social_media_management

10 Signs It’s Time to Finally Hire a Social Media Manager

Expert Tips For 10 Signs It’s Time to Finally Hire a Social Media Manager

If you’re a small business owner, an entrepreneur, or a CEO of a start-up, you might have limitations for human resources and funds. As a result, one person may have to deal with a range of tasks in multiple departments while also implementing creative solutions to fit your budget. Regardless of the size of your business, a critical aspect of running a successful company is establishing a robust online presence. In this blog post, we’ll highlight 10 signs telling you it’s time to hire an expert to take over your social media marketing.

What is a Social Media Manager?

A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

10 Reasons Why You Should Hire a Social Media Manager You’re Busy

Running an organization isn’t easy! There are countless things that require your attention and it’s hard to dedicate time for anything new. The key to running a successful and sustainable business is task delegation. Having an expert devoted to a crucial part of your workload allows you both to do what you do best while sharing a common goal. By hiring a social media manager, you can shave off a few hours from your schedule each week without breaking the bank.

You Lack the Right Tools

The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.

Little To No Progress

All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.

No Updates in Real-Time

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication.

Other Revenue Sources Are Being Neglected

Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

You Aren’t Sure Which Social Media Channel Works Best for You

Facebook, Twitter, Tik Tok, Instagram, and LinkedIn are indeed major platforms for social media marketing, but they’re not the only ones that matter. The list of emerging social media channels that can be useful for small businesses grows and changes with each year. If you’re just starting out, you can run the risk of spreading your resources too thin by targeting several channels. It’s more cost-effective to focus on a few key channels, but knowing which ones work best for your business can be difficult. If you lack the experience or time to assess social media channels and decide which would be the most relevant and impactful for your business, you should consider hiring a social media manager.

You’re Looking to Keep Up with Trends

As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities.

You Aren’t Able to Commit to Consistency for Each Channel

How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action.

Low Engagement

Communication is one of the main reasons why consumers love interacting with their favorite brands on social media. They’re able to chat, DM, or comment with brand ambassadors to ask questions or learn more about the company’s culture. If you’re busy managing other tasks and don’t have the time to reply to messages, you could be losing customers. You need someone who can be present and engaging to keep the conversation going.

You Want to Create a Community Around Your Brand

A robust community gives modern brands an edge that can’t be replicated. Anyone can repost content from a competitor, and guarantee expedited shipping, or drop-ship products, but true social media fandom is unique. Creating a community doesn’t happen by just posting on your social media channel, it’s about engagement, social awareness, and having an open dialogue with your customers. Building a community takes dedication and you need an expert to cultivate it.

Conclusion

Although a new investment can be daunting at first, hiring a dedicated professional to manage your social media marketing and create effective and engaging content will save you time and money, while growing your business exponentially in the long term. If you’re ready to reach global audiences, create lasting relationships with your customers, and develop a loyal fan base, start a conversation with the experts at Agency Partner Interactive today! API offers an array of affordable marketing services, and we’ll customize your social media marketing strategy to accelerate the growth of your business and deliver actual results.

crm_system

Why Your CRM System is Costing You Time and Money

Expert Tips For Why Your CRM System is Costing You Time and Money

A CRM system is a vital part of any small business. It helps you keep track of your customers and their interactions with your company. However, CRMs are complex tools and can be expensive to maintain. If you’re not sure exactly how much you’re spending on CRM maintenance and how cost-effective your system is, we’ll break down some of the fees associated with CRM software and how to choose a CRM system that works best for your company.

What is a CRM System?

CRM is short for customer relationship management. It’s a software system that helps business owners easily track all communications and build relationships with their leads and customers. CRMs replace a multitude of spreadsheets, databases, and apps that most businesses patch together to track customer data and they connect your sales leads with your customers all in one place. They also consolidate all communications (forms, calls, emails, text messages, and meetings). With so many benefits, you may be asking: why shouldn’t I implement a CRM system? The answer: you should, but there are several things to know to streamline your CRM implementation so that it’s doing the most work for you and that you’re not paying for extra features that go unused.

Common Faults of Your CRM system

Most CRMs are set up with reporting, contacts, accounts, opportunities, and leads all under one dashboard. This is too complex and makes it hard to efficiently view and track the information you and your employees need to know. Complexity also means more money. A simple CRM system is much more versatile, and versatility is one of the biggest assets a small team can have.

How Much Does a CRM Cost?

If you’ve ever asked, “how much is this CRM going to cost me?” you probably have never gotten a straightforward answer. This is because they almost never cost face value. The true cost of a CRM implementation is difficult to understand when the process begins. CRM system pricing varies depending on the features and complexity you need, and many CRM platforms charge per user. Enterprise CRMs can cost up to $160 per month. More affordable CRMs can cost $12 per month per user, while still having hidden implementation fees. Although there isn’t a set amount for the total implementation and maintenance of your CRM, we’ll outline some of the transparent fees you’ll be paying at the beginning to give you a more accurate estimate.

Transparent Costs

Subscription costs: the price you pay to have system access. There are a few types of CRM subscriptions, and you will have to decide between cloud CRM and on-premise CRM. Cloud CRM systems are replacing on-premise CRMs because they take less upfront investment and offer more subscription options. If you’re managing sensitive data or need total control over the system, on-premise CRMs might be a better option for you.

Service level costs: your service level cost is determined by 3 factors: plan level (service package you buy from the vendor), volume (number of records, contacts, or data points you can store for a specific price), and add-ons (premium features, integrations, or capabilities you can add).

Cost per user: CRM plans or service levels may only allow for a set number of users per month while other vendors will let you add individual users for a set amount more each month.

Implementation fees: once you’ve decided on your vendor and plan level, it’s time for your CRM roll-out! Vendors offer setup and implementation services and these range in costs depending on the scope of the implementation. This could include building customized dashboards, template creation, consulting services, data migration, contact import, and workflow export/import, to name a few. Doing all of this could cost you a lot of money. Vendors usually don’t tell you how much each of these services costs, making this stage a bit of a grey area. Some range from $1,200 to $5,000, while others come with no fees for services like implementation and migration.

Transparent time: discovery, selection, data preparation, implementation, and training. These time investments correspond to the five stages of the CRM implementation process.

What Do You Need Out of Your CRM System?

Take some time to evaluate exactly what you need your CRM system to do and which features would be most beneficial for your business. The five aspects of CRM discovery are:

List of feature requirements: make a list of what you need to have, what would be nice to have, and what you need each feature to do.

Business requirements: what are some of your problems? Which process feels unorganized and chaotic? Who needs to communicate and what information is being lost?

Non-functional requirements: how fast are you growing? What would a system outage mean for your current system? How sensitive is your customer data?

Functional requirements: what specific things do you need for your business process? What are the use cases? What does your sales and onboarding process look like? Think about these questions from the viewpoint of each team who will be using this tool.

System design: what will different teams need from different dashboards? What information will be shown on each dashboard? How will users interact with it?

The most important part of choosing a CRM system is to ask how much each feature, implementation step, monthly subscription, and cost per user is going to be. If you don’t ask these critical questions, vendors usually won’t tell you. Empower your decision by knowing as much as you can about how much you’ll be spending initially and each month so you can avoid incurring unnecessary costs as much as possible.

Where to Begin?

With so many things to consider, you may need an expert to guide you through what your business needs out of a CRM system and how it should be structured. To speak with a professional, contact Agency Partner Interactive and schedule a consultation today. Our team is dedicated to accelerating the growth of small businesses and we’ll help set you up for success and streamline and manage your CRM system processes so that you can get the most of out your investment.

facebook_marketing

Is Facebook Marketing Still Relevant in 2022?

Expert Tips For Is Facebook Marketing Still Relevant in 2022?

There’s no doubt that Facebook has been one of the most important marketing channels over the last decade. But with changes to the algorithm and increasing competition from other social media networks, is Facebook still as relevant in 2022 as it was in 2012? In this blog post, we’ll discuss whether Facebook is still a valuable marketing tool, its competitors with respect to marketing viability, and how these platforms can help you reach your target audience.

What Happened to Facebook?

In the era of its conception, Facebook was THE social media channel for advertising. With the acquisition of mainstream platforms like Instagram and WhatsApp, it was almost impossible to find someone who wasn’t a part of the Facebook ecosystem. Then came the onslaught of scandal after scandal, privacy leaks, and government intervention. This along with site updates that made it harder for businesses to connect with consumers created a massive shockwave of negative exposure for Facebook and continues to degrade the company’s reputation and popularity. Despite the negative publicity and uprising of contemporary competitors, Facebook remains in some ways a great marketing platform for businesses to reach a specific target audience. Below, we’ll outline some of the pros and cons of Facebook marketing so you can determine whether it’s worth your investment.

What Are the Pros of Facebook Business Marketing?

  • Demographic: Facebook is still wildly popular for users over the age of 30. There hasn’t been a significant decrease in users of this age group after the waves of bad publicity and Facebook still generates roughly 2.9 billion users daily. If your target audience is over the age of 30, Facebook ads for marketing are still extremely relevant.

 

  • Flexible and Cost-Effective: Facebook has a robust online advertising tool integrated into the platform itself. You can tailor your ads by demographic and interest more so than on other social media outlets. Facebook marketing also offers more freedom in terms of budget constraints. You can run an ad campaign with a low budget and still expect to see results from it. There is also more flexibility to adjust and redefine your ads to generate optimal returns by exposing them to the exact target audience that will most likely take action.

