email-marketing-specialist

What is an Email Marketing Specialist and What Do They Do?

Expert Tips For What is an Email Marketing Specialist and What Do They Do?

The statistics don’t lie.

According to HubSpot, “email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.”

But don’t think it’s as simple as typing up some copy and hitting send. Email marketing specialists know all the ins and outs of every element for achieving such strong results, from automations and design to audience segmentation and even accessibility!

Email marketing has consistently shown a strong return for the last ten years in a row. It’s become critical for a company’s success and is a highly in-demand field for expertise! Let’s dig a little deeper into what it is exactly, who runs it, and how to get into the game of becoming an email marketing specialist!

What is email marketing?

Put simply, email marketing is the use of electronic messaging to engage with audiences and build relationships. Inform your audience, drive sales, build relationships between your brand and your customers. Think newsletters, announcements, deals/specials, surveys—it’s all part of the larger picture. Email is highly personalized and can be used for both one-off or automated messages; it allows you to communicate directly with customers and prospects as well as gather important data on their habits and preferences.

It’s common for people to confuse marketing with advertising.  Marketing is about building relationships with customers and creating an experience for them that goes beyond simple transactions. It’s understanding human behavior, knowing what they want and need, and working to provide it. Marketing should be genuine and transparent; you’re not trying to inflate a product or service, but rather bring value to your customer base. Advertising falls under marketing, but generally means paid content (i.e., TV commercials, billboards) as opposed to organic messaging (blog posts and, you guessed it, email).

Think of it this way: marketing is about helping people find you while advertising is trying to get them to notice you, and email marketing brings that help directly to your audience’s inbox…with permission, of course!

What is an email marketing specialist? What do they do?

An email marketing specialist or “email marketer” is someone who knows how to create messages that engage an audience and provide value. They manage every aspect of a company’s emails: how they look, sound, and (most importantly) perform. Typically they work within a company, but many email marketers freelance as well. These professionals work closely with everyone from marketing managers to IT specialists to sales teams; depending on how advanced the campaigns are, an email marketer might handle everything!

Typical responsibilities include:

  • Craft both long-term and campaign strategies
  • Test and optimize emails for readability and accessibility on multiple devices
  • Design layouts
  • Monitor email campaign performance
  • Maintain multiple databases
  • Apply audience segmentation and targeting
  • Perform A/B tests
  • Track and analyze campaign results

And especially

  • Always be willing to keep learning and move with the technology

Agency Partner’s own email marketing lead expert stresses the utmost importance of utilizing automation – “Automations allow email marketers to work smarter not harder.” Who doesn’t love that?

How to Become an Email Marketing Expert

Digital marketing is still a new area for much of formal education, so the parameters for entering the field are pretty flexible! Since few institutions offer a specific digital marketing degree, common bachelor’s degrees preferred by employers are:

  • General marketing
  • Business admin
  • Graphic design
  • Communications

Those should tell you a lot about what to expect in the job! With educational platforms like SkillShare and Coursera, you can easily earn a certification in email marketing itself to help you start building your credibility from home and even for free! No matter what route you take, the job will definitely require you to develop a few skills for sure, such as:

  • Writing attention-grabbing subject lines
  • A sharp eye for design and formatting
  • Understanding analytics and how to interpret them
  • Audience insight
  • Campaign strategy

*****

To summarize, as Agency Partner’s email expert puts it, “Email marketers constantly need to balance aesthetics with function. It’s important to have a keen eye for design as well as the knowledge of how to apply that design for functionality…Email marketing is all about emailing the right person, at the right time, with the right message. Personalization, tagging, and audience segmentation are crucial.”

It’s a lot to manage for sure! Need some help with your company’s email marketing? Agency Partner’s team of specialists are one Contact Us page away to get started with crafting your strategy and developing campaigns to build your audience and drive your sales, one inbox at a time!

ppc-management

What is PPC management?

Expert Tips For What is PPC management?

PPC management is no easy task. Deep knowledge of advertisement strategies, their relevant platforms, and how to make ad bids only scratches the surface of role complexity. For those who need the highlights, we’ve got a handy guide to get you started understanding this important role of modern marketing campaigns!

So, What Is PPC?

PPC, or pay-per-click, is a part of online marketing where advertisers agree to pay a fee every time an ad is clicked. Pretty straightforward, right? It’s like buying visits to your site, which is important as organic reach is getting harder and harder to achieve in the ever-growing digital market. One of the most common types of PPC these days is SEM, or Search Engine Marketing, used to describe any advertising meant to help make searching for a certain website even easier. (This is an umbrella term that includes SEO under it.) PPC helps build brand awareness, highlight brand specs, and get quicker results from specific audience types. PPC services are a cost-effective tool as money is only spent by advertisers once the ad is clicked through rather than simply displaying the ad.

PPC ads go way beyond just a search engine results page or SERPs; you’ll see them on YouTube, Facebook, Pinterest, and even LinkedIn. Wherever a product or service has a target market, PPC ads are likely already there. This makes understanding and adjusting your business’ target audience data all the more critical. It also encompasses affiliate marketing, retargeting campaigns, paid search marketing, and price comparison advertising.

The PPC Manager

PPC management services like that of Agency Partner typically oversee the development & execution of ad spend on effective PPC campaigns to meet goals and ROI, both short and long term. They’ve got to be skilled at managing those budgets while also strategizing to build and bolster accounts & critical relationships. PPC services track metrics like view impressions, conversions, total sales value, and click-through rates to help strategize campaigns, optimize bid management, craft ad copy, and even more. With these metrics, they can also calculate the profit by subtracting total cost from total sales value.

Who uses PPC?

The two most popular PPC platforms are Google and Microsoft Advertising. Generally, industries like retail and travel spend the most on PPC, while consumables and home improvement spend the least. Text ads, mobile, and remarketing tend to be the most effective forms of PPC.

These platforms can help professional PPC management services do things like configure website traffic to support your ultimate business goals, whatever they are. PPC can benefit smaller businesses looking to scale up efficiently by offering granular targeting, access to immediate site traffic, comprehensive customizing, and quick results, all with a low entry barrier. Keep in mind that PPC campaigns do not boost your SEO rankings, though regardless, they can still connect your business to a much wider digital audience. PPC and SEO can work synergistically to create a cohesive marketing campaign.

What Does A PPC Manager Do?

  • Keyword Research

It’s almost impossible for a site to succeed without knowing what keywords users are searching for! Research is needed to know what to target and utilize when crafting ad copy for campaigns. For a smaller company’s campaign, targeting mid-tier rankings can be a wise option to gain an initial authoritative ranking before scaling as they grow, and it takes an intelligent PPC manager to know how to do that! SEMRush and Moz are excellent resources for analyzing keyword performance.

The biggest responsibility, though?

  • Campaign Creation, Monitoring, and Strategizing

Someone’s got to build out the ads, strategize bidding, set targets, AND optimize and monitor the campaigns! First off, a bid is the max amount of money an advertiser is willing to spend for each click on an ad, and the budget is the total amount to spend on this campaign. The bidding process works pretty much like a classic auction – Advertisers make a bid on an ad impression as long as the set budget won’t be maxed out, and the impression goes to the highest bidder. So that particular ad wins that spot on the page.

These auction bids are made autonomously, and PPC managers oversee their optimization. They’ll need to track campaign analytics daily and update bids as needed per those reports. If some targeted keywords in the ad copy are performing better than others, their bids should be increased ASAP. Conversely, the bids for keywords underperforming may need to be lowered, so the budget is fully optimized!

So How Do I Become A PPC Manager?

Being a PPC Manager is perfect for someone with analytical and creative skills, excellent communication, and especially time management – you may be leading multiple accounts at once between search ads, display ads, social media ads, and even e-commerce ads!

  • Start developing a deep understanding of what PPC is and how it works – you read this article, so you’re already off to a good start!  
  • Build strong copywriting skills – these will be important for creating effective ad copy.  
  • Take an online course or two to earn certification – we suggest the Googe Ads and Facebook Blueprint Certification.
  • Familiarize yourself with PPC tools – knowledge of Analysis, Google Ads Editor, SEMRush, etc. will be a big bonus when getting started.
  • Study industry trends and current best practices – we recommend the Agency Partner blog, not that we’re biased or anything…
  • Look for freelance and contract work to build your resume – everyone has a start from somewhere!

Feel a little overwhelmed? The role of PPC management is undoubtedly a big task, and the Agency Partner PPC Management team can take care of all of it for you. Head over to our Contact Us page to get started today!

clutch-global-1000

Clutch Names Agency Partner Interactive as Part of the Global 1000

 

Through the last couple of years, Agency Partner Interactive has developed a reputation for helping businesses double their revenue, even during the peak of covid shutdowns. That feat took a lot of hard work and dedication to pull off, but we did.

Our efforts produced tangible results for our clients and partners, and now we’re seeing those results being paid back. We’re proud to share that Agency Partner Interactive has just been named part of the Clutch Global 1000 for 2021.clutch-badge

Clutch is an independent review platform host to some of the top companies in the world. They use a unique verification process that allows them to determine that all reviews are legitimate before they’re published to the website. When a company can earn multiple high-quality reviews, it is recognized as Clutch leader through a set of annual awards. The Global 1000, however, is even better as it’s only given to the top thousand companies regardless of the industry the world over.clutch-reviews

This is a noticeable step-up for us as a team, and we couldn’t be happier. Our CMO described the award like this: 

This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve very specific business goals, and it is an honor and blessing to do what we do.” – Adam Rizzieri, CMO and Co-Founder of Agency Partner Interactive. 

We’d like to thank our clients and partners who have made this award possible. We know that our success only came as a result of the hard work and dedication from everyone involved. We look forward to continuing to provide digital marketing and website design solutions for companies far and wide in an effort to grow their revenue, improve digital presence, and help them be better at what they do best. 

If you’re looking for a top-tier team to help support your digital marketing or website needs, give us a call. We strive to create results and great experiences for our clients, and this recognition is proof that we are achieving our goals.

web-design-services

Where Can I Find the Best Web Design Services?

Expert Tips For Where Can I Find the Best Web Design Services?

The web has become an integral part of our lives. It’s used for everything from shopping to staying in touch with friends and family. If you are looking for a way to improve your business or personal web presence, then it is time that you start searching for the best web design services around. Many companies offer website development solutions, but not all can provide the high-quality level of service you deserve. We have put together this guide on selecting the right company so that your project turns out just as you had hoped!

When looking for a web design company, it is essential to keep in mind that not all of them are created equal. Some companies focus mainly on the design aspect of website development, while others specialize in coding and programming. It is essential to find a company that can provide you with a complete solution – from designing your site to developing it and maintaining it afterward.

Why Is Website Design Important?

A well-designed website is visually pleasing and will attract visitors to your site. It should be easy for users to navigate through and provide a positive web experience. If you want people to visit your site regularly or purchase from you online, then the design of the sites must grab their attention immediately.

Creating a good first impression is crucial when it comes to web design. If you are looking for a new look, then this may require your current site to be completely redone from scratch. However, if you want an upgrade of the graphics and content on your existing website, that can be achieved through editing or adding some additional pages. If you’re struggling with getting sales or leads, a new website might be the right solution.

Is a Website Good for Marketing?

For many businesses, having a website is now seen as the best way to market their company and interact with customers – both online and offline. A well-designed site will not only improve your web presence but also provide several marketing opportunities for you.

When it comes to an e-commerce website, people expect you to process any orders and transactions online. This means that you will need a secure payment gateway and an SSL certificate to ensure that all data is transmitted securely.

A website can also be used for marketing offline businesses by including a map and contact information. Additionally, it can be used to drive traffic to your physical store locations or even promote special offers and events. A website is a significant investment, no matter what your business is.

Finding the Best Web Design Company

Ask Around

One of the best ways to find a quality web design company is by asking for referrals from friends and family. If someone you know has recently had a website developed, ask them who they used and whether or not they were happy with the results.

Sites like Clutch and UpWork also offer a great way to find quality web design companies. They have many reviews and ratings from clients who have used these services in the past and let you ask for a quote right on the website.

Check Their Portfolio

When deciding on a web design company, it is important to look at their past work. This will give you an idea of the quality of their designs and how well they can meet your needs. Be sure to ask the company for a portfolio of websites they have designed in the past, including small and large projects. If you are not happy with what you see, it is best to move on and find another company.

Get Quotes

Once you have narrowed down your search to a few companies, be sure to get quotes from each of them. This will give you an idea of how much the project will cost and help you make a decision based on price. However, do not make your decision solely based on price – be sure to look at the quality of their work as well. Never choose a web design company solely based on price.

The best way to get a good deal is by negotiating with a web design company. They will often be willing to give you a discount if you agree to have them start working on your project right away. Many companies offer additional services other than web design. If you’re interested in any further services, the company might be willing to negotiate more.

Understanding the Cost of a Website

The cost of a website is not just the design and development of the site. It also includes website hosting, domain name registration, monthly or annual SEO services, and web maintenance fees. The cost of a website can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the project.

When it comes to website design, you get what you pay for. If you’re looking for a cheap website, you will likely be disappointed with the results. A high-quality website should look great, function well, and be easy to use. It is important to remember that a website is an investment, and it is worth spending money on a good design company that can help.

Where to Find the Best Web Design Services?

When looking for companies to get quotes from and see their portfolios, the best option is to check out sites like Clutch and Design Rush. These sites offer a great way to find web design companies that you can trust. They have many reviews and ratings from clients who have used these services in the past, so you will be able to see what other people think of them before signing on with any company.

Sites like Clutch also let you request quotes right on their website, making it easy to compare prices and services.

Get a Quote

Agency Partner Interactive is a top-rated website and marketing company. We have experience working in eCommerce, home services, and many other industries. If you’re looking for a beautiful website and extraordinary online experiences, contact us today!

amazon-aws

Amazon’s AWS suffers its third outage this month.

 

This morning, AWS customers around the world were hit with yet another outage. It’s the third time this month that Amazon Web Services has gone down, and many are wondering why Amazon has not been more proactive in protecting them from these outages.

These outages go beyond just Amazon services and effects programs that use AWS. Including Epic Games, Asana, Slack, and Imgur. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward. This is the third time AWS has gone down in recent weeks. While this particular outage was less widespread than the previous, which affected streaming sites like Netflix and Disney Plus.

While the current outage may be resolved, downdecter.com is still receiving reports of AWS errors. Amazon Web Services is one of the largest and most popular cloud services globally. It’s used by many large companies, including Netflix, Hulu, and even the US government.AWS outages are becoming more common and more severe. And until Amazon takes steps to prevent them, they will continue to make headlines.

web-design-and-development

What is Web Design and Development?

Expert Tips For What is Web Design and Development?

It is difficult to imagine web design and development without thinking about the web. What would be the web if there were no websites, web browsers, or any of these devices? The web has been around for a long time – it started as a military project back in 1969. It was only until 1989 that Tim Berners-Lee created what we now know as the World Wide Web (WWW).  

Web design and development is a term that is used to describe how an online business can create their own website from scratch or through updating existing sites. This blog post will explore what web design and development entails, who does it, why you should consider using web designers, like Agency Partner Interactive, and how they help your business grow both on and offline. 

Web design and web development rely on two different factors: web designers focus their efforts towards the look of a website, whereas web developers work with coding languages to produce websites that are interactive and targeted to specific audiences. Web designers take into consideration what colors best represent your brand or business, how customers should navigate around the site, where they should be directed, how they should respond to certain stimuli on the web page, and what information is most important. 

The web designers at Agency Partner Interactive are experienced in creating websites for a range of different types of businesses including restaurants, lawyers/solicitors, small business owners, or even doctors if that’s what your company does.  

What is Web Design? 

Web design refers to the design of websites on the internet. It is the process of creating web pages and their visual elements. Typically, web design is done by a web designer who will use various graphics software to create images, logos, and buttons for a website. A good website design is easy to use and web designers should always keep their target audience in mind. 

Web design is not just about images and colors – web designers must also take into consideration the user experience of a website. The goal is to create an easy-to-use, yet visually appealing web page that will attract visitors and encourage them to visit again.  

A web designer also focuses on the site being responsive and accessible on multiple devices. A website that is only designed for a computer, will not look great on a mobile device. A great web designer will keep this in mind as they’re building a website. 

The web developer will then take these designs and turn them into a functioning website by adding text, coding HTML and CSS, and ensuring that everything works perfectly.  

What is Web Development? 

Web development is the process of creating web applications and websites. A web developer will use various coding languages to create web pages that are interactive and can be used by a wide range of people. Web developers take the websites designed by the website designers and make them come to life.  

