: Customers who want transparency and ultimate ownership of their accounts. 

Not great for Very low-cost accounts. Very small businesses are best served with automated platforms for which a pure percentage of spend makes sense.

  1. Flat Fee Pricing

Some agencies will charge a flat, pre-determined fee after settling on a scope of work and calculating the static costs related to managing the client’s PPC campaigns. Some businesses prefer the straightforward nature of this model, so long as the activities and services included in the scope are clearly defined.

Good for: Relatively static campaigns and clients who want fixed expenses each month.

Not great for Dynamic campaigns. Many businesses are seasonal and/or use specials to drive business. In these cases, both the management burden and the ad-spend will need to be more flexible.

Now that you know the different types of PPC models answering the question of how much you should spend on a PPC agency is simple, how involved do you want to be?

Are you a small-to-mid-sized business decision-maker who simply wants to see a lift in inbound leads from activities like PPC

For decision-makers on this scale, the minute details can be tiresome and pull you away from more pressing concerns.

If this is the case, a pricing model based on a percentage of your ad budget probably makes the most sense. 

But, if you’re looking to tinker and get hands-on with your PPC ad budget and campaign, you’ll want to look for agencies that itemize their services so you can carefully manage your budget.

Examine your business model, think about your personal preferences, and how aggressive and hands-on or conservative you want to be.

The choice is solely up to you.

As the old poet and philosopher Titus Maccius Plautus once said, “you have to spend money to make money.”
Most important, as with most things in life is communication. it is crucial that you as the decision-maker and the PPC Agency.

You choose are on the same page.

Ensure that your goals and overall marketing objective is clear and understood by everyone involved. Without proper communication PPC and any other marketing will be ineffective.

Marketing is challenging, it takes specialized knowledge and expertise to build a campaign properly targeted to your audience. Let Agency Partner help you now and get the arrow pointing up on your website traffic, clicks, and conversion rates. 

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How to Use Facebook Ads to Generate Mortgage Leads

Expert Tips For How to Use Facebook Ads to Generate Mortgage Leads

The world of marketing has changed dramatically over the past two decades in large part due to the growth and development of new technologies and new marketing platforms like Facebook and other social media networks. In the age of digital communication, there is a myriad of ways marketers can get their message in front of potential customers browsing the Internet for information or simply to pass time.

One effective and efficient way to market directly to your target audience is through using Facebook Ads
Facebook’s popularity and influence have grown exponentially since its inception in February 2004. According to Facebook had 2.7 billion active monthly users in the second quarter of 2020, and the numbers are expected to increase as Facebook expands its social networks into the realm of e-gaming with live-streamed competitions and more between friends.

Businesses of all shapes and sizes but especially those in financial services such as Mortgage Brokers and Lenders that choose to embrace technological advancements and platforms like Facebook and Facebook ads have the opportunity to acquire customers with efficiency and in massive numbers, due to the sheer number of Facebook users, those ads will be visible to. 

How Facebook Ads Works

Facebook Ads are a pay-per-click (PPC) advertising platform where, as with Google Ads, you can choose to only pay if and when someone clicks on your ad. This is known as CPC (cost per click) bidding. 

You also have the option of paying for your Facebook advertising on a CPM (cost per mile) basis wherein you pay for every 1,000 impressions (appearances) of your ad irrespective of the number of clicks they get.

Facebook Ads work on an auction basis whereby the amount you bid per click or per 1,000 impressions will affect how often your ads are shown.

Advertisers on Facebook can generate the ads themselves through the Facebook self-service interface or can hire the services of a Facebook Ads manager.

There are different types of ads available on the Facebook Ads platform and these enable advertisers to choose whether they want to promote their Facebook page, individual posts on their Facebook page, or their own websites.

Ads can be made up of images, text, and video and they can appear in people’s newsfeeds or, on desktops, as ads in the sidebar.

Alongside ads appearing on the main Facebook site, ads can also be set to appear on Instagram – a Facebook-owned platform, and within Facebook Messenger

Pinpoint Your Target Audience

Facebook Ads are so effective because they allow you to target people based on a variety of factors such as location, age, relationship status, occupation, hobbies, interests, companies they follow, income level, parental status, and more.

This precise level of targeting is made possible because Facebook collects a tremendous amount of data about its users from the information they disclose in their profiles and from analytics on user behavior.

The precise advertising Facebook ads offer is particularly useful for mortgage brokers and lenders because it potentially allows you to target customers in the optimal demographic for interest in purchasing, thereby increasing overall chances for conversion.

For instance, if you as a mortgage broker or lender wanted to target women in their late 20s and 30s, who lives in Dallas, Texas, have a degree, and are currently in a long-distance relationship, Facebook Ads allows you to do that.

While the level of precision targeting Facebook offers is good, mortgage brokers will need to constantly adapt their approach, tailoring it specifically for different types of potential buyers. For example, a more experienced homebuyer may already have a great idea of what they want and therefore need very little help or guidance. On the flip side, a new home buyer may need more guidance from a broker so advertising for these clients may need to be more in-depth.

Social media in general and Facebook ads specifically are great tools of marketing,
advertising, and exposure when used properly.

North Texas-based company, Agency Partner can help you activate these tools and put them to use in the most effective and efficient ways for your business.

Retargeting and Facebook Ads

Consistent and persistent marketing on sites like Facebook is absolutely necessary for today’s technological age because not everyone who visits your site the first time will submit an inquiry.

With the use of Facebook Ads retargeting tool Agency Partner can help you stay in front of people who fail to convert on their first visit to your site – even if their first visit to your website was not as a result of clicking on a Facebook ad.

Multiple Communication Methods

Facebook is like Voltron, it has so many individual pieces and moving parts that can be manipulated to precisely the right angle. But it’s when all of those parts come together that it’s most effective.

Don’t be afraid to use multiple communication channels. Not everyone likes filling in online forms and not everyone enjoys talking on the phone. Some people like texting and some don’t.

People communicate in a variety of ways these days, so you’ll increase the chances of your Facebook Ads being successful if you offer a variety of ways for people to engage with you once they’ve clicked through from Facebook to your website.

Do Facebook Ads Really Work?


Facebook Ads offers a great way of generating mortgage leads for your business. Combined with the expert knowledge of Agency Partner, you can use Facebook Ads to potentially identify your exact target audience by a variety of metrics, tailor marketing campaigns specifically to all or a piece of that audience, and put in front of the marketing materials that will speak directly to what that buyer wants – contacting them in a variety of ways: social media, text, email, and more.

Not big on reading? That’s okay. Watch “How to Use Facebook Ads to Generate Mortgage Leads” instead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


iHeartMedia: How Health Officials Should Advertise the COVID-19 Vaccine

How Health Officials Will Advertise The COVID-19 Vaccine
Health Officials Will Use Marketing to Gain Covid-19 Vaccine Adoption

According to a Gallup poll this month, 42% of U.S. adults said they would not agree to get an FDA-approved coronavirus vaccine. As that impacts any aspirations towards gaining “herd immunity,” the World Health Organization says that at least 60-80% of a population needs to gain immunity first. So at 42% acceptance, that leaves a gap of 20-40%. 

These are the primary objections to the adoption of a covid-19 vaccine.

  • 37% of Americans said they would not get vaccinated because they don’t trust the rushed timeline of vaccine development
  • 26% of Americans simply want to wait and see how others respond to the first doses of the vaccine
  • 12% of Americans generally do not trust vaccines and will not take them even when offered

This is all despite the fact that 9 pharmaceutical companies, including 5 that the CDC has been considering for the US market, were introduced to Stage 3 clinical trials in November with each showing extremely positive results.

Despite this early success, the fact is that marketing a vaccine is a tricky thing. Unlike a therapeutic treatment that offers fairly quick, positive results to an ill person, a preventative vaccine has to be sold to someone that is otherwise healthy. 

So as we move past 2020 and enter 2021, what are some things that big health companies and the next Presidential administration should consider when advertising new preventative measures to the public? 

Health Marketing For Public Acceptance

ln order to gain broad public acceptance, health marketers have to ensure consumer awareness of the risks of COVID-19 and be very clear about the beneficial outcomes of vaccination. In essence, health organizations and stakeholders have to sell the perceived likelihood of infection and the overwhelming value of prevention. This concept applies to any vaccine.

To perceive the benefits of prevention, individuals have to engage in a counterfactual sort of thinking. That is to say: “had I not received a vaccination, then I would have surely caught the ‘rona.”

All of that must be compounded with a perceived seriousness or severity of actually contracting coronavirus. To achieve this in a personal, relatable way health marketers will work with specific types of messaging and themes that speak to risk factors, such as high blood pressure or other specific health ailments, that when paired with COVID-19 may be especially dangerous. 

The message that has to be conveyed requires a combination of convincing the public that “if unvaccinated, then contraction is imminent” and that the illness may be extremely hard to survive or awful to fight. Themes of messaging that support this are often shared through a mixture of radio and television news coverage, traditional television commercials, through the spoken word of health experts, on billboards, and on social media.

Behind the scenes, it is typically governments and supranational organizations that play a key role in architecting these campaigns. These groups aim to work in the best interest of public health to disseminate scientific research, case studies, and educational information that may be used to influence the public’s decision-making. 

Overcoming Risks and Objections

Before health officials can advertise the value of any vaccine, they have to know what objections may persist among their future customers/patients.

We know that today, the biggest objection to the proposed coronavirus vaccines is related to their speed of development. People think that because these vaccines were developed so rapidly, there must be something wrong with them.

The first thing that health officials should be doing is speaking to the history of the science behind the cure. The coronavirus class of viruses has been a topic of scientific research since the 1960s and generally speaking, scientists note that this class of diseases has been more of a nuisance than one of great demise. 

The Scientist - Covid Research Infographic

Infographic Credit: Staff

As the research is published, the drug manufacturers will share 3rd party research with their buyers at the big health systems and work to educate health professionals on the findings. Education and awareness of side effects, long-term effects, and dosing instructions should be made publicly available.  As projections turn into real data, health marketers need to share advertisements that create awareness that sets a proper expectation of benefits versus risks.

Focus on Mitigating Risk and Highlighting Value

At Agency Partner, we have learned that focusing on the customer is the best way to go about sharing a value proposition. Whether you are leading a major corporation or a small business, your future customer is always looking to mitigate their own perceptions of risk before making a purchase decision. Healthcare marketing is a sensitive, often regulatory industry that requires transparency, research, and case studies. 


Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market? Maybe you’re not trying to sell a vaccine, like most of us, but you really need some help connecting your value proposition with your target market. Whatever the case, you’re on the right website.

Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive


Parler App Screenshots

Parler Social Network Tops App Store Amid Twitter & Facebook Censorship Complaints

Social Media Marketing News Following #Election2020

The Twitter alternative, Parler, has quickly become the most downloaded app in the United States. Over this past weekend and immediately following the election, app founder John Matze indicated that Parler added 2 million new users in one day and at the same time, quadrupled its daily active users. The app’s owner, Dan Bongino, said that it was adding “thousands of users per minute” on Sunday and they currently have approximately 7.6 million users.

Parler Tops App Store Downloads

Parler styles itself as the “free speech” app and following widespread censorship and aggressive discussion moderation by Facebook and Twitter, amid concerns of election-related misinformation, conservative influencers and political figures are flocking to the social app.

It is currently the #1 free app in the iOS App Store, up from #1,023 on November 2nd. It’s also #1 in the Google Play rankings, up from #486 the previous week.

– The Verge

As a new app, this surge in growth has created some immediate technical issues for users as the company’s technology teams scramble to support more scalability and bandwidth on its servers.

What is Parler?

Parler is often dismissed as the “Twitter for conservatives.” Very truly, it functions a lot like an early model of Twitter so from a technology perspective, it is not all that unique. The thing that makes Parler different is how it moderates discussions. In fact, it expressly states that its purpose is not to referee conversations and make decisions about who or what will be removed or filtered. The only content policy that might yield moderation is when something is “posted by or on behalf of terrorist organizations, child pornography, and copyright violations.”

Parler Leans Right, But It Wants A More Balanced User Base

Despite its conservative tilt, the company is making a strong effort to balance the scale and invite more liberal, left-leaning users to its platform. The company truly wants to facilitate free and fair discussion among and between the entire American political spectrum. To date, it’s challenge has been that the app has so many like-minded users that it has become a bit of an “echo chamber” of discussion and less so a conversation among peers. To try and change this, in June, Parler started offering referral fees to attract liberal influencers to its platform, and at one point, the company told CNBC that it would offer a $20,000 bounty to any liberal pundit with a major following to join the network. Today, notable users include New York Mayor Rudy Giuliani, Senators Rand Paul, and Ted Cruz, and California Congressman Devin Nunes.

Additionally, there are several high-profile influencers that have moved to the app after facing content censorship disputes with Facebook, Twitter, and YouTube to name a few. Most recently, we have seen strong inclinations to move away from Facebook and Twitter by figures such as Fox News journalist Maria Bartiromo, Judge Jeanine Piro, and former Speaker of the House Newt Gingrich. 
Maria Bartiromo Leaves Twitter for Parler Tweet

When Did Parler Start & What’s Next For Them

This social media app was founded in September of 2018 by John Matze and Jared Thomson. The company is based in Henderson, Nevada and as of July 2020, it reported a total of 2.8 million users. The app is stated to be built on “a foundation of respect for privacy and personal data, free speech, free markets, and ethical, transparent corporate policy.”

With big tech CEOs, including the leaders of Facebook, Twitter, Google, Amazon, and Apple taking a lot of heat from US legislators, not only in respect of antitrust concerns but also as things pertain to the FCC’s Section 230 of the Communications Decency Act, Parler is in an opportune position to grow its user base and to rally around a monetization model. In the near term, the company just has to find a way to keep its growing user base engaged and active on a daily basis.

This Fuels a Bigger Discussion: Section 230

Section 230 of the Communications Decency Act gives social media platforms a very broad spectrum of protection from the types of content that its users may post to their platforms. It’s like a cloak of immunity from the implications of whatever a user may post to these public forums. That is to say, if you were to post incredibly offensive or factually wrong information to Facebook or Twitter, these social platforms would not be responsible for the repercussions of such a post. For the most part, Section 230 immunities were granted to social platforms as a way to protect them as outlets for free speech. At a high level, this seems totally permissible, but there’s more to it. 

Over the past several years, there has been widespread criticism that the social outlets are making inconsistent, unilateral decisions about the types of content they choose to allow. Critics from the Left say that the social platforms should censor the content on their platforms to prevent hate speech. Critics from the Right indicate that conservative voices are being silenced by content moderators and on a frequent basis, 1st Amendment liberties are being violated.

When First Amendment Platforms Begin to Stifle Free Speech

During the most recent election, Twitter and Facebook have aggressively stepped up their efforts to block and remove content that may be analyzed as “misinformation” or factually incorrect. A lot of this was announced in regard to the threat of foreign interference and the potential for misinformation to spread and influence American voting decisions.

In respect of that, a different level of scrutiny has been directed at the institutions that certify facts from fiction and there is fear among millions that these “fact-checkers” have become compromised. In some cases, legal scholars including Harvard law professor (emeritus) Alan Dershowitz, and George Washington University law professor Johnathan Turley, as well as the New York Post, government officials, and other news sources have been silenced by the fact-checkers at Facebook, Twitter, and Google. With that taking place, these social platforms are showing themselves as active participants in the discussions, taking the role as a referee of conversation. Under that scenario, the argument is that if they are going to choose to get involved and actively censor conversations based on implicit bias, then the current Section 230 immunities are too broad. The protections allow these platforms to block with impunity, whether it be motivated by personal or political reasons, and therefore they stifle free speech instead of furthering it.


Boost App Engagement Because Users Have A Choice

At Agency Partner, we know that to be successful a mobile app requires users to install it first, but then it also needs to leverage marketing to keeps users engaged and active on a daily basis. Often, adoption and engagement are much more of a long-term challenge than quickly acquiring some users. In addition to email automation and paid advertisements, apps utilize influencers and a full mix of marketing tactics to yield greater levels of daily user activity and overall adoption. 

As we watch things unfold between big tech and our legislators, we have to remember that when it comes to downloading apps, there are a lot of options to consider on the App Store and Google Play. If it turns out that Facebook and Twitter see some changes due to anything related to Section 230, the market will always introduce another cool, equally engaging option. Don’t’ forget, when TikTok was threatened with a ban, Instagram rapidly introduced Instagram Reels, which truly replicated the TikTok experience… and let’s not forget about MySpace. The spirit of competition will always introduce innovative, valuable concepts that solve a specific problem for end-users.

Today, we’re seeing that with Parler, and moving forward we should expect the same with every other concept that is out there. 

If you’re a business leader and are looking to navigate some of the unique challenges within the world of social media, app marketing, or digital technology, perhaps we can point you in the right direction. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive


GAP Unity Hoodie Tweet

The GAP Unity Tweet Featuring a Red and Blue Hoodie

Marketing Tips and Takeaways for Retailers & Brands

On November 4, the day after voting closed for the US 2020 Election, Gap’s marketing team posted a tweet that was fully intended to promote unity following one of the most divisive political campaigns in recent history.

“The one thing we know, is that together, we. can move forward,”

said the big retailer, also including two emojis: a blue heart and a red heart to represent Democrats and Republicans, respectively.

Without question, this social media post was well-intended and many big brands have social media horror stories.

Unfortunately for the Gap, election night closed without a clear result and as votes are tallied and legal actions are taken to ensure a truly free and fair result, the message was not well received. 

A Likely Scenario

For the most part, major retailers have a process that makes it difficult for them to do anything that isn’t planned.

When it comes to marketing, there are content calendars that are decided and approved, often a month or more in advance of a social post’s publication. There is room for timely posts, however, the nature of most retail marketing messages is seasonal, promotional, and intentional. 

In this case, it is safe to assume that Gap’s marketing team expected to learn of a final, or at least very clear, presidential outcome by Wednesday… the day immediately following the election.

The reality is that mail-in voting and the unique processes and procedures that differ in how voting is managed from one state to the next fully complicated things this year.

Given that both candidates in aggregate attracted the highest voter turnout in history and noting that the turnout has proved to be extremely, almost perfectly equally divided, tensions remain extremely high. 

Gap could not have anticipated this and they likely set-up and triggered this post to automatically publish at least several days in advance.

An Unfortunate Result, Despite Good Intentions

Within minutes of posting, an army of Twitter users launched an offensive, calling the tweet “tone-deaf” among a wave of backlash that spawned from the election chaos. As you can imagine, some tweets were much more civil than others. 
Tweet Gap Unity Backlash

Approximately two hours after the tweet went live, the Gap’s marketing team removed the post, and their spokesperson promptly issued this apology:

“From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity,” the spokesperson shares. “It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

The question here is: “did Gap’s team really have anything to apologize for?”

As we sit back and watch the American democratic process play out as it is intended to, why should the Gap feel bad about the reality that we have a system that has processes and procedures to ensure a free and fair transfer of national leadership?

Even as the Trump campaign contests the outcome in several states, they are doing this peacefully and through a legal process: not with guns and brownshirts. In the United States, this is something we celebrate every 2nd and 4th year and we’ve done this for almost 250 years. 


Foreign or Domestic, Is Something Else Fueling The Fire?

For any sensitive message, it’s always good to have a system in place to approve a post before it goes live. That process should measure the temperature of the situation and make a Yes or No decision immediately following that.

In this case, it seems that there was no final check or perhaps, someone misread the room.

An army of Twitter trolls attacked this message of “unity.” The trolls were mostly from users that seemed to either support the Biden campaign or those who simply had nothing positive to say at all. In the extremely heated political and sociological world that Americans live in, there seem to also be foreign influences that use social media to attack and stifle any moves toward American unity.

Domestically, we see this with rioting and threats lead by the Antifa extremist group. Their presence online and in-person is unmistakable as they commonly attack pro-American, unifying messages and institutions whether they come from the political Left or Right.

If that sort of influence is loud enough, whether it be through Twitter bots or actual human users, there isn’t really any sort of positive message that any brand or person could successfully promote.

How To Keep Your Brand Safe

If your brand wants to survive and thrive, the reality is that irrespective of your own politics, if your price and quality are on par and your service or product is convenient, marketing survey data shows that consumers will be happy to buy from you.

While it is true that consumers prefer to buy from those brands that align with their political and ideological beliefs, price and convenience are the biggest motivators.

2020 Consumer Expectations Around the Election
At Agency Partner, we recommend that companies focus on promoting excellence among their quality of product or service, and ensure fair hiring practices, and positive community involvement. These things together will help any brand overcome negativity, whether that negative attention is warranted or unwarranted.

If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

the role of brands after the 2020 election

The Role of Companies in a Post-Election, Pandemic Sort of World

Marketing Tips and Takeaway for Business Leaders

According to a recent survey conducted by market research firm, Morning Consult, 56% of American consumers said they “pay close attention to brands’ ethical or political stances,” per data shared with Agency Partner. In the lead up to the upcoming election, we can agree that people are becoming increasingly polarized by the day.

For a company, this makes it difficult to understand what role they should play when strong political and social questions hit the table.

So what’s the takeaway for business leaders? How do you go about taking a stand without completely alienating part of your customer base?

The fact is that there is a way to do what you feel is right without turning anyone away. First, let’s turn to the data. So far, the data is telling us that consumers in the United States have changing expectations about what a brand should or should not do in terms of its involvement with things including corporate social responsibility, political activism, and social issues.

Gone are the 1980s and 1990s when consumers really only cared to see a brand ensure that products and services were ethically sourced and fulfilled. In 2020, consumers are expecting a lot more! 

2020 Emphasizes a Demand For Brands to Align With Social Concerns

At an increasing rate, the American public wants to see brands use their power and influence to positively impact politics and culture. Morning Consult projects that more than 54% of American consumers believe that companies should make an effort to drive change and progress on important social issues.

This means taking actions to operate in an environmentally friendly way, promote fairness and equity, ensure a safe and positive work environment, and show more concern for the stakeholders even if it’s slightly to the detriment of the company shareholders.

ln a nutshell, here is a list of items, in order of priority, that consumers feel companies should have some level of influence in:

  1. Environmentally friendly
  2. Ensuring safe and fair elections
  3. Championing economic opportunity for average Americans
  4. Driving progress on important social issues
  5. Changing American’s attitudes about cultural or social issues

On the other hand, there is a special distaste for companies that do the following:

  1. Working to get specific politicians elected
  2. Influencing public policy
  3. Getting legislation passed 

Unfortunately, far too many companies fail to successfully walk the fine line of what is okay and what is not. When the political climate is most hot,  this is when many companies fail miserably, and we’ll get into that shortly.

2020 Consumer Expectations Around the Election
As brands work to promote positive change and fairness, they are generating heightened levels of trust and more often being viewed as charitable, responsible, and accountable. 

Interests & Top Issues for Consumers Around the 2020 Election

For the most part, a company will remain in good graces if it makes clear and obvious actions to promote free and fair elections. Noting above that consumers do not care to see the companies that they buy from directly endorse a political candidate, the idea is that businesses should promote fairness, access, and integrity.

This has been increasingly difficult as the integrity of information sharing is strongly under review following inconsistent censorship by our social media platforms such as Twitter and Facebook, as well as by the mainstream news media. 

Politics aside, there is strong bipartisan support for issues including:

  • Equal pay for men and women
  • Goods that are made in America
  • Actions that help create more jobs
  • Charitable donations to good causes
  • Environmentally responsible practices
  • Support for the US military & its veterans

The bottom line is that the survey data indicates that 56% of Americans are paying attention to what companies are doing to involve themselves in ethical and political discussions. Notable is that a majority of this focus is directly on what company CEOs are doing and saying. 

How Politics Can Influence a Company

There is definitely some risk involved when you mix politics with anything. The biggest risk is in taking a position and then being exposed for doing something that directly contradicts that position. 

We have seen this time and again from companies including Nike, the National Basketball Association, and Uber to name a few.

With all of that being said, more than half of Americans will still buy from a company that offers convenience, quality, and most importantly: it sells products for an affordable, low price. Perhaps that is why Nike is currently valued more today than it ever has been.

If a brand is really looking to turn business away, here are some things that will do so:

  • the CEO vocally, loudly supports a political candidate that the customer base despises
  • the pricing of products or services goes up dramatically without any value-added
  • the quality of products or services goes down 

The things that generally have little effect in harming a brand include:

  • donating to a political campaign
  • donating to a charitable organization
  • releasing a public statement supporting an issue

So who carries the greatest risk in managing the power and influence of a company?

If you guessed “CEO,” then you’re right on. The data shows that consumers expect CEOs to not only lead their company but as top-level leaders, they should also be a driving force for change in the communities that they do business in. There is overwhelming support for this as 76% of those surveyed expect CEOs to lead American society.

In cases where the CEOs get it wrong, so many times we have seen the public make the demand: “off with his head!”

Recently here in Dallas, that was the case when advertising staple, Stan Richards of The Richards Group made racially sensitive comments that lead him to “fire himself” and allow new leadership to take over and dictate the future of the company and its image.

Similarly, Uber’s founder and former CEO Travis Kalanick was pushed aside by its board after a culture of sexism and gender discrimination was allowed to persist. The theme here is that when issues like this hit the headlines, a new captain is almost always called on to right the ship. 

What To Be Ready For On and After Election Day

The data shows that 83% of Americans are paying at least some attention to the 2020 election.

The economy proves to be among the highest of concerns in terms of priorities in this election cycle and most voters are concerned about taxes, wages, jobs, unemployment, and government spending. Of course, the coronavirus is right up there! Companies should be taking safety precautions to ensure that employee health and safety is paramount. Voters have covid in full view this year. 

So what is the role of a company throughout all of this? While this won’t boost your revenue, it will earn you some favor. On election day, give your employees the time and space they need to go and vote. The American public favors companies that promote free and fair elections.

As an employer or manager, do not try and indoctrinate your employees or chastise them if they hold obviously different political views. Be a good neighbor, support their decisions, and encourage a truly free and fair outcome.

Once we get past election day, focus on promoting safety and on growth.

As an employer, do everything you can to retain employees, ensure that they are bought into the effort of delighting your customers, and make an active effort to hire people that you typically would not hire by leveraging tools such as CultureIndex or OptimizeHire.

Once you have hired your team and the business machine is humming, take action to ensure that your workplace is truly promoting growth. 

Focus on Your StakeholderS

At Agency Partner, we have learned that a truly diverse, inclusive team makes for a much higher quality standard of service. It facilitates more creative and innovative problem-solving, and frankly, it’s the right way to run a business.

Today, American consumers want to work with brands that are more engaged in their communities and less stingy when it comes to bottom-line, owner-centric value creation.

Companies should find ways to invest in their communities and employees without discouraging diverse thoughts and backgrounds. The long-term value that is being created will be measurable via better, faster decision-making. 

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market?

If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

Dallas 100 2020 - Agency Partner Interactive

Agency Partner named on the SMU Cox Dallas 100 list

SMU Caruth Institute Unveils Its 2020 List of Dallas’s Fastest-Growing Private Companies
Agency Partner Joins the Dallas 100 list

Dallas (SMU) Monday, Oct. 26, 2020 – The SMU Cox Caruth Institute for Entrepreneurship has released the names of the entrepreneurial businesses that made it into this year’s coveted list of Dallas 100 companies.

The Dallas 100 competition annually gauges the ascension of privately held companies in Dallas and surrounding cities. The release of the top 100 company names is a precursor to an awards celebration that will culminate in the unveiling of this year’s No. 1 fastest-growing, privately held company.

Traditionally, the Dallas 100 company names are announced alphabetically at an autumn reception, followed a month later by an awards ceremony that is highlighted by a countdown, with Dallas 100 names divulged in order from No. 100 to No. 1. Because of the pandemic, both of this year’s Dallas 100 events will move to the spring.

Caruth Institute Dallas 100 List

Caruth Institute Executive Director Simon Mak intends to announce in December the details of a socially-distanced reception and awards gala.

“Of course, everything is contingent upon the pandemic, but we are hopeful that we can hold two safe, in-person events: a reception in late January or early February and our traditional Dallas 100 awards gala in early March,” said Mak.

“If we’ve learned anything since the onset of COVID-19, it’s that everything is subject to change. While we’ll remain flexible, we’re hopeful that we can gather in person, masks notwithstanding, to celebrate the entrepreneurial spirit that is so vital to our economy.”

For 30 years, the Dallas 100 has honored the ingenuity, commitment and perseverance of entrepreneurial businesses, placing the spotlight on their economic contributions. The Caruth Institute for Entrepreneurship at SMU Cox ranks the area’s top 100 entrepreneurial companies based on percentage growth and absolute dollar growth over the previous three years. This year, the top 100 companies are based in Dallas and 14 different surrounding cities.

The Institute, working with the accounting firm BKD LLP CPAs and Advisors, examined sales from hundreds of companies for 2017 to 2019, the last year for which complete data is available. The winners represent a broad spectrum of Dallas-area businesses.

Sponsors for this year’s event are, in alphabetical order: BKD CPA & Advisors, Cushman & Wakefield, Dallas Business Journal, Executive Press, KRLD NewsRadio 1080, MassMutual Dallas-Fort Worth, and Texas Capital Bank.

A complete list of all SMU Cox Dallas 100 companies for 2020, also listed in alphabetical order, follows.

Company Name City
5 Irving
Aerospace Quality Research & Development Addison
Agency Partner Interactive Addison
Akorbi Plano
Allata Dallas
Altruas Dallas
Anders Group Irving
Anserteam Workforce Alliance Dallas
Apex Dental Partners Dallas
Appspace Dallas
Asset Panda Frisco
BBG Dallas
BravoTECH Dallas
CallBox Storage LLC. Dallas
Catalyst Health Plano
Clavis Capital Partners Dallas
Cloud Ingenuity Carrollton
CommunityMed Urgent Care Systems LLC Addison
compass datacenters Dallas
CONTI Organization Dallas
Critical Start Plano
Dialexa Dallas
Earthworks, Inc Lillian
Elevate Brand Marketing Dallas
Elite Fulfillment Solutions Dallas
Emergicon LLC Dallas
Emler Swim School Dallas
Geoforce Plano
Golden Tree Restaurants LLC Richardson
GridLiance Irving
GuideIT Dallas
HealthMark Group Dallas
Highlands Residential Mortgage Dallas
Home Tax Solutions Dallas
HomeVestors of America, Inc. Dallas
iiPay Dallas
Imaginuity Dallas
Improving Plano
INK+ORO Dallas
interRel Consulting Partners, LTD. Arlington
JP and Associates Realtors Frisco
Legacy ER & Urgent Care Plano
Lifeblue Plano
Lone Star Analysis Addison
Lurin Dallas
M&H Property Tax Consultants, LLC Dallas
MarketScale Dallas
MedCore Partners, LLC Dallas
MMC Group, LP Irving
Mr. Electric of Dallas Dallas
Nepris, Inc Frisco
Newline Interactive Plano
Nextgen Innovation Labs LLC Frisco
o9 Solutions, Inc. Dallas
Online Rewards Richardson
OTR: On The Rocks Premium Cocktails Dallas
ParkHub Dallas
Pediatric Home Healthcare Dallas
Pharmaceutical Strategies Group (PSG) Plano
PICKUP Now, Inc. Plano
Platt Cheema Richmond, PLLC Dallas
PROLIM Global Corporation Plano
Provident General Contractors Dallas
ProVision Brokerage, LLC Dallas
Publishing Concepts, LP Dallas
PureWine Inc. Grapevine
Pursuit Sales Solutions Dallas
Qentelli Solutions Dallas
ResMan LLC Plano
REV Robotics Carrollton
Robokind Dallas
Scout & Cellar Farmers Branch
Sealink International Inc Plano
Sendero Dallas
Service Fusion Irving
Seven Tablets, Inc. Addison
Signature Automation, LLC Addison
Smart Business Concepts Dallas
Spotio, Inc. Dallas
Sunwest Communications, Inc. Dallas
TBX Plano
TechGenies LLC Richardson
Techstar Consulting Inc Irving
Tek Leaders Inc Plano
The Crowther Group Dallas
The Pet Loss Center Irving
Tolleson Wealth Management Dallas
TrendHR Rockwall
TRIPBAM, Inc. Dallas
Universal Display & Fixtures Company Lewisville
Utility Concierge Dallas
Velo ITG Holdings, LLC Dallas
Vesuvius Holdings, LLC Frisco
Vinli, Inc Dallas
Vista Bank Dallas
Wildcat Lending Plano
Zimperium, Inc. Dallas


About SMU Cox

In 2020, the Cox School of Business celebrates 100 years of business education at SMU. The Cox School of Business is committed to influencing the way the world conducts business via prolific research that provokes innovation, change and global thought leadership.

SMU Cox offers a full-range of business education programs including BBA, Full-Time MBA, Professional MBA (part-time), Executive MBA, Cox MBA Direct, Online MBA and Master of Science degree programs, as well as Executive Education. Consistently ranked among the world’s leading business schools, SMU Cox maintains an active alumni network globally. SMU Cox is accredited by AACSB.


Adam Rizzieri, Chief Marketing Officer


How to Make Your Business Survive (and Thrive) in a Pandemic

Expert Tips For Business Survive in a Pandemic

It’s October, and the coronavirus (COVID-19) is still leaving an indelible impact on the world. While the White House says a vaccine is coming shortly, there’s no news yet on how widely available it will be, who will be eligible to get the vaccine first, or how effective it will be at stopping the spread of COVID-19 and allowing the world – and businesses like yours – to return back to normal.

The simple fact is that both large corporations and small businesses have felt the effects of extended lock-down periods that, more than eight months into this global pandemic, are still limiting normal face-to-face interactions and commerce, and for some brick and mortar businesses, restricting the number of people you can have in your storefront at one time, thus slashing your revenue potential.

COVID-19 has been an unprecedented event that hasn’t been seen since at least the Spanish Flu of 1918. This means many business leaders, marketers, and even politicians are struggling with how to proceed during these difficult times, especially since the pandemic has endured for so long and there’s no foreseeable end in sight.

As a result, businesses across the country are going bankrupt and closing for good, especially small businesses. If you want to avoid this event from happening to your company, here are some ways you can make your business survive – and also thrive – in a pandemic.

Can You Grow Your Business During the COVID-19 Crisis?

The answer to this question certainly depends on the type of business you are currently operating. Overall, the need for business has never been eliminated nor will it be diminished in the coming months.

People still have the need and desire to shop for groceries, buy essential products, and lead the lives they were used to living. Do you operate an essential business? Are the products and services you have still attractive to your target audience during this pandemic?

If not, what can you do to pivot to create products or obtain inventory that will be in high-demand given your state or local municipality’s coronavirus restrictions? From retailers offering curbside pickup to commercial airlines providing cargo flights, our economy is full of several examples of companies that have transformed their way of doing business to either maintain their clientele or open up new revenue streams in the midst of COVID-19.

If your business’s revenue has decreased because of the coronavirus and you’re fighting tooth and nail to keep your doors open, what can you do to remain relevant and continue to operate despite consumers’ changed behavior or state or local restrictions related to your industry? These are the questions you need to be asking yourself to survive – and thrive – in a pandemic.

What’s the Best Marketing Strategy During the COVID-19 Crisis?

This has been a frequently asked question since country-wide lockdowns began. Even high-level marketers had genuine and desperate questions about how they could revamp their marketing strategies.

To answer all questions, the most important thing to do now is to continue growing your online presence. With more people working from home or staying at home to avoid large crowds or help their kids with online schooling, COVID-19 has caused internet usage to spike by 70% this year. Having a strong online presence will be vital in driving your marketing strategy forward.

With that said, here are some questions you should ask yourself during this pandemic regarding your marketing strategy:

  • Does your business already have an online presence? If not, you need a website now. Even if you’re a small boutique and can’t ship product, creating a website for your customers to browse and then purchase curbside can boost your revenue during these trying times.
  • Does your business have an intuitive, responsive, and well-built website? If you think your website is outdated, what can you do to make it more modern?
  • Does your business have a stable search engine optimization (SEO) and pay-per-click (PPC) marketing strategy in place?
  • Have you measured the user experience of your website?

These are fundamental questions you should ask to begin the steps of improving your marketing strategy.

How to Adapt Your Marketing Strategy

Social distancing and other preventative measures have made conducting traditional business near-impossible.

Trade shows and events, for example, are now nonexistent and have all moved online, if that. Like never before, you have to be quick to modify your marketing strategy, especially if you’ve heavily relied on events and customer visits in the past.