What Are the Cons of Facebook Business Marketing?

  • Demographic: If your target audience falls below the 30+ age group, Facebook marketing is no longer relevant for your ad campaigns. It wouldn’t be worth investing in Facebook business marketing since this user demographic has been significantly declining in recent years. Marketing on other platforms like YouTube, TikTok, and Twitch will give you more exposure and be the most relevant platform for marketing your business.

 

  • Exposure: In 2022, it’s extremely difficult for non-paid content to gain exposure. This is mostly because of algorithm restructuring and frequent platform updates. The result is that business marketing pages have an exceedingly hard time showing up on users’ feeds, even if they are following you and are actively engaging with your posts. This puts pressure on businesses looking to grow reach and engagement to use boosted posts. Boosted posts are paid tools to increase the likelihood that your posts are showing up on users’ feeds. Even if you’re regularly posting compelling content with high user engagement, you’ll have to spend money on the backend just so that they’ll reach your target audience.

Conclusion

There isn’t a straightforward answer to the question: is Facebook marketing still relevant in 2022? When developing your marketing strategy, it’s important to clearly define your target audience/demographic, know what type of content you want to create, and keep in mind your ad spend budget. This is the key to generating brand exposure and engaging with your audience in the most impactful and relevant way. For more information on how Facebook marketing or other forms of social media marketing would work best for your business, contact Agency Partner Interactive and schedule a consultation. Our expert social media marketing team will help you develop a powerful marketing strategy to expand your reach and engage with your target audience to help accelerate your business growth.

amazon_ads_optimization

10 Tips for Amazon Ads Optimization: How to Get the Most Out of Your PPC Campaigns

Expert Tips For 10 Tips for Amazon Ads Optimization: How to Get the Most Out of Your PPC Campaigns

If you’re running Amazon ads, it’s important to make sure you’re doing everything possible to optimize your PPC campaigns and get the most out of your ad spend. Today, we’ll outline 10 ad optimization techniques to organize and scale your Amazon ad campaigns to help you achieve real results. With these Amazon PPC tips, you’ll be able to improve your click-through rate, conversion rate, and overall ROI from your Amazon ads campaigns. Let’s get started! 

  1. Campaign Structure

Your PPC campaigns serve as a general outline for all of your ad activities. A campaign structure provides a set of traits following patterns like the product category, brand, and top sellers. However you decide to organize your campaigns, the most critical thing is to be consistent. If you create one campaign by product and another by brand, you could have the same products appearing in multiple campaigns, meaning that they might be in competition. 

  1. Identify Relevant Keywords

If you’re just starting out as a seller or launching a new product, it’s important to start your PPC journey with long-tail keywords. After you’ve mastered these keywords, you can go after the most-searched, generic keywords. If you target highly searched keywords from the beginning, you’ll run into tough competition from established sellers and will likely spend a lot of money without getting exposure for your brands, along with traffic and conversion. It’s recommended to run an Amazon automatic campaign and a manual campaign simultaneously with the same products. Allow the automatic campaign to run for a couple of weeks, then examine which search terms generate the most sales. Next, transfer these search terms into your manual campaigns. This is how to make the most out of Amazon’s capabilities while building up your own campaign to improve PPC optimization. 

  1. Rank Optimization

The larger your selection of products, the larger your number of keywords with different levels of specificity should be. For example, if you’re selling a variety of shoes, the keyword “shoe” is relevant for all of them. For some shoes, the keyword “women’s shoes” is relevant. For some women’s shoes the keyword “women’s sneakers” is relevant. If the keyword “women’s shoes” were to be placed in all ad groups for women’s sneakers, heels, or boots, you could easily lose track of which ads are shown for which keyword bids. The concept here is to have three different sets of ad campaigns with mids and budgets varying significantly across each of these sets. The bids and budget assigned to a keyword depend on the search rank of the listing in Amazon’s search results for that query.  

Ad group 1: “women’s shoes” for general keywords of that product category (“shoes for women,” women’s shoes,” and top sellers. 

Ad group 2: “women’s sneakers” for specific keywords “sneakers for women,” “women’s trainers,” “women’s tennis shoes,” and corresponding products. 

Ad group 3: “women’s boots” for specific keywords, “women’s boots”, “hiking boots for women,” and corresponding products. 

  1. Group Variations Together

If you have multiple variations of the same product, grouping them together is a great way to create more brand awareness and visibility. Running an ad campaign for multiple different products may not be the most cost-effective and they might end up competing among themselves for ads. This is considered product cannibalization and you should avoid it at all costs when it comes to PPC campaign optimization. A technique to prevent this problem is to group individual variations into one single package, then sell it on Amazon under a unique Amazon Standard Identification Number (ASIN). 

  1. Optimize Listings

Amazon likes to be sure that the ads being shown are relevant to the consumer. This is why ads can only be shown for keywords that are also contained in product listings and text like title, description, search terms, etc. Check to make sure you’re not utilizing keywords that make no impression in the text of your product listing. 

  1. Get Rid of Unwanted Search Queries

Amazon ads don’t always show the exact search terms you’ve bid on as a seller. Search queries can depend on the keywords you’ve entered according to match type. There are two techniques that can prevent you from incurring unnecessary costs: set keyword match types and set negative keywords. 

  1. Track PPC Ad Spend Based on Performance

Usually, there are many different products in one ad group sharing the same keyword. As you run your campaigns, it will be clearer over time which products sell best within the given ad group. Your goal for Amazon PPC optimization should be targeting the max number of sales with that ad group by removing products with poor performance from that ad group. This will help you concentrate impressions and clicks on those products which effectively converts clicks into purchases. It also avoids spending more money on products with low conversion rates and optimizes your ad spend. 

  1. Define Target Ad Cost of Sales 

Your Target Ad Cost of Sales (ACoS) is calculated as ad spend divided by ad sales. It should at least have a rough outline and can differ depending on the purpose of your campaign. If you’re chasing profit, then your target figure will be based on your profit margin. Target figures for ACoS are generally between 5% to 15%. 

  1. Track and Optimize Bids

The best target bid depends on the keyword. This is why every bid can be controlled separately for every keyword in manual campaigns. Know that a good amount of data is needed as a base for evaluating bids. A few general principles for bid optimization are:  

  • If the ACoS for a keyword is above the target value, you should lower the bid to test whether ad spend and sales can be brought to a cost-effective ratio 
  • If the ACoS is below the target value, test the ad’s reach and sales can be expanded by raising the bid price. 
  • If keywords aren’t generating any sales or impressions, test whether a higher bid price can make revitalize them. Higher bids can result in higher placement, leading to more clicks and impressions. 
  1. Bid on New Keywords at Higher Prices

If you’re adding a new keyword, you should set a higher initial bid price, usually at least 0.75$ depending on the category. In order to get a new keyword started and have it generate some clicks and impressions, a higher bid price must be attributed to it. As soon as some click history builds up, the bid price of this keyword can often be lowered to successfully find an optimal price for the bid.

If you’re ready to revamp your Amazon ads optimization strategy, let Agency Partner Interactive do the heavy lifting. API is growth-focused, helping over 500 businesses dominate their markets and achieve real results they can count on. Our expert team specializes in PPC campaign optimization and we’ll make sure you’re getting the most out of your ad spend. Ready to get started? Contact us today!

clutch_reviews

Agency Partner Interactive is Making Waves in Digital Marketing in Dallas/Fort Worth

API Making Waves in Digital Marketing

For over ten years, Agency Partner Interactive has been at the forefront of leveraging technology to drive revenue for businesses. We give ourselves the goal of changing all our clients for the better.

But we need to prove that, which is why we created our Clutch profile to begin gathering reviews from our clients and partners. After two years of letting the results come in organically, we are happy to say that we are getting an overall positive reception from our clients and partners.

We have so far collected thirty-nine reviews. Our average score through all of them has been five stars. This is an excerpt from the latest one that was published recently.

clutch_review 

We appreciate these reviews and the effects they’re causing for two important reasons. First, they inform the market of the services we offer and the quality they can expect if they choose us as their project partner. Second, they inform our team of our strengths and the areas that require adjustments to further improve our processes.

These kinds of reviews and feedback operate as good barometers for the quality and temperament of any vendor. They come from unbiased sources that have direct experience with how the service provider operates. But that’s not all they have to offer.

This website has areas that showcase leading firms from every industry on their directory based on the scores they get from reviews. It acts much like a top scoreboard except for companies, and the criteria is customer service.

We are happy to say that Agency Partner Interactive is in the top five best digital marketing agencies in Fort Worth according to that list. It quickly communicates that not only are we providing the best services in our field. But that we are causing real positive change to our clients.

This improvement is important because we want our potential clients to know we are a top digital marketing and web design/development agency. Using agencies is a cost-effective way to gain an edge for your business.

