clutch-global-1000

Clutch Names Agency Partner Interactive as Part of the Global 1000

 

Through the last couple of years, Agency Partner Interactive has developed a reputation for helping businesses double their revenue, even during the peak of covid shutdowns. That feat took a lot of hard work and dedication to pull off, but we did.

Our efforts produced tangible results for our clients and partners, and now we’re seeing those results being paid back. We’re proud to share that Agency Partner Interactive has just been named part of the Clutch Global 1000 for 2021.clutch-badge

Clutch is an independent review platform host to some of the top companies in the world. They use a unique verification process that allows them to determine that all reviews are legitimate before they’re published to the website. When a company can earn multiple high-quality reviews, it is recognized as Clutch leader through a set of annual awards. The Global 1000, however, is even better as it’s only given to the top thousand companies regardless of the industry the world over.clutch-reviews

This is a noticeable step-up for us as a team, and we couldn’t be happier. Our CMO described the award like this: 

This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve very specific business goals, and it is an honor and blessing to do what we do.” – Adam Rizzieri, CMO and Co-Founder of Agency Partner Interactive. 

We’d like to thank our clients and partners who have made this award possible. We know that our success only came as a result of the hard work and dedication from everyone involved. We look forward to continuing to provide digital marketing and website design solutions for companies far and wide in an effort to grow their revenue, improve digital presence, and help them be better at what they do best. 

If you’re looking for a top-tier team to help support your digital marketing or website needs, give us a call. We strive to create results and great experiences for our clients, and this recognition is proof that we are achieving our goals.

web-design-services

Where Can I Find the Best Web Design Services?

Expert Tips For Where Can I Find the Best Web Design Services?

The web has become an integral part of our lives. It’s used for everything from shopping to staying in touch with friends and family. If you are looking for a way to improve your business or personal web presence, then it is time that you start searching for the best web design services around. Many companies offer website development solutions, but not all can provide the high-quality level of service you deserve. We have put together this guide on selecting the right company so that your project turns out just as you had hoped!

When looking for a web design company, it is essential to keep in mind that not all of them are created equal. Some companies focus mainly on the design aspect of website development, while others specialize in coding and programming. It is essential to find a company that can provide you with a complete solution – from designing your site to developing it and maintaining it afterward.

Why Is Website Design Important?

A well-designed website is visually pleasing and will attract visitors to your site. It should be easy for users to navigate through and provide a positive web experience. If you want people to visit your site regularly or purchase from you online, then the design of the sites must grab their attention immediately.

Creating a good first impression is crucial when it comes to web design. If you are looking for a new look, then this may require your current site to be completely redone from scratch. However, if you want an upgrade of the graphics and content on your existing website, that can be achieved through editing or adding some additional pages. If you’re struggling with getting sales or leads, a new website might be the right solution.

Is a Website Good for Marketing?

For many businesses, having a website is now seen as the best way to market their company and interact with customers – both online and offline. A well-designed site will not only improve your web presence but also provide several marketing opportunities for you.

When it comes to an e-commerce website, people expect you to process any orders and transactions online. This means that you will need a secure payment gateway and an SSL certificate to ensure that all data is transmitted securely.

A website can also be used for marketing offline businesses by including a map and contact information. Additionally, it can be used to drive traffic to your physical store locations or even promote special offers and events. A website is a significant investment, no matter what your business is.

Finding the Best Web Design Company

Ask Around

One of the best ways to find a quality web design company is by asking for referrals from friends and family. If someone you know has recently had a website developed, ask them who they used and whether or not they were happy with the results.

Sites like Clutch and UpWork also offer a great way to find quality web design companies. They have many reviews and ratings from clients who have used these services in the past and let you ask for a quote right on the website.

Check Their Portfolio

When deciding on a web design company, it is important to look at their past work. This will give you an idea of the quality of their designs and how well they can meet your needs. Be sure to ask the company for a portfolio of websites they have designed in the past, including small and large projects. If you are not happy with what you see, it is best to move on and find another company.

Get Quotes

Once you have narrowed down your search to a few companies, be sure to get quotes from each of them. This will give you an idea of how much the project will cost and help you make a decision based on price. However, do not make your decision solely based on price – be sure to look at the quality of their work as well. Never choose a web design company solely based on price.

The best way to get a good deal is by negotiating with a web design company. They will often be willing to give you a discount if you agree to have them start working on your project right away. Many companies offer additional services other than web design. If you’re interested in any further services, the company might be willing to negotiate more.

Understanding the Cost of a Website

The cost of a website is not just the design and development of the site. It also includes website hosting, domain name registration, monthly or annual SEO services, and web maintenance fees. The cost of a website can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the project.

When it comes to website design, you get what you pay for. If you’re looking for a cheap website, you will likely be disappointed with the results. A high-quality website should look great, function well, and be easy to use. It is important to remember that a website is an investment, and it is worth spending money on a good design company that can help.

Where to Find the Best Web Design Services?

When looking for companies to get quotes from and see their portfolios, the best option is to check out sites like Clutch and Design Rush. These sites offer a great way to find web design companies that you can trust. They have many reviews and ratings from clients who have used these services in the past, so you will be able to see what other people think of them before signing on with any company.

Sites like Clutch also let you request quotes right on their website, making it easy to compare prices and services.

Get a Quote

Agency Partner Interactive is a top-rated website and marketing company. We have experience working in eCommerce, home services, and many other industries. If you’re looking for a beautiful website and extraordinary online experiences, contact us today!

amazon-aws

Amazon’s AWS suffers its third outage this month.

 

This morning, AWS customers around the world were hit with yet another outage. It’s the third time this month that Amazon Web Services has gone down, and many are wondering why Amazon has not been more proactive in protecting them from these outages.

These outages go beyond just Amazon services and effects programs that use AWS. Including Epic Games, Asana, Slack, and Imgur. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward. This is the third time AWS has gone down in recent weeks. While this particular outage was less widespread than the previous, which affected streaming sites like Netflix and Disney Plus.

While the current outage may be resolved, downdecter.com is still receiving reports of AWS errors. Amazon Web Services is one of the largest and most popular cloud services globally. It’s used by many large companies, including Netflix, Hulu, and even the US government.AWS outages are becoming more common and more severe. And until Amazon takes steps to prevent them, they will continue to make headlines.

web-design-and-development

What is Web Design and Development?

Expert Tips For What is Web Design and Development?

It is difficult to imagine web design and development without thinking about the web. What would be the web if there were no websites, web browsers, or any of these devices? The web has been around for a long time – it started as a military project back in 1969. It was only until 1989 that Tim Berners-Lee created what we now know as the World Wide Web (WWW).  

Web design and development is a term that is used to describe how an online business can create their own website from scratch or through updating existing sites. This blog post will explore what web design and development entails, who does it, why you should consider using web designers, like Agency Partner Interactive, and how they help your business grow both on and offline. 

Web design and web development rely on two different factors: web designers focus their efforts towards the look of a website, whereas web developers work with coding languages to produce websites that are interactive and targeted to specific audiences. Web designers take into consideration what colors best represent your brand or business, how customers should navigate around the site, where they should be directed, how they should respond to certain stimuli on the web page, and what information is most important. 

The web designers at Agency Partner Interactive are experienced in creating websites for a range of different types of businesses including restaurants, lawyers/solicitors, small business owners, or even doctors if that’s what your company does.  

What is Web Design? 

Web design refers to the design of websites on the internet. It is the process of creating web pages and their visual elements. Typically, web design is done by a web designer who will use various graphics software to create images, logos, and buttons for a website. A good website design is easy to use and web designers should always keep their target audience in mind. 

Web design is not just about images and colors – web designers must also take into consideration the user experience of a website. The goal is to create an easy-to-use, yet visually appealing web page that will attract visitors and encourage them to visit again.  

A web designer also focuses on the site being responsive and accessible on multiple devices. A website that is only designed for a computer, will not look great on a mobile device. A great web designer will keep this in mind as they’re building a website. 

The web developer will then take these designs and turn them into a functioning website by adding text, coding HTML and CSS, and ensuring that everything works perfectly.  

What is Web Development? 

Web development is the process of creating web applications and websites. A web developer will use various coding languages to create web pages that are interactive and can be used by a wide range of people. Web developers take the websites designed by the website designers and make them come to life.  

Web development is the process of transforming web pages from a designer’s mockups or wireframes into fully functional web applications. The main role of web developers is to turn designs created by web designers and other team members as per client requirements, into reality on the web. 

Web developers typically use PHP, Ruby on Rails, Python, or ASP. NET to code web pages. They must also ensure that websites are responsive and work on all devices, from smartphones to desktop computers.  

Web development is a complex process, but it is essential for any business that wants to create an online presence. A good web developer will be able to create a website that looks great and functions perfectly – this is the web design process in a nutshell. 

Web designers work with web developers to create websites that are both aesthetically pleasing and easy to use. If you have ever used Google, visited Facebook, or checked your emails on Outlook then you have experienced web development first hand!  

A web designer is not the same thing as a web developer – they must work together to create a website that is perfect for your business. If you’re looking for a new website or want to update your current site, then be sure to contact Agency Partner Interactive. We are web design and web development experts and can help take your business to the next level. 

Why Web Design and Development is Important 

Web design and web development are important for any business that wants to create an online presence. A website is the first impression that a customer will have of your company, so it is essential to make sure it looks good and functions perfectly.  

In addition, a well-designed website can help you attract more customers and increase sales. Web designers and developers must work together to create a beautiful and functional website.  

Finding the Right Web Design and Development Team 

When it comes to web design and development, it is important to find a team that you can trust. The team at Agency Partner Interactive has over 15 years of experience in the web design and web development industry.  

We have worked with a wide range of businesses, from small business owners to restaurants, doctors, and lawyers/solicitors. It’s important to hire experienced web designers and developers who are used to working together. Our web design and web development team will work with you to create a website that is perfect for your business.  

We are passionate about web design, web development, social media marketingsearch engine optimization (SEO), conversion rate optimization (CRO) – basically any tactic you need to grow your company online! 

If you are looking for a new website or want to update your existing site, then you should consider working with a web design and development agency like Agency Partner Interactive. We can help you create the perfect website for your business, no matter what it may be. 

Contact us for a free quote and learn why businesses just like yours trust Agency Partner Interactive to build their web presence. 

Fox Business: Peloton had no plans for viral ad prior to Sex and the City premiere

Originally published on Dec. 15, 2021 at FoxBusiness.com, Written by Tyler McCarthy

Peloton made lemons out of lemonade in a big hurry after it got some negative attention during the “Sex and the City” spinoff “And Just Like That…”

A brief ad that clocks in at less than a minute was quickly thrown together featuring Mr. Big actor Chris Noth narrated by Ryan Reynolds that seemingly pivoted the attention the brand was getting from the show and refocused it into a now-viral video.

[Spoiler Alert for “And Just Like That…”]

The first episode of the series sees Mr. Big suffer a fatal heart attack following a rigorous workout on his Peloton bike led by real-life Peloton instructor Jess King. After that fateful moment, the company saw its stock drop as people mourned the loss of the fan-favorite character and jokingly or not blamed his Peloton workout.

Mere days after the premiere and the ensuing fallout for Peloton, it was able to work with Ryan Reynolds’ Maximum Effort brand to get the viral ad out that features Noth alive and well on a romantic getaway with King as they express the health benefits of cardiovascular exercise provided by Peloton.

Speaking to Fox Business, a representative for Peloton noted that it had no formal product placement agreement with the HBO Max series. Instead, it was viewed by the company as a casting opportunity for one of its instructors. It didn’t even foot the bill for the bike that was used in the scene.

In addition, the company noted that there was nothing in the works prior to the episode premiering. Instead, it was able to swiftly work with Reynolds’ Maximum Effort agency, which recently acquired MNTN and its new Creative-As-A-Subscription service, which Peloton was an early supporter of. As a result, the lines of communication were already in place and both companies were able to be nimble and get the reactionary ad up quickly.

“Together, we created a video to reinforce the important health narrative that Peloton and cardiovascular exercise are good for you, and help millions of real people lead long, happy and healthy lives,” the company’s statement reads.

This is in keeping with information that Reynolds gave to The Hollywood Reporter in which he noted that he was able to get Noth on board quickly while Peloton and Maximum Effort got the ball rolling on the commercial.

“Chris was in right away but it was a whirlwind. For all of us. I certainly helped secure Chris but Maximum Effort has built itself on challenges like these so, while never ever easy, the secret is practice and not losing heart when challenges inevitably occur.”

“The response has been great,” Reynolds added. “It’s been really satisfying to work so hard so quickly towards something which is this much fun and have it work out. I think people like to see the spirit of Maximum Effort — that we want to have fun and bring people together but not ever at anyone’s expense.”

According to Adam Rizzieri, co-founder and Chief Marketing Officer with Agency Partner Interactive, the swiftness with which the ad was able to capitalize on the conversation surrounding Peloton was key. Although the heat on the company was negative thanks to the show, he thinks the ad was a big, positive chess move for the company.

“The drastic fall of Peloton’s value seemed to be a perfect visualization of Mr. Big’s death – they both fell unexpectedly and rapidly,” he told Fox Business. “But some great marketing is playfully turning an on-screen loss into a win. As we approach the peak of holiday shopping I think this could be extremely timely for Peloton relative to its competitors. At this stage in the game, it’s all about brand awareness, pricing, and fulfillment.”

Rizzieri concluded: “In just 38 seconds, Peloton tees up holiday purchasing ahead of New Year’s resolution season, complete with a toast from “Mr. Big” stating, “to new beginnings.”

© 2022 Fox Business. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

Twitter New CEO Parag Agrawal - Adam Rizzieri Newsmax

Newsmax: New Twitter Boss Agrawal a ‘Puppet’ for ‘Establishment Leadership’

Originally published on Dec. 02, 2021 at Newsmax.com, Written by Marisa Herman

Many Twitter users — even some of the most vocal critics of founder and outgoing CEO Jack Dorsey — are worried about just how “free” their speech will remain once Parag Agrawal takes the helm of the microblogging behemoth.

Dorsey on Monday announced he was stepping down immediately and would be succeeded by Agrawal, the company’s chief technology officer. The news almost immediately sparked concern among social media experts who sounded alarm bells about the potential for more onerous and widespread censorship and speech crackdowns under the new regime.

“He isn’t a guy who cares about the First Amendment or the Constitution,” digital marketing expert Adam Rizzieri said.

Agrawal certainly hasn’t done himself any favors given previous statements like his Nov. 2020 boast: “Our role is not to be bound by the First Amendment … focus[ing] less on thinking about free speech, but thinking about how the times have changed.”

Agrawal, who first joined the company in 2011 as an advertising engineer, wasted no time after taking over, rolling out a new policy that almost assuredly will limit speech on the platform.

Just one day after Agrawal stepped in as the new boss, Twitter announced a ban on sharing images or videos of private individuals without their consent.

Twitter outlined the new “private information” policy in a vague — but concerning — blog post.

“When we are notified by individuals depicted, or by an authorized representative, that they did not consent to having their private image or video shared, we will remove it,” the company explained. “This policy is not applicable to media featuring public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse.”

Rizzieri swiftly speculated that the new policy potentially spells the end of the many viral memes — especially if they’re conservative — that would likely be banned from the platform under the new policy. He also worried about how the change could lead to additional censorship of important issues such as elections or public health.

“If that conversation isn’t allowed to flow freely, it’s a problem,” he said. “It’s going to make Twitter even less competitive than they already are.”

Andrew Selepak, a social media professor at the University of Florida, said the new policy announcement may actually have been timed to take some of the focus off Agrawal as he settles in.

“The timing of it takes attention off of him and puts it on the platform,” he said. “It could have been purposefully timed.”

Selepak noted that Facebook has used similar distraction tactics when in the hot seat. Whenever the media was deep into a news cycle about Facebook’s potential role in the Jan. 6 Capitol breach or privacy issues that may threaten users’ data and anonymity, he said the company has tried to change the focus.

The most recent such shift, amid a “whistleblower’s” testimony to Congress, was Facebook’s shift toward the “metaverse” — an idea of what the “new” internet would look like.

But Selepak pointed out that if the new Twitter policy is applied fairly and judiciously and can be used to prevent people from being “doxed,” or exposed maliciously, it will have “tremendous value.”

But he said questions such as “who” it will protect and “how” the policy will be used, still don’t have clear answers.

Ultimately, he said it will be Agrawal who will be the one answering why “one person is protected from being doxed and another person isn’t protected.”

Overall, Rizzieri doesn’t expect too much of a change due to the switch from Dorsey to Agrawal.

“Dorsey leaving Twitter has been a long time coming,” he said. “It’s not actually a big change here just because this CTO really is kind of Dorsey’s bobble head.”

He doesn’t foresee Agrawal bringing forth innovative ideas that will provide a better experience for users or strengthen the growth of the company from a business standpoint.

“I don’t think he will do anything positive for the company,” Rizzieri said. “I don’t see growth with its current structure.”

Considering Twitter is mostly an “echo chamber for liberal elitists” and conservatives who do use the platform already “expect to be attacked,” he doesn’t believe much will change under Agrawal’s leadership.

Rizzieri said the fact that Dorsey showered his successor with a glowing endorsement and highlighted his involvement in the company over the past decade indicates that the new face is merely a “puppet for Twitter’s establishment leadership.”

Selepak also agrees that Agrawal’s unanimous support from Twitter’s board of directors and praise from Dorsey should be “taken with a grain of salt.”

“The decision was made not to hire a business person to run the company,” he said. “The person in charge of the company is an engineer.”

He pointed out that Agrawal brings the perspective of “how can we make this platform work better?” to the table and hasn’t been forced to figure out how to make the company profitable or how to navigate a PR crisis.

“There’s going to be a lot more scrutiny on him and what he has said in the past and what decisions are made,” Selepak said.

Rizzieri also found it interesting that Twitter gave Agrawal the nod for the top job.

Typically, if a company wants to implement change and innovate, he said they tend to bring in an outside person to take charge — not someone who has been employed by the company for a decade.

With Twitter execs touting Agrawal’s involvement in “every critical decision Twitter has made,” Rizzieri said it is important to take a close look at the outcomes of those decisions.

He pointed out that Agrawal was around for the company’s decision to ban former President Donald Trump from Twitter while allowing terrorist organizations like the Taliban to have an active presence and also was a key leader when Twitter was determining what posts are considered “misinformation.”

And despite complaints of conservative voices being silenced under Dorsey’s leadership, Dorsey did openly promote free speech. When confronted by lawmakers, he was more apt to fight back on the grounds that the government should not serve as social media’s “free speech police.”

Since Agrawal hasn’t had to be the face of the company, i.e., figuring out how to market it to new users, showing consistent profitability under his leadership to shareholders, or discussing things that are “political in nature,” Rizzieri said what kind of leader he ends up becoming really “remains to be seen.”

“It is easy for him to talk big words when he isn’t in the driver’s seat,” Rizzieri said. “Now that he is, he will be responsible for what he says. His first meeting with Congress will be very telling.”

 

© 2022 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

brand-building-strategy

Brand Building: Is Web Design an Effective Marketing Strategy?

Expert Tips For Brand Building: Is Web Design an Effective Marketing Strategy?

A great website is the backbone of any marketing strategy. A company’s web design and digital marketing efforts will set them apart from its competition. Web designers can provide companies with a distinct look, which helps to build brand identity and gain more customers. This article discusses how effective web design and digital marketing can be for your business!

Brands large and small spend a lot of time, money, and energy building a great website. And for a good reason. A website can help a business gain more customers, increase revenue, and expand its reach.

The first step in building your brand is understanding how web design works with marketing efforts to achieve the desired result. Digital marketers need to align their marketing efforts with measurable goals and objectives under one strategy.

Many things go into creating a website that will help boost your digital marketing efforts. This includes search engine optimization (SEO), bounce rates, responsiveness, load time, and more.

One of the most important aspects of a great website is its design. If it’s not visually appealing, users will leave your site without taking any other action. In fact, 47 percent of web users say that they judge a company’s credibility based on their website design alone!

Building Your Brand Through Web Design

To build a brand, you have first to understand who your target market is and what they want from your business.

Once you know this information, it’s up to the digital marketers of a company to come up with creative ways that will help their web design stand out among competitors in the industry. This includes using great colors, images, and UI/UX design.

Using professional web designers and digital marketers to help make sure your website is aesthetically appealing and able to convert visitors into customers is a great idea.

By using web design as an effective marketing strategy, companies can build their brand by becoming recognized as experts in their industry. This will help them gain more customers and increase revenue over time!

User Experience

A poorly designed and maintained website will greatly affect your customer’s experience. A website with a bad user experience will turn off web users, and they won’t want to return or share your site.

If a company’s digital marketing efforts are not cohesive, it can lead to the opposite effect of what was intended — people seeing their brand negatively instead of an authority figure in their industry. This is why load time is the easiest fix on your site.

If you have a lot of videos and images on your site, make sure the resolution is set to medium quality so it doesn’t affect page load time. For example, restaurant web design companies know that users don’t have patience for graphics-heavy online menus and will quickly leave a page that takes too long to open. Building your website with the user experience in mind will build brand loyalty and gain more customers through your web design.

Web Design and SEO

The way a site is designed can affect SEO or search engine optimization. When designing your website, make sure you’re catering to the standards of Google and other large search engines. You want your website to be indexed by their robots and have a proper robot.txt file.

Today, Google uses over 200 signals to determine how a site should rank. And according to Forbes magazine, if your website is not mobile responsive, you will lose out on valuable SEO traffic from people searching the web with their phones! Digital marketers and web designers alike need to understand that search engines have evolved greatly since the early days of the internet and keep up with the trends.

Make sure you’re also following best practices for SEO, as this will help improve your site’s ranking in search engines. This, in turn, will result in more web users finding your way.

Optimizing Your Website for Conversions

If your web design is not optimized for conversions, it won’t help your digital marketing efforts.

Conversions are defined as actions that users take on a website, such as signing up for an email list or buying something from the online store. The more people who convert and interact with your business, the higher you rank in search.

A complex website without an easy way to contact or purchase items will have fewer conversions.

Ensure that all the important information is easy to find on your website and properly formatted for a positive user experience. An easy-to-navigate website with a strong call to action, or CTAs, will perform well. Web designers should always be focused on conversion optimization when creating a website.

Tracking Users on Your Site

Once your website is built, you’ll want to set up tracking to watch what people do on your page. While this might sound creepy, all the information sent to software such as Google Analytics is anonymous.

A great way to check on how your customers interact with your site is by utilizing Hotjar and Crazy Egg programs. These programs allow you to see recordings of people using your website, where they are clicking, and how long they are spending on each page.

By tracking users on your site, you’ll be able to make changes and improvements that will help increase conversions and keep people interacting with your brand.

Website Design Made Easy

If you’re looking for help with your brand, give Agency Partner Interactive a call! We’ve helped brands just like yours build beautiful responsive websites that are SEO friendly and have high conversion rates.

Whether you are an e-commerce brand selling your products online or a home services company, we can help you take your brand to the next level.

For a free quote on website design and digital marketing servicescontact us today!

it-staffing-solutions

IT Staffing Solutions: Scale Your Business Quickly and Easily

Expert Tips For IT Staffing Solutions: Scale Your Business Quickly and Easily

Your business is booming, but now you need more support than your current employees can handle. When looking for IT staff, you can hire someone on your own and hope that they can handle the workload. Or you can go with an IT staffing company that will provide you with the right resources and support when it comes to scaling your business.

IT staffing solutions are perfect for businesses that need to scale quickly and easily. An IT staffing company will have a large pool of resources available so you can find the best fit for your specific needs.

Many have heard of IT staffing but don’t know what it is. IT staffing refers to the process of employing temporary or contract workers who are skilled in information technology systems. This allows for flexibility and scalability in an organization’s IT department. Let’s take a look at some reasons why hiring IT staff can benefit your business!

What is IT Staffing?

IT staffing is the process of contracting your IT staff. This offers not only flexibility for your business but also gives you access to top IT talent from all over the world. You can use onboard a new IT employee or team in record time!

IT staffing services are an excellent way to supplement your company’s IT department. Hiring contract or temporary workers allows for more flexibility than full-time employees without sacrificing the quality of service. Perhaps you’re at the beginning stages of building a team and need some extra bodies to get up and running quickly?

Or maybe your long-term employees are on vacation or out of the office for an extended period of time? IT staffing services can help you cover these gaps without hiring a full-time employee.

Who Needs IT Staffing?

Small businesses, in particular, can benefit from using IT staffing solutions. When your business is just starting, it’s essential to be frugal and efficient with your resources. Hiring contract workers instead of full-time employees is a great way to do this. You can also scale up or down as needed, depending on the demands of your business.

Does your business need a dedicated IT staff to help grow your business? IT staffing solutions can offer a customized solution that fits your business. You’ll have access to the best talent in the industry, and you won’t have to worry about hiring and training a full-time employee.

It can be difficult for businesses to find qualified employees in today’s economy. IT staffing solutions offer a great way to get access to top talent without having to go through the hassle of recruiting and interviewing.

How do I get IT Staffing?

If you’re interested in IT staffing solutions for your business, the first step is to contact an IT staffing agency. They will work with you to assess your needs and find the perfect fit for your company. You can also browse through their database of qualified candidates to find the best talent for your specific project or role.

Finding an IT Staffing Agency

The first thing to look for when finding the right IT staffing agency for your business is to make sure they have a good reputation. Ask around and do your research to find an agency you can trust.

Agency Partner Interactive has been offering IT staffing solutions for businesses just like yours. We have access to top IT talent across all industries. We understand the intricacies of hiring for different positions and projects, so you can trust us to find exactly what your business needs!

To learn more about our IT staffing solutions or any of our other services, contact an Agency Partner Interactive representative today. A member of our team will work with you. The next thing to look for is experience. Ensure the staffing agency has to experience in the IT industry and knows how to properly screen and assess candidates.

The next thing to look for is experience. When finding the right IT staffing agency, you want to ensure they are experienced in finding top IT talent. This is extremely important because you want to ensure the agency can find quality workers that will fit your specific needs.

The last thing to look for is an agency that offers a wide range of services. This way, you’ll be able to get all of your IT staffing needs met by one company.

Agency Partner Interactive offers a wide range of services and has experience staffing companies of all types. We understand what it takes to find quality workers that fit your needs, and we’ll work with you every step of the way.

Contact an Agency Partner Interactive representative today if you’re interested in IT staffing solutions for your business! We’d love to help you get started on a long-term project or temporary role so that you can scale your business quickly and easily!

Getting Started with IT Staffing

Now that you’ve found a good IT staffing agency, it’s time to hire some employees! Here are a few tips to help you get started:

– Make sure the agency has good references before hiring any workers.

– Go over their resumes and assess which candidates would be best for your specific project or role.

– If it’s a long-term assignment, you may want to have them sign an NDA so that they can’t share any sensitive information.

– After you have chosen a candidate, contact the agency so they can handle all of the paperwork and background checks for you!

If your business is looking to hire an IT worker or team, reach out to us today at Agency Partner Interactive! Our experienced teams will help find top talent that fits your unique needs.

mobile-app-development

Your Ultimate Guide to Mobile App Development in 2022

Expert Tips For Your Ultimate Guide to Mobile App Development in 2022

Mobile app development is no longer just for the big players. It’s time to stop thinking of mobile apps as a luxury and start thinking of them as integral to your business strategy. If you’re reading this blog post, it means that you are probably starting to think about mobile app development. 

You should be!

This article will provide you with some insights on what trends we see coming in 2022, so you can plan accordingly.

What is Mobile App Development

Mobile app development is developing mobile applications for smart devices, such as smartphones and tablets. Mobile apps are designed to run on your smartphone or tablet device. They are usually developed with a specific end-user in mind, focusing on what makes them unique compared to other platforms.

The most common mobile app stores are the Apple App Store and the Google Play store. Apps are built using different programming languages, including Java, Swift, Dart, C#, and HTML 5.

Why is Mobile App Development Important?

Mobile app development is important because it allows businesses to create custom mobile applications to help them achieve their specific goals. For example, a business might want to develop a mobile app that helps customers make purchases or access information about their accounts.

Mobile apps can also be used to collect customer data, which can improve marketing efforts and create a more personalized experience for customers. Mobile apps are projected to generate $693 billion in revenue for 2021 from app stores, in-app purchases, and in-app advertising.

What is a Mobile App?

A mobile app is a software application that runs on your smartphone or tablet device, allowing you to easily access information from various services right in front of you, no matter where you are. This means that it can be used for business and personal use case scenarios. An average smartphone user spends 35 hours per month using mobile apps. Apps like TikTok are set to have a revenue of over $2.3 billion dollars in 2021.

What’s New?

This article looks at the latest mobile app development trends in 2022. Here are some of the things you can expect for your business to have an advantage over others:

Blockchain Technology

While blockchain used to be synonymous with cryptocurrency and anonymous transactions, it can be used for decentralized data storage. Each record has a timestamp and unique hash value that cannot be altered without changing all subsequent blocks.

This can be helpful when protecting user data and preventing data breaches. Apps backed by blockchain technology are end-to-end encrypted, meaning no one can access them without having specific encryption keys. With the rise of NFTs (non-fungible tokens), we expect blockchain to be a big player in 2022.

Touchless UI

Apps that utilize other input methods, such as voice and gesture control, are becoming more popular. We predict that there will be a surge in the use of touchless user interfaces (UI), which allow users to interact with apps using natural gestures and speech.

There is a strong use case for voice applications, especially with Google Assistant and Amazon Alexa becoming more popular than ever before. This is great news if you own an Alexa or Google Home.

Augmented Reality

While augmented reality, AR, has been around for some time, it is now being used in apps at an increased rate. This trend will continue to increase over the next few years as AR becomes more mainstream and better integrated into mobile devices. Sellers, for example, can utilize AR to show how their products will look on a customer or in a customer’s home. We expect AR to become more popular in 2022, offering users a more personalized experience.

Machine Learning / AI

As AI technology continues to improve, machine learning will become a more significant part of daily life for many people worldwide. Machine learning helps computers learn and adapt to new information, while AI can complete tasks without requiring any instructions. Both machine learning and AI can be used in mobile apps for a variety of use cases such as:

  • recommending content based on your interests, likes, and dislikes
  • understanding user behavior better than ever before so brands can offer them more personalized experiences
  • facial recognition for added protection in mobile apps

5G

We expect the rollout of fifth-generation, or “5G,” wireless technology, also known as “the internet of things,” to impact mobile app development in 2022 significantly. This is because it will allow for faster download and upload speeds, which means that more data can be processed quickly without any lag time.

Wearables

Wearables, such as the Apple Watch and Fitbit, are becoming more popular each year. This presents a unique opportunity for mobile app developers to create apps that can be used on these devices. In 2022, we predict that even more wearable devices will be released on the market, so it’s essential to think about how your app will integrate and work with this kind of tech.

VR

With Facebook’s announcement of the Metaverse, we expect VR or virtual reality to play a significant role in 2022. VR allows users to experience digital environments and interact with them as if they were there. This can be used for a variety of purposes, such as:

  • education: giving students the ability to explore different parts of the world without leaving their classroom 
  • entertainment: immersing users in new and exciting worlds
  • business: training employees in new scenarios
  • medicine: allowing doctors to practice difficult procedures before ever touching a real patient

VR can be used for entertainment, but it is also the next computing platform. There are many ways that VR will benefit mobile app development in 2022 and beyond.

Are You Ready for 2022?

Here at Agency Partner Interactive, we are excited for what the future holds. We know that mobile app development is constantly changing, and we want to help you reach your business goals in 2022 and beyond!

If you’re thinking about developing an app but aren’t sure where to start, contact us today!

video-animation-apps

The 10 Best Animation Apps For Making Eye-Catching Videos

Expert Tips For The 10 Best Animation Apps For Making Eye-Catching Videos

Here at Agency Partner Interactive, we are bullish on video. We all know the marketing power behind video marketing. It’s a powerful tool that can be used by any size business to connect with their customers and prospects in an emotional way, and it is one of the most shared types of content on social media. But, this doesn’t mean you have to hire a production company or spend thousands on professional-level equipment to make high-quality videos for your marketing campaigns. There are plenty of animation apps available today that give you the ability to create eye-catching marketing videos without having to break the bank!

In fact, marketing videos don’t have to be perfect. They just need to get your point across and connect with your target audience in a way that is authentic and relatable. No one wants an overly produced video where someone looks like they are reading straight from a teleprompter. People want authenticity!

There are so many video platforms out there, how do you know which one to use? What’s the best marketing video animation app out there? We have a list of ten marketing video animation apps that will help you create high-quality marketing videos for your business.

From Adobe Spark to Flipaclip, we break down each marketing video animation app and share why it is great for any size company or agency looking to add videos into their marketing deck.

Adobe Spark

If you’re in marketing, there is no doubt you know the powerhouse that is Adobe. Adobe Spark is one of the marketing video animation apps that is part of Adobe’s family. With this marketing app, you can create graphics and marketing videos for your business or brand without needing to know how to use complicated software like Photoshop. It has templates built-in already so all you have to do is choose one, or start from scratch, upload images/videos from your computer, and you’re done!

Adobe Spark has a free version, as well as a premium version starting at $9.99 per month.

Canva

Canva is a great marketing video animation app for creating designs and graphics. It is also free to use, which makes it perfect for small businesses or those on a tight budget. With over 600 templates to choose from and easy drag-and-drop tools, you can create any kind of marketing graphic or video you need without having to hire a designer. With tons of templates, you’re bound to find a design that works for your business, or you can build one from scratch.

Canva has a free version and a pro version for $119.99 per year or $12.99 per month.

Flipaclip

If you like the style of old-school animation or flipbooks, Fliipaclip is a great choice for you! It is a marketing video animation app that allows you to create frame-by-frame animations on your phone. All you have to do is upload some images, or draw them in the app, then share it on your page as a Gif or video!

Flipaclip is available for free via your favorite app store, but has premium features available as well.

PicsArtAA

PicsArt is a marketing video animation app that allows you to do more than just animate. With PicsArt, you can also add text, filters, and stickers to your videos for extra pizzazz! Create your own animated emojis using the Emoji Me feature.

PicsArt is free to download but does have in-app purchases.

Animation Desk

Animation Desk is another marketing video that utilizes frame-to-frame animations. It is available for both Android and iOS devices. This marketing video animation app has a wide variety of features, such as the ability to add sound effects and music, create storyboards, and even collaborate with other animators!

Animation Desk is available for free on iOS and Windows 10 but has a premium subscription as well.

Animoto

Animoto is a cloud-based video creation app that you might be familiar with. It allows anyone to create marketing videos within minutes! With Animoto, all you have to do is select from one of their many templates, upload some images and/or videos, then pick the style of music for your marketing video. You can also change up font styles to match your brand!

Animoto has a free standard and their basic plan starts at as little as $96 a year or $16 a month.

Powtoon

Powtoon is another marketing video animation app that allows you to create animated marketing videos without the need for expensive software. With Powtoon, you can select pre-built templates of animated characters or video templates, backgrounds, props, and much more. Upload your own voice-over and background music for a great marketing video.

Powtoon is free for personal use but has premium subscriptions starting at $228 a year.

Stop Motion Studio

Stop Motion Studio is a marketing video animation app that allows you to create marketing videos using stop motion. It has a frame-by-frame editor with tools for animating objects and backgrounds, as well as multi-layered soundtracks!

Stop Motion Studio can be downloaded on iOS devices free of charge but does have some premium features available.

Blender

Blender is a marketing video animation app that can be used to create both still and animated graphics. It offers an expansive library of materials, textures, and models to use in your marketing videos. With Blender, you can create incredible 3D CG videos. You can also create your own using the built-in tools Blender has to offer!

Blender is 100% free for any purpose, but consider donating if you enjoy the software!

Animate it!

Animate it! is a marketing video animation app that offers a wide variety of features for creating your own marketing videos. With Animate it!, you can create storyboards, animate characters, and props, add sound effects and music, and so much more!

Animate it! is available for purchase on the App Store for $14.

If you’ve tested these apps and need some more support creating stunning marketing videos, contact Agency Partner Interactive today! We have marketing video experts who can help you create the best marketing videos for your business. Contact us or call us today!

linkedin-business

How to Market with LinkedIn: Tips and Tricks

Expert Tips For How to Market with LinkedIn: Tips and Tricks

LinkedIn is a social media platform for professionals, and it’s one of the most powerful tools in B2B marketing. Linkedin has powerful targeting tools that allow you to reach exactly who you want to market to. This blog post will go over ways to use Linkedin as a marketing tool and help your business grow!

Set Up Your Profile

The best way to start marketing on LinkedIn is to be on LinkedIn! Make sure your profile is complete and up-to-date. This will give people a good idea of what you do and how to reach you.

Make sure to keep your profile up-to-date with any achievements, certifications, and courses you have taken. Linkedin is a social media platform for professionals, so it’s essential to have your profile set up as well as your business page!

Set Up Your Page

This will be the face of your business on LinkedIn. Linkedin is a platform for professionals, so it’s essential to make sure your company page looks professional. Linkedin has an easy-to-use design tool where you can customize the look of your LinkedIn page! Make sure to include information about your business, recent news or promotions that are going on, and all contact information. Linking out to your website and blogs are a great way to gain more organic traffic to your site.

Define Your Audience

We talk about defining your audience a lot at Agency Partner Interactive because it’s one of the most important steps! LinkedIn offers powerful targeting that allows you to reach people based on their job title, industry, company size, and more. Linkedin is one of the best platforms for B2B marketing because it allows businesses to target people looking for and can benefit from your services.

Build Your Network

One of the most powerful features of Linkedin is who you can connect with on Linkedin. Linkedin also has groups you can join depending on your business type or location! This will allow you to build a community of customers that may have had similar interests as well! Consider adding connections with people who are your ideal audience. Adding more people will grow your organic reach!

Create Content

LinkedIn is a great place to share content! You can share articles, infographics, videos, and more. Please make sure the content you’re sharing is high-quality and relevant to your audience. LinkedIn also has a feature that allows you to publish long-form posts on their site. This will let you go in-depth and get more detailed than you would on other platforms.