Here are some things you should keep in mind if you want to sell your offerings more effectively:

  • Increase the functionality of your e-commerce store to allow your customers to order your products and goods directly.
  • Online deliveries are very common now. Make sure you provide a convenient and inexpensive delivery service to your customers. 
  • Add features to your website to adapt to the COVID-19 pandemic, such as online booking.
  • Update your Google My Business profile to reflect your business hours. This is very important in regards to user experience, especially if your hours have changed due to COVID-19.
  • Provide webinars instead of face-to-face meetings.
  • People have all sorts of questions. Create a live chat feature on your website or post FAQs to give your audience the answers they need. As a bonus, live chat makes it easier for your employees who are working from home to professionally answer your customers’ questions without their kids, dogs, or the neighbor’s lawn mower creating background noise.
  • Increase your email marketing, and even consider deploying marketing automation, to reach customers that you can’t visit in person or have difficulty calling due to employees working from home and having too much background noise in their makeshift workspaces. Email marketing is also a great way to inform your customers about any special promotions you may be offering or restocked inventory of essential items that have been flying off the shelf.

Another tip we want to go into detail here is to continue creating great content. With internet usage going up, it stands to reason that more people are reading online content such as blogs. Content is a major part of digital marketing.

It not only educates an audience but it also guides them throughout the process of initial interest in becoming a loyal customer. For example, if you are running an online business, you will still need to attract qualified leads and convert them. Research from HubSpot shows that companies that blog see 126% more leads growth compared to companies that don’t.

Conversion comes through exceptional and engaging content, in which a prospect finds awareness of your products and services, becomes interested in what you have to offer, and finally comes to a point of decision. 

Whether your company is in the B2B or B2C industry sector, focus your efforts on creating purposeful content that assists your audience’s development in your sales funnel. Blogs with images are great, and videos help convert leads at high rates. Video viewers are anywhere between 64-85% more likely to buy from you then website visitors who don’t view your video content.

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve the scalability of your business? If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

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Automated Email Campaigns for ECommerce Marketing

Expert Tips For Automated Email Campaigns for ECommerce Marketing

Of all the digital marketing channels you have available to you in 2020, email marketing for Ecommerce still delivers the best ROI. A study by VentureBeat reported that companies like yours can achieve up to a 300% ROI through email marketing, with the average company making $38 for every $1 invested into email marketing campaigns.

Automated emails are a great way to create branded messages to follow your leads and customers throughout your sales funnel. But how do you create automated emails that will increase customer engagement and drive more sales? 

As a digital marketing agency and email marketing experts, we’re here to tell you three of our favorite types of campaigns Ecommerce businesses like yours should be running to increase sales, nurture leads, and boost your brand.

  • Create an Automated Email Series for Shoppers Who Abandoned Their Carts

As an Ecommerce company, you know that most of your store’s shopping carts are abandoned. In fact, a recent study showed that 81.4% of online shopping carts are abandoned. But don’t worry, you can still capture this potential revenue through an automated email series that you send to shoppers who left their carts without buying.

In fact, it’s estimated that digital marketing efforts including email marketing for Ecommerce help online retailers regain 63% of initially lost sales.

We suggest that you send at least three automated emails to shoppers who abandoned their carts at 24 hours, 48 hours, and 72 hours after their cart abandonment. Your email messages might look something like this:

  • Email 1: Remind shoppers about the product they didn’t purchase.
  • Email 2: Gently refute objections that shoppers may have had about your non purchased product, such as ensuring its quality, affordability, need for the product, luxuriousness, etc.
  • Email 3: Provide an incentive for purchasing, such as a discount or a free gift. We recommend you A/B test both types of offers to see which option best converts shoppers to purchasers.

You don’t have to necessarily stop at 3 reminder emails. Depending on your product and the assets you have to support and promote – such as images, videos, testimonials, etc. – you could send even more valuable automated emails to capture your abandoned cart revenue.

  • Create a Welcome Email Series to Your New Subscribers to Make Them Feel Like a Part of Your Tribe

When you successfully get customers or potential customers to opt-in to your email marketing list, you want to make sure they feel welcomed. To do this, we recommend Ecommerce companies create Welcome email series to thank subscribers for giving you their emails, introduce them to your brand, help them find more ways to connect to you and market your products to them.

Your Welcome email series might include a number of messages that:

  • Thank people for joining your email list and reinforce your brand and its presence to make them feel like they’re a part of something special. If you have lots of customers, this may mean you share that number in your email so that you reinforce your brand’s market penetration. If your Ecommerce company is just starting out, create branded messages that tell your subscribers they’re a part of something new and exciting.
  • Give email subscribers another way to connect with you and consume your content. Chances are if a person has chosen to give you their email address, they’re also willing to follow you on social media to receive more frequent brand messages too.
  • Introduce products to your subscribers and give them an incentive to purchase. Just make sure to A/B test your purchasing incentives so you can optimize your offers.

Whatever you decide to do, the most important tip we can give you regarding email marketing for Ecommerce is to accurately set expectations. In your brand’s voice, tell email readers you’ll be following up with them shortly about more relevant information they won’t want to leave sitting unopened in their inboxes.

  • Send Lead Nurturing Emails

Marketing 101 tells us to never leave a lead unattended. As an Ecommerce company, you need to nurture your leads to make their initial purchases and repeat purchases. And email marketing is a great way to do exactly that!

At our digital marketing agency, we help our clients create lead nurturing email series that:

  • Educate subscribers about our clients’ products and topics related to those products. And when you think about what type of content to write, remember, the sky’s the limit! If you sell backpacks, for example, don’t think all you can do is write about its product specifications. Write compelling content about why you need your backpack and what you can use it for, such as storing your laptop as you commute to work and back, going hiking, being the perfect personal item when traveling, etc.
  • Introduce subscribers to our clients’ brand and values. This may include sharing a branded video, introducing them to people at our clients’ company, or sharing information about corporate stewardship. For example, think about how the shoemaker, Tom’s, leverages their corporate stewardship of giving away one pair of shoes for every pair sold or allowing you to direct a portion of the proceeds from your purchase to your chosen cause, to build up its brand image.
  • Use storytelling to create memorable messages. Whether our emails follow a specific customer (real or fictional) or one of our client’s employees, we create messages that tell a brand and product story to connect with email subscribers.
  • Increase customer engagement based on website activity. Email automation allows us to better nurture leads by sending the most relevant content to them based on how they’ve interacted with our clients on their websites.

You Can Trust Us as Your Email Marketing Experts

As a digital marketing agency that helps several Ecommerce companies create compelling content for email subscribers, we’re a digital marketing company you can trust. Whether you want us to create the types of campaigns we listed above, or you need to engage new customers, make content for repeat customers, create email receipts that include an ask or a new way to connect with your brand, or reconnect with recently lost customers, we can help.

Simply call us today at (214) 295-5845.

Not big on reading? That’s okay. Watch “Automated Email Campaigns for ECommerce Marketing” instead.

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How to Reduce Your Website Bounce Rate

Expert Tips For How to Reduce Your Website Bounce Rate

If you look at Google Analytics, you can see the number of pages your website visitors have viewed after visiting a specific page on your website. The percentage of website visitors who viewed only a single page then left your website for good, make up your bounce rate

On the Internet, we should expect some percentage of our website visitors to bounce. After all, sometimes people click on a link thinking it’s one thing, but it’s actually not what they wanted. But if you have a high bounce rate, such as a bounce rate over 70%, you really need to think about the digital marketing efforts you’ve deployed to drive viewers to your website, and the content you create for them to find.

High bounce rates are one of the reasons our agency works with so many clients on website optimization and refocusing digital marketing efforts. Companies like yours want to drive quality leads to their websites and increase their conversion rates. However, for one reason or another, they’re driving traffic to their website that bounces. 
If you have a high bounce rate, here are some website optimization tips to reduce your bounce rate and boost your conversion rate.

Reduce Your Bounce Rate By Keeping Your Digital Marketing Campaigns Targeted

Digital marketing campaigns can drive a lot of leads. But sometimes, overzealous digital marketing means you drive too many low-quality leads.

Think about this example. Let’s say you make work boots to be used on construction sites, in factories, and in other rugged, outdoor job sites. You have a product line that has extra lining and is perfect for outdoor workers who live where temperatures drop dramatically in the fall and winter. As you’re creating your Google Ads campaign for this shoe line, you may think about including the keyword “Boots for Fall.” But doing so would be too broad of a term, especially considering that boots are very fashionable in the fall season and you could inadvertently drive people to your website looking for boots to complement their outfits, not outfit them for their cold field environment. Instead, you need to include targeted terms like “rugged,” “outdoor,” “job site,” and “construction” to better drive high-quality leads to your website who are less likely to bounce and more likely to boost your conversion rate.

SEO Web Content Can Help You Reduce Your Bounce Rate

SEO – which stands for search engine optimization – is extremely important in driving organic traffic to your website. If you aren’t incorporating relevant keywords tied to your company, products, and brand in your web content – including your websites and blog posts – you aren’t going to get discovered by the people who are really interested in what you have to offer.

Reduce Your Bounce Rate
One of the most important things you can do during website optimization is to update your web content for SEO purposes. To do so, you can:

  • Rely on your most popular Google Ad keywords and incorporate them into your web copy.
  • Use Google’s Keyword Planner to find new relevant keywords to incorporate into your content.
  • Leverage a third-party paid solution for keywords discovering and planning in your website content.

Does this sound like too much work for you to handle in-house? Don’t worry! As a digital marketing agency, we perform SEO website optimization and both find the best keywords for your websites and blogs and create that content, too.

A/B Test Your Web Content to Reduce Your Bounce Rate

As a digital marketing agency, we can’t stress enough just how important it is to A/B test your website. This sort of testing helps you identify the best combination of text and images that work for your website’s design. No matter how creative or on-target you think a new update might be, you don’t know how it’ll perform until it’s up and live.

But if you wipe the slate clean by pushing out new content and abandoning your old content, you run the risk that your new content won’t resonate, and will cause your bounce rate to jump even higher!

Instead, we always recommend you make incremental website changes and A/B test them to see whether the old, or new, performs the best. When it comes to website optimization to reduce your bounce rate, performance isn’t necessarily a conversion but is actually a decreased bounce rate when a viewer lands on that page.

Improve Your Websites Speed to Reduce Your Bounce Rate

Today’s Internet users are impatient. Did you know that 53% of mobile website users will bounce if it takes more than three seconds for your website to load? Google knows this too (it’s their statistic) which is why website loading speed is factored into their search algorithm that ranks search results. So, by increasing your website’s load rate, you’re killing two birds with one stone – you’re appeasing impatient mobile searchers and improving your search engine rankings. 

The Google Page Speed tool helps you optimize all your landing pages for high-speed loading. Following best practices for image optimization and caching can help shed time off your website’s loading speed, too.

Use Social Proof to Reduce Your Bounce Rate

If a new website visitor has never heard of you before, they may be skeptical about your product or brand. Sure, you say it’s great, but what do other people have to say about it?

This is why social proof – such as testimonials and badges from organizations you’re a member of or awards you’ve won – is so important. In fact, research shows that 84% of today’s savvy Internet users trust the recommendation of an online stranger just as much as they trust a recommendation from a friend or family member. That’s how important it is to include social proof on your landing pages.

We Can Help You With Website Optimization

Whether you’ve tried optimizing your website to reduce your bounce rate and increase your conversion rate and are spinning your wheels, or you don’t have the internal resources to take on this project yourself, we’re here to help. As a digital marketing agency, we know how to create compelling web content that will keep visitors on your website and trigger them to convert. To start a conversation with us about your company’s needs, call us today at (214) 295-5845.

Not big on reading? That’s okay. Watch “How to Reduce Your Website Bounce Rate” instead.

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5 Types of Automated Email Campaigns

Expert Tips For 5 Types of Automated Email Campaigns

Email marketing for small businesses is so important. With email marketing, you have the opportunity to have your own personalized, branded messaging delivered straight to your customers’ and leads’ inboxes to quickly remind them of your brand.

As a Dallas email marketing agency, we’ve helped several small businesses just like yours create email campaigns and automated email messages. Here is our list of the top 5 automated email campaigns that every small business needs to be running.

  • Welcome Emails to New Customers and Leads

When a customer or lead gives you their email address, you need to thank them by sending them an automated welcome email. This email marketing best practice allows you to introduce your new lead or customer to your brand, provide links to valuable information such as your customer support contact information and social media profiles, and more.

Welcome emails make your new leads and customers feel like they’re a part of your brand and help them understand your brand messaging even better. And if you carefully curate sharable content and your welcome emails include a discount code to share with friends, these types of emails are a fantastic opportunity to give an enthusiastic new customer something to talk about on their social media profiles.

  • Onboarding Emails to New Subscribers

For some small businesses, their sales funnel is either long or never-ending. This is the case for companies that offer a free trial (for any length of time, thus delaying a purchase), or offer a subscription-based product or service that is renewed on a monthly, quarterly, semi-annual, or annual basis.

An onboarding email goes beyond a welcome email because it provides specific information related to the trial or subscription for which the customer or lead has signed up.

Content to include in your onboarding emails include:

  • Links to videos and web articles explaining how to use your product or service.
  • Any relevant scheduling information or upcoming milestones associated with your lead or customer’s trial or subscription.
  • Customer service contact information.
  • Case studies or other customer support materials
  • White papers, which are often a must for B2B small businesses.
  • Follow Up Emails Based on Opens and Clicks of Previous Email Messages and Website Activity

One of the most effective ways you can use automated emails is to set up email campaigns based on how a specific lead or customer has interacted with the content with which you’ve already presented to him or her.

Called email marketing automation or drip campaigns, these email campaigns send carefully curated content to your customers and leads based on:

  • Your previously sent emails that they’ve actually opened.
  • Any links in marketing emails that they’ve clicked, such as a link to a YouTube video or a product page.
  • Pages on your website that he or she has visited.
  • Products or services that your lead or customer has already purchased from you (drip email campaigns are a great way to suggest complementary products).
  • And more.

Creating email marketing automation campaigns is a highly-technical process. If you’re interested in rolling out drip campaigns, you need a Dallas email marketing agency like ours to help you with your efforts.

  • Emails to Customers Who Abandoned Their Shopping Carts

An important best practice for email marketing for small businesses is to follow up with leads and customers who abandoned their shopping carts without making a purchase. Never assume that just because a shopping cart was abandoned, that a lead or customer isn’t still interested in what you have to offer.

Shopping carts are abandoned for a variety of reasons that have nothing to do with product disinterest, including customers:

  • Realizing they need to hold off on a purchase until a future date, such as after their next pay day.
  • Quickly closing browsers as they realize they are running late to their next meeting, school pickup, or other activity.
  • Not having immediate access to a credit card or debit card to make a payment in your online store.

As you can see, in all of the above listed examples, customers are still interested in your product, but they have encountered a barrier to purchasing, thus resulting in an abandoned cart. By sending automated messages to this group of customers, you can trigger their memories about your product – and why they want it so much – so they can purchase it at a time that’s more convenient for them. 

  • Special Event Emails

People love hearing about special events, and with all the Coronavirus shutdowns in 2020, there’s never been a better time for you to schedule a series of virtual events for your customers and leads.
As a small business, your special events don’t need to be huge productions. Your special events email marketing campaigns can announce:

  • Your Facebook Live schedule for the next week.
  • A flash sale, complete with a coupon code to redeem the discount. This is especially effective if you combine your flash sale with a social media campaign or social media contest, which will gain even more exposure for your brand amongst people likely to purchase your products based on their relationship to and shared interests with your existing lead or customer. 
  • For B2B brands, a webinar hosted by your sales team, a happy customer, or an industry partner.
  • In-person, socially distanced events that your customers can attend (many people are craving personal interactions during this pandemic). Just make sure to list any state or local restrictions that may apply to your event attendees.

We Can Help You with Your Small Business Email Marketing Needs

As a local email marketing agency, we’ve helped several small businesses just like yours implement highly successful versions of these types of email marketing campaigns. With our internal designers, email marketing experts, and wordsmiths, we can help you create email marketing messages that will resonate wherever your lead or customer is currently located in your sales funnel.

For help with creating these types of small business email marketing campaigns, contact our email marketing agency today. We can be reached at (214) 295-5845.

Not big on reading? That’s okay. Watch “ECommerce Marketing in 2020” instead.

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ECommerce Marketing in 2020

Expert Tips For How to Improve ECommerce Marketing in 2020

It’s 2020, and the future is here (as well as Coronavirus). While you may have created your Ecommerce website by yourself with Shopify or another out-of-the-box web design tool, you simply can’t go without an Ecommerce marketing agency in our ever-changing online environment. Marketing is part art, part science, and when it comes to marketing your Ecommerce site, it requires a lot of technical knowledge about search engines.

Marketing in 2020 also requires you to be especially aware of the unique opportunities created for online retailers in the wake of the Coronavirus pandemic.

As an Ecommerce marketing agency and Ecommerce marketing experts, we’ve put together this blog post to share our best tips for marketing your website.

Always Run PPC Ads

PPC ads (pay-per-click ads) are a great way to drive traffic to your online retail website. While the most common PPC ads are on Google and YouTube, you can also run campaigns on Bing or on social media platforms like Facebook and Instagram and even on mobile devices.

In general, here are a few different types of PPC ads that you can choose from:

  • Paid search ads, which is when you bid on keywords. When someone searches those keywords and you win a bid, your ad is displayed on the search results page.
  • Display ads, which are shown on websites related to the keywords you have bid on, or are part of a remarketing campaign.
  • Product Listing ads, such as Google Shopping ads or Bing Shopping ads, which are perfect for eCommerce sites like yours.

Choosing all the settings for these ads, however, is an extremely technical task. In fact, there are people who spend their entire careers focused on search engine marketing! Trust us, you want to be working with an ecommerce marketing agency like ours for all your PPC ads to achieve the best ROI.

Your Website Must Be Search Engine Optimized (SEO) or It Won’t Be Discovered

In addition to paid traffic, you want your website to be found organically. But your site will never rank on Google if you aren’t deploying the most current SEO trends.

SEO is an entire sector of marketing that is entirely focused on getting web pages to rank highly on search engines like Google. Current things that help web pages rank include:

  • Using quality keywords throughout your webpage copy.
  • Optimizing web elements like title tags, image descriptions, and meta tags.
  • Creating a content marketing campaign that incorporates popular search terms related to your brand or product, such as a blog campaign.

Whether you need our help with web copy, content marketing, or something else, our Ecommerce marketing agency can fulfill all your SEO needs.

Make Sure You Have Social Proof Including Positive Reviews

It used to be that if you wanted to find a new product or service, you’d ask your friends and family. In 2020, that’s all changed. 

New research shows that in 2020, 84% of people trust online reviews from complete strangers just as much as they trust the recommendations of their actual friends and family whom they know in real life. This news is great if you’ve got a 5-star rating on your Google My Business page. This is not-so-great news if your Google My Business is only filled with complaints, or perhaps even worse, has no feedback at all.

In E-commerce marketing, reviews fall under the umbrella of social proof. Social proof encompasses a wide variety of feedback from real users of your products or services that other online retail shoppers use to make a purchasing decision.

The type of social proof that your customers may consider include:

  • Reviews and ratings posted on your website, social media sites, and your Google My Business page.
  • Professional organizations that your business is a member of that you display on your website.
  • Awards you’ve won and mention on your website
  • Big press hits in major publications and websites that you showcase on your website, such as “As Seen in INC.”
  • Recommendations from social media Influencers who are relevant to your brand.

As an Ecommerce marketing agency, we can help you put together a plan to gather more social proof. Our work together may include:

  • Creating an incentive program for customers to leave an honest review of your product or service, and automating the request of these reviews.
  • Submitting your company, products, and services for industry-recognized or consumer awards.
  • Running a public relations campaign to increase media coverage of your Ecommerce website.
  • Working with social media Influencers, such as on Instagram, to give your brand a lift.

Ecommerce Marketing in the Age of Coronavirus

With more people working from home and taking breaks to surf the Internet, or helping their kids do school virtually, there’s never been a better time than now to be running Ecommerce marketing campaigns.

Internet traffic is up in 2020, which means that despite the challenges the economy has undergone this year, the Internet is still ripe with people who may be casually browsing online, but whom you can also quickly convert into customers when you present them with compelling content, messages, and social proof.

As an Ecommerce marketing agency, we’ve been diligently studying pandemic Ecommerce marketing. We know insider tips and tricks to help convert casual browsers who may be taking a break in between Zoom calls into paying customers.

Trust us, you don’t want to let 2020’s unique Ecommerce marketing opportunities pass you by.

Call Our Ecommerce Marketing Experts for Help with Your Campaigns

If you’re not yet working with an Ecommerce marketing agency, you need to be. 2020 is the most technically advanced year we’ve ever experienced, as well as a high Internet traffic year due to COVID-19 shutdowns. You don’t want to trust your Ecommerce marketing efforts to just anyone, and you definitely don’t want to go it alone without the help of Ecommerce marketing experts like us.

To start and implement an Ecommerce marketing strategy, call our agency to begin a discussion on your website’s unique needs. We can be reached at (214) 295-5845.

Not big on reading? That’s okay. Watch “ECommerce Marketing in 2020” instead.

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How to Improve Your PPC Landing Pages

Expert Tips For How to Improve Your PPC Landing Pages

Pay per click (PPC) advertising is now more proliferate, and more relevant, than ever before. Whether you’re advertising on Google Ads, Bing Ads, Facebook Ads, or another platform, you want to make sure you’re doing everything possible to make your PPC landing pages provide your leads with the right information and the best user experience that’s possible.

As a digital marketing agency that works with a variety of brands on PPC advertising, we help companies in several different industries with landing page creation and landing page optimization. Keep reading for our best tips for optimizing your PPC landing pages, including things you can do right now to improve these important aspects of your PPC campaigns on Google Ads, Bing Ads, and Facebook Ads.

1- PPC Landing Page Speed Matters – A Lot

According to the latest Google statistics, 50% of all search queries happen on a mobile device. Do you know what else Google is reporting? Mobile searches completely abandon a website – including several PPC landing pages – if a page takes more than 3 seconds to load. Just 3 seconds? That means losing your potential next customer can happen extremely quickly.

To make sure your page speed is fast enough for today’s mobile web searcher, consider the following landing page optimization tricks:

  • Don’t overload your PPC landing pages with images. Focus on one clear image – that loads quickly, of course – that conveys your message to viewers.
  • Test your mobile speed score before you finalize a PPC landing page. It’s better to learn now than later that you need to go back to the drawing board.
  • Keep your designs simple and easy to load. Don’t waste valuable page speed on loading an intricate web design for PPC landing pages.

2- Design First For Mobile, Next for Desktop

Even though half of all Google searches still happen on desktops, you really should be designed with the mobile viewer in mind first. And this is whether you’re performing landing page optimization for Google Ads, Bing Ads, or Facebook Ads.

Think about it this way. Your PPC landing pages are being designed by digital marketing professionals who have large screens for their laptops or desktop computers. That means, when they’re designing and testing PPC landing pages, they’re getting the full view. But how often do you test your PPC landing pages on your iPhone or Android phone before you publish them? Be honest, it’s okay. We’re here to help, not to judge.

You see, responsive design is so important, it should be the first thing you test for today and most likely in the future.

If you’re not considering how your pages view on mobile devices when you’re performing landing page optimization, you’re leaving out 50% of your viewers. Make sure your hero image, key message, and any CTA are easily viewed above the fold on multiple different mobile devices before you push a PPC landing page to go live.

3- Focus on Quality, not Quantity

Some PPC advertisers are all about conversions. They want to increase their conversion ratio as much as possible.
However, if you only focus on conversion, you’re forgetting about what’s even more important – converting qualified leads.

Think about it. Which would you rather have your sales team follow up on – 100 leads that found you but aren’t necessarily interested in your product or service, or 10 leads who were pre-qualified through your detailed lead capture form? The answer is obviously the latter.

This is why we never recommend you deploy certain landing page optimization techniques that other digital marketing agencies might suggest, such as slimming down your lead capture form to be as small as possible and still fit into your company’s sales funnel.

Trust us, qualified leads who are truly interested in your products will take the time to provide the additional information you request. And by filling your sales pipeline with qualified leads, you’re best utilizing your internal sales resources.

4- Simplicity is Key

Minimalism is in, and definitely far more than keeping your home easy to organize.

One of the best landing page optimization tips we can offer you is to keep your landing pages simple. Too much information is overkill and can overwhelm viewers. Your landing page sweet spot is when you give viewers just enough information to entice them to either keep searching your website or fill out a lead capture form so they can be put into your sales funnel. Never list all your product details on your landing pages – that’s far too much information for a PPC ad clicker to see upfront.

5- Use Personalization Wisely

Personalization is changing PPC advertising. But you don’t want to go overboard with personalization in a way that makes viewers have data privacy concerns.

Some ways that we recommend you use personalization on your landing pages include:

  • Display different images for male and female viewers that A/B testing has proven to be effective.
  • Use localized images based on the searcher’s geolocation.
  • Constantly be A/B testing your personalization options to see what choices are best.

6- Don’t Forget The Little (and Tried and True) Aspects That Have Been Helping for Years

Because aspects like personalization are new and exciting, it’s easy to think that older landing page optimization tips are no longer relevant. Think again. You should be taking advantage of:

  • Metadata and title tags.
  • A/B testing of forms.
  • A/B testing of content style and length, including paragraphs, bullets, and more.
  • A/B testing of different taglines.

Additionally, all PPC landing pages should have an easy way to get to the rest of your website. In fact, Google will ding you if your landing pages don’t have this “escape hatch.”

Do You Need Landing Page Optimization Help?

As a digital marketing agency, we help a wide variety of brands with their PPC advertising, including landing page optimization. Whether you want to be working with PPC experts like us, or you simply don’t have the internal resources to perform this task on your own, we’re here to help. Call us to get a conversation started at (214) 295-5845.

Not big on reading? That’s okay. Watch “How to Improve Your PPC Landing Pages” instead.

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AGENCY PARTNER INTERACTIVE Ranks As Top B2B Web Design & Digital Marketing Firm in US by Clutch

Clutch Reveals List of the Most Highly Recommended Digital Agencies in the United States

Agency Partner Interactive Named Top B2B Service Company reveals list of the most highly recommended B2B Companies in Texas


DALLAS, September 28, today revealed that Agency Partner Interactive has earned an award as a “Clutch Leader” – a list of the leading B2B service providers in Texas for 2020.
The B2B ratings and reviews platform, Clutch, publishes an annual list of the most highly recommended companies that serve the web design, branding, eCommerce, and digital marketing needs of B2B companies, among others. The team considers services companies across all states and then names the top companies in the United States. For the most part, the Clutch team does this to help buyers in the market make purchase decisions.

“We have invested into building the processes and hiring the right people necessary to help our clients be successful. We work to understand the specific drivers and business goals that each of our customers have defined for themselves, and then we work tirelessly to help them get to the next level,” said Muhammad Younus, founder and CEO.

The Clutch research team selected these companies based on their ability to deliver high-quality work for their clients. Each company is grouped into one of four categories based on their specific services and then organized by their Clutch rank. Agency Partner is listed in the #45 position under the category, “Top Leaders in Texas.”

“These companies stand out because of the positive feedback their clients shared with the Clutch team. The quality of their verified reviews shows that these companies know how to deliver exceptional work to their clients,” said clutch Founder Mike Beares.

“As more companies highlight their leadership in the industry and build their online reputation through third-party reviews, I hope the process of finding the right service provider becomes easier for business decision-makers.”

Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. Their team of analysts interview service providers’ clients to collect client feedback, analyze industry data, and compare competitors in a specific market to arm businesses with the information they need to connect with the right service providers. Using this methodology to identify market leaders, the team is pleased to share these insights with buyers and sellers in the United States.
About Clutch
A B2B research, ratings, and reviews firm in the heart of Washington, D.C., Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presences.

Adam Rizzieri, Chief Marketing Officer


PPC Personalization and Privacy Concerns

Expert Tips For PPC Personalization and Privacy Concerns

It’s never been easier than now to find data about web users and personalize your pay per click (PPC) marketing ads and landing pages to them. At the same time, web users are becoming increasingly concerned about data privacy on the Internet, and wary of PPC marketers like you who they think seem to know a little bit too much about them, their interests, and their recent web activity when they see your well-targeted ads.

How do you appropriately adjust your PPC targeting so that you are balancing PPC personalization and privacy concerns? Continue reading for our suggestions on how using audience segmentation can help you achieve your desires as a PPC advertiser while also respecting your target audiences’ data privacy concerns.

PPC Platforms Have Moved from Targeting Keywords to Targeting Audiences, and Your Campaigns Should Keep in Step

Years ago, PPC targeting was simply centered around search engine keyword search activities. A person entered a search term into Google that you had selected in your Ad Group, your PPC ad was displayed if you won the bid against those also bidding on that keyword, and hopefully, your PPC ad was compelling enough to generate clicks.

My, have things changed.

Today, the best PPC campaigns are audience-centric. While PPC targeting of search terms is still important, choosing the proper audiences for your PPC campaigns is pay per click advertising’s sweet spot.
That’s where audience segmentation, which is the latest development to come from new PPC platform technology, comes in.

Our Top 4 Tips for PPC Targeting Audience Segmentation

You can respect data privacy through proper audience segmentation, which tells you about web users’ recent online interactions without revealing personally-identifiable information about them that they may feel is too sensitive for you to be using.

Here are our top 4 tips for PPC targeting and audience segmentation.

  • Market, and Remarket, to People Most Likely to Decide to Purchase Your Products.

Thanks to advanced PPC platform technology, you can market to, and remarket to, a variety of different audiences who are more likely to purchase your products using personalized ads and landing pages, including:

  • People who were already in your online store, but abandoned their shopping carts.
  • People who purchased a specific one of your products, which is a great way to upsell them on add-ons or complementary products.
  • People who are actively searching for and engaging with a product or product type, but haven’t made a purchase decision yet.
  • People specifically looking for organic or environmentally-friendly products, which is great if these aspects are relevant to your brand.
  • People who are price sensitive.
  • And so much more!

With audience segmentation, we encourage you to think about your specific products and services, how someone in the process of making a purchasing decision would likely research products they’re interested in and market (or remarket) to those groups.

  • Always Know Your Audience

Just because PPC targeting technology is so advanced doesn’t mean you get a free pass on marketing 101, which is knowing your audience.

For example, let’s say you’re a hotel. You, of course, have ADA accessible rooms. You might think that people who want to book them will search “ADA accessible rooms in (city)” or “wheelchair accessible rooms in (city).” But is that really what people who use wheelchairs are looking for when deciding on what hotel to stay at?

By drilling down into your specific audience’s needs, you may realize that better search terms to reach those looking for ADA hotel rooms include:

  • “Hotel rooms with roll-in showers in (city)”
  • “Hotel rooms with shower seats in (city)”
  • “Hotel rooms with no stairs in (city)”

This example can be extrapolated to be used in any specific audience segmentation. Be sure to give careful thought to your audience’s needs, not just the buzz words surrounding a product or service that they might desire that your company uses internally. By personalizing your PPC ads and landing pages accordingly, you’re able to create a more relatable experience for potential customers, which puts your brand a step above.

  • Know-How Your Going to Use Audience Segmentation in Google Ads

Google Ads’ seemingly never-ending options are a double-edged sword. They’re great because they let you tailor your Campaigns and Ad Groups to your specific goal. They’re bad because there are so many options for you to learn – with new options being added all the time for you to master.

To help you out, here’s a quick breakdown of how you can use audience segmentation in GoogleAds:

  • You can add an audience on the Campaign or Ad Group level, and from there adjust:
    • Keywords.
    • Bid modifiers, like your cost per click (CPC).
    • Ad copy.
    • Landing page.

As you can see, there are so many different possibilities for Ad Groups and Campaigns when it comes to applying audiences. In fact, you may find that in order to reach all your objectives, you have several similar looking campaigns, each with a different aspect, or lever, changed.

  • Document Everything You Do

Your GoogleAds Campaigns and Ad Groups are constantly changing. This means, as you’re changing your PPC targeting options and performing audience segmentation, it’s easy to forget what you did even just last week.

We recommend you save digital copies of all your reports, along with very detailed notes about what was unique about that campaign. While a tactic that didn’t work 6 months ago may work now, meaning you’ll repeat tweaks in the future that weren’t successful before, you don’t want to forget what you’ve tried, when, and what results in you received from it. In fact, documenting is one of the most important tasks we think a PPC marketer should be doing.

We Can Help with PPC Targeting and Audience Segmentation

As we mentioned before, Google Ads is great because it has so many options, and it’s cumbersome for the same reasons. What we know, though, is that audience segmentation is a great way to lift results while maintaining a balance of PPC personalization and data privacy.

If you simply don’t have the internal resources to take advantage of all the features Google Ads has to offer today, we can help. As a PPC agency, we help a variety of different brands with their pay per click advertising, and we’re available to help you, too. Start a conversation with us today by calling our agency at (214) 295-5845. 

Not big on reading? That’s okay. Watch “PPC Personalization and Privacy Concerns” instead.

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Strategies for Custom Affinity Audience Targeting for PPC

Expert Tips For Audience Targeting for PPC

Pay Per Click (PPC) marketing for display ads is getting smarter and smarter every year. In years past, you used to only be able to enter your desired keywords for your PPC marketing campaigns and hope they resulted in your ads being clicked. However, new technology in PPC marketing is letting you target web browser users who have shown recent Internet search and website viewing history related to the products and services you offer. This is called affinity audience targeting and it’s completely changing the way PPC marketing for display ads works such as Google Ads’ Display Network, YouTube, Facebook, and more.

As a Dallas PPC agency, we know that figuring out how to define custom affinity audiences may be confusing to someone who doesn’t spend all day, every day in PPC marketing tools such as Google Ads like we do. That’s why we put together this blog post to help explain the best strategies for using affinity audience targeting in your pay per click display ad campaigns.

What is Affinity Audience Targeting?

Custom affinity audiences are PPC marketing audiences that you define using browser data that your advertising platform has collected about each person using their browser. It’s essentially creating a TV show advertising audience for the Internet. 

Rather than choosing to have your PPC ads shown to just anyone based on your keywords, with affinity audience targeting, your display ads are shown to a custom selected group of web users based on their recent browning history and the amount of time they’ve spent on each webpage they’ve recently visited.

Based on these factors, PPC marketing platforms such as Google Ads, YouTube, and Facebook determine what a user’s passions and interests are. This makes using affinity audience targeting for PPC marketing options like Google Ads Display Ads very beneficial and a great way to increase display ad clicks while lowering lead acquisition costs, too.

How Do You Create Custom Affinity Audiences?

Each PPC marketing platform is different. To explain how to create custom affinity audiences and take advantage of them for display ad options, we’ll use the world’s largest PPC marketing platform – Google Ads – as an example.

In Google Ads, you can create custom affinity audiences for display ads based on:

  • Interests which Google determines due to the keyword phrases a user has been entering in their Google search queries, of course, looking for related keyword phrases and trends
  • Using recently visited URLs as a proxy for interest bundles
  • Selecting the types of places Google users are interested in, for example, locations as varied as restaurants and shoe stores
  • Mobile apps that your target customer may be interested in downloading and/or purchasing or use and make an in-app purchase

What Are the Best PPC Marketing Strategies for Affinity Audience Targeting on Display Ads?

As a Dallas PPC agency, we’re always researching the best ways to use PPC marketing, including taking advantage of custom affinity audiences to boost display ad results. Based on our findings, here are the top 3 strategies we deploy for our clients’ PPC marketing campaigns that use custom affinity audiences for display ads:

  • Using Only Your Top Performing Ads for Display Ads

PPC marketing is all about paying for clicks. Obviously, while you want to generate clicks, you want your cost per action (CPA) to be as low as possible.

One way we’re using custom affinity audiences strategically is by using our clients’ top-performing ads for display ads. We are:

  • Defining custom affinity audiences with contextual keywords
  • Using our clients’ top-performing ads for display advertising
  • Running regular placement exclusions

As a result, we’re seeing CPA come down for our clients when we use this affinity audience targeting strategy.

  • Targeting People Who Have Looked at Or Use Your Competitors’ Products or Services

Your competitors’ customers are, of course, great leads for you. After all, they’re using products or services very similar to the ones you offer. Why let these leads go to the competition when they could be choosing your brand instead?

When you’re trying to use display ads to win over your competitors’ customers or leads, however, you have to be mindful of your cost per lead (CPL). In a space where all competitors are likely targeting the same keywords, it’s easy for CPLs to skyrocket and get out of control, or for it to become unsustainable to continue bidding on those competition-related keywords, no matter how many qualified leads they provide.

This is where custom affinity audiences come in.

When we combine affinity audience targeting with our competitor-related keywords, we’re seeing incremental increases in leads, with CPL decreasing as much as 30% in some cases.

  • Combining Interest and Custom Affinity Audiences Together

As a Dallas PPC agency, we’ve found that the combination of interest-based targeting and custom affinity audiences can yield great results. This is one area in affinity audience targeting that Google recommends PPC advertisers use.