We endeavor to spread awareness on the viability of this business strategy because the benefits are too substantial to ignore. Explore our website to learn more about the services we offer and what we can do to improve your operations. Contact us today and get an expert opinion on how we can grow together.

digital_marketing_tools

Top Tools to Help You Dominate Digital Marketing

Expert Tips For Top Tools to Help You Dominate Digital Marketing

If you’re looking to dominate digital marketing, you need the right tools. With so many different platforms and channels to consider, it can be difficult to know where to start. That’s where we come in! In this blog post, we will share 21 of our favorite tools for digital marketing. Whether you’re looking for a tool to help with SEO, social media, or paid advertising, we’ve got you covered. So what are you waiting for? Check out our list and get started today! 

What is Digital Marketing? 

Digital marketing is the process of using technology to promote your products or services. This can be done through a variety of channels, including search engines, social media, email, and paid advertising. With so many different options available, it’s important to choose the right channels for your business. 

What are the Best SEO Tools 

Now that you know what digital marketing is and why it’s important. Let’s talk about the best SEO tools that you can use! 

SEMRush  

SEMRush is a powerful tool that can help you with keyword research, website audits, and more. SEMRush can help you find what your competitors are doing, including advertising! Take a look at your backlinks and find new ways to get to your target audience. 

AHREFS 

AHREFS is great for competitor analysis and link building. View your current SERP (Search Engine Results Page) and find new opportunities to improve your website ranking. 

Moz 

Moz is a well-known tool that offers a variety of features to help with digital marketing. Use Moz to track your keywords, create custom reports, and more. 

SpyFu 

SpyFu is another great tool for competitor analysis. See what keywords your competitors are targeting and find new opportunities to improve your website ranking. 

Google Analytics 

Google Analytics is a free tool that can help you track your website traffic. This is important because it allows you to see what’s working and what’s not. 

What are the Best Email Marketing Tools? 

Email marketing is a great way to stay in touch with your customers and promote your products or services. But what are the best email marketing tools? 

MailChimp 

MailChimp is a popular tool that allows you to create beautiful email newsletters. You can also use MailChimp to automate your emails, making it easier to get the right message out at the right time. 

Active Campaign 

Active Campaign is a powerful email marketing tool that can help you automate your email marketing. You can also use Active Campaign to create custom reports, segment your list, and more. 

CampaignMonitor 

CampaignMonitor is an email marketing tool that’s great for bloggers and online businesses. CampaignMonitor makes it easy to create beautiful emails without knowing how to code. 

What are the Best Social Media Tools? 

Social media is a great way to connect with your customers and promote your products or services. But what are the best social media tools? 

Hootsuite

Hootsuite is a popular tool that allows you to manage all of your social media in one place. You can also use Hootsuite to schedule your posts, track who’s engaging, and monitor what people are saying about your business – even if they don’t tag you!

Buffer

Buffer is another great tool for managing your social media. With Buffer, you can schedule your posts, track your analytics, and more.

Sprout Social

Sprout Social is a powerful tool that allows you to manage all of your social media in one place. You can also use Sprout to create custom reports, monitor what people are saying, and more.

What are the Best Advertising Tools?

Advertising is a great way to reach your target audience and promote your products or services. But what are the best advertising tools?

Google Ads

Google Ads is a popular tool that allows you to create and manage your Google Ad campaigns. You can also use Google Ads to track your campaign performance.

StackAdapt

StackAdapt is a great tool if you’re looking to get into programmatic advertising. Unlike other DSPs, StackAdapt has a low starting cost and offers great audience segments.

Bing Ads

Bing Ads is another great tool for creating and managing your online advertising. You can also use Bing Ads to track your campaign performance and find new opportunities to reach your target audience.

What are the Best Analytics Tools?

Analytics are important because they allow you to see what’s working and what’s not. But what are the best analytics tools to use?

Google Analytics

Google Analytics is a free tool that can help you track your website traffic. This is important because it allows you to see what’s working and what’s not.

KISSmetrics

KISSmetrics is a powerful tool that allows you to track your website visitors. You can also use KISSmetrics to create custom reports, segment your list, and more.

Mixpanel

Mixpanel is another great tool for tracking your website traffic. You can also use Mixpanel to create custom reports, segment your list, and more.

How Can I Get Started with Digital Marketing?

If you’re looking to get started with Digital Marketing, the tools above are a great place to start! Our marketing experts at Agency Partner Interactive can help get you set up with a great plan built just for you!

In_Demand_Digital_Skills

2022’s Most In-Demand Digital Skills: What You Need to Know

As we move further into the 21st century, the world of digital marketing is only going to become more and more important. If you want to stay ahead of the curve, it’s important to stay up-to-date on the latest digital skills. In this blog post, we will take a look at some of the most in-demand digital skills for 2022. Whether you’re a business owner or an employee, these skills will help you thrive in the years to come!

What are digital skills?

Digital skills are the abilities and knowledge needed to succeed in the digital world. This includes everything from social media marketing to web design to data analysis. As the world becomes more and more digital, these skills are becoming more and more important.

As business owners and employees, it’s important that we keep our digital skills up-to-date. So we stay ahead of the curve in competitive markets.

Why are digital skills important?

Digital skills are important because they can help you succeed in any number of industries. Whether you’re looking to start your own business or get ahead in your current career, digital skills will give you the tools you need to succeed.

Are All Digital Skills Coding?

No! You don’t need to be able to code to have digital skills. While coding is a valuable skill in the digital world, it’s only one aspect of many. There are plenty of other digital skills that don’t involve codings, such as social media marketing, web design, and data analysis.

What are the most in-demand digital skills for 2022?

In 2022 the digital realm has expanded beyond what we could have ever imagined. With technology changing and advancing at breakneck speeds, it can be hard to keep up with the latest trends. Luckily, we’ve compiled a list of the most in-demand digital skills for 2022 so you can stay ahead of the curve.

Digital Marketing Skills

Digital marketing is the process of using digital channels to promote or market products and services. This can include everything from social media marketing to email marketing to search engine optimization (SEO). As the world becomes more and more digitized, businesses are realizing the importance of a strong digital marketing strategy.

Social Media Marketing

Social media marketing is one of the most in-demand skills of 2022. As the world becomes more and more connected, businesses are looking for ways to reach their target audiences through social media. If you’re interested in a career in digital marketing, social media marketing is a great place to start.

Email Marketing

Email marketing continues to be strong in the world of digital marketing. In 2022, businesses will be looking for ways to connect with their customers and clients through email. If you’re interested in a career in digital marketing, email marketing is a great place to start.

Search Engine Optimization (SEO)

SEO is the process of optimizing a website for Google search. In other words, it’s the process of making a website more visible in Google search results. In 2022, businesses will be looking for ways to improve their SEO in order to reach more customers and clients. If you’re interested in a career in digital marketing, SEO is a great place to start.

Pay Per Click Advertising (PPC)

PPC is a type of digital marketing where businesses pay to have their ads displayed in Google search results. In 2022, businesses will be looking for ways to improve their PPC campaigns in order to reach more customers and clients. If you’re interested in a career in digital marketing, PPC is a great place to start.

Web Design

Another in-demand skill for 2022 is web design. As businesses move more of their operations online, they need websites that are user-friendly and visually appealing. If you have a knack for design, web design is a great career to consider.

Data Analysis

Data analysis is another skill set that will be in high demand in 2022. As businesses collect more and more data, they need people who can help them make sense of it all. If you’re detail-oriented and good with numbers, data analysis could be the perfect career for you.

Software and Technical Skills

While some software skills may seem basic, they will become increasingly important in the next few years.

WordPress

WordPress is a content management system that helps you create and manage a website. While it’s not as popular as it once was, WordPress is still a valuable skill to have. Many websites are built on the WordPress platform, and even having a basic understanding of how it works is very valuable.

Microsoft Office

Microsoft Office has been a staple of the business industries for decades now. With no sign of going away anytime soon, Microsoft Office is a great digital skill to have in your playbook.

Google Suite

Google Suite, or GSuite, is an important part of daily business for many companies. Being able to work within digital workspaces and docs, as Google offers, is an important digital skill.

Adobe Suite

Adobe has built some of the most powerful image and video editing software that exists. Being able to work and utilize their software, including Photoshop, Illustrator, Premiere, etc, is a great way to step up your digital skills!

Project Management

As businesses take on more projects, they’ll need people who can help manage them. If you’re good at keeping track of deadlines and details, project management is a great digital skill to have.

Marketing Automation

As businesses automate more of their marketing processes, they’ll need people who know how to use the software. Marketing automation is a complex but important digital skill that will be in high demand in 2022.

These are just a few of the most in-demand digital skills for 2022. If you’re looking to get ahead in your career, start by learning one or more of these skills. With the right skill set, you’ll be well on your way to success! If you’re interested in learning more digital skills, keep an eye on our blog! And if you want help to start your own digital projects using digital experts, contact us today!

google_ads_remarketing

The Best Remarketing Strategies for Google Ads

Google Ads remarketing can be a great way to keep your business in front of potential customers, but using the right strategies is key. In this blog post, we’ll share some of Agency Partner’s favorite simple tips for getting the most out of your Google Ads remarketing campaign. Whether you’re just starting out or looking to optimize your current strategy, we’ve got you covered!

Apply A/B Testing

We love a good A/B test for how much you can learn from such a simple process. Find out what works best for your company, your industry, and your audience by optimizing with all the data an A/B test can gather for you.

Try Dynamic Remarketing

While standard remarketing puts your ads in front of internet users who have already recently visited your site, dynamic remarketing makes it possible for those ads to be automatically tailored even more to what your previous visitors are most likely to respond best to. This can be anything from customizing layouts to optimizing timing.