Make Sure Your Page is Searchable

If someone can’t find your profile or business via search, they won’t be able to engage with you. Make sure you have keywords in your profile relevant to your audience. Linkedin has a great tool that can help you optimize your Linkedin for search! If you have employees, make sure their profiles are up-to-date and linked to your page.

Take Advantage of Analytics

One of the best features Linkedin offers is analytics. This will show you who’s been visiting your page, what they’ve engaged with most on social media, and much more. Linkedin will also show you who is engaging with your posts and how to reach them! Linkedin shares this information to give B2B marketers a leg up and to be able to target more effectively.

Congrats, If you’ve made it this far through the article…you’re doing great! Linkedin offers so many powerful tools for B2B marketing that can help any business market better using their platform. 

Use Media to Improve Engagement

LinkedIn offers many different types of media, and all allow you to engage with your target audience better. Linkedin will enable users to share images and videos directly on Linkedin! Who doesn’t love a beautiful photo or fun video? This is great for B2B marketing because it will help content go viral more efficiently than just text-based posts.

Increase Your Reach

One way to increase the reach and followers of your LinkedIn page is to add a Follow button to your website. This will allow website visitors to follow your Linkedin page without having to leave your site! You can also embed Linkedin posts on your website, which is a great way to keep followers updated on what’s going on with your company.

LinkedIn is a powerful social media platform for businesses of all sizes! Ensure you’re taking advantage of all the features, as most of them are free to use.

Highlight Great Performing Content

Remember the analytics tools we talked about? Linkedin will show you which content is viewed, commented on, and shared the most. Linkedin shares this information to help BtoB marketers better market their business! You can take advantage of this by boosting your top-performing content to get more views on this post and your page.

Target Your Audience with Paid Ads

The advanced targeting that LinkedIn offers is perfect for advertisers. LinkedIn allows you to target people based on their job title, company size, and more. LinkedIn is great for BtoB marketing because it will enable businesses to target people looking for and can benefit from your services!

We’ve found that offering eBooks or WhitePages perform well on LinkedIn. Consider creating a document that you can share with your leads in exchange for their information.

Ready to Get Started?

If you’re ready to level up with LinkedIn marketing, consider partnering with an agency with proven LinkedIn results. Agency Partner Interactive is a digital marketing agency that specializes in Linkedin marketing. We have years of experience helping businesses reach their target audience and generate leads.

If you’re a B2B company looking to boost your lead generation, give us a call today! We can help you get more leads and get a better ROAS (return on ad spend).

Want to learn more about B2B marketing?

Check out these articles:

What is B2B Marketing: Definition, Strategy, & Trends

What is B2B Lead Generation

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

social-media-services

8 Social Media Services That Agencies Should Offer Clients

Expert Tips For 8 Social Media Services That Agencies Should Offer Clients

Less than a single generation was all the time it took for social media to go from a place for electronically exchanging information and virtual community to a crucial modern marketing tool that’s fundamentally changed the future of the entire industry. Marketing and advertising agencies have smartly responded by adding social media services, but which ones should a company look for when shopping around for the right agency to trust with their business? We’ve gathered our top 8 here…

  1. Platform-specific social media services

They might all be social media platforms, but they also have very different best practices sets. Did you know that Instagram will be far less likely to push your video to your audience if a reel you post there has a watermark from another platform? Or that the lifespan of a post on Facebook is only 5-6 hours? Agency experts will know how to maximize efforts with each platform they specialize in.

They also can help advise you on which platforms you should focus on. Don’t just go wherever is new or most popular – go where your audience/customers are! For example, if you’re a B2C company, don’t expect to see much sales ROI from a LinkedIn account. How about your audience’s demographics? Approximately only 14.8% of Pinterest users are male, and the average age of users on the platform is 40, BUT the age range of active ‘pinners’ skews younger. Platform-specific information like that in the hands of the right social media services company can be a hugely powerful tool to ensure a company’s social success!

  1. Strategy planning

Would you start a road trip without having figured out your route first? Unless you’ve taken up van life, probably not. An agency should help strategize the best route for achieving professional goals as efficiently as possible. A detailed plan can be custom-built around many elements like audience research, niche analysis, keyword study, set content pillars, paid vs. organic ad strategy, content calendar structuring, repurposing know-how, and so on. Services for social media marketing should speak to every piece of this ever-changing puzzle.

  1. Account/profile creation and branding

Signing up for a social account is easy, but factor in the right profile image to hook a casual peruser. Is your bio optimized for searchable keywords and conveying a clear message about who and what you are as a company? If you’re a retail store, do you know how to link to and integrate your product? Platforms like Pinterest and Instagram have developed features that allow users to buy directly from your business’ social account, so it’s vitally important for an agency to know how to keep the buying process as efficient as possible for your prospective customers!

  1. Content creation

What’s social media without content? Creation is certainly a unique skill set and one that can also be platform-specific. It can entail graphic design, video editing, music pairing, scriptwriting, storyboarding, caption, and CTA crafting, all requiring alignment with that strategic planning. That’s not to mention the plethora of content creation apps on the market today. It can take weeks to master even one; an agency with this service should know exactly which app is best for a project’s needs and be ready to prove it!

  1. Content publishing 

While we wouldn’t say, the act itself is complex, keeping up with it definitely can be. If anything goes wrong in the posting, be it a system error or human error, it can take a business owner’s valuable time to assess and sort the issue. Having multiple accounts to manage can confuse which content types are supposed to go to which platform. Sometimes pre-planned posts can end up not going according to plan when they clash with unexpected real-world events. Avoid appearing tone-deaf by keeping someone assigned to publishing management.

  1. Research and analysis

Success doesn’t just happen; it takes a lot of time and a lot of preparedness: keyword and hashtag research. Let a full-service social media marketing agency like Agency Partner take care of all that while you run your actual business! Competitor audit, influencer-partnership research, trend tracking, and that’s just for starters.

  1. Education and consulting

Social media for personal use is different from business use, which isn’t always intuitive. It can be hard to find the right balance between professional and relatable, and that’s where education and consultation come into play. You’ll set yourself up for the best long-term success by having someone(s) to teach you at least the basics of this hugely important marketing style, even if you don’t intend ever to be running it yourself.

  1. Community management

So, your posts are gaining you lots of comments and DMs and taggings? Congrats! Now comes typically the most time-consuming part of the process – managing the community you’re building. Make sure to look for social media engagement services. It’s crucial to engage back with users reaching out to you. Just hearting their comment on your latest post is a small gesture that can make all the difference in relationship building with your audience. Thank your community when they create and tag you in user-generated content (UGC), and repost them where appropriate! Especially important if those messages and DMs are about customer service issues, you need someone skilled in managing that sort of issue in a professional, ‘brand voice’-y way. No gesture within your community should go unacknowledged! 

Agency Partner Interactive is your first and last step in finding the right agency that offers you all 8 social media marketing services. Ready to take your company’s social media to the next level? Have you got any questions first? Let’s talk! Call our team at 214-609-1662 or send us a message to get started today!

b2b-business-marketing

What Is B2B Marketing: Definition, Strategy, and Trends

Expert Tips For What Is B2B Marketing: Definition, Strategy, and Trends

There are many different kinds of businesses and just as many terms to match! Like B2B, business to business, B2C, business to consumer, and SAAS, subscription as a service. Today, we will focus on B2B and what makes this kind of marketing different from other businesses, giving you best practices, trends, and strategies to use for your own business. If you’ve wanted to grow your B2B marketing for your company, you’re in the right place!

What is B2B?

A B2B or business-to-business company is one that sells its products or services directly to other businesses or organizations, not the general public. Services like Office 365, Salesforce, SugarCRM, and others are examples of SAAS companies that are B2B. Many organizations operate under both the B2B and B2C umbrellas.

Any individual(s) with control or influence on purchasing decisions is the target audience for B2B marketing efforts. This can range from low-level researchers to the C suite.

What is B2B Marketing?

Marketing your B2B business is different than marketing for a B2C business. When looking at content, B2B is going to be more informational-based. It doesn’t have to be boring, but it is typically more focused on the services you offer and value for clients or members rather than selling a product immediately with catchy headlines.

Most decision-makers are focused on the bottom line and are trying to get the most ROI or return on investment they can. It’s essential to give as much data as possible and provide as many services as you can to show the value in your company.

Creating Your B2B Marketing Strategy

Customers and even attention are in high demand. A thorough B2B strategy that results in success necessitates careful planning, execution, and management. Here’s a high-level summary of how B2B businesses distinguish themselves in a crowded market:

Develop a Vision:

The first step is to develop a clear business vision. You need to identify what you want your company’s future to look like and the role that social media, content marketing, etc., can play in achieving this goal.

Define Your Market:

Who is your ideal client? Who would benefit the most from your business? What are their demographic traits? Where do they live online and in the real world? Who are the decision markers? These are all things you want to consider as you start figuring out your place in the market.

Identify the Best B2B Marketing Channels:

Once you’ve defined your market, it’s time to start thinking about what channels will work best for marketing.

The good news is that there are many options available these days, and the choice of which one(s) to use largely depends on how much budget you have, where your ideal clients live online (and offline).

  • Where do they spend their time online? 
  • What questions are they asking search engines? 
  • Which social media networks do they prefer? 
  • How can you fill opportunity gaps that your competitors are leaving open?
  • What industry events do they attend?

Create Assets and Run Ads:

Once you’ve figured out the best platforms to reach your customer, it’s time to create some ads! Find out what message you want to send to your customer. What will resonate best with them? What will they be most interested in? What do you want them to think or feel when they see your ad? Create engaging ads that are informative, not sales. You’re looking for value-add here rather than someone clicking on an ad just because it looks interesting.

Optimize and Learn

Once you’ve started your ads and your marketing strategy, it’s time to take a look at results and learn from what you’ve done. Which leads or customers came from which channel? What ad performed the best and why? How did these ads impact your overall marketing strategy and business goals? Look for ways to improve and look at new opportunities continuously. A well-performing B2B marketing strategy will need this less often, but when it’s just started, you’ll need to do it a lot.

Types of B2B Marketing

There are many types of b-to-b marketing strategies and campaigns, but they all can be broken down into four main categories: Blogs, search, social media, white pages/eBooks, email, and videos.

Blogs: Blogs are a great way to get in-depth and detailed with your company’s expertise. Blogs allow you to create more educational content than sales, but it takes time and planning to do this well. The best B2B blogs are at least 1000 words.

Search: SEO, or search engine optimization, is a very popular b-to-b marketing channel. This channel allows businesses to get in front of their ideal customer at the exact time they’re looking for a certain service or product. Google and Bing change their algorithms a lot, so it’s essential to stay up-to-date on search trends and best practices.

Social Media: Social media is a powerful B2B marketing channel because, as we know, most business transactions start with some research phase – typically online – where your ideal customer will be looking for you or someone like you. Paid and organic social media channels are both valuable when it comes to B2B marketing.

White Pages/eBooks: eBooks and white pages offer a way for B2B services providers and companies to get in front of their ideal customer with targeted, relevant information that they’re very likely looking for at just the right time. These are often used for lead generation and can be a very inexpensive way to reach your customer.

Email: Email is the linchpin of all B2B marketing strategies, especially for lead generation and nurturing campaigns. Emails are most often used for sending eBooks or white pages and communicating with prospects throughout their buying journey from awareness through purchase.

Videos: Videos can be a great way to introduce your company and its unique selling proposition (USP) while educating about the pain points of problems you solve. B2B companies often use whiteboard videos, live video streaming, or recorded webinars for this purpose.

Ready to Up Your B2B Marketing Game?

If you’re looking to improve your B2B marketing, consider contacting an agency. Agency Partner Interactive is a digital marketing agency that specializes in B2B marketing strategies.

For more info, read our Ultimate Guide to B2B Marketing here and contact Agency Partner Interactive for a free quote and personalized strategy for your business.

corporate-branding

What Does Your Company Brand Stand For?

Expert Tips For What Does Your Company Brand Stand For?

Defining your corporate identity will provide considerable benefits. This article explores the key steps and strategies that should be considered to achieve this goal.

Businesses understand how to define the products or services that they sell. Take Apple as an example. The tech brand has made a fortune by successfully positioning its products as minimal, stylish, and innovative. Even when they’re not constantly reaching these goals, customers still purchase products based on the assumptions that they have these traits.

In contrast, defining corporate identity can be a far more complex conundrum. Defining corporate identity requires a business to answer two key questions:

“Who are we, and where do we fit in the market?”

It’s not just essential to answer this question for a buying target audience. Other audiences care about this answer, too, including shareholders and employees.

Defining your corporate brand and understanding what your company stands for will provide significant benefits.

It can provide a company with the right competitive advantage. If a business understands what the brand stands for, it will know how well they are positioned against rivals. It provides purpose and direction for that business as a whole.

A corporate identity will also ensure successful levels of growth because businesses will find it easier to recruit new employees. They will understand how to attract the best recruits while ensuring that the business’s reputation as a whole is protected. 

Elements Of A Corporate Identity

Your corporate identity is formed from numerous elements such as:

  • Design – This includes assets that ensure a business is unique and stands out from competitors.  
  • Communication – How information is passed to different stakeholders and employees.  
  • Behavior – How the business reflects the core values, brand promise, and brand philosophy.

Understanding Your Corporate Identity And What Your Brand Stands For

Various models are used to assess the corporate identity and the brand position of the company. One example is the HBR Corporate Identity Matrix. This matrix postulates that there are internal and external elements that shape the corporate identity of a business. Furthermore, some features effectively bridge these two different groups.

Theoretically, using the matrix could allow you to understand whether the business identity is clear and where improvements should be made to ensure that your identity provides the right benefits.

Internal Elements

The main eternal elements of corporate brand identity are the vision and mission of the company and the culture. This also includes the capabilities of the company or what it can bring to the table that separates them from other companies and organizations

External Elements

These elements relate to how the business wants or needs to be perceived by stakeholders outside the company. Factors such as value proposition and the positioning of the business must be considered here.

Bridging Elements

The bridging elements are some of those that we have already discussed, including:

  • How the brand communicates 
  • What it stands for 
  • The values that underlie promises made to the customers

These concepts form the core of the brand identity, and they should be represented by simple phrases that summarise the intentions and the positioning of the business.

How Can The Matrix Help You Understand Your Brand Identity

According to HBR, the Corporate Brand Identity Matrix can be used by an individual or team to reveal whether a company’s identity is correctly integrated.

Overall, there are nine different elements within the matrix. HBR suggests that business teams can start by formulating answers to any of the questions within the matrix, including:

  • What is our intended position in the market?
  • What are our key offerings?
  • What attitudes shape how we work and behave?

The organization claims that if companies provide concise, straightforward, authentic, and timeless answers to the questions within the matrix, they will clearly understand whether their identity is integrated effectively.

Past Successes

HBR suggests that many businesses have already found success by using the Matrix. When Volvo was decentralized in 2016, the organization was left in a difficult and somewhat risky position. The business’s identity was no longer clearly defined, so the people within organizations were unsure how to best provide strategic support to “daughter” brands of the business. This led to issues with describing the brand through both marketings as well as investor communications.

Using the matrix, HBR was able to help Volvo clarify its position, strengthen its brand identity on the market and ensure that it could communicate effectively with all the critical stakeholders of the business.

Other organizations have seen similar successes after taking a deep dive into the stance of their respective brands. For instance, Cargotech, a significant player in the cargo handling industry, was able to use the tool to effectively bring three daughter brands together with a “one company” approach.

A Starting Step

It’s important to note that using a tool like the HBR matrix is only the beginning when improving your brand position and clarifying your corporate identity. Once corporate teams understand the identity, the legitimacy must be tested often with internal surveys. If the validity is confirmed, it’s then essential to ensure that every team member understands the brand identity and is working or communicating within these new guidelines.

Taking these measures will ensure that a business succeeds in achieving cohesiveness. It will ensure that everyone within an organization represents the business in the same way with each interaction. Whether they are interacting with stakeholders, clients, or customers, the corporate identity should be upheld.

The right corporate identity can also provide authority on the market and position your business as a leader within a highly competitive industry. This is possible through the right:

  • Action
  • Communication  
  • Design

The profound benefits of understanding and maintaining your corporate identity should now be clear, and tools such as HBRs Corporate Brand Identity Matrix can be vital to achieving these goals.

To gain a deeper understanding and expert support with the branding of your corporate enterprise, contact Agency Partner today. Our dedicated, experienced team is ready to assist you with your brand goals and help elevate your business in your respected industry.

web-development-services

What are the Most Common Web Development Services?

The Types of Web Development Services

Generally speaking, if your company isn’t online, it doesn’t exist to most people. Many businesses utilize web development services to create a user friendly website that can generate leads, sell products and more. Some businesses go so far as to create business enabling web apps, and others simply rely on a capable web presence to serve as a brochure of sorts. 

Top Website Development Companies
Agency Partner Is An Award-Winning Web Services Company

Whatever your  goals, web development services bring brands online in such a way that creates value. There are many different styles of web dev services, and at Agency Partner, our award-winning website team offers free consultations so that we can first define the business problem at hand, before then recommending a single best web services solution.

Web development services are popular and common among organizations of all sizes, from multinational corporations to tiny startups. There are several web development solutions to pick from, depending on your unique product needs and budget. A well-designed website or web application can be a valuable marketing tool as well as an efficient way to manage information. The bottom line in that an experienced web development team can reimagine your business and give you a competitive edge in today’s online marketplace. 

There are several web development services that businesses may use to design and build a website or web application. Custom web applications, eCommerce platforms, full-stack development, CMS —there is no set formula for what your company needs in an online presence. It is all dependent on your business needs. 

Here are some of the most common web development services you can use to achieve your goals:  

Full-Stack Web Development 

Both back-end and front-end development are included in full-stack web development. This sort of web design and development service combination produces a bespoke solution for your company’s needs by planning, designing, developing, and hosting the website. 

Full-Stack developers are some of the most experienced and talented engineers you can find. They are capable of not only creating web applications but also helping with the hosting and maintenance of your web development projects. Full-stack web development companies have the knowledge to create a custom web solution. In addition to HTML and CSS, this type of development includes: 

  • Program a browser (like using JavaScript, jQuery, Angular, or Vue) 
  • Program a server (like using PHP, ASP, Python, or Node) 
  • Program a database (like using SQL, SQLite, or MongoDB) 

The most common Full-Stack Web Development Services are: 

  • MEAN Stack: MongoDB, Express, AngularJS, and Node. js.
  • MERN Stack: MongoDB, Express, ReactJS, and Node. js.
  • Django Stack: Django, Python, and MySQL as Database.
  • Rails or Ruby on Rails: Ruby, PHP, and MySQL.
  • LAMP Stack: Linux, Apache, MySQL, and PHP.

Ecommerce Applications

Ecommerce web development is a subset of full-stack web development. The UX UI (user experience, user interface) considers both the front and back-end web technologies needed to run an online store. This is often a custom web development service and is geared toward businesses looking to sell products online. These web project often require experienced eCommerce UX designers and website designers to get the job done right. Ecommerce web design companies can develop stores from scratch or set up a shopping cart plugin for your existing website. This type of web application goes beyond simply having a shopping cart, but it actually handles inventory, payment processing, product listings, and more!

The most common eCommerce platforms are: 

Custom Web Applications 

Custom web applications are custom web-based solutions for your business needs. Unlike a website, web applications are software elements that run on a web server. They are web-based, but function like traditional desktop applications.

In all likelihood, you probably use a web application every day without even knowing it. 

Some popular web applications you may already be familiar with include: 

  • Facebook (built on the PHP programming language)  
  • YouTube (built using Python and Django web framework)  
  • Twitter (built using Ruby, Java, C++, etc.)  

Content Management Systems (CMS)  

Content Management Systems are web applications that allow users to update website content through a web browser. CMS services are often used by companies to update web pages quickly without the need for hiring web developers.  

The most common CMS platforms include: 

QA & Testing  

Quality assurance and testing are sometimes the most overlooked web development service. Quality assurance helps web developers ensure that the application they are building works properly.  

Testing web applications and websites, is an important step in web development to make sure your website meets the performance, quality, and usability requirements for your business need before moving forward with any project. Testing can be done both manually or through automated software tools like Selenium – which uses a web driver to control web browsers. 

Web Support and Maintenance 

Once you’ve finished building your website or web application, web support and web maintenance services will help keep it running smoothly. 

Web support is web management that prevents issues from arising in the first place. This includes tasks like training employees to use your web application correctly, monitoring system performance, reviewing logs for errors or security vulnerabilities, etc.  

Web Maintenance ensures a website runs as expected after launch by fixing web issues, making web improvements, updating web content, and more.  

Website support and maintenance usually come in three different types:  

  • Monitoring: web monitoring means you have dedicated professionals monitoring your infrastructure 24/7. Web monitoring is also web security – so your website can detect potential threats and escalate them quickly. 
  • Remediation: this is a type of monitoring that includes issue resolution by trusted developers. 
  • Management: web management includes both web support and web maintenance services that help maintain a healthy, bug-free environment for all of your web applications. This might include tasks like updating software libraries or plugins, patching servers against known vulnerabilities, etc.  

Are You Ready to Upgrade Your Online Presence? 

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Meet With Our Web Design Services Team Today

Whether you have a website and need help maintaining it, or you have an idea for a web application and need help bringing it to life, we can help.  

Contact Agency Partner

Hiring an experienced web development company will ensure you get the web presence your business needs to succeed. Agency Partner Interactive has years of experience building web applications, eCommerce sites, and websites for companies just like yours. If you can dream it, we can bring it online. 

Located in Dallas, Texas, Agency Partner Interactive is a web design, digital marketing, and web development services company that can help you achieve your business goals. We are recognized as a top web developer by TopDevelopers.co

 

Contact us today to find out more about our web development services! 

graphic-designer

What Does A Graphic Designer Do?

Expert Tips For What Does A Graphic Designer Do?

So, what does a graphic designer do exactly? Well, they design graphics.

Okay, thanks for reading! Bye!!

I am just kidding.

There’s SO much that graphic designers do.

Graphic designers create visual tools to support a brand’s ideas and messaging that influence and inform consumers. Their handiwork is everywhere you look! As the expression goes, art makes you feel something while the design makes you do something, and graphic designers do both.

A Day in the Life

Also known as visual designers and graphic artists, the particular role of a graphic designer can vary widely depending on the specifics of their project and client. They may craft the overall composition and production design for any media such as advertisements, logos, short-form video, product packaging, social media content, or corporate reports, and that’s just scratching the surface. A pretty general overview of a typical day for a graphic designer looks like… 

Setting the Day’s Workflow 

  • Daily tasks and expectations are established. They may be advised by the client and then assigned by any relevant in-house or agency project manager. It is essential for time management if freelancing. 

Reporting & Updating 

  • Communication is a must about progress updates and any check-ins for feedback on yesterday’s headway. Meetings may be had directly with the client or with project managers. Estimated finish dates will often be determined or updated, and clarification of direction may be needed.  

Research 

  • Many say that true originality no longer exists. There’s nothing unusual about a creator needing some inspiration to get started. Maybe it’s spending some time researching similar projects by other designers or getting some insights into the client’s intended market audience. Take a look at what’s trending lately or look into what’s unique about marketing within the current project’s industry. 

Drafting 

  • Time to put the research to work! Short projects may require rough drafts being ready in a matter of hours, while others may take several versions of proposals as the ideas are fine-tuned.  

Designing 

  • The designer incorporates the specific client-provided brand assets like the brand’s approved typefaces, hex codes for colors, logos, or any other cohesive elements to begin bringing the project to life. Be it Figma or Photoshop or Final Cut Pro, here is where it matters most that a creator knows what software will give them the best, most relevant results. 

Wrapping Up 

  • Has the file been saved and sent back to the client for review? Has a backup copy been made yet? Update the client once more on ETAs also before calling it a day!

Graphic designers utilize an impressive span of knowledge and skills.

A solid graphic designer must understand color theory, psychology, typography, design software, and visual elements and marry it all to each brand’s unique identity. They’ve got to be skilled at consolation and presentation, sales, HTML, analytics, infographics, storyboard creation, design strategy, task flexibility, interpreting aesthetics, cost estimation, font selection, spacing, ad design, photo-editing, proofreading, visual message integration, and everything in between.

This job is anything but simple!

With such a variety of skills, many graphic designers develop into roles like Art Production Manager, Brand Identity Developer, Logo Designer, all the way up to Creative Director; so many more happily stick long term with the job description they love.

Graphic designers combine art with tech.

Through a combination of technology and art, a visual designer’s goal is to enhance a brand’s recognition and ensure their visual message is consistent and accurate, marketing-wise. This usually starts with producing rough illustrations of design ideas, either by hand sketching or in the relevant creative software.

Nowadays, with the prevalence of digital tools, it’s not impossible to lack drawing skills and still be a graphic designer as long as there is a strong artistic eye and a good sense of design elements. Knowing just the basics of pencil sketching can be all you need for noteworthy creations, especially when it comes to graphics in UI/UX design and web development like that of Agency Partner.

Understanding the possibilities and limitations of media, like the responsiveness of an app or the physical material a graphic will be printed on, can make a massive difference in the scope of effective design. Much the same way drawing skills may be helpful but not intrinsic to good graphic design, coding knowledge isn’t a must but can smartly inform an artist’s ideas and ability to collaborate with developers when necessary. Speaking of…

Graphic designers stop, collaborate, and listen.

An intelligent graphic designer often collaborates with teams of programmers, analysts, marketers, copywriters, client executives, and even other visual designers to successfully render their final products. It’s beyond important that a graphic designer carefully listens and prioritizes to understand clients’ objectives and effectively strategize their designs.

While artistic sense and ability are essential, one of the best ways for designers to set themselves apart in this competitive industry is by strengthening client-related soft skills. Learning how to stay attuned to a client’s needs and effectively communicate through every step of the process can be the difference between ‘good’ and ‘great’!

Graphic Designers DON’T…

As important as understanding what a graphic designer does, we also need to understand what is mistaken for falling under their already extensive list of responsibilities. Graphic designers do not decide the brand identity, only how to help visually bring it to life effectively. While they may create stunning visual details within an app, the app layout itself doesn’t entirely fall under their job description. Need a map drafted for a new travel book? Got a marketing presentation due soon? Nope, not a graphic designer’s job either…at least not yet!

Working as a graphic designer can be stressful considering how many different tasks you may have to handle daily and how lightning-fast the industry trends and tools typically evolve. Branding has never been more critical than now, and skilled graphic designers are vital to its success and effectiveness. The graphic design job outlook is pretty rosy, too, with the job market for the position projected to grow 4.2% in the ten years between 2016 and 2026. From print to digital to motion graphics and more, this industry will never go out of style.

Facebook Rebrand to Meta - Adam Rizzieri Agency Partner in the news

CMS Wire: Facebook’s Rebranding Embraces the Metaverse, But Not Everyone is Convinced

Originally published on Nov. 4, 2021 at CMSWire.com, Written by David Roe
During the recent Connect 2021 Facebook conference, CEO Mark Zuckerberg introduced Meta. Meta, he told, the audience, is a significant re-branding that brings together all the Facebook apps and technologies under one new company brand. The focus will be to bring the metaverse to life.

The Facebook Founder’s Letter

He also explained that the metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together.

In a Founder’s Letter he went further: “Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people. But all of our products, including our apps, now share a new vision, to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.”

He even pushed the metaverse ahead of the original offering that has generated a business model worth billions. From now on, the letter reads,  we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other service.”

Premature Rebranding?

Is that wise though?  No sooner had the conference wrapped then major question marks started appearing in a wide range of posts and articles. Denise Lee Yohn, in the Harvard Business Review, for example, argued that the rebranding as a metaverse-first company is pre-mature at best and even foolish in its attempt to distract from the criticism the company has recently faced in the US and Europe.

“The metaverse,” she wrote, “is not well-known or understood, so it’s confusing. But the most critical issue with this rebranding is that the new brand has been introduced without any substantive change at the company. She pointed out that Zuckerberg explained that it was time to adopt a new company brand “to encompass everything we do”.

But that’s just not true, she argued. “The vision behind Meta is still just that, a vision. Facebook’s decision to rebrand is an ill-timed move.” The real problem, she added, is that Facebook is re-branding before its vision is a reality. Right now, social media remains the core of the company’s operations and revenues.

By adopting a brand name that is based on future potential capabilities and a platform and products that, by Zuckerberg’s own admission, may not be offered for a decade, the company sets itself up to confuse people at best; at worst, it will disappoint people and further degrade their trust in the company. So is the rebranding a mistake?

Adam Rizzieri, chief marketing officer, at Addison, TX-based Agency Partner Interactive agrees. He believes that the rebrand is premature and even disingenuous. Facebook’s core business is online advertising fueled by user data that it collects on its social media apps.

This business model is what allowed the company to present an incredibly strong third-quarter earnings report. Social media is exactly what they do. “Yet here we have Mark Zuckerberg trying to distance himself from the business model of social media, in favor of a hypothetical concept of an evolved internet that won’t exist for about 10 years,” he said.

The ‘Meta’ Name

Facebook as a company is more than the big blue social media platform. Facebook is also Instagram, WhatsApp, Oculus, Portal, and other hardware devices, Andrew Selepak at the University of Florida, told us. Changing the company name to Meta allows the company to highlight that they are more than one product or service in much the same way Google changed its name to Alphabet and Google became a subsidiary of the company along with their other properties like YouTube.

“The rebrand to Meta makes business sense especially as Zuckerberg plans to get the company to shift away from focusing on two-dimensional social media platforms to the three-dimensional environment of virtual reality,” he said.

He argues, however, that Meta is a terrible name for the Facebook rebrand. Facebook is years away from creating the virtual environment that Zuckerberg is promoting and virtual reality has been a long-overpromised idea that has never been realized.

Although Facebook does have the money, engineers, and resources to put toward creating a true virtual reality environment that is used by more than just tech enthusiasts, they are years away from completing it and even further away from it being adopted by large numbers of people.

“The Metaverse is currently science fiction rather than science reality and the name is confusing as premature,” he said. “By trying to change the media narrative of the company during a public relations nightmare after the Facebook whistleblower, maybe Metaverse as a name change is a bit appropriate with Zuckerberg as a real-life Marvel supervillain.”

Addressing Facebook’s Competition

There are other problems too, according to Chris Apaliski senior director of paid social at Austin-based performance marketing agency Adlucen. Facebook is just responding to the world around it and its own image in the wider social world. Facebook has evolved over the years.

It started from a limited platform for students to connect to each other and has now turned into a media powerhouse and one of the world’s biggest advertisers. But Facebook still faces threats from competition and needs to shake the image of being the “senior platform” of sorts — with an age demographic that gets older. Rebranding and retaining a focus on the Metaverse enable Facebook to be an early adopter in that space and once again lead the charge in social innovation.

Apaliski points out that Mark Zuckerberg has talked about being the first into the space and how he believes the metaverse can be the next evolution of the mobile web/web 3.0. He has also expressed the desire to continue to innovate in the AR/VR space, as well, including the Oculus purchase. “The metaverse is the next natural step to create structure over Facebook’s book of companies (FB, IG, WhatsApp, Oculus, etc.) similar to the approach Google wants to take with Alphabet,” he said. “A rebrand enables Facebook leadership to continue to focus on this future.

There is also significant opportunity for advertisers in the Metaverse and the digital world. “As we look toward these digital evolutions (Metaverse, NFTs, etc) the most innovative companies will get on board. Simply put — advertisers will find their way into anything,” he said.

What Kind Of Metaverse?

David ‘Ed’ Edwards is VFX product manager at motion capture leader at UK-based Vicon. He says arguments about whether, or even if, there will be a metaverse is redundant as they are already with us. However, he says the delivery timeline of a single ‘Metaverse’ will be a question of strategic benefit to its prospective creator. If one organization pins its future on this concept and wishes to capitalize on it before anyone else, it could even be unveiled within a couple of years, or even sooner.

He cites Facebook’s Oculus as a very obvious thing to focus attention on regarding the company’s ambition to pioneer the metaverse, given its significance in the history of VR (and entertainment, more broadly) and the overall nature of its acquisition by Facebook. “I can’t imagine Facebook won’t explore every opportunity available to make Oculus a central part of their metaverse experience to validate that level of investment,” he said. How significant a component it ends up being, I think will ultimately be the consumer’s decision.”

How Bright Is Meta’s Future?

The future is not all bright and there are many people that remain unconvinced about Facebook’s rebranding and the metaverse in general. Mike Davis, founder and president of the Internet Accountability Project, and organization that lobbys to make big tech companies accountable for their actions.

He says the rebranding is Facebook following in the footsteps of Big Tobacco after the industry was exposed for its toxic and deadly impact on society. Philip Morris got caught preying on kids, so they became Altria. Facebook got caught preying on kids, so they became Meta. But consumers and legislators should make no mistake: this is the same company that lies to its users, Congress and government regulators.

Facebook is also taking a page from the Google playbook when it renamed itself Alphabet to delay antitrust scrutiny and prepare for the day they were inevitably broken up. Facebook is in a crisis of its own making and renaming itself won’t stop Congress and federal law enforcement from updating and enforcing our antitrust laws, according to Davis.

Final Thoughts

Many people in the market have yet to come to terms with Facebook’s business model. Arguably, this is why it has been so difficult for lawmakers to adequately regulate the industry and address privacy concerns. “To ask the market to now conceptualize a real-life version of The Matrix is completely unrealistic,” Rizzieri added. “For those who don’t get the business model, they are now more confused and increasingly apathetic to big tech’s dominance. For those who understand the model, the idea of a Facebook-controlled metaverse should be scarier than the latest Halloween movie.

© 2021 CMS Wire. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

website-design

How to Design a Website

Expert Tips For How to Design a Website

A web presence is essential in a digital world, especially if you’re a business or brand. Did you know that the very first website was launched on August 6, 1991? Now there are nearly 1.9 billion of them! But how do you even design a website in the first place?

A website uses 3 main languages to set its framework, design, and performance

  • HTML defines the basic structure and accessibility of websites
  • CSS sets the presentation, style characteristics, and layout of its pages.
  • JavaScript controls a website page’s interactivity

So how about in plain English this time…

Let’s break that down step by step, shall we?

Set your intent

What’s your purpose in creating the site? Got a product to sell or a service to promote? Maybe you want to start a blog or portfolio or new social hub, and the term “Community Standards” makes your head want to explode. Set your own! Having a clear picture of why you’re creating will make the flow of this process so much easier from start to finish.

Choose a host or website builder

A site host like Vultr or SiteGround may be all you need if you truly want to create your site from scratch. But if that’s a little more in-depth than you’re interested in, check out a website builder such as WordPress and Zyro. Wanna simplify the process even more? Agency Partner can take care of web development for you!

Register your domain name

There are three primary, customizable parts to a domain name:

  • Subdomain: typically ‘www’ (#funfact it can technically be any combo of letters!)
  • Root domain: your unique site address
  • Top-Level Domain: .com, .net, and .org are most common

Depending on availability, you can purchase a domain name for as little as $2.99 annually. Think about what your full URL might look like when choosing each part. Consider the relevance of TLDs in your niche and industry; for example, .org typically doesn’t make much sense for an eCommerce site.

Define the layout

The structure can be critical to the success of a website. If navigation is not clear or intuitive to the user, they won’t stick around, and your bounce rate metric will skyrocket. No Bueno!

Consider your brand

Make sure the site reflects the brand and its messaging. Even an artist building that online portfolio or a non-profit seeking online donations need a clear brand identity. From the micro and UX copy of your hamburger menu to any site error messages, the tone of voice must be consistent across the entire site. How about the color palette? If you have a brand logo, is it being thoughtfully placed in your design?

Prep your content

Think about what relevant types of content can help you build authority and trustworthiness in your industry to drive traffic and engage your ideal customer avatar. Batch create your content as far in advance as possible, try using content calendars to stay organized, and always hit that ‘Preview’ button before you publish anything!

Strategize your SEO  

How do your customers find you in an ocean of competition these days? Through search engine optimization, or SEO! This affects almost everything about your site, right down to that domain name you picked. Consider your keyword strategies when creating content, defining your user interface (UI), and even crafting back-end content like metadata! Ensure these keywords are terms your customers would naturally use when looking for what you offer, and always follow SEO best practices.

Include useful pages 

Could your site’s users benefit from an FAQ? Need a ‘Contact Us’ or booking page? Always keep first in mind your users’ needs and experience while they’re visiting. Anything that you can make native to your site to minimize site redirection is ideal! If you’re a restaurant, make sure to have your current menu, contact info, business hours, etc., directly available within your own site so that the user doesn’t need to go anywhere else for it!

Design your website elements 

Popular user-friendly platform Canva is an excellent resource, both its free and Pro versions, especially if you’re more of a beginner with graphic design, though Photoshop and Adobe XD remain the industry standard. Both YouTube and Skillshare host tons of design tutorials for all skill levels. Remember that a very elements-heavy site will likely run slower for your users than a more streamlined, minimalist approach. Good news for you beginners! For website design ideas, we love perusing Pinterest and Elementor. Also, hiring a pro graphic designer might be a wise investment, time- and money-wise. A site that doesn’t truly look polished and professional is much less likely to be trusted as a legitimate page.

Make it accessible for everyone. 

ADA compliance across the digital space has seen a massive push in recent years, and we at API are here for it. In fact, complying makes you eligible for a tax deduction of up to $5,000! Not sure if yours is up to compliance standards? Check out these tips, or have API do a full site audit for you!

Optimize for device compatibility

Approximately half of all website traffic comes from mobile devices as of 2017, so it’s essential to consider how your site will look and function outside of just a standard computer.

Set up back-end analytics

If your web builder doesn’t have site analytics built-in, or you need a deeper view, consider signing up for Google Analytics for insight into your site’s performance.

Now for the scariest part of all – Hit ‘Publish’!