We Can Help You Create PPC Marketing Campaigns with Custom Affinity Audiences

We know that for many companies, and especially for entrepreneurs, creating and managing PPC campaigns on advertising platforms like Google AdWords is a huge undertaking even when you’re using only the most basic of the features offered to advertisers like you. This means that many brands like yours who can benefit from affinity audience targeting and the strategies we listed above don’t leverage this feature because they simply don’t have the internal resources or expertise to use this functionality.

That’s where we come in. While we’re a Dallas PPC agency, we help companies throughout the United States with their pay per click advertising campaigns. We are PPC experts and know how to best use custom affinity audiences for PPC marketing display ads.

If you need help with your pay per click campaigns, or if you want to take your existing campaigns to the next level through affinity audience targeting on your display ads, we’re here to help. Simply call us today to start a conversation at (214) 295-5845. 

Not big on reading? That’s okay. Watch “Strategies for Custom Affinity Audience Targeting for PPC” instead.

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Should I Use Broad Match or Phrase Match on Google Ads?

Expert Tips For Use Broad Match or Phrase Match on Google Ads

While it’s very easy to add keywords to your pay per click (PPC) campaigns – you simply type them in – it’s important that you are properly keyword targeting on Google Ads. As a pay per click agency who has helped several brands create and manage Google Ads campaigns, we’re here to give you some tips and tricks on how to best create your list of keywords for your PPC ads.

The Importance of Keyword Targeting on Google Ads

You likely already know the basics of Google Ads. Your PPC campaigns include a series of keywords related to your products and services that you bid on. When you win a bid, your PPC ad is displayed in the bid position it has won when a Google user types in a search query that includes your keywords. If the user is intrigued by your ad, he or she may click it to be directed to your landing page. And of course, you’re charged for every click your Google Ads generate.

However, there is an important aspect about keyword targeting on Google ads that will not only help you generate more qualified clicks who hopefully turn into leads but also save you money by preventing your ads from appearing on searches that aren’t likely to generate leads. This aspect of Google Ads is making sure you have the best match selected for your keywords. Below we will discuss the top three match options for keywords: broad match keywords, phrase match keywords, and exact match keywords.

What are Broad Match Keywords?

Did you know that by default, Google sets all its PPC keywords to broad match keywords? Broad match increases your number of impressions, but as you’ll see below, that’s not necessarily a good thing. 

You see, broad match keywords ensure that your keywords trigger lots of ad traffic, which means your ads are likely to get more clicks. However, these ads aren’t necessarily as targeted as you want your keywords to be.

For example, let’s say you’re a professional roofing company and you enter the keyword “roof repair” into your Google Ads campaign. Obviously, your intention is for this keyword to trigger ads for people searching for professional roof repair. 

However, with Google’s broad match keywords function turned on by default, your ad about your professional roof repair services may be seen by anyone whose search query includes “roof repair” or a search term close to that keyword including:

  • Tips to repairing roofs yourself
  • Does my roof need to be repaired professionally?
  • How to repair the roof of the mouth

As you can see, the top two search queries aren’t likely being performed by people actively searching for – or even remotely interested in – your professional roof repair services. And in some cases, like with the last potential search term, the broad match keyword isn’t at all even related to your product or service!

Because of this, we recommend that you turn off broad match keywords and instead select phrase match for most of your keywords. As a pay per click agency, we ourselves typically only use broad match keywords for our clients’ PPC campaigns if we’re starting out by creating a campaign that has a very limited list of keywords (in which case broad match may help you identify additional keywords to add). When we use broad match keywords, we always set a low budget so we don’t spend a lot of our clients’ money on ads in which the ad clicker has no intent on purchasing our clients’ products or services. Our goal is to provide you with the best quality clicks who are likely to turn into leads or customers, not the highest quantity of clicks.

What are Phrase Match Keywords?

We generally set our clients’ PPC campaigns to use phrase match. The reason – this PPC option typically provides our clients with the most qualified clicks who are more likely to become leads or customers.

In Google Ads, phrase match changes your keywords from broadly matching remotely related search terms to making sure that your keywords are only displayed if they match the phrase that a searcher entered into Google. Still, Phrase match allows for some variants in keywords, including:

  • Misspellings
  • Singular or plural forms
  • Stemming
  • Abbreviations
  • Accents

Phrase match is a great way to ensure your Google Ads show up for searchers who are intending to find content like your landing pages, which of course, require you to pay for a click in order for a Google user to discover. 

What are Exact Match Keywords?

Exact match is the most restrictive match option you can choose when keyword targeting on Google Ads. With exact match turned on, your ads will only display if a Google user enters in the exact keyword you have in your PPC campaign, in the order those words appear. 

While the exact match is restrictive, it can be a useful option for brands who have a keyword that typically generates a lot of impressions – so many so that the brand’s campaign budget is eaten up in the first few days of the month.

How Negative Match Impacts your Google Ads Campaigns

Sometimes, brands want to make sure that their ads never appear in searches that contain negative words. Google Ads calls this negative match. One of the most popular negative match keywords that PPC advertisers use is free. For example, if you sell anti-malware software, you likely want to make sure your ad doesn’t display – and isn’t clicked – if someone searched “free anti-malware software.”

There is one downside to Google’s negative match option that you will want to consider if you are running Display Ads. Because Google Ads wants to follow your wishes, your Display ad is less likely to run on a website that includes your negative keywords.

Call Us for Google Ads and PPC Campaign Creation and Management Help

Whether you don’t have the internal resources to manage PPC campaigns on your own or you want to work with a pay per click agency to ensure you’re getting the most out of Google Ads, we can help. If you need help creating or managing PPC campaigns, call us today at (214) 295-5845. 

Not big on reading? That’s okay. Watch “Should I Use Broad Match or Phrase Match on Google Ads?” instead.
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Should I Use Chat on My Website?

Expert Tips For Use Chat on Website

While we personally love website chat options and believe that everyone should have them, there’s never been a better time than 2020 to set up a website chat service for your business, especially if you work in the B2B space.

Why? The answer to everything this year – the Coronavirus pandemic. 

As more and more businesses have been forced to send their tech support and customer service representatives home to work while their kids, dogs, neighbors’ lawnmowers, and other distractions are making loud noises in the background of business phone calls, website chat tools are a deal saver and help you answer customers’ questions despite having a customer service or tech support team that’s stretched thin. Continue reading to learn why we think you should be using a website chat app now.

  • Website Chat Apps Let You Respond Faster and Generate More Leads

When was the last time you called a company’s customer service line? Let us guess. You were “greeted” by an automated voice, had to wait to see which option to press before you could get directed to the right department, and had to listen to some terrible hold music while you waited for a living and breathing person to actually answer the call. Calling customer service – or tech support – is terrible these days, isn’t it? It’s even worse during this pandemic, with many calls now being directed to cell phones with spotty service or homes with barking dogs in the background.

And if you think calling businesses is bad, emailing them is even worse. Some email messages seem to be sent and never responded to. Others take 48 hours to receive an automated message, even something as unhelpful as an email letting you know your support ticket has been added.

This isn’t the speed at which B2B customers, and even consumers, expect to communicate in 2020. It’s not even close.

Website chat apps, however, are a breath of fresh air these days, and much improved from the website chat tools of a decade ago that could take as long as 10 minutes to connect to. Today, businesses are using website chat services to rapidly respond to customers’ questions, helping them increase leads and stop online shoppers from abandoning shopping carts. The simple fact of the matter is if you aren’t using website chat options in 2020, you’re losing out on leads and sales.

  • Chatbots Let You Answer Questions Even When You Can’t Personally Reply

In a perfect world, you and your team would be able to respond to every incoming website chat message personally.

However, that simply isn’t possible for small businesses or businesses that don’t offer 24/7 support, or employees temporarily working from home while also helping their kids with a virtual school.

Chatbots, however, help you answer customers’ questions even when you can’t personally reply. Modern chatbots are very intelligent and can detect question intent better than ever before. By having your website chat features programmed properly to identify common questions and resources that answer them, even a one-man shop can be giving answers to customers all night long, even at 3:13 am.

  • Stop Online Shopping Carts from Being Abandoned (and End Other Objections, Too)

It’s estimated that anywhere between 60% to 80% of online shopping carts are abandoned. You can help retain more of those potential sales by providing your eCommerce or click and mortar customers with a quick way to communicate with you through your website chat app. Website chat tools can stop other common objections dead in their tracks, too.

First, webchat services allow your customers to get quick answers to questions they’d never resolve by checking your FAQs or entering in their question in your website’s search bar. Customers who have specific questions – or doubts – about your products can quickly get answers to their burning questions – questions that may have made them abandon their shopping cart if they weren’t invested enough in the idea of your product to spend time on hold calling your business or send an email and wait for a reply.

Second, website chat features allow you to be proactive in asking customers if they have questions before they even open up your website chat app. Many businesses are leveraging the advanced functionality in website chat options to customize push messages that are sent out on highly-trafficked pages, such as a product page, a popular blog post, and so on. When you ask people a question, they’re more likely to answer, and thus you’re able to initiate conversations and get customers who may have only been casually browsing your website more engaged.

  • Web Users are Moving Away from Filling Out Forms

Sure, forms are a great way to capture lead data. But if you think people are going to fill out your online contact form to reach you just because you’ve listed it online, think again.

Today’s web users, especially Gen Z and younger Millennials, live in a world where they expect fast interactions.

They’d rather simply ask their question than fill out all the fields listed on forms just to send an email that won’t receive an immediate response.

Website chat options also incentivize your leads who want to stay anonymous – and off your email marketing list – from contacting you before they buy. Since they don’t have to give any personal information upfront, these leads are more comfortable reaching out to you when you offer website chat apps.

We Can Help You Incorporate a Chat App on Your Website

Since you’re reading this blog post on our website, you can see we practice what we’re preaching here. We have a website chat app, and we get great results from it.

We want to help you answer your customers’ questions more quickly too, and prompt leads to ask questions instead of bouncing off your site. As a full-service marketing agency that has a team of web developers, we can incorporate website chat apps into your website, and even recommend our favorite option.

For help with website chat options, call us today at (214) 295-5845 or chat us up on our own website chat app.

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How the 2020 Election Season Affect PPC Campaigns

Expert Tips For 2020 Election Season

Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?

The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

  • Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.

The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.

As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

  • Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.

If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

  • There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.

While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.

As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

  • PPC Ads Are Expected to Spike in the Swing States

Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.

First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.

Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.

Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.

As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns

While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.

Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing, or filling out our online contact form.

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What to Include on a PPC Landing Page

Expert Tips For PPC Landing Pages

Pay-Per-Click (PPC) advertising is a must in today’s day and age, especially on Google. With Google’s algorithm constantly changing, you simply can’t rely on organic traffic alone to give you the leads or sales your company needs.

For this reason, many companies like yours use PPC digital marketing platforms like Google to promote their business. But creating a compelling ad for Google – even if it has a high clickthrough rate – simply isn’t enough. You need optimized PPC landing pages for your PPC ads to make sure you get the desired 1:1 conversion ratio for every person who clicks your PPC ad.

Continue reading to learn what we as a digital marketing agency suggest every PPC landing page contains, including what it shouldn’t have.

Our Digital Marketing Agencies PPC Landing Page Must-Haves

As a digital marketing agency that has helped several businesses create PPC landing pages, here are our recommendations for your own pages:

  • PPC Landing Pages Need Their Messages to Match Their Ads

When a web searcher clicks on your PPC ad, you’ve already got them interested and engaged at the messaging you used in your ad. To get them to convert to a lead or a sale, you need to make sure your PPC landing page’s message matches that of the ad that enticed the web searcher, to begin with. Your PPC ads should never direct web searchers to your homepage or another page on your website, but rather a specially designed PPC landing page that contains the exact same messaging as the ads that directed them there.

  • Don’t Include Links to Other Pages on Your Website

The goal of every PPC landing page is to get the person on the page to convert to either a lead or sale, depending on what your call to action (CTA) is. To make sure this happens, you don’t want to link to any other pages or materials on your website that could cause your PPC ad to lead to a bounce. 

  • Make Sure Your PPC Landing Pages Have Impactful Headlines

One of the tenets of digital marketing is to use words wisely. You want the headline – which will be the first thing your PPC ad lead sees when they are directed to your PPC landing page – to be impactful. Remember to use message matching, and when it makes sense, use action words to keep your lead captivated on your product or service.

  • Add a Tagline That Supports Your Main Message

A tagline is your opportunity to add more messaging about the benefits your product, service, or brand can offer your PPC ad leads. Taglines should be succinct, but meaningful. It is okay, however, for your tagline to have slightly more text than your PPC landing page headline.

  • List Out Your Product’s or Service’s – Not Just Its Features

While it’s important to include product or service details or technical specifications, you need to write this information in an engaging way. Our advice is to list them as benefits, and not just features.

For example, if you’re creating a PPC landing page for a 60” TV, don’t just list “60-inch TV” as a bullet on your page. Instead, use impactful copy that conveys the benefit of the TV size, such as “Large 60-inch TV that lets you see your favourite shows and sports in full detail.”

  • Show Symbols of Trust

Since your PPC ad lead is a paid lead, it’s pretty safe for you to assume that he or she wasn’t thinking of your brand, product, or service when entering his or her web search. Your PPC ad lead was looking for options and recommendations and may have never even heard of your business before. For this reason, it’s important that every PPC landing page includes symbols of trust, such as:

  • Security symbols, such as from McAfee, if you sell a software application.
  • Customer logos, especially from customers recognizable in your industry niche or household names, if you can get permission to use them.
  • Testimonials from happy customers – just make sure to keep them short and sweet. Long, paragraph-form testimonials may be easily skimmed over for PPC ad leads.
  • Award badges for any award your company has won, such as from professional organizations and publications.
  • Membership badges, if your company belongs to any industry-recognizable professional organizations.
  • Certification badges, which are especially important for service-based industries. 
  • Transparent language about your company’s policies, including your privacy policy and whether or not you share lead or sales data with 3rd parties, return policies, and so on.
  • A free trial if you offer a software product.
  • Press mentions, especially in mainstream or leading industry publications and websites.
  • Make Sure You Have a Clear CTA

Every PPC landing page needs a CTA. It’s well known in digital marketing that PPC ad leads are more likely to take the next step when they are asked to do so. You need to keep this message clear, though. Don’t have multiple CTAs, but just one. Depending on the product or service you offer, your CTA may be to make a purchase, download a trial, download a lead magnet like a whitepaper, or something else.

  • All PPC Landing Pages Need a Lead Capture Form

If a PPC ad leads lands on your page – and even follows through on your CTA – you’re doing yourself a major disservice if you don’t have a lead capture form on your PPC landing page. A lead capture form allows you to identify the person who has come to your page, obtain his or her contact information, and add him or her into your marketing funnel for either remarketing if the lead didn’t convert or to send supplemental or support materials such as emails about your product or service.

  • All PPC Landing Pages Need a Compelling Image of Your Product in Action, or the Conveying the Benefits of Your Service

People are visual, and you need to appeal to your PPC ad leads’ desires for images on your PPC landing pages. If you’re promoting a product, then choosing an image is typically easier. You want to include an image of your product in action, especially showing it offering a benefit, if possible.

If you are a service-based industry, you want your PPC landing page image to trigger positive emotions related to your brand. Think about the types of images you typically see on a financial institution’s website, for example. Since most people are managing their finances for the benefit of their family’s well-being and future, banks’ websites often contain images of families, especially with young children, to elicit an emotional response from the webpage viewer.

We Can Help You With Your Digital Marketing Needs

As a full-service digital marketing agency, we’ve helped several brands create PPC ad campaigns and PPC landing pages that have matched messages. If you need help creating PPC landing pages to get PPC ad leads to convert, we’re here to help. Simply contact us at (214) 295-5845,, or fill out our online contact form.

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Magento vs. Woo Commerce

Expert Tips For Magento vs. WooCommerce

Many people just like you who are launching eCommerce websites to sell online look for helpful blogs like this one to compare eCommerce tools. Should you use Magento, WooCommerce, or Shopify? Which platform offers the best eCommerce software?

To simplify things, in this blog post we’re going to focus on comparing Magento features to WooCommerce features, but check out our main blog page for other posts that discuss Shopify, too.

The Similarities Between Magento and Woo Commerce

Unlike Shopify, which is an out-of-the-box solution for launching eCommerce websites, both Magento and WooCommerce are more advanced eCommerce software solutions.

Choosing either Magento or Woo Commerce will require those who want to sell online to have an internal resource who is technical and can configure their chosen eCommerce software to meet their specific needs, or engage with a marketing agency like ours to create their eCommerce websites for them.

Many entrepreneurs who want to sell online consider these two eCommerce software solutions for a variety of reasons, including:

  • They are going to be creating eCommerce websites that are larger and sell more products online.
  • They want to be able to customize more features of their eCommerce websites.
  • They want more control and insights into their eCommerce websites.

Whatever your reason for wanting to compare eCommerce tools Magento and Woo Commerce, continue reading to learn about each of their unique features.

Key Magento Features

Magento comes as both a free open source edition and an Enterprise edition. Which option you’ll choose will depend on your unique needs for your eCommerce website.

Key Magento features that make it stand apart include:

  • The Enterprise edition is highly-scalable, which makes it great for eCommerce websites whose business plans have them growing and growing.
  • There’s a huge network of Magento developers and agencies like ours that specialize in building eCommerce websites powered by Magento, so you’ll easily be able to find resources to sell online using Magento.
  • Even though it’s a customizable solution, there are several useful out-of-the-box features.
  • If you plan to sell online to other businesses, you’ll love the Magento features focused on B2B eCommerce.
  • Magento features let you input lots of product data info, which is important for eCommerce websites that are selling products online that have lots of technical specifications (especially for B2B eCommerce websites).
  • Magento features provide you with strong order management tools, which makes tracking and fulfilling orders easier to manage.
  • One of the most well-appreciated Magento features is that it makes accepting payments and shipping orders very easy, which is especially important for eCommerce websites with large volumes of orders to fulfil.

Key Woo Commerce Features

Woo Commerce is a WordPress plugin and the most commonly used eCommerce software solution. But just because so many other people use Woo Commerce, does that mean you should as well?

This eCommerce software platform has some great features for entrepreneurs who want to launch eCommerce websites and sell online. Key Woo Commerce features that make it a great solution for your online store include:

  • It’s part of the WordPress universe, which means you have a seemingly endless amount of themes to choose from and WordPress experts, like our agency, to engage with to create your eCommerce website.
  • It typically has a lower cost of ownership than Magento does.
  • It’s easier to get started with than Magento because it has a lower learning curve.
  • It’s a great eCommerce software tool for selling content, such as ebooks, podcasts, videos, etc.
  • Woo Commerce has many free plugins available to enhance your eCommerce website even more.

Should You Choose Magento or Woo Commerce for Your eCommerce Website?

As you can see from the discussion above, both Magento features and Woo Commerce features are great. Which platform will be best to enable you to sell online will likely be a more subjective opinion, and highly dependent on who you choose to engage with to build your eCommerce presence.

Some experts specialize in Magento eCommerce websites. Others focus on building eCommerce websites powered by Woo Commerce. You may make a decision about the eCommerce software that you’ll use to power your online store simply after you’ve chosen an expert or agency to engage with.

We Can Build Both Magento and Woo Commerce Sites, and Help You Compare eCommerce Tools

At Agency Partner Interactive, we’re digital marketing experts who are knowledgeable about Magento features and Woo Commerce features. We don’t want to push you into choosing one eCommerce software solution over another, but rather help guide you through an evaluation of these platforms so you can compare eCommerce tools and choose the right one for your business.

When entrepreneurs come to us to build eCommerce websites, we first get to know their companies and what their online selling needs will be. For example, we want to know:

  • Will you be selling B2B or B2C?
  • How many products will you be selling?
  • How many technical details do you need to explain about your products?
  • What do you expect your daily web traffic to be?
  • How many orders do you expect to receive daily?
  • How much assistance will you need with order fulfilment and shipping?
  • What payment processing solutions will you be using?
  • What do you want the design of your eCommerce website to look like?
  • How much control do you want over your eCommerce website?

By collecting answers to these important questions, we’re better able to understand your needs, help you compare eCommerce tools, and assist you in making a decision between Magento, Woo Commerce, or something else.

Contact Us To Get Ready to Sell Online

If you need to build eCommerce websites, our digital marketing agency is here to help you. We can assist with both the technical details of creating your online store, creating compelling and search engine optimized content for your website so it’ll rank highly on Google, and create beautiful images and videos to showcase your products to website visitors.

To get started, reach out to our team today. You can call us at (214) 295-5845 or fill out our online contact form.

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Shopify vs. Woo Commerce

Expert Tips For Shopify vs. Woo Commerce

Entrepreneurs like you who are preparing to launch eCommerce websites to sell online need to carefully compare eCommerce tools to select the best platform for their unique needs. Would you best benefit by leverage Woo Commerce features, Shopify features, or Magento features?

As a digital marketing agency that has helped several entrepreneurs launch eCommerce websites and compare eCommerce tools, we know a lot about your eCommerce software options. In this blog post, we’ll compare six Woo Commerce features and Shopify features to help you decide between these two popular eCommerce platforms.

  • Which eCommerce Software Offers the Best Design Options?

It goes without saying that eCommerce websites need to be well designed, both for desktop and mobile users.

Modern online shoppers quickly bounce off eCommerce websites that feel clunky, are difficult to navigate, or don’t display product images in an aesthetically-appealing and compelling way. Woo Commerce and Shopify approach store design in two different ways.

Woo Commerce is a WordPress plugin, which means in order to use this eCommerce software, you must have a WordPress site. While that’s great for design – there are so many different design options with WordPress – WordPress isn’t an out-of-the-box solution.

You can definitely have a unique, customized eCommerce website if you use Woo Commerce, but you’ll have to either put in the work to create the design yourself, buy a theme from a third party, or hire a designer to design your store for you. However, with branding and user experience being so important to eCommerce websites, many entrepreneurs who want to sell online see these investments as just a basic expense of launching an online store.

Shopify, on the other hand, comes with free and paid design options that the average person can easily customize on their own. There are several beautiful designs to choose from, but you do want to customize things like colors and fonts so that your online store doesn’t look like others.

The good news is, though, that Shopify provides a simple user interface for customizing designs, so it’s an easy do-it-yourself task, which is great if you’re working with a limited budget for launching your online store.

  • Which eCommerce Software Offers the Best Pricing?

The pricing differences between Woo Commerce and Shopify aren’t as straight-forward as they may initially appear.

If you want simplicity and a single vendor to pay, then Shopify is for you. With Shopify, you pay $29/month for hosting, receive an SSL certificate for free, and pay an additional $9/year for a premium domain.

The Woo Commerce plugin is technically free, though you’ll pay for a theme if you purchase one from Woo Themes.

Additionally, you’ll have other regular expenses to third parties, including $5-$100/month to a third party for website hosting, $0 to $100/year to a third party for an SSL certificate (depending on what deals you can find), and $9/year to the third party for a premium domain.

  • Are Woo Commerce Features Better Than Shopify Features?

Deciding whether Woo Commerce features are better than Shopify features is really a subjective exercise. To make it easier for you, we’ll tell you what we love about each of these eCommerce software solutions.

  • Woo Commerce is great because:
    • It gives you complete customization and control over your eCommerce website.
    • WordPress is a huge community, so there’s a seemingly endless amount of themes to choose from.
    • It’s easy to configure Woo Commerce to work with your WordPress website.
  • Shopify is great because:
    • It’s an out-of-the-box solution that benefits entrepreneurs who may not be as tech-savvy or have the time to customize their eCommerce websites.
    • With Shopify, you just pay one vendor for everything related to your online store.
    • Shopify allows you to quickly create eCommerce websites.
  • Which eCommerce Software Is Easier to Use?

If you’re not tech-savvy, then Shopify will hands-down be easier for you to use than Woo Commerce. As we’ve mentioned above, it truly is an out-of-the-box option for quickly launching eCommerce websites.

While customizations to themes are always recommended, Shopify makes customizing a theme very easy, even for those who aren’t design-inclined.

That being said, so many people know and love WordPress, which makes choosing Woo Commerce a great solution if you want a more unique online store or you want more control over it.

Whether you implement Woo Commerce yourself, or you hire a designer to create your store on WordPress for you, if you want more control over your eCommerce website, Woo Commerce is the clear choice for you to use.

  • Which eCommerce Software Offers the Best Customer Support?

Shopify offers free 24/7 support to its users via email, chat, or a phone call. It also has a very built-out online knowledge basis to look for support articles that may apply to you.

Woo Commerce, which is a WordPress plugin, offers support through the WordPress Forums or by going to and creating a free account to access its online support.

If you want to make sure you have 24/7 support available at your fingertips in several different formats, Shopify is the clear choice for you.

  • Which eCommerce Software Makes it Easier to Incorporate SEO?

The importance of incorporating SEO into eCommerce websites can’t be overstated enough. Your online store needs to include common search terms related to the products you sell so that you rank highly on Google and get discovered via search engine results.

But, SEO isn’t all about the content you create. There’s the back-end to SEO, which includes ensuring that your online store has all the appropriate meta information, a natural linking structure, and clean code.

Shopify is great at this, and as long as you’re smartly incorporating popular keywords into your web content, you should be fine with SEO.

Woo Commerce, is run on one of the largest publishing platforms there is – WordPress. As such, WordPress is full of knowledgeable SEO experts who can help you create optimized content, and has several SEO plugins, like YoastSEO, to fine-tune your SEO even more.

Ranking the two websites in terms of which provides the best SEO experience really is a subjective exercise. But just as with other aspects of the two eCommerce software platforms, if you’re looking for something that requires as little effort as possible to check the SEO box off your to-do list, you likely want Shopify.

So Which Platform Is The Best?

As you can see from the discussion above, there’s strength with both Woo Commerce features and Shopify features.

If you want more customization and control, you’ll likely want to choose Woo Commerce. If you want to get your online store set up quickly and with as little work as possible, Shopify is best for you.

We Can Help Customize eCommerce Websites

Whichever platform you choose, we can help. Whether you need assistance with setting up and customizing Woo Commerce or need help creating content that’s optimized for search engines that will go on a site run by either of these two platforms, we can help. To get started, call us at (214) 295-5845 or fill out our online contact form.

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Why Your Google My Business Page Might Be Suspended

Expert Tips For Google My Business Pages

Having a Google My Business (GMB) page is a must for local SEO, local optimization, and to help you rank locally on Google. These free profiles are now ubiquitous. All your competitors have them, and the most relevant profiles display at the top of Google search results when Google users are searching for your type of business in their specific area.

Because Google My Business is so important to local SEO and helping your rank locally on Google, it makes getting your GMB suspended all the more frustrating because GMB suspensions instantly decrease your business’s online visibility.

If you try to log onto Google My Business and see that your profile is suspended, you are likely wondering, “Why is my GMB suspended?” The first step to answering this question, and to getting your GMB reinstated, is to find out if you have a soft suspension or a hard suspension.

Why Is My GMB Suspended with a Soft Suspension?

While no business owner wants their Google My Business page suspended, if it’s going to happen, you want it to be a soft suspension. This is because with soft suspensions:

  • You still show up on Google search results, so you can still rank locally on Google.
  • Mobile searchers can still call your business by tapping your phone number.
  • You won’t suffer from the visibility issues associated with hard suspensions.

The most likely reasons for soft suspensions are quality issues. Examples of quality issues may be an incorrect address (which can happen if you abbreviate your street name type from “Road” to “Rd.” or use “Ste” instead of “Suite” to note your suite number), or if you have accidentally created duplicate pages for the same address.
Soft suspensions are generally easy to correct.

Why Is My GMB Suspended with a Hard Suspension?

When it comes to having your business rank locally on Google, hard GMB suspensions are much more serious. That’s because, with a hard suspension, your Google My Business page won’t display at all. And while you can rectify issues that caused hard suspensions and get your page reinstated by appealing to Google, after a hard suspension you’ll lose all photos and ratings that your customers have previously posted.

There are several reasons why you may receive a hard suspension. These include:

  • Having Account Issues

When you have a Google My Business page, you get to assign users who can access and edit your page. At a very minimum, your users should include you or your internal marketing person, and your digital marketing agency.

Sometimes, however, certain users can cause your page to be flagged and receive a hard suspension. This is especially true if a user who has permission to modify your page has a recent activity that Google considers spammy.

If you recently added a user to your page and your account was quickly hard suspended, immediately remove that user and file an appeal to Google. If you’re the only user on your page, go to

If you see that your account is no longer a part of the “Local Guides” program on Google, then your account is the reason for the hard suspension.

  • Using a Rented Mailbox as Your Business Address

If your Google My Business page is going to list a business address, it has to be an actual address of a business.

Rented mailboxes, such as post office boxes, FedEx mailboxes, and UPS boxes aren’t eligible addresses for Google My Business. If you attempt to list one of these types of rented mailboxes as your business address, you can expect a hard suspension

  • Listing Service Areas if You Have a Physical Address or Vice Versa

Google recognizes that some businesses have physical addresses, while others don’t but instead are service area businesses. Google wants to help both types of businesses rank locally on Google. That’s why you have the option to either display your physical address or your service area. Listing both, however, looks spammy to Google and is a surefire way to get a hard suspension.

  • Google Algorithm Updates That Don’t Work in Your Favor

Unfortunately, sometimes Google algorithm changes affect your ability to rank locally on Google and cause hard suspensions. In this case, you need to contact your digital marketing agency, make sure your Google My Business page meets all appropriate criteria, and submit an appeal to Google.

How to Appeal a Soft or Hard GMB Suspension

Whether you’ve received a soft or hard Google My Business suspension, you can appeal the decision in attempts to improve local optimization and rank locally on Google once again. To do so, first, rectify any issue that you’ve identified that may be causing the issue. If you work with a digital marketing agency, reach out to them for help with this. Digital marketing agencies frequently manage Google My Business pages for their clients and are well-versed in how to fix issues that result in suspensions.

Once your profile is updated and accurate, go to the “learn more” button that appears in the red suspension box on your profile to submit your appeal.

Rank Locally on Google By Getting Our Professional Help with Your Google My Business Page

As a leading digital marketing agency that specializes in local SEO and local optimization, we help several of our customers rank locally on Google by managing and optimizing their Google My Business pages. Many of our clients turn to us for GMB help because they don’t have the internal resources to manage digital marketing, they’ve tried optimizing their Google My Business pages on their own but still don’t rank locally on Google, or they simply want to be working with the best of the best in order to have the highest Google rankings possible.

We can help you with your Google My Business page all year long and are ready to go into crisis mode if you receive a soft or hard suspension. To learn more about how we help you rank locally on Google and manage your local SEO efforts, reach out to us today. You can call us at (214) 295-5845 or fill out our online contact form.

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What Addresses Can You Use on Google My Business Pages?

Expert Tips For Google My Business Pages

Google My Business is a free Google listing  – with no paid upgrades – that Google encourages all businesses to use to its fullest to help them rank locally on Google. The goal of this free listing is to provide Google searchers with the best, most relevant local information when they are searching for businesses in a specific area, especially when they’re on mobile devices and using search terms such as “gas station near me.”

One of the most important aspects of having a Google My Business (GMB) page, aside from helping you rank locally on Google, is to make it easy for Google users to find you. This means that in order to show up in search results, you need to make sure your business address is entered accurately so customers can find you, and you can enhance your local SEO. And of course, this means you must understand address use for GMB.

But what address works for GMB? Continue reading to learn tips from Google itself on how to make sure web searchers can find you and so that you rank locally on Google.

Address Use for GMB When You Have a Physical Storefront

If you serve customers at a physical location, that’s great! You need to make sure that you accurately enter in all the details of your postal address, including your:

  • Street number
  • Street name
  • Street type (like Avenue, Drive, Road, etc.)
  • City name
  • State name
  • Zip Code
  • Suite, unit, or floor number

Entering all this information accurately on your Google My Business page both helps with local optimization and also allows Google to place a map marker on Google Maps at your exact location. This makes it easier for Google searchers, especially those who are on the go and searching on a mobile device, to find you and go to your business.

Examples of What Address Works for GMB

If your address is:
1600 Amphitheatre Parkway, Mountain View, CA, 94043

You want to enter that exactly on your Google My Business page. Even doing something that may seem harmless like abbreviating “Parkway” to “Pkwy” may make it harder for Google to accurately pinpoint your physical location and mark it on Google Maps. And you definitely don’t want to do that!

Address Use for GMB if You Are in a New Development or Rural Location

Sometimes, certain addresses are hard for Google Maps to find.  In these instances, Google Maps won’t accurately pinpoint your location, which could affect your ability for you to rank locally on Google or for customers to use Google Maps on their mobile devices to get directions to your storefront. This is especially true if your business is part of a brand new development that hasn’t yet been added to Google Maps, or if you are in a rural area.

If entering in your address as per the instructions listed above doesn’t accurately pinpoint your location on Google Maps, then you should include directional information like cross streets or nearby landmarks that Google Maps is able to accurately pinpoint. Doing so will help your location appear more clearly on Google Maps.

Address Use for GMB if You Have Multiple Locations

If your business has multiple locations, you should have Google My Business pages for each location to improve local SEO, enhance local optimization, and rank locally on Google for each of your business locations. You can manage your multiple locations by simply signing into your Google My Business Account.

Address Use for GMB if You Don’t Physically Serve Customers at a Location

Some businesses don’t serve customers at physical locations. Examples of these types of businesses include eCommerce sites, grocery delivery service providers, tutors who meet with students at community locations like local libraries, mobile notary publics, and more. This list really goes on and on.

Even if you don’t serve customers at a physical location, Google My Business still wants to list your business so that you can enhance local SEO and rank locally on Google. After all, Google is all about helping web searchers find the relevant information they want.

If you don’t serve customers at a physical location, then when you create your Google My Business page make sure to leave your business address blank and fill out the “Service Areas” field instead. Be thorough, and list all cities, towns, suburbs, etc. that you realistically service in order to best rank locally on Google and improve your local SEO and local optimization.

What Else Should You Include on Your Google My Business Page to Make it Easier for Customers to Find You?

Google My Business pages allow all businesses to add photos to their free profiles. You should definitely take advantage of this feature to, at the very minimum, add photos of the front of your business so that those who are searching for you on the go can easily spot your location from the street.

Make sure to keep these storefront photos current. If you paint your building, add window awnings or other architectural elements that change the appearance of your storefront, you want to update your business location photos so that customers don’t get confused by outdated images.

Get Help Ranking Locally on Google by Optimizing Your Google My Business Page

Because Google My Business pages are free profiles, they’re ubiquitous. Virtually all your competitors have one, and they’re using their best efforts to enhance local SEO and local optimization so they rank locally on Google. This means that having an updated, optimized Google My Business page is extremely important so that your GMB ranks higher than your competitors’ profiles.

As a digital marketing agency that specializes in local SEO, we help several customers every year optimize their Google My Business pages. If you’ve tried everything for local optimization but find you still don’t rank locally on Google, we can help. By using our SEO expertise and specialized SEO tools, we can find the best search terms to include on your Google My Business page to help you rank locally on Google.

For help with GMB, contact us today. You can reach us by calling (214) 295-5845 or filling out our online contact form.

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Developing a Mobile Strategy for Your Enterprise Business

Expert Tips For Developing a Mobile Strategy

Mobile device adoption is ubiquitous and has been for several years. If your enterprise business doesn’t have a mobile app strategy yet, you’re missing out on huge opportunities that can boost your organization’s productivity and impact its bottom line.

Today’s enterprise businesses engage agencies like ours for a variety of mobile app development reasons. Some are looking to mobilize their workforce and allow their team members to easily complete internal processes on their own mobile devices. Others are looking for new revenue streams. And still, other enterprise businesses like yours develop a mobile app strategy to enhance customer experiences with their brands.

There are so many different ways that having a mobile app strategy for your enterprise business can benefit your organization. As a mobile app development agency, here is a list of the top reasons enterprise businesses like you engage us to help develop a mobile app strategy and create apps for them.

  • Enable Team Members to Make More Informed Decisions

With virtually all your team members having at least a smartphone, it simply doesn’t make sense to tie your employees down to desktop apps only. Having a mobile app strategy for your enterprise business based on getting information into your employees’ hands faster makes a lot of sense. This is especially true for enterprise businesses that have team members working in the field.

Imagine this. If you have a field sales team, for example, in the past they would have had to log onto their laptop to do things such as write field reports, schedule visits in your systems, and update your customer relationship management (CRM) solution.

Enterprise business mobile apps, however, can enable your mobile sales team to create this information in the field, at any time and from anywhere.

This type of mobile app strategy benefits enterprise businesses like yours in a variety of ways. First, the sooner mobile team members are able to update information in your CRM, the less likely they are to forget and therefore omit important information. Also, the sooner these items are updated or created, the faster your in-house team can begin acting on them, such as by scheduling follow up appointments with clients or using CRM data to make sales forecasts.