Expand Your Targeted Segments

Maybe your ‘customer needs’ focus is too narrow. Expand the range of who your ads are reaching by targeting new user segments with different ads. Consider the users of your mobile app, too, and what their needs are versus those who access your site on a desktop. Never underestimate the impact on conversion of user experience.

Change Up Your Max Bids for CPC

If you prefer the control with setting manual bids instead of relying on automatic bids, take another look at what you’ve set as your maximum amount per CPC or cost per click. It may be worth upping the budget so that you increase your chances of having your ad top the high search volume pages.

Leverage Cart Abandonment Opportunities

Cart abandonment has gotten a lot of attention from marketing departments lately, and for good reason. A visitor who already went so far as to click or press ‘Add to Cart’ shows much higher purchase intent than a visitor who just took a lingering glance at a product page.

Savvy remarketing to these easy converts may mean offering a small discount to help get them through the finish line of making the purchase. They’re certainly a segment worth a higher CPC bid in our opinion.

Make the Most of Remarketing Time Limits

Capitalize on the modern short attention span and set your automations to reach out to your remarketing targets quickly before they lose interest or completely forget about why they initially were interested in your product or service. If you have multiple remarketing ads running, you can customize different durations for each of them!

Note: It’s recommended to start with a duration of 30 days, meaning your ad reaches visitors who didn’t take further action on your site in the previous 30 calendar days. Adjust from there to find the best time limits for your particular audience’s response.

Set Up Responsive Ads

Similar to dynamic remarketing, this option helps automatically adjust your ads to the best dimensions for whatever space it appears in. It’s a big time-saver for sure!

Reassess Your Frequency Cap

What’s one of the worst things you can do as a marketer? Annoy your audience to the point it creates a negative brand perception. When making these settings and planning your remarketing campaigns, think about your real motivation with them – you’re not bombarding visitors with your brand or client’s existence; you’re just gently reminding a visitor of that item they may want to revisit.

Keep this in mind, especially when figuring out how often an ad is shown to a user, and it may have to be trial and error as there is no set universal number. How much is too much for your specific audience?

Avoid Negative Brand Associations

Maybe there are particular brands or publications you don’t want your own brand to associate with and advertise on. Google Ads allows you to set specific sites and their categories you want excluded from your remarketing campaign displays.

Widen Your Target Location and Language Settings

Unless you’re a local business and want to keep it that way, consider expanding the locations you reach and the languages your site can be translated into. It’s such a simple switch that can help make sure you’re maximizing audience potential.

Remarketing can be an extremely effective way to reach out to customers who have already shown interest in your product. By using the strategies we’ve outlined in this post, you should be able to create a remarketing campaign that drives traffic back to your site and increases conversions. Need help getting started? Contact our team of experts at Agency Partner. We’d be happy to help you get the most out of Google Ads and increase ROI for your business.

content_marketing_ideas

How to Never Again Run Out of Content Topic Ideas

Are you ever at a loss for what to write or post about? It can be tough coming up with new content marketing ideas, especially if you’re running a small business. But don’t worry – we’ve got you covered here with some topic ideas research tips! This post is to help you come up with fresh content ideas that will engage your audience and keep them coming back for more. How do we not run out of content ideas? Agency Partner Interactive is spilling all of its secrets! 

  • Filter Through Quora 

Launched in 2010 by 2 former Facebook employees, Quora was designed for the express purpose of serving as a hub for asking questions and getting crowd-sourced answers. What better research approach than to go right to where those questions are being asked! You can search by keywords related to the industry you’re writing for, filter for when questions were asked to find the most current site queries, and even see which questions have the most views or followers to inform your topic research. 

  • Check Your Chatbot 

Chatbots are on a site to assist and answer questions for visitors, so why not make the most of the info they collect? These conversation logs can give you so much insight into what specifically your potential customer may be wanting answered or may want to know more about. This can help you personalize and customize your content to exactly what your site visitors are looking for!  

  • Try Out Some Keyword Research Tools 

If you’re a small business, long-tail keyword research is your best friend. Targeting these queries will help you most with reaching your niche market to eventually build up you ranking towards the short-tail keywords that the big businesses dominate. Use sites like Answer the Public and SEM Rush to do your research by entering your bits of industry terminology to find out what further terms you can zero in on for both topic inspiration and optimizing your ranking.  

Hot Tip: A new site we at API like is TopicMojo.com. 

  • See what Google Autocompletes Have for You 

By Google’s own admission, typing a term into Google triggers the site to not only search for what you’re initially looking for but also to populate info about related searches and keyword suggestions. Search for things and terms related to your industry, and then mine what all else Google has to offer for it. Some of these results will be location-oriented; if your business is a local one, this is a perfect way to source inspiration for further topics that people are also popularly looking for. 

  • Analyze What Works for Your Competitors 

Sometimes you just need a little push out of your writer’s block, and looking at what gets results for your competition can do just that. Of course, put your own spin on any good topics you spot on their blog or in their monthly newsletter that you think might also work for you. Think about their videos that clearly have an exceptional view rate or their posts that have more comments than other posts… What are common threads between them? Now, you likely won’t be privy to their behind-the-scenes analytics, but there are user-facing stats to look for that let you know if a content type or subject is working for them. Maybe your own spin on it could work for you, too! 

  • Ask Your Audience What They Want 

Why not go straight to the source and put out a social media survey directly asking what your customers and site visitors want to see more of or know more about? It can be a great opportunity for engagement alongside the topic research. 

  • Revisit Your Old Content 

Work smarter, not harder, you know? Sometimes your old content topics are just waiting for you to take a fresh look at them for another angle into them. Maybe the market or industry or your business or audience has changed some since the first time you explored the subject – it’s time for your current content to reflect that! What performed well the first time you shared it? Could it be given a deeper dive this time around? 

Content marketing can be a struggle, but it doesn’t have to be. By using the tips we’ve shared in this post, you can never again run out of content topic ideas. And if you need help putting these principles into action or want someone else to take care of your content for you, don’t hesitate to reach out to Agency Partner. We’d be happy to help you create a successful content marketing strategy that cohesively drives traffic and converts leads! 

social-media-trends

9 Social Media Trends You Need to Know for 2022

Expert Tips For 9 Social Media Trends You Need to Know for 2022

If you’re like most small business owners, you’re probably trying to keep up with the latest social media trends. But keeping up with social media changes can be hard – especially if you don’t know what to expect in the future.

But don’t worry, we’ve got you covered! In this blog post, we’ll take a look at some of the top social media trends that are expected to dominate in 2022. So, whether you’re just starting out on social media or looking to evolve your strategy, read on for some valuable insights! 

  1. Social Retailing

It’s not enough to post and ghost anymore (if it ever was), and users are all about social commerce this year. Brands need to create a full experience around their product or service – livestreams, shoppable buttons, influencer campaigns. It’s not exactly new, but it definitely will be taken up another notch in 2022.

  1. Customer Service Goes Social Again

For many, customer service has taken a back seat to a lot of the fun and flash of social media. Use 2022 to get back to authentically connecting with your customers when they have an issue or when they just need a little communication with a brand. Don’t forget that social servicing is how many brands built their following in the first place back when social media was still a wild, wild west!

  1. 3. Hiring from Social Platforms

It’s a Gen-Z world now, and even recruiting is turning to social platforms. Finding your new team members through avenues like TikTok marketing will depend on you being upfront about your mission, values, company culture, and the human element of your brand. Whether B2B or B2C, take the opportunity to solidify your branding and appeal to the next generation of the workforce.

  1. Brands Showcasing Their Human Side

Consumers today prefer looking at brands holistically to make sure they align with more than just the great products. Offer a human side to your company by showcasing the personality and points of view that your company values.

  1. Accountability

Brands are being taken to task more and more for the promises they’ve made – environmental, social, cultural – and those same brands better be backing them up with their actions. Consumers vote every single day with their dollars. So, make sure you’re listening and responding to the conversations around your brand on social platforms with sincerity when they come at you with those receipts.

  1. Brand Authenticity

If it isn’t clear yet from this roundup, authenticity is the new way of the future. Consumers are far more attuned to when they’re being sold to, and fake connections just won’t cut it anymore. Meet users’ skepticism with transparency about your company and its values. Empathize with their heightened awareness of social issues and use social media to show them you’re aware, too.

  1. User-Generated TikTok Vids

UGC or User Generated Content is still the pinnacle of social content, and TikTok is the place with the most social currency. Use it to build brand awareness and support the sense of authenticity and accountability around your company culture through shortform videos on the platform. Run contests, repost and share, and just generally show appreciation for your customers who participate in creating content around your brand.

  1. LinkedIn has it’s Influencer moment

It seems each platform has its own distinct slice of the social influencer pie, and LinkedIn is the next spot to get the highlight! In 2022, LinkedIn has begun focusing on creators, especially with the rise of Work from Home culture. This will be the spot for developing your personal professional brand through thought leadership and engagement potential.

  1. #NoFilter

“Perfect” can be so boring. Posting social content without first curating filters and effects has been slowly growing over the last few years, and we think it’s time for the shift to go mainstream. In-the-moment authenticity is the key to engaging a modern audience in a way that will prioritize genuine connections over “perfection”. 