Web development is the process of transforming web pages from a designer’s mockups or wireframes into fully functional web applications. The main role of web developers is to turn designs created by web designers and other team members as per client requirements, into reality on the web. 

Web developers typically use PHP, Ruby on Rails, Python, or ASP. NET to code web pages. They must also ensure that websites are responsive and work on all devices, from smartphones to desktop computers.  

Web development is a complex process, but it is essential for any business that wants to create an online presence. A good web developer will be able to create a website that looks great and functions perfectly – this is the web design process in a nutshell. 

Web designers work with web developers to create websites that are both aesthetically pleasing and easy to use. If you have ever used Google, visited Facebook, or checked your emails on Outlook then you have experienced web development first hand!  

A web designer is not the same thing as a web developer – they must work together to create a website that is perfect for your business. If you’re looking for a new website or want to update your current site, then be sure to contact Agency Partner Interactive. We are web design and web development experts and can help take your business to the next level. 

Why Web Design and Development is Important 

Web design and web development are important for any business that wants to create an online presence. A website is the first impression that a customer will have of your company, so it is essential to make sure it looks good and functions perfectly.  

In addition, a well-designed website can help you attract more customers and increase sales. Web designers and developers must work together to create a beautiful and functional website.  

Finding the Right Web Design and Development Team 

When it comes to web design and development, it is important to find a team that you can trust. The team at Agency Partner Interactive has over 15 years of experience in the web design and web development industry.  

We have worked with a wide range of businesses, from small business owners to restaurants, doctors, and lawyers/solicitors. It’s important to hire experienced web designers and developers who are used to working together. Our web design and web development team will work with you to create a website that is perfect for your business.  

We are passionate about web design, web development, social media marketingsearch engine optimization (SEO), conversion rate optimization (CRO) – basically any tactic you need to grow your company online! 

If you are looking for a new website or want to update your existing site, then you should consider working with a web design and development agency like Agency Partner Interactive. We can help you create the perfect website for your business, no matter what it may be. 

Contact us for a free quote and learn why businesses just like yours trust Agency Partner Interactive to build their web presence. 

brand-building-strategy

Brand Building: Is Web Design an Effective Marketing Strategy?

Expert Tips For Brand Building: Is Web Design an Effective Marketing Strategy?

A great website is the backbone of any marketing strategy. A company’s web design and digital marketing efforts will set them apart from its competition. Web designers can provide companies with a distinct look, which helps to build brand identity and gain more customers. This article discusses how effective web design and digital marketing can be for your business!

Brands large and small spend a lot of time, money, and energy building a great website. And for a good reason. A website can help a business gain more customers, increase revenue, and expand its reach.

The first step in building your brand is understanding how web design works with marketing efforts to achieve the desired result. Digital marketers need to align their marketing efforts with measurable goals and objectives under one strategy.

Many things go into creating a website that will help boost your digital marketing efforts. This includes search engine optimization (SEO), bounce rates, responsiveness, load time, and more.

One of the most important aspects of a great website is its design. If it’s not visually appealing, users will leave your site without taking any other action. In fact, 47 percent of web users say that they judge a company’s credibility based on their website design alone!

Building Your Brand Through Web Design

To build a brand, you have first to understand who your target market is and what they want from your business.

Once you know this information, it’s up to the digital marketers of a company to come up with creative ways that will help their web design stand out among competitors in the industry. This includes using great colors, images, and UI/UX design.

Using professional web designers and digital marketers to help make sure your website is aesthetically appealing and able to convert visitors into customers is a great idea.

By using web design as an effective marketing strategy, companies can build their brand by becoming recognized as experts in their industry. This will help them gain more customers and increase revenue over time!

User Experience

A poorly designed and maintained website will greatly affect your customer’s experience. A website with a bad user experience will turn off web users, and they won’t want to return or share your site.

If a company’s digital marketing efforts are not cohesive, it can lead to the opposite effect of what was intended — people seeing their brand negatively instead of an authority figure in their industry. This is why load time is the easiest fix on your site.

If you have a lot of videos and images on your site, make sure the resolution is set to medium quality so it doesn’t affect page load time. For example, restaurant web design companies know that users don’t have patience for graphics-heavy online menus and will quickly leave a page that takes too long to open. Building your website with the user experience in mind will build brand loyalty and gain more customers through your web design.

Web Design and SEO

The way a site is designed can affect SEO or search engine optimization. When designing your website, make sure you’re catering to the standards of Google and other large search engines. You want your website to be indexed by their robots and have a proper robot.txt file.

Today, Google uses over 200 signals to determine how a site should rank. And according to Forbes magazine, if your website is not mobile responsive, you will lose out on valuable SEO traffic from people searching the web with their phones! Digital marketers and web designers alike need to understand that search engines have evolved greatly since the early days of the internet and keep up with the trends.

Make sure you’re also following best practices for SEO, as this will help improve your site’s ranking in search engines. This, in turn, will result in more web users finding your way.

Optimizing Your Website for Conversions

If your web design is not optimized for conversions, it won’t help your digital marketing efforts.

Conversions are defined as actions that users take on a website, such as signing up for an email list or buying something from the online store. The more people who convert and interact with your business, the higher you rank in search.

A complex website without an easy way to contact or purchase items will have fewer conversions.

Ensure that all the important information is easy to find on your website and properly formatted for a positive user experience. An easy-to-navigate website with a strong call to action, or CTAs, will perform well. Web designers should always be focused on conversion optimization when creating a website.

Tracking Users on Your Site

Once your website is built, you’ll want to set up tracking to watch what people do on your page. While this might sound creepy, all the information sent to software such as Google Analytics is anonymous.

A great way to check on how your customers interact with your site is by utilizing Hotjar and Crazy Egg programs. These programs allow you to see recordings of people using your website, where they are clicking, and how long they are spending on each page.

By tracking users on your site, you’ll be able to make changes and improvements that will help increase conversions and keep people interacting with your brand.

Website Design Made Easy

If you’re looking for help with your brand, give Agency Partner Interactive a call! We’ve helped brands just like yours build beautiful responsive websites that are SEO friendly and have high conversion rates.

Whether you are an e-commerce brand selling your products online or a home services company, we can help you take your brand to the next level.

For a free quote on website design and digital marketing servicescontact us today!

it-staffing-solutions

IT Staffing Solutions: Scale Your Business Quickly and Easily

Expert Tips For IT Staffing Solutions: Scale Your Business Quickly and Easily

Your business is booming, but now you need more support than your current employees can handle. When looking for IT staff, you can hire someone on your own and hope that they can handle the workload. Or you can go with an IT staffing company that will provide you with the right resources and support when it comes to scaling your business.

IT staffing solutions are perfect for businesses that need to scale quickly and easily. An IT staffing company will have a large pool of resources available so you can find the best fit for your specific needs.

Many have heard of IT staffing but don’t know what it is. IT staffing refers to the process of employing temporary or contract workers who are skilled in information technology systems. This allows for flexibility and scalability in an organization’s IT department. Let’s take a look at some reasons why hiring IT staff can benefit your business!

What is IT Staffing?

IT staffing is the process of contracting your IT staff. This offers not only flexibility for your business but also gives you access to top IT talent from all over the world. You can use onboard a new IT employee or team in record time!

IT staffing services are an excellent way to supplement your company’s IT department. Hiring contract or temporary workers allows for more flexibility than full-time employees without sacrificing the quality of service. Perhaps you’re at the beginning stages of building a team and need some extra bodies to get up and running quickly?

Or maybe your long-term employees are on vacation or out of the office for an extended period of time? IT staffing services can help you cover these gaps without hiring a full-time employee.

Who Needs IT Staffing?

Small businesses, in particular, can benefit from using IT staffing solutions. When your business is just starting, it’s essential to be frugal and efficient with your resources. Hiring contract workers instead of full-time employees is a great way to do this. You can also scale up or down as needed, depending on the demands of your business.

Does your business need a dedicated IT staff to help grow your business? IT staffing solutions can offer a customized solution that fits your business. You’ll have access to the best talent in the industry, and you won’t have to worry about hiring and training a full-time employee.

It can be difficult for businesses to find qualified employees in today’s economy. IT staffing solutions offer a great way to get access to top talent without having to go through the hassle of recruiting and interviewing.

How do I get IT Staffing?

If you’re interested in IT staffing solutions for your business, the first step is to contact an IT staffing agency. They will work with you to assess your needs and find the perfect fit for your company. You can also browse through their database of qualified candidates to find the best talent for your specific project or role.

Finding an IT Staffing Agency

The first thing to look for when finding the right IT staffing agency for your business is to make sure they have a good reputation. Ask around and do your research to find an agency you can trust.

Agency Partner Interactive has been offering IT staffing solutions for businesses just like yours. We have access to top IT talent across all industries. We understand the intricacies of hiring for different positions and projects, so you can trust us to find exactly what your business needs!

To learn more about our IT staffing solutions or any of our other services, contact an Agency Partner Interactive representative today. A member of our team will work with you. The next thing to look for is experience. Ensure the staffing agency has to experience in the IT industry and knows how to properly screen and assess candidates.

The next thing to look for is experience. When finding the right IT staffing agency, you want to ensure they are experienced in finding top IT talent. This is extremely important because you want to ensure the agency can find quality workers that will fit your specific needs.

The last thing to look for is an agency that offers a wide range of services. This way, you’ll be able to get all of your IT staffing needs met by one company.

Agency Partner Interactive offers a wide range of services and has experience staffing companies of all types. We understand what it takes to find quality workers that fit your needs, and we’ll work with you every step of the way.

Contact an Agency Partner Interactive representative today if you’re interested in IT staffing solutions for your business! We’d love to help you get started on a long-term project or temporary role so that you can scale your business quickly and easily!

Getting Started with IT Staffing

Now that you’ve found a good IT staffing agency, it’s time to hire some employees! Here are a few tips to help you get started:

– Make sure the agency has good references before hiring any workers.

– Go over their resumes and assess which candidates would be best for your specific project or role.

– If it’s a long-term assignment, you may want to have them sign an NDA so that they can’t share any sensitive information.

– After you have chosen a candidate, contact the agency so they can handle all of the paperwork and background checks for you!

If your business is looking to hire an IT worker or team, reach out to us today at Agency Partner Interactive! Our experienced teams will help find top talent that fits your unique needs.

mobile-app-development

Your Ultimate Guide to Mobile App Development in 2022

Expert Tips For Your Ultimate Guide to Mobile App Development in 2022

Mobile app development is no longer just for the big players. It’s time to stop thinking of mobile apps as a luxury and start thinking of them as integral to your business strategy. If you’re reading this blog post, it means that you are probably starting to think about mobile app development. 

You should be!

This article will provide you with some insights on what trends we see coming in 2022, so you can plan accordingly.

What is Mobile App Development

Mobile app development is developing mobile applications for smart devices, such as smartphones and tablets. Mobile apps are designed to run on your smartphone or tablet device. They are usually developed with a specific end-user in mind, focusing on what makes them unique compared to other platforms.

The most common mobile app stores are the Apple App Store and the Google Play store. Apps are built using different programming languages, including Java, Swift, Dart, C#, and HTML 5.

Why is Mobile App Development Important?

Mobile app development is important because it allows businesses to create custom mobile applications to help them achieve their specific goals. For example, a business might want to develop a mobile app that helps customers make purchases or access information about their accounts.

Mobile apps can also be used to collect customer data, which can improve marketing efforts and create a more personalized experience for customers. Mobile apps are projected to generate $693 billion in revenue for 2021 from app stores, in-app purchases, and in-app advertising.

What is a Mobile App?

A mobile app is a software application that runs on your smartphone or tablet device, allowing you to easily access information from various services right in front of you, no matter where you are. This means that it can be used for business and personal use case scenarios. An average smartphone user spends 35 hours per month using mobile apps. Apps like TikTok are set to have a revenue of over $2.3 billion dollars in 2021.

What’s New?

This article looks at the latest mobile app development trends in 2022. Here are some of the things you can expect for your business to have an advantage over others:

Blockchain Technology

While blockchain used to be synonymous with cryptocurrency and anonymous transactions, it can be used for decentralized data storage. Each record has a timestamp and unique hash value that cannot be altered without changing all subsequent blocks.

This can be helpful when protecting user data and preventing data breaches. Apps backed by blockchain technology are end-to-end encrypted, meaning no one can access them without having specific encryption keys. With the rise of NFTs (non-fungible tokens), we expect blockchain to be a big player in 2022.

Touchless UI

Apps that utilize other input methods, such as voice and gesture control, are becoming more popular. We predict that there will be a surge in the use of touchless user interfaces (UI), which allow users to interact with apps using natural gestures and speech.

There is a strong use case for voice applications, especially with Google Assistant and Amazon Alexa becoming more popular than ever before. This is great news if you own an Alexa or Google Home.

Augmented Reality

While augmented reality, AR, has been around for some time, it is now being used in apps at an increased rate. This trend will continue to increase over the next few years as AR becomes more mainstream and better integrated into mobile devices. Sellers, for example, can utilize AR to show how their products will look on a customer or in a customer’s home. We expect AR to become more popular in 2022, offering users a more personalized experience.

Machine Learning / AI

As AI technology continues to improve, machine learning will become a more significant part of daily life for many people worldwide. Machine learning helps computers learn and adapt to new information, while AI can complete tasks without requiring any instructions. Both machine learning and AI can be used in mobile apps for a variety of use cases such as:

  • recommending content based on your interests, likes, and dislikes
  • understanding user behavior better than ever before so brands can offer them more personalized experiences
  • facial recognition for added protection in mobile apps

5G

We expect the rollout of fifth-generation, or “5G,” wireless technology, also known as “the internet of things,” to impact mobile app development in 2022 significantly. This is because it will allow for faster download and upload speeds, which means that more data can be processed quickly without any lag time.

Wearables

Wearables, such as the Apple Watch and Fitbit, are becoming more popular each year. This presents a unique opportunity for mobile app developers to create apps that can be used on these devices. In 2022, we predict that even more wearable devices will be released on the market, so it’s essential to think about how your app will integrate and work with this kind of tech.

VR

With Facebook’s announcement of the Metaverse, we expect VR or virtual reality to play a significant role in 2022. VR allows users to experience digital environments and interact with them as if they were there. This can be used for a variety of purposes, such as:

  • education: giving students the ability to explore different parts of the world without leaving their classroom 
  • entertainment: immersing users in new and exciting worlds
  • business: training employees in new scenarios
  • medicine: allowing doctors to practice difficult procedures before ever touching a real patient

VR can be used for entertainment, but it is also the next computing platform. There are many ways that VR will benefit mobile app development in 2022 and beyond.

Are You Ready for 2022?

Here at Agency Partner Interactive, we are excited for what the future holds. We know that mobile app development is constantly changing, and we want to help you reach your business goals in 2022 and beyond!

If you’re thinking about developing an app but aren’t sure where to start, contact us today!

video-animation-apps

The 10 Best Animation Apps For Making Eye-Catching Videos

Expert Tips For The 10 Best Animation Apps For Making Eye-Catching Videos

Here at Agency Partner Interactive, we are bullish on video. We all know the marketing power behind video marketing. It’s a powerful tool that can be used by any size business to connect with their customers and prospects in an emotional way, and it is one of the most shared types of content on social media. But, this doesn’t mean you have to hire a production company or spend thousands on professional-level equipment to make high-quality videos for your marketing campaigns. There are plenty of animation apps available today that give you the ability to create eye-catching marketing videos without having to break the bank!

In fact, marketing videos don’t have to be perfect. They just need to get your point across and connect with your target audience in a way that is authentic and relatable. No one wants an overly produced video where someone looks like they are reading straight from a teleprompter. People want authenticity!

There are so many video platforms out there, how do you know which one to use? What’s the best marketing video animation app out there? We have a list of ten marketing video animation apps that will help you create high-quality marketing videos for your business.

From Adobe Spark to Flipaclip, we break down each marketing video animation app and share why it is great for any size company or agency looking to add videos into their marketing deck.

Adobe Spark

If you’re in marketing, there is no doubt you know the powerhouse that is Adobe. Adobe Spark is one of the marketing video animation apps that is part of Adobe’s family. With this marketing app, you can create graphics and marketing videos for your business or brand without needing to know how to use complicated software like Photoshop. It has templates built-in already so all you have to do is choose one, or start from scratch, upload images/videos from your computer, and you’re done!

Adobe Spark has a free version, as well as a premium version starting at $9.99 per month.

