SEO-Content-Guide

Content Guide: How to Revamp Your SEO Content

SEO content writing is one of the most important aspects of a brand’s digital marketing strategy. By creating high-quality, keyword-rich content, you can improve your website’s visibility, increase organic traffic, and better engage with your audience. In this blog post, we will explain what SEO content writing is, why it’s important, and offer tips on refreshing existing content. We’ll also go through the process of creating SEO-friendly content to help you achieve your 2023 digital marketing goals!

What is SEO Content?

Writing SEO-optimized content involves creating and publishing content with the purpose of ranking on the first page of search engine results pages (SERPs), like Google. While there isn’t one correct way to write content that will guarantee first-page rankings, writing with SEO best practices in mind gives Google better insight into the subject and quality of your pages to determine whether they’re relevant to users. The more relevant and useful your content is, the higher the chance to rank.

Content is also subjective, with some users finding it more helpful or relevant than others. However, there are a few strategies and best practices that can help you develop an effective content marketing strategy for your brand that consistently brings in organic traffic and ranks well.

Content Tips for SEO Writing

Before we dive in, it’s important to remember that getting traffic from search engines shouldn’t be your only goal when producing content. To meet search engine requirements that will reward you with higher rankings over time and appeal to potential customers and returning users, you must deliver value above search engine optimization. Producing content without relevancy, intent, and usefulness doesn’t offer value to the people reading it, and it’ll likely result in low rankings and higher bounce rates.

To increase your chances of ranking higher on search engines, your content should:

Match user search intent

Search intent is the user’s purpose when they search for something

Someone who types in “best keyboards for gaming” wants to learn more about the different types of keyboards on the market and their qualities. Google understands this and shows the user blogs or articles about gaming keyboards. The four main types of search intent include

  • Informational: search for information on a particular topic (what’s the best keyboard?)
  • Navigational: search for a specific website (Apple website)
  • Transactional: search for specific products or brands (buy Apple keyboard)
  • Commercial: research various product or service options (best keyboards 2023)

Based on your user’s search intent, you can create content using keywords that match or provide the information they’re looking for.

Search engines crawl webpages to identify the page’s purpose, then choose the most relevant pages to display on the user’s SERP, so understanding and nailing the intent is crucial.

Keyword research & SEO optimization

Search engines use keywords to understand your content, so optimizing your pages for search engines means incorporating relevant keywords. While keywords are one of the most important aspects of SEO content, keyword stuffing often results in spammy content that hurts your chances of ranking.

A best practice is to choose a primary keyword that best describes the topic you’re covering. Then, choose secondary keywords that relate to subtopics within the main page and support your primary keyword. It’s also a good idea to target long-tail keywords which are more specific and have a lower search volume but a higher conversion rate.

Knowing how and where to implement keywords in your content is imperative to achieve max searchability and make content readable for humans rather than search crawlers.

Format your content for readability

Headers are an excellent way to grab attention and can help improve your content’s readability. Google uses headers to understand what your pages cover to surface it for the correct keywords. Neatly formatted webpages also allow readers to quickly and easily find the information they need without reading the entire page, improving user experience.

Use a visual hierarchy that captures what each section and subsection will be about, with H1 as the main topic, H2’s for each supporting topic, and H3’s to support subtopics.

Content Writing Ideas

Many tools can help you develop useful, relevant topic ideas catered to your audience, like SEMrush, FATJOE, and AnswerThePublic. Depending on your brand, your target market, and your purpose or call to action (CTA), you can cover the subjects that matter to your audience and anticipate their problems to create content that provides solutions.

How to Update Old Content for SEO

Another content strategy that will help improve rankings and traffic without constantly producing more new content is updating your existing pages for SEO.

Google rewards fresh content, and recently published content generally ranks higher, especially for topics that frequently change.

A few tips for revamping old content include:

Answer frequently asked questions

Update an old blog post by adding sections that answer common user questions. If these questions are relevant to your topic, consider incorporating them in new sections to better match queries with your updated content. You can use Google’s “People Often Ask” feature or type your keyword in Quora and other search consoles to find queries with high-average positions.

Revise keywords

Conduct a keyword audit and add new relevant keywords that may be weak or missing from the original content. It’s also a great idea to target keywords with low search volumes because they’ll give you a better chance to rank than high-volume keywords.

Remove broken links

Check to see if the external links on your content are still functioning. Broken links and images reduce user experience and lower site quality for search engines.

Add videos or visual elements

Adding videos and images relevant to your topic can be a great way to increase the amount of time users spend on your page. Short-form videos are also a great way to explain information in a short, easy-to-absorb format for users who prefer to avoid reading.

Add internal links to recently posted or relevant content

After refreshing your content, it’s crucial to promote your updated blog through social media, email campaigns, and industry sources. Adding internal links to product pages or other related pieces can invite users to explore more of your website, increasing your chances of conversion.

Understand when and why content should be updated

While refreshing outdated content is an effective and relatively quick process, you should consider when it’s appropriate to revise content and for what purpose. Taking a look at your content each quarter is a good practice, but it depends on the topics you’ve covered and whether there would be enough substantial value in updating.

How to Develop an Effective Content Marketing Strategy 2023

Creating quality content with SEO best practices in mind can help you achieve steady traffic from search engines, provide helpful information to your users, and attract new audiences who find answers to their questions in your content.

The key to an effective content marketing strategy is to stay consistent. Adopting a systematic approach to creating and publishing content with SEO tactics and relevance will help you achieve reliable and consistent results.

  • Define your goals – this will help you determine what type of content you should focus on
  • Understand your audience – analytics tools and surveys can help you narrow down your user demographic, but it’s essential to understand the behavior and concerns of your target audience.
  • Create and stick to a content publishing calendar – your goals and audience will help you determine a schedule for when and how often you should publish content. Consistency is exceptionally significant for blogs!
  • Track performance and analysis – regularly assessing your website and conducting content and SEO audits can help you determine what’s working and what isn’t so you can measure your successes and repeat them.

Why Agency Partner Interactive?

Whether you’re just starting to explore the world of SEO content or have been publishing steadily for years, it’s important to stay up to date on Google’s algorithm changes, keyword trends, and new strategies.

As a full-service digital marketing agency, our content marketing and SEO experts work together to create and publish high-quality, SEO optimized content for our clients spanning multiple industries. We blend our creative and data-driven expertise to help get you on page one of Google’s SERPs and boost traffic while growing your brand awareness goes through the roof. Ready to get started? Get in touch with us today for a free personalized proposal!

Best-digital-marketing-agency

Agency Partner Interactive Ranked 5th Best Digital Marketing Agency in USA by SelectedFirms

We have made it to Best Digital Marketing Agency in USA by SelectedFirms 

Agency Partner Interactive is proud to announce that we have been named among the top five Best Digital Marketing Agencies in USA and the 10th Top Web Development Company in USA by SelectedFirms.  

These awards are a true testament to the hard work of the Agency Partner Interactive team and our dedication to offering industry-leading service and experience for our clients. We take ownership of everything we do, and our distributed business model enables us to provide the best digital marketing, software development, and digital services worldwide. This recognition by SelectedFirms reinforces our mission of becoming the premier partner for delivering transformational solutions, resources, and expertise businesses need to achieve their full potential.  

As one of the leading digital marketing agencies of 2023, our vision is to be the catalyst to unlock growth and value for every business. We work to understand your company drivers before leveraging technology and bespoke internet marketing solutions to achieve and accelerate your digital impact. Ready to bring your vision to life? Speak with an Agency Partner Interactive strategist today!  

SelectedFirms is a preeminent source for finding and vetting the most prominent eCommerce mobile, web, and digital marketing companies on the web, giving 100% true and believed bits of knowledge on top IT organizations and patterns around the world. Its researchers and analysts regularly conduct interviews with key executives, collect data, and perform detailed analyses to provide authentic and high-quality company information that helps businesses find the right partner for their needs. Each year, SelectedFirms publishes lists of the most experienced and best-performing companies that deliver web solutions and digital marketing services to help clients rise above the competition.  

The list of Top Website Development Companies and Leading Digital Marketing Agencies in 2023 includes only the best firms that can develop world-class software and services fulfilling all client needs. 

We’re excited to make our success yours. Take your business to the next level and contact us to discuss your project  

Transform your brand into the digital sphere and take it to new heights with the best web development and digital marketing agency in the US. Get in touch to discuss your next project! 

 

devop-services

Why you need DevOps as a service?

DevOps as a Service is an emerging delivery model in software application development. DevOps as a Service integrates the traditional collaboration from the development and operations teams to the cloud, where processes can be automated with stackable virtual development tools. As opposed to conventional DevOps, in which a team uses a disconnected collection of tools, DevOps as a Service provides the tools covering various aspects of the overall process, connecting these tools to work together as a single unit. 

The practice helps you deliver more applications faster and at a lower cost, which boosts productivity and customer satisfaction. DevOps as a Service can also reduce errors in your applications by ensuring that teams work together effectively to create new features for customers. 

DevOps as a Service Overview 

DevOps as a Service is a collaborative approach to software development, testing, and release that promotes automation while reducing the time between making changes to your application and when it’s available to your users. In other words, DevOps as a Service can help you deliver products faster and more reliably than ever. 

Benefits of DevOps as a Service 

DevOps as a Service ensures that all the actions in the software delivery process are trackable. The system ensures organizations achieve their desired outcomes and successfully follow strategies like continuous delivery and continuous integration to add value to your business. DevOps as a Service also provides feedback to developers when problems are identified in the production environment. Here are some advantages DevOps as a Service can bring to your business. 

DevOps as a Service aims to leverage the best tools to help you create, implement, and run DevOps processes on the cloud, structuring them and making managing your development and operations easier. Here are some advantages DevOps as a Service can bring to your business. 

Build and Test Faster 

With the help of DevOps as a Service, you can reduce the time it takes to build and test products, accelerating your delivery pipeline. The quicker you get features into production, the quicker you can track and improve the efficiency and performance of your software delivery process. 

Additionally, reducing the time it takes to build and test your applications helps increase quality. It allows for better testing before and after deployment through continuous integration (CI). CI makes sure that every code change is running properly without introducing bugs or other issues into your application during development or after deployment. 

Improve Communication 

DevOps as a Service uncovers the hidden complexities of data and information flow across the toolchain, enabling team members to focus on their respective tools without knowing the ins and outs of the entire toolchain. By simplifying and integrating all disparate DevOps tools into an all-encompassing system, DevOps as a Service providers can enhance collaboration, usability, monitoring, and reporting. 

Automate Manual Processes 

DevOps as a Service focuses on automating the DevOps processes to accelerate development, testing, and deployment. The agility enabled by more frequent deployments strongly correlates with higher customer satisfaction, which is closely connected to pipeline automation. Additionally, mabl’s 2022 Testing in DevOps Report stated that teams with fully automated pipelines were 3x more likely to rate their customer happiness as good or amazing. 

Automating manual processes with DevOps as a Service improves customer satisfaction by reducing the time it takes to deliver a product or service to your customers, which can help enhance your business’s reputation. Automating your pipeline also lets your employees focus more time and energy on other aspects of the process, making for more efficient collaboration and the tools to do their jobs easier and quicker. 

Reduce Errors in the Software Development Process 

The DevOps as a Service model can also help reduce the number of bugs in your software. This is because it allows you to bring together multiple teams, who may have been working in isolation, into one cohesive unit focused on producing high-quality software. 

Not only will this increase the quality of your software, but it will also decrease the time it takes to fix bugs and improve existing features. 

Improve Application Security 

With the recent surge of cybersecurity breaches, application security and compliance have become essential. DevOps as a Service providers have the expertise to implement security principles and automate core processes to reinforce your system, reduce risk, and improve your organization’s overall compliance record. DevOps as a Service providers, like Agency Partner Interactive, can help continuously optimize your DevOps system using the latest proven techniques to ensure a safer and better-performing system. 

DevOps as a Service Helps Achieve Compliance 

In many cases, organizations that have adopted DevOps as a Service has improved their time-to-market by reducing the time it takes from idea generation to production release. This means that enterprise software companies can deliver new features faster than ever—and still maintain high levels of quality control every step of the way. 

Why DevOps as a Service? 

DevOps as a Service leverages the best DevOps tools to help your teams create, implement, and run processes on the cloud, simplifying the collaboration and processes between teams. In turn, it helps you accelerate your software delivery process as your business changes and grows. Adopting this model for businesses of all sizes continues to be limited by the slow process of change, further hindered by a lack of leadership and prioritization. However, companies adoptingx` DevOps as a Service have succeeded by simultaneously evolving their testing, pipeline automation, and enhancing development culture. In the same Testing in DevOps in 2022 Survey Report, respondents who described their teams as fully or mostly DevOps reported highly automated development pipelines, collaborative testing practices, and, most importantly, higher customer satisfaction.  

Why Agency Partner Interactive? 

While transitioning to a DevOps as a Service model is beneficial, it can be daunting with numerous complexities. That’s why choosing the right DevOps as a Service provider is paramount to your business success and ROI. To ensure reliability while accelerating and automating processes, trust Agency Partner Interactive for all your DevOps needs. Digitize and optimize every aspect of your business by scheduling your consultation today! Our integrators are experts in providing continuous integration, delivery, collaboration, and automation, improving business agility through digital services and solutions tailored to your organization’s needs and goals. 

top-software-developers

Agency Partner Interactive included in Fastest Growing 500 Software Development company by TopDevelopers.co!

We have made it to Fastest Growing 500 Software Development companies at TopDevelopers.co.

At Agency Partner Interactive, we take ownership in everything we do and our distributed business model enables us to offer the absolute best digital marketers, software developers, and web designers worldwide. We work to understand your business drivers before leveraging technology and marketing solutions to unlock new value for businesses. We are extremely happy to announce that Agency Partner Interactive is now a Finest 500 Company for Software Development according to a press release published by TopDevelopers.co.

TopDevelopers.co is known for its rich, well-researched directory of most successful and finest Mobile app development companies, web and custom software developers, UI/UX designers, Digital marketing agencies, Data analytics firms, Game app developers and other IT service and solution providers. Our verified reviews help find the best partner to technically accelerate businesses and help introduce the right technology partners to service seekers. The list for Software development companies include only the top firms that can help develop world class software fulfilling all client needs. The list has proven to be a treasure trove for businesses making it easy to find and hire top software development company.

We’re excited to make our success yours. Ready to unlock your business’s potential? Get in touch to discuss your next project today!

seo-rankings

How Building Topical Authority Helps Boost Your Google SEO Rankings

When it comes to SEO strategy, there are a lot of aspects to consider. You can’t expect Google to give you good rankings without putting in the work. And the reality is that simply focusing on your website’s content isn’t enough. To get the best results possible, you need to think about much more than just putting out content – you also have to think about how topical authority can help you achieve better rankings. This article will discuss how building your topical authority helps boost your Google search rankings 

What is Topical Authority? 

Topical authority is a measure of how well your website is performing on a particular topic. It’s also a way to examine your performance compared to your competitors and the quality of your content. While domain authority and page authority are equally as important, topical authority helps boost your overall ranking by showing you know what you’re talking about in your industry. The more high-quality, informative content you produce, the more people will trust your brand as an authoritative voice and resource on the specific subject matter. 

How Does Topical Authority Differ from Domain Authority? 

Domain Authority measures how well a website is trusted by Google. This measurement is on a scale of 0-100, with 100 representing the most trustworthy websites. 

Google uses this score to determine how well your website will perform in search results and whether they can trust it as an authoritative source of information. 

Topical authority differs from domain authority as it measures how much trust you have earned over time in a specific topic. Topical authority is determined by two main factors: 

  • The number of times your content has been linked to or shared across the web (link equity)
  • The relevance of those links that link back to you (content quality)

How Topical Authority Can Boost Your Domain Authority  

To help explain the benefits of building topical authority, let’s look at how you can use this tactic to help boost your domain authority. 

The first step is finding a topic that has enough demand. This means that people are looking for information on this topic and are willing to pay for it. 

Once you’ve found a topic with high demand, go through competitors’ websites using SEO tactics and learn what they do well. If they rank high in Google search results, determine why. Take note of what these sites are doing because you’ll want to emulate them to rank highly and outrank them in Google’s SERPs (Search Engine Results Page). 

Once you’ve learned the SEO basics and understand what it takes to rank highly in search engines, you can begin building topical authority. This means you’ll want to create valuable content for your audience. If they find your content interesting and useful, they’ll likely share it with their friends and family, leading to more traffic for your website. The more people who visit, the higher your domain authority will be! 

Benefits of Building Topical Authority 

Building topical authority is essential for many reasons, and here are some of the biggest: 

  • Increased traffic: the more you know about your topic, and the more frequently you publish articles on it, the better off you’ll be in terms of overall traffic. Staying up to date with trends in news coverage will help ensure that any reader coming to your site is likely to discover something new or exciting for them (and then share it with their friends).
  • Improved rankings: as mentioned above, Google wants its users to find what they’re looking for as quickly as possible. If someone searches “how do I build topical authority,” their goal will be served best if they get results from sites with great information rather than sites that don’t offer much value beyond self-promotion or spammy links.
  • More links back into your site(s): link building is still one of the most effective ways to increase organic search rankings across all industries. Building trust among key influencers within an industry can hugely impact how well your content performs over time without requiring any additional effort on your part once it’s published!

How to Build Topical Authority 

  1. Niche Down 

To build topical authority, you’ll first need to understand your niche. What are the specific issues that your audience is facing? What problems do they have that you can help solve? How will you offer them something unique or different from what is currently available in the marketplace? 

  1. Keyword Research 

Keyword research is essential for building topical authority. Keywords are what users type into search engines to find the content you have written. Understanding which keywords to target and how to implement them within your content is vital for optimization and ranking purposes.  

  1. Develop a Content Strategy

After you’ve determined what your audience wants to know and which keywords they’ll likely use, you need to develop a compelling content strategy aligned with your brand. A content strategy will help you determine what types of content to create, which media will be most effective, how to promote your content, and how to track its performance. 

  1. Create Pillar Pages

Pillar content represents the primary topic content writers and SEO experts are trying to rank for by producing more specific pieces of cluster content. A pillar page is a foundation on which topic clusters are built, covering all aspects of the topic on a single page. Pillar pages broadly cover a core topic and are longer than typical blog posts because they address all aspects of the specific topic. However, they aren’t as detailed, leaving room for more in-depth information to be explored in the related cluster content. 

  1. Build Topic Clusters 

Cluster content expands on the topic covered in the pillar page, addressing specific keywords related to the in-depth topic. Apart from helping your site gain topical authority and boost rankings, pillar pages and content are efficient ways to organize multiple pieces intuitively.  

For example, you might write a pillar page about Google SEO tactics (broad topic) and pieces of cluster content about building topical authority, blogging, or effective keyword strategies. 

  1. Use Internal Links Wisely 

The best way to make your content easier to navigate is through internal links. These are the links you see on a page leading you back or forward and around your site. 

  • Linking back and forth within a post or article will help readers find related information they may be interested in while reading—and it shows them you’re here to help.
  • Linking across different articles on your site gives visitors an easy way to browse all the content you have available (which can keep them from leaving). Be sure not to overdo it—you don’t want to overwhelm your readers!

Agency Partner Interactive 

Building topical authority is one of the most effective ways to improve your Google SEO rankings. You can increase traffic, gain new customers, drive engagement, and generate conversions by establishing your business as an expert in your field. SEO is an ever-evolving process that can be overwhelming without the right partner. That’s where we come in. Agency Partner’s award-winning SEO experts can drive consistent organic traffic to your site and optimize your content to get you to the top of the SERPs and keep you there. The synergy between our SEO and Content Marketing teams enables us to help brands of all sizes and industries gain authority and dominate the market. Ready to take the leap into exponential growth? Get in touch with a digital marketing specialist at Agency Partner today! 

Agency Partner Interactive Named Among Clutch’s Top 1000 Global Companies for 2022

Agency Partner Interactive is not your average technology company. We work to understand your business and leverage technology to generate revenue and increase profits. To do this, we don’t hire just anyone. Like Silicon Valley’s most impressive tech firms, we take ownership of everything we do. Our fully distributed business model enables us to offer the absolute best developers and designers on Earth.

In celebration of a phenomenal year for the team, we’re excited to announce that Agency Partner Interactive was recently considered a Clutch Global Top 1000 Leader, naming us the top digital marketing agency in Dallas! For context, Clutch is a business research platform headquartered in Washington, DC. The platform aims to connect businesses with the best agencies for their B2B needs.

For a business to be named a Clutch Top 1000 leader, they need to do an excellent job for clients to send honest and thorough reviews that can pass a strict verification process. These submissions are then published as reviews on the website to be shared with other prospective clients.

Because of how the Clutch criteria works, all these achievements were only possible with our clients. Their reviews allow us to stay at the top of our field and remind us how to keep our quality standards. For this reason, we want to express our utmost gratitude. Here’s a snippet from one of the reviews we’ve collected so far in our Clutch profile.

“The website went live last week. We haven’t done any marketing yet, but people have been calling us about how amazing it is. Agency Partner Interactive knew what we wanted and executed our vision to perfection. The site is a phenomenal success.” – Founder & CEO, Elevation Concepts, Scott Newman 

We’re excited to make our success yours. Ready to unlock your business’s potential? Get in touch to discuss your next project today!

ecommerce-trends

10 Ecommerce Trends You Need to Know in 2023

The internet has transformed the way we shop. In fact, you may already shop online for most of your needs. But as an eCommerce entrepreneur, knowing the latest trends coming down the pipeline is essential to staying competitive and offering excellent customer experiences. Here are 10 eCommerce trends that will have a significant impact on your business by 2023: 

  1. Omnichannel Retailing

Omnichannel is the integration of online and offline channels. It’s about creating a seamless experience for customers, who are increasingly expecting to pick up where they left off across devices and platforms. As omnichannel becomes more critical in eCommerce strategy, the customer experience has become more relevant than ever—and it’s here that you can make your mark on the industry. 

The future of eCommerce will be shaped by how well companies deliver on a streamlined shopping journey that provides convenience, speed, and personalization at every turn—not only when you’re making a purchase but also before it occurs. The key factor in this future? The customer experience. 

  1. Social Commerce

Social commerce is the new customer experience. With 153 million people engaging in social media daily, it’s no surprise that social media has become a lucrative marketing channel for brands. When you consider how many people share their shopping experiences on social media, it’s easy to see why social commerce is quickly becoming an essential part of any eCommerce strategy.

This trend will only grow as more consumers use social platforms like Instagram, Pinterest, and TikTok to discover products they want to buy – sometimes before they ever walk through your doors or visit your website! Social commerce is also becoming increasingly important because consumers are influenced by what other shoppers say about products or services before making purchases themselves. 

  1. Customer Service

Customer service is one of the most important aspects of online retail. It’s not just about providing a good experience; it’s about being able to do so in multiple languages and ensuring you can handle customer inquiries, returns, and other issues quickly and efficiently. 

The more automated your customer service is, the better. You don’t want to spend time manually responding to every single customer inquiry. This type of automation can be implemented through chatbots on your website or social media channels. 

  1. Mobile Shopping

Mobile shopping is on the rise, and it’s here to stay. According to a recent study from Google, more than 55% of people say they frequently browse products on their phones when in-store. If you’re not using mobile technology to sell your product, you’re likely missing out on a major opportunity. 

Mobile shopping can be convenient for customers because it allows them to shop anywhere at any time without waiting in line. It also provides an opportunity for greater personalization: your customers are more likely to spend more money with companies that cater specifically to their needs as individuals. 

  1. Subscription-Based Shopping

Subscription-based shopping is another trend that you should familiarize yourself with, as it’s a growing part of eCommerce. Subscription services are predicted to account for $904.28 billion in sales by 2026. 

With this model, customers pay a monthly fee for ongoing service and get access to products or services without having to pay extra each time they want something new.  

  1. Visual Search

Visual search is a hot topic in eCommerce, with an increasing number of retailers using it to improve their search engine results. It’s easy to see why: visual search allows consumers to find products based on the image they provide, rather than having them type keywords or use other traditional search features. 

In the past year or so, we’ve seen this technology from brands like Amazon and Pinterest, where you can use pictures of items to find similar ones that might fit into your life seamlessly.  

  1. Live Shopping in Augmented Reality

In the past, augmented reality (AR) was primarily used for gaming. But now, live shopping in AR is becoming a reality. 

AR allows consumers to experience products and services in their environment using digital graphics overlaid on top of real-world images captured by a camera. With AR technology, customers can see how your product or service will look in their home before they purchase it. 

  1. Contactless Payment

Contactless payment is the future of payment processing. In fact, contactless payments are growing faster than any other type of financial technology in the market today. 

If you’re not familiar with contactless payments, they allow you to pay using your phone or other NFC-enabled device without having to use cash or credit cards. Contactless payments are easy to use and convenient, making them ideal for today’s mobile-first world where time is money. 

  1. Buy Online, Pick Up In-Store (BOPIS)

BOPIS allows customers to choose between having their products shipped directly to them or picking them up in person from a nearby retail location. This option gives shoppers greater convenience and control over their purchases. They can decide whether they want the product immediately or later. In some cases, BOPIS also allows retailers to offer additional discounts for products picked up at physical locations instead of purchasing online only; this encourages a higher rate of foot traffic into stores while still providing easy access for those who prefer online shopping. 

  1. Curbside Pickup

Curbside pickup involves face-to-face interactions between customers and sales staff but doesn’t require shoppers’ physical presence inside an actual store. It simply requires that they notify the store via app or online that they’ve arrived, and staff members will bring items out to the customer and place it in their vehicle. This option stuck around after COVID-19, and we see it becoming even more popular in the future! 

Agency Partner Interactive  

The COVID-19 pandemic spearheaded the global eCommerce surge out of necessity, and since then, it has continued to evolve to meet the needs of modern consumers. While these eCommerce trends are critical to know for any online business, they’re just the beginning. If you need help developing a compelling, conversion-driven eCommerce marketing strategy, Agency Partner is here to help. Our internet marketing team has worked with brands of all sizes and industries to drive engagement, web traffic, customer loyalty, and revenue. Ready to optimize and future-proof your eCommerce business? Schedule your consultation today! 

web-design-trends

Web Design Trends for 2023

Web design is a constantly evolving medium, and it’s essential to keep up with the latest trends or run the risk of creating an outdated or inaccessible site. In this article, we’ll look at some key trends that will drive web design in 2023. 

Voice User Interfaces 

One of the biggest trends in web design is voice user interfaces. With the rise of smart speakers, it’s becoming clear that this new way of interacting with devices is the future. Voice user interfaces are already being used in many industries, from smart homes to healthcare. Voice UIs have become a vital tool for businesses to interact with their customers—and they’re only going to get more popular in the future! 

Chatbots 

Chatbots are a great way to interact with your users and can be used for everything from customer service to lead generation. They’re also an excellent way to leverage other technologies—like artificial intelligence (AI) or virtual assistants—to enhance the user experience. 

You can use chatbots and AI to create a self-learning system that gets better at answering questions as it learns the type of questions and responses your customers are looking for. This is especially useful if you have multiple chatbots serving different purposes: one could answer general questions while another focuses on specific topics like shipping rates or product availability. 

Chatbot technology allows people who might not usually be able to access these resources an easier way of communicating with businesses online than typing out lengthy emails and waiting for a reply. 

Animation 

Animation has been around for decades, but its popularity is still rising. It can communicate a message, enhance user experience and add visual interest to your site. It can be a great way to reinforce key messages or create an interactive experience that keeps users engaged throughout their visit. 

Animation is also great for providing feedback. When someone interacts with something on your website—navigation buttons, form fields, or even just scrolling through content—having some animation will let them know their action was successful without waiting for an entire page load. This makes users feel more engaged with your site because they see things happening immediately in response to what they’re doing; it creates less friction between them and getting what they want from your page. 

The Decline of Traditional Navigation Menus 

Navigation menus are a ubiquitous feature of websites. They’re also essential to the user experience, helping people navigate a site and quickly find the information they need. 

But as we’ve seen, navigation menus aren’t always ideal. They can be long and unwieldy, making it difficult for users to find what they’re looking for. Even when there is sufficient space for all content on the homepage, users may still need help finding what they’re searching for because navigating through an ocean of different links can quickly become overwhelming. 

White Space 

White space is the empty space between elements on a website. It’s vital for readability and allows your content to breathe, helping you create a visual hierarchy by placing more important elements closer together. 

White space can also be used as a separator between different sections of content, giving visitors an indication that they have moved from one area of your site to another. 

The Future of Website Design 

While these trends are gaining in popularity, it’s important to remember that there is no “secret formula” for creating an impactful website. Great design comes from understanding your users and considering their needs first and foremost. Afterward, you can develop a strategy that generates higher engagement, more leads, conversions, and revenue, while providing an immersive experience for your brand. 

Agency Partner Interactive  

We know your website is a reflection of how your business operates; make the best first impression and schedule a consultation with Agency Partner Interactive today. Our award-winning web design team has helped transform hundreds of websites into the digital age, and we would love to help yours do the same. Our meticulous, data-driven design process ensures we deliver a high-quality, accessible, and impactful website tailored to your audience’s needs and expectations. 

After your web design project is complete, our digital marketing experts provide the support to maintain and optimize your digital presence. We constantly look for innovative solutions to improve and scale your brand’s impact, reach, and success. Give us a call and take the next leap into digital dominance! 

UI-UX-trend

Top 5 UX/UI Trends for 2023

We’ve seen a massive influx of websites and apps that use micro-interactions, machine learning, and artificial intelligence (AI) to create a seamless user experience. Almost every website or app you use today has been designed with one or more of these UX/UI trends. Although many businesses are still trying to get the hang of it all, some trends have already proven their worth — and will only become more critical in the coming years: 

  • Immersive Scrolling 

Immersive scrolling combines two design trends: parallax scrolling and infinite scroll. Parallax scrolling happens when two or more layers scroll at different speeds, creating a 3D effect for your website visitor. 

Infinite scroll adds another dimension to the experience by allowing users to scroll beyond the bottom of a page and load more content as they go. This can be used with parallax scrolling to create an immersive user experience that keeps users engaged with your site. 

  • 3D and Animated Visual Elements 

3D and animated visual elements are becoming more popular because they can create a more captivating experience for your visitors. They can show product features or highlight key information, but the most important thing about 3D and animated visuals is that they’re entertaining for your audience. 

Your website visitors will appreciate the effort you put into making their experience as enjoyable as possible, even if it only lasts for a few seconds, so keep this trend at the top of your mind when designing your 2023 marketing strategy! 

  • Increased Accessibility 

Accessibility is a legal requirement for many websites and is an excellent way to boost customer satisfaction. 

Accessibility is essential for everyone, but it’s especially vital for people with disabilities. That doesn’t mean you need to build an accessible website from scratch. You can start making your site more accessible by following some simple UX design principles: 

  • Empathy: understand the needs of your audience and their concerns when interacting with your brand or website. 
  • User research: this step is an essential part of design and development, but it’s equally important for creating accessible designs. It’s imperative to reach out to a diverse audience, ensuring you are considering individuals with varying cognitive and physical needs. After you understand these concerns, you can resolve their issues with innovative and helpful solutions. 
  • Inclusivity: this aspect is critical for today’s consumers. They want to work with a brand that ensures all audiences feel heard and seen. Individuals with disabilities must be brought into the fold when designing a holistic web and mobile experience. 
  • Navigation: ensuring your website is mobile-friendly is crucial for all audiences, specifically for accessibility purposes. It’s important to give users multiple navigational options. If some users need assistive devices, UI/UX designs need to consider how that impacts their interaction and provide solutions for how users can control how they interact with your site.
  1. Personalization Tools 

Personalization tools are all about making your website more relevant to your customers. It’s a way of creating a more personalized experience for the user by providing them with content tailored specifically to their interests and needs, creating an individualized experience for every visitor. 

Many different personalization methods are available, from simple cookies that track users across multiple devices and sessions to sophisticated AI-powered machine learning algorithms. But no matter which method(s) you choose, it’s important that they give each visitor an individualized experience while also providing value. The goal should always be to ensure that the website is relevant to the user. 

2. Dark and Anti-Light Modes 

Your customers may have experienced eye strain and fatigue from using your website or app. To help them, you can create a “dark mode” option. Dark mode removes bright backgrounds and makes the text on your site easier to read.  

Additionally, if you have visitors with low vision or color blindness, a darker color scheme can offer easier access to your site/app content without straining their eyesight. 

Agency Partner Interactive as Your UI/UX Design Agency 

In summary, UX/UI has become essential to every business’s digital presence in the modern age. It can help you keep up with your competitors, build customer loyalty, attract more audiences, and generate revenue.  

As an award-winning website design and development company, Agency Partner Interactive’s design team can help you create a compelling, inclusive digital presence catered to your audience base. We work to understand your users and build responsive, meaningful, and satisfying experiences for all users. Get your free proposal today! 

marketing-budget

How to Better Manage Your Marketing Budget This Year

The holidays are over, and you’ve had a chance to recover from all the parties and family time. Now that you’re back in the office, it’s time to get serious about how you’re going to manage your marketing budget in 2023. Whether you’re a small business owner or a large corporation, there’s never been more pressure on budgets than now. The good news is there are strategies we can all use to manage our money better so we can focus on the work that matters most: helping our customers and businesses succeed! 

How to Better Manage Your Marketing Budget 

Marketing budgeting is an ongoing process. 

While you may start with a finite amount to spend on marketing for the year, this figure should be revisited as your business needs change and grow. There are two primary factors to consider when determining how much money you’ll need: 

  • How much money do I have available? (your budget)
  • What are my goals? (how much can I afford to spend)

When it comes down to it, understanding what resources are available and having clarity on your goals will allow you to better manage your marketing budget. 

Determine Your Total Marketing Budget 

Before you begin to plan your marketing strategy and budget, it’s important to determine how much money you must spend. While some companies may be flush with cash, others face tighter budget constraints. Regardless of how much money is available for marketing, there are ways to make the most of what you have. 

To determine how much money you can allocate toward marketing: 

Use existing financial information (if available). If your company has already conducted its annual budgets or has other recent budgets in the office, this information can provide insight into where funding might come from in the future.  

Create a List of Platforms You’ll Use for Marketing 

Keeping a list of the platforms you plan to use for marketing is essential. For instance, if you have a Facebook page, then make sure it is on your list. If you plan to run paid advertising on Facebook and Instagram, be sure those are included. In addition to social media platforms, you can also include email newsletters and other digital marketing strategies. 

You may want to create a spreadsheet or other type of document where all these platforms are listed so that when it comes time for budgeting purposes in the future (as well as when evaluating how well each platform is performing), it will be easy for everyone involved in managing your social media presence—or any other digital strategy—to see what needs attention most urgently at any given time. 

Estimate the Cost and Potential ROI for Each Platform 

Understanding how much money you have to spend on different aspects of your strategy is critical. For example, if you don’t know how much it will cost to buy an ad on Facebook or YouTube, you won’t be able to make informed decisions about where best to allocate your budget across these platforms. 

Understand How Your Competitors Are Spending Their Marketing Budget 

Understanding what other companies are doing is key when deciding how much money you want to spend on each marketing platform as part of your overall strategy. You can use tools like SEMrush and SpyFu to learn about the top keywords that competitors use in their ads and landing pages and which platforms they’re advertising on most frequently. This way, when setting up your campaigns across these platforms based on competitor data, you’ll know what works best and why so that you can make data-driven decisions moving forward. 

Evaluate Your Current Strategy to See What’s Already Working 

The next step to setting a solid budget for marketing this year is to look at the results of your previous spending strategy. What does your data tell you about what worked and what didn’t? 

You can find this information by reviewing your social media analytics, email open rates, and website traffic reports.  

  • Did you have high engagement across all channels at one point in time? Check which posts got the most likes or shares on Facebook or replies on Twitter.
  • Do some of your social media followers seem more engaged than others? Look at the number of comments compared with likes or shares on each post.
  • Are people visiting certain pages more often than others? If so, you should figure out why.

Allocate Your Budget 

The best way to figure out how much you should spend on each platform is by determining their value and then dividing that by their total cost. For example, if Facebook ads drive 90% of your sales and only cost $10 per month, it makes sense to spend most of your budget there. However, if you have some channels that are working well but generating fewer leads than others, it may make sense to focus more on those channels so they can perform better. 

