Month: September 2022

social_media_marketing_for_restaurants

How Social Media Marketing for Restaurants Can Grow Your Business

Posted on | by devops
Expert Tips For How Social Media Marketing for Restaurants Can Grow Your Business

Social media marketing is one of the most effective ways to grow your restaurant’s customer base. After all, what better way to let people know about your business or offer them a chance to engage on a personal level than through social media? If you’re not using social media as part of your marketing strategy and have been considering it, stay tuned. In this article, we’ll explain how restaurants can use social platforms and strategies for success. Let’s dive in!

What is Social Media Marketing?

Social media marketing is a strategy that uses social networks, blogs, and other forms of social media to promote your restaurant. This helps you build customer relationships and drives more online traffic.

Social media marketing allows people to share information about products or services with others through channels like Facebook, Twitter, TikTok, Instagram, and Pinterest.

While there are many benefits of using social media for restaurants, it’s important not to focus all your attention on just one platform. It’s best practice to have a presence on multiple channels to reach customers on all sides.

How to Create a Social Media Marketing Strategy for Restaurants

The first step in creating a social media marketing strategy for restaurants is to define your goals. What are you hoping to accomplish? Are you looking to increase brand awareness, drive sales and get more reviews, or both? Once you’ve defined your goals, the next step is defining your target audience. Who will see this content, and how often will they see it?

Then, it’s time to figure out who your competitors are so that you can outperform them with your strategy. Once those two tasks have been taken care of, create a realistic budget for the project. Depending on your results, you can always adjust it later!

Now, it’s time to execute your social media strategy. This includes putting together an actual product your audience will see and be called to action. If this seems overwhelming, the social media experts at Agency Partner can help guide you every step of the way.

Who Should I Target on Social Media?

Social media is an excellent way for your business to interact directly with customers and potential customers. But it’s also an opportunity for you to engage with other businesses, organizations, and individuals in your community who may spread the word about your restaurant or offer valuable advice and support as you grow your brand.

Here are some of the key audiences that restaurants should be targeting:

Local customers – You can target these folks by creating ads on Facebook specifically targeted at people who live near your location or have visited before.

Potential customers – By identifying what keywords they’re searching for online (and then bidding on those keywords), restaurants can reach out directly through ads before anyone has even thought about coming in person! This helps ensure everyone knows the kind of food or drinks are waiting for them when they come in, so keep things tasty!

Business partners – Word of mouth is crucial to a restaurant’s success. Target local business owners, offer deals or propose working with them. This can incentivize them to write positive reviews while increasing the chances of referrals. Plus, there’s nothing better than getting good recommendations from friends who trust their judgment implicitly.

What Type of Content Should I Create?

The answer is simple: as much as possible! Here are some ideas to help you get started:

Share useful information – If you’re hosting a food truck festival, share the menu and hours. If your restaurant just got reviewed by a local publication, post the link. If you offer delivery or excellent customer service, let the people know! Share information that benefits potential customers and makes them feel like they’re getting something unique out of the experience.

Share your expertise – Asking questions is one way to engage with potential customers without selling yourself too hard; another way is sharing information on topics people care about (like pairing wine with food). This can be anything from recapping an event you’ve participated in (like tasting notes from a wine competition) or educating people about how best to enjoy their meal at home (how should I reheat my pizza for the tastiest results?)

What Is the Best Social Media Platform for Restaurants?

We’ll start by discussing the most popular social media platforms: Facebook, Instagram, and Pinterest.

Facebook is the most widely used social media platform, with an average of 1.5 billion active users per month. It’s also a great place to post photos and videos that show your customers what it’s like inside your restaurant—and how much fun they can have there!

Instagram is another great platform for restaurants because of its focus on visual content; images are key here, so make sure you’re uploading plenty (and tagging them correctly).

You should also consider setting up an account for your business on Pinterest, where people often search for reviews or recommendations before deciding where to eat the next time they’re traveling through town (or want something new). It’s not uncommon for restaurants with lots of followers to see a spike in sales after being featured on one of their boards!

When Should I Post and How Often?

If you’re a restaurant owner, you’ve probably heard the advice to “post often.” But how often is often?

That depends on the type of restaurant that you own and your brand image. The most important thing about posting is to do so consistently. Followers will likely drop off if you post several times daily, then switch to posting once weekly.

You also need to consider the time of day people are most likely to check their social feeds; this will impact when it makes sense for you to post. For example, if your audience skews younger and they’re generally active after dinner hours, then perhaps mornings aren’t ideal for your posts—though this could change throughout the year depending on what other events are going on locally or nationally during different seasons.

Take Your Social Media Strategy to the Next Level

If you’re ready to develop an engaging, effective social media marketing strategy, look no further than Agency Partner Interactive. Our digital marketing experts can help guide you through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Schedule your free consultation today!

Law_firm_SEO

Law Firm Website Design Tips for Better SEO Rankings

Posted on | by devops
Expert Tips For Law Firm Website Design Tips for Better SEO Rankings

You’ve probably heard the term SEO (Search Engine Optimization) before, but what exactly is it? The most common way to think about SEO is to increase your “search engine rankings” so that people can find your website when searching for specific keywords on Google or Bing. But SEO isn’t just about ranking higher — it can also help convert visitors into clients by making them aware of your services and assuring them that you are the right lawyer for their case. 

Understanding Law Firm SEO 

SEO is a process of improving your website’s visibility in search engines. SEO is not just about ranking higher in search results for keywords that are relevant to your business. A good SEO strategy helps you get more visitors to your site through organic traffic, which means people find you online naturally by typing a keyword or phrase into the search engine. 

SEO also allows you to attract qualified leads. The better your website shows up on Google, the more likely people will click on it, explore your site, and contact you for services. 

Determine Your Law Firm’s Target Keywords 

Effective SEO requires extensive research into your target market. The data then determines the keywords most relevant to your law firm’s practice area. To do so, you can use: 

Google Keyword Planner – The Google Keyword Planner tool helps you determine search volume and cost per click for specific keywords. It also provides suggestions for related terms that might be useful to include in your SEO strategy. 

Google Search Console – This free tool from Google allows you to see which keywords visitors are using when they arrive at your website (and what pages they visit). This data can help inform your SEO strategy by identifying trends about how people find the site and which topics interest them most. 

Google Trends – This tool shows how often certain search terms are used over time, as well as where in the world those searches originate from (including approximate locations). You may find this information useful when deciding on topics related to current events or legal developments to reach new clientele, but it can also serve as a good starting point when brainstorming target keywords. 

Optimize Your Home Page 

When writing a blog, press release, or any other form of content, you should always include the keywords you want your articles to rank in their meta title tag and meta description. Search engines prioritize relevant content and keyword usage, so when a user searches for one of your keywords and sees your content at the top of the results page, they’re more likely to click on it.  

Likewise, when designing a website or creating content specifically for your site (like white papers or eBooks), it’s critical to incorporate these keywords within your content format for optimization. 

This includes using them in tags and H1 headings throughout the page. Whenever someone types something into their browser, Google will use whatever text appears in your tag as the title of its search result page listing—in other words: this is what your extensive keyword research has led up to! 

 Scope Out Your Competition 

  • Use Google Search Console, Moz’s Keyword Explorer, and other analytics tools to determine which keywords your competitors are using and ranking well on.
  • Look at Google Trends to see what people are looking for.
  • Use SEMrush to see what keywords your competitors use so that you can outrank them.

Customize How Your Law Firm Appears in Search Result Pages 

If you want your law firm to appear in search results, it’s important to ensure that your website is optimized. This means using keywords and phrases that are relevant to your practice and including them in some of these ways: 

  • Meta descriptions: The meta description is the text snippet describing what a page is about when it appears in Google results. It should be between 150-160 characters long and include 1-3 of your most important keywords.
  • URL: What people type into their browsers to access a specific page or post on a website.
  • Title tag (H1). When writing titles for articles on your blog or pages about topics related specifically to law firms (such as “How Lawyers Can Improve Their Website Design”), use those exact words within each post, so your content stays consistent.