That’s it for our roundup of the top social media trends to keep an eye on for 2022. Of course, things are always changing in the world of social media, so don’t be surprised if some of these predictions change by the time next year rolls around. But as of right now, these are the trends we think will be most important to watch.  If you want help staying ahead of the curve and ensuring your company’s social media is on-trend, contact Agency Partner today. We have years of experience helping businesses just like yours make the most out of social media and stay ahead of changes in this ever-evolving industry.

remarketing-campaign

Is A Remarketing Campaign Worth It?

Expert Tips For Is A Remarketing Campaign Worth It

The user saw your ad – they didn’t click – they moved on. So should you…right?! 

With an average of only 2% of potential online customers that make a purchase after their first visit to an online store, that missed opportunity could be massive. A remarketing campaign can be a great way to reach those potential customers who maybe weren’t ready to convert the first time they viewed your product or service – but now they are! 

What Is Remarketing?

In the world of digital marketing, remarketing is the process of delivering ads to users around the internet who have previously visited your site. The process relies on that thing with a funny name you’ve heard of called “cookies” – a “cookie” is placed on your device when you visit a site that uses them and you also meet their criteria for activation. This could mean that you visited a specific URL for a product or service and left without buying.

Types of Remarketing

  • Display remarketing – the most popular type, these ads are paid to appear on a third-party page thanks to cookie tracking.
  • Search remarketing – as the name suggests, this uses paid ads that track users all the way back to a search engine results page (SERP) like Google.
  • Dynamic remarketing – this type will look different to each unique viewer, as the specific ad deployed depends on a combination of actions to result in a dynamic ad – this option is much more personalized to the viewer.
  • Video remarketing – create a short ad to place in front of YouTube videos, for example, to remind viewers of your product or service
  • Email remarketing – make use of your email marketing lists and send out abandoned cart reminders or newsletters with targeted discounts
  • Social Media remarketing – this tactic focuses on mainly in-feed ads, often based on users’ visiting habits of a business’ social channels

How to Create a Remarketing List in Google Ads

  1. In the Tools & Settings of your Google Ads account, go to Audience Manager under Shared Library to find all your selected audiences.
  2. Create a new audience by clicking the top left blue button.
  3. To make a Remarketing Audience, select Website Visitors.
  4. Give this new audience a name.
  5. From there, determine based on the provided list what sort of remarketing campaign you want to run.
  6. If you’ve chosen a campaign targeted to visitors of a particular URL, next you’ll specify what those URLs and associated keywords are.
  7. Then tell Google to populate the list with visitors from the past 30 days or to start a whole new list.
  8. Choose the length of time those visitors will remain on the remarketing list.
  9. It’s a good idea here to add some details in the description of the audience to help you stay organized.
  10. Finally, press “Create Audience” and wait for the approval from Google Ads – it can take as many as 24 hours.

Remarketing and Retargeting – Are They the Same?

The two terms are commonly used as having the same meaning, but there is some technical nuance you may want to consider.

  • Remarketing is really about reminding and upselling specifically through email with prior customers
  • Retargeting is officially about paid ads to encourage re-engagement with new potential customers

Psst!…Take a look at Agency Partner Interactive’s Guide to E-commerce PPC for some deeper-dive tips on how to get started with paid ads!

Is It Worth Investing in Remarketing?

Here it is – the whole reason you clicked through to this post – Is a remarketing campaign worth it?

YES!

With benefits like these, how could the answer be anything else?!

  • Boosted CTR

No more important a reason, the average Click Through Rate increase alone makes the effort worthwhile. No other type of ad has a better ROI thanks to the inherent fact that the viewer had some interest in your business from the start – they’re already warmed up for the customer journey!

  • The reach of new customers

Remarketing doesn’t just reach people who directly interacted with your site. You can also manage your campaign to reach those who were simply looking at similar items or services.

  • Positive user experience

A lot of users simply get distracted when in the middle of trying to make or decide on an online purchase. Remarketing to them can be a very useful and positive experience with your brand.

So, is re-marketing worth it? The answer is absolutely and unequivocally yes. It’s been shown to increase ROI for businesses of all sizes and industries and can be a major boon to your bottom line when done correctly. That said, it’s not something you should just dive into without some planning – there are different types of retargeting, after all, and not everyone will be appropriate for your business. But our team at Agency Partner knows how to make re-marketing work for you – so contact us today to get started!

SEO-on-a-budget

10 Ways to Do SEO on A Budget

Expert Tips For 10 Ways to Do SEO on A Budget

As a business owner, you’re always looking for ways to save money. But did you know that you can do SEO on a budget? In this blog post, we’ll share 10 ways to get the most out of your SEO efforts without breaking the bank. So, whether you’re just starting out or you’re looking for ways to optimize your current campaigns, we’ve got the tips that will help you achieve results no matter your SEO budget.

For a deeper dive into how much you should spend on SEO, check out Agency Partner Interactive’s guide to How Much to Budget for SEO.

SEO Audits Are Your Friend

To make things better, you have to first understand where it is you’re going wrong. Your first step should be to run an SEO audit to check for…

  • any broken pages
  • error alerts
  • content duplicates
  • domain and page-level factors
  • and more

There are both free and paid tools for doing this SEO audit plus outsourcing options, depending on what your budget allows.

Agency Partner is always available for a consultation to help you figure out what options will work best for your needs!

Get Bigger by Starting Small and Local

Start with where you are. Target your local keywords first. Optimize your searchability in local directories. Naturally, build up your review history in your area. And don’t forget to register your listing on Google My Business with your location in the title tag.

What Have You got That Your Competitors Don’t?

Something clearly works for your competitor, but that doesn’t mean they have the entire range of the marketing edge covered.

Pay attention to their content and social strategizing. Read the comment feedback from their audience for ideas on where to capitalize that they are missing. Conduct a content gap analysis to guide your marketing where you have the best opportunities for breakthrough.

Guest Blogging Is Still a Thing That Still Works

Once you’ve done the analysis and written those freshly tailored blogs, reach out to related content scopes. Begin by building a relationship with the admin through engaging with their content as you would like them to engage with yours. Then approach with your proposal. This is a chance to reach a brand new audience and position your brand as an industry thought leader.

Remember: Guest blogging needs to be mutually beneficial in some way when you approach another digital platform to write for.

DO NOT Keep It Short and Sweet

When you’re on a budget, don’t waste your limited resources by trying to compete with the big guys and their short-tail keyword domination. You won’t win… not yet, at least.

Do your keyword research and figure out what phrases people find you at with all the niche details – but not so detailed and niche-y that you end up with no one being able to find you.

For example, you’re not just a shoe retailer – you specialize in women’s ballroom and salsa dance heels. Use all that balanced info to your advantage when strategizing your SEO.

Rev Your Load Time

This tip does mean you need to first check your analytics to know where you’re starting from. If the current load time is longer than 3 seconds, then this approach is critical for you for sure – anything longer than 3 seconds is inherently damaging to your UX conversions, statistically speaking, and Google definitely doesn’t like that.

Look into…

  • simplifying your HTML and CSS code
  • allowing compression
  • avoiding redirects
  • optimizing images, and
  • upgrading your server response time

This may require a larger portion of your available budget (especially if you’re not super code-savvy yourself), but we can promise the results will be worth the expense.

Use ‘Fetch as Google’ to Re-Optimize Your Pages for SEO

 Google finally made fetch happen. (Yes, a Millennial wrote this.)

It’s a tool that lets users test if Googlebot can ‘fetch’ a URL and show how it’s rendered. If it works, then you can request Google re-crawl your site for better SEO and maybe even re-index it. This can make a massive difference in your SERP ranking at no cost at all.

Identify Any Orphan Pages

You may have some pages that lack internal links directing users to them, known as orphan pages. This can be a problem dragging down your site’s effectiveness, as those OPs don’t benefit from the associated authority of your homepage. From there, you can choose to either remove it entirely or revise your sitemap.

U Got a Bad URL?

It may seem insignificant to you, but that URL of yours that looks more like a scrambled coding language may be part of what’s holding back your SEO efforts. Your URL has to be simple enough for search engines to understand and obvious enough to the user what the page is about. You want people to confidently click through to your link, not worry if they’re about to fall for a phishing scam.

Links on Links on Links

Work smarter, not harder. You’ve already put in the work with initially creating your blog content; now get the most out of them by linking internally in later relevant blogs. If you do it smartly, it’s a great traffic driver and can be a nice boost in both your Average Time on Page analytic AND how easily Google can crawl and index your site.

Just don’t overdo it, okay? Google doesn’t like that either.

Is SEO Optimization Worth It?

As long as you’ve got an effective strategy, SEO optimization couldn’t be a wiser investment. It’s estimated that about 92% of online activity starts with a search engine. Add in a partner like the team at Agency Partner to help you maximize that strategy, you’ll be set for a very successful return on any sized investment! 

Send us a message here to get your site and SEO perfected for Search Engine Success ASAP!

graphic-design-vs-web-design

Graphic Design vs Web Design: Which One Is Right for You?

Expert Tips For Graphic Design vs Web Design: Which One Is Right for You?

When it comes to graphic design and web design, there is a lot of overlap. However, there are also some key differences between the two specialties. Let’s explore those differences that can help you decide which type of design is right for your business or career path. 