  • Improve Organizational Operations

Engaging in mobile app development for your enterprise business can also help you create apps that improve your organization’s internal operations. Let’s continue following the example of having a mobile salesforce team.

Without a mobile app, your salesforce needs to log onto the laptop to complete follow up activities such as creating invoices to be fulfilled by the home office. But with a mobile app on their smartphone, iPad, or tablet, this task can easily be performed in the field – even in the parking lot of your customer’s office.

Field sales team members can easily create invoices on the fly, which are automatically received by the home office.

This enables your inside sales team to fulfill orders faster, and thus, get your products into your customers’ hands sooner.

  • Unlock New Revenue Streams

Do you think that your enterprise business can’t generate more revenue by creating a mobile app strategy? Think again.

There are a variety of ways that mobile apps can help you increase your revenue. A few examples include:

  • Creating an app for ordering your products or services, which can make it easier for customers to buy your products and services and thus incentivize them to do so more often.
  • Creating custom digital content to be consumed via a mobile app.
  • Creating a mobile app version of a desktop app that your technology company might already have.
  • Provide Better Customer Service

Consumers love customer enterprise business apps for a variety of reasons. For example, if you create a mobile app strategy based on making it easier for your customers to purchase your products or services from their mobile devices, you’re removing purchasing barriers. Or, if you create a mobile app strategy for a customer loyalty app, you’re able to provide your customers with rewards and coupons, while also collecting invaluable information on consumer behavior, which can help you with sales and inventory forecasting.

  • Increase Brand Awareness

Consumers like your customers are spending an increasingly longer amount of time in front of screens, including their mobile devices. This means that creating a fun and engaging app that gets your brand in front of them can boost your brand awareness and your customers’ loyalty to your enterprise business.

For example, many enterprise businesses that have nothing to do with the gaming industries have found that branded mobile app games are a great way of increasing brand awareness among their consumers. This is especially true for brands that market to kids.

Everyone from toy stores to fast-food restaurants is gamifying their customer experience by creating apps that their customers – especially kids – love to play to pass their time away. And the more time your customers are spending on your mobile game, the more they’re thinking about you, and the more likely they are to choose you when it comes to their next purchase in your industry sector.

We Can Help You With Enterprise Business Mobile App Development

As a mobile app development agency, we help enterprise businesses like yours develop mobile apps, and flesh out a mobile app strategy, all the time. We have extensive experience helping enterprise businesses create the types of mobile apps we’ve discussed above, and we can help you with your enterprise business mobile app, too.

Whatever your specific needs or desires for an enterprise business mobile app, we can create it for you on either the Android or iOS platform – or both.

When you come to us for enterprise business mobile app development, you’ll have a dedicated project manager who will be your go-to contact person and help you through every step of the app development process. We make providing great customer service just as important as developing a modern, easy-to-use mobile app for your enterprise business.

We’d love to talk to you about your business’s specific needs. To schedule a conversation with us, call us today at (214) 295-5845 or fill out our online contact form.

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How to Reduce the Cost on a Mobile App Development

Expert Tips For Mobile App Development

Do you have an exciting mobile app idea? Great! Our agency is ready to bring your Android app or iOS app to life.

We understand, though, that for some app innovators, finding capital to finance your mobile app development cost can be the biggest barrier to bringing your app idea to the market. Understandably, many people like you with app ideas are looking for ways to reduce the cost of mobile app development for an Android app or iOS app so they can get to market sooner rather than later. 

This makes sense. After all, the sooner you can start generating some app revenue, the sooner you’ll have more capital available to fully fund your app idea to your highest expectations.

As a mobile app development agency that has helped bring several Android apps and iOS app ideas to fruition, including from many app innovators just like you who are working with a limited startup budget, we know the tips and tricks to reduce mobile app development cost. And we’re here to share them with you!

Continue reading to learn how choosing your mobile app development platform wisely, as well as creating stages to develop a mobile app, can help you trim your initial mobile app development cost, get to market sooner, and start generating app revenue as soon as possible.

Mobile App Development Tip #1: Develop for Only One Platform at a Time

We know that in a perfect world, you would develop both an Android app and an iOS app simultaneously. But developing on both platforms means you need two development teams working at the same time. And for many, these expenses push mobile app development costs out of reach.

Instead, we suggest you do a deep dive into your target audience research to see which platform’s users you anticipate adopting your app most rapidly. If one platform has the potential to grow like wildfire compared to another, develop that app first so you can begin making revenue off your initial download, ad space, in-app purchases, or other app revenue models.

If you expect both an iOS app and an Android app to be adopted equally, talk to a boutique mobile app development agency like us to see what the mobile app development cost will be for both an iOS app and an Android app. Then, develop your app for the most affordable platform first.

Mobile App Development Tip #2: Create Stages to Develop a Mobile App

Not everyone has the budget to have the first version of their app be the full project version with all their desired bells and whistles. You may have several great features planned for your mobile app, but not enough budget to have them all built and released in version 1. That’s okay. Lots of iOS apps and Android apps start out with a few unique features that make them interesting and then release compelling updates with exciting new features over time.

In fact, many people just like you go with what we in the mobile app development industry call the MVP approach, which stands for the Minimum Viable Product. Basically, when you choose the MVP approach you:

  • Spec out what must be included in the initial version of your mobile app at a bare minimum in order to gain the traction and adoption you want (and thus, generate the revenue you’ll need to fund updates).
  • Create stages to develop your desired mobile app, with subsequent features that will be additional market differentiators being released in updated versions of your app.
  • Develop either an Android app or iOS app first, and add the second platform after you’re already generating income from your first app to fund that second platform’s cost of mobile app development.

Mobile App Development Tip #3: Work with Your App Development Agency to Create an App Road Map

Creating stages to develop a mobile app isn’t something you need to do entirely on your own. In fact, our Project Managers are very experienced in helping clients just like you do exactly that.

In the mobile app development industry, we use the term “app road map” to refer to the various stages an app’s development will take. When you come to us for an initial conversation, we want to hear about all your goals for your app, even if you know you’ll be developing by following the MVP approach. 

When you initiate a conversation with us, we want to know what today’s version of your ideal app looks like. From there, we’ll be able to help price out the cost of mobile app development for you to see what each piece of functionality will cost to develop.

By working together, we’ll be able to prioritize which features come first on your road map, and which come later.

This will help us to collaboratively determine what features will be in version 1, what features will be in version 2, and so on. 

We can also work together to determine when to introduce a second app platform. Depending on your unique goals, it may make sense to get your ideal app out on one platform first, then develop for the other platform.

Contact Us To Determine the Cost of Mobile App Development

Now that you know our tips and tricks for helping to reduce the cost of mobile app development, it’s time to take that next step forward and engage us in a conversation. We’d love to help you turn your app idea into a reality, and we’re here to help you price out and stage your Android app or iOS app development.

Our goal is to create a mobile app that meets your expectations and that your ideal users will love. And we want to help you get to market as soon as possible, even if your initial mobile app development budget is limited.

To get the process started, reach out to us today. You can call us at (214) 295-5845 to schedule an appointment to talk to our team about your mobile app ideas.

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What You Need to Know to Successfully Build a Mobile App

Expert Tips For Mobile App

So you want to know how to build successful mobile apps that’ll be a hit in Google Play and the App Store? Get ready to drink from a firehose! Here’s a list of 11 things every app team must know in order to build an app that’s a hit with users.

  • What’s Your Elevator Pitch?

One of the first steps you need to lock down in your mobile app development process is your elevator pitch. You’ve got a few precious seconds to explain your app to somebody and why it’s going to be the next big hit. What do you tell them in the clearest, most concise manner ever?

For example, are you creating an app to digitize your mobile sales force? Is your goal to enable your sales team to enter sales visits and outcomes from the road, getting that information into the office quicker than ever before? Or do you have a completely different idea? Bottom line – you need to have a concise, mantra-like explanation of your app to share with others.

  • What Business Model Are You Using?

When it comes to selecting a business model for your upcoming app, you have six main options:

  • Freemium, which is when you give users a free app to gain adoption, build trust, and encourage them to upgrade to the paid version.
  • In-app purchases, which are common in a variety of apps from games to Uber.
  • Ad income, which is when you make your app free, but sells ad space to other apps.
  • Selling user data collected from your app to a third party.
  • Affiliate, which is when your app makes money for promoting other products – either for services or a commission.
  • Enterprise apps you create to boost your own company’s productivity, reduce their paper usage, etc.
  • Who Will Use Your App?

Before you begin developing an app, you need to have a good idea of who is going to find it useful, interesting, or fun and use it. Oftentimes we flesh out these steps during mobile app development by creating user cases, so we understand who uses the app a lot, who uses it a little, and what needs to happen to get someone to use the app more frequently. Knowing this information helps us build successful mobile apps.

  • What Functions Does Your App Need to Do?

You may not be the technical person behind your app, but you’ve got to explain what features it needs at least at a high level. During our mobile app development process, we like to create user stories that explain how one process leads to another. It helps us to better understand who will be using the app, and how, as well as how different people will find the app useful for different reasons.

  • What Integrations Do You Need?

Many of today’s most successful apps require third party integration. You may be building an app that needs to rely on Bluetooth Beacons or Saas. The possibilities are endless.

  • Who’s Going to be Accountable for What?

At this (very important) step, you and your partner, if you have one, decide how you’ll work with your mobile app agency, and who will be responsible for what, and how much free reign your mobile app agency will have. The most important thing you can do in this step is to over-communicate. Make sure that everyone knows what’s expected of them, what they’re expected to come to you for, and how issues will be resolved.

  • What’s Your Budget?

You absolutely must know the cost of your mobile app, as well as how you’re going to get the funding to build it. And whether you’ll be self-funding or raising capital, your budget must be locked down so that you don’t overspend.

  • How Are You Going to Market Your App?

You can have the best, most bug-free app there is, but if you don’t promote it, it’ll get lost in a sea of apps in Google Play and the App Store.

Your app promotion plan is going to depend on what type of app it is. Are you creating a game for the youngest members of GenZ? Advertise on YouTube! Have you created a business productivity tool to be used in your own organization? Work with your corporate communications team to create an in-house marketing push, as well as helpful guides, videos, and other information that will aid in the app’s adoption throughout your company.

  • What Are Competing Apps Like?

You’ve always got to size yourself up against the competition. Even if your app is the first of its kind, look at the next closest competitor to see what they’re doing, what they’re not doing, what people love about it, and what they wish they could change.

  • What Are You Going to Do Post-Launch?

Selling an app isn’t an event – it’s a process. While your first upload to the App Store or Google Play is a momentous occasion, your app will need to be constantly iterated on – and have new features added – to keep it relevant. Before you ever have a line of code written for your app, you should know how frequently you’re going to review and update it every year.

  • Android? iOS? Both?

Finding the best platform for your app can be a tough decision, especially since the choice between Android and iOS can be polarizing. 

In some cases, though, making a platform choice is easy. Are you making an enterprise app and the company has standardized on iPhones? Then you’re making an iOS app. Do they use Samsung phones instead? Then you’re making an Android app. Remember, even if you want to develop for both platforms, you can always focus your initial mobile app development efforts on bringing one platform to life, first.

The Bottom Line When it Comes to Successful Mobile Apps

You need more than a vision to create successful mobile apps. You need a plan that’s tied to a schedule and a budget. 

At our mobile app agency, we help people just like you with mobile app development and determining the cost of mobile apps. If you need this assistance, we’re here to help! Simply call us at (214) 295-5845 to get the conversation started.

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Factors Impacting Mobile Development Cost

Expert Tips For Mobile Development

Do you have a great app idea, and are wondering what the cost of mobile dev is to bring your idea to life? If so, you’re in good company. At our mobile app services agency, the estimated mobile dev cost is the most common question we get from new contacts seeking out our app development services.

The thing is, there’s no quick answer to this common question. You can think of estimating mobile dev costs the same way you would estimate the cost of purchasing a new house. What type of house do you want – a single-family home or a townhouse or condo? How many bedrooms and bathrooms do you need? Are you looking for a starter home that can be updated over time or a forever home with all the latest upgrades?

The purpose of this house analogy is to show you that the cost of mobile dev depends on the scope of your project.

And there are two main influences to project scope – internal and external mobile development factors.

Internal Mobile Development Factors

You – or your company – may have a lot of domain knowledge about the industry or consumer sector you want to target with the mobile app features you have in mind. Or you might just have a great idea, but need help fleshing it out. Your domain knowledge is going to directly impact the cost of your mobile dev. For example:

  • What’s the Scope of the Project that You Want to Outsource?

Some companies looking for mobile app services need help with the entire project, including specifying how the app will work. Other companies already have an idea of what they want, they simply need a team of app developers to do it. Where you fall on this spectrum will impact mobile dev cost for your app.

  • How Strong is Your Domain Knowledge?

Let’s say you have a great idea for a game app for kids. How much do you know about kids’ games, what colors and shapes they find appealing, what music they like, how challenging the app should be to keep them to want to continue playing it, and so on? If this knowledge is in your wheelhouse, then you’ll need less help from a mobile app services company like ours specifying your app.

But if you simply have a great idea, but don’t have the domain experience to spec the app out yourself, you’re going to require more mobile app services. While agencies like ours can definitely help with this process, this work will add to your overall cost of mobile dev.

  • Will You Be Providing App Assets?

Some companies seeking our mobile app development services have the in-house capabilities to create and share app assets, such as images for the app and app copy. If you’re going to be relying on your own internal team to create these assets, you’ll reduce your mobile dev cost. Conversely, if you need to outsource these tasks, your cost of mobile dev will go up.

  • What’s Your Entire Budget (Including for App Promotion)?

When determining what mobile app features to include, you need to be thinking about your entire app budget. And it’s important that you don’t forget the cost of promoting your completed app, too. After all, you can upload an app to the App Store or Google Play, but it needs to have a marketing push behind it to get people to download it.

Once you know how much of your entire app creation and promotion budget can be dedicated to each mobile app development stages – that is, planning and development, maintenance, scaling, and promotion – you’ll be able to have a better idea of what your mobile app dev costs will be.

  • How Tight (or Flexible) is Your Deadline?

As the old saying goes, time is money. If you have a tight deadline for turning around your app, you’re going to need a larger development team, and thus, your mobile app dev costs will be higher. 

Alternatively, if you’re flexible on your app upload date, a smaller team can work on mobile dev over a longer period of time, oftentimes for a lower cost of mobile dev.

External Mobile Development Factors

We live in a capitalistic society, which means, of course, that external mobile development factors are going to impact the cost of mobile dev for your new app. Some of the most common external mobile development factors include:

  • The Current Market Price for Developing Mobile App Features

The supply of mobile app developers – and the demand for them – is constantly changing. This means, at any one given point of time, the cost of mobile dev for the same app will be different than it would be at another point in time. 

Geography affects app development costs too. Mobile dev costs vary greatly by regions of the US and international locations.

  • Your App Contractor’s Company Size

When you work with an established mobile app development company like ours, you will be paying a premium for that expertise. But that doesn’t necessarily mean you should search elsewhere if your budget is on the small size.

Working with an experienced team may lead to more development delays, confusion, and bugs, which will end up costing you more in the long run.

  • Your App Contractor’s Location – And Whether or Not They Use Distributed Teams

If you think your app must be developed by Silicon Valley developers, get ready to pay a premium. The simple fact is that the local economy of where your app development company is located will affect your mobile dev costs.

After all, app development agencies have to be paid salaries comparable to what their local competitors are paying to their development teams.

However, this is where the beauty of the distributed mobile app development industry comes into play. You no longer need a Silicon Valley resident to develop your app.

Competent mobile app developers are located all across the US, and many of them work on remote teams using a variety of cloud-based workflow technologies to stay on the same page. 

The simple fact is, you really can find the same caliber of app development talent in Dallas, Texas as you can in Cupertino, California.

  • Whether or Not You’ll Be Using Emerging Tech in Your App

If you want to leverage emerging technologies and specialized development languages, you’ll be paying more for those services to create mobile app features because fewer people are capable of building apps with this new type of tech.

But if you want to use tried and true technologies, your talent pool will be bigger, which will drive down mobile app dev costs.

We Can Help You Develop Mobile App Features

If you need to outsource mobile app development, we’re here today. Contact us today to schedule a consultation by calling (214) 295-5845 or fill out our online contact form.

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The Role of Data in Microsoft’s TikTok Ambitions


Microsoft is in negotiations to buy TikTok’s American possessions. After discussions with the U.S. president, Donald Trump, last week, Satya Nadella, the CEO of Microsoft has been given six weeks to work out a deal that satisfies the Trump administration and shareholders in Chinese parent company ByteDance. In an official acknowledgment that Redmond, Wash.-based Microsoft is in negotiations with TikTok, the company issued the following statement:

“The discussions with ByteDance will build upon a notification made by Microsoft and ByteDance to the Committee on Foreign Investment in the United States (CFIUS). The two companies have provided notice of their intent to explore a preliminary proposal that would involve a purchase of the TikTok service in the United States, Canada, Australia, and New Zealand and would result in Microsoft owning and operating TikTok in these markets. Microsoft may invite other American investors to participate on a minority basis in this purchase.”

The Value Of TikTok

This is where the problem begins. What is covered by the term ‘Amercian’ business and how much is it worth? It is impossible to say how much ByteDance is worth globally. However, at the end of May, it recorded a number of private share transactions that are not transparent but led Bloomberg financial wires to report that the company had an estimated market value of $100 billion. According to the report, which cited people “familiar with the matter”, the valuation was built on the expectation that TikTok — one of the company’s main offerings — would keep attracting advertisers as the social network continues to expand, particularly across a young adult demographic.

Equally important was an assessment by Andrea Walne, a partner at Manhattan Venture Partners that “the trading of ByteDance [shares] is reflective of the global wave of consumers who agree that ByteDance can displace Facebook as the leading social network.”

If for no other reason than this, TikTok would be an interesting buy for Microsoft and would make it a very strong competitor in a technology market that is one of the toughest to break. But is this really the reason?

Adam Rizzieri is Chief Marketing Officer with Agency Partner Interactive, a digital marketing agency based in Dallas. He believes that Microsoft’s interest in TikTok is largely for the data that is available through social networks and the value that that data could have across the company.

This is not new though. He pointed out that in 2007, Microsoft invested $240 million in the then three-year-old Facebook but that Microsoft was too late to the party and only acquired 1.6% of the business, earning it a little over $1 billion after dilution. “Apart from its $26 billion acquisition of LinkedIn in 2016, it has generally been unsuccessful at launching its own social networks, such as,” he said. “A move towards TikTok immediately gives it a functional, highly adopted social platform with over two billion downloads in the App Store and Google Play.”

If the sale goes through, Microsoft will also immediately earn revenue on the recently launched TikTok For Business Ads Manager, and in the long-term, the video platform will allow them to compete with Google’s YouTube and Facebook. “On top of that, Microsoft will utilize TikTok’s user data to connect with Gen Z consumers, driving innovation in new software and hardware products,” he added.

TikTok Data for Microsoft

PureVPN is a commercial virtual private network service owned by GZ Systems, which develops security-based apps among other things. Based in Hong Kong it has a foot firmly planted in the Chinese market. Muhammad Mateen Khan, a digital marketing strategy at the company agrees that this deal is about data. “This is the driving force behind concerns from the Trump administration over TikTok’s potential ties to the Chinese government and how that data might be misused,” Khan said.

The data could be used by Microsoft in a variety of ways. The software giant has long used Xbox Live to fuel parts of Microsoft Research for future software and hardware projects, and the usage data helps game developers and Microsoft better understand how people use their Xbox. Understanding how people interacted with and used the Kinect accessory for the Xbox ultimately helped Microsoft develop and improve HoloLens, too.

TikTok could also help correct a Microsoft blindspot and even influence how other software and services are developed inside the company. Microsoft has all the data it needs on business usage of software, but it has not been successful with pure consumer services in recent years, which has left the company with a gap of insight into consumer behaviors.

That is particularly relevant when you consider that many young Americans are growing up in an environment dominated by Android iOS, and Chromebooks in classrooms. With Gmail also dominating consumer email usage and document sharing through Google Docs, it is now possible to grow up in the U.S. without needing any Microsoft software or services. “Microsoft missed the mobile revolution and has been playing catch-up ever since, but it doesn’t want to miss an entire generation of future workers,” he said.

Network Users’ Data

If data is the new oil then the principal reason why Microsoft wants  TikTok is to cash in on the bonanza that the social network might offer. In recent years Microsoft’s gap of insights into consumer behavior widened after the company missed the mobile revolution, David Morneau of the Canada-based inBeat.Agency, a micro-influencer marketing agency that works closely with TikToK, pointed out.

Gen Z  that represents a majority of TikTok-ers grew up using very little or none of Microsoft’s software. They are active Android and iOS users. They use Gmail, Chromebooks, Google docs in the classrooms. With TikTok, Microsoft gets access to the data that will help make their products more consumer-friendly. “TikTok will open the doors to the world of AI consumer testing beyond the Office and feed Microsoft’s Augmented Reality ambitions,” he added.

What Will Microsoft Do?

So, what will Microsoft do with the data. Among other measures, Microsoft would ensure that all private data of TikTok’s American users is transferred to and remains in the United States, according to a Microsoft statement. To the extent that any such data is currently stored or backed-up outside the United States, Microsoft would ensure that this data is deleted from servers outside the country after it is transferred.

But it is not a done deal yet and there is a long way to go. The statement, which is dated August 2, adds that these discussions are preliminary and there can be no assurance that a transaction that involves Microsoft will proceed. “We do not intend to provide further updates until there is a definitive outcome to our discussions,” it adds.


Mobile eCommerce Trends for 2020

Expert Tips For Mobile eCommerce Trend

As a digital marketing agency that helps several eCommerce sites with their marketing efforts every day, we’re always staying on top of the industry’s latest trends. And in 2020, both eCommerce and click and mortar shopping is becoming increasingly mobile.

In fact, Shopify recently reported that 82% of smartphone users stop to physically consult information on their smartphones when they’re standing in brick and mortar stores about to make a purchasing decision. With the power of mobile devices having such a strong influence on both brick and mortar and online purchases, it’s clear you need a mobile strategy and omni-channel strategy to successfully address both shopping scenarios.

To help you make the best mobile eCommerce decisions possible, here are the top 4 trends we’re seeing in mobile shopping thus far in 2020.

  • If You’re Not Anticipating Omni-Channel Shoppers, You’re Missing Out

Your business doesn’t exist in a vacuum, and neither do your customers. Today’s eCommerce websites and click and mortars need to be using an omnichannel marketing strategy to get their brand message in front of customers wherever they are, whenever they are.

Depending on your business size and brand, you may want to leverage a variety of digital and physical marketing channels, including:

  1. Ads optimized on mobile, especially for Pay-Per-Click and social media advertising.
  2. Remarketing ads for both mobile and desktop devices.
  3. Inbound marketing options such as SEO blogs on content relevant to your brand.
  4. Email marketing such as drip campaigns to prospects and customers.
  5. Out-of-home advertising such as billboards, bulletins, and bus shelters.
  6. TV ads or YouTube pre-roll ads.
  7. Radio ads.
  8. Point-of-Sale displays in physical stores.

When you have a good, omnichannel marketing mix, you can ensure that your customers are seeing or hearing your brand message wherever they are.

  • Simple Mobile Websites with Native Mobile eCheckouts Make it Easier for Customers to Buy Your Products

Today’s click and mortar shopper may be physically holding your product in his or her hand, but want to quickly jump on your website to read detailed product specs or watch a short product video before making a purchasing decision.

This means your mobile site needs to be easy to use, quick to load, and have all relevant information just a tap or swipe away.

When it comes to prioritizing these efforts, it’s clear that increasing the speed at which your mobile site loads takes center stage. Use smaller images so that your mobile website loads faster because today’s shoppers aren’t patient. In fact, BigCommerce found out that 40% of online shoppers will leave a website if it takes longer than 3 seconds to load.

Your eCommerce checkout process should also be as frictionless as possible. For your mobile site, this means it should only take a few taps for your customers to go from viewing your products to purchasing them. 

Thankfully, nearly everyone in the industry has adopted responsive design by now, so pinching and zooming in online carts is a thing of the past. But additional tips to make it easier for your customers to buy from your eCommerce website include:

  1. Allowing customers to create accounts on your checkout site, so repeat customers can simply log in to load their preferred shipping and payment details.
  2. Limiting the number of forms customers need to fill into only the essentials.
  3. Using smaller sized images so that pages load faster. Long eCheckout times increase abandoned shopping carts.
  4. Accepting a variety of payment options that mobile users love, such as PayPal, Apple Pay, and Android Pay.
  • Social Marketing + Social Selling = Big Wins

Shopify recently reported that 55% of eCommerce shoppers bought a product after first learning about it on social media. This data point tells you just how important your social media strategy – both for organic and paid content – is when it comes to finding new prospects and converting them into paying customers who will hopefully keep on coming back for more of your products.

A great social selling technique to explore is shoppable Instagram posts – if that makes sense for your brand. For many eCommerce sites that are targeting Millennials and young GenXers, Instagram is a great social selling platform.

Other social selling tactics include:

  1. Offering special coupons or discount codes exclusively through your social media channels.
  2. Working with Influencers – especially on Instagram – to use your products and post about them with great content, compelling images, and carefully curated hashtags.
  3. If you’re selling to Gen Z, having an Influencer take over your brand’s Snapchat account or sponsoring videos posted by popular YouTubers with a strong following.
  4. Using social media remarketing ads to remind people about your products if they visited your website recently but didn’t make a purchase.
  • Create Mobile Apps that Offer Customer Loyalty Programs

Mobile apps for click and mortars and even strictly brick and mortars that offer customer loyalty programs are now bigger than ever. You’d be surprised what shoppers will download and install on their mobile device to earn a free coffee, get 5% off a purchase, or play on gamified mobile apps.

Everyone from big box stores to gas stations to grocery stores are creating mobile apps in which customers can find deals, redeem a nominal coupon, or get a preview at your click and mortar’s Sunday ads.

And if you aren’t already using mobile apps for a click and mortar customer loyalty program, you need to develop one now. These types of mobile apps give you a wealth of consumer data, allowing you to more accurately create customer profiles for your business, forecast product sales, purchase the right amount of inventory, and make the most timely promotions that’ll fly off your physical (and virtual) shelves.

Contact Us for Help with a Mobile eCommerce Marketing Strategy

Whether you’re having a hard time developing the right marketing mix for the omnichannel or need assistance with your eCommerce website, we’re digital marketing experts who can help.

To schedule a time to talk about your mobile eCommerce marketing strategy and needs, call us at (214) 295-5845 or fill out our online contact form.

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eCommerce Marketing Strategy During COVID19

Expert Tips For eCommerce Marketing Strategy

As the current resurgence of COVID19 cases in the US – especially in the Sunbelt – is showing eCommerce marketers like you, the COVID19 pandemic is going to stay with our country and the world for a while longer. But how can you best pivot your eCommerce marketing efforts to be sensitive about the COVID19 pandemic and its resurgence in the US while maintaining current customer engagement and finding potential new customers?

To help you stay relevant during these unprecedented times and maintain customer engagement, here are 3 eCommerce marketing strategies we recommend you deploy now.

  • Reach Out to Your Customer Base in an Authentic Way

COVID19 is affecting everything – from businesses to schools to the economy – so we know that it must be impacting your eCommerce business in some way too. 

Your staff might be working remotely now – while also trying to keep their kids entertained or on target with distance learning milestones – which may mean that it’s taking longer for your team to respond to customer phone calls and emails. Or, you might be experiencing delays in your supply chain or shipping timeline, which means it’s taking longer for your products to get into your customers’ hands.

Whatever your eCommerce business’s unique case, make sure to send an email update to your current customer base about how you’re both responding to COVID19 and how it’s impacting your business. Also, create a special page on your website – with an easy-to-see alert on your homepage – for new customers to read about these impacts as well.
For example:

  • If you’ve implemented a work-from-home policy, let your customers and prospects know, as well as any delays this new policy may have on customer service.
  • If your product shipments are taking longer to be received, give your customers a heads up so they won’t be left in the dark wondering where their packages are.
  • If you’re taking special precautions at your business location to make sure everything is properly sanitized to ensure a safer work environment for your employees, tell your customers. They’ll appreciate knowing you’re doing everything possible to protect your team.
  • If you’re doing anything special to support your community during this pandemic, such as donating a portion of sales to non-profits responding to COVID19 emergencies, share this information. Modern customers love hearing about corporate stewardship.

Whatever you do, don’t make promises you can’t keep. Adding a closing line to your customer email or COVID19 response web page such as, “Let us know if there’s anything else we can do to support you,” may sound helpful, but it could be easily misconstrued as carte blanche by some customers who have fallen on desperate times.

Instead, make supportive statements about your newly implemented policies you are ready to follow through on, such as promising a quick refund on a back-ordered item, and a full refund on an item that gets delayed in shipping by your predetermined amount of days, and so on.

  • Increase Customer Engagement Through Regular Social Media Updates

Social media has always been a great customer engagement tactic. But now that massive amounts of people are working from home and staying at home when they’re not working due to social distancing measures, more people are online now than ever before.

First, make sure to use your social media to communicate how COVID19 is impacting your business, just as was suggested in the tip above. Then, post content that is pandemic-sensitive to boost customer engagement.

For example, now’s not the time to be putting hard pushes on social media for a new product. And with many locations still having strict social distancing measures in place, it’s also not a good idea to encourage your followers to “venture out” or enjoy your products while “on a night out on the town.”

Instead, post social media content that checks in on how your customers are doing mentally and emotionally while being distanced from their friends and extended family members, juggling work and family obligations, shows how your products can assist them as they’re working remotely and social distancing, and highlights any community service or corporate stewardship you’re doing right now.

  • Use Your Blog – or Start Blogging if You Aren’t Already – To Increase Your Website’s SEO Value

Blogging has long been an important eCommerce marketing task to increase the SEO value of your website. When you blog SEO content relevant to your eCommerce business, it increases the likelihood it’ll rank high in search engines, and thus makes your eCommerce site easier for new customers and prospects to find.

But blogging has other values outside of the SEO world.

People love consuming good content. And since they’re spending so much time online these days, they’re reading more if it. This means a blog you write with the intention of boosting your SEO eCommerce marketing efforts can also be repurposed in an email blast to customers or a social post on a platform like Instagram, Facebook, or Twitter. And best of yet, when your customers are reading your content as they’re spending their days inside their homes, they’re thinking about your brand and your products.

An Important Note on COVID19 Messaging

When you’re creating content specifically related to the pandemic, keep in mind that it can be a polarizing topic for some. If you’re a company that likes to put a flag in the ground and state your opinion on controversial issues, go for it and be true to your brand. 

But if you want your messaging to be all-inclusive, keep a neutral tone in all content related to the pandemic.

Call Us for Help Pivoting Your eCommerce Marketing Strategy in the Midst of COVID19

Are you so deep in the trenches making your business work during this pandemic that you don’t have time to dedicate to pivoting your eCommerce marketing strategy? If so, we completely understand and we’re here to help.

Our team of digital marketing experts is currently helping eCommerce sites just like yours adjust their marketing strategies in the wake of COVID19. We can help you develop a solid COVID19 digital marketing strategy too. 

Call us to schedule a free consultation so that we can learn about your business and your unique marketing needs in the wake of this pandemic. We can be reached at (214) 295-5845 or through our online contact form.

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5 Important Blogging Techniques to Increase Website Traffic

Expert Tips For Increased Website Traffic

Blogging is a key method of improving the SEO of your website. In fact, B2B companies that have a blog generate 67% more leads than those that don’t have one. Blogging builds brand awareness and provides value to your target audience.

Since blogging is directly correlated to website traffic, it’s important to create content that will not only rank well online but also keep your audience glued to your website. Fortunately, blogging isn’t difficult if you know the right steps to take. 

These five fundamental steps will help you create a blog that is a magnet for qualified leads in your industry. 

1. Use Internal Links

Have you ever viewed a Wikipedia article? If you haven’t, then here is what one looks like:


Do you see all of the blue links positioned on the page? These are called internal links. From a reader’s perspective, internal links aid the understanding of an audience. If a reader doesn’t know what a specific term is, like in the Wikipedia article, they can click the internal link and be directed to another page.

This is why Wikipedia receives millions of web users every day, and you can follow this strategy to boost the traffic of your website. Internal links are also great for improving your SEO

By using more internal links, search bots can crawl and index your website more conveniently. Also, internal links keep readers on your website longer and increase their dwell time.

Dwell time is an enormous driver of SEO because it tells search engines that your website is truly useful. To leverage the use of internal links, create a spreadsheet that lists all of your web pages and blog posts.
Organize them and you will be able to draw from this spreadsheet anytime you see an opportunity to create an internal link.

2. Write Engaging Content

Have you ever read a user manual before opening a new product? If so, you’re like most people, you don’t. If you eventually run into a problem with your product, you may simply refer to an online how-to article or watch a YouTube video. 

Why? This is because both options are engaging for viewers. Before writing an article, consider how you can make your content as engaging as possible. Generally speaking, what strategies are you going to employ to avoid making your article full of whitespace and text?

One of the brightest minds in SEO, Brian Dean, regularly posts engaging on his blog, Backlinko. Take a look at some snapshots from his blog.


Images from Backlinko

engaging_contentDo you see how Brian informs his audience by using visuals, snapshots, and quotes? This keeps readers following along while he’s explaining very complicated subjects. Brian also writes in a very simple yet informative tone to get his point across effectively.

It’s no wonder why that post received more than 1,500 shares on social media. Content that follows this blueprint will be shared to a wider audience and attract increased web traffic from qualified leads ready to convert.

3. Create

Headlines are very important on search engine result pages (SERPs).

Compelling Headlines
It’s important to remember that there are thousands of options your audience can choose from when browsing for websites. The headline that sticks out usually attracts the most clicks. 

For this reason, focus your efforts on creating irresistible headlines that will turn heads. After all, if you spend your time developing outstanding content no one knows about, you’ll only be wasting your time.

With that said, here are some tips for writing the best headlines for your content. 

  • If you are writing a list, create a clickbait title. This doesn’t mean that you should trick web users. Simply use buzzwords and numbers to make your article stand out.
  • Add primary keywords to your headers. This will not only help your articles rank online, but it will also show potential readers that your article is just what they were looking for.
  • Keep your headlines brief. Google and other search engines have a character limit for headlines. If your headline is truncated, potential readers may not fully understand what your article is about and move on to another web page.

4. Utilize FAQs

Frequently asked questions or simply FAQs can be added to your article to answer questions that weren’t already addressed. It’s also an opportunity to add long-tail keywords to your article. 

Overall, FAQs keep readers on your website longer, especially if they really need to understand confusing topics like life insurance. Choice Mutual, a life insurance broker, always adds FAQs to keep readers on their blogs informed.


Image from Choice Mutual

Anyone who has ever gone through the process of securing life insurance knows how valuable these FAQs can be. Going out of your way to collect FAQs on the topic you’re writing about can also inspire more searches down the road.

Just look at what happens when you search the keyword “how to purchase life?”

Do you see the “People also ask” section near the middle of the SERP? Google posts questions like those to give you an indication of what people are searching for online. This is the easiest way to grab questions to include in your FAQs.

Since Google is posting these questions, it automatically means that a lot of people are searching for these keywords, giving you a great chance to rank and build more website traffic for your content. 

5. Use Visuals

The last step of increasing your web traffic is using visuals in each article. Articles with images get 94% more views than those without them. There are numerous free image providers you can choose from to find relevant images for your content. 

You can also use infographics, charts, and GIFs to enhance your content and make it more impactful to your target audience. 

Give Us a Call Today!

Do you want to learn more about how we can give your website traffic a boost? If so, give us a call at (214) 295-5845 or click here to Get a Free Quote. 

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10 Best e-Commerce Platforms for Small Businesses

Expert Tips For Small Businesses

E-commerce is a thriving industry.. this is a fact. If you are struggling to cope with this, then you should take a look at the following infographic from BigCommerce.


If you want to start an online store or simply wish to migrate to an existing content management system (CMS), there are fortunately numerous options for you to choose from. 

Here are 10 of the best e-Commerce platforms geared specifically toward small businesses

1. Shopify

Benefits: Overall functionality, convenient use
Price: $9-$300.
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30

Shopify is a preeminent e-commerce CMS. As one of the more cutting-edge options available, users can take advantage of how convenient it is to use this platform. Both beginners and veteran marketplace teams can excel on this platform with a wide variety of helpful features.

Shopify is also relatively inexpensive. Therefore, if you’re looking for a standard e-commerce platform you can grow with, choosing Shopify is a great selection.