  • Figure out how much money you have available for digital marketing campaigns
  • Prioritize the platforms where you’ll get the biggest bang for your buck

Agency Partner Interactive 

While budgeting expenses for the year can be challenging for small businesses to enterprise corporations, knowing where to put your investment is crucial to realizing a full ROI. Agency Partner Interactive is a full-service digital marketing and web development agency that has worked with budgets of all sizes. Our meticulous, results-driven process ensures you’re kept in the loop every step to get the biggest bang for your buck. Your business success becomes ours. Schedule your free consultation and start the new year right with an award-winning digital marketing agency! 

holiday-marketing

How to Get Ready for the Holiday Shopping Rush in Your eCommerce Business

The holidays are here, and you know what that means: shopping! The months leading up to Christmas and New Year’s Day are prime times for online sales. With so many people looking to buy presents for their loved ones or take advantage of post-holiday deals, chances are they’ll be looking online before they go into stores. If you’re an eCommerce shop owner, this is your opportunity to take advantage of increased traffic on your site and make some extra revenue. This blog post will help you prepare for the upcoming high-traffic period by outlining how long it takes for orders placed today to ship out tomorrow (and beyond). 

Get a Jump Start on Inventory 

As you’re getting ready to start the holiday shopping rush, there are a few things you should consider. First and foremost, make sure that your inventory is in order. You need to know what you should be ordering, how much of it, and whether or not it’s available in enough quantity or color options. 

If your product is unavailable when customers want it (or worse yet, if they can’t find it), your business could lose revenue. That’s why Agency Partner Interactive recommends taking a proactive approach by getting an accurate count of how many products you need and putting in your order early enough so as not to run out before most people even start their shopping season. 

Make Sure Your Website and all Related Platforms are Tested and Functioning 

This is an excellent time of year for eCommerce businesses, but it can be stressful for you and your team. Make sure your eCommerce website is working properly and that all related platforms are tested and functioning. If you still need to optimize your site for search engines, this is the ideal time to get started! Once you’ve done that, look at improving user experience by making navigation easier to use and ensuring that customers have a good experience while on your website. This will help keep them coming back again and again! 

Be Mobile Ready 

As mobile commerce continues to rise, ensuring your website or app is ready for the holiday rush is essential. You can only fully take advantage of the increased traffic at this time of year if you’re prepared. 

First, check your site’s user experience (UX) on mobile devices. Conduct a usability test with friends and family members who use their smartphones more than any other device; get some expert advice from an experienced UX professional—and make sure you’ve already tested out any new features before making them live! If your website isn’t easy to navigate from a small screen, people won’t be able to find what they want and will likely leave before deciding what gifts to buy. 

Second, ensure that whatever functionality your customers expect from their phones works well when accessed through them. For example: does shopping cart abandonment convert into actual sales? Can people check out quickly without having to stay logged in for hours? Is there enough space between buttons, so people don’t accidentally click on something else instead? These things matter! 

Personalize Your Customer Experience 

Personalization is a vital part of the customer experience. If you need to personalize your customer interactions, you should start doing so today. You can improve the customer experience through email marketing, social media posts, and other channels that allow for different levels of personalization. 

Personalization can be a great way to build customer loyalty. If a customer knows that you care about them as an individual and are willing to tailor your approach based on their needs and desires, they’ll likely feel more compelled than ever before to return in the future. And when they come back, they’ll be more excited about it because they expect to be treated differently each time (and hopefully better). 

Personalizing your approach also has another benefit: increased sales! Customers who feel valued by companies are much more likely to make purchases than those who don’t feel valued or have no connection at all. 

Get Your Marketing Campaign Ready to Go 

You must ensure that you have a social media presence and email marketing before the holiday shopping rush begins. Social media is a great way of reaching out to customers and providing them with information about your business and products while also letting them know about upcoming deals or offers. Email marketing allows you to send out emails reminding your customer base about the discounts or offers available during this time of year and other holiday-themed landing pages. 

Conclusion 

With a bit of preparation and support, you can make this time a win for your business. A little preparation goes a long way toward giving your customers an unforgettable experience that will keep them coming back for more. And when they do come back, it’s crucial not only that their favorite products are in stock but also that they find what they want easily—or at least quickly enough so as not to be frustrated with how long it took to locate it. So, get ready now with these tips and tricks for reducing customer frustration during the holiday shopping season! 

Agency Partner Interactive 

With the holiday shopping rush in full swing, you’ll want to make sure your eCommerce marketing campaign is ready. It’s a great time to use social media and email marketing platforms to reach out to your customers and remind them of your discount or offer. If you need help getting your marketing strategy ready in a pinch, get in touch with an internet marketing expert at Agency Partner today! We’ve had extensive experience with holiday marketing campaigns on a tight deadline, and we can help you grow your business and sales this season and beyond. Schedule your consultation today! 

paid-media-vs-earned-media

Earned Media Vs. Paid Media: Which Is Better for Your Company?

When it comes to marketing your company, there are two types of media that you can use: paid and earned. Paid media is the type that most people think about when they’re thinking about advertising, like TV commercials and radio ads. Earned media refers to any exposure that occurs naturally without you paying for it. Think about all the times you’ve seen a Facebook or Instagram ad or watched a video by an influencer on YouTube—those aren’t paid. Instead, they fall under the category of “earned” because they received free exposure due to something their audience did (like share something). There are pros and cons to both marketing campaigns, but in this post, we’ll discuss why each can help your business grow! 

Paid Media 

Paid media is any form of advertising that you pay for. It includes media outlets like TV, radio, print, and online ads. Paid media can be very effective at reaching a large audience—and depending on your company’s needs and goals, it may be the best choice for your marketing plan. 

Paid media campaigns can also be used to build awareness around a new product launch or event. This approach tends to cost more than simply selling something directly via paid ads alone, but it can also help build brand recognition and sales momentum over time and boost traffic to your website after someone sees one of these ads online. 

Examples of Paid Media 

Paid media is a form of advertising that can be bought using ad words, ad networks, or other forms of advertising. Paid media is usually the most effective way to reach your target audience because it’s highly targeted and precisely placed. You can reach out to exactly the people who are interested in what you offer—and you’ll know before you pay for it that those people will see your ads. 

  • Ad Words: Google AdWords lets advertisers show ads on Google search results page based on search terms that users enter into Google Search and “display” networks (sites not owned by Google). The paid advertisements are marked with an “Ads by…” message at their bottom right corner—you’ll recognize them as they appear on many websites! The effectiveness of these ads depends on selecting good keywords. If there aren’t enough searches for a particular word or phrase, no one will see your ad. This can help smaller businesses find new audiences and larger companies reach more specific targets within their existing customer base. 
  • Display Networks: These include sites like Facebook or Hulu, where users look specifically for entertainment content; when someone clicks on an ad appearing there, it may direct them back onto another site like yours! You might have seen examples of this yourself if you clicked through YouTube videos on another website during browsing sessions. 
  • Social Media Ads: Social media platforms allow businesses direct access to user data such as age group/gender breakdowns based on publicly available information. This gives marketers better insights about potential customers vs. traditional online platforms, which rely solely upon demographic information. 

Benefits of Paid Media 

Paid media is a great way to start your marketing campaign. It allows you to be more targeted, measurable, reliable, and scalable. In addition, paid media can be used to test ad copy and landing pages before putting them into a larger-scale campaign. 

Earned Media 

Earned media results from a company’s actions, products, and services. It can be a positive or negative outcome, depending on what you do. Earned media is free, but it requires time and effort to earn it. 

Examples of Earned Media 

Earned media is a term that refers to the publicity generated by word-of-mouth, social media, and other forms of advertisement that are not paid for. In other words, it’s free. Earned media can be a great way to build brand awareness. 

Earned media includes traditional methods like word-of-mouth advertising and social sharing, as well as newer ones like influencer marketing, which involves getting influencers to promote your products on their platforms (e.g., YouTube). 

Benefits of Earned Media 

Earned media is a powerful tool to boost brand exposure and loyalty and increase sales. Here’s how: 

  • Earned Media Brings You Exposure: Publicity can drive traffic to your website, increasing SEO effectiveness. People who read positive reviews about your company online or hear about you on the radio are more likely to visit your website and make a purchase. 
  • Earned Media Builds Brand Loyalty: The more publicity you receive, the more likely consumers will be loyal customers who spend money with you instead of other companies in your industry. This gives you an advantage over competitors since earned media builds trust between consumers and brands; people are more willing to buy from brands they have heard good things about than those whose products have been advertised heavily but haven’t received positive feedback from customers yet (or ever). 

Earned Media vs Paid Media 

Earned media is better for building trust and credibility, while paid media is better for getting your message to a large audience. To reach your target audience, companies should use both earned and paid media in their marketing campaigns. 

Agency Partner Interactive 

While there are many similarities between earned and paid media, there are also some significant differences to keep in mind for your business. While it is possible to have a successful campaign without these tactics, the internet marketing experts at Agency Partner Interactive recommend using both. If you need help developing your earned and paid media campaigns, contact a digital marketing strategist for a consultation today! 

Youtube-shorts

YouTube Shorts: How Brands Are Using Them 

YouTube is a powerful social media platform for reaching consumers. Whether you’re a large corporation or a small business, YouTube can be an important part of your marketing strategy. However, not everyone has the time or budget to create full-length videos that grab people’s attention and compel them to watch. That’s where YouTube Shorts come in: they allow you to share quick bits of content with your audience in an easy-to-consume format that doesn’t require any additional effort on their part once they’ve clicked through. In this post, we’ll explore what exactly YouTube Shorts are, how they work, and why they matter so much for brands looking to reach their target audience through video content. 

What Is a YouTube Short? 

A YouTube Short is a video that’s typically between 1 and 5 minutes in length, but it can be as short as 15 seconds. These videos are used to promote products or services and can also be used to tell stories, entertain, or educate consumers. You’re not limited in how you use them; they’re just another piece of content you add to your social media marketing strategy that can help build an audience for your brand and grow awareness among consumers. 

Why Are YouTube Shorts Important? 

There are several reasons why using this medium to get your message across is so effective. 

  1. You can get your message across quickly.
  2. YouTube Shorts are perfect for product demos, tutorials, and instructions on how to use a product or service.
  3. They’re also great for demonstrating how to use features of new products or services that have yet to be available.

How to Create YouTube Shorts 

To create a YouTube Short, there are several things to keep in mind. 

  • Use the right equipment: for the best results, use a smartphone or camera that can record in landscape mode. You’ll also want to use a tripod or other stabilizer if you move around while shooting your video. If possible, try to find natural lighting and avoid fluorescent bulbs or bright sunlight when recording indoors—they can wash out footage and make it look dull.
  • Record high-quality audio: this is one thing many creators forget when they start making videos on YouTube—how crucial good audio is! Make sure you have good-quality microphones before going live with any videos; otherwise, people won’t be able to hear what you’re saying!
  • Add titles and descriptions: these will help viewers know what they’re getting into before they click play on your work product (or skip over it entirely). Make sure these descriptions make sense, so no one gets confused by anything contained therein either; it’s worth having an editor review them before posting anything on social media sites such as Facebook or Twitter.

Create Content for Your Viewers 

The content you create for your brand should be engaging, entertaining, and relevant to your audience. When creating short-form content, it’s essential to keep the length of each video within reason. If your video is too short, people might not stick around long enough; if you go over five minutes, then viewers may lose interest as well. Adding links to your website or other social media platforms is also important so that people can learn more about what you’re selling or reading through other resources. 

Integrate Calls to Action into Your YouTube Short 

It’s a good idea to include a call-to-action in your video, too. This can be as simple as asking viewers to subscribe, like, comment on your video or share it with their friends. You can also add a link at the end of your video that takes viewers directly to your website, where you’ve got more information about what you do and why they should care about it. 

You could also make an extra effort by creating an entire landing page dedicated specifically to the content in question. This way, when people watch this piece of content from start to finish, they’ll know exactly what they’re supposed to do next—or better yet: have already done it by the time they reach this point in the video! 

Use YouTube Shorts to Reach Your Audience in a New Way 

YouTube Shorts are the perfect companion to longer videos because they allow you to reach people who may not have time or interest for a longer video. If you’re hoping to engage with your audience on mobile devices, this is an excellent way to do so. It’s also an effective way to share your brand story, whether it’s through humor or emotion—or both! And it’s easy to create, too.  

Conclusion 

YouTube Shorts are an excellent way for brands to reach their audience more intimately. They allow you to break the fourth wall and connect with your consumers personally. But they don’t have to just be used for that; they can also be used as promotional tools or just for fun! Remember: no matter what type of content you choose, keep it entertaining and engaging so that people will want to watch it more than once (and share it with friends). 

Agency Partner as Your Social Media Marketing Agency 

At Agency Partner Interactive, we’re experts in helping companies increase their exposure with their YouTube Shorts, Instagram Reels, and TikTok campaigns. Our social media specialists are experts at driving traffic, customer engagement, and ROI. Get your free proposal today! 

Holiday-social-media-marketing

How to Make the Most of Holiday Marketing on Social Media

Social media is a powerful tool to help you grow your business. It can help you reach new audiences, increase brand awareness and boost sales. But if you want to make the most of social media in your holiday marketing campaigns, you need to plan. This article will show you how to take advantage of social media for effective holiday marketing campaigns: 

Start with Last Year 

Before launching your holiday marketing, look at last year’s campaign and see what worked and didn’t. Did you reach the target audience? What was the ROI? Were there any lessons learned that can help guide this year’s strategy? Look back on these questions to determine how successful your social media marketing has been so that you can improve upon it in the future. 

Audience Targeting 

The first step in creating a successful social media holiday campaign is to identify your audience. This may seem like an obvious statement, but you need to know exactly who you are trying to reach when it comes to marketing on social media. Identifying the right audience will help guide you through all other steps of developing your marketing strategy and ensure that all your efforts yielding the intended results. 

Once you have identified who your target audience is, it’s essential to understand their needs and preferences, interests, and demographics. You also want to consider what types of content they consume online so that this can be incorporated into any future campaigns or promotions. 

Choose the Most Effective Social Media Channels 

It’s important to choose the social media channels that will work best for your brand, and it can take time to know where you should focus. When choosing the proper social channels, consider these things: 

  • What is your target demographic? Are they using this platform? If so, how often? Do they respond better to videos or images? Is there a specific type of content that resonates with them on this channel?
  • How much time do you have to upload content? For example, if you only have an hour per week available but want to upload videos every weekday, then Instagram is probably not the best choice (unless those videos are quick and straightforward).
  • What kind of content do users engage with most on each channel? 

Be Creative 

You want your content to stand out and get noticed. Make sure you are using high-quality images, videos, and various formats and colors. This can include square, landscape, and portrait pictures, bright colors or black & white photos. You may also want to use different fonts for your text to grab people’s attention even more. 

Choose a Campaign Hashtag 

Choosing a hashtag is an important part of your holiday marketing campaign. It helps to create a cohesive social media experience and brings together your brand’s followers. 

A good hashtag should be: 

  • Relevant to your brand—This will help it stand out from other hashtags used by other companies, making it easier for consumers to find you online.
  • Easy to remember—The fewer letters or characters in the hashtag, the better! People won’t want to type out something complicated whenever they want their friends or family members to see what they’re up to. 

Run a Campaign 

A social media marketing campaign is the perfect way to get your brand noticed, but it can take a lot of work to come up with a concept that stands out in the crowd. For example, you could run a contest on Facebook and give away some products or services in exchange for “likes” from your fans. Another option is giving special discounts and promotions on certain days of the week or month. You can also offer special rewards for people who post photos or videos using hashtags related to your company, such as #holidayfun or #holidaygiftguide. 

If you’re not sure where to start when planning out your holiday marketing campaign strategy this year, we’ve got some tips on how you can make sure yours gets noticed: 

  • Be clear about what the goal of your campaign is before launching it! Clear goals will help keep everyone focused on achieving them instead of getting sidetracked by other projects.
  • Make sure everything about this project is measurable, meaning that there’s some way for people who participate (or don’t participate) to know whether they were successful at reaching their goal(s). 

Agency Partner Interactive 

With the right tools and strategies, you can make your brand shine year-round. If you feel your marketing could use a little boost, look no further than the digital marketing experts at Agency Partner Interactive. We’ve been helping small and large businesses in all industries achieve exponential growth, and we can help yours do the same! Reach out for your free consultation and proposal today! 

holiday-marketing-trends

Holiday Digital Marketing Trends for the 2022 Season

It’s that time of year again when everyone starts thinking about the holidays. But what does “holiday” mean in a digital world? For many retailers and brands, it means an uptick in traffic, sales, and engagement. It also means a whole new set of challenges for marketers who want to make sure their businesses are ready for the surge in traffic. That’s where this article comes into play: we’re going to share our top tips for getting your brand ready for the holiday season—whether that means you want to boost your SEO rankings or increase conversions on your e-commerce site!

Inflation-Driven Promotions are on the Rise

Promotions are a great way to reach more customers and increase sales. But they can also be used to boost brand awareness, increase customer loyalty, and generate powerful word-of-mouth marketing campaigns that drive new business.

Inflation-driven promotions are on the rise as companies look for ways to keep costs down while still increasing their customer base. However, there is a risk involved in offering deep discounts—you may lose money if you don’t sell enough products or if your product isn’t worth full price when you do sell it out.

First-Party Data Takes a Front Seat

First-party data is becoming increasingly important. With the rise of AI and machine learning, you can get valuable insight into your customers’ preferences from the data that you collect from them.

First-party data is more accurate than third-party data because it comes directly from your customers while third party is collected by other companies on behalf of advertisers who then try to sell it back to them (at a premium). Your first party offers a more intimate picture of each individual user which makes it easier for marketers to tailor their messages accordingly – leading up closer towards what they actually want rather than what some company thinks they should want based on past behavior alone!

Shoppable Live Streaming Will Be Everywhere

Live streaming is a great way to engage your customers, build trust and show off your products and services. Shoppable live-streaming allows you to add interactive features such as polls, quizzes and giveaways. You can allow customers to shop directly from the stream by simply swiping up or adding items directly from their saved shopping carts.

You can also use live streaming to show off your products and services. Showcase new products that are being launched for the holiday season or highlight any special offers you may be running at the same time.

Stretching Out the Holiday Digital Marketing Calendar

Holiday digital marketing isn’t something you can wait until the last minute to plan for.

The holidays are the time when most consumers make their buying decisions, so this is one of the most important times of year to be a part of your customer’s lives. The holiday season starts earlier each year. If you’re planning your first holiday marketing strategy (or if it’s been a while since you’ve done one), now is the time to start planning!

The key to success with any digital marketing campaign is planning, and that goes double for the holidays. You’ll want to start preparing by creating a list of goals based on what they are looking for in their next purchase and any pain points that may be preventing them from making those purchases today. Then get creative about how you might solve those problems through content or offers that bring them back into your brand’s universe again and again throughout December.

Start Your Holiday Campaigns Early

If you’re looking to boost your holiday marketing efforts and be in front of shoppers at the right time of year, we recommend planning for the holidays as early as possible. This doesn’t mean you have to start your campaigns in January or February—you can even begin them in spring!

The holidays are not as far off as you might think. In fact, they’re right around the corner! That means you don’t have much time to get your digital marketing campaigns in order. You should start planning for holiday promotions and content upgrades as soon as possible so that when November rolls around (and it will), you won’t be scrambling to put together all of the pieces.

Make Sure to Know Your Audience

Knowing your audience is of paramount importance. You need to know what they like and don’t like, what they are looking for, what they are likely to buy, and what they need to know. Knowing who your target market is will help you craft a message that resonates with them and give it the best chance possible at performing well in the marketplace.

So, if we take all of these factors into consideration when creating our digital marketing campaigns for this holiday season, then what can we expect?

Be Ready When Shoppers are Buying

With the holiday season in full swing, now is the time to make sure you’re prepared for those last-minute buyers. Having your campaigns ready to go and channels in place will help you provide a seamless experience for your customers. A strong plan to communicate with both customers and employees will also ensure that everyone is on board with the company’s digital marketing strategy.

Make Sure You Have All of Your Shopping Channels Ready to go

The best way to prepare for the season is to make sure all of your shopping channels are ready. If you don’t have a mobile-friendly site, or if your eCommerce store isn’t optimized for mobile devices, then chances are that you’re missing out on a large number of sales.

Conclusion

As we move into 2022, digital marketing will continue to play an important role in holiday shopping. From the trend of inflation-driven promotions to the growing need for first-party data and shoppable live streaming content, there are plenty of new opportunities for marketers to get creative with their campaigns and expand their audience’s reach. As always, we’re excited about what lies ahead!

Our team of experts is ready to provide bespoke web design and development, internet marketing expertise, social media marketing, email marketing, content strategy, and SEO. We know that every business has its own unique needs—that’s why we tailor our services to fit yours!

We’re confident that our approach will help you achieve your goals, whether they’re building brand awareness or increasing sales. Send us your proposal today!

Content-Management-Process

How To Rock Your Content Management Process

Content management is one of the most important processes for any business, but it’s often overlooked. If done correctly, content management can help your company increase its reach and improve customer satisfaction. The key to effective content management is having a clear process for creating and managing content across all departments. This process will ensure that everyone knows what they need to do in order to add new blog posts, create new email campaigns or even send tweets from your Twitter account.

What Exactly Do We Mean By Content Management?

Content management isn’t just about creating content. You also need to manage it, which might be a lot more difficult than you think.

Content management is not just about managing the actual content itself (like making sure it’s formatted properly and has been edited properly). It’s also about organizing that content in a way that makes sense and will be easy for others in the organization (or outside of it) to find when they need it.

If your marketing strategy relies heavily on blogging, then you know all too well how much time goes into creating engaging blog posts on any given topic: researching, writing and editing every single article before publishing them online for everyone else in your company to see—and hopefully share!

What Tools Do You Need for Content Management?

Your needs will vary depending on the size of your business and the frequency with which you release new content. The tools you use can be as simple or as complex as you need them to be. For example, if your company only has one website and no social media accounts, then a basic spreadsheet could work just fine for managing your content creation process. If your business is more complex and has multiple websites, social media accounts, branded emails, and newsletters to send out regularly—you’ll want something more advanced than a spreadsheet!

Here are some options:

  • Google Docs – A free tool that allows multiple users to edit documents at the same time
  • Trello – A free project management tool for organizing tasks across teams
  • Evernote – A free note-taking app that syncs across devices

How to Develop a Content Management Process

Content management is a process that allows you to manage and update your content across all devices. It’s important for everyone in your company because it helps keep your content consistent, allows you to make changes quickly, and improves search engine optimization (SEO).

In order for a company or business with multiple employees or teams to effectively work together on creating and distributing their digital presence, there needs to be a central place where all of their information can be organized. A good content strategy will help coordinate these efforts by providing guidelines on how specific groups should interact with one another when creating new content.

It’s also important because it makes sure all content created by different teams throughout an organization has similar style, tone and voice — making it easy for people outside of marketing who aren’t familiar with the brand’s voice or subject matter have access as well.

Determine What Types of Content to Manage

When deciding which content types to manage, you must consider the needs of your business. A large retail chain may use a different set of content types than a small local bakery, for instance. You may also want to consider how much time and resources you have available for managing your CMS. If you only use one or two simple templates for all of your pages (which is perfectly fine), then it might be easier just going with those rather than creating a whole bunch more complex one.

However, if there are certain areas where having different layouts on each page would make sense, go ahead and do it! There’s nothing wrong with doing something more complicated just because it makes sense in the context of what you’re doing; after all, that’s why we’re here: so that our clients’ businesses can run smoothly while they focus on growing their revenue streams instead getting bogged down by tedious coding work that takes too much time away from them doing other things like making sales or talking with customers directly about what they need us to build next time around.”

Assemble Your Content Management Toolstack

There are many types of content management tools, but they can be categorized into three main types:

  • Tools that manage your entire platform (e.g., WordPress)
  • Tools that focus on specific segments of the content lifecycle
  • Smaller task-specific apps that generally plug into one other CMS or platform.

Create a Clear Tagging Structure

Tagging is the process of assigning keywords to content, which can be used to organize content and make it easier to find. Search engines use tagging as a way to organize their index of websites, so tagging your website’s content will help improve your SEO efforts.

Tagging can be done in two ways: manually or automatically. Manual tagging involves writing down all of the words that describe an article or piece of content before publishing it online—for example, if you were writing about “how to rock your company’s content management strategy in 2022,” you’d write this down somewhere on the page when you publish it online. In both cases, tags should be short and precise so that Google reads them correctly when crawling through website pages during its search engine algorithm updates (which happen approximately every few months).

Build Workflows for the Creation of Content

Workflows are a series of steps that help guide the creation of content, and they can be used across multiple types of content. For example, you can use a blog post workflow to create your company’s blog posts or you can use a video workflow to make videos for social media.

Create a Process for Auditing Content

Auditing content is an essential part of the process, but it’s often overlooked or skipped. You may think that you have no need for auditing because your content isn’t broken, but that can be an expensive assumption to make. Auditing helps you keep track of what you have and what you don’t. It also helps identify gaps in your content and duplicate information so that you can create a roadmap for creating new pieces of content, or updating existing ones to meet the needs of your customers and clients (which we will discuss later).

Auditing can be done manually or through software programs like Google Analytics. The benefit of using software is that it allows for greater consistency across all audits; however, a manual audit allows for thoroughness when checking on unique pages such as landing pages and contact forms in addition to standard product pages.

Conclusion

Content management is a vital part of any digital marketing strategy. It helps you keep your website up-to-date and relevant, as well as ensure that your other platforms are communicating a consistent message. Remember: every business is different, so it’s important to think about what processes will work best for your company!

Our digital marketing experts at Agency Partner Interactive can develop a compelling content management process that engages with your audience, drives brand awareness, and accelerates your business growth.

Start the new year strong and schedule your consultation today!

google-search-essential

What the New Google Search Essentials Tell Us About SEO

Google’s search engine has been the center of many SEO discussions over the years. With recent updates, Google has been making it harder for SEO experts to game its algorithm with black hat methods. That said, there are still ways to optimize your website for organic search results. In this post, we’ll discuss some of these changes and how they can impact your SEO strategy moving forward. 

 Don’t Overlook Technical SEO 

If you’re not familiar with technical SEO, here are some key points to keep in mind: 

  • Make sure your site is fast. Google recommends loading under 1 second on both desktop and mobile, so if you need help improving site speed, consider scheduling a consultation with an Agency Partner SEO specialist. 
  • Use HTTPS instead of HTTP whenever possible. You should also use HTTP Strict Transport Security (HSTS) headers to prevent accidental communication over an insecure connection.  
  • Ensure all your pages have schema markup and structured data implemented correctly. 
  • Finally: Use Google Analytics! It might seem obvious but having analytics built into every aspect of one’s marketing strategy makes everything easier when trying to figure out what content performs best among visitors (areas needing improvement) and where visitors come from most often (which sources should be prioritized). 

Stay Up to Date with Google Spam Policies 

Google spam policies are constantly changing. It is important to stay up-to-date on these changes, as they can impact your rankings in search results. 

Google’s spam policies are significant for SEO. It’s one of the most common reasons sites get penalized or removed from Google’s index. A good rule of thumb here is that if you are unsure whether something could be considered “spammy” by Google, then you should avoid doing it altogether and stick with what works best for your site overall. 

Use Google’s SEO Starter Guide  

Google SEO starter guide is loaded with resources for SEO improvement, and it’s a great place to start. It covers many of the basics and offers areas to build your strategy. 

The Google SEO guide covers topics like: 

  • What is Search Engine Optimization?
  •  Why does Google care about SEO? 
  • How does search work? 

It also covers more advanced topics, like how to make content easier to read by using headings and subheadings, optimizing images in your blog posts, or learning how Google ranks sites based on their authority and trustworthiness. 

Refer to ‘Key Best Practices’ For What Content Google Wants to Rank 

With the new Google Search Essentials, it is clear that Google wants to rank content that answers people’s questions and provides valuable information. This means you need to create content that your users will find helpful and reliable. 

In addition to being helpful, this new ranking signal also requires that your content be unique and original. This can be a challenge for many marketers who are creating similar content across their brands. They want to avoid making something that looks like a replica of another piece of work they have done or might do again in the future. To accomplish this task, content writers need strong keyword research skills to identify topics with high search volume but low competition. 

Pay Attention to Google’s Advice 

The new Google Search Essentials are all about providing helpful, reliable, and unique content that serves people first. Paying attention to these guidelines is important because they’re the baseline for how Google ranks your work. 

In other words, if your content doesn’t meet these criteria, you will be penalized by Google’s search algorithm—even if you’re an established website with hundreds or thousands of content pieces. 

Craft a Strategy Around Google’s Quality Questions 

If you’re not getting a lot of traffic, or if your traffic isn’t converting into leads and sales, then it might be because your content isn’t great according to Google. 

Google wants to ensure that the content on its search engine is helpful, reliable, authoritative, and relevant. To do this, they have created a new series of questions they will ask potential customers after reading some of your content. These questions will appear as part of the Google Search Bar when someone searches for local businesses like yours. 

Don’t Sleep on the Quality Rater Guidelines 

Quality raters are Google’s internal team of reviewers who evaluate the quality of websites and help determine whether they should be rated in search results. This is a big deal because the more relevant and high-quality content you have on your site, the more likely you’ll rank higher in Google’s algorithm. 

Quality raters were introduced in 2012 as an effort to get feedback from real people about how well or poorly certain websites were performing. These individuals don’t have any power over what appears in search results. Still, they can flag instances where sites seem deceptive or spammy so that Google engineers can address them accordingly when developing new algorithms. Because these rater guidelines are updated often, web admins need to stay alert for any changes that impact their strategies for improving site quality and performance online. 

The main takeaway here? Quality raters aren’t just imaginary beings; they’re real people who work at Google! And while we can’t see their faces—their influence on how we view technology today cannot be denied. 

Final Thoughts 

Google is constantly changing its search engine algorithm to improve its user experience. They will continue to prioritize relevant, valuable, and unique content rather than how many keywords are implemented.  

This is just the beginning of Google Search Essentials. As more people use it and provide feedback, we expect it to evolve further to meet the demands of the digital world.  

Agency Partner Interactive 

SEO is highly complex and can be challenging to navigate without the skills of an expert. Luckily, Agency Partner Interactive has a team of SEO specialists dedicated to optimizing and improving our clients’ websites and content. Our work has earned us awards, such as one of the Best US-Based SEO Agencies by BestSEOserviceCompanies.com and Top Web SEO Company in Texas by Design Rush. Drive organic traffic, conversions, and revenue like never before by scheduling a consultation today! 

organic-click-through-rate

How To Improve Your Content’s Organic Click Through Rate

Click-through rate (CTR) is a key metric for web content, particularly for internet marketing campaigns. Click-through rate helps you measure the effectiveness of your content, so you can make adjustments to improve it. This article will explain what a click-through rate is and how you can optimize your site’s CTR to rank higher on search engine results pages (SERPs). 

What Is a Click Through Rate? 

Click Through Rate (CTR) is the percentage of people who click a link. It’s a metric that indicates user engagement and how well your content is performing. 

How To Improve Click Through Rate 

To improve your organic click-through rate, you need to optimize the headlines, meta descriptions, and content of each webpage that you want to rank for. 

The headlines are what people see first when they search for something. Make sure it’s compelling enough to make them click through to your page. Meta descriptions are the short snippets of text that appear under each search result listing in Google and Bing SERPs. Optimize these as well so that they describe what can be found on your website without being too long-winded or spammy. They should also be relevant and include keywords related to your business or product/service offerings. 

Optimize Headlines 

Your headline will entice the reader to click on the link by making them curious or answering their questions before they even ask them. If you don’t have a good headline with keywords implemented, your content will be easy to miss and may get lost in the sea of internet information. 

Here are some best practices: 

  • Use a descriptive headline – A descriptive headline has keywords that tell people what they can expect to read in your article. It should be something that would catch their eye and make them want to click on it.
  • Be unique – Make sure you stand out from other headlines by using something different than everyone else is doing right now (this could include using puns or humor). You can also try changing the order of words in standard phrases like “how to” or “the best way” so that it still makes sense but doesn’t look like every other title out there. 

Meta Descriptions 

Meta descriptions are the snippet of text that appears below the title on a search result, and they’re the first thing users see when they land on your page. This is your chance to entice them with a short, engaging description that will compel them to click through to read more. 

It makes sense that SEO experts want you to include keywords in meta descriptions because it will help get your content ranked higher in SERPs. However, while keyword optimization is important for SEO purposes, it can be difficult if you focus too much on them and end up writing something overly promotional or generic instead of concise and informative—which is what Google wants from meta descriptions anyway! 

Content To Spark Interest   

This is the key to creating content that will get you more organic clicks. If your audience isn’t interested in what you’re writing, they won’t share it with their friends, who won’t be inclined to click on it. You must consider what will spark the interest of your target audience and what format that information should take for maximum impact. The following are some basic guidelines for creating engaging and effective content: 

  • Relevancy: Your content must be relevant to your target audience. Relevance is one of Google’s ranking factors, so if someone visits your site or clicks on your blog post and finds the information misleading or off-topic, it will hurt how your audience perceives you, and your rankings will suffer.
  • Approachability: Ensure your content is easy to understand for anyone looking for information. A well-written article should be easy enough so anyone can understand its main points without needing any prior knowledge about them beforehand. Don’t make people work too hard when reading your articles! If your point doesn’t come across clearly or if you’re using too many complex terms, your readers may not engage and convert.

User Input Optimization 

After all the hard work you put into writing the content, it would be a shame if no one clicked on it. Your goal is to get your visitors interacting with your content as much as possible, and one of the best ways to do this is by including user input optimization. 

User input optimization includes features like: 

  • Comment Form: Give visitors a way to interact with your content by asking them questions or encouraging them to share their opinions or experiences in the comments section. This will encourage more visitors to engage with your site and click through on links contained in the comment box.
  • Contact Form: If people don’t feel comfortable leaving comments online, they may be more inclined to contact you directly by filling out a form. Your form can ask for just an email for newsletter subscriptions or something more in-depth like your client’s pain points, address, mailing info, etc.

Conclusion 

Your content’s click-through rate is essential for ranking higher on SERPs. As you can see, there are many ways to improve your CTR, and it’s not just about using keywords. Ensure your users have a positive experience with your content so that they stay longer on your site and engage with you.  

Agency Partner Interactive 

Digital marketing is all about constantly optimizing, staying agile, and improving. Our transparent communication process keeps you in the loop every step of the way as we help you create engaging content, optimize your website, and sustain your digital presence. Get a proposal from Texas’ top digital marketing agency! 

SEO Split Tests

How To Stay on Top Of SERPs With SEO Split Tests

SEO has always been an evolving practice, but in the last few years, it’s changed more than ever before. Organic search rankings are becoming more competitive, and Google is constantly testing new algorithms to make them even more difficult to crack. These changes mean that if you want to stay on top of the SERPs (search engine results pages), you need a strategy that adapts quickly and keeps up with these changes — which is where split tests come in!

What Is an SEO Split Test?

To put it simply, an SEO split test is when you run different versions of a page and compare the results to see which one performs better. For example, if you have two versions of your home page that are identical except for one element (such as a headline or image), then you can compare how they perform individually and with each other.

  • Run new tests to keep tabs on what’s working and what’s not
  • Use proven tactics to create pages that get high rankings

Why You Should Be Running an SEO Split Test

You probably already know that Google’s search results are continually changing. This can be frustrating because you always feel like you must be running an SEO campaign, but there’s also something exciting about it — you never know what change might help your SEO rankings.

If you want to optimize your site for maximum traffic, then an SEO split test should be part of your strategy. A split test lets you test different elements of your website without making any changes to it.