Keep in mind there is no wrong answer – both graphic and web design can be effective tools for marketing a business. But it’s important to understand the unique strengths of each field so you can make the most informed decision possible.

The TL;DR Digest

The two terms often get mixed up, but one style of design is not inherently like the other. 

While graphic design centers on artistry and creativity, web design zeros in on how each component of a website operates and behaves simultaneously. 

Web design is action-oriented. A user opens a navigational menu, scrolls through the product listings, or maybe watches an informational video on one of the product pages they’ve clicked through to.

Graphic design, however, is stationary. A user can see it or tap it etc., but there is no responsive action in return like with web design. 

Graphic Design Is…

Graphic design combines art and tech to create a cohesive visual message via the 7 basic elements:

  • line
  • shape
  • type
  • texture
  • image
  • space, and
  • color

This can be used in both digital and print.

Web Design Is…

Web design similarly combines art and tech (hence the confusion between the two) to affect the user experience of website planning and creation. This is focused on the 5 basic web design principles:

  • aesthetics
  • interaction
  • content
  • visibility, and
  • usability

Graphic Designers Use…

  • Typography

Text is a visual tool used to help communicate the who and the what of a brand identity. From the serif and typeface to color and hierarchy, typography must cohesively support the tone, grab attention, and establish brand recognition with every dotting of an i and crossing of a t. 

  • Images

Connecting text to images can be a powerful device to express messaging and directives. Consider also how the placement and context of these images can affect the idea or message the image conveys.

  • Layout

Layouts in graphic design means the arrangement of elements to make sure the messaging is clear, accurate, and coherent in its intent.

  • Color

The strategy of color psychology can be a highly influential device for affecting how an observer feels about and interprets the graphic and its message. If a designer is creating a graphic for a wellness and relaxation company, colors associated with serenity and calmness like sage green and cerulean blue will be a much wiser choice than fire-engine red in order to visually support the brand identity, let alone how color also contributes to establishing brand recognition and, yes, brand voice.

…to name just a few of the elements needed to create designs that are used in print and digital media.

Web Designers Use…

  • Content Management Systems or CMS

A content management system is a type of software used for designing, organizing, and modifying website projects. It’s especially helpful for those that are more novice or are not especially skilled and knowledgeable in writing programming code.

  • Programming Languages

For those web designers that prefer to have the ability to truly customize every element of their design, they use HTML, CSS, JavaScript, Python, SQL, PHP, and so many other coding languages to help design the visuals for their websites. Generally speaking, each has its own particular design purpose and strength. Knowledge of and experience with these tools is in very high demand for those considering a career in web design.

  • Design Software

Think Photoshop or Sketch. This software is the perfect place for drafting prototypes and guides for how the finished website should look. If not left up to a specific UX designer, they can also help web designers plan and create wireframes for the very structure of the site.

…among many more tools to produce websites that can be viewed on any device.

Check Out a Few of Agency Partner’s Related Posts on Graphic and Web Design

What Does a Graphic Designer Do?

How to Design a Website

Dazzling by Design: The Web Design Process

Top 10 Mistakes in Web Design

A Webbed World: Design vs Development

7 Things to Consider When Choosing a Web Designer

To Wrap It Up

So, what’s the difference between the graphic and web design?

  • Graphic designers focus on creativity – how a design looks and feels. That might use typography, color theory, or illustration to create an eye-catching piece of art.
  • Web designers, on the other hand, are more concerned with how all the parts of a design function together as a system. They need to make sure that everything works well together and that all the elements (text, images, navigation bars, etc.) are easy for users to find and interact with.

If you need some help creating beautiful graphics or designing an effective website, contact our team of experts at Agency Partner to get started on your project today!

 

website-redesign

Why Your Website Needs a Redesign ASAP

Expert Tips For Why Your Website Needs a Redesign ASAP

Think your website looks just fine the way it is? Those homepage sliders and flat color schemes might make you wanna think again…

If you’re not seeing the results you’d like in terms of traffic and conversions, it’s likely time for you to shake things up on your site. Here are Agency Partner’s top reasons why you need to redesign your website ASAP!

On Average…

As a general guideline, it’s recommended you redesign your website about once every two or three years. Quite simply, with the lightning-fast rate of change in the digital sphere, two to three years is all the time it takes for your site’s design to undoubtedly fall behind and look out of date. 

Your site doesn’t mirror your brand anymore
It’s beyond important for your website to match your brand, from aesthetic and identity to voice and messaging. From the second your home or landing page loads for a user, it should be crystal clear who and what exactly the company is. Maybe your site and brand matched when you first launched but you’ve gone through some evolutions into who your entity is today. Time to redesign for who you are now!

Your website is behind the current design trends
Sure, those designs were once fresh and current…but are they still? Take a detailed look at your site and then get to Googling the new ideas and standards in the web design world. This update will keep your company feeling current and savvy. 

Your website doesn’t respond well to all devices

If your site doesn’t automatically adjust and optimize to the device a user is accessing it from, odds are extremely high that the user will either get frustrated or lose interest (or both) in continuing to explore your site. This may be an iPhone, a Tablet, an Android, etc. Think of how it is also very likely negatively impacting your analytics like bounce rate and click-through rate. Don’t miss out on countless opportunities for conversion over a simple user experience issue!

Your website doesn’t give the user your entire service options
You’ve probably expanded your services as your business has grown. Does your sitemap reflect that? If a user isn’t readily aware that you meet their needs, they’re likely to move on to a competitor who they can be sure does meet their needs. It might be time for a redesign to make room for some new pages that cover the details of everything you offer, both old and new!

Your website is not search engine-friendly
The importance of SEO cannot be overstated, and if your site isn’t designed with it in mind, it’s definitely time to redo your website regardless of any other factor! If you aren’t already familiar, read up on best practices for site architecture optimization and even check out our blog post on Web Design Mistakes That Can Harm Your SEO. Ideally, every detail of your site’s coding should be made search engine friendly, from custom landing page URLs and meta descriptions to title tags and even image optimization.

Your website doesn’t maximize your content marketing plan
Site design and content marketing are synergistic for sure. Say you have a blog attached to your company’s site, but the design has the only direct access point buried at the bottom of the page? Because the design isn’t mindful of the user journey to the marketing tool, you’re both limiting your users’ ability to find your content and your own ability to drive lead generation and customer relations – an excellent reason to redo your website!

Your website is based on outdated tech
If your site isn’t current and relevant, why would a potential customer think your company as a whole is up to date? Old tech can weigh down your site processing speeds, dragging down its performance for the user. It also can be a big barrier to search engines and their ability to scan and assess your content for SEO visibility and ranking. Redesign your website for an update that makes it more efficient and supports a positive experience for your users.

Your website is missing important action drivers
Much like design supporting your content marketing, optimized placement of CTAs is so important to the success of your marketing strategies and ultimately your revenue. Make sure the CTA designs are cohesive and thoughtful across all site pages to maximize impact.

Your website is open to vulnerabilities
Using outdated tech can not only harm your credibility and competitive edge but also put the site itself at risk of security attacks. No matter the size of your business, data is always valuable in some way to the wrong set of malicious eyes. Updating your site can be the critical line of defense you need against hacking, viruses, and malware. 

If anything on this list sounds like it applies to your site and its current design, we highly recommend reaching out to our design team at Agency Partner for help. We can work with you to create a site that not only looks great but also reflects the latest digital trends and technologies. Your website is often the first impression potential customers have of your business – let it be one they remember for the right reasons!

ecommerce-mobile-experience

8 Killer Tips to Improve Your E-Commerce Mobile Browsing Experience

Expert Tips For 8 Killer Tips to Improve Your E-Commerce Mobile Browsing Experience

If your e-commerce business isn’t mobile-friendly, you’re missing out on a lot of sales. With 72.9% of people shopping online using a mobile device, it’s essential that your digital storefront is optimized for these mobile devices. Here are Agency Partner’s top 8 tips to help you improve your customers’ mobile browsing experience for maximum sales.

Start with the Search

The product search is where so many conversion journeys truly start, so give it some deep thought. Keep your search bar visible and accessible on every single page leading up to the checkout step. Your search bar also can be used as a navigational tool by incorporating auto-suggestions to guide users through the discovery phase in finding what they want.

Design for Different Devices

We at Agency Partner design and develop for both Apple and Android users, and so should you. Make sure you research the differences between not only phone platforms but also tablet devices; then test your designs for each to optimize every shopper’s experience so that no user ends up feeling left out.

Make Checkout Quick And Simple

Maybe the most important part of a positive e-commerce experience, the checkout process is critical to keep as streamlined as possible. Approximately 35% of digital shoppers in the US decide to not complete their order because of interruptions like having to create an account before even getting to shop the site first. Design your site so it moves at the pace of the user rather than rushing them or causing friction for them.

The checkout process can also be a nerve-wracking one for users unsure about the safety of sharing their personal information. When your user is creating that account (prompted at a more thoughtful stage of the process), show that your company is mindful of security by directly requiring a strong password or offering a variety of payment methods that users commonly trust. Keep the use of those payment methods as native and integrated as possible to also minimize any disruption of the checkout stage.