Yep, it’s definitely a lot, but take it one step at a time. You got this! You no longer have to know the ins and outs of coding to build a beautiful, user-friendly website. Of course, that’s not to say using a site builder is easy enough for absolutely everyone or that everyone has the time to build a site themselves. So, if you don’t get this, remember Agency Partner is one Contact Us page away! 

agency-partner-adam-rizzieri-on-cw33tv-social-media-safety

Nexstar Media: “Morning After” on CW33 TV To Discuss Social Media Safety

Originally aired live on Nov. 3, 2021, on CW33 TV; by the Digital News Desk
DALLAS (KDAF) — More than 7,000 CEOs have been impersonated by scammers since the beginning of the COVID-19 pandemic.That alarming statistic hits home for many others across the world as the FTC says they measured about 500,000 imposter scams since 2020.

This problem is now affecting our very own Jenny Anchondo as she battles with social media accounts pretending to be her and scamming people out of hundreds of dollars.

Adam Rizzieri, co-founder and chief marketing officer for Agency Partner Interactive, joined our show to talk about the dangers of social media impersonation and what you can do to prevent it.


 

 

© 2021 Nexstar Media Inc. and Agency Partner Interactive LLC. All rights reserved.

Other Resources

Learn more about “imposter scams” today. These are a growing threat and have increased in frequency since the COVID mandates. Individuals and businesses alike are targets and the FTC has proven to be a great resource on this topic.

Click Here to learn more from the FTC’s official website.

Catch Us In the Media & Leverage The Power of Your Online Presence

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

business-consulting

Consulting Is More Than Giving Advice

Expert Tips For Consulting Is More Than Giving Advice

A consultant is one of those professions that many people will have heard about, but few know what it means.

The global consultancy industry is worth $250 billion and has continued to experience growth in recent years. The success of the consulting industry is relevant to the worldwide economy, and as organizations enjoy growth, they turn to consultants to help guide their future strategies.

Clients can benefit from consulting services when they truly understand what they want, know what to ask of consultants, and deliver appropriate recommendations.

But while businesses look to consultants to provide advice and recommendations, the guidance provided isn’t always taken on board. So what is a business consultant, and how can a consult become more than just giving advice?

What is a business consulting all about?

Management consulting can encompass many things. While consultants typically offer services relevant to their specific industry expertise, steps involved in the consulting process underpin the work.

However, each business will have its objectives for what it wants from the consulting process. The clearer the company’s objectives, the more successful the consulting process will be.

Of the potential steps involved in the consulting process, many clients only focus on some of what could be achieved through consultancy. Understanding the different elements could strengthen the client’s request, enabling a successful consulting process to be completed.

Information gathering

A significant portion of a consultant’s work will relate to information gathering. Consultants can have access to tools and data gathering techniques that businesses may not possess themselves, in addition to having the capacity to carry out the research that companies may not have.

There’s a responsibility on both the client and the consultant to provide clear intentions for the information gathered on how to be used or why it’s needed. This can help inform the process to ensure the most relevant outcome. For the consultant, having a clear brief to work from will help ensure that the work carried out meets the client’s needs.

Working to identify the problem

Businesses engaging with consultants usually do so because they have a problem to solve. This could include expanding into a new location, launching a new product, or adopting a sales or promotion strategy. Clients usually engage a consultant with the problem they need solving, and a consultant will search for the solutions.

However, a great consultant will look deeper into the issue and explore whether the problem present is the real issue at hand. By understanding the background to the issue and even reading between the lines to work out a better solution, a consultant can see broader or related problems at bay.

Presenting this information to the client can lead to an appropriate way forward that provides the best way and ensures the right outcome come for engagement.

Using expertise to provide solutions to the problem

A consultant’s strength lies in their ability to diagnose the issues resulting from the client’s problem effectively. This process, however, can be a difficult one, especially if clients are reluctant to divulge certain information. For clients to get the most from their consultant, they need to answer difficult questions about previous decisions or certain behaviors within the organization.

For clients, being unwilling to aid parts of the process can mean that the consultant can’t do their job thoroughly. An independent consultant is hired for a reason. Management needs to let the consultant in and uncover the internal processes, decisions, skills, and other key factors to diagnosing the problem and coming up with the appropriate solutions.

Making recommendations

Providing recommendations is a vital function of a consultant and is the final step in the process for many businesses, who will then decide how to implement these recommendations. Many don’t implement them, often citing unrealistic recommendations that are not accepted by executives, boards, etc., or are unworkable due to budget or process constraints. However, it doesn’t always have to end this way.

If the client is involved throughout the process, then the recommendations provided will have been developed in line with the achievable objectives set out at the beginning of the process.

Securing agreement and action

Most people believe that the responsibility for implementing a consultant’s recommendations lies with the client. However, if the client does nothing with the recommendations offered, it becomes a waste of the consultant’s time and energy. Clients should explore ways in which a consultant can assist with implementing recommendations in a supportive and constructive way.

Being willing to implement the recommendations is another factor to consider. It’s essential to seek buy-in from the higher-ups who will sign off on the proposals, which involves persuasive action from the consultant and the individuals working on the engagement from the client’s side. Close working throughout the process and a willingness from the client to bring people of all levels into the process can help make the process more collaborative. This can lead to agreement on the proper action to take, helping to get the most effective outcome from the engagement.

Leading change through process

A management consultancy engagement should result in definitive actions to take now. Still, it should also consider future challenges the client may face, with some recommendations and learning that can help them navigate these challenges. Changes to processes could be one of the ways this is achieved, but the client must be open to making these positive changes.

As businesses turn to consult more and more, they’re starting to see the value that making full use of a consultant’s expertise can bring. While information gathering and the subsequent report of recommendations can satisfy some businesses’ needs, they’re missing out on the full value working with a consultant can bring. As businesses learn more about the potential consultancy can bring, consultants will need to adapt their approach to ensure full service to their clients.

If you’re looking for expert consultancy, get in touch with Agency Partner Interactive today. We can provide business consulting services to satisfy your web design and marketing needs. Let us help you find the right solutions for your business.

branding-creation

Branding Creation: The Branding Solution You Need To Tell Your Story

Expert Tips For Branding Creation: The Branding Solution You Need To Tell Your Story

According to Nielsen Media Research, there are over 500,000 registered brands worldwide. And, thinking about it, you can probably name a few hundred and recognize over a thousand of them. But what about the rest of them? 

Branding your company or product is not a process to take lightly. Tailored and innovative branding solutions can elevate the reputation, brand awareness, and image of your business. Oppositely, inconsistent, unappealing, or inadequate branding can cause your company to be quickly forgotten. Essentially, yes – the branding you choose can make or break your project.  

With so much at stake, partnering with an experienced branding agency such as Agency Partner Interactive (API) can truly make a difference. Learn about the elements of branding solutions for small businesses below and discover how we can help you define your brand. 

What is a Brand? Let’s Start From The Basics

When thinking about a brand, the first things that come to mind are a logo, a tagline, or a color scheme. Does “Just Do It” ring a bell?  

But the concept of branding is much more than that and encompasses many aspects of your verbal and visual communication elements. And that’s exactly what makes it so hard to craft a definition of a “brand.”  

The American Marketing Association defines branding as: “A name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” 

Yet, Kotler & Keller, in their Marketing Management, defined “branding” as: “endowing products and services with the power of a brand.” 

Here at API, we understand that a branding solution encompasses many elements – including 

  • Identity elements include logo, advertising, video assets, online presence, social media accounts, print materials, and collaterals. 
  • Every Point of Contact or EPOC – such as your branded stationery, website, and newsletter 
  • Brand perception – the way your employees and your audience perceive your brand makes up your branding. 

And, it’s these perceptions that drive behavior! Let’s look into the elements of API’s complete branding solutions.

Elements of Branding To Tell A Story

In the video below, you can find out more about branding. Once you are ready, let’s dive into the elements of creating your brand’s identity and your story. 

Visual and Verbal Identity

As we have seen above, your logo, tagline, and color scheme are not the only elements of your branding strategy. And yet, statistics show that using a signature color can increase brand recognition by 80%, and consistency in presentation and tone can increase revenue by over 33% 

And, since you only have around half a second to make a long-lasting, memorable impression on your customers, there are some branding elements that you can use as communication tools. These include: 

  • Visual elements – logo, typography, and iconography 
  • Media elements – color scheme, photography, and video content 
  • Defining characteristics – personality, promise, archetype, and brand compass 
  • Verbal elements – integrated systems of words, messages, and voice tone that are known to your audience. These include your brand voice, story, tagline, name, and writing. 

Develop a Story For Your Brand

For just under 90% of consumers, finding authenticity in a brand is critical for their buying decision process. But how can you make your brand appear honest, transparent, open, and authentic? 

Telling a story could be your most powerful tool. Your brand story is at the base of your brand personality and should include elements such as: 

  • The story of your brand 
  • Founders and team bios 
  • Mission and goals 
  • Projects and values 

Don’t forget that even if your company entirely operates online, people still look for the human touch and authenticity.

Get To Know Your Buyer Persona

Knowing your audience is essential to creating a brand that is appealing to that specific target market. However, knowing every person in your audience is impossible. That is why marketers use a buyer persona.  

Creating a customer persona can help you discover the likes and dislikes, traits, history, and needs and wants of your audience so that you can tailor your messaging and identity to them. Here at API, we consider  customer person creation a vital element of branding solution services. 

Analyze The Market and Position Your Brand

If you don’t see the ROI expected, that might be because you are operating at the wrong level on the market. In this case, you will need to change your branding or reposition your company into a more appealing sector.  

Some tips for creating the correct branding for your market positioning include: 

  • Be clear on your value proposition 
  • Define your sustainable competitive advantage and unique selling points 
  • Clarify what the message to your audience is 

Remember that your brand positioning can drive consumer behavior and influence how they perceive your brand.  

Know What Media and Channels to Use

They are deciding what media and communication channels you will use is an active part of brand creation. Indeed, not all channels will reach your desired audience the right way, and selecting the right one is central to branding success and marketing effectiveness.  

Running customer research, focus groups, online surveys, and reviews is an excellent way to understand better what channels your consumers use the most and decide how to target your branding.  

Remember – whether it’s social media marketing or you are connecting with your audience via newsletter, having a brand identity that is bold and outstanding makes every touchpoint more meaningful and memorable.   

Monitoring and Measure Success

Sculpting a brand is not a one-time effort but rather an ongoing project. Since the market, your audience, and your company’s goals and mission will evolve, your brand should do so too. In this way, brand solutions can remain relevant and appealing throughout time. And, don’t forget to have solid KPIs (Key Performance Indicators) in place to review and measure the success of your branding or rebranding project.

Discover Your Full Branding Potential With Agency Partner Interactive

Creating a brand is an exciting and intimidating project for all entrepreneurs. But, since adequately branding your company can truly make a difference in your chances of success, you should not think twice about partnering with Agency Partner Interactive.  

Our Dallas-based team can help you create complete branding solutions that encompass visual elements, logo creation, advertising, and collaterals.  

Here are just a few of the services we offer: 

  • Identity Design 
  • Brand Name 
  • Market Research & Buyer Persona Creation 
  • Content Development 
  • Collateral Design 
  • Trademark Consulting 
  • Rebranding 
  • Brand Positioning, Strategy, & Guidelines 
  • Brand Development & Management 
  • Website Optimization 
  • Environment Retail Design 

At Agency Partner Interactive, we believe that each brand is unique and should be its branding solution. Get in touch today with our Dallas-based team of branding experts to find a tailored solution for your needs.  

facebook-metaverse

Newsmax: Facebook Forging Forward With Zuckerberg’s ‘Metaverse’

Originally published on Oct. 21, 2021 at Newsmax.com, Written by Marisa Herman

It has only been a few months since Facebook CEO Mark Zuckerberg teased the possibility of transforming the powerful social media company into an immersive “metaverse” — and the big tech billionaire isn’t wasting any time creating his unprecedented virtual reality world.

Despite months of high-profile problems — including allegations from whistleblowers, lawmakers calling for more regulation, and numerous lawsuits — Facebook announced plans to hire 10,000 highly skilled workers from Europe during the next five years to develop its metaverse. The social media behemoth is also rumored to be announcing a company name change in the coming days to reflect its new focus.

As imagined, a metaverse is a Matrix-like, virtual form of reality where users are immersed in the internet, rather  than looking at it from the outside. The term was coined nearly 30 years ago in the 1992 dystopian novel “Snow Crash,” and elements of the futuristic metaverse have already debuted in popular video games such as Fortnight and Roblox.

Techies view the metaverse as the internet’s next frontier to be conquered and Facebook appears to be moving quickly toward completing its quest to become the first major tech company to take the plunge, offering the masses a space that combines the physical world with an augmented virtual existence.

Chris Haynes, a political science professor at the University of New Haven, said Zuckerberg’s hiring spree shouldn’t come as much of a surprise because Facebook has been looking into a pivot towards the untapped metaverse for some time.

Facebook has said that this new virtual reality is the next generation of Facebook as opposed to [it] just being a social media company.

“This is something that has been a real buzz in the tech world, especially with the COVID pandemic and the inability for people to get out there and interact,” Haynes said. “Facebook has said that this new virtual reality is the next generation of Facebook as opposed to [it] just being a social media company.”

Back in 2014, Facebook spent $2 billion to purchase Oculus, a company behind virtual reality gaming headsets. Since then, the tech giant has invested more money and manpower in developing the next phase of tech, positioning the company to shift away from tools like messenger and toward services like virtual boardroom meetings.

A few months ago, Facebook rolled out Horizon Workrooms, an app that allows users wearing VR headsets to gather in boardroom-style meetings with cartoon avatars of their co-workers. The app is reported to be part of Facebook’s secret “Horizon” project, which, according to The Verge, is an unreleased VR version of Facebook.

This summer, Zuckerberg shared his vision for the metaverse, which he dubbed “an embodied internet,” on “The Vergecast” podcast.

He said the metaverse will be a “big focus” for Facebook and a “big part of the next chapter for the way that the internet evolves after the mobile internet.”

Haynes said the timing of the jobs announcement, however, is no coincidence and comes as Zuckerberg is “attempting to change the narrative and reframe the public image of the company and himself.”

[Facebook] recognizes that they have done a lot of damage,” he said. “One way of shifting the narrative of the news media is to focus on something that is more beneficial.”

Haynes said given the fact that Facebook hasn’t always been completely transparent with its users and the government, the company is betting its public perception will get a boost by touting the benefits the metaverse will bring.

He said the calculus behind the metaverse push is that if there is public buy in for it, the government will back off.

Currently, Facebook is taking heat from users and elected officials on both sides of the political aisle. It has been blasted by lawmakers on the left for not doing enough to manage alleged misinformation posted to the social platform. It’s also been slammed by conservatives who feel the company suppresses the voices of those who lean to the right, including former President Donald Trump. The company is facing a barrage of lawsuits ranging from privacy issues to antitrust concerns, too.

Dallas-based marketing and big tech expert Adam Rizzieri said that, on one hand, Facebook should clean up the mess it faces in the U.S. before it jets across the world to start its new endeavor. He noted the irony in Facebook’s talk about consolidating and strengthening what it has already built even as it builds the metaverse — all while Congress is trying to reel the company in.

But he isn’t surprised to see Zuckerberg brush off the criticism he faces at home for a fresh start elsewhere because “Facebook sees the world as its house” more than it views itself as an American company.

“Anyone who is watching knows that issues within Facebook’s walls are yet to be resolved,” he said. “The focus on the rebrand is an interesting way of ignoring problems that still exist.”

He said Zuckerberg’s move into the metaverse showcases the “power that the company continues to wield” and its desire to “control the future and their destiny in it.”

“Today we are concerned about big tech unfairly wielding its power in our daily online interactions,” he said. “Tomorrow, with the metaverse, we have to be concerned about big tech doing the same in a world that has no boundaries.”

As the physical and virtual worlds become more intertwined, he questions where we will “draw the line of separation between what’s mine and what’s ours?

 

© 2021 Newsmax. All rights reserved.

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Make the team at Agency Partner your next call.

best-ad-campaigns

The 18 Best Advertisements & Ad Campaigns of All Time

Expert Tips For The 18 Best Advertisements & Ad Campaigns of All Time

While it can often feel like many of the adverts you see in the modern world are cut from the same cloth, there is an art to creating an ad campaign that people remember. Many of today’s ads borrow elements from the best campaigns that have been seen throughout history, using the foundations that other companies have set.

For those that have seen shows like HBO’s Mad Men, though, you will know just how much has gone into creating some of the world’s best advertisements. Join us as we explore some of the most outstanding ad campaigns of all time.

1. Budweiser, “Wassup?!”

Let’s start with a fun one. Budweiser struck gold with their 1999 “Wassup?!” campaign, featuring a series of videos of friends on a group phone call having fun and repeatedly exclaiming “Wassup?!” in silly voices to one another. This made the beer look fun and lighthearted while also painting a picture of kinship amongst its drinkers.

2. Nike, “Just Do It.”

Nike has always invested a lot into advertising, but their “Just Do It” slogan has been on just about every one of their ads since the late 80s. This ad campaign is designed to convey a no-nonsense approach to pushing people to achieve their fitness goals. Can’t be bothered to exercise today? Just do it. Nikes got your back.

3. Coca-Cola, “Share A Coke.”

From changing the color of Santa’s outfit to poking fun at rival companies like Pepsi, Coca-Cola has long dominated the field of marketing. In 2011, Coca-Cola began adding individual names to their bottles for their “Share A Coke” campaign. People love a personal touch, and buying a bottle with your name on it is a genius way to achieve this.

4. Apple, “There’s An App For That.”

It’s tough to say which of Apple’s ad campaigns is the best; there have been so many great ones. The “There’s An App For That” campaign kicked off in 2009 as a way to show off the versatility of the latest iPhone devices. Campaigns like this have paid off for Apple, with iPhones being one of the most popular mobile devices on the market.

5. De Beers, “A Diamond Is Forever.”

Diamonds didn’t use to be that popular, but now most people would associate this rock with wedding and engagement rings, as well as luxury jewelry. In 1947, De Beers launched their “A Diamond Is Forever” campaign, targeting young men who wanted to show their status and give something extra special to the important woman in their life.

6. Cadbury, “Gorilla Drummer Drums.”

Advertising a product like chocolate can be a challenge without relying on the sultry imagery usually found in perfume ads. Just about everyone remembers the famous “Gorilla Drummer Drums” adverts from back in 2009, in which a gorilla drums along to Phil Colins’ “In The Air Tonight.” This ad was for their Dairy Milk brand and was voted the UK’s favorite advert.

7. Old Spice, “The Man Your Man Could Smell Like.”

Most companies will target the people who will be using their product when they make an advert. Old Spice took a different approach with their “The Man, Your Man Could Smell Like” campaign, though, targeting ladies who wanted their partner to smell as good as possible. The tagline is one thing, but the video cuts in these adverts make them stand out.

8. Google, “Year In Search.”

In 2018, Google decided to launch an ad campaign centered around the most common search terms used on their platform throughout the previous year. This proved to be a great way to connect everyone who watched the adverts, especially when it was revealed that the word “Good” had been searched more times than ever before.

9. Volkswagen, “Think Small.”

Even a decade and a half after WWII, American’s were still fixated on the large and fast US-made cars that dominated the market, rather than smaller European models. VW decided to take advantage of this in 1960, producing their “Think Small” ad campaign that sought to highlight the small size of their cars as a selling point rather than something terrible.

10. Skittles, “Taste The Rainbow.”

Skittles have long been using the “Taste The Rainbow” slogan for their advertising, and most people will associate these words with the colorful candy. The tagline works because it gives customers the sense that they will not only see the colors in Skittles; they will be able to taste it. Conveying taste through marketing can be challenging, but Skittles has nailed it with this one.

11. Sony (Bravia), “Colour Like No Other.”

The early 2000s was an excellent time for companies like Sony. Anyone old enough to remember 2006 will likely have seen the “Colour Like No Other” balls advert that hit TVs worldwide. This advert is compelling yet straightforward, with Sony dropping 250,000 bouncy balls down a San Francisco street to get across the idea that their Bravia TV line-up offered better color than anyone else’s. 

12. Leslie’s Weekly, “I Want You!”

It’s time to look back at an ancient marketing campaign, one that is often viewed as propaganda today. Most people know of Uncle Sam and will have seen the famous “I Want You!” poster plastered across the US throughout 1917. This poster was initially published in Leslie’s Weekly to push young people to join the military during WWI.

13. Red Bull, “Stratos.”

Red Bull has long been using extreme sports to advertise its energy drinks. The Red Bull Stratos project was a little different and involved sending a man named Felix Baumgartner up to an altitude of almost 26 miles for the highest free-fall in human history. More than 9.5 million users watched the event live, and Felix was the first human to break the sound barrier without a powered vehicle. Pretty cool, and great advertising.

14. Absolut, “The Bottle Campaign.”

Starting in 1980, Absolut ran their “Bottle” campaign for around 25 years. Making their bottles one of the most recognizable globally, this campaign involved countless printed images of their bottles taking on different forms. These ads have gone down in history from New York taxi cabs to the peel from an orange. 

15. Twix, “It’s Time To DeSide.”

Despite both sides of a Twix bar being identical, this candy manufacturer took advantage of the competitiveness of humans with their “It’s Time To DeSide” campaign. Asking customers which side of Twix was the best, they could poke fun at their product while also creating an ad campaign that stuck in customers’ minds.

16. Dos Equis, “The Most Interesting Man in the World.”

Even if you haven’t seen the legendary Dos Equis “The Most Interesting Man in the World” campaign, it’s likely that you’ve seen the memes that have spawned from it. The catchphrase that comes with these adverts has been enshrined in internet history, and this is an excellent way to sell a product, even if it wasn’t the intended result.

17. Pepsi, “Is Pepsi okay?”

If you’ve ever asked for a Coke at a restaurant or bar that serves Pepsi, you’ve probably heard “Is Pepsi okay?” as the response. Well aware of being widely considered second-best compared to Coca-Cola, Pepsi has long taken advantage of this, with their “Is Pepsi okay?” campaign poking fun at their beverage.

18. Avis, “We Try Harder.”

Much like Pepsi, Avis has long been the second most successful company in its field. Having worked extremely hard to take the top spot, Avis created the “We Try Harder” campaign to show customers that they work much harder than the competition.

Advertising has long been a significant element of human society. No matter where you are in the world, you can see adverts plastered on walls and displayed through your TV screens. While many of history’s most outstanding ad campaigns are behind us, there is still plenty of room for more to join the ranks of those we’ve covered in this article. 

email-marketing-services

7 Best Email Marketing Services for Small Business (2021)

Expert Tips For 7 Best Email Marketing Services for Small Business (2021)

Email marketing is one of the most tried-and-true and consistently reliable forms of marketing available – and it comes with a wide variety of benefits that mean it should be a staple in any business marketing arsenal.

For one thing, email marketing is generally remarkably cost-effective by comparison to other marketing approaches. An email itself typically costs nothing to send. Still, for your email marketing campaign to be truly effective, it’s essential to utilize the exemplary email marketing software service for the job – which will entail some cost.

Still, when stacked up against all sorts of other forms of marketing, email marketing is consistently one of the most affordable and cost-effective and likely to prove to be a worthwhile investment of resources.

According to the Direct Marketing Association, businesses in the United States see an average 4300 percent ROI (Return on Investment) with email marketing.

All the same, effective email marketing does largely depend on utilizing the right email marketing software, not least of all to ensure that your emails get reliably delivered.

If you don’t choose wisely, there’s a risk that you’ll end up paying for a service that yields a dismal deliverability rate, therefore costing you money, time and also undermining your entire marketing effort.

Here are seven of the best email marketing services for small businesses as of 2021.

  1. SendinBlue

SendinBlue offers a complete SMS and email marketing service for businesses and has the distinction of being one of the fastest-growing email marketing businesses in all of Europe.

Simplicity is the name of the game with this service, with a simple drag-and-drop email editor allowing for even complete novices to email marketing to create beautiful, elegant, and highly engaging emails that can make all the difference.

SendinBlue also offers a series of beginner-friendly marketing automation tools that allow for the creation of automatic follow-up emails, transactional emails, timed bulk emails, and more.

The free plan for SendinBlue allows for unlimited contacts and up to 300 emails a day, although the emails will Include company branding. Paid plans start at $25 per month, with the option to add SMS services – although these can influence price depending on specific requirements. 

  1. Constant Contact

Constant Contact is known for being one of the most important and rapidly growing email marketing services globally and one of the most beginner-friendly.

With this service, managing email lists, templates, scheduling, and more, is straightforward and intuitive – and the company offers unparalleled customer support, ranging from phone lines to email and live chat to a great library of valuable resources.

Constant Contact also offers excellent live training seminars across the United States, helping anyone proficient in email marketing.

The service begins with a 60-day free trial, with no credit card requirement, and after that, paid services start at as little as $20 a month.

  1. Drip

Drip is an email marketing service that shines for people working in eCommerce and digital marketers and bloggers. It can be described as a powerful enterprise service.

Importantly, their email marketing software integrates seamlessly with the leading website building and content management systems, including WordPress and WooCommerce, which makes it easy to incorporate things like pop-ups and signup forms to your website as a way of drawing in and converting more leads.

Drip is notable for its intelligent automation tools, including split testing features, list groups, a visual automation workflow builder, and more, that help you reach targeted customers very precisely to increase sales.

Recently, Drip has included SMS features.

Drip offers a free trial, after which the service costs $49 per month for access to all features.

  1. ConvertKit

ConvertKit is explicitly aimed at professional marketers, authors, and bloggers and is easy to use and notably powerful at what it does.

The feature of this service that most stands out is that It makes it especially easy to offer content upgrades and various incentives via email signup forms and makes it very easy to set up autoresponders.

ConvertKit allows you to quickly categorize subscribers and divide them between those who have already made a purchase and those who haven’t, allowing for a more targeted and personalised form of marketing.

The company offers a 14-day free trial (complete with a 30-day refund policy), and subscription pricing starts from $29 per month.

  1. AWeber

AWeber is well known for being one of the oldest and most well-established email marketing services in the world and one of the most popular.

The tools they offer are particularly useful for small and medium-sized businesses, and include features for a/b testing, detailed email tracking, list management, autoresponders, and more.

This service integrates seamlessly with most platforms, including WordPress.

AWeber has a limited free plan that allows for up to 500 subscribers, with subscription pricing starting from $19 per month.

  1. GetResponse

GetResponse is popular and easy to use and primarily simplifies email marketing for small businesses.

This service features a drag-and-drop campaign builder, allows for effectively categorizing and segmenting contacts, and has beautiful and responsive signup forms and landing pages, among other things.

Customer support is available by phone, live chat, and email, and the GetResponse help section contains plenty of free learning materials, including videos, how-to guides, webinars, and more.

GetResponse offers a 30-day free trial, followed by a subscription starting at $15 per month. 

  1. Mailchimp

Mailchimp is one of the most popular email marketing services globally, not just because of its memorable mascot and name. This service comes with a “forever free” email marketing plan that allows sending 12,000 emails to up to 2,000 subscribers.

Mailchimp features an easy drag-and-drop email builder, as well as autoresponders, the ability to categorize and segment subscribers easily, and more. It is also easily integrated with various eCommerce and website-building platforms, including WordPress, Shopify, Magento, and more.

Mailchimp offers significantly fewer features than many other services but can stand out as an entry-level service.

Paid Mailchimp plans start at $10 per month for 500 subscribers, with the cost increasing for every additional 500 subscribers. However, for an unlimited audience and more advanced features, you would need to pay for the $299 per month plan.

paid-search

What is Paid Search?

Expert Tips For What is Paid Search?

If you are new to the world of paid search, you may feel a little bit overwhelmed by all of the available information. It can feel impossible to know what paid search entails and whether or not this will be a wise advertisement strategy for your business. There is no need to panic, though, as below, we will explain exactly what paid search is so that you can get a better understanding.

What is paid search?

Paid search represents a type of digital marketing where search engines like Bing and Google enable advertisers to display adverts on the search engine result pages (SERPs). Paid search works on a model known as pay-per-click, and so you do exactly what it says on the tin; you only pay when they click on your advert. The aim here is to make sure that the money you spend on marketing is controllable and measurable, which was not always the case with conventional forms of marketing.

Paid ad formats include shopping ads displayed above the search results and text ads, which you can see at the bottom or top of the organic search results. Most businesses will use a mixture of PPC and SEO (aimed at building organic search results) to give their business the best chance of success online.

Understanding what paid search can do for your business.

Now that you know what paid search is and how it works, it is important to understand why it matters! Why should you care? Well, if you think about it, every second, there are thousands and thousands of people typing into that famed Google search bar, looking for different answers, solutions, products, and services.

As a business, this gives you an outstanding opportunity to promote your company to an engaged and relevant audience, i.e., people actively searching for information relating to the sort of products and services you provide.

Some of the other types of advertisement that are available to you are deemed interruption marketing. Banner ads are a good example of this. This means that any person who views the ad may not actually be ready to purchase something at that moment. This is where paid search has an edge. This is because, with paid search, you know that the user has typed something into the search bar that has an intent relating to the sort of service your business provides.

Creating a well-paid search ad

Of course, your paid search efforts are only going to be as good as your ads are. You need to create adverts that engage your audience, guiding them to select your advert over the other ads that you compete with on the page.

There are several different elements you need to make sure your ad has. Unique selling points are critical; they will set your business apart, after all! It would help if you also had phrases and words that are relevant to your keywords, as well as a compelling call to action.

It will help if you track your ROI when implementing paid search.

There are clearly several different benefits that are associated with paid search. However, for paid search to succeed, you need to make sure that you track your ROI, otherwise known as return on investment. This is where a lot of businesses tend to go wrong.

Not only can you see the number of people who have clicked on your adverts when tracking, but you will be able to get important data on how many conversions you have, how much it has cost you, and so on. This helps you refine your campaign to keep on making improvements and extract the maximum benefit from PPC.

Don’t stick with the default broad match keywords.

This is another common error when it comes to those that are new to the realm of paid search. Not only is this is a mistake, but it can be quite a costly one. The default match type of keywords are broad match keywords, so many advertisers and business owners will end up just going with this.

However, if you do that, you will end up being in thousands of variations for the keyword, and so you can end up blowing your budget on keywords you do not really want to be targeting. This is why you really need to refine your strategy to hone in on those keywords you want to target.

Add ad extensions alongside your paid search advert.

In addition to the tips we have mentioned so far, it is also critical to put ad extensions onto your adverts. For those unaware, ad extensions offer extra information snippets about your company, and they can go alongside your adverts. They are beneficial for several reasons.

Firstly, they ensure an improved user experience. Moreover, they help your ad take up more space on the result page and boost your quality score. There are a lot of different ad extensions for you to select from, including seller ratings, price, call, location, callouts, and site links.

Seller ratings are good, as they link to your review score on the likes of TrustPilot and Google My Business, helping to build up a trusted brand image for your business.

Final words on paid search

So there you have it: everything that you need to know about paid search. We hope that this helps you better understand paid search and what it means for your business. Paid search is a vital advertisement medium, but it needs to be used correctly. If you would like to discover more and benefit from the assistance of an experienced and reputable marketing team, please do not hesitate to get in touch with us today for more information.

facebook-ads-marketing

A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Expert Tips For A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Marketing is the art of effectively speaking to prospective customers on their terms and convincing them that your particular product or service is genuinely worth spending some money on.

To carry out the subtle art as effectively as possible, people use many different channels. Still, some have only really started to become recognized for their full potential in recent times.

Until quite recently indeed, many marketers believed that Facebook marketing was essentially a waste of time – and if you’re the average Facebook user, you might also be suspicious that very few people end up clicking on those ads.

Though, you’d be wrong if you came to either of these conclusions.

Facebook advertising can be very effective indeed in a variety of different ways. It’s just a b matter of understanding which businesses are the best fit for Facebook ads and then knowing how to properly run successful ad campaigns tailored to the business in the right way.

Here’s a rundown of some of the basics you should understand about Facebook ads.

Are Facebook Ads Right for Your Business?

Although Facebook ads can be very effective, it’s essential to remember that they won’t be the best fit for every business model.

Before getting started with using Facebook ads, it’s essential to investigate whether or not your business is likely to be one of those that will benefit from this particular marketing approach. It’s also necessary to understand how Facebook ads have developed over time – such as the fact that they are now much more helpful than in the past for selling products directly to customers.

Here are some of the types of business models that might be a good fit for Facebook ads.

Low-Friction Conversion Businesses

“Low-friction conversion” refers to a business model where you don’t ask very much of your prospective clients upfront whatsoever.

When it comes to Facebook marketing, it’s important to remember that the people who click through to your site are likely not very invested and are not already highly motivated to purchase your product or service. For that reason, you need to make the process of converting visitors into leads as smooth and easy as possible.

It’s mainly because businesses such as Groupon that only asked for a simple commitment upfront – like signing up with an email address – tend to be especially well-suited to Facebook advertising.

Businesses Based on Small Purchases or Long Sales Cycle

Businesses based on earning revenue from their customers over a prolonged period, maybe as a result of repeated small purchases, are likely to do better in terms of benefiting from Facebook ads than businesses that try to sell expensive goods upfront.

This again is partly down to the fact that Facebook ads tend to attract casual interest. In contrast, people tend to only make large, expensive purchases after plenty of premeditation and consideration.

An ideal approach might see a business earning 20% payback on their Facebook ad on day one and 100% payback after six months.

Tips for Properly Targeting Your Facebook Ads

Facebook ads allow for exact targeting of your advertisements to particular demographics and prospective customer bases to ensure that your ad has the highest likelihood of being correctly effective.

Unfortunately, failing to target Facebook ads appropriately is the number one thing that makes them ineffective for many marketers.

Just a few of the various things that Facebook allows you to target your ads based on include:

  • Language 
  • Relationship status 
  • Location 
  • Age range 
  • Interests
  • Connections 
  • Education

Here are some of the targeting techniques you can employ using Facebook ads.

Targeting to Facebook Lookalike Audiences

Facebook offers the powerful ability to target your ads to “Lookalike Audiences,” which means targeting your ads to audiences that are similar to yours but that exclude your current audience.

If you have Facebook Pixel or other custom audience data that you can plug into the advertising tool, you will be able to use this service to break new ground potentially.

Retargeting to Existing Customers or Audiences

Facebook allows you to “retarget” ads to people who are already familiar with your business, products, and services by focusing on users who – for example – have already clicked on an advertisement of yours or visited your website without completing a purchase.

This can be a great strategy to close the deal and up the ante with new and alluring products or more dynamic and visually appealing ads than previously.

Detailed Interest Ad Targeting

Facebook allows for a truly staggering amount of specificity when it comes to detailed marketing. You can even market to individuals who have “liked” specific films or sports, among other things. As a general rule, the more focused you can get your ads, the likelier you will find an audience that is ideally in line with your particular product or service. On the other hand, if you are too broad, you can easily miss out. Wherever possible, go for maximum nuance and detail when targeting your ads.

Broad Category Ad Targeting

Going for a “broad category” approach to ad targeting instead of detailed interest ad targeting tends to be more expensive and result in fewer conversions.

While this should not be your first-line approach to Facebook advertising, broad category targeting may be helpful alongside detailed interest targeting in some instances. It’s something to try out in a balanced and tentative manner.

Utilizing Visuals for Ads

Visual elements are essential for getting people to click on your Facebook ads, so it’s necessary to go for high-quality images and graphics.

Avoid going for any low-quality pictures or very generic stock images, and don’t make your logo prominent (or even include it at all) unless you are a significant and recognizable company.

Instead, purchase high-quality images or look for unique and high-quality photos with a Creative Commons Licence, and emphasize pictures of people, clearly visible text with easily readable and well-designed typeface, and elements of humor if they work in the context of your ad.

most-disliked-brand

Katy Trail Weekly: Most Disliked Brand in Texas Surprising

Most Disliked Brand in Texas Surprising
Originally published on KatyTrailWeekly.com, Written by David Mullen

A new statistical report asserts that the most disliked brands by state on social media are often not necessarily the ones you might think. For example, Colonel Sanders is not welcome in Des Moines. KFC (Kentucky Fried Chicken) is the most disliked brand on Twitter in Iowa. In Kentucky, it is Uber. Go figure.

Many of the most successful companies and well-known names have become unpopular brands. RAVE Reviews teamed up with research tool SentiStrength to measure the most hated brands across the U.S by state as measured on Twitter. They assessed more than a million brand-related tweets for positive or negative content and calculated what is referred to as the “hate rate” (percentage of negative tweets) by state.

Everyone loves LEGO, right? In six states, the brand is the most unpopular. No data supports if the hate rate coincides with the percentage of parents with young children that walk around the house in their bare feet.

Twitter, as a social platform, doesn’t represent the diverse opinions of states, let alone countries…

“Twitter, as a social platform, doesn’t represent the diverse opinions of states, let alone countries,” said Adam Rizzieri, an SMU and Boston University graduate and CMO at the Plano based Agency Partner Interactive, a marketing company that specializes in working with small business to help them create online experiences to foster growth. “And it is overwhelmingly male and typically more affluent. But that doesn’t mean what comes off Twitter doesn’t matter.”

It is logical that a foreign car brand is most hated in Michigan. But one would think it would be Toyota, Nissan or Honda in America’s automotive center. The most hated brand in Michigan is Ferrari. “I think that might relate to racing fans,” Rizzieri said. “[It could be] throwing hate on whatever [Ferrari Formula One drivers] Carlos Sainz, Jr. or Charles Leclerc had done on the racetrack.

Why do so many people hate KFC or LEGO with so much fury? People are two to three times more inclined to tweet a frustration than a positive experience. With KFC, it could be a delivery experience like “They forgot my gravy!”’

In California, surprisingly, Uber is most hated brand, even though the company is headquartered in San Francisco. “People that hate Uber are still going to use the service,” Rizzieri said. “It’s a little unfair. Think about the volume. I think Uber and Toyota share the same thing. They do so much volume and have a ton of happy customers. But because they have so many users, you are bound to do something — or not do something — to piss somebody off.”

Amazon is the most disliked brand in New Mexico, which seems counterproductive. So does Red Bull not charging up Nevada, America’s 24-hour gaming mecca. McDonalds is not a Maine brand, Minnesota is not gaga over Google, Colorado dislikes Disney, Alaska is not hot on Starbucks and Mississippi hates French luxury fashion brand Chanel. Maybe Mississippians meant to say “channel” because they don’t like their TV shows.