Create Keyword-Specific Website Pages 

For your website to appear on the first page of search engine results, you’ll need to use keywords strategically. Sporadically distributing them within your content without relevancy or context is not enough for search engines like Google to prioritize your content. A way to do this effectively is by creating keyword-specific pages for each term or phrase you are targeting. 

For example, if your law firm specializes in commercial litigation and personal injury cases, create an individual webpage for each of those terms. 

This will help Google understand what type of content relates to them and, thus, which pages should be included in their rankings. 

The title tag is also important because it tells users what they can expect from the content on that page. Ensure each page has a unique title tag to help Google surface your page when users search for related topics within its database.  

Track Your Keyword Rankings 

After implementing your SEO strategy, tracking your rankings with research and analytics tools is essential. Doing so can allow you to determine which keywords are performing well and which need to be adjusted. 

Tracking your site’s keyword rankings is relatively simple if you have the right tools. However, each keyword must be tracked separately because the results will differ based on competition, search volume, and other factors. If you need help getting started, contact Agency Partner Interactive. Our award-winning SEO experts can help you rank #1 on SERPs and keep you there! 

Improve Your Law Firm’s Local SEO With Your Google My Business Profile 

Google My Business (GMB) is a valuable tool for law firms because it allows you to manage your business’s online presence in one place. GMB allows you to upload photos and videos, create a listing on Google Maps, connect with customers and other businesses in your area, add new features like reviews or social media icons, and even monitor nearby competition. 

An Award-Winning SEO Agency 

Effective SEO strategies can help your law firm rank higher on search engine results pages, attract qualified leads, drive traffic to your website, and more. While SEO requires extensive research and constant monitoring, Agency Partner Interactive can help. As an award-winning SEO agency, we can guide you through data-driven decisions, monitor your keyword performance, and optimize your online presence. Contact us today to schedule your free consultation!

Custom_Website_Development_Services

How Custom Website Development Services Can Improve Your Business’s Online Presence

Posted on | by devops
Expert Tips For How Custom Website Development Services Can Improve Your Business’s Online Presence

Whether you run a small business, an established company, or a startup, having a website is crucial to your success. A well-designed website is an effective way to connect with potential customers and keep them engaged. It’s also the first thing potential clients will see when searching for your business online. This makes it essential to have a professional and seamless site representing your brand. If you’re thinking about hiring someone who can create a frictionless, easy-to-use website for your company, consider an award-winning web design agency, like Agency Partner Interactive, for custom website development services.

Quality Web Design Can Help You Stand Out From the Crowd

A good website design is more than just colors and fonts. Making sure your site is user-friendly, easy to navigate, and visually appealing is key to successful website design. Your website is often the first impression you’re giving potential customers. Make the most of their visit with a website that catches their eye and encourages them to explore your site, not your competitors. You want them to remember your brand positively long after they leave your site because their experience was engaging, thoughtful, and informative.

While many companies choose the cheapest possible option for web design and development solutions, they may cover the bare minimum. You’ll want to associate your company with a site that stands out from the rest.

Elements of Successful Website Development

Cross-Device Compatibility

When you think of cross-device compatibility, you probably envision a website that looks and feels the same on every device. 3.64 is the average number of connected devices customers and employees use daily. While a well-designed website is an asset, adapting it to responsive devices is just as crucial and can make or break your users’ experience. For example, responsive design will allow content to be viewed on any device without zooming in or out of pages. A mobile-first approach means building websites based on how people use their smartphones first and then adapting them for desktop use.

Mobile devices aren’t the only ones requiring attention nowadays; tablets are an increasingly popular way for consumers to browse. Multiple types of phones with different screen sizes also require special consideration when designing and developing a website. The goal here is to optimize your site so that all visitors can access all its features, links, and content regardless of the device they use.

Improved Usability

Improved usability is one of the most valuable benefits of custom website development. Improving the usability of your website can help you increase your conversion rate, customer satisfaction, and retention rate, supporting your marketing or advertising strategies. A well-designed site with a flawless user experience attracts more visitors, who become customers. You’ll be able to expand your target audience, foster an online community, and increase profits.

Increased Engagement

When you bring your website into the modern age with custom development, you’re not only improving the quality of your website but increasing its overall appeal. This increases engagement and makes visitors more likely to stay on your site longer. A higher engagement rate means more potential customers will be likely to convert. It also means more referrals because customers are happy to give their friends, family members, and colleagues information about a company they trust and like doing business with. Finally, it means customer loyalty—customers who become loyal will return again and again for all their needs!

Search Engine Optimization

SEO is improving the visibility of a website or web page in search engines such as Google, Bing, Yahoo, and other relevant search engines. SEO can be done through on-page and off-page techniques. On-page means changing what you have on your site to improve its search engine rankings. Off-page refers to adjusting things about your business that are not about your website but may help get more visitors from other websites or social media channels.

SEO is vital for online businesses because it helps them get more traffic from search engines. When someone searches for something on Google, they see results relevant to their query at the top of their list. If you want people to find your website easily, then it’s important that other sites link back to yours and that you have the proper keyword implementation so the search engine boosts your site and not your competitors. Search engines display results by the most relevant content that’s helpful to users, so it considers popularity, quality, relevancy, and freshness (i.e., whether new content has been added recently). The more high-quality links associated with your site, the better you rank.

Agency Partner’s award-winning SEO team can help boost your site’s rankings on all relevant search engines, get you at the top of the SERPs (search engine results page), and keep it there. Contact our experts for a free consultation today!

Benefits of Custom Website Development Services

Your website is the first thing customers see when looking for your business online. If you have a poorly designed or outdated website, it can deter potential customers from contacting and doing business with you. Fortunately, a frictionless, beautifully designed website that adapts to every screen is easy with a top web design and development agency, like Agency Partner.  

A well-designed website will help to increase your business’s online presence and improve customer service by providing new ways to communicate with them. It can also help to boost sales by making it easier for people looking for products or services like yours to find what they need.

Agency Partner Interactive Custom Web Development Services 

If you’re ready to take the next leap into business growth and optimization, contact the web design and development experts at Agency Partner. Starting with a website kick-off meeting, we’ll discuss your company goals and objectives, so your web design project will create the most value. After your website is built, we offer web hosting and support while constantly looking for innovative ways to serve your business and boost your online presence. Contact us to get started!

Black_Friday_eCommerce

How to Create a Black Friday E-Commerce Strategy 2022

Posted on | by devops
Expert Tips For How to Create a Black Friday E-Commerce Strategy 2022

Are you ready to plan out the best Black Friday e-commerce strategy? If so, you’ve come to the right place! In this article, we’ll help you create an effective Black Friday campaign that will grow your sales and customer base. From determining goals to preparing for high demand at the last minute, there’s no better time than now to get started.

Determine Your Black Friday E-Commerce Goals

After determining your goals for Black Friday, it’s time to determine how you will measure them. This is not something that should be left to chance or left up in the air. If you’re looking to increase sales and customer satisfaction, then define what a successful campaign looks like. A good way of doing this would be setting specific KPIs or Key Performance Indicators (for example, increasing average order size by 10%). This way, when it comes time for analysis, it’ll be easy to determine which aspects of your campaign were successful and which weren’t.

Find the Right Time to Start Your Black Friday Campaign

The Black Friday and Cyber Monday shopping season is upon us! If you plan to participate in the sales, now is the time to start. But how do you know when to begin your promotion?