Canva

Canva is a great marketing video animation app for creating designs and graphics. It is also free to use, which makes it perfect for small businesses or those on a tight budget. With over 600 templates to choose from and easy drag-and-drop tools, you can create any kind of marketing graphic or video you need without having to hire a designer. With tons of templates, you’re bound to find a design that works for your business, or you can build one from scratch.

Canva has a free version and a pro version for $119.99 per year or $12.99 per month.

Flipaclip

If you like the style of old-school animation or flipbooks, Fliipaclip is a great choice for you! It is a marketing video animation app that allows you to create frame-by-frame animations on your phone. All you have to do is upload some images, or draw them in the app, then share it on your page as a Gif or video!

Flipaclip is available for free via your favorite app store, but has premium features available as well.

PicsArtAA

PicsArt is a marketing video animation app that allows you to do more than just animate. With PicsArt, you can also add text, filters, and stickers to your videos for extra pizzazz! Create your own animated emojis using the Emoji Me feature.

PicsArt is free to download but does have in-app purchases.

Animation Desk

Animation Desk is another marketing video that utilizes frame-to-frame animations. It is available for both Android and iOS devices. This marketing video animation app has a wide variety of features, such as the ability to add sound effects and music, create storyboards, and even collaborate with other animators!

Animation Desk is available for free on iOS and Windows 10 but has a premium subscription as well.

Animoto

Animoto is a cloud-based video creation app that you might be familiar with. It allows anyone to create marketing videos within minutes! With Animoto, all you have to do is select from one of their many templates, upload some images and/or videos, then pick the style of music for your marketing video. You can also change up font styles to match your brand!

Animoto has a free standard and their basic plan starts at as little as $96 a year or $16 a month.

Powtoon

Powtoon is another marketing video animation app that allows you to create animated marketing videos without the need for expensive software. With Powtoon, you can select pre-built templates of animated characters or video templates, backgrounds, props, and much more. Upload your own voice-over and background music for a great marketing video.

Powtoon is free for personal use but has premium subscriptions starting at $228 a year.

Stop Motion Studio

Stop Motion Studio is a marketing video animation app that allows you to create marketing videos using stop motion. It has a frame-by-frame editor with tools for animating objects and backgrounds, as well as multi-layered soundtracks!

Stop Motion Studio can be downloaded on iOS devices free of charge but does have some premium features available.

Blender

Blender is a marketing video animation app that can be used to create both still and animated graphics. It offers an expansive library of materials, textures, and models to use in your marketing videos. With Blender, you can create incredible 3D CG videos. You can also create your own using the built-in tools Blender has to offer!

Blender is 100% free for any purpose, but consider donating if you enjoy the software!

Animate it!

Animate it! is a marketing video animation app that offers a wide variety of features for creating your own marketing videos. With Animate it!, you can create storyboards, animate characters, and props, add sound effects and music, and so much more!

Animate it! is available for purchase on the App Store for $14.

If you’ve tested these apps and need some more support creating stunning marketing videos, contact Agency Partner Interactive today! We have marketing video experts who can help you create the best marketing videos for your business. Contact us or call us today!

linkedin-business

How to Market with LinkedIn: Tips and Tricks

Expert Tips For How to Market with LinkedIn: Tips and Tricks

LinkedIn is a social media platform for professionals, and it’s one of the most powerful tools in B2B marketing. Linkedin has powerful targeting tools that allow you to reach exactly who you want to market to. This blog post will go over ways to use Linkedin as a marketing tool and help your business grow!

Set Up Your Profile

The best way to start marketing on LinkedIn is to be on LinkedIn! Make sure your profile is complete and up-to-date. This will give people a good idea of what you do and how to reach you.

Make sure to keep your profile up-to-date with any achievements, certifications, and courses you have taken. Linkedin is a social media platform for professionals, so it’s essential to have your profile set up as well as your business page!

Set Up Your Page

This will be the face of your business on LinkedIn. Linkedin is a platform for professionals, so it’s essential to make sure your company page looks professional. Linkedin has an easy-to-use design tool where you can customize the look of your LinkedIn page! Make sure to include information about your business, recent news or promotions that are going on, and all contact information. Linking out to your website and blogs are a great way to gain more organic traffic to your site.

Define Your Audience

We talk about defining your audience a lot at Agency Partner Interactive because it’s one of the most important steps! LinkedIn offers powerful targeting that allows you to reach people based on their job title, industry, company size, and more. Linkedin is one of the best platforms for B2B marketing because it allows businesses to target people looking for and can benefit from your services.

Build Your Network

One of the most powerful features of Linkedin is who you can connect with on Linkedin. Linkedin also has groups you can join depending on your business type or location! This will allow you to build a community of customers that may have had similar interests as well! Consider adding connections with people who are your ideal audience. Adding more people will grow your organic reach!

Create Content

LinkedIn is a great place to share content! You can share articles, infographics, videos, and more. Please make sure the content you’re sharing is high-quality and relevant to your audience. LinkedIn also has a feature that allows you to publish long-form posts on their site. This will let you go in-depth and get more detailed than you would on other platforms.

Make Sure Your Page is Searchable

If someone can’t find your profile or business via search, they won’t be able to engage with you. Make sure you have keywords in your profile relevant to your audience. Linkedin has a great tool that can help you optimize your Linkedin for search! If you have employees, make sure their profiles are up-to-date and linked to your page.

Take Advantage of Analytics

One of the best features Linkedin offers is analytics. This will show you who’s been visiting your page, what they’ve engaged with most on social media, and much more. Linkedin will also show you who is engaging with your posts and how to reach them! Linkedin shares this information to give B2B marketers a leg up and to be able to target more effectively.

Congrats, If you’ve made it this far through the article…you’re doing great! Linkedin offers so many powerful tools for B2B marketing that can help any business market better using their platform. 

Use Media to Improve Engagement

LinkedIn offers many different types of media, and all allow you to engage with your target audience better. Linkedin will enable users to share images and videos directly on Linkedin! Who doesn’t love a beautiful photo or fun video? This is great for B2B marketing because it will help content go viral more efficiently than just text-based posts.

Increase Your Reach

One way to increase the reach and followers of your LinkedIn page is to add a Follow button to your website. This will allow website visitors to follow your Linkedin page without having to leave your site! You can also embed Linkedin posts on your website, which is a great way to keep followers updated on what’s going on with your company.

LinkedIn is a powerful social media platform for businesses of all sizes! Ensure you’re taking advantage of all the features, as most of them are free to use.

Highlight Great Performing Content

Remember the analytics tools we talked about? Linkedin will show you which content is viewed, commented on, and shared the most. Linkedin shares this information to help BtoB marketers better market their business! You can take advantage of this by boosting your top-performing content to get more views on this post and your page.

Target Your Audience with Paid Ads

The advanced targeting that LinkedIn offers is perfect for advertisers. LinkedIn allows you to target people based on their job title, company size, and more. LinkedIn is great for BtoB marketing because it will enable businesses to target people looking for and can benefit from your services!

We’ve found that offering eBooks or WhitePages perform well on LinkedIn. Consider creating a document that you can share with your leads in exchange for their information.

Ready to Get Started?

If you’re ready to level up with LinkedIn marketing, consider partnering with an agency with proven LinkedIn results. Agency Partner Interactive is a digital marketing agency that specializes in Linkedin marketing. We have years of experience helping businesses reach their target audience and generate leads.

If you’re a B2B company looking to boost your lead generation, give us a call today! We can help you get more leads and get a better ROAS (return on ad spend).

Want to learn more about B2B marketing?

Check out these articles:

What is B2B Marketing: Definition, Strategy, & Trends

What is B2B Lead Generation

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

social-media-services

8 Social Media Services That Agencies Should Offer Clients

Expert Tips For 8 Social Media Services That Agencies Should Offer Clients

Less than a single generation was all the time it took for social media to go from a place for electronically exchanging information and virtual community to a crucial modern marketing tool that’s fundamentally changed the future of the entire industry. Marketing and advertising agencies have smartly responded by adding social media services, but which ones should a company look for when shopping around for the right agency to trust with their business? We’ve gathered our top 8 here…

  1. Platform-specific social media services

They might all be social media platforms, but they also have very different best practices sets. Did you know that Instagram will be far less likely to push your video to your audience if a reel you post there has a watermark from another platform? Or that the lifespan of a post on Facebook is only 5-6 hours? Agency experts will know how to maximize efforts with each platform they specialize in.

They also can help advise you on which platforms you should focus on. Don’t just go wherever is new or most popular – go where your audience/customers are! For example, if you’re a B2C company, don’t expect to see much sales ROI from a LinkedIn account. How about your audience’s demographics? Approximately only 14.8% of Pinterest users are male, and the average age of users on the platform is 40, BUT the age range of active ‘pinners’ skews younger. Platform-specific information like that in the hands of the right social media services company can be a hugely powerful tool to ensure a company’s social success!

  1. Strategy planning

Would you start a road trip without having figured out your route first? Unless you’ve taken up van life, probably not. An agency should help strategize the best route for achieving professional goals as efficiently as possible. A detailed plan can be custom-built around many elements like audience research, niche analysis, keyword study, set content pillars, paid vs. organic ad strategy, content calendar structuring, repurposing know-how, and so on. Services for social media marketing should speak to every piece of this ever-changing puzzle.

  1. Account/profile creation and branding

Signing up for a social account is easy, but factor in the right profile image to hook a casual peruser. Is your bio optimized for searchable keywords and conveying a clear message about who and what you are as a company? If you’re a retail store, do you know how to link to and integrate your product? Platforms like Pinterest and Instagram have developed features that allow users to buy directly from your business’ social account, so it’s vitally important for an agency to know how to keep the buying process as efficient as possible for your prospective customers!

  1. Content creation

What’s social media without content? Creation is certainly a unique skill set and one that can also be platform-specific. It can entail graphic design, video editing, music pairing, scriptwriting, storyboarding, caption, and CTA crafting, all requiring alignment with that strategic planning. That’s not to mention the plethora of content creation apps on the market today. It can take weeks to master even one; an agency with this service should know exactly which app is best for a project’s needs and be ready to prove it!

  1. Content publishing 

While we wouldn’t say, the act itself is complex, keeping up with it definitely can be. If anything goes wrong in the posting, be it a system error or human error, it can take a business owner’s valuable time to assess and sort the issue. Having multiple accounts to manage can confuse which content types are supposed to go to which platform. Sometimes pre-planned posts can end up not going according to plan when they clash with unexpected real-world events. Avoid appearing tone-deaf by keeping someone assigned to publishing management.

  1. Research and analysis

Success doesn’t just happen; it takes a lot of time and a lot of preparedness: keyword and hashtag research. Let a full-service social media marketing agency like Agency Partner take care of all that while you run your actual business! Competitor audit, influencer-partnership research, trend tracking, and that’s just for starters.

  1. Education and consulting

Social media for personal use is different from business use, which isn’t always intuitive. It can be hard to find the right balance between professional and relatable, and that’s where education and consultation come into play. You’ll set yourself up for the best long-term success by having someone(s) to teach you at least the basics of this hugely important marketing style, even if you don’t intend ever to be running it yourself.

  1. Community management

So, your posts are gaining you lots of comments and DMs and taggings? Congrats! Now comes typically the most time-consuming part of the process – managing the community you’re building. Make sure to look for social media engagement services. It’s crucial to engage back with users reaching out to you. Just hearting their comment on your latest post is a small gesture that can make all the difference in relationship building with your audience. Thank your community when they create and tag you in user-generated content (UGC), and repost them where appropriate! Especially important if those messages and DMs are about customer service issues, you need someone skilled in managing that sort of issue in a professional, ‘brand voice’-y way. No gesture within your community should go unacknowledged! 

Agency Partner Interactive is your first and last step in finding the right agency that offers you all 8 social media marketing services. Ready to take your company’s social media to the next level? Have you got any questions first? Let’s talk! Call our team at 214-609-1662 or send us a message to get started today!

b2b-business-marketing

What Is B2B Marketing: Definition, Strategy, and Trends

Expert Tips For What Is B2B Marketing: Definition, Strategy, and Trends

There are many different kinds of businesses and just as many terms to match! Like B2B, business to business, B2C, business to consumer, and SAAS, subscription as a service. Today, we will focus on B2B and what makes this kind of marketing different from other businesses, giving you best practices, trends, and strategies to use for your own business. If you’ve wanted to grow your B2B marketing for your company, you’re in the right place!

What is B2B?

A B2B or business-to-business company is one that sells its products or services directly to other businesses or organizations, not the general public. Services like Office 365, Salesforce, SugarCRM, and others are examples of SAAS companies that are B2B. Many organizations operate under both the B2B and B2C umbrellas.

Any individual(s) with control or influence on purchasing decisions is the target audience for B2B marketing efforts. This can range from low-level researchers to the C suite.

What is B2B Marketing?

Marketing your B2B business is different than marketing for a B2C business. When looking at content, B2B is going to be more informational-based. It doesn’t have to be boring, but it is typically more focused on the services you offer and value for clients or members rather than selling a product immediately with catchy headlines.

Most decision-makers are focused on the bottom line and are trying to get the most ROI or return on investment they can. It’s essential to give as much data as possible and provide as many services as you can to show the value in your company.

Creating Your B2B Marketing Strategy

Customers and even attention are in high demand. A thorough B2B strategy that results in success necessitates careful planning, execution, and management. Here’s a high-level summary of how B2B businesses distinguish themselves in a crowded market:

Develop a Vision:

The first step is to develop a clear business vision. You need to identify what you want your company’s future to look like and the role that social media, content marketing, etc., can play in achieving this goal.

Define Your Market:

Who is your ideal client? Who would benefit the most from your business? What are their demographic traits? Where do they live online and in the real world? Who are the decision markers? These are all things you want to consider as you start figuring out your place in the market.

Identify the Best B2B Marketing Channels:

Once you’ve defined your market, it’s time to start thinking about what channels will work best for marketing.

The good news is that there are many options available these days, and the choice of which one(s) to use largely depends on how much budget you have, where your ideal clients live online (and offline).

  • Where do they spend their time online? 
  • What questions are they asking search engines? 
  • Which social media networks do they prefer? 
  • How can you fill opportunity gaps that your competitors are leaving open?
  • What industry events do they attend?

Create Assets and Run Ads:

Once you’ve figured out the best platforms to reach your customer, it’s time to create some ads! Find out what message you want to send to your customer. What will resonate best with them? What will they be most interested in? What do you want them to think or feel when they see your ad? Create engaging ads that are informative, not sales. You’re looking for value-add here rather than someone clicking on an ad just because it looks interesting.

Optimize and Learn

Once you’ve started your ads and your marketing strategy, it’s time to take a look at results and learn from what you’ve done. Which leads or customers came from which channel? What ad performed the best and why? How did these ads impact your overall marketing strategy and business goals? Look for ways to improve and look at new opportunities continuously. A well-performing B2B marketing strategy will need this less often, but when it’s just started, you’ll need to do it a lot.

Types of B2B Marketing

There are many types of b-to-b marketing strategies and campaigns, but they all can be broken down into four main categories: Blogs, search, social media, white pages/eBooks, email, and videos.

Blogs: Blogs are a great way to get in-depth and detailed with your company’s expertise. Blogs allow you to create more educational content than sales, but it takes time and planning to do this well. The best B2B blogs are at least 1000 words.

Search: SEO, or search engine optimization, is a very popular b-to-b marketing channel. This channel allows businesses to get in front of their ideal customer at the exact time they’re looking for a certain service or product. Google and Bing change their algorithms a lot, so it’s essential to stay up-to-date on search trends and best practices.

Social Media: Social media is a powerful B2B marketing channel because, as we know, most business transactions start with some research phase – typically online – where your ideal customer will be looking for you or someone like you. Paid and organic social media channels are both valuable when it comes to B2B marketing.

White Pages/eBooks: eBooks and white pages offer a way for B2B services providers and companies to get in front of their ideal customer with targeted, relevant information that they’re very likely looking for at just the right time. These are often used for lead generation and can be a very inexpensive way to reach your customer.

Email: Email is the linchpin of all B2B marketing strategies, especially for lead generation and nurturing campaigns. Emails are most often used for sending eBooks or white pages and communicating with prospects throughout their buying journey from awareness through purchase.

Videos: Videos can be a great way to introduce your company and its unique selling proposition (USP) while educating about the pain points of problems you solve. B2B companies often use whiteboard videos, live video streaming, or recorded webinars for this purpose.

Ready to Up Your B2B Marketing Game?

If you’re looking to improve your B2B marketing, consider contacting an agency. Agency Partner Interactive is a digital marketing agency that specializes in B2B marketing strategies.

