Expert Tips For 8 Killer Tips to Improve Your E-Commerce Mobile Browsing Experience
If your e-commerce business isn’t mobile-friendly, you’re missing out on a lot of sales. With 72.9% of people shopping online using a mobile device, it’s essential that your digital storefront is optimized for these mobile devices. Here are Agency Partner’s top 8 tips to help you improve your customers’ mobile browsing experience for maximum sales.
Start with the Search
The product search is where so many conversion journeys truly start, so give it some deep thought. Keep your search bar visible and accessible on every single page leading up to the checkout step. Your search bar also can be used as a navigational tool by incorporating auto-suggestions to guide users through the discovery phase in finding what they want.
Design for Different Devices
We at Agency Partner design and develop for both Apple and Android users, and so should you. Make sure you research the differences between not only phone platforms but also tablet devices; then test your designs for each to optimize every shopper’s experience so that no user ends up feeling left out.
Make Checkout Quick And Simple
Maybe the most important part of a positive e-commerce experience, the checkout process is critical to keep as streamlined as possible. Approximately 35% of digital shoppers in the US decide to not complete their order because of interruptions like having to create an account before even getting to shop the site first. Design your site so it moves at the pace of the user rather than rushing them or causing friction for them.
The checkout process can also be a nerve-wracking one for users unsure about the safety of sharing their personal information. When your user is creating that account (prompted at a more thoughtful stage of the process), show that your company is mindful of security by directly requiring a strong password or offering a variety of payment methods that users commonly trust. Keep the use of those payment methods as native and integrated as possible to also minimize any disruption of the checkout stage.
Offer Multiple Ways for Customers to Reach You
There is any number of reasons your customers may need to contact you, so keep it as easy as possible for them. A clearly displayed ‘Contact Us’ page, a non-intrusive live chat function or chatbot, or an optimized FAQ page can offer a variety of solutions that satisfies the variety of customer preferences.
Don’t Forget Visual Content
Smaller screens can be an issue for many users. Make it easier on them by focusing the text elements on just what is most important and including more relevant visuals. Where text is necessary, make it skimmable with short sentences and bullet-point lists. If possible, use video to highlight product information. Online shoppers nowadays are overwhelmingly more open to purchase when a product page includes a video about the item, especially for mobile shoppers.
Check How Fast Your Site Loads
Want proof that patience is largely a thing of the past in this digital age? The ideal length of time for an e-commerce site to load in 2 seconds. Yep. 2 seconds. A “long” page load time is one of the biggest causes of a high bounce rate; a whopping 40% of users will abandon your site if it takes them 3 or more seconds to access it. Google offers a tool for testing the speed of your page’s load time.
Use Clear Calls to Action
The modern online shopper prefers being directly told what action to take next. Keep them focused and guided by strategizing your calls to action or CTAs throughout your e-commerce site in terms that are relevant to the mobile experience. Keep them concise, direct, and in the brand voice. Consider the visual elements as well like the contrast of colors, the size and shape of buttons, and the readability of text.
Note: While a desktop site may (for example) say “Click here”, it wouldn’t make sense for the mobile site to say the same. Don’t forget to update the UX copy to “Tap here” to reflect how the user is accessing your store.
Use Social Media to Your Site’s Advantage
Shoppable posts are fairly commonplace on Instagram and are growing on other social platforms, too. Meet your customers wherever they are with posts tagged with product visuals and info. Then seamlessly lead them back to the product page on your site to make the purchase in as few steps as possible. These actions can be tracked to also give you insight into what social platforms are most effective and how to offer promos to drive mobile conversions more efficiently.
If you’re looking to improve your e-commerce mobile site, we can help! Our team of experts have a wealth of knowledge and experience when it comes to designing sites that are both visually appealing and functionally sound across multiple devices. Let us help you take your e-commerce business to the next level – contact us today!