How To Set Up Your First Split Test

  1. Set up your test parameters. The first step is to determine the overall goal of your split test and the metrics you’ll use to measure that goal. This could be anything from adding several new email subscribers to increasing sales by 10%.
  2. Set up your goal-tracking code. You can set this up inside Google Analytics or any other analytics platform that you’re currently using or on your website itself (in which case it should be a JavaScript tag). Ideally, though, have both!
  3. Create audience lists for each variation of the ad and make sure they’re in separate campaigns (or if they’re not, then at least separate ad groups). You may want to include different audiences based on location and demographics here as well so that when one changes over time, another doesn’t get affected by it accidentally. For example, if we were doing this for an eCommerce store selling women’s clothes online, we might have separate audiences called ‘Women 18-29’ versus ‘Women 30-60+’. The same goes for conversion goals—setting them up two different ways will help ensure accuracy later on when measuring results since they won’t affect each other directly.

What Makes a Good Topic For A Split Test?

Before you start creating your split test, it’s important to have a good idea of what you want to test. Here are some questions that can help you decide on the best topic:

  • Do I want to test headlines?
  • Would it be better if I tested different images?
  • Do my landing pages need improvement?

Asking yourself these questions will help ensure that whatever topic you pick is relevant and measurable. You’ll be able to answer them more easily once you’ve chosen a topic for your split test!

How To Run an Effective Split Test Campaign With Google Analytics & Optimizely?

When you’re running a test, there are two types of data you can collect: qualitative and quantitative. Qualitative data is more subjective, while quantitative data is more objective.

Qualitative data is a way to get feedback from your customers about what they like and don’t like about a particular page or product. For example, if you want to know what people think about the copy on your home page, then ask them! One way to do this would be with an exit survey or visitor chat box on your site that asks users why they left without converting into a lead or sale (and/or whether they found what they were looking for). In this case, it might be useful to ask whether someone was confused by any specific part of the page—and then rewrite it accordingly so that others aren’t lost as well!

Quantitative data is a way to measure how well your lead generation campaign is performing. For example, if you want to know what percentage of visitors are becoming leads on your site, then provide an opt-in form that asks for their name and email address in exchange for something.

Conclusion

Split testing can be a valuable tool for any company, but it’s important to understand the basics before diving in. There are many ways to run an effective split test, so we recommend starting small with one or two tests and working your way up from there. You can use Google Analytics and Optimizely together to track all of your results, but keep in mind that some platforms offer more robust features than others when it comes down to data collection and analysis.

Your website is the cornerstone of your marketing strategy. Agency Partner Interactive can help you optimize it so that it can rank #1 on Google for relevant keywords and drive more traffic to your business. The time to get started is now! Contact us today for a free consultation!

Christmas-Marketing-Ideas

Christmas Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is the busiest time of year for ecommerce businesses. This is because consumers are more likely to make purchases during this period. Plus, there are plenty of events and promotions that generate additional sales. For example, Black Friday and Cyber Monday are just two occasions where people can buy discounted products online. However, if you’re looking to increase your revenue even further during this busy time, here are some ideas:

Leverage Audience Segmentation

Audience segmentation is a marketing strategy that allows you to identify your audience’s needs and interests, which will give you the best opportunity to sell products that they want. Once you’ve identified the needs of your audience, it’s time to find out more about them. The best way to do this is by collecting data on their behavior—how they interact with your site, what they purchase most often and when, and what pages they visit frequently.

Once you know who the people in each segment are (and how they behave), then identify the most profitable customers within each group. These are typically referred to as “low-hanging fruit” because it’s easy for ecommerce stores like yours to sell products that these people want without putting in much effort or time.

Once you’ve identified which customer segments are most profitable for your store, focus all of your marketing efforts on these groups; this will help ensure that every dollar spent on marketing is actually generating sales for your company!

Run Cart Abandonment Campaigns

Running a cart abandonment campaign is one of the best things you can do to increase your ecommerce sales. When people add an item to their shopping cart but don’t complete their purchase, there’s no way for them to hear from you again.

You can run a popup or follow-up email campaign to show people who left items in their carts why they need those products! This gives them time to rethink their decision and come back later when they’re ready to buy. If you use a retargeting or remarketing campaign, then customers who visited your site before but didn’t make any purchases will see ads on other websites reminding them of your brand.

Draw Attention to Top-Selling Products

One of the most effective ways to increase your ecommerce sales is by focusing on the products that sell the best. If you have a product that’s flying off your virtual store shelves, don’t hesitate to promote it as much as possible. Consider running special offers and promotions on top-selling items to boost sales even more.

You can also use social media to draw attention to these products by creating holiday gift guides with them included or sharing reviews from satisfied customers who have purchased them in the past.

Use Upselling, Cross selling, and Bundles

Upselling is the practice of selling a higher-priced item to a customer who is buying a lower-priced item. For example, if you’re selling a $50 shirt, you may try to upsell them on one with custom embroidery for $60 or even one that comes with free shipping for $65. Upselling can be used as an alternative or in addition to cross-selling and bundling.

Cross-selling involves selling an additional product to someone who has already made an initial purchase from you. For example, if they buy a pair of shoes at $100, then offer them another pair for just $20 more because they could use them as well!

Bundling is when you combine two or more products for a discounted price. An example is offering an iPhone, an iPhone case, and Air Pods in one package.

Update Your Website Design

Your website is the first impression that customers get of your brand. It’s the face of your business, so you want it to look professional and modern. To make sure your website looks great this holiday season, there are some things you should do:

  • Update your site design. Make sure it’s mobile-friendly for shoppers on their phones or tablets.
  • Get creative with holiday graphics and colors. Use holiday graphics such as Santa Claus or snowflakes instead of generic stock images to help customers associate with the holidays throughout the year—not just during December!
  • Make it easy for customers to find what they’re looking for by using holiday keywords like “Christmas” when designing product pages and blog posts.

Offer Free Shipping and Easy Returns

A lot of people are turned off by shipping costs, so offering free shipping can be a huge incentive for customers. It doesn’t have to be expensive—you just need to make sure you can afford it.

If you’re going to offer free shipping, then you’ll need to set up a system that makes returns easy as well. This is where things get tricky: some customers will abuse this policy and return items in bad condition or broken and demand full refunds under the guise of it being their fault (it probably isn’t). You should consider offering an exchange instead of a refund if possible so that you don’t lose money on each transaction.

Make sure that your return policy is clear and concisely stated in your product descriptions so that customers will know ahead of time what they can expect from their purchase before they place an order with you.

When you’re marketing your ecommerce business, it can be tempting to focus on the big wins. But remember that there are many other ways to reach your customers and their wallets—and these tactics are worth exploring for both seasonal sales and year-round growth. With a little creativity, you can put together a holiday marketing strategy that will help you reach new audiences while also engaging with existing ones.

Achieve Results with Agency Partner Interactive

At API, we believe you should be able to grow your business with ease. That’s why our digital marketing services are designed to help you succeed no matter what industry you’re in. We’ll guide you through data-driven decisions that increase ROI and help you reach your goals faster than ever before.

On average, our clients see 400% increase in web traffic, 170% increase in conversion rate, and 65% decrease in cost per lead. Are you ready for explosive growth? Schedule your consultation today!

Hire-a-freelaner-vs-web-agency

Benefits of Hiring a Web Design Agency vs a Freelance Web Designer

As a business owner, you’re probably well-versed in the benefits of hiring a web design agency. Or maybe you haven’t yet considered the idea of hiring a freelance web designer. Either way, this article will explore the many benefits of hiring a web design agency and how it can achieve your business goals. 

Multi-Skilled Team 

When you hire a web design agency, you are hiring a team. The web design team utilizes each member’s skills and expertise while creating your website. This means that they can help with more than just designing your website. They can also provide UI/UX, intuitive navigational architecture, branding collateral, and app development 

If you hire a full-service internet marketing agency like Agency Partner Interactive, we can provide the support to sustain your online presence with SEO, social media marketing, content marketing, and more. 

Faster Response Time 

If you hire a freelance web designer, you may have to wait longer for their responses. They might be working on multiple projects at once and have less time to answer your questions or provide updates on their progress. 

A web design agency will likely have a team of dedicated designers and developers working on your project, along with a project manager or point of contact. This ensures you’ll receive timely updates, stay in constant communication throughout the process, and receive answers to any questions or concerns. 

Better at Answering Questions 

Web design agencies typically have more experience and extensive portfolios than freelance web designers. The valuable experience gained by working with different companies and industries enables web design agencies to answer any questions or concerns you may have. They’ll also be able to leverage the skills they’ve acquired throughout the years to make your web project successful.  

A successful web project starts with a website kickoff meeting. This is where you and the agency review the project’s scope, establish deadlines, review metrics, and lay out all necessary information to ensure no surprises during development and after launch. 

Website design agencies also work with other clients going through a similar process, so they know what issues may arise later in development or after your website launches in terms of customizations and updates. A freelance designer doesn’t necessarily have this level of insight into other projects; therefore, it can be harder for someone working on one project or splitting their time with several to get those answers for you. 

Ongoing Support 

As a business owner, you want your website always to be up and running. Unexpected downtime can lead to lost sales and data breaches. They can also damage your brand’s reputation and break your customer’s trust. 

A web design agency can provide ongoing support 24/7 after your website goes live. They have dedicated staff members who prioritize keeping your website up and functioning at peak performance.  

If you hire a freelancer, they will only work with your website for a short period (usually 6-12 months). After the project is complete, they may not offer support and maintenance services. Hiring a separate agency to manage your site can be costly without guaranteeing they know how everything works — especially if it has been changed or updated since then! 

More Experience 

There are many benefits of hiring a web design agency to handle your website, and one of them is experience. Experience with time comes with time—it takes years to build up the expertise necessary to create quality websites. When you hire an agency, they will have more experience than most freelancers because they’ve had more opportunities to work on projects that require different types of clients, projects, and technologies. 

A web designer’s level of knowledge about their craft is only as good as their experience working in it; if they haven’t been doing it for long, then there’s no way for them to know what works or doesn’t work well when creating sites for your business. 

Access to Better Tools and Resources 

A professional web design agency can access tools and resources that a freelance web designer may lack. Not only will you have access to better software, but also more experienced designers. This is especially beneficial for companies who want their website or app to stand out. 

This means that if you hire a web design agency, they are likely going to be able to provide you with a much better product than if you hired a freelancer who needs an easy gig. 

Greater Professionalism 

A professional web designer will work within your budget and timeframe so that you can maximize your ROI. If there are any unexpected issues with their work, they’ll make sure those problems are resolved quickly so that you get the site up and running as soon as possible. A professional web designer will also be honest about the results you can expect based on your specific needs and business goals.  

They’ll give you an accurate timeline for how long each step in the process might take so that you know when things will happen or what’s behind the scenes. Lastly, a professional understands the importance of trust when working with clients and improving their business.  

Agency Partner as Your Web Design Agency  

Web design is more than just making a beautiful website. Successful websites are built with your users in mind, provide positive user experiences, and can help you reach your goals, whether sales, brand awareness, lead generation, or anything in between. When it comes to award-winning website design services, look no further than Agency Partner Interactive. Our web design experts have completed over 1600 successful projects spanning multiple industries and sizes. Regardless of starting from scratch or needing to revamp an outdated site, we’ve got you covered. Schedule a consultation with Texas’ top web design company today! 

cyber-monday

8 Effective Cyber Monday Marketing Strategies

Cyber Monday is the biggest online shopping day of the year, and it’s no secret that it’s a massive opportunity for brands to get more sales. But if you want to take advantage of this opportunity, you need to know how to market your products effectively. Here are eight strategies that will help you boost sales on Cyber Monday. 

  1. Create Email Campaigns to Build Expectations

Email marketing is the most effective way to reach your customers during Black Friday and Cyber Monday. Emails can be used to promote exclusive offers, new products, services, or new content you’re launching on those days. 

An email campaign will help you build up expectations among your subscribers so that when they receive the actual emails, they know what to expect and are eager to take advantage of the promotions. In addition, sending out an email reminder about your sale offers allows you to reach out directly to people who might have missed the first round of advertising. 

  1. Create a Sense of Urgency

Urgency, in marketing terms, means you want to encourage people to act immediately. You’re not just hoping your customers will buy. You’re also hoping that they’ll do so quickly. To create this feeling of urgency, here are two strategies: 

  • Include a countdown timer on your website or product page that counts down until the sale ends. This makes people feel like time is running out and encourages them to act fast before products sell out or prices increase. 
  • Use words like “only” and “final” when describing discounts or special offers during Cyber Monday sales. Using these terms makes shoppers think they’re missing out by not making a purchase.
  1. Improve Your Subject Lines

You should also make sure to create subject lines that are relevant to your content. That way, you’ll increase the likelihood that people will open your emails and engage. 

Make sure your subject line is short, sweet, and easy to read. If a subject line is too long, people may not even read it before clicking “delete.” 

You should also ensure that your email’s title is engaging and interesting so that recipients find value in opening and reading it to the end. Make use of keywords when writing these titles, so they’re easy for Google search engines to index them properly. 

  1. Advertise Early

If you’re smart, you’ll start advertising your Cyber Monday deals as soon as possible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timer will help keep the hype going (you can even tie in the countdown timer to your email marketing). Advertise on social media like Twitter and Facebook, but also on specialty sites too like Reddit or niche blogs—just make sure it’s relevant! 

  1. Highlight Benefits

To make your product stand out, highlight the benefits of your product. This can be done by using benefit-oriented language, testimonials, case studies, and images that show your product’s benefits. Using benefit-oriented language is one way to emphasize what sets you apart from your competitors.  

Testimonials are another way to showcase how well a product works for other customers before getting into too many details yourself. Use quotes from customers who have purchased your products so others know what they can expect. 

  1. Run Exclusive Offers

Customers who see you running exclusive offers are more likely to contact you. Exclusive deals create a sense of urgency and get them excited about your brand. They also make customers feel like they’re part of an elite group—and when people feel special, they’re more willing to spend money. 

But how can you offer something truly unique? You can hold a contest on social media or give out one-of-a-kind items as prizes for new members who sign up for your mailing list.  

  1. Create Anticipation

Promoting a limited-time offer during the holidays is a great way to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers to visit you sooner rather than later so they don’t miss out! 

Another way you can create anticipation is by using pop-up messages on your site or app. You can use these alerts as part of your email newsletter or marketing campaign or even include them when users browse products on your site/app. 

  1. Use social media

Social media is a great place to market on Cyber Monday. The best way to use social media is by creating ads and targeting specific audiences. You can also use influencers to help promote deals and get the word out about your Cyber Monday specials. 

Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Monday sales season. 

An Award-Winning eCommerce Agency 

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your eCommerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.  

Agency Partner Interactive helps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Cyber Monday campaign strategy! 

Agency-partner-global-digital-agency-the-manifest

The Manifest Hails Agency Partner Interactive LLC as One of the Most-Reviewed Global Digital Agencies

 

full-service-digital-agencies

Agency Partner Interactive LLC is a high-growth digital agency that has developed a reputation for helping home services, healthcare, and eCommerce businesses double revenue within 12 to 18 months, even during the peak of COVID shutdowns. We’re a high-performance digital agency that aims to lead organizations toward modern business excellence. 

Today, we’re delighted to share that we’re listed in the 2022 directory of The Manifest. The platform’s newest compilation recognizes us among the most-reviewed digital agencies globally.

 “This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve concrete business goals, and it is an honor and blessing to do what we do.”

— CEO, Agency Partner Interactive LLC

For over a decade, we’ve been a stalwart force in the digital space, helping businesses solve their complex digital problems. We’ve focused on building brands, creating experiences, and transforming businesses. To win this award is a momentous occasion for us as it showcases the brilliance of our entire team. 

Elevation Concepts is a furniture manufacturer that engaged with us for web development and SEO solutions. The main objective of our partnership is to help them develop a website and an e-commerce platform to replace their existing product. We utilized WordPress to build the new solution, and we’re currently in the second phase of our project, which mainly focuses on SEO. 

“They want to help us grow our business and be successful. Moreover, they’ve taken ownership of the project, and it’s very comforting to know we’d get a good ROI.”

— Scott Newman, Founder & CEO, Elevation Concepts

Check out the brand-new list on The Manifest to read more about our notable projects.

For inquiries about our services, please get in touch and give us a brief description of your project.

UX-web-design

How Good User Experience Benefits Your Business

If you want to increase sales, improve customer loyalty, and boost your bottom line, user experience should be at the top of your list. The reason is simple: a good user experience can make all these things happen. However, creating great UX is not easy because so many factors are involved, including design, navigation, and content features. If you’re still unsure whether your business can benefit from positive user experiences, read on!  

What Is User Experience and UX Web Design? 

User experience (UX) is everything that happens when a user interacts with a business. 

In the simplest terms, UX web design means designing your site’s web pages, interfaces, and other online elements to support your goals for user engagement. Your objective as a business owner is to create an environment where people can easily find what they’re looking for on your website, get in touch with you if they need more information or services, and ultimately buy from you. 

This sounds like common sense – but many companies have failed miserably at creating this type of experience because they didn’t take time to understand what their customers wanted before building their websites. When it comes down to it, you need an experienced team who knows how exactly these interactions work so that they can integrate them within your website design from day one! 

Benefits of Websites with Good UX 

Studies show that users who are happy with their experiences are more likely to return and less likely to bounce from your site, which can result in higher conversions and lower costs per acquisition. 

Reduced Costs 

If your website is optimized for good user experience, you will likely have fewer support calls and problems with your site. Your business will also save time and money by reducing the need to train or hire support staff. 

As a result of an optimized website, you’ll have less downtime when people can’t access features due to poor coding or other errors. Reduced downtime means more productivity as well as cost savings from not having to pay someone a full-time salary while they’re trying out new software solutions (which may not even solve the issue). 

You’ll also save money by reducing the number of support tickets opened because when users don’t understand how something works or can’t find what they’re looking for on your website, they’ll contact support or leave your site.  

Increased Leads and Conversions 

When you improve the user experience of your website, you increase the number of leads and conversions. Your customers are more likely to buy from a website that provides them with a smooth and seamless experience. 

To improve your conversion rate, your website must be easy to use. This means ensuring it has no unnecessary clutter or elements that can cause bugs or broken links to dissuade your visitors from exploring what you have further.  

Better SEO Performance 

A good user experience can improve your performance in search engine optimization (SEO). It’s one of the biggest reasons why companies are starting to prioritize UX over other aspects of their online marketing efforts. 

To be clear: a good user experience isn’t just about making your website look nice or have smooth animations. It goes much deeper than that—it’s about providing customers with a pleasant experience that makes them want to continue using it and even return for more. It also increases trust between you and your audience, making them more likely to choose you over your competitors now and in the future. 

Stronger Brand Loyalty and More Referrals 

When your website provides a good UX, it’s easier for you to build brand loyalty and get more referrals. 

People with a good experience with your website are more likely to return. They’ll also be more inclined to recommend your website to other people, which is one of the best ways to get new customers (especially when they’re recommending it because their experience was positive). Finally, if someone has a positive experience using your site or interacting with you on social media, they’re more likely to buy from you again. 

User Experience Design Services Provide Great ROIs 

UX design is a process that brings together several different disciplines, including user research, information architecture, interaction design, visual design, and usability testing. This gives users a positive experience when interacting with your product or service. 

An improved user experience means you’re more likely to achieve your goals: increased sales, increased customer loyalty, increased conversion rates, and higher profits in general. 

Agency Partner Interactive Can Help! 

The main benefit of UX is that it’s a cost-effective way to attract and retain loyal customers, improve your brand reputation, and generate revenue. If you’re looking to upgrade your website’s UX, look no further than Agency Partner’s award-winning web design team. Our meticulous web development process delves into the multiple layers of your business to ensure ROI. We deeply understand user experience and bring that to the table every time. Reach out for a proposal today! 

digital-marketing-2023

Digital Marketing in 2023 — Why It’s Essential for Your Business

We’ve been hearing about digital marketing for a long time, and it has become a part of our daily lives. Outsourcing Digital marketing helps businesses grow globally, makes their products and services available to customers at a single click, and increases brand awareness. With the constant advancements in technology and increased competition, brands must continuously implement new, successful strategies and tactics to bring them ahead of their competitors. Here are some critical aspects of Digital Marketing that you should know: 

Ever-Evolving Rules of SEO  

SEO rules are ever-evolving, and it has changed from a purely technical process to a holistic approach that focuses on the user experience.  

SEO (Search Engine Optimization) is a process that helps businesses rank higher on search engines for specific keywords or phrases. The main objective of this practice is to increase visibility, sales, and overall brand awareness. However, SEO has become more complicated as time goes by, with Google constantly changing its algorithms to stay ahead of competitors such as Bing and DuckDuckGo.  

Importance of UX  

A crucial step in your digital marketing strategy is to have a good user experience (UX). UX refers to how people interact with the website or app you provide. A good UX means users can navigate easily, find what they’re looking for quickly and understand how it all works.  

A great user experience can come from many things:  

  • Design – does your website or app look professional and aligned with your brand?  
  • Content – is the information on your website and pages valuable and relevant to your audience?  
  • Interaction – does your audience have easy access to what they need? Are there clear calls to action?  

Engage and Retain Customers with Social Media 

Social media is a great way to interact with customers. You can use social media to communicate with your customers, get feedback from them and promote your products. Social media is also an excellent tool for advertising your business.  

Social media is the best way to engage customers because they feel they are part of the brand, which increases customer engagement and loyalty. It also gives you access to data about how people interact with your brand and what they think about your product or service.  

Cutting Costs  

A recent study showed that digital marketing is the most cost-effective way to reach customers. This is because it’s scalable, measurable, and agile. Digital marketing provides you the flexibility and convenience of reaching your target audience without spending a fortune on advertising.  

As an entrepreneur or small business owner, you want to spend as little money as possible on marketing while maximizing your return on investment (ROI). Digital marketing is ideal because results are easy to measure, pivot if needed, and scale without the need for extra costs. 

Business Expansion  

First, let’s discuss how digital marketing can help you expand your business by growing your reach and audience. Digital media allows you to reach a broader audience like traditional media — but with more possibilities for increased engagement. Because digital platforms are highly targeted and interactive, they can provide a better experience for users than conventional channels have been able to do in the past. You can also use these channels to attract new customers who might not be familiar with your brand or products yet (e.g., if you’re an online retailer).  

Second, we need to discuss how digital marketing can help you grow by reaching out to diverse demographics. With so many daily users on social media sites like Facebook and Instagram around the world, it makes sense that marketers would want to access those audiences, especially when those audiences include younger generations whose buying power will only increase over time!  

Over the years, digital marketing has evolved rapidly. Today, it’s more important than ever to have your business included in the digital sphere. Businesses with a dynamic online presence on social media or an eCommerce site will benefit from customers who prefer shopping online rather than visiting physical stores.  

Digitize your Brand and Achieve Results with Agency Partner Interactive 

Digital marketing services are essential to the growth of any business regardless of size and industry. If you need help getting started, we’ve got you covered. Agency Partner’s internet marketing experts can help guide you through data-driven decisions designed to maximize ROI.  

On average, our clients see over 400% increase in web traffic, 170% increase in conversion rate, and 65% decrease in cost per lead. Make 2023 your year of explosive growth with a Clutch.co Global, SMU Cox Dallas 100, and Inc. 5000 award-winning digital marketing agency. Schedule your consultation today! 

Agency Partner Interactive Ranked One of the Fastest Growing Tech Companies in North Texas

 Agency Partner Interactive is proud to announce that it has been recognized on Tech Titans’ Fast Tech 2022 list for the first time. This distinction is a testament to Agency Partner’s commitment to innovation and continuous growth within the ever-changing digital landscape. The company was founded in 2017 with a commitment to helping growth-focused businesses achieve digital dominance by leveraging innovative technology and marketing solutions. Since then, Agency Partner has worked with over 600 brands and completed 1600+ projects. This blog post will expand on what this award means for the company and its plans for future growth.

What Are the Fast Tech Tech Titans Awards?

Tech Titans, the largest technology trade association in Texas, serves as a connection for local technology companies, encouraging organizations to collaborate, share, and inspire creative thinking to fuel next-generation innovations. Starting in 2008, the Fast Tech list is announced annually and recognizes outstanding North Texas companies that have made significant contributions to the industry. The Fast Tech Awards 2022 was held on October 27th, honoring 22 of the fastest-growing tech companies based on three-year revenue growth from 2019 to 2021. Rankings are comprised of direct nominations and independent research by Comerica Bank and Moss Adams.

How Did Agency Partner Interactive Make it on Tech Titans’ Fast Tech List?

As a relatively new brand, Agency Partner is honored to have secured a spot on the list of some of the most acclaimed technology companies in the region. Over the past few years, Agency Partner has expanded its offerings to include more internet marketing services and web hosting/maintenance for retainers. The purpose of these additions is to deliver on our promise of offering continuous support to our client’s online presence. This, along with a steady stream of new clients, company initiatives, ongoing dedication, and hard work, has contributed to the growth that earned us a spot on the 2022 Fast Tech list.

“It’s a huge honor and a proud moment to be recognized as one of the top mid-size growth companies in North Texas by Tech Titans,” said Muhammad, founder and CEO of Agency Partner Interactive. “The journey toward this accomplishment was not easy. It was a learning experience for the team and me, and together we put great effort into achieving this. This award is a token for our past efforts and a push factor for our future endeavors.”

A Full-Service Internet Marketing Agency

To be truly unique and live up to our mission, Agency Partner Interactive offers end-to-end support for each of our clients through bespoke digital marketing services and custom web design and development solutions.

Maintenance and support services for retainers are one of the key drivers of our company’s growth. Through 24/7 monitoring, SSL Certificates, and a meticulous development process, we ensure our client websites are always up to date, operating at peak performance, and bug-free. We offer a suite of hosting and maintenance packages designed to maximize ROI for any company looking for beginning-to-end online support.

As a full-service internet marketing agency, Agency Partner offers digital marketing services, including custom web design, branding/design, web and mobile app development, DevOps, social media marketing, PPC, SEO, email marketing, content marketing, SMS marketing, eCommerce marketing, and more.

What You Expect When Working with Agency Partner

Agency Partner Interactive is not your average digital agency. We work to understand your business, asking questions most internet marketers don’t before leveraging technology and marketing solutions to unlock new value for your business. We take pride in our commitment to transparency, integrity, ownership, and service to each brand we work with. Without our clients’ support, faith, and continuous business, our achievements would not be possible.

The Agency Partner team works hard to grow our business and help others do the same. This immense achievement is one of many to come and motivates our team to continue to provide the best service possible to our clients while constantly improving how we can offer support.

What’s Next for Agency Partner Interactive?

“This award serves as a token of our past efforts and a push factor for our future endeavors,” says Muhammad. “Besides positively impacting our brand recognition, it will help us position ourselves as a consistent and growth-focused brand.” 2023 is looking bright for Agency Partner Interactive as we continue to find unique, innovative ways to better serve our clients in the future.

If you’re looking to grow your business with a Clutch.co Global, SMU-COX Dallas, and Fast Tech 2022 award-winning internet marketing agency, reach out to us for a proposal today!

About Agency Partner Interactive

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke digital marketing expertise and custom web design and development solutions. Our full-service internet marketing agency delves into the multiple layers of your business to understand your brand and develop innovative solutions designed to achieve your business goals.

seo-trends

The Future of SEO in 2023: Latest SEO Trends & Changes

Search Engine Optimization is one of the most effective, scalable, and data-driven methods for businesses to grow their online presence, penetrate new markets and increase web traffic. With an ever-evolving digital landscape, many ask what SEO will look like next year or even in the next decade. So, what does the future hold for SEO? This blog post will explore a few predictions on what we can expect from search engine optimization in 2023. 

Google Will Ramp Up AI-Powered Algorithms 

Google has been using AI for a while now and will only get more advanced in the coming years. AI is so powerful because it can learn from data points, which means it becomes more accurate as time goes on. This allows Google to make predictions about SEO trends and changes, implementing them into their algorithm in advance! 

The Rise of Voice Search 

Voice search is an increasingly common way for users to search online compared to text, and it will only grow in popularity. 

Voice-powered digital assistants like Siri, Alexa, and Google Assistant have made it easier for people to interact with their devices naturally. As voice recognition technology improves, we expect more searches to rely on spoken commands rather than written ones. This shift will affect SEO practices since keywords must now be catered to mimic natural speech rather than text. 

Mobile Optimization Will Impact Search Rankings 

The importance of mobile optimization has never been greater. If you’re not currently prioritizing your mobile strategy or are looking to take it to the next level, here are a few things to keep in mind: 

Optimizing your website and apps for mobile devices ensure that your site is accessible for people to use on any device or interface. If your site doesn’t display correctly, the links don’t work on mobile, or they can’t find what they’re looking for, they’ll likely bounce from your site and go to your competitors. 

When optimizing your mobile presence, it’s essential to understand your audience’s preferences, behavior, and usage. Technical SEO can help segment your users and get your brand in front of the right audience, but if your website isn’t responsive, your efforts will go to waste. 

More AMPs in Search Results 

Accelerated Mobile Pages (AMP) is a way to improve the mobile experience for your users by optimizing your content for faster loading times on mobile devices. Google has even said they will start displaying more AMPs in search results in the future, meaning that if you implement AMPs, your rankings could improve. 

More Local Searches 

As the world continues to get smaller and more connected, the importance of local search will continue to grow. With the rise of voice search, we can expect a more significant number of queries that are location specific. And with the increased use of mobile devices, people will search on their phones more than ever. If you aren’t geotargeting and optimizing your content and landing pages, now is the time to start! 

Long-Form Content Will Improve Rankings 

According to the State of Content Marketing Report by Semrush, content pieces with 3,000+ words get triple the amount of traffic and four times more shares. They also achieve 3.5 times more backlinks than pieces that have an average word count of 1,000. However, it’s not just about creating wordy pieces. To rank well on Google SERPs, your content must maintain quality and relevancy to your audience.  

Keyword Research Will Continue to Be Important 

This is a no-brainer, but keyword research is and will continue to be an invaluable resource for all brands. It can provide data on how users search, where they search, and what they’re looking for. This information helps understand user intent and behavior, which can better inform your content creation strategy. 

SEO is Only Getting More Complex  

SEO is a long game, and you’ll need to adapt to changes and updates in Google’s algorithm quickly and efficiently. Unique ranking factors and metrics always come into play, and the era of simply optimizing keywords and meta titles is long gone. Keeping up with SEO trends is paramount if you want to continue ranking well and staying ahead of your competitors.  

Key Takeaway 

Although SEO will continue to change, most are evolutionary rather than revolutionary and can be adapted to benefit your rankings. There will still be a focus on keywords, links, and content, but that’s not all you can rely on as Google will continue to evolve the way it understands and ranks content. 

An Award-Winning SEO Agency 

Agency Partner Interactive is a full-service internet marketing agency that offers world-class SEO services. We can get your website on page one of SERPs and keep it there. Whether you need to increase conversions, optimize your website and content, build links, or drive consistent traffic, our SEO experts can achieve your objectives and more. Our ability has won us awards like Top SEO Companies in Dallas by SEOblogs, Best US-Based SEO Agency of Q3 2022 by Best Seo Companies, and Clutch.co Global 1000, to name a few. Ready to take your business to the next level? Speak with a strategist today! 

tiktok-vs-instagram-reels

Marketing on TikTok vs Instagram Reels

If you’re looking to increase brand awareness and engagement, TikTok and Instagram Reels are two highly effective options. While both platforms can help you achieve your goals, each has unique strengths and weaknesses. This blog post will explain everything you need to know about TikTok and Reels marketing. 

TikTok 

If you have a brand, there’s a good chance you already have a social media presence on Instagram. But there’s still an audience left to reach, and TikTok may be the platform where you can do that. 

TikTok is based on a video-first foundation. It was launched in 2016 and is owned by Chinese technology company ByteDance. The platform has more than 1 billion monthly active users, most of whom are between 13 and 24 years old; 90% of TikTok’s audience comes from outside China, primarily from North America and South America. 

Instagram Reels 

Reels is a relatively new Instagram feature that allows users to create a video of up to 90 seconds, which is longer than Instagram Stories (up to 60 seconds). 

Instagram Reels has been around since April 2019. While it’s only available on iOS and Android devices (no web-based access), it’s still an excellent platform for marketing because it offers more flexibility than using TikTok or Instagram Stories alone. 

Instagram Reels and TikTok Demographic Audience 

If you’re trying to reach a younger audience, TikTok is a better option. Instagram Reels may be a better choice if your target audience is older. This doesn’t mean there’s no overlap between the two audiences—there definitely is! But if your goal is to connect with a like-minded consumer base and not just a broad audience, it’s essential to understand who they are and where they hang out online. 

Differences Between TikTok and Instagram Reels 

A key difference between Instagram Reels and TikTok is that the latter is a video-first platform. TikTok relies on users making and sharing videos to drive its growth. This makes it an excellent choice for B2C businesses looking to increase brand awareness and engagement with their audiences, especially considering how much time people spend watching these short clips every day. 

On the other hand, if you’re hoping to use TikTok as part of your B2B marketing or lead gen strategy, things may not be so straightforward. While there are plenty of opportunities to drive conversions through paid advertising or working directly with influencers, they don’t come cheap. You’ll need some significant funds if you want them done right (i.e., high-quality influencers and affiliate brands).

Benefits of Marketing on TikTok 

TikTok is an effective tool for reaching new audiences and building your brand’s presence on social media. TikTok is perfect for B2C brands like beauty companies or clothing retailers who want to appeal to a younger audience like teens and millennials. It’s a highly visual platform where users are likely to only read the title of your video before pressing play. 

Benefits of Instagram Reels Marketing 

On the other hand, Instagram Reels is designed to nurture existing followers by providing an immersive experience that keeps them coming back for more. 

Instagram Reels can help you build connections with your existing customers by creating unique content that draws them in, then engaging with them on a more personal level. As many brands know all too well, it can be easier said than done when trying to keep older consumers interested in newer technologies like short-form video-sharing apps—but it isn’t impossible! 

Content Creation 

While creating content on both platforms may seem easy, it’s not. The challenges of posting and promoting videos on TikTok and images on Instagram Reels are very different. 

TikTok is a video-first platform, while Instagram Reels is a photo-first platform. When you upload content to either app, your audience’s expectations differ depending on which social media channel they use most often. You should ensure your brand resonates with audiences who use each app before attempting to market on both platforms simultaneously! 

Final Thoughts 

While this article focuses specifically on the differences between TikTok and Instagram Reels marketing strategies, there are other factors you should consider when deciding whether these social media channels are right for your business. Some questions to consider are:  

  • Does marketing on these platforms align with your brand? 
  • Is this medium the best way to share your content? 
  • How much time and effort are you willing to invest in consistently creating, posting, and sharing your content? 

Agency Partner as Your Social Media Marketing Agency 

Video marketing effectively increases your brand awareness, reaches new audiences, and engages with your existing ones. With a compelling social media marketing strategy, you’ll be able to nurture a community of loyal followers and post easily shareable content.  

Agency Partner Interactive is a full-service internet marketing agency specializing in social media and content strategy. We’ve helped over 500 brands make data-driven decisions that accelerate growth and drive revenue. While you may have an idea of which platform to use, creating content, managing it, and tracking results are how you’ll be able to take your brand to the next level. Ready to bring your vision to life? Schedule a consultation today! 

local-seo

Improving Local SEO: Data-Driven Strategies for Local Search Marketing

In today’s digital world, businesses are increasingly dependent on online channels. With this shift comes an increased need for search engine optimization (SEO). But while most business owners have an idea of what SEO is and how it works, many are still uncertain about how to implement it effectively. In this article, we’ll explore strategies you can use to improve local SEO for your business (and get more customers from Google). 

What is Local Search Marketing? 

Local search marketing is a strategy designed to attract nearby customers to your business, encompassing both organic and paid search methods. Local search marketing can be used by local and national businesses looking to establish themselves as regional leaders in their industry. 

Local search has been gaining momentum over the past few years at an unprecedented rate. With more people searching online than ever before, it’s no wonder why this trend is snowballing! 

So, what exactly is local search marketing? Let’s go over some of the basics: 

Local Search Marketing targets potential customers based on their location or geographic area (i.e., city or town). This can be done using paid ads on Google Maps and organic listings on platforms like Yelp and Foursquare that use geolocation data from users’ phones.  