2. BigCommerce

Benefits: Wide selection of themes and designs, broad payment options. 
Price: $29.95 – $249.95
Transaction Fee: 2.9% + $0.30 – 2.2% + $0.30

BigCommerce is a fierce competitor to Shopify as the e-Commerce industry’s top CMS. Both platforms offer similar features at an identical cost. You can’t really go wrong in choosing either platform.

However, BigCommerce does have some advantages, including a wider selection of themes, designs, and broader payment options. BigCommerce provides a visual store builder, supplying up to 80 different themes. 

Other features include 24/7 support, cloud-hosting, marketing services, conversion optimization tools, and so much more.

3. 3dcart

Benefits: Built-in features, payment options
Price: $19 – $229
Transaction Fee: Varies

3dcart is an ideal alternative to Shopify. Though, the platform has a strong reputation for providing more than 200 built-in features users can take advantage of. Users also have the option to choose an affordable plan and still receive incredible benefits, such as saved carts, real-time shipping rates, unlimited product variants, and one-page checkout.

Furthermore, 3dcart provides more than 100 different payment providers and offers a discount if you use payment gateways they are partnered with. 

4. Volusion

Benefits: Cheap processing rates
Price: $29 – $299
Transaction Fee: 2.15% + $0.30 with Volusion Payments

Volusion is similarly priced compared to Shopify, but it is perhaps more simple-to-use. Many themes on the platform are free, as well as inventory and customer management, sales analytics, and marketing tools. 

Volusion does have some disadvantages, which include an annual sales limit depending on the plan they choose.

There are also a limited number of payment options. While Volusion may not be as advanced as Shopify, it does offer users the opportunity to save money on processing orders. 

Depending on the model of your business, this may be an ideal choice. 

5. PrestaShop

Benefits: Open-source platform 
Price: Free to download
Transaction Fee: Varies

All of the entries on this list so far have been SaaS platforms. Though, depending on your marketplace, an open-source platform may be a better selection. If you are looking for an open-source platform, you should consider choosing PrestaShop.

This platform is completely free to download. This means you will only be responsible for paying for payment processor costs, web hosting, and other developmental resources. 

One underrated feature of PrestaShop is the ability to integrate and run numerous stores from one platform. If you have access to a skilled developer, possess proficient technical knowledge, or are willing to pay for the costs of setting up your marketplace, PrestaShop is a great option. 

6. WooCommerce:

Benefits: Free for WordPress users
Price: Free 
Transaction Fee: Varies

There isn’t much to say about WooCommerce that hasn’t already been stated previously. Compared to Shopify and BigCommerce, WooCommerce is a worthy alternative. This platform gives users the ability to upload an unlimited number of products and integrate with more than 400 applications.

What’s more, is that WooCommerce has been integrated with WordPress. If you are currently using WordPress, you can download WooCommerce for free and begin using it. 

7. Squarespace

Benefits: Ideal for very small retailers
Price: $26 – $40
Transaction Fee: 2.9% + $0.30

This list wouldn’t be complete if there wasn’t an option for very small retailers. If you run a shop by yourself or have a limited number of products, Squarespace is an excellent and affordable option.

Squarespace offers all of the features you need to run a successful marketplace. The platform is used mainly to build business websites, so you can expect the templates on there to be professional and clean. 

8. Square Online Store

Benefits: Free hosting
Price: $0 – $79
Transaction Fee: 2.9% + $0.30

Square Online Store is very similar to Squarespace. It’s also powered by Weebly, allowing users to create an online store within minutes. Before getting started, you can choose from a bunch of free themes, customize your theme, and start accepting payments instantly. 

Your completed website will come with a free SSL certificate, product options, unlimited products, and so much more. In fact, the most basic plan on this platform is completely free of charge.

If you desire to use a convenient platform with sufficient features for your marketplace, then Square Online Store is for you.

9. Sellfy

Benefits: Selling digital products
Price: $29 – $99
Transaction Fee: Varies

All of the platforms on this list are designed to sell digital products. However, if you are solely looking to sell your products and limit your spending, Sellfy is a great option. On this platform, you can quickly build your marketplace and start processing orders.

Sellfy is best for very small retailers that don’t have a preference of advanced features. 

10. AmeriCommerce

Benefits: High scalability
Price: $24.95 – $299
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30

AmericCommerce is similar to Sellfy, but this platform allows you to scale your business over time. Generally speaking, AmeriCommerce will grow as your business grows. You can choose more than 60 free themes and utilize dozens of payment gateways as you improve your marketplace.

Give Us a Call Today!

Do you need direction in choosing the right e-Commerce platform for your business? If so, give us a call at (214) 295-5845 to speak to a member of our award-winning team. 

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Magento 1 End of Life: What You Need to Know About Moving to Magento 2

Expert Tips For Magento Platform

Magento is one of the top e-commerce platforms on the internet right now. Thousands of retailers use the platform every year to sell their online products and services. Now, Magento has officially ended its support for their Magento 1 platform. 

This presents a huge dilemma and a sense of urgency for brands still using Magento 1. There is a lot of information to take in about Magento’s new announcement this month.

If you are currently running a store on Magento 1, then it makes sense to continue reading this article to learn more about how your store will be affected moving forward. 

When Will Magento 1 End?

Magento 1 will officially end in June 2020. Multiple sources have confirmed this date, including this article from Magento. Magento also sent a tweet out to break the news about the transition.

In June 2019, there are 240,000 live Magento websites. Out of these websites, there are 189,000 websites still operating on M1. This number will begin to decrease in the following months as clients move on to M2 or transition to another e-commerce CMS entirely.

What Other Dates Do You Need to Look At?

Insider experts have long seen the writing on the walls for M1’s demise. On December 31st, 2018, Magento deprecated PHP 5.6. This was a big hit to the Magento community, mainly since Magento is written in PHP.

However, Magento released a patch that provided support up to PHP 7.2. 7.2 until November 2020. So, again, Magento has been more than lenient in slowly downgrading M1. 

In November 2020, CentOS 6.x will also be depreciated. This will result in the further elimination of support for M1. 

The M1 End of the Life Rumors

The end of M1 has been discussed since at least 2017. In April 2017, a Magento presentation featured the line “Magento 1 End of Life: 17 November 2018”. Of course, this date was incorrect.

It was a primitive guess on when Magento would end. Immediately, images and articles appeared speculating the end of M1 up until this point. These insights warned merchants that M1 would end sooner than they anticipated.

Initially, Magento executives speculated that the end of life for M1 would come three years after 2015. Therefore, 2018 made sense for the EoL. Since then, Magento has revised this date to June 2020.

What Does This Mean For Your Store?

If you are still using Magento 1, you have a limited time navigating to Magento 2. Here are a few things you need to consider before your next move:

  • Design – One of the most tedious things about switching from M1 to M2 is that you will have to go through a partial website redesign. Depending on how complicated your site’s design is, this could be very expensive and time-consuming. 
  • ExtensionsWhile you are auditing your website, it’s essential to browse the extensions you are using on your M1 website. Although extensions on M1 generally aren’t compatible with M2, several updates are available if you want to make the switch. 
  • SecurityWithout support, M1 will be vulnerable to a wide variety of different security threats. This is perhaps the greatest reason to transition to M2. Hackers won’t resist an easy opportunity to prey on insecure websites. Please don’t make the mistake of having your website being one of them. 
  • HostingNot much will change as far as hosting is concerned. You will have to check in with your specific hosting provider to receive an update on how your plan will alter your website.
  • CostsTransitioning to Magento 2 could be expensive. A majority of the associated costs will entail the audit and the transition to Magento 2. 

Keep these things in mind once you and your team begin to make a move to Magento 2. While staying on M1 isn’t an option anymore, the decision isn’t something you should perform too hastily.

It would help if you created a strategy to guide you through transitioning to Magento 2. 

Should You Move On To Another Platform?

Although Magento is a powerful e-commerce platform, there are countless available online. These include WooCommerce and WordPress. Depending on your needs and your situation, deciding if you should move to another platform will vary.

If you are a large organization disillusioned with Magento and have the funds to move forward, then deciding to transition to another platform may not be anything you will think twice about. 

However, if you have a limited budget and not enough bandwidth to maneuver to another platform, then you’re better off staying on Magento. Whatever decision you choose, discussing with a marketing consultant is your best bet for making the right choice. 

Agency Partner Interactive Has the Key

Transitioning to Magento 2 or another e-commerce platform takes a lot of effort and time. It’s best to leave this task in the hands of professionals. At Agency Partner Interactive, we specialize in helping our clients migrate their marketplaces. So for your migration, be sure to put that in the hands of the best among other Magento Development Companies

We realize how difficult this task is and pride ourselves on delivering complete services to our clients. Whether you want to change to Magento 2 or another e-commerce platform, we can assist.

We can also redesign your website to align with your brand identity and leverage fundamental digital marketing strategies to grow your brand. Do you want to learn more about how our award-winning team can develop your business’s transition strategy?

If so, continue reading below to contact us today!

Give Us a Call Today!

The Agency Partner Interactive team has several years of experience in web development with e-commerce and retail brands. If you need help deciding on your next move, you should contact us for a consultation.

Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member of our award-winning team. 

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E-commerce Marketing 101

Expert Tips For E-Commerce Marketing

Online shopping has never been more prevalent than it currently is now. Generally, online shopping is more convenient than purchasing products from a physical location. What’s more is that younger generations value convenience, which makes e-commerce a growing global trend. 

Having a marketing strategy for any business is essential, much less an online retailer. Needless to say, developing a marketing strategy for an e-commerce retailer is much different than for a local business.

E-commerce retailers require special attention while creating their marketing campaigns. If you want to begin brainstorming the ideas for your new e-commerce marketing strategy, then continue reading this guide for more details.

What is E-Commerce Marketing?

Again, e-commerce marketing is fairly different than most marketing campaigns. This is because many e-commerce companies are geared towards B2C audiences and mainly sell products instead of services.

Selling online products can be tricky. Services are typically items people need, such as HVAC and primary healthcare solutions. Even important products, like CPAP machines, cannot be easily sold without a marketing strategy. 

For this reason, e-commerce marketing entails the steps of achieving visibility for online products and enticing an audience to purchase them. Take a look at this image to learn about all of the methods of how you can market your products.

Let’s break down each method in detail:

  • Banners: Banner ads exist all throughout the web for the purpose of building brand awareness and encouraging high CTRs.
  • PPC Campaigns: Pay-per-click or PPC campaigns help marketers gain traffic commensurate with the money they spend. Utilizing PPC can help you grow your business while your SEO strategy is in effect.
  • Social Media Exposure: Social media hosts billions of people across the world. This presents marketers with a golden opportunity to advertise their products to new audiences.
  • SEO Strategy: SEO or search engine optimization is the process of growing your online presence in the search engine results pages (SERPs). A firm strategy must be in place for your business to thrive online.
  • Coupons and Discounts: Do you want to drive interest in your products? If so, coupons and discounts administered through an email marketing campaign will do the trick. 

These methods make up a standard e-commerce marketing strategy. It’s important to practice all of them to build brand awareness and usurp your competitors.

Why is E-commerce Marketing Important?

There are two types of marketing: traditional and digital marketing. Traditional marketing entails the process of mainly increasing the brand awareness of your business through print media, billboard advertisements, and TV commercials.

Digital marketing is a culmination of methods to increase your online presence. If you have a physical store location, you can take advantage of the fact that potential customers can find you while randomly traversing the city.

This isn’t the same for e-commerce retailers. The internet is a vast place full of billions of websites. If you don’t develop a strong e-commerce marketing strategy, your website simply won’t rank on the first page of Google.

It also won’t receive exposure on social media or even from paid media. Therefore, it’s not an option. Invest thoroughly in hiring a digital marketing agency to lead these efforts.

Tip #1: Use Facebook

Have you ever browsed through Facebook only to see an ad for clothes? Facebook is the most popular social media network in the world. It makes sense why businesses flock on their advertising platform to increase the exposure for their products.

Just take a look at how this retailer created an ad for their product.

In the same way, you should use Facebook to generate interest in your products in front of millions of potential customers.

Tip #2: Develop a PPC Strategy

Unlike SEO, it doesn’t take much time to build positive results with a PPC campaign. That’s only if you are conducting your campaign correctly. Google has shown PPC ads of online products extensively for at least a decade. 

Getting that type of exposure on Google can be huge for your business, improving the CTR of your ads. The higher the CTR, the higher your ad quality score will be. This will result in increased web traffic at a more affordable price in your campaign.

Tip #3: Leverage Technical SEO

Technical SEO is the process of optimizing a website to be crawled and indexed. As its name suggests, technical SEO is very technical. It entails things like improving your page speed and making your site mobile-friendly.

For this tip, you should definitely hire an experienced digital marketing agency. If you don’t know much about SEO or how to build your own campaign, seeking outside help will be in your best interest.

Mainly, paid speed and mobile optimization are the two most important areas of improvements for most marketplaces. 

Tip #4: Create a Stunning Website

Do you already have a website that doesn’t look the way you want it to? If so, you should create a new design for your website. Doing so will reinvigorate your brand and attract your target audience to your brand.

Give Us a Call Today!

Agency Partner Interactive specializes in delivering full-service marketing services for e-commerce retailers. If you want to increase your online exposure, then you’ve come to the right place.

To learn more about how we can help you, give us a call today (214) 295-5845 or click here to Get a Free Quote. 
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How COVID-19 Is Affecting E-commerce

Expert Tips For E-Commerce Marketing

The coronavirus (COVID-19) has undoubtedly left an indelible impact on the world. Thousands of people have been infected with the virus with many unfortunately perishing as a result. 

This is not to mention the millions of people who are currently unemployed due to government regulatory measures to restrict physical movement. Overall, the effects of COVID-19’s impact can be felt worldwide.

Interestingly, the virus has caused a certain trend to form in the e-commerce sector. If you are currently running an e-commerce marketplace, then you should continue reading to learn more about how the coronavirus could potentially alter your business.

Millions Are Staying at Home

Again, the coronavirus is an airborne affliction that requires extended quarantine periods to restrict its growth in communities. As such, state governments in conjunction with the federal government have mandated a quarantine period, keeping millions of people at home.

Of course, these people still desire to carry on with their everyday lives even though it’s been altered. Without a lot of outside options to carry out grocery shopping duties, purchase essential products, and splurge, many are turning to the internet for a solution.

According to the senior enterprise contributor at Forbes, Louis Columbus explains that mandatory stay-at-home periods have increased the appetite of e-commerce shopping since not many other alternatives exist.

“In many families, online grocery, apparel, and entertainment shopping will replace store and mall visits permanently until a vaccine is available.”

In addition, key global trends point to a correlation between stay-at-home orders and e-commerce industry growth.

  • The year-over-year (YoY) revenue growth of online retailers has increased by 68% as of Mid-April, outgrowing a peak percentage of 49% in January. 
  • There is currently a 129% increase in the YoY growth of online retailers in the United States and Canada, as well as a 146% increase in all online orders
  • Conversion rates online have increased by 8.8% since February, highlighting a renewed sense of urgency online products not seen since Cyber Monday. 

With more people at home, online shopping has become ubiquitous throughout the world. This puts pressure on online retailers to make changes to their marketplaces and internal marketing strategies to accommodate the growing surge of consumers. 

Increased Mobile Usage

The domination of mobile usage in today’s global internet traffic is nothing new. According to Search Engine Land, nearly 60% of all online traffic comes from mobile devices. However, since the dawn of the coronavirus, mobile online traffic has skyrocketed.

Per the PYMNTS’ 2020 Remote Payments Study, 72% of consumers are using mobile devices to purchase online products. As a result, e-commerce retailers have to be mindful of how they can optimize and curate positive user experiences for all potential customers.

This means leveraging fundamental mobile optimization strategies to improve the responsiveness of their platforms. Hiring a web development agency to audit and performance improvements will be necessary for getting your marketplace ready for today’s new crop of consumers.

More People Will Continue Shopping Online

Stay-at-home orders are currently interim, at least in the larger states of the U.S. where the coronavirus has run rampant. This, however, doesn’t mean that these trends will decrease any time soon. 

A Morning Consult study concluded that 24% of consumers wouldn’t shop at a mall for at least six more months. This makes sense, being that a vaccine for the coronavirus would have to be available before larger stores and outlets could be safely reopened. 

This could mean that current e-commerce trends could continue growing. After all, online shopping is more convenient than any other alternative. Also, younger generations value convenience more than anything else when making a purchasing decision

How to Optimize Your E-Commerce Marketplace

As you can see, COVID-19 has tremendously affected the growth of the e-commerce industry, albeit in a positive way.

This growth is insofar of how proactive you are in adapting your marketing strategy to fit the changing times.

Remember, just because more online shopping is taking place doesn’t mean consumers will settle for any marketplace. It only means that the saturation of the e-commerce industry has increased, so there are thousands of retailers fighting for position. 

If you want to stay afloat, here’s how you can revamp your marketing strategy.

  • Make sure that your e-commerce platform is mobile-friendly. This is absolutely essential as there are strict penalties for not having a responsive website. 
  • Reduce the friction on your site. Friction is defined as an obstacle that prevents a potential customer from converting. Therefore, ensure that your website is simple to navigate.
  • Increase the speed of your website and perform a technical SEO checklist to make sure that your marketplace will rank online and be seen by your target audience.

Unfortunately, if you’re not an SEO expert, these steps will be incredibly difficult to perform. The good news is that the team at Agency Partner Interactive can be of service to you.

How Agency Partner Interactive Can Help

Agency Partner Interactive is a boutique digital marketing agency, specializing in creating high-performance marketing campaigns. We mainly provide services to e-commerce retailers.

By working with us, we can get down to the bottom of your marketplace’s failures and formulate an effective solution to increase its web traffic and conversions. Our decisions are based on highly-qualitative data.

Therefore, you can always be sure we are making the right decisions to help you achieve the highest return on your return on investment (ROI). SEO is very technical expertise and requires the brightest minds to have any effect on your campaign. 

If you want to put a proven professional in your corner, look no further than Agency Partner Interactive.

Give Us a Call Today!

The coronavirus has changed the way we do business. Unless you have a strategy to overcome your losses and reinvigorate your bottom line, it will be complicated to surpass your competitors and survive.

If you want to learn more about how we can help you, give us a call today at (214) 295-5845. You can also click here to receive a free quote. 

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A Beginner’s Guide to Successful Email Marketing

Expert Tips For Email Marketing

Marketing strategies usually have the purpose of attracting qualified leads to do business with you. Email marketing is very different in this regard. In email marketing, you already have qualified leads in your email list and the purpose is to convert them.

Email marketing takes all of the hard work out of prospecting for potential customers. The more your email list grows, you will have the attention of hundreds and even thousands of people that could potentially purchase your products and services.

What you do with this attention will impact the performance of your email marketing campaign. If you want to bypass a bit of the learning curve of making rookie mistakes in your first campaign, continue reading to learn all you need to know about email marketing.

What is Email Marketing?

Email marketing is the process of converting prospective customers in an email list. An email list is a collection of people, known as subscribers. If you’ve ever visited a website, then you’ve likely seen a prompt urging you to sign up for a newsletter or email list.

Here’s an example of what this looks like:

Successful companies have large email lists, which are ideal for eventually converting new customers and encouraging repeat transactions from existing ones. Email marketing is a valuable means of creating an engaged audience for your business.

Why is Email Marketing Important?

Email marketing delivers the highest return on investment (ROI) than any other marketing initiative. This speaks volumes of how email marketing can benefit your business.

Still not impressed?
If not, then check out these benefits of beginning an email marketing campaign for your company. 

  • Quality Collection of Leads – Email lists are full of qualified leads who can convert at any moment. 
  • Ease of ConversionUnlike other marketing campaigns, subscribers are simple to convert. You don’t have to craft long-form content and engage in extensive keyword research. 
  • Increased Website TrafficYou can take advantage of your email list to achieve a continual flow of website traffic. Increased visibility will lead to more conversions sooner or later.
  • FeedbackMore than any other marketing strategy, you can understand what your subscribers are feeling by sending out surveys and optimize your campaign for better results.

As you can see, you can’t afford to not have an email marketing campaign. Are you looking for insights on how to start and grow your campaign? The next section will discuss core email marketing techniques you need to employ immediately.

What are Essential Email Marketing Tips?

If you’re new to email marketing, understanding how to navigate your campaign can be challenging. The good news is that email marketing is pretty straightforward. Let’s go over the basics of beginning your successful campaign. 


Segmentation involves putting subscribers in specific categories. Each category receives a different marketing message. For example, inactive subscribers will be placed in a category where they will be sent re-engagement emails
On the other hand, subscribers likely to convert will be sent custom messages to get them across the threshold. You can’t expect your email list to grow by sending the same emails to all of your subscribers.

This will cause them to tune out and eventually unsubscribe. Instead, send relevant email messages by segmenting your entire email list.


According to HubSpot, personalized emails deliver exceptionally high transaction rates. Personalization is the next step of segmentation. It involves creating a personal and relevant email message to each subscriber. 

Again, your email list won’t grow if you copy, paste, and send similar emails to every subscriber. It’s important to realize that people receive dozens of emails every day and will quickly become annoyed if they see that your correspondences don’t appeal to them.

Although it may take more time and effort, sending personalized emails is key to your overall success at email marketing. 

Subject Lines:

What is the first thing you notice before opening an email? It’s, of course, the subject line. Emails with a personalized subject line have an open rate of 7.4% and a click-through rate (CTR) of .4%.

It’s pivotal to create emails with captivating subject lines. This will increase the CTR of your emails and make sure you are generating positive ROI from your campaign. 

Welcome Emails:

Perhaps the most important aspect of any email marketing campaign is the welcome campaign. It serves the following functions:

  • Welcome emails set the tone for the entire campaign.
  • Welcome emails allow you to begin segmentation. 
  • Welcome emails increase engagement and allow you to introduce yourself.

If you need inspiration on how to create the perfect email campaign, then take a look at this welcome email from Asana. 

Or, you can check out this one from Away. 

These welcome emails do more than just say hello. They give subscribers something to look forward to. 


There will be a time where your emails will not reach everyone on your email list. If you notice that your email list has a bunch of inactive subscribers, you should begin a re-engagement series. 

These series of emails will attempt to reach subscribers that haven’t interacted with your emails in a while.

Reengagement emails look like this:

As you can see, re-engagement emails are a formality in email marketing. However, these emails are simply an attempt. If inactive subscribers don’t engage with your campaign in a while, it would be best to let them go. 

Email Copy:

If you want people to engage with your emails, you have to sound like a real person. Emails aren’t essays. Therefore, it’s not time to show off any extravagant words. A great, conversational email looks something like this. 


Give Us a Call Today!

Email marketing is a simple concept, but carrying out a successful campaign takes a lot of work. Hiring an experienced digital marketing agency may be in your interest if you need assistance.

If you want to learn more about how you can hire Agency Partner Interactive, give us a call at (214) 295-5845 or click here to receive a free quote.   

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How to Hire a Custom Software Developer

Expert Tips For Custom Software Developers

The demand for quality software is growing tremendously, insomuch that there is an increasing saturation in the market of software developers. This is both a blessing and a curse.

Mainly, having countless options to choose from on your search for a quality developer is a breath of fresh air.

Though, this means you will have to conduct an in-depth consumer review on all prospective software developers. 

If you’re completely new to the process of hiring a custom software developer, this can be complicated. Therefore, if you need new, custom software for your organization, you can read this guide to make the right decision. 

Build a Shortlist

Again, if you are new to hiring a software developer, you’ll be hard-pressed in finding somewhere to look for the best option. Let’s start with the basics of locating any quality company: asking for recommendations.

If you have a business associate (not a competitor) that has recently developed software for their company, you can simply ask where they acquired their product. If you liked their software, you will be sure that the same work will be put forth for your business.

Therefore, add software companies from personal recommendations on your shortlist. If this option doesn’t work for you, you can try finding local software companies via local search. 

Let’s try out using a basic keyword like “software developers near me” and see what happens.

As you can see, there are a healthy number of software developers using this search. Here are the main things you should look for in Google Map rankings:

  • Star Rating: This indicates the quality of a business based on online reviews.
  • No. of Reviews: This number is in parentheses next to the star rating. You can generally trust a business with 10 reviews with a collective rating of 4.9 than a business with one 5-star rating.
  • Online Reviews: These can be found by clicking on the listing and scrolling down. Reviews are both short and long details of consumer experiences.

47% of consumers only work with businesses with more than four stars. You should choose carefully based on the results you receive from local searches. Hence, don’t be too quick to add software developers to your shortlist even if they have a positive online reputation.

Lastly, collect and verify referenced based on short interviews with prospective software developers. If you like what you see and hear, you can add the final candidates to your shortlist.

You may realize that your shortlist contains dozens of companies, and that’s fine. The next step will involve confirming if any shortlisted candidates will be a good fit for your company.

Verifying Your Shortlisted Candidates

Software development is a thriving industry. There are thousands and possibly more companies that specialize in creating software applications. Conducting a basic internet search will provide more software developers than you can count.

However, how do you make sure that these companies meet your standards and can lead to the production of your software project? Check for these things when moving on with your search.

Company Portfolio:

Every software developer will claim to offer the best services. Hence, you should check every company portfolio you come across in order to verify these claims. Make sure you look for details such as delivery timelines, team sizes, tech stacks, etc.

Also, take note of any company that has first-hand experience in developing software for your industry. Typically, large companies have massive resources and specialize in many niches, while smaller companies operate in specific niches.

Client Testimonials:

Ideally, you’ll want to partner with a company that has a proven track record of achieving successful results. In this case, you should ask for client testimonials and case descriptions. 

Unless clients are prohibited by a non-disclosure agreement (NDA) from speaking to you, pick their brains about important details of what it was like working with a prospective software company.

Did they consider their project to be successful? How would they rate communication and deliverables? Would they recommend them as a potential partner? These are all questions you should have answered before moving forward with any company.

US/EU Jurisdiction

There are some legal requirements involving the process of software development that relates often to healthcare, insurance, and FinTech. Any software that utilizes sensitive data receives stringent governmental oversight.

To stay compliant with the latest mandates of the Federal Government, hire a software developer that operates under US/EU jurisdiction.

Talent Partners/Network of Resources:

When hiring a software developer, you shouldn’t have to worry about any of the technical details of accessing a wider pool of talent. That’s, after all, why you’re making a hire in the first place.

Choose a software company with either talent partners or an extensive network of resources to ensure that your projects run smoothly. 

Selecting the Right Engagement Model

Onshore and offshore software companies will generally offer a few standard engagement models for you to choose from. The tricky part is knowing which one you should select for your business. 

Fixed Price:

This is the simplest engagement model. You and the software company agree on the scope of the project and determine a fixed price. Any additions to the project are almost always identified, which come at a fixed price as well.

This model is ideal for smaller projects. 

Time and Materials (T&M):

Unlike a fixed price model, this doesn’t have a defined budget. Before your partner begins, you must agree on the total amount of hours for the project. This model is ideal for complicated projects that are difficult to pin down in terms of production costs.

Dedicated Development Team (aka Extended Team):

This model serves as an extension of your company. You retain ultimate discretion and control over your project. This model is ideal for large projects with changing needs and the requirement of full-time development services.

Give Us a Call Today!

Do you want to work with a qualified customer software developer? Give us a call at (214) 295-5845 or click here to receive a free quote.  

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How to Calculate your Google Ads Budget in 2020

Expert Tips on Google Ads

Pay-per-click (PPC) is one of the most effective means of generating qualified leads and maximizing online revenue opportunities. Businesses across the world spent a lot of money on PPC campaigns.

Unlike SEO, PPC generates leads almost immediately. It’s an ideal revenue stream while you are building your online presence. Though, understanding how much you should spend on your Google ads is often tricky. 

There are a lot of factors that go into calculating and adjusting your Google ads budget. Let’s go over the basics of calculating your Google ads budget in 2020. 

Study Your Finances

PPC is an investment. Before you can determine your Google ads budget, you should ideally understand:

  • How much you have available to spend.
  • How much you are comfortable spending.
  • How much you can reasonably afford to spend.

With this said, marketers must work in cohesion with business leaders to gain a deep understanding of organizational finances. Furthermore, here is how each step should go. Marketers should ideally consult with business leaders on the total amount they can spend on a campaign.

Then, marketers should receive guidance from business leaders on how much marketing dollars they are willing to experiment with. Lastly, marketers can decide on their own at what’s reasonable to spend based on their expertise.

Let’s break this down even further. Marketers aren’t normally qualified or allowed to sign off on major investments on their own. Therefore, they should seek the counsel of their senior officials to streamline this process.

Keep in mind that the total amount you have to spend isn’t a budget by any means. If you have any sort of experience with setting up PPC campaigns, you should use this amount in conjunction with your senior officials to decide what you’re willing to spend.

Finally, you can make a decision on your own on a ballpark amount that you want to allocate to your Google ads. These are the most basic steps of setting up your Google ads campaign. 

Setting up your budget is contingent on what you’re trying to achieve. The following section will explain how you can analyze your business goals to make a great decision. 

Know Your PPC Goals

Here’s a question? What are you trying to achieve with your PPC campaign? Oftentimes, marketers take to online guides and videos to learn how they can better optimize their campaigns.

Though, does it make sense to follow the PPC advice of a multi-million dollar company when you have completely different customers and goals? There are a lot of PPC experts online, but you are responsible for understanding how you can adjust your budget based on your goals.

To do this, make sure you answer the following questions:

  • Do I have other marketing initiatives in play or am I focusing solely on PPC?
  • What is my target audience?
  • What is my unique selling proposition (USP)?
  • What keywords are relevant to your business?

Answering these questions and understanding your goals will make you ready to take part in the next phase of calculating your Google ads budget in 2020.

Use Google Keyword Planner to Optimize Your Budget

By now, you should have a great idea of how much you want to spend and your goals for your PPC campaign. Now, it’s time to adjust your budget based on actual data. Before we begin, you should understand one important term: cost-per-click (CPC).

CPC is a rate that Google charges you every time one of your ads is clicked. Now you may be wondering, “I’m paying good money for my PPC ads, so why is Google charging me for when someone clicks on my ads (even if they don’t convert)?”

The answer is simple. High-performance ads can more than makeup losses from a CPC. In fact, if you increase your ad score, your ads will rank higher while maintaining the same CPC.

With that said, Google Keyword Planner is a tool you can use to browse potential keywords you can use as well as the corresponding CPCs. 

Let’s say that you want to use the keyword, “Google ads budget”. 

This is a glimpse of what using Google Keyword Planner looks like. Receiving CPCs from this tool will help you take your planned budget and modify it accordingly with real-life data. 

Keep This in Mind

Before you get ready to start your PPC campaign, you should keep this in mind: all campaigns must endure a phase of experimentation. It’s unlikely that you will begin your campaign and produce desirable results immediately.

Performing A/B split tests, trying different keywords, and various ad formats are essential to understanding the precise techniques that can be used to drive increased revenue. Once you’ve found out what works, you can increase your spending and do whatever you want to improve your results.

So, What’s Next?

You shouldn’t rush to spend your entire monthly budget when starting your campaign. Otherwise, you could waste your time, money, and other valuable resources. Understand that losses in your campaign will happen.

Though, hiring an experienced PPC agency will help you avoid the learning curve and rookie mistakes that are sure to come if you aren’t sure how to navigate your campaign. The quicker you realize what works, the better.

The best way to calculate what you’re going to spend on Google ads is by hiring a PPC agency to provide you with a quote.

Give Us a Call Today!

There are a lot of PPC calculators available online. However, many of these tools only provide preliminary information that won’t help you as you move forward throughout your campaign.

Instead, you should contact Agency Partner Interactive to provide a quote for your business. We specialize in creating high-performance Google ads on behalf of our clients. 

We can lead you on selecting the right budget based on your goals and available resources. Therefore, if you want to learn more about our services, give us a call at (214) 295-5845 or click here to receive a free quote. 

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How Much Does it Cost to Make an App in 2020

Expert Tips on Application Development

If you’re here, then chances are you want the direct answer to “how much does it cost to make an app in 2020?” In reality, the answer varies depending on a wide variety of factors. You can’t possibly provide a universal cost when there are overseas and local options available. 

Also, there are certain things that can affect the bottom line of any app. In order to receive an accurate estimate of the costs of developing an app for your brand, you should take the proper steps of familiarizing yourself with the app development process.

As such, this guide will go over all of the details of how much it would cost to make an app in 2020.

What is the Worldwide App Development Costs?

Whether you’re a business leader or executive, you likely know of a secret production tactic that organizations across the world utilize. This is sending production overseas to save money.

This has happened for generations, and it continues to happen in the app development industry. As you can imagine, costs for developing a fully-functional app vary tremendously based on the country you enlist assistance from.

According to a report from GoodFirms, the average cost for a basic app is somewhere around $40,000 and $60,000. An app that needs a few custom functions could you run you between $60,000 and $70,000, which is good news for businesses on a budget that needs a few more accommodations with a basic app. 

A complex app with numerous custom functions could cost you more than $100,000. Now, these are the total costs of apps. Let’s say that an app developer is charging you $50 an hour and is building a basic app for you. 

The total cost based on the standard hours worked will be around $25,000, $40,000 to $70,000 for medium-complexity apps, and more than $70,000 for complex apps. Again, these rates vary from region to region. 

Here is an image to help you understand how app development rates vary in each worldwide region.


If you take a look at all of these rates, they should look a bit normal except for one thing. The app development rates in India are noticeably cheaper, which is expected since outsourcing is ubiquitous in that region.

Here comes the tricky part. You can’t just automatically send your app development project to India and expect quality. In fact, here are some things to consider before starting your app development project.

  • There are thousands of app development companies, experienced and new, local and overseas, large and small, and expensive and affordable. Selecting the right one for your brand will require in-depth consumer research.
  • A lot of misconceptions occur about finding the right app development company, such as expensive apps lead to better quality and new app companies are ill-equipped to handle large projects. 
  • Be wary of choosing cheap overseas app development companies. This isn’t to say that all of them do horrible work. Since apps are quite costly, do your research before falling too much in love with the price tag.

The last bullet is very important and will be discussed in further detail in the next section.

Local Development vs. Outsourcing

Local development is simply the act of hiring an app developer close to your place of business. Outsourcing is hiring a company that isn’t local. From a logical standpoint, it seems right to hire a local company. 

After all, you’ll be able to communicate with them face-to-face on the goals of your project. This isn’t always the case for all businesses. In fact, every business is different. Some may just have the wherewithal to purchase any type of app and wouldn’t care where they procured app development services.

Some may have a stringent budget and have to be mindful as to where every dollar is going. In the case of the latter, here are the pros and cons of hiring a local app developer vs outsourcing these services.

As you can see, local development has its perks. You get to receive deeper involvement and straightforward communication without any hurdles. However, local companies are usually more affordable and have a limited amount of resources.

Companies outside of your region are cheaper, more flexible, have a huge talent pool along with a high-level of expertise. Though, there are some challenges regarding time zone discrepancies and a lack of being directly involved in your project.

Depending on the scope of your project and budget, you should think carefully about the selection you make. 

Time and Money Issues Relating to App Development

App development companies generally prefer to charge an hourly rate for their projects. This means that you can estimate the amount you’ll spend on an app depending on the hours of development. 

Here is a breakdown of the typical hours spent on app projects based on complexity. 

  • A basic app will take approximately 500-700 hours to complete. 
  • A basic app with custom functions will take 700-1000 hours to complete.
  • A time-consuming, complex app will often take more than 1200 hours to complete.

If you were to quickly acquire the hourly rate of a prospective app company, you would be able to determine the ballpark amount for how much you should spend. 

What Affects the Final Cost?

When you hire an app developer, you cannot expect to receive an extensive list of development costs right off the bat.

What usually happens is that you will be sent a proposal, a bill, and the company will estimate the preliminary hours it took to construct the build-out. 

App companies cannot predict other costs that may be necessary, which include:

  • Platforms
  • App maintenance
  • Functionality and features
  • Specific customizations
  • App administration and backend infrastructure
  • Structure and location of the development team

Give Us a Call Today!

Do you want to know more about how you can develop an app for your business? If so, give us a call today at (214) 295-5845 or click here to receive a free quote. 

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10 Trends That Influence Paid Search in 2020

Expert Tips on Paid Search

Paid search is a lifeline for businesses across the world. It enables organizations even with a rocky online presence to generate qualified leads through effective ads. Granted, there is competition in paid search, but it’s one of the more convenient avenues toward meaningful online revenue opportunities. 

In order to maximize the performance of your paid search campaign, you should always look toward new trends in the marketing sector. Understanding these trends will help you try new methods of reinforcing your campaign to ultimately make more money from your ads.

Do you want to explore 10 trends that are influencing paid search today in 2020? Continue reading to learn more. 