For more info, read our Ultimate Guide to B2B Marketing here and contact Agency Partner Interactive for a free quote and personalized strategy for your business.

corporate-branding

What Does Your Company Brand Stand For?

Expert Tips For What Does Your Company Brand Stand For?

Defining your corporate identity will provide considerable benefits. This article explores the key steps and strategies that should be considered to achieve this goal.

Businesses understand how to define the products or services that they sell. Take Apple as an example. The tech brand has made a fortune by successfully positioning its products as minimal, stylish, and innovative. Even when they’re not constantly reaching these goals, customers still purchase products based on the assumptions that they have these traits.

In contrast, defining corporate identity can be a far more complex conundrum. Defining corporate identity requires a business to answer two key questions:

“Who are we, and where do we fit in the market?”

It’s not just essential to answer this question for a buying target audience. Other audiences care about this answer, too, including shareholders and employees.

Defining your corporate brand and understanding what your company stands for will provide significant benefits.

It can provide a company with the right competitive advantage. If a business understands what the brand stands for, it will know how well they are positioned against rivals. It provides purpose and direction for that business as a whole.

A corporate identity will also ensure successful levels of growth because businesses will find it easier to recruit new employees. They will understand how to attract the best recruits while ensuring that the business’s reputation as a whole is protected. 

Elements Of A Corporate Identity

Your corporate identity is formed from numerous elements such as:

  • Design – This includes assets that ensure a business is unique and stands out from competitors.  
  • Communication – How information is passed to different stakeholders and employees.  
  • Behavior – How the business reflects the core values, brand promise, and brand philosophy.

Understanding Your Corporate Identity And What Your Brand Stands For

Various models are used to assess the corporate identity and the brand position of the company. One example is the HBR Corporate Identity Matrix. This matrix postulates that there are internal and external elements that shape the corporate identity of a business. Furthermore, some features effectively bridge these two different groups.

Theoretically, using the matrix could allow you to understand whether the business identity is clear and where improvements should be made to ensure that your identity provides the right benefits.

Internal Elements

The main eternal elements of corporate brand identity are the vision and mission of the company and the culture. This also includes the capabilities of the company or what it can bring to the table that separates them from other companies and organizations

External Elements

These elements relate to how the business wants or needs to be perceived by stakeholders outside the company. Factors such as value proposition and the positioning of the business must be considered here.

Bridging Elements

The bridging elements are some of those that we have already discussed, including:

  • How the brand communicates 
  • What it stands for 
  • The values that underlie promises made to the customers

These concepts form the core of the brand identity, and they should be represented by simple phrases that summarise the intentions and the positioning of the business.

How Can The Matrix Help You Understand Your Brand Identity

According to HBR, the Corporate Brand Identity Matrix can be used by an individual or team to reveal whether a company’s identity is correctly integrated.

Overall, there are nine different elements within the matrix. HBR suggests that business teams can start by formulating answers to any of the questions within the matrix, including:

  • What is our intended position in the market?
  • What are our key offerings?
  • What attitudes shape how we work and behave?

The organization claims that if companies provide concise, straightforward, authentic, and timeless answers to the questions within the matrix, they will clearly understand whether their identity is integrated effectively.

Past Successes

HBR suggests that many businesses have already found success by using the Matrix. When Volvo was decentralized in 2016, the organization was left in a difficult and somewhat risky position. The business’s identity was no longer clearly defined, so the people within organizations were unsure how to best provide strategic support to “daughter” brands of the business. This led to issues with describing the brand through both marketings as well as investor communications.

Using the matrix, HBR was able to help Volvo clarify its position, strengthen its brand identity on the market and ensure that it could communicate effectively with all the critical stakeholders of the business.

Other organizations have seen similar successes after taking a deep dive into the stance of their respective brands. For instance, Cargotech, a significant player in the cargo handling industry, was able to use the tool to effectively bring three daughter brands together with a “one company” approach.

A Starting Step

It’s important to note that using a tool like the HBR matrix is only the beginning when improving your brand position and clarifying your corporate identity. Once corporate teams understand the identity, the legitimacy must be tested often with internal surveys. If the validity is confirmed, it’s then essential to ensure that every team member understands the brand identity and is working or communicating within these new guidelines.

Taking these measures will ensure that a business succeeds in achieving cohesiveness. It will ensure that everyone within an organization represents the business in the same way with each interaction. Whether they are interacting with stakeholders, clients, or customers, the corporate identity should be upheld.

The right corporate identity can also provide authority on the market and position your business as a leader within a highly competitive industry. This is possible through the right:

  • Action
  • Communication  
  • Design

The profound benefits of understanding and maintaining your corporate identity should now be clear, and tools such as HBRs Corporate Brand Identity Matrix can be vital to achieving these goals.

To gain a deeper understanding and expert support with the branding of your corporate enterprise, contact Agency Partner today. Our dedicated, experienced team is ready to assist you with your brand goals and help elevate your business in your respected industry.

web-development-services

What are the Most Common Web Development Services?

Expert Tips For What are the Most Common Web Development Services?

If your company or idea isn’t online, it doesn’t exist.  

That is why, regardless of their size, businesses of all types rely on web development services. Web development services are popular and common among organizations of all sizes, from multinational corporations to tiny startups. There are several web development solutions to pick from, depending on your unique product needs and budget. A well-designed website or web application can be a valuable marketing tool as well as an efficient way to manage information. Using an experienced web development team can reimagine your business and give you a competitive edge in today’s online marketplace. 

There are several web development services that businesses may use to design and build a website or web application. Custom web applications, eCommerce platforms, full-stack development, CMS —there is no set formula for what your company needs in an online presence. It is all dependent on your business needs. 

Here are some of the most common web development services you can use to achieve your goals:  

Full-Stack Web Development 

Both back-end and front-end development are included in full-stack web development. This sort of web design and development service produces a bespoke solution for your company’s needs by planning, developing, and hosting the website. 

Full-Stack developers are some of the most experienced and talented engineers you can find. They are capable of not only creating web applications but also helping with the hosting and maintenance of your web development projects. Full-stack web development companies have the knowledge to create a custom web solution. In addition to HTML and CSS, this type of development includes: 

  • Program a browser (like using JavaScript, jQuery, Angular, or Vue) 
  • Program a server (like using PHP, ASP, Python, or Node) 
  • Program a database (like using SQL, SQLite, or MongoDB) 

The most common full stacks are: 

  • LAMP stack: JavaScript – Linux – Apache – MySQL – PHP 
  • LEMP stack: JavaScript – Linux – Nginx – MySQL – PHP 
  • MEAN stack: JavaScript – MongoDB – Express – AngularJS – Node.js 
  • Django stack: JavaScript – Python – Django – MySQL 
  • Ruby on Rails: JavaScript – Ruby – SQLite – Rails 

Ecommerce Applications

Ecommerce web development is a subset of full-stack web development. It includes both the front and back-end web technologies needed to run an online store. This web development service is geared toward businesses looking to sell products online. Ecommerce web design companies can develop stores from scratch or set up a shopping cart plugin for your existing website. This type of web application goes beyond simply having a shopping cart, but it actually handles inventory, payment processing, product listings, and more!

The most common ecommerce platforms are: 

Custom Web Applications 

Custom web applications are custom web-based solutions for your business needs. Unlike a website, web applications are software elements that run on a web server. They are web-based, but function like traditional desktop applications. You may use a web application every day without even knowing it. 

Some web applications you may already be familiar with include: 

  • Facebook (built on the PHP programming language)  
  • YouTube (built using Python and Django web framework)  
  • Twitter (built using Ruby, Java, C++, etc.)  

Content Management Systems (CMS)  

Content Management Systems are web applications that allow users to update website content through a web browser. CMS services are often used by companies to update web pages quickly without the need for hiring web developers.  

The most common CMS platforms include: 

QA & Testing  

Quality assurance and testing are sometimes the most overlooked web development service. Quality assurance helps web developers ensure that the application they are building works properly.  

Testing web applications and websites, is an important step in web development to make sure your website meets the performance, quality, and usability requirements for your business need before moving forward with any project. Testing can be done both manually or through automated software tools like Selenium – which uses a web driver to control web browsers. 

Web Support and Maintenance 

Once you’ve finished building your website or web application, web support and web maintenance services will help keep it running smoothly. 

Web support is web management that prevents issues from arising in the first place. This includes tasks like training employees to use your web application correctly, monitoring system performance, reviewing logs for errors or security vulnerabilities, etc.  

Web Maintenance ensures a website runs as expected after launch by fixing web issues, making web improvements, updating web content, and more.  

Website support and maintenance usually come in three different types:  

  • Monitoring: web monitoring means you have dedicated professionals monitoring your infrastructure 24/7. Web monitoring is also web security – so your website can detect potential threats and escalate them quickly. 
  • Remediation: this is a type of monitoring that includes issue resolution by trusted developers. 
  • Management: web management includes both web support and web maintenance services that help maintain a healthy, bug-free environment for all of your web applications. This might include tasks like updating software libraries or plugins, patching servers against known vulnerabilities, etc.  

Upgrade Your Online Presence Today 

Ready to take your business online? Whether you have a website and need help maintaining it, or you have an idea for a web application and need help bringing it to life, we can help.  

Hiring an experienced Web Development company will ensure you get the web presence your business needs to succeed. Agency Partner Interactive has years of experience building web applications, eCommerce sites, and websites for companies just like yours. If you can dream it, we can bring it online. 

Located in Plano, TX, Agency Partner Interactive is a web design, digital marketing, and web development company that can help you reach your business goals.  

Contact us today to find out more about our web development services! 

graphic-designer

What Does A Graphic Designer Do?

Expert Tips For What Does A Graphic Designer Do?

So, what does a graphic designer do exactly? Well, they design graphics.

Okay, thanks for reading! Bye!!

I am just kidding.

There’s SO much that graphic designers do.

Graphic designers create visual tools to support a brand’s ideas and messaging that influence and inform consumers. Their handiwork is everywhere you look! As the expression goes, art makes you feel something while the design makes you do something, and graphic designers do both.

A Day in the Life

Also known as visual designers and graphic artists, the particular role of a graphic designer can vary widely depending on the specifics of their project and client. They may craft the overall composition and production design for any media such as advertisements, logos, short-form video, product packaging, social media content, or corporate reports, and that’s just scratching the surface. A pretty general overview of a typical day for a graphic designer looks like… 

Setting the Day’s Workflow 

  • Daily tasks and expectations are established. They may be advised by the client and then assigned by any relevant in-house or agency project manager. It is essential for time management if freelancing. 

Reporting & Updating 

  • Communication is a must about progress updates and any check-ins for feedback on yesterday’s headway. Meetings may be had directly with the client or with project managers. Estimated finish dates will often be determined or updated, and clarification of direction may be needed.  

Research 

  • Many say that true originality no longer exists. There’s nothing unusual about a creator needing some inspiration to get started. Maybe it’s spending some time researching similar projects by other designers or getting some insights into the client’s intended market audience. Take a look at what’s trending lately or look into what’s unique about marketing within the current project’s industry. 

Drafting 

  • Time to put the research to work! Short projects may require rough drafts being ready in a matter of hours, while others may take several versions of proposals as the ideas are fine-tuned.  

Designing 

  • The designer incorporates the specific client-provided brand assets like the brand’s approved typefaces, hex codes for colors, logos, or any other cohesive elements to begin bringing the project to life. Be it Figma or Photoshop or Final Cut Pro, here is where it matters most that a creator knows what software will give them the best, most relevant results. 

Wrapping Up 

  • Has the file been saved and sent back to the client for review? Has a backup copy been made yet? Update the client once more on ETAs also before calling it a day!

Graphic designers utilize an impressive span of knowledge and skills.

A solid graphic designer must understand color theory, psychology, typography, design software, and visual elements and marry it all to each brand’s unique identity. They’ve got to be skilled at consolation and presentation, sales, HTML, analytics, infographics, storyboard creation, design strategy, task flexibility, interpreting aesthetics, cost estimation, font selection, spacing, ad design, photo-editing, proofreading, visual message integration, and everything in between.

This job is anything but simple!

With such a variety of skills, many graphic designers develop into roles like Art Production Manager, Brand Identity Developer, Logo Designer, all the way up to Creative Director; so many more happily stick long term with the job description they love.

Graphic designers combine art with tech.

Through a combination of technology and art, a visual designer’s goal is to enhance a brand’s recognition and ensure their visual message is consistent and accurate, marketing-wise. This usually starts with producing rough illustrations of design ideas, either by hand sketching or in the relevant creative software.

Nowadays, with the prevalence of digital tools, it’s not impossible to lack drawing skills and still be a graphic designer as long as there is a strong artistic eye and a good sense of design elements. Knowing just the basics of pencil sketching can be all you need for noteworthy creations, especially when it comes to graphics in UI/UX design and web development like that of Agency Partner.

Understanding the possibilities and limitations of media, like the responsiveness of an app or the physical material a graphic will be printed on, can make a massive difference in the scope of effective design. Much the same way drawing skills may be helpful but not intrinsic to good graphic design, coding knowledge isn’t a must but can smartly inform an artist’s ideas and ability to collaborate with developers when necessary. Speaking of…

Graphic designers stop, collaborate, and listen.

An intelligent graphic designer often collaborates with teams of programmers, analysts, marketers, copywriters, client executives, and even other visual designers to successfully render their final products. It’s beyond important that a graphic designer carefully listens and prioritizes to understand clients’ objectives and effectively strategize their designs.

While artistic sense and ability are essential, one of the best ways for designers to set themselves apart in this competitive industry is by strengthening client-related soft skills. Learning how to stay attuned to a client’s needs and effectively communicate through every step of the process can be the difference between ‘good’ and ‘great’!

Graphic Designers DON’T…

As important as understanding what a graphic designer does, we also need to understand what is mistaken for falling under their already extensive list of responsibilities. Graphic designers do not decide the brand identity, only how to help visually bring it to life effectively. While they may create stunning visual details within an app, the app layout itself doesn’t entirely fall under their job description. Need a map drafted for a new travel book? Got a marketing presentation due soon? Nope, not a graphic designer’s job either…at least not yet!

Working as a graphic designer can be stressful considering how many different tasks you may have to handle daily and how lightning-fast the industry trends and tools typically evolve. Branding has never been more critical than now, and skilled graphic designers are vital to its success and effectiveness. The graphic design job outlook is pretty rosy, too, with the job market for the position projected to grow 4.2% in the ten years between 2016 and 2026. From print to digital to motion graphics and more, this industry will never go out of style.

content-marketing

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

Expert Tips For 7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

As a part of digital marketing, content is an indispensable tool that can drive engagement, help to convert leads and make your company more visible to a wider range of people. Good content is considered an increasingly valuable asset by digital marketing experts and companies alike, with over 90% of companies surveyed recognizing it as essential.

Of course, with its importance comes one of the potential drawbacks – if we all know the importance of content marketing strategies, it’s harder to gain an advantage. So what can we do to ensure a better shot at a wider market?

Below, we will analyze seven separate content marketing approaches that digital marketing experts practice and explain how they could work for you. These are the tips that the best digital marketing services in Dallas and beyond are adopting for their own clients, and they can be effective for you, too.

Build a collective of contributors

If you have the one perfect content creator on staff, you can be sure of attracting customers who like the kind of content they create – but that doesn’t do a lot to diversify or grow your pool of leads. It simply delivers the same people each time.

That’s good for customer loyalty, but you need more than that. A wider range of content creators from different parts of your business means more diverse subject matter, a shake-up of writing styles, and the chance to do different things.

You can invite guest writers who are experts in different aspects of your business, customers who have been really pleased by your service, and more creators besides – if they have something relevant to say about your industry, the more, the merrier.

Build a content calendar

It’s useful to have a pattern to when content goes up, what type of content you publish, when, and more besides. For instance, you should have a deadline for submissions that allows time for proofing, editing, and integration before a post goes live.

You can give over different days of the week to different aspects of your business – posts about HR issues can go live on Wednesdays, while Friday can be for content about procurement. Repeat visitors will come back more often if they know when to come back – and they’ll start to gain an interest in aspects beyond their own areas of focus before long.

Look for digestible content.

The experts on the best content strategy in Dallas and elsewhere know that a diverse collection of content is the way to go. Sometimes, people will want to read deep dives on specific topics, while other times, they will want something a bit more punchy.

You can repost (with permission) other people’s content, potentially adding your own introduction to highlight the relevance of what those other people have to say. Instead of posting the entirety of their content, you can include the sections that mesh especially well with what you want to say – and then drop a link to their blog to advise readers on where they can hear more.

Give people what they want.