Sony is the most hated brand in Texas. That seems odd. One would think that any company not based in Texas would be tied for No. 1 least liked brand.

“I tried to think about that one because I have literally never heard someone [in Texas] say, ‘I hate Sony,’” Rizzieri said. “As a company, at a higher level, it is a multi-national conglomerate. It is a huge corporation. They are a movie producer. They are an electronics manufacturer. They are also a gaming console brand.

“When I think about Texas and Sony and what the connection might be, I go back to the eSports gaming world,” Rizzieri continued. “All of the people competing may be use Sony consoles or the games themselves and are expressing some sort of discontent. You have [Mark Cuban] and Jerry Jones investing heavily in eSports, and you have a big gaming concentration in Houston and Dallas.”

Tesla is the second most hated brand in Texas, despite building a large plant in Austin. Texas is synonymous with oil and Tesla is synonymous with green energy. Oil and alternative power don’t mix.

The thing that people should recognize is that source of the tweet matters tremendously

“The thing that people should recognize is that source of the tweet matters tremendously,” Rizzieri concluded, “whether it is a troll just throwing some hate or if it is Elon Musk talking about what Tesla’s next big investment or next partnership is going to be. When Elon [Musk] tweets something, you know it is going to be really important.

“Think about Disney. Thirty percent of all the tweets on Twitter about Disney were really hateful, mean tweets. In the same year that they had all of this negativity spewing on social media, their share price rose by 125 percent. Negativity on social media doesn’t always matter. What matters most is who is tweeting and what the customer cares about.”

© 2021 Trail Publishing and Agency Partner Interactive. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

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How To Create a Twitter Marketing Strategy For Your Brand

Expert Tips For How To Create a Twitter Marketing Strategy For Your Brand

As with most social media today, Twitter has moved on from a primary site for social engagement to a powerful Twitter Marketing channel used for brand building and brand promotion. But it isn’t always an easy task, even for those with social media experience.

The Twitter channel is slightly different from other platforms and requires a strategic brand marketing strategy to get the most from it. We look at some of the best ways to use Twitter to market your brand and grow a dedicated following.

Use Twitter analytics

The first step to creating a successful Twitter marketing plan is to crack open your Twitter analytics and takes a closer look at what’s working (or not working) for your brand. Twitter analytics provides valuable insights into engagement rates for different types of tweets – called “impressions.”

Twitter impressions give you the performance of tweets in recent months and over the previous 28 days. It tells you what tweets have been popular and why. You can also look at your marketing strategy and see where your campaign supported more vital impressions.

Tailor your brand voice

A brand voice is crucial for connecting with your audience and strengthening your brand identity. As with your brand logo, packaging, and social media ads, your voice must be consistent across platforms and reassuring for your audience – however, you can still be creative.

Once you have established a voice that is true to your brand and connects with your audience, you can use it creatively on Twitter to generate interest and stay relevant. Of course, that doesn’t mean jumping on trends, but you can still incorporate trends into Tweets using your distinctive voice.

Use trends and hashtags

Did you know that tweets with hashtags get double the engagement rates than tweets without them? Statistics like this suggest you should apply hashtags to every tweet you put out, but this isn’t a good idea either. Instead, it’s best to use hashtags for an intended purpose.

Most brands use hashtags for promotional purposes, and this is very effective. If you have a campaign for a short period – such as discounts on Black Friday – some relevant hashtags can significantly increase engagement rates and help grow your audience and brand awareness.

Use Twitter ads

Twitter ads work like other social media and search engine ads. However, you pay a premium – a monthly subscription in the case of Twitter – and you get to optimize your setting to target different demographics. Your ads then appear on users’ Twitter feeds.

Although this costs money, it’s an effective way to engage new people with your brand and promote a new product or service. Even if someone doesn’t follow your brand, the ads will show up in their news feed if they have an optimized interest.

Time your Tweets

Once you tweet, that post will remain on the Twitter newsfeed until it is deleted, but that doesn’t mean anyone will see it. The Twitter newsfeed moves incredibly fast, so a post that went up thirty minutes ago might well be invisible always. One technique is to time your tweets effectively.

Posting a tweet at the right time can mean the difference between high engagement and none at all. The average half-life is around thirty minutes, and tweets reach 75% of their potential in three hours, so posting at the right time is crucial. Use an engagement schedule to help.

Schedule your Tweets

Consistency is vital when posting to Twitter. Audiences expect regular – often daily posts – from the brands they follow. It helps the Twitter algorithm identify popular and relevant Tweets to boost engagement. So you need to time your tweets, but you also need to schedule them to land consistently.

If you’re a brand, it’s recommended that you post to Twitter at least once a day, but many brands will post much more than that – up to fifteen times a day! The frequency of your posts is usually determined by the relevance and quantity of the content you create.

Engage with Twitter Audiences

To create a successful brand on Twitter, you need to interact with your Twitter audience and anyone on the platform who mentions your brand. Whether positive or negative, you need to communicate with your brand community to build trust and confidence.

As with other social media platforms, Twitter is a two-way channel. If your brand posts regularly but displays low audience engagement, it makes users feel like an overly promotional business, but interacting with creates a strong brand community that users can invest in.

Set brand goals for Twitter

No Twitter marketing strategy is complete without brand goals. Brand goals help to keep your campaign on track and monitor the success of your promotions and campaigns. Brand goals on Twitter can mean “growing awareness” and “brand engagement.”

These are separate things. Growing awareness is measured by “followers” and “reach,” while brand engagement is measured by “replies” and “shares.” There are many other goals you can set, it depends on your overall strategy, but it’s essential to monitor them frequently.

Use a cross-platform strategy.

Today’s effective brand strategy involves more than one social media platform because the platforms have different audiences and different forms of engagement. Your Twitter profile can be integrated into an overall social media strategy to get the most out of every forum.

You might need some help to create an effective social media brand strategy that’s effective cross-platform. Each platform has micro-differences that require separate management. Your Twitter accounts are no different; ensure you have a dedicated team to operate your Twitter brand marketing strategy.

To sum up

Brand awareness and engagement on social media are essential for building and maintaining a lasting brand, but it doesn’t happen by accident. Each social media platform has unique traits that you need to work with to ensure your brand stays healthy and relevant.

Using Twitter Marketing to create goals for your brand and monitor them often, you can engage with existing audiences more effectively and grow your audience using intelligent advertising.

google-ad-ban

Newsmax: Google’s Ad Ban on Climate Skeptics Is About Politics, Not Environment

Originally published on Newsmax.com, Written by Marisa Herman
Google says skeptics of what the company determines to be “scientific consensus” about climate change will be prevented from making money or spreading so-called “misinformation” on YouTube, a major decision that tech experts say is motivated more by politics than sincere environmental concerns.

The tech behemoth announced the policy change in a Thursday blog post that noted the change will “prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” and is slated to affect YouTube video creators, advertisers, and publishers.

Critics immediately questioned whether the move was yet another example of a big tech company working in lockstep with the Democratic Party’s agenda to silence those who have the “wrong” thoughts about a debatable issue.

Steve Milloy, a former Trump EPA transition member and the founder of JunkScience.com, said the forthcoming policy “does nothing but validate what climate realists have been saying for years: It’s not about the climate; it’s about the political power.”

“If what we were saying was wrong, we would have been laughed off the Internet long ago,” he said. “Instead, reality is validating us and public support for climate idiocy is going nowhere.”

The new Google policy applies to any content that it determines calls climate change a hoax or denies that greenhouse gas emissions and human activity have contributed to the overall warming of the earth.

Google’s ad team said a “growing number” of its “advertising and publisher partners” have expressed concerns in recent years about “ads that run alongside or promote inaccurate claims about climate change.”

The company says that advertisers don’t want their ads showing up next to content that denies climate change, and publishers and creators don’t want the content to appear on their pages or videos.

Milloy believes the change, which is set to go into effect in November, will “have no effect on climate realist websites for the simple reason that the ad revenue is pretty trivial.”

I don’t know of any climate realist who blogs for the Google ad revenue…

“I don’t know of any climate realist who blogs for the Google ad revenue,” he said. “We do it because we oppose the abuse of science, especially as it is being used to advance totalitarianism.”

Google said it will use a mix of both automated tools and human reviewers to enforce the policy. It says it will “look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim” when it evaluates content.

While Google may be responding to pressure from climate activists to “do more,” critics say the policy is another reason why the publisher shouldn’t be protected by Sec. 230 of the Communications Decency Act, a controversial protection afforded to tech companies that shields them from being sued over content that users post on their site.

Marketing and big tech expert Adam Rizzieri called the new policy “par for the course” when it comes to tech organizations protecting the speech of the “elite, VIP class of users, while rapidly silencing and de-platforming all others.”

“Google routinely allows politically divisive issues to dictate how its platforms operate and what its users can do and say,” Rizzieri said. “Unlike private companies, Google wields the de facto power of a government entity and therefore abuses its power in how it actively silences the free speech of users, spanning from daily users to renowned thought leaders.”

When it comes to YouTube, he said the video platform has already “routinely demonetized or suspended credentialed, industry experts” on other topics.

“They target your average YouTube user, but they also go after thought leaders – including Nobel Prize winners and actual history makers,” he said. “When YouTube’s enforcement teams believe themselves to know more than Nobel Prize winners and legal thought leaders like Alan Dershowitz, we have a big problem.”

When YouTube’s enforcement teams believe themselves to know more than Nobel Prize winners and legal thought leaders like Alan Dershowitz, we have a big problem.

Because policies like these “actively violate the First Amendment rights of everyone,” Rizzieri said big tech companies “should not get to enjoy Section 230 immunities.”

James Taylor, the president of the Illinois-based thinktank The Heartland Institute, says concerns about actions like those taken by Google have led 33 states to push legislation in a bid to combat censorship and free speech concerns. Florida and Texas have already had two of those bills signed into law.

“Google and Big Tech are perpetrating Digital Age book-burning,” Taylor said, adding, “It is now The People versus Big Tech — and they brought it upon themselves.”

Milloy added, “Google’s demonetization is an admission that we are winning, a treasure far more valuable than Google ad revenue.”

© 2021 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

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The Ultimate Guide to B2B Marketing in 2021

Expert Tips For The Ultimate Guide to B2B Marketing in 2021

When it comes to business marketing, 2021 looks completely different than last year. A few years ago, the strategies and plans you had in place for b2b marketing will need an overhaul for 2021. COVID-19 threw changes at businesses, increasing the need to appeal to customers and clients working from home.

As a marketer, you may already know that business-to-business marketing has to be on-trend, modern, and engaging, and the only way to do this is to follow the latest trends and line up with what your clients will need to see from you.

B2B marketers today have to rethink their plans, rework strategies and consider their current approach and whether it applies. Customer expectations are changing, and the need for digital engagement is on the up. With different digital channels used to build new and existing customer relationships, B2B marketing experts must widen their scope with digital engagement.

Business-to-business marketing strategies will differ from business to business, but the most significant focus needs to be on driving growth and improving consumer experiences. This will boost your business marketing and improve your relationships with your customers at the same time.

The world may look like a different place right now than a few years ago, but digital marketing is steaming forward, and we all need to look at customer engagement and branding. Below, we’ve put together a list of the B2B marketing strategies that will be taking 2021 by storm. 

Widen Digital Engagement

Did you know that over 90% of B2B marketing experts use email as their primary strategy for marketing? Email marketing – despite what people think – is not dead yet! From using interesting subjects to segmenting emails depending on the customer group, B2B marketers are using responsive and user-friendly emails to capture the attention of their customers.

It’s important to broaden this sphere, so missing in web marketing (paid ads, SEO, and a branded website) will help. More than 80% of consumers will check a company website before they commit to a purchase.

Lastly, use content marketing! People are using their phones and their computers to search for information. Excellent content needs to be value-driven, data-driven, and AI-driven, too. 

Invest In SEO

As most of the world moves in and out of lockdown, B2B marketers need to consider their current SEO strategy and adjust it to suit. It will help if you enhance your visibility while generating quality leads for B2B businesses. When you have a strong SEO strategy, your marketing goals can be better realized.

Offer Better UX

User experience is one of the most crucial pieces of the B2B marketing puzzle. It ensures that your business customers repeatedly return, so you need to make the necessary investments in user experience (UX) to grow the business quickly.

Inbound Marketing Increases In Popularity

Did you know that inbound marketing is as essential as any other marketing sphere? It’s going to increase with customers that are looking for tailored content. You must build long-lasting connections with your customers, and to do this, you have to gear your content toward offering them the answers they need to their business problems.

Consider Artificial Intelligence

One of the most popular marketing strategies for this year is artificial intelligence. This can help you broaden the scope of B2B marketing. Marketers in the business sphere can employ automation strategies to gain better insights and make better decisions. In our data-driven culture, artificial intelligence is ready to change the game. AI is going to be an essential tool for delivering user-friendly content.

With our need for instant gratification, chatbots and live help (all AI-based) are becoming more popular for businesses worldwide. It’s all about customer service, and chatbots are there to help you connect better to your customers, providing them exceptional experiences every time.

More Than One Channel

When it comes to your B2B marketing strategies, you need to ensure an omnichannel provider. This is more than a trend; this is the next step in promoting the right message between consumer and brand. Social and digital channels need to be maximized to offer the best possible service.

Consider Software As A Service

This is a business-to-business marketing strategy that is provided to other businesses through cloud-based applications. SaaS uses platforms such as the internet for better accessibility and at a cheaper cost. You can optimize sales and generate more revenue, all the while improving your performance!

Invest In CRM

When was the last time you updated your customer relationship management software? With people staying at home and business leaders working from anywhere, you need to retain your customers. To do that, you need to invest in the best cutting-edge CRM software this year, and it’s expected that many B2B marketers will do precisely that!

Voice Search Soars

Ah, Siri and Alexa have changed the marketing game! Voice search is becoming more and more popular with customers who are more tech-savvy than all the rest, and with the help of AI and ML, more companies are utilizing voice search on their websites to attract more customers.

B2B marketing is full of challenges, but the traditional B2B marketing strategies are in dire need of an overhaul given the changes to the way businesses are working throughout the pandemic. Companies have to do what they can to reach their targeted audiences, and with the help of digital engagement and multi-channel marketing, your business can better connect with consumers.

When it comes down to it, whatever digital tools are at the disposal of your business, you should use them. You can ensure that you reach business customers in the right way and provide them with the best marketing and content options. All of this will keep them coming back for more!

social-media-down

Facebook, Instagram, and WhatsApp are Down

 

Facebook and Instagram’s servers are down for nearly 2.85 billion users worldwide. Facebook CTO, Mike Schroepfer, added the following statement via Twitter:

Inside Facebook, the outage has broken nearly all internal systems employees use to communicate and work. Several employees told The Verge they’ve resorted to talking through their work-provided Outlook email accounts, though employees can’t receive emails from external addresses. Employees logged into work tools such as Google Docs and Zoom before the outage can still use those, but any employee who needs to log in with their work email is blocked. 

The Verge reports that Facebook engineers have been sent to the company’s U.S. data centers to try and fix the problem, according to two people familiar with the situation. That means the outage, already Facebook’s most severe in years could be further prolonged. 

What does this mean for your business? 

Having a well-built website that won’t crash is important for sales and customer representation. Depending on when Facebook’s servers will be back up, this could negatively affect their business. Since Facebook went down, its stock $FB has been down nearly 5 points. 

Many businesses are scrambling to cope with this potential loss of revenue due to the outage. The best course of action for businesses is to ensure their email and SEO strategies are included in their marketing strategies 

How can we help you protect your sales during outages? At Agency Partner Interactive (API), we focus on a holistic marketing strategy that does not rely on only social media. Having a proper SEO strategy can prevent your brand from losing out on sales or leads when Facebook or Instagram goes down.
Contact us now! 

b2b-lead-generation

What is B2B lead generation?

Expert Tips For What is B2B lead generation?

Lead generation is a vital aspect of any business that sells a product or service. In marketing terms, B2B lead generation involves the identification of potential customers and conducting marketing or sales activity to encourage their interest. The greater number of leads you bring in, the more revenue you can make.

As a company operating in the B2B sector, you will have a different set of criteria of what is classed as a qualified lead and requires the collaborative and strategic working of the marketing and sales functions within the company.

Historically, sales and marketing have been known to work in silos. As buyer behavior has changed, so has the way sales and marketing departments interact with potential clients. An aligned approach is vital. Marketing strategy is designed to attract potential leads, qualify them as relevant, and push them through the funnel to sales outreach. 

Why your business needed B2B lead generation

In times gone by, sales and marketing were more concerned about telling the client about the existence of your product. But the nature of buyer behavior has changed drastically due to the internet. Inbound marketing is designed to bring your leads to you rather than pursuing them.

How to define B2B leads

Technically, any business that could benefit from your product or service could be a lead, but this doesn’t help your sales team effectively target their efforts. Instead, they should be categorized by their level of interest. These are usually defined as either a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL)

MQLs 

When potential clients engage with your marketing campaigns, they will be identified as an MQL. This engagement could include downloading content, attending a webinar, interacting on social media.

High-quality MQLs are vital in providing the sales team with a solid pipeline of leads. This will also increase your chance of conversion and improve ROI.

SQLs 

The next stage of the marketing funnel involves moving MQLs to SQLs. When a lead is deemed an SQL, then this is the point where your sales team will usually reach out and initiate contact.

The move from MQL to SQL usually involves more signs of real intent. This can include emailing for more information, filling in an online form, or signing up for a free trial.   

Who is responsible for B2B lead generation? 

B2B lead generation strategies and lead management is usually the joint responsibility of the sales and marketing departments. Whereas it used to be common for sales teams to be solely responsible, that is no longer the case, and the sales and marketing departments must collaborate closely to achieve targets.

Modern sales departments are usually split into separate roles to create efficiencies and focus talent in the right areas. Sales development roles identify possible leads, conduct initial engagement, and set any calls or meetings.

Business development managers are those who work at a more strategic level with leads. They communicate with prospects, give presentations and demos, and close deals. 

By running the sales function in this way, you create a very efficient department where everyone’s roles are clearly defined.

Marketers also fall into different categories when it comes to their main roles. Growth marketers are becoming popular in start-ups where revenue is needed fast and with little budget. They tend to alter strategy quickly, trying new ideas and dropping others that aren’t getting quick results. This approach works well at the start-up stage but generally can’t scale effectively, where a more sophisticated marketing setup is needed.

Inbound and demand generation marketers focus on developing strategies to engage potential clients and fill up the marketing funnel.

Depending on the size of your company, you may use one or more agency partners to handle various parts of your B2B lead generation activity.

Larger marketing departments may consist of digital specialists, content marketers, lead generation, and growth hacking.

B2B lead generation activities  

Several different B2B lead generation strategies can be conducted to bring in new business. There is still a place for traditional sales cold calling when it is targeted to the right organizations.

These include:

Outreach – the traditional approach of calling relevant people and attempting to get them to agree to a meeting, demo, or receive more information.

Email – similar to telephone outreach, this involves emailing potential leads. This can be done via personal email or an email platform.

Social – targeting and developing contacts through social media platforms and LinkedIn.

Alongside traditional sales outreach, the main b2b lead gen strategy is run by the marketing department.

Content marketing – creating and publishing interesting and informative content on a range of channels. Lead capture then pulls leads into the marketing funnel, where they become an MQL. Content can include videos, podcasts, webinars. Ebooks and blogs.

Account marketing – the buyer personas at each company are identified, and campaigns are created to target them specifically.  

Technology in B2B lead generation  

Modern sales and marketing initiatives run on technology. Aside from the platforms you choose to run your campaigns on. Internal systems allow you to capture the campaign data.

A Customer Relationship Management (CRM) system is vital to tracking and recording potential client data and your interaction with them.

Another invaluable platform is marketing automation. Save time and money by automating your entire inbound marketing strategy rather than manually handling all aspects of the funnel.  

Conclusion 

B2B lead generation is an important part of any business. Generating these leads needs strong business direction and an aligned sales and marketing department. By deploying a range of strategies across targeted marketing channels, you’re increasing your chances of attracting and converting more leads through your funnel.

Each lead generation strategy will be slightly different, and you’ll be competing with others in your industry for the attention of your target market. By defining your buyer personas and targeting your campaigns precisely, you’ll improve your ROI as wells as your conversion rate.  

linkedin-for-business

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Expert Tips For How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is an excellent place for businesses that are looking to network and grow their reach. Unlike many other popular social networks out there today, LinkedIn is aimed at job seekers and professionals. At its core, it is a professional social network. It is all about business-related activities, including industry discussions, professional connections, career development, and much more. With that being said, let’s take a look at using LinkedIn successfully for your business below.

Set up your page effectively

Many different elements come together when it comes to creating the perfect LinkedIn page. Firstly, you need to fill out your company description. This should make it evident in what your company does, the services and products you sell, your mission, and your vision. Make sure you write in your brand voice. Aside from this, a professional cover photo is needed, and you can add as many as three hashtags to your profile, which will make your profile more searchable, so select your hashtags with care.

In addition to this, you should add the locations your business is based in, i.e., your store or office locations. You need to add multiple locations, which will help you become more searchable when people do local searches on LinkedIn. In addition to this, you can manage your language.

If you have a multilingual audience or global brand, add your description, tagline, and name in more than 20 different languages. Finally, it would help if you thought about adding a custom button to your LinkedIn page. This will encourage visitors to take action. Options include the likes of sign up, register, learn more, contact us, and visit a website.

Find connections and customers that are highly targeted.

Targeting on LinkedIn is a must when it comes to using this platform effectively. The targeting on LinkedIn is unlike any other when it comes to digital advertising. Small companies can zero in on specific industries, job roles, and company sizes they know would typically be interested in their job or service.

For instance, let’s say that you sell inventory management software to small companies in New York. You can set your advertising so that you will only show your campaigns to companies in New York with less than 100 employees.

Add LinkedIn buttons across your online presence.

Aside from the suggestions that we have mentioned so far, we also recommend that you add social media icons to the footer or header of your newsletter or website, which will make it a lot easier for people to find your LinkedIn page. You can also add these buttons to your emails as well.

Consider the right time for your posts.

Use analytics to find out the optimal time to post content to reach your desired audience on LinkedIn. Some of the optimal times for posting on LinkedIn include 5.45 pm, 12.45 pm, 10.45 am, and 7.45 am, according to Hootsuite. Use your research to continue to refine your strategy, though.

Optimize posts for impact and rich

In addition to the benefits that we have mentioned so far, when it comes to posting from your business page on LinkedIn, there are several practices you should consider. The algorithm used by LinkedIn will rank posts based on several different signals, including engagement probability, interest relevance, and personal connections.

This means that you should be looking to create posts that interest people and are highly engaging. You can also notify workers if you believe they would be interested in something you have posted. As an advocate of your business, they will get the engagement started on the post and, therefore, increase its visibility.

Some of the things we recommend you do to boost your LinkedIn posts include:

  • Respond to any comments left on your post to increase engagement 
  • Write solid and robust headlines for your articles 
  • Add a few relevant hashtags to your posts, but do so in a natural manner 
  • Boost engagement and feedback with LinkedIn pools 
  • Lead with a question that encourages people to respond 
  • Tag pages and people mentioned in the post 
  • Name the type of audience you are trying to reach, for example, remote workers or working parents 
  • Include a call-to-action that is simple, clear, and eye-catching 
  • Call out key quotes, points, and statistics 
  • Keep the copy short – If the post is long, make sure it is readable by including bullet points, numbers, and paragraph breaks. 
  • Use video or imagery to capture the attention 
  • Share content that is relevant and timely

Share posts with rich media

Last but not least, another suggestion that we have for when it comes to LinkedIn marketing is to share posts that have rich media, i.e., videos or photos. Posts like this tend to perform much better across social media platforms like LinkedIn. In fact, according to the social media powerhouse themselves, posts with images generate 98 percent more comments when compared to posts that do not have any rich media.

When it comes to adding rich media to your posts, we recommend using custom photographs whenever you can. Avoiding stock imagery is a great way to stand out. You can also support your posts by uploading the likes of SlideShare presentations, PowerPoints, or PDFs.

One of the great benefits of native video on LinkedIn is that it will play automatically whenever someone scrolls by it. As a consequence, it is highly effective in terms of catching people’s attention! When compared with other types of content, videos experience five times the amount of engagement on LinkedIn.

So there you have it: some of the different approaches you can use to maximize LinkedIn when it comes to marketing your business. We hope that the ideas and suggestions mentioned above will help you make the most of this unique and exciting social media platform. 

digital-marketing-myths

5 Digital Marketing Myths Debunked

Expert Tips For 5 Digital Marketing Myths Debunked

Most modern and online businesses have quickly adapted and took advantage of this fast-growing industry regarding digital marketing. Current marketing strategies like digital marketing have given small business owners and marketing teams of established businesses worldwide.

Social Media Marketing is also one of the most effective marketing strategies in the modern day, and businesses not making use of it will be left behind fast. Marketing teams in businesses should have adapted and allowed budgets to generate leads and sales on online platforms. The reach for meager costs will enable businesses to target the correct people while still in the awareness phase.

However, even with evidence and records to prove this, some individuals remain wary. This article will debunk the five most common digital marketing myths.

1 Social Media Marketing Only Works For Specific Industries

This is one of the most common myths because it’s not entirely true. For example, even though social media marketing may be more effective for fashion and retail companies, major brands in every industry have used this strategy to generate leads and sales.

That means as businesses evolve, so does social media marketing; all industries can use it effectively, so there is no need to avoid it! Furthermore, a study conducted by Gartner predicts that by 2020 up to 30% of top-performing companies will abandon their digital campaigns if they don’t start making changes now.

2 SEO Is Dead

No, SEO is not dead! The reverse could be true. This marketing strategy has been around for ages and will continue to exist because it’s still one of the most effective ways to generate leads and sales online. It may not have reached its peak yet either; many other industries can benefit from an increase in search engine rankings, such as healthcare or education—both ranked among the top 20 largest U.S. industry sectors by GDP contribution (Cleveland).

Modern tools like Google Maps also provide hints on where people live, allowing businesses to target neighborhoods they want to reach out to with specific products/services based on location-based searches (Google Trends). As long as these digital marketing myths aren’t true, SEO will remain a powerful way to generate leads and sales. As long as Google considers SEO an essential part of the ranking factors for businesses worldwide, no one can say otherwise.

3 You Don’t Have To Build An Online Presence If Your Competition Isn’t Online.

This myth is not valid. Even though it may seem like the competition might be ahead of you, they’re still vulnerable to being taken over—because your competitors are also running into difficulties with modern marketing strategies.

For example, Facebook’s algorithm changes in late 2016 that led to a decrease in organic content reach meant small businesses and blogs were left behind without enough budget for increased paid ads (Bates). Additionally, since digital marketing requires constant upkeep and care, so does social media; if neglected, there will be consequences!

Of course, established companies can take advantage of this on their own or hire a Top Digital Marketing Agency in Dallas to do all the work for them. Still, no matter what needs to be done, as long as these steps aren’t followed, someone else could come in and take over before you know it.

4 Mobile Website Traffic Doesn’t Drive Conversions

This myth is also not close to being correct. Mobile website traffic has increased steadily over the years, and in fact, mobile-only users have grown to be a top priority market for most businesses. For example, according to Microsoft’s latest report on global internet usage trends (2016), more than 17% of people only use their phones, which means your business must provide easy access via mobile so they can still engage with you effectively.

This also goes for all those competitors out there; if ignored, this could mean lost opportunities when small moments become big deals—such as someone searching nearby restaurants while hungry and finding yours! These digital marketing myths aren’t true, resulting in decreased leads/sales because mobile website traffic is one of the most critical driving conversions.

In more recent years, statistics have shown that mobile users came close to being 50% of all online traffic, making sense. Smartphones have enabled individuals to browse the internet, similar to a PC, conveniently. So make sure your website is optimized for mobile use.

5 Negative Reviews Will Dramatically Decrease Your Sales

This myth is false, especially for high-quality products and services! The truth is that consumers are more likely to buy from a company they know or have heard of before than if they stumble across it randomly, so in this case, negative reviews can be good marketing because people will listen to you through word of mouth. Negative reviews may also lead to increased sales when handled correctly.

By providing customer service with a smile (and sometimes even freebies!), the unhappy customers could become repeat customers who love your business! This goes back to the importance of social media because now these disgruntled customers might spread their happiness on platforms like Facebook. This means all those new potential leads will come knocking at your door, too. Unless, of course, you don’t have the proper digital marketing strategy in place.

As long as these digital marketing myths aren’t true, SEO will remain a powerful way to generate leads and sales. However, it’s essential not to neglect other aspects of modern marketing: social media, for example! Social media platforms like Facebook are just one aspect that businesses need to utilize to get ahead, or they could end up paying the price.

Literally.

This goes back again to those potential customers who might have been interested in your business but decided against it because you didn’t show them any love on their favorite platform. So make sure all bases are covered with Industry-Leading Digital Marketing Services from Dallas Top Digital Marketing Agency today if you want a steady flow of new leads coming in! 

google-my-business

Guide to Optimizing Google My Business

Expert Tips For Guide to Optimizing Google My Business

If you have a business website, why do you need to Google My Business?

Google My Business isn’t a replacement for your website. It’s a summary of your most relevant information so people can find out about you quickly and easily.

Your GMB information includes:

  • Operating hours 
  • Physical Address 
  • Contact Information 
  • Customer Reviews 
  • Who you are

As a business, you also gain crucial information from GMB – like reviews, messages, customer photos, and insights into how customers interact with your business.

Getting Started with a Google My Business Listing

Do you have GMB? Quickly find out by Googling your business name. If no listing pops up or a listing pops up that isn’t claimed, then it’s time you set one up.

Over 56% of businesses never claimed their GMB account! Don’t miss out on potential customers, and claim your business today!

5 Tips for Optimizing Google My Business

If you already have a listing, log into your account and start Google My Business optimization using these five steps. 

  1. Fill Out All Your Business Information Using SEO

GMB optimization begins with filling out your basic information on your Google business page. Carefully add as much information as possible – making sure it’s accurate and up to date. Compare the information with your website as inconsistencies negatively affect your search appearance.

Beyond your basic information, your Google My Business listing includes attributes, a description, and a business category. Fill out these portions according to how you want to be ranked in Google and what search terms you want your business to relate to.

Does your location have free Wifi? Is there onsite parking? Is your location wheelchair accessible? These attributes help your business show up when people search phrases like “Wheelchair-accessible restaurants near me” or “hair salon with wifi.”

Use SEO and keywords to get your Google listings ranked in the most relevant customer searches. Your keywords should include where you are, what you offer, and what makes you unique (your marketable quality). 

  1. Keep your information Updated.

Your business listing isn’t a one-time deal. You should continually update it with the most accurate information.

New phone number? Update GMB. 

New address? Update GMB. 

New product? Update GMB. 

Changed holiday hours? Update GMB. 

You get the idea. Customers should know your Google local listing is reliable, or else it could negatively affect your business. 

  1. Use Pictures

People like pictures. Use them! Over 60% of customers are MORE likely to visit your business if you have an image. Images show you are a real business with live people. This knowledge builds trust in customers and makes them more willing to do business with you.

There are several types of images you should choose carefully and have added to any GMB. 

  • Logo: This image is your face and will show up the most in search results – choose it wisely! 
  • Cover Photo: Summarize WHO you are using one photo to grab people’s attention. 
  • Business Photos: Have fun with the pictures connected to your account. Show friendly interactions, quality products, and relevant images that boost your brand. 
  1. Use GMB to Interact with Customers

In a world filled with robots and automated messaging, finding a human to interact within a business is rare. Build a personal relationship with your customers by giving them that human touch.

GMB offers several ways to interact with customers. First is their messaging app. You have contact forms, email, and phone numbers for customers to use. Also, allow people to directly message you through Google to show you are serious about hearing from them.

Don’t just offer that option, but also respond – even if that means adding in an immediate automated response. Then, have customer service answer personally later. That small gesture lets customers know you are listening.

Reviews are another way to reach out to customers. Over 93% of customers will look up reviews online before deciding on a product. What people say about your business matters!

Show you also care what people are saying by responding to each review using your GMB account. Thank the people who are giving you positive reviews using genuine language. If you can add personal details in your response to prove you’re human and not a robot, add them!

You will sometimes get negative reviews. If you don’t get any negative reviews, customers might start to wonder if you’re a legitimate business. Consider negative reviews as an opportunity to showcase another aspect of your business – customer satisfaction.

Apologize to the person who wasn’t happy, and make a public declaration of your desire to right the wrong. Even if that one customer never returns, other customers know that if they aren’t happy, you’re willing to work with them. 

  1. Post events, products, and discounts

Use your business as your storefront window. Display highlights from your product lineup, discounts, and upcoming events.

The products and services listed on your page should represent the very best of your stock. Use catchy images and titles. Even if people aren’t interested in your highlighted products, the images can encourage customers to click on your website to see more.

Everyone likes freebies! Coupons and promotions are another way to encourage people to shop. When you walk into a store, how likely are you to walk straight to the bright red sign exclaiming “SALE!”? When people pull up your business, draw them in with sales and promotions.

Display your calendar of events for customers to see right there on Google. Plus, your event will add another element to rank in Google. If someone Googles “free events near me this weekend,” your event could rank and attract new customers. 

Make the Most of Your GMB Page

Optimizing your Google My Business listing isn’t an easy task. That’s why you can hire marketing experts to help with your SEO and rankings.

Agency Partner Interactive offers digital marketing services – including Google My Business optimization – through their team of experts that deliver value, accelerate revenue, and increase profits. Talk to a team member today and start getting the most out of your GMB listing. 

content-marketing

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

Expert Tips For 7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

As a part of digital marketing, content is an indispensable tool that can drive engagement, help to convert leads and make your company more visible to a wider range of people. Good content is considered an increasingly valuable asset by digital marketing experts and companies alike, with over 90% of companies surveyed recognizing it as essential.

Of course, with its importance comes one of the potential drawbacks – if we all know the importance of content marketing strategies, it’s harder to gain an advantage. So what can we do to ensure a better shot at a wider market?

Below, we will analyze seven separate content marketing approaches that digital marketing experts practice and explain how they could work for you. These are the tips that the best digital marketing services in Dallas and beyond are adopting for their own clients, and they can be effective for you, too.

Build a collective of contributors

If you have the one perfect content creator on staff, you can be sure of attracting customers who like the kind of content they create – but that doesn’t do a lot to diversify or grow your pool of leads. It simply delivers the same people each time.

That’s good for customer loyalty, but you need more than that. A wider range of content creators from different parts of your business means more diverse subject matter, a shake-up of writing styles, and the chance to do different things.

You can invite guest writers who are experts in different aspects of your business, customers who have been really pleased by your service, and more creators besides – if they have something relevant to say about your industry, the more, the merrier.

Build a content calendar

It’s useful to have a pattern to when content goes up, what type of content you publish, when, and more besides. For instance, you should have a deadline for submissions that allows time for proofing, editing, and integration before a post goes live.

You can give over different days of the week to different aspects of your business – posts about HR issues can go live on Wednesdays, while Friday can be for content about procurement. Repeat visitors will come back more often if they know when to come back – and they’ll start to gain an interest in aspects beyond their own areas of focus before long.

Look for digestible content.

The experts on the best content strategy in Dallas and elsewhere know that a diverse collection of content is the way to go. Sometimes, people will want to read deep dives on specific topics, while other times, they will want something a bit more punchy.

You can repost (with permission) other people’s content, potentially adding your own introduction to highlight the relevance of what those other people have to say. Instead of posting the entirety of their content, you can include the sections that mesh especially well with what you want to say – and then drop a link to their blog to advise readers on where they can hear more.

Give people what they want.

It sounds simple, but it does need some fleshing out as a point, this one. There are many ways to find out what people want to read on your blog, and you should use all of those ways. Look at your own analytics, and see the search terms people have used to find your site. Look at keyword analysis tools, and see what’s popular as a search term in your niche.

With media monitoring tools, you can see what’s a hot topic in your sector right now. And then there are always follow-up posts. If one piece has done very well on your blog before, revisit it and address any potential changes in the topic, answer readers’ questions and develop the theme in a way that drives engagement and leads.

Boost your signal

Once you’ve created and published content, the next thing to promote it for all it’s worth. Tweet about it early in the day – and flag it on Instagram, Facebook, and any other social network you’re on – and then send another tweet related to it in the evening with an “ICYMI” (In Case You Missed It).

Various plugins will automatically Tweet any article you post. However, you may prefer to manually promote new posts on social media as this will allow you to add hashtags, emoji, and anything else that makes your content pop.

Also, if recent events have made any of your content more relevant, call back to it on your social channels – people who are following the trend with interest may become followers of your account.

Spread the word

If your content is good enough, then it may well grace the pages of other outlets beyond your own blog, which is something to embrace. Yes, exclusivity is nice as a way of controlling the way your content is displayed and read.

However, the more people that read it, the better. Suppose it is seen on industry blogs, private forums, and local papers much better. The one thing you must insist on is that your name and business are heavily attached to it when it is published elsewhere. You wrote it, you worked on it, and you should benefit from it in terms of your profile.

Don’t write for you

If you’re a writer, then there are probably times that you piece together bits of content in your head, constructing the guts of a post that sounds snappy and interesting to you. Don’t mistake trying to turn this into a post on your blog because a good post won’t start with a snappy line of content – it starts with an idea.

By all means, if you have a decent turn of phrase in mind, it sums up a moment, or it includes a joke or two that will be well-received by more people than just you, then you can include those throwaway lines. Just don’t build your content around things that have amused you – leave that to Sunday broadsheet columnists. It doesn’t work in digital marketing.

website-speed-optimization

9 Ways to Make Your Website Super Fast

Expert Tips For 9 Ways to Make Your Website Super Fast

If you’ve used the internet at all, ever, then you have at one time, or another found yourself on the end of a slow-loading website. It’s a frustrating process for the end-user, and you’ll have either found your user experience to be dramatically compromised, or you’ll have surfed off somewhere else instead. And if the slow-loading website is your site, please bear in mind that not only will users have done exactly as you would in the situation, but it will have negatively impacted the effectiveness of your SEO. So whatever end of the process you are on, poor website speed will make your life harder.