While there are many factors involved in determining the perfect starting date for your sale, here are a few things to consider:

If you have inventory ready (or can get it ready quickly), starting your Black Friday campaign as early as possible makes sense. This will give people more time to plan their purchases and promote these deals on social media channels like Twitter or Facebook. It also means that they will remember these offers when they return later this month.

Start Promoting Early

You should start promoting your Black Friday promotion as soon as possible.

The reason is simple. Start promoting early and build buzz around your sale while your competitors are still thinking about what they’re going to do this holiday season.

There are a few things you can do to start marketing now:

  • Create social media posts that feature Black Friday-related products or promotions (i.e., “Free shipping on all orders over $50”).
  • Ensure that your landing page is up and running so that people know where they will go when they want to purchase something from you during the big day.
  • Send emails to past customers with information about what kinds of deals are available for them this year and how much time remains before the actual sale begins (a countdown timer is always helpful).

Optimize Your Checkout Experience

You want to ensure that your checkout experience is positive, as this can mean the difference between a sale and an abandoned cart.

Is your checkout mobile friendly? Customers are more likely to browse on their phones compared with desktops, so it’s essential that your site adapts well regardless of which device they use.

Is it quick and easy? Checkout processes shouldn’t take longer than necessary for you to complete the transaction — no one wants to spend more time in their shopping cart than shopping!

Is it secure? Every customer will have different concerns when making purchases online, so make sure that you address these issues by providing clear information about how you store their data and how they can track their order status. You should also provide detailed information about returns/exchanges/refund policies, so there are no surprises after purchase completion.

You might also consider including personalized offers during checkout with coupons based on what someone has already bought in their history or other personalization features, such as suggesting similar products based on past purchases or items with similar colors/styles (if available).

Prepare for High Demand at the Last Minute

Black Friday is the busiest day of the year, so you need to prepare in advance. You need to be able to handle many orders at once, manage all the traffic on your site, and have enough inventory for all your sales. You also need enough staff available to handle customer service and shipping. If you aren’t prepared for this day, it will be extremely difficult for customers to make purchases from you because many other companies will be able to serve them better.

Make the Most of Post-Black Friday Sales, too!

Don’t forget about post-Black Friday sales, too! The day after Black Friday is usually a prime day for deals, and it’s a great way to get customers to return to your site.

Make sure you have the inventory to support the post-Black Friday sales. Typically, these are smaller purchases that don’t require as much stock on hand compared to Black Friday.

With a successful Black Friday e-commerce strategy, you should see your highest year-over-year revenue and customer growth.

One of the biggest days of the year for online retailers is also one of their most challenging. With so many new customers coming to shop, meeting expectations and delivering a great experience is no small feat. But with a successful Black Friday e-commerce strategy, you can see tremendous revenue growth and expand your customer base to new heights.

An Award-Winning E-Commerce Agency

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your e-commerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.

Agency Partner Interactive helps online businesses of all sizes drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Black Friday campaign strategy!

SEO_Cost_for_Small_Businesses

How Much Does SEO Cost for Small Businesses?

Posted on | by devops
Expert Tips For How Much Does SEO Cost for Small Businesses??

To succeed in the digital age, you need an online presence. But, uh-oh! Your budget is already tight, and creating and maintaining your website costs a lot of money. So how can small businesses afford search engine optimization (SEO)?

What is SEO?

SEO stands for search engine optimization. It’s the process of improving your website’s visibility in search engines such as Google, Bing, Yahoo, and others.

SEO is not a one-time project; it is an ongoing process that requires constant monitoring and adjustment to ensure you’re getting the best possible results from your efforts.

SEO is an investment in your business’s future—one that will pay off over time through increased traffic and leads to your website.

The Importance of SEO for Small Businesses

If you’re a small business owner, it can be challenging to get a clear picture of how much SEO costs. It’s important to understand that SEO is not a one-time project but an ongoing process that requires constant monitoring and adjustment to ensure you’re getting the best possible results from your efforts.

Regardless of the size of your business, you need to get more people to visit your website. Effective SEO not only increases traffic and improves rankings on search engines, but it also has a positive impact on conversion rates. If you hire an agency or consultant, they will be able to advise you on how to optimize and promote your website based on an analysis they perform.

How Much Does SEO cost for Small Businesses?

But how much does SEO cost, really?

The answer is: not as much as you think—and here’s why. Let’s say you decide to hire a specialist and pay for monthly SEO services. If done correctly, this can be a wise investment for your business in the long run, but it requires continuous maintenance once the project is complete. In other words, if your site goes down or has poor rankings one month after launch because of an update from Google (which happens more often than not), it will cost more money to fix in subsequent months because those costs are incremental. So even though having a consistent voice across all of your social media platforms can help with search engine optimization (SEO), simply having keywords throughout various posts isn’t enough on its own—you need links! SEO is a lot like caring for a plant. It requires consistent attention over the course of its life. Monthly recurring SEO campaigns yield compounding value over time. 

How Should You Determine Your Budget for SEO Services?

The first step in determining your SEO budget is to look at your current budget. Look at how much money is spent on marketing and advertising, then compare it with how much you have left over for other services. If you can’t find a reasonable estimate of what you have left over, try estimating what percentage of your total income goes toward marketing and advertising (this will include things like social media management, public relations work, event planning, etc.) From there, consider whether or not that amount of money will be enough for the type of results you want from SEO services — if not, consider cutting back elsewhere so that it can go toward SEO! There is such a thing as “affordable SEO” and if local SEO is all you start with, the Agency Partner SEO team can help you scale up your marketing effort to create greater, faster value.

Next up: business goals! What do you hope to accomplish through this investment? How much time do we have until our next big goal? How long did other companies who invested in SEO take to see results?

The last consideration when determining your budget should be how long it takes an SEO campaign to start working before paying off — this could mean several months or even years, depending on the level of competition in your industry or vertical market (think job search engines).

Is SEO Worth the Expense?

Yes! If you’re considering SEO, you’ve probably heard that it’s a long-term investment. The good news is that once you find someone who knows what they’re doing and stick with them, those investments will pay off over time. The bad news is that this kind of professional help isn’t cheap—but it can be worth it if you’re willing to put in the work and see your company grow in the long run.

SEO won’t happen overnight. It’s not a quick fix but rather an ongoing process that requires consistent attention and maintenance over time to keep your website ranking high on search engines like Google.

SEO isn’t one-size-fits-all; every small business has different needs when it comes to marketing strategies for their company’s website or blog pages. That means hiring someone familiar with how things work for your industry will help ensure they know how best to get results for your unique goals!

An Award-Winning SEO Agency

If you’re looking for an experienced agency to help your company reach digital dominance, Agency Partner Interactive can help. Our team uses proven SEO techniques, digital marketing strategies, and branded content campaigns to bring scalable results to businesses of all sizes and industries. Our ability to achieve proven results has earned us one of the Best US-Based SEO Agencies of 2022 by Expertise.com and BestSEOservicecompanies.com. Contact us today to speak with an expert about how our team can use SEO and other internet marketing strategies to grow your business and generate more revenue.

Web_Design_Strategies_for_Law_Firms

5 Web Design Strategies for Law Firms

Posted on | by devops
Expert Tips For 5 Web Design Strategies for Law Firms

A good law firm website is essential to attracting new clients and a critical part of your marketing strategy. So, what does it take to create the perfect law firm website? We’ve got some tips on how to get started:

Keep Your Homepage Simple and Free from Clutter

Make sure your homepage is clean, concise, and easy to read. Your homepage shouldn’t have too many visual elements or links, as this could confuse visitors and cause them to leave your site. You also don’t want to overwhelm them with a lot of text on the page if it distracts them from reading about the firm’s services.

Your homepage should be easy to navigate so people can quickly find what they’re looking for when they visit your site. Try using clear headings and subheaders, so users know where they are on the website at all times, and make sure any menus are clearly labeled so there are no questions about where you can find specific information on the site.