It sounds simple, but it does need some fleshing out as a point, this one. There are many ways to find out what people want to read on your blog, and you should use all of those ways. Look at your own analytics, and see the search terms people have used to find your site. Look at keyword analysis tools, and see what’s popular as a search term in your niche.

With media monitoring tools, you can see what’s a hot topic in your sector right now. And then there are always follow-up posts. If one piece has done very well on your blog before, revisit it and address any potential changes in the topic, answer readers’ questions and develop the theme in a way that drives engagement and leads.

Boost your signal

Once you’ve created and published content, the next thing to promote it for all it’s worth. Tweet about it early in the day – and flag it on Instagram, Facebook, and any other social network you’re on – and then send another tweet related to it in the evening with an “ICYMI” (In Case You Missed It).

Various plugins will automatically Tweet any article you post. However, you may prefer to manually promote new posts on social media as this will allow you to add hashtags, emoji, and anything else that makes your content pop.

Also, if recent events have made any of your content more relevant, call back to it on your social channels – people who are following the trend with interest may become followers of your account.

Spread the word

If your content is good enough, then it may well grace the pages of other outlets beyond your own blog, which is something to embrace. Yes, exclusivity is nice as a way of controlling the way your content is displayed and read.

However, the more people that read it, the better. Suppose it is seen on industry blogs, private forums, and local papers much better. The one thing you must insist on is that your name and business are heavily attached to it when it is published elsewhere. You wrote it, you worked on it, and you should benefit from it in terms of your profile.

Don’t write for you

If you’re a writer, then there are probably times that you piece together bits of content in your head, constructing the guts of a post that sounds snappy and interesting to you. Don’t mistake trying to turn this into a post on your blog because a good post won’t start with a snappy line of content – it starts with an idea.

By all means, if you have a decent turn of phrase in mind, it sums up a moment, or it includes a joke or two that will be well-received by more people than just you, then you can include those throwaway lines. Just don’t build your content around things that have amused you – leave that to Sunday broadsheet columnists. It doesn’t work in digital marketing.

website-speed-optimization

9 Ways to Make Your Website Super Fast

Expert Tips For 9 Ways to Make Your Website Super Fast

If you’ve used the internet at all, ever, then you have at one time, or another found yourself on the end of a slow-loading website. It’s a frustrating process for the end-user, and you’ll have either found your user experience to be dramatically compromised, or you’ll have surfed off somewhere else instead. And if the slow-loading website is your site, please bear in mind that not only will users have done exactly as you would in the situation, but it will have negatively impacted the effectiveness of your SEO. So whatever end of the process you are on, poor website speed will make your life harder.

If you want to avoid this negative impact, you, therefore, need to find a way of having a responsive website and ensuring it stays at the optimum speed for as long as it is in existence. This means knowing the right tricks to prevent lagging, and the following nine pieces of advice are an ideal place to begin.

Don’t use shared hosting

Affordability is a significant advantage of shared hosting. However, that advantage comes with a trade-off, and this is seen most clearly in speed. It is cheaper and faster when you first build a website to host it on shared servers, so that’s what many people do. As your website grows, the available bandwidth stops being enough, and website optimization suffers. If you want things to grow and work cleanly, pay more upfront for VPS or managed to host – potentially through a dedicated WordPress plan – and you’ll see the benefits.

Manage your images

It’s probably not a shock to you to learn that the most data-heavy sections of your website tend to be the images. Do you remember accessing websites over dial-up internet, and how any site with many images would take forever to load? Well, just because we’ve got faster internet, that doesn’t make it any smarter to have many big images. Ask yourself three questions about each image on your website:

  • Does that image need to be on the site? 
  • If so, does it need to be as big as it is? 
  • If so, does it need to be as high-res as it is?

The fastest thing would be to have no images on the site, but it’s understandable if you don’t feel that can work. So make the images you do have as efficient as possible – cut out extraneous space in the images, and compress them if they don’t need to be high-resolution.

Audit your plugins

For WordPress users, plugins can make life much more convenient, but they come at a price for site performance. To make a long story short, they use many files, and therefore a lot of information, to do the jobs they do. And when you carry out a website audit to see what’s holding things up, you’d be surprised how often a plugin is an answer. You can’t avoid them altogether, but you can manage the number you use. If there is a workaround to using a plugin, use the workaround. And if you haven’t seen the benefit of a plugin in the last three months, get rid of it. It isn’t essential.

Study HTTP requests

A primary reason why sites load slowly is that they make too many HTTP requests and/or that the requests they make are too large. Using a speed test tool, you can check each page on your website to see how many requests they are making and how much each of those requests are slowing down your website. Ask yourself if these requests are doing anything essential and whether they could be streamlined to demand less information.

Use minification to optimize CSS and JS files.

Not just minification, but Gzipping, too. These are handy processes that ensure the most efficient operation of CSS and JS on your site. Using the right tools, you can use minification and Gzipping to eliminate unnecessary code and commands on your website and gain an immediate advantage in terms of loading speed and efficiency of the site. There are plenty of tools for your use out there, and the best digital marketing agency will be able to help you with choosing and using the right ones.

Use caching to help repeat visitors

This tip necessitates that you attract repeat visitors to your site because caching isn’t that useful for first-time visitors. But it is worth enabling caching, either in your code or using a plugin (this is one case where a plugin is certainly worth it). If your site enables caching, things like images and other data-heavy elements will only need to load once. On repeat visits, they will be stored and readily appear again to ensure a fast website.

Fewer external scripts

External scripts make HTTP requests, and – you’ve guessed it – this slows down your website. However, some external scripts are generally indispensable. You need to consider which ones are most important to you. Do you need the “Tweet this page” icon? Is the visible visitor count something you can’t live without? No one’s going to tell you to use no external scripts at all, but be critical about their use – if it’s non-essential, is it worth slowing your site down for?

Look at content delivery networks

This is a more advanced tip than others but is worth adopting if you intend for your website to grow and be viewed worldwide. Essentially, a CDN allows requests to your site to be handled by one of a worldwide network of servers – and the nearest server will handle each request. This means that a viewer in Denmark doesn’t need to wait for a server in Texas to be pinged – so things like images, CSS, and other files can be accessed quickly and make a website faster.

Strip out unnecessary or outdated elements regularly

We’ve already talked about critically viewing your images and auditing your plugins. Still, each site merits a full-out Website audit 2-3 times a year to eliminate accumulated residues in the works. Loose pieces of code used for a specific purpose and now are no longer needed, revisions that have been saved for reference, spam comments that Akismet has caught: there’s no need to keep this stuff around. It takes up space and memory, so get rid of it to avoid a slow web page.

Using some combination of the tricks above – and any others that you can think of – it is possible to take a slow-loading website and make it move much faster. You’ll see the benefits in terms of traffic and SEO in no time.

ppc-advertising

7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team.

You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert.

You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want.

Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services.

The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing.

By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams.

This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

social-media-branding

5 Actionable Strategies For Social Media Branding

Expert Tips For 5 Actionable Strategies For Social Media Branding

To succeed in business in 2021, you want to get some critical business strategies right for marketing. Two of these are your branding and your social media strategy.  A branding strategy is not just a logo or a color scheme. Successful branding runs much deeper than that. Your branding is essential because it is your identity and your essence. It is what builds a relationship with you and your potential customers.  Good branding signifies recognition and trust. All successful businesses need strong, consistent, and relatable branding.

Social media is how your brand can reach customers. The channels in which they can identify with your brand and where you can harvest those relationships from simple awareness and recognition to loyal and repeat custom. The power of social media marketing for businesses is not to be underestimated, and if you can get your social media branding right, it will pay dividends to your business. So here are 5 actionable strategies for social media branding.

Develop a user persona

Social media is all about people, and the better you understand people, the better you can design your content and campaigns. A user persona is a fictional representation of a social media user. Developing personas is a common marketing strategy and is fast becoming a popular social media strategy. The actionable step you can take is to develop two to five user personas.

These are social media users to whom you are aiming your content at, your potential customers. Develop them in great detail. Go beyond age and gender and utilize metrics such as what social media channels they are likely to use, at what times, what their income is, where they live, their hobbies, the types of media they respond to, audio, video, or text for example. The more detailed you can be, the better.

Why?

Doing this will help you create content that will appeal to them and allow you to publish it when they are most likely to see it. It will also enable you to develop your branding to align with your identified personas and appeal to them directly.

Develop a tone of voice

Your brand’s tone of voice on social media is fundamental. You will want to develop a tone of voice that is consistent and in keeping with your business. You will want to communicate in a way that resonates with your audience. For example, if you are an educational business that needs respect, you will want your social media content to be professional, grammatically correct, formal, and authoritative.

If you are a fashion retailer aimed at younger audiences, you may want to include emojis in your content and use a playful, fun tone of voice. The actionable steps you can take are to use the personas you have already created, identify the tone of voice that would best target your audience, and think about ways to convey your brand’s tone of voice in the content you create.

For example, will light-hearted GIFs with colloquialism speak best to your personas, or will more formal, knowledgeable text pieces be more appropriate?

Why?

A consistent and well-designed tone of voice will help build trust and understanding with your audience and build authenticity. It will also help to reach the audience you most want to reach by communicating in a way that appeals to them.

Create a sociable brand

If you are going to use social media for your business, you must remember that it is exactly that, social. Social media was created and originally used as a means of socializing. For seeing what friends and family have been up to in a shared space. As time has gone on, brands have got savvy to social media and found a place for themselves and their advertising.

That said, if you want to use social media to advance your business, first and foremost, you have to treat it as a social space. It is a place to engage with potential customers, talk with them, like photos, share posts, and interact. It is not a space to plug advert after advert.

To create a sociable brand, the actionable strategy is using social media to engage with its users, not advertise. Socialize with people you have identified in your user personas using the consistent and relevant tone of voice you identified in step two. Don’t just talk about yourself.

You have to talk about the interests of those you want to attract to draw them in and engage with you. Only when you have started to build a relationship can you start to use this space for advertising. If you feel out of your depth in terms of content creation and creating a sociable brand, consider using some of the best social media services available to either advise you or take over this aspect of your social media branding on your behalf.

Why?

Brands that use social media for advertising only will turn off potential customers. Their content will not add any value to the lives of their customers and will be viewed as unengaging spam that is not worth their time.

Uniform approach

While branding is more than just a logo or an aesthetical identifier having a uniform approach to your visual branding across your social media channels. As always, consistency is paramount, and sticking with the same color palette, fonts, and tone of voice is always advised. You may, of course, want to deviate slightly depending upon the platform to fit the user but don’t stray too far from your brand’s visual essence.

Some actionable strategies are to employ the services of a design agency partner to help design the aesthetics of your social media branding consistently and appealingly to your user personas.

Why?

Consistency will help increase brand awareness and recognition and, in turn, build trust and confidence in your brand.

Metrics

Measuring the effects of your efforts on social media can be difficult, particularly given its subjective nature, but there are means to measure your success. Social media channels offer various insight tools, and you can use these to measure your engagements.

When it comes to social media success, engagement is king, and content is queen. You can use these insights to experiment with the tone of voice, types of content you share, and when you share it to see what is best received by your audience. As a general rule, the more engagement you have, the better received your approach has been.

Actionable strategies include experimenting with the times and days you post your content and the type of content. You can then study the data insights to identify the most successful posts. This will give you a better idea of the types of posts and content that your audience enjoys.

Why?

No one wants to waste time lovingly creating content that isn’t seen or enjoyed by those aimed at.

landing-page-design

The Ultimate Guide to Landing Pages

Expert Tips For The Ultimate Guide to Landing Pages

Every website owner needs landing pages to convert the traffic coming in from ads or call-to-action buttons. Once they are on a landing page, individual users may convert to leads or customers. Therefore, landing pages are an integral part of your business’s digital marketing strategy. This landing page guide will show you how to go about converting traffic to your website into customers. 

What Is a Landing Page? 

landing page is a web page intended to convert general visitors into leads. Its preparation starts during the website design process with the inclusion of lead forms. Visitors who opt to fill the forms provide contact information, usually email addresses. 

The Purpose of a Landing Page 

A website has many sections, including the “about us” and “home” pages. These other pages have distractions such as competing links, navigation, and other options. So why would you need a special page with a form to fill out? 

With a landing page, you can direct visitors to precisely where you want them to go. In short, the purpose of a landing page is to convert leads into customers. 

Landing Page Best Practices 

Landing page design is a precise craft that involves specific steps and elements known as landing page best practices. Look at each one of them in greater detail below: 

  1. Write a Headline With Clear Benefits

As part of your landing page strategy, you should aim to reduce the bounce rate as much as possible. That means showing visitors the benefit of signing up within the first few seconds. Write a headline with clear benefits since that’s the first thing visitors will see as soon as they “land” on that page. 

  1. Write Captivating Copy

Landing page optimization is concerned with clear, concise content that guides visitors to complete the action. You should write content from a second-person perspective with words such as “you” and “your.” A perfect line should go hand in hand with captivating words to support your call to action. 

  1. Choose an Appropriate Image

Every landing page should have an image that represents the target audience. In addition, it should convey how visitors will feel after receiving the offer. You may select several images and choose the most appropriate one after split testing. 

  1. Place the Lead Form Above the Fold

As part of your landing page optimization best practices, put the lead form in the most accessible location. The visitors shouldn’t have to scan the page to see the form. Instead, they should see the form or a connecting anchor link soon after hitting the page. 

  1. Add a Strong, Standout Call-to-Action

A landing page should have a strong call-to-action (CTA) to encourage conversion. Use color contrasting page elements to make your CTA button stand out. Also, clearly state what you expect visitors to do using an action verb like “get it now,” “download,” “purchase,” or “submit.” 

  1. Request for Specific Information

Every landing page guide you read will advise you to ask for specific information about your lead and nothing more. That will depend on how much the customer knows you, the position in their buyer’s journey, and the level of trust they have for you. If it is a new lead, an email address and a name are enough. 

  1. Make a Relevant Offer

Your landing page is an integral part of your visitor’s journey to purchasing your product or service. Therefore, make an offer in exchange for getting the lead’s personal information. The offer should be compelling enough to extract contact information from a visitor and relevant to the business. 

For example, you may offer “10 Benefits of Laptops in Business” because your ultimate intention is to sell a business laptop to the lead. However, an offer about printers will only direct the lead on a completely different path. 

  1. Remove Navigation Features

The purpose of a landing page is to convert visitors into leads – period. Competing links such as those to other pages within the website can only be a distraction. Ask your web design agency to remove navigation features and other links that could sway visitors to the main objective – converting them into leads and customers. 

  1. Optimize for Search

As part of your landing page optimization best practices, you should include keywords that make it rank highly on search engine results pages (SERPs). That applies to organic and paid search via Google Ads. It is better than relying solely on social media, email, and other digital marketing methods. 

  1. Build a Responsive Page

Every page on your website, including the landing page, should be responsive to different customer viewing experiences. The focus of website design should be to make the entire landing page readable on mobile devices. Consequently, visitors should be able to see the lead form to convert. 

  1. Include a “Thank You” Page

You should have a page where you redirect your customers soon after filling the lead form. It may contain a straightforward “thank you” message or an offer you had promised (like a download). The page’s purpose is to interest your lead beyond the relevant content and thank them for their interest in signing up. 

Landing Page Design Prerequisites 

Landing page design is a combination of creativity, attractive pictures, colors, functionality, and direction. Pay attention to the: 

  • Landing page structure includes headlines, relevant images, lead form, CTA, copy, and description. 
  • Landing page layout, which should have the most important information on top. You should also perform a blink test, use white space, write short paragraphs with bullets, and ensure visual patterns flow to them. 
  • Landing page colors, which should rhyme with the rest of your website color. It should make your brand immediately recognizable. 
  • Landing page images, which should be relevant to the information on the page. It should set the tone of the visitor’s entire experience from beginning to end. 
  • Call-to-action (CTA) directs visitors on what you want them to do. It should have a large button with vibrant, contrasting colors, less than five words, surrounded by white space, and where the reader’s eyes are likely to be. 

Conclusion 

With this landing page guide, you should craft highly converting pages that compel visitors to provide contact information. Of course, it would help if you worked with the right web design agency and content writers to implement suggestions on the checklist above. 

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E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

Expert Tips For E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

 

Marketing campaigns are essential for attracting customers for every business, and it’s not always easy to get it right. You need to make sure you’re properly appealing to your customers if you want them to be interested in what you’re selling, and a marketing campaign that falls flat can be a huge waste of your money and time. It’s a little different when it comes to email marketing, but you should still make sure you understand what it takes to make for an effective marketing Email. 