If you want to avoid this negative impact, you, therefore, need to find a way of having a responsive website and ensuring it stays at the optimum speed for as long as it is in existence. This means knowing the right tricks to prevent lagging, and the following nine pieces of advice are an ideal place to begin.

Don’t use shared hosting

Affordability is a significant advantage of shared hosting. However, that advantage comes with a trade-off, and this is seen most clearly in speed. It is cheaper and faster when you first build a website to host it on shared servers, so that’s what many people do. As your website grows, the available bandwidth stops being enough, and website optimization suffers. If you want things to grow and work cleanly, pay more upfront for VPS or managed to host – potentially through a dedicated WordPress plan – and you’ll see the benefits.

Manage your images

It’s probably not a shock to you to learn that the most data-heavy sections of your website tend to be the images. Do you remember accessing websites over dial-up internet, and how any site with many images would take forever to load? Well, just because we’ve got faster internet, that doesn’t make it any smarter to have many big images. Ask yourself three questions about each image on your website:

  • Does that image need to be on the site? 
  • If so, does it need to be as big as it is? 
  • If so, does it need to be as high-res as it is?

The fastest thing would be to have no images on the site, but it’s understandable if you don’t feel that can work. So make the images you do have as efficient as possible – cut out extraneous space in the images, and compress them if they don’t need to be high-resolution.

Audit your plugins

For WordPress users, plugins can make life much more convenient, but they come at a price for site performance. To make a long story short, they use many files, and therefore a lot of information, to do the jobs they do. And when you carry out a website audit to see what’s holding things up, you’d be surprised how often a plugin is an answer. You can’t avoid them altogether, but you can manage the number you use. If there is a workaround to using a plugin, use the workaround. And if you haven’t seen the benefit of a plugin in the last three months, get rid of it. It isn’t essential.

Study HTTP requests

A primary reason why sites load slowly is that they make too many HTTP requests and/or that the requests they make are too large. Using a speed test tool, you can check each page on your website to see how many requests they are making and how much each of those requests are slowing down your website. Ask yourself if these requests are doing anything essential and whether they could be streamlined to demand less information.

Use minification to optimize CSS and JS files.

Not just minification, but Gzipping, too. These are handy processes that ensure the most efficient operation of CSS and JS on your site. Using the right tools, you can use minification and Gzipping to eliminate unnecessary code and commands on your website and gain an immediate advantage in terms of loading speed and efficiency of the site. There are plenty of tools for your use out there, and the best digital marketing agency will be able to help you with choosing and using the right ones.

Use caching to help repeat visitors

This tip necessitates that you attract repeat visitors to your site because caching isn’t that useful for first-time visitors. But it is worth enabling caching, either in your code or using a plugin (this is one case where a plugin is certainly worth it). If your site enables caching, things like images and other data-heavy elements will only need to load once. On repeat visits, they will be stored and readily appear again to ensure a fast website.

Fewer external scripts

External scripts make HTTP requests, and – you’ve guessed it – this slows down your website. However, some external scripts are generally indispensable. You need to consider which ones are most important to you. Do you need the “Tweet this page” icon? Is the visible visitor count something you can’t live without? No one’s going to tell you to use no external scripts at all, but be critical about their use – if it’s non-essential, is it worth slowing your site down for?

Look at content delivery networks

This is a more advanced tip than others but is worth adopting if you intend for your website to grow and be viewed worldwide. Essentially, a CDN allows requests to your site to be handled by one of a worldwide network of servers – and the nearest server will handle each request. This means that a viewer in Denmark doesn’t need to wait for a server in Texas to be pinged – so things like images, CSS, and other files can be accessed quickly and make a website faster.

Strip out unnecessary or outdated elements regularly

We’ve already talked about critically viewing your images and auditing your plugins. Still, each site merits a full-out Website audit 2-3 times a year to eliminate accumulated residues in the works. Loose pieces of code used for a specific purpose and now are no longer needed, revisions that have been saved for reference, spam comments that Akismet has caught: there’s no need to keep this stuff around. It takes up space and memory, so get rid of it to avoid a slow web page.

Using some combination of the tricks above – and any others that you can think of – it is possible to take a slow-loading website and make it move much faster. You’ll see the benefits in terms of traffic and SEO in no time.

ppc-advertising

7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team.

You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert.

You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want.

Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services.

The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing.

By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams.

This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

social-media-branding

5 Actionable Strategies For Social Media Branding

Expert Tips For 5 Actionable Strategies For Social Media Branding

To succeed in business in 2021, you want to get some critical business strategies right for marketing. Two of these are your branding and your social media strategy.  A branding strategy is not just a logo or a color scheme. Successful branding runs much deeper than that. Your branding is essential because it is your identity and your essence. It is what builds a relationship with you and your potential customers.  Good branding signifies recognition and trust. All successful businesses need strong, consistent, and relatable branding.

Social media is how your brand can reach customers. The channels in which they can identify with your brand and where you can harvest those relationships from simple awareness and recognition to loyal and repeat custom. The power of social media marketing for businesses is not to be underestimated, and if you can get your social media branding right, it will pay dividends to your business. So here are 5 actionable strategies for social media branding.

Develop a user persona

Social media is all about people, and the better you understand people, the better you can design your content and campaigns. A user persona is a fictional representation of a social media user. Developing personas is a common marketing strategy and is fast becoming a popular social media strategy. The actionable step you can take is to develop two to five user personas.

These are social media users to whom you are aiming your content at, your potential customers. Develop them in great detail. Go beyond age and gender and utilize metrics such as what social media channels they are likely to use, at what times, what their income is, where they live, their hobbies, the types of media they respond to, audio, video, or text for example. The more detailed you can be, the better.

Why?

Doing this will help you create content that will appeal to them and allow you to publish it when they are most likely to see it. It will also enable you to develop your branding to align with your identified personas and appeal to them directly.

Develop a tone of voice

Your brand’s tone of voice on social media is fundamental. You will want to develop a tone of voice that is consistent and in keeping with your business. You will want to communicate in a way that resonates with your audience. For example, if you are an educational business that needs respect, you will want your social media content to be professional, grammatically correct, formal, and authoritative.

If you are a fashion retailer aimed at younger audiences, you may want to include emojis in your content and use a playful, fun tone of voice. The actionable steps you can take are to use the personas you have already created, identify the tone of voice that would best target your audience, and think about ways to convey your brand’s tone of voice in the content you create.

For example, will light-hearted GIFs with colloquialism speak best to your personas, or will more formal, knowledgeable text pieces be more appropriate?

Why?

A consistent and well-designed tone of voice will help build trust and understanding with your audience and build authenticity. It will also help to reach the audience you most want to reach by communicating in a way that appeals to them.

Create a sociable brand

If you are going to use social media for your business, you must remember that it is exactly that, social. Social media was created and originally used as a means of socializing. For seeing what friends and family have been up to in a shared space. As time has gone on, brands have got savvy to social media and found a place for themselves and their advertising.

That said, if you want to use social media to advance your business, first and foremost, you have to treat it as a social space. It is a place to engage with potential customers, talk with them, like photos, share posts, and interact. It is not a space to plug advert after advert.

To create a sociable brand, the actionable strategy is using social media to engage with its users, not advertise. Socialize with people you have identified in your user personas using the consistent and relevant tone of voice you identified in step two. Don’t just talk about yourself.

You have to talk about the interests of those you want to attract to draw them in and engage with you. Only when you have started to build a relationship can you start to use this space for advertising. If you feel out of your depth in terms of content creation and creating a sociable brand, consider using some of the best social media services available to either advise you or take over this aspect of your social media branding on your behalf.

Why?

Brands that use social media for advertising only will turn off potential customers. Their content will not add any value to the lives of their customers and will be viewed as unengaging spam that is not worth their time.

Uniform approach

While branding is more than just a logo or an aesthetical identifier having a uniform approach to your visual branding across your social media channels. As always, consistency is paramount, and sticking with the same color palette, fonts, and tone of voice is always advised. You may, of course, want to deviate slightly depending upon the platform to fit the user but don’t stray too far from your brand’s visual essence.

Some actionable strategies are to employ the services of a design agency partner to help design the aesthetics of your social media branding consistently and appealingly to your user personas.

Why?

Consistency will help increase brand awareness and recognition and, in turn, build trust and confidence in your brand.

Metrics

Measuring the effects of your efforts on social media can be difficult, particularly given its subjective nature, but there are means to measure your success. Social media channels offer various insight tools, and you can use these to measure your engagements.

When it comes to social media success, engagement is king, and content is queen. You can use these insights to experiment with the tone of voice, types of content you share, and when you share it to see what is best received by your audience. As a general rule, the more engagement you have, the better received your approach has been.

Actionable strategies include experimenting with the times and days you post your content and the type of content. You can then study the data insights to identify the most successful posts. This will give you a better idea of the types of posts and content that your audience enjoys.

Why?

No one wants to waste time lovingly creating content that isn’t seen or enjoyed by those aimed at.

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The Ultimate Guide to Landing Pages

Expert Tips For The Ultimate Guide to Landing Pages

Every website owner needs landing pages to convert the traffic coming in from ads or call-to-action buttons. Once they are on a landing page, individual users may convert to leads or customers. Therefore, landing pages are an integral part of your business’s digital marketing strategy. This landing page guide will show you how to go about converting traffic to your website into customers. 

What Is a Landing Page? 

landing page is a web page intended to convert general visitors into leads. Its preparation starts during the website design process with the inclusion of lead forms. Visitors who opt to fill the forms provide contact information, usually email addresses. 

The Purpose of a Landing Page 

A website has many sections, including the “about us” and “home” pages. These other pages have distractions such as competing links, navigation, and other options. So why would you need a special page with a form to fill out? 

With a landing page, you can direct visitors to precisely where you want them to go. In short, the purpose of a landing page is to convert leads into customers. 

Landing Page Best Practices 

Landing page design is a precise craft that involves specific steps and elements known as landing page best practices. Look at each one of them in greater detail below: 

  1. Write a Headline With Clear Benefits

As part of your landing page strategy, you should aim to reduce the bounce rate as much as possible. That means showing visitors the benefit of signing up within the first few seconds. Write a headline with clear benefits since that’s the first thing visitors will see as soon as they “land” on that page. 

  1. Write Captivating Copy

Landing page optimization is concerned with clear, concise content that guides visitors to complete the action. You should write content from a second-person perspective with words such as “you” and “your.” A perfect line should go hand in hand with captivating words to support your call to action. 

  1. Choose an Appropriate Image

Every landing page should have an image that represents the target audience. In addition, it should convey how visitors will feel after receiving the offer. You may select several images and choose the most appropriate one after split testing. 

  1. Place the Lead Form Above the Fold

As part of your landing page optimization best practices, put the lead form in the most accessible location. The visitors shouldn’t have to scan the page to see the form. Instead, they should see the form or a connecting anchor link soon after hitting the page. 

  1. Add a Strong, Standout Call-to-Action

A landing page should have a strong call-to-action (CTA) to encourage conversion. Use color contrasting page elements to make your CTA button stand out. Also, clearly state what you expect visitors to do using an action verb like “get it now,” “download,” “purchase,” or “submit.” 

  1. Request for Specific Information

Every landing page guide you read will advise you to ask for specific information about your lead and nothing more. That will depend on how much the customer knows you, the position in their buyer’s journey, and the level of trust they have for you. If it is a new lead, an email address and a name are enough. 

  1. Make a Relevant Offer

Your landing page is an integral part of your visitor’s journey to purchasing your product or service. Therefore, make an offer in exchange for getting the lead’s personal information. The offer should be compelling enough to extract contact information from a visitor and relevant to the business. 

For example, you may offer “10 Benefits of Laptops in Business” because your ultimate intention is to sell a business laptop to the lead. However, an offer about printers will only direct the lead on a completely different path. 

  1. Remove Navigation Features

The purpose of a landing page is to convert visitors into leads – period. Competing links such as those to other pages within the website can only be a distraction. Ask your web design agency to remove navigation features and other links that could sway visitors to the main objective – converting them into leads and customers. 

  1. Optimize for Search

As part of your landing page optimization best practices, you should include keywords that make it rank highly on search engine results pages (SERPs). That applies to organic and paid search via Google Ads. It is better than relying solely on social media, email, and other digital marketing methods. 

  1. Build a Responsive Page

Every page on your website, including the landing page, should be responsive to different customer viewing experiences. The focus of website design should be to make the entire landing page readable on mobile devices. Consequently, visitors should be able to see the lead form to convert. 

  1. Include a “Thank You” Page

You should have a page where you redirect your customers soon after filling the lead form. It may contain a straightforward “thank you” message or an offer you had promised (like a download). The page’s purpose is to interest your lead beyond the relevant content and thank them for their interest in signing up. 

Landing Page Design Prerequisites 

Landing page design is a combination of creativity, attractive pictures, colors, functionality, and direction. Pay attention to the: 

  • Landing page structure includes headlines, relevant images, lead form, CTA, copy, and description. 
  • Landing page layout, which should have the most important information on top. You should also perform a blink test, use white space, write short paragraphs with bullets, and ensure visual patterns flow to them. 
  • Landing page colors, which should rhyme with the rest of your website color. It should make your brand immediately recognizable. 
  • Landing page images, which should be relevant to the information on the page. It should set the tone of the visitor’s entire experience from beginning to end. 
  • Call-to-action (CTA) directs visitors on what you want them to do. It should have a large button with vibrant, contrasting colors, less than five words, surrounded by white space, and where the reader’s eyes are likely to be. 

Conclusion 

With this landing page guide, you should craft highly converting pages that compel visitors to provide contact information. Of course, it would help if you worked with the right web design agency and content writers to implement suggestions on the checklist above. 

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E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

Expert Tips For E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

 

Marketing campaigns are essential for attracting customers for every business, and it’s not always easy to get it right. You need to make sure you’re properly appealing to your customers if you want them to be interested in what you’re selling, and a marketing campaign that falls flat can be a huge waste of your money and time. It’s a little different when it comes to email marketing, but you should still make sure you understand what it takes to make for an effective marketing Email. 

Your welcome Email

If you’ve just had a customer subscribe to your eCommerce Email service, then you want to make sure that you’re able to impress them from the beginning. Whether they’ve applied to have the latest news or the latest promotions, you want to ensure that it’s something they don’t regret. Subscribing to these Emails can sometimes come across as spam, so you want to make sure the content within your welcome Email provides something to the customer and will make them want to read the content of your next ones! 

Sending curated content

When you’re trying to sell products to people, they want to know what it is that makes it worth their while. When it comes to pushing out a list of products, your customer will likely be interested in what’s best from that list. Sending out a curated list of products to a customer is interesting for multiple reasons. Not only does it display the price and functionality of those products, but it’s set out appealingly to let them know which product is the best one for them and how much they’re gaining by buying what it is that you’re selling!

Whether it’s a service or a product, doing a little research into those kinds of specifications can make a convincing Email. Content marketing is essential for grabbing customer attention, and curated content is one of the best forms of that! 

Engaging Emails

If you’re going to have your customers open the emails, you send them. It would be best if you let them know that it’s worth their while. Having something with the Email that’s directly offering them something. You don’t have to give anything away for free, but you could offer them something in exchange for shopping with your right now. It could be a discount. It could be a promotion – so long as it grabs their attention and doesn’t cost you too much; it’s an effective way to have someone open your Email to learn more. 

A referral Email

Much like the engaging Email format, a referral Email can be another way for you to get your customer’s interest in what you’re sending. Except for this time, they’re not gaining something specifically from shopping with you but instead from referring a friend to your business. It could be a free giveaway when a friend uses their personal code included in the Email. You win. Your customer wins. It’s beneficial for everyone! It’s an essential piece of eCommerce email marketing. 

Discount Emails

When someone signs up to be a subscriber of your Emails, it’s likely because they’re looking to benefit from it. They want to know what you’re selling and when it’s on sale. Sending out Emails to your customers to let them know when you have discounts can be a great way to grab their attention. Not only will they be interested in this Email, but they’ll be looking for discounts within your upcoming ones too! It’s a great way to hold your customers’ interest. 

Cart reminder Emails

If you’ve spent much time shopping online, then you’ve likely at some point forgotten about something that you were going to buy. When a customer is interested enough to put something in their cart, they likely would like to purchase it. You can have an automatic Email set up to remind your customer if they’ve forgotten about their cart and still have items there that are unpurchased. It’s a great way to remind them, and they will surely appreciate it. 

Order Confirmation Emails

This is essential for any eCommerce site. It lets your customer know that you’ve received their order and that it is, in fact, on the way to them. Your customer needs this as it helps them form trust with you as a business. They want to know that you’ve gotten their money and that they can expect the product that they paid for. 

Upsell Emails

An upsell Email is when you offer your customer something extra for a bit more to increase the price that they’re spending with you. While it might sound like you’re just trying to sell them extras that they don’t need, this can be a helpful tip for them to enrich their experience with what they just bought! It’s usually something that improves their purchase while also increases the price of their total order. 

Redemption Emails

In this day and age, it’s far too easy to lose your customers to your competitors, and it could be for several reasons. Maybe your customers have found another site with better prices and discounts, or they didn’t have the money to invest in you anymore. An Email to remind them that you’re a service worth their time can be a great way to help with this! Usually, a special discount is applied with the Email to win their attention back to you, redeeming your business in their eyes! 

A survey Email

Getting customer feedback is a valuable process, and you should always be looking for ways to get it. You can send surveys to your customers in exchange for a product, discount, or another form of promotion to help incentivize them into completing the survey. This information can be a great way to improve your business model and appeal to more customers. Furthermore, your eCommerce Email marketing will benefit from your customers’ input, as they can help you make more appealing Emails. 

A thank you Email

While your customers might appreciate the deals and products that you have on offer, you should make sure you take the time to appreciate your customers. If you want to encourage a loyal customer base, sending an email thanking them for their patronage can be a great way to bring them back. 

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Newsmax: Trump’s Injunction Request Has ‘Strong Basis for Prevailing’

Originally published on Newsmax.com, Written by Marisa Herman

Former President Donald Trump’s lawyers have crafted an “impressive” legal argument that has a strong chance of convincing a judge to compel YouTube to reinstate his channel, according to at least one attorney familiar with the lawsuit.

In one of his three class-action suits, Trump asked a Florida judge overseeing his case against YouTube to issue a preliminary injunction that would require the company to reinstate his account on the platform, which would allow him to sell merchandise as part of any political fundraising efforts, the New York Post reported.

Trump’s lawyers say they will file similar requests in the suits against social media giants Facebook and Twitter. Trump’s legal team argues that keeping the former president off of the platforms would cause irreparable harm to Trump as a potential political candidate in the future and the Republican Party overall.

“This injunction is so important because quite possibly the midterms are on the line here,” said marketing and Big Tech expert Adam Rizzieri.

Attorney Paul Kamenar, who serves as counsel to the National Legal and Policy Center, said he was “very impressed” with the legal arguments put forward by Trump’s attorneys.

“The legal issues presented are excellent,” he said. “I expect [the injunction] to be granted either by this court or by the appellate court.”

Kamenar expects the forthcoming injunction requests to also have a “strong basis for prevailing.” If the judges deny the motions, however, he believes the appellate court would “look favorably on the appeal.”

In the three separate, yet nearly identical, lawsuits filed last month, Trump claims he has been unlawfully censored by the Big Tech companies. The suits also ask federal judges to overturn the immunity protections afforded to these companies by deeming Section 230 of the Communications Decency Act unconstitutional.

Under Section 230, Internet companies are largely exempt from liability for the material posted by users. The section permits social media platforms to moderate posts that violate their standards or are obscene – if they act in “good faith.” But many conservatives argue the Big Tech titans have gone out of their way to silence their viewpoints on various politically charged topics.

Trump was booted off social media platforms for posts and comments he made following the Jan. 6 U.S. Capitol breach. He has been permanently banned from Twitter and is ineligible to return to Facebook for at least two more years. YouTube’s CEO Susan Wojcicki said in March that the video platform would lift its suspension on Trump’s channel when it decides the risk of real-world violence has decreased.

In announcing his decision to file a motion for preliminary injunction, Trump said he is “fighting back” against “Big Tech’s unlawful and Communist-style censorship.”

“The American people, and truth itself, are under attack by Big Tech’s unlawful and Communist-style censorship,” he said in a statement. “We filed a historic class action lawsuit because every American deserves to have their First Amendment Rights protected, not destroyed by leftist radicals in Silicon Valley.”

Since announcing his plan to take on Big Tech, he said more than 85,000 Americans, whose “voices are being silenced and freedoms restricted,” have joined the suit.

“We must fight back,” Trump said. “They are destroying our Country. There is nothing more important than our right to free speech.”

Trump filed the suits with the America First Policy Institute, which was founded by former members of his administration.

The motion for injunctive relief argues that Trump’s First Amendment rights were violated and that YouTube violated Florida’s Deceptive and Unfair Trade Practices Act.

Kamenar believes that Trump will win on both arguments because Trump’s attorneys crafted a powerful case showing how YouTube is “arbitrarily discriminating against President Trump” with “no rational basis” when compared to how it treats other YouTube users who have been allowed to remain on the platform despite showing violent videos.

According to Trump’s suit, YouTube removed a video about the Capitol breach from his account on Jan. 6. He was indefinitely suspended from the platform on Jan. 27.

Kamenar said the motion points out how YouTube violates Florida’s consumer law by unfairly determining who it lets on its platform and who it kicks off.

“They are arbitrarily applying their reasons in a way that discriminates against Trump and thousands of others conservative voices,” he said.

AFPI Constitutional Litigation Partnership executive director Katie Sullivan told the New York Post that the social media giants have “inconsistently applied their terms and services and their community standards” and “they censor specific voices and thought so that other users only hear one side of a story.”

She pointed out that banning Trump from Twitter, but allowing the Taliban to broadcast from the platform as they took over control of Afghanistan is a “perfect example” of the uneven application of rules.

“I mean that’s just low-hanging fruit right there,” she said.

Trump railed against Twitter last week for permitting the Taliban’s presence on the platform while his ban continues to stand.

“It’s disgraceful when you think that you have killers and muggers and dictators and horrible — some horrible dictators and countries, and they’re all on, but the president of the United States, who had hundreds of millions of people, by the way, he gets taken off,” Trump said in a statement.

Rizzieri said Twitter’s decision to allow the Taliban on the platform while keeping Trump off sends the message that Trump is worse than a regime that has killed Americans, beaten women for showing their faces in public, and conducted public beheadings.

When you compare the two accounts and realize a former U.S. president, who was supported by at least half of the country, is banned, while a militant regime is still active, Rizzieri said it is “so ridiculous” and the “definition of hypocrisy” – but that hypocrisy runs rampant in Big Tech.

The lawsuit against YouTube, which also names the CEO of parent company Alphabet as a defendant, additionally claims that the company was forced to ban Trump by Congressional lawmakers, especially Democrats.

Rizzieri said it won’t be hard for Trump’s legal team to prove there is a “strong link” between Twitter’s leadership team and the White House communication team when it files that motion for an injunction.

He pointed out that White House press secretary Jen Psaki has said on the record how the White House has an open line of communication with Big Tech companies.

“We are in regular touch with the social media platforms, and those engagements typically happen through members of our senior staff, but also members of our COVID-19 team,” Psaki told reporters during a July press briefing.

She added that the White House was “flagging problematic posts for Facebook that spread disinformation.”

Rizzieri said if Trump’s lawyers can show “with consistency” just how closely tied the White House is with the Big Tech officials who are “making daily censorship decisions,” the case will be a “shoo-in” for Trump and his nine co-plaintiffs.

© 2021 Newsmax. All rights reserved.

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youtube

Does Section 230 Enable Social Media Censorship?

Digital Marketing Insights from Texas’ Hottest Digital Agency

Section 230 of the Communications Decency Act is endlessly controversial but tremendously important. Originally passed in 1996, the goal is to protect various online websites and forums from malicious activities.

More specifically, it sets a precedent that an “interactive computer service” cannot be deemed the publisher or speaker of third-party content on its platform (47 U.S.C. § 230). In short, it means that if a user publishes something illegal, let’s say on Facebook, then authorities cannot hold the company responsible. There are exceptions, however, such as when it comes to explicit materials, copyright violations, and federal law violations.

In recent years, due to political events, media falsehoods, and propagated lies, in many sectors, the law has come under fire. Some have also proposed that it offers big tech companies — like Facebook and Google and other social media platforms — unfair legal protections and absolves them of certain responsibilities. In 2020, President Donald Trump infamously targeted Section 230 and various social media giants, alleging that the law’s overreach needed to be reeled in. The current President, Joe Biden, wants to revoke Section 230 completely.

To understand why it is so controversial, along with what the law may be doing to offer unfair legal protections, we need to dig a little further.

What Does Section 230 Have to Do With Big Tech?

Social media platforms have evolved to be anti-competitive, and in some ways collusive, in undermining business partners, like Amazon’s third-party sellers or competing businesses. An excellent example is an ongoing battle between tech companies and Parler. Regardless of your political affiliation, it’s obvious that big tech has a lot of power over what happens on the internet and how conversations play out.

To make matters worse, whistleblowers have helped to expose political bias within the major big tech companies, which can infringe upon free speech and first amendment rights.

So, what does all of this have to do with Section 230? Well, that’s complicated. Because of how broad Section 230’s language is, it is often misinterpreted and may even offer too many protections in some cases, while not enough in others.

The law expressly allows tech companies like Twitter, Facebook, YouTube (Google), and others to remove content they deem harmful to the public. However, some allege that the companies are removing opposing viewpoints or competitive content, all under the guise of Section 230.

Does Section 230 Enable Social Media Censorship?

Taking the idea of collusion and censorship a bit further, some believe that these tech companies are leveraging laws, like Section 230, to suppress the competition and censor various viewpoints and conversations on their platforms that may be inconvenient to them.

For example, one whistleblower claims that after Facebook acquired Instagram, it slowed down the social network’s “natural growth to benefit Facebook proper.” While that would be considered more of an internal monopolistic problem, it’s certainly still concerning.

It comes back to a question of trust. Just because these companies can censor certain types of content, language, or discussion, doesn’t necessarily mean they should. If and when they do, how do we know they’re actually suppressing something harmful? Where is the transparency to see whether or not they are holding back the competition, no matter how small?

Most critically, how do we protect these companies without providing them with too much power over our digital freedoms?

Can Regulatory Power Promote Competition?

Many companies preach and discuss the concept of human-centered design, which involves empathy for the end user during development. So, these companies understand the need for empathy, and the importance of their audience and users, including those that may be involved with competing properties. It makes one wonder why this is even a problem?

Customer happiness and user satisfaction are two of the most important metrics that any business can collect and utilize in today’s market. Wouldn’t that alone breed competition and offer room for smaller firms and organizations to grow?

The problem is that many of the tech giants are dangerously close to monopolies if they’re not considered one already. Regulations like Section 230, make it possible and legal for them to suppress the competition in rather ingenious ways.

What’s more, each company handles different aspects of the internet. Google utilizes search and ad-supported content. Facebook leverages organic social media content and exclusive platform ads. Amazon offers a host of services, including web services, on-platform advertisements, media advertisements, and e-commerce support.

Amending rules and regulations to address each of their services and practices would be remarkably difficult.

Antitrust laws do exist, but many of them were created long before the internet became what it is today, and they do not touch upon modern aspects, practices, or problems. The same is true for Section 230.

What Does Big Tech Say?

Unsurprisingly, affected companies like Facebook propose a more nuanced approach to regulation that treats them as a cross between telecommunications providers and news or media outlets. Zuckerberg, for example, argues that regulation of harmful content is necessary, but the right “framework” should be chosen.

“Right now there are two frameworks that I think people have for existing industries; there’s like newspapers and existing media, and then there’s the telco-type model, which is ‘the data just flows through you,’ but you’re not going to hold a telco responsible if someone says something harmful on a phone line.”

Zuckerberg goes on to say that Facebook should be “somewhere in between.”

Where Do We Go From Here?

It’s complicated. Very, very complicated. But there is room to improve, and there are answers, no matter how difficult these problems are to address. Anyone who has seen the uncanny ability for these platforms to triangulate on people’s pet issues and personalities should recognize the power they have over society.

Section 230, and regulations like it, have been amended before and will be amended again, especially since President Biden has voiced his intentions to adjust them. His current idea, to get rid of 230, probably isn’t the best solution either, as it would eliminate protections for a swath of online companies and platforms that host user-generated content.

The hope is that the language in the law can be modified to reduce anti-competitive violations without throwing it away entirely.

To learn how Local SEO can help your business, contact us today!

mlb-team-racial-slur-flap

Newsmax: Twitter Misinformation & ‘Woke’ MLB Team ‘Sold Out Fan’ in Racial Slur Flap

Originally published on Newsmax.com, Written by Marisa Herman

A Colorado Rockies fan who just wanted a family photo with the baseball team’s mascot, Dinger, instead was vilified by the home team and excoriated by countless outlets and social media trolls as a racist.

During a Sunday game at Coors Field, an unidentified person alerted the Rockies that they thought they heard a fan repeatedly yell a racial slur while Lewis Brinson, a Black outfielder for the visiting Miami Marlins, was batting in the ninth inning.

As it turns out, the fan wasn’t yelling a racial epithet and was just trying to get the attention of the Rockies’ mascot – a purple triceratops named “Dinger,” who is named after a decades-old, common slang term for a home run.

But by the time that determination was made and the fan was fully cleared, the damage was done.

The Rockies issued a statement while still pursuing their own investigation and called the incident disgusting. Tony Clark, a former player who now serves as the executive director of the Major League Baseball Players Association, condemned “the abhorrent racial animus displayed today.” Multiple national media outlets ran with the story under the same framing – as indisputable fact – without independently verifying the allegation.

Headlines and tweets posted by several heavily trafficked outlets and prominent reporters repeatedly lacked any qualifiers – such as “allegedly” or “purportedly” – to indicate to readers that the accusations had not been confirmed.

When the team investigation did wrap up, it ultimately found that the unidentified fan was “indeed yelling for Rockies mascot Dinger, in hopes of getting his attention for a photo, and there was never any racial slur that occurred.”

But that’s likely little consolation for the fan who was “sold out” by the Rockies’ rush to judgement, according to Juda Engelmayer, a crisis manager and president of HeraldPR.

“They jumped into it,” he said. “But they jumped into it irresponsibly. The team has the responsibility of making sure it is right before they do anything.”

Engelmayer said the team was probably quick to condemn the alleged incident with the intent to protect its brand and players. He said the team should have waited, however, and said it was not prepared to comment until the investigation concluded.

“I think the team ultimately did the right thing, but they handled things wrong at first,” he said. “It’s a tricky time we are living in and no one knows how to handle things so they don’t get ‘canceled.’ We are a little too overly sensitive looking for the charlatan, looking for the problem, looking for the sensationalism.”

Ivan Parron, a sports attorney and sports law professor at Florida International University, said that, even though the Rockies ended up facing a stiff backlash for jumping to conclusions, he isn’t surprised by the initial action taken by the team or the MLBPA.

“Unfortunately, in the times that we live in, from a sporting organization standpoint, when it comes to crisis management, they are going to err on the side that will have less backlash if they are wrong,” he said. “It’s sad for this individual that he got caught in the middle of this.”

The sporting world has become the “center of where all of our social issues are laundered through,” Parron said, and that means anything sensational related to sports is “automatically news,” which led to the story going viral almost immediately.

Parron said the fan may have a legal case if he can prove his reputation was sullied, though, proving damages can be difficult. If he does so, Engelmayer said the Rockies ultimately bear responsibility for accusing the fan.

“In my field, you say it takes a lifetime to build a reputation and 30 seconds to destroy it,” he said. “This guy’s face has been all over.”

The fan wasn’t identified in any official statement, however, images of him sitting at the game and calling for the mascot were widely disseminated on social media. While the fan will likely be able to explain the situation to family and friends, Engelmayer said there’s no guarantee the general audience will care – or even hear – about the mix-up.

“It’s not fair and it’s not right,” he said.

Digital marketing expert Adam Rizzieri said he “can’t imagine” how that fan is feeling after being accused of such loathsome behavior.

“I know people who have been canceled for less, literally innocent people.” he said. “It’s what gets people fired and suspended from their jobs. It’s a toxic reality. You never know what can happen to you when you are exposed online.”

Before the Rockies concluded the investigation, several players, commentators, and reporters brutally ripped the fan for what later turned out to be a misheard word.

Some quickly walked back their comments after the probe was completed.

“I personally apologize for jumping to conclusions,” tweeted Adam Jones, a former All-Star player who’s spoken about his own experience being berated by racial taunts from fans while in the outfield. “I felt, and many heard, something vile and nasty. It’s not the case. So I apologize to him and his family. Know when you’re wrong and apologize.”

But even after the Rockies issued a muted statement clearing the fan of any wrongdoing, social media posts repeating the false racial slur accusation continued to circulate on Twitter and other platforms. Despite social media platforms’ vow to crack down on posts containing “misinformation,” Rizzieri said the truth is it’s “impossible for Twitter to check every post for ‘misinformation.’”

He said Twitter has acknowledged that it “won’t address all misinformation” and that it gauges what posts it will flag based on the “severity” of the content.

While labeling a man a racist seems severe enough to garner some sort of action from Twitter, Rizzieri said the “system isn’t designed to protect one person, and that’s a problem.”

“Twitter is really full of fake news,” he said. “And bad news can spread really, really fast.”

He said people are more likely to fall for and share fake news because it tends to be more “sensational and emotional.”

“The real news is just not that interesting,” he said. “A fan yells at a mascot, who cares?”

Rizzieri added: “People fall for things that aren’t really what they seem. And it’s really a tragedy.”

© 2021 Newsmax. All rights reserved.

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Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

online-store-tips

5 Essential Ways To Attract Customers to Your Online Store

Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store

Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there. 

And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store. 

  1. Make Your Store Beautiful

If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website. 

With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable. 

Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products. 

Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine. 

  1. Increase Activity on Social Media

Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media. 

It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts. 

Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista. 

Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started: 

  • Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind. 
  • Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention. 
  • Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by. 
  • Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest. 
  1. Effective Customer Care

If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time. 

If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything. 

Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7. 

Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful. 

  1. Use Promos

Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions. 

For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales. 

You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer. 

  1. Email Marketing

After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do. 

When email marketing is about: 

  • Your new products 
  • After-sales promos 
  • Recommended products immediately after purchase 
  • Reminders to inactive customers 
  • Tips and style concerning your products 

It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company. 

Conclusion

Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started. 

business-on-twitter

How to Use Twitter for Business

Expert Tips For How to Use Twitter for Business 

Twitter is an undoubtedly effective tool for expanding your business’s internet presence. Eighty percent of all Twitter users have referenced a brand in a Tweet, and the average Twitter user follows five businesses. If you’re an Inbound Marketer, you should know that Twitter isn’t just for growing consumers through word-of-mouth marketing; it’s also for targeting the customers where they already are. However, to be successful as a business on Twitter these days, you must be able to stand out. However, for the millions of companies on Twitter, this can mean a variety of things.

So, instead of being an annoyance when posting online, what actions can you take to improve your audience’s online experience? How can you advertise your product or service so that people would want to buy it? On a platform built for connection, how can you make your brand more human? This useful guide was created to assist you in developing a successful plan and leveraging Twitter’s potential for your business. Continue reading to find out how to utilize Twitter for business this year.

How to Market Effectively on Twitter

You must first develop a Twitter marketing plan. Your strategy is the cornerstone of your success, and it is well worth the effort you put into studying and developing it. Like any other social media plan, a Twitter marketing strategy revolves around the material you develop, post, and distribute to engage your followers.

Your content should attract new followers, inspire new leads, increase conversions, and raise brand awareness. Your company’s high-level business objectives are likely already in place, and Twitter is a channel that can assist you in achieving them. If you want to produce long-term leads and sales, you’ll need brand recognition on your side to get the ball rolling.

Research your rivals

You can use Twitter to look up rivals and see what kind of marketing material and strategies they’re implementing. Observing what your rivals are doing will facilitate the development of your own strategy. Is there anything you should be doing instead of what they’re doing? What does their platform-based customer support look like? You can start your own well-developed plan by asking questions about your rivals.

Regularly audit

When it comes to strategy, the importance of auditing cannot be overstated. It would help if you always were organized for Twitter to be a useful marketing tool. Making sure your followers are genuine by siphoning out bots will help expand your reach, and taking note of the built-in analytics will do nothing but help you improve your content.

Define your target audience

Every element of marketing, including social media, should take your business personality into account. It would help if you had a description of your identities in mind while designing your strategy and even when generating individual pieces of content. Who are you attempting to contact? What are their passions? Will this pique their interest? The more refined your content is, the truer your audience will be.

Find out if there’s a better way of doing it.

This, like auditing, is a process that must be repeated regularly. Maintaining best practices as Twitter evolves and is updated is critical to maintaining strong impressions and engagements, not to mention staying ahead of your rivals.

How to Use Twitter for Business

Now that we’ve covered how to create a Twitter marketing plan let’s look at some key steps you’ll need to do to leverage Twitter’s potential for your business.

Make sure your profile stands out.

First and foremost, you must customize your profile to ensure your success. The last thing you want is for someone to disregard your Twitter account – and, by extension, your business – because your profile image is a Twitter egg.

Make sure your banner and profile photo are both visually appealing. While many businesses use their logo as their profile image, the Banner allows you to be more creative with your colors and graphics. If you’re new to Twitter or have a new business, you’ll want to make your Twitter account as relevant to your business as possible.

You should also fine-tune your description, website link, and location. All of these elements should be included on your Twitter profile so that your followers can learn more about your business, and they should be updated and checked regularly.

Content is king

Adding value to your Twitter post is equivalent to adding value to other types of marketing material. Because the key to generating great inbound content is to make your readers feel like you’re speaking directly to them, you should constantly keep your buyer personas in mind. It’s not worth posting content that doesn’t spark discussion!