Have a Visual Hierarchy in Mind

Visual hierarchies are what make your website look organized. Without them, a webpage is just a jumble of text with no clear order or purpose.

With a well-thought-out visual hierarchy, users can see where to look first and what information takes priority over others. It also helps you convey important messages about who you are as an organization by highlighting specific keywords or phrases in the bold, italicized text—the sort of thing that catches the eye and makes people pay attention to what they’re reading. If nothing else, they might be curious enough to click through!

You’ve probably noticed this before when visiting websites: some sites have more than one level of visual hierarchy depending on how much information is available about each subject matter category (elevator pitch versus “about us” page).

Write Web Content That’s Easy to Read

Use Short Paragraphs

A paragraph is the ideal unit of web content, and a good rule of thumb is to keep your paragraphs to around five sentences or less. That way, they’re easy to read quickly and digest thoroughly. If you have a lot of information to convey, consider breaking up your paragraphs with subheadings or bullet points—both are great ways to give readers a quick overview before they dive into the meatier details you provide later in the sentence(s).

Write In Active Voice

When it comes down to it, active voice is just plain easier for readers: They don’t have to do anything but read what you’ve written! Passive voices require more mental effort from your reader because they need to figure out who did what when multiple agents are involved in a sentence (e.g., “The defendant was charged with murder by the prosecution”). By using active voice, you can skip all those pesky words like “by” or “by the prosecution” altogether—and who doesn’t love that?

Prioritize Mobile-Friendliness

In a world where everyone is trying to get their hands on your clients, it’s vital to ensure that your law firm is mobile-friendly.

Mobile-friendliness has been a ranking factor for some time now, so it’s essential for any law firm looking to increase traffic with SEO. If users can’t find what they’re looking for quickly, they’ll leave the site—and that’s not good news for you! Mobile-friendly interfaces adaptable to different devices make it easier for users to navigate, which means they spend more time on the site if they find what they need right away.

To check if your website is mobile-friendly, Google has an easy tool called Mobile-Friendly Test Tool 

Make Sure the Site is Easy to Navigate

We all know that having a website is a requirement for law firms today. But even if you’ve already got one, it’s important to make sure that the site reflects your firm’s reputation and brand.  

Here are two effective ways to make sure your web design is easy to navigate:

Clear Navigation

If it takes too long for users to find what they’re looking for, they’ll likely go elsewhere—and fast! So, make sure your navigation is clear, obvious, and organized intuitively so that visitors can move through the site effortlessly.

Site Map (Footer)

As with any other digital product you build or update, consider adding a site map that shows all the pages on your website so users know exactly where everything is located – including contact information if needed – at first glance.

We hope you’ve enjoyed this article and learned something new about web design strategies for law firms. We have just scratched the surface of what can be done by focusing on content, visual hierarchy, mobile-friendliness, and navigation, but there are many other aspects to consider when approaching a web design project. The most important takeaway from this post is that you should always make sure your site works on all devices—even those with limited bandwidth or slow connections.

An Award-Winning Web Design Agency

If you are ready to take your law firm website and marketing strategy to the next level, you have come to the right place. The web design experts at Agency Partner Interactive specialize in creating stunning websites that convert visitors into leads and clients. We also provide industry-leading digital marketing services like search engine optimization, social media management, pay-per-click, email marketing, and more. We customize our solutions according to client needs and goals, maximizing investment return. Schedule your free consultation today!

Website_Maintenance

5 Reasons Why Regular Website Maintenance is So Important

Posted on | by devops
Expert Tips For 5 Reasons Why Regular Website Maintenance is So Important?

The internet is an ever-changing landscape, and it’s essential to keep up with the latest trends. This means that even if you’ve built a website that works perfectly well now, it may need some updates soon or risk being left behind. There are many reasons why regular website maintenance is so important:
 

  1. Improves Security 

Security is a significant concern for every website owner, but it’s vital if your site has a lot of traffic or sensitive information. If you don’t have time to monitor the security of your website regularly, then you should at least make sure that someone else does. 

Regularly maintaining your site helps you avoid common security issues like hacked passwords or broken links that can lead to data breaches. In addition, regular maintenance keeps all parts of your site up to date so that users can access all the latest features and functionality—which means they’re more likely to stay engaged with what you have to offer.

If any changes made during maintenance work could impact your site’s security (like updating software), make sure those changes are carefully tested before going live on the production server, so they don’t inadvertently cause damage in other areas! 

  1. Boosts Traffic 

Regular website maintenance is essential to keep up with the competition if you want to continue driving traffic through search engines. When you’re running a business, the last thing you want is for your website to lose traction and stop generating revenue. If your site is outdated or malfunctioning, it could lose out on potential customers. This can lead to a loss of trust from users and damage your reputation as an online company. 

  1. Improves User Experience 

The average user has a short attention span, so it’s crucial that your site loads quickly and information is easy to find. If you don’t keep your site up-to-date, users may have trouble viewing information or navigating through the site. This can result in lost customers and fewer sales for your business.

  1. Brand Promotion 

Brand promotion is one of the main reasons why regular website maintenance is so important. It directly impacts your brand perception and reputation, increasing revenue and new leads. 

As such, promoting your brand in a way that aligns with how you want people to perceive you is essential. 

There are many ways in which you can promote your business through content marketing campaigns and social media channels. These are effective because they allow companies to connect with consumers on an intimate level through engaging conversations that build trust between them. This can also be done via email marketing or SEO (search engine optimization) which helps companies rank higher on search engines for specific keywords related to their products or services offered by the company

  1. Saves Time and Money 

Regular website maintenance is important for quite a few reasons, and one of the most important ones is that it saves you time and money. If you have an established site that isn’t regularly maintained, there’s really no way for you to know what kind of problems may be lurking under the surface. And because these issues don’t tend to be visible until they’re causing major problems, it can take weeks or months before anyone notices them. 

Even if you have someone who checks on your site occasionally to ensure everything’s running smoothly, there will still be gaps in their schedule where nothing gets done at all. This means that any issues will continue to grow worse until they become extremely noticeable—and by then, it’ll probably cost more money than just fixing them up front! 

This problem completely disappears when regular website maintenance is done right (and on schedule). Even scheduling regular updates keep sites secure by running malware scans and checking security settings daily, so nothing slips through undetected! You’ll know exactly when something needs fixing—and even better yet: you won’t need someone else’s help getting things running smoothly again! 

It’s important to regularly keep your website up to date, even if it means paying a professional. 
 

Agency Partner Can Help

We hope you enjoyed reading this article and learned a few new things about the importance of regular website maintenance. If you’re looking for help with website maintenance, we’d love to get in touch. Contact us today and schedule your free consultation to get started!

website_Support_retainer

Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer

Posted on | by devops
Expert Tips For Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer?

Managing a website can be overwhelming, especially if you don’t have the right tools, know-how, or time. It’s exhausting to monitor your website and social media, write content when none exists, and manage other online marketing tasks. No wonder many small businesses and nonprofits leave their websites unattended for months (or even years). 

Your website is the engine that drives your online business. It must be maintained and updated regularly to keep your business moving forward. So why not have it cared for by a team of professionals committed to helping you produce results? 

You’ve worked hard building your business and online presence, but if you haven’t taken care of your site, it’s time to do something about it. If you have been maintaining your site but find yourself mired in technical issues that take too much of you, now may be the time to delegate maintenance to a pro.  

Whatever your reason for creating your business website, it’s time well spent. But have you stopped to consider how much time you spend on maintaining the website? As your website grows, so does the amount of maintenance required to keep it up to date. This often includes making sure the site is displaying correctly across all devices, and new site feeds, handling any product or service inquiries, moderating blog comments, and adding new content for search engines. 

What Can I Expect From a Website Support Retainer? 