Your welcome Email

If you’ve just had a customer subscribe to your eCommerce Email service, then you want to make sure that you’re able to impress them from the beginning. Whether they’ve applied to have the latest news or the latest promotions, you want to ensure that it’s something they don’t regret. Subscribing to these Emails can sometimes come across as spam, so you want to make sure the content within your welcome Email provides something to the customer and will make them want to read the content of your next ones! 

Sending curated content

When you’re trying to sell products to people, they want to know what it is that makes it worth their while. When it comes to pushing out a list of products, your customer will likely be interested in what’s best from that list. Sending out a curated list of products to a customer is interesting for multiple reasons. Not only does it display the price and functionality of those products, but it’s set out appealingly to let them know which product is the best one for them and how much they’re gaining by buying what it is that you’re selling!

Whether it’s a service or a product, doing a little research into those kinds of specifications can make a convincing Email. Content marketing is essential for grabbing customer attention, and curated content is one of the best forms of that! 

Engaging Emails

If you’re going to have your customers open the emails, you send them. It would be best if you let them know that it’s worth their while. Having something with the Email that’s directly offering them something. You don’t have to give anything away for free, but you could offer them something in exchange for shopping with your right now. It could be a discount. It could be a promotion – so long as it grabs their attention and doesn’t cost you too much; it’s an effective way to have someone open your Email to learn more. 

A referral Email

Much like the engaging Email format, a referral Email can be another way for you to get your customer’s interest in what you’re sending. Except for this time, they’re not gaining something specifically from shopping with you but instead from referring a friend to your business. It could be a free giveaway when a friend uses their personal code included in the Email. You win. Your customer wins. It’s beneficial for everyone! It’s an essential piece of eCommerce email marketing. 

Discount Emails

When someone signs up to be a subscriber of your Emails, it’s likely because they’re looking to benefit from it. They want to know what you’re selling and when it’s on sale. Sending out Emails to your customers to let them know when you have discounts can be a great way to grab their attention. Not only will they be interested in this Email, but they’ll be looking for discounts within your upcoming ones too! It’s a great way to hold your customers’ interest. 

Cart reminder Emails

If you’ve spent much time shopping online, then you’ve likely at some point forgotten about something that you were going to buy. When a customer is interested enough to put something in their cart, they likely would like to purchase it. You can have an automatic Email set up to remind your customer if they’ve forgotten about their cart and still have items there that are unpurchased. It’s a great way to remind them, and they will surely appreciate it. 

Order Confirmation Emails

This is essential for any eCommerce site. It lets your customer know that you’ve received their order and that it is, in fact, on the way to them. Your customer needs this as it helps them form trust with you as a business. They want to know that you’ve gotten their money and that they can expect the product that they paid for. 

Upsell Emails

An upsell Email is when you offer your customer something extra for a bit more to increase the price that they’re spending with you. While it might sound like you’re just trying to sell them extras that they don’t need, this can be a helpful tip for them to enrich their experience with what they just bought! It’s usually something that improves their purchase while also increases the price of their total order. 

Redemption Emails

In this day and age, it’s far too easy to lose your customers to your competitors, and it could be for several reasons. Maybe your customers have found another site with better prices and discounts, or they didn’t have the money to invest in you anymore. An Email to remind them that you’re a service worth their time can be a great way to help with this! Usually, a special discount is applied with the Email to win their attention back to you, redeeming your business in their eyes! 

A survey Email

Getting customer feedback is a valuable process, and you should always be looking for ways to get it. You can send surveys to your customers in exchange for a product, discount, or another form of promotion to help incentivize them into completing the survey. This information can be a great way to improve your business model and appeal to more customers. Furthermore, your eCommerce Email marketing will benefit from your customers’ input, as they can help you make more appealing Emails. 

A thank you Email

While your customers might appreciate the deals and products that you have on offer, you should make sure you take the time to appreciate your customers. If you want to encourage a loyal customer base, sending an email thanking them for their patronage can be a great way to bring them back. 

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Newsmax: Trump’s Injunction Request Has ‘Strong Basis for Prevailing’

Originally published on Newsmax.com, Written by Marisa Herman

Former President Donald Trump’s lawyers have crafted an “impressive” legal argument that has a strong chance of convincing a judge to compel YouTube to reinstate his channel, according to at least one attorney familiar with the lawsuit.

In one of his three class-action suits, Trump asked a Florida judge overseeing his case against YouTube to issue a preliminary injunction that would require the company to reinstate his account on the platform, which would allow him to sell merchandise as part of any political fundraising efforts, the New York Post reported.

Trump’s lawyers say they will file similar requests in the suits against social media giants Facebook and Twitter. Trump’s legal team argues that keeping the former president off of the platforms would cause irreparable harm to Trump as a potential political candidate in the future and the Republican Party overall.

“This injunction is so important because quite possibly the midterms are on the line here,” said marketing and Big Tech expert Adam Rizzieri.

Attorney Paul Kamenar, who serves as counsel to the National Legal and Policy Center, said he was “very impressed” with the legal arguments put forward by Trump’s attorneys.

“The legal issues presented are excellent,” he said. “I expect [the injunction] to be granted either by this court or by the appellate court.”

Kamenar expects the forthcoming injunction requests to also have a “strong basis for prevailing.” If the judges deny the motions, however, he believes the appellate court would “look favorably on the appeal.”

In the three separate, yet nearly identical, lawsuits filed last month, Trump claims he has been unlawfully censored by the Big Tech companies. The suits also ask federal judges to overturn the immunity protections afforded to these companies by deeming Section 230 of the Communications Decency Act unconstitutional.

Under Section 230, Internet companies are largely exempt from liability for the material posted by users. The section permits social media platforms to moderate posts that violate their standards or are obscene – if they act in “good faith.” But many conservatives argue the Big Tech titans have gone out of their way to silence their viewpoints on various politically charged topics.

Trump was booted off social media platforms for posts and comments he made following the Jan. 6 U.S. Capitol breach. He has been permanently banned from Twitter and is ineligible to return to Facebook for at least two more years. YouTube’s CEO Susan Wojcicki said in March that the video platform would lift its suspension on Trump’s channel when it decides the risk of real-world violence has decreased.

In announcing his decision to file a motion for preliminary injunction, Trump said he is “fighting back” against “Big Tech’s unlawful and Communist-style censorship.”

“The American people, and truth itself, are under attack by Big Tech’s unlawful and Communist-style censorship,” he said in a statement. “We filed a historic class action lawsuit because every American deserves to have their First Amendment Rights protected, not destroyed by leftist radicals in Silicon Valley.”

Since announcing his plan to take on Big Tech, he said more than 85,000 Americans, whose “voices are being silenced and freedoms restricted,” have joined the suit.

“We must fight back,” Trump said. “They are destroying our Country. There is nothing more important than our right to free speech.”

Trump filed the suits with the America First Policy Institute, which was founded by former members of his administration.

The motion for injunctive relief argues that Trump’s First Amendment rights were violated and that YouTube violated Florida’s Deceptive and Unfair Trade Practices Act.

Kamenar believes that Trump will win on both arguments because Trump’s attorneys crafted a powerful case showing how YouTube is “arbitrarily discriminating against President Trump” with “no rational basis” when compared to how it treats other YouTube users who have been allowed to remain on the platform despite showing violent videos.

According to Trump’s suit, YouTube removed a video about the Capitol breach from his account on Jan. 6. He was indefinitely suspended from the platform on Jan. 27.

Kamenar said the motion points out how YouTube violates Florida’s consumer law by unfairly determining who it lets on its platform and who it kicks off.

“They are arbitrarily applying their reasons in a way that discriminates against Trump and thousands of others conservative voices,” he said.

AFPI Constitutional Litigation Partnership executive director Katie Sullivan told the New York Post that the social media giants have “inconsistently applied their terms and services and their community standards” and “they censor specific voices and thought so that other users only hear one side of a story.”

She pointed out that banning Trump from Twitter, but allowing the Taliban to broadcast from the platform as they took over control of Afghanistan is a “perfect example” of the uneven application of rules.

“I mean that’s just low-hanging fruit right there,” she said.

Trump railed against Twitter last week for permitting the Taliban’s presence on the platform while his ban continues to stand.

“It’s disgraceful when you think that you have killers and muggers and dictators and horrible — some horrible dictators and countries, and they’re all on, but the president of the United States, who had hundreds of millions of people, by the way, he gets taken off,” Trump said in a statement.

Rizzieri said Twitter’s decision to allow the Taliban on the platform while keeping Trump off sends the message that Trump is worse than a regime that has killed Americans, beaten women for showing their faces in public, and conducted public beheadings.

When you compare the two accounts and realize a former U.S. president, who was supported by at least half of the country, is banned, while a militant regime is still active, Rizzieri said it is “so ridiculous” and the “definition of hypocrisy” – but that hypocrisy runs rampant in Big Tech.

The lawsuit against YouTube, which also names the CEO of parent company Alphabet as a defendant, additionally claims that the company was forced to ban Trump by Congressional lawmakers, especially Democrats.

Rizzieri said it won’t be hard for Trump’s legal team to prove there is a “strong link” between Twitter’s leadership team and the White House communication team when it files that motion for an injunction.

He pointed out that White House press secretary Jen Psaki has said on the record how the White House has an open line of communication with Big Tech companies.

“We are in regular touch with the social media platforms, and those engagements typically happen through members of our senior staff, but also members of our COVID-19 team,” Psaki told reporters during a July press briefing.

She added that the White House was “flagging problematic posts for Facebook that spread disinformation.”

Rizzieri said if Trump’s lawyers can show “with consistency” just how closely tied the White House is with the Big Tech officials who are “making daily censorship decisions,” the case will be a “shoo-in” for Trump and his nine co-plaintiffs.

© 2021 Newsmax. All rights reserved.

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Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

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Does Section 230 Enable Social Media Censorship?

Digital Marketing Insights from Texas’ Hottest Digital Agency

Section 230 of the Communications Decency Act is endlessly controversial but tremendously important. Originally passed in 1996, the goal is to protect various online websites and forums from malicious activities.

More specifically, it sets a precedent that an “interactive computer service” cannot be deemed the publisher or speaker of third-party content on its platform (47 U.S.C. § 230). In short, it means that if a user publishes something illegal, let’s say on Facebook, then authorities cannot hold the company responsible. There are exceptions, however, such as when it comes to explicit materials, copyright violations, and federal law violations.

In recent years, due to political events, media falsehoods, and propagated lies, in many sectors, the law has come under fire. Some have also proposed that it offers big tech companies — like Facebook and Google and other social media platforms — unfair legal protections and absolves them of certain responsibilities. In 2020, President Donald Trump infamously targeted Section 230 and various social media giants, alleging that the law’s overreach needed to be reeled in. The current President, Joe Biden, wants to revoke Section 230 completely.

To understand why it is so controversial, along with what the law may be doing to offer unfair legal protections, we need to dig a little further.

What Does Section 230 Have to Do With Big Tech?

Social media platforms have evolved to be anti-competitive, and in some ways collusive, in undermining business partners, like Amazon’s third-party sellers or competing businesses. An excellent example is an ongoing battle between tech companies and Parler. Regardless of your political affiliation, it’s obvious that big tech has a lot of power over what happens on the internet and how conversations play out.

To make matters worse, whistleblowers have helped to expose political bias within the major big tech companies, which can infringe upon free speech and first amendment rights.

So, what does all of this have to do with Section 230? Well, that’s complicated. Because of how broad Section 230’s language is, it is often misinterpreted and may even offer too many protections in some cases, while not enough in others.

The law expressly allows tech companies like Twitter, Facebook, YouTube (Google), and others to remove content they deem harmful to the public. However, some allege that the companies are removing opposing viewpoints or competitive content, all under the guise of Section 230.

Does Section 230 Enable Social Media Censorship?

Taking the idea of collusion and censorship a bit further, some believe that these tech companies are leveraging laws, like Section 230, to suppress the competition and censor various viewpoints and conversations on their platforms that may be inconvenient to them.

For example, one whistleblower claims that after Facebook acquired Instagram, it slowed down the social network’s “natural growth to benefit Facebook proper.” While that would be considered more of an internal monopolistic problem, it’s certainly still concerning.

It comes back to a question of trust. Just because these companies can censor certain types of content, language, or discussion, doesn’t necessarily mean they should. If and when they do, how do we know they’re actually suppressing something harmful? Where is the transparency to see whether or not they are holding back the competition, no matter how small?

Most critically, how do we protect these companies without providing them with too much power over our digital freedoms?

Can Regulatory Power Promote Competition?

Many companies preach and discuss the concept of human-centered design, which involves empathy for the end user during development. So, these companies understand the need for empathy, and the importance of their audience and users, including those that may be involved with competing properties. It makes one wonder why this is even a problem?

Customer happiness and user satisfaction are two of the most important metrics that any business can collect and utilize in today’s market. Wouldn’t that alone breed competition and offer room for smaller firms and organizations to grow?

The problem is that many of the tech giants are dangerously close to monopolies if they’re not considered one already. Regulations like Section 230, make it possible and legal for them to suppress the competition in rather ingenious ways.

What’s more, each company handles different aspects of the internet. Google utilizes search and ad-supported content. Facebook leverages organic social media content and exclusive platform ads. Amazon offers a host of services, including web services, on-platform advertisements, media advertisements, and e-commerce support.

Amending rules and regulations to address each of their services and practices would be remarkably difficult.

Antitrust laws do exist, but many of them were created long before the internet became what it is today, and they do not touch upon modern aspects, practices, or problems. The same is true for Section 230.

What Does Big Tech Say?

Unsurprisingly, affected companies like Facebook propose a more nuanced approach to regulation that treats them as a cross between telecommunications providers and news or media outlets. Zuckerberg, for example, argues that regulation of harmful content is necessary, but the right “framework” should be chosen.

“Right now there are two frameworks that I think people have for existing industries; there’s like newspapers and existing media, and then there’s the telco-type model, which is ‘the data just flows through you,’ but you’re not going to hold a telco responsible if someone says something harmful on a phone line.”

Zuckerberg goes on to say that Facebook should be “somewhere in between.”

Where Do We Go From Here?

It’s complicated. Very, very complicated. But there is room to improve, and there are answers, no matter how difficult these problems are to address. Anyone who has seen the uncanny ability for these platforms to triangulate on people’s pet issues and personalities should recognize the power they have over society.

Section 230, and regulations like it, have been amended before and will be amended again, especially since President Biden has voiced his intentions to adjust them. His current idea, to get rid of 230, probably isn’t the best solution either, as it would eliminate protections for a swath of online companies and platforms that host user-generated content.

The hope is that the language in the law can be modified to reduce anti-competitive violations without throwing it away entirely.

To learn how Local SEO can help your business, contact us today!

mlb-team-racial-slur-flap

Newsmax: Twitter Misinformation & ‘Woke’ MLB Team ‘Sold Out Fan’ in Racial Slur Flap

Originally published on Newsmax.com, Written by Marisa Herman

A Colorado Rockies fan who just wanted a family photo with the baseball team’s mascot, Dinger, instead was vilified by the home team and excoriated by countless outlets and social media trolls as a racist.

During a Sunday game at Coors Field, an unidentified person alerted the Rockies that they thought they heard a fan repeatedly yell a racial slur while Lewis Brinson, a Black outfielder for the visiting Miami Marlins, was batting in the ninth inning.

As it turns out, the fan wasn’t yelling a racial epithet and was just trying to get the attention of the Rockies’ mascot – a purple triceratops named “Dinger,” who is named after a decades-old, common slang term for a home run.

But by the time that determination was made and the fan was fully cleared, the damage was done.

The Rockies issued a statement while still pursuing their own investigation and called the incident disgusting. Tony Clark, a former player who now serves as the executive director of the Major League Baseball Players Association, condemned “the abhorrent racial animus displayed today.” Multiple national media outlets ran with the story under the same framing – as indisputable fact – without independently verifying the allegation.

Headlines and tweets posted by several heavily trafficked outlets and prominent reporters repeatedly lacked any qualifiers – such as “allegedly” or “purportedly” – to indicate to readers that the accusations had not been confirmed.

When the team investigation did wrap up, it ultimately found that the unidentified fan was “indeed yelling for Rockies mascot Dinger, in hopes of getting his attention for a photo, and there was never any racial slur that occurred.”

But that’s likely little consolation for the fan who was “sold out” by the Rockies’ rush to judgement, according to Juda Engelmayer, a crisis manager and president of HeraldPR.

“They jumped into it,” he said. “But they jumped into it irresponsibly. The team has the responsibility of making sure it is right before they do anything.”