Don’t underestimate hashtags.

Hashtags are a simple and popular technique to promote your information, but you should limit the number of times you utilize them. If you use too many hashtags, your business can appear spammy or as if you’re seeking attention. Simply put, don’t overuse hashtags. Per the tweet, limit yourself to one or two relevant hashtags.

If you want to get more people to see your content, you should also conduct hashtag research. Determine which hashtags your target demographic is currently using to discuss your business, and then use them yourself.

Always engage with your audience.

It would help if you interacted with your Twitter audience regularly, whether it be by tagging them in tweets, responding to their comments, or even holding exciting giveaways.

Use tools to help you

When it comes to utilizing Twitter for business, signing in every time you want to publish a tweet can become tedious and time-consuming. Several apps allow you to plan your postings, so you don’t have to click “Tweet” 50 times a week. HubSpot’s Social Media feature allows you to post to social networks while creating campaigns and scheduling content. You may also look at using Sprout Social or Buffer.

Conclusion 

Perhaps you’ve been using Twitter for a while and are feeling irritated or uninspired. After all, building a devoted and engaging Twitter following takes time, and it’s discouraging to watch content go out and receive little or no reaction. However, abandoning the platform removes a significant source of brand recognition for your company and makes it more difficult for clients to locate you.

digital-marketing

10 Clear Reasons Why You Need Digital Marketing

Expert Tips For 10 Clear Reasons Why You Need Digital Marketing 

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.  

 5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.  

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!

facebook-ads-strategy

7 Keys to An Effective Facebook Ad Strategy

Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!   

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success. 

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.   

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent. 

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.   

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point. 

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.  

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage. 

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.    

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option. 

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results. 

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.  

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.  

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform.  By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy. 

facebook-metaverse

Newsmax: Facebook’s Push Into the Metaverse Is “Next Evolution of the Internet”

Originally published on Newsmax.com, Written by Marisa Herman
Imagine attending a packed Trump rally halfway across the country – without leaving your couch. Or meeting the boss for a team strategy session at a café near the foot of the Eiffel Tower without ever crossing an ocean. Unreachable vistas could be a thing of the past as Facebook aims toward the future with the metaverse.

Tech experts warn, however, that the convergence of real life and fantasy in a metaverse has a dark side that could upend society when it comes to the politics, economics, and policing of the virtual world.

During a recent earnings call, CEO Mark Zuckerberg pivoted from discussing the company’s current financials to focusing on Facebook’s future. And his plans seemingly turn the plot of numerous science-fiction movies into reality by creating a virtual world for Facebook’s 2.8 billion users.

Zuckerberg said the social media behemoth plans to become a “metaverse company” and described the new landscape as a “virtual environment where you can be present with people in digital spaces. You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.”

So, instead of just watching a video of hiking Mount Everest, you could do it — in a sense — either as yourself or a digital avatar version of yourself, feeling all the elements, without leaving home or chancing your own safety. It’s a feat that gamers have been tantalizingly close to experiencing for some time: leaving the real world behind and immersing themselves in a virtual reality.

“This is the next evolution of the Internet,” said marketing and big tech expert Adam Rizzieri. “And it is already happening. This move toward recognizing the metaverse reflects an inevitability of our time. It’s a reflection of where we are with artificial intelligence and how machines are increasingly intertwined with every second of our physical existence.”

Tech experts aren’t surprised that Zuckerberg teased the possibility there’s a metaverse on the horizon. Facebook spent $2 billion to purchase Oculus in 2014, which was the company behind virtual reality gaming headsets, and has invested more money and manpower in developing the next wave of tech that fuses virtual reality, augmented reality, and the real world.

Tech experts say there are several factors that could have fueled the timing of Zuckerberg’s metaverse push:

1) To get investors hyped about what the future could bring for Facebook — beyond its social media platform — to boost its stock;

2) To provide a distraction from the big tech crackdown Congress has deployed on platforms such as Facebook;

3) To give a glimpse into what the future holds when it comes to the next wave of innovation in order to maintain Facebook’s dominant status in the tech sphere.

Andrew Selepak, a social media professor at the University of Florida, said it was a “pretty big PR move” for Zuckerberg to discuss something that is “far out in the future.” But he said it was also a “great way to shift focus during the current news cycle to something else,” especially as Facebook is taking a beating on Capitol Hill.

Rizzieri said Facebook is afraid of “being behind.” While it may surprise some, he said Facebook found itself scrambling to catch up with the shift from desktop computers to mobile devices and early versions of the Facebook app were buggy. He believes Zuckerberg’s metaverse push could be rooted in a fear of repeating the same mistake twice.

Regardless of the motivating factors behind the metaverse push, techies say the Matrix-like environment is already taking over parts of our daily lives.

“We have been promised virtual reality for years,” Selepak said. “A lot of the beginnings of the technology are here and have been around for some time. It’s what’s next.”

Selepak points out that people are already using elements of augmented reality when they use apps like Snapchat and Instagram or even put up a virtual background in a Zoom meeting. He said the coronavirus pandemic likely sped along the development of a metaverse that appeals to more than gamers.

“Virtual reality is just the next step of that virtual meeting,” he said.

Tyrone Evans Clark, a 3-D game artist and programmer, said gamers have been “super invested in metaverse games,” especially amid the pandemic where people could connect without having to meet in person.

He expects the metaverse to mirror the real world in many ways, especially when it comes to politics and economics. He said people will form alliances in the metaverse in the same way they do in real life, based on commonalities, like age and interests.

“Everything will be virtual, including groups that people are already part of in the real world,” he said. “The virtual alliances on a political level will help people understand each other more all around the world, while making explicit agreements and potentially buying and sharing virtual goods amongst themselves.”

While forms of augmented and virtual reality are already integrated in our daily lives, Selepak points out that just what a defined metaverse will be remains largely unknown. He notes that a major hurdle to overcome for Facebook, and other companies interested in the metaverse, is hardware. Clunky headsets will be a barrier for entry for many who want to test out the alternative world.

But despite not knowing exactly what a metaverse will look, feel, and sound like, Selepak knows it will likely be a money maker. If the metaverse takes a page out of the gaming world, he said it will feature tons of advertisements and the ability to purchase goods and services in the virtual world that will line the pockets of the company in the real one.

Not only will Facebook profit financially, Rizzieri said the company would likely become extremely more powerful, especially if it owned all the data associated with users in the metaverse.

“Do we own our own data or does the metaverse own our data?” Rizzieri asked.

While the metaverse could provide a lot of advantages for both the user and private sector, he wonders just how much power big tech would relinquish over its metaverse creation.

“I really wonder what this is going to look like in real life,” Rizzieri said. “While this definitely drops the ‘fiction’ from ‘science fiction,’ it comes with some extremely globalist, new world order type of scary implications.”

Selepak fears that parts of the metaverse will be dark and even disturbing. He noted the popular virtual world game called “Second Life” made headlines after people used their avatars for acts such as virtual prostitution.

To avoid illicit activity on the platform, like sex trafficking or drug deals that could be planned in the metaverse for real-life meetups, Selepak said the metaverse will have to be moderated and regulated. Currently, Facebook finds itself in a delicate position regarding moderating and regulating content on its social media platform, and experts say the metaverse would be no different.

“Once you have people interacting virtually and 2.8 billion people doing it, you will create a virtual surveillance state,” Selepak said. “Facebook will be monitoring everything everyone is doing in this virtual world.”

While the world will have to wait and see what exactly the metaverse ends up being, Rizzieri said it will ultimately be something we don’t log onto or plug into.

“One day, we will open our eyes and realize, I am totally combining my physical and digital worlds,” he said. “We aren’t going to have a whole lot of decision making behind whether we adopt the metaverse. It’s just going to hit us, and we are just going to find ourselves in the metaverse.”

© 2021 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

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Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

google-trends

10 Important PPC Trends to Watch in 2021

Expert Tips For 10 Important PPC Trends to Watch in 2021

 

Pay-per-click advertising is one of the easiest and best ways to promote a product or service. If this is your goal, your strategy for launching your campaign and maintaining conversions for your product or service needs to be a good one. 

You need to know all the new trends that are cropping up that will affect your PPC performance. Many new trends are cropping up, and you need to be aware of them to make your campaigns successful. Here’s a look at some of the major PPC trends of 2021.

Limited Data

Google has put a limit on how much search data you can access. There is also a plan underway that will affect how tracking cookies work. Without data, it can become difficult to know what is working and not working in your campaigns.

Limiting your knowledge will help Google gain more profit, so it is unlikely to change its strategy anytime soon. You will need to learn how to adapt to it.

Buyer Journey Is Important

More than ever, you need to understand the buyer’s journey towards conversion. It would help if you focused on what your target audience wants and needs. This means you need to spend time getting into your buyer’s heads. This will help you to find out how they buy, when they buy, and why they buy. You may have to lean more heavily on social media platforms to find out more about your target audience.

Automation is King

As a PPC marketer, you need to be aware that Ad platforms such as Google are trying to take away a lot of your previous control. As the use of AI becomes more pervasive in the ad industry, you can expect more automation. It would help if you got comfortable with how Google automation systems execute your PPC campaign in 2021 and beyond successfully.

Diversify Your Ad Platforms

You’ve probably heard it said not to put your eggs in one basket. When it comes to PPC, you will need to make sure that you diversify where you spend your money as much as possible.

Other Ad platforms will allow you to collect the necessary data to be properly informed and make wise decisions when paying for your PPC Ads.

Get Data the Right Way

With all the global data privacy laws that have now been put into place, there are greater restrictions on how cookies can be used in browsers. You will need to maintain the privacy of those who browse your website more effectively by informing them how you use cookies and for what purposes you use them.

Since so many marketers have been dependent on cookie-driven targeting, they will need to look in other places to get the information that they need. This means that new solutions that do not rely on cookies will have to be developed. To this end, it will become more important to develop first-party data capturing solutions.

Instagram Will Bring Opportunities

Instagram has recently announced that it will be monetizing videos and reels. They have already rolled it out on some selected accounts. Given the recent announcements by their CEO by the end of 2021 going into 2022, you should see significant opportunities for advertising on Instagram.

Make sure that you are ready for this new advertising opportunity when it lands. 

Know Your Audience Intimately

As discussed previously, you need to know your target market a lot more and understand their preferences and behaviors. You can’t just rely on what you have observed through data. It would help if you focused on getting real human feedback. This will help you to make choices that are in line with your objectives for your PPC campaignsThis will mean you do not just depend on what Google’s recommendations on scores tell you to do.

Ramp Up Your Ad Content

The message you bring across to your audience in your ad campaign needs to be more enticing than ever. You need to ensure that your message connects in an emotional and personal way with your audience. This means that you will have to get more creative when doing your Ad copy.

People buy from people they trust and feel an emotional connection with. The creativity you used to connect with your audience will give them that emotional connection and make them feel as if they can trust you. You need to produce high-quality content that will grab attention.

Do Continuous Testing

Since you will not have as much data as you had in previous years, you will have to do a lot more testing than you ever did before. You may think one way is working great, but you must split test your PPC strategy. You may find that other ways work even better. Always be willing to push the envelope and see if you can do better.

Mobile Is More Important Than Ever

When it comes to your PPC strategy, it is not just about how much you know your audience, how much data you have, or how much money you have to spend. Your users’ mobile experience has with your landing pages, and your content has got to be superior. This is because more than ever, people are browsing on their mobile phones.

Desktops and laptops are not used for browsing websites nearly as often as mobile devices. When you are creating your website landing, you need to ensure that you visit it on mobile. Pages created on desktops and laptops can look great on that device but may not provide the best experience for our users when on mobile. This can severely hurt your PPC campaigns.

Implement the Trends

To ensure you reap all the rewards you can from your PPC campaign, it is best to stay on top of all the latest trends. When you do this and take the time to carefully look at your current strategy and plan how to implement any necessary changes, you will find more success with your campaigns. 

organic-traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

agency-partner-top-ecommerce-website-developer

Agency Partner Interactive LLC Named Top Ecommerce Website Developer in Dallas by Digital.com

 

The company was ranked among the most trusted agencies to help businesses create and manage their online stores.

change-on-social-media

With a Grain of Data: The Changing Face of Social Media

Why “Alternative” Media is the New Mainstream

Social networks like Facebook, Instagram, Twitter, and Youtube may be your go-to tools for marketing content today, due to the majority of attention that they command, but that may not remain the case as alternative platforms promise freer, better, and safer spaces. 
Below is a list of major new establishments that are threatening mainstream networks, and, following that, an idea of what consumers can expect going forth.social-image
In a world where data is not only being collected, but alsoside-by-side sold for profit, it’s no surprise that people are opting for providers who treat them as people, not products. It’s not the next thing, but a core value that customers of any industry have always catered to: connection. It’s the “why.”

The purpose, the mission, the values that a brand stands behind has been and will continue being the driving force behind the building of any community, especially as consumers become smarter, more conscious about who they subscribe to and why. 
Right now, Google’s Chrome or Apple’s Safari may be set as the default browser on your computer; Facebook and Twitter may be your go-to apps for outreach and engagement; Youtube could be the video platform you use to host and stream, but social media as we know it is evolving as you read this to offer more, include more– even the voices that are unpopular or banned entirely.
Some would argue that Big Tech has an unwavering monopoly over the market, and that the small business doesn’t have a fair chance at competing unless they’re willing to cooperate, but public opinion has remained ever-evolving and ever-powerful.

“Every time you spend money, you’re casting a vote for the kind of world you want.”

Anna Lappe

A great example of this theory at work is when we vote with our money, or, to be specific, when we’re choosing who to give our data to.

Following the storming of the United States Capitol, for instance, Parler received nationwide  attention as an alternative to Twitter. It was a hit, especially with conservatives as influential voices like the former president himself, Donald J. Trump, continued to be silenced.
While Twitter defends their action as a violation of “the company’s policy against the glorification of violence,” some progressive leaders have expressed discomfort with the suppression of speech:

“…if you’re asking me, do I feel particularly comfortable that the President, the then-President of the United States could not express his views on Twitter? I don’t feel comfortable about that.”

-Bernie Sanders

Parler saw an opportunity in marketing itself as the “Free Speech Platform,” but will those efforts count when small businesses are at the mercy of Big Tech? For example, if an iPhone user is curious about the Twitter alternative today and chooses to download the app via their App Store, they can’t do so.

Why Does This Matter?

The Twitter vs Parler debate makes for a good case study for those interested in conscious consumerism and how choices made by these tech titans trickle down to the individual, and their lifestyle choices.

Since everyone and every business is unique, it’s up to the entities alone to discover and develop a social media toolkit that works for them. 

Questions To Consider:

  • Where is my audience?
  • Where are they most, and least active?
  • Where are we the most, and least active?
  • Am I okay with sharing this data with a third party?

As you go, try auditing the tools that are at your disposal. Do you have a reason for using Twitter, and not Parler— or vice versa? You may choose to use both, but defining those parameters will help provide clarity, and some direction as to how and where you could be optimizing.

Here are some notable up and comers to look out for and how they compare to the mainstream platforms:

MAIN ALT ALT OFFERING
Twitter Parler Pros:
Privacy
Ad-free
Everyone’s verified
Size limit increased (1,000 characters)
Cons:
Limited exposure
No fact-checking
Facebook MeWe Pros: 
Privacy
Ad-free
No Spyware
Cons:
Limited exposure
Costs associated with themes, stickers, page presence, cloud storage, voice and video calls
Youtube Rumble Pros: 
Fastest media player
Free speech protected
Monetization is higher
Simpler policies
Cons: 
Limited exposure
Google DuckDuckGo Pros: 
Data is not traded
Ads are not targeted
Searches are anonymous (like you’ve never been there before)
Cons:
Meta descriptions are small, almost difficult to understand or read
Users may find themselves fact-checking with Google anyway
Search results may turn up limited information
Slack Discord Pros: 
Unlimited messaging across all plans
Unlimited integrations
Free screen-sharing
Cons:
Limited to audio and video

For some, these benefits may not be benefits at all, but an inconvenience. No spyware is great in theory, but doing away with it means doing away with facial-recognition technology, tracking systems such as your GPS, and other personalized services that make our day-to-day tasks efficient. 

Perhaps the real conversation to have here is whether we’re ready to give up comfort and convenience for privacy, or better yet, if it’s possible to have the best of both worlds with alternative media. 

Take Control of Your Feed

Whatever the case is for you, we aim to inform. Algorithms and features are constantly changing, so it’s important that you’re consulting and confirming with the experts to stay true to your potential.
Agency Partner’s award-winning team would be more than happy to sit down and develop an online strategy with you.

frequently-asked-questions-google

FAQ: Google

What is the key value proposition of Google Search campaigns?

This is pretty simple. Google Search Campaigns show your ads when a customer is searching for your product or service.

How can Google Ads help you advance your business goals?

  • By building awareness of your brand.
  • By driving online, in-app, in-person, and over-the-phone sales.
  • By influencing consideration of your products and services.

What is a Universal App campaign?

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

What is a Google Ads Video Campaign?

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

What is a Google Shopping Campaign?

These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.

What is a basic Google Ads Search Campaign?

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

What is a Google Ads Optimization Score?

A Google Ads Optimization score is made up of over 50 recommendations to optimize search campaigns. Some of these factors include shifts in spend mix, changes in tracked conversions, and changes in auction dynamics.

How does Google Ads generate Responsive Search Ads? And what are they?

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.
To create a Responsive Search Ad, you simply enter multiple headlines and descriptions into Google ads, and over time, Google Ads will automatically test different combinations and learn which combinations perform best.
What are Dynamic Search Ads?
Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword-based campaigns. Dynamic Search Ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time. All you need to do is add a creative description.
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
The Description Line is not automatically generated.
How many ads should be implemented per ad group?
3. Every ad group should have at least 3 quality ads.
That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.

Which are the three required parts of a Google Search text ad?

A text ad consists of: Headline, description, and URL.

Which of the following is a core benefit of Google Ads automated bidding?
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

The Maximize Clicks autobidding strategy is best suited to which type of campaign goal?

If the campaign goal is to generate site Traffic, use the Maximize clicks bidding strategy.

The Target Impression Share autobidding strategy is best suited to which type of campaign goal?

If the campaign goal is to generate the most visibility, use the Target Impression Share bidding strategy.

The Target CPA autobidding strategy is best suited to which type of campaign goal?

If the campaign goal is to generate the most conversions, use the Target CPA bidding strategy.

The Target ROAS autobidding strategy is best suited to which type of campaign goal?

If the campaign goal is to generate the most revenue, use the Target Return on Ad Spend bidding strategy.

What marketing goal is the Call Extension ad extension best suited for?

This is best for businesses that are focused on driving more phone calls to their listed phone number.

What marketing goal is the Location Extension ad extension best suited for?

The Location Extension is best for companies that operate retail stores and want potential customers to see the distance from their location to the store. This helps drive more foot traffic to a brick and mortar location.

What marketing goal is the Sitelink Extension ad extension best suited for?

The Sitelink Extension is best suited for companies that want to direct people to specific pages on a website.

What marketing goal is the Structured Snippets ad extension best suited for?

The Structured Snippets ad extension is helpful for companies that want to describe the features of a specific product before customers click on an ad. This is a good opportunity to win a click from a similarly suited product or brand.

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippet ad extensions can be served automatically.
Why do search ad extensions matter?
Ad extensions increase the value of your ads. Think of it this way, more ad “real estate” equates to greater visibility.
By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. That means you tend to get more value from your ad. Extensions often increase your total number of clicks, and can give people additional, interactive ways of reaching you—as with maps or calls.
If an advertiser doesn’t want to add remarketing tags to a website, what might be a good fit for them?
Try using Customer Match in cases where a remarketing tag isn’t present. Customer Match relies on your own data instead of a remarketing tag.
What is great about Affinity Audiences?
Affinity Audiences allow advertisers to reach people who are actively researching and intending to buy the products or services they offer.
What can be customized with audience signals to make Search campaigns more efficient?
Keywords can be customized with audience signals to add efficiency to search campaigns.
What are the three main factors that determine ad quality?
The three main factors that determine ad quality are: ad relevance, landing page experience, and the expected clickthrough rate.
ecommerce-on-laptop

Why Your Business Should Consider an eCommerce App

Ever since the 2020 pandemic, businesses with ecommerce capabilities experienced a surge of revenue from online sales. Consumers recognized the convenience of online shopping and continued with that practice. As digital marketers, we should recognize this cultural shift from in-store shopping to online shopping. The truth is that there is a lot of opportunity in ecommerce, and this is a great time to explore the newest trend of getting an ecommerce app. 

Now your first thought might be that an ecommerce app is an unneeded investment for your business and that you have other priorities that are more worthy of your time and energy, but that idea shouldn’t be shot down so quickly. We will be sharing some important stats that show the growing trends of online shopping via a mobile device and how an ecommerce app can be the one thing that sets you apart from the rest of your competition.  

Everyone is going mobile. 

Smartphones have become a trendy device across the United States, where 81% percent of the population owns one. Many of our digital experiences are being optimized for mobile because our devices are so accessible to us. We have our smartphones wherever we go, which makes it very convenient for us to search for something via the web at any time. A recent study has stated that over half of all website traffic is sourced from a mobile device.

Our generation is heading towards mobile, and websites are being optimized for this transformation. Web developers are now keeping in mind that the mobile layout can be just as important as the desktop version. 

With this shift, sales coming from a mobile devices gained a lot of growth. The feeling of convenience has become the selling point during this transformation. Due to our busy schedules, consumers don’t always have the time to grab their laptops to purchase. Meanwhile, their phone is conveniently right next to them. Now putting two and two together, we now understand that mobile devices have accounted for the increase of sales coming from a mobile device. 

Now we are going to share another statistic that should further your consideration in getting an e-commerce app. 78% of users prefer using an app to a website when online shopping from their mobile device. Given this statistic, businesses that have ecommerce capabilities should reconsider investing in an ecommerce app. 

An ecommerce app can enhance your brand.

Let’s first look at an example of a widely used ecommerce app that has a major impact as an ecommerce industry leader.  

Amazon is the top industry leader when it comes to ecommerce. The app is the most popular shopping app with about 150.6 million users. Amazon is loved by many because of the experience users have when purchasing through the app. Customers are extremely satisfied by the amount of convenience they’re able to experience when making a purchase.

The process is straightforward for customers to purchase, track, and review all within the app. You can even set up and do a return! The process is seamless, with very little room for error. Because of the user experience on the app, Amazon has become a brand that many worldwide love. 

An eCommerce app can also enhance your brand experience. Depending on your industry, an app can be very beneficial to your consumers. If you are in an industry where your buyers frequently come back to make another purchase, you should consider getting an app. It will make the consumer’s shopping experience more convenient. 

Also, consider the competitors in your industry. Do they have an app for their users to make a purchase? If not, is there an underlying issue they are experiencing where a mobile app can be the solution? To get ahead of competitors, you sometimes must be the first to do something. Being the first will easily set you apart from the rest of the industry. 

By having a mobile app, you also can improve and increase communication with your customers. The great thing about an app is that consumers are fully immersed in your brand while using it. Unlike web browsers, you have a lower risk of users exiting out of your site and searching for another competitor.

If they are using your app, the user is more dedicated to shopping with you. There is little competition around when the consumer is in this position. Customers shopping from mobile apps have a 130% higher conversion rate than purchasing from a mobile website. 

Having an app can lead to more marketing opportunities. 

Ecommerce apps can also open new marketing opportunities, which are push notifications. It’s no surprise that push notifications have higher engagement rates than emails and social media ads. Push notifications can grab a lot of customer attention because the notification shows up on their smartphone’s home screen. This marketing tactic is hard for the user to overlook due to its nature.

It also makes it a lot easier for the user to reach your site. Unlike email and social media ads, the customer must be in a different app before getting to your site. They must digest the content in their email or social media timeline, notice your email or ad, digest the content, and click the link to get to your website. It is too many steps, which could lower your customer’s chances of landing on your site.

Unlike emails and ads, push notifications will notify the user’s phone, and once clicked on, it will direct the user directly to the page that is relevant to the notification. Your message will be a lot more direct, and the user is less likely to get distracted. 

Apps are also a great place to centralize any information about your ecommerce shop. In the app, you can promote upcoming sales and personalize account information, and more. The opportunities of what you can provide your customers are endless. An eCommerce app is an excellent opportunity to truly connect with your customers and give them a great shopping experience. 

If you are curious about web app development, learn more about our services at Agency Partner. We live in the digital world, and we know how the digital landscape changes by the minute. To learn more about our mobile application services, contact us here. 

social-media-trends-in-pandemic

Top Social Media Trends the Pandemic Gave Us in 2021

Expert Tips For Top Social Media Trends the Pandemic Gave Us in 2021

We are now halfway through 2021, and life is just now getting back to normal. Living life remotely for over a year impacted the way we live our lives, and it even changed the way we use social media.

When we started using social media in a new way, new trends emerged. The trends started by the pandemic are still enjoyed by many, and brands are strategically finding ways to leverage them to improve customer relationships and experiences.

When we were all stuck indoors, online shopping skyrocketed, and social media giants like Facebook and Instagram made it possible for users to shop directly from the app.

When we had to hold off on some of our favorite hobbies and past times, we found entertainment in new ways. That’s when TikTok became everybody’s favorite distraction.

To see family and friends, we had to connect virtually. And those who wanted to be in front of a larger audience went on Instagram Live. That’s when live streaming became a hot trend and a new feature for many social media apps.

And finally, the pandemic brought hard times. We weren’t able to comfort each other in the ways we wanted to, so we had to adapt in new ways to show compassion. People saw the value of creating meaningful content online and how we support one another virtually.   

We have become so accustomed to these trends that we began to see the value in them, and we’re not ready for them to go away. These trends are changing the way we use social. And it’s also changing our expectations of brands and how they connect with us. We see the value of growing connections because that is something we had to do this past year.  

Today, we will be diving deeper into how these trends came into fruition and how you can leverage them for your brand. 

How the pandemic birthed Social eCommerce

When we were stuck indoors and unable to visit our favorite stores, we adjusted to new ways of buying the items we needed. Amazon was at its prime – no pun intended.  

Social media giants like Instagram and Facebook saw the growing demand for buying items online, and they wanted to join in on the party. Instagram launched its ecommerce feature in March of last year when the pandemic hit, and it’s been history ever since. Instagram tremendously restructured the mission of their app, bringing more attention to the in-app shopping features. As Adam Moserri stated in his recent video, the pandemic shifted how buyers shop, and they are working on learning towards this trend.

How you can leverage this: If you are a brand with ecommerce capabilities, and your audience is on Instagram. You NEED to consider getting an Instagram shop. Imagine how much revenue you are missing out on without it? Instagram is the perfect opportunity to visually show your product, connect with your audience, and sell all in one app! And the best part is buyers can directly make the transaction from your store on the Instagram app. It shortens the sales process and lessens the risk of lost a lead or abandoned cart. 

The Rise of Video and Creator Content

Lo and behold, the rise of the video came to be. TikTok became the latest social media giant, bringing millions of viewers captivated by the hottest trends and most creative content. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020.   

The video made us feel stuck with us, and it continued to be one of our favorite distractions as we continued with our daily lives. Video is holding record statistics of engagement because audiences stay on the apps longer, continuously absorbing every pleasurable video.

And as for the latest TikTok update – TikTok will be testing 3-minute videos. It will be interesting to see how creators will utilize this new feature and how this could affect other video dominating apps – like, I don’t know Youtube? 

How you can leverage this: Concept different ways you can create video content for your brand. Some topics can be the story behind your brand, tutorials, or any other subject where a video can be fitting. Make sure whatever you are creating tells a story and will be visually captivating. Make sure whatever you are creating tells a story and will be visually captivating.

Livestreaming and How it Can Build Relationships

At one point in 2020, live-streaming was huge. Celebrities were unable to tour and do concerts, so they opted for another way of connecting with audiences through live-streaming.

Brands caught wind of this trend quickly since it allowed them to connect with audiences in real-time through the live chat feature on the live streams. Q&As and live tutorials were a few of the many conversations brands had with their audiences.

How you can leverage this: If you are searching for ways to make meaningful relationships with your audience, consider doing a live stream. Livestreams can bring more authenticity to your brand because you can connect with audiences visually and see their live chats coming in. This also allows you to understand your audience’s wants and needs and possibly their current perception of you.

Ensuring Your Content is Meaningful and Holds Value

And with the hard times the pandemic brought, people began to see the value in the physical connections they previously had with others. Since we transitioned to connecting virtually, people were reading deeper into the messages on their timeline and what it actually meant.   

For example, with the social movements in the last year, many brands knew that to be perceived as the humane and caring brands they claim to be, they had to post content that showed they supported the cause. 

This sparked the social shift that content had to deliver a message and speak to others rather than some unoriginal marketing post to earn more revenue.

How you can leverage this: If you want to grow a deeper connection with your audience, take the time to create a message that is meaningful and will positively impact your audience. People are scrolling through social media for a reason. They are looking for something that will inspire them – try to be that one post that leaves a good impression and makes them act on it.

Agency Partner lives in the digital world, and we know the digital landscape changes by the minute. If you have any questions about influential social media trends and tactics, contact Agency Partner, and we will reach back to you as soon as possible.

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

website-designer

7 Things to Consider When Choosing a Web Designer

Expert Tips For Things to Consider When Choosing a Web Designer 

If you don’t have a website for your business, you are missing out on moneymaking opportunities. Having a website is an essential part of any business. It establishes credibility, markets your products, and leads to conversions. Without it, starting a profitable business can be challenging. 

So now that you know a website is an essential business component, you need to figure out where to get one. There are different ways to get a business website. For example, you could look into partnering with a freelance web designer, find a DIY CMS template, or hire a web design agency. Whatever route you choose to go with, several essential things need consideration before making your decision. 

We will be sharing 7 things to consider before choosing a web designer for your business. 

#1 Figure out your website needs and goals 

First, you should know your website needs and goals. Creating goals will help you understand what you want out of a website.  

To guide you on concepting, consider what industry you are in and how your customers will engage with your website. Whether that is through E-commerce, CRM, form fills, or other functions.  

To get your thought process flowing, you can start by thinking about your sales funnel and how your website would play a part in it. Evaluating your sales funnel will help paint a better picture in your mind of how your website will work. 

From there, you can set goals for the timeline and cost of your site. For example, consider the date of when you want to have your website to be done and how much you are willing to pay for it. Setting these goals will make your search a lot more efficient because it will eliminate who can meet your expectations and who cannot. 

#2 Consider Your Web Designer’s Years of Experience 

The second step in considering a web design agency is how much experience they hold. The number of years you are looking for is based entirely on your preference. If you see a designer has potential and can produce the end product you want, including website maintenance, that designer could be a possible fit. 

It’s also good to research who their previous clients are and the industry they are in. If the designer has experience with clients in the same industry as you, the designer will be more knowledgeable about the customer experience. Having an understanding of the same industry will be beneficial when choosing a designer. 

If they do not have any relevant experience in a similar industry, explain the features that you want on your website and see if the designer could still fulfill those needs. However, their sales pitch to you could hold a lot more weight when they don’t have any proven experience. 

#3 View the website designer’s portfolio

Viewing portfolios is an essential step in choosing a web designer. All creative positions in the design industry have portfolios because they present the designer’s aesthetic, style, and tone in their previous work. The portfolio will show you the websites they designed in the past.

However, design is not the only important part of a portfolio. Testing websites functionality is also an essential part of choosing a web designer. A website’s UX design plays a significant role in the customer experience. Although an excellent web design makes the website eye-catching, it will not make the customer convert if it can’t function properly. 

Also, check to see they could do layouts for mobile. 60% of US website traffic comes from a mobile device, so having a website that can do a mobile design is essential.  

Lastly, look to see if the designers have won any rewards for their previous work. Rewards are a good source of credentials when looking for candidates. 

#4 Take into consideration their average customer size 

While you review their portfolio, consider the size of their clients and how this could impact working with them. If they service relatively small businesses, think about how they would handle working with a larger company. Would they manage all the operations that go into making a website for a large business? If the situation is vice-versa, and the agency primarily works with larger clients, would they give enough attention to a smaller company? These are things to consider that could potentially impact your relationship. 

#5 Learn their agency culture 

After you researched who the agency services and their previous work, look into their company culture, you will be working with this team often, and you want to be sure that you can work together nicely.

You can learn a lot about a company’s culture by looking at their team page. If they have an “our history” page, it can help you learn more about how they got established. A company’s social can also be beneficial to look through. The team should be selling you how their values are incorporated into their work to make clients happy.

Also, research other services the agency offers. Other marketing initiatives can supplement your website after it’s complete, making your brand appear more unified. A brand that is consistent in its marketing appears professional to its audience. 

#6 Read Online Testimonials and Reviews 

Learn what others have to say about the agency by reading testimonials and reviews. Reading what customers have to say will show you how the customer experience is.  

And make sure you are not only reading what is on their website. Check third-party review sites as well. Review sites will show the good, bad, and ugly of previous clients and their experience. In addition, look for specific names used within the review. For example, if a customer mentioned how well someone developed their website, it will give you insight into who you want to work with.   

#7 Ask Questions 

Once you have selected your candidates, remember to ask questions. If you misunderstand anything about the services they provide, ask about it so you can learn more. Make sure that the agency you choose can produce the end product you envisioned.

Take your time in choosing a website designer. Your website is a critical player in your marketing strategy, and if it is not serving its purpose, it could severely impact your business goals.  

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about our web design services, please contact Agency Partner.

tiktok-marketing

How to Market Your Business on TikTok

Expert Tips For How to Market Your Business on TikTok

TikTok has been the newest digital marketing venture for a lot of companies. But don’t feel pressure to make an account so quickly. Marketing’s most fundamental concept is to be present wherever your audience is. And if your audience is not on TikTok, your company may not be missing out on much. But if you believe there is an engaged audience that can turn into leads – TikTok might be the marketing platform for you.

TikTok For Business is for brands who want to speak to their audience by unleashing their creative side. The key to being successful on TikTok is being creative and aligning the latest trends with your brand. To start creating content on TikTok, you first need to create a TikTok business account. The business account shares insights into how your content is doing and tips on reaching your marketing goals better.

TikTok For Business also has a learning center with many resources on the ins and outs of operating a business account. In addition, their blog shares best practices for content creation, geo-targeting, and more!

Once you have your TikTok business account, you are going to want to start running ads. TikTok Ad Manager gives you a more accurate reach to users who will likely engage with your content. With TikTok’s advertising, you will be able to customize the targeting by specifying the gender, location, age, interests, and other variables of your target audience.

How to Create a TikTok Marketing Strategy

Explore TikTok

Now that you have a TikTok business account, it’s time to start exploring the app. First, you want to be comfortable with the app to navigate it and learn its features.

TikTok is a video platform, so it is important to understand video editing. Within video editing, you can use effects, music, filters, and more. Watching videos of users who are similar to your brand can help you find inspiration for content. TikTok is big in influencer marketing, so if you have that opportunity to partner with an influencer, it can help bring more exposure to your brand.

Don’t be afraid to explore other video editing apps to create your content. PREQUEL and InShot are great video editing apps that can make your videos stand out. In addition, TikTok has a feature where you can upload videos from your camera roll, making it possible to use different editing apps for your content.

Set Your Goals

Set goals before you start creating content on TikTok. Knowing what you want to achieve will help you plan your content accordingly. Some goals you can try to attain is:

  • A New Audience – discover a new audience that can connect with your brand. Expand your horizons and grow your market.
  • Brand Image – strengthen your brand image by creating unique and authentic content for your brand.
  • Promote Awareness – drive awareness for a product or service by creating content centered around it.
  • Develop Customer Relationships – strengthen the relationship you have with your current customers by connecting with them through content. An example can be a Q&A.

Remember to put a number in your goal to keep track of your progress. The number will show whether your marketing tactics are going towards your goal or away from it.

Find Your Target Audience

Before you start creating content, clearly identify the audience you want to target. Follow the key concepts in building an audience persona. Know the age, gender, and other characteristics of the audience you want to reach.

An excellent method is researching your audience on your other marketing platforms. Then, try to uncover any overlap you see in your findings. TikTok is all about connecting with things you like, so if you can find an underlying characteristic in your audience, it can help you plan content accordingly.

Understand TikTok’s Algorithm

If you know anything about social media marketing, you know there is a thing called an algorithm. TikTok’s algorithm looks at the filters and music you are using in your videos. It then uses this data to target other users using the same sounds and effects, assuming you and these users have the same interest. As you start promoting your business on TikTok, you want to understand how TikTok’s algorithm works, so the “for you page” is in your favor.

As stated before, you want to be present where your audience is. So, if your audience is on TikTok, pay attention to the sounds, effects, and TikTok trends they are doing, and see if you can incorporate this into your content.

Do a Competitive Analysis

When you are building a marketing strategy, it’s good to know what your competitors are doing. Watching other competitor’s videos can help you get some affirmation that you are on the right track. For example, on TikTok, small business communities always post videos of their products, behind the scenes, and other creative content. If you have the opportunity, make these kinds of videos but make them your own.

Also, check if your competitors are using influencers, and if they are, who are they, and what are they like? Finally, partnerships are an effective marketing strategy on TikTok; you will likely reach a larger audience driving more traffic to your page.

Lastly, Have Fun!

Audiences love TikTok for its unique content. It’s different from other social media platforms because its primary source of content is video, which means you only have a few seconds to keep the audience’s attention before they scroll to the following video. But, unfortunately, there is no secret formula on how to go viral. The only thing you can do is authentically create content to show your brand. So, make sure your TikTok marketing strategies appear this way.

Note: TikTok users, especially larger corporations, should know that China-based tech company Bytedance owns TikTok. And in China, there is no private ownership of anything, where the Chinese government retains ownership of all property and economic outputs. TikTok has a history of data harvesting, data mining, and algorithms to learn more about user behavior. Although many businesses do this for profit, many perceive that political parties do this for control.