  1. Speed and Reliability

An agency under a retainer will be able to understand your needs and goals for your online presence, providing you with a dedicated team of digital professionals. 

Each website support retainer comes with preferential access to our team for support requests, and this level of access ensures that you will become a priority client as part of your retainer agreement. We will ensure that we always dedicate enough resources so that your work is ready when you need it, and we will offer a high level of visibility on your website project. 

  1. Continuous Improvements

WordPress is an open-source platform for website development. Given its constant updates, having a WordPress expert involved in your business strategy and update cycles makes sense. Let us take care of regular updates to ensure you benefit from improved performance and advanced features. 

If your website is not proactively managed, you will miss the regular updates and releases from WordPress and the plugins you might use on your website. In addition, because your site isn’t optimized for maximum efficiency, you risk not only a loss of functionality but also security vulnerabilities which could cause significant issues down the road. 

  1. Value for Money 

A website support retainer is an ongoing monthly fee that can be more cost-effective than paying for someone to manage the site full-time. The reason is that there’s no guarantee that someone will have the knowledge and experience you need to succeed in the current environment of aggressive search engine algorithms, marketing changes, and so much more. 

Budgeting for a specialized digital agency can be more manageable as your monthly spend is fixed. A website support retainer provides predictable expenses and eliminates the risk of paying for extra hours worked that you don’t use. 

  1. Partnership 

The longer you work with a digital agency, the more they understand the needs of a business and the best ways to work with that company’s personality. Some agencies even have onsite account managers who sit with your employees and become an extended part of your team. This is helpful for all involved, as agencies can anticipate and address issues before they happen. As a result, this fosters trust between both parties — ultimately creating a more positive experience for you and your business. 

Your website is an extension of your business and a critical tool in securing new leads, clients, partners, and contacts and providing crucial information to your brand. Developing effective websites requires skill sets that not all professionals possess, even those working within digital agencies. A support retainer allows you to choose a company whose sole objective is to do what’s best for you. 

Select the Right Retainer for Your Business

Monthly retainers diversify your monthly expenses while providing a predictable budget. A website maintenance retainer can help you take a deep breath and stop worrying about your site. It’s peace of mind. A website maintenance retainer keeps the wolf from your front door. As an award-winning digital marketing agency, Agency Partner is just a phone call away. Contact us and schedule your free consultation to get started.

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Why Updating Your WordPress Website Plugins and Versions Is Important?

Posted on | by devops
Expert Tips For Why Updating Your WordPress Website Plugins and Versions Is Important?

Updates for a WordPress website are crucial to keeping your website safe and secure. WordPress has regular updates released by its team of developers, who ensure that their software is doing everything possible to prevent Viruses and Malware from infecting your site. Additionally, as WordPress changes over time, your website may begin to slow down or may not look how you want it to. Updates will help to make sure that you’re running a smooth and fast site. 

Updates to WordPress help improve the user experience and make the platform more secure. Just like the updates for your apps and computers, these can help you discover new features, reduce problems, and maintain a positive user experience. Along with the website updates, plugins that run on your WordPress website are also being tested and updated as often as WordPress itself – possibly even more. 

Keeping your WordPress website up to date isn’t hard, and it’s one of the easiest ways to increase your site’s security. If you don’t update regularly, you leave yourself and your users vulnerable to phishing scams, hacked websites, and more. 

Why Are WordPress Updates So Important? 

Updating your software once a month will give you the latest and greatest to help protect your device from bugs and security risks. When you don’t keep your software up to date, you may run into issues like slow performance, security concerns, and buggy behavior. If the software you’re using is outdated, your website and its features will not be able to support your business in the best way it can. You won’t be able to discover all the benefits you should be getting, so you’ll start to struggle with marketing your site, keeping track of leads, etc. 

WordPress updates are released on a regular basis to provide security, solve problems, or introduce new features. Although these updates help our WordPress websites perform at the highest level possible for that period, developers from all over the world explore and experiment to find new ways to provide even greater security, solve bigger problems and introduce exciting new features. 

With every new update, you will find that WordPress will give you new ways to customize your website, fix bugs a previous version may have caused, or provide protection against hackers. 

Security & Bug Fixes 

Many plugins contain security vulnerabilities that hackers can exploit, allowing access to your site or database. If hackers have compromised a plugin, they can use it as a gateway into your site and install malware or steal data. You may not even notice this until it’s too late! Developers can quickly fix bugs in their plugins if they are aware of them and have access to the codebase (or at least a copy). Therefore, updating regularly ensures that any issues identified can be fixed quickly without affecting too many sites at once. 

Performance

You might not realize this but over time, technology ‘evolves,’ and plugin authors update their plugins to take advantage of these changes. One of the benefits of these changes are the performance improvements. Plugins are often rewritten to make use of these changes and in general, they tend to be faster. 

Enhanced Functionality

As more websites install a plugin, the WordPress community begins to make suggestions for additional functionality for the plugin. The author then updates the plugin and releases a brand-new version with the additional changes included. When you update your plugins, you will gain access to the new functionality. 

What Are the Most Important Things to Keep Updated?

The WordPress platform, including the core software and plugins, will need to be updated regularly. Plugins are add-ons that provide more functionality for your website. Themes are a website’s design, which is updated via plugins. Some minor updates may make a big difference over time. 

Do You Have a Good Backup?

WordPress updates, in conjunction with a theme update or plugin update, will have conflicts. This is not uncommon, so it’s important that you back up all your files and databases so you can easily restore them once the update is complete.

The Best Way to Keep Your WordPress Site Updated

As a full-service web design and development agency, Agency Partner Interactive can keep your site up to date and so you won’t have to. Our dedicated team can monitor your sites 24/7, ensuring that they operate at peak performance, are updated, and stay bug-free. We offer comprehensive maintenance and support services so you can invest your time in developing other aspects of your business. 

Keeping your WordPress website up to date with the latest software is critical for its performance and security. With the importance of keeping your WordPress site updated and performing to its best ability, you don’t want to miss a software update that could put you at risk for a security breach or interfere with your user’s experience. To learn more about what our hosting packages can do for your website and business, schedule your free consultation today!

email_marketing_automation

How Does Email Marketing Automation Benefit a Business Overall?

Posted on | by devops
Expert Tips For How Does Email Marketing Automation Benefit a Business Overall?

Email marketing automation is essential for any business. Whether you run mobile app business, have a small web shop, or operate a large corporate firm on the other side of the world, using email marketing automation helps you to grow your business. It’s one of the channels that is secure and tested. Businesses from all over, use email marketing platforms to market their products or services online.

No company wants to be generic to their consumers. But the truth is, spending hours manually writing unique emails for each of your customers would be counterproductive. Similarly, you don’t want to bombard your whole subscriber list with generic email blasts. There’s a reason why companies are hiring professional email marketing automation tools and services for startups to automate their marketing.

With this technology, businesses can reach as many clients as possible as well as save money, boost operating effectiveness, and assist sales revenue. Keep reading to find out how your business can benefit from email marketing automation.

It saves you time

One of the biggest benefits of email marketing automation is its time-saving capabilities. With automated workflows, you don’t have to worry about setting a timer and manually blasting out hundreds, even thousands of emails. You can also set them up in advance, so they go out automatically at any given time or date. This way, you don’t have to worry about forgetting to send an important campaign or miss an opportunity because you were busy with other things.

Did you know that if a contact has entered their birthday when they signed up for your mailing list that automation can be used to automatically send over a personal message on their special day?

The only work you must do is set up the automation and let it handle the rest.

Opportunities For Continuous Improvement

When you’re managing an email subscription list, you should evaluate the performance of your workflows on a continuous basis. Through these evaluations, you will get a full view into the results of your email marketing initiatives.

Email automation allows you to pinpoint exact areas where improvements can be made. Whether the emails being sent are reaching the right person at the right time or they are being sent straight to a subscriber’s junk mailbox, you can optimize your email automation to better suit your business needs.