Engelmayer said the team was probably quick to condemn the alleged incident with the intent to protect its brand and players. He said the team should have waited, however, and said it was not prepared to comment until the investigation concluded.

“I think the team ultimately did the right thing, but they handled things wrong at first,” he said. “It’s a tricky time we are living in and no one knows how to handle things so they don’t get ‘canceled.’ We are a little too overly sensitive looking for the charlatan, looking for the problem, looking for the sensationalism.”

Ivan Parron, a sports attorney and sports law professor at Florida International University, said that, even though the Rockies ended up facing a stiff backlash for jumping to conclusions, he isn’t surprised by the initial action taken by the team or the MLBPA.

“Unfortunately, in the times that we live in, from a sporting organization standpoint, when it comes to crisis management, they are going to err on the side that will have less backlash if they are wrong,” he said. “It’s sad for this individual that he got caught in the middle of this.”

The sporting world has become the “center of where all of our social issues are laundered through,” Parron said, and that means anything sensational related to sports is “automatically news,” which led to the story going viral almost immediately.

Parron said the fan may have a legal case if he can prove his reputation was sullied, though, proving damages can be difficult. If he does so, Engelmayer said the Rockies ultimately bear responsibility for accusing the fan.

“In my field, you say it takes a lifetime to build a reputation and 30 seconds to destroy it,” he said. “This guy’s face has been all over.”

The fan wasn’t identified in any official statement, however, images of him sitting at the game and calling for the mascot were widely disseminated on social media. While the fan will likely be able to explain the situation to family and friends, Engelmayer said there’s no guarantee the general audience will care – or even hear – about the mix-up.

“It’s not fair and it’s not right,” he said.

Digital marketing expert Adam Rizzieri said he “can’t imagine” how that fan is feeling after being accused of such loathsome behavior.

“I know people who have been canceled for less, literally innocent people.” he said. “It’s what gets people fired and suspended from their jobs. It’s a toxic reality. You never know what can happen to you when you are exposed online.”

Before the Rockies concluded the investigation, several players, commentators, and reporters brutally ripped the fan for what later turned out to be a misheard word.

Some quickly walked back their comments after the probe was completed.

“I personally apologize for jumping to conclusions,” tweeted Adam Jones, a former All-Star player who’s spoken about his own experience being berated by racial taunts from fans while in the outfield. “I felt, and many heard, something vile and nasty. It’s not the case. So I apologize to him and his family. Know when you’re wrong and apologize.”

But even after the Rockies issued a muted statement clearing the fan of any wrongdoing, social media posts repeating the false racial slur accusation continued to circulate on Twitter and other platforms. Despite social media platforms’ vow to crack down on posts containing “misinformation,” Rizzieri said the truth is it’s “impossible for Twitter to check every post for ‘misinformation.’”

He said Twitter has acknowledged that it “won’t address all misinformation” and that it gauges what posts it will flag based on the “severity” of the content.

While labeling a man a racist seems severe enough to garner some sort of action from Twitter, Rizzieri said the “system isn’t designed to protect one person, and that’s a problem.”

“Twitter is really full of fake news,” he said. “And bad news can spread really, really fast.”

He said people are more likely to fall for and share fake news because it tends to be more “sensational and emotional.”

“The real news is just not that interesting,” he said. “A fan yells at a mascot, who cares?”

Rizzieri added: “People fall for things that aren’t really what they seem. And it’s really a tragedy.”

© 2021 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

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Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

 

DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

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5 Essential Ways To Attract Customers to Your Online Store

Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store

Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there. 

And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store. 

  1. Make Your Store Beautiful

If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website. 

With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable. 

Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products. 

Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine. 

  1. Increase Activity on Social Media

Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media. 

It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts. 

Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista. 

Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started: 

  • Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind. 
  • Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention. 
  • Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by. 
  • Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest. 
  1. Effective Customer Care

If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time. 

If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything. 

Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7. 

Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful. 

  1. Use Promos

Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions. 

For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales. 

You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer. 

  1. Email Marketing

After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do. 

When email marketing is about: 

  • Your new products 
  • After-sales promos 
  • Recommended products immediately after purchase 
  • Reminders to inactive customers 
  • Tips and style concerning your products 

It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company. 

Conclusion

Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started. 

business-on-twitter

How to Use Twitter for Business

Expert Tips For How to Use Twitter for Business 

Twitter is an undoubtedly effective tool for expanding your business’s internet presence. Eighty percent of all Twitter users have referenced a brand in a Tweet, and the average Twitter user follows five businesses. If you’re an Inbound Marketer, you should know that Twitter isn’t just for growing consumers through word-of-mouth marketing; it’s also for targeting the customers where they already are. However, to be successful as a business on Twitter these days, you must be able to stand out. However, for the millions of companies on Twitter, this can mean a variety of things.

So, instead of being an annoyance when posting online, what actions can you take to improve your audience’s online experience? How can you advertise your product or service so that people would want to buy it? On a platform built for connection, how can you make your brand more human? This useful guide was created to assist you in developing a successful plan and leveraging Twitter’s potential for your business. Continue reading to find out how to utilize Twitter for business this year.

How to Market Effectively on Twitter

You must first develop a Twitter marketing plan. Your strategy is the cornerstone of your success, and it is well worth the effort you put into studying and developing it. Like any other social media plan, a Twitter marketing strategy revolves around the material you develop, post, and distribute to engage your followers.

Your content should attract new followers, inspire new leads, increase conversions, and raise brand awareness. Your company’s high-level business objectives are likely already in place, and Twitter is a channel that can assist you in achieving them. If you want to produce long-term leads and sales, you’ll need brand recognition on your side to get the ball rolling.

Research your rivals

You can use Twitter to look up rivals and see what kind of marketing material and strategies they’re implementing. Observing what your rivals are doing will facilitate the development of your own strategy. Is there anything you should be doing instead of what they’re doing? What does their platform-based customer support look like? You can start your own well-developed plan by asking questions about your rivals.

Regularly audit

When it comes to strategy, the importance of auditing cannot be overstated. It would help if you always were organized for Twitter to be a useful marketing tool. Making sure your followers are genuine by siphoning out bots will help expand your reach, and taking note of the built-in analytics will do nothing but help you improve your content.

Define your target audience

Every element of marketing, including social media, should take your business personality into account. It would help if you had a description of your identities in mind while designing your strategy and even when generating individual pieces of content. Who are you attempting to contact? What are their passions? Will this pique their interest? The more refined your content is, the truer your audience will be.

Find out if there’s a better way of doing it.

This, like auditing, is a process that must be repeated regularly. Maintaining best practices as Twitter evolves and is updated is critical to maintaining strong impressions and engagements, not to mention staying ahead of your rivals.

How to Use Twitter for Business

Now that we’ve covered how to create a Twitter marketing plan let’s look at some key steps you’ll need to do to leverage Twitter’s potential for your business.

Make sure your profile stands out.

First and foremost, you must customize your profile to ensure your success. The last thing you want is for someone to disregard your Twitter account – and, by extension, your business – because your profile image is a Twitter egg.

Make sure your banner and profile photo are both visually appealing. While many businesses use their logo as their profile image, the Banner allows you to be more creative with your colors and graphics. If you’re new to Twitter or have a new business, you’ll want to make your Twitter account as relevant to your business as possible.

You should also fine-tune your description, website link, and location. All of these elements should be included on your Twitter profile so that your followers can learn more about your business, and they should be updated and checked regularly.

Content is king

Adding value to your Twitter post is equivalent to adding value to other types of marketing material. Because the key to generating great inbound content is to make your readers feel like you’re speaking directly to them, you should constantly keep your buyer personas in mind. It’s not worth posting content that doesn’t spark discussion!

Don’t underestimate hashtags.

Hashtags are a simple and popular technique to promote your information, but you should limit the number of times you utilize them. If you use too many hashtags, your business can appear spammy or as if you’re seeking attention. Simply put, don’t overuse hashtags. Per the tweet, limit yourself to one or two relevant hashtags.

If you want to get more people to see your content, you should also conduct hashtag research. Determine which hashtags your target demographic is currently using to discuss your business, and then use them yourself.

Always engage with your audience.

It would help if you interacted with your Twitter audience regularly, whether it be by tagging them in tweets, responding to their comments, or even holding exciting giveaways.

Use tools to help you

When it comes to utilizing Twitter for business, signing in every time you want to publish a tweet can become tedious and time-consuming. Several apps allow you to plan your postings, so you don’t have to click “Tweet” 50 times a week. HubSpot’s Social Media feature allows you to post to social networks while creating campaigns and scheduling content. You may also look at using Sprout Social or Buffer.

Conclusion 

Perhaps you’ve been using Twitter for a while and are feeling irritated or uninspired. After all, building a devoted and engaging Twitter following takes time, and it’s discouraging to watch content go out and receive little or no reaction. However, abandoning the platform removes a significant source of brand recognition for your company and makes it more difficult for clients to locate you.

digital-marketing

10 Clear Reasons Why You Need Digital Marketing

Expert Tips For 10 Clear Reasons Why You Need Digital Marketing 

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.  

 5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.  

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!

facebook-ads-strategy

7 Keys to An Effective Facebook Ad Strategy

Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!   

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success. 

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.   

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent. 

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.   

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point. 

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.  

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage. 

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.    

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option. 

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results. 

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.  

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.  

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform.  By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy. 

facebook-metaverse

Newsmax: Facebook’s Push Into the Metaverse Is “Next Evolution of the Internet”

Originally published on Newsmax.com, Written by Marisa Herman
Imagine attending a packed Trump rally halfway across the country – without leaving your couch. Or meeting the boss for a team strategy session at a café near the foot of the Eiffel Tower without ever crossing an ocean. Unreachable vistas could be a thing of the past as Facebook aims toward the future with the metaverse.

Tech experts warn, however, that the convergence of real life and fantasy in a metaverse has a dark side that could upend society when it comes to the politics, economics, and policing of the virtual world.

During a recent earnings call, CEO Mark Zuckerberg pivoted from discussing the company’s current financials to focusing on Facebook’s future. And his plans seemingly turn the plot of numerous science-fiction movies into reality by creating a virtual world for Facebook’s 2.8 billion users.

Zuckerberg said the social media behemoth plans to become a “metaverse company” and described the new landscape as a “virtual environment where you can be present with people in digital spaces. You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.”

So, instead of just watching a video of hiking Mount Everest, you could do it — in a sense — either as yourself or a digital avatar version of yourself, feeling all the elements, without leaving home or chancing your own safety. It’s a feat that gamers have been tantalizingly close to experiencing for some time: leaving the real world behind and immersing themselves in a virtual reality.

“This is the next evolution of the Internet,” said marketing and big tech expert Adam Rizzieri. “And it is already happening. This move toward recognizing the metaverse reflects an inevitability of our time. It’s a reflection of where we are with artificial intelligence and how machines are increasingly intertwined with every second of our physical existence.”

Tech experts aren’t surprised that Zuckerberg teased the possibility there’s a metaverse on the horizon. Facebook spent $2 billion to purchase Oculus in 2014, which was the company behind virtual reality gaming headsets, and has invested more money and manpower in developing the next wave of tech that fuses virtual reality, augmented reality, and the real world.

Tech experts say there are several factors that could have fueled the timing of Zuckerberg’s metaverse push:

1) To get investors hyped about what the future could bring for Facebook — beyond its social media platform — to boost its stock;

2) To provide a distraction from the big tech crackdown Congress has deployed on platforms such as Facebook;

3) To give a glimpse into what the future holds when it comes to the next wave of innovation in order to maintain Facebook’s dominant status in the tech sphere.

Andrew Selepak, a social media professor at the University of Florida, said it was a “pretty big PR move” for Zuckerberg to discuss something that is “far out in the future.” But he said it was also a “great way to shift focus during the current news cycle to something else,” especially as Facebook is taking a beating on Capitol Hill.

Rizzieri said Facebook is afraid of “being behind.” While it may surprise some, he said Facebook found itself scrambling to catch up with the shift from desktop computers to mobile devices and early versions of the Facebook app were buggy. He believes Zuckerberg’s metaverse push could be rooted in a fear of repeating the same mistake twice.

Regardless of the motivating factors behind the metaverse push, techies say the Matrix-like environment is already taking over parts of our daily lives.

“We have been promised virtual reality for years,” Selepak said. “A lot of the beginnings of the technology are here and have been around for some time. It’s what’s next.”

Selepak points out that people are already using elements of augmented reality when they use apps like Snapchat and Instagram or even put up a virtual background in a Zoom meeting. He said the coronavirus pandemic likely sped along the development of a metaverse that appeals to more than gamers.

“Virtual reality is just the next step of that virtual meeting,” he said.

Tyrone Evans Clark, a 3-D game artist and programmer, said gamers have been “super invested in metaverse games,” especially amid the pandemic where people could connect without having to meet in person.

He expects the metaverse to mirror the real world in many ways, especially when it comes to politics and economics. He said people will form alliances in the metaverse in the same way they do in real life, based on commonalities, like age and interests.

“Everything will be virtual, including groups that people are already part of in the real world,” he said. “The virtual alliances on a political level will help people understand each other more all around the world, while making explicit agreements and potentially buying and sharing virtual goods amongst themselves.”

While forms of augmented and virtual reality are already integrated in our daily lives, Selepak points out that just what a defined metaverse will be remains largely unknown. He notes that a major hurdle to overcome for Facebook, and other companies interested in the metaverse, is hardware. Clunky headsets will be a barrier for entry for many who want to test out the alternative world.

But despite not knowing exactly what a metaverse will look, feel, and sound like, Selepak knows it will likely be a money maker. If the metaverse takes a page out of the gaming world, he said it will feature tons of advertisements and the ability to purchase goods and services in the virtual world that will line the pockets of the company in the real one.

Not only will Facebook profit financially, Rizzieri said the company would likely become extremely more powerful, especially if it owned all the data associated with users in the metaverse.

“Do we own our own data or does the metaverse own our data?” Rizzieri asked.

While the metaverse could provide a lot of advantages for both the user and private sector, he wonders just how much power big tech would relinquish over its metaverse creation.

“I really wonder what this is going to look like in real life,” Rizzieri said. “While this definitely drops the ‘fiction’ from ‘science fiction,’ it comes with some extremely globalist, new world order type of scary implications.”

Selepak fears that parts of the metaverse will be dark and even disturbing. He noted the popular virtual world game called “Second Life” made headlines after people used their avatars for acts such as virtual prostitution.

To avoid illicit activity on the platform, like sex trafficking or drug deals that could be planned in the metaverse for real-life meetups, Selepak said the metaverse will have to be moderated and regulated. Currently, Facebook finds itself in a delicate position regarding moderating and regulating content on its social media platform, and experts say the metaverse would be no different.

“Once you have people interacting virtually and 2.8 billion people doing it, you will create a virtual surveillance state,” Selepak said. “Facebook will be monitoring everything everyone is doing in this virtual world.”

While the world will have to wait and see what exactly the metaverse ends up being, Rizzieri said it will ultimately be something we don’t log onto or plug into.

“One day, we will open our eyes and realize, I am totally combining my physical and digital worlds,” he said. “We aren’t going to have a whole lot of decision making behind whether we adopt the metaverse. It’s just going to hit us, and we are just going to find ourselves in the metaverse.”

© 2021 Newsmax. All rights reserved.

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Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

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Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

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10 Important PPC Trends to Watch in 2021

Expert Tips For 10 Important PPC Trends to Watch in 2021

 

Pay-per-click advertising is one of the easiest and best ways to promote a product or service. If this is your goal, your strategy for launching your campaign and maintaining conversions for your product or service needs to be a good one. 

You need to know all the new trends that are cropping up that will affect your PPC performance. Many new trends are cropping up, and you need to be aware of them to make your campaigns successful. Here’s a look at some of the major PPC trends of 2021.

Limited Data

Google has put a limit on how much search data you can access. There is also a plan underway that will affect how tracking cookies work. Without data, it can become difficult to know what is working and not working in your campaigns.

Limiting your knowledge will help Google gain more profit, so it is unlikely to change its strategy anytime soon. You will need to learn how to adapt to it.

Buyer Journey Is Important

More than ever, you need to understand the buyer’s journey towards conversion. It would help if you focused on what your target audience wants and needs. This means you need to spend time getting into your buyer’s heads. This will help you to find out how they buy, when they buy, and why they buy. You may have to lean more heavily on social media platforms to find out more about your target audience.

Automation is King

As a PPC marketer, you need to be aware that Ad platforms such as Google are trying to take away a lot of your previous control. As the use of AI becomes more pervasive in the ad industry, you can expect more automation. It would help if you got comfortable with how Google automation systems execute your PPC campaign in 2021 and beyond successfully.