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. So if you have any questions about TikTok’s marketing strategies and want to learn more about our best content services, please contact Agency Partner.

promote-your-podcast

How to Promote Your Podcast

What You Must Know To Promote a Successful Podcast
Digital Marketing Insights from Dallas’ Top Digital Agency

As a podcast host, you are someone that believes in the power of good quality content… you’re not concerned about quantity, though you do recognize the importance of consistency. Your show solves a problem for its listeners, whether it is a need for entertainment, education, enlightenment, or some combination of that. The truth is that you work hard to create great content, but the reality is that you must also work just as hard to distribute your show to engaged listeners. Does your podcast have a website? Does that website have opt-in forms that enable you to grow your email marketing database to send show recaps? There are so many things to be done! So, let’s get into it.

Dominate iTunes / Apple Podcasts

The key to growing your podcast is all in your ability to dominate iTunes.

Believe it or not, listens on SoundCloud and YouTube are fairly insignificant relative to those who are listening to podcasts on native iOS apps, including iTunes itself.

The reality is that iTunes accounts for about 70% of all podcast downloads and listens. To get started, create an iTunes Connect account and be ready to upload your podcast cover art by designing a great looking image that is sized at 1400×1400 pixels. If you’re just starting out, be sure that you have 3 to 5 episodes that are ready to go.

Hit the “New and Noteworthy” Section of iTunes

When you are ready to launch your podcast, it is best to launch with no less than a few episodes because it is likely that your followers will want to listen to more than just one at a time.

Importantly, you have to play to the favor of iTunes’ ranking algorithm to maximize your discoverability. The more time your listeners spend actually listening to your episode, the more the iTunes visibility algorithm will favor your show.

Some quick engagement to your first episodes during your first two weeks will help you appear as a featured podcast on the iTunes “New & Noteworthy” section. If you’re able to achieve this notoriety within 8 weeks of launching you show, this can be a huge accelerator for boosting your listenership and gaining the credibility that you need to attract sponsors.

Before your podcast launches, put together a list of as many people as you can and utilize the power of email marketing to notify people about your upcoming launch date.

  • 1 month before launch: send a teaser email
  • 1 week before launch: share the name of the show, a few episodes, and perhaps an audio clip along with a reminder of the launch
  • Launch date: be bold and ask people to listen, rate, and subscribe via email and on social media.

Ask your listeners, both in your podcasts and in your email marketing database, to subscribe to your show and to also post a review. Be sure that you are telling your fans specifically why they should subscribe.

If you’re not a daily host, try and get 2-4 weeks ahead of your publishing schedule. iTunes and the various podcast platforms love active, consistent publishers. If you can get into the habit of a consistent publishing schedule, you’ll be well on your way.

Too Late for the New & Newsworthy Section? Is Your Podcast Live Already?

Where there is a will, there’s a way! Facebook advertising allows you to target your audience by the type of device they’re using. This means that you can utilize the power of paid advertising to attract iOS users to your Apple Podcasts page. Likewise, you can do the same with Android and Google Podcasts using Google Ads.

The fact is that people often binge their shows and they’re always looking to consume more, similar content. Paid advertising on social media and in search engines allows you to get your brand in front of your future listeners when they’re most likely to engage with your message.

Be Found On These 3 Other Podcast Directories

Look to iTunes first, and then focus your attention on Spotify, the #2 destination for podcast consumption, before looking ahead to Google Podcasts as a third focus.

Podcast hosting sites like PodBean, BuzzSprout, and Captivate are great doors to getting your podcast into Spotify.

Google Podcasts works a bit differently. Google Podcasts matters because it allows your show to be visible in Google’s search engine results page, making individual episodes fairly easy to find and play.

Interestingly enough, you don’t actually upload your shows to Google Podcasts. It works sort of like a website and SEO in that Google crawls the internet to locate and index your episodes.

To be found by Google Podcasts, it is important that you make a URL to your RSS feed and that your RSS feed links to your website. Most of the mainstream podcast hosting platforms will do this for you but if you want to engage in some DIY, this link will help: Guide to Google Podcasts. To see if Google has already found your RSS feed, click here to view Google’s Podcast Publisher tool.

Stitcher is number 4 on the list as it has over 8 million listeners across 65,000 podcasts.

If you do anything at all for distribution, make sure that your show exists on these four platforms and then tackle the rest!

Invite Connected Guests to Your Show

This may seem like common sense, but the more popular or “famous” your guest, the more attention you’re likely to receive. Let your podcast play out in a way that is true to your vision for the show, but do consider how you might layer in an interview format.

Make It Easy For Your Guests to Share Their Podcast

Whether your guest has 30,000 Twitter followers or 1 million Facebook fans, make it easy for your guests to share and promote their podcast episode. Do this by sending them a note on the day their podcast goes live, and also consider including a series of shareable media when you tag them in your social posts. If you utilize pull quotes, banners/images, links, and pre-written tweets and/or status updates, you’re more likely to get a response out of guests and fans.

Be a Guest On Other Podcasts

Make guest appearances on other podcasts that are in your niche. If you are able to expose yourself to someone else’s audience you might just win some folks over. A good PR person can actively pitch you to relevant hosts but scoring a guest appearance is also something that you can do for yourself!

Because of the work that goes into identifying, requesting, and booking guests for weekly or daily podcasts, you may find that your proactive outreach to another show may be very welcome. To find a list of shows worth reaching out to, start with the iTunes listing page to see podcasts in dozens of categories.

Promote Your Podcast All Over Social Media

Social media offers ample opportunity to share soundbites, video clips, images, teasers, and content that may be timely or evergreen in nature. Social media should be used as bait to create awareness and drive people to your show on iTunes, Spotify, and Google Play.

Every time you publish a new episode, feature your iTunes URL first and consider pinning a link to your Facebook page, Twitter account, and any other platform your fans are present on.

Facebook

When you post a link to your latest show, include that iTunes URL, and paste it alongside a “ “quote image.” For DIY social media banners, tools like Canva allow you to create “quote images” such as the example shown on this Canva template here.

Twitter

Twitter plays quite nicely with Soundcloud, though Soundcloud is not one of the more popular podcast directories. With that said, everything matters. Twitter allows Soundcloud audio to play natively inside the Twitter stream, which is a big deal if yours or your guests have a significant Twitter following. Don’t be afraid to reshare the podcast episode 3 times the first day on Twitter and twice to Facebook within the week that it goes live.

Use Video If You Can

2021 will be the year that video will account for 82% of all internet content. Websites with video will enjoy a boosted Google ranking and podcasts that also have video posted to YouTube will enjoy greater online visibility.

With your podcast already recorded, assuming that it is purely audio, try and convert that audio to video for publishing on YouTube. If you did not happen to record the video of your podcast, you can easily create an audiogram using a service called Auphonic or Waave.

When your video is ready for uploading, be selective about how you Title the episode when publishing to YouTube. If you happened to interview someone, include that person’s name at the start of your title and also include the word “interview” as this is a good move for basic search visibility.

Use Podcast Aggregators to Maximize Visibility

Dozens of apps are designed to play podcasts. The more you’re on, the easier it will be for new listeners to find you. If your show is already live on iTunes, it is also automagically added to a podcatcher called Podcastland.

Here are a few other popular podcast aggregators:

Transcribe Your Audio

The most successful podcasts often offer a full transcript of their shows. Whether you choose to provide a full transcript or just selected excerpts is a matter of resources: time and money. Services such as Rev.com are available to transcribe your audio at a cost that is typically $1 per minute.

A transcript of your show is often a huge SEO booster as it ensures full and proper indexing by Google’s search bots.

If you happen to include a transcript of each episode on your podcast’s website, let it also be combined with lead capture forms, show notes, and things that open doors to new sponsors or listeners.

One of the tools that our friend, Michelle Mendoza of the MyMichelleLive podcast, loves is called Descript. This tool offers podcast editing, transcription, and other powerful features that will help you in your pursuit of excellence. Also, with plans ranging from $0 to $24 for most users, it won’t cost you an arm and leg to try out.

Now What? Next Steps Towards New Growth

Start by setting a specific audience growth goal. Write down exactly how many subscribers you have today and also note how many you want (or need) by a specific date in the future. Is what you are doing today in support of your goal? If not, let’s start asking some questions.

Are you currently able to leverage a great-looking logo and podcast album banners to create a strong first impression? What does your brand look like across all social pages and does it match up at iTunes and elsewhere? What does your brand look like relative to the #1 show in your niche?

What about your website? Have you launched a professional-looking podcast site that allows for easy sharing of content and fan engagement? Many podcast hosting providers, such as Captivate, not only host your podcasts but they also offer the ability to use a templated website. These templates are typically great when first starting a podcast but they offer very little flexibility and customization. It’s easy to outgrow these.

Platforms like WordPress and Webflow offer much more flexibility for show hosts that are extremely active and that leverage a blog for growth. They also are very easy to use such that non-technical users can make basic text, video, and image updates on the fly.

Unlike some of the more templated websites, designing your own, customized blog is a really strong way to improve your online visibility. With flexibility, it will help you:

  • Build your email list (we can help you with that!)
  • Connect with audio, video, and written audiences
  • Maximize your online visibility with SEO
  • Integrate a storefront for product sales
  • Attract advertisers and show sponsors
  • Share your content with a general audience

But it all starts with that goal. Make sure your goal is specific, measurable, achievable, results-oriented, and time-bound.

To learn how a Digital Marketing strategy can help your business, contact us today!

inbound-marketing

How to Dominate Local Search with Inbound Marketing

Digital Marketing Insights from Texas’ Hottest Digital Agency

SEO is an excellent way to make customers aware of your business, product, or service online. However, if you want local clients to find your business online, you need to localize your marketing strategy including your search engine optimization (SEO) campaign. Local SEO optimizes a website so that it shows up in the local search results. Some of the most common terms are “restaurants near me” or “hospitals near me.” Statistics show that 72% of customers who conduct local searches visit the physical store located within a five-mile radius.

So why is it important for you as a marketer to localize your SEO? Local search marketing makes your business visible online so that customers who search similar businesses like yours will get wind of your company. This method is designed to drive more customers to your site and increase your sales performance. Inbound marketing, on the other hand, helps your business grow using various online tools that promote your brand and engage your customers.

As you read on, we’ll dive into the details of how you can dominate local search optimization and build a solid marketing campaign. We’ll show you how these tools and strategies can help move your business to the next level.

local-search-marketing-seo

What Consumers Search for in Online Listings

Source: Blue Corona

Why Use Local SEO?

Marketers know the value of numbers and statistics, especially when it comes to understanding customer behavior. According to a study, four out of five consumers use online search engines to locate and find information about a business, product, or service. Local searches result in higher purchases versus non-local searches. Customers also prefer to search companies that are located nearby with addresses and phone numbers listed in their ads.

Businesses that utilize local SEO strategies are more likely to generate higher sales from the local niche market. Therefore, you should start adapting the principles of local SEO and digital marketing to move your company to the top rankings. The more people who come across your brand, the more chances you can convert these leads to sales.

The Benefits of Using Local SEO

With the information above, it’s imperative that marketers take advantage of this data to maximize SEO campaigns. Here are some of the reasons why you should start localizing your SEO campaigns and how they can help boost your sales.

  • Builds online visibility
  • Improves search rankings
  • Strengthens your presence in the local market
  • Reaches a more targeted audience
  • Drives more traffic to your website
  • Improves visibility from relevant searches
  • Local visibility leads to more customers and purchases
  • Improves relevance through link building and content marketing
  • Improves reputation and trust from customers
  • Leads to repeat purchases
  • Increases your sales profit
  • Increases visibility in Google Maps

Ranking on top of the local search engine results is one of the indicative signs of a successful digital marketing campaign. However, this strategy is often overlooked by many businesses that are struggling to generate more sales.

By building an efficient local SEO and digital marketing strategy, you’ll be able to maximize the available tools to help propel your business forward. If you want to grow your business further, companies like Red Stag Fulfillment provide quality shipment and fulfillment services to support your sales and marketing strategy.

How to Use Local SEO and Make it Work for your Business?

To strengthen and dominate local search visibility online, you need to optimize your company’s information. This helps position your business in the right places so that customers can easily find everything they need in one click. To optimize your searches, you’ll need to provide accurate information including your company address, website, email, and phone number.

This information will direct search engines to directories that show your location and other relevant information. On the other hand, if your listing provides the wrong information, it can negatively affect your local ranking results.

Some of the sites you should consider listing your company are Google My Busines, Yahoo!, Bing Places for Business, Yelp, and Facebook. Before you proceed, make sure to verify if all information is correct and consistent across all platforms. Signing up at these websites can significantly improve your visibility in local search rankings.

What is Inbound Marketing?

Inbound marketing is a strategy used to grow your business by driving customers to your website. Directing potential buyers to your site allows you to promote your product or service and create awareness about your brand. The main concept of this strategy is to attract, engage, and delight customers.

By attracting the right market using relevant content, you can actively engage customers better. Once you create a conversation with your customers, the higher the chance you can convert the potential customer into a sale. At the same time, you are inspiring your customers to purchase and enjoy your product or service.

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Inbound Marketing Tools

Source: Hubspot

How to Dominate Local Search with Inbound Marketing

A lot of businesses rely on local SEO to gain better rankings in Google’s search engine. With recent updates, paid ads have higher visibility compared to organic search results. Thus, if you want to make sure your business stands out then you need to find ways to improve your organic search rankings.

Optimize your Local SEO

SEO plays a huge role in digital marketing campaigns. An effective SEO campaign can significantly improve your brand’s visibility on the search engine result pages (SERP). The goal is to get your website visible on the first page.

One way to do that is to optimize your keywords so that when people search for relevant topics, your site will show up at the results. You can also link your content to reputable websites to help move up your website in the organic search results.

Maximize link-building opportunities

Link building is one of the key factors in a successful inbound marketing campaign. One way to get high-quality backlinks is by offering to replace broken links in high-performing sites and posts with your website link in exchange for content. Another strategy is to collaborate with influencers by linking your content to their posts. You can also become a guest blogger and provide resources about the topic by linking your website.

Another option is to research your competitors and identify which websites are linking their content. Check their domain authority, relevant domains, and perform link outreach to those domains. The more links you have, the higher the chance your customers will find you.

Use Local and Longtail Keywords

Optimizing your keywords can improve your rankings. The first thing users see on the SERP is your heading. Make sure your title and description best describe what your business is all about. Add local keywords to your description and relevant tags.

Some examples of longtail keywords are “best Italian restaurant” or “cheapest hotel in New York.” These keywords should be relevant to your business, telling people exactly what it is you have to offer.

Encourage customer reviews

Most online buyers read reviews before deciding to buy a product or service. They are looking for validation that yours is the right product/service for them.

So whenever you can, take the opportunity to encourage customers to write about their experiences. This also creates more opportunities to build links. While there may be a chance of getting a bad review occasionally, all you need is more positive feedbacks to build up your reputation.

Create compelling content

Your website’s content should be interesting enough to keep customers engaged. The longer they stay on your page, the higher your ranking will be. So, how can captivate your audience?

Start by writing high-quality articles that showcase your expertise. You can also feature local events relevant to your brand. Another option is to launch a podcast, webinar, or video series. These strategies can help you attract more potential customers and engage them by bringing life to your brand. After all, when it comes to digital marketing, content is king.

Utilize Google My Business Listing

As alluded to earlier, Google My Business page helps improve your local ranking. It provides a huge opportunity for businesses to show up in the local search results for every relevant search. All you need to do is claim your listing, verify your account, input the complete details, and link it to your website.

You can also upload hi-resolution photos of your business. Once the information is set up and customers review your business, the search engine will optimize it as a local listing.

Final Thoughts

One of the most effective digital marketing practices is localizing your SEO campaigns. To generate a successful ranking on SERPs, you’ll need to identify the best keywords relevant to your business, understand the available tools to help you improve your local rankings, and engage your customers. Local SEO can help you grow your business by increasing brand awareness, driving people to your site, and ultimately, generating more sales.

SEO campaigns take time so you’ll have to be patient with the results. Some local SEO campaigns can take from several months to a year before you can see the results. Just make sure to make the most of your campaign by crafting killer content, improving your local listings across all platforms, making sure all information is correct, consistent, and using quality keywords.

Following the steps above can help your business become more visible online. Localizing your SEO with a well-planned inbound marketing strategy will help you achieve a successful marketing campaign.

To learn how Local SEO can help your business, contact us today!

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Gizmodo: Facebook Wants Your Thoughts and Prayers

Facebook Wants Your Thoughts and Prayers
Originally published on Gizmodo.com, Written by Shoshana Wodinsky

Facebook’s found a new way to capitalize on the thoughts, prayers (and data) from the religious side of its user base. On Thursday, the company confirmed that it’s begun expanding a new feature called “prayer posts” that will let members of particular Facebook groups literally ask for (and offer up) prayers for other folks on the platform.

A Facebook spokesperson confirmed that the feature’s been in testing for “over a year” before quietly rolling out to the masses over the past few months. Back in April, Robert Jones—who runs Public Religion Research Institute in Washington DC—was one of the first public faces to actually ask the company what the hell these posts actually were.feature-facebook-post

His question wasn’t picked up by mainstream outlets at the time, but more than a few religious-facing newswires jumped on the story and got Facebook to confirm that Prayer Posts were indeed being tested on a select few groups, though the company wouldn’t elaborate on which groups they were (hint: probably users who are religious).

At the time, Nona Jones—who has the baffling role of leading “Global Faith Partnerships” for the company—told one of these religious outlets that the idea for prayer posts stemmed from the need to “build community,” with users over the course of the pandemic. It’s not a coincidence that Jones was seeing this post in the lead-up to Easter when churches were expecting to see their attendance to be sliced to a fraction of what they’d expect in the pre-covid era.

“During the COVID-19 pandemic we’ve seen many faith and spirituality communities using our services to connect, so we’re starting to explore new tools to support them,” a Facebook spokesperson told Gizmodo.

He added that the feature first debuted in select groups in the US in order to “give people the option of requesting prayer from their Facebook Group,” if they choose.

The company did not answer questions on whether any of the data from these posts would be used to deliver targeted ads at users based on their group-praying habits.

Looking to Use Social Media To Your Advantage?

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter.

Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

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Newsmax: “Trump Facebook Ban Upheld”

Trump Beats Facebook No Matter How Panel Rules, Experts Say
Originally published on Newsmax.com, Written by Marisa Herman

A panel stocked with anonymous content-moderation “judges” upheld Facebook’s ban of former President Donald Trump while also leaving the door open slightly to have that ruling revised in six months, but no matter what the group ruled, Trump was poised to claim victory – as the vindicated or the victim.

The social media giant, which froze Trump’s account in the wake of the Jan. 6 U.S. Capitol breach, cited a pair of Trump posts as having violated Facebook rules and Facebook CEO Mark Zuckerberg claimed Trump’s posts were meant to “undermine the peaceful and lawful transition of power to his elected successor, Joe Biden.”

But while Twitter – which suspended Trump on Jan. 6 and booted him from the platform Jan. 8 – acted quickly, Facebook waited until Jan. 21 to announce that the company’s oversight board would render Trump’s ultimate Facebook fate — though that board then kicked the can down the road a bit more on Wednesday morning. The determination by the board also applies to Instagram, which is owned by Facebook.

Few of those experts and analysts who’d been hotly watching the drama play out pretended to know which way the board would rule before the odd 9 a.m. decision – but they all acknowledged how momentous the decision was likely to end up being.

“It’s a big day,” said Andrew Selepak, a social media professor at the University of Florida. “The oversight board is looking at something of great significance. This is obviously something that is vastly different from any decision they have made in the past in terms of size and scope.”

Dallas-based digital marketing expert Adam Rizzieri said the board’s verdict was a tossup.

“It really is a coin toss,” he said. “I give it a 50/50.”

If Trump was reinstated, Selepak predicted the president would do a “victory lap” of vindication against big tech and pressure other platforms that banned him to follow Facebook’s lead.

Aside from Twitter, Trump was also booted from other popular platforms, including Twitch, Snapchat and YouTube. On Tuesday evening, his website launched a new page that allowed one-way communication – in real time – from the 45th president at donaldjtrump.com/desk. Notably, Trump’s posts have a social share tool that allows users to push the messages onto Facebook and Twitter.

But the ban being upheld, however, may have represented an even bigger win for Trump.
Selepak expects a Republican-led backlash to be launched against big tech, which has been increasingly accused of silencing conservative voices.

“Being deplatformed makes Trump a victim of social media and gives him a greater voice against it than if he was simply allowed back on,” Selepak said.

Rizzieri agreed that a decision upholding the ban could add “much fuel to the fire” that already exists when it comes to creating new social media platforms and placing more scrutiny on big tech, in general.

And though Twitter “permanently” banned Trump months ago and YouTube CEO Susan Wojcicki said in March that the video platform would reactivate Trump’s account only when it was “safe” to do so, those sites and others may be pressured to quickly re-evaluate their decisions if Facebook goes against the grain six months from now, when the company is due to reevaluate its decision.

“If Facebook indicates that they are going to allow him access to his accounts again, it will be very difficult for Twitter, Snapchat, and YouTube to say we are still not,” Selepak said.

Facebook created its 20-member oversight board through an endowment it funded. The board and its bylaws were put in place last year, and members come from different countries and a range of professional backgrounds – including lawyers, human-rights advocates, former politicians, and journalists.

In the big picture, the board is tasked with determining whether Facebook correctly followed its policies in either leaving up or taking down content or accounts from the platform. Cases, which are either referred to the board by Facebook or from an individual user via a petition, are reviewed and adjudicated by five of the members.

The group of five who render the decision remain secret.

Once the small anonymous group comes to an agreement, their decision must be approved by a majority of the full board. In the case of a major disagreement, the process restarts under a new panel.

Once a ruling is reached, it’s binding, and Facebook has agreed to abide by the panel’s decision. The board may also recommend policies for Facebook to implement. But in the case of proposed rule changes, it’s up to Facebook officials to decide if new policies – or changes to existing rules – should be enacted.

“Irrespective of the decision, Facebook is looking to the committee for a policy recommendation on how they will ban or not ban world leaders moving forward,” Rizzieri said. “That gives the company the ability to say how they will make decisions moving forward.”

One thing social media experts do agree on is that, no matter which way the ruling goes, there will be plenty of scrutiny over the faceless group rendering the decision.

Rizzieri said while the oversight board’s members are generally respectable, educated, and influential people, the fact that only five total members are American could cause pushback. The interpretation of free speech varies among countries – but Facebook is based in America.

“Do we really want decisions that influence how we view free speech determined by this ‘social media supreme court’ that isn’t fully American?” Rizzieri said. “We really have no idea what might influence someone from a totally different country to make a decision about a policy or law.”

So far, the board has mostly reviewed posts made by users that most people don’t know. But in this case, the board was tasked with determining the fate of a former U.S. president who had some 35 million followers when his account was suspended and may run again for the highest office in the land in 2024.

Rizzieri said the board considered the following questions during its deliberations:

  • Did the content violate Facebook’s policies?
  • Did the removal of the content respect human rights standards like freedom of expression?
  • What was the intent behind the post?
  • Did the user understand Facebook’s terms and rules?

He said the board also takes into consideration nuances of the language used in the post and any surrounding context. It also took some time to review the more than 9,000 public comments that users submitted about the case.

In fact, that flood of public comments led the board to delay its original 90-day deadline to decide Trump’s fate.
Initial rulings issued by the oversight board earlier this year indicated they weren’t afraid to overturn Facebook’s content-moderation decisions. The board has overturned decisions in five of the seven cases it has ruled on so far.

“This independent oversight board is not a bobblehead nodding an affirmation for what Facebook is doing, just looking at how they judged their first five cases,” Rizzieri said.

Despite that demonstrated independence, if Selepak had to place a bet, he wagered the ban would be upheld.
“If I was to place some Las Vegas bet on it, the easiest thing for the board to do is uphold the deplatforming now that [Trump] is a private citizen,” he said. “What is the justification for lifting the ban? Allowing a private citizen the ability to go back on social media because he has a large following?”

Because Trump is now a private citizen, Selepak said Facebook can more easily justify its decision to uphold the ban by arguing he isn’t entitled to the same leeway as a sitting world leader.

Rizzieri completely disagrees. He saw a decision that allowed Trump to rejoin Facebook as the “path of least resistance.”

“If the decision is one that says we are going to keep Trump off of Facebook and uphold the ban, there will be a lot of attention on who is on that oversight board,” he said.

And if Trump does choose to run for office again, Facebook could be forced to reconsider any ban that may be in place at that time. The company has pledged to not limit the voice of any candidate running for office.

Facebook has typically adhered to its policy of not removing a world leader or sitting official from the platform. But it has taken down posts and suspended accounts of sitting world leaders such as Brazilian President Jair Bolsonaro and Iran’s Supreme Leader Ali Khamenei.

Rizzieri believes there is “no way” Facebook could sustain its ban if Trump were on the ticket in 2024 or became president in 2025.

A new Florida bill, which is expected to be signed into law by Republican Gov. Ron DeSantis, would actually fine social media companies that knowingly deplatform a political candidate. Under the proposed law, suspensions up to 14 days for rule violations would be allowed, however, and posts that break any terms of service could be deleted.

But the state’s elections commission would be able to fine a social media company $250,000 a day for statewide candidates and $25,000 a day for other candidates if a company’s actions are found to violate the law.

Even if Trump’s account was reinstated, regardless of whether or not he is running for office, Selepak noted he could have faced other sanctions, such as seeing a dip in his posts’ reach.

“There is no guarantee [Facebook] wouldn’t ‘shadow ban’ him or put warning labels on posts and limit his reach and voice,” he said. “These tech companies are very powerful because they can limit anyone’s voice.”

Even if Facebook did reinstate Trump and then use its algorithm to limit the reach of the former president’s posts, it’s something that Selepak said is very difficult to prove is taking place because users have no ability to “look under the hood” to see how the platform operates internally.

“They have the ability through their platforms to downgrade the posts,” he said. “They can do whatever they want to limit the reach of his posts using their algorithm. Posts may not get the reach they had in the past.”

Regardless of the outcome, Rizzieri said big tech can expect Congress to make some noise about how social media companies make content moderation decisions.

Already, there have been several attempts to look at Section 230 of the Communications Decency Act of 1996, which gives social media companies immunity from liability, from lawmakers on both sides of the aisle. Democrats want to go after the protection in order to curb the spread of what they say is disinformation, while Republicans rail against alleged censorship.

“Weekly, there is a new effort to overhaul, rewrite, or undercut Section 230,” Rizzieri said. “There is bipartisan support for a change to the overall system, but there hasn’t been a perfect solution proposed.

“Whether Trump is allowed back on Facebook or the ban is upheld, some sort of regulation is inevitable. The real question is: To what extent?”

© 2021 Newsmax. All rights reserved.

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

Should Big Brands Be Marketing The COVID-19 Vaccine?

ABC and CBS News: Should Big Brands Be Marketing The COVID-19 Vaccine?

Should Companies Advertise the New COVID Vaccines?
60% Of Americans Say It’s An Obligation – Businesses and Health Marketing

A growing number of iconic American brands are utilizing marketing campaigns to create awareness about the coronavirus vaccine. This comes at the same time that 40% of Americans have expressed hesitations about getting the shot themselves. Of the 60% of Americans that feel more positive about the vaccine, a Harris Poll indicates that people believe that big brands have an “obligation” to encourage vaccination. But is that really the right thing to do? 

Big Brands Are Here To Help Officials Bridge A Credibility Gap

It’s a fact that President Trump’s Operation Warp Speed enabled a record-breaking speed of development and access to this vaccine. Along the way, the cure to this pandemic has been severely politicized, resulting in significant public mistrust. Contradictory statements from Dr. Fauci in respect of mask mandates and their effectiveness are just one example. The public witnessed Vice President Harris bad-mouth the vaccine in October, adding more fuel to the fire of naysayers.

Today, these same people that were against Trump’s vaccine efforts are now the ones that are working to claim credit for the success of Operation Warp Speed. Part of this is why data shows that the public has lost its confidence in public health and governmental officials. That’s why vaccine promoters have passed the torch to the private sector for help in achieving herd immunity.

To Overcome An Objection, Marketers Have To Know What They Are

Of the 40% of Americans who have hesitations about the covid vaccine, 22% of these people say that they’ll “never” get the vaccine and 18% of them said, “maybe but not right now.” While it’s true that about 12% of all Americans are life-long “anti-vaxxers,” mostly citing religious reasons, the public and private elites have made it a goal to convert all of the “maybes” and at least half of the “nevers.” Of those with hesitations, the consistent concerns boil down to questions of side effects that may uniquely impact pregnancies, cancer treatment, and auto-immune disorders. 

So how do government health officials work to influence those 40 percenters to achieve herd immunity? What is the right way to answer obvious mistrust and vaccine hesitancy? So far big brands and government health officials have done very little to explicitly address these concerns. 

Agency Partner CMO Adam Rizzieri joins LaMyiah Harvel of ABC News

Customer Testimonials & Case Studies: Specificity Drives Believability

Today we’re seeing an effort from big brands to influence American culture in such a way that makes the vaccine seem “cool,” while also allowing them to present as empathetic. Walgreens partnered up with celebrity John Legend in their “This Is Our Shot” commercial, flashing a montage of togetherness. Sam Adams and Budweiser, similarly, have done the same with visions of barbecues, sporting events, and friendship.

Most Americans appreciate the nostalgia of good times past while hoping for good times ahead, but in the immediate future, polls indicate that the public would respond better to more education and less indoctrination. 

The Strategic Minds Behind These Campaigns

The strategy behind much of the big brand advertising that we’re seeing comes from the collective decision-making of the Ad Council, a public interest ad association that runs more than 30 public service campaigns a year. The Ad Council is a non-profit organization that is funded by hundreds of millions of dollars in donations that often come from the government and the same big brands that fill its 144-person board of directors. 

About the Ad Council

 

The Ad Council was formed in 1942 to support President Roosevelt’s “Buy War Bonds” and “Loose Lips Sink Ships” campaigns, and the nonprofit has been the force behind Smokey Bear’s “Only You Can Prevent Wildfires” and the “Friends Don’t Let Friends Drive Drunk” campaigns. Today, their more recognizable ads target the dangers of vaping and Alzheimer’s awareness.

Since October of 2020, the Ad Council has been working on its covid vaccine campaign and its first spot aired on Feb 24, 2021. 

Notable is the fact that marketing executives from Pfizer and Johnson & Johnson are on the board. Questionable is the fact that in November of 2020, the Ad Council worked with the Covid Collaborative to announce a $50 million fundraising goal before any vaccine had even been authorized.

Big Brands, the Air Game, and Vaccine Advertising

Walgreens, Sam Adams, Budweiser, and Google are similarly encouraging people to get the vaccine so that things can get back to normal.  What we’re seeing from these big brands is called the air game — Big brands are utilizing big budgets to buy air time that is designed to influence the public.  

Prior to the Ad Council’s involvement, much of the big brand advertising was more specific to how these brands can support people through hard times. Since the 2020 presidential election, Google transitioned from advertising how their platform can support small businesses during the lockdowns, to advertising how their search engine could be used as a fact-finding resource for covid-related, individual research. 

When case rates began to diminish and economies started to reopen, the simple message was one of implied responsibility: “it’s up to you to be curious and seek understanding.” Today, these brands are much more direct in saying: “get the shot so we can get back to normal.” 

Many of these ads seem to have the same message and almost identical taglines. This is not a coincidence.

This is likely because the decision-making was largely decided on by the collective mind of the Ad Council. In respect of vaccine marketing, the Ad Council functions as a megaphone for the White House, just as it did under President Roosevelt in 1942. Also, this is not their first rodeo. The Ad Council helped to create awareness for the polio vaccine in the late 1950s and more recently, in the 1990s it worked to spark more activity in the fight against the AIDS virus.

The Bottom Line Of This Health Marketing Effort

These ads are likely to generate greater reward than risk for big brands – but the true measure is not going to be the attainment of herd immunity. For these companies, it will be revenue growth. These campaigns help these brands stay relevant and in context with the American public without leaning into other more polarizing social topics. 

With that said, these efforts are unlikely to directly influence vaccine adoption.

Americans that are on the fence want credible case studies and don’t care if John Legend and Sam Adams are trying to make the vaccine “cool.” Though these ads may be evocative, they do not contain the substance that nearly half of Americans are waiting for. Women that are pregnant want to hear from other women that have been in their shoes and received the shot. Cancer survivors and patients want the same. 

If Not Directly, The Ads Will Indirectly Support Vaccine Adoption

It is possible that the ads will indirectly influence vaccine adoption.

The 60% of Americans that support vaccine advertising are slowly becoming cheerleaders and evangelists for the shot. Big brands, in fact, are succeeding at making the vaccine cool and social media platforms like Facebook have gone so far as to offer custom profile frames that say “I Got My COVID-19 Vaccine. We Can Do This.” This sort of momentum creates a social atmosphere that may open the “maybes” up to the idea of vaccination, but only over a slow period of time.

Health Marketing Takes Time, And America Is On Track

With or without these ads, herd immunity is likely to be achieved by or before the summer at our current pace. That’s why these ads pose such a low risk to major advertisers.

According to the CDC, as of May 3, 2021, 44.3% of the US population has received at least one vaccine shot, and over a third of Americans are fully vaccinated. Of those who are not yet vaccinated or who have naturally defeated the illness, many Americans may have the covid antibodies and not be included in the official immunity data. Looking closer at the age data, almost 60% of all adults and nearly 83% of all Americans over 65 years of age are vaccinated. 

Are You Struggling With Your Own Marketing Decisions?

Agency Partner’s award-winning team helps businesses grow. Every brand is a little different and in 2021, access to real-time data and digital tools allow top-performing companies to offer personalized, value-based customer interactions. We utilize the power of digital marketing to measure customer behavior, test advertising concepts and optimize a marketing budget around a specific set of business goals.

If your business is looking to utilize a digital marketing strategy to acquire new customers with Pay Per Click, Email Marketing, Social Media, and other online marketing tactics, make the team at Agency Partner your next call.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

 

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When To Redesign Your Small Business Website

Expert Tips For When To Redesign Your Small Business Website

Designs keep on changing. Website designs too. To cut it short, design matters a lot when it comes to any website, along with the functionality. Design elements are essential for small-business websites as they provide the necessary pull that a small business needs in the ever-growing digital world.

If any business website is off-color in terms of design or even design functionality, it can definitely hinder a business’s growth and impede the overall construct of the brand. If the website design is poor, a website redesign is an important step to building a successful enterprise! 

That being said, it is not an easy task. Website redesign involves changing the overall look and feel of the pages on your site and how information flows, improving user experience, and optimizing site performance.

Website redesigns are like redesigning or renovating your home to create an everlasting impression and creating a great living space. Website redesigns help small businesses take the leap, improve performance, and bring more leads, sales, & better conversions.

Why is Website Design so important?

A website is essentially the identity of your business and requires you unprecedented attention, dedication, investment, time & important design updates to keep you ahead of the curve. When you redesign your website, it can result in massive benefits for your business, although it is not as simple as it seems. Redesigning includes the whole makeover of the website and small changes in functions that can help make the user experience better.

No website is perfect and therefore continuously requires improvement. It is your job to evaluate the performance of your website regularly and identify weak areas. No matter how high profile a business is, a dull online presence can be an obstacle to winning over more clients. The game is about engagement and essential functions and design elements that contribute towards that goal, especially when it comes to small businesses. 

Here are a few of the reasons to redesign your website.
Understanding you have a problem but not knowing where to start is standard. Because of this common challenge, we have created seven quick reasons why you should consider a redesign.

It’s outdated – Users expect websites to be clean, simple, and pleasing to the eye. With so many options to choose from, your website must be unique. If you haven’t updated your website in the last 24-months, chances are it is out of date. If you are unsure, ask your colleagues for an honest opinion. Build a beautiful site that you can be proud of.

NO CTAIs it clear what you want website visitors to do once they are at your website? You need a call to action on each page of your website. A CTA could be about making a phone call, subscribing to an email list, downloading a document, and more.

No credibility development – Let’s face it, most websites are created to establish credibility. Are you showing customer testimonials? Are you sharing the logos of your clients? Do you explain the reasons people should trust your business? Any industry developers from healthcare and retail to body shop and law firm web design companies can attest to how critical this element can be.

SEO isn’t part of it – If you rank higher on the search engines, your website must be search engine optimized. You have to use the proper keyword phrases within your content. Optimize your images with the correct alt tags. Use the appropriate web page titles to include your target keywords.

You made it out of Flash – Similar to an outdated design, Flash ages your website. Flash is not compatible with all devices or search engines, and this can hurt your traffic. Because of these reasons, more website designers are moving away from Flash.

It’s slow – You don’t want a website that is frustrating to use. Due to the increasing internet speeds available, users have lower tolerances for wait times. This is crucial on mobile devices. People want sites that load quickly when they are on the move.

It’s not optimized – Review your site on multiple devices: laptops, large monitors, phones, tablets, etc. If your website does not run well on all of these devices, you miss out on traffic and customers.

It doesn’t sell your products – Focus on your return on investment (ROI). All the traffic in the world won’t help you if it doesn’t create money. Reconsider how you advertise your products and services. Make it easy for customers to make a purchase. If you do have a high number of views, consider additional advertising.

Your brand isn’t visible – Are visitors connecting with your company? Do some research to see if people walk away with your intended message.

It’s hard to maintain – Fresh content drives more traffic! If you don’t update your website, people won’t have a reason to come back. Frequent updates start with simple processes. If your site is hard to update, updates will take more time. Content Management Sites (CMS) such as WordPress have built-in solutions to make updating a website easier. If you have a complicated website with few updates, consider simplifying your process.

If some of these factors apply to your website, you have taken the first step to improve your business! But you’re not done yet. You will need to conduct additional research to find the root of your website’s problems. Website updates may seem challenging, but they are worth all the effort in the end.

Your Dallas Web Design Experts. 