Offer Multiple Ways for Customers to Reach You

There is any number of reasons your customers may need to contact you, so keep it as easy as possible for them. A clearly displayed ‘Contact Us’ page, a non-intrusive live chat function or chatbot, or an optimized FAQ page can offer a variety of solutions that satisfies the variety of customer preferences. 

Don’t Forget Visual Content

Smaller screens can be an issue for many users. Make it easier on them by focusing the text elements on just what is most important and including more relevant visuals. Where text is necessary, make it skimmable with short sentences and bullet-point lists. If possible, use video to highlight product information. Online shoppers nowadays are overwhelmingly more open to purchase when a product page includes a video about the item, especially for mobile shoppers.

Check How Fast Your Site Loads

Want proof that patience is largely a thing of the past in this digital age? The ideal length of time for an e-commerce site to load in 2 seconds. Yep. 2 seconds. A “long” page load time is one of the biggest causes of a high bounce rate; a whopping 40% of users will abandon your site if it takes them 3 or more seconds to access it. Google offers a tool for testing the speed of your page’s load time.

Use Clear Calls to Action

The modern online shopper prefers being directly told what action to take next. Keep them focused and guided by strategizing your calls to action or CTAs throughout your e-commerce site in terms that are relevant to the mobile experience. Keep them concise, direct, and in the brand voice. Consider the visual elements as well like the contrast of colors, the size and shape of buttons, and the readability of text. 

Note: While a desktop site may (for example) say “Click here”, it wouldn’t make sense for the mobile site to say the same. Don’t forget to update the UX copy to “Tap here” to reflect how the user is accessing your store.

Use Social Media to Your Site’s Advantage

Shoppable posts are fairly commonplace on Instagram and are growing on other social platforms, too. Meet your customers wherever they are with posts tagged with product visuals and info. Then seamlessly lead them back to the product page on your site to make the purchase in as few steps as possible. These actions can be tracked to also give you insight into what social platforms are most effective and how to offer promos to drive mobile conversions more efficiently.

If you’re looking to improve your e-commerce mobile site, we can help! Our team of experts have a wealth of knowledge and experience when it comes to designing sites that are both visually appealing and functionally sound across multiple devices. Let us help you take your e-commerce business to the next level – contact us today!

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SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

Expert Tips For SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

If you’re an eCommerce business, you know that traffic is key. The more people who visit your store, the more sales you’ll make. In this blog post, we’ll discuss some tips for increasing traffic to your eCommerce store. We’ll also talk about how to grow your business and attract new customers. And finally, we’ll recommend ways to improve your SEO and get better rankings in search engines. Thanks for reading!

What is SEO?

To understand how to make our website rank better, we have to have a basic understanding of what SEO is. SEO stands for “Search Engine Optimization”. It is the process of optimizing a website for Google and other search engines. When done correctly, SEO can help your website rank higher in search engine results pages (SERPs), which means more people will see your site and hopefully click through to make a purchase.

How Does Google Find My eCommerce Shop?

As soon as you’ve launched your eCommerce site, Google knows you exist right? Unfortunately, it’s not that easy. Google discovers new websites in a few different ways, but the most common is through links. Google looks for a specific file in your website’s code called an “XML sitemap”. This file contains a list of all the pages on your website.

Googlebot (Google’s web crawling bot) visits websites and looks for links to other websites. When it finds a link, it will follow that link and crawl the website it leads to. This is how Google discovers most of the websites on the internet.

It looks for sites that are linked to other sites, these are called “backlinks”. The more backlinks you have, the better chance your site has of ranking higher in Google.

How Do I Increase Traffic to my eCommerce Shop?

The best and most cost-effective way to bring traffic to your eCommerce shop is through SEO. By optimizing your website for search engines, you can bring in more organic traffic (traffic that comes from people who are searching for information on the web). This type of traffic is highly targeted and has a higher conversion rate than other types of traffic.

If you’re able to rank in Google for search terms related to your products, you’ll likely see a significant increase in traffic to your eCommerce store. In order to rank in Google, you’ll need to employ some basic SEO tactics, such as optimizing your website’s title tag and meta description, publishing high-quality content, and building links from reputable websites.

Best Practices for eCommerce SEO

There are some basic SEO practices you can put in place to make sure your eCommerce shop is as visible as possible in SERPs. Here are a few tips:

-Optimize your website’s title tags and meta descriptions.

When you tell Google to crawl your site, it looks for certain information in your website’s code. This includes the title tag and meta description. The title tag is the text that appears in the search engine results page, while the meta description is the text that appears under the link to your website.

Make sure these two pieces of information are well written and keyword-rich. They should accurately describe your product or the page and include some of your target keywords.

-Publish high-quality content.

Google loves high-quality content. In fact, it’s one of the factors that determine a website’s ranking in search engine results pages. When you publish great content on your website, not only will your visitors love it, but Google will too. And it will give you a chance to add even more keywords to your site! Blogs are an easy way to expand into content, but you can try other ways such as videos, infographics, podcasts, and SlideShares.

-Build links from reputable websites.

Links are still one of the most important factors when it comes to ranking in Google. The more high-quality links you have pointing to your website, the better chance you have of ranking higher. Try to get links from websites that are relevant to your business and have good domain authority. This means that the website has a high trust score with Google and is likely to pass some of that authority on to your website.

-Use keyword research to determine the best keywords for your site.

One of the most important aspects of SEO is using the right keywords. Keywords are the terms and phrases people use when they’re searching for information on the web. By targeting the right keywords, you can attract more traffic to your website.

-Make sure your website is mobile-friendly.

Google has been increasingly focusing on mobile search results in recent years. If your website isn’t mobile-friendly, you’ll likely lose out on traffic from people who are searching on their phones or tablets. If you want your eCommerce shop to rank well in SERPs, make sure it’s responsive and looks good on all devices and browsers.

What are Some SEO Tools I Can Use?

There are lots of SEO tools you can use to make sure your eCommerce shop is SEO-friendly. Here are a few of our favorites:

  • SEMRush: This tool allows you to spy on your competitors and see what keywords they’re targeting. You can also use it to find out how much traffic those keywords are driving to their websites.
  • Majestic: This tool helps you measure the quality of the backlinks pointing to your website. It also has a feature that allows you to compare your website to your competitors.
  • Google Analytics: This tool is free and provides you with a wealth of information about your website’s traffic, including where that traffic is coming from, what pages are being visited, how long people are staying on your site, and where they’re leaving from.
  • Google Search Console: This tool is also free and helps you track your website’s search engine rankings, optimize your website for search, and find out if there are any problems with your site that Google has detected.

SEO for eCommerce Conclusion

By following these SEO tips, you can help your eCommerce shop rank higher in search engine results pages and drive more traffic to your website. And that means more sales for your business!

If you’re looking for an agency to help with your SEO efforts, contact us today. We would be happy to chat with you about our goals and help you become a successful eCommerce business!

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SEO in 2022: Is It Really Worth your Time, and Money?

Expert Tips For SEO in 2022: Is It Really Worth Your Time, and Money?

When it comes to digital marketing, SEO is one of the most important strategies you can implement. But is SEO worth the investment? That depends on your business and your goals. If you’re looking to increase traffic and generate more leads, then SEO is definitely worth the investment. However, if you’re not seeing a return on investment, then it might be time to rethink your strategy. In this blog post, we’ll discuss the benefits of SEO and how an agency, like Agency Partner Interactive, can help you achieve your desired results.

What is SEO?

SEO stands for search engine optimization. It’s a process of optimizing your website to rank higher in search engine results pages (SERPs). When someone searches for a term related to your business, you want your website to show up as one of the top results. This is where SEO comes in. By optimizing your website and content, you can improve your ranking and attract more traffic to your website.

SEO is constantly changing as Google updates its algorithm, so it’s important to have an experienced team of professionals who can help you stay ahead of the curve. That’s where Agency Partner comes in. We have years of experience implementing SEO strategies and we stay up-to-date on the latest changes to ensure that your website is always performing at its best.

What are the Benefits of SEO?

There are many benefits of SEO, including:

– Increased traffic: One of the primary benefits of SEO is increased traffic. When you rank higher in SERPs, you’ll get more clicks from people who are looking for information related to your business.

– Increased leads: SEO can also help you generate more leads. By increasing the visibility of your website, you’ll attract more visitors who are interested in what you have to offer.

– Increased ROI: One of the most important benefits of SEO is that it can help you achieve a higher ROI. When done correctly, SEO can provide a significant return on investment, often resulting in more leads and sales at a lower cost than other forms of online marketing.

Is SEO Worth it?

SEO is a long-term investment that can pay off big time. By improving your website’s search engine ranking, you’ll not only increase traffic to your site, but you’ll also generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing an SEO strategy that best suits your business.

If you’re an eCommerce business, like a clothing store, making sure each item up for purchase is properly tagged with the right keywords is essential to your SEO. If you’re a B2B company, creating informative blog posts (like this one!) and optimizing them for search engines can help you attract leads from potential customers.

How Much Should SEO Cost?

SEO should be part of your marketing plan in 2022 and beyond. But how much should you budget for it? That depends on your business and the goals you want to achieve. Generally, expert SEO services cost between $3,000 and $10,000 per month, depending on the scope of the project and your individualized needs. You can find more about this in our blog How Much To Budget for SEO.