Diversify Your Ad Platforms

You’ve probably heard it said not to put your eggs in one basket. When it comes to PPC, you will need to make sure that you diversify where you spend your money as much as possible.

Other Ad platforms will allow you to collect the necessary data to be properly informed and make wise decisions when paying for your PPC Ads.

Get Data the Right Way

With all the global data privacy laws that have now been put into place, there are greater restrictions on how cookies can be used in browsers. You will need to maintain the privacy of those who browse your website more effectively by informing them how you use cookies and for what purposes you use them.

Since so many marketers have been dependent on cookie-driven targeting, they will need to look in other places to get the information that they need. This means that new solutions that do not rely on cookies will have to be developed. To this end, it will become more important to develop first-party data capturing solutions.

Instagram Will Bring Opportunities

Instagram has recently announced that it will be monetizing videos and reels. They have already rolled it out on some selected accounts. Given the recent announcements by their CEO by the end of 2021 going into 2022, you should see significant opportunities for advertising on Instagram.

Make sure that you are ready for this new advertising opportunity when it lands. 

Know Your Audience Intimately

As discussed previously, you need to know your target market a lot more and understand their preferences and behaviors. You can’t just rely on what you have observed through data. It would help if you focused on getting real human feedback. This will help you to make choices that are in line with your objectives for your PPC campaignsThis will mean you do not just depend on what Google’s recommendations on scores tell you to do.

Ramp Up Your Ad Content

The message you bring across to your audience in your ad campaign needs to be more enticing than ever. You need to ensure that your message connects in an emotional and personal way with your audience. This means that you will have to get more creative when doing your Ad copy.

People buy from people they trust and feel an emotional connection with. The creativity you used to connect with your audience will give them that emotional connection and make them feel as if they can trust you. You need to produce high-quality content that will grab attention.

Do Continuous Testing

Since you will not have as much data as you had in previous years, you will have to do a lot more testing than you ever did before. You may think one way is working great, but you must split test your PPC strategy. You may find that other ways work even better. Always be willing to push the envelope and see if you can do better.

Mobile Is More Important Than Ever

When it comes to your PPC strategy, it is not just about how much you know your audience, how much data you have, or how much money you have to spend. Your users’ mobile experience has with your landing pages, and your content has got to be superior. This is because more than ever, people are browsing on their mobile phones.

Desktops and laptops are not used for browsing websites nearly as often as mobile devices. When you are creating your website landing, you need to ensure that you visit it on mobile. Pages created on desktops and laptops can look great on that device but may not provide the best experience for our users when on mobile. This can severely hurt your PPC campaigns.

Implement the Trends

To ensure you reap all the rewards you can from your PPC campaign, it is best to stay on top of all the latest trends. When you do this and take the time to carefully look at your current strategy and plan how to implement any necessary changes, you will find more success with your campaigns. 

organic-traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

agency-partner-top-ecommerce-website-developer

Agency Partner Interactive LLC Named Top Ecommerce Website Developer in Dallas by Digital.com

 

The company was ranked among the most trusted agencies to help businesses create and manage their online stores.

ecommerce-on-laptop

Why Your Business Should Consider an eCommerce App

Ever since the 2020 pandemic, businesses with ecommerce capabilities experienced a surge of revenue from online sales. Consumers recognized the convenience of online shopping and continued with that practice. As digital marketers, we should recognize this cultural shift from in-store shopping to online shopping. The truth is that there is a lot of opportunity in ecommerce, and this is a great time to explore the newest trend of getting an ecommerce app. 

Now your first thought might be that an ecommerce app is an unneeded investment for your business and that you have other priorities that are more worthy of your time and energy, but that idea shouldn’t be shot down so quickly. We will be sharing some important stats that show the growing trends of online shopping via a mobile device and how an ecommerce app can be the one thing that sets you apart from the rest of your competition.  

Everyone is going mobile. 

Smartphones have become a trendy device across the United States, where 81% percent of the population owns one. Many of our digital experiences are being optimized for mobile because our devices are so accessible to us. We have our smartphones wherever we go, which makes it very convenient for us to search for something via the web at any time. A recent study has stated that over half of all website traffic is sourced from a mobile device.

Our generation is heading towards mobile, and websites are being optimized for this transformation. Web developers are now keeping in mind that the mobile layout can be just as important as the desktop version. 

With this shift, sales coming from a mobile devices gained a lot of growth. The feeling of convenience has become the selling point during this transformation. Due to our busy schedules, consumers don’t always have the time to grab their laptops to purchase. Meanwhile, their phone is conveniently right next to them. Now putting two and two together, we now understand that mobile devices have accounted for the increase of sales coming from a mobile device. 

Now we are going to share another statistic that should further your consideration in getting an e-commerce app. 78% of users prefer using an app to a website when online shopping from their mobile device. Given this statistic, businesses that have ecommerce capabilities should reconsider investing in an ecommerce app. 

An ecommerce app can enhance your brand.

Let’s first look at an example of a widely used ecommerce app that has a major impact as an ecommerce industry leader.  

Amazon is the top industry leader when it comes to ecommerce. The app is the most popular shopping app with about 150.6 million users. Amazon is loved by many because of the experience users have when purchasing through the app. Customers are extremely satisfied by the amount of convenience they’re able to experience when making a purchase.

The process is straightforward for customers to purchase, track, and review all within the app. You can even set up and do a return! The process is seamless, with very little room for error. Because of the user experience on the app, Amazon has become a brand that many worldwide love. 

An eCommerce app can also enhance your brand experience. Depending on your industry, an app can be very beneficial to your consumers. If you are in an industry where your buyers frequently come back to make another purchase, you should consider getting an app. It will make the consumer’s shopping experience more convenient. 

Also, consider the competitors in your industry. Do they have an app for their users to make a purchase? If not, is there an underlying issue they are experiencing where a mobile app can be the solution? To get ahead of competitors, you sometimes must be the first to do something. Being the first will easily set you apart from the rest of the industry. 

By having a mobile app, you also can improve and increase communication with your customers. The great thing about an app is that consumers are fully immersed in your brand while using it. Unlike web browsers, you have a lower risk of users exiting out of your site and searching for another competitor.

If they are using your app, the user is more dedicated to shopping with you. There is little competition around when the consumer is in this position. Customers shopping from mobile apps have a 130% higher conversion rate than purchasing from a mobile website. 

Having an app can lead to more marketing opportunities. 

Ecommerce apps can also open new marketing opportunities, which are push notifications. It’s no surprise that push notifications have higher engagement rates than emails and social media ads. Push notifications can grab a lot of customer attention because the notification shows up on their smartphone’s home screen. This marketing tactic is hard for the user to overlook due to its nature.

It also makes it a lot easier for the user to reach your site. Unlike email and social media ads, the customer must be in a different app before getting to your site. They must digest the content in their email or social media timeline, notice your email or ad, digest the content, and click the link to get to your website. It is too many steps, which could lower your customer’s chances of landing on your site.

Unlike emails and ads, push notifications will notify the user’s phone, and once clicked on, it will direct the user directly to the page that is relevant to the notification. Your message will be a lot more direct, and the user is less likely to get distracted. 

Apps are also a great place to centralize any information about your ecommerce shop. In the app, you can promote upcoming sales and personalize account information, and more. The opportunities of what you can provide your customers are endless. An eCommerce app is an excellent opportunity to truly connect with your customers and give them a great shopping experience. 

If you are curious about web app development, learn more about our services at Agency Partner. We live in the digital world, and we know how the digital landscape changes by the minute. To learn more about our mobile application services, contact us here. 

social-media-trends-in-pandemic

Top Social Media Trends the Pandemic Gave Us in 2021

Expert Tips For Top Social Media Trends the Pandemic Gave Us in 2021

We are now halfway through 2021, and life is just now getting back to normal. Living life remotely for over a year impacted the way we live our lives, and it even changed the way we use social media.

When we started using social media in a new way, new trends emerged. The trends started by the pandemic are still enjoyed by many, and brands are strategically finding ways to leverage them to improve customer relationships and experiences.

When we were all stuck indoors, online shopping skyrocketed, and social media giants like Facebook and Instagram made it possible for users to shop directly from the app.

When we had to hold off on some of our favorite hobbies and past times, we found entertainment in new ways. That’s when TikTok became everybody’s favorite distraction.

To see family and friends, we had to connect virtually. And those who wanted to be in front of a larger audience went on Instagram Live. That’s when live streaming became a hot trend and a new feature for many social media apps.

And finally, the pandemic brought hard times. We weren’t able to comfort each other in the ways we wanted to, so we had to adapt in new ways to show compassion. People saw the value of creating meaningful content online and how we support one another virtually.   

We have become so accustomed to these trends that we began to see the value in them, and we’re not ready for them to go away. These trends are changing the way we use social. And it’s also changing our expectations of brands and how they connect with us. We see the value of growing connections because that is something we had to do this past year.  

Today, we will be diving deeper into how these trends came into fruition and how you can leverage them for your brand. 

How the pandemic birthed Social eCommerce

When we were stuck indoors and unable to visit our favorite stores, we adjusted to new ways of buying the items we needed. Amazon was at its prime – no pun intended.  

Social media giants like Instagram and Facebook saw the growing demand for buying items online, and they wanted to join in on the party. Instagram launched its ecommerce feature in March of last year when the pandemic hit, and it’s been history ever since. Instagram tremendously restructured the mission of their app, bringing more attention to the in-app shopping features. As Adam Moserri stated in his recent video, the pandemic shifted how buyers shop, and they are working on learning towards this trend.

How you can leverage this: If you are a brand with ecommerce capabilities, and your audience is on Instagram. You NEED to consider getting an Instagram shop. Imagine how much revenue you are missing out on without it? Instagram is the perfect opportunity to visually show your product, connect with your audience, and sell all in one app! And the best part is buyers can directly make the transaction from your store on the Instagram app. It shortens the sales process and lessens the risk of lost a lead or abandoned cart. 

The Rise of Video and Creator Content

Lo and behold, the rise of the video came to be. TikTok became the latest social media giant, bringing millions of viewers captivated by the hottest trends and most creative content. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020.   

The video made us feel stuck with us, and it continued to be one of our favorite distractions as we continued with our daily lives. Video is holding record statistics of engagement because audiences stay on the apps longer, continuously absorbing every pleasurable video.

And as for the latest TikTok update – TikTok will be testing 3-minute videos. It will be interesting to see how creators will utilize this new feature and how this could affect other video dominating apps – like, I don’t know Youtube? 

How you can leverage this: Concept different ways you can create video content for your brand. Some topics can be the story behind your brand, tutorials, or any other subject where a video can be fitting. Make sure whatever you are creating tells a story and will be visually captivating. Make sure whatever you are creating tells a story and will be visually captivating.

Livestreaming and How it Can Build Relationships

At one point in 2020, live-streaming was huge. Celebrities were unable to tour and do concerts, so they opted for another way of connecting with audiences through live-streaming.

Brands caught wind of this trend quickly since it allowed them to connect with audiences in real-time through the live chat feature on the live streams. Q&As and live tutorials were a few of the many conversations brands had with their audiences.

How you can leverage this: If you are searching for ways to make meaningful relationships with your audience, consider doing a live stream. Livestreams can bring more authenticity to your brand because you can connect with audiences visually and see their live chats coming in. This also allows you to understand your audience’s wants and needs and possibly their current perception of you.

Ensuring Your Content is Meaningful and Holds Value

And with the hard times the pandemic brought, people began to see the value in the physical connections they previously had with others. Since we transitioned to connecting virtually, people were reading deeper into the messages on their timeline and what it actually meant.   

For example, with the social movements in the last year, many brands knew that to be perceived as the humane and caring brands they claim to be, they had to post content that showed they supported the cause. 

This sparked the social shift that content had to deliver a message and speak to others rather than some unoriginal marketing post to earn more revenue.

How you can leverage this: If you want to grow a deeper connection with your audience, take the time to create a message that is meaningful and will positively impact your audience. People are scrolling through social media for a reason. They are looking for something that will inspire them – try to be that one post that leaves a good impression and makes them act on it.

Agency Partner lives in the digital world, and we know the digital landscape changes by the minute. If you have any questions about influential social media trends and tactics, contact Agency Partner, and we will reach back to you as soon as possible.

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

website-designer

7 Things to Consider When Choosing a Web Designer

Expert Tips For Things to Consider When Choosing a Web Designer 

If you don’t have a website for your business, you are missing out on moneymaking opportunities. Having a website is an essential part of any business. It establishes credibility, markets your products, and leads to conversions. Without it, starting a profitable business can be challenging. 

So now that you know a website is an essential business component, you need to figure out where to get one. There are different ways to get a business website. For example, you could look into partnering with a freelance web designer, find a DIY CMS template, or hire a web design agency. Whatever route you choose to go with, several essential things need consideration before making your decision. 

We will be sharing 7 things to consider before choosing a web designer for your business. 

#1 Figure out your website needs and goals 

First, you should know your website needs and goals. Creating goals will help you understand what you want out of a website.  

To guide you on concepting, consider what industry you are in and how your customers will engage with your website. Whether that is through E-commerce, CRM, form fills, or other functions.  

To get your thought process flowing, you can start by thinking about your sales funnel and how your website would play a part in it. Evaluating your sales funnel will help paint a better picture in your mind of how your website will work. 

From there, you can set goals for the timeline and cost of your site. For example, consider the date of when you want to have your website to be done and how much you are willing to pay for it. Setting these goals will make your search a lot more efficient because it will eliminate who can meet your expectations and who cannot. 

#2 Consider Your Web Designer’s Years of Experience 

The second step in considering a web design agency is how much experience they hold. The number of years you are looking for is based entirely on your preference. If you see a designer has potential and can produce the end product you want, including website maintenance, that designer could be a possible fit. 

It’s also good to research who their previous clients are and the industry they are in. If the designer has experience with clients in the same industry as you, the designer will be more knowledgeable about the customer experience. Having an understanding of the same industry will be beneficial when choosing a designer. 

If they do not have any relevant experience in a similar industry, explain the features that you want on your website and see if the designer could still fulfill those needs. However, their sales pitch to you could hold a lot more weight when they don’t have any proven experience. 

#3 View the website designer’s portfolio

Viewing portfolios is an essential step in choosing a web designer. All creative positions in the design industry have portfolios because they present the designer’s aesthetic, style, and tone in their previous work. The portfolio will show you the websites they designed in the past.

However, design is not the only important part of a portfolio. Testing websites functionality is also an essential part of choosing a web designer. A website’s UX design plays a significant role in the customer experience. Although an excellent web design makes the website eye-catching, it will not make the customer convert if it can’t function properly. 

Also, check to see they could do layouts for mobile. 60% of US website traffic comes from a mobile device, so having a website that can do a mobile design is essential.  

Lastly, look to see if the designers have won any rewards for their previous work. Rewards are a good source of credentials when looking for candidates. 

#4 Take into consideration their average customer size 

While you review their portfolio, consider the size of their clients and how this could impact working with them. If they service relatively small businesses, think about how they would handle working with a larger company. Would they manage all the operations that go into making a website for a large business? If the situation is vice-versa, and the agency primarily works with larger clients, would they give enough attention to a smaller company? These are things to consider that could potentially impact your relationship. 

#5 Learn their agency culture 

After you researched who the agency services and their previous work, look into their company culture, you will be working with this team often, and you want to be sure that you can work together nicely.

You can learn a lot about a company’s culture by looking at their team page. If they have an “our history” page, it can help you learn more about how they got established. A company’s social can also be beneficial to look through. The team should be selling you how their values are incorporated into their work to make clients happy.

Also, research other services the agency offers. Other marketing initiatives can supplement your website after it’s complete, making your brand appear more unified. A brand that is consistent in its marketing appears professional to its audience. 

#6 Read Online Testimonials and Reviews 

Learn what others have to say about the agency by reading testimonials and reviews. Reading what customers have to say will show you how the customer experience is.  

And make sure you are not only reading what is on their website. Check third-party review sites as well. Review sites will show the good, bad, and ugly of previous clients and their experience. In addition, look for specific names used within the review. For example, if a customer mentioned how well someone developed their website, it will give you insight into who you want to work with.   

#7 Ask Questions 

Once you have selected your candidates, remember to ask questions. If you misunderstand anything about the services they provide, ask about it so you can learn more. Make sure that the agency you choose can produce the end product you envisioned.

Take your time in choosing a website designer. Your website is a critical player in your marketing strategy, and if it is not serving its purpose, it could severely impact your business goals.  

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about our web design services, please contact Agency Partner.