1. Machine Learning and Artificial Intelligence Will Evolve

It can be easy to understate the impact of machine learning and artificial intelligence (AI) has had on world innovations in the 21st century. Both technologies allow any computer-based to learn and get smarter over time. 

Their impact on paid search has been undeniable recently and doesn’t figure to change any time soon. Popular PPC platforms like Google Adwords have already begun to utilize AI in their algorithms, as well as other PPC agencies across the country. 

2. Human Marketers Will Continue to Be Indispensable

Technology and innovation have its perks and it will undoubtedly continue moving forward, but there are downsides such as human jobs becoming obsolete. In the award-winning video game, Detroit, Androids began to overpopulate and ultimately take over all of the jobs humans normally did, such as construction and even law enforcement.

Will machine learning and AI have the same effect on the jobs of human marketers. The answer is no. Both innovations are essential for performing consistent tasks for making PPC campaigns more efficient. Though, it’s up to humans to interpret and act on received data. 

3. Amazon Ads Will Get More Popular

Amazon rules the world in regards to e-commerce. They have now created an advertising platform where brands can construct PPC ads to generate more qualified leads.


Experts predict that the use of Amazon ads will continue to increase. Why? That’s mainly because the cost-per-click (CPC) of Amazon ads are significantly lower than Google ads.

Google Adwords’ CPCs are necessarily expensive, but Amazon has far cheaper rates. Not only that but Amazon rivals Google in company size and potential visibility, especially for e-commerce brands. 

If you operate in the retail industry, leveraging Amazon ads maybe your best option for putting your resources to better use. 

4. A Universal Shift from Keywords to Audiences Will Take Place

Many marketers and business leaders carry out marketing campaigns with a broader emphasis on its technical aspects rather than its value. For example, some SEOs tend to focus more on accumulating visibility for keywords instead of creating content their audience will enjoy.

Google has stated it time and time again that user experience is significantly important to them and their rankings. In the same way, marketers should shift their focus on their ad quality score instead of worrying too heavily about the keyword usage. 

5. Text Ads Are Still Here to Stay

With new technologies changing the way PPC ads are developed, some think that text ads are going out of style. In reality, text ads are the most productive types of ads.


Therefore, while voice, video, and other ad formats are becoming increasingly popular, text-based ads still reign supreme. This is good news for a lot of marketers, mainly since text-based ads are simple to create.

What are the chances that the most convenient form of paid advertising is also the most effective?

6. Video Ad Usage Will Continue to Grow

It’s nothing new that video marketing is a growing trend of 2020. Just last year, video marketing accounted for 80% of all internet traffic. You could say the video is taking over the internet. 

With that said, video advertising is also increasing. It now makes up 25% of digital ad spending in the United States. It’s not a surprise that video usage is increasing in this vein.

Video ads can easily be engaged with and provide a unique opportunity to show off the unique selling proposition (USP) of your brand without much effort.

7. Mobile Use is Thriving

If there was any safe and obvious prediction on this list, this entry would be it. With a majority of internet traffic being derived from mobile devices, it’s a no-brainer that this trend is taking place. 

This proves that a larger emphasis on mobile-friendliness needs to be addressed by marketers. Therefore, the question here is will you optimize for it? Luckily, optimizing mobile-friendly ads isn’t difficult if you have a qualified PPC agency on your side. 

8. Voice Search is Thriving

20% of mobile searches were conducted on a smart speaker or via voice search. Therefore, it’s not like you have to get ready for a voice search to affect your campaigns. It already has begun to affect your campaigns. 

Now, voice search has not been monetized yet but there are a lot of ways to get this done. voice search has not been monetized yet but there are a lot of ways to get this done

9. Facebook and Google Will Automate Their Ads

Facebook and Google house two of the most preeminent advertising platforms in the world. Both platforms have already introduced dynamic ads that make ad creation almost effortless. 

In the near future, these companies could make it possible for their algorithms to completely customize ads for users.

This isn’t a stretch considering that Facebook and Google are billion-dollar companies with unlimited resources at their disposal. 

10. Facebook, Google, and Others Will Master Attribution

Attribution has been something like a Rubix cube for several years. Even seasoned marketers have difficulty leveraging attribution to impact their campaigns. Fortunately, machine learning and AI were designed to perform complex tasks like this.

To make advertising easier and boost their own agenda, look for Facebook, Google, and other companies to use technology and master attribution. 

Give Us a Call Today!

Do you want to improve the performance of your PPC ads? If so, give us a call at (214) 295-5845 or click here to receive a free quote. 

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The Future of Email Marketing

Expert Tips on Email Marketing

Email marketing is still the top marketing initiative that generates the highest ROI. When it comes down to it, this actually makes sense. Other marketing initiatives like SEO and PPC are designed to generate qualified leads and lead them to purchase. On the other hand, once you have an email list, you already have a bunch of qualified leads that are ready to listen and are close to purchasing. 

Does this mean that email marketing is simple?

Of course not! 

People receive several emails every day, some even from your competitors. Making your emails stand out is a real challenge. To stay on top of the curve, educating yourself on the latest email marketing trends is a must.
This article will outline four major email marketing trends you should consider to reinforce your current campaign. 

1. Leverage User-Generated Content

User-generated content is defined as content chosen by the user. For example, when a person subscribes to receive precise property listings in their area from a real estate agency, they are activating user-generated content.

Oftentimes, brands can lose sight and send messages that they believe are relevant only to experience low engagement metrics and open-rates. The most obvious solution to combat this is giving your subscribers the type of content they want

To do this for an already established email list, you can send a survey allowing your subscriber to hand-pick the content they receive and the frequency in which they receive it. 

If you are starting to build your email list, you can create a subscriber opt-in box that makes the previous feature possible. Overall, you should strive to send emails that your subscribers will look forward to. 

Otherwise, they won’t open them and you’ll waste your vital marketing spend. 

2. Study Your Audience and What Works

Despite what you see from online articles and videos, there isn’t a one-size-fits-all marketing strategy. The best marketers and business leaders take risks and experiment often.

Not every audience is the same, so would it really make sense to copy an email marketing strategy you saw from a marketing agency to your real estate subscribers? Clearly, both audiences crave something different.

For a real-estate audience, emails with a sliding carousel of potential listings would be helpful. That way, your subscribers won’t have to do a lot in visiting your website and refining their search.

For a marketing audience, simple text-based emails have like this long proved to be effective.

There are a lot of ways to understand what works in your particular industry, but to be sure it will work for your audience, you should study them. Look for key metrics that prove either your emails aren’t being read or that no one is visiting your website from your campaign.

Once this happens, it will be easier for you to craft the right messages your subscribers will listen to and respond to. 

3. Practice Segmentation

Experienced marketers know segmentation is a key component of effective email marketing. Ideally, you should segment your entire list, even if it means leaving just one contact in a category by themselves.

Why?  Deep personalization can lead to the best open rates. In one survey, it resulted in up to a 29.95% open rate and a click-through rate of 5.03%. It may be time-consuming and tedious to separate your email list into such granular categories, but you want to be able to reach every potential customer in a relatable fashion.

After all, when a person opts-in to your email list, they are giving you sensitive information like their email address.

Show them that you value their time by crafting an email just for them. 

4. Make Your Emails Compatible

Most people access their inboxes from a mobile device. This means that your emails should be optimized to be compatible with all mobile devices. You can do this by following these tips:

  • Reduce email content.
  • Don’t use text in images; instead, use text HTML. 
  • Develop a visual hierarchy in emails.
  • Avoid text alignment and be aware of excessive sections of center-justified text.
  • Use alt text for all images.
  • Use bigger line spacing and font sizes.
  • Make sure HTML tables can be read by screen readers.

Mobile-friendliness is extremely important nowadays, not just for your website. Take the above tips to ensure that your emails are compatible with any platform. 

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Do you want to put certified email marketing experts in your corner? If so, give us a call today at (214) 295-5845 or click here to receive a free quote. 

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Your Guide to Google Ads for Real Estate Investors

Expert Tips on Google Ads For Real Estate Investors

Real estate investors often find it difficult to capture qualified leads. This is because real estate is one of the hardest propositions to sell, mainly with leads backing out of deals arbitrarily. 

This often negates all of the hard work you put into converting each lead, but it’s never the end of the world if a promising lead rejects you. There are certain marketing initiatives that will guarantee diverse incoming leads to your website every month.

One of them is pay-per-click (PPC), the lifeline for millions of small and large businesses throughout the world. Many businesses use PPC to create a continual flow of leads, but every campaign is different.

Do you want to know how to set up a successful campaign for your real estate business? This guide will break down all of the tips to help you succeed in that regard?

1. Set Up a Plan

Regardless if you’re a new or veteran real estate investor, you may not be all too familiar with the aspects of setting up and configuring a successful Google Ads campaign. This is why you should take a step back and create a plan. 

Just like starting a business, creating a PPC plan is the first natural step of building a campaign. Ideally, the details of your preliminary plan to answer the following questions:

  • What type of campaign are you seeking to build? Will it target buyers or sellers?
  • What is your ideal customer acquisition cost?
  • What is your maximum cost per click (CPC)?

The last question is especially important because it will base the affordability of your campaign and determine how much you can spend. Therefore, you can use this helpful formula to calculate your maximum CPC.

(revenue per customer) x (conversion rate) x (1 – profit margin) = Max CPC 

Now that you have got the preliminary planning out of the way, it’s time to execute the last steps of the planning process. This entails:

  • Estimating your Google AdWords budget.
  • Determining your keyword test budget.

Google ads campaigns are not plug-in-play. A great deal of experimentation goes into setting up your campaign correctly. For this reason, determining your keyword test budget is key.

Here is a formula you can use to get the job done. 

Keyword test budget = (100 clicks) x (Calculated CPC)


You’ve now completed the first step and can now move forward to the next one – keyword research.

2. Perform Keyword Research

Once your plan is in place, keyword research becomes the next logical step. Keyword research is a comprehensive phase that includes finding intent keywords, competition, and researching your market. 

  • Identify Your Target Audience: Experienced real estate investors likely know who they’re dealing with, while rookie investors are still searching. If your business is already up and running, your target audience should be clearly identified to begin making a profit and capturing leads from your Google ads.
  • Identify Your Target Locations: You should also determine the locations where your target audience commonly abides. These locations need to be specific down to the zip codes. 
  • Collect Keywords: You can find and collect keywords from popular resources such as Ubersuggest and the Adwords Keyword Planner.
  • Define Negative Keywords: These are commonly called negative keywords, meaning that you don’t want your business to show up when these are typed into a search engine. 
  • Sort Your Keywords: There are different types of keywords. In regards to real estate, there are research and customer intent keywords. Sorting your keyword list will help you monitor the progress of your campaign and see if you’re overspending on particular keyword usage.
  • Spy on Your Competitors: If your competitors are successful, you take a look at their formula by using tools like SpyFu or SEMRush.

3. Determine Your USP

Your USP, or unique selling proposition, is a distinct advantage you have over your competitors. This keeps your business and offerings unique in a competitive marketplace such as real estate.

Essentially, you should ask yourself:
“Why should my target audience choose me instead of my competitors?”

Whether your USP is your massive level of insider experience in the USP or a level of credibility, this will need to be added to your ads. You only get one first impression when it comes to how your ads are presented. Hit your prospects hard with an irresistible ad that they will be hard-pressed to refuse. 

4. Create the Perfect Offer

There are three main factors that will impact the success of your Google ads campaign: your copy, your audience, and your ad copy. 

Just take a look at how these successful ads look.

Ad Example #1

Ad Example #2

There are a variety of enticing offers that you could use to reinforce your ads. For example:

  • No agents
  • Close in less than 14 days
  • No extra fees
  • Cash in as less than 7 days
  • Cash offer in 24 hours

Do you see the different types of offers presented here? These are:

  • Guarantees
  • No commissions
  • Free quotes

Based on your target audience, you should craft an attractive offer. Don’t worry if your offer doesn’t result in a high close rate immediately. If you don’t receive the results you’re looking for, you can always experiment and modify your offers accordingly.

5. Keep Experimenting

Setting up your Google ads campaign is only half the battle. Experimenting is the rest, and you could quickly lose sight if you don’t regularly perform tests. To save money and optimize your ads, it’s essential to steadily figure out what’s working and what’s not.

This, unfortunately, can take a lot of time that most people don’t have. By hiring a qualified PPC agency, you can have professionals continually work on your campaign so you don’t have to.

This will ensure that you are maximizing the performance of your Google ads without sacrificing the projection of your ROI.

Hire Agency Partner Interactive Today!

Do you want to learn more about how you hire an experienced marketing agency? If so, give us a call today at (214) 295-5845 to learn more about how we can help you. 

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Magento 1 End of Life – Migrating to Magento 2

Expert Tips on Magento

Magento is one of the most popular e-commerce platforms available. Powering at least 0.8% of all websites on the internet, the platform handles more than $150 billion in gross merchandise each year

As the platform continues to grow, changes are being made to its existing products. This entails the end-of-life of Magento 1. While it was known for quite some time that Magento 1’s support would come to a close, many users have hesitated to migrate over to the newer Magento 2 platform.

This guide will break down all of the information concerning the end of support for Magento 1 and your best course of action for migrating to Magento 2.

What Does This Mean?

Any time software or an application ceases support, it means that the manufacturer has discontinued that product.

This, of course, means you can use the product. However, the manufacturer won’t provide any technical support or updates for the product.

Therefore, if you are experiencing any problem with the outdated product, you’ll have to service the issue on your own. The end-of-life process of an application places an obsolete product in purgatory. Over time, the product ceases to exist when newer versions are available.

When Will Magento 1 Be Discontinued?

The official date that Magento 1 will be discontinued is June 2020. Again, multiple sources have speculated the end of support for Magento 1 for several months. Yet, more than 189,000 out of a total of 240,000 sites are still operating on the Magento 1 platform as of June 2019

As the platform comes to an end, you can expect to see more merchants make the move to Magento 2. Many e-commerce retailers rely on personalized support to navigate their businesses.

How Will Your Magento 1 Be Affected?

There are still many merchants that are using Magento 1 to conduct their business. Although Magento 2 will become the new standard moving forward, it’s not exactly required to make the switch.

Nonetheless, if you decide to wait until the end of service for Magento 1, your online store will be affected. Here are the ways that this change will impact the design, extensions, security, hosting, and costs related to your platform.


Regardless of if you’re migrating from Magento 1 to Magento 2, you will have to endure a website redesign.

Depending on how extensive your M1 website is, this process can be extremely time-consuming and expensive.

Before taking part in any website redesign process, you should create a plan for your next move. Also, you should carry out a comprehensive audit to ensure that your new website will maintain the same user experience and functionality. 

Soon, many audit checklists will be created to help merchants make the switch when they deem the time necessary.


While your M1 website is being audited, you should check the integrations and extensions you are currently running.

Although popular M1 extensions are not directly compatible with M2, several original extensions have been updated and are now compatible with the M2 platform.

This ultimately makes it easier and affordable for merchants to migrate over to M2. Still, switching over to any new content management system (CMS) will require you to find new integrations, extensions, and plugins to salvage the functionality of your existing website.

This may result in you creating a dev site to test these integrations for your live site. During the auditing process, you will be able to identify plugins that are obsolete and determine whether you should move forward with them.


When a manufacturer ceases support of an application, security issues almost certainly arise. After all, if manufacturers refrain from servicing their software, they can open up the opportunity for security fractures.

If you want to enhance the functionality of your e-commerce website, then you have to make sure that your integrations and extensions will continue to receive updates. This helps your business to avoid security issues and stay on top of compliance mandates. 

Granted, members of the Magento community have said that they will continue to provide support to users who are still using the M1 platform. No one knows how long this support will last before more retailers flock to M2. As a result, many merchants are already making the switch.


Fortunately, there won’t be many changes to the hosting after the end-of-life for M1. Though, when an increased number of users migrate to M2, they will likely ask a change in how their hosting is structured.

With Magento being a complicated application, the hosting structure is based on cache, PHP, and much more. Thus, Magento will have to consider changing their hosting structure.

Ultimately, migrating to Magento 2 will give you the opportunity to rethink your hosting provider and make the necessary changes to improve your business. 


The majority of migrating costs will be derived from auditing your existing site and creating a new site for the M2 platform. Most likely, a website redesign will be necessary, further driving costs.

If you have a budget and are hesitant to move to the M2 platform, then you’re clearly at a crossroads. While you may have limited financial resources to make the switch, migrating to M2 will be better for your entire online store. 

For this reason, consulting with a reputable web development agency is your best chance to make the right decision.

Who Can Migrate My Website?

If you don’t want to put forth the time and effort of migrating your website to the M2 platform, then you’re in luck.

There are countless qualified web developers that can assist you throughout the process.

Agency Partner Interactive specializes in Magento migrations to ensure that your business is placed in the best possible position to thrive.

Migrate Your Website Today!

Migrating your website to M2 can be a massive decision. If you need assistance with kick-starting the process, feel free to give us a call at (214) 295-5845 to learn more about how we can help you. 

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The Complete Guide to YouTube SEO

Expert Tips on Youtube SEO

YouTube is the second-largest search engine in the world just after its parent company, Google. For more than a decade, YouTube has held a monopoly over global video platforms. 

In fact, billions of people use YouTube every day to browse content, ranging from educational videos to entertainment. This makes YouTube an invaluable tool for businesses to promote their products and services.

78.8% of marketers say that YouTube is the most effective video marketing platform. However, if you want to get started with creating stellar videos for your business, you’ll need to develop a sound SEO strategy.

Here’s how you can practice effective YouTube SEO tactics to boost the exposure of your video content.

Name Your Video File Using a Target Keyword

Again, YouTube is a search engine just like Google. This means you will have to conduct keyword research to see the keywords your target audience is using to find videos similar to the ones you are creating.

With that being said, there are a variety of YouTube SEO tools you can use to get the job done. Once you have identified a prominent keyword you want to target, you should place it in the title of your video file first.

Doing this is important because YouTube has to process the file information of your video to see what it’s about. Since YouTube doesn’t have eyes to watch your video, adding a target keyword in the file name can help its index bots determine the value of your content.

Hence, avoid standard file names that include underscores and unspecified information. Ideally, a person should be able to see the file name of your video and understand what it’s about.

Place the Target Keyword Naturally in the Video Title

When you conduct a search, the first thing you typically look at is the video title. This is often what determines if a person will click on a video. Therefore, the video title should be captivating, clear, and concise.

Adding your target keyword in the video title is essential to ensure that your video shows up for corresponding searches. However, you shouldn’t put all of your hopes in this greatly affecting the visibility of your video content.

According to Brian Dean, video titles that include a verbatim keyword-only have a slight ranking advantage over those that don’t. 


As you can see, including a keyword in your video title won’t give you a significant advantage, but it provides one nonetheless. For this reason, make sure that you insert a keyword naturally in the video title.

While including a target keyword in your video title isn’t the end-all-be-all, it can certainly work effectively if you also write a compelling video title.

Optimize Your Video Description

YouTube utilizes descriptions that inform viewers about what videos are about. These descriptions have a character limit of 1,000. While it’s acceptable to use all of these characters to describe your video, it’s important to realize that your viewers want to see a video and not read an essay.

If you want to compose a long video description, keep in mind that YouTube only shows a snippet of the first two or three lines of content, which is approximately 100 characters. If you write more, viewers will have to click the video to see the full description. 

To get the most out of this space, post all of the important information like CTAs in the first lines of your video description. As for whether adding keywords to a description matters for ranking purposes, Brian Dean maintains that there isn’t a definite answer.

Take a look at this chart to learn more.

While Dean’s study didn’t find any link between keyword-optimized video descriptions and increased search rankings, he stated that following this practice helps videos show up in the “suggested videos” feed, which can generate a significant source of views.

Use Popular Tags for Your Videos

According to YouTube’s Creator Academy, adding popular tags to videos not only help viewers find quality content, but it also informs YouTube what your videos are about. Tags provide context on how your videos should be categorized.

This way, YouTube can associate your videos with similar ones your target audience may also be viewing. However, make sure you aren’t just adding irrelevant tags to get more views for your videos.

Google can penalize you for this practice, and it’s simply not necessary. Just like in your description, use the most important keywords first. To show up for more searches, you can try using long-tail keywords. 

Choose the Best Category for Your Video

Like tags, categories group your video content with other similar content. Once you upload your video, you can click the “Advanced settings” section to choose a category for your video.

Be mindful to choose the category that fits the topic of your video. This will make sure that your video shows up in various playlists and gains more exposure. Selecting the right category isn’t as simple as it looks.

The best way to identify the category for your video is by finding similar creators that upload the same videos as you.

For example, if you’re running a marketing company, you can try to find other marketing companies that upload similar videos and use the same category.

This is a much better tactic than simply guessing which category your videos belong to. 

Upload a Custom Thumbnail

On YouTube, thumbnails are extremely important. According to YouTube’s Creator Academy, 90% of the highest-performing videos have a custom thumbnail. Hence, if you want to replicate the same success, you should create an enticing thumbnail that convinces viewers to click on your videos.

There are plenty of online tools that help creators develop custom thumbnails. In fact, it’s easier than ever to create one within a few minutes.

Revamp Your YouTube Marketing Strategy!

Do you need help in directing more exposure to your YouTube videos? If so, give us a call at (214) 295-5845 to speak to a member of our team and learn more about how we can help you today!

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A Complete Guide to Local SEO for Small Businesses

Expert Tips on Local SEO For Small Business

Local search is extremely important for small businesses. In fact, 80% of consumers utilize local search to find local businesses. This means if your business if your website isn’t optimized for local search, you could be missing out on 4 out of 5 of your potential customers.

Luckily, optimizing your business for local search is a straightforward process. Taking the necessary steps to ensure that your website is found for corresponding local searches will make sure that your business flourishes.

After all, 88% of all local searches result in the web user calling or visiting the business within 24 hours. If you want to learn more about how you want to build a strong foundation for your business, read this guide to achieve more online visibility from local searches. 

Create a Google My Business Listing

It’s surprisingly shocking that only 44% of small businesses have claimed their Google My Business (GMB) listing.

Considering that an average consumer will check local map listings to find a business near them, it would seem foolish to ignore setting up a listing.

That is how things currently are, but it doesn’t mean you have to neglect this very important process.

As you can see, the listing on the right of the image has all of the information that’s valuable to a potential customer.

People can use these listings to visit a website, receive directions, look at online reviews, and make a phone call. 

Creating a GMB listing is simple. Follow these steps to get the job done properly.

  1. Create a Google account or log in.
  2. Click here to visit Google My Business. 
  3. Fill out the required fields, such as your phone number, address, etc.
  4. Verify the information.
  5. Claim your listing and submit.

This is the most basic step in optimizing your business for local search. Your GMB listing is the gateway where unrefined prospects become loyal customers.

Leverage Effective Internal Linking Strategies

Backlinks are the crux of every internet marketing strategy. Though, internal links are just as important to boost your SEO ranking. Generally speaking, internal links are essential for the following reasons:

  • They support efficient website navigation
  • Streamlines website hierarchy and information architecture
  • Reinforces ranking power and page authority throughout your website

If you ever want to see a prime example of an effective internal linking strategy, visit a Wikipedia page. It’s not a coincidence that Wikipedia pages often rank highly in search engines.

They are highly-resourceful and have countless internal links to aid your comprehension and navigate to other useful pages. This increases the time you spent on Wikipedia, which lets search engines know that the site is valuable.

To the same effect, you should utilize sound internal link strategies to help your site rank sufficiently for local searches. 

Optimize all Metadata

Metadata is information that describes other data. This includes URLs, title tags, meta descriptions, and all the like. 
You see metadata every time you conduct any type of search. Just take a look at this standard search.


Do you see the headers indicating what each web page is about? 

This is metadata. 

Do you also see the descriptions below the headers? 

This is also metadata. 

It’s important to optimize the metadata of your entire website architecture to show up for local searches. The best way to do this is by adding high-volume keywords in the URL, title, header, meta description, and body. 

This will make sure that your website is found by consumers using the same high-volume keywords you’re including in your site’s metadata.

Add Location Pages to Your Website

If your business operates in multiple locations, you should reflect this on your website. The only way is to create separate location pages for each city or region you do business in. 

For example, if you run a restaurant in Los Angeles and Beverly Hills, you need to create different pages for both.

Keep in mind that you can’t replicate the same city pages and change the city names.

This is frankly lazy and Google won’t rank them. Instead, put forth the time and effort to create custom location pages that provide information unique to the city the page is mentioning.

Develop Stellar Local Content

If you want to attract local leads, then you’ll need to develop a consistent local content strategy. Ranking your local content isn’t as difficult due to the low amount of competition compared to worldwide search results.

Therefore, all you need is a great content writer and marketing team on your side to craft stellar local content. For example, if you run a law firm, you can write a post about how readers can select the best firm in your city.

Finally, you can add tons of local keywords. This will help your content rank high for local searches and provide a lot of value to your audience – that’s effectively killing two birds with one stone.

Make Sure Your Website is Mobile-Friendly

More than half of all online searches happen on a mobile device. If your website isn’t optimized for mobile devices, then you could be running potential customers off before they can even convert.

A website doesn’t appear the same way on a computer as it does on a tablet. Therefore, you will have to ensure that your website has a fast and convenient mobile version.

The important thing to realize here is that your desktop version should still provide the same features as your mobile version. It can be frustrating to be forced to use a computer just because the mobile version of a website stripped certain essential features.

Improve Your Local SEO Today!

Local SEO is vital for the online presence of any small business. Since people mainly conduct business online, building a strong foundation on the internet isn’t an optional task.

If you need help in jumpstarting the local SEO strategy of your business, give us a call at (214) 295-5845 to learn more about how we can help you today.

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How to Target Business Owners on Facebook Ads

Expert Tips on Targeting Business Owners with Facebook Ads

Facebook is the largest social media network in the world. Approximately, 2.89 billion people across the world use the platform every day. This makes Facebook the perfect place to promote your business.

Although Facebook has the most powerful social media advertising platform available, targeting specific individuals can be challenging. For example, if you want to position your ads in front of business owners, you’ll need to familiarize yourself with Facebook’s advertising platform.

Luckily, this platform was built to granularly target specific audiences. Below, you can learn more about how you can align your ad campaign to your target audience.

Is Facebook Ideal for B2B Audiences

For the most part, advertising to B2B audiences is a bit more complicated than doing the same to B2C audiences. This is because people usually don’t have a chain of command and will spend their money any way they please.

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B2B clients have obstacles in the way of making transactions and have to think about the profitability of their business before jumping into a purchasing decision. What’s more, some marketers don’t believe that Facebook is an ideal place to find business owners.

This is because some of them believe that Facebook is only used by consumers or B2C audiences. This could not be further from the actual truth. Business owners are people, and people more often than not use Facebook.

This makes Facebook a great place to find and target business owners. Knowing how to do this is rather simple. Here are five essential tips for targeting business owners with your Facebook ads.

1. Target Business Page Admins

This is one of the easiest ways to target business owners. Generally speaking, nearly all business page administrators are actually business owners. Therefore, targeting these individuals is key. 

Unfortunately, many people don’t know that Facebook allows users to position their ads in front of the business page admins. By using the detailed targeting section on Facebook’s ads business manager, you can configure your ads to reach any desired target.

This is a quick way to find a person that owns a business. It will also ensure that you’re putting your ads in front of people that are the most likely to own a business.

2. Target Publications Business Owners Follow

Many business owners follow publications for various reasons. Fortunately, Facebook allows advertisers to target these individuals based on the publications they read. 

If a business owner follows a publication with a large readership, you can find this publication on Facebook ads manager, and target people who have an interest in it. Here’s how:
The Entrepreneur is read by millions of business owners across the world. It stands to reason that their audience will be valuable in your search for potential leads. Still, to achieve the best results, make sure you are finding publications relevant to the type of audience you’re targeting.

For example, if you want to reach financial businesses, then you should focus on financial publications. 

3. Target Audiences With an Interest in Business

One of the best ways to reach business owners is to simply target people that simply have an interest in the business.

This is actually similar to targeting business page admins. When creating a business page, you have the option of highlighting your interests.

Any business that has an interest in the business will be targeted by selecting “business”
as an interest in Facebook ads manager. 

This will make sure that your ads are diverse and show up to business owners that may have indicated their interest in the business.

4. Target Specific Types of Industries

If you are simply targeting all types of business owners, then all of the above tips will suffice. However, if you need to reach business owners in specific industries, refining your search will be necessary.

Let’s say that you need to reach financial business owners, particularly accountants and investment bankers.

Facebook allows you to narrow down your search to find these individuals based on their profession they have listed on their profiles.

This provides a wide range of options, in which you can ensure that you are targeting the right audience. 

5. Target Specific Job Titles

Another basic tip for reaching business owners is to target people according to their job title. For example, business owners normally hold positions, such as “CEO” “Founder” and “President”. 

By typing these titles into Facebook’s ad manager, you can successfully narrow your search further to target people that are explicitly running their own company. 

Target-job-titles-on-Facebook-ads (1)
To ensure that you optimize your reach correctly, add multiple job titles that business owners might use. This means it will be a great idea to use all possible job titles you can think of that business owners will typically use.

Best Tips to Target Business Owners on Facebook

If you need further insight for targeting business owners on Facebook, then take note of the following tips to improve your campaign. 

  • Mix up your targeting options. Don’t just target people based solely on their interest or job titles. Instead, mix job titles with interests to narrow your search and locate the best people for your campaign.
  • Look at the audience size. Facebook’s ad platform will always inform you how many people your ads will reach. If your audience is too small, you’ll run out of qualified leads. If your audience is too broad, your mix of leads will be diluted. Try to strike a good balance between your audience size. 
  • Experiment with various variations and audiences. Achieving a successful campaign is all about finding equilibrium. Experiment with different variations and audiences to find out what works better for you. Never stop experimenting. 
  • Make sure your message is sufficient. If you want to generate more leads, make sure your messaging is valuable or appealing to your audience. Usually, underperforming ads miss the mark when it comes to crafting enticing ad copy.

Work With Social Media Professionals – Enhance Your Facebook Ad Campaign Today!

SEO marketingIt takes a lot of time and effort to make your Facebook ad campaign profitable. For a free strategy session, contact Agency Partner Interactive today and learn how we can rapidly improve your marketing campaign. 

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How to Determine How Much to Spend on PPC Advertising

Expert Tips For Setting a Pay Per Click Ad Budget

Pay-per-click (PPC) advertising is the lifeline of many businesses across the world. In fact, more than seven million advertisers invested 10 billion in PPC ads in just 2017, according to Social Media Today

Also, PPC advertising remains one of the major generators of one-page conversions. Like any marketing strategy, you must be cognizant of how you are spending your PPC budget.

You can’t mindlessly throw away dollars to an unrefined campaign, and you don’t want to limit the potential of your campaign by not investing in it properly. With that said, knowing how much you should spend on PPC advertising is essential.

This guide will explain key methods for determining the budget for your campaign commensurate the results you’re looking for.

Things to Consider Before Determining Your PPC Budget

Striking a balance between quality and quantity is important for any PPC campaign. However, you can’t do this without first defining the results you need and understanding the characteristics of your target audience. 

Ideally, you’ll need to recognize certain qualities about your target audience, which include:

  • Buying cycle
  • Visitor frequency
  • Geographic location
  • Target cost per lead (CPL)
  • Lead quality

These are all qualities you must understand about your intended lead. If you’re not yet sure what this lead looks like, you can start by asking the following questions:

  • What can I afford to spend?
  • How do I “value” a lead?
  • What is my website’s conversion rate?
  • How many leads do I need from my PPC campaign?

Let’s take a closer look at the information you’ll need to be aware of before determining your PPC budget.

How Much Do You Need to Spend to Get Started with PPC?

Once you know the answer to the questions above, you can perform some basic mathematical calculations to help you define your overall budget. Take a look at this image to further understand how this math will work.

Let’s say that you need at least 250 leads per month from your PPC campaign and you have a conversion rate (close rate) of 15%. This means you’ll need 1667 conversions every month to convert 250 leads every month.
If your CPL is $25, you can expect to spend $1,388 every month or $41,666.67 annually to achieve this goal. 

Is There Anything That Affects How You Value Leads?

All leads aren’t created equal. Some leads will enter your funnel fully ready to do business with you. These are called qualified leads. On the contrary, others will need to be nurtured.

The value of leads will depend strongly on the following factors:

  • Geography: Are your leads valued more or less based on where they live? Are you willing to spend more money on leads from specific areas?
  • Bounce rate: How are your leads interacting with your website? What’s the average bounce rate for your website and what do your web users do after they click on your website?
  • Precedence: What have past qualified leads shown you?

Controlling the quality of leads that are derived from your PPC campaign is simple. You can utilize negative keywords to stop using search terms that don’t bring in qualified leads

You can also manipulate the placement of your ads and adjust them based on the time of day they appear. Doing this will ensure that you are putting your budget to great use. 

For example, if you analyze the performance of your ads during all days of the week, you may see that your CPL on Saturdays is higher than other days of the week, especially for international traffic. 

At this point, you should ask yourself, “are the leads I’m bringing in over the weekend worth the increased cost? Should I dial back my budget just a bit? This is where bid adjustments come into play.

Changing the schedule of your ads can help you save money overall, but it’s not the only way. Finding other growth opportunities is vital to saving more money and nailing down your PPC budget.

How to Find Growth Opportunities?

Will increasing your budget result in more leads? How can you define the marginal gain for every cent you are spending? Ultimately, it can be challenging to see how changes in your budget can influence your entire campaign.

Though, Google does offer some tools that can assist marketers in this task. If you’ve used Google Adwords for your campaign, then you’ve likely seen the “limited by budget” notification in your account.

If you have, then Google provides a helpful resource that will inform you just how much more leads you would receive if you increase your budget. Just take a look at this snapshot.

This shows that Google can estimate the growth of your campaign based on your daily budget. For this user, increasing their daily budget will lead to more daily clicks. The user also has an option to set a different budget and see custom metrics for how that will impact the potential of their campaign.

Is There Anything to Consider Before Setting My Budget?

There are various scenarios that can affect your PPC budget, which include:

      • Search vs. the Display Network
      • Keyword Considerations
      • Search Engine (Google vs. Bing)
      • Device (desktop/tablet vs mobile)

To set the right budget, you’ll need to do some experimentation. Little changes can significantly impact your budget. Therefore, once you understand the growth opportunities for your campaign, you can move forward in increasing or decreasing your budget.

Over time, you can figure out if your budget is efficiently leading to the results you’re after. Finally, you can deliberate with your marketing team to optimize your campaign to reach your objectives.

This is the basis of creating a successful campaign and spending the correct amount of money to do so. 

Improve Your PPC Campaign Today!

As you can see, defining an accurate budget for your campaign takes a lot of knowledge and effort. If this is something you don’t have, then contact Agency Partner Interactive today to learn more about our PPC services. 

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How Much Does Good SEO Cost in 2020

Tips from SEO Experts

Search engine optimization (SEO) is the process of achieving increased visibility online. In 2020, many businesses invest thousands of dollars into developing a sound SEO strategy.

If you’ve just started a new business or want to reconsider your current marketing strategy, you may be asking the important question, “how much does good SEO cost in 2020?”

The answer varies based on your specific needs and the scope of your strategy. However, knowing what quality seo optimization costs can help you navigate the murky waters of choosing the right SEO agency.

Why is SEO Important?

According to Statista, 1.8 billion people across the world shopped online. In fact, 63% of all shopping occasions begin online. It’s no secret that consumers believe the internet to be a valuable tool.

With that said, will your website be one of the first they’ll see when they want to search for a product or service? By hiring an SEO agency, you can position your business to rank well online, even over your competitors.

With SEO being a commodity and essential marketing process, it understandably will require you to invest significant capital in quality services. This doesn’t, however, mean that you should spend an arm and a leg on a prospective agency.

How Much Does Quality SEO Services Cost?

Upfront, you can expect to spend anywhere from $650 to $1,500 a month for quality SEO services. Depending on the agency you work with, these prices can vary tremendously. This is why you should do your due diligence in requesting a quote or researching the pricing plans of a prospective agency.

Fortunately, many agencies are very transparent about their pricing. Therefore, this eliminates any possible hidden fees or tricks. Ultimately, it’s your call on how much you want to spend.

Outside of quality SEO agencies, you have a wide variety of options to choose from. In the following section, we’ll go over those options.

Is There a Such Thing as “Cheap” SEO Services?

The short answer to this question is yes. Generally speaking, you get what you pay for. There are many SEO agencies that will charge you as little as $300 per month. Does that mean that you will be given quality services?

There’s a high chance that you won’t. Agencies that charge “cheap” rates have to work quickly to turn a decent profit.

These companies are more likely to rush your services and deny you a positive SEO experience.