Allows For More Personalized Emails

Email marketing automation is unique because it is tailored to each individual’s interests. Every time an individual visits your site, their browser leaves behind a trail — server logs, IP address, referring sites, and other details that can be used to gather certain data about visitors.

Emails are triggered based on specific actions that a customer completed, either on your website or within their receipt. For example, if they purchased a product, signed up for your newsletter, or clicked on a specific link in your email campaign, you can send them certain automated emails and follow up offers related to their original purchase.

If your emails are not relevant or helpful, there is a high chance that your contacts will unsubscribe from the mailing list. With personalized emails, potential customers engage with your brand more often, leading to the purchase of a product or service.

Your Business Will Be Top of Mind

With personalized email marketing, there’s no question that your brand is more relatable to potential customers. By displaying a genuine likeness between your business and your customers, your emails should appear as well-thought-out recommendations rather than cold sales pitches. Email automation allows you to eliminate many of these mistakes and ensure that your emails are sent out at the right time and place to ensure they’re received by their intended recipient who wants to receive it.

It makes sense that when the recipient receives helpful and relevant information when they are most receptive, it will naturally gravitate them to become more interested in your brand and have a better understanding of your business. Therefore, when it’s time for your potential customer to make a purchase decision, your perfectly timed email will entice them to invest in your product or service.

Reduced Potential for Errors

Email automation is one of the most beneficial ways of reducing error. If one person oversees the writing, sending, and tracking all email marketing campaigns there is a higher chance they may make a mistake before an email blast goes out. Even a small percentage of errors could mean lost sales and an unhappy customer. As humans, we all make mistakes. However, when it comes to business emails it is often easier to remember the first impression someone has if you had multiple typos or misused grammar within your email. Like most things in life reducing the number of opportunities for errors ensures that the message you are trying to convey can be conveyed the way you intended and with fewer mistakes.

When you send an email, and you get someone’s name wrong or a company name wrong, do you think it makes the recipient feel warm and fuzzy? No, of course not. It makes them feel unimportant. Another reason why email automation is great! You can double-check and proofread your work before it goes live!

Ability To Segment Contacts

Email automation allows you to determine which contacts from the list have interacted with your business or have only just signed up for the mailing list and create different automated emails accordingly.

The ways in which you can segment contacts can be more diverse than you would expect. It’s all based on the information they share with your business (like your newsletter sign-up form) or actions they take while interacting with your business (like shopping online).

Want to find out more about email marketing automation? Schedule a free strategy session with our digital marketing experts today!

Use your digital marketing to stand out from your competitors. Contact us today to get started on your next campaign

email_marketing_for_small_businesses

Is Email Marketing Good For Small Businesses?

Posted on | by devops
Expert Tips For Is Email Marketing Good For Small Businesses?

Email marketing allows you to target your most valuable customer segments with a personalized message. You can build relationships with them, keeping them up to date on your product launches, upcoming promotions, and events. And if your brand has been around for a while, an email campaign can help you reach out to long-lost customers and rekindle that spark of love they once had for your business.

As a digital marketing agency, we have found that the best way to take advantage of email marketing today is by being honest, transparent, and open with your customers. We’ve also found that unsolicited or generic emails don’t work. They are losing ground. Email marketing still works because it’s personal and relevant content that engages the customer in a way that makes them feel like they’re receiving “special” information from you, not from every company on the internet.

You can easily create newsletters and send them out, but you need to focus on getting people to subscribe if you want your emails to be opened, read, and acted upon. Here are some ways that will help you do this.

Make it easy for customers to subscribe to your newsletter. Don’t try to make it too fancy or add too many steps. Include a simple form with an email sign-up that customers can fill out in just a few seconds. A good tip is to add the email address field as the first item on your contact page and include it in all emails you send, so that customers are reminded how easy it is to sign up.

To establish some trust with your readers, you should let them know what they’re signing up for. If the content is different than what they were led to expect, they’ll lose trust in your brand.

Here are the top benefits of email marketing for small businesses.

Build strong customer relationships

Do you feel like it’s impossible to reach out directly to every customer? They can help! Reach out to them and let them know the latest that’s happening in your business. They’ll love being kept in the loop, and they can even tell their friends about what they see, or maybe even pass their email address along to someone else who needs your services.

Your newsletter is the perfect opportunity to reach out, share information and news about your business, and ask for feedback at the same time.

Develop your own unique brand

Building a strong, recognizable brand is important for any business. Building on a solid foundation of customer relationships can help you improve your brand’s reputation and provide more value to your customers. Strong brands empower employees to share their knowledge about the company with potential customers, creating a positive impression in their minds every time they think about using your product or service.

Become an expert with expert content

You know a lot about your industry, and most of your customers know you as the expert in your field. But there are some people who don’t know much about what you do, or at least they haven’t heard of you. One way to reach these potentially new customers is by developing content that helps you come across as authoritative in your area of business.

Email marketing isn’t just about sending coupons and sale information. You can use email to give customers content that’s fun, useful, and informative. You can even create videos and send them days before your monthly sale begins—giving customers plenty of time to shop early.

Email marketing is efficient with your time and budget

Email marketing allows you to reach your customers directly and inexpensively. The key is to build a relationship with those who matter most – your community! Building relationships will give you the opportunity to show your appreciation for their loyalty.

Direct mail campaigns can be very expensive, especially those that rely on a significant sales force. But we all know that time is far more valuable than money, so you need to consider the time it will take to reach your audience through direct mail as well. If you can’t spare the time to visit several target people and if physical flyers could possibly harm your credibility, email marketing might be the better option for you!

While TV commercials and radio ads can get your message out there, they take time and effort to create. And what do you do when you’re done recording? You’ve lost precious minutes of your day that could have been spent focusing on your business. Email marketing is the most efficient solution to reach your audience, with a small budget, and with little time.

How to measure email marketing success in small business

Small business marketers need to measure their success rates to identify more effective marketing strategies. There are several metrics to measure email marketing success; some get better results than others, depending on the type of business you run.

You want to make sure all your emails are at least opened, given that they were read it’s best to add in some additional metrics that would give an indication of whether your recipients enjoyed reading the content. These metrics will help you plan future newsletters and email marketing campaigns so you can grow your list and get more revenue out of your efforts.

If you want your newsletters to get read, you’ll need to ensure that they display well on mobile phones. Image-heavy email campaigns have lower click rates and higher unsubscribe rates than text-only email marketing. Image-heavy emails take an average of 6 seconds longer to load in users’ inboxes, which makes people impatient and more likely to give up loading the email completely. If a user must wait more than ten seconds for an email to load, their chances of opening it decrease tremendously.

Does it really matter?

You’re probably wondering whether email marketing is worth it for your business. We’ve got the answer: Yes! Email marketing matters to small businesses and can launch you ahead of the competition. It can open new markets, bring in new customer bases, and help build strong, long-term customer relationships.

With email marketing, you can deliver engaging newsletter content directly to your customer base—without the hassle of printing paper or buying postage. It’s a simple and cost-effective way to stay in touch with customers and reach out to new ones.

Let our digital marketing experts be your guide as you grow your business. We’re here to help you attract valuable customers, drive sales, and increase leads. Ready to optimize your business with an award-winning media Outbound Marketing Agency? Submit a request today!

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Recent Google Algorithm updates: How it can affect your Website’s SEO?

Posted on | by devops
Expert Tips For Recent Google Algorithm updates: How it can affect your Website’s SEO?

Google updates its ranking algorithm throughout the year to provide users with a better search experience and more relevant search results. These updates can cause websites to lose their previous rankings in the SERPs (Search Engine Results Page), resulting in drops in search traffic and revenue. In other cases, these updates might cause pages not previously ranked on Google to start ranking well. 