How to Implement an Effective Local SEO Strategy 

  1. Deliver Quality Content

Your content is the most critical aspect of your local SEO strategy. It can be text, images, videos, or links—but it should always be unique and relevant to your audience. Here’s what you need to know: 

  • Content should be well-written and easy to understand. Google wants its users to have an enjoyable experience using search engines; when people can’t understand what they’re reading on a page (or can’t find what they are looking for), they get frustrated and go elsewhere. For that reason, it’s vital that you write articles about interesting topics for your audience but also contain clear language so anyone can understand them easily.
  • Make sure your content is easy-to-find! If someone is searching for something specific in their area or industry niche, chances are they want information related specifically within those parameters—not general knowledge pieces written by someone who’s halfway across the world. 
  1. Maximize Positive User Experience

As a local business, your goal is to attract and retain more new customers. To do that, ensure your website loads quickly and is easy for search engines like Google to crawl—otherwise, they won’t know about it. This can be done using resources like Google Webmaster tools or a sitemap of all the pages on your site (which allows search engines to visit each page). You should also make sure that the site is mobile-friendly so people can easily access it from their phone or tablet while they’re out and about looking for somewhere new. 

Finally, keep an eye on user behavior through tools such as Google Analytics so that you can spot any issues with navigation or content before users report them themselves on review sites like Yelp or TripAdvisor. 

  1. Optimize with Google My Business

Once you have your Google My Business listing set up, you can optimize it using the following strategies: 

  • Accurately list your location and business hours. Your local search results will be more accurate if they include the correct address, phone number, and opening hours for your business.
  • Upload pictures of things unique to your store or services—like a photo of your new merchandise display or a group of people lining up for one of your events. These images help searchers get an idea about what kind of experience you can offer, making it easier for them to choose who they trust with their time and money.
  • Upload videos showing off some aspect of your company (like a tour) or what makes you unique compared to other businesses in town. Videos don’t count toward character limits like text, so they’re ideal ways to share information without worrying about going over budget on characters!
  1. Consistently Manage Reviews

Reviews are a crucial factor in Google’s local search rankings. To ensure yours are well-optimized, you need to consistently manage them and make sure they’re positive and high quality. 

  • Respond: responding to both positive and negative reviews show customers that you care about their experience. A response is also more likely to rank higher in Google, thanks to the positive signals it sends.
  • Encourage: you can encourage more customers to leave reviews for your business through email campaigns, social media outreach, offering discounts on their next purchase, or even simple reminders on receipts.

Agency Partner as Your SEO Agency 

Local search marketing is one of the most powerful tools in your local SEO arsenal, but it can be challenging to get started. The key to success lies in your ability to understand and use data to make smarter decisions about the strategies that will work best for your business. By following these tips, you can improve both your local ranking and customer experience. For everything else, trust Agency Partner Interactive’s SEO experts. Our ability to drive results has earned us awards like Top 20 SEO Companies in Texas by DesignRush, One of the Best US-based SEO Agencies of 2022 by BestSEOCompanies, and Tech Titans’ Fast Tech 2022. Schedule a consultation today! 

ppc-outsourcing

What Is PPC Outsourcing and How Can It Benefit Your Business?

PPC outsourcing is the process of using a third-party service provider to manage your PPC campaign. Many companies outsource their PPC campaigns because they don’t have the time or resources to manage them effectively. Here’s what you need to know about PPC outsourcing and how it can benefit your business: 

What Is PPC and How Does It Work? 

PPC stands for pay-per-click, which is a type of online advertising that uses a cost-per-click (CPC) model. PPC ads are displayed on search engine results pages (SERPs), social media platforms, and other websites that have agreed to show them. When you click on a PPC ad, it takes you to the advertiser’s website, where they’ve placed more advertising material to convince you to buy what they’re selling

What is PPC Outsourcing? 

PPC outsourcing involves hiring a third-party agency to manage all aspects of your PPC campaigns. The agency will create and optimize ads, monitor performance, analyze data, and report on results. If you’re new to PPC and want to spend less time learning all there is to know about it, this solution can be highly beneficial. 

In addition to saving time, there are other benefits of working with a PPC agency: 

  • They have access to more resources than most businesses.
  • They can leverage their relationships with Google AdWords, Bing Ads, other ad platforms, and their own marketing tools. 
  • They have access to more paid traffic than most businesses and expertise in creating high-quality landing pages that convert visitors into customers.

Benefits of PPC Outsourcing 

There are many benefits of PPC outsourcing, but they can be summed up in three main points: 

  • Greater expertise: Experts in their field have a wealth of knowledge and experience that takes years to cultivate. This gives them a head start when it comes to strategy, as well as the ability to scale your PPC campaigns quickly, efficiently, and effectively.
  • More cost-effective campaigns: PPC experts are often able to get more from their ads than small businesses do because they have access to better tools and resources, as well as higher budgets for testing. They can also offer more competitive rates than an individual, or small business would be able to afford on their own.
  • Better tools and resources: Many PPC experts have developed proprietary software that helps them manage their accounts more efficiently. Those same programs may not be available at affordable prices if purchased directly from Google or another ad platform provider. 

Outsourcing Your PPC to the Right Agency Can Help Your Business Grow 

PPC outsourcing is a great way to help your business grow because it frees time for you to focus on developing other aspects of your brand. It’s also important to keep in mind that PPC can be competitive, and it may take some time before you see results. However, if you choose a reliable agency and are prepared to invest in your campaign, then PPC outsourcing can be very beneficial for expanding your business. 

How To Choose a PPC Agency 

Before you choose a PPC agency, there are several things you should consider. You’ll want to choose an agency with a good track record and highly rated by past clients. This can be difficult if you are evaluating a brand-new company, but most reputable agencies will have reviews and testimonials on their website, Clutch.co, or LinkedIn. 

You should ensure the agency has experience in your industry and expertise in SEO, PPC advertising, and social media marketing. Look at some of their previous projects so that you know what kind of results they’re capable of producing before hiring them. 

Your next step is to find out how your potential partner works with clients—do they prefer long-term strategic partnerships over short-term contracts? Are they flexible when it comes time to make changes to existing accounts, or do they require additional fees if something changes after the campaign launches? What kind of reports do they provide weekly/monthly/quarterly on campaign performance? Is there someone dedicated solely to communicating with you throughout every step of the process? 

These questions can help determine which agency you should choose to manage your PPC campaigns. 

Final Thoughts 

PPC outsourcing is a proven way to increase your ROI. It’s easy to understand why so many businesses are choosing to go with dedicated agencies for campaign management. The eight benefits listed above are only a few reasons you should outsource PPC to an agency. Outsourcing won’t just make things easier on you and your business for the moment — it will also result in much higher-quality PPC in the long run. 

Agency Partner Interactive as Your PPC Advertising Agency 

If you’re looking to achieve scalable growth through more sales, calls, forms, and product sales, look no further than Agency Partner Interactive. Our PPC experts can place your search ads on page one of Google SERPs and keep them there. With so much that goes into a successful PPC campaign, trust Agency Partner to create ROI-driven strategies that won’t max out your ad spend budget. Schedule a consultation today! 

content-marketing-trends

Content Marketing Trends for Your 2023 Strategy

Content marketing is one of the most effective ways for your business to reach prospects and customers. But in a world full of content, it’s crucial to have a unique voice and strategy to stand out from the crowd. To help you create a winning content marketing strategy for 2023, we’ve put together ten trends that will be essential for success in the next decade. 

Repurposing content 

The first step to creating a content marketing strategy is determining what content you’ll be producing. You can repurpose your existing blog posts and create new pieces based on the same topic. 

For example, you can take a 500-word article on Facebook Ads and turn it into video or slideshow form. You could also break up the material into smaller segments, such as an infographic with 20 slides sharing one tip for using Facebook Ads effectively.

Repurposing content effectively saves time and money while increasing your search engine rankings because Google rewards sites that produce original content by giving them higher ranking in SERPs (search engine results pages). 

Tracking content performance 

To measure the effectiveness of your content, you need to track the performance of each post. 

The most straightforward way is to use Google Analytics. It’s free for most websites and easy to set up. You can use it to follow how many people visit a page and how long they stay there. Then, from this data, you can determine how many visitors are coming from social media or other sources such as email newsletters. 

Tailoring content to dream clients 

Content marketing is all about tailoring your message to the client. When creating content for prospective clients, you should focus on what they want and need to know. You must speak their language and use their terminology. 

You also need to use the visuals that appeal most directly to them—it’s no good trying to appeal to a client who loves animals when they’re not into dogs or cats! 

Focusing on the user experience 

User experience is the cornerstone of your content marketing strategy. It’s what draws readers in, holds their attention, and gets them to act. If your content isn’t great, then no amount of SEO or paid advertising will help because people won’t find it helpful. They might even feel misled—and that’s not going to convert into meaningful interactions with your brand. 

Utilizing video 

The use of video is growing rapidly, and it’s not hard to see why. Video is an engaging medium that allows you to tell your story in a unique way, conveying your message clearly and memorably. Video can also be used as a tool for education and information, helping people learn more about your products or services. 

But more importantly, video is an excellent way to build trust with your audience. Amongst a sea of available content, you want your readers or viewers to invest their time in what you have to say. Then, they’ll need reasons why they should trust what you say—and nothing does this better than seeing who exactly they’re dealing with! 

Investing in long-form content 

Long-form content can be more engaging, persuasive, and educational than shorter content. This type of content has a higher chance of being shared as well. 

  • Long-form content can be more engaging because it’s longer, so it has more time to grab your reader’s attention before they move on to something else.
  • Long-form content can be persuasive because the length allows you to make your case in a way that short articles can’t do effectively.
  • Longer articles are more educational because they allow you to go into greater detail about important topics or concepts that might not fit into shorter pieces.
  • Longer articles also tend to be more entertaining due to their increased word count; they often have room for humor and storytelling elements missing from shorter pieces.

Optimizing for voice search 

Voice search is growing and becoming more popular as the technology behind it continues to improve. A recent study by Google found that voice searches made up 42% of all mobile queries in the U.S., and this number is expected to increase as more people begin using their phones as a primary means of accessing information. 

The reason for this trend is simple: voice search is different from text search, with both pros and cons. While it’s easier to use than typing out long phrases on your phone, users need to speak clearly so that their words are correctly understood by machines (which can be challenging for anyone who doesn’t like talking into a phone). But even if you don’t want your content optimized for voice search right now—or even if you never intend on doing so—it’s still worth understanding the differences between text-based and conversational searches so that you can adapt when needed. 

Building personalized content 

Personalized content is one of the most effective strategies for increasing conversions and improving customer experience, retention, and satisfaction. 

Personalized content involves using data about a person or group of people to create messages that resonate with them based on their specific needs, interests, or preferences. Personalized marketing helps you achieve these goals by tailoring your messages to each person using their name and other details about them. 

This can be as simple as sending an email or creating a notification in your app based on age, gender, or location data. 

Optimizing content for search engines 

Keyword research is critical for SEO. You should always think about optimizing your content for search engines, especially if you’re already ranking well organically. If a keyword appears in the title, subheadings, and body copy on your page (or even within your image captions), that phrase may be more likely to rank highly when someone searches for it. 

Keyword research involves using tools such as Google Keyword Planner, SEMrush, or Ahrefs’ Keywords Explorer to find relevant terms and phrases people might use when searching online. 

Google Analytics 4 

Google Analytics is a free web analytics tool that helps you understand your audience, optimize conversion rates, and measure campaign ROI. It’s the most popular web analytics tool worldwide, used by more than 5 million websites monthly. 

It provides insights into traffic sources and visitor behavior, so you can make data-driven decisions about improving conversions on your site. You can also track customer engagement across channels like email marketing campaigns or social media ads. 

A Full-Service Internet Marketing Agency 

This post covers some of the most significant content marketing trends you need to know heading into 2023. If you need help implementing these tips into your content strategy, Agency Partner is here to help. Our digital marketing experts can develop a compelling content strategy that engages with your audience, drives brand awareness, and accelerates your business growth. Start the new year strong and schedule your consultation today! 

web-design-trends

Top Web Design Trends for 2023

It may feel like web design is constantly changing. That’s because it is. The internet is an ever-evolving entity that grows and changes every day. New browsers, new technology, and new users mean new trends in web design will constantly be emerging. But how can you stay ahead of the curve? In this blog post, we’ll uncover some signs pointing to what we’ll be seeing in 2023: 

Accessible Web Design 

In this section, we’ll be looking at one of the most important trends for web designers in 2023: accessibility. Accessibility is about making your site usable by anyone and everyone. It’s also great for search engine optimization (SEO), user experience (UX), and website conversion rates. 

The easiest way to make a website more accessible is to think about how someone who uses assistive technologies like screen reading software or voice commands would use it. You should also consider how users who don’t have full dexterity might interact with your website. If you rely heavily on mouse clicks and keyboard shortcuts, a person who is limited to pressing keys will find it frustrating to navigate your interface. 

Some other tips include  

  • Keep copy short and straightforward
  • Use clear language
  • Make sure links indicate what they will do when clicked on
  • Provide text equivalents for images that convey meaning
  • Avoid flashing content or moving elements
  • Avoid background animations like parallax scrolling effects unless necessary for understanding the page’s content or improving usability on mobile devices such as phones—they can be distracting otherwise!

Chatbots 

A chatbot is a computer program designed to simulate conversations with humans. Chatbots can be used for many purposes, including customer service, content moderation, and more. 

In 2019, the use of chatbots increased dramatically as companies looked for new ways to help without hiring additional employees. The most popular platforms for creating chatbots include Google Assistant, Amazon Alexa, and Facebook Messenger. Some businesses employ live agents in conjunction with their chatbot; others rely entirely on their bot-powered assistants to serve customers’ needs. 

If you’re interested in creating a chatbot for your website, but don’t know where to start, try these tips: 

  • Go simple by using basic conversational flow or adding custom phrases as needed
  • Use emojis and GIFs when appropriate – they help make communication more fun!
  • Design an engaging experience that provides value beyond just answering questions

Flat Design 

Flat design is a minimalist style of design that uses simplistic, easy-to-read fonts to create clean and simple designs. This trend is great for making an easily navigable website because it enables users to move between pages quickly and find what they’re looking for much more efficiently than other web design styles. Flat is also mobile-friendly because it’s typically built with minimal elements that won’t slow down your mobile device or consume too much data while browsing on the go. 

This trend has been popular since 2017, but it’s set to continue in 2023! If your business website needs a clean, professional feel, flat may be the right choice for you. 

The Importance of Color Theory 

The first thing people notice when they visit your site is its color scheme. Color can improve usability and accessibility, but it can also have a powerful effect on how users perceive your brand, even if you aren’t trying to communicate a message through color. 

Color affects our moods, making it an ideal tool for creating atmosphere or emotion in your design. The right color can evoke feelings of joy and warmth as well as calmness and serenity; other times, you want to convey excitement or urgency, so choose bright colors if that’s what you’re going for! 

Animated Effects 

Animation can be used to create impact and make your site more engaging. This can be done by animating text, elements, or objects in your design. For example, if you have a button on your website that says, “buy now,” and you want the button to stand out from the others on the page, you could animate it so that when someone hovers over it, their eyes are immediately drawn to the moving element. 

Animation is also helpful for showing how something works within your company’s website or application. Animation makes this process much easier as users can see exactly what actions need to be taken, which will help them understand how things work. 

Adding some personality and emotion into designs will also make them memorable for visitors, which may lead them back again later down the road. 

3D Graphics and Illustrations 

One of the more prominent trends to watch is using 3D graphics and illustrations in web design. Using these types of visuals helps users understand complex concepts faster and makes it easier for them to achieve their goals on your website. This year, we saw several websites using 3D animations to enhance their user experience, making them more engaging and interactive. 

In addition to being entertaining, illustrations can also be used to guide users through a process or add visual interest. For example, a company that sells kitchen furniture might use augmented reality to show how its products look inside someone’s home. This type of image helps people visualize what they would like in their kitchen without having to purchase it first.  

Best Practices for Successful Web Design 

Regardless of trend cycles, a well-designed website should always be engaging, visually appealing, and easy to navigate. 

  • Make your site engaging. If you want to attract and retain visitors, ensure your website is easy to use, read, and understand and that users can quickly find what they’re looking for.  
  • Make your site visually appealing. While this may seem obvious, it should always be top of mind! Users are more likely to spend time exploring websites that look beautiful than those that don’t—and they’ll also be more likely to share those sites with their friends via social media.
  • Make your site easy to navigate by using an intuitive infrastructure. Organizing your pages with menus or tabs at the top and having the flow of information clear will prevent clutter

Agency Partner Interactive Can Help 

Looking ahead to 2023, it’s clear that web design is changing. We’ve seen a shift from traditional website layouts to more engaging and visually appealing designs. This trend will continue as designers develop new ways to make their sites more inclusive and unique. Need help turning your vision into reality? If so, contact our award-winning web designers today! 

black-friday

9 Little-Known Black Friday Marketing Strategies That Work

Black Friday is one of the most important days for retailers, and it’s no surprise that many companies use it to drive sales. However, not every business has mastered the art of Black Friday marketing. If you want your Black Friday campaigns to succeed, we’ve got nine little-known strategies that will help you reach your goals: 

  1. Get Your Site Ready for Traffic

To ensure that your site can handle the traffic spike and make sure it’s available for customers to access, follow these tips: 

If you still don’t have a website, make one! Today’s consumers expect brands to be online and accessible 24 hours a day. So, if you don’t already have a functioning eCommerce site set up for Black Friday and beyond, then now’s the time! 

Make sure your website is mobile-friendly. According to research conducted by Adobe in 2012, more people are shopping from their phones than ever before. To ensure a positive customer experience on all devices, use responsive web design techniques that let users view content in the same way regardless of which device they use (smartphone or computer). 

Make sure your website can handle the surge in traffic. This is where load testing tools can come in handy. Use them to simulate different levels of traffic and determine if your site can handle the increased load before Black Friday hits. 

  1. Create Black Friday Social Media Buzz
  • Post images and videos on social media
  • Create a hashtag for your Black Friday campaign to help customers and prospects find you and create a buzz about your brand in real-time.
  • Engage with customers on social media: answer questions, ask them what their favorite holiday deals are, and offer suggestions on how to save money during the shopping season (early bird specials, gift card deals).
  • Use influencers to help promote your Black Friday campaign: reach out to bloggers or local celebrities with large followings in your business or industry to see if they’d be willing to post about any special offers related to Black Friday sales.
  1. Create A Black Friday-Specific Landing Page

A landing page is a web page that acts as an online sales funnel. It’s used to capture leads and drive traffic to conversion points on your website, such as an eCommerce checkout or signup form. 

Landing pages are often used during events like Black Friday and Cyber Monday. If you have a presence on social media, you can also promote unique coupons or promotions for the duration of your event through ads with links that lead back to your landing page. 

Make sure your Black Friday landing page is relevant to your target audience. Also, make sure it includes the following: 

  • A call-to-action (CTA) button—typically “Shop Now” or “Buy Now.”
  • A clear value proposition: why should someone buy from you today?
  1. Preview Live on Instagram

Create a preview video of your product or service. After you’ve created the video, share it on Instagram to see if people like what they see and want to buy. 

If you’re selling an item that requires assembly, show how easy it is to put together. Explain how your team delivers excellent customer care beyond expectations if you’re offering a service. 

You can also create a “story” in Instagram stories (a series of photos and videos) that highlights your product or service in action. 

  1. Give Your Subscribers a Sneak Peek

Giving your subscribers a sneak peek of what you will be offering for Black Friday is a great way to get them excited about the upcoming event. You could also give them a discount code they can use on Black Friday, which will help get them in the buying mindset.  

The most important thing to remember when using this strategy is to ensure the sneak peek entices people to buy from you. If possible, send out an email with some sample products or services and show how awesome they will be on Black Friday when everyone else offers similar products/services at discounted prices. 

  1. Retarget Recent Visitors with a Discount Offer

Retargeting is a powerful tool that can help you increase sales. It’s handy for converting visitors who have abandoned their carts and browsing customers who have yet to make purchases. 

You can use retargeting to target customers who have visited your website in the past. This way, when they visit again, they’ll see an ad reminding them of the benefits of purchasing from you, and this will encourage them to convert into paying customers! This strategy works best if you have clear messaging about why someone should make a purchase, such as “our products come with free shipping” or “we offer 30-day returns.” 

  1. Follow Up with Existing Customers

The best time to reach out to your existing customers is during the holiday season. This is when everyone is looking for gifts and trying to find the right one for the people they care about. Make sure you’re top of mind by sending a timely email marketing campaign that reminds them of your products or services, offers a discount (either in-store or online), provides freebies, and gives them free trial periods on your products. 

  1. Set Up Retargeting Ads for Abandoned Carts

Abandoned cart ads are great for a few reasons: 

  • They’re easy to set up.
  • They don’t take much time or effort (even if you need to create new ad copy).
  • They can bring back customers who may have forgotten about your product or service.

The idea behind abandoned cart retargeting is simple: when a user abandons their shopping cart on your site, you send them a follow-up email or text with a discounted offer to try and bring them back into the fold.  

  1. Retarget Prospects with an Email Campaign

Email marketing is one of the most powerful tools in your arsenal, and it’s a highly effective way to reach your target audience. A retargeting campaign is a great place to start when you want to reach out to people who have shown interest in your products or services but have yet to purchase. 

A retargeting email campaign works like this: when someone visits your website, browser cookies allow you to monitor their web activity and serve ads based on what they do online (and where they do it). If you sell t-shirts, for example, you can track which pages someone has visited on your site and serve ads for related products like socks or hats when they visit other sites. You can also use data from social media platforms such as Facebook and Instagram so that if someone liked the shirt of yours that another customer bought last year (which makes them likely), they would see an ad for this year’s version of that same shirt while scrolling through her feed! 

Agency Partner Interactive Can Help You Get Started 

And there you have it! These are some of the most basic, yet effective marketing strategies for Black Friday. Once you’ve decided which approach works best for your brand, it’s time to implement it. Agency Partner Interactive’s team of digital marketing experts can help guide your company through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Send us your proposal today! 

digital-marketing-trends

8 Digital Marketing Trends to Watch in 2023

Digital marketing is a fast-changing industry, and it’s critical to stay up to date on the latest insights that are shifting the landscape. If your competitors understand better how to implement these trends before you, they’ll be able to outmaneuver you and take away more of the market. So, as we head into 2023, here are eight of the most significant trends in digital marketing you should know about: 

  1. Shoppable content

Shoppable content is a way of integrating eCommerce into your content. 

When done correctly, it allows you to create an experience for your customers that’s more relevant and convenient for them. Shoppable content allows your customers to click on something and purchase it directly from the page they are on. This can also be used as an alternative method of monetizing your content by creating a stronger connection between your brand and your customers to drive more sales. 

You could use it as an opportunity to sell an item directly through a product listing or even create an entire store with products matching your website’s overall theme. 

  1. Voice search

Voice search is the future. It’s growing rapidly as one of the most frequently used methods of searching compared to traditional text-based search. 

Voice search is more accurate to how consumers search online than typing a query into a text field. People often make spelling mistakes when typing, which can lead to poor results in a text-based search engine. However, voice commands are easier for algorithms to understand because they use simple language instead of complex sentences and long words (e.g., “find me hotels in San Francisco that have free breakfast”). 

When you ask someone a question by speaking into your phone, there’s no need to type out the question. Speech is also a more natural way to ask a question, and the convenience makes this interface much more desirable than typing things out. 

  1. Artificial intelligence

Artificial intelligence is a technology that can be used for digital marketing. It can help automate tasks like sending emails and updating social media. AI also has predictive capabilities, mimicking customer behavior. 

AI can be used to create custom content for each visitor on your website based on what they have previously viewed or searched for online, now or in the past. You may have heard that Google is using AI to provide search results filled with answers instead of just links.  

  1. Real-time social media marketing

Real-time social media marketing is a way to get your business in front of potential customers who are looking for your products/services. It can be used as part of an ongoing strategy or as a standalone approach, but it’s important to know what makes this tactic so effective. 

When you use real-time social media marketing effectively, you’ll be able to capitalize on opportunities that arise during the day and react quickly to negative feedback from customers (or even competitors). This will help ensure that your company maintains its reputation and builds loyalty among consumers who either already love what you do or are just learning about your company’s value. 

  1. Programmatic advertising

Programmatic advertising is the practice of using software to purchase digital advertising space. It differs from traditional advertising because it gives advertisers more control over their ads’ targeting, placement, and frequency. 

To use programmatic advertising effectively, you need to know how it works and how your audience interacts with your brand online. Here are some questions to ask yourself: 

  • Do you have a website?
  • What kind of content do people use on your site?
  • How often do they visit it?

If you can answer these questions, then you’re well on your way! 

  1. Personalization

Personalization is vital in digital marketing because it helps you to connect with your audience. It can improve customer service, create a more engaging experience for your customers, and increase conversion rates. 

Customer service: Personalization allows businesses to customize their response based on each customer’s needs. This can help companies provide the best service possible while saving time and money. 

Marketing: Personalization allows brands to deliver a more effective message by providing content that speaks directly to customers’ interests and needs, making marketing more relevant and efficient than ever. 

Conversions: Personalizing your web pages also increases engagement with customers. Whether that’s offering discounts or creating interactive experiences like quizzes or customized recommendations based on past behavior, giving your customers what they want when they want it is paramount to increasing your conversion rate. 

  1. Authenticity and transparency

The importance of authenticity and transparency in digital marketing is obvious. Consumers want to feel like they’re getting a fair deal, and marketers are constantly trying to build trust with their audiences. But what does it mean to be authentic? What does it mean to be transparent? And how can you measure your efforts at being both? 

The first step towards building trust with customers is understanding what authenticity means for your brand and business. For example, if you’re selling a product that’s traditionally been seen as high-end or luxury, then a more authentic approach would focus on the craftsmanship that goes into making the product rather than promoting its designer brand name or exclusive price point. The goal should always be creating an experience that feels real—not just saying things because they sound nice or impressive but because they align with who you are as an organization. 

  1. Video marketing for all devices

As the world’s most consumed content on the internet, video content is also the best way to engage your audience. 

Video is so popular because it makes people feel like they are part of something they care about and want to share with others. In fact, YouTube reported that more than 150 million hours of video are watched daily on their platform alone! It’s not just text or images anymore; it’s all about video for all devices. 

Digital marketing constantly evolves, so keeping up with the latest trends can seem daunting. But if you keep these eight trends in mind, you’ll be well on your way toward staying ahead of the curve—and maybe even invent some new trends along the way! 

Agency Partner Interactive can help you get ahead 

As one of the fastest-growing digital marketing agencies in North Texas, Agency Partner provides bespoke web design and development and internet marketing expertise. We specialize in social media marketing, email marketing, content strategy, SEO, and more. Make 2023 your year of explosive growth by sending us your proposal today! 

social-media-halloween

Best Halloween Social Media Marketing Ideas for Brands

Halloween is one of the most popular holidays on social media. People love posting photos and videos of their costumes, but brands can also use this holiday to increase engagement with their followers. Here are some great ideas for Halloween social media marketing campaigns:  

Host a contests

You can generate buzz by running a contest that gives away a prize. The most important thing is to make it easy for people to enter and share with their friends, so you’ll need to use a social media management tool designed for your needs. One example of these tools is Woobox, which offers features such as sweepstakes and giveaways (you can find similar options by searching “contest” in your favorite app store).

Post a quiz

Quizzes are a great way to get your followers involved and engage with your brand. They’re also an excellent way to collect data, which is invaluable when it comes to marketing your business. 

A quiz can be as simple or complex as you want it to be! You can create a basic multiple-choice quiz using Google Forms, or if you’d like something more elaborate, there are many custom tools available, like ActiveCampaign. The most important aspect of having a quiz is to collect customer information. You should link the results to a call-to-action, whether that’s on your website, an email capture, or straight into your lead nurture sequences. 

Once the quiz is created, share it on social media! It’s important to remember that one of the primary purposes of having a quiz is to collect customer information. You should link the results to a call-to-action, whether that’s on your website, an email capture, or straight into your lead nurture sequences.

Share a video

Sharing a video is a great way for your brand to connect with customers on social media this Halloween. Videos are an engaging way to educate, inform, and inspire your audience. You can use the following tips to help you create and share a compelling video: 

  • Share information about your new product or service 
  • Use the holiday to promote an event or sale 
  • Share information about your organization’s mission and values so that people know why they should support you

Share GIFs

The best way to get people’s attention on social media is to share something that will make them laugh. GIFs are an easy way to do just that, as they’re more likely to get a reaction than text or an image. 

Halloween is the perfect occasion for sharing animated GIFs because they’re versatile, fast, and can encompass a range of emotions and memes. You can use them in your posts, replies, and comments—and with so many options available, you can easily find the perfect one that conveys your message.

Use Halloween hashtags 

Hashtags can be great for your brand. They help you create a community, engage with people, and discover content you might not have seen otherwise. 

You may already be aware that hashtags are used on social media to bring together people with common interests—but did you know that hashtags are also a great way to build your brand? As the holidays approach, we’ve rounded up some of our top tips for creating an excellent hashtag campaign for Halloween! 

  • Use a specific hashtag relating to the Halloween campaign you’re running. Seasonal incentives are more likely to appeal to consumers when there is a sense of urgency, whether a sale or giveaway. 
  • If you have a loyal follower base, ask them to share photos using your products or engaging with your services with a specific hashtag. You can run a contest based on the best post and giveaway prizes or deals to turn potential customers into paying ones. 
  • When running a seasonal social media campaign with a festive hashtag, always include your generic brand hashtag as well. This drives traffic to your posts, website, and content, keeping your brand top of mind long after the holidays are over.

Repost user-generated content

Reposting user-generated content is a great way to build trust with your audience. Fostering an online community and engaging with them through reposts shows that your brand cares about your customers and is highly effective in building customer loyalty

User-generated content allows you to tap into the creativity of your community and attract new customers. If someone posts something on Instagram, they can tag your brand so you can share it on your feed. This is a win-win for you and the content creator since they’ll receive broader exposure for their work, and your brand reputation will go through the roof.

Most of tips can be used year-round!

  • With simple adjustments, you can reuse Halloween social media tactics for different holidays and occaisions or to boost promotions and sales. 
  • Regardless of your industry and budget, social media marketing for Halloween is a fun, relatively simple concept to help you boost sales, loyalty, and customer acquisition. 

With that in mind, it’s important to remember that social media marketing is an ongoing process that requires consistency and constant improvements. While Halloween is a great time to get creative on social media, you’ll need to maintain a dynamic online presence year-round to see real results.

Agency Partner Interactive

Whether you’re just starting social media or looking to revamp your strategy, the digital marketing experts at Agency Partner can help. As an award-winning internet marketing agency, we create effective social media campaigns that drive conversions, generate brand awareness, and increase engagement regardless of your budget. Speak with a digital marketing expert today!

digital-marketing-budget

Where To Invest in Digital Marketing if Your Budget Is Limited?

Digital marketing offers businesses of all sizes and industries innovative solutions to achieve their goals. One of the key benefits of internet marketing is that it is cost-effective, measurable, and scalable, with constant areas for improvement and optimization. In today’s digital era, a dynamic online presence is essential. But what if your budget is limited? Where should you invest your time and money if you’re just getting started with digital marketing or don’t have a ton of extra cash? In this blog post, we’ll explore five internet marketing services that deliver data-driven results without breaking the bank.

Web Design and Development

Your website is one of the single most important aspects of your business. Most of your potential customers will find you online before ever getting in touch, so your website must be functional, user-friendly, and easily discoverable. Luckily, website design and development services are affordable, and easy to see a return on investment.  

A well-designed website looks professional, aligns with your brand, and allows visitors to find information easily based on intuitive navigation. Additionally, your site should be responsive and adaptable to different screens so anyone can view and interact with your website from any device. Ensure your website includes your contact information and compelling CTAs to turn visitors into qualified leads.

Search Engine Optimization (SEO)

SEO is a vital aspect of digital marketing and serves as the foundation for effective content, email, and PPC marketing strategies. It’s the process of optimizing your website with keywords to rank higher in search engines. SEO is a long-term strategy that requires patience and consistency, but with the help of Agency Partner’s SEO experts, you can consistently drive traffic to your site, rank #1 on Google, and target new markets to grow your brand’s reach. 

One way you can begin investing in SEO is by creating quality content on your site that answers frequently asked questions about products or services like yours. By strategically incorporating keywords into your content, search engines like Google will prioritize your site on its search engine results pages (SERPs) based on relevancy to the search query (keywords) and how helpful your content is for readers.  

This type of content will be helpful for people searching online, so they’ll likely click through when they see it listed as one of Google’s top results for their query (or another search engine). You can also use social media platforms such as Facebook and Twitter to promote this sort of content—and then link back to it from elsewhere on your site so that all those new visitors have easy access!

Email Marketing

The versatility and reach of email campaigns make them one of the most powerful tools for internet marketing. Through simple automation and personalization, you can engage and market to your list of subscribers while segmenting your customer base to target their specific behaviors. It’s also relatively inexpensive, perfect for companies with limited resources. Email marketing allows you to build trust with your audience, create sequences that call them to act, and build brand loyalty.  

There are many ways to use email marketing, but the most common is sending monthly newsletters. You can also send one-off emails about new products or services, special promotions, etc.

Content Marketing

In the era of digitalization, content is king. The most affordable way to utilize content marketing is to start with your website. An effective content strategy ensures that all of your site’s information is easy to read and conveys your brand message clearly. With the use of SEO, those pages will rank higher on search engines, making them easier to find for anyone looking for your products and services.  

However, it’s not enough to create and post tons of content; your audience needs to engage with your brand. When done correctly, content marketing can drive conversions, increase brand awareness, and establish your industry authority.  

With a limited budget, you might think investing in content creation would be out of reach—but that isn’t necessarily true! With some creativity and hard work (and maybe some help from Agency Partner Interactive), it’s possible to create quality content without breaking the bank.

PPC

PPC (pay-per-click) is a great way to get traffic to your website. You can start by targeting a few specific keywords, meaning you’ll only pay for those particular search terms. It’s also an excellent way to test out a new product or service because it’s easy to stop spending money once you measure your campaign results. PPC is extremely effective at driving leads and conversions, but without the experience of a digital marketing agency, it can lead to unnecessary costs.

If you need help managing your PPC campaign, speak with a digital marketing expert at Agency Partner today! We’ve managed budgets of all sizes, enabling us to lower paid ad costs while maximizing ROI.

Test, test, and test again

If you’re just starting with digital marketing services, the best way to protect your investment is to start small and be patient. A compelling internet marketing strategy requires research, data, and continuous testing. Digital marketing results are measurable, so as you track your campaign’s performance, you’ll have a clear picture of what’s working and what needs improvement. 

You can run tests in the same way that we did: create multiple versions of a single element (e.g., different headlines), then let Google Analytics choose which version it thinks performed best based on the traffic metrics provided by your website analytics tool.

An Award-Winning Digital Marketing Agency

Agency Partner Interactive is a full-service internet marketing agency that provides custom web development and bespoke digital marketing expertise. Our digital marketing experts delve into multiple layers of your business to ensure all our marketing efforts deliver scalable and profitable results. Send your proposal to Dallas’ top digital marketing agency today!

email-marketing-tips

Email Marketing Ideas & Tips for Halloween

Halloween is one of the most popular holidays in America and has become an international sensation over the last few years. As a result, it’s no surprise that marketers are capitalizing on this trend with festive email campaigns and promotions—especially since more than half of all Americans plan to celebrate Halloween by sending or receiving emails! In this blog post, we’ll explore some unique ideas on how to start incorporating Halloween into your email marketing efforts. Read on to learn more!   

Be Spooky

  • Halloween colors: orange, black, purple, and green 
  • Halloween fonts: fun typography to reinforce the theme 
  • Halloween images: Anything with a spooky theme that you can get for free online or via subscription services like Shutterstock will work perfectly here (you can even get away with just using the images of pumpkins). Just be sure to pick something that doesn’t look too over the top so your emails still look professional.

Be Funny

Your email marketing strategy for Halloween should be fun and playful, but it must also keep your audience in mind. Be careful not to go too far with the humor. If you think a joke is funny, others might not find it humorous. 