Hence, there is a such thing as “cheap” SEO services. However, this is much different than affordable SEO services.

Agencies that provide quality SEO services will charge you accordingly, but this means that they’ll be more likely to go the extra distance for you.

It may cost you more, but hiring an experienced SEO agency is vital to securing qualified leads for your business, since SEO is one of the most proven ways of gaining online real estate.

What Do SEO Services Include?

Common SEO services include keyword research, website audits, on-page SEO, off-page SEO, link-building campaigns, and blogging services. Together, all of these initiatives can impact your SEO.

However, SEO isn’t the only marketing process that contributes to an increased online ranking. There are other marketing strategies that are integral to improving online visibility. Content marketing, pay-per-click (PPC), and link-building are also important factors that influence SEO.

Therefore, when choosing an SEO agency, make sure you inquire about the type of services you’ll be receiving in return. Avoid SEO companies that offer one-size-fits-all packages.

How Much Should You Pay for SEO in 2020

If you’re running a small business, it may be difficult to allocate most of your marketing budget to the purposes of securing quality SEO services. It’s important to treat SEO like an investment.

It takes several months to see tangible growth in your online presence, but if a top SEO agency is working for you, you’ll receive a more than sufficient return in your investment over time.

Overall, only pay what you can for an SEO agency in your area. After all, you can only pay what you have. There are many agencies out there that will work with you to develop a custom package that will benefit your business.

Build Your Online Presence Today!

Finding the right SEO can be challenging, especially if you have a set budget. At the end of the day, you’ll need to hire an affordable company you can trust. Give us a call today at (214) 295-5845 to learn more.

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5 Ways Gun Brands Can Advertise Online Without Google Ads or Facebook Ads in 2020

Expert Tips For Online Advertisement

Advertising is an essential business practice. Without it, businesses wouldn’t have a way to promote their products or services. However, many advertising platforms have conditions that prevent many businesses from working with them.

Popular advertisers, like Facebook, Google, and YouTube, all prohibit businesses in the firearm industry from using their services. This can make it difficult for gun brands to promote their products.

Fortunately, there is a way to bypass this restriction. By leveraging other effective forms of marketing, gun brands can successfully reach out to their target audience. Here are five ways that can happen.

1. Thoroughly Invest in Both On-Page and Off-Page SEO

Although advertising is an essential practice, it’s not the only one you should be focusing on. Search engine optimization is a marketing process that entails building your online ranking to the top spot of major search engines.

Since many consumers use the internet to shop, being seen as the first website can help tremendously in improving your conversion rate. Particularly, on-page SEO is how you can optimize your website to rank high online. 

Off-page SEO is the factors that contribute to your website’s ranking away from your website. By focusing on creating excellently written articles, improving your site speed, and leveraging keyword to rank for popular gun keywords, you’ll be putting your brand in a superb position to reach your target audience. 

2. Create Personalized Emails

Email marketing is still, by extension, a marketer’s most powerful resource. By building an email list, you’ll have an audience ready to listen to your correspondences. The problem that many rookie marketers make is sending an email blast to their entire email list.

Such a one-size-fits-all strategy doesn’t work. Instead, personalized emails get the job done. Granted, it takes much less time and effort to compose one email and send it to your entire email list.

Still, personalized emails achieve 6x higher transaction rates according to HubSpot. With that said, strive to segment your email list into specific categories and send emails that will be relevant to each prospective customer.

3. Influencer Marketing

Influencer marketing has been a popular topic in recent years. Mainly, influencer marketing can be used by businesses of all sizes. You don’t need a big budget to hire an influencer to market your brand.

By using Instagram, you can find micro-influencers to introduce your products to a wider audience. Influencer marketing is an effective way to grow your marketing strategy because social media has created a broad atmosphere of individuals focused on building their own audience.

There are several influencers you can reach out you, and many of these people may share the same ideals as your brand. With that said, conduct an experiment where you partner with a prospective influencer.

Make sure you place your influencer on a trial period to monitor the progress of your strategy. If you like your progress, you’re free to move forward with your influencer and make them your brand ambassador. Otherwise, you can cut them loose and start over your search. 

4. Affiliate Marketing

Affiliate marketing is a great way to reach your target audience at an affordable price. Unlike traditional digital advertising models, affiliate marketing is a cost-effective strategy in which you only pay content publishers for their success in selling your products.

Shareasale and Commission Junction are two affiliate marketing platforms you can try to have your products promoted by popular content and video creators online. One of the best things about affiliate marketing is that publishers are only rewarded if they sell a decent percentage of your products.

This means you’ll be partnered with popular content publishers who will have an incentive to take your products seriously. 

5. Social Media Marketing

Even though social media sites like Facebook and Instagram prohibit ads from businesses in the firearms industry, you can still reach your target audience by posting eye-catching social media posts.

With billions of users using social media platforms every day, you should strive to create effective social media content that will achieve engagements. If you want to receive more in-depth information on how to perform any of these tasks, we’ve got the perfect proposition for you.

Promote Your Gun Brand Today!

Do you want more assistance in promoting your brand? If so, give us a call at (214) 295-5845 to speak to a member of our team for more information. We’d be glad to transform your marketing strategy today!

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Top Software for Game Designers

Expert Tips From Dallas Software Developers

There is no process of developing a video game without the necessary software. Video game engines, or software made to create video games, are essential in the development process.

If you are new to the world of video game development, it’s important to study the available video game software to narrow down your choices. Ultimately, there is a wide variety of software to choose from to develop your game.

Depending on the type of game you want to create, here are the best available choices to assist in your project’s development. 

RPG Maker MV

RPG Maker, produced by Degica, is one of the most preeminent video game engines for role-playing games. The widely-popular software has been used by millions of game designers and even featured in popular commercial games, such as To the Moon. 

RPG Maker has built a solid reputation as one of the most simple to use video game engines. No coding knowledge is required to develop a quality game. RPG Maker MV is the latest installment to the RPG Maker series.

It boasts significant improvements to its predecessor, RPG Maker VX ACE, giving users a professional game designing experience.

Game Maker

Game Maker is a powerful video game engine used to create many 2D games, from RPGs to adventure titles. Its simple interface and high compatibility with a wide variety of resources.

If you are experienced as a coder, using Game Maker is an excellent option. This software has amazing potential, depending on how knowledgeable you are with a coding language.

Unity 3D

If you want to dive into the world of professional game designing, Unity 3D should be a top option. The software allows users to create their own custom 3D video games. Many games produced on this software have been featured on modern generational video game consoles, such as Playstation 4 and Xbox One. 

However, you must have at least basic coding experience to use Unity properly. If you aren’t an experienced programmer, you can try to hire a professional from online development forums. 

Unreal Engine

Unreal Engine is used by countless professional video game development studios across the world, and it’s for a good reason. The powerful engine contains a full suite of essential tools to design and develop high-quality video games.

Unlike Unity, Unreal Engine is a versatile engine that can create MMORPGs, first-person shooters, fighting games, etc. This is why it has been widely used for more than 20 years.


If you want to build a basic app-style video game, then Gamesalad is a great choice. The software utilizes a drag-and-drop interface that’s easy to use for anyone without significant coding knowledge.

It’s a free tool and doesn’t take much time to get the hang of. With this tool, you can build a quality game in as little as an hour and upload it to every known platform. 

Do You Want to Design Your Own Game?

Choosing to design a video game is a monumental decision. If you need help in leaning in the right direction, we suggest you give us a call at (214) 295-5845 to discuss your central strategy. 

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Transformation Tuesday with the BEU Revolution

Be One of 111 Winners on Tuesday.

We are so excited to announce our collaboration with the BE-U Revolution! To celebrate, we have something for you.

We can all agree that things have been a little weird these past several weeks. That’s why we’re teaming up with local businesses to offer some positivity. Take today as an opportunity to learn about another business in DFW, consider investing in yourself with some professional Virtual Group Coaching, and maybe win some cool prizes along the way.

What’s the BE-U Revolution? 

Lead by one of DFW’s most catalyzing women in business, BEU LLC is run by Georgia Green. As founder and CEO, Ms. Green has made the BE-U employee engagement transformation program among the most innovative and effective in North Texas. While BE-U can work with in-house HR and business teams to achieve strategic goals, BE-U also offers a strong group coaching program for individual growth.

With clients including Top Golf, KPMG, and UnitedHealthcare, BE-U specializes in helping businesses develop and retain top employees.

Retain Key Employees with the MotivIQ Platform
MotivIQ and Employee Engagement

Find your tribe.

Sign-up for Virtual Group Coaching and Win.

Before Tuesday, sign up for the Virtual Group Coaching Program and WIN up to $500 cash.

  • One Grand Prize Winner will receive:
    • A Free Website Homepage Design Mockup
    • $1000 toward your next Web Design & Development Project or Mobile App Development Project
    • $250 Gift Card to Southern Chic Wax
    • $100 Gift Card to Crate & Barrel or $100 cash from Katelyn Gast Real Estate
    • Five Wire Coaching Personal Gift and Talent Assessment (assessment of how you are naturally wired & custom suggestions to improve your work, life, and other guidance that will energize and inspire you)
    • 50% off professional portraits from Flossie O’Riley Photography
    • Home Sweet Home Gift Basket from Jammit
  • Other Prizes:
    • $100 toward a Web Design & Development Project or a Mobile App Development Project
    • Makeup remover towelette from Smudgies
    • Organic, direct trade LYMI Coffee
    • 30% off Medical Grade Disinfection, Allergy Relief Cleaning, Deep Cleaning, or Power Washing from TX Cleaning
    • Consultation and 2 Free Hours of Organizing Services, a $180 Value, from Clutter Contessa
    • Original bendable hanger, from Hangio

To take advantage of this offer, simply complete the online form before Tuesday at 8 AM CST.

Let us know how you are doing and if there are any ways we can support you and your business during this time.

We hope you find this program to be helpful and rewarding.

Best regards,


S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

COVID-19: $800M Google Ad Grant to Support Small Businesses

COVID-19 Relief: $800+ Million Ad Grant for SMBs and Crisis Response

A Message From Google CEO Sundar Pichai

(Originally published at blog.Google on March 27)
As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.
Our commitment includes:

  • $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.
  • A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants is already providing to nonprofits to help bridge these gaps for SMBs.
  • $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.
  • A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.
  • Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 million has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.
-Sundar Pichai
CEO of Google and Alphabet

So what does this mean for our clients?

Something awesome — many of our Google Ads clients have already received between several hundred up to a few thousand in Ad grants! For new Google PPC advertisers, this offer may not apply to you. If you have been an active Google Ads advertiser since January of 2019, you will likely qualify if you are a small to medium-sized business, and your account is in good standing.
In the coming months, we’ll find out greater details about your specific qualification status, and when good news comes, expect it to appear as a credit in the billing section of your Google Ads account. For eligible organizations, this credit will be valid until December 31, 2020, and we believe that it will be something you can use across all Google properties (Google Search, YouTube, Google Display Network).
From conversations with our own points of contact at Google, we believe that any business working to mitigate the COVID crisis, whether as a product or service provider, will be the first to see these credits hit their accounts. This could include medical supplies companies that are providing essential items, health organizations, and health-related first responders.
Of our other types of Google Ads clients, specifically, local service companies with a Google Guarantee status on Local Service Ads, we expect those to be among the first non-crisis related organizations to see these grants hit their accounts.
Unfortunately, there is a lot of ambiguity and a lack of specific information about this grant. It was announced just this past Friday via a Tweet from Sundar Pichai so this program is still very new. For now, we will continue to keep our ears to the ground and listen out for any specific updates in this regard.
Please feel free to reach out to us with any specific questions!
Best regards,

S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

The rise of e-Sports in Dallas

Expert Tips For E-SPORTS Fans

The prevalence of e-sports is continually growing by the year. Major e-sports leagues are being formed, where thousands of people watch and participate. It now appears that cities in North Texas are getting in on the action.

According to Dallas News, Allen has announced it will host the first-ever home matches of the Dallas Fuel, a popular e-sports team that’s a member of the Overwatch gaming league.

With the number of gaming events taking place in neighboring cities, this announcement doesn’t come with much of a surprise. Recently, several e-sports events were held in Arlington after $10 million was spent on an e-sports stadium.

Similarly, a three-day e-sports event was held at the OpTic Arena. Around the country, e-sports events are drawing thousands of people. Interestingly, arenas are now being constructed to hold these popular events.

While the growth of e-sports can be seen as trivial to the average American, there is a clear economic benefit to cities investing in e-sport events. Live in-game competitions are an excellent way of filling up restaurants and hotels. 

This presents Dallas with a unique and lucrative money-making opportunity. Being the first city to host home matches for an Overwatch team, Dallas could tap into a successful venture that can benefit not only those involved in e-sports but the city’s constituents as well. 

This is Not a New Business Venture

e-Sports hasn’t technically gone mainstream yet. However, it’s far from a new concept and business venture.

Multiple well-known Dallas-based tycoons, Dallas Mavericks owner Mark Cuban, Dallas Cowboys owner Jerry Jones, Texas Rangers owner Neil Leibman, and Ken Hersh have invested millions of dollars into the venture.

This fast-growing sector has also attracted numerous large companies, who view the industry as a savvy advertising opportunity geared towards younger demographics. For example, Jack in the Box, the popular fast-food chain currently sponsors the Dallas Fuel.

Furthermore, the e-sports stadium in Arlington is in advanced discussion with some Fortune 500 to determine naming rights. Allen’s announcement to host the Dallas Fuel will have definite economic benefits for Dallas.

According to Geoff Moore, the president and COO of the Dallas Fuel, he expects the team to play in several Dallas areas starting in 2020. He also indicated that he plans on building a home arena in Dallas.

The Move is Coming

Moore used to work for the Dallas Stars when the NHL team transitioned from Minnesota to Dallas in the early 1990s. As the lead man for the Dallas Fuel, we will be responsible for one day moving the team to its hometown.

Moore recently stated that the only reason the Dallas Fuel organization chose Allen as their home was because of its arena’s large size. As the e-sports industry continues to grow, a move to Dallas would present tremendous advantages.

Already, city officials in Allen are expecting 1,000 hotel rooms to be full during events and local restaurants to be crowded. This type of internal revenue is great for any city hoping to become a major tourist destination like Dallas.

e-Sports is on the Rise in Dallas

Video games have been a popular part of pop culture for several decades. Every decade, however, there appears to be a major advancement. Nowadays, e-sporting leagues are commonplace.

At least 10 years, and advancement such as this would have not been possible or imagined. Dallas seems to be leading the charge in the growing e-sports movement, making advancements in the Overwatch league that are inspiring other teams.

Although Dallas Fuel has yet to put together a winning season, the organization has strategically positioned itself as a profitable business. After receiving a multi-million dollar investment from Kenneth Hersh, the organization would go on to sign another multi-million dollar deal with Jack in the Box.

In accordance with the terms of the deal, Jack in the Box will have exclusive naming rights on the team’s jerseys and merchandise. This type of partnership is the first of its kind in the Overwatch League and presents a model other teams should follow. 

Clearly, the Dallas Fuel is netting a quality return on investment in conjunction with these investments. In 2019, the Dallas Fuel Homestand Weekend was sold out, filling 4,500 seats per day.

The demand for e-sport competitions is steadily growing and the Dallas Fuel is quickly setting the mark. With plans to move the Dallas Fuel to its hometown, the city will face tremendous economic growth akin to some of the largest cities in the United States.

Interestingly, it appears that e-sports, which owes its origins to Dallas, will become one of the reasons why the city reaches its economic peak. 

Not big on reading? That’s okay. Watch “The rise of e-Sports in Dallasinstead.

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Why Are Google Reviews So Important to SEO

Expert Tips For Google Reviews

SEO is one of the most important aspects of internet marketing. Many businesses today utilize SEO to achieve more traffic to their website and build an online presence. If you’re going to receive the results you’re looking for, then you’ll need to develop an effective SEO campaign.

So, where do Google reviews come to play? Google reviews are valued by search bots to see which businesses should rank at the top of Google’s search results. You should invest the time and resources in aggregating positive Google reviews for your business.

Keep reading below to learn more about why Google reviews are so important to SEO.

What is SEO?

SEO, or search engine optimization, is the process of building online real estate. Simply put, having your website near or at the top of Google’s search rankings is an indicator of good SEO.

Having great SEO can help you attract qualified leads to your website, build your online presence, and help you rank above your competitors. Without an SEO plan in place, you could waste your time and hard-earned money on other marketing initiatives. 

It’s important to go ahead and hire an SEO company to help your website transform into a powerhouse for qualified leads.

Why are Google Reviews Important?

Google reviews are online notes left behind by consumers. Not only are these referenced important for consumers, but they are also valued by search bots. Why?

Google reviews provide a glimpse of why it’s ideal to work with your business. Without any Google reviews, your target audience will be more inclined to do business with your competitors instead.

For this reason, it’s important to accumulate positive Google reviews for your business. By doing so, your website will receive more exposure, which will help generate more qualified leads for your business.

How do Google Reviews Relate to SEO?

Google’s new algorithm is designed to provide the best search results for web users. To do so, Google takes online reviews very seriously. For example, if you’re trying to search for the best gym in your area, Google will obviously present the gym with the best Google reviews.

As you can, Google reviews are an important part of the ranking process. It may not be the only way to rank well online, but it’s essential to accumulate enough Google reviews to give your online presence a boost.

Fortunately, there is a way to gain legitimate Google reviews. Continue reading the next section to learn more.

How to Gain Positive Google Reviews

The best way to accumulate positive reviews is simply to ask. Whenever you finish a business transaction, simply ask for an honest review. The more positive reviews you have, the more likely you are to rank well online.

It’s never been simple to receive more Google reviews. Give this tip a try to begin improving your online presence.

Give Us a Call Today!

Do you want to begin making your website rank above your competitors? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive today to learn more. 

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How The Coronavirus (COVID-19) Impacts Digital Marketers

Are You Seeing a Traffic Growth or Decline Due to COVID-19?

Immediate Changes to Cost Per Click in PPC, Big Fluctuations to Website Traffic Across Industries

Now that it’s officially a pandemic, it’s safe to assume that your daily business and personal life has been turned upside down by COVID-19. At Agency Partner, we have been watching the market closely and talking with our clients, representing multiple industries, to better understand how the coronavirus outbreak is affecting business…. specifically online marketing.

While we can only hope to see this activity settle by the end of April, the harsh reality is that for now, we are seeing something like 13,000 new cases per day. From that, we have seen global markets crash, small businesses close, and remote work become a new mandate for companies that continue to operate. Among the chaos, we see heroism in our healthcare workers, gestures of solidarity from one nation to the next, and signs of hope in generosity.

Organic Traffic is Down for Most, Up for Some!

From a global perspective and only looking at websites that average 5,000+ visitors per month, Neil Patel’s Ubersuggest tool shows us a huge drop in organic traffic for most industries. Looking at data comparing Last Week versus the Previous Week, the graph below shows us some strong swings in organic visits!

Traffic Growth or Decline Due to COVID-19

Web Traffic Changes from Coronavirus
News websites are doing fine, with a demand for new information at a global peak, so you can expect that those site owners are earning a fair amount of new revenue due to banner ads and media placements. The same thing goes for the financial services industry. We know that with interest rates at such historic lows, property owners are looking to refinance long-term mortgages and businesses are getting access to “cheap” capital.

As we know, the travel and hospitality industries are really hurting right now! Their traffic has tanked. Most people that are seeking out the airlines today are doing so to cancel flights – as I was supposed to be on a flight today, that includes me!

On the flip side, e-commerce shows some mixed results and niche e-commerce businesses are seeing a ton of new growth. More people are forced to stay home and shopping online at an increasing rate. From food, toiletries, and incidentals to self-defense gear and more, savvy business owners and their digital marketers are finding success in the face of challenging times. The e-tailers selling some of the more “nice to have” luxuries like Louis Vuitton bags, laser pointers, and sound systems are having more difficulty than sites that feed the needs of basic existence.

These are all things that we expect to see level out within about 4 to 8 weeks. We do not see this persisting through early summer… maybe just through April and part of May.

Conversions Down For Most Industries

We know that organic traffic is down for many and this is not a surprise.

For those industries seeing a boost in new site volume, their conversions are more frequent though the actual conversion rate is lower. This is simply because the traffic mix includes a new ratio of people that may be in earlier phases of their buying cycle.

With some effective remarketing and nurture marketing, you may not score the conversion today but stick to your guns and expect to monetize those visits in the short-term, depending on your business sales cycle.

Pay Per Click During Coronavirus

Warren Buffet says to be fearful when others are greedy, and greedy when others are fearful.

I’m not trying to give you investment advice but those who were able to double down during the dot-com crash in 2000 and the real estate disaster in 2008 are the ones that came out on top.

During difficult economic times, you will see that competition is less. With fewer competitors going after the same customers, you will quickly see lower Costs Per Click (“CPC”) and cheaper customer acquisition.

In the immediate, Google search is in a small state of shock, and very temporarily, the market is showing a slight increase in CPCs. We interpret this to mean that Google and Bing search algorithms are still honing in on the “why” behind so much new instability in the world’s pay-per-click campaigns.

Over the duration of a very short period of time, and atypically so, the aggregate of the globe’s PPC campaigns have been starting and stopping with irregularity. Marketing for many brick-and-mortar retailers, leisure brands, and travel-related PPC marketing is on a Pause. This presents some huge data outliers and the search algorithms are simply trying to understand what this activity means.

On the flip side, digital healthcare, niche e-commerce, and delivery food service campaigns are devoting a great deal of advertising budget to new pay-per-click campaigns.  As the market finds a new normal, we expect to see PPC cost variables settle down in the immediate future.

SEO During The Battle Against Covid-19: Think Long, Not Short

For anyone who is currently working with Agency Partner for their content-driven SEO marketing needs, from day 1 we have made it clear that SEO is something a business does as part of their long-term marketing game. This is something a business does to both dominate their industry and add a ton of value to their website and its users.

While we expect to see some fluctuations in today’s organic traffic metrics, the work that we do each day remains unchanged. Coronavirus will shrink the market, driving some of your competitors under, however for those of us that plan to compete during these challenging weeks ahead, your continued investment in SEO will help you continue to either rise to the top in your industry or maintain your position as the market leader.

Many big brands are facing difficult cuts to their marketing budgets… some as drastic as 50%. The smarter brands are not devoting 100% of their modified budget solely to customer acquisition. The savvy ones are on longer-term brand building missions and content-driven SEO is a great tool for this.

We love working with clients to address immediate and long-term needs. Our team continues to produce a highly efficient SEO growth product and as things settle we will re-evaluate competitive analysis to see how things have changed over time.

The Comeback Is Always Greater Than The Setback

If your business is not able to fulfill clients right now, there is still a way to keep your campaign active and create value from it. For service businesses, expect a lot of your competition to fizzle out and get pretty quiet.

Use that to your advantage and leverage marketing to fill your calendar with new leads and appointments that you can either close or follow up on in the middle of April or the start of May.

Use this time to ensure that your late Spring – early Summer is fully booked and make up for any lost revenue that you may be feeling right now. The comeback is greater than the setback and there is a way to still make 2020 your biggest year ever!

Also, use this time to look at your landing pages. Analyze your Google Analytics data to see where people spend the most time on your site. Look at competing websites and take note of what they do differently from a function, look, and feel perspective. Ensure that your conversion funnel, the path that takes people from clicking an advertisement to making a purchase or submitting a form, is straightforward. The goal of your campaign should be simple and easily achieved by your target customer.

If You Can, Do Some Good

Some brands are struggling more than others. The larger, more established brands are taking the new losses and working to create a more altruistic, timely good. We know that times are tough and a hand-up can be life-changing.

Hats off to LVMH, the luxury retail company that brings us brands such as Louis Vuitton, Tag Hauer, and Moet-Hennessey. In France, they noted that people are in need of basic safety products such as hand sanitizers. With that in mind, they converted their manufacturing lines for Guerlain, Parfums Christian Dior, and Givenchy into mass production facilities for hand sanitizer. This came at a time when French hospitals were running completely without important supplies like sanitizer and masks!

As some brands are focused almost solely on internal marketing needs: things such as crisis management, policy adoption, and communication needs, others have eyes on their local community.

We know that hospitality workers and healthcare workers are suffering in a strong way right now. Mark Cuban, the owner of the Dallas Mavericks, is taking it upon himself to set up a program that will help pay for the daycare needs of healthcare workers that are working to save our communities. Mr. Cuban is known to be a generous guy. If you can, in whatever limited way, try and follow the spirit of giving… even if that means being generous with your time. Take the time at home as an opportunity to video chat with a friend, colleague, or relative that may be similarly stuck.

If you have it and have some to spare, then now is as good a time as any to share! Stay healthy and stay positive.

Best regards,

S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive




  • Please stay home if you are sick.
  • Wash your hands often with soap and water for at least 20 seconds and help young children do the same. If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol.
  • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Avoid close contact with people who are sick.
  • Clean and disinfect frequently touched objects and surfaces, such as mobile phones and computer devices using a regular household cleaning spray or wipe.
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash. If you do not have a tissue, use your sleeve (not your hands).
  • Refrain from shaking hands…. “social distancing.”
  • Don’t hog all the toilet paper! More will come… Save some for your neighbor.

The Guide to Ecommerce PPC on Google, Bing, and Amazon

Expert Tips From Pay-Per-Click (PPC) Experts

If you’re running an e-commerce store, then you have a wide variety of options at your disposal. You can either sell your products on your website or transfer these products to Google. 

The choice is yours. However, having a versatile e-commerce strategy will increase your chances of gaining conversions from several prominent online platforms. With that said, which e-commerce platforms are you using to advance your marketing goals?

If you’re using a limited suite of e-commerce options, then you should keep reading. In this article, you’ll learn how you can streamline your marketing goals on Google, Bing, and Amazon.


Google is the world’s largest search engine. Therefore, it’s no surprise that millions of businesses use this platform to achieve better results with their PPC campaigns. If you’re already using Google as an advertising space, then you need to follow these tips:

  • Use as much information as you possibly can. The more information you provide, the better Google can align your ads with incoming search queries. Also, the more Google can match these ads to search queries, the more relevant these ads become.
  • Develop a targeted description and title. This will help your ads become more enticing to your target audience.
  • Create the best landing page experience. Your landing page is the end of your sales funnel and should be very persuasive. 


Many businesses choose to use Bing because of the low barrier of entry, the possibility of using less of your budget, and a higher chance of online visibility with your paid ads. If you want to begin optimizing your Bing ads, then you should follow these steps.

  • Avoid import errors. Google and Bing ads require different minimum thresholds. When you import Google ads to Bing, it will instantly set the values of these bids according to its platform. Make sure all of these values are correct before moving forward.
  • Look at the targeting settings. The difference between Google and Bing ads involve the targeting settings of both platforms. More often than not, you’ll need to set up specific target settings on Bing. 


Amazon is becoming one of the most preeminent advertising platforms online. There are a few tips you should be aware of before beginning your PPC campaign on Amazon.

  • Keep your campaigns structured consistently. It’s essential to make sure all of the aspects of your campaign are structured identically. This means that your brand, product category, and top-selling products should look the part.
  • Post similar products in the same ad groups. When you set up new ad groups, you should be able to place similar products in these groups. Doing so will lead to increased visibility for these products so you can achieve maximum conversions.
  • Use some automated features. PPC is now becoming automation to streamline the mundane process and achieve enhanced results. Don’t be afraid to use Amazon’s automated products if you don’t have the time to manage your campaign.

Impact your PPC Campaign Today!

If you want to impact your PPC campaign, then you’ll come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive today for more information. 

Not big on reading? That’s okay. Watch “The Guide to Ecommerce PPC on Google, Bing, and Amazoninstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


The Benefits of the G Suite for Small Business

Expert Tips And Benefits Of The G Suite For Small Business

Google provides a suite of tools to help businesses streamline their everyday operations. By paying a small monthly fee, you can use tools such as Gmail and document-sharing features with Google Docs and Google Sheets.

By using G Suite, you can achieve remarkable results for your business. If you want to improve the collaboration with your business, then you’ve come to the right place. Here are a few benefits G Suite can provide to small businesses.

Document Sharing

Leveraging document sharing in your business is essential for your business. It helps teams work together effectively throughout the day. Also, it unites remote staff with in-house staff seamlessly.

With G Suite, you can share your files with every member of your team using Team Drive. You can configure roles for each of your team viewers. For example, if you’re creating marketing collateral for your business, you can set editing permissions for your higher-level staff and viewing permissions for your graphic design team.

It all depends on how you can structure your documents within your organization.

Increased File Storage

File storage has become an increasing problem for small businesses. As it’s becoming prevalent to create and add files to an online source. Specifically, mailbox storages aren’t able to be acquired by small businesses.

Fortunately, G Suite is the perfect alternative for small businesses. It allows up to 30GB of cloud storage, which is unprecedented for many mailbox providers. It can be frustrating using your mailbox for a few months only to not receive access to previous emails.

With enhanced file storage, GSuit is the perfect mailbox to use. This platform relies on cutting-edge storage to male all emails accessible, regardless of its time or origin. This is always good news if you need to find and use older emails.

Receive Your Branded Domain Name

Let’s say that you’re selling important marketing software with a price of $1,000. One day, a qualified person gets in touch with you and soon purchases your software. When you’re planning on sending over the software, the customer is thrown off by your basic Gmail account.

This is the case for many businesses. Professionalism is key to generating meaningful sales. If you’re using a basic Gmail account, you need to look for a branded Gmail email address.

Using your company’s name, GSuite will allow you to create whatever email you want ( No matter which email you create, your target audience will be more comfortable with working with you.

Manage Your Team’s Email Accounts

When a person leaves your team, it can be complicated removing their access to your core organizational files with a traditional mail system. GSuite makes this process simpler for everyone involved.

Whether you want to upgrade the permissions of your team members or remove them entirely, GSuite makes all of this conveniently possible. This makes small businesses able to manage their team files with relative ease. This means there are no more headaches when dealing with team files once a team member leaves the team for good.

You, Will, Be Able to Create Numerous Email Aliases

If you’re running a small business, then you’ll need to be able to use multiple email addresses. Whether you need a branded email address for your accounting, marketing, and management teams, it’s important that you have a variety of email aliases that lead to the same email accounts.

GSuite makes this possible. You can create whatever email you want. If you choose to, these emails can be separate or lead back to your central email address. For example, a (team) email address can be led back to your email address so you can receive the same correspondence.

All it Takes is One Sign In

Are you tired of using multiple sign-ins for the same email addresses? This can be frustrating for many small businesses. With GSuite, you can enable a single sign-in for their system’s other business applications, which include Salesforce, DocuSign, etc.

With just one setting switch, logging in to GSuite’s other programs can become convenient, saving a lot of time in the process. Because of this, don’t hesitate to sign up for GSuite to take advantage of this incredible feature.

Give Us a Call Today!

Agency Partner Interactive is one of the best PPC companies in the country;. We have been using GSuite tools for several years, and we have built a mastery in this regard. If you want to learn more about how you can use GSuite tools to your advantage, you’ve come to the right place.

Give us a call at (214) 295-5845 or visit Agency Partner Interactive today for more information. 

Not big on reading? That’s okay. Watch “The Benefits of the G Suite for Small Business” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


100% Distributed – Our Response to COVID-19

100% Distributed
Important update to clients & partners regarding our response to COVID-19.

I’m sure you’re already aware of the ongoing and evolving concerns with COVID-19. At Agency Partner, our primary interest is the safety and well-being of our team, our clients, and partners throughout the world.

For reasons that are beyond our control. everyone is now forced to deal with a public health situation we’ve never encountered before. It’s like something out of a movie. On Friday, the Town of Addison, Dallas County, and Denton County officials declared a public health emergency. Strange as it is to say, it’s no longer a good idea to work in the ways we’ve all become accustomed to.

In-person meetings and very basic, normal social interactions are now a public health risk that outweighs the rewards of being in the same room.

In Dallas County, we are now dealing with “community spread,” meaning that we know some of us to have coronavirus but that we do not know where it came from. The World Health Organization suggests that 80% of cases are mild or asymptomatic. This makes containment a challenge at a time where we have the best opportunity to mitigate the long-term risk of this threat.

For those of us that are healthy and typically active, leading epidemiologists tell us that the health impacts of this virus should be statistically, typically mild — like dealing with a seasonal cold or flu. The reason for working remotely and “social distancing” is to prevent the risk of spreading this to those of us that are either senior citizens or others who are dealing with unrelated health issues (cancer, auto-immune disorders, etc.).

The biggest fear is that otherwise healthy individuals may unknowingly transmit this virus to higher-risk groups within our population. So out of love for our community and as a matter of caution, we are doing our part to prevent that from happening.

The good news is the team at Agency Partner has been working as a distributed team for years. We have teams in Texas, California, Canada, and Pakistan. As I said jokingly in a recent interview on BizTV, “that internet trend seems to be sticking around.”

The web empowers us to remain highly efficient and even before the threat of COVID-19, we’ve been well equipped to work from anywhere. We’re confident that we can continue to provide the quality you expect from us without skipping a beat.

What We’re Doing:

Starting today, March 14, 2020, all scheduled in-person meetings at our Dallas office will change to Zoom or Google Hangout video conferences. Any meeting that absolutely requires us to meet in-person will be rescheduled.

All other communications can be done over phone, email, or text message. Look for updates to any scheduled meetings to come from your Account or Project Manager over the next day or so.

We are hopeful that Dallas County and Collin County health officials will have some good news for us over the next week or two. We will be monitoring official updates as they come and once things settle, we will make a determination as to when we’ll return to our normal in-office shenanigans.

Sure, this feels like a drastic measure. But it’s better to be safe than risk the health of the people we work with.

Especially since it’s so easy to work “over the wire” with little to no impact on quality or productivity. We love working with our clients and partners and hope it is safe to be together in person again soon. Until then, public health takes priority.

Stay safe and be proactive to let us know how we can continue to support you, your team, and your projects. As always, we are here if you have any questions or concerns. Take care of yourselves and each other.

Best regards,


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive




  • Please stay home if you are sick.
  • Wash your hands often with soap and water for at least 20 seconds and help young children do the same. If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol.
  • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Avoid close contact with people who are sick.
  • Clean and disinfect frequently touched objects and surfaces, such as mobile phones and computer devices using a regular household cleaning spray or wipe.
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash. If you do not have a tissue, use your sleeve (not your hands).
  • Refrain from shaking hands…. “social distancing.”
  • Don’t hog all the toilet paper! More will come… Save some for your neighbor.
Dallas Web Design Agency - Agency Partner Interactive - Office

Agency Partner Ranks No. 28 on the 2020 Inc. 5000 Series: Texas

Inc. Magazine Unveils List of Fastest-Growing Companies in Texas
Agency Partner Interactive Ranks No. 28 on the 2020 Inc. 5000 Series For 418% Revenue Growth

NEW YORK, March 13, 2020Inc. magazine today revealed that Agency Partner Interactive is No. 28 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

“We do our homework and then shoot for the stars. Last year we started to leverage artificial intelligence to supercharge the ROI our marketing experts provide to clients. Looking ahead we will continue to invest in hiring great people while also adding new layers of sophistication into how we manage both marketing and technology services,” said Muhammad Younus, founder and CEO.

The companies on this list show stunning rates of growth across all industries in Texas. Between 2016 and 2018, these 250 private companies had an average growth rate of 294 percent and, in 2018 alone, they employed 36,000 people and added $11 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, Austin, and San Antonio—brought in the highest revenue overall.

Dallas based eCommerce developer and web design digital agency
Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at starting March 13, 2020.

“The companies on this list demonstrate just how much the small-business sector impacts Texas’s economy,” says Inc. editor in chief Scott Omelianuk. “Across every single industry, these businesses have posted revenue and growth rates that are beyond impressive, further proving the tenacity of their founders and CEOs.” 


Adam Rizzieri, Chief Marketing Officer

More about Inc. and the Inc. 5000 Regional Series


The 2020 Inc. 5000 Regional Series is ranked according to percentage revenue growth when comparing 2016 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018.

(Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2018 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.

The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

how_to_set_a_pay_per_click (ppc) _budget

How To Set A Pay-Per-Click (PPC) Budget

Tips From Pay-Per-Click (PPC) Experts

Pay-Per-Click Advertising is one of the most effective ways of generating Qualified PPC Leads for your Business. Because of this, millions of businesses around the county utilize PPC Advertising to generate Online Revenue.

Businesses use Pay-Per-Click (PPC) Advertising to receive a consistent stream of Leads while their SEO Strategy is in place. With this being the case, what are you doing to make sure your PPC Campaign is in working order?

Do you have the right budget in place to achieve remarkable Results? Unfortunately, many businesses, small and large, struggle with their ad budgets. In this article, you will learn about how to set up the perfect PPC Budget to start thriving online.