Google’s algorithm is constantly changing, and that’s part of what makes SEO so challenging. Over the years, hundreds of algorithmic updates may affect your rankings in several ways. Businesses must stay updated on any upcoming changes, or it could be extremely costly. 

As updates roll out, Google will continue to refine its search engine algorithms, so the changes or updates you see in your SEO reports should be viewed broadly. They are meant to guide web admins and site owners on improving their sites to achieve a better rank on Google. Site owners should generally pay attention to the significant algorithm updates and the core ranking factors they are refining. 

4 Things to Do After an Algorithm Update 

To avoid a drop in rankings, all you have to do is pay attention, anticipate the algorithm update’s arrival, take note of your rank before and after the update is complete, and adjust accordingly. Here are four things to do after an algorithm update. 

1. Determine if the Update Has Affected Your Rankings

After any algorithm update, it’s important to check your website and ensure it is optimized for the recent update. Your business won’t be able to survive if you don’t have a website that can perform well in search results. There are many tools you can use to measure your website’s SEO performance, but we recommend hiring an SEO expert to help. It will save you time and headaches in the long run.

2: Research What is Being Said About the Update

Google generally does not share extensive details about its updates, but they usually communicate the core ranking factors they focus on. They may also offer general guidance for web admins in their Search Central blog.

If you’re new to paying attention to updates and their impacts, follow members of the SEO community who share insights and analyses on how updates impact their network of sites or publishers. 

This research process is essential because it can help you understand whether SEO experts and digital marketers are seeing the same patterns in their data as a result of the update.

3. Identify How Your Ranking Could Be Affected

Whether you’re looking to correct a problem or capitalize on a favorable trend, making informed decisions based on your data is crucial. Look closely at all your data and leverage what you can of it to inform strategic decisions that will improve your website performance and ability to convert.

Google has more than 200 ranking factors it relies on when promoting web pages, which means a lot of possible culprits of declining keyword rankings. Thankfully, Google’s ranking factors can all be simplified into a few core areas: content, authority, technical, and business success.

Google has always focused on improving the experience for users searching for content and services online. Every search result must be as relevant as possible to the query that was entered by that user. To do this, Google needs to identify quality content — pages that users will want to engage with and share with others through social media channels. In other words, good SEO means building great websites that give users what they want when they need it most.

4. Improve the Quality Signals Across All Your Web Pages

The quality signals across your site can greatly impact the overall ranking of your individual pages. Although some pages might take a bigger hit than others, you’ll likely see general downward trends across all your pages.

Your recovery may require a page-by-page or site-wide approach, depending on the ranking factors.

Always keep your on-page SEO quality in mind. Depending on what you want to achieve, consider expanding the focus of your website’s content and structure. This might include filling empty pages with engaging content, adding related keywords and synonyms, optimizing meta descriptions, creating meta titles that draw users in, and ensuring your keyword strategy is consistent throughout all pages.

The more you focus on improving the signals that communicate quality to Google crawlers in those key areas, the higher your results will rank within Google’s search engine. For content-focused updates, look to see whether your web pages have:

  • Long-form, comprehensive website copy
  • Rich media, images, and videos
  • Relevant internal and external links with contextual anchor text
  • Optimized meta tags, like page titles, headings, and meta descriptions
  • Employ other on-page SEO best practices

Final Thoughts on Algorithm Updates

With new algorithm updates, it can be challenging to maintain existing websites, or find all their weaknesses. On the bright side, these updates have a way of showing us where our websites could use some work.

Site owners should always aim to provide their users with the best experience possible, whether via high-quality website or blog post. And just like Google, websites should constantly strive to improve.

Why Agency Partner? 

Agency Partner Interactive is an award-winning digital marketing agency that helps businesses attract valuable customers, drive sales, increase leads, and more. See why we are named one of the Best US-Based SEO Agencies of 2022 by scheduling your free consultation today.

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What is SMS Marketing? The Ultimate Guide

Posted on | by devops
Expert Tips For What is SMS Marketing? The Ultimate Guide

SMS marketing is a tool that allows brands to reach their target audiences with personalized text messages. These messages can be used to capture leads, keep customers engaged and up to date on the latest news and offers, and even provide customer service assistance by allowing them to contact companies directly through text message. When strategically deployed, SMS marketing can be highly effective.

Types of SMS Marketing

SMS marketing is one of the most inexpensive and direct methods to connect with your customers. It’s a great way to let people know what you have going on, whether it be an upcoming event or sale or just scheduling maintenance. The range of options can include notifications, reminders, questionnaires and surveys, invitations, and more.

How Does Text Marketing Work?

Text marketing is easy to use and allows you to track your campaign’s performance and effectiveness. It is also an alternative to email marketing, where users might be hesitant to open an email they don’t recognize but are more willing to open and engage with a text message that comes in through their phone.

Why Choose SMS marketing?

SMS marketing is fast and engaging. On average, consumers take only 90 seconds to respond to a text message. With the ability to create personalized messages for your customers and prospects – it’s just one more way you can communicate with them.

The stats say it all. SMS marketing is a highly personalized medium and delivers far higher engagement rates than email or any other digital tactic. Furthermore, there are no technological barriers to entry: everyone can text!

Avoids SPAM Filters

Go ahead and open your inbox and look at your promotions folder. There’s a good chance you’ve never opened this before or do so rarely. Many emails in this folder include coupons and shopping offers, which most people aren’t really interested in.

With text message marketing, you see the difference. 49.7% of emails are SPAM. Smart email platforms like Gmail are turned into this and file promotional material for you, never to be seen again.

Now consider your text message inbox on your mobile device. You have one folder, and there is no SPAM filter, so every single message you receive has the undeniable urge to open and read immediately.

SMS Marketing Strategies

SMS marketing is a great way to reach consumers, particularly those on their smartphones all day. With a few creative SMS marketing strategies, you can connect with customers and make your brand stand out from the crowd.

Welcome New Subscribers

When new subscribers join your SMS marketing campaign, send them a welcome message to help them understand what they have subscribed to. This is also a great way to immediately engage with customers who are on the fence about your business and encourage them to give you a try.

Announce New Product Releases

If you’re always on the cutting edge of your industry, keep your customers updated via text. Announcing new product releases is an excellent use of SMS advertising that lets you inform customers and boost hype around launching something new. Existing customers often like to hear about new products because it refreshes their interest in your brand.

Drive traffic to your website or online store by adding a call-to-action link in your SMS campaign. Customers will see a hyperlinked text message and can land directly on the page where they can purchase the product or make a booking.

Follow Up on Abandoned Shopping Carts

SMS marketing can help you recover some of that lost revenue by sending shopping cart abandonment messages to customers who have left items in their online shopping carts. It’s a simple way to remind them of the products they left in their basket and what they’ll get if they go ahead and complete their purchase.

Collect Customer Feedback

SMS surveys are a great way to collect customer feedback. You can ask for a rating and encourage customers to leave comments on products, services, and other aspects of your business. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Or ask a customer to reply to your text with a rating from one to five, then follow up with any customers who give a low rating to find out what you can improve.

With the help of Agency Partner’s SMS marketers, you can grow your business by attracting valuable customers and increasing customer retention. We are an industry-leading SMS marketing agency with a proven track record of helping businesses build their brand, generate leads, and drive sales. Contact us today for a free consultation!

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How Social Media can Positively Impact Your Small Business

Posted on | by devops
Expert Tips For How Social Media can Positively Impact Your Small Business

Social media is a great way to network, connect and market your small business. It can help you solve issues that you may have with customers before they arise and give you the ability to listen to your customers feedback. All of these things can add up to improving the customer experience.

What is the Impact of Social Media on Businesses?