Agency Partner Interactive (API) is the Best Custom Web Development and Design Agency in Dallas, TX providing the best-in-class web design solutions inclusive of design tips, insights, small business web development, web-redesigns, WordPress development, & customized redesign solutions. We can help your website be a true source of business intelligence, your sales machine that never sleeps. So, what are you waiting for? Let’s go the distance through unparalleled web design solutions from Agency Partner Interactive

Not big on reading? That’s okay. Watch “When To Redesign Your Small Business Websiteinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

seo-trends-2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

upcity-award

UpCity’s 2021 Local Excellence Award Winner

Agency Partner Wins Dallas Award

Agency Partner is pleased to announce that it has been honored by UpCity as one of the top 400 service providers in the United States and one of the top 20 digital agencies in Texas.

UpCity is a business marketplace that utilizes a proprietary “Recommendability Rating” to assess B2B web design and digital marketing agencies based on customer reviews, project success rates, the impact of their business solutions.

“Here at UpCity, we are always very proud to announce our Excellence Award Winnings. We are fortunate to work with the best, most trustworthy partners across the U.S. and Canada,” said UpCity SVP of Product and Marketing Heidi Sullivan.

award-winning

 

UpCity is an online marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are proven digital agencies that have proven themselves as the most reputable, capable business service providers in their respective markets.

As a company, Agency Partner Interactive specializes in helping businesses create impactful online experiences. Whether the team is devising technology or digital marketing solutions, the project solutions teams work tirelessly to help businesses accelerate growth and add efficiencies where they otherwise do not exist.

“This is our second time to be granted this honor, and it is a great feeling that our team very much deserves,” said Muhammad Younus, CEO of Agency Partner. “We work tirelessly to help our clients achieve specific, measurable business goals and we look forward to ‘one-upping’ ourselves time and time again. It’s all about continuous improvement.”

About UpCity

UpCity helps businesses find service providers they can trust. Our Marketplace creates and empowers successful relationships between businesses and service providers from marketers to accountants to HR professionals. We provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.

Over 225,000 businesses visit UpCity each month seeking services from over 35,000 providers in over 600 cities in North America. UpCity helps partners in the Marketplace grow their business and build their digital recommendability.

the-wise-business-podcast

Agency Partner Joins The Wise Business Podcast

Adam Rizzieri joins Carmine Mastropierro To Discuss Entrepreneurship

Carmine Mastropierro is a Toronto-based content marketer that works with agencies and businesses to tell compelling stories. He is the founder and host of The Wise Business Podcast and has worked with brands including GoDaddy, Marketo, and Neil Patel.

Adam and Carmine kick things off by exploring various topics related to entrepreneurship, building a company, learning, growth, and achieving big goals. The two discuss what Agency Partner does to help its clients accomplish specific business objectives while also digging into what makes the API team special.

Originally recorded in December 2020.

First Air Date February 2021.

 

Are You Struggling With Your Digital Presence or Online Marketing Decisions?

Agency Partner’s award-winning team works to align business needs with the market. We utilize the power of digital marketing to measure consumer behavior, test advertising concepts, and optimize a technology and marketing budget around a specific set of business goals.

If your business is looking to utilize an online strategy to acquire new customers then make the team at Agency Partner your next call.

google-algorithm-updates-2021

Google: Algorithm Updates 2021

Expert Tips For Google: Algorithm Updates 2021

Google algorithms are the key to every single search — expedited, run, & executed every second. These algorithms are complex systems used to retrieve data from its search index and instantly deliver the best possible query results.

The search engine uses algorithms and numerous ranking factors to deliver web pages, ranked by relevance on its search engine results pages (SERPs). Google possesses a long history of famous and functional algorithm updates, search index changes, and refreshes.

In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs.

At Agency Partner Interactive, we leverage your brand through precision digital marketing and help you take full advantage of Google’s core updates. We are not your average digital agency. We work to understand your business and leverage technology and marketing solutions to generate revenue and increase profits. To do this, we don’t hire just anyone.

Like Silicon Valley’s most impressive tech firms, we take ownership in everything we do, and our fully distributed business model enables us to offer the absolute best digital marketers, software developers, and designers on Earth.

To top it off, our clients enjoy an average 40 to 60% reduction in their cost of investment without any compromises, and our SEO digital marketing experts provide the key insights, core web-vitals, search index changes, and Search Engine Optimization while catering to Google search visibility seamlessly.

Google’s core updates, 2017 to present.

As far back as 2017, Google has started to refer to bigger updates as Google core updates. Since then, there is even less transparency about what those updates are and which parts of the search they are intended to improve. SEOs would often track post-update ranking shifts and figure out what exactly had changed, but there is rarely a conclusive observation. Google core updates are likely just improvements on previous Google updates or perhaps bundles of smaller updates tied together.

Since the effects of Google core updates are often unknown, one thing you can do is track SERP history for the keywords you are targeting. Once the update happens, you can check which of your competitors have moved up or down in rankings and make an educated guess about the contributing factors.

To start tracking your SERP history, launch Rank Tracker, Target Keywords > Rank Tracking > SERP Analysis, and click Record SERP data. The tool will start tracking the top 30 SERP positions for each of your keywords.

Understanding the BERT update.

Hazards: Poorly written content, lack of focus & lack of context.

This Google algorithm update uses natural language processing technology to understand search queries better, interpret text, identify entities and relationships between entities. We’ve seen Panda, Hummingbird, and RankBrain updates move away from keywords, and the BERT update is the culmination of this effort — it allows Google to understand much more nuance in both queries and search results.

We’ve finally lived to see the day when Google is actually rewarding good writing. Like never before, it is important to strive for a meaningful copy. It means you should go easy on fluff words and adopt an expository style of writing.

It is also a good idea to do entity research when creating copy — including relevant entities helps create a context for your content. We at Agency Partner Interactive provide you the level-playing field you need to advance your digital website and brand through good SEO content and marketing.

Not big on reading? That’s okay. Watch “Google: Algorithm Updates 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

Woke-Airlines-Woke-a-cola-ed-bastian-georgia-voting

Audacy & iHeart: Why CEOs Are Taking Stands on Political Issues

WHY ARE CEOs SUDDENLY TAKING STANDS ON POLITICAL ISSUES
Activist Groups Are Blurring The Lines of Business and Politics

What happened to the days when CEOs would dodge politically divisive issues? There was once a time when any discussions not related to the core operations of a business were left to PR and marketing teams… or they were just avoided entirely! However, since the corporate social responsibility movement of the 1980s, things have been changing from one issue to the next.

Thank mobile technology, social media, and 24-hour news cycles for that! But don’t stop there. Work to identify who is in control at the boardroom level and ask what sort of outside influences may impact their decisions.

On Saturday, Yale management professor and civic activist Jeffrey Sonnenfeld led more than 120 business leaders to discuss action against new voting legislation nationwide.

This same group of business elites consisting of labor leaders, CEOs, investors, and attorneys also met on January 5 to demand that Congress certify then-President-elect Biden’s campaign victory. In November of 2020, again, Sonnenfeld led this group to plan a collective response to President Trump’s lawful challenge of the 2020 election results.

While Sonnenfeld and his clique of like-minded business leaders attacked the presidency in 2020, now the group has focused their attention on state and local governments that seek to promote efforts that expand access to voting while also ensuring election integrity.

 

 

Isn’t it logical to say that one fraudulent vote can effectively cancel out a totally valid, fair one?

Are Business Elites Out of Touch With the Public?

Not so long ago, a Gallup poll indicated that 80% of Americans support voter ID.

The fact is that there is overwhelming support for an “easy to vote, hard to cheat” system.

Actions taken by Georgia lawmakers to enact SB 202 do just that and now other states are rapidly following suit. So why are business leaders suddenly standing up against election reform?

Delta CEO Ed Bastian calls the new law “unacceptable” and argues that SB 202 harms the company’s black employee base and their ability to vote. If that were true, then it would not make sense that the niece of Dr. Martin Luther King, Jr., Dr. Alveda King is standing up in support of the new law. She went so far as to mention that the new law may actually be “too little too late” when it comes to protecting the integrity of elections.

When asked, Bastian and other CEOs cannot point to a single part of SB 202 that does anything other than to safely expand voter access. And yet, they’re outraged. But do they even know what they’re talking about?

…this comes at a time when the Texas Attorney General’s office is testifying that election fraud cases are “higher than our historical average by a long shot.

Anticipating similar reform to spread to other states, this comes at a time when the Texas Attorney General’s office is testifying that election fraud cases are “higher than our historical average by a long shot.Jonathan White, the leader of the election fraud section in the Texas AG’s Special Prosecution Division, warns that 80% of new voter fraud cases concern alleged mail ballot fraud, so why not work to ensure that more people can access ballots and that concurrently, every real vote is protected?

Could the truth be that well-funded progressive activist groups are just really good at marketing?

The reality is that progressive activist groups are working to blur the lines of big business and politics to gain money and power. In Texas, 10 activist groups coalesced to purchase full-page newspaper ads that pressure corporate leaders to express disapproval of these new laws. At the heart of the issue is a demand for verifiable voter identification.

Personal Identification and Businesses

Without a personal identification issued by some level of government, there is no way to board a Delta plane or ride an Amtrak train.

Without an ID you cannot prove your identity to pick up your Rangers or Red Sox tickets at the Will-Call booth.

An ID is required to open a bank account at Chase Bank, enter many public and private office buildings, explore the contents of Yale’s library, purchase alcohol or tobacco and obtain certain prescription drugs. You cannot even qualify for public welfare programs like Medicaid without a valid ID.

Why Did the MLB Move the All-Star Game?

So why did Major League Baseball move the All-Star game away from Atlanta? Why are Coca-Cola and Delta Airlines issuing public declarations of disapproval for these new election reforms? Why are President Biden and others calling these voter reforms “Jim Crow 2.0?”

Saturday’s discussion among elites included ideas of refusing to move businesses or jobs to states that pass voting reform legislation, relocating events, and more. In the MLB’s haste to move the All-Star game from Atlanta to Denver, $100 million of business is now being taken from a local economy that is 51% black in preference for one that is 76% white.

MLB Commissioner Rob Manfred caved to the megaphone of progressive activists and awarded favor to a state that is less diverse and more strict about voter ID requirements.

The reality is that big corporate CEOs are engaging in social issues that they know little about. In their haste, measurable harm is being waged against the same groups of people that they claim to be standing up for.

The New Social Demands of Business Leaders

Even for issues that don’t directly impact how a company delivers its products or services, customers and employees expect CEOs to share in public discourse. It’s also within their constitutional right to do so as individuals.

For the most part, social media platforms and 24-hour news cycles demand responses within 48 hours or less. The trouble is that big companies were not designed to offer such quick opinions on cultural, social, or political issues. This makes it problematic when a CEO is tasked with responding on the behalf of their entire employee base.

Smaller businesses, however, are much more capable of doing this for the simple fact that fewer people are involved in such decision-making.

The fact is that it is impossible to presume that a leader like Ed Bastian, a person that earns $67,000 per day, can effectively speak for the social and political inclinations of an employee base of 50,000 people that earn an average of $35,149 per year.

The people that come together to operate an enterprise often come from diverse backgrounds and live daily realities that are staunchly different from these 120 to 200 business elites that were not elected to speak for the country.

The Right Way To Respectfully Agree AND Disagree

This does not mean that a corporate CEO should shy away from cultural and social issues. Even with that title, every American is entitled to free speech and civil liberties.

With that said, it is true that social issues impact productivity and employee engagement. At an individual level, they also impact well-being and the pursuit of happiness. Social issues can impact hiring and retention, noting that younger employees prefer to work for businesses that share their values.

But as we have seen with Coca-Cola and Delta, too strong a position can lead to a hostile work environment.

Among a large and diverse workforce, it is impossible for a single leader to represent the diverse thoughts of their entire employee base.

Walmart CEO Doug McMillon said in a note to employees, Walmart is “not in the business of partisan politics” and from a high level, he supported the need to protect democratic processes by adding that “broad participation and trust in the election process” are paramount to election integrity. McMillon may have his own opinion on the topic of election reform and that’s okay. It also sounds like he respects that his colleagues may respectfully disagree with him, and that’s the American way. And then there is Ed Bastian and Delta.

The only way for an enterprise to take the right political position, one that does not alienate its diverse employees and customers, is to be genuine and explicitly separate the individual viewpoint from the collective brand.

For an enterprise, this means that statements are made not as the CEO of ABC Corporation, but as an individual citizen. This also means that the workplace ensures mutual respect for the diversity of thought that may exist within the workforce and that employees are given the space and respect they require to exercise their First Amendment rights.

It is exceedingly easier and more realistic for a small business leader to represent a workforce of 20 than it is for the CEO of an enterprise to speak for employees they’ve never met.

How We Do It

In our office, the only approach is one that focuses on these two words: Mutual Respect.

The best course of action for any business that loves its employees, customers, and the country is to actively respect the diverse viewpoints of employees and customers.

Diversity of thought is part of what makes our country such a special place.

It yields faster, better decision-making, innovation, and value creation.

At Agency Partner Interactive, we believe in allowing our colleagues the freedom, respect, and trust to work as citizens toward creating a social and political impact on our society.

As a business, we strive to deliver outstanding online experiences that help our clients achieve specific business goals… Like 99.9% of the businesses out there, we are far from being a public policy think tank and we won’t pretend to act like we read every line of every piece of new legislation. As a business, we don’t! But as individual citizens, some of us at the office are definitely paying attention!

During election cycles, we know that as a company, our role is to sit back and facilitate a democratic process. Management does not impose or indoctrinate beliefs about who the team should or should not vote for. That is an individual, not a team decision. We believe that our role is to give each employee the Paid Time Off they need to make a thoughtful, unhurried voting decision.

Are You Struggling With Your Digital Presence or Online Marketing Decisions?

Agency Partner’s award-winning team works to align business needs with the market. We utilize the power of digital marketing to measure consumer behavior, test advertising concepts, and optimize a technology and marketing budget around a specific set of business goals. We love to help businesses grow and we specialize in helping small businesses over $2M in annual revenue double within 12 to 18 months.

If your business is looking to utilize an online strategy to acquire new customers then make the team at Agency Partner your next call.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

 

web-design-mistakes

Top 10 Mistakes in Web Design

Expert Tips For Top 10 Mistakes in Web Design

Your website is a magnet for judgment when it comes to your prospects and your targeted market. And this judgment isn’t limited to the website functionality itself. It carries over into the user’s tendency to perceive the brand or the company as a whole. All of the stats, all of the elements, contingencies, loading time, content, navigation, and especially the design can be detrimental to the chances of turning your visitors into leads and customers.

In the contemporary world of digital marketing and digital solutions, web design & web design trends are both factors for a brand’s success. A flushed, well-designed, & super-functional website can help the company extend its overall sphere of influence as the first impression is the last impression of website design elements.

The difference between obtaining a lead and losing a lead may be as simple as making minor adjustments that change the way users perceive your website the first time they interact with it. With the best ideas and the best delivery mechanisms, coupled with seamless design trends of 2021, you as a digital marketing agency or a stand-alone digital marketer can help your business or organization soar.

Web design defined.

Web design is a process of iteratively strategizing, conceptualizing, and delivering information and overall business functionality in an aesthetically appealing layout.

Visual components of web design encompass the text content, images, videos, colors, fonts, and different elements and shapes like buttons, forms, icons, the spacing between these elements, and the overall layout itself. Design functionality comprises website speed, navigation, animation, user experience, user interaction, general site’s tech architecture, SEO, cross-browser, cross-platform, cross-device design consistency, and responsiveness.

Why is there so much hype around web design?

It’s no secret that website dynamics coupled with functional designs are the backbone of every business these days. In the post-COVID-19 digital economy, having a well-furnished and well-designed website is the key to success for every business.

A well-designed website can help you grow your business as a flawless design creates a great impression on your potential customers inducing them to take the desired action. Common web design mistakes, however, can quickly derail even your best efforts. And while you hear a lot about what to do when designing your website, do you know what not to do?

To give you an edge, we at Agency Partner Interactive have outlined the ten most common website design mistakes that can cause many businesses’ consequences. As your go-to full-service digital agency, we provide you with the industry-leading insights, dynamics, processes, and information along with trends you need to sail your business swiftly in the world of digital marketing.

Here are the top ten most common slip-ups against users and potential leads that visit your website regarding website design.

  1. Ignoring the design-thinking approach.

One of the most notoriously common web design mistakes that web designers make is that they never realize design-thinking as an approach. Today, websites are all about functional and attractive designs with engaging content. However, designers often assume users’ things instead of carrying out extensive user research to understand user needs.

Understanding the design-thinking approach is the key to designing addictive experiences for users. Not sure what design-thinking is? It is a process that understands and identifies customer needs and motivations. It’s a mindset to empathize with the customers, detail their problems, and build solutions to solve them.

  1. Aesthetic design mistakes.

Another web design mistake that most designers need to avoid is not strategizing the visual hierarchy of content, including CTAs. Well devised user journeys can be efficiently implemented by designing efficient visual hierarchies. This can be achieved by using appealing words, colors, images, and small animations.

  1. Not enabling the right functionality.

Skipping the essential step of brainstorming, site mapping, and wireframing is the basis of several web design mistakes—one of the most prominent ones being the poorly configured menu and navigation layout. An improper navigational structure can drive away your website visitors as it’s a pain to scroll through randomly structured websites.

  1. Not adhering to security first, responsive design approach.

Though website security is more of a technical architecture-dependent aspect, to an extent, it is also related to website design and user journeys. How designers depict the user journeys greatly influences how developers implement the designs. If website security is prioritized right from the design stage, many security loopholes can be avoided. For example, putting the business-critical data behind authentication and payment walls.

  1. Too much content.

You run the risk of not delivering the solution your user is looking for with too little information. With too much information, you may end up building a solution that is hard to understand, consume, or access. In their sheer desperation, designers can overwhelm the visitors with resources and end up delivering a highly cluttered website. This approach continues to be successful because it has been trendy since the early days. And maybe to maintain consistency for its users, they still haven’t changed the website design. But you shouldn’t make the same mistake.

One of the common web design mistakes to avoid is not building scalable designs from the very beginning.

  1. Unclear CTA.

Not having a clear CTA is another common web design mistake. Websites are like marketing and sales funnels or pipelines. Your website visitor traverses within that funnel to go from the prospect stage to the converted client stage. Not giving a clear “call to action” at the appropriate places may lead to not converting many hot prospects.

  1. Unconnected images & graphics.

We all know that images and graphics are a critical part of web design. When done well, images can clearly convey the message to the visitor. Done wrong, they can confuse the reader. Many businesses are still not paying attention to their images and are using low-quality and irrelevant images. Don’t make this mistake, as low-quality images will muck up your website and turn off your visitors, which will hurt your conversions.

  1. Omitting multilingual voice-enabled website designs.

Today it is possible to build websites in multiple languages and even add voice interface-based functionalities. But not many designers and website owners are utilizing these web capabilities. If a business has customers in different countries, then websites can be developed in multiple native languages to appeal to target customers. To boost accessibility, a voice-based interface can be added to the website.

  1. Not embracing the power of analytics.

The design, like content, is a creative work that can be improved iteratively. Using sophisticated analytics tools, your website analytics administrator can give you data on how users navigate your website. Also, analytics testing can help you discover broken links. Based on the analytics input, you can find out the flaws in the user journey.

  1. Page titles with low search engine visibility.

Search is the most important way users discover websites. Search is also one of the most important ways users find their way around individual websites. The humble page title is your primary tool to attract new visitors from search listings and help your existing users locate the specific pages they need.

At Agency Partner Interactive, we provide you with the insights, ideas, designs, and delivery flow you need to take your business further.

We are not your average digital agency. We work to understand your business and leverage technology and marketing solutions to generate revenue and increase profits. From SEO and PPC to WordPress and Magento, our web design, website development, branding, e-commerce, and marketing solutions are custom-tailored to suit your business strategy. Experience the best-in-class web design solutions, digital marketing services, and web designs from Agency Partner.

Not big on reading? That’s okay. Watch “Top 10 Mistakes in Web Designinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

sm-and-business

Social Media for the Small Business (Toolkit Included)

SOCIAL MEDIA HACKS FOR THE SMALL BUSINESS
A Simple Guide for the Small Guy or Gal

When you think of the internet today, you think of “social media,” don’t you? They weren’t always so interchangeable. One came before the other, but one forced the other to evolve. And with that, so did we.

Current Social Media Platforms in Order of Popularity:

social-network-ranking

As of Jan. 2021, according to a report published by Statista, Facebook alone recorded at least 2,740,000 active users. Not far behind were Youtube and WhatsApp, with Messenger, Instagram, and WeChat trailing behind. Tik Tok ranked seventh.

Where we can now find limited storage online for free due to services like cloud computing, there was a time when intellectual property as we know it, used to be stored somewhere physically, and there were costs associated with that, too. So much has changed since. Our livelihoods and businesses now depend on social media as a tool to keep bread and butter on the table, especially evident after the year that we just had.

This pressure to hop on the bandwagon that is the internet today has only grown since it’s debut, and it’s not stopping anytime soon.

Last it was recorded, about five million people were actively using social media, and that number continues to rise at exponential rates.

DATE NUMBER OF USERS % WORLD

POPULATION

INFORMATION

SOURCE

December, 1995 16 millions 0.4 % IDC
December, 2000 361 millions 5.8 % Internet World Stats
December, 2005 1,018 millions 15.7 % Internet World Stats
Sept, 2010 1,971 millions 28.8 % Internet World Stats
Dec, 2015 3,366 millions 46.4 % Internet World Stats
Dec, 2020 5,053 millions 64.2 % Internet World Stats

But, fret not. As your friends who keep constant watch over the digital market, we’ve compiled a list of tips, tricks, and tools for making social media work for you. Before we go on to overwhelm you with the facts, allow us to first remind you that everyone, every company, every small business that influences us today, had to start from somewhere.

Where to Begin:

Contrary to popular belief, you don’t need to be everywhere at once. Start with where you are and with the audience you have today.

Say you’re on Instagram and it’s where you’ve found the most potential thus far, develop that before you branch out and add another network under your management. Professionals will go ahead and secure usernames and URLs in advance to not have to deal with the hassle of obtaining them later on. It’s also good marketing as it shows consistency across platforms.

Some general rules to keep in mind (maybe your bylaws, too):

Do Not: Treat people as leads.

Do: Yes, you want the close, you want the deliverables, the hard sell, but don’t miss out on the social aspect of social media. People hop online to take a break from their day, to find inspiration in a quote, a meme to share with loved ones.

Think: How are we engaging with our followers? What tone do we have online? Is there a big holiday coming up that we can prepare content for in advance, maybe a “Happy #NationalBringYourCatToWork Day?” tweet for the Twitter feed?

Do Not: Leave leads unattended.

Do: Follow through on the conversations you’re having. Socializing is important, but so is the service you’re providing, and studies show that 71% of users are more likely to buy from a company following a positive online experience. The whole appeal behind social media is the instant gratification that it delivers; you don’t have to wait to hear back from your audience. Set up a poll, they’ll tell you exactly how they feel and how they want it. Study those interactions.

Consumer data adds to any company’s intelligence, especially if they can make sense of it.

Think: Are we user-friendly? What’s our response time online? Where are we getting the most impressions for? Where are we seeing the least amount of engagement? Should we be allocating our resources elsewhere?

Do Not: Post to post.

Do: Create S.M.A.R.T. goals.

Social media can feel like a chore to the best of us, especially when we’re scrambling at the last minute for content or guilt-posting for not being active enough. And the smaller you are, the more hats you might find yourself wearing at work. Sales and general business goals are good to keep, but neglect creating a social media strategy and you’ll feel disconnected, unaligned with your goals.

Posting for the sake of posting is like shooting in the dark, but having a SMART outcome in mind will help keep you on track to achieve your desired goal.

Think: Do we have a digital marketing strategy in place? How much time can we afford to put aside for social media use each day? Is there a minimum and maximum we can set for day-to-day interactions? For example, one might choose to devote 15 minutes of their day to like and respond to 10 comments in total, with 5 re-shares spaced throughout. Is there a system here that I’m missing, that I could maybe automate for ease of use in the future? Would templates come in handy here?

These are all great questions to have answers to, especially as resources tend to trim down the smaller a business goes.

Do Not: Ignore search engine optimization (SEO).

Do: Optimize, optimize, optimize!

When was the last time you clicked on ‘Page 2’ of a Google search? Exactly. The web has a variety of algorithms at work, all unique to the browser or search engine you have running, not to mention that those backend formulas are also constantly undergoing updates.

Think: Are we using the right hashtags? Is our meta data clear and concise? Have we claimed our Google My Business (GMB) listing yet? What’s our page download speed looking like? Can we do better?

Next, as promised, the toolkit!

“A big business starts small.”

-Richard Branson

Since small businesses come in different shapes and sizes, each unique to the solution they’re offering, it’s only fair that we offer a few selections for you to explore in case one or even two out of four of our options don’t fit. Frankly, the internet is full of amazing resources just like these ones, but we hope this serves as a place for you to start…

We’re also on standby if you’d like to chat! Okay, here we go:

For Content Inspiration or Social Media Monitoring:

For Managing and Scheduling Posts:

For Graphics:

For Photos:

For Tracking Analytics:

Most of these programs come free or low-of-cost, so they’re perfect for entrepreneurs with a tighter budget, but as your business grows, you might find that these tools no longer deliver due to their limited capabilities. At that point, it might be time to look at marketing ROI instead.

As always, we’ll be here for that conversation. In the meantime, feel free to explore our resource pool here.

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SEOblog Interview With Adam Rizzieri

SEO blog Interview: Dallas SEO Expert Adam Rizzieri from
Agency Partner Interactive

We’re excited to have interviewed Dallas SEO Expert Adam Rizzieri, from Agency Partner Interactive, for the next installment of our Featured SEO Expert Series!

Agency Partner Interactive is one of SEOblog’s top SEO companies in Dallas.

Adam Rizzieri is a marketing expert, small business owner, and big tech critic. With over 15 years of experience in digital marketing, Rizzieri was one of the first media buyers on Facebook and among the first to work in the SAG-AFTRA New Media (WebTV) industry, serving the online advertorial needs of major advertisers.

He regularly contributes to national radio and television programs. Weekly, he can be heard speaking about big tech, Section 230, and small business topics on Fox, Entercom/CBS Radio, Cumulus Media, and iHeartRadio news stations.

Agency Partner Interactive became the 28th fastest-growing privately-owned company in Texas, according to Inc. Magazine. In 2021, Agency Partner was honored as part of the SMU Cox-Caruth Institute “Dallas 100” list of high-growth businesses.

What would you say is unique and/or challenging about the Amazon SEO industry?

The world of SEO includes consideration for three primary types of searches: navigational, informational, and transactional. The interesting challenge with Amazon SEO is that almost every search is transactional. To win the Amazon SEO game, marketers must know how to optimize product pages for relevance and performance.

Success depends on an artistic ability to utilize the right combination of keywords on the front- and back-ends of the product pages alongside expertise in choosing the best product pricing relative to the competition.

How does your agency stand out in a crowded market?

Our cross-channel marketing strategies help boost sales for Amazon sellers. But it’s not just about that one sale from a customer – it’s about how we help Amazon sellers get better access to their customers. One of the biggest complaints that we hear from most Amazon sellers is the fact that they do not get much access to their customers who purchase products through Amazon.

Our goal is to help Amazon sellers find creative ways also to acquire the customer data that Amazon typically keeps to itself. By offering certain things at the time of fulfillment, sellers can incentivize loyalty from existing customers and also open the door to future, direct sales that cut Amazon out.

Can you share a success story from a local digital marketing campaign centered around your area?

At the start of the pandemic, March 2020 is when things in our region shut down. One of our clients, a home services company, relies on a very local marketing target. A services provider, the client visits the homes of its customers to service their property. As other businesses shut down, we realized that our clients could still serve the needs of their customers in a way that was safe.

By combining a local SEO campaign with an aggressive pay-per-click (PPC) campaign, we were able to help our client gain the number of clicks, impressions, and conversions to gain record-high sales for four months in a row!

From 50 leads per month to 200 leads per month, measured through calls and form submissions, we helped to double our client’s business despite COVID-19.

What is the best advice you ever received in business?

Seek to understand every conflict as aggressively as you seek to understand every success. Working to understand ‘how we do it instead of looking back on ‘what we did’ has helped me improve our process and boost the quality of our work.

What do you think is the most important quality that makes an agency truly great?

Agility and experience are what make an agency great. To have experience implies that you have a team assembled of industry veterans that have ‘been there, done that, and who know what it will take to make a campaign be successful.

To be agile means that you can quickly adapt to a changing market, and you are able to rapidly create the right kind of value when it matters.

Any predictions for the future of SEO?

The future of SEO concerns me. There are some changes that are being discussed in Congress that may impact how and when private companies are able to make changes to what their search algorithms give preference to.

While I do not anticipate this happening in the United States anytime soon, legislation in Australia recently passed that dictates how companies like Google and Facebook can update their algorithms.

What is your reaction when you hear that “SEO is dying”?

When I hear “SEO is dying” I assume that it either came from a content writer who is seeking to utilize a provocative headline, or I assume that it is being spoken by an uninformed marketer or business manager.

The fact is that SEO is far from dead and it continues to be driven by great content and the pursuit of providing great user experiences.

What do you think is the most important contributor to keeping clients happy?

Aligning around shared goals, measuring success and discussing marketing campaigns during monthly strategy and analytics calls, and ensuring that marketing is considerate of all stakeholders contribute to keeping clients happy every month.

We like to set annual performance goals and then use our monthly meetings to measure our progress and make campaign updates as necessary. At the end of each year, the data doesn’t lie, and marketing’s success should be completely measurable.

SEO Agency Dallas

Interested in learning about SEO costs and how to budget for SEO? Click here to read: “Creating a Budget for SEO”.

georgia-voting-law

iHeartMedia: How Big Brands Address Social and Political Issues – Companies Face Boycott Threats Amid New Voting Laws

COMPANIES FACE BOYCOTT THREATS AMID NEW VOTING LAWS
How Big Brands Address Social and Political Issues

This week, a few of the world’s largest companies are being pressured to express their opposition to a new voting law in Georgia.

Known as SB 202, Gov. Brian Kemp signed this 96-page bill into law in an effort to streamline elections at the local level while also ensuring integrity behind absentee ballots following concerns of widespread voter fraud in the 2020 election.

SB 202 requires an identification number to apply for an absentee ballot, cuts off absentee ballot applications 11 days before an election begins, limits the number of absentee ballot drop boxes, and makes it illegal for political campaigners to try and influence voters by handing out food or water as they stand in line.

While the bill passed with ease by Georgia state legislators, left-leaning activists are furious.

Now in Texas, Senate Bill 7 is on the table to prohibit efforts such as drive-thru voting and to place limitations on mail-in voting. While progressive activists point to this with alarm that it suppresses voters, state legislators like Senator Bryan Hughes indicate that SB 7 “standardizes and clarifies” voting rules to ensure “every Texan has a fair and equal opportunity to vote, regardless of where they live in the state.”

“Overall, this bill is designed to address areas throughout the process where bad actors can take advantage, so Texans can feel confident that their elections are fair, honest and open,” Hughes said.

As a digital agency, we are not in the business of public policy and we don’t intend to hash out or litigate the details of these new laws. We’ll simply emphasize that the voting laws have been met with controversy and now some of America’s largest brands are being pressured by activists to take a position on the issue. Some of those companies include Delta Airlines, Coca-Cola, Aflac, and The Home Depot, all of which are now facing boycott threats.

Back Office Political and Social Conversations

Companies have to navigate a fine line when responding to controversial political and social issues. There is always a risk of taking the wrong position and for some, it’s a nightmare come true when social media is raging with demands for a boycott of your products or services.

Company CEOs, CMOs, or Vice Presidents of Communications are tasked with coming up with a suitable public response. In most cases, the goal is to mitigate any threats of actual or perceived loss. In extremely rare cases, companies like Nike find a way to leverage a social issue to exploit the market for massive growth.

The truth is that in 2021 brands are penalized for saying the wrong thing, but they are also penalized for saying nothing at all.

Inside HR departments, there is always pressure to not alienate the viewpoints of employees or expose the company to avoidable legal risks. Among the marketing teams, degradation to conversion rates or falling sales numbers spark a series of white-boarding sessions to brainstorm new messaging that may send that growth chart up and to the right. The reality is that sometimes there is no win and none of us are Nike.

The Rise of Politics and Business

There was a time when businesses stayed out of politics, for the most part, donating equal sums to both Democrats and Republicans more so as a gesture of support for our democratic process than as an endorsement of policies.

Starting in the 1980s, the “corporate social responsibility” movement brought attention to the sourcing and fulfillment of products, pushing for ethical trade and commerce. Corporate social responsibility is a management concept that companies follow to integrate social and/or environmental issues into their business operations.

Often this includes a dedicated business effort concerned with promoting philanthropy, environmental conversation, diversity and fair labor practices, and charitable giving or volunteerism.

For most of the 1980s and 1990s, however, the public focus was on how businesses did things to fulfill their core value proposition and improve their communities, less so than their explicit endorsement of political policy positions.

Influence of 24 Hour News and Social Media

There was once a time when CNN actually reported the news.

In fact, CNN’s 24-hour coverage of United States foreign policy late into the Cold War transformed how the public was informed of world and domestic events. News coverage kept an hourly focus on politically divisive and polarizing topics.

There was also a time when Facebook was for keeping in touch with friends and family.

The introduction of the first recognizable social media site in 1997, a platform called “Six Degrees,” and the glory days of MySpace seem so far from where we are today.

Today, 69% of all adults in the US are on Facebook and the social platform serves the daily news needs for more than half of all Americans.

Compounded by the sharing and commenting that takes place among daily active users, the frequency of politically charged discussions happens by the second.

Blame It On Social Media Marketing

With the market now conditioned for a high frequency of incoming updates, brands turn to social media platforms to stay relevant and connected. But even well-intended social media marketing teams face unexpected backlash.

For example, immediately following the election, Gap, Inc. released a social post that intended to show solidarity with both Democrats and Republicans with their “unity hoodie” Tweet.

Social media was intended to build loyalty and boost sales for businesses. Thankfully, it is still very capable of doing that. Unfortunately, it has also clouded the lines of “church and state,” and “business and politics” in such a way that presents business leaders with increasingly impossible, sometimes unfair situations to navigate.

Boycotts Don’t Really Hurt Big Brands

All too often we hear advocates from the Left and the Right demanding the boycott of a big brand.

Activists want to use commerce and weaponize consumers to hurt their opposition. That is exactly what is going on in Georgia right now, and we may also see it come to Texas and other states in the near future.

But this is nothing for companies to pay too much attention to. All sides are guilty of calling for boycotts and they are often short-lived and counterproductive.

In fact, some companies even see revenue growth amid the usual hysteria that might exist on MSNBC, CNN, and social media.

Goya Foods is a great example of this. In July of 2020, Goya CEO Robert Unanue praised former President Trump at a White House event, sparking backlash from Democrats such as Rep. Alexandria Ocasio-Cortez. As social media was set ablaze with demands to #BoycottGoya the company enjoyed $92 million of free publicity and Mr. Unanue went so far as to call AOC his “employee of the month” for their spike in product sales.

Most of the time, such as in the case of former President Trump’s call for a Goodyear boycott, these situations are short-lived. Why? Because we have a 24-hour news cycle and social media.

It doesn’t take long for a newer, juicier topic to start trending on social media.

Companies That Do Not Want To Be Political

Companies that do not take a position expose themselves to some degree of risk.

They may be victim to the internet trolls that live on Twitter, the keyboard of a journalist, or the demands of an activist. The truth is that the larger your company is, the less concern you should have about any long-term impact.

By not taking a position, leadership may be viewed as having flexible values or none at all.

The Goodyear boycott may be viewed as an example of this and there was no significant or long-term impact to the company’s financial performance.

So if your business strives to be excellent at whatever your product or service is, if you choose to stay out of politics, just keep delivering great customer service, quality, and do so at a reasonable price. Do that and studies show that you will be fine to the extent that your employees are well-taken care of.

 

 

 

 

Companies That Take a Side But Are Not Authentic

Companies that take a side but do not practice what they preach face degradation to their credibility.

The NBA is an example of this. On one hand, the NBA painted “Black Lives Matter” on their court and ran campaigns centered on social justice. On the other hand, the NBA continues to do business with China despite rampant human rights atrocities, child exploitation, and a state-sanctioned genocide against Uighur Muslims. There are so many bad things to point to, but the truth is that following government-mandated shutdowns, fans are eager to return to normalcy and want to attend and view games.

Nike is another enterprise that has made some exceedingly terrible decisions, yet the company is more valuable than ever. Today, the social justice warriors that run Nike preach of their commitment to fighting “against discrimination in communities worldwide” but the fact is that since the 1970s, the company has been accused of relying on sweatshops and slave-labor to produce their products in China and other developing nations.

While there is a sad trend in how corporate greed drives hypocrisy, Nike’s value rose by over $26 billion following its brand partnership with Colin Kaepernick.

Why Do Big Brands Mostly Suck At This?

Big brands seem to frequently take policy positions but they easily fail the authenticity test.

Unlike small companies, enterprises employ hundreds or thousands of people with diverse backgrounds and viewpoints. When something that is unjust is being mandated or discussed in a meeting, big companies should expect that a whistleblower will share this type of information with the public. We saw that with Goodyear and we also saw that with racist diversity training that was being imposed by Coca-Cola in February.

In addition to the natural diversity of thought that exists in larger groups of people, big brand leadership also has to report to shareholders and bankers during quarterly earnings calls. They face a great deal of scrutiny to drive monthly financial performance and make decisions based on that pressure. Sometimes business decisions are made in the best interest of performance metrics, excluding the goals of social initiatives.

Given the size and nature of these businesses, it is completely unrealistic to expect an entire employee base to share the same values and opinions as those who live an alternate reality in upper management.

The truth is that a big brand has a much more difficult time hiring around shared values and/or political and social inclinations.

Does Advocacy Change Consumer’s Minds About You?

So the question then is: “does political advocacy have the power to change consumer’s minds, employer hiring abilities, and influence the long-term success of most businesses?”

Recent history would say “yes and no.”

The truth is that corporate advocacy is much less impactful than you might think.