Know Your Business

Sometimes, it can be easy to get off track with your Marketing Strategy. This may be because you want to set up a large ad Campaign to compete with your competitors but have limited means to do so.

To bypass this issue, you’ll need to learn more about your Business and scale your ad Campaign accordingly. If you have a small business with an eye for rapid improvement, then you should first sample some of your Budget to get your feet wet and make necessary improvements.

This will help you to establish an identity and learn The Basics of PPC Advertising.

Perform Regular Tests

In many ways, managing a PPC Campaign is like managing a stock market portfolio. Both campaigns will require managers to constantly experiment and take risks. Throughout your PPC Campaign, you Should perform Regular Tests to understand if you’re spending less or too much.

It’s important that a revelation won’t come anytime soon. Therefore, look at your PPC Campaign as an investment. You’re not going to likely to hit the jackpot and know what to do instantly.

Experimenting will save you money in the long run, while your campaign is going on.

Understand the Factors

When you’re getting started with your PPC campaign, it can be challenging to keep track of the many factors that are involved with influencing your PPC Costs. Fortunately, there are several Online Tools you can use to Automate your PPC Campaign and make abiding by your budget convenient.

It will take time to learn how to use these tools so you can begin reaping the rewards of a successful Campaign. This is just the drawback of being new to the world of PPC. Still, there is a sure-fire way of making PPC Simple.

Hire a PPC Company

If you’re too busy or inexperienced with PPC, your best bet is to Hire a PPC company. Doing so will allow you to delegate your PPC campaign to a proven company that will make sure that your PPC Budget is being met.

A PPC Company will also make sure that you are avoiding unnecessary costs that will help you save money now and in the long-run. All you’ll have to do is sit back and collect monthly progress reports so you can see how your ads are performing.

Work With a Reputed PPC Company!

Agency Partner Interactive is a world-renowned PPC company used by thousands of users. To learn more about how we can help you, call us today at (214) 295-5845 or visit Agency Partner Interactive for more information. 

Not big on reading? That’s okay. Watch “How to Set a Pay-Per-Click (PPC) Budget” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


Call To Action (CTA) Phrases That Increase Clicks And Conversions

Tips From Pay-Per-Click (PPC) Experts

One of the most important parts of any web page is the Call-To-Action (CTA). This component influences web visitors to press action. Regardless of how well-written and persuasive your web pages, you won’t achieve any of the goals you’ve set without an effective CTA.

So, do you want to learn the basics of crafting an effective CTA? If so, you’ve come to the right place. Agency Partner Interactive is one of the Premier PPC Companies in the country, and we’ve mastered the art of building Successful CTAs. 

Continue reading below to learn the top phrases that can impact your CTA’s Performance.

What is a CTA?

A CTA is A Phrase that’s used to get a web user to press action. If you’ve visited any web page online, you’ve likely run into a CTA. One example of a quality CTA is “click here to learn more about how we can help you.”

This phrase is used to direct web users to another page where they’ll be converted. There are Several CTA used that can be used to convert web users. However, since every target audience and web page is different, an ordinary CTA won’t suffice. 

You should test a web page with different CTAs to learn which one works for your business.

How to Write a Perfect CTA

There isn’t any definite way to write a perfect CTA for all businesses. However, you can start by adding a basic CTA to your homepage and then adding a Different CTA To Another Landing Page.

Next, compare the results of both CTAs. If one CTA outperforms the other, then try to figure out why that happened.

Finally, make the necessary adjustments to ensure that all of the pages on your website are achieving optimal Conversion Rates.

Essentially, performing split tests are the only way to write Quality CTAs.

CTA Phrase #1: Read On

If you’re trying to get your target audience to sign up to receive a whitepaper or e-book, then this CTA phrase is right for you. This is also true if you’re trying to advertise these marketing collateral pieces on your social media profiles.

Let’s say that you’re trying to promote a Whitepaper for your target audience on social media. You could say, “A lot of PPC software just doesn’t work for small businesses. Read on to learn what you could be doing wrong.”

This CTA phrase is very powerful because you’re hitting a nerve for Small Business owners who want a fair shot of advancing their CTA efforts. 

CTA Phrase #2: $100 Off

Everyone likes a deal. By offering $100 off, you could heighten the success of your CTA. For example, if a member of your target audience is trying to use a software they wouldn’t be able to normally afford, you could be Successful in including a barrier of entry for brand new consumers. 

Many marketers believe that offering money off their products or services won’t do anything to help their bottom line, but this isn’t true. Companies like Google, Apple, and Verizon regularly offer money off their Top Products.

If you want to reach new consumers, this may be your best bet in doing so.

CTA Phrase #3: Get Started Today

This may seem like the simplest CTA on the page, but it’s also one of the most effective. The reason why this CTA works is that you don’t want to confuse paying consumers on your site. 

Once your prospects read through your landing page, what are they supposed to do? Most of them will be turned off from calling your office to wait 30 minutes for a reply. With that said, go ahead and include a CTA that will allow your web visitors to go ahead and start using your product and service.

Simplicity beats complicated CTAs any day.

CTA Phrase #4: Retweet

This CTA always does well on Twitter. However, here is one caveat. If you’re not providing valuable information for your followers, then you might as well drop this CTA from your tweets.

If you are posting infographics or Statistics, make sure to conclude your tweet with a “Retweet” CTA. This will make your followers more likely to share your information with their followers and gain increased exposure.

CTA Phrase #5: Install Now

Again, this type of CTA allows users to go ahead and press action when they want to. Many marketers make the mistake of telling their target audience to call them. With this CTA, your prospects can reach out when they’re most convenient. 

Elevate Your CTA Today!

Do you want to take your CTA to the next level? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive Today!

Not big on reading? That’s okay. Watch “Call To Action (CTA) Phrases That Increase Clicks And Conversions” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!



Major Changes To Google Ad Grants

Tips From Pay-Per-Click (PPC) Experts

Google is undoubtedly one of the Largest Search Engines Online. With that said, its proprietary Advertising Platform, Google Adwords, is being used by billions of users in the world to promote their online presence and Secure Online Revenue through paid ads.

Accordingly, did you know that Google Ads provided Grants to non-profit Organizations to give them a competitive advantage over other organizations? This seems like a well-kept secret from Google because many non-profits were unaware of this opportunity.

In any case, don’t get your hopes up. Google is initiating new changes to this opportunity. If you are looking to sign up soon or want new information, you’ve come to the right place. 

Let’s go over the major changes that are supposed to happen to Google’s Ad Grants. 

What is Google Ad Grants?

Google ad grants are an opportunity extended to non-profit organizations. These grants provide the benefits to secure more website traffic, donations, and they also help users to achieve a higher online presence.

That’s not the only thing. Google ad grants provide users with the opportunity to collect up to $10,000 to spend on monthly Google Ad Campaigns. This is more than some businesses have to spend on their monthly campaigns.

If properly utilized, users can successfully create campaigns where they can drive traffic to their fundraising pages. The best thing about this offer is that it works just like an average Google Paid Ad.

By signing up for this offer, you can rank for common non-profit keywords and appear at the top of corresponding searches. This will improve your engagements in popular searches surrounding non-profit searches in your industry.
This seems like a promising endeavor for any non-profit organization, but Google is unsatisfied with this opportunity. Why? Let’s find out in the next section.

Why is Google Ad Grants Not Working?

Many non-profit organizations don’t make the most of their money, and Google is beginning to make several changes for this opportunity. The reason these organizations aren’t making the most out of these grants are typical because many users don’t have a clue to build a successful ad campaign.

Unfortunately, this can be that non-profits are given free stipend to create effective PPC Campaigns. Traditional users are expected to use their own money on campaigns. Doing so, they’re able to learn effective tactics for making the most of their money.

This isn’t likely possible for non-profits that are just handed free money. This doesn’t reinforce smarter learning habits for these organizations.

How to Sign Up for a Google Ad Grant?

Fortunately, signing up for a Google Ad Grant is pretty simple. All you have to do is follow these steps:

  1. First, you’ll need to determine if you’re eligible for a Google Ad Grant under these Guidelines
  2. Next, sign up for a Google Ad Grant and wait to be approved.
  3. Then, register for Google Grants. This must be one via your official non-profit Google account. 
  4. Set up a Google Adwords account and begin configuring your campaign.
  5. Submit your campaign for review by Google. 

Tips for Building the Best Google Adword Campaign

Many non-profit organizations fail at setting up their own Google Adwords Campaign, simply because they don’t use the right approach, time and time again. Unlike businesses made for-profit, non-profit organizations are just as busy with limited funds and resources.

This can make it difficult for these organizations to give attention to their marketing strategies, especially if the right marketing professional isn’t put in place. With that said, here are a few tips for helping you make the most out of Google Ad Grants.

  • Hire an AdWords Professional – Just because you have some money for your Ad strategy doesn’t mean you should do it all on your own. For example, if you received $10,000 toward your marketing strategy, does that mean your website is going to automatically rise to the top of the search rankings? Hiring a professional is the best way to get the most for your budget. 
  • Develop a Proven Strategy – This is probably the most important step. With $10,000, your ad strategy could go a long way. Again, there aren’t a lot of organizations that have a budget that high. If you have a solid strategy in place, you can succeed in driving meaningful search traffic to your website.
  • Set Goals for Your Campaign – If you have defined goals for your campaign, it’ll become easier to make adjustments and see what’s working and what’s not working.

Give Us A Call Today!

Do you want to delegate your ad campaign to a qualified Google Ads Company, you’ve come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive to learn more.

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4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

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3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 

However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.

Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.

Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 

How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.

For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 

Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 

People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.

People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.

Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

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How To Optimize Your Website for Voice Search

Tips From Search Engine Optimization Experts

Voice Search is one of the most growing trends of the past few years. If you don’t believe that, here are a few core voice search statistics you should be made aware of.

  • Smart speaker sales have grown tremendously across the globe and will reportedly surpass $30 by the year 2024, according to Global Market Insights
  • 55% percent of households are expected to own a smart speaker by 2020, according to OC&C Strategy Consultants.
  • 71% of smart speaker owners predict they’ll continue conducting voice searches in the future, according to PwC

That’s not all. Here’s an interesting infographic from Dialogtech that displays how smart speaker owners will use their devices in the future. 

How Often You Will Use Voice Devices in the Future
Question: How Often You Will Use Voice Devices in the Future

As you can see, voice search is a massively growing trend. With that said, here’s how you can optimize your website for voice search.

Perform Long-Tail Keyword Research

If you’re using current technology, chances are that you’ve performed numerous voice searches. For example, if you’re on your way to a new job, you’ve likely asked Google to say, “Google, where are the nearest coffee shops near me?”

If you haven’t, then you’ve probably asked Siri, “what’s the weather looking like outside?” Regardless of the questions you’ve asked using a voice search, there is one thing in common with all of the search terms you’re using.

Almost all of the search terms you’ll use in voice search are long-tail keywords. Integrating long-tail keywords into your SEO Srategy can work wonders if you’re trying to generate qualified leads via a smart speaker.

It’s as simple as using your keyword research tools to find popular long-tail keywords and generating vivid variations of each one you find. 

Use Local Keywords

Like Long-tail Keywords, utilizing local keywords is also important for Optimizing your Website for voice search. People commonly use smart speakers to find local businesses. Therefore, don’t count on Local SEO to go out of style now.

You’ll still need to perform a lot of research on local keywords in your industry and invent creative ways of integrating these search terms in your site. For example, you can produce a FAQ page (we’ll get to this later) to post all of your local keywords and begin accumulating SEO real estate. 

Provide Immediate Results

When people use smart speakers, they expect immediate results. So, what does this mean? If you are trying to find a nearby donut shop on a smart speaker, would you really feel comfortable visiting a shop if your speaker didn’t give you any information on star reviews or even a phone number?

With that said, make sure your Google My Business (GMB) profile is up-to-date and carries all of your business info. Your smart speaker will typically derive all of its information from your GMB profile.

Still, this isn’t all. You’ll also need to make sure you have a fast website that’s extremely informative.

Optimize for the Buyer’s Journey

Regardless of the apparatus people use to conduct a search, optimizing your website for the buyer’s journey is a critical aspect of the sales and marketing process. For example, let’s say that you want to purchase a smart speaker. 

This is what a typical buyer’s journey will look like and what you can expect a potential query to look like for each specific phase.

  • Awareness: “What’s the best smart speaker available?”
  • Interest: “Can you set an appointment with Google Home?”
  • Evaluation:Is Google more intelligent than Siri?
  • Purchase:How much does Google Home cost?”
  • Customer Support: “Why isn’t my Google Home not working?”
  • Loyalty: “What are some products that work with Google Home?”

Predicting which questions your customers are asking via smart speaker will help you to create a roadmap and design content that will guide them through each phase.

Add FAQs

Adding FAQs to your website is a great way to improve your SEO Ranking for popular questions surrounding your products or services. Google is already displaying popular questions in their organic search results.

If you take these questions and provide in-depth and helpful answers, there’s a good chance that Google or another search engine will feature your answer as a rich snippet. Since smart speakers almost always rely on rich snippets for the answers of questions, this can serve as an amazing boost to your website.

Is Your Website Ready?

It takes a lot of effort to make sure that your website is ready for voice search. If you want to receive professional assistance, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

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what_is_voice_search_and_why_It_matters_to pay-per-click_(ppc)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Tips From Pay-Per-Click (PPC) Experts

Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 

In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?

All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.

You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020

This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.

You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.

Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.

This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.

Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive today.

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2020_ marketing_trends_for_dallas_businesses

2020 Marketing Trends For Dallas Businesses

Tips From Professional Digital Marketers

Every year, Marketing Strategies fundamentals fluctuate. This makes it important for businesses to adapt to changing policies surrounding their marketing initiatives. Particularly, putting marketing trends into focus can benefit your business in the following ways:

  • You can receive insights on what’s working and what’s not.
  • You can save time and money on more efficient techniques.
  • You can streamline your marketing operations and achieve faster results.

As you can see, following current marketing trends is a big deal. Needless to say, 2020 has brought on an entirely new crop of marketing trends you should be aware of. Let’s take a look at some 2020 marketing trends for Dallas businesses in particular.

Customer Experience is Becoming Paramount

In 2020, it’s not enough to simply have stellar products and services. According to a study from Walker, consumers are leaning towards brands that provide an excellent customer experience.

This makes sense because there are probably hundreds of businesses that provide the same offerings as you. Consumers want to know how you’ll make their purchasing experience different, or they’ll move on to your competitor.

Moving forward, try to create an authentic and helpful customer experience to generate quality leads and keep customers coming back for more. 

Digital Real Estate Will Become Scarce

By 2022, CMO predicts that nearly 87% of Marketing Budgets will be Spent on Digital Marketing. This will inevitably make digital real estate hard to come by. As if SEO wasn’t already a competitive process, this year’s digital playing field will become more saturated.

To combat this, it’s important to invest in Advanced SEO Techniques, such as using schema markup to create rich snippets online and diversifying your Pay-Per-Click (PPC) Ads on both Bing and Google. 

Whatever it takes, you should try to accumulate as much digital real estate as you can before the competition gets hectic.

Hyper-Personalized Advertising is Thriving

Here’s an interesting statistic – 78% of internet users stated that hyper-personalized Content Makes them more inclined to do Business with a Brand. In addition, 63% of those users said that they now expect brands to use their purchase history to create more relevant content for them.

All of this means that solicitation and cold-calling are officially dead. Consumers only want to work with businesses that are providing the most relevant content to their purchase.

For example, an Online Retailer selling video game consoles will find real success if they provide content promoting popular video games to a person who has already purchased a console.

Consumers value magnetic Content, so you should get started crafting a new Content Marketing Strategy for your business.

Email Marketing is Also Becoming More Personalized

In previous years, segmentation was a creative way to personalize correspondence to your Target Audience. In 2020, it’s not enough to segment your email list. You’ll now need to put in more effort to make your emails hyper-personal.

For example, you’ll need to view the purchasing history of past customers, see definite consumer patterns, and understand if people are responding to your emails. Putting a watchful eye on all of these metrics, while using hyper-personalized messaging is a great way to expand your reach in 2020.

Hi-Tech is Evolving into Mainstream

A few years ago, Artificial Intelligence (AI) and virtual reality (VR) was only able to be used by billion-dollar companies. Nowadays, small and medium-sized businesses can affordably hire developers to produce this technology for them.

AI-enhanced Pay-Per-Click (PPC) is one example of how any business can leverage hi-tech to improve their online positioning and drive more qualified leads. Even VR is becoming a driving force in marketing. 

Companies like the New York Times, CNN, and Facebook are all using VR to create interactive content that will drive their Content Marketing Objectives.

E-Commerce Advertising is Becoming More Creative

At any time, 84% of Americans are Currently Shopping. This presents both challenges and opportunities for advertisers. If you want to compete with Google and Amazon, you’ll need to get creative in advertising your products.

One great way of doing so is by using Pinterest. You can try creating captivating photos of your products in action. When your prospects see them and click on your pictures, they’ll be directed to your website where they can shop.

Develop Your New Marketing Strategy Today

2020 is already underway, and it’s never been a better time to devise a new marketing strategy. If you are unsure of how you’ll configure a marketing strategy for your business, then you’ve come to the right place.
Give us a call at (214) 295-5845 or Contact Agency Partner Interactive Today for more information.

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How To Get More Leads On Your Website

Tips From Professional Digital Marketers

The main purpose of a website is to a sales funnel for your business. Simply put, leads come inside the funnel and come out of the bottom of the funnel as hopeful customers.

Like a funnel, a Website will receive a lot of traffic but convert the most qualified Leads out of all of these Visitors. Do you want to receive more leads on your Website?

Doing so is actually a straightforward process if you’re familiar with how Digital Marketing works. In this article, let’s explore a few simple ways to garner more Leads From Your Website.

Analyze the Parts of Your Website that Generate the Most Traffic

Ideally, you’ll want to investigate the areas of your website that are performing well. There are usually four places where your business may receive visitors: your emails, your Social Media Ads or posts, your live chat portal, and your blogs.

Once you identify where most of your leads are coming from, you should do everything it takes to better nurture them. For example, if you realize that your email list is responsible for most of your website leads, formulate a strategy to continuously send valuable content with clear call-to-action (CTA).

This will ensure that your website receives a steady stream of leads.

Optimize Your Lead Generate Process

If you have a strong online presence and are receiving leads through your website, you’ve only fought half the battle.

The challenging part is converting these leads.

If your website isn’t useful, your leads will become disinterested and leave your site. If your website’s bounce rate is particularly high, then this is likely happening to you.

You should conduct an A/B test to see why your leads aren’t converting. For example, you could optimize your landing page with a FAQ section that answers all of the preliminary questions your audience may have.

Doing this can refine your leads and make them more likely to do business with you. Through analytics, you can get down to the bottom of why your website isn’t performing well and apply an effective solution.

Tweak Your CTAs

Your landing pages shouldn’t be the only thing you tweak. Your CTA is arguably the most important part of your landing page. CTAs should be persuasive and offer value to your audience.

Unfortunately, it can take a lot of guesswork and experimentation to arrive at the best CTA for your business. You can expedite this process by performing small changes to your CTA over long periods of time.

In one month, rephrase the wording of your CTA and measure its results. Do the same again in the following month, measure, and compare the results to the previous campaign.

Rinse and repeat until you have a CTA that’s steadily producing leads for your business. Overall, it will take a great deal of effort and work to generate more web design leads for your business.

If you want to work with an experienced Digital Marketing Company, then you’ve come to the right place. Contact Agency Partner Interactive today to speak to a member of our Sales Team.

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How To Use Pay-Per-Click To Get More Phone Calls

Tips From Professional Pay-Per-Click (PPC) Marketers

Let’s say that you recently set up a Pay-Per-Click Campaign that was mildly successful. You’re noticing that your ads are garnering clicks, but one thing is irritating you.

That is – your ads are getting clicks but no one is buying anything. PPC Ads aren’t cheap, and your campaign could be hemorrhaging money by the day if your conversions and clicks aren’t matching up.

To capitalize on hot leads while their interest levels are still high, you should Optimize your PPC Campaign to get more calls instead of clicks. 

Here’s how you can do this.

Utilize Call Extensions

When you perform an online search, you’ll probably run into a few ads that have a call extension – that is a blue, formatted phone call link on the top of the ad.

Call extensions can increase your Click-through Rate (CTR) significantly. Why? It makes it easier for potential customers to contact you.

With call extensions, a lead won’t have to fill out a form or navigate through your landing page just to find your office number. They’ll simply call you on the spot if they’re interested or want to learn more about your business.

Call extensions may become increasingly important to implement. This is because consumers are constantly being bombarded with commercial emails, which makes it less likely that they’ll answer your email if you take the traditional route of linking your ads to your website.

Make Your Phone a Click-to-Call 

When your ad appears on a search engine, your phone number will be automatically formatted to be dialed once it is clicked on a mobile device.

On your landing page, you should also format your phone number in your call-to-action to do the same. This makes it easier for consumers to contact you instead of writing down or remembering your phone number.

Eliminating friction by making your phone number simpler to dial is key because humans value simplicity. It doesn’t take much effort to format your phone number in this way, and it can tremendously impact your bottom line in a positive way.

Make Calling your Intended Call-to-Action 

Landing pages will often have a clear call-to-action to either dial a phone number or visit a web page. Sometimes, this doesn’t happen in ads, and it can throw off its effectiveness.

In your ads, you should make it clear that you want your audience to call you. You can post your phone number in your ad while your copy says to visit your website.

Something this subtle can confuse your audience. For example, let’s say that you’re a Personal Injury Attorney & your PPC Ad Copy simply says “Get your maximum Compensation! Call us Today for a Free Consultation!”
How is someone supposed to follow through with this call-to-action? Make your call-to-action clear that you intend on your leads to dial your phone number.

Do you want to improve the performance of your PPC Ads to generate more phone calls and sales opportunities? Our experts have a proven track record of developing high-performance PPC Campaigns.

Contact Agency Partner Interactive Today to speak to a member of our sales team.

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The Beginner’s Guide To PPC Strategies For Service Companies

Tips From Professional Pay-Per-Click (PPC) Marketers

Many business leaders falsely believe that Pay-Per-Click (PPC) Campaigns are ideal for eCommerce retailers. Nothing can be further from the truth than this because many businesses utilize PPC Services to drive more leads and revenue.

If you’re running a service company, you should have a definite campaign in place to attract more leads, receive increased phone calls, and capitalize on wide-open sales opportunities.

With that said, are you new to the concept of PPC? If so, continue reading to familiarize yourself with PPC and how you can leverage it to make more money online.

Begin Brainstorming

The first thing you should do when setting up your PPC Campaign is understanding your target audience. Sure, if you’re a contractor, you would apparently know that your target audience is home and business owners.

However, do you know where these consumers shop? Are you familiar with the exact demographics of your target audience? Understanding this information is pivotal toward realizing where your audience will conduct a search for your business.

If you’re reaching homeowners, then it’s reasonable to assume that Google and Facebook are excellent platforms to post your ads. If your services are geared toward young adults, then Facebook may be a great option.

With any marketing strategy, knowing your target audience is key. The principle is true for a PPC campaign.

Begin With Keyword Research

Keyword research is an important aspect of PPC. Knowing which Keywords your audience searches for online will help you to bid on high-volume search terms.

This means that your ads will show up more frequently at the right time to increase your conversions. Google Adwords Keyword Planners is a great tool to conduct basic and extensive Keyword Research.

However, it’s best if you consult a Digital Marketing Company to guide you in the right direction to ensure that your budget is utilized properly to net you a high return on your investment.

Organize and Structure Your Keywords

Once your keyword is complete, it’s time to gather your keywords and organize them into neat groups. The best practice for structuring your keywords is to organize them according to a generic, brand, competitor, and related terms.

Again, consulting a digital marketing company is ideal during this stage. If you’re a plumber, then you should rely on an internet marketing company that provides pay per click for plumbers.

You should do the same if you’re an electrician or another contractor that needs specialized PPC services.

Write Superb Ad Copy

Once your ads are designed, writing copy for it is the next major step. Ad copy is what your audience will see when your ad is presented to them.

Ads that contain enticing language that encourages consumers to press action almost always leads to successful campaigns. However, be mindful of making your ad copy seem robotic or dull.

Oftentimes, you’ll need to tweak your ad copy to achieve better performance with your ads. Does all of this sound like something you have the time or expertise to you?

If not, contact Agency Partner Interactive today to speak to a member of our sales team.

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How To Boost Revenue With AI Enhanced Facebook Ads

Tips From Professional Digital Marketers

It’s no secret that Facebook has one of the largest captive audiences in the world. With billions of users worldwide, Facebook is an ideal destination for advertisers wanting to spread their message.

Fortunately, Facebook’s advertising platform makes it possible to create brilliant Facebook ads and promote them to wide audiences. It takes a specialized approach to drive your Lead Generation efforts through Facebook’s advertising platform and in 2020 we’re able to reduce advertising costs by leveraging AI to Create Facebook Ads that convert.

Accordingly, below are some Digital Marketing tips you can use to boost your revenue with AI-enhanced Facebook ads.

Eliminate Poor Performing Ads

Many marketers will point out that “You have to spend more to make more.” While this is true to a certain extent, it can cloud your judgment into giving poorly performing ads a long rope.

With AI, you can determine which ads aren’t worth the time of day and eliminate them altogether. This can lead to lower costs and higher ad quality score. You don’t want to spend money on bad ads. AI makes it possible to only spend money on ads worth experimenting on.

View Real-Time Results

With AI Technology, you can view the results of your ad campaigns in real-time. This will allow you to see what’s broken in your campaign so you can make real-time adjustments.

In addition, you can also optimize your campaigns to become more efficient to improve your bottom line and achieve more product sales. In the end, knowing the results of your ad campaign at all times is beneficial from a marketing and financial perspective.

Use Split-Testing

Split testing, or A/B testing, is an essential aspect of any Digital Marketing Strategy. Ideally, you’ll want to see which ads perform the best in your campaign.

Often, this determination will come down to a few small factors. Is your ad copy too generic? Do leads prefer to see one specific brand image over the other? Is the phrasing on your landing page too salesly?

These are all questions split testing can answer. With AI, split testing can become more granular, which is great for getting down to the smallest detail of your campaign’s performance.

Get Creative

No matter how successful an ad campaign is, it won’t last forever. Let’s face it – only a few percentage of your target audience will convert. If you keep showing the same ads to customers who already converted and hopeful leads, your audience will soon get bored and tune you out.

AI can predict when your ads are becoming redundant and automatically replace them. Some AI software will even replace your ad with another one automatically.

In the end, your target audience will be re-targeted with a fresh new ad that may be more successful. It’s important to never get complacent in your campaign.

If you are experiencing underwhelming results from your Facebook or Instagram ad campaign, then you need to try a new alternative. At Agency Partner Interactive, we can develop a Facebook Ad Campaign to drive more business for your company.

Do you want to learn more? If so, contact Agency Partner Interactive to speak to a member of our brilliant marketing agency.

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4 Best Digital Marketing Practices for Retailers

Tips From Professional Digital Marketers

For any Retail Business, physical or E-commerce, Digital Marketing plays a pivotal role in how you’ll receive Leads and generate more Sales Opportunities.

For this reason, you should arm yourself with knowledge on how to build a successful Digital Marketing Campaign.

Digital Marketing is an umbrella term for all Marketing activities done online, from Social Media Marketing to PPC (Google Ads, Bing Ads, etc).

Below, you’ll learn about some impactful Digital Marketing Practices you can use to give your retail business a sizeable boost.

1. Build the Perfect Website

Your website is the gateway to increased sales opportunities for your business. You can’t just rely on your website giving your potential customers information. Your website will ideally have to be built by a professional.

Why? Websites are tools for marketing. Highly-experienced Web Designers can meticulously design a website that convinces your leads to do business with you.

Therefore, if you have a website that isn’t supplying your business with conversions, or if you don’t have one at all, building one should be your top priority.

2. Create an Email Marketing Campaign

Perhaps one of the most effective ways of generating new business is by starting an email marketing campaign. This type of campaign advertises your products to leads that have given you their email addresses.

Successful Email Marketing Campaigns aren’t direct. These campaigns always provide value to the reader, mainly because people have to see the benefit of giving you their email address.

One great way to converting leads through your email marketing campaign is by taking a personalized approach.

With the right technology in place, you can notice if a lead left your website after building their shopping cart.

You can then send them an email to offer a discount to convince them to pursue the purchase. Keeping emails personalized to each individual can increase your conversions and retarget cold leads.

3. Reach Out to Influencers

Due to the rise of Social Media, people with large followings have a massive voice in the marketplace. Their adherents will usually listen to anything they say if the influencer is an authority in their industry.

For example, video game influencers are trusted advisors who guide their fanbase on which video games to purchase. In the same way, you can reach out to an influencer to help cross-promote your products.

Be sure to only partner with an influencer that aligns with the values of your brand. If your company values eco-friendly products, it doesn’t make much sense to work with an influencer who doesn’t care about the environment.

4. Use Facebook’s Advertising Platform

Facebook has built a prominent advertising platform that millions of businesses around the world use. Since the social media network is home to billions of users, Facebook guarantees exposure for your products if your advertising campaign is well-designed.

Fortunately, receiving exposure and wide-open sales opportunities on Facebook has never been easier. If you want to take advantage of Facebook’s advertising platform, or if you need more assistance with marketing your retail out, contact Agency Partner Interactive today!

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The Pros Of Working With A White Label Marketing Agency

Tips From Professional Digital Marketers

Let’s face it – you can’t do everything. No matter how many hats you wear around the office or if you’re a “Jack-of-all-Trades”, this fact remains.

Does this mean that you can’t Scale your Business to Reach out to a Lucrative Market? Of Course Not. Working with a white-label marketing agency can help you scale your business and receive quality white label Search Engine Optimization (SEO) and white label (Pay-Per-Click) PPC Services for your own Customer Base.

However, many entities are hesitant to allow another business to work under their brand. Below are some of the top benefits of partnering with a White Label Marketing Agency.

It’s Extremely Cost-Effective

Hiring an in-house expert can be taxing on any organization. Not only does it require extensive tools and resources to train new employees, but the risks are also still high.

First of all, full-time employees usually command a benefits package (sick leave, paid-time-off, etc). Next, these individuals can quit at any time. In fact, 30% of U.S. companies said that a Bad Hire Cost Their Businesses more than $50,000.

White label marketing agencies are contracted monthly, allowing you to continue with their white label marketing services if you want or sever the relationship if you’re unsatisfied.

You Can Make More Money

Often, businesses start off by providing one or two services. Over time, however, their customer base may explode and desire additional services.

For example, if you’re a Web Design Agency, you may want to expand into Digital Marketing Agency. Hiring a White Label Marketing Agency can help you fulfill these needs so you can ultimately make more money.

You Can Streamline Your Business

Hiring a White Label Marketing Agency is also beneficial towards streamlining many of your business operations. By making this hire, you can simply invoice your clients while the agency you selected does all of the heavy lifting (customer service, emails, onboarding, etc).

It Frees Up More Time and Focus

By delegating your offerings to a White Label Marketing Agency, you can devote your time and focus to central business issues you can work on.

One important area you can focus on is Building your Brand while your White Label Marketing Agency can focus on helping the clients you already have.

You Can Boost Your Team’s Talent Level

According to a study by MIT, 23% of marketers stated that they needed to recruit better talent to achieve digital maturity. This can often be hard for marketers who press their leaders to hire in-house talent.

With a white label marketing agency, you can be certain you’ll receive assistance from highly-qualified professionals.

Instead of spending massive resources in finding talented individuals and training them, you can build off an experienced agency that can benefit your company right now.

Hiring in-house staff can be tricky because you’ll never know what type of person you’ll be working with until they join your team. With a White Label Marketing Agency, the proof is already there.

Therefore, if you want to take advantage of our White label Marketing Services, Contact Agency Partner Interactive Today to learn more.

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3 Outstanding Modern Web Design Trends

Tips From Professional Website Designers

The internet has come a long way since 2005, and even 2015. New types of stylish website trends are constantly popping up and it’s catching the eye of skilled web designers across the country.

It’s no coincidence that many websites look alike from a structural standpoint. Web developers usually take notice of beautiful-looking websites from their clients and adapt. So, what does this mean for you?

If your website isn’t up-to-date on the latest trends, your prospects could ignore it altogether. After all, people generally spend no more than 15 Seconds on a Website, so your first impression certainly matters.

With that said, here are five of the top business website trends that are taking over the internet.

1. Unique Fonts

The efficacy of a website is determined from every aspect of its appearance, even the font. In this case, many websites are using unique fonts throughout their websites to separate sections and show off their corporate style.

For example, take a look at this landing page from Zero.

Zero Task List
Zero Task List

As you can see, the large font at the top of the website separates the header from the footer, effectively funneling leads where the website needs them to go. 

It’s not enough anymore to have a uniform font, but remember to make sure that the font you choose is applicable on all devices. This is essential for making sure that your prospects can see the same font on their computers and mobile devices.

2. Background Videos

Did you know that the Human Brain Processes Video 60,000 times Faster than Text?

If a picture is worth a thousand words, then imagine how powerful a video can be. For this purpose, background videos can explain the key points of your business for first-time prospects.

You can sell the features and benefits of your products and services, tell your story, or get creative with a simple background video playing in the background.

Nonetheless, if you do consider adding one to your website, remember to give your users an option to mute the video. Some users prefer silence when they’re doing business, so don’t take that option away from them.

 3. Feature Videos

In addition to background videos, feature videos are used to showcase a specific product or service. Since 42% of B2B Customers Watch Videos when Researching Online Services, creating videos that highlight your offerings is an ideal tactic.

Feature videos are great for potential customers because it explains everything they should know about your products or services without them going through massive text or speaking to a customer support representative.

Refining your leads granularly down your funnel always leads to increased conversions. With many people skeptical about doing business online, feature videos are the way to go.

A great example of a feature video in action comes from InVision

Prototyping Mockup Mobile
Prototyping Mock-Up Mobile

















This video explains how users can easily access their app. So, what are you waiting for? Do you want to improve your website’s design and interface?

Contact Agency Partner Interactive today to learn more about how we can help you!

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The Basics of B2B Marketing

Tips From Professional Digital Marketers

Marketing is a universal term. However, it means different things to various types of businesses. Particularly, there are two main types of marketing that relate to specific audiences – B2B and B2C marketing.

In this article, we’ll break down the significant difference in both terms and explain the basics of B2B marketing in particular.

What is B2B Marketing?

Business to business (B2B) marketing is the practice of promoting and selling products to companies. Popular companies that have B2B target audiences is HubSpot, Microsoft, and Adobe.

B2B products or services are typically aimed at helping businesses increase their profits or make operations happen smoother. Popular B2B marketing methods include content marketing, Social Media Lead Generation, and event marketing.

There are distinct differences between B2B and B2C marketing that will be explained in the following section.

What is the Difference Between B2B and B2C Marketing?

Business to consumer (B2C) Marketing is the practice of promoting and selling products and services directly to individuals. Local businesses and restaurants typically have B2C target audiences.

The main difference between B2C and B2B Marketing is the difficulty of sale. It’s much easier to sell anything to an individual consumer. This is because B2B customers must go through a chain of command before they receive the authorization to make a purchase.

For example, a vendor selling a marketing product to Apple won’t likely be in contact with Tim Cook, the CEO of the company. Instead, they’ll be in contact with the marketing manager who must do his or her’s due diligence of researching the product, gaining approval from his or her’s supervisors, etc.

Additionally, B2B companies must use precise methods to reach out to businesses instead of individual consumers.

Unlike B2C consumers, B2B consumers only buy what they need and not what they want.

Therefore, it can be fairly difficult to convince a business to invest their resources in a product or service, while encouraging people to buy a product or service can be simpler depending on their motivation.

Having a great reputation is essential for practicing B2B Marketing as businesses are very careful with who they work with. People, on the other hand, are more willing to work with unknown companies.

B2B v B2C marketing

What’s the Difference Between B2B Sales and Marketing?

B2B sales and marketing may be interchangeable terms, but the end goal of each term is significantly different. In business, marketing entails generating interest in a product or service.

Sales involve the journey of getting a prospect to make a purchase. Once you have received a lead through your B2B marketing efforts, you’ll need to guide them down your sales funnel.

The most standard sales funnel B2B companies use is the Buyer’s Journey. This roadmap features each stage of consumerism, from the moment of awareness to the final point of sale.

B2B sales and marketing are intertwined. Though, these terms have different meanings. As a result, your sales and marketing teams work together to capture and refine leads to boost your revenue.

If you need help in configuring your own B2B marketing strategy, contact Agency Partner Interactive today to learn how we can help you!

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