More than 4.5 billion people use the internet worldwide, which has become a great opportunity for businesses to advertise their products and services globally. From social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to apps like WhatsApp, Tango and Viber, the concept of digital marketing is trending nowadays. The importance of social media networks can’t be ignored as with the help of these online platforms one can directly interact with customers for business promotions or even for sales purposes. But before you dive too quickly into using them, you first need to understand that how much impact do these amazing channels really have on your business.

Brand loyalty

Brand loyalty is a state where the customers have complete faith in the brand, and they purchase the product or service without any persuasion. Brand loyalty faces a lot of challenges from rivals and substitutes. The level of awareness about a brand among people also plays an important role in brand loyalty. Loyalty means repeat purchases, more spending, stickiness to the product/brand, etc. Brand loyalty can be either emotional or rational based.

Learn more about your customers

You can use social media to get a detailed understanding of your customers and their purchasing habits. This information can help you make smarter business decisions, improve product development, and build more valuable relationships with your customers.

Easy communication

When it comes to consumer brands and customer interaction, things have changed. In the past, you had to wait until the company set up an event showcasing their new products and line. This happened maybe once or twice a year. Nowadays, companies are more proactive in interacting with consumers on a regular basis — through social media channels. Customers can connect with brands directly and ask questions about their products.

Increased customer power

Today, businesses are seeing a shift in their relationships with customers. And no, it has nothing to do with Millennials and the younger generations! Over time, social media has allowed a voice to people who previously didn’t have one. Because of this power shift, businesses now seem to be at the behest of their clients and fans. But rather than fear this change of events, businesses should embrace the influence their clients have. Businesses should capitalize on this connection and work towards bringing in more customers and creating more loyal ones.

Attract bigger audience

Social media marketing is a cost-effective and highly targeted way to build your brand presence. Just like traditional media, social media creates a bigger reach of your company in the digital space. Engaging with your audience through promotional posts on social networking sites, direct messages, and even through comments & replies turns the platform into a source of self-promotion for many businesses.

Creates word of mouth

Word of mouth is powerful. And now with social media, word of mouth is instant. Almost 80% of consumers would trust an online review as much as personal recommendations.

Reducing marketing and promotional costs

Social media marketing (SMM) is a kind of internet marketing which involves use of social media sites, blogs and online videos to promote or market a product or business service. It goes through a promotional campaign which shows your products and services, the benefits they provide and the likes.

Reporting and analytics

With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. This provides a clear picture of how your campaigns are working, giving you actionable insights into which ones are going to deliver results for you.

Humanize your brand

One of the greatest benefits for businesses of using social media is the ability to create real human connections. For example, communicating with customers via Twitter allows you to have fun and build relationships with individuals – all while improving customer service, driving sales and increasing brand awareness.

Impact of social media marketing on small business

Social media marketing is a great way for small businesses to reach out to their target audience and generate leads. With the increasing number of social media platforms on the internet, it has become easier for small businesses to market their products in different ways.

The biggest advantage of social media marketing is that it allows small businesses to be more personal with their customers than ever before.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow you to interact with your customers directly by replying to comments or asking them questions. Social networks also give you an opportunity to share photos, videos and links related to your business which can help you build trust among potential customers who may not know much about your business yet but would like to learn more about it through these posts.

Are you looking to optimize your business with an award-winning social media management agency that can help drive leads, build brand awareness, and attract valuable customers? Maybe you just have some basic questions about digital marketing! Contact us today to get started.

 

Top Web Development Agency - Agency Partner - Texas - DesignRush Award 2022

Agency Partner Interactive Ranked As Top Web Development Agency to Hire in 2022

Posted on | by adam

 

DALLAS — September 3, 2022 — Agency Partner Interactive has been recognized as a Top Web Development Agency to Hire in 2022 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The company released its second quarterly list of the top web development companies to hire for websites that make good impressions and attract potential clients.

The DesignRush platform lists over 9,300 web design and web development agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our web development agency to be recognized for our work to help businesses design and development impactful eCommerce and business websites. This honorable mention is notable to us, acknowledging that we are in a hyper competitive market with other international digital agencies,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive is headquartered in Dallas, Texas, where it has continued to grow its presence in Texas and North America. Serving over 500 businesses, the Agency Partner team has focused on hiring subject matter experts and digital account managers to improve its quality of service on both the web development and digital marketing sides of the agency. Despite the occasional growing pains, the Agency Partner has maintained a stellar 5.0 out of five stars on the Clutch.co and Google My Business review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

KNX News Radio In Depth Adam Rizzieri Twitter Edit Button Sept 2022

KNX Radio Los Angeles: Twitter Finally Tests An Edit Button

Posted on | by adam
Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

It’s finally happening, Twitter is now going to test its much-anticipated “edit” function.

Twitter said in April it would come out with it due to popular demand. Twitter Blue subscribers will get to tinker with it in the coming weeks first. Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

Listen to the radio coverage below.

 

For more information, click to read the blog, “Is Twitter Finally Adding the Edit Button?“

Twitter Release New Edit Button

Is Twitter Finally Adding the Edit Button?

Posted on | by adam
Twitter Testing Edit Button Before Rollout to Twitter Blue Subscribers

At long last, Twitter is responding to an overwhelming majority of users that have waited years to see the rollout of an Edit button for Tweets. For years, Twitter has danced around the issue and offered little to no guidance about whether or not they would offer such an app feature.

Just a few months ago, Elon Musk polled his followers to ask this same question and it came as no surprise that of nearly 4.5 million respondents, nearly 75% of them indicated that “yse” they would like to see an Edit button.

Elon Musk Tweet About Edit Button - Twitter Poll

How the Edit Button Will Rollout 

As of September 1, 2022, 99.9% of Twitter users have not seen the Edit feature within their own user experience. The Edit button is being tested by a very small group of users in order to iron out any bugs and troubleshoot things before offering it to a wider audience. This is a very typical, cautious to rollout a new feature with a mobile application.

Once Twitter’s team has decided that it is time to offer the Edit feature to a larger group, they have indicated that Twitter Blue subscribers will get the first crack at the new feature. Shortly after that rollout to Twitter Blue, general users might expect to see that functionality hit their in-app experience.

Twitter Edit Button for Twitter Blue

What The New Edit Button Will Do

Once available, it will allow users to make changes to Tweets after they’ve been published. Though things may change, for now, the plan is to allow users up to 30 minutes to make a change to newly posted Tweets. After any edits, the Tweet will transparently display the text “Last edited” followed by a timestamp.

Twitter Edited Tweet - testing

In addition to that, Edited Tweets will also include a version history that will allow users to see what was included in the original Tweet. The point of this is to ensure integrity and transparency behind what people are posting. Unfortunately for users, this won’t necessarily solve the issue of inadvertent, quickly corrected misspellings and punctuation issues that may come from quick Twitter fingers.

Business Impact of the Edited Tweet Feature

The Twitter edit feature has been one of the most requested Twitter additions to date, so Twitter shareholders were really hoping that the market would react favorably to this news.

However, in the immediate Twitter’s stock has not reacted to this. As it pertains to investors, it seems that Elon Musk headlines continue to have more sway over Twitter’s value than of news related to new app features and functionalities.

Twitter Share Price This Year Sep 2022

Twitter’s legal team continues to try and force Elon Musk into carrying out his $44 Billion purchase of the company, a sale price that today is arguably way too high. A $44 Billion sale price indicates a share price of $54.20, yet this week Twitter’s average share price has teetered around $38 to 39 per share. Generally, today’s valuation indicates something like a $15 discount per share.

As for the future of Twitter and whether or not Elon Musk will be the new owner, it remains to be seen! Elon Musk is demanding reliable data about how many bots are on the platform and concurrently, he is arguing that Twitter is failing to provide that information. Claiming that this is in breach of their Merger Agreement, Musk’s legal team is demanding a termination of that deal. As to what comes next, much of that will be decided by a Delaware judge in October.