To get started with a funny email campaign, here are some ideas: 

  • Tell a story that has a funny punchline at the end. This will keep readers engaged until they reach the final line.
  • Have someone on your team write out some funny ghost stories or scary ghost legends using their own words, and then include them in your email marketing campaign as an aside when discussing how much people love horror movies during this time of year. 
  • Include a photo of your employees dressed up so that your brand seems relatable and fun.

Be Useful 

Your email subscribers are interested in your products and services, so you need to give them a reason to buy. Consider offering a coupon code or discount in an email blast or sharing information about seasonal recipes, DIY projects, and life hacks that appeal to your target audience.

If you have loyal customers who already know and love your brand, it’s worth considering sending out an exclusive invitation to join you for pre-Halloween festivities!

Be Scary

It’s not difficult to get into the Halloween spirit, but knowing how to make your emails look scary can be tricky. Luckily, we’ve gathered some of the best tips and tricks to help you create your own Halloween email campaign. 

Use a Halloween-themed template: If you’re sending out an email blast, try using a Halloween theme for your template! You can find tons of free templates online that are perfect for this time of year. They have hundreds of templates to choose from—perfect for any occasion, including Halloween! 

Use a Halloween image: If you don’t want or need a custom template, use one with an idea that fits the season. This will instantly give off an eerie vibe while making sure people don’t mistake it for junk mail. Make sure whatever format or images you use are adaptable for multiple screens. This way, all of your content is readable with functional links to get them to convert.

Be Generous

The most crucial aspect of successful email marketing is building a solid relationship with your customer base. You should always keep this in mind when sending an email blast, and every effort you make should provide value to your subscribers, helping you build trust. 

One way to do this is by giving something away for free or at a discount as part of your Halloween email marketing strategy. You could offer coupons or discounts on products that are already available or give away freebies (such as an eBook) in exchange for their information.

Make it Interactive

  • This is the season to be spooky, and you can create a hauntingly good email marketing campaign with these four interactive suggestions:
  •  Include a call-to-action (CTA): Use this as an opportunity to increase sales by promoting your products or services. For example, if you sell costumes and accessories, include a CTA offering discounts on those products. 
  •  Ask fun questions for your readers and encourage them to respond in some way—whether through an answer or acting on one of your CTAs, such as purchasing something through an online store link included in the email promotion. 
  •  Include a poll question relating to Halloween themes so recipients can choose between a few options. While these questions should relate to Halloween, it’s crucial to involve your brand in some way, so it stays relevant to your objectives.
  •  Offer something unique that isn’t available during any other time of year (e.g., free shipping on orders over $50).

Make it Personalized

This one is self-explanatory, but it’s worth mentioning that personalization shouldn’t be an afterthought. The more you can make your emails seem like they’re coming from a real person, the better they’ll perform. You should use data to your advantage by segmenting your list and creating customized content using information about their interests and preferences. This will make your offers more relevant and increase their likelihood of being opened.

Final Thoughts 

We hope these tips help get your creative juices flowing for spooky season. Remember to always keep in mind how your audience feels about the subject matter at hand, and if they will react positively or negatively when they see what kind of tone or style is being used in an email.

Agency Partner

If you need an extra push, the digital marketing experts at Agency Partner Interactive can help. Our email marketing team can create unique and engaging email campaigns through simple automation and personalization to achieve your brand goals. Contact us today to learn more! 

social-media-branding

Top 5 Tips on How to Design Your Social Media Brand

The first question most businesses ask is: “How can we develop our social media branding?” A brand is how your customers perceive your business. It’s what they think when they see, interact with, or hear about your brand. You should always be thinking about how to build and improve your brand because this will allow you to increase sales and profits and create a better reputation. While designing a social media brand may seem like an overwhelming task, some basic steps can help simplify the process. Below are some helpful tips on developing a successful social media branding strategy:  

Be Consistent

Consistency is key. You’re here because you know that a solid social media presence is one of the most important parts of marketing a business, but did you know that consistency is also an integral part of building your brand? If your branding changes every other week, it won’t make much sense to people who follow you on social media. It’ll be like walking into a room where someone has rearranged all the furniture—you suddenly feel lost and unsure where to sit or what to do with yourself. 

If your brand changes too often, people will think they’re following the wrong account. They might even unfollow if they feel like their time and attention have been wasted by constantly having to adjust their expectations each time they log on. 

If it changes too little, people will get bored quickly, so it’s essential to keep things interesting while providing your followers with up-to-date information about your brand (events, sales, etc.).

Produce High-Quality Content

In the context of social media, content is king. The most effective ways to create the content you post on your social channels are:

  • Write concise, high-quality blog posts that share information with your audience in a clear and compelling way.
  • Create videos that get your message across in an easy-to-understand format. 
  • Sharing relevant articles from other sources (with attribution).

Be Authentic 

Your brand’s identity should be authentic, consistent, and flexible enough to adapt as your company grows. 

People love brands that are authentic and transparent. It makes them more relatable and trustworthy. There are many ways to achieve authenticity, but one of the most effective ways is by being a real person who is honest about what they’re doing, how they feel about it, etc. This can take many forms: sharing personal stories on social media or creating content that shows your personality. 

Developing your brand isn’t easy, so take it one day at a time. Not every post has to be funny or witty. It’s often more relatable when you share struggles or challenging situations to show that everyone makes mistakes and learns from them.

Use Visuals Effectively

Visuals are a powerful tool in marketing, and they can help you tell your brand’s story better than words alone. They also make your audience feel something—you could be creating a feeling of nostalgia or conveying a sense of urgency. Either way, using visuals effectively is integral to social media branding because it helps support your overall brand identity.

Provide Value to Your Audience 

A great way to provide value is by sharing helpful information. You can share tips, tricks, and how-to’s that are relevant to your audience. For example, if you’re a fitness brand, you could share weekend workouts with people who want to stay fit but don’t have enough time during the workweek. 

If you want to take it up a notch, writing and sharing blog posts on topics most relevant to your audience can help them learn something new and establish your industry authority.

These steps will help you create a social media strategy that will deliver results

  • Set clear goals for your social media branding strategy 
  • Figure out who your target customer is 
  • Create a content calendar based on those customers’ needs and wants 
  • Measure your results 

We hope that these tips have been helpful in your journey to creating a social media brand. Remember, there is no one-size-fits-all solution when it comes to social media marketing. It’s important that you put your own unique spin on how your brand will engage with followers and customers on each platform.

Get Started with Agency Partner 

If you’re ready to develop an engaging, effective social media marketing strategy, look no further than Agency Partner Interactive. Our digital marketing experts can help guide you through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Schedule your free consultation today!

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Squarespace vs WordPress: Which is Better?

You probably already know that WordPress and Squarespace are two of the world’s biggest content management systems (CMS). If you’re looking to create a website without any coding experience required, they’re both great options to consider. But which one is better?  

What is Squarespace?

Squarespace is a website builder that lets you create a website without having prior coding knowledge. It’s a SaaS (Software as a Service) company, which means they provide services online. 

When you sign up for Squarespace, it will create your website based on the templates they have available. They have over 100 different templates to choose from, and more are always added. 

Squarespace is meant to be used by non-tech-savvy people who want to set up their websites quickly and easily online with no coding skills required.

What is WordPress?

WordPress is the most popular CMS (content management system) in the world. It’s free, easy to use, and can be built in minutes. WordPress is also open source, which means it’s constantly being improved by tens of thousands of developers worldwide. 

WordPress powers over two-thirds of internet websites today, and over 28% of all new websites start with WordPress as their platform! 

Squarespace vs WordPress: Similarities Between the Two

While you may be inclined to think that the two platforms are entirely different, there are a few things you might be surprised to find out about both. For example, both offer a free trial. This is great if you want to test out their features before committing to one or the other (and not just because these trials are a good way for Squarespace and WordPress to get new customers). 

Both platforms also offer free domain names when you sign up for their hosting plans—so if you’re planning on starting your website soon and don’t already have one picked out, this should also give you some peace of mind! Both platforms also have 30-day money-back guarantees, which means that if something goes wrong with either platform during this period (for whatever reason), they’ll refund 100% of what was paid so far without question or hassle. Finally, both have user-friendly interfaces that make it easy for beginners to get started immediately without needing extra help from outside sources.

WordPress vs Squarespace: Cost Comparison 

WordPress is more expensive than Squarespace. Both have the option to start your website for free, but if you need the bells and whistles like custom domains and eCommerce, then WordPress will cost more than Squarespace. 

WordPress also has a paid version that’s designed for sites with more traffic or users.

Squarespace vs WordPress: Ease of Use Comparison 

Squarespace is a simple website builder that doesn’t require much technical knowledge to use. However, it also comes with limitations in terms of layout and design. For example, if you want your website to look like an eCommerce store, Squarespace doesn’t offer that type of capability. On the other hand, WordPress has more flexibility when building websites because you can customize them as needed without having to code. You can also find tons of plugins for WordPress, which will allow you to add new features or do something unique with your site without having a programming background.

Squarespace vs WordPress: Feature Comparison 

WordPress and Squarespace are both excellent choices for those looking to host their websites. However, the two platforms differ significantly in terms of customization and user experience. 

WordPress provides more flexibility, so you can create a website that looks exactly how you want it to look. This also means you have more control over your site’s functions because WordPress allows for extensive customization through its thousands of available plugins (free downloads). However, this power comes at the expense of security—your site could be vulnerable if not configured correctly or if no updates are applied regularly.

Which One Should You Choose?

Simply put, if you are looking for a do-it-yourself website builder that offers a simple, drag-and-drop interface for building websites, Squarespace could be your option. On the other hand, opt for WordPress if you’re looking to build a website from scratch using customized themes and plugins that run on the WordPress platform at its core.  

The best platform for you depends on what features you need, how often you customize your site and its end use.  

Squarespace is an all-inclusive solution for those who want to create a website without having to know HTML or CSS codes. It allows users to build beautiful websites with minimal effort by letting them choose from pre-built templates and editing features. The plugins are built into each template, so no additional coding is required! This means that moving your site over to another hosting platform will not impact any of your content (which we will touch more on later). 

WordPress is open-source software that anyone can download and use as they please, but it requires some technical knowledge to establish an online presence. For example, if someone wanted to use WordPress as their CMS but didn’t have access to too many resources (web hosting), they would need help from developers or designers who could assist them with getting started with their project/blogging journey!

Agency Partner Can Help

Whether you’re just starting your first website or need a custom WordPress web design complete with hosting packages, Agency Partner has you covered. Our web development experts offer maintenance, support, and custom solutions tailored to achieving your goals. Contact us today and schedule your free consultation!

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Your Guide to Digital Marketing for Family Law Firms

If you’re the owner of a family law firm, you know that the digital space is your playground. Your website, blog, and social media presence make up your online marketing strategy. But what if you could go beyond just having an online presence? What if you could use digital channels to grow your business and engage with clients in new ways? This guide will teach you how to market yourself as a family law attorney using innovative digital tools. 

What Is Digital Marketing for Family Lawyers? 

Digital marketing is a term to describe multiple strategies using digital tools to reach potential clients, build brand awareness, increase conversions, and more. Internet marketing can include social media platforms, email newsletters, and technical SEO, among other things. You can use digital marketing to reach new markets, retain clients, increase sales and improve your bottom line. 

Why Is Digital Marketing Important for Family Law Firms? 

The first step to understanding why digital marketing is important is recognizing that your clients are online. Whether no matter the size and location of our firm, most people will find you through the internet. They search for information on Google, check their email online, and visit websites like yours when they need legal representation. 

Digital marketing allows you to effectively reach them where they are without having to pay for expensive billboards or TV commercials. You can also target your marketing efforts based on what’s most relevant to each client at any given time in their lives. Digital marketing lets you help those clients before they need you—and in their preferred ways, like a text message or video. And finally, because digital marketing offers more precise targeting options than traditional advertising strategies used by your competitors (think: radio ads), it’s more cost-effective, easier to track, and easier to see a return on investment. 

The Best Digital Marketing Strategies for Your Firm 

There are many digital marketing strategies for your family law firm. There are so many that you could get lost in the weeds trying to figure out what’s best for you. But don’t fret—we have an easy-to-follow guide that will help you navigate the process and ensure that you make the most of your time, energy, and resources. 

  • Content Marketing – This digital tool is about creating relevant media, like blogs, eBooks, podcasts, and videos, around a specific topic that adds value to your client. The content is then posted across various channels like social media, email newsletters, and your website. It also uses SEO tactics to ensure it appears in search results.  
  • Social Media Marketing – This involves posting updates on social media platforms such as Facebook, Twitter, and LinkedIn. 
  • Email Marketing – This refers to a series of emails targeted for lead nurturing, driving sales, updating services, and more. Email marketing is highly effective since it targets specific groups of your subscribers. 
  • Paid Advertising – When people search online using keywords related to their legal issue (such as “family lawyer near me”), ads relating specifically to these searches appear at the top of their search results page. This increases your visibility, making searchers more likely to click and explore your page. 
  • Video Marketing – With more than 2 billion monthly active users worldwide now watching videos on YouTube alone every month, it’s clear why video marketing has become such a powerful tool when trying to reach prospective clients through digital channels. 

How To Get Started With Digital Marketing for Your Family Law Practice

There are a few important things to keep in mind for your digital marketing strategy. The first is that you have to use the right tools. Some of the most common tools include websites, social media, and email. These are good places to start because they’re easy to set up and effective at reaching new clients. 

Secondly, you need an effective digital marketing strategy in place before you start using these tools. This will ensure that your efforts lead directly toward your business goals (such as generating leads or increasing brand awareness). 

Digital Strategies for Your Family Law Practice 

Social media is great for getting your name out there and connecting with potential clients. It also allows you to target specific markets based on demographics, use cases, and geolocation, which can help you increase your client base in particular areas. Google ads help promote your practice and engage with them from search engines like Google or Bing. If a potential client searches for “family law firms,” they’ll see a list of results that includes yours at the top—and if it’s relevant to them (because it fits their search query), they’ll click through and learn more about your practice. 

SEO stands for “search engine optimization,” which means optimizing content such as blog posts so that Google gives them higher rankings than others when someone searches for keywords related to what you do (like “family law”). This drives organic and paid traffic to your site while staying ahead of your competitors.  

With the right strategies in place, your legal services can reach clients at their level and have a significantly better chance at conversion. 

Digital Marketing Is the Best Way to Reach People Who Need Legal Services 

The benefits of digital marketing for family lawyers are widespread and multifaceted. From cost-effectiveness to improved communication with clients, digital marketing has proven invaluable for family law professionals. 

On the other hand, traditional forms of advertising can be expensive and ineffective — especially if you’re not tailoring them to suit your business or practice area. Digital marketing allows you to get scalable results at a fraction of the expense, making it an essential part of any lawyer’s marketing strategy at every stage.

Get Started With an Award-winning Digital Marketing Agency 

Agency Partner Interactive can help your family law firm reach new markets, generate leads, and drive revenue like never before. Unlike other digital agencies, our marketing experts become part of your team—a partner that understands your market and goals and how to achieve them. We can help family law firms of all sizes and budgets achieve digital dominance. Schedule your consultation today! 

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Lifecycle Marketing: What Is It & Why Do You Need It?

Expert Tips For Lifecycle Marketing: What Is It & Why Do You Need It?

If you’re familiar with the idea of a “customer journey,” then you’re probably familiar with lifecycle marketing as well. The term “lifecycle marketing” refers to a marketing strategy developed around an individual consumer’s path through each stage of the buying process. Understanding each stage and how to influence your prospects’ behavior at those stages is essential to creating a successful lifecycle marketing strategy.

What Is Lifecycle Marketing?

Lifecycle marketing is a tactic that engages customers at every stage of their journey. It’s not just about creating awareness and driving traffic to your website; it’s about engaging with them throughout the entire experience.

From awareness to engagement to conversion, lifecycle marketing is a 360° approach that includes all channels and touchpoints, including paid media (such as Google AdWords) through organic search results to maximize your online presence across the web. Once you’ve created a strong foundation for your business by establishing yourself online with clear messaging across all channels and touchpoints, you’re ready to focus on selling products or services directly through those channels (including email).

Lifecycle marketing isn’t one specific campaign but rather multiple campaigns working together in tandem over time. It isn’t just about advertising; it’s also about offering valuable content that helps people make informed decisions so they’ll eventually become customers themselves!

Is Lifecycle Marketing Important?

As a marketer, you’re probably always looking for ways to increase customer retention and improve brand loyalty. Lifecycle marketing can help you to achieve these goals.
For example, suppose your goal is to increase the number of customers who make repeat purchases. In that case, lifecycle marketing will help you understand why some customers stop shopping with you and what motivates them to return. You’ll also be able to identify the types of offers most likely to be successful with different groups of customers at different stages in their journey with your company or product line.

If your goal is simply “more sales,” then lifecycle marketing will be essential because it gives insight into which customers are more likely than others (based on past behavior) to buy from you again in future months or years. This information allows you to better target options when deciding which media channels should receive ads from various departments within an organization.

It should also be noted that lifecycle marketing can help increase sales with existing customers by identifying what they’re looking for and when. For example, if your company sells a product or service with multiple uses, it’s essential that each customer knows about all of them, especially if those uses aren’t obvious. If a customer buys from you once but doesn’t come back because they didn’t realize the multiple benefits from their purchase, it’s a lost opportunity for both the customer and the business.

What Is the Customer Journey?

The customer journey is the process of a customer’s interaction with your brand. It’s a series of touchpoints across all channels, from initial awareness to purchase and beyond. Each touchpoint is an opportunity to engage with your customers, but it takes an understanding of where you stand in the journey to make profitable and informed decisions about how you interact with them.
Now that we have a better sense of our customer’s lifecycle journey, where do we go from here?

A comprehensive lifecycle marketing strategy is essential to keep prospective customers engaged with your brand and help them transition from one stage of the customer journey to another.

It’s critical to keep in mind that a customer journey is not one-dimensional but rather a series of touchpoints with your brand. This can include when you’ve just bought a product and are using it, or even if they’re browsing the web after seeing an ad for you online and decide to explore further.

Every interaction with a customer is another opportunity to build trust and loyalty, which will help them transition from one stage to another in the lifecycle marketing circuit.
There are many ways to track the lifecycle of a customer and execute lifecycle marketing strategies. But the most important thing is to start with your target consumers—what they want, where they’re coming from, their problems, and how you can solve them.

Agency Partner Interactive Can Help

If you’re looking for an experienced internet marketing agency to help your company achieve digital dominance, look no further than Agency Partner Interactive. Our digital marketing specialists are experts at tracking customer journeys at every stage of the funnel. We conduct extensive market research before developing multiple layers of digital marketing solutions. This includes proven SEO techniques, paid ads, social media marketing, and branded content campaigns that help businesses of all sizes reach their goals. We’ve earned our place as one of the best SEO companies in the United States by providing scalable results to business owners like you every day.

Ready to get started? Schedule your free consultation now!

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How to Take Advantage of Local SEO for Law Firms

Expert Tips For How to Take Advantage of Local SEO for Law Firms

The legal field can be tricky to navigate, but with the help of localized SEO strategies, it doesn’t have to be. Local search engine optimization (SEO) is a process that helps law firms rank higher in organic searches for certain locations. It differs from traditional SEO because it focuses on specific geographic areas rather than keywords and phrases. While it may seem intimidating at first glance, local SEO is quite simple—and it can be an incredibly effective strategy for generating leads and new business opportunities for your firm! 

Understanding Local Lawyer SEO 

If you’ve never heard of local SEO, that’s okay. It’s a relatively new form of online marketing—and one that has the potential to be especially helpful for law firms. The basic idea behind local SEO is simple: it allows you to rank highly in Google searches when someone types in your city’s name or zip code while searching for legal services. Search query examples are “lawyers near me” or “Dallas law firms.” 

While this may sound similar to traditional paid advertising, there are some key differences. First, with paid ads (such as those on Google AdWords), you pay every time someone clicks on your ad and visits your website. With local SEO, there are no costs associated with each visit—as long as the person typing in their information correctly matches what they’re looking for. Second, paid ads tend to appear at the top of search results based on how much advertisers have spent; local SEO means appearing at the top simply because people want what you offer nearby! 

Start With Your Google My Business Listing 

Google My Business listings are essential for local SEO because they’re how you get your presence on Google Maps. 

Google My Business listings aren’t automatically created for you when you set up a business, so if you don’t already have one, create one here. 

Once you’ve filled out all the required fields and submitted your listing, it may take up to 30 days before your profile appears on Google Maps. In addition to creating a listing on Google Maps, make sure that any other platforms (like Facebook) where people might look up information about your law firm also display accurate information about its location(s). 

Work On Your Law Firm Website 

Your website is the most important tool to get new clients and keep existing ones. There are a lot of things you need to consider when developing your website, including: 

  • Content—What kind of content will be on your site? Is it helpful or just a bunch of legal jargon that no one can understand?
  • Design—Is your website intuitive and aligned with your brand image?
  • Usability—Are all your links and features accessible across all devices and browsers? 
  • Navigation—Can people find what they’re looking for quickly and easily?

Get Your Website Reviewed by a Professional 

One of the best things you can do for your law firm’s local SEO is to get a third party to review your website. You may have a local SEO specialist or a local law firm that you’re already familiar with, but hiring someone with experience in both industries might make sense. If none of those options fit the bill, consider working with an SEO agency, like Agency Partner Interactive. Getting a new perspective will help ensure your site is up-to-date and functional and that your website architecture is optimized, especially if you’re new to local search optimization or updating an older site. 

Use Geotags 

If you publish any social media content, ensure you include geotags. Geotagging is simply labeling your posts with the location of your firm. Doing so is a simple way to increase your brand awareness and let potential customers know where to find you. 

Geotags for videos are equally important. When someone shares a video on Facebook or YouTube (which both use Google Maps for location data), their audience can see where the video was shot if it was uploaded with appropriate tags. 

Ways to Incorporate Local SEO for Law Firms 

You can incorporate local SEO for your law firm in several different ways. Local SEO, or lawyer SEO that focuses on getting exposure for attorneys in front of their prospective clients in their primary business location(s), is a part of internet marketing that many firms overlook. 

Optimize Your Website 

This will help people find you when they’re searching online and ensure that you’re properly indexed on search engines like Google and Bing. Most importantly, it will improve your chances of ranking well on those searches when someone types in keywords related to what you do (e.g., “personal injury attorney” or “criminal defense lawyer”). 

Create Geotargeted Content 

People will be looking for your services nearby, no matter what industry or location you’re in. A way to target this market is by creating useful content related to your location and services. Some content topics can include: “How much does an average personal injury case cost?” or “Which attorneys specialize in green card cases?” By answering some of the most asked questions your audience searches, you can establish credibility and call them to action. After creating your content, post them on social media channels like Facebook or LinkedIn so they rank higher when people search for relevant terms.  

To summarize, if you want to appear in local search results, you must optimize your website and content.  

Agency Partner Interactive 

Local SEO benefits many businesses but offers key advantages for law firms. Potential clients will always search for lawyers to take on their cases, and ensuring you’re top of mind is essential for generating new leads. A successful strategy means optimizing your law firm website for local SEO and publishing any content with correct meta tags, descriptions, and geotargeted keywords. Whether you’re just getting started with local SEO or have an established practice, improving your outreach and visibility will help your firm stay agile and successful. The SEO experts at Agency Partner Interactive have worked extensively with law firms of all sectors and sizes. We can help you develop a data-driven local SEO strategy to accelerate growth and drive revenue. Schedule your free consultation today!

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Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

Expert Tips For Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

There’s no denying that video is one of the most powerful marketing tools today. It conveys more information in a shorter amount of time, and it appeals to people on an emotional level that text cannot. Instagram Reels leverages this to create videos targeting consumers based on their needs and interests. If you have a product or service your customers are interested in but don’t know about, consider using videos as a part of your marketing strategy! 

Stay Ahead of the Competition 

Instagram Reels is a new way to share your story with customers and prospects. It’s an effective medium for showcasing your company’s culture, values, and people, engaging with them in a unique and personal way. By giving your customers a face to the label through Reels Marketing, you can stay ahead of your competitors.  

If you’re new to Reels Marketing or unsure if video works with your business, you’re not alone. Getting creative in a space you’re unfamiliar with can be daunting, but it’s necessary for today’s digital market. Fortunately, Agency Partner Interactive has worked with brands of all sizes and industries to create effective social media campaigns that boost brand awareness and drive conversions. Contact us today to get started! 

Expand Your Reach 

Social media marketing is an excellent, cost-effective way for small business owners to promote their services. When done correctly, you can reach a large market of potential customers without increasing overhead.  

The most important aspect of Reels Marketing is to create relevant, engaging, and unique video content. While there aren’t many rules and regulations about what you can post, brainstorming ideas and executing them in a way that’s consistent with your brand is crucial. Some of the most effective types of Reels Marketing include: 

  • Funny content
  • Interactive content (polls, games, etc.)
  • Authentic/”Behind the Scenes” content
  • Relatable content
  • Content that reflects your brand values
  • Trendy content
  • Nostalgic content

Foster Trust 

Your content must be authentic and genuine. No one buys from a company that doesn’t feel trustworthy, so ensure you’re sending the right message. 

Reels are an excellent way to promote your company and engage with potential customers because they allow you to tell your story. Sharing your experiences, struggles, and success stories allows the viewers to connect with you on a personal level. Customers that relate to your brand will be more likely to engage and convert.  

Have Fun with Your Viewers 

When it comes to video, humor is your best friend. People love watching funny videos, and you can use this to your advantage by making your content entertaining and relatable. 

If there’s something about your company culture that makes it unique from other companies out there, show it off! Those aspects through videos benefit businesses no matter what industry they’re in because consumers want originality when buying products/services from companies. 

Educate Your Audience 

Instagram is filled with entertaining reels. But what about those that want to learn something new? That’s where you can fill the gap. 

Educational Reels can be about your industry, products, and services. Inform your audience about what products you offer, their specifications, and how they benefit your target audience.  

Feature Your Employees 

When you think about it, your employees are your best ambassadors. They know what it’s like to work for you, and they can speak to the quality of their experience. So why not put them in front of the camera? 

Sharing employee stories are effective ways that will help build trust with potential clients and customers. These stories could be as simple as saying why they love to work for your company, a day in the life, or behind-the-scenes content.  

Competitions and Giveaways 

Giving away prizes and coupons is a great way to get people excited about your brand. People love free stuff, especially if it’s something they want, so giving away gifts will make them more likely to share and engage with your content. 

A giveaway is a great way to increase your follower count, build trust, and generate excitement for what might come next!
 

Time to Get Real About Instagram Reels Marketing 

Reels Marketing presents a unique opportunity to show off your brand personality, build trust, and engage with customers on their level. They are also cost-effective and easy to create. With an effective strategy, they are extremely valuable for businesses of all sizes.  

The digital marketing experts at Agency Partner Interactive have experience with Reels and content marketing campaigns for companies of multiple industries and budget sizes. Whether you’re new to this content medium or looking to revamp your strategy, our strategists can help. Schedule your free consultation today!

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How Social Media Marketing for Restaurants Can Grow Your Business

Expert Tips For How Social Media Marketing for Restaurants Can Grow Your Business

Social media marketing is one of the most effective ways to grow your restaurant’s customer base. After all, what better way to let people know about your business or offer them a chance to engage on a personal level than through social media? If you’re not using social media as part of your marketing strategy and have been considering it, stay tuned. In this article, we’ll explain how restaurants can use social platforms and strategies for success. Let’s dive in!

What is Social Media Marketing?

Social media marketing is a strategy that uses social networks, blogs, and other forms of social media to promote your restaurant. This helps you build customer relationships and drives more online traffic.

Social media marketing allows people to share information about products or services with others through channels like Facebook, Twitter, TikTok, Instagram, and Pinterest.

While there are many benefits of using social media for restaurants, it’s important not to focus all your attention on just one platform. It’s best practice to have a presence on multiple channels to reach customers on all sides.

How to Create a Social Media Marketing Strategy for Restaurants

The first step in creating a social media marketing strategy for restaurants is to define your goals. What are you hoping to accomplish? Are you looking to increase brand awareness, drive sales and get more reviews, or both? Once you’ve defined your goals, the next step is defining your target audience. Who will see this content, and how often will they see it?

Then, it’s time to figure out who your competitors are so that you can outperform them with your strategy. Once those two tasks have been taken care of, create a realistic budget for the project. Depending on your results, you can always adjust it later!

Now, it’s time to execute your social media strategy. This includes putting together an actual product your audience will see and be called to action. If this seems overwhelming, the social media experts at Agency Partner can help guide you every step of the way.

Who Should I Target on Social Media?

Social media is an excellent way for your business to interact directly with customers and potential customers. But it’s also an opportunity for you to engage with other businesses, organizations, and individuals in your community who may spread the word about your restaurant or offer valuable advice and support as you grow your brand.

Here are some of the key audiences that restaurants should be targeting:

Local customers – You can target these folks by creating ads on Facebook specifically targeted at people who live near your location or have visited before.

Potential customers – By identifying what keywords they’re searching for online (and then bidding on those keywords), restaurants can reach out directly through ads before anyone has even thought about coming in person! This helps ensure everyone knows the kind of food or drinks are waiting for them when they come in, so keep things tasty!

Business partners – Word of mouth is crucial to a restaurant’s success. Target local business owners, offer deals or propose working with them. This can incentivize them to write positive reviews while increasing the chances of referrals. Plus, there’s nothing better than getting good recommendations from friends who trust their judgment implicitly.

What Type of Content Should I Create?

The answer is simple: as much as possible! Here are some ideas to help you get started:

Share useful information – If you’re hosting a food truck festival, share the menu and hours. If your restaurant just got reviewed by a local publication, post the link. If you offer delivery or excellent customer service, let the people know! Share information that benefits potential customers and makes them feel like they’re getting something unique out of the experience.

Share your expertise – Asking questions is one way to engage with potential customers without selling yourself too hard; another way is sharing information on topics people care about (like pairing wine with food). This can be anything from recapping an event you’ve participated in (like tasting notes from a wine competition) or educating people about how best to enjoy their meal at home (how should I reheat my pizza for the tastiest results?)

What Is the Best Social Media Platform for Restaurants?

We’ll start by discussing the most popular social media platforms: Facebook, Instagram, and Pinterest.

Facebook is the most widely used social media platform, with an average of 1.5 billion active users per month. It’s also a great place to post photos and videos that show your customers what it’s like inside your restaurant—and how much fun they can have there!

Instagram is another great platform for restaurants because of its focus on visual content; images are key here, so make sure you’re uploading plenty (and tagging them correctly).

You should also consider setting up an account for your business on Pinterest, where people often search for reviews or recommendations before deciding where to eat the next time they’re traveling through town (or want something new). It’s not uncommon for restaurants with lots of followers to see a spike in sales after being featured on one of their boards!

When Should I Post and How Often?

If you’re a restaurant owner, you’ve probably heard the advice to “post often.” But how often is often?

That depends on the type of restaurant that you own and your brand image. The most important thing about posting is to do so consistently. Followers will likely drop off if you post several times daily, then switch to posting once weekly.

You also need to consider the time of day people are most likely to check their social feeds; this will impact when it makes sense for you to post. For example, if your audience skews younger and they’re generally active after dinner hours, then perhaps mornings aren’t ideal for your posts—though this could change throughout the year depending on what other events are going on locally or nationally during different seasons.

Take Your Social Media Strategy to the Next Level

If you’re ready to develop an engaging, effective social media marketing strategy, look no further than Agency Partner Interactive. Our digital marketing experts can help guide you through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Schedule your free consultation today!

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Law Firm Website Design Tips for Better SEO Rankings

Expert Tips For Law Firm Website Design Tips for Better SEO Rankings

You’ve probably heard the term SEO (Search Engine Optimization) before, but what exactly is it? The most common way to think about SEO is to increase your “search engine rankings” so that people can find your website when searching for specific keywords on Google or Bing. But SEO isn’t just about ranking higher — it can also help convert visitors into clients by making them aware of your services and assuring them that you are the right lawyer for their case. 

Understanding Law Firm SEO 

SEO is a process of improving your website’s visibility in search engines. SEO is not just about ranking higher in search results for keywords that are relevant to your business. A good SEO strategy helps you get more visitors to your site through organic traffic, which means people find you online naturally by typing a keyword or phrase into the search engine. 

SEO also allows you to attract qualified leads. The better your website shows up on Google, the more likely people will click on it, explore your site, and contact you for services. 

Determine Your Law Firm’s Target Keywords 

Effective SEO requires extensive research into your target market. The data then determines the keywords most relevant to your law firm’s practice area. To do so, you can use: 

Google Keyword Planner – The Google Keyword Planner tool helps you determine search volume and cost per click for specific keywords. It also provides suggestions for related terms that might be useful to include in your SEO strategy. 

Google Search Console – This free tool from Google allows you to see which keywords visitors are using when they arrive at your website (and what pages they visit). This data can help inform your SEO strategy by identifying trends about how people find the site and which topics interest them most. 

Google Trends – This tool shows how often certain search terms are used over time, as well as where in the world those searches originate from (including approximate locations). You may find this information useful when deciding on topics related to current events or legal developments to reach new clientele, but it can also serve as a good starting point when brainstorming target keywords. 

Optimize Your Home Page 

When writing a blog, press release, or any other form of content, you should always include the keywords you want your articles to rank in their meta title tag and meta description. Search engines prioritize relevant content and keyword usage, so when a user searches for one of your keywords and sees your content at the top of the results page, they’re more likely to click on it.  

Likewise, when designing a website or creating content specifically for your site (like white papers or eBooks), it’s critical to incorporate these keywords within your content format for optimization. 

This includes using them in tags and H1 headings throughout the page. Whenever someone types something into their browser, Google will use whatever text appears in your tag as the title of its search result page listing—in other words: this is what your extensive keyword research has led up to! 

 Scope Out Your Competition 

  • Use Google Search Console, Moz’s Keyword Explorer, and other analytics tools to determine which keywords your competitors are using and ranking well on.
  • Look at Google Trends to see what people are looking for.
  • Use SEMrush to see what keywords your competitors use so that you can outrank them.

Customize How Your Law Firm Appears in Search Result Pages 

If you want your law firm to appear in search results, it’s important to ensure that your website is optimized. This means using keywords and phrases that are relevant to your practice and including them in some of these ways: 

  • Meta descriptions: The meta description is the text snippet describing what a page is about when it appears in Google results. It should be between 150-160 characters long and include 1-3 of your most important keywords.
  • URL: What people type into their browsers to access a specific page or post on a website.
  • Title tag (H1). When writing titles for articles on your blog or pages about topics related specifically to law firms (such as “How Lawyers Can Improve Their Website Design”), use those exact words within each post, so your content stays consistent.

Create Keyword-Specific Website Pages 

For your website to appear on the first page of search engine results, you’ll need to use keywords strategically. Sporadically distributing them within your content without relevancy or context is not enough for search engines like Google to prioritize your content. A way to do this effectively is by creating keyword-specific pages for each term or phrase you are targeting. 

For example, if your law firm specializes in commercial litigation and personal injury cases, create an individual webpage for each of those terms. 

This will help Google understand what type of content relates to them and, thus, which pages should be included in their rankings. 

The title tag is also important because it tells users what they can expect from the content on that page. Ensure each page has a unique title tag to help Google surface your page when users search for related topics within its database.  

Track Your Keyword Rankings 

After implementing your SEO strategy, tracking your rankings with research and analytics tools is essential. Doing so can allow you to determine which keywords are performing well and which need to be adjusted. 

Tracking your site’s keyword rankings is relatively simple if you have the right tools. However, each keyword must be tracked separately because the results will differ based on competition, search volume, and other factors. If you need help getting started, contact Agency Partner Interactive. Our award-winning SEO experts can help you rank #1 on SERPs and keep you there! 

Improve Your Law Firm’s Local SEO With Your Google My Business Profile 

Google My Business (GMB) is a valuable tool for law firms because it allows you to manage your business’s online presence in one place. GMB allows you to upload photos and videos, create a listing on Google Maps, connect with customers and other businesses in your area, add new features like reviews or social media icons, and even monitor nearby competition. 

An Award-Winning SEO Agency 

Effective SEO strategies can help your law firm rank higher on search engine results pages, attract qualified leads, drive traffic to your website, and more. While SEO requires extensive research and constant monitoring, Agency Partner Interactive can help. As an award-winning SEO agency, we can guide you through data-driven decisions, monitor your keyword performance, and optimize your online presence. Contact us today to schedule your free consultation!

Custom_Website_Development_Services

How Custom Website Development Services Can Improve Your Business’s Online Presence

Expert Tips For How Custom Website Development Services Can Improve Your Business’s Online Presence

Whether you run a small business, an established company, or a startup, having a website is crucial to your success. A well-designed website is an effective way to connect with potential customers and keep them engaged. It’s also the first thing potential clients will see when searching for your business online. This makes it essential to have a professional and seamless site representing your brand. If you’re thinking about hiring someone who can create a frictionless, easy-to-use website for your company, consider an award-winning web design agency, like Agency Partner Interactive, for custom website development services.

Quality Web Design Can Help You Stand Out From the Crowd

A good website design is more than just colors and fonts. Making sure your site is user-friendly, easy to navigate, and visually appealing is key to successful website design. Your website is often the first impression you’re giving potential customers. Make the most of their visit with a website that catches their eye and encourages them to explore your site, not your competitors. You want them to remember your brand positively long after they leave your site because their experience was engaging, thoughtful, and informative.

While many companies choose the cheapest possible option for web design and development solutions, they may cover the bare minimum. You’ll want to associate your company with a site that stands out from the rest.

Elements of Successful Website Development

Cross-Device Compatibility

When you think of cross-device compatibility, you probably envision a website that looks and feels the same on every device. 3.64 is the average number of connected devices customers and employees use daily. While a well-designed website is an asset, adapting it to responsive devices is just as crucial and can make or break your users’ experience. For example, responsive design will allow content to be viewed on any device without zooming in or out of pages. A mobile-first approach means building websites based on how people use their smartphones first and then adapting them for desktop use.

Mobile devices aren’t the only ones requiring attention nowadays; tablets are an increasingly popular way for consumers to browse. Multiple types of phones with different screen sizes also require special consideration when designing and developing a website. The goal here is to optimize your site so that all visitors can access all its features, links, and content regardless of the device they use.

Improved Usability

Improved usability is one of the most valuable benefits of custom website development. Improving the usability of your website can help you increase your conversion rate, customer satisfaction, and retention rate, supporting your marketing or advertising strategies. A well-designed site with a flawless user experience attracts more visitors, who become customers. You’ll be able to expand your target audience, foster an online community, and increase profits.

Increased Engagement

When you bring your website into the modern age with custom development, you’re not only improving the quality of your website but increasing its overall appeal. This increases engagement and makes visitors more likely to stay on your site longer. A higher engagement rate means more potential customers will be likely to convert. It also means more referrals because customers are happy to give their friends, family members, and colleagues information about a company they trust and like doing business with. Finally, it means customer loyalty—customers who become loyal will return again and again for all their needs!

Search Engine Optimization

SEO is improving the visibility of a website or web page in search engines such as Google, Bing, Yahoo, and other relevant search engines. SEO can be done through on-page and off-page techniques. On-page means changing what you have on your site to improve its search engine rankings. Off-page refers to adjusting things about your business that are not about your website but may help get more visitors from other websites or social media channels.

SEO is vital for online businesses because it helps them get more traffic from search engines. When someone searches for something on Google, they see results relevant to their query at the top of their list. If you want people to find your website easily, then it’s important that other sites link back to yours and that you have the proper keyword implementation so the search engine boosts your site and not your competitors. Search engines display results by the most relevant content that’s helpful to users, so it considers popularity, quality, relevancy, and freshness (i.e., whether new content has been added recently). The more high-quality links associated with your site, the better you rank.

Agency Partner’s award-winning SEO team can help boost your site’s rankings on all relevant search engines, get you at the top of the SERPs (search engine results page), and keep it there. Contact our experts for a free consultation today!

Benefits of Custom Website Development Services

Your website is the first thing customers see when looking for your business online. If you have a poorly designed or outdated website, it can deter potential customers from contacting and doing business with you. Fortunately, a frictionless, beautifully designed website that adapts to every screen is easy with a top web design and development agency, like Agency Partner.  

A well-designed website will help to increase your business’s online presence and improve customer service by providing new ways to communicate with them. It can also help to boost sales by making it easier for people looking for products or services like yours to find what they need.

Agency Partner Interactive Custom Web Development Services 

If you’re ready to take the next leap into business growth and optimization, contact the web design and development experts at Agency Partner. Starting with a website kick-off meeting, we’ll discuss your company goals and objectives, so your web design project will create the most value. After your website is built, we offer web hosting and support while constantly looking for innovative ways to serve your business and boost your online presence. Contact us to get started!

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How to Create a Black Friday E-Commerce Strategy 2022

Expert Tips For How to Create a Black Friday E-Commerce Strategy 2022

Are you ready to plan out the best Black Friday e-commerce strategy? If so, you’ve come to the right place! In this article, we’ll help you create an effective Black Friday campaign that will grow your sales and customer base. From determining goals to preparing for high demand at the last minute, there’s no better time than now to get started.

Determine Your Black Friday E-Commerce Goals

After determining your goals for Black Friday, it’s time to determine how you will measure them. This is not something that should be left to chance or left up in the air. If you’re looking to increase sales and customer satisfaction, then define what a successful campaign looks like. A good way of doing this would be setting specific KPIs or Key Performance Indicators (for example, increasing average order size by 10%). This way, when it comes time for analysis, it’ll be easy to determine which aspects of your campaign were successful and which weren’t.

Find the Right Time to Start Your Black Friday Campaign

The Black Friday and Cyber Monday shopping season is upon us! If you plan to participate in the sales, now is the time to start. But how do you know when to begin your promotion?

While there are many factors involved in determining the perfect starting date for your sale, here are a few things to consider:

If you have inventory ready (or can get it ready quickly), starting your Black Friday campaign as early as possible makes sense. This will give people more time to plan their purchases and promote these deals on social media channels like Twitter or Facebook. It also means that they will remember these offers when they return later this month.

Start Promoting Early

You should start promoting your Black Friday promotion as soon as possible.

The reason is simple. Start promoting early and build buzz around your sale while your competitors are still thinking about what they’re going to do this holiday season.

There are a few things you can do to start marketing now:

  • Create social media posts that feature Black Friday-related products or promotions (i.e., “Free shipping on all orders over $50”).
  • Ensure that your landing page is up and running so that people know where they will go when they want to purchase something from you during the big day.
  • Send emails to past customers with information about what kinds of deals are available for them this year and how much time remains before the actual sale begins (a countdown timer is always helpful).

Optimize Your Checkout Experience

You want to ensure that your checkout experience is positive, as this can mean the difference between a sale and an abandoned cart.

Is your checkout mobile friendly? Customers are more likely to browse on their phones compared with desktops, so it’s essential that your site adapts well regardless of which device they use.

Is it quick and easy? Checkout processes shouldn’t take longer than necessary for you to complete the transaction — no one wants to spend more time in their shopping cart than shopping!

Is it secure? Every customer will have different concerns when making purchases online, so make sure that you address these issues by providing clear information about how you store their data and how they can track their order status. You should also provide detailed information about returns/exchanges/refund policies, so there are no surprises after purchase completion.

You might also consider including personalized offers during checkout with coupons based on what someone has already bought in their history or other personalization features, such as suggesting similar products based on past purchases or items with similar colors/styles (if available).

Prepare for High Demand at the Last Minute

Black Friday is the busiest day of the year, so you need to prepare in advance. You need to be able to handle many orders at once, manage all the traffic on your site, and have enough inventory for all your sales. You also need enough staff available to handle customer service and shipping. If you aren’t prepared for this day, it will be extremely difficult for customers to make purchases from you because many other companies will be able to serve them better.

Make the Most of Post-Black Friday Sales, too!

Don’t forget about post-Black Friday sales, too! The day after Black Friday is usually a prime day for deals, and it’s a great way to get customers to return to your site.

Make sure you have the inventory to support the post-Black Friday sales. Typically, these are smaller purchases that don’t require as much stock on hand compared to Black Friday.

With a successful Black Friday e-commerce strategy, you should see your highest year-over-year revenue and customer growth.

One of the biggest days of the year for online retailers is also one of their most challenging. With so many new customers coming to shop, meeting expectations and delivering a great experience is no small feat. But with a successful Black Friday e-commerce strategy, you can see tremendous revenue growth and expand your customer base to new heights.

An Award-Winning E-Commerce Agency

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your e-commerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.

Agency Partner Interactive helps online businesses of all sizes drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Black Friday campaign strategy!

SEO_Cost_for_Small_Businesses

How Much Does SEO Cost for Small Businesses?

Expert Tips For How Much Does SEO Cost for Small Businesses??

To succeed in the digital age, you need an online presence. But, uh-oh! Your budget is already tight, and creating and maintaining your website costs a lot of money. So how can small businesses afford search engine optimization (SEO)?

What is SEO?

SEO stands for search engine optimization. It’s the process of improving your website’s visibility in search engines such as Google, Bing, Yahoo, and others.

SEO is not a one-time project; it is an ongoing process that requires constant monitoring and adjustment to ensure you’re getting the best possible results from your efforts.

SEO is an investment in your business’s future—one that will pay off over time through increased traffic and leads to your website.

The Importance of SEO for Small Businesses

If you’re a small business owner, it can be challenging to get a clear picture of how much SEO costs. It’s important to understand that SEO is not a one-time project but an ongoing process that requires constant monitoring and adjustment to ensure you’re getting the best possible results from your efforts.

Regardless of the size of your business, you need to get more people to visit your website. Effective SEO not only increases traffic and improves rankings on search engines, but it also has a positive impact on conversion rates. If you hire an agency or consultant, they will be able to advise you on how to optimize and promote your website based on an analysis they perform.

How Much Does SEO cost for Small Businesses?

But how much does SEO cost, really?

The answer is: not as much as you think—and here’s why. Let’s say you decide to hire a specialist and pay for monthly SEO services. If done correctly, this can be a wise investment for your business in the long run, but it requires continuous maintenance once the project is complete. In other words, if your site goes down or has poor rankings one month after launch because of an update from Google (which happens more often than not), it will cost more money to fix in subsequent months because those costs are incremental. So even though having a consistent voice across all of your social media platforms can help with search engine optimization (SEO), simply having keywords throughout various posts isn’t enough on its own—you need links! SEO is a lot like caring for a plant. It requires consistent attention over the course of its life. Monthly recurring SEO campaigns yield compounding value over time. 

How Should You Determine Your Budget for SEO Services?

The first step in determining your SEO budget is to look at your current budget. Look at how much money is spent on marketing and advertising, then compare it with how much you have left over for other services. If you can’t find a reasonable estimate of what you have left over, try estimating what percentage of your total income goes toward marketing and advertising (this will include things like social media management, public relations work, event planning, etc.) From there, consider whether or not that amount of money will be enough for the type of results you want from SEO services — if not, consider cutting back elsewhere so that it can go toward SEO! There is such a thing as “affordable SEO” and if local SEO is all you start with, the Agency Partner SEO team can help you scale up your marketing effort to create greater, faster value.

Next up: business goals! What do you hope to accomplish through this investment? How much time do we have until our next big goal? How long did other companies who invested in SEO take to see results?

The last consideration when determining your budget should be how long it takes an SEO campaign to start working before paying off — this could mean several months or even years, depending on the level of competition in your industry or vertical market (think job search engines).

Is SEO Worth the Expense?

Yes! If you’re considering SEO, you’ve probably heard that it’s a long-term investment. The good news is that once you find someone who knows what they’re doing and stick with them, those investments will pay off over time. The bad news is that this kind of professional help isn’t cheap—but it can be worth it if you’re willing to put in the work and see your company grow in the long run.

SEO won’t happen overnight. It’s not a quick fix but rather an ongoing process that requires consistent attention and maintenance over time to keep your website ranking high on search engines like Google.

SEO isn’t one-size-fits-all; every small business has different needs when it comes to marketing strategies for their company’s website or blog pages. That means hiring someone familiar with how things work for your industry will help ensure they know how best to get results for your unique goals!

An Award-Winning SEO Agency

If you’re looking for an experienced agency to help your company reach digital dominance, Agency Partner Interactive can help. Our team uses proven SEO techniques, digital marketing strategies, and branded content campaigns to bring scalable results to businesses of all sizes and industries. Our ability to achieve proven results has earned us one of the Best US-Based SEO Agencies of 2022 by Expertise.com and BestSEOservicecompanies.com. Contact us today to speak with an expert about how our team can use SEO and other internet marketing strategies to grow your business and generate more revenue.

Web_Design_Strategies_for_Law_Firms

5 Web Design Strategies for Law Firms

Expert Tips For 5 Web Design Strategies for Law Firms

A good law firm website is essential to attracting new clients and a critical part of your marketing strategy. So, what does it take to create the perfect law firm website? We’ve got some tips on how to get started:

Keep Your Homepage Simple and Free from Clutter

Make sure your homepage is clean, concise, and easy to read. Your homepage shouldn’t have too many visual elements or links, as this could confuse visitors and cause them to leave your site. You also don’t want to overwhelm them with a lot of text on the page if it distracts them from reading about the firm’s services.

Your homepage should be easy to navigate so people can quickly find what they’re looking for when they visit your site. Try using clear headings and subheaders, so users know where they are on the website at all times, and make sure any menus are clearly labeled so there are no questions about where you can find specific information on the site.

Have a Visual Hierarchy in Mind

Visual hierarchies are what make your website look organized. Without them, a webpage is just a jumble of text with no clear order or purpose.

With a well-thought-out visual hierarchy, users can see where to look first and what information takes priority over others. It also helps you convey important messages about who you are as an organization by highlighting specific keywords or phrases in the bold, italicized text—the sort of thing that catches the eye and makes people pay attention to what they’re reading. If nothing else, they might be curious enough to click through!

You’ve probably noticed this before when visiting websites: some sites have more than one level of visual hierarchy depending on how much information is available about each subject matter category (elevator pitch versus “about us” page).

Write Web Content That’s Easy to Read

Use Short Paragraphs

A paragraph is the ideal unit of web content, and a good rule of thumb is to keep your paragraphs to around five sentences or less. That way, they’re easy to read quickly and digest thoroughly. If you have a lot of information to convey, consider breaking up your paragraphs with subheadings or bullet points—both are great ways to give readers a quick overview before they dive into the meatier details you provide later in the sentence(s).

Write In Active Voice

When it comes down to it, active voice is just plain easier for readers: They don’t have to do anything but read what you’ve written! Passive voices require more mental effort from your reader because they need to figure out who did what when multiple agents are involved in a sentence (e.g., “The defendant was charged with murder by the prosecution”). By using active voice, you can skip all those pesky words like “by” or “by the prosecution” altogether—and who doesn’t love that?

Prioritize Mobile-Friendliness

In a world where everyone is trying to get their hands on your clients, it’s vital to ensure that your law firm is mobile-friendly.

Mobile-friendliness has been a ranking factor for some time now, so it’s essential for any law firm looking to increase traffic with SEO. If users can’t find what they’re looking for quickly, they’ll leave the site—and that’s not good news for you! Mobile-friendly interfaces adaptable to different devices make it easier for users to navigate, which means they spend more time on the site if they find what they need right away.

To check if your website is mobile-friendly, Google has an easy tool called Mobile-Friendly Test Tool 

Make Sure the Site is Easy to Navigate

We all know that having a website is a requirement for law firms today. But even if you’ve already got one, it’s important to make sure that the site reflects your firm’s reputation and brand.  

Here are two effective ways to make sure your web design is easy to navigate:

Clear Navigation

If it takes too long for users to find what they’re looking for, they’ll likely go elsewhere—and fast! So, make sure your navigation is clear, obvious, and organized intuitively so that visitors can move through the site effortlessly.

Site Map (Footer)

As with any other digital product you build or update, consider adding a site map that shows all the pages on your website so users know exactly where everything is located – including contact information if needed – at first glance.

We hope you’ve enjoyed this article and learned something new about web design strategies for law firms. We have just scratched the surface of what can be done by focusing on content, visual hierarchy, mobile-friendliness, and navigation, but there are many other aspects to consider when approaching a web design project. The most important takeaway from this post is that you should always make sure your site works on all devices—even those with limited bandwidth or slow connections.

An Award-Winning Web Design Agency

If you are ready to take your law firm website and marketing strategy to the next level, you have come to the right place. The web design experts at Agency Partner Interactive specialize in creating stunning websites that convert visitors into leads and clients. We also provide industry-leading digital marketing services like search engine optimization, social media management, pay-per-click, email marketing, and more. We customize our solutions according to client needs and goals, maximizing investment return. Schedule your free consultation today!

Website_Maintenance

5 Reasons Why Regular Website Maintenance is So Important

Expert Tips For 5 Reasons Why Regular Website Maintenance is So Important?

The internet is an ever-changing landscape, and it’s essential to keep up with the latest trends. This means that even if you’ve built a website that works perfectly well now, it may need some updates soon or risk being left behind. There are many reasons why regular website maintenance is so important:
 

  1. Improves Security 

Security is a significant concern for every website owner, but it’s vital if your site has a lot of traffic or sensitive information. If you don’t have time to monitor the security of your website regularly, then you should at least make sure that someone else does. 

Regularly maintaining your site helps you avoid common security issues like hacked passwords or broken links that can lead to data breaches. In addition, regular maintenance keeps all parts of your site up to date so that users can access all the latest features and functionality—which means they’re more likely to stay engaged with what you have to offer.

If any changes made during maintenance work could impact your site’s security (like updating software), make sure those changes are carefully tested before going live on the production server, so they don’t inadvertently cause damage in other areas! 

  1. Boosts Traffic 

Regular website maintenance is essential to keep up with the competition if you want to continue driving traffic through search engines. When you’re running a business, the last thing you want is for your website to lose traction and stop generating revenue. If your site is outdated or malfunctioning, it could lose out on potential customers. This can lead to a loss of trust from users and damage your reputation as an online company. 

  1. Improves User Experience 

The average user has a short attention span, so it’s crucial that your site loads quickly and information is easy to find. If you don’t keep your site up-to-date, users may have trouble viewing information or navigating through the site. This can result in lost customers and fewer sales for your business.

  1. Brand Promotion 

Brand promotion is one of the main reasons why regular website maintenance is so important. It directly impacts your brand perception and reputation, increasing revenue and new leads. 

As such, promoting your brand in a way that aligns with how you want people to perceive you is essential. 

There are many ways in which you can promote your business through content marketing campaigns and social media channels. These are effective because they allow companies to connect with consumers on an intimate level through engaging conversations that build trust between them. This can also be done via email marketing or SEO (search engine optimization) which helps companies rank higher on search engines for specific keywords related to their products or services offered by the company

  1. Saves Time and Money 

Regular website maintenance is important for quite a few reasons, and one of the most important ones is that it saves you time and money. If you have an established site that isn’t regularly maintained, there’s really no way for you to know what kind of problems may be lurking under the surface. And because these issues don’t tend to be visible until they’re causing major problems, it can take weeks or months before anyone notices them. 

Even if you have someone who checks on your site occasionally to ensure everything’s running smoothly, there will still be gaps in their schedule where nothing gets done at all. This means that any issues will continue to grow worse until they become extremely noticeable—and by then, it’ll probably cost more money than just fixing them up front! 

This problem completely disappears when regular website maintenance is done right (and on schedule). Even scheduling regular updates keep sites secure by running malware scans and checking security settings daily, so nothing slips through undetected! You’ll know exactly when something needs fixing—and even better yet: you won’t need someone else’s help getting things running smoothly again! 

It’s important to regularly keep your website up to date, even if it means paying a professional. 
 

Agency Partner Can Help

We hope you enjoyed reading this article and learned a few new things about the importance of regular website maintenance. If you’re looking for help with website maintenance, we’d love to get in touch. Contact us today and schedule your free consultation to get started!

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Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer

Expert Tips For Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer?

Managing a website can be overwhelming, especially if you don’t have the right tools, know-how, or time. It’s exhausting to monitor your website and social media, write content when none exists, and manage other online marketing tasks. No wonder many small businesses and nonprofits leave their websites unattended for months (or even years). 

Your website is the engine that drives your online business. It must be maintained and updated regularly to keep your business moving forward. So why not have it cared for by a team of professionals committed to helping you produce results? 

You’ve worked hard building your business and online presence, but if you haven’t taken care of your site, it’s time to do something about it. If you have been maintaining your site but find yourself mired in technical issues that take too much of you, now may be the time to delegate maintenance to a pro.  

Whatever your reason for creating your business website, it’s time well spent. But have you stopped to consider how much time you spend on maintaining the website? As your website grows, so does the amount of maintenance required to keep it up to date. This often includes making sure the site is displaying correctly across all devices, and new site feeds, handling any product or service inquiries, moderating blog comments, and adding new content for search engines. 

What Can I Expect From a Website Support Retainer? 

  1. Speed and Reliability

An agency under a retainer will be able to understand your needs and goals for your online presence, providing you with a dedicated team of digital professionals. 

Each website support retainer comes with preferential access to our team for support requests, and this level of access ensures that you will become a priority client as part of your retainer agreement. We will ensure that we always dedicate enough resources so that your work is ready when you need it, and we will offer a high level of visibility on your website project. 

  1. Continuous Improvements

WordPress is an open-source platform for website development. Given its constant updates, having a WordPress expert involved in your business strategy and update cycles makes sense. Let us take care of regular updates to ensure you benefit from improved performance and advanced features. 

If your website is not proactively managed, you will miss the regular updates and releases from WordPress and the plugins you might use on your website. In addition, because your site isn’t optimized for maximum efficiency, you risk not only a loss of functionality but also security vulnerabilities which could cause significant issues down the road. 

  1. Value for Money 

A website support retainer is an ongoing monthly fee that can be more cost-effective than paying for someone to manage the site full-time. The reason is that there’s no guarantee that someone will have the knowledge and experience you need to succeed in the current environment of aggressive search engine algorithms, marketing changes, and so much more. 

Budgeting for a specialized digital agency can be more manageable as your monthly spend is fixed. A website support retainer provides predictable expenses and eliminates the risk of paying for extra hours worked that you don’t use. 

  1. Partnership 

The longer you work with a digital agency, the more they understand the needs of a business and the best ways to work with that company’s personality. Some agencies even have onsite account managers who sit with your employees and become an extended part of your team. This is helpful for all involved, as agencies can anticipate and address issues before they happen. As a result, this fosters trust between both parties — ultimately creating a more positive experience for you and your business. 

Your website is an extension of your business and a critical tool in securing new leads, clients, partners, and contacts and providing crucial information to your brand. Developing effective websites requires skill sets that not all professionals possess, even those working within digital agencies. A support retainer allows you to choose a company whose sole objective is to do what’s best for you. 

Select the Right Retainer for Your Business

Monthly retainers diversify your monthly expenses while providing a predictable budget. A website maintenance retainer can help you take a deep breath and stop worrying about your site. It’s peace of mind. A website maintenance retainer keeps the wolf from your front door. As an award-winning digital marketing agency, Agency Partner is just a phone call away. Contact us and schedule your free consultation to get started.

Updating_Your_WordPress_Website

Why Updating Your WordPress Website Plugins and Versions Is Important?

Expert Tips For Why Updating Your WordPress Website Plugins and Versions Is Important?

Updates for a WordPress website are crucial to keeping your website safe and secure. WordPress has regular updates released by its team of developers, who ensure that their software is doing everything possible to prevent Viruses and Malware from infecting your site. Additionally, as WordPress changes over time, your website may begin to slow down or may not look how you want it to. Updates will help to make sure that you’re running a smooth and fast site. 

Updates to WordPress help improve the user experience and make the platform more secure. Just like the updates for your apps and computers, these can help you discover new features, reduce problems, and maintain a positive user experience. Along with the website updates, plugins that run on your WordPress website are also being tested and updated as often as WordPress itself – possibly even more. 

Keeping your WordPress website up to date isn’t hard, and it’s one of the easiest ways to increase your site’s security. If you don’t update regularly, you leave yourself and your users vulnerable to phishing scams, hacked websites, and more. 

Why Are WordPress Updates So Important? 

Updating your software once a month will give you the latest and greatest to help protect your device from bugs and security risks. When you don’t keep your software up to date, you may run into issues like slow performance, security concerns, and buggy behavior. If the software you’re using is outdated, your website and its features will not be able to support your business in the best way it can. You won’t be able to discover all the benefits you should be getting, so you’ll start to struggle with marketing your site, keeping track of leads, etc. 

WordPress updates are released on a regular basis to provide security, solve problems, or introduce new features. Although these updates help our WordPress websites perform at the highest level possible for that period, developers from all over the world explore and experiment to find new ways to provide even greater security, solve bigger problems and introduce exciting new features. 

With every new update, you will find that WordPress will give you new ways to customize your website, fix bugs a previous version may have caused, or provide protection against hackers. 

Security & Bug Fixes 

Many plugins contain security vulnerabilities that hackers can exploit, allowing access to your site or database. If hackers have compromised a plugin, they can use it as a gateway into your site and install malware or steal data. You may not even notice this until it’s too late! Developers can quickly fix bugs in their plugins if they are aware of them and have access to the codebase (or at least a copy). Therefore, updating regularly ensures that any issues identified can be fixed quickly without affecting too many sites at once. 

Performance

You might not realize this but over time, technology ‘evolves,’ and plugin authors update their plugins to take advantage of these changes. One of the benefits of these changes are the performance improvements. Plugins are often rewritten to make use of these changes and in general, they tend to be faster. 

Enhanced Functionality

As more websites install a plugin, the WordPress community begins to make suggestions for additional functionality for the plugin. The author then updates the plugin and releases a brand-new version with the additional changes included. When you update your plugins, you will gain access to the new functionality. 

What Are the Most Important Things to Keep Updated?

The WordPress platform, including the core software and plugins, will need to be updated regularly. Plugins are add-ons that provide more functionality for your website. Themes are a website’s design, which is updated via plugins. Some minor updates may make a big difference over time. 

Do You Have a Good Backup?

WordPress updates, in conjunction with a theme update or plugin update, will have conflicts. This is not uncommon, so it’s important that you back up all your files and databases so you can easily restore them once the update is complete.

The Best Way to Keep Your WordPress Site Updated

As a full-service web design and development agency, Agency Partner Interactive can keep your site up to date and so you won’t have to. Our dedicated team can monitor your sites 24/7, ensuring that they operate at peak performance, are updated, and stay bug-free. We offer comprehensive maintenance and support services so you can invest your time in developing other aspects of your business. 

Keeping your WordPress website up to date with the latest software is critical for its performance and security. With the importance of keeping your WordPress site updated and performing to its best ability, you don’t want to miss a software update that could put you at risk for a security breach or interfere with your user’s experience. To learn more about what our hosting packages can do for your website and business, schedule your free consultation today!

email_marketing_automation

How Does Email Marketing Automation Benefit a Business Overall?

Expert Tips For How Does Email Marketing Automation Benefit a Business Overall?

Email marketing automation is essential for any business. Whether you run mobile app business, have a small web shop, or operate a large corporate firm on the other side of the world, using email marketing automation helps you to grow your business. It’s one of the channels that is secure and tested. Businesses from all over, use email marketing platforms to market their products or services online.

No company wants to be generic to their consumers. But the truth is, spending hours manually writing unique emails for each of your customers would be counterproductive. Similarly, you don’t want to bombard your whole subscriber list with generic email blasts. There’s a reason why companies are hiring professional email marketing automation tools and services for startups to automate their marketing.

With this technology, businesses can reach as many clients as possible as well as save money, boost operating effectiveness, and assist sales revenue. Keep reading to find out how your business can benefit from email marketing automation.

It saves you time

One of the biggest benefits of email marketing automation is its time-saving capabilities. With automated workflows, you don’t have to worry about setting a timer and manually blasting out hundreds, even thousands of emails. You can also set them up in advance, so they go out automatically at any given time or date. This way, you don’t have to worry about forgetting to send an important campaign or miss an opportunity because you were busy with other things.

Did you know that if a contact has entered their birthday when they signed up for your mailing list that automation can be used to automatically send over a personal message on their special day?

The only work you must do is set up the automation and let it handle the rest.

Opportunities For Continuous Improvement

When you’re managing an email subscription list, you should evaluate the performance of your workflows on a continuous basis. Through these evaluations, you will get a full view into the results of your email marketing initiatives.

Email automation allows you to pinpoint exact areas where improvements can be made. Whether the emails being sent are reaching the right person at the right time or they are being sent straight to a subscriber’s junk mailbox, you can optimize your email automation to better suit your business needs.

Allows For More Personalized Emails

Email marketing automation is unique because it is tailored to each individual’s interests. Every time an individual visits your site, their browser leaves behind a trail — server logs, IP address, referring sites, and other details that can be used to gather certain data about visitors.

Emails are triggered based on specific actions that a customer completed, either on your website or within their receipt. For example, if they purchased a product, signed up for your newsletter, or clicked on a specific link in your email campaign, you can send them certain automated emails and follow up offers related to their original purchase.

If your emails are not relevant or helpful, there is a high chance that your contacts will unsubscribe from the mailing list. With personalized emails, potential customers engage with your brand more often, leading to the purchase of a product or service.

Your Business Will Be Top of Mind

With personalized email marketing, there’s no question that your brand is more relatable to potential customers. By displaying a genuine likeness between your business and your customers, your emails should appear as well-thought-out recommendations rather than cold sales pitches. Email automation allows you to eliminate many of these mistakes and ensure that your emails are sent out at the right time and place to ensure they’re received by their intended recipient who wants to receive it.

It makes sense that when the recipient receives helpful and relevant information when they are most receptive, it will naturally gravitate them to become more interested in your brand and have a better understanding of your business. Therefore, when it’s time for your potential customer to make a purchase decision, your perfectly timed email will entice them to invest in your product or service.

Reduced Potential for Errors

Email automation is one of the most beneficial ways of reducing error. If one person oversees the writing, sending, and tracking all email marketing campaigns there is a higher chance they may make a mistake before an email blast goes out. Even a small percentage of errors could mean lost sales and an unhappy customer. As humans, we all make mistakes. However, when it comes to business emails it is often easier to remember the first impression someone has if you had multiple typos or misused grammar within your email. Like most things in life reducing the number of opportunities for errors ensures that the message you are trying to convey can be conveyed the way you intended and with fewer mistakes.

When you send an email, and you get someone’s name wrong or a company name wrong, do you think it makes the recipient feel warm and fuzzy? No, of course not. It makes them feel unimportant. Another reason why email automation is great! You can double-check and proofread your work before it goes live!

Ability To Segment Contacts

Email automation allows you to determine which contacts from the list have interacted with your business or have only just signed up for the mailing list and create different automated emails accordingly.

The ways in which you can segment contacts can be more diverse than you would expect. It’s all based on the information they share with your business (like your newsletter sign-up form) or actions they take while interacting with your business (like shopping online).

Want to find out more about email marketing automation? Schedule a free strategy session with our digital marketing experts today!

Use your digital marketing to stand out from your competitors. Contact us today to get started on your next campaign

email_marketing_for_small_businesses

Is Email Marketing Good For Small Businesses?

Expert Tips For Is Email Marketing Good For Small Businesses?

Email marketing allows you to target your most valuable customer segments with a personalized message. You can build relationships with them, keeping them up to date on your product launches, upcoming promotions, and events. And if your brand has been around for a while, an email campaign can help you reach out to long-lost customers and rekindle that spark of love they once had for your business.

As a digital marketing agency, we have found that the best way to take advantage of email marketing today is by being honest, transparent, and open with your customers. We’ve also found that unsolicited or generic emails don’t work. They are losing ground. Email marketing still works because it’s personal and relevant content that engages the customer in a way that makes them feel like they’re receiving “special” information from you, not from every company on the internet.

You can easily create newsletters and send them out, but you need to focus on getting people to subscribe if you want your emails to be opened, read, and acted upon. Here are some ways that will help you do this.

Make it easy for customers to subscribe to your newsletter. Don’t try to make it too fancy or add too many steps. Include a simple form with an email sign-up that customers can fill out in just a few seconds. A good tip is to add the email address field as the first item on your contact page and include it in all emails you send, so that customers are reminded how easy it is to sign up.

To establish some trust with your readers, you should let them know what they’re signing up for. If the content is different than what they were led to expect, they’ll lose trust in your brand.

Here are the top benefits of email marketing for small businesses.

Build strong customer relationships

Do you feel like it’s impossible to reach out directly to every customer? They can help! Reach out to them and let them know the latest that’s happening in your business. They’ll love being kept in the loop, and they can even tell their friends about what they see, or maybe even pass their email address along to someone else who needs your services.

Your newsletter is the perfect opportunity to reach out, share information and news about your business, and ask for feedback at the same time.

Develop your own unique brand

Building a strong, recognizable brand is important for any business. Building on a solid foundation of customer relationships can help you improve your brand’s reputation and provide more value to your customers. Strong brands empower employees to share their knowledge about the company with potential customers, creating a positive impression in their minds every time they think about using your product or service.

Become an expert with expert content

You know a lot about your industry, and most of your customers know you as the expert in your field. But there are some people who don’t know much about what you do, or at least they haven’t heard of you. One way to reach these potentially new customers is by developing content that helps you come across as authoritative in your area of business.

Email marketing isn’t just about sending coupons and sale information. You can use email to give customers content that’s fun, useful, and informative. You can even create videos and send them days before your monthly sale begins—giving customers plenty of time to shop early.

Email marketing is efficient with your time and budget

Email marketing allows you to reach your customers directly and inexpensively. The key is to build a relationship with those who matter most – your community! Building relationships will give you the opportunity to show your appreciation for their loyalty.

Direct mail campaigns can be very expensive, especially those that rely on a significant sales force. But we all know that time is far more valuable than money, so you need to consider the time it will take to reach your audience through direct mail as well. If you can’t spare the time to visit several target people and if physical flyers could possibly harm your credibility, email marketing might be the better option for you!

While TV commercials and radio ads can get your message out there, they take time and effort to create. And what do you do when you’re done recording? You’ve lost precious minutes of your day that could have been spent focusing on your business. Email marketing is the most efficient solution to reach your audience, with a small budget, and with little time.

How to measure email marketing success in small business

Small business marketers need to measure their success rates to identify more effective marketing strategies. There are several metrics to measure email marketing success; some get better results than others, depending on the type of business you run.

You want to make sure all your emails are at least opened, given that they were read it’s best to add in some additional metrics that would give an indication of whether your recipients enjoyed reading the content. These metrics will help you plan future newsletters and email marketing campaigns so you can grow your list and get more revenue out of your efforts.

If you want your newsletters to get read, you’ll need to ensure that they display well on mobile phones. Image-heavy email campaigns have lower click rates and higher unsubscribe rates than text-only email marketing. Image-heavy emails take an average of 6 seconds longer to load in users’ inboxes, which makes people impatient and more likely to give up loading the email completely. If a user must wait more than ten seconds for an email to load, their chances of opening it decrease tremendously.

Does it really matter?

You’re probably wondering whether email marketing is worth it for your business. We’ve got the answer: Yes! Email marketing matters to small businesses and can launch you ahead of the competition. It can open new markets, bring in new customer bases, and help build strong, long-term customer relationships.

With email marketing, you can deliver engaging newsletter content directly to your customer base—without the hassle of printing paper or buying postage. It’s a simple and cost-effective way to stay in touch with customers and reach out to new ones.

Let our digital marketing experts be your guide as you grow your business. We’re here to help you attract valuable customers, drive sales, and increase leads. Ready to optimize your business with an award-winning media Outbound Marketing Agency? Submit a request today!

Recent_Google_Algorithm_updates

Recent Google Algorithm updates: How it can affect your Website’s SEO?

Expert Tips For Recent Google Algorithm updates: How it can affect your Website’s SEO?

Google updates its ranking algorithm throughout the year to provide users with a better search experience and more relevant search results. These updates can cause websites to lose their previous rankings in the SERPs (Search Engine Results Page), resulting in drops in search traffic and revenue. In other cases, these updates might cause pages not previously ranked on Google to start ranking well. 

Google’s algorithm is constantly changing, and that’s part of what makes SEO so challenging. Over the years, hundreds of algorithmic updates may affect your rankings in several ways. Businesses must stay updated on any upcoming changes, or it could be extremely costly. 

As updates roll out, Google will continue to refine its search engine algorithms, so the changes or updates you see in your SEO reports should be viewed broadly. They are meant to guide web admins and site owners on improving their sites to achieve a better rank on Google. Site owners should generally pay attention to the significant algorithm updates and the core ranking factors they are refining. 

4 Things to Do After an Algorithm Update 

To avoid a drop in rankings, all you have to do is pay attention, anticipate the algorithm update’s arrival, take note of your rank before and after the update is complete, and adjust accordingly. Here are four things to do after an algorithm update. 

1. Determine if the Update Has Affected Your Rankings

After any algorithm update, it’s important to check your website and ensure it is optimized for the recent update. Your business won’t be able to survive if you don’t have a website that can perform well in search results. There are many tools you can use to measure your website’s SEO performance, but we recommend hiring an SEO expert to help. It will save you time and headaches in the long run.

2: Research What is Being Said About the Update

Google generally does not share extensive details about its updates, but they usually communicate the core ranking factors they focus on. They may also offer general guidance for web admins in their Search Central blog.

If you’re new to paying attention to updates and their impacts, follow members of the SEO community who share insights and analyses on how updates impact their network of sites or publishers. 

This research process is essential because it can help you understand whether SEO experts and digital marketers are seeing the same patterns in their data as a result of the update.

3. Identify How Your Ranking Could Be Affected

Whether you’re looking to correct a problem or capitalize on a favorable trend, making informed decisions based on your data is crucial. Look closely at all your data and leverage what you can of it to inform strategic decisions that will improve your website performance and ability to convert.

Google has more than 200 ranking factors it relies on when promoting web pages, which means a lot of possible culprits of declining keyword rankings. Thankfully, Google’s ranking factors can all be simplified into a few core areas: content, authority, technical, and business success.

Google has always focused on improving the experience for users searching for content and services online. Every search result must be as relevant as possible to the query that was entered by that user. To do this, Google needs to identify quality content — pages that users will want to engage with and share with others through social media channels. In other words, good SEO means building great websites that give users what they want when they need it most.

4. Improve the Quality Signals Across All Your Web Pages

The quality signals across your site can greatly impact the overall ranking of your individual pages. Although some pages might take a bigger hit than others, you’ll likely see general downward trends across all your pages.

Your recovery may require a page-by-page or site-wide approach, depending on the ranking factors.

Always keep your on-page SEO quality in mind. Depending on what you want to achieve, consider expanding the focus of your website’s content and structure. This might include filling empty pages with engaging content, adding related keywords and synonyms, optimizing meta descriptions, creating meta titles that draw users in, and ensuring your keyword strategy is consistent throughout all pages.

The more you focus on improving the signals that communicate quality to Google crawlers in those key areas, the higher your results will rank within Google’s search engine. For content-focused updates, look to see whether your web pages have:

  • Long-form, comprehensive website copy
  • Rich media, images, and videos
  • Relevant internal and external links with contextual anchor text
  • Optimized meta tags, like page titles, headings, and meta descriptions
  • Employ other on-page SEO best practices

Final Thoughts on Algorithm Updates

With new algorithm updates, it can be challenging to maintain existing websites, or find all their weaknesses. On the bright side, these updates have a way of showing us where our websites could use some work.

Site owners should always aim to provide their users with the best experience possible, whether via high-quality website or blog post. And just like Google, websites should constantly strive to improve.

Why Agency Partner? 

Agency Partner Interactive is an award-winning digital marketing agency that helps businesses attract valuable customers, drive sales, increase leads, and more. See why we are named one of the Best US-Based SEO Agencies of 2022 by scheduling your free consultation today.

SMS_marketing

What is SMS Marketing? The Ultimate Guide

Expert Tips For What is SMS Marketing? The Ultimate Guide

SMS marketing is a tool that allows brands to reach their target audiences with personalized text messages. These messages can be used to capture leads, keep customers engaged and up to date on the latest news and offers, and even provide customer service assistance by allowing them to contact companies directly through text message. When strategically deployed, SMS marketing can be highly effective.

Types of SMS Marketing

SMS marketing is one of the most inexpensive and direct methods to connect with your customers. It’s a great way to let people know what you have going on, whether it be an upcoming event or sale or just scheduling maintenance. The range of options can include notifications, reminders, questionnaires and surveys, invitations, and more.

How Does Text Marketing Work?

Text marketing is easy to use and allows you to track your campaign’s performance and effectiveness. It is also an alternative to email marketing, where users might be hesitant to open an email they don’t recognize but are more willing to open and engage with a text message that comes in through their phone.

Why Choose SMS marketing?

SMS marketing is fast and engaging. On average, consumers take only 90 seconds to respond to a text message. With the ability to create personalized messages for your customers and prospects – it’s just one more way you can communicate with them.

The stats say it all. SMS marketing is a highly personalized medium and delivers far higher engagement rates than email or any other digital tactic. Furthermore, there are no technological barriers to entry: everyone can text!

Avoids SPAM Filters

Go ahead and open your inbox and look at your promotions folder. There’s a good chance you’ve never opened this before or do so rarely. Many emails in this folder include coupons and shopping offers, which most people aren’t really interested in.

With text message marketing, you see the difference. 49.7% of emails are SPAM. Smart email platforms like Gmail are turned into this and file promotional material for you, never to be seen again.

Now consider your text message inbox on your mobile device. You have one folder, and there is no SPAM filter, so every single message you receive has the undeniable urge to open and read immediately.

SMS Marketing Strategies

SMS marketing is a great way to reach consumers, particularly those on their smartphones all day. With a few creative SMS marketing strategies, you can connect with customers and make your brand stand out from the crowd.

Welcome New Subscribers

When new subscribers join your SMS marketing campaign, send them a welcome message to help them understand what they have subscribed to. This is also a great way to immediately engage with customers who are on the fence about your business and encourage them to give you a try.

Announce New Product Releases

If you’re always on the cutting edge of your industry, keep your customers updated via text. Announcing new product releases is an excellent use of SMS advertising that lets you inform customers and boost hype around launching something new. Existing customers often like to hear about new products because it refreshes their interest in your brand.

Drive traffic to your website or online store by adding a call-to-action link in your SMS campaign. Customers will see a hyperlinked text message and can land directly on the page where they can purchase the product or make a booking.

Follow Up on Abandoned Shopping Carts

SMS marketing can help you recover some of that lost revenue by sending shopping cart abandonment messages to customers who have left items in their online shopping carts. It’s a simple way to remind them of the products they left in their basket and what they’ll get if they go ahead and complete their purchase.

Collect Customer Feedback

SMS surveys are a great way to collect customer feedback. You can ask for a rating and encourage customers to leave comments on products, services, and other aspects of your business. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Or ask a customer to reply to your text with a rating from one to five, then follow up with any customers who give a low rating to find out what you can improve.

With the help of Agency Partner’s SMS marketers, you can grow your business by attracting valuable customers and increasing customer retention. We are an industry-leading SMS marketing agency with a proven track record of helping businesses build their brand, generate leads, and drive sales. Contact us today for a free consultation!

Social_media_for_small_business

How Social Media can Positively Impact Your Small Business

Expert Tips For How Social Media can Positively Impact Your Small Business

Social media is a great way to network, connect and market your small business. It can help you solve issues that you may have with customers before they arise and give you the ability to listen to your customers feedback. All of these things can add up to improving the customer experience.

What is the Impact of Social Media on Businesses?

More than 4.5 billion people use the internet worldwide, which has become a great opportunity for businesses to advertise their products and services globally. From social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to apps like WhatsApp, Tango and Viber, the concept of digital marketing is trending nowadays. The importance of social media networks can’t be ignored as with the help of these online platforms one can directly interact with customers for business promotions or even for sales purposes. But before you dive too quickly into using them, you first need to understand that how much impact do these amazing channels really have on your business.

Brand loyalty

Brand loyalty is a state where the customers have complete faith in the brand, and they purchase the product or service without any persuasion. Brand loyalty faces a lot of challenges from rivals and substitutes. The level of awareness about a brand among people also plays an important role in brand loyalty. Loyalty means repeat purchases, more spending, stickiness to the product/brand, etc. Brand loyalty can be either emotional or rational based.

Learn more about your customers

You can use social media to get a detailed understanding of your customers and their purchasing habits. This information can help you make smarter business decisions, improve product development, and build more valuable relationships with your customers.

Easy communication

When it comes to consumer brands and customer interaction, things have changed. In the past, you had to wait until the company set up an event showcasing their new products and line. This happened maybe once or twice a year. Nowadays, companies are more proactive in interacting with consumers on a regular basis — through social media channels. Customers can connect with brands directly and ask questions about their products.

Increased customer power

Today, businesses are seeing a shift in their relationships with customers. And no, it has nothing to do with Millennials and the younger generations! Over time, social media has allowed a voice to people who previously didn’t have one. Because of this power shift, businesses now seem to be at the behest of their clients and fans. But rather than fear this change of events, businesses should embrace the influence their clients have. Businesses should capitalize on this connection and work towards bringing in more customers and creating more loyal ones.

Attract bigger audience

Social media marketing is a cost-effective and highly targeted way to build your brand presence. Just like traditional media, social media creates a bigger reach of your company in the digital space. Engaging with your audience through promotional posts on social networking sites, direct messages, and even through comments & replies turns the platform into a source of self-promotion for many businesses.

Creates word of mouth

Word of mouth is powerful. And now with social media, word of mouth is instant. Almost 80% of consumers would trust an online review as much as personal recommendations.

Reducing marketing and promotional costs

Social media marketing (SMM) is a kind of internet marketing which involves use of social media sites, blogs and online videos to promote or market a product or business service. It goes through a promotional campaign which shows your products and services, the benefits they provide and the likes.

Reporting and analytics

With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. This provides a clear picture of how your campaigns are working, giving you actionable insights into which ones are going to deliver results for you.

Humanize your brand

One of the greatest benefits for businesses of using social media is the ability to create real human connections. For example, communicating with customers via Twitter allows you to have fun and build relationships with individuals – all while improving customer service, driving sales and increasing brand awareness.

Impact of social media marketing on small business

Social media marketing is a great way for small businesses to reach out to their target audience and generate leads. With the increasing number of social media platforms on the internet, it has become easier for small businesses to market their products in different ways.

The biggest advantage of social media marketing is that it allows small businesses to be more personal with their customers than ever before.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow you to interact with your customers directly by replying to comments or asking them questions. Social networks also give you an opportunity to share photos, videos and links related to your business which can help you build trust among potential customers who may not know much about your business yet but would like to learn more about it through these posts.

Are you looking to optimize your business with an award-winning social media management agency that can help drive leads, build brand awareness, and attract valuable customers? Maybe you just have some basic questions about digital marketing! Contact us today to get started.

 

Top Web Development Agency - Agency Partner - Texas - DesignRush Award 2022

Agency Partner Interactive Ranked As Top Web Development Agency to Hire in 2022

 

DALLAS — September 3, 2022 — Agency Partner Interactive has been recognized as a Top Web Development Agency to Hire in 2022 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The company released its second quarterly list of the top web development companies to hire for websites that make good impressions and attract potential clients.

The DesignRush platform lists over 9,300 web design and web development agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our web development agency to be recognized for our work to help businesses design and development impactful eCommerce and business websites. This honorable mention is notable to us, acknowledging that we are in a hyper competitive market with other international digital agencies,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive is headquartered in Dallas, Texas, where it has continued to grow its presence in Texas and North America. Serving over 500 businesses, the Agency Partner team has focused on hiring subject matter experts and digital account managers to improve its quality of service on both the web development and digital marketing sides of the agency. Despite the occasional growing pains, the Agency Partner has maintained a stellar 5.0 out of five stars on the Clutch.co and Google My Business review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

semantic_search

What is Semantic Search and Why is it Important for SEO?

Expert Tips For What is Semantic Search and Why is it Important for SEO?

The evolution of search engine technology goes beyond backlinks and includes as many keywords as possible. The focus is now shifting toward understanding the intent, behavior, and context behind those keywords. When we understand what the keywords mean, provide rich information that contextualizes those keywords, and discern the user’s intent, we can better understand consumer behavior. The key to working effectively and efficiently in the knowledge economy lies in semantic search. In this blog post, we’ll dive into what semantic search is and why it’s important for the new age of SEO. 

Semantic Understanding 

Semantics is a branch of logic and linguistics referring to the study of reference, meaning, or truth. Applying this discipline to SEO translates to a better understanding of consumer intent and behavior and provides rich information that contextualizes the meaning of keywords. Semantic search looks to understand the natural language the way a human would but is facilitated by machine learning and AI technologies.  

In order to rank high on Google, your website needs to use semantic search engine optimization techniques. Semantic search is the understanding of intent, behavior, and context behind search engine optimization (SEO) keywords. In order to generate the most accurate SERP (Search Engine Results Page), Google must understand the relationship between words and the context in which they are being used. 

Why is it Important? 

The implementation of Google algorithms has directly impacted SEO and facilitated a shift to adopting new best practices and techniques. Before semantic search engines were fully realized, content created for SEO purposes had to be designed around specific keyword-to-word-count ratios. Today, the emphasis is on the relevance of content and how accurately it reflects the way people naturally use language.  

The rise of voice search plays a significant role in the evolution of semantic search. Mobile voice commands are now commonplace and optimizing for this type of search is immensely different from traditional SEO as the results must immediately get to the point and keep the content much more conversational. A firm understanding of language, context, and behavior is vital to achieving this. 

People often say things and search for things in different ways, languages, and tones. Search queries can also be vague in nature. Google semantic search can distinguish between distinct entities and interpret the searcher’s intent based on factors like the user’s search history, location, global search history, and spelling variations. All of these aspects help Google provide a better user experience by delivering quality information and surfacing the most relevant content results. 

Keyword Search vs Semantic Search 

Keyword search satisfies the basic needs of a search query, but it has its limitations. They are extremely literal in the sense that the search engine finds terms wherever they appear, even if the words are used in a larger phrase or different context.  

Today, the way people search for things is often ambiguous. Semantic search takes into consideration the user’s intent to uncover the contextual meaning behind those terms and pushes beyond the boundaries of Google’s collective base of knowledge to surface the information and concepts that haven’t been explicitly written into the query. Semantic technology decrypts concepts and meaning by associating search inputs with clarifying terms, like related synonyms that have been integrated into the system. Semantic enrichment helps users find new ideas and concepts by tagging unstructured text with information about its meaning. To differentiate concepts, semantic technology references vocabularies containing all known terms for the same thing or its synonyms connects these entities to each other in hierarchical relationships, and employs algorithms to analyze the content within which those terms appear. Latent coding automatically enriches the search query and provides better, more relevant information rather than simply including the specific words searched amongst a multitude of contexts. 

Conclusion 

Even with Google’s advanced algorithm, it still isn’t smart enough to gather meaning or understanding by itself. You must optimize your site to help Google understand your content and present it to your target audience. Semantic keywords, link building, structured data, and analysis are some of the most important tools needed for business growth in the era of digitalization. 

Agency Partner Interactive is the top SEO agency to optimize your website and help your business rank #1 on Google. Our digital marketing experts have the skills to effectively utilize tools like Google semantic search and semantic keywords to accelerate the growth of your business. Contact us today to get started!

PPC_management_agencies

How Much Should Working with a PPC Agency Cost?

Expert Tips For How Much Should Working with a PPC Agency Cost?

If you’re in the market for PPC (pay-per-click ads) services, you may be wondering how much you should expect to pay. Pricing can vary widely among PPC advertising companies, so it’s important to know what to look for when choosing one. In this article, we’ll look at the rates that PPC management agencies typically charge as well as some factors that can affect the cost of their services. So, whether you’re just starting out with paid search advertising or looking for a new agency partner, read on to learn more!

What’s the Cost of Hiring a PPC Management Agency?

A quick Google search on how much you should pay for PPC management services will reveal a wide range of articles with conflicting advice about what’s “normal” or “average” when it comes to agency pricing. You’ll find that PPC Agencies will charge anywhere from $250 to $5,000+ per month. When you see numbers at $250 to $300, it’s often too good to be true. On average, that buys you about two hours a month for any agency. Will you be getting the best results possible when someone is looking at your account for roughly half an hour a week? How much can that agency do strategically for you to maximize your ad spend?

What’s a Realistic Expectation for PPC Management Pricing?

If you’re looking for an agency that can actually drive revenue and deliver the best results, you should expect your PPC management costs and ad spend costs to be about the same. If you’re spending $2,000 a month on ad spend and you want to see deliverable results with Google Ads, you can expect to pay an additional $1,000 to $1,500 to a PPC agency.  

That figure may seem like a lot, but realistically, that’s what you’ll need to be looking for when pricing agencies. This number allows an agency to really dive in and spend time with your account. They need to be constantly optimizing and figuring out innovative ideas for improvement. As your ad spend goes up when spending money across multiple campaigns, so should your agency spend.

Why do I have to spend more with a PPC agency just because my ad spend goes up?

You could spend less or go with cheaper agencies while still seeing some results month over month, but in order to scale the results of your ad spend, you need an agency that spends more time in your account for at least 1 to 2 hours per week at a minimum. With more money being spent on Google Ads, the agency will have to keep track of more keywords and run more campaigns. 

Are the Returns Really Worth the Investment?

With the right agency and strategy, 100%.

At Agency Partner Interactive, we have a client that spends roughly $15,000 per month on both ads spend and PPC management fees. They see a return of close to $250,000 on that investment. This is only possible when you properly invest in a dedicated digital marketing agency. This empowers them to spend more time analyzing your audiences, campaign performances, and more. If you’re only buying the agency 30 minutes a week to spend on your account, it’s impossible to achieve that level of return.

How Do I Make Sure I’m Getting the Most Out of the PPC Agency?

The absolute best way to ensure you’re maximizing your ROI (return on investment) is through communication. Constant communication with your PPC agency allows you to discover what is and is not working so that they can adjust their strategy as soon as possible. If you’re not communicating often and clearly with your PPC agency about what qualified leads look like or whether their Google Ad campaigns are actually delivering qualified leads, you’ll be in for a world of trouble.

What sort of trouble?

If your PPC agency partner is driving a ton of leads for you only to find out later that most of those leads are spam, you aren’t giving the PPC agency a chance to fix these issues. The earlier you can provide feedback on the results you’re seeing, the earlier your PPC agency can solve potential problems and save you money.

What Should I Expect When First Starting Out with a PPC Agency?

You should anticipate a learning curve, especially during the beginning of your relationship with your PPC agency. It’s critical to be aligned and vocal about what you are and aren’t seeing. This way, you and your PPC agency will be constantly working toward achieving better results together.

Start with a smaller budget during the preliminary stages. After you’ve proven your concept through testing and refining your audience and campaigns, you will have gathered the data to inform your decisions before you start investing heavily.

Why Agency Partner Interactive?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our PPC bid and budget management services. Our PPC and data science teams can adjust search campaigns in competitive markets up to 48 times in over 24 hours. Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. API knows that every penny spent is an investment to produce a return, and our transparent communication and fair pricing will keep you in the loop every step of the way. Ready to optimize your business with an award-winning PPC Agency? Contact us today to get started!

nfts_digital_marketing

NFTs and Digital Marketing: What You Need to Know

Expert Tips For NFTs and Digital Marketing: What You Need to Know

As the world of blockchain continues to grow and the metaverse gains more traction, so too does the use of NFTs. These unique digital assets are popping up in a variety of industries, and one area where they are seeing particular success is in digital marketing. This blog post will explore how NFTs are being used in digital marketing strategies and how to promote your NFT. Read on for more!

What is an NFT?

NFTs are non-fungible tokens that are 100% unique. Think of them as certificates of ownership that exist on the blockchain. They’re created when a digital file is minted, such as an image, video, or GIF. This means that these digital assets have a certificate of ownership, and originality is generated by cryptocurrency and sold or granted to a new owner.

What Are the Benefits of NFTs?

Since digital media is easily replicated, it’s often a victim of brand theft. Providing ownership of an NFT transaction in the blockchain is undeniable proof that you own this piece of media and that it cannot be replicated. These digital assets offer a number of advantages that make them perfect for use in digital marketing strategies. For one, NFTs are unique and can’t be duplicated, making them ideal for marketers to create powerful brand identities and engage with customers. Additionally, the location of all data in the blockchain is recorded in a decentralized, public ledger, offering full transparency for customers to see how their data is being used and shared. Sharing data via blockchain is a way for brands to build trust with customers who are afraid of their data being exploited in other transactions and lengthy permission agreements.

NFTs and the Metaverse?

For brands, NFTs can generate brand value and loyalty in several ways, like using them as virtual souvenirs and making them more personally significant to the customer. Digital marketers will start exploring branding opportunities in the metaverse as an exciting new way to engage with customers. This is a chance to rethink virtual experiences and find better ways to do what we’ve been trying to do in the real world, such as building a community among customers, experiencing physical goods in a virtual space, understanding consumer behavior, and enhancing personalized services. When promoting an NFT, It’s important to have a clear marketing strategy. Since there are a million directions brands could go, those that enhance the total experience of the metaverse and know the differences of how traditional marketing in the physical world may not translate into the virtual one will be able to pull ahead. Virtual marketing strategies must be interconnected with physical ones to create the most impact.

How to Promote Your NFT

It’s all about generating value when thinking about how to market your NFT. The best way to do this is by offering something truly unique, such as a one-of-a-kind digital experience or access to exclusive content that can’t be found anywhere else. You can also create an NFT community where customers can connect with one another and share their love for your brand. This is a great way to build brand loyalty and create lasting relationships that turn your customers into life-long clients. As another way to promote an NFT, digital marketers will start exploring the branding opportunities within the metaverse as another way to deliver an engaging, less invasive experience than the current marketing landscape to gain the greatest impact.

Are you ready to jump into the exciting world of NFT marketing? If so, get in touch with our team of digital marketing experts at Agency Partner Interactive today. We’ll personalize our approach to best benefit your unique brand and help you create a powerful NFT marketing strategy that will help you engage with customers and promote your brand like never before. API is the premier digital marketing agency that produces real results. Contact us now, and let’s get started!

SEO Budget Calculator - Agency Partner Interactive

SEO Cost – How Businesses Budget for SEO Services

Creating a Budget For SEO

SEO Marketing Insights from Agency Partner

One thing we hear all the time is: How much does SEO cost? How much should I budget for SEO Marketing Services

As digital marketers, we hear that question and our brains start to think about SEO strategy and everything that goes into getting more organic searches for business owners. Immediately, our SEO specialists consider everything from potential website performance needs, competitor research, on-page SEO optimization, link-building strategies, local SEO, and more as it relates to your goals.

Oh, and let’s not leave out considerations for the fact that there are different SEO pricing models, depending on whether you are looking for a one-time optimization or if you’re truly looking to play the long game and dominate your industry. Depending on what you need, you will likely consider fixed pricing versus monthly retainers that support technical SEO efforts, the cost of content marketing that helps you rank on Page 1 for new keywords, and routine analytics meetings with your SEO consultant.

Those are just a few things we think about. Other questions may include:

  • How long has your web domain been around? What about other websites that compete for the same keywords?
  • How much organic traffic are we currently seeing in Google Analytics and what are the referral sources?
  • Is the site ranking just for branded keywords, or are more competitive keywords resulting in impressions and clicks?
  • What does the Google Search Console say of impressions and clicks to your website over time? Is growth stagnant?
  • Is your website currently holding a first page rank for any relevant search terms either locally or nationally?
  • How healthy is your backlink profile relative to the top ranked sites?
  • Are we competing with big brands, local businesses, or personalities?
  • How often do your biggest competitors publish blogs, news articles, and/or new web pages?
  • Can the business support a SEO campaign right now? …or do immediate needs require that this budget be allocated toward a more immediate, albeit less permanent marketing tactic?
  • In Google Analytics, what does the website’s bounce rate look like relative to keywords resulting in clicks to the site?

While these questions are fairly common, the answers to them will vary significantly from one business website to another. Competitiveness and your desire to dominate will factor into what your monthly SEO budget should look like. To generalize, most SEO experts will charge a monthly recurring investment of $2,000 to $10,000+ per month. Yes, that’s a big range!

seo budget
How Much Does SEO Cost? Learn from Texas’ top SEO marketing agency.

A national or international SEO budget in a competitive online market should never be less than $5000 per month. For SEO that seeks to attract local buyers in a not so competitive market, it is possible to kick-off a local SEO campaign in the $500 to $2500 range. Again, depending on competitiveness, your budget will vary significantly. 

To learn more about where that money goes, some things to watch out for when selecting a SEO partner, and when you can expect some ROI from SEO, keep on reading!

What to Expect From An Appropriate SEO Budget

Notably, the value from search engine optimization compounds over time… So unlike PPC on Google Ads, SEO is not how you make a quick buck. SEO is how you build wealth through a business website.

SEO is also kind of like caring for a plant. It requires consistent attention over time and when you stop, your SEO value slowly begins to diminish relative to other competing sites on the web. This is because Google’s search algorithm changes constantly. So as you consider your SEO budget, be mindful of the fact that an adequate SEO effort is something that should be a monthly recurring undertaking for the life of your business or website.

SEO, when content driven, ensures that whenever someone is searching for answers to any question that is relevant to your business, your brand is front and center every time. Businesses love SEO because of how the economics of it play out relative to other sales and marketing activities. If you consider an investment over 12 months, notice how the monthly expense stays mostly flat in the graph below. Also take note of what the additional revenue line is doing… strong revenue growth.
how long does SEO take
In this example, we are looking at a Texas based, B2B medical supplies company with a monthly SEO budget of $8,500. At the 7th month of this campaign, things started to get exciting because this company’s website began to rank on Page 1 of Google for some its most commercially valuable keywords. At the close of the year and following a 12 month SEO investment of $102,000, this family business counted just under $1 million in additional revenue and a massive ROI. The break-down is as follows:

  • Total SEO Budget: $102,000
  • Total New Revenue: $992,742
  • 12 month SEO ROI: $890,742

Unlike this company’s SEO campaign, if you look at their Google Ads marketing performance, new revenue is positively correlated to their monthly ad budget. So as logic would have it, more budget equates to more revenue just as less budget equates to less sales. In this case, the client was competing in a market with a fairly expensive cost per click and PPC was never their most desired source of new business. PPC helped them serve some immediate needs while they worked to establish their SEO game.

Google Ads Campaign Over Time

To reiterate, this is a big reason that business owners love the economics of an expertly crafted SEO campaign versus other marketing channels. SEO is part of a long-term, industry dominating digital marketing strategy. A basic SEO campaign typically takes anywhere from 8 to 16 months before a mostly static, consistent monthly investment begins to generate a noticeable ROI. For some industries and markets, like SEO for family law, return on investment may feel exponential once your average page rank starts to hold search engine positions 1 through 3.

Ways to Allocate Your SEO Marketing Budget

There are different ways to allocate your SEO budget and get the work done. You may consider augmenting your existing marketing team to fill any gaps in expertise, hiring an outside agency that happens to be an expert, or you may try the DIY route. Generally speaking, these are the various ways to allocate your SEO marketing dollars:

  • Hiring an in-house SEO team of 4 to 8 people
    • Your SEO team should consist of:
  • Hiring a team of SEO freelancers with a budget of $70 to $190 per hour, per person
  • Hiring an in-house marketing manager or marketing project manager that can manage a team of SEO freelancers.
    • Depending on experience, expect to budget anywhere from $50,000 to $125,000 per year for this person. You get what you pay for!
      • Don’t forget to add the cost of your freelancers to this. They will most likely charge a price per word or a flat monthly fee for a set amount of deliverables.
  • Hiring a SEO agency at $90 to $250 per hour depending on the agency’s bill rate

Small consultancies and startups may easily feel overwhelmed by all of this and most will never have a starting SEO budget of $8500 per month…. but the fact is that there is a way to start small and grow your SEO strength in an effective, strategic way.

Many small to medium sized companies, including law firms and health practices, tend to hire marketing agencies because they are able to gain access to certified, experienced experts that would otherwise be out of reach. Most agencies will offer a full suite, white glove service that functions much like an outside marketing and technology department. Enterprises will almost always utilize their in-house teams for SEO however it is common for them to hire agencies for occasional marketing tests or simply to get some fresh ideas on the whiteboard.

Across all budgets, the common key to success is a commitment to consistent, scheduled content production over an indefinite period of time.

Why $100 Per Month Is NOT The Real Cost of Cheap SEO

Affordable SEO does exist, however there is such a thing as “cheap” or bad SEO… Bad SEO is exactly what it sounds like. It’s wholly inadequate and far too many companies fall into this trap. A lot of this stems down to the fact that less than half of small businesses have a SEO budget of any kind. Of the businesses that do have a SEO budget, a survey indicates that 71% of small businesses budget for only $1 to $99 per month for their SEO. I mean… you get what pay for. $99 is literally nothing and you will almost certainly measure some negative ROI from this.

Most often, this is due to a lack of education wherein business owners are sold by the agency with the cheapest proposal rather than the one with the highest value. This happens ALL the time. Don’t be a sucker.

Unfortunately, SEO spammers know that most business owners have no idea how SEO works.

This is why they exploit businesses every day by sending spam email with promises that you can get on Page One of Google for only $99. Because most business owners assume that SEO is a basic commodity, similar to getting gas at the pump, many opt to invest in the cheapest option. After several months, they may realize that there is “no strategy” and/or no ROI and will opt to end the campaign to either find another vendor or do nothing at all.

The way this often plays out is like this:

  • Company contacts 2 to 4 agencies for SEO quotes
  • Some agencies respond with general, templates proposals, almost immediately. Others may ask some basic business questions.
  • Company considers several proposals. Often, these are reviewed by several stakeholders that really do not understand what SEO is.
  • Company may reach out to the final 1-2 agencies with follow up questions.
  • Company opts for the cheapest or second to cheapest SEO marketing proposal.
  • Company cancels SEO arrangement after several months.
  • Either immediately or several months later, Company may opt to work with a different SEO Agency or does not invest in any SEO.

This scenario plays out daily. In the end, a lot of time has been wasted, a little money has been burned, and the business hasn’t really achieved its goals. But worse can happen….

Some of the collateral damage from cheap SEO may far outweigh any money that may have been (under) invested to begin with.

There are a ton of LinkedIn and Facebook groups for digital marketers. In some of these forums, you’ll observe extremely elementary questions from people posing as experts. Some of these questions may be so basic as: “I just scored a SEO client and he wants to rank for ‘keyword X’ so how do I do that?”
Facebook SEO Group
There are also a ton of online resources that provide free or low cost SEO tools for rookies that want to pose as SEO experts. In most cases, rookie marketers will rely on their personality and salesmanship to “score a client” and then figure out the SEO part after the sale. This is something to fear as the effects of black hat SEO may be permanent in some cases and in others, they may be very difficult to bounce back from. Things to watch out for include:

  • Utilization of link schemes such a private blog networks (PBNs)
  • Unnatural, purchased backlinks that may or may not be relevant to your industry
  • Keyword stuffing and hidden text on your web pages.
  • Zero requests for a content calendar and weekly recurring blog posts

The single most damaging thing a SEO rookie may lead you toward is a Google penalty. The effects of a penalty from Google can be absolutely devastating and you should expect a huge loss of organic search visibility, clicks to your website, and revenue. There are ways to bounce back from this, but it takes a lot of investment to do so.

DIY Stuff: Start Your SEO Budget By Collecting Some Basic Information

To truly understand where you need to go, it is important that you fully understand where you are today. There are a few ways to do this and the most simple is to ensure that your technology team has been instructed to check your website for some technical best practices. Once you have ensured that some foundational things have been fully accounted for, you also will want to glance at your competitors and see what things look like on their side of the fence. We have found that some of the most powerful SEO strategies start with a basic SWOT analysis.

Compare Your Website’s SEO Grade versus Your Competitor’s

Use comparative data to create your roadmap for success.

This is something that your in-house digital marketer should be doing already: Take 90 seconds and get your Competitive SEO Report Card score to see where you stand. When doing so, be sure to enter the domain of your single biggest competitor, and enter a super common, non-branded word that a customer would search for when looking for the product/services you sell.

  • Competitive SEO Report Card (scroll down to “Begin Your Free SEO Analysis”)

Ensure That These 3 Fundamental Elements are In Place

Does your site adequately address demands around Mobile Friendliness and Site Speed?

As a best practice, your marketing team should be demanding a routine weekly or monthly audit of your website’s mobile friendliness and site speed. Because a majority of web searches start with a mobile browser, Google wants to ensure a fantastic mobile experience in its search results. So know where you stand and ensure that your site is up to the mark by leveraging these two free tools.

Make certain that your site is defaulting to HTTPS when opening pages.

Google has adopted a strict position on information security. Whether or not a website leverages HTTP versus HTTPS is a Google ranking signal. This means that Google will view a domain that opens in HTTPS more favorably than one that opens in HTTP. To open your website securely you must have an active SSL certificate associated with your web host. To see whether or not your site has an active SSL certificate in place, simply open your website and see what the browser bar tells you. Do you see HTTP or HTTPS next to your web address?

https as a ranking signal for SEO
By leveraging HTTPS, you are telling your visitors that you value their privacy and taking a step to help prevent third parties from eavesdropping on a conversation between your website and your web visitor. This is especially important for any web forms that may ask for personal, financial, or other information. If you choose not to have your website default to loading secured HTTPS sessions, Chrome and other browsers will go so far as to inform users that your site may be compromised and unsafe to access.

SSL for SEO

So before any actual SEO work begins, consult with your technology team and ensure that you have your bases covered as things pertain to Speed, Mobile Friendliness, and Site Security.

If you are starting from scratch and have never optimized your site for speed, security, and mobility, expect to pay anywhere from $300 to $3000 for the first effort.

Once you have covered those three essentials, you are almost ready to call in your SEO experts. Be sure to discuss maintenance of these items with your technology team and inquire about a monthly and annual budget for this routine work effort. Once you get past the first big optimization, your monthly maintenance budget should be fairly minuscule. If you have any questions about that, please feel free to contact us directly by clicking here: Ask Us About Speed, Security, or Mobile Friendliness.

Have a Clear Understanding of Your Business Goals

Now that we have accounted for the basic technological leg work that goes into creating a solid SEO foundation, we can start building. But just what exactly are we needing to build? To answer this question, start by writing down what your business goals and objectives are.

  • On paper, define what sort of ROI you expect and need from your SEO campaign. Is it leads, sales, retention?
  • Discuss your goals with other stakeholders and create a realistic, “rigidly flexible” SEO budget as a conversation starter.

Put On Your “Spy vs. Spy” Hat

In a nutshell, it is time to compare your website against your industry’s top ranking sites. This helps you understand what tactics your biggest competitors are employing. In many ways, it should be your goal to match, and then one up whatever it is they are doing. To put this as simply as possible, do the following:

  • Compare your blog versus their’s — how regularly do they publish new content?
    • Does their content add value?
    • What is the approximate word count of their average post?
  • Does your competitor seem to leverage press releases?
  • Are there any special sections on their site like FAQs or location specific landing pages?
  • Does their site have a landing page that is uniquely tailored to each product/service line?

Take note of your findings and be prepared to discuss all of this information with your internal stakeholders. Also, be ready to share this with your agency partner and know that the more candid you are, the more able your SEO expert will be to devise a competition crushing strategy.

Sum It All Up And Share Your New SEO Budget

By now, you know that you need to allocate some of your marketing budget to the following, tangible deliverables:

  • Site Speed Optimization performed by your web team
  • Mobile Friendliness update performed by your web team
  • SSL certificate performed by your web team

At a range of $300 to $3000 for this first overhaul, these are fairly inexpensive optimizations. Once you’re past the first optimization, you should make a plan to revisit these items at least once a month.

With the foundational tech needs accounted for, you also know that you need to allocate part of your monthly SEO budget toward:

  • On-page optimization performed by your digital marketing team
  • Off-page optimization performed by your digital marketing team

Expect to pay your in-house team or agency partner anywhere from $1500 to $2500 per month for really good, US based SEO optimization. This should include the cost of monthly analytics and reporting, keyword targeting, strategy, and updates to your meta-titles, tags, and descriptions. Also, know that this alone is not enough to help you grow and dominate your market.

The next big variable, and often the most costly, is the key ingredient that actually helps you retain your favorable position and rank for new, relevant keywords:

  • Weekly, recurring SEO Content production performed by your digital marketing team

To determine what your content needs are, this is where you refer back to your marketing intelligence. If your competitor is posting a new blog every day at 500 words each, at a bare minimum you should be doing that as well. It is best to curate a writer that is a subject matter expert on your topic or at least familiar with your industry.

To help you do the math on this one, assume that your content will cost anywhere from $0.15 to $1.50 per word. The range is fairly expansive because some writers are much more valuable than others. There are a lot of people that will claim to be content writers but there is a huge difference in style, expertise, and process. Super cheap writing tends to be spun content and it is not suitable for 99% of business websites. If your subject matter requires unique expertise, it is possible to pay as much as $1 to $2 per word.

If it’s super specialized content that you’re after, well… yes, you guessed it: that price per word just keeps going up. Remember, you get what you pay for! 

Know that the perfect SEO strategy may or may not conform to your early budget expectations but even a small SEO scope can prove to be valuable… so start with Local SEO and the basics of on-page SEO services! If in fact your site requires a lot more investment than anticipated, discuss what can be done to stretch every investment dollar and whether or not some tactics may be phased into your SEO campaign over time.

As a Leader, Educate Yourself and Make an Informed Decision

Combined with our own data, this information has been aggregated by surveying top SEO agencies and world renowned SEO authorities.  If you’re looking to firmly control your market and aggressively grow your market share, a content driven, expertly crafted SEO strategy may be for you. As long as you understand that this is not about making a quick buck, with some patience and equal commitment to a full campaign, SEO can be one of your most reliable performers when it comes to lead generation.

Additionally, the best SEO tends to positively impact your other marketing channels so don’t take this budget decision lightly. For example, if you are running a Google Ads campaign, it will lower your cost per click by improving your Google relevancy score. This means that for the same PPC budget, you end up winning more clicks and impressions.

Also, effective SEO allows you to build a valuable content library that will establish your brand as a thought leader. This content helps your customers make purchase decisions and it gives your sales team a more valuable reason for reaching out to sales prospects. No one likes the “check-in” or “follow-up” email so lead with value and share a new blog with your prospect.

By now, hopefully you understand that search engine optimization is a process of improving the visibility and ranking of a website on search engines. Proper SEO can help a website attract more organic traffic, which can lead to increased sales and brand awareness. While there is no set cost for SEO services, most businesses should expect to budget between $500 and $5,000 per month for SEO. The actual SEO cost will depend on factors such as the size of the business, the competitiveness of the industry, and the desired results. Businesses that commit to a long-term SEO strategy and invest in the full suite of SEO services are more likely to see a return on their investment. For this reason, it is important to partner with an experienced SEO company that can develop a custom SEO plan for your business.

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

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social_media_management

10 Signs It’s Time to Finally Hire a Social Media Manager

Expert Tips For 10 Signs It’s Time to Finally Hire a Social Media Manager

If you’re a small business owner, an entrepreneur, or a CEO of a start-up, you might have limitations for human resources and funds. As a result, one person may have to deal with a range of tasks in multiple departments while also implementing creative solutions to fit your budget. Regardless of the size of your business, a critical aspect of running a successful company is establishing a robust online presence. In this blog post, we’ll highlight 10 signs telling you it’s time to hire an expert to take over your social media marketing.

What is a Social Media Manager?

A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

10 Reasons Why You Should Hire a Social Media Manager You’re Busy

Running an organization isn’t easy! There are countless things that require your attention and it’s hard to dedicate time for anything new. The key to running a successful and sustainable business is task delegation. Having an expert devoted to a crucial part of your workload allows you both to do what you do best while sharing a common goal. By hiring a social media manager, you can shave off a few hours from your schedule each week without breaking the bank.

You Lack the Right Tools

The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.

Little To No Progress

All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.

No Updates in Real-Time

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication.

Other Revenue Sources Are Being Neglected

Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

You Aren’t Sure Which Social Media Channel Works Best for You

Facebook, Twitter, Tik Tok, Instagram, and LinkedIn are indeed major platforms for social media marketing, but they’re not the only ones that matter. The list of emerging social media channels that can be useful for small businesses grows and changes with each year. If you’re just starting out, you can run the risk of spreading your resources too thin by targeting several channels. It’s more cost-effective to focus on a few key channels, but knowing which ones work best for your business can be difficult. If you lack the experience or time to assess social media channels and decide which would be the most relevant and impactful for your business, you should consider hiring a social media manager.

You’re Looking to Keep Up with Trends

As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities.

You Aren’t Able to Commit to Consistency for Each Channel

How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action.

Low Engagement

Communication is one of the main reasons why consumers love interacting with their favorite brands on social media. They’re able to chat, DM, or comment with brand ambassadors to ask questions or learn more about the company’s culture. If you’re busy managing other tasks and don’t have the time to reply to messages, you could be losing customers. You need someone who can be present and engaging to keep the conversation going.

You Want to Create a Community Around Your Brand

A robust community gives modern brands an edge that can’t be replicated. Anyone can repost content from a competitor, and guarantee expedited shipping, or drop-ship products, but true social media fandom is unique. Creating a community doesn’t happen by just posting on your social media channel, it’s about engagement, social awareness, and having an open dialogue with your customers. Building a community takes dedication and you need an expert to cultivate it.

Conclusion

Although a new investment can be daunting at first, hiring a dedicated professional to manage your social media marketing and create effective and engaging content will save you time and money, while growing your business exponentially in the long term. If you’re ready to reach global audiences, create lasting relationships with your customers, and develop a loyal fan base, start a conversation with the experts at Agency Partner Interactive today! API offers an array of affordable marketing services, and we’ll customize your social media marketing strategy to accelerate the growth of your business and deliver actual results.

crm_system

Why Your CRM System is Costing You Time and Money

Expert Tips For Why Your CRM System is Costing You Time and Money

A CRM system is a vital part of any small business. It helps you keep track of your customers and their interactions with your company. However, CRMs are complex tools and can be expensive to maintain. If you’re not sure exactly how much you’re spending on CRM maintenance and how cost-effective your system is, we’ll break down some of the fees associated with CRM software and how to choose a CRM system that works best for your company.

What is a CRM System?

CRM is short for customer relationship management. It’s a software system that helps business owners easily track all communications and build relationships with their leads and customers. CRMs replace a multitude of spreadsheets, databases, and apps that most businesses patch together to track customer data and they connect your sales leads with your customers all in one place. They also consolidate all communications (forms, calls, emails, text messages, and meetings). With so many benefits, you may be asking: why shouldn’t I implement a CRM system? The answer: you should, but there are several things to know to streamline your CRM implementation so that it’s doing the most work for you and that you’re not paying for extra features that go unused.

Common Faults of Your CRM system

Most CRMs are set up with reporting, contacts, accounts, opportunities, and leads all under one dashboard. This is too complex and makes it hard to efficiently view and track the information you and your employees need to know. Complexity also means more money. A simple CRM system is much more versatile, and versatility is one of the biggest assets a small team can have.

How Much Does a CRM Cost?

If you’ve ever asked, “how much is this CRM going to cost me?” you probably have never gotten a straightforward answer. This is because they almost never cost face value. The true cost of a CRM implementation is difficult to understand when the process begins. CRM system pricing varies depending on the features and complexity you need, and many CRM platforms charge per user. Enterprise CRMs can cost up to $160 per month. More affordable CRMs can cost $12 per month per user, while still having hidden implementation fees. Although there isn’t a set amount for the total implementation and maintenance of your CRM, we’ll outline some of the transparent fees you’ll be paying at the beginning to give you a more accurate estimate.

Transparent Costs

Subscription costs: the price you pay to have system access. There are a few types of CRM subscriptions, and you will have to decide between cloud CRM and on-premise CRM. Cloud CRM systems are replacing on-premise CRMs because they take less upfront investment and offer more subscription options. If you’re managing sensitive data or need total control over the system, on-premise CRMs might be a better option for you.

Service level costs: your service level cost is determined by 3 factors: plan level (service package you buy from the vendor), volume (number of records, contacts, or data points you can store for a specific price), and add-ons (premium features, integrations, or capabilities you can add).

Cost per user: CRM plans or service levels may only allow for a set number of users per month while other vendors will let you add individual users for a set amount more each month.

Implementation fees: once you’ve decided on your vendor and plan level, it’s time for your CRM roll-out! Vendors offer setup and implementation services and these range in costs depending on the scope of the implementation. This could include building customized dashboards, template creation, consulting services, data migration, contact import, and workflow export/import, to name a few. Doing all of this could cost you a lot of money. Vendors usually don’t tell you how much each of these services costs, making this stage a bit of a grey area. Some range from $1,200 to $5,000, while others come with no fees for services like implementation and migration.

Transparent time: discovery, selection, data preparation, implementation, and training. These time investments correspond to the five stages of the CRM implementation process.

What Do You Need Out of Your CRM System?

Take some time to evaluate exactly what you need your CRM system to do and which features would be most beneficial for your business. The five aspects of CRM discovery are:

List of feature requirements: make a list of what you need to have, what would be nice to have, and what you need each feature to do.

Business requirements: what are some of your problems? Which process feels unorganized and chaotic? Who needs to communicate and what information is being lost?

Non-functional requirements: how fast are you growing? What would a system outage mean for your current system? How sensitive is your customer data?

Functional requirements: what specific things do you need for your business process? What are the use cases? What does your sales and onboarding process look like? Think about these questions from the viewpoint of each team who will be using this tool.

System design: what will different teams need from different dashboards? What information will be shown on each dashboard? How will users interact with it?

The most important part of choosing a CRM system is to ask how much each feature, implementation step, monthly subscription, and cost per user is going to be. If you don’t ask these critical questions, vendors usually won’t tell you. Empower your decision by knowing as much as you can about how much you’ll be spending initially and each month so you can avoid incurring unnecessary costs as much as possible.

Where to Begin?

With so many things to consider, you may need an expert to guide you through what your business needs out of a CRM system and how it should be structured. To speak with a professional, contact Agency Partner Interactive and schedule a consultation today. Our team is dedicated to accelerating the growth of small businesses and we’ll help set you up for success and streamline and manage your CRM system processes so that you can get the most of out your investment.

facebook_marketing

Is Facebook Marketing Still Relevant in 2022?

Expert Tips For Is Facebook Marketing Still Relevant in 2022?

There’s no doubt that Facebook has been one of the most important marketing channels over the last decade. But with changes to the algorithm and increasing competition from other social media networks, is Facebook still as relevant in 2022 as it was in 2012? In this blog post, we’ll discuss whether Facebook is still a valuable marketing tool, its competitors with respect to marketing viability, and how these platforms can help you reach your target audience.

What Happened to Facebook?

In the era of its conception, Facebook was THE social media channel for advertising. With the acquisition of mainstream platforms like Instagram and WhatsApp, it was almost impossible to find someone who wasn’t a part of the Facebook ecosystem. Then came the onslaught of scandal after scandal, privacy leaks, and government intervention. This along with site updates that made it harder for businesses to connect with consumers created a massive shockwave of negative exposure for Facebook and continues to degrade the company’s reputation and popularity. Despite the negative publicity and uprising of contemporary competitors, Facebook remains in some ways a great marketing platform for businesses to reach a specific target audience. Below, we’ll outline some of the pros and cons of Facebook marketing so you can determine whether it’s worth your investment.

What Are the Pros of Facebook Business Marketing?

  • Demographic: Facebook is still wildly popular for users over the age of 30. There hasn’t been a significant decrease in users of this age group after the waves of bad publicity and Facebook still generates roughly 2.9 billion users daily. If your target audience is over the age of 30, Facebook ads for marketing are still extremely relevant.

 

  • Flexible and Cost-Effective: Facebook has a robust online advertising tool integrated into the platform itself. You can tailor your ads by demographic and interest more so than on other social media outlets. Facebook marketing also offers more freedom in terms of budget constraints. You can run an ad campaign with a low budget and still expect to see results from it. There is also more flexibility to adjust and redefine your ads to generate optimal returns by exposing them to the exact target audience that will most likely take action.

What Are the Cons of Facebook Business Marketing?

  • Demographic: If your target audience falls below the 30+ age group, Facebook marketing is no longer relevant for your ad campaigns. It wouldn’t be worth investing in Facebook business marketing since this user demographic has been significantly declining in recent years. Marketing on other platforms like YouTube, TikTok, and Twitch will give you more exposure and be the most relevant platform for marketing your business.

 

  • Exposure: In 2022, it’s extremely difficult for non-paid content to gain exposure. This is mostly because of algorithm restructuring and frequent platform updates. The result is that business marketing pages have an exceedingly hard time showing up on users’ feeds, even if they are following you and are actively engaging with your posts. This puts pressure on businesses looking to grow reach and engagement to use boosted posts. Boosted posts are paid tools to increase the likelihood that your posts are showing up on users’ feeds. Even if you’re regularly posting compelling content with high user engagement, you’ll have to spend money on the backend just so that they’ll reach your target audience.

Conclusion

There isn’t a straightforward answer to the question: is Facebook marketing still relevant in 2022? When developing your marketing strategy, it’s important to clearly define your target audience/demographic, know what type of content you want to create, and keep in mind your ad spend budget. This is the key to generating brand exposure and engaging with your audience in the most impactful and relevant way. For more information on how Facebook marketing or other forms of social media marketing would work best for your business, contact Agency Partner Interactive and schedule a consultation. Our expert social media marketing team will help you develop a powerful marketing strategy to expand your reach and engage with your target audience to help accelerate your business growth.

amazon_ads_optimization

10 Tips for Amazon Ads Optimization: How to Get the Most Out of Your PPC Campaigns

Expert Tips For 10 Tips for Amazon Ads Optimization: How to Get the Most Out of Your PPC Campaigns

If you’re running Amazon ads, it’s important to make sure you’re doing everything possible to optimize your PPC campaigns and get the most out of your ad spend. Today, we’ll outline 10 ad optimization techniques to organize and scale your Amazon ad campaigns to help you achieve real results. With these Amazon PPC tips, you’ll be able to improve your click-through rate, conversion rate, and overall ROI from your Amazon ads campaigns. Let’s get started! 

  1. Campaign Structure

Your PPC campaigns serve as a general outline for all of your ad activities. A campaign structure provides a set of traits following patterns like the product category, brand, and top sellers. However you decide to organize your campaigns, the most critical thing is to be consistent. If you create one campaign by product and another by brand, you could have the same products appearing in multiple campaigns, meaning that they might be in competition. 

  1. Identify Relevant Keywords

If you’re just starting out as a seller or launching a new product, it’s important to start your PPC journey with long-tail keywords. After you’ve mastered these keywords, you can go after the most-searched, generic keywords. If you target highly searched keywords from the beginning, you’ll run into tough competition from established sellers and will likely spend a lot of money without getting exposure for your brands, along with traffic and conversion. It’s recommended to run an Amazon automatic campaign and a manual campaign simultaneously with the same products. Allow the automatic campaign to run for a couple of weeks, then examine which search terms generate the most sales. Next, transfer these search terms into your manual campaigns. This is how to make the most out of Amazon’s capabilities while building up your own campaign to improve PPC optimization. 

  1. Rank Optimization

The larger your selection of products, the larger your number of keywords with different levels of specificity should be. For example, if you’re selling a variety of shoes, the keyword “shoe” is relevant for all of them. For some shoes, the keyword “women’s shoes” is relevant. For some women’s shoes the keyword “women’s sneakers” is relevant. If the keyword “women’s shoes” were to be placed in all ad groups for women’s sneakers, heels, or boots, you could easily lose track of which ads are shown for which keyword bids. The concept here is to have three different sets of ad campaigns with mids and budgets varying significantly across each of these sets. The bids and budget assigned to a keyword depend on the search rank of the listing in Amazon’s search results for that query.  

Ad group 1: “women’s shoes” for general keywords of that product category (“shoes for women,” women’s shoes,” and top sellers. 

Ad group 2: “women’s sneakers” for specific keywords “sneakers for women,” “women’s trainers,” “women’s tennis shoes,” and corresponding products. 

Ad group 3: “women’s boots” for specific keywords, “women’s boots”, “hiking boots for women,” and corresponding products. 

  1. Group Variations Together

If you have multiple variations of the same product, grouping them together is a great way to create more brand awareness and visibility. Running an ad campaign for multiple different products may not be the most cost-effective and they might end up competing among themselves for ads. This is considered product cannibalization and you should avoid it at all costs when it comes to PPC campaign optimization. A technique to prevent this problem is to group individual variations into one single package, then sell it on Amazon under a unique Amazon Standard Identification Number (ASIN). 

  1. Optimize Listings

Amazon likes to be sure that the ads being shown are relevant to the consumer. This is why ads can only be shown for keywords that are also contained in product listings and text like title, description, search terms, etc. Check to make sure you’re not utilizing keywords that make no impression in the text of your product listing. 

  1. Get Rid of Unwanted Search Queries

Amazon ads don’t always show the exact search terms you’ve bid on as a seller. Search queries can depend on the keywords you’ve entered according to match type. There are two techniques that can prevent you from incurring unnecessary costs: set keyword match types and set negative keywords. 

  1. Track PPC Ad Spend Based on Performance

Usually, there are many different products in one ad group sharing the same keyword. As you run your campaigns, it will be clearer over time which products sell best within the given ad group. Your goal for Amazon PPC optimization should be targeting the max number of sales with that ad group by removing products with poor performance from that ad group. This will help you concentrate impressions and clicks on those products which effectively converts clicks into purchases. It also avoids spending more money on products with low conversion rates and optimizes your ad spend. 

  1. Define Target Ad Cost of Sales 

Your Target Ad Cost of Sales (ACoS) is calculated as ad spend divided by ad sales. It should at least have a rough outline and can differ depending on the purpose of your campaign. If you’re chasing profit, then your target figure will be based on your profit margin. Target figures for ACoS are generally between 5% to 15%. 

  1. Track and Optimize Bids

The best target bid depends on the keyword. This is why every bid can be controlled separately for every keyword in manual campaigns. Know that a good amount of data is needed as a base for evaluating bids. A few general principles for bid optimization are:  

  • If the ACoS for a keyword is above the target value, you should lower the bid to test whether ad spend and sales can be brought to a cost-effective ratio 
  • If the ACoS is below the target value, test the ad’s reach and sales can be expanded by raising the bid price. 
  • If keywords aren’t generating any sales or impressions, test whether a higher bid price can make revitalize them. Higher bids can result in higher placement, leading to more clicks and impressions. 
  1. Bid on New Keywords at Higher Prices

If you’re adding a new keyword, you should set a higher initial bid price, usually at least 0.75$ depending on the category. In order to get a new keyword started and have it generate some clicks and impressions, a higher bid price must be attributed to it. As soon as some click history builds up, the bid price of this keyword can often be lowered to successfully find an optimal price for the bid.

If you’re ready to revamp your Amazon ads optimization strategy, let Agency Partner Interactive do the heavy lifting. API is growth-focused, helping over 500 businesses dominate their markets and achieve real results they can count on. Our expert team specializes in PPC campaign optimization and we’ll make sure you’re getting the most out of your ad spend. Ready to get started? Contact us today!

clutch_reviews

Agency Partner Interactive is Making Waves in Digital Marketing in Dallas/Fort Worth

API Making Waves in Digital Marketing

For over ten years, Agency Partner Interactive has been at the forefront of leveraging technology to drive revenue for businesses. We give ourselves the goal of changing all our clients for the better.

But we need to prove that, which is why we created our Clutch profile to begin gathering reviews from our clients and partners. After two years of letting the results come in organically, we are happy to say that we are getting an overall positive reception from our clients and partners.

We have so far collected thirty-nine reviews. Our average score through all of them has been five stars. This is an excerpt from the latest one that was published recently.

clutch_review 

We appreciate these reviews and the effects they’re causing for two important reasons. First, they inform the market of the services we offer and the quality they can expect if they choose us as their project partner. Second, they inform our team of our strengths and the areas that require adjustments to further improve our processes.

These kinds of reviews and feedback operate as good barometers for the quality and temperament of any vendor. They come from unbiased sources that have direct experience with how the service provider operates. But that’s not all they have to offer.

This website has areas that showcase leading firms from every industry on their directory based on the scores they get from reviews. It acts much like a top scoreboard except for companies, and the criteria is customer service.

We are happy to say that Agency Partner Interactive is in the top five best digital marketing agencies in Fort Worth according to that list. It quickly communicates that not only are we providing the best services in our field. But that we are causing real positive change to our clients.

This improvement is important because we want our potential clients to know we are a top digital marketing and web design/development agency. Using agencies is a cost-effective way to gain an edge for your business.

We endeavor to spread awareness on the viability of this business strategy because the benefits are too substantial to ignore. Explore our website to learn more about the services we offer and what we can do to improve your operations. Contact us today and get an expert opinion on how we can grow together.

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Top Tools to Help You Dominate Digital Marketing

Expert Tips For Top Tools to Help You Dominate Digital Marketing

If you’re looking to dominate digital marketing, you need the right tools. With so many different platforms and channels to consider, it can be difficult to know where to start. That’s where we come in! In this blog post, we will share 21 of our favorite tools for digital marketing. Whether you’re looking for a tool to help with SEO, social media, or paid advertising, we’ve got you covered. So what are you waiting for? Check out our list and get started today! 

What is Digital Marketing? 

Digital marketing is the process of using technology to promote your products or services. This can be done through a variety of channels, including search engines, social media, email, and paid advertising. With so many different options available, it’s important to choose the right channels for your business. 

What are the Best SEO Tools 

Now that you know what digital marketing is and why it’s important. Let’s talk about the best SEO tools that you can use! 

SEMRush  

SEMRush is a powerful tool that can help you with keyword research, website audits, and more. SEMRush can help you find what your competitors are doing, including advertising! Take a look at your backlinks and find new ways to get to your target audience. 

AHREFS 

AHREFS is great for competitor analysis and link building. View your current SERP (Search Engine Results Page) and find new opportunities to improve your website ranking. 

Moz 

Moz is a well-known tool that offers a variety of features to help with digital marketing. Use Moz to track your keywords, create custom reports, and more. 

SpyFu 

SpyFu is another great tool for competitor analysis. See what keywords your competitors are targeting and find new opportunities to improve your website ranking. 

Google Analytics 

Google Analytics is a free tool that can help you track your website traffic. This is important because it allows you to see what’s working and what’s not. 

What are the Best Email Marketing Tools? 

Email marketing is a great way to stay in touch with your customers and promote your products or services. But what are the best email marketing tools? 

MailChimp 

MailChimp is a popular tool that allows you to create beautiful email newsletters. You can also use MailChimp to automate your emails, making it easier to get the right message out at the right time. 

Active Campaign 

Active Campaign is a powerful email marketing tool that can help you automate your email marketing. You can also use Active Campaign to create custom reports, segment your list, and more. 

CampaignMonitor 

CampaignMonitor is an email marketing tool that’s great for bloggers and online businesses. CampaignMonitor makes it easy to create beautiful emails without knowing how to code. 

What are the Best Social Media Tools? 

Social media is a great way to connect with your customers and promote your products or services. But what are the best social media tools? 

Hootsuite

Hootsuite is a popular tool that allows you to manage all of your social media in one place. You can also use Hootsuite to schedule your posts, track who’s engaging, and monitor what people are saying about your business – even if they don’t tag you!

Buffer

Buffer is another great tool for managing your social media. With Buffer, you can schedule your posts, track your analytics, and more.

Sprout Social

Sprout Social is a powerful tool that allows you to manage all of your social media in one place. You can also use Sprout to create custom reports, monitor what people are saying, and more.

What are the Best Advertising Tools?

Advertising is a great way to reach your target audience and promote your products or services. But what are the best advertising tools?

Google Ads

Google Ads is a popular tool that allows you to create and manage your Google Ad campaigns. You can also use Google Ads to track your campaign performance.

StackAdapt

StackAdapt is a great tool if you’re looking to get into programmatic advertising. Unlike other DSPs, StackAdapt has a low starting cost and offers great audience segments.

Bing Ads

Bing Ads is another great tool for creating and managing your online advertising. You can also use Bing Ads to track your campaign performance and find new opportunities to reach your target audience.

What are the Best Analytics Tools?

Analytics are important because they allow you to see what’s working and what’s not. But what are the best analytics tools to use?

Google Analytics

Google Analytics is a free tool that can help you track your website traffic. This is important because it allows you to see what’s working and what’s not.

KISSmetrics

KISSmetrics is a powerful tool that allows you to track your website visitors. You can also use KISSmetrics to create custom reports, segment your list, and more.

Mixpanel

Mixpanel is another great tool for tracking your website traffic. You can also use Mixpanel to create custom reports, segment your list, and more.

How Can I Get Started with Digital Marketing?

If you’re looking to get started with Digital Marketing, the tools above are a great place to start! Our marketing experts at Agency Partner Interactive can help get you set up with a great plan built just for you!

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2022’s Most In-Demand Digital Skills: What You Need to Know

As we move further into the 21st century, the world of digital marketing is only going to become more and more important. If you want to stay ahead of the curve, it’s important to stay up-to-date on the latest digital skills. In this blog post, we will take a look at some of the most in-demand digital skills for 2022. Whether you’re a business owner or an employee, these skills will help you thrive in the years to come!

What are digital skills?

Digital skills are the abilities and knowledge needed to succeed in the digital world. This includes everything from social media marketing to web design to data analysis. As the world becomes more and more digital, these skills are becoming more and more important.

As business owners and employees, it’s important that we keep our digital skills up-to-date. So we stay ahead of the curve in competitive markets.

Why are digital skills important?

Digital skills are important because they can help you succeed in any number of industries. Whether you’re looking to start your own business or get ahead in your current career, digital skills will give you the tools you need to succeed.

Are All Digital Skills Coding?

No! You don’t need to be able to code to have digital skills. While coding is a valuable skill in the digital world, it’s only one aspect of many. There are plenty of other digital skills that don’t involve codings, such as social media marketing, web design, and data analysis.

What are the most in-demand digital skills for 2022?

In 2022 the digital realm has expanded beyond what we could have ever imagined. With technology changing and advancing at breakneck speeds, it can be hard to keep up with the latest trends. Luckily, we’ve compiled a list of the most in-demand digital skills for 2022 so you can stay ahead of the curve.

Digital Marketing Skills

Digital marketing is the process of using digital channels to promote or market products and services. This can include everything from social media marketing to email marketing to search engine optimization (SEO). As the world becomes more and more digitized, businesses are realizing the importance of a strong digital marketing strategy.

Social Media Marketing

Social media marketing is one of the most in-demand skills of 2022. As the world becomes more and more connected, businesses are looking for ways to reach their target audiences through social media. If you’re interested in a career in digital marketing, social media marketing is a great place to start.

Email Marketing

Email marketing continues to be strong in the world of digital marketing. In 2022, businesses will be looking for ways to connect with their customers and clients through email. If you’re interested in a career in digital marketing, email marketing is a great place to start.

Search Engine Optimization (SEO)

SEO is the process of optimizing a website for Google search. In other words, it’s the process of making a website more visible in Google search results. In 2022, businesses will be looking for ways to improve their SEO in order to reach more customers and clients. If you’re interested in a career in digital marketing, SEO is a great place to start.

Pay Per Click Advertising (PPC)

PPC is a type of digital marketing where businesses pay to have their ads displayed in Google search results. In 2022, businesses will be looking for ways to improve their PPC campaigns in order to reach more customers and clients. If you’re interested in a career in digital marketing, PPC is a great place to start.

Web Design

Another in-demand skill for 2022 is web design. As businesses move more of their operations online, they need websites that are user-friendly and visually appealing. If you have a knack for design, web design is a great career to consider.

Data Analysis

Data analysis is another skill set that will be in high demand in 2022. As businesses collect more and more data, they need people who can help them make sense of it all. If you’re detail-oriented and good with numbers, data analysis could be the perfect career for you.

Software and Technical Skills

While some software skills may seem basic, they will become increasingly important in the next few years.

WordPress

WordPress is a content management system that helps you create and manage a website. While it’s not as popular as it once was, WordPress is still a valuable skill to have. Many websites are built on the WordPress platform, and even having a basic understanding of how it works is very valuable.

Microsoft Office

Microsoft Office has been a staple of the business industries for decades now. With no sign of going away anytime soon, Microsoft Office is a great digital skill to have in your playbook.

Google Suite

Google Suite, or GSuite, is an important part of daily business for many companies. Being able to work within digital workspaces and docs, as Google offers, is an important digital skill.

Adobe Suite

Adobe has built some of the most powerful image and video editing software that exists. Being able to work and utilize their software, including Photoshop, Illustrator, Premiere, etc, is a great way to step up your digital skills!

Project Management

As businesses take on more projects, they’ll need people who can help manage them. If you’re good at keeping track of deadlines and details, project management is a great digital skill to have.

Marketing Automation

As businesses automate more of their marketing processes, they’ll need people who know how to use the software. Marketing automation is a complex but important digital skill that will be in high demand in 2022.

These are just a few of the most in-demand digital skills for 2022. If you’re looking to get ahead in your career, start by learning one or more of these skills. With the right skill set, you’ll be well on your way to success! If you’re interested in learning more digital skills, keep an eye on our blog! And if you want help to start your own digital projects using digital experts, contact us today!

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The Best Remarketing Strategies for Google Ads

Google Ads remarketing can be a great way to keep your business in front of potential customers, but using the right strategies is key. In this blog post, we’ll share some of Agency Partner’s favorite simple tips for getting the most out of your Google Ads remarketing campaign. Whether you’re just starting out or looking to optimize your current strategy, we’ve got you covered!

Apply A/B Testing

We love a good A/B test for how much you can learn from such a simple process. Find out what works best for your company, your industry, and your audience by optimizing with all the data an A/B test can gather for you.

Try Dynamic Remarketing

While standard remarketing puts your ads in front of internet users who have already recently visited your site, dynamic remarketing makes it possible for those ads to be automatically tailored even more to what your previous visitors are most likely to respond best to. This can be anything from customizing layouts to optimizing timing.

Expand Your Targeted Segments

Maybe your ‘customer needs’ focus is too narrow. Expand the range of who your ads are reaching by targeting new user segments with different ads. Consider the users of your mobile app, too, and what their needs are versus those who access your site on a desktop. Never underestimate the impact on conversion of user experience.

Change Up Your Max Bids for CPC

If you prefer the control with setting manual bids instead of relying on automatic bids, take another look at what you’ve set as your maximum amount per CPC or cost per click. It may be worth upping the budget so that you increase your chances of having your ad top the high search volume pages.

Leverage Cart Abandonment Opportunities

Cart abandonment has gotten a lot of attention from marketing departments lately, and for good reason. A visitor who already went so far as to click or press ‘Add to Cart’ shows much higher purchase intent than a visitor who just took a lingering glance at a product page.

Savvy remarketing to these easy converts may mean offering a small discount to help get them through the finish line of making the purchase. They’re certainly a segment worth a higher CPC bid in our opinion.

Make the Most of Remarketing Time Limits

Capitalize on the modern short attention span and set your automations to reach out to your remarketing targets quickly before they lose interest or completely forget about why they initially were interested in your product or service. If you have multiple remarketing ads running, you can customize different durations for each of them!

Note: It’s recommended to start with a duration of 30 days, meaning your ad reaches visitors who didn’t take further action on your site in the previous 30 calendar days. Adjust from there to find the best time limits for your particular audience’s response.

Set Up Responsive Ads

Similar to dynamic remarketing, this option helps automatically adjust your ads to the best dimensions for whatever space it appears in. It’s a big time-saver for sure!

Reassess Your Frequency Cap

What’s one of the worst things you can do as a marketer? Annoy your audience to the point it creates a negative brand perception. When making these settings and planning your remarketing campaigns, think about your real motivation with them – you’re not bombarding visitors with your brand or client’s existence; you’re just gently reminding a visitor of that item they may want to revisit.

Keep this in mind, especially when figuring out how often an ad is shown to a user, and it may have to be trial and error as there is no set universal number. How much is too much for your specific audience?

Avoid Negative Brand Associations

Maybe there are particular brands or publications you don’t want your own brand to associate with and advertise on. Google Ads allows you to set specific sites and their categories you want excluded from your remarketing campaign displays.

Widen Your Target Location and Language Settings

Unless you’re a local business and want to keep it that way, consider expanding the locations you reach and the languages your site can be translated into. It’s such a simple switch that can help make sure you’re maximizing audience potential.

Remarketing can be an extremely effective way to reach out to customers who have already shown interest in your product. By using the strategies we’ve outlined in this post, you should be able to create a remarketing campaign that drives traffic back to your site and increases conversions. Need help getting started? Contact our team of experts at Agency Partner. We’d be happy to help you get the most out of Google Ads and increase ROI for your business.

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How to Never Again Run Out of Content Topic Ideas

Are you ever at a loss for what to write or post about? It can be tough coming up with new content marketing ideas, especially if you’re running a small business. But don’t worry – we’ve got you covered here with some topic ideas research tips! This post is to help you come up with fresh content ideas that will engage your audience and keep them coming back for more. How do we not run out of content ideas? Agency Partner Interactive is spilling all of its secrets! 

  • Filter Through Quora 

Launched in 2010 by 2 former Facebook employees, Quora was designed for the express purpose of serving as a hub for asking questions and getting crowd-sourced answers. What better research approach than to go right to where those questions are being asked! You can search by keywords related to the industry you’re writing for, filter for when questions were asked to find the most current site queries, and even see which questions have the most views or followers to inform your topic research. 

  • Check Your Chatbot 

Chatbots are on a site to assist and answer questions for visitors, so why not make the most of the info they collect? These conversation logs can give you so much insight into what specifically your potential customer may be wanting answered or may want to know more about. This can help you personalize and customize your content to exactly what your site visitors are looking for!  

  • Try Out Some Keyword Research Tools 

If you’re a small business, long-tail keyword research is your best friend. Targeting these queries will help you most with reaching your niche market to eventually build up you ranking towards the short-tail keywords that the big businesses dominate. Use sites like Answer the Public and SEM Rush to do your research by entering your bits of industry terminology to find out what further terms you can zero in on for both topic inspiration and optimizing your ranking.  

Hot Tip: A new site we at API like is TopicMojo.com. 

  • See what Google Autocompletes Have for You 

By Google’s own admission, typing a term into Google triggers the site to not only search for what you’re initially looking for but also to populate info about related searches and keyword suggestions. Search for things and terms related to your industry, and then mine what all else Google has to offer for it. Some of these results will be location-oriented; if your business is a local one, this is a perfect way to source inspiration for further topics that people are also popularly looking for. 

  • Analyze What Works for Your Competitors 

Sometimes you just need a little push out of your writer’s block, and looking at what gets results for your competition can do just that. Of course, put your own spin on any good topics you spot on their blog or in their monthly newsletter that you think might also work for you. Think about their videos that clearly have an exceptional view rate or their posts that have more comments than other posts… What are common threads between them? Now, you likely won’t be privy to their behind-the-scenes analytics, but there are user-facing stats to look for that let you know if a content type or subject is working for them. Maybe your own spin on it could work for you, too! 

  • Ask Your Audience What They Want 

Why not go straight to the source and put out a social media survey directly asking what your customers and site visitors want to see more of or know more about? It can be a great opportunity for engagement alongside the topic research. 

  • Revisit Your Old Content 

Work smarter, not harder, you know? Sometimes your old content topics are just waiting for you to take a fresh look at them for another angle into them. Maybe the market or industry or your business or audience has changed some since the first time you explored the subject – it’s time for your current content to reflect that! What performed well the first time you shared it? Could it be given a deeper dive this time around? 

Content marketing can be a struggle, but it doesn’t have to be. By using the tips we’ve shared in this post, you can never again run out of content topic ideas. And if you need help putting these principles into action or want someone else to take care of your content for you, don’t hesitate to