SEO can be done by yourself, but it takes a lot of time and effort. If you’re looking for a more comprehensive and effective approach, hiring an agency partner is the way to go. At Agency Partner Interactive, we have years of experience in SEO and can help you achieve your desired results. Agency Partner Interactive can help you develop a comprehensive SEO strategy that will improve your website’s ranking and generate more leads and sales. Contact us today for a free consultation!

Is SEO Different for My Niche?

There’s no one-size-fits-all answer to this question. SEO is different for every business and every niche. What works for a Hollywood news website might not work for a pet store. That’s why it’s important to partner with an agency that understands your specific industry and can create a custom SEO plan that will help you achieve your desired results.

There is no one size fits all for SEO, follow our blogs in the coming weeks as we discuss more tips for different tips of business!

If you have a specific question related to SEO, reach out to us to get contacted with an expert! Agency Partner Interactive is a full-service digital marketing agency that specializes in SEO. We have years of experience helping businesses achieve their online marketing goals, and we can do the same for you.

Is SEO Worth it? – Conclusion

In short, yes – SEO

The bottom line is this: SEO is worth the investment if you want to improve your website’s traffic and generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing a customized SEO strategy that is tailored to your business and niche. Contact us today for a free consultation! 

amazon-ads

How Do Amazon Ads Work?

Expert Tips For How Do Amazon Ads Work?

When it comes to online advertising, Amazon is a major player. In fact, Amazon is now the third-largest digital ad platform in the United States, behind only Google and Facebook. That’s a pretty impressive feat for a company that started out as an online retailer! If you’re looking to start advertising on Amazon, or are just curious about how it all works, read on. In this article, we’ll discuss the basics of Amazon advertising and outline how you can get started.

Who can advertise on Amazon?

If you have an Amazon storefront, you can advertise on Amazon! This includes sellers who use Amazon to fulfill orders (Fulfilled by Amazon, or FBA) and those who sell through the Amazon Marketplace. Setting up ads for your products is a great way to get your ads in front of the right audience. Running an ad places your product in a high-visibility spot, such as the first shopping result page.

What types of advertising are available?

There are three main types of advertising that you can use for your Amazon products.

Sponsored Products:

This type of ad targets customers who are already looking for products like yours. When someone searches for a product on Amazon, your ad may appear next to the search results. If a customer clicks on an ad, they’re directed to the corresponding product page. Sponsored product advertising is available to professional sellers and vendors.

If you’re looking to promote a specific product, this is a great ad to use! Sponsored Product ads help to increase sales and attract traffic to specific product pages.

Sponsored Display Ads:

Product display ads help you engage customers who have shown an interest in your in categories similar to your products or have viewed your product pages but did not purchase. This kind of Amazon ad shows ads on and off Amazon.

If you’re getting a lot of clicks on your product page but not a lot of purchases, consider using this kind of advertisement to keep your product at the forefront of people’s minds. Sponsored display ads are only available to vendors and sellers registered in the Amazon Brand Registry.

Sponsored Brands:

Sponsored brands allow you to highlight multiple products at the same time, along with your logo and a headline. Using this type of ad, shoppers are directed from your ad to a selection of products or to your brand’s store. This allows you to boost brand awareness and increase sales across all your products.

If you’re wanting to gain more credibility for your brand and you have a catalog of similar products, this is a great ad to use! Sponsored brand ads are available to vendors and sellers registered in the Amazon Brand Registry.

How Do I Pick a Budget?

Now that you’ve decided what and how you want to advertise, it’s time to set a budget for your ads. On Amazon, you pick a daily spend that you want Amazon to use. Every time someone searches for one of your keywords, all the ads Amazon bid for placement. You only pay when someone clicks on your ad, the higher the budget the more clicks you’ll likely get.

Keep in mind that your budget should be based on your goals for the campaign and what you’re hoping to achieve. If you’re unsure of how much to spend give Agency Partner a call and our experts can consult you in your Amazon advertising!

How do I get started?

Advertising on Amazon can be a little tricky, but following these steps will help you set up your first ad. First, log in to your seller account and click the “Campaign Manager” tab at the top of the page. This will take you to an advertising dashboard where you can create ads, manage your budgets, and measure the performance of your campaigns.

Next, you’ll need to create a campaign. Give your campaign a name and choose the products that you want to advertise. You can then decide on your budget, how long you want the campaign to run for, and what type of ad you’d like to use. After that, you’ll need to create an ad. This is where you’ll input the details of your campaign, such as your headline, description, and product images.

You can also target specific customers by choosing keywords and interests that you want your ad to match. Amazon will then place your ad in front of people who are most likely to be interested in your products.

How do I know if my Amazon Ads are successful?

Once your ad is live, you can monitor its performance with the “Reports” tab. Reports show how much money your ads have made, the number of clicks and your ad spend. You can use this information to make adjustments to your campaign and improve results over time. If you’re just getting started with advertising on Amazon, you might want to consider using an Amazon advertising agency, like Agency Partner Interactive to help you get the most out of your campaigns.

What’s the Best Way to run Ads on Amazon?

The best way to guarantee results and start making good sales is to partner with an Amazon agency, like Agency Partner Interactive. With over 10 years of experience in the marketing and advertising industry and a team of experts who are dedicated to your success, we can help you reach more customers and increase your revenue by creating effective advertising campaigns that get results. 

Ready to Promote Your Brand with Amazon Ads?

If you’re looking to increase sales and brand awareness, Amazon advertising is a great way to do it. With Agency Partner Interactive, you can create effective campaigns that will reach more customers and help boost your bottom line. Contact us today for a free consultation!

UX-writing

All About UX Writing: The Complete Guide

Expert Tips For All About UX Writing: The Complete Guide

User Experience writing is a little-known but very important aspect of web design. If users can’t easily find what they’re looking for or don’t understand how to navigate your site, they’ll leave – and you’ll risk losing potential customers.

Despite its importance, many small business owners are unsure of what user experience writing is or how to go about incorporating it into their website. This comprehensive guide will introduce you to the basics of UX writing and show you how to apply it to your own website. With just a few simple changes, you’ll be able to create engaging and user-friendly interfaces that keep your customers coming back for more!

What is UX Writing?

Let’s start off really simple.

  • Fundamentally, UX stands for User Experience and is the crux of the whole UX design process.
  • UX design is all about the creation and, well, design of a great user experience with a digital product – UX writing serves the same purpose, but instead achieves it with words!
  • A UX writer is in charge of planning and composing microcopy for sites, apps, and other digital interfaces to help direct users through the product and have a great time doing it.

The two elements, writing, and design depend on collaboration with each other to achieve their goal of, you guessed it, a great user experience.

What is Microcopy?

The term “microcopy” refers to the bite-sized bits of writing you see all around sites and apps and products. They help a user understand how to navigate an interface, provide information on a situation, direct a user on what to do next, speak to potential user issues, and help express and convey the overall identity of who your brand is, what the product is, and how you do business.

What does a UX Writer do?

A UX writer writes the copy for a product’s interface to guide users on how to use that product. Commonly, UX writers are in charge of writing almost any interaction a user has with the product, such as:

  • Navigation buttons
  • Push notifications
  • Instructions
  • Error messages
  • Onboarding processes
  • Form fields

In some situations, a UX writer is also referred to as a content strategist, though a content strategist is not necessarily a UX writer. While content strategists typically focus on more overarching layouts of information and UX writing is all about concise details, there is an impressive amount of overlap in the skills both require to do the respective job well.

Why does good UX writing matter?

The growth of UX writing has been begun exploding in the past couple of years thanks to recent hard evidence from studies proving how remarkably effective it can be.

A popular example is of a study showing a hotel booking site changing its microcopy from “Book a room” (too decided-sounding and like a commitment, users explained) to “Check availability” (much more approachable and less committed). The site’s engagement jumped by a full 17% with just this one simple change in UX language.

What makes good UX writing?

Good UX writing follows some simple but distinct principles.

  • Use simple, familiar terms
  • Write in an active voice
  • Keep text and characters minimal
  • Be clear, direct, and concise
  • Speak the user’s language (if your audience is of a particular nationality or of a certain generational demographic, speak in a way that that particular audience will understand)
  • Maintain consistent terminology
  • Always prioritize empathy for your users 

Funnily enough, the less a user notices UX writing, the better the UX was written.

Is UX writing the same as copywriting?

Well, not quite. Simplistically, the biggest difference between the two is marketing: copywriting is marketing while UX writing is anything but marketing. Yes, UX writers write copy, but the purpose of their copy is to help users use a product rather than to sell that product to the user.

What skills do you need as a UX writer?

Effective UX writers tend to put these skills to use most in their job

  • Web Design
  • Content Planning and Management
  • Consumer Psychology
  • Project Management
  • Brand and Product Development 

Is UX writing creative?

Considering the bulk of the task is based on verbal problem solving, we’d say it’s definitely creative. if you know how to do it well! It might not call for flowery language, but imagining user scenarios and journeys and how you might help solve the problem before it’s an actual problem for a real user AND solving it all with just language? A role like UX writer is definitely all about creating ways to make a product interface simple and joyous to use! 

UX writing can be a tricky and highly nuanced skill, but with some time and effort, you can be writing engaging copy to help improve your users’ experience with your digital product. Short on time or effort? Let the team at Agency Partner take over the task for you! Contact us today to get started.

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Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

 

DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

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Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote.