Content-strategy

How to Create a Content Strategy That Works: A Step-by-Step Guide

Expert Tips For How to Create a Content Strategy That Works: A Step-by-Step Guide

In case somehow you haven’t heard: Content is king, and there are no signs of that changing. Creating an effective strategy for your content, however, can be tricky without some key marketing principles in mind – and it’s easy to make mistakes that can hurt your brand and your sales. We here at Agency Partner will walk you through the steps for creating an effective content strategy so you can reach your target audience and grow your business.

So, What Exactly Is a Content Strategy

Content strategy is all about thoughtfully planning, creating, and delivering content with a cohesive, overall marketing goal in mind. Depending on what’s relevant to your business, content can refer to blogs, email newsletters, white papers, social media postings, and beyond.

You’ll want to build a framework outlining your plan and the elements needed to create the content. Keep track of things like the characteristics of your defined target audience, your relevant researched SEO keywords, deadlines for creation and publishing, and the intended platforms for the content.

This content strategy is not just about churning out whatever so your business at least looks like it’s still alive – it’s got to be of a quality that engages that audience in a way that drives your business towards that overarching goal.

How to Create a Content Strategy Framework

  • Specify Your Goal

It’s hard to make a plan without a destination in mind. What is it you want to achieve with your content marketing? What is the purpose of the content you’ll be creating?

  • Define Your Target Audience

Who will you be speaking to and trying to reach with your business strategy content? This will guide how you decide what all is relevant and likely to be most effective, from the content platforms you choose to the tone of your brand’s voice.

If you know your audience is mainly men over 45, you can reasonably figure that prioritizing publishing short-form videos on TikTok or linking blog posts to Pinterest won’t be a good use of effort. Clearly define your audience and focus on where they are.

Note: Don’t miss revisiting this step every time you create a new content strategy – your audience may have changed!

  • Perform An Audit of Past to Current Content

This goes for both your own (if you already have current content) and that of your competitors. Look at what content is performing well and not so well and use that information to help decide what you should be putting your efforts into going forward.

A content audit is simply a smart idea to run on a consistent basis to check if your strategies are working or need some adjusting. The frequency will depend on how tightly your campaigns need to be monitored.

  • Choose a Content Management System

It’s almost too easy to get disorganized with content. Do some research and find a content management system that will help you with creating, publishing, and ideally even performance tracking. 

While there are some free options, the most comprehensive systems will likely need consideration of a budget. Just make sure the setup of the particular system you choose works best for your team’s workflow.

  • Decide What Types of Content to Create

Think back to your defined target audience. Where do they spend their time online? What content types are they most interested in? What do you want the audience to do once they’ve seen or read or heard your content? 

  • Think Up Content Ideas and Research SEO Keywords

Here comes arguably the hardest part – what to post?! Get very friendly with Google search suggestions, take a look at your competitors, check out social media comments, or click around sites like Quora to spark some ideas. 

Once you’ve got some relevant topics, consider SEO for the digital content and research which keywords you want to be targeting within the content. Sites like Moz and SEMrush are the classics for SEO research, and that’s because they work and are surprisingly user-friendly, even for those still learning how SEO works.

  • Develop a Content Calendar

Whether it’s through a content management system or just an Excel spreadsheet, plan out what you intend to post and when. This will help you stay organized, make sure you’re staying mindful of supporting that overall goal across multiple platforms, and avoid making mistakes in a last-minute rush. 

It’ll also help in establishing trust with your audience as they see you being consistent with your content and publishing. Reliability goes a long way in building customer relationships.

  • Publish and Manage Your Content

With that content calendar in place, you’ve by now done all your necessary researching and brainstorming and planning to finally put into motion your no doubt brilliantly savvy content strategy – You’re a marketing pro now! 

A content strategy is an important part of any digital marketing plan. It helps you define your goals and set priorities, which can be difficult when there are so many options available. The framework we’ve provided will help get you started creating a content strategy that works for your business. If you need help putting this into action or want to brainstorm some ideas, contact our Digital Marketing team at Agency Partner. Let’s drive your results together!

amazon-ads

How Do Amazon Ads Work?

Expert Tips For How Do Amazon Ads Work?

When it comes to online advertising, Amazon is a major player. In fact, Amazon is now the third-largest digital ad platform in the United States, behind only Google and Facebook. That’s a pretty impressive feat for a company that started out as an online retailer! If you’re looking to start advertising on Amazon, or are just curious about how it all works, read on. In this article, we’ll discuss the basics of Amazon advertising and outline how you can get started.

Who can advertise on Amazon?

If you have an Amazon storefront, you can advertise on Amazon! This includes sellers who use Amazon to fulfill orders (Fulfilled by Amazon, or FBA) and those who sell through the Amazon Marketplace. Setting up ads for your products is a great way to get your ads in front of the right audience. Running an ad places your product in a high-visibility spot, such as the first shopping result page.

What types of advertising are available?

There are three main types of advertising that you can use for your Amazon products.

Sponsored Products:

This type of ad targets customers who are already looking for products like yours. When someone searches for a product on Amazon, your ad may appear next to the search results. If a customer clicks on an ad, they’re directed to the corresponding product page. Sponsored product advertising is available to professional sellers and vendors.

If you’re looking to promote a specific product, this is a great ad to use! Sponsored Product ads help to increase sales and attract traffic to specific product pages.

Sponsored Display Ads:

Product display ads help you engage customers who have shown an interest in your in categories similar to your products or have viewed your product pages but did not purchase. This kind of Amazon ad shows ads on and off Amazon.

If you’re getting a lot of clicks on your product page but not a lot of purchases, consider using this kind of advertisement to keep your product at the forefront of people’s minds. Sponsored display ads are only available to vendors and sellers registered in the Amazon Brand Registry.

Sponsored Brands:

Sponsored brands allow you to highlight multiple products at the same time, along with your logo and a headline. Using this type of ad, shoppers are directed from your ad to a selection of products or to your brand’s store. This allows you to boost brand awareness and increase sales across all your products.

If you’re wanting to gain more credibility for your brand and you have a catalog of similar products, this is a great ad to use! Sponsored brand ads are available to vendors and sellers registered in the Amazon Brand Registry.

How Do I Pick a Budget?

Now that you’ve decided what and how you want to advertise, it’s time to set a budget for your ads. On Amazon, you pick a daily spend that you want Amazon to use. Every time someone searches for one of your keywords, all the ads Amazon bid for placement. You only pay when someone clicks on your ad, the higher the budget the more clicks you’ll likely get.

Keep in mind that your budget should be based on your goals for the campaign and what you’re hoping to achieve. If you’re unsure of how much to spend give Agency Partner a call and our experts can consult you in your Amazon advertising!

How do I get started?

Advertising on Amazon can be a little tricky, but following these steps will help you set up your first ad. First, log in to your seller account and click the “Campaign Manager” tab at the top of the page. This will take you to an advertising dashboard where you can create ads, manage your budgets, and measure the performance of your campaigns.

Next, you’ll need to create a campaign. Give your campaign a name and choose the products that you want to advertise. You can then decide on your budget, how long you want the campaign to run for, and what type of ad you’d like to use. After that, you’ll need to create an ad. This is where you’ll input the details of your campaign, such as your headline, description, and product images.

You can also target specific customers by choosing keywords and interests that you want your ad to match. Amazon will then place your ad in front of people who are most likely to be interested in your products.

How do I know if my Amazon Ads are successful?

Once your ad is live, you can monitor its performance with the “Reports” tab. Reports show how much money your ads have made, the number of clicks and your ad spend. You can use this information to make adjustments to your campaign and improve results over time. If you’re just getting started with advertising on Amazon, you might want to consider using an Amazon advertising agency, like Agency Partner Interactive to help you get the most out of your campaigns.

What’s the Best Way to run Ads on Amazon?

The best way to guarantee results and start making good sales is to partner with an Amazon agency, like Agency Partner Interactive. With over 10 years of experience in the marketing and advertising industry and a team of experts who are dedicated to your success, we can help you reach more customers and increase your revenue by creating effective advertising campaigns that get results. 

Ready to Promote Your Brand with Amazon Ads?

If you’re looking to increase sales and brand awareness, Amazon advertising is a great way to do it. With Agency Partner Interactive, you can create effective campaigns that will reach more customers and help boost your bottom line. Contact us today for a free consultation!

api-vulnerabilities

API Vulnerabilities and How to Protect Them Part 1

Expert Tips For API Vulnerabilities and How to Protect Them Part 1

Cybersecurity has never been more critical. In the last several years, APIs have taken center stage for modern stakeholders dependent upon qualities like productivity, reliability, and programming among others. So many of these things modestly exist under the radar of attention-grabbing, leaving them prone to at risk for attack by bad actors. To help you gain a better understanding of what to look for in keeping your site’s APIs protected, here’s a breakdown of the most common types of attacks and what you can do to prevent them.

What Is An API

API stands for Application Programming Interface, a collection of tools used by web developers and programmers to build new ‘middle man’ software that sends information for a task between a site or app and its user. A site or app’s API(s) is like a car’s engine. APIs can also act as layers of security, too, which we’ll be focusing on here.

Why APIs Are A Big Concern

Why does API security matter so much? Well, sometimes that information transfer includes sensitive data, especially when dealing with business APIs, about the customer, user, or even the business itself. Thus keeping the APIs safe and secure helps prevent those interfaces from becoming compromised in any way. 

Typical API Security Risks

The biggest causes for concern when it comes to the risk of API security are

  • sensitive data exposure
  • misconfigured security
  • inadequate monitoring
  • broken authentication
  • rate-limiting and lack of resources

The implications of these and other risks are huge.

Exposure to DDoS Attacks

This type of attack, a Distributed Denial of Service, generally is led by a network of bots to overload a target with artificial traffic. This prevents genuine users from accessing the site, rendering the site inoperable, and so it typically results in damaged brand reputation and loss of customers and sales.

Parameters Attacks

A parameters attack focuses on the URL field, manipulating the site target without the user’s knowledge or consent. This can involve data like a user’s credentials, product information, etc. Because URLs often follow a pattern, they are popular aims for attackers. 

Broken Object-Level Authorization

broken object-level authorization or BOLA means the application did not actually verify the user has the necessary approval to access an asset of another user. Nearly every single company has an API at risk of BOLA.

Insufficient Monitoring and Logging

When lacking information logs or lacking the right context, format, storage, etc, a company’s APIs can therefore also lack the resources to detect a break in security. If these logs aren’t backed up, intruders can erase the logs, essentially covering up both their tracks and their identities. This is especially dangerous for the financial and medical sectors.

How to Protect Against API Security Issues

Identify Vulnerabilities

In order to know the “how”, you first have to know the “what” – What API vulnerabilities are you or your company most prone to? No easy question to answer, especially as a company grows and integrates more and more APIs. A good first step is using an Extended Detection and Response (XDR). It’s specially designed to check for security flaws and support proper authentication.

Use Access Tokens

Using tokens is always a good idea when it comes to securing APIs. They allow sharing of information without necessarily having to share credentials, too. The tokens are always confidential.

Data Encryption

This is the foundation of securing APIs from attacks. Agency Partner recommends you use TLS or Transport Layer Security to scramble any and all data, especially the uniquely identifying kind. It’s also important that valid identifications be required so that only approved handlers have access to said critical data.

IP Whitelisting

Consider this your VIP list. Only specific IP addresses are granted access to the network. This is very helpful in preventing any unauthorized entry that can affect APIs within a particular private network. Whitelisting tends to work best in centrally administered locations that typically deal with a steady task load. This system can take effect in as little as 24 hours, and If any attack does happen, you can be sure that it came from within. 

API security issues are a real and present danger to businesses of all sizes. By understanding the vulnerabilities that exist and taking steps to mitigate them, you can protect your business and its data. Agency Partner is here to help you do just that. We have the expertise and tools necessary to secure your site or app APIs against attack, so contact us today for a consultation!

 

 

increase-website-traffic

22 Ways to Increase Website Traffic

Expert Tips For 22 Ways to Increase Website Traffic

It’s totally normal for web traffic to be down during the holidays, but maybe you’ve noticed traffic to your site hasn’t picked up again yet as we get further into the start of the new year. Perhaps it’s time to shake things up a little! We here at Agency Partner have put together our top 22 ways and strategies to increase website traffic to get your analytics back on track for 2022!  

1. Leverage on-page SEO 

  • It’s never too late to optimize for SEO. This is a great way to increase site traffic without spending a dime. Meta tags, internal links, alt texts, descriptions, readability – all simple opportunities for higher ranking on SERPs to boost traffic  

2. Cross-promote across social media account channels 

  • Your business has at least one social media channel, right? (…right??) Why not use it to promote the latest blog post on your site to naturally drive traffic? Do the same with your email newsletters? Draw attention by featuring an element of your site as a teaser on your socials that pays off for the user when they follow the link for the full article or freebie exclusively found on your site!  

3. Long-tail keywords 

  • Another facet of SEO, long-tail keywords are the more specific phrases (keywords of 3 or more words) users use as they narrow down what they’re searching for. They account for a big chunk of web searches, so it’s highly useful to know how to wield their highly targeted power.  

4. Influencer marketing 

  • Influencer marketing used to be all about the accounts with hundreds of thousands if not millions of followers. Now we’re seeing the power of micro-and nano-influencers and their hyper-targeted audience. Use that to your advantage with partnerships of features, promotions, and networking. 

5. Guest post on blogs 

  • Help establish you and your brand’s site as an authority by guest posting on other sites about your particular area of expertise. Pitch your content ideas for a feature to both drive free referral traffic and strengthen your position in the market! 

6. Clear out non-performing content 

  • Audit your own site for content that may now be out of date or from early on where your quality or style was still in development. Take the chance to update and revamp it. What’s old is new (and improved) again! 

7. Consider PPC 

  • No shame in Pay Per Click advertising! It’s the fastest route to results, and, exactly as the name suggests, you only pay for the ad whenever a user clicks on it! 

8. Have guests post on your blog 

  • What a great opportunity for some more cross-promotion on this two-way street with creators in similar niches or with audiences relevant to you both! 

9. Email blasts 

  • Email marketing has been around for decades already, and it’s still as powerful as ever to direct traffic to your site with mailing list blasts and automated newsletters about new services or products or blog content features. Just be careful not to overdo it. 

10. Build up your online reviews 

  • Social proof is more powerful than you probably think. Give casual users every reason to click on links to products and services on your site by building up online reviews! 

11. Sign up for Google Trends (aka stay relevant!) 

  • Focusing your content on what’s being talked about Right. Now. is such a simple, efficient tactic to reach audiences. If you’ve done the work for optimizing SEO already, too, a traffic increase is all but guaranteed. 

12. Look at competitors 

  • Get inspiration by seeing what’s working for your competitors – then put your own spin on it! 

13. Link build internally 

  • The longer you can keep your users on your site, the more useful you are to your users and the more SEO will naturally favor you. Look for opportunities in your content to reference your past relevant content via internal links. 

14. Ensure device responsiveness 

  • With mobile device access only continuing to trend upward over desktop access, do not make the mistake of devaluing the responsiveness of your site across all devices. Doing so is essentially telling your users to go elsewhere. 

15. Listen to your analytics data 

  • It’s one thing to know what analytics categories are and that they’re important; it’s another to know how to interpret them. Analytics telling you you have a load time of 4.3 seconds can tell you that your site needs streamlining and that it’s probably too slow a speed to satisfy your visitors’ patience. High bounce rate? Look more critically at your content quality. That’s a ton of valuable info about possible traffic drivers right there! 

16. Write how people read 

  • Speaking of high bounce rates, always remember that people typically don’t read on the internet – they skim. If your content is full of big blocks of text, you likely won’t reach your user in a productive way. Keep your site easily readable.  

17. Use push notifications 

  • Especially useful if you’re a business with a product or service to sell, look into setting up push notifications for your site whenever you have a new feature or sale. Just like with email marketing, though, keep aware of how much is too much for your users. 

18. Don’t forget about Pinterest 

  • People don’t intuitively think of Pinterest as a search engine, but that’s exactly what it is at heart! Do your keyword research for how to caption your pins and create interesting boards featuring your unique content. If your audience demographic is there, you should be there, too. 

19. Appreciate the power of H1 tags 

  • If your content tends to run on the long side, H1 tags are your best friend. They help make your site easier for search engine crawlers to understand the focus of your content, thus helping to boost your SERP ranking and making it easier for your site to be found in searches! 

20. Add social share buttons to your site 

  • Include social share buttons wherever they naturally fit under products or at the top or bottom of blog posts etc. The easier it is for your content to be shared, the more likely the user will help to drive traffic for you. 

21. Retargeting ads 

  • Remind the user of the items they left in their cart on your site as they navigate around the internet. Maybe they just need a gentle reminder to come back for them! 

22. Create a content schedule 

  • It’s so much easier to drive organic traffic when your audience knows when to expect a reason to revisit. Set a realistic content schedule for your output and stick to it!

These ideas will certainly help but know that success takes patience. The change will happen as you implement it wisely and stay consistent with it. It can feel like an overwhelming process as a business owner, and API’s digital marketing and development teams are here to help manage the load for you. Contact us today for a consultation! 

 

ui-ux-design

What is UI design? What is UX design? UI vs UX: What’s the difference

Expert Tips For What is UI design? What is UX design? UI vs UX: What’s the difference

As a small business, it’s important to stay up to date on the latest trends in design for your company app and website. But what’s the difference between UI and UX design? What do these terms even mean? Let’s take a look at the details of each term and how they can benefit your business!  

First things first…

What is UI Design? 

User interface (UIdesign is the methods and elements with which designers construct interfaces. It is all about the looks, style, and function of a product’s display. This focus on aesthetics includes the interaction between the user and icons, typography, buttons, colors, and beyond.

Examples:

  • Spotify’s pulldown animation
  • Starbucks’ color scheme usage
  • Domino’s’ order progress tracker
  • Duolingo’s consistent dashboard 

What is UX Design?

User experience (UX) is all about what it’s like for the user when they interact with a product’s interface. The experience design is the method of designing how a product is integrated including respects to usability, branding, and function in a meaningful way.

Examples:

  • Marriott’s booking experience.
  • YouTube’s autoplay features.
  • Target’s password guidance.
  • Grammarly’s onboarding

How Are UI and UX Related?

UI and UX are two symbiotic terms, and UI designers and UX designers are used almost interchangeably for how closely related they are. 

Both UI and UX are highly related design approaches but with very distinct nuances. UI design focuses on the visual and graphic aspects of design and the overall induced feeling. But UI design without consideration for complementary UX design and vice versa, however, will result in nothing but a bad experience for the user. 

All UX designers know that the user’s experience is king and focus on the technical aspects. The ironic part? The most telltale sign of good UX design is that the good UX design goes completely unnoticed by the user. A conducive partnership between the two practices is what wins a user’s trust and engagement.

What’s the Difference Between UI and UX?

Here is where all the nuance we mentioned earlier comes into play.

At the heart of it, UI is a single piece of the user’s process, while UX is anything that affects the user’s process.

UI encompasses all the details that allow a user to engage with a site or app’s interface, while UX is the ultimate experience that user has with said site or app’s interface.

UI is the aesthetic and look, while UX is the feel.

How Does Good UI/UX Benefit Businesses?

The ultimate objective of every business is to make sales and grow the business. Strong UI/UX design can affect a business’ online presence and thus impact the success of the business itself in reaching those objectives. 

  • Engagement

Improve your layout, menus, and navigation to harmoniously encourage ease of engagement with your site or app. A smooth flow of interaction will help support conversion rates which leads to increased revenue.

  • Brand Reputation

Understand what features are important to your users and what they dislike. A UI/UX design experience that matches a user’s expectations and preferences will inherently help establish a positive association with your brand in their mind.

  • Customer Satisfaction

Good UI/UX easily attracts customers and supports their retention, meaning the business stays both competitive and lucrative. A satisfied user leads to a satisfied customer!

Achieving good UI/UX can be tricky – it’s a balance of art and science that takes into account user feedback as well as analytical data. That’s why it’s so important to partner with an experienced web design agency like Agency Partner Interactive who understands the ins and outs of the entire development process for your business’ next design project!

landing-page-optimization

How to Optimize a Landing Page

Expert Tips For How to Optimize a Landing Page

Not seeing the results you want from your landing pages? With so much to consider in a marketing strategy, it’s easy to overlook an element that just might be what’s holding you back from maximizing your conversions. Agency Partner’s put together some tips on how to optimize your landing pages in 2022!

What is a landing page

In a tiny nutshell, landing pages are all about serving one single purpose (conversion) led by one single action driver (a call-to-action) all focused on one single offer (selling a product, signing up for a newsletter, redeeming an e-book). Simple enough!

For a more in-depth look, check out our recent blog post all about landing pages!

Tips For Optimizing Your Landing Page

Keep Your Landing Page Focused
Users need to focus only on one thing here – your page’s purpose. Keep the number of actions on the page to a minimum. Try minimizing or entirely not including any further site navigation or unnecessary form questions. Any distractions can hurt your chances of a user’s conversion.

Make Your Offer Clear and Direct
The modern consumer does not have time to search and piece together what your offer is. S-p-e-l-l it out for them. Make sure all of your text content supports that singular message and creates a stress-free user experience.

Analyze Your Page’s Layout, Design, and Content

  • Consider Visual Elements

One of the most important factors of digital design is scanability. Use the contrast of colors to highlight your buttons, your call to action, your headlines to make those key elements stand out to your user in a single glance.

  • Test different headlines and copy

In a visual-obsessed world, words still carry a lot of power. When you’re writing, are you considering your user and the way people consume information online today?

  • Text needs to be concise and scannable rather than in big blocks.
  • Keep your language simple, clear, and appropriate for your target audience
  • Lists, be it bullet point or numbered, are an excellent tool for readable formatting.

Think also about the approach and technique of your writing. Marketing is all about the buying and selling of emotion, so what emotion do you want your users to feel when they’re reading your page? Make sure your writing clearly reflects that.

  • Keep the important parts above the fold.

Remember physical newspapers? “Above the fold” comes from placing the headlines and top stories most likely to grab attention all on the top of the first page.

Think of what your landing page shows when it opens up and before any scrolling from the user. It’s the same principle! Put all your most important and attention-grabbing elements right up at the top. Above the fold = Before the scroll

Bonus Tip: Scroll maps like Hotjar can help you quickly view formatting across devices and even give you insight into where users hover most on your page! 

Show Your Credibility
Consider including elements that reassure the user they’re not about to get duped by a scam. Third-party reviews, customer ratings, partner logos, and client testimonials are an excellent tools for this. Just don’t forget to convert any third-party element to run natively on your page!

Test Compatibility Across Multiple Devices

Check your analytics to see how your users are viewing your page. Considering how high the rate of mobile viewing is, odds are you’ll want to check that your site translates well to mobile devices. Then consider the difference between viewing on an iOS versus an Android. A user will quickly lose interest in your page if it’s not UX-friendly on their preferred device. 

Consider Your Page’s Load Time
Is your bounce rate higher than you’d like? Take a look at your landing page’s loading time. A page that takes longer than approximately 3 seconds to load typically sees dramatic drops in user engagement, no matter how good the page is. Nobody’s got time for that. 

A simple way to increase load time is by simplifying your page, be it minimizing the amount of graphics or reformatting any video content, or editing down the text content. The less your site host has to handle, the faster it can share your message, the happier your users, the better your conversions.

Maximize SEO
Search engines can be very particular about what they prefer with tons of rules and best practices to consider. It’s largely up to you to convince Google, Bing, etc. that your page provides value to their users. Keyword research is the most popular method of appeasing the SEO gods; so be sure to invest some time into ensuring you’re targeting the right market and using language that allows you to reach that audience from an angle that lets you stand out!

And most importantly…

A/B Test EVERYTHING!

A/B testing is arguably the key to mastering landing page optimization. The more tests you run, the greater data you have in understanding what truly works for your landing page, from graphics to CTA to layout. It’s a constant task that requires you to only change one element at a time for comparison. Otherwise, the source of the impact on conversion can be tough to determine. 

Landing pages can be a key part of any digital marketing strategy, and they can be tricky to get right. That’s where our team at Agency Partner comes in!  We’ve been optimizing landing pages for years and know what works (and what doesn’t). If you want help getting your landing page right, contact us for a consultation today!

email-marketing-specialist

What is an Email Marketing Specialist and What Do They Do?

Expert Tips For What is an Email Marketing Specialist and What Do They Do?

The statistics don’t lie.

According to HubSpot, “email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.”

But don’t think it’s as simple as typing up some copy and hitting send. Email marketing specialists know all the ins and outs of every element for achieving such strong results, from automations and design to audience segmentation and even accessibility!

Email marketing has consistently shown a strong return for the last ten years in a row. It’s become critical for a company’s success and is a highly in-demand field for expertise! Let’s dig a little deeper into what it is exactly, who runs it, and how to get into the game of becoming an email marketing specialist!

What is email marketing?

Put simply, email marketing is the use of electronic messaging to engage with audiences and build relationships. Inform your audience, drive sales, build relationships between your brand and your customers. Think newsletters, announcements, deals/specials, surveys—it’s all part of the larger picture. Email is highly personalized and can be used for both one-off or automated messages; it allows you to communicate directly with customers and prospects as well as gather important data on their habits and preferences.

It’s common for people to confuse marketing with advertising.  Marketing is about building relationships with customers and creating an experience for them that goes beyond simple transactions. It’s understanding human behavior, knowing what they want and need, and working to provide it. Marketing should be genuine and transparent; you’re not trying to inflate a product or service, but rather bring value to your customer base. Advertising falls under marketing, but generally means paid content (i.e., TV commercials, billboards) as opposed to organic messaging (blog posts and, you guessed it, email).

Think of it this way: marketing is about helping people find you while advertising is trying to get them to notice you, and email marketing brings that help directly to your audience’s inbox…with permission, of course!

What is an email marketing specialist? What do they do?

An email marketing specialist or “email marketer” is someone who knows how to create messages that engage an audience and provide value. They manage every aspect of a company’s emails: how they look, sound, and (most importantly) perform. Typically they work within a company, but many email marketers freelance as well. These professionals work closely with everyone from marketing managers to IT specialists to sales teams; depending on how advanced the campaigns are, an email marketer might handle everything!

Typical responsibilities include:

  • Craft both long-term and campaign strategies
  • Test and optimize emails for readability and accessibility on multiple devices
  • Design layouts
  • Monitor email campaign performance
  • Maintain multiple databases
  • Apply audience segmentation and targeting
  • Perform A/B tests
  • Track and analyze campaign results

And especially

  • Always be willing to keep learning and move with the technology

Agency Partner’s own email marketing lead expert stresses the utmost importance of utilizing automation – “Automations allow email marketers to work smarter not harder.” Who doesn’t love that?

How to Become an Email Marketing Expert

Digital marketing is still a new area for much of formal education, so the parameters for entering the field are pretty flexible! Since few institutions offer a specific digital marketing degree, common bachelor’s degrees preferred by employers are:

  • General marketing
  • Business admin
  • Graphic design
  • Communications

Those should tell you a lot about what to expect in the job! With educational platforms like SkillShare and Coursera, you can easily earn a certification in email marketing itself to help you start building your credibility from home and even for free! No matter what route you take, the job will definitely require you to develop a few skills for sure, such as:

  • Writing attention-grabbing subject lines
  • A sharp eye for design and formatting
  • Understanding analytics and how to interpret them
  • Audience insight
  • Campaign strategy

*****

To summarize, as Agency Partner’s email expert puts it, “Email marketers constantly need to balance aesthetics with function. It’s important to have a keen eye for design as well as the knowledge of how to apply that design for functionality…Email marketing is all about emailing the right person, at the right time, with the right message. Personalization, tagging, and audience segmentation are crucial.”

It’s a lot to manage for sure! Need some help with your company’s email marketing? Agency Partner’s team of specialists are one Contact Us page away to get started with crafting your strategy and developing campaigns to build your audience and drive your sales, one inbox at a time!

landing-page-design-1

What Is a Landing Page? Landing Pages Explained

Expert Tips For What Is a Landing Page? Landing Pages Explained

Whether it’s brand-spankin’ new, redone, overhauled, or just touched up, every page of your website development has to have a clear purpose. The About page, the Homepage, the Search, and the Contact page- all pretty straightforward in their function. But what about a Landing page?

What Is a Landing Page?

A landing page also called a “lead capture page,” is a single web page that appears online when someone clicks your link. That link may appear in a banner ad, a marketing email, a SERPs result, or a social media post, to name just a few. It’s designed to collect digital information from website visitors, such as email addresses and other personal information, or to help convert site visitors into leads. Landing pages help you build an online following, a contact list, and even greater sales—positively vital for any modern business.

Why Do I Need a Landing Page?

In the marketing funnel, the conversion happens once that link is clicked within the ad or email. Maybe it’s where the visitor decides to download that eBook they saw advertised or sign up for a free trial! A landing page should feature these elements:

  • One value proposition
  • A primary, clear message
  • One simple call to action, or CTA

It’s all centered around promoting one singular macro conversion and communicating the benefits of following the CTA. This hyper-focus should keep your objective clear and your visitor, well, focused on following through with that objective.

Can Any Page Be a Landing Page?

The answer is yes and no. There are two primary types of landing pages: referential and transactional.

  • Referential

Referential is all about giving relevant information to the visitor. The goal here is to keep the visitor as focused as possible on the specific message by conveniently providing all necessary info to convert that visitor into following your CTA.

  • Transactional

This is a page where the visitor must first fill out an info form (like e-mail capture for a mailing list, for example) to receive a discount code or access to download that e-book. Capture as much information about the visitor as possible, but be cognizant of how much is too much to your visitors!

While any page on your website can technically act as a landing page, it depends on how singularly concentrated the content, and the CTA of that page is. Often but certainly not always, a landing page offers no further website navigation. It can be very convenient and cost-effective to customize a single page rather than invest in building out an entire website. (Psst…Agency Partner can help with both!)

A landing page can arguably also still have some supplementary content. For example, your main navigation could house several subpages that are highly relevant to the primary topic of the landing page. This would require the user to stay on this single URL for extended periods to access all related content. However, make sure these subpages contain information only relevant to that value proposition, primary message, and simple CTA!

What Does a Landing Page Look Like?

Landing pages, be it referential or transactional, typically include some combination of the following:

  • A headline: This is all about your offer’s top-selling point – make sure it grabs attention!
  • A subheading: Add a bit of extra supporting information below your headline.
  • Copy: Tell your visitor all the details about what you’re offering and why they need it. Keep this information easily digestible – bullet point lists are a great option to include here!
  • A lead form: Key to the transactional landing page, this form collects contact information from your visitors.
  • CTA: Make it clear what you want your visitor to do next – “Buy Now,” “Read More.”
  • Permission checkbox: While not required everywhere, it’s a safe assumption that any contact sent to your visitors who fill out the lead form (think marketing emails) will require their indicated permission. Always get consent first!

Other features to consider

  • Comparisons: Need to convey what makes your product or offer different? Create comparison tables to highlight the exact features you have over your competitors.
  • Testimonials: Stats prove that testimonials rank around 90% in content effectiveness. Let your customers share their stories with you to help build trust and credibility.
  • Video: Video is the most engaging format these days. If suitable for reaching your target customer, embed a native video onto your page.

Look out for an upcoming post on how to optimize your landing pages! We’ll see you there!

Need some more detailed help now with your current landing pages or a new, custom landing page made to promote your offer? Head over to our Contact Us page, and let’s see what we can do for you!

ppc-management

What is PPC management?

Expert Tips For What is PPC management?

PPC management is no easy task. Deep knowledge of advertisement strategies, their relevant platforms, and how to make ad bids only scratches the surface of role complexity. For those who need the highlights, we’ve got a handy guide to get you started understanding this important role of modern marketing campaigns!

So, What Is PPC?

PPC, or pay-per-click, is a part of online marketing where advertisers agree to pay a fee every time an ad is clicked. Pretty straightforward, right? It’s like buying visits to your site, which is important as organic reach is getting harder and harder to achieve in the ever-growing digital market. One of the most common types of PPC these days is SEM, or Search Engine Marketing, used to describe any advertising meant to help make searching for a certain website even easier. (This is an umbrella term that includes SEO under it.) PPC helps build brand awareness, highlight brand specs, and get quicker results from specific audience types. PPC services are a cost-effective tool as money is only spent by advertisers once the ad is clicked through rather than simply displaying the ad.

PPC ads go way beyond just a search engine results page or SERPs; you’ll see them on YouTube, Facebook, Pinterest, and even LinkedIn. Wherever a product or service has a target market, PPC ads are likely already there. This makes understanding and adjusting your business’ target audience data all the more critical. It also encompasses affiliate marketing, retargeting campaigns, paid search marketing, and price comparison advertising.

The PPC Manager

PPC management services like that of Agency Partner typically oversee the development & execution of ad spend on effective PPC campaigns to meet goals and ROI, both short and long term. They’ve got to be skilled at managing those budgets while also strategizing to build and bolster accounts & critical relationships. PPC services track metrics like view impressions, conversions, total sales value, and click-through rates to help strategize campaigns, optimize bid management, craft ad copy, and even more. With these metrics, they can also calculate the profit by subtracting total cost from total sales value.

Who uses PPC?

The two most popular PPC platforms are Google and Microsoft Advertising. Generally, industries like retail and travel spend the most on PPC, while consumables and home improvement spend the least. Text ads, mobile, and remarketing tend to be the most effective forms of PPC.

These platforms can help professional PPC management services do things like configure website traffic to support your ultimate business goals, whatever they are. PPC can benefit smaller businesses looking to scale up efficiently by offering granular targeting, access to immediate site traffic, comprehensive customizing, and quick results, all with a low entry barrier. Keep in mind that PPC campaigns do not boost your SEO rankings, though regardless, they can still connect your business to a much wider digital audience. PPC and SEO can work synergistically to create a cohesive marketing campaign.

What Does A PPC Manager Do?

  • Keyword Research

It’s almost impossible for a site to succeed without knowing what keywords users are searching for! Research is needed to know what to target and utilize when crafting ad copy for campaigns. For a smaller company’s campaign, targeting mid-tier rankings can be a wise option to gain an initial authoritative ranking before scaling as they grow, and it takes an intelligent PPC manager to know how to do that! SEMRush and Moz are excellent resources for analyzing keyword performance.

The biggest responsibility, though?

  • Campaign Creation, Monitoring, and Strategizing

Someone’s got to build out the ads, strategize bidding, set targets, AND optimize and monitor the campaigns! First off, a bid is the max amount of money an advertiser is willing to spend for each click on an ad, and the budget is the total amount to spend on this campaign. The bidding process works pretty much like a classic auction – Advertisers make a bid on an ad impression as long as the set budget won’t be maxed out, and the impression goes to the highest bidder. So that particular ad wins that spot on the page.

These auction bids are made autonomously, and PPC managers oversee their optimization. They’ll need to track campaign analytics daily and update bids as needed per those reports. If some targeted keywords in the ad copy are performing better than others, their bids should be increased ASAP. Conversely, the bids for keywords underperforming may need to be lowered, so the budget is fully optimized!

So How Do I Become A PPC Manager?

Being a PPC Manager is perfect for someone with analytical and creative skills, excellent communication, and especially time management – you may be leading multiple accounts at once between search ads, display ads, social media ads, and even e-commerce ads!

  • Start developing a deep understanding of what PPC is and how it works – you read this article, so you’re already off to a good start!  
  • Build strong copywriting skills – these will be important for creating effective ad copy.  
  • Take an online course or two to earn certification – we suggest the Googe Ads and Facebook Blueprint Certification.
  • Familiarize yourself with PPC tools – knowledge of Analysis, Google Ads Editor, SEMRush, etc. will be a big bonus when getting started.
  • Study industry trends and current best practices – we recommend the Agency Partner blog, not that we’re biased or anything…
  • Look for freelance and contract work to build your resume – everyone has a start from somewhere!

Feel a little overwhelmed? The role of PPC management is undoubtedly a big task, and the Agency Partner PPC Management team can take care of all of it for you. Head over to our Contact Us page to get started today!

clutch-global-1000

Clutch Names Agency Partner Interactive as Part of the Global 1000

 

Through the last couple of years, Agency Partner Interactive has developed a reputation for helping businesses double their revenue, even during the peak of covid shutdowns. That feat took a lot of hard work and dedication to pull off, but we did.

Our efforts produced tangible results for our clients and partners, and now we’re seeing those results being paid back. We’re proud to share that Agency Partner Interactive has just been named part of the Clutch Global 1000 for 2021.clutch-badge

Clutch is an independent review platform host to some of the top companies in the world. They use a unique verification process that allows them to determine that all reviews are legitimate before they’re published to the website. When a company can earn multiple high-quality reviews, it is recognized as Clutch leader through a set of annual awards. The Global 1000, however, is even better as it’s only given to the top thousand companies regardless of the industry the world over.clutch-reviews

This is a noticeable step-up for us as a team, and we couldn’t be happier. Our CMO described the award like this: 

This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve very specific business goals, and it is an honor and blessing to do what we do.” – Adam Rizzieri, CMO and Co-Founder of Agency Partner Interactive. 

We’d like to thank our clients and partners who have made this award possible. We know that our success only came as a result of the hard work and dedication from everyone involved. We look forward to continuing to provide digital marketing and website design solutions for companies far and wide in an effort to grow their revenue, improve digital presence, and help them be better at what they do best. 

If you’re looking for a top-tier team to help support your digital marketing or website needs, give us a call. We strive to create results and great experiences for our clients, and this recognition is proof that we are achieving our goals.

web-design-services

Where Can I Find the Best Web Design Services?

Expert Tips For Where Can I Find the Best Web Design Services?

The web has become an integral part of our lives. It’s used for everything from shopping to staying in touch with friends and family. If you are looking for a way to improve your business or personal web presence, then it is time that you start searching for the best web design services around. Many companies offer website development solutions, but not all can provide the high-quality level of service you deserve. We have put together this guide on selecting the right company so that your project turns out just as you had hoped!

When looking for a web design company, it is essential to keep in mind that not all of them are created equal. Some companies focus mainly on the design aspect of website development, while others specialize in coding and programming. It is essential to find a company that can provide you with a complete solution – from designing your site to developing it and maintaining it afterward.

Why Is Website Design Important?

A well-designed website is visually pleasing and will attract visitors to your site. It should be easy for users to navigate through and provide a positive web experience. If you want people to visit your site regularly or purchase from you online, then the design of the sites must grab their attention immediately.

Creating a good first impression is crucial when it comes to web design. If you are looking for a new look, then this may require your current site to be completely redone from scratch. However, if you want an upgrade of the graphics and content on your existing website, that can be achieved through editing or adding some additional pages. If you’re struggling with getting sales or leads, a new website might be the right solution.

Is a Website Good for Marketing?

For many businesses, having a website is now seen as the best way to market their company and interact with customers – both online and offline. A well-designed site will not only improve your web presence but also provide several marketing opportunities for you.

When it comes to an e-commerce website, people expect you to process any orders and transactions online. This means that you will need a secure payment gateway and an SSL certificate to ensure that all data is transmitted securely.

A website can also be used for marketing offline businesses by including a map and contact information. Additionally, it can be used to drive traffic to your physical store locations or even promote special offers and events. A website is a significant investment, no matter what your business is.

Finding the Best Web Design Company

Ask Around

One of the best ways to find a quality web design company is by asking for referrals from friends and family. If someone you know has recently had a website developed, ask them who they used and whether or not they were happy with the results.

Sites like Clutch and UpWork also offer a great way to find quality web design companies. They have many reviews and ratings from clients who have used these services in the past and let you ask for a quote right on the website.

Check Their Portfolio

When deciding on a web design company, it is important to look at their past work. This will give you an idea of the quality of their designs and how well they can meet your needs. Be sure to ask the company for a portfolio of websites they have designed in the past, including small and large projects. If you are not happy with what you see, it is best to move on and find another company.

Get Quotes

Once you have narrowed down your search to a few companies, be sure to get quotes from each of them. This will give you an idea of how much the project will cost and help you make a decision based on price. However, do not make your decision solely based on price – be sure to look at the quality of their work as well. Never choose a web design company solely based on price.

The best way to get a good deal is by negotiating with a web design company. They will often be willing to give you a discount if you agree to have them start working on your project right away. Many companies offer additional services other than web design. If you’re interested in any further services, the company might be willing to negotiate more.

Understanding the Cost of a Website

The cost of a website is not just the design and development of the site. It also includes website hosting, domain name registration, monthly or annual SEO services, and web maintenance fees. The cost of a website can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the project.

When it comes to website design, you get what you pay for. If you’re looking for a cheap website, you will likely be disappointed with the results. A high-quality website should look great, function well, and be easy to use. It is important to remember that a website is an investment, and it is worth spending money on a good design company that can help.

Where to Find the Best Web Design Services?

When looking for companies to get quotes from and see their portfolios, the best option is to check out sites like Clutch and Design Rush. These sites offer a great way to find web design companies that you can trust. They have many reviews and ratings from clients who have used these services in the past, so you will be able to see what other people think of them before signing on with any company.

Sites like Clutch also let you request quotes right on their website, making it easy to compare prices and services.

Get a Quote

Agency Partner Interactive is a top-rated website and marketing company. We have experience working in eCommerce, home services, and many other industries. If you’re looking for a beautiful website and extraordinary online experiences, contact us today!

brand-building-strategy

Brand Building: Is Web Design an Effective Marketing Strategy?

Expert Tips For Brand Building: Is Web Design an Effective Marketing Strategy?

A great website is the backbone of any marketing strategy. A company’s web design and digital marketing efforts will set them apart from its competition. Web designers can provide companies with a distinct look, which helps to build brand identity and gain more customers. This article discusses how effective web design and digital marketing can be for your business!

Brands large and small spend a lot of time, money, and energy building a great website. And for a good reason. A website can help a business gain more customers, increase revenue, and expand its reach.

The first step in building your brand is understanding how web design works with marketing efforts to achieve the desired result. Digital marketers need to align their marketing efforts with measurable goals and objectives under one strategy.

Many things go into creating a website that will help boost your digital marketing efforts. This includes search engine optimization (SEO), bounce rates, responsiveness, load time, and more.

One of the most important aspects of a great website is its design. If it’s not visually appealing, users will leave your site without taking any other action. In fact, 47 percent of web users say that they judge a company’s credibility based on their website design alone!

Building Your Brand Through Web Design

To build a brand, you have first to understand who your target market is and what they want from your business.

Once you know this information, it’s up to the digital marketers of a company to come up with creative ways that will help their web design stand out among competitors in the industry. This includes using great colors, images, and UI/UX design.

Using professional web designers and digital marketers to help make sure your website is aesthetically appealing and able to convert visitors into customers is a great idea.

By using web design as an effective marketing strategy, companies can build their brand by becoming recognized as experts in their industry. This will help them gain more customers and increase revenue over time!

User Experience

A poorly designed and maintained website will greatly affect your customer’s experience. A website with a bad user experience will turn off web users, and they won’t want to return or share your site.

If a company’s digital marketing efforts are not cohesive, it can lead to the opposite effect of what was intended — people seeing their brand negatively instead of an authority figure in their industry. This is why load time is the easiest fix on your site.

If you have a lot of videos and images on your site, make sure the resolution is set to medium quality so it doesn’t affect page load time. For example, restaurant web design companies know that users don’t have patience for graphics-heavy online menus and will quickly leave a page that takes too long to open. Building your website with the user experience in mind will build brand loyalty and gain more customers through your web design.

Web Design and SEO

The way a site is designed can affect SEO or search engine optimization. When designing your website, make sure you’re catering to the standards of Google and other large search engines. You want your website to be indexed by their robots and have a proper robot.txt file.

Today, Google uses over 200 signals to determine how a site should rank. And according to Forbes magazine, if your website is not mobile responsive, you will lose out on valuable SEO traffic from people searching the web with their phones! Digital marketers and web designers alike need to understand that search engines have evolved greatly since the early days of the internet and keep up with the trends.

Make sure you’re also following best practices for SEO, as this will help improve your site’s ranking in search engines. This, in turn, will result in more web users finding your way.

Optimizing Your Website for Conversions

If your web design is not optimized for conversions, it won’t help your digital marketing efforts.

Conversions are defined as actions that users take on a website, such as signing up for an email list or buying something from the online store. The more people who convert and interact with your business, the higher you rank in search.

A complex website without an easy way to contact or purchase items will have fewer conversions.

Ensure that all the important information is easy to find on your website and properly formatted for a positive user experience. An easy-to-navigate website with a strong call to action, or CTAs, will perform well. Web designers should always be focused on conversion optimization when creating a website.

Tracking Users on Your Site

Once your website is built, you’ll want to set up tracking to watch what people do on your page. While this might sound creepy, all the information sent to software such as Google Analytics is anonymous.

A great way to check on how your customers interact with your site is by utilizing Hotjar and Crazy Egg programs. These programs allow you to see recordings of people using your website, where they are clicking, and how long they are spending on each page.

By tracking users on your site, you’ll be able to make changes and improvements that will help increase conversions and keep people interacting with your brand.

Website Design Made Easy

If you’re looking for help with your brand, give Agency Partner Interactive a call! We’ve helped brands just like yours build beautiful responsive websites that are SEO friendly and have high conversion rates.

Whether you are an e-commerce brand selling your products online or a home services company, we can help you take your brand to the next level.

For a free quote on website design and digital marketing servicescontact us today!

it-staffing-solutions

IT Staffing Solutions: Scale Your Business Quickly and Easily

Expert Tips For IT Staffing Solutions: Scale Your Business Quickly and Easily

Your business is booming, but now you need more support than your current employees can handle. When looking for IT staff, you can hire someone on your own and hope that they can handle the workload. Or you can go with an IT staffing company that will provide you with the right resources and support when it comes to scaling your business.

IT staffing solutions are perfect for businesses that need to scale quickly and easily. An IT staffing company will have a large pool of resources available so you can find the best fit for your specific needs.

Many have heard of IT staffing but don’t know what it is. IT staffing refers to the process of employing temporary or contract workers who are skilled in information technology systems. This allows for flexibility and scalability in an organization’s IT department. Let’s take a look at some reasons why hiring IT staff can benefit your business!

What is IT Staffing?

IT staffing is the process of contracting your IT staff. This offers not only flexibility for your business but also gives you access to top IT talent from all over the world. You can use onboard a new IT employee or team in record time!

IT staffing services are an excellent way to supplement your company’s IT department. Hiring contract or temporary workers allows for more flexibility than full-time employees without sacrificing the quality of service. Perhaps you’re at the beginning stages of building a team and need some extra bodies to get up and running quickly?

Or maybe your long-term employees are on vacation or out of the office for an extended period of time? IT staffing services can help you cover these gaps without hiring a full-time employee.

Who Needs IT Staffing?

Small businesses, in particular, can benefit from using IT staffing solutions. When your business is just starting, it’s essential to be frugal and efficient with your resources. Hiring contract workers instead of full-time employees is a great way to do this. You can also scale up or down as needed, depending on the demands of your business.

Does your business need a dedicated IT staff to help grow your business? IT staffing solutions can offer a customized solution that fits your business. You’ll have access to the best talent in the industry, and you won’t have to worry about hiring and training a full-time employee.

It can be difficult for businesses to find qualified employees in today’s economy. IT staffing solutions offer a great way to get access to top talent without having to go through the hassle of recruiting and interviewing.

How do I get IT Staffing?

If you’re interested in IT staffing solutions for your business, the first step is to contact an IT staffing agency. They will work with you to assess your needs and find the perfect fit for your company. You can also browse through their database of qualified candidates to find the best talent for your specific project or role.

Finding an IT Staffing Agency

The first thing to look for when finding the right IT staffing agency for your business is to make sure they have a good reputation. Ask around and do your research to find an agency you can trust.

Agency Partner Interactive has been offering IT staffing solutions for businesses just like yours. We have access to top IT talent across all industries. We understand the intricacies of hiring for different positions and projects, so you can trust us to find exactly what your business needs!

To learn more about our IT staffing solutions or any of our other services, contact an Agency Partner Interactive representative today. A member of our team will work with you. The next thing to look for is experience. Ensure the staffing agency has to experience in the IT industry and knows how to properly screen and assess candidates.

The next thing to look for is experience. When finding the right IT staffing agency, you want to ensure they are experienced in finding top IT talent. This is extremely important because you want to ensure the agency can find quality workers that will fit your specific needs.

The last thing to look for is an agency that offers a wide range of services. This way, you’ll be able to get all of your IT staffing needs met by one company.

Agency Partner Interactive offers a wide range of services and has experience staffing companies of all types. We understand what it takes to find quality workers that fit your needs, and we’ll work with you every step of the way.

Contact an Agency Partner Interactive representative today if you’re interested in IT staffing solutions for your business! We’d love to help you get started on a long-term project or temporary role so that you can scale your business quickly and easily!

Getting Started with IT Staffing

Now that you’ve found a good IT staffing agency, it’s time to hire some employees! Here are a few tips to help you get started:

– Make sure the agency has good references before hiring any workers.

– Go over their resumes and assess which candidates would be best for your specific project or role.

– If it’s a long-term assignment, you may want to have them sign an NDA so that they can’t share any sensitive information.

– After you have chosen a candidate, contact the agency so they can handle all of the paperwork and background checks for you!

If your business is looking to hire an IT worker or team, reach out to us today at Agency Partner Interactive! Our experienced teams will help find top talent that fits your unique needs.

mobile-app-development

Your Ultimate Guide to Mobile App Development in 2022

Expert Tips For Your Ultimate Guide to Mobile App Development in 2022

Mobile app development is no longer just for the big players. It’s time to stop thinking of mobile apps as a luxury and start thinking of them as integral to your business strategy. If you’re reading this blog post, it means that you are probably starting to think about mobile app development. 

You should be!

This article will provide you with some insights on what trends we see coming in 2022, so you can plan accordingly.

What is Mobile App Development

Mobile app development is developing mobile applications for smart devices, such as smartphones and tablets. Mobile apps are designed to run on your smartphone or tablet device. They are usually developed with a specific end-user in mind, focusing on what makes them unique compared to other platforms.

The most common mobile app stores are the Apple App Store and the Google Play store. Apps are built using different programming languages, including Java, Swift, Dart, C#, and HTML 5.

Why is Mobile App Development Important?

Mobile app development is important because it allows businesses to create custom mobile applications to help them achieve their specific goals. For example, a business might want to develop a mobile app that helps customers make purchases or access information about their accounts.

Mobile apps can also be used to collect customer data, which can improve marketing efforts and create a more personalized experience for customers. Mobile apps are projected to generate $693 billion in revenue for 2021 from app stores, in-app purchases, and in-app advertising.

What is a Mobile App?

A mobile app is a software application that runs on your smartphone or tablet device, allowing you to easily access information from various services right in front of you, no matter where you are. This means that it can be used for business and personal use case scenarios. An average smartphone user spends 35 hours per month using mobile apps. Apps like TikTok are set to have a revenue of over $2.3 billion dollars in 2021.

What’s New?

This article looks at the latest mobile app development trends in 2022. Here are some of the things you can expect for your business to have an advantage over others:

Blockchain Technology

While blockchain used to be synonymous with cryptocurrency and anonymous transactions, it can be used for decentralized data storage. Each record has a timestamp and unique hash value that cannot be altered without changing all subsequent blocks.

This can be helpful when protecting user data and preventing data breaches. Apps backed by blockchain technology are end-to-end encrypted, meaning no one can access them without having specific encryption keys. With the rise of NFTs (non-fungible tokens), we expect blockchain to be a big player in 2022.

Touchless UI

Apps that utilize other input methods, such as voice and gesture control, are becoming more popular. We predict that there will be a surge in the use of touchless user interfaces (UI), which allow users to interact with apps using natural gestures and speech.

There is a strong use case for voice applications, especially with Google Assistant and Amazon Alexa becoming more popular than ever before. This is great news if you own an Alexa or Google Home.

Augmented Reality

While augmented reality, AR, has been around for some time, it is now being used in apps at an increased rate. This trend will continue to increase over the next few years as AR becomes more mainstream and better integrated into mobile devices. Sellers, for example, can utilize AR to show how their products will look on a customer or in a customer’s home. We expect AR to become more popular in 2022, offering users a more personalized experience.

Machine Learning / AI

As AI technology continues to improve, machine learning will become a more significant part of daily life for many people worldwide. Machine learning helps computers learn and adapt to new information, while AI can complete tasks without requiring any instructions. Both machine learning and AI can be used in mobile apps for a variety of use cases such as:

  • recommending content based on your interests, likes, and dislikes
  • understanding user behavior better than ever before so brands can offer them more personalized experiences
  • facial recognition for added protection in mobile apps

5G

We expect the rollout of fifth-generation, or “5G,” wireless technology, also known as “the internet of things,” to impact mobile app development in 2022 significantly. This is because it will allow for faster download and upload speeds, which means that more data can be processed quickly without any lag time.

Wearables

Wearables, such as the Apple Watch and Fitbit, are becoming more popular each year. This presents a unique opportunity for mobile app developers to create apps that can be used on these devices. In 2022, we predict that even more wearable devices will be released on the market, so it’s essential to think about how your app will integrate and work with this kind of tech.

VR

With Facebook’s announcement of the Metaverse, we expect VR or virtual reality to play a significant role in 2022. VR allows users to experience digital environments and interact with them as if they were there. This can be used for a variety of purposes, such as:

  • education: giving students the ability to explore different parts of the world without leaving their classroom 
  • entertainment: immersing users in new and exciting worlds
  • business: training employees in new scenarios
  • medicine: allowing doctors to practice difficult procedures before ever touching a real patient

VR can be used for entertainment, but it is also the next computing platform. There are many ways that VR will benefit mobile app development in 2022 and beyond.

Are You Ready for 2022?

Here at Agency Partner Interactive, we are excited for what the future holds. We know that mobile app development is constantly changing, and we want to help you reach your business goals in 2022 and beyond!

If you’re thinking about developing an app but aren’t sure where to start, contact us today!

video-animation-apps

The 10 Best Animation Apps For Making Eye-Catching Videos

Expert Tips For The 10 Best Animation Apps For Making Eye-Catching Videos

Here at Agency Partner Interactive, we are bullish on video. We all know the marketing power behind video marketing. It’s a powerful tool that can be used by any size business to connect with their customers and prospects in an emotional way, and it is one of the most shared types of content on social media. But, this doesn’t mean you have to hire a production company or spend thousands on professional-level equipment to make high-quality videos for your marketing campaigns. There are plenty of animation apps available today that give you the ability to create eye-catching marketing videos without having to break the bank!

In fact, marketing videos don’t have to be perfect. They just need to get your point across and connect with your target audience in a way that is authentic and relatable. No one wants an overly produced video where someone looks like they are reading straight from a teleprompter. People want authenticity!

There are so many video platforms out there, how do you know which one to use? What’s the best marketing video animation app out there? We have a list of ten marketing video animation apps that will help you create high-quality marketing videos for your business.

From Adobe Spark to Flipaclip, we break down each marketing video animation app and share why it is great for any size company or agency looking to add videos into their marketing deck.

Adobe Spark

If you’re in marketing, there is no doubt you know the powerhouse that is Adobe. Adobe Spark is one of the marketing video animation apps that is part of Adobe’s family. With this marketing app, you can create graphics and marketing videos for your business or brand without needing to know how to use complicated software like Photoshop. It has templates built-in already so all you have to do is choose one, or start from scratch, upload images/videos from your computer, and you’re done!

Adobe Spark has a free version, as well as a premium version starting at $9.99 per month.

Canva

Canva is a great marketing video animation app for creating designs and graphics. It is also free to use, which makes it perfect for small businesses or those on a tight budget. With over 600 templates to choose from and easy drag-and-drop tools, you can create any kind of marketing graphic or video you need without having to hire a designer. With tons of templates, you’re bound to find a design that works for your business, or you can build one from scratch.

Canva has a free version and a pro version for $119.99 per year or $12.99 per month.

Flipaclip

If you like the style of old-school animation or flipbooks, Fliipaclip is a great choice for you! It is a marketing video animation app that allows you to create frame-by-frame animations on your phone. All you have to do is upload some images, or draw them in the app, then share it on your page as a Gif or video!

Flipaclip is available for free via your favorite app store, but has premium features available as well.

PicsArtAA

PicsArt is a marketing video animation app that allows you to do more than just animate. With PicsArt, you can also add text, filters, and stickers to your videos for extra pizzazz! Create your own animated emojis using the Emoji Me feature.

PicsArt is free to download but does have in-app purchases.

Animation Desk

Animation Desk is another marketing video that utilizes frame-to-frame animations. It is available for both Android and iOS devices. This marketing video animation app has a wide variety of features, such as the ability to add sound effects and music, create storyboards, and even collaborate with other animators!

Animation Desk is available for free on iOS and Windows 10 but has a premium subscription as well.

Animoto

Animoto is a cloud-based video creation app that you might be familiar with. It allows anyone to create marketing videos within minutes! With Animoto, all you have to do is select from one of their many templates, upload some images and/or videos, then pick the style of music for your marketing video. You can also change up font styles to match your brand!

Animoto has a free standard and their basic plan starts at as little as $96 a year or $16 a month.

Powtoon

Powtoon is another marketing video animation app that allows you to create animated marketing videos without the need for expensive software. With Powtoon, you can select pre-built templates of animated characters or video templates, backgrounds, props, and much more. Upload your own voice-over and background music for a great marketing video.

Powtoon is free for personal use but has premium subscriptions starting at $228 a year.

Stop Motion Studio

Stop Motion Studio is a marketing video animation app that allows you to create marketing videos using stop motion. It has a frame-by-frame editor with tools for animating objects and backgrounds, as well as multi-layered soundtracks!

Stop Motion Studio can be downloaded on iOS devices free of charge but does have some premium features available.

Blender

Blender is a marketing video animation app that can be used to create both still and animated graphics. It offers an expansive library of materials, textures, and models to use in your marketing videos. With Blender, you can create incredible 3D CG videos. You can also create your own using the built-in tools Blender has to offer!

Blender is 100% free for any purpose, but consider donating if you enjoy the software!

Animate it!

Animate it! is a marketing video animation app that offers a wide variety of features for creating your own marketing videos. With Animate it!, you can create storyboards, animate characters, and props, add sound effects and music, and so much more!

Animate it! is available for purchase on the App Store for $14.

If you’ve tested these apps and need some more support creating stunning marketing videos, contact Agency Partner Interactive today! We have marketing video experts who can help you create the best marketing videos for your business. Contact us or call us today!

linkedin-business

How to Market with LinkedIn: Tips and Tricks

Expert Tips For How to Market with LinkedIn: Tips and Tricks

LinkedIn is a social media platform for professionals, and it’s one of the most powerful tools in B2B marketing. Linkedin has powerful targeting tools that allow you to reach exactly who you want to market to. This blog post will go over ways to use Linkedin as a marketing tool and help your business grow!

Set Up Your Profile

The best way to start marketing on LinkedIn is to be on LinkedIn! Make sure your profile is complete and up-to-date. This will give people a good idea of what you do and how to reach you.

Make sure to keep your profile up-to-date with any achievements, certifications, and courses you have taken. Linkedin is a social media platform for professionals, so it’s essential to have your profile set up as well as your business page!

Set Up Your Page

This will be the face of your business on LinkedIn. Linkedin is a platform for professionals, so it’s essential to make sure your company page looks professional. Linkedin has an easy-to-use design tool where you can customize the look of your LinkedIn page! Make sure to include information about your business, recent news or promotions that are going on, and all contact information. Linking out to your website and blogs are a great way to gain more organic traffic to your site.

Define Your Audience

We talk about defining your audience a lot at Agency Partner Interactive because it’s one of the most important steps! LinkedIn offers powerful targeting that allows you to reach people based on their job title, industry, company size, and more. Linkedin is one of the best platforms for B2B marketing because it allows businesses to target people looking for and can benefit from your services.

Build Your Network

One of the most powerful features of Linkedin is who you can connect with on Linkedin. Linkedin also has groups you can join depending on your business type or location! This will allow you to build a community of customers that may have had similar interests as well! Consider adding connections with people who are your ideal audience. Adding more people will grow your organic reach!

Create Content

LinkedIn is a great place to share content! You can share articles, infographics, videos, and more. Please make sure the content you’re sharing is high-quality and relevant to your audience. LinkedIn also has a feature that allows you to publish long-form posts on their site. This will let you go in-depth and get more detailed than you would on other platforms.

Make Sure Your Page is Searchable

If someone can’t find your profile or business via search, they won’t be able to engage with you. Make sure you have keywords in your profile relevant to your audience. Linkedin has a great tool that can help you optimize your Linkedin for search! If you have employees, make sure their profiles are up-to-date and linked to your page.

Take Advantage of Analytics

One of the best features Linkedin offers is analytics. This will show you who’s been visiting your page, what they’ve engaged with most on social media, and much more. Linkedin will also show you who is engaging with your posts and how to reach them! Linkedin shares this information to give B2B marketers a leg up and to be able to target more effectively.

Congrats, If you’ve made it this far through the article…you’re doing great! Linkedin offers so many powerful tools for B2B marketing that can help any business market better using their platform. 

Use Media to Improve Engagement

LinkedIn offers many different types of media, and all allow you to engage with your target audience better. Linkedin will enable users to share images and videos directly on Linkedin! Who doesn’t love a beautiful photo or fun video? This is great for B2B marketing because it will help content go viral more efficiently than just text-based posts.

Increase Your Reach

One way to increase the reach and followers of your LinkedIn page is to add a Follow button to your website. This will allow website visitors to follow your Linkedin page without having to leave your site! You can also embed Linkedin posts on your website, which is a great way to keep followers updated on what’s going on with your company.

LinkedIn is a powerful social media platform for businesses of all sizes! Ensure you’re taking advantage of all the features, as most of them are free to use.

Highlight Great Performing Content

Remember the analytics tools we talked about? Linkedin will show you which content is viewed, commented on, and shared the most. Linkedin shares this information to help BtoB marketers better market their business! You can take advantage of this by boosting your top-performing content to get more views on this post and your page.

Target Your Audience with Paid Ads

The advanced targeting that LinkedIn offers is perfect for advertisers. LinkedIn allows you to target people based on their job title, company size, and more. LinkedIn is great for BtoB marketing because it will enable businesses to target people looking for and can benefit from your services!

We’ve found that offering eBooks or WhitePages perform well on LinkedIn. Consider creating a document that you can share with your leads in exchange for their information.

Ready to Get Started?

If you’re ready to level up with LinkedIn marketing, consider partnering with an agency with proven LinkedIn results. Agency Partner Interactive is a digital marketing agency that specializes in Linkedin marketing. We have years of experience helping businesses reach their target audience and generate leads.

If you’re a B2B company looking to boost your lead generation, give us a call today! We can help you get more leads and get a better ROAS (return on ad spend).

Want to learn more about B2B marketing?

Check out these articles:

What is B2B Marketing: Definition, Strategy, & Trends

What is B2B Lead Generation

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

social-media-services

8 Social Media Services That Agencies Should Offer Clients

Expert Tips For 8 Social Media Services That Agencies Should Offer Clients

Less than a single generation was all the time it took for social media to go from a place for electronically exchanging information and virtual community to a crucial modern marketing tool that’s fundamentally changed the future of the entire industry. Marketing and advertising agencies have smartly responded by adding social media services, but which ones should a company look for when shopping around for the right agency to trust with their business? We’ve gathered our top 8 here…

  1. Platform-specific social media services

They might all be social media platforms, but they also have very different best practices sets. Did you know that Instagram will be far less likely to push your video to your audience if a reel you post there has a watermark from another platform? Or that the lifespan of a post on Facebook is only 5-6 hours? Agency experts will know how to maximize efforts with each platform they specialize in.

They also can help advise you on which platforms you should focus on. Don’t just go wherever is new or most popular – go where your audience/customers are! For example, if you’re a B2C company, don’t expect to see much sales ROI from a LinkedIn account. How about your audience’s demographics? Approximately only 14.8% of Pinterest users are male, and the average age of users on the platform is 40, BUT the age range of active ‘pinners’ skews younger. Platform-specific information like that in the hands of the right social media services company can be a hugely powerful tool to ensure a company’s social success!

  1. Strategy planning

Would you start a road trip without having figured out your route first? Unless you’ve taken up van life, probably not. An agency should help strategize the best route for achieving professional goals as efficiently as possible. A detailed plan can be custom-built around many elements like audience research, niche analysis, keyword study, set content pillars, paid vs. organic ad strategy, content calendar structuring, repurposing know-how, and so on. Services for social media marketing should speak to every piece of this ever-changing puzzle.

  1. Account/profile creation and branding

Signing up for a social account is easy, but factor in the right profile image to hook a casual peruser. Is your bio optimized for searchable keywords and conveying a clear message about who and what you are as a company? If you’re a retail store, do you know how to link to and integrate your product? Platforms like Pinterest and Instagram have developed features that allow users to buy directly from your business’ social account, so it’s vitally important for an agency to know how to keep the buying process as efficient as possible for your prospective customers!

  1. Content creation

What’s social media without content? Creation is certainly a unique skill set and one that can also be platform-specific. It can entail graphic design, video editing, music pairing, scriptwriting, storyboarding, caption, and CTA crafting, all requiring alignment with that strategic planning. That’s not to mention the plethora of content creation apps on the market today. It can take weeks to master even one; an agency with this service should know exactly which app is best for a project’s needs and be ready to prove it!

  1. Content publishing 

While we wouldn’t say, the act itself is complex, keeping up with it definitely can be. If anything goes wrong in the posting, be it a system error or human error, it can take a business owner’s valuable time to assess and sort the issue. Having multiple accounts to manage can confuse which content types are supposed to go to which platform. Sometimes pre-planned posts can end up not going according to plan when they clash with unexpected real-world events. Avoid appearing tone-deaf by keeping someone assigned to publishing management.

  1. Research and analysis

Success doesn’t just happen; it takes a lot of time and a lot of preparedness: keyword and hashtag research. Let a full-service social media marketing agency like Agency Partner take care of all that while you run your actual business! Competitor audit, influencer-partnership research, trend tracking, and that’s just for starters.

  1. Education and consulting

Social media for personal use is different from business use, which isn’t always intuitive. It can be hard to find the right balance between professional and relatable, and that’s where education and consultation come into play. You’ll set yourself up for the best long-term success by having someone(s) to teach you at least the basics of this hugely important marketing style, even if you don’t intend ever to be running it yourself.

  1. Community management

So, your posts are gaining you lots of comments and DMs and taggings? Congrats! Now comes typically the most time-consuming part of the process – managing the community you’re building. Make sure to look for social media engagement services. It’s crucial to engage back with users reaching out to you. Just hearting their comment on your latest post is a small gesture that can make all the difference in relationship building with your audience. Thank your community when they create and tag you in user-generated content (UGC), and repost them where appropriate! Especially important if those messages and DMs are about customer service issues, you need someone skilled in managing that sort of issue in a professional, ‘brand voice’-y way. No gesture within your community should go unacknowledged! 

Agency Partner Interactive is your first and last step in finding the right agency that offers you all 8 social media marketing services. Ready to take your company’s social media to the next level? Have you got any questions first? Let’s talk! Call our team at 214-609-1662 or send us a message to get started today!

b2b-business-marketing

What Is B2B Marketing: Definition, Strategy, and Trends

Expert Tips For What Is B2B Marketing: Definition, Strategy, and Trends

There are many different kinds of businesses and just as many terms to match! Like B2B, business to business, B2C, business to consumer, and SAAS, subscription as a service. Today, we will focus on B2B and what makes this kind of marketing different from other businesses, giving you best practices, trends, and strategies to use for your own business. If you’ve wanted to grow your B2B marketing for your company, you’re in the right place!

What is B2B?

A B2B or business-to-business company is one that sells its products or services directly to other businesses or organizations, not the general public. Services like Office 365, Salesforce, SugarCRM, and others are examples of SAAS companies that are B2B. Many organizations operate under both the B2B and B2C umbrellas.

Any individual(s) with control or influence on purchasing decisions is the target audience for B2B marketing efforts. This can range from low-level researchers to the C suite.

What is B2B Marketing?

Marketing your B2B business is different than marketing for a B2C business. When looking at content, B2B is going to be more informational-based. It doesn’t have to be boring, but it is typically more focused on the services you offer and value for clients or members rather than selling a product immediately with catchy headlines.

Most decision-makers are focused on the bottom line and are trying to get the most ROI or return on investment they can. It’s essential to give as much data as possible and provide as many services as you can to show the value in your company.

Creating Your B2B Marketing Strategy

Customers and even attention are in high demand. A thorough B2B strategy that results in success necessitates careful planning, execution, and management. Here’s a high-level summary of how B2B businesses distinguish themselves in a crowded market:

Develop a Vision:

The first step is to develop a clear business vision. You need to identify what you want your company’s future to look like and the role that social media, content marketing, etc., can play in achieving this goal.

Define Your Market:

Who is your ideal client? Who would benefit the most from your business? What are their demographic traits? Where do they live online and in the real world? Who are the decision markers? These are all things you want to consider as you start figuring out your place in the market.

Identify the Best B2B Marketing Channels:

Once you’ve defined your market, it’s time to start thinking about what channels will work best for marketing.

The good news is that there are many options available these days, and the choice of which one(s) to use largely depends on how much budget you have, where your ideal clients live online (and offline).

  • Where do they spend their time online? 
  • What questions are they asking search engines? 
  • Which social media networks do they prefer? 
  • How can you fill opportunity gaps that your competitors are leaving open?
  • What industry events do they attend?

Create Assets and Run Ads:

Once you’ve figured out the best platforms to reach your customer, it’s time to create some ads! Find out what message you want to send to your customer. What will resonate best with them? What will they be most interested in? What do you want them to think or feel when they see your ad? Create engaging ads that are informative, not sales. You’re looking for value-add here rather than someone clicking on an ad just because it looks interesting.

Optimize and Learn

Once you’ve started your ads and your marketing strategy, it’s time to take a look at results and learn from what you’ve done. Which leads or customers came from which channel? What ad performed the best and why? How did these ads impact your overall marketing strategy and business goals? Look for ways to improve and look at new opportunities continuously. A well-performing B2B marketing strategy will need this less often, but when it’s just started, you’ll need to do it a lot.

Types of B2B Marketing

There are many types of b-to-b marketing strategies and campaigns, but they all can be broken down into four main categories: Blogs, search, social media, white pages/eBooks, email, and videos.

Blogs: Blogs are a great way to get in-depth and detailed with your company’s expertise. Blogs allow you to create more educational content than sales, but it takes time and planning to do this well. The best B2B blogs are at least 1000 words.

Search: SEO, or search engine optimization, is a very popular b-to-b marketing channel. This channel allows businesses to get in front of their ideal customer at the exact time they’re looking for a certain service or product. Google and Bing change their algorithms a lot, so it’s essential to stay up-to-date on search trends and best practices.

Social Media: Social media is a powerful B2B marketing channel because, as we know, most business transactions start with some research phase – typically online – where your ideal customer will be looking for you or someone like you. Paid and organic social media channels are both valuable when it comes to B2B marketing.

White Pages/eBooks: eBooks and white pages offer a way for B2B services providers and companies to get in front of their ideal customer with targeted, relevant information that they’re very likely looking for at just the right time. These are often used for lead generation and can be a very inexpensive way to reach your customer.

Email: Email is the linchpin of all B2B marketing strategies, especially for lead generation and nurturing campaigns. Emails are most often used for sending eBooks or white pages and communicating with prospects throughout their buying journey from awareness through purchase.

Videos: Videos can be a great way to introduce your company and its unique selling proposition (USP) while educating about the pain points of problems you solve. B2B companies often use whiteboard videos, live video streaming, or recorded webinars for this purpose.

Ready to Up Your B2B Marketing Game?

If you’re looking to improve your B2B marketing, consider contacting an agency. Agency Partner Interactive is a digital marketing agency that specializes in B2B marketing strategies.

For more info, read our Ultimate Guide to B2B Marketing here and contact Agency Partner Interactive for a free quote and personalized strategy for your business.

corporate-branding

What Does Your Company Brand Stand For?

Expert Tips For What Does Your Company Brand Stand For?

Defining your corporate identity will provide considerable benefits. This article explores the key steps and strategies that should be considered to achieve this goal.

Businesses understand how to define the products or services that they sell. Take Apple as an example. The tech brand has made a fortune by successfully positioning its products as minimal, stylish, and innovative. Even when they’re not constantly reaching these goals, customers still purchase products based on the assumptions that they have these traits.

In contrast, defining corporate identity can be a far more complex conundrum. Defining corporate identity requires a business to answer two key questions:

“Who are we, and where do we fit in the market?”

It’s not just essential to answer this question for a buying target audience. Other audiences care about this answer, too, including shareholders and employees.

Defining your corporate brand and understanding what your company stands for will provide significant benefits.

It can provide a company with the right competitive advantage. If a business understands what the brand stands for, it will know how well they are positioned against rivals. It provides purpose and direction for that business as a whole.

A corporate identity will also ensure successful levels of growth because businesses will find it easier to recruit new employees. They will understand how to attract the best recruits while ensuring that the business’s reputation as a whole is protected. 

Elements Of A Corporate Identity

Your corporate identity is formed from numerous elements such as:

  • Design – This includes assets that ensure a business is unique and stands out from competitors.  
  • Communication – How information is passed to different stakeholders and employees.  
  • Behavior – How the business reflects the core values, brand promise, and brand philosophy.

Understanding Your Corporate Identity And What Your Brand Stands For

Various models are used to assess the corporate identity and the brand position of the company. One example is the HBR Corporate Identity Matrix. This matrix postulates that there are internal and external elements that shape the corporate identity of a business. Furthermore, some features effectively bridge these two different groups.

Theoretically, using the matrix could allow you to understand whether the business identity is clear and where improvements should be made to ensure that your identity provides the right benefits.

Internal Elements

The main eternal elements of corporate brand identity are the vision and mission of the company and the culture. This also includes the capabilities of the company or what it can bring to the table that separates them from other companies and organizations

External Elements

These elements relate to how the business wants or needs to be perceived by stakeholders outside the company. Factors such as value proposition and the positioning of the business must be considered here.

Bridging Elements

The bridging elements are some of those that we have already discussed, including:

  • How the brand communicates 
  • What it stands for 
  • The values that underlie promises made to the customers

These concepts form the core of the brand identity, and they should be represented by simple phrases that summarise the intentions and the positioning of the business.

How Can The Matrix Help You Understand Your Brand Identity

According to HBR, the Corporate Brand Identity Matrix can be used by an individual or team to reveal whether a company’s identity is correctly integrated.

Overall, there are nine different elements within the matrix. HBR suggests that business teams can start by formulating answers to any of the questions within the matrix, including:

  • What is our intended position in the market?
  • What are our key offerings?
  • What attitudes shape how we work and behave?

The organization claims that if companies provide concise, straightforward, authentic, and timeless answers to the questions within the matrix, they will clearly understand whether their identity is integrated effectively.

Past Successes

HBR suggests that many businesses have already found success by using the Matrix. When Volvo was decentralized in 2016, the organization was left in a difficult and somewhat risky position. The business’s identity was no longer clearly defined, so the people within organizations were unsure how to best provide strategic support to “daughter” brands of the business. This led to issues with describing the brand through both marketings as well as investor communications.

Using the matrix, HBR was able to help Volvo clarify its position, strengthen its brand identity on the market and ensure that it could communicate effectively with all the critical stakeholders of the business.

Other organizations have seen similar successes after taking a deep dive into the stance of their respective brands. For instance, Cargotech, a significant player in the cargo handling industry, was able to use the tool to effectively bring three daughter brands together with a “one company” approach.

A Starting Step

It’s important to note that using a tool like the HBR matrix is only the beginning when improving your brand position and clarifying your corporate identity. Once corporate teams understand the identity, the legitimacy must be tested often with internal surveys. If the validity is confirmed, it’s then essential to ensure that every team member understands the brand identity and is working or communicating within these new guidelines.

Taking these measures will ensure that a business succeeds in achieving cohesiveness. It will ensure that everyone within an organization represents the business in the same way with each interaction. Whether they are interacting with stakeholders, clients, or customers, the corporate identity should be upheld.

The right corporate identity can also provide authority on the market and position your business as a leader within a highly competitive industry. This is possible through the right:

  • Action
  • Communication  
  • Design

The profound benefits of understanding and maintaining your corporate identity should now be clear, and tools such as HBRs Corporate Brand Identity Matrix can be vital to achieving these goals.

To gain a deeper understanding and expert support with the branding of your corporate enterprise, contact Agency Partner today. Our dedicated, experienced team is ready to assist you with your brand goals and help elevate your business in your respected industry.

web-development-services

What are the Most Common Web Development Services?

Expert Tips For What are the Most Common Web Development Services?

If your company or idea isn’t online, it doesn’t exist.  

That is why, regardless of their size, businesses of all types rely on web development services. Web development services are popular and common among organizations of all sizes, from multinational corporations to tiny startups. There are several web development solutions to pick from, depending on your unique product needs and budget. A well-designed website or web application can be a valuable marketing tool as well as an efficient way to manage information. Using an experienced web development team can reimagine your business and give you a competitive edge in today’s online marketplace. 

There are several web development services that businesses may use to design and build a website or web application. Custom web applications, eCommerce platforms, full-stack development, CMS —there is no set formula for what your company needs in an online presence. It is all dependent on your business needs. 

Here are some of the most common web development services you can use to achieve your goals:  

Full-Stack Web Development 

Both back-end and front-end development are included in full-stack web development. This sort of web design and development service produces a bespoke solution for your company’s needs by planning, developing, and hosting the website. 

Full-Stack developers are some of the most experienced and talented engineers you can find. They are capable of not only creating web applications but also helping with the hosting and maintenance of your web development projects. Full-stack web development companies have the knowledge to create a custom web solution. In addition to HTML and CSS, this type of development includes: 

  • Program a browser (like using JavaScript, jQuery, Angular, or Vue) 
  • Program a server (like using PHP, ASP, Python, or Node) 
  • Program a database (like using SQL, SQLite, or MongoDB) 

The most common full stacks are: 

  • LAMP stack: JavaScript – Linux – Apache – MySQL – PHP 
  • LEMP stack: JavaScript – Linux – Nginx – MySQL – PHP 
  • MEAN stack: JavaScript – MongoDB – Express – AngularJS – Node.js 
  • Django stack: JavaScript – Python – Django – MySQL 
  • Ruby on Rails: JavaScript – Ruby – SQLite – Rails 

Ecommerce Applications

Ecommerce web development is a subset of full-stack web development. It includes both the front and back-end web technologies needed to run an online store. This web development service is geared toward businesses looking to sell products online. Ecommerce web design companies can develop stores from scratch or set up a shopping cart plugin for your existing website. This type of web application goes beyond simply having a shopping cart, but it actually handles inventory, payment processing, product listings, and more!

The most common ecommerce platforms are: 

Custom Web Applications 

Custom web applications are custom web-based solutions for your business needs. Unlike a website, web applications are software elements that run on a web server. They are web-based, but function like traditional desktop applications. You may use a web application every day without even knowing it. 

Some web applications you may already be familiar with include: 

  • Facebook (built on the PHP programming language)  
  • YouTube (built using Python and Django web framework)  
  • Twitter (built using Ruby, Java, C++, etc.)  

Content Management Systems (CMS)  

Content Management Systems are web applications that allow users to update website content through a web browser. CMS services are often used by companies to update web pages quickly without the need for hiring web developers.  

The most common CMS platforms include: 

QA & Testing  

Quality assurance and testing are sometimes the most overlooked web development service. Quality assurance helps web developers ensure that the application they are building works properly.  

Testing web applications and websites, is an important step in web development to make sure your website meets the performance, quality, and usability requirements for your business need before moving forward with any project. Testing can be done both manually or through automated software tools like Selenium – which uses a web driver to control web browsers. 

Web Support and Maintenance 

Once you’ve finished building your website or web application, web support and web maintenance services will help keep it running smoothly. 

Web support is web management that prevents issues from arising in the first place. This includes tasks like training employees to use your web application correctly, monitoring system performance, reviewing logs for errors or security vulnerabilities, etc.  

Web Maintenance ensures a website runs as expected after launch by fixing web issues, making web improvements, updating web content, and more.  

Website support and maintenance usually come in three different types:  

  • Monitoring: web monitoring means you have dedicated professionals monitoring your infrastructure 24/7. Web monitoring is also web security – so your website can detect potential threats and escalate them quickly. 
  • Remediation: this is a type of monitoring that includes issue resolution by trusted developers. 
  • Management: web management includes both web support and web maintenance services that help maintain a healthy, bug-free environment for all of your web applications. This might include tasks like updating software libraries or plugins, patching servers against known vulnerabilities, etc.  

Upgrade Your Online Presence Today 

Ready to take your business online? Whether you have a website and need help maintaining it, or you have an idea for a web application and need help bringing it to life, we can help.  

Hiring an experienced Web Development company will ensure you get the web presence your business needs to succeed. Agency Partner Interactive has years of experience building web applications, eCommerce sites, and websites for companies just like yours. If you can dream it, we can bring it online. 

Located in Plano, TX, Agency Partner Interactive is a web design, digital marketing, and web development company that can help you reach your business goals.  

Contact us today to find out more about our web development services! 

graphic-designer

What Does A Graphic Designer Do?

Expert Tips For What Does A Graphic Designer Do?

So, what does a graphic designer do exactly? Well, they design graphics.

Okay, thanks for reading! Bye!!

I am just kidding.

There’s SO much that graphic designers do.

Graphic designers create visual tools to support a brand’s ideas and messaging that influence and inform consumers. Their handiwork is everywhere you look! As the expression goes, art makes you feel something while the design makes you do something, and graphic designers do both.

A Day in the Life

Also known as visual designers and graphic artists, the particular role of a graphic designer can vary widely depending on the specifics of their project and client. They may craft the overall composition and production design for any media such as advertisements, logos, short-form video, product packaging, social media content, or corporate reports, and that’s just scratching the surface. A pretty general overview of a typical day for a graphic designer looks like… 

Setting the Day’s Workflow 

  • Daily tasks and expectations are established. They may be advised by the client and then assigned by any relevant in-house or agency project manager. It is essential for time management if freelancing. 

Reporting & Updating 

  • Communication is a must about progress updates and any check-ins for feedback on yesterday’s headway. Meetings may be had directly with the client or with project managers. Estimated finish dates will often be determined or updated, and clarification of direction may be needed.  

Research 

  • Many say that true originality no longer exists. There’s nothing unusual about a creator needing some inspiration to get started. Maybe it’s spending some time researching similar projects by other designers or getting some insights into the client’s intended market audience. Take a look at what’s trending lately or look into what’s unique about marketing within the current project’s industry. 

Drafting 

  • Time to put the research to work! Short projects may require rough drafts being ready in a matter of hours, while others may take several versions of proposals as the ideas are fine-tuned.  

Designing 

  • The designer incorporates the specific client-provided brand assets like the brand’s approved typefaces, hex codes for colors, logos, or any other cohesive elements to begin bringing the project to life. Be it Figma or Photoshop or Final Cut Pro, here is where it matters most that a creator knows what software will give them the best, most relevant results. 

Wrapping Up 

  • Has the file been saved and sent back to the client for review? Has a backup copy been made yet? Update the client once more on ETAs also before calling it a day!

Graphic designers utilize an impressive span of knowledge and skills.

A solid graphic designer must understand color theory, psychology, typography, design software, and visual elements and marry it all to each brand’s unique identity. They’ve got to be skilled at consolation and presentation, sales, HTML, analytics, infographics, storyboard creation, design strategy, task flexibility, interpreting aesthetics, cost estimation, font selection, spacing, ad design, photo-editing, proofreading, visual message integration, and everything in between.

This job is anything but simple!

With such a variety of skills, many graphic designers develop into roles like Art Production Manager, Brand Identity Developer, Logo Designer, all the way up to Creative Director; so many more happily stick long term with the job description they love.

Graphic designers combine art with tech.

Through a combination of technology and art, a visual designer’s goal is to enhance a brand’s recognition and ensure their visual message is consistent and accurate, marketing-wise. This usually starts with producing rough illustrations of design ideas, either by hand sketching or in the relevant creative software.

Nowadays, with the prevalence of digital tools, it’s not impossible to lack drawing skills and still be a graphic designer as long as there is a strong artistic eye and a good sense of design elements. Knowing just the basics of pencil sketching can be all you need for noteworthy creations, especially when it comes to graphics in UI/UX design and web development like that of Agency Partner.

Understanding the possibilities and limitations of media, like the responsiveness of an app or the physical material a graphic will be printed on, can make a massive difference in the scope of effective design. Much the same way drawing skills may be helpful but not intrinsic to good graphic design, coding knowledge isn’t a must but can smartly inform an artist’s ideas and ability to collaborate with developers when necessary. Speaking of…

Graphic designers stop, collaborate, and listen.

An intelligent graphic designer often collaborates with teams of programmers, analysts, marketers, copywriters, client executives, and even other visual designers to successfully render their final products. It’s beyond important that a graphic designer carefully listens and prioritizes to understand clients’ objectives and effectively strategize their designs.

While artistic sense and ability are essential, one of the best ways for designers to set themselves apart in this competitive industry is by strengthening client-related soft skills. Learning how to stay attuned to a client’s needs and effectively communicate through every step of the process can be the difference between ‘good’ and ‘great’!

Graphic Designers DON’T…

As important as understanding what a graphic designer does, we also need to understand what is mistaken for falling under their already extensive list of responsibilities. Graphic designers do not decide the brand identity, only how to help visually bring it to life effectively. While they may create stunning visual details within an app, the app layout itself doesn’t entirely fall under their job description. Need a map drafted for a new travel book? Got a marketing presentation due soon? Nope, not a graphic designer’s job either…at least not yet!

Working as a graphic designer can be stressful considering how many different tasks you may have to handle daily and how lightning-fast the industry trends and tools typically evolve. Branding has never been more critical than now, and skilled graphic designers are vital to its success and effectiveness. The graphic design job outlook is pretty rosy, too, with the job market for the position projected to grow 4.2% in the ten years between 2016 and 2026. From print to digital to motion graphics and more, this industry will never go out of style.

website-design

How to Design a Website

Expert Tips For How to Design a Website

A web presence is essential in a digital world, especially if you’re a business or brand. Did you know that the very first website was launched on August 6, 1991? Now there are nearly 1.9 billion of them! But how do you even design a website in the first place?

A website uses 3 main languages to set its framework, design, and performance

  • HTML defines the basic structure and accessibility of websites
  • CSS sets the presentation, style characteristics, and layout of its pages.
  • JavaScript controls a website page’s interactivity

So how about in plain English this time…

Let’s break that down step by step, shall we?

Set your intent

What’s your purpose in creating the site? Got a product to sell or a service to promote? Maybe you want to start a blog or portfolio or new social hub, and the term “Community Standards” makes your head want to explode. Set your own! Having a clear picture of why you’re creating will make the flow of this process so much easier from start to finish.

Choose a host or website builder

A site host like Vultr or SiteGround may be all you need if you truly want to create your site from scratch. But if that’s a little more in-depth than you’re interested in, check out a website builder such as WordPress and Zyro. Wanna simplify the process even more? Agency Partner can take care of web development for you!

Register your domain name

There are three primary, customizable parts to a domain name:

  • Subdomain: typically ‘www’ (#funfact it can technically be any combo of letters!)
  • Root domain: your unique site address
  • Top-Level Domain: .com, .net, and .org are most common

Depending on availability, you can purchase a domain name for as little as $2.99 annually. Think about what your full URL might look like when choosing each part. Consider the relevance of TLDs in your niche and industry; for example, .org typically doesn’t make much sense for an eCommerce site.

Define the layout

The structure can be critical to the success of a website. If navigation is not clear or intuitive to the user, they won’t stick around, and your bounce rate metric will skyrocket. No Bueno!

Consider your brand

Make sure the site reflects the brand and its messaging. Even an artist building that online portfolio or a non-profit seeking online donations need a clear brand identity. From the micro and UX copy of your hamburger menu to any site error messages, the tone of voice must be consistent across the entire site. How about the color palette? If you have a brand logo, is it being thoughtfully placed in your design?

Prep your content

Think about what relevant types of content can help you build authority and trustworthiness in your industry to drive traffic and engage your ideal customer avatar. Batch create your content as far in advance as possible, try using content calendars to stay organized, and always hit that ‘Preview’ button before you publish anything!

Strategize your SEO  

How do your customers find you in an ocean of competition these days? Through search engine optimization, or SEO! This affects almost everything about your site, right down to that domain name you picked. Consider your keyword strategies when creating content, defining your user interface (UI), and even crafting back-end content like metadata! Ensure these keywords are terms your customers would naturally use when looking for what you offer, and always follow SEO best practices.

Include useful pages 

Could your site’s users benefit from an FAQ? Need a ‘Contact Us’ or booking page? Always keep first in mind your users’ needs and experience while they’re visiting. Anything that you can make native to your site to minimize site redirection is ideal! If you’re a restaurant, make sure to have your current menu, contact info, business hours, etc., directly available within your own site so that the user doesn’t need to go anywhere else for it!

Design your website elements 

Popular user-friendly platform Canva is an excellent resource, both its free and Pro versions, especially if you’re more of a beginner with graphic design, though Photoshop and Adobe XD remain the industry standard. Both YouTube and Skillshare host tons of design tutorials for all skill levels. Remember that a very elements-heavy site will likely run slower for your users than a more streamlined, minimalist approach. Good news for you beginners! For website design ideas, we love perusing Pinterest and Elementor. Also, hiring a pro graphic designer might be a wise investment, time- and money-wise. A site that doesn’t truly look polished and professional is much less likely to be trusted as a legitimate page.

Make it accessible for everyone. 

ADA compliance across the digital space has seen a massive push in recent years, and we at API are here for it. In fact, complying makes you eligible for a tax deduction of up to $5,000! Not sure if yours is up to compliance standards? Check out these tips, or have API do a full site audit for you!

Optimize for device compatibility

Approximately half of all website traffic comes from mobile devices as of 2017, so it’s essential to consider how your site will look and function outside of just a standard computer.

Set up back-end analytics

If your web builder doesn’t have site analytics built-in, or you need a deeper view, consider signing up for Google Analytics for insight into your site’s performance.

Now for the scariest part of all – Hit ‘Publish’!

Yep, it’s definitely a lot, but take it one step at a time. You got this! You no longer have to know the ins and outs of coding to build a beautiful, user-friendly website. Of course, that’s not to say using a site builder is easy enough for absolutely everyone or that everyone has the time to build a site themselves. So, if you don’t get this, remember Agency Partner is one Contact Us page away! 

business-consulting

Consulting Is More Than Giving Advice

Expert Tips For Consulting Is More Than Giving Advice

A consultant is one of those professions that many people will have heard about, but few know what it means.

The global consultancy industry is worth $250 billion and has continued to experience growth in recent years. The success of the consulting industry is relevant to the worldwide economy, and as organizations enjoy growth, they turn to consultants to help guide their future strategies.

Clients can benefit from consulting services when they truly understand what they want, know what to ask of consultants, and deliver appropriate recommendations.

But while businesses look to consultants to provide advice and recommendations, the guidance provided isn’t always taken on board. So what is a business consultant, and how can a consult become more than just giving advice?

What is a business consulting all about?

Management consulting can encompass many things. While consultants typically offer services relevant to their specific industry expertise, steps involved in the consulting process underpin the work.

However, each business will have its objectives for what it wants from the consulting process. The clearer the company’s objectives, the more successful the consulting process will be.

Of the potential steps involved in the consulting process, many clients only focus on some of what could be achieved through consultancy. Understanding the different elements could strengthen the client’s request, enabling a successful consulting process to be completed.

Information gathering

A significant portion of a consultant’s work will relate to information gathering. Consultants can have access to tools and data gathering techniques that businesses may not possess themselves, in addition to having the capacity to carry out the research that companies may not have.

There’s a responsibility on both the client and the consultant to provide clear intentions for the information gathered on how to be used or why it’s needed. This can help inform the process to ensure the most relevant outcome. For the consultant, having a clear brief to work from will help ensure that the work carried out meets the client’s needs.

Working to identify the problem

Businesses engaging with consultants usually do so because they have a problem to solve. This could include expanding into a new location, launching a new product, or adopting a sales or promotion strategy. Clients usually engage a consultant with the problem they need solving, and a consultant will search for the solutions.

However, a great consultant will look deeper into the issue and explore whether the problem present is the real issue at hand. By understanding the background to the issue and even reading between the lines to work out a better solution, a consultant can see broader or related problems at bay.

Presenting this information to the client can lead to an appropriate way forward that provides the best way and ensures the right outcome come for engagement.

Using expertise to provide solutions to the problem

A consultant’s strength lies in their ability to diagnose the issues resulting from the client’s problem effectively. This process, however, can be a difficult one, especially if clients are reluctant to divulge certain information. For clients to get the most from their consultant, they need to answer difficult questions about previous decisions or certain behaviors within the organization.

For clients, being unwilling to aid parts of the process can mean that the consultant can’t do their job thoroughly. An independent consultant is hired for a reason. Management needs to let the consultant in and uncover the internal processes, decisions, skills, and other key factors to diagnosing the problem and coming up with the appropriate solutions.

Making recommendations

Providing recommendations is a vital function of a consultant and is the final step in the process for many businesses, who will then decide how to implement these recommendations. Many don’t implement them, often citing unrealistic recommendations that are not accepted by executives, boards, etc., or are unworkable due to budget or process constraints. However, it doesn’t always have to end this way.

If the client is involved throughout the process, then the recommendations provided will have been developed in line with the achievable objectives set out at the beginning of the process.

Securing agreement and action

Most people believe that the responsibility for implementing a consultant’s recommendations lies with the client. However, if the client does nothing with the recommendations offered, it becomes a waste of the consultant’s time and energy. Clients should explore ways in which a consultant can assist with implementing recommendations in a supportive and constructive way.

Being willing to implement the recommendations is another factor to consider. It’s essential to seek buy-in from the higher-ups who will sign off on the proposals, which involves persuasive action from the consultant and the individuals working on the engagement from the client’s side. Close working throughout the process and a willingness from the client to bring people of all levels into the process can help make the process more collaborative. This can lead to agreement on the proper action to take, helping to get the most effective outcome from the engagement.

Leading change through process

A management consultancy engagement should result in definitive actions to take now. Still, it should also consider future challenges the client may face, with some recommendations and learning that can help them navigate these challenges. Changes to processes could be one of the ways this is achieved, but the client must be open to making these positive changes.

As businesses turn to consult more and more, they’re starting to see the value that making full use of a consultant’s expertise can bring. While information gathering and the subsequent report of recommendations can satisfy some businesses’ needs, they’re missing out on the full value working with a consultant can bring. As businesses learn more about the potential consultancy can bring, consultants will need to adapt their approach to ensure full service to their clients.

If you’re looking for expert consultancy, get in touch with Agency Partner Interactive today. We can provide business consulting services to satisfy your web design and marketing needs. Let us help you find the right solutions for your business.

best-ad-campaigns

The 18 Best Advertisements & Ad Campaigns of All Time

Expert Tips For The 18 Best Advertisements & Ad Campaigns of All Time

While it can often feel like many of the adverts you see in the modern world are cut from the same cloth, there is an art to creating an ad campaign that people remember. Many of today’s ads borrow elements from the best campaigns that have been seen throughout history, using the foundations that other companies have set.

For those that have seen shows like HBO’s Mad Men, though, you will know just how much has gone into creating some of the world’s best advertisements. Join us as we explore some of the most outstanding ad campaigns of all time.

1. Budweiser, “Wassup?!”

Let’s start with a fun one. Budweiser struck gold with their 1999 “Wassup?!” campaign, featuring a series of videos of friends on a group phone call having fun and repeatedly exclaiming “Wassup?!” in silly voices to one another. This made the beer look fun and lighthearted while also painting a picture of kinship amongst its drinkers.

2. Nike, “Just Do It.”

Nike has always invested a lot into advertising, but their “Just Do It” slogan has been on just about every one of their ads since the late 80s. This ad campaign is designed to convey a no-nonsense approach to pushing people to achieve their fitness goals. Can’t be bothered to exercise today? Just do it. Nikes got your back.

3. Coca-Cola, “Share A Coke.”

From changing the color of Santa’s outfit to poking fun at rival companies like Pepsi, Coca-Cola has long dominated the field of marketing. In 2011, Coca-Cola began adding individual names to their bottles for their “Share A Coke” campaign. People love a personal touch, and buying a bottle with your name on it is a genius way to achieve this.

4. Apple, “There’s An App For That.”

It’s tough to say which of Apple’s ad campaigns is the best; there have been so many great ones. The “There’s An App For That” campaign kicked off in 2009 as a way to show off the versatility of the latest iPhone devices. Campaigns like this have paid off for Apple, with iPhones being one of the most popular mobile devices on the market.

5. De Beers, “A Diamond Is Forever.”

Diamonds didn’t use to be that popular, but now most people would associate this rock with wedding and engagement rings, as well as luxury jewelry. In 1947, De Beers launched their “A Diamond Is Forever” campaign, targeting young men who wanted to show their status and give something extra special to the important woman in their life.

6. Cadbury, “Gorilla Drummer Drums.”

Advertising a product like chocolate can be a challenge without relying on the sultry imagery usually found in perfume ads. Just about everyone remembers the famous “Gorilla Drummer Drums” adverts from back in 2009, in which a gorilla drums along to Phil Colins’ “In The Air Tonight.” This ad was for their Dairy Milk brand and was voted the UK’s favorite advert.

7. Old Spice, “The Man Your Man Could Smell Like.”

Most companies will target the people who will be using their product when they make an advert. Old Spice took a different approach with their “The Man, Your Man Could Smell Like” campaign, though, targeting ladies who wanted their partner to smell as good as possible. The tagline is one thing, but the video cuts in these adverts make them stand out.

8. Google, “Year In Search.”

In 2018, Google decided to launch an ad campaign centered around the most common search terms used on their platform throughout the previous year. This proved to be a great way to connect everyone who watched the adverts, especially when it was revealed that the word “Good” had been searched more times than ever before.

9. Volkswagen, “Think Small.”

Even a decade and a half after WWII, American’s were still fixated on the large and fast US-made cars that dominated the market, rather than smaller European models. VW decided to take advantage of this in 1960, producing their “Think Small” ad campaign that sought to highlight the small size of their cars as a selling point rather than something terrible.

10. Skittles, “Taste The Rainbow.”

Skittles have long been using the “Taste The Rainbow” slogan for their advertising, and most people will associate these words with the colorful candy. The tagline works because it gives customers the sense that they will not only see the colors in Skittles; they will be able to taste it. Conveying taste through marketing can be challenging, but Skittles has nailed it with this one.

11. Sony (Bravia), “Colour Like No Other.”

The early 2000s was an excellent time for companies like Sony. Anyone old enough to remember 2006 will likely have seen the “Colour Like No Other” balls advert that hit TVs worldwide. This advert is compelling yet straightforward, with Sony dropping 250,000 bouncy balls down a San Francisco street to get across the idea that their Bravia TV line-up offered better color than anyone else’s. 

12. Leslie’s Weekly, “I Want You!”

It’s time to look back at an ancient marketing campaign, one that is often viewed as propaganda today. Most people know of Uncle Sam and will have seen the famous “I Want You!” poster plastered across the US throughout 1917. This poster was initially published in Leslie’s Weekly to push young people to join the military during WWI.

13. Red Bull, “Stratos.”

Red Bull has long been using extreme sports to advertise its energy drinks. The Red Bull Stratos project was a little different and involved sending a man named Felix Baumgartner up to an altitude of almost 26 miles for the highest free-fall in human history. More than 9.5 million users watched the event live, and Felix was the first human to break the sound barrier without a powered vehicle. Pretty cool, and great advertising.

14. Absolut, “The Bottle Campaign.”

Starting in 1980, Absolut ran their “Bottle” campaign for around 25 years. Making their bottles one of the most recognizable globally, this campaign involved countless printed images of their bottles taking on different forms. These ads have gone down in history from New York taxi cabs to the peel from an orange. 

15. Twix, “It’s Time To DeSide.”

Despite both sides of a Twix bar being identical, this candy manufacturer took advantage of the competitiveness of humans with their “It’s Time To DeSide” campaign. Asking customers which side of Twix was the best, they could poke fun at their product while also creating an ad campaign that stuck in customers’ minds.

16. Dos Equis, “The Most Interesting Man in the World.”

Even if you haven’t seen the legendary Dos Equis “The Most Interesting Man in the World” campaign, it’s likely that you’ve seen the memes that have spawned from it. The catchphrase that comes with these adverts has been enshrined in internet history, and this is an excellent way to sell a product, even if it wasn’t the intended result.

17. Pepsi, “Is Pepsi okay?”

If you’ve ever asked for a Coke at a restaurant or bar that serves Pepsi, you’ve probably heard “Is Pepsi okay?” as the response. Well aware of being widely considered second-best compared to Coca-Cola, Pepsi has long taken advantage of this, with their “Is Pepsi okay?” campaign poking fun at their beverage.

18. Avis, “We Try Harder.”

Much like Pepsi, Avis has long been the second most successful company in its field. Having worked extremely hard to take the top spot, Avis created the “We Try Harder” campaign to show customers that they work much harder than the competition.

Advertising has long been a significant element of human society. No matter where you are in the world, you can see adverts plastered on walls and displayed through your TV screens. While many of history’s most outstanding ad campaigns are behind us, there is still plenty of room for more to join the ranks of those we’ve covered in this article. 

email-marketing-services

7 Best Email Marketing Services for Small Business (2021)

Expert Tips For 7 Best Email Marketing Services for Small Business (2021)

Email marketing is one of the most tried-and-true and consistently reliable forms of marketing available – and it comes with a wide variety of benefits that mean it should be a staple in any business marketing arsenal.

For one thing, email marketing is generally remarkably cost-effective by comparison to other marketing approaches. An email itself typically costs nothing to send. Still, for your email marketing campaign to be truly effective, it’s essential to utilize the exemplary email marketing software service for the job – which will entail some cost.

Still, when stacked up against all sorts of other forms of marketing, email marketing is consistently one of the most affordable and cost-effective and likely to prove to be a worthwhile investment of resources.

According to the Direct Marketing Association, businesses in the United States see an average 4300 percent ROI (Return on Investment) with email marketing.

All the same, effective email marketing does largely depend on utilizing the right email marketing software, not least of all to ensure that your emails get reliably delivered.

If you don’t choose wisely, there’s a risk that you’ll end up paying for a service that yields a dismal deliverability rate, therefore costing you money, time and also undermining your entire marketing effort.

Here are seven of the best email marketing services for small businesses as of 2021.

  1. SendinBlue

SendinBlue offers a complete SMS and email marketing service for businesses and has the distinction of being one of the fastest-growing email marketing businesses in all of Europe.

Simplicity is the name of the game with this service, with a simple drag-and-drop email editor allowing for even complete novices to email marketing to create beautiful, elegant, and highly engaging emails that can make all the difference.

SendinBlue also offers a series of beginner-friendly marketing automation tools that allow for the creation of automatic follow-up emails, transactional emails, timed bulk emails, and more.

The free plan for SendinBlue allows for unlimited contacts and up to 300 emails a day, although the emails will Include company branding. Paid plans start at $25 per month, with the option to add SMS services – although these can influence price depending on specific requirements. 

  1. Constant Contact

Constant Contact is known for being one of the most important and rapidly growing email marketing services globally and one of the most beginner-friendly.

With this service, managing email lists, templates, scheduling, and more, is straightforward and intuitive – and the company offers unparalleled customer support, ranging from phone lines to email and live chat to a great library of valuable resources.

Constant Contact also offers excellent live training seminars across the United States, helping anyone proficient in email marketing.

The service begins with a 60-day free trial, with no credit card requirement, and after that, paid services start at as little as $20 a month.

  1. Drip

Drip is an email marketing service that shines for people working in eCommerce and digital marketers and bloggers. It can be described as a powerful enterprise service.

Importantly, their email marketing software integrates seamlessly with the leading website building and content management systems, including WordPress and WooCommerce, which makes it easy to incorporate things like pop-ups and signup forms to your website as a way of drawing in and converting more leads.

Drip is notable for its intelligent automation tools, including split testing features, list groups, a visual automation workflow builder, and more, that help you reach targeted customers very precisely to increase sales.

Recently, Drip has included SMS features.

Drip offers a free trial, after which the service costs $49 per month for access to all features.

  1. ConvertKit

ConvertKit is explicitly aimed at professional marketers, authors, and bloggers and is easy to use and notably powerful at what it does.

The feature of this service that most stands out is that It makes it especially easy to offer content upgrades and various incentives via email signup forms and makes it very easy to set up autoresponders.

ConvertKit allows you to quickly categorize subscribers and divide them between those who have already made a purchase and those who haven’t, allowing for a more targeted and personalised form of marketing.

The company offers a 14-day free trial (complete with a 30-day refund policy), and subscription pricing starts from $29 per month.

  1. AWeber

AWeber is well known for being one of the oldest and most well-established email marketing services in the world and one of the most popular.

The tools they offer are particularly useful for small and medium-sized businesses, and include features for a/b testing, detailed email tracking, list management, autoresponders, and more.

This service integrates seamlessly with most platforms, including WordPress.

AWeber has a limited free plan that allows for up to 500 subscribers, with subscription pricing starting from $19 per month.

  1. GetResponse

GetResponse is popular and easy to use and primarily simplifies email marketing for small businesses.

This service features a drag-and-drop campaign builder, allows for effectively categorizing and segmenting contacts, and has beautiful and responsive signup forms and landing pages, among other things.

Customer support is available by phone, live chat, and email, and the GetResponse help section contains plenty of free learning materials, including videos, how-to guides, webinars, and more.

GetResponse offers a 30-day free trial, followed by a subscription starting at $15 per month. 

  1. Mailchimp

Mailchimp is one of the most popular email marketing services globally, not just because of its memorable mascot and name. This service comes with a “forever free” email marketing plan that allows sending 12,000 emails to up to 2,000 subscribers.

Mailchimp features an easy drag-and-drop email builder, as well as autoresponders, the ability to categorize and segment subscribers easily, and more. It is also easily integrated with various eCommerce and website-building platforms, including WordPress, Shopify, Magento, and more.

Mailchimp offers significantly fewer features than many other services but can stand out as an entry-level service.

Paid Mailchimp plans start at $10 per month for 500 subscribers, with the cost increasing for every additional 500 subscribers. However, for an unlimited audience and more advanced features, you would need to pay for the $299 per month plan.

paid-search

What is Paid Search?

Expert Tips For What is Paid Search?

If you are new to the world of paid search, you may feel a little bit overwhelmed by all of the available information. It can feel impossible to know what paid search entails and whether or not this will be a wise advertisement strategy for your business. There is no need to panic, though, as below, we will explain exactly what paid search is so that you can get a better understanding.

What is paid search?

Paid search represents a type of digital marketing where search engines like Bing and Google enable advertisers to display adverts on the search engine result pages (SERPs). Paid search works on a model known as pay-per-click, and so you do exactly what it says on the tin; you only pay when they click on your advert. The aim here is to make sure that the money you spend on marketing is controllable and measurable, which was not always the case with conventional forms of marketing.

Paid ad formats include shopping ads displayed above the search results and text ads, which you can see at the bottom or top of the organic search results. Most businesses will use a mixture of PPC and SEO (aimed at building organic search results) to give their business the best chance of success online.

Understanding what paid search can do for your business.

Now that you know what paid search is and how it works, it is important to understand why it matters! Why should you care? Well, if you think about it, every second, there are thousands and thousands of people typing into that famed Google search bar, looking for different answers, solutions, products, and services.

As a business, this gives you an outstanding opportunity to promote your company to an engaged and relevant audience, i.e., people actively searching for information relating to the sort of products and services you provide.

Some of the other types of advertisement that are available to you are deemed interruption marketing. Banner ads are a good example of this. This means that any person who views the ad may not actually be ready to purchase something at that moment. This is where paid search has an edge. This is because, with paid search, you know that the user has typed something into the search bar that has an intent relating to the sort of service your business provides.

Creating a well-paid search ad

Of course, your paid search efforts are only going to be as good as your ads are. You need to create adverts that engage your audience, guiding them to select your advert over the other ads that you compete with on the page.

There are several different elements you need to make sure your ad has. Unique selling points are critical; they will set your business apart, after all! It would help if you also had phrases and words that are relevant to your keywords, as well as a compelling call to action.

It will help if you track your ROI when implementing paid search.

There are clearly several different benefits that are associated with paid search. However, for paid search to succeed, you need to make sure that you track your ROI, otherwise known as return on investment. This is where a lot of businesses tend to go wrong.

Not only can you see the number of people who have clicked on your adverts when tracking, but you will be able to get important data on how many conversions you have, how much it has cost you, and so on. This helps you refine your campaign to keep on making improvements and extract the maximum benefit from PPC.

Don’t stick with the default broad match keywords.

This is another common error when it comes to those that are new to the realm of paid search. Not only is this is a mistake, but it can be quite a costly one. The default match type of keywords are broad match keywords, so many advertisers and business owners will end up just going with this.

However, if you do that, you will end up being in thousands of variations for the keyword, and so you can end up blowing your budget on keywords you do not really want to be targeting. This is why you really need to refine your strategy to hone in on those keywords you want to target.

Add ad extensions alongside your paid search advert.

In addition to the tips we have mentioned so far, it is also critical to put ad extensions onto your adverts. For those unaware, ad extensions offer extra information snippets about your company, and they can go alongside your adverts. They are beneficial for several reasons.

Firstly, they ensure an improved user experience. Moreover, they help your ad take up more space on the result page and boost your quality score. There are a lot of different ad extensions for you to select from, including seller ratings, price, call, location, callouts, and site links.

Seller ratings are good, as they link to your review score on the likes of TrustPilot and Google My Business, helping to build up a trusted brand image for your business.

Final words on paid search

So there you have it: everything that you need to know about paid search. We hope that this helps you better understand paid search and what it means for your business. Paid search is a vital advertisement medium, but it needs to be used correctly. If you would like to discover more and benefit from the assistance of an experienced and reputable marketing team, please do not hesitate to get in touch with us today for more information.

facebook-ads-marketing

A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Expert Tips For A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Marketing is the art of effectively speaking to prospective customers on their terms and convincing them that your particular product or service is genuinely worth spending some money on.

To carry out the subtle art as effectively as possible, people use many different channels. Still, some have only really started to become recognized for their full potential in recent times.

Until quite recently indeed, many marketers believed that Facebook marketing was essentially a waste of time – and if you’re the average Facebook user, you might also be suspicious that very few people end up clicking on those ads.

Though, you’d be wrong if you came to either of these conclusions.

Facebook advertising can be very effective indeed in a variety of different ways. It’s just a b matter of understanding which businesses are the best fit for Facebook ads and then knowing how to properly run successful ad campaigns tailored to the business in the right way.

Here’s a rundown of some of the basics you should understand about Facebook ads.

Are Facebook Ads Right for Your Business?

Although Facebook ads can be very effective, it’s essential to remember that they won’t be the best fit for every business model.

Before getting started with using Facebook ads, it’s essential to investigate whether or not your business is likely to be one of those that will benefit from this particular marketing approach. It’s also necessary to understand how Facebook ads have developed over time – such as the fact that they are now much more helpful than in the past for selling products directly to customers.

Here are some of the types of business models that might be a good fit for Facebook ads.

Low-Friction Conversion Businesses

“Low-friction conversion” refers to a business model where you don’t ask very much of your prospective clients upfront whatsoever.

When it comes to Facebook marketing, it’s important to remember that the people who click through to your site are likely not very invested and are not already highly motivated to purchase your product or service. For that reason, you need to make the process of converting visitors into leads as smooth and easy as possible.

It’s mainly because businesses such as Groupon that only asked for a simple commitment upfront – like signing up with an email address – tend to be especially well-suited to Facebook advertising.

Businesses Based on Small Purchases or Long Sales Cycle

Businesses based on earning revenue from their customers over a prolonged period, maybe as a result of repeated small purchases, are likely to do better in terms of benefiting from Facebook ads than businesses that try to sell expensive goods upfront.

This again is partly down to the fact that Facebook ads tend to attract casual interest. In contrast, people tend to only make large, expensive purchases after plenty of premeditation and consideration.

An ideal approach might see a business earning 20% payback on their Facebook ad on day one and 100% payback after six months.

Tips for Properly Targeting Your Facebook Ads

Facebook ads allow for exact targeting of your advertisements to particular demographics and prospective customer bases to ensure that your ad has the highest likelihood of being correctly effective.

Unfortunately, failing to target Facebook ads appropriately is the number one thing that makes them ineffective for many marketers.

Just a few of the various things that Facebook allows you to target your ads based on include:

  • Language 
  • Relationship status 
  • Location 
  • Age range 
  • Interests
  • Connections 
  • Education

Here are some of the targeting techniques you can employ using Facebook ads.

Targeting to Facebook Lookalike Audiences

Facebook offers the powerful ability to target your ads to “Lookalike Audiences,” which means targeting your ads to audiences that are similar to yours but that exclude your current audience.

If you have Facebook Pixel or other custom audience data that you can plug into the advertising tool, you will be able to use this service to break new ground potentially.

Retargeting to Existing Customers or Audiences

Facebook allows you to “retarget” ads to people who are already familiar with your business, products, and services by focusing on users who – for example – have already clicked on an advertisement of yours or visited your website without completing a purchase.

This can be a great strategy to close the deal and up the ante with new and alluring products or more dynamic and visually appealing ads than previously.

Detailed Interest Ad Targeting

Facebook allows for a truly staggering amount of specificity when it comes to detailed marketing. You can even market to individuals who have “liked” specific films or sports, among other things. As a general rule, the more focused you can get your ads, the likelier you will find an audience that is ideally in line with your particular product or service. On the other hand, if you are too broad, you can easily miss out. Wherever possible, go for maximum nuance and detail when targeting your ads.

Broad Category Ad Targeting

Going for a “broad category” approach to ad targeting instead of detailed interest ad targeting tends to be more expensive and result in fewer conversions.

While this should not be your first-line approach to Facebook advertising, broad category targeting may be helpful alongside detailed interest targeting in some instances. It’s something to try out in a balanced and tentative manner.

Utilizing Visuals for Ads

Visual elements are essential for getting people to click on your Facebook ads, so it’s necessary to go for high-quality images and graphics.

Avoid going for any low-quality pictures or very generic stock images, and don’t make your logo prominent (or even include it at all) unless you are a significant and recognizable company.

Instead, purchase high-quality images or look for unique and high-quality photos with a Creative Commons Licence, and emphasize pictures of people, clearly visible text with easily readable and well-designed typeface, and elements of humor if they work in the context of your ad.

twitter-marketing

How To Create a Twitter Marketing Strategy For Your Brand

Expert Tips For How To Create a Twitter Marketing Strategy For Your Brand

As with most social media today, Twitter has moved on from a primary site for social engagement to a powerful Twitter Marketing channel used for brand building and brand promotion. But it isn’t always an easy task, even for those with social media experience.

The Twitter channel is slightly different from other platforms and requires a strategic brand marketing strategy to get the most from it. We look at some of the best ways to use Twitter to market your brand and grow a dedicated following.

Use Twitter analytics

The first step to creating a successful Twitter marketing plan is to crack open your Twitter analytics and takes a closer look at what’s working (or not working) for your brand. Twitter analytics provides valuable insights into engagement rates for different types of tweets – called “impressions.”

Twitter impressions give you the performance of tweets in recent months and over the previous 28 days. It tells you what tweets have been popular and why. You can also look at your marketing strategy and see where your campaign supported more vital impressions.

Tailor your brand voice

A brand voice is crucial for connecting with your audience and strengthening your brand identity. As with your brand logo, packaging, and social media ads, your voice must be consistent across platforms and reassuring for your audience – however, you can still be creative.

Once you have established a voice that is true to your brand and connects with your audience, you can use it creatively on Twitter to generate interest and stay relevant. Of course, that doesn’t mean jumping on trends, but you can still incorporate trends into Tweets using your distinctive voice.

Use trends and hashtags

Did you know that tweets with hashtags get double the engagement rates than tweets without them? Statistics like this suggest you should apply hashtags to every tweet you put out, but this isn’t a good idea either. Instead, it’s best to use hashtags for an intended purpose.

Most brands use hashtags for promotional purposes, and this is very effective. If you have a campaign for a short period – such as discounts on Black Friday – some relevant hashtags can significantly increase engagement rates and help grow your audience and brand awareness.

Use Twitter ads

Twitter ads work like other social media and search engine ads. However, you pay a premium – a monthly subscription in the case of Twitter – and you get to optimize your setting to target different demographics. Your ads then appear on users’ Twitter feeds.

Although this costs money, it’s an effective way to engage new people with your brand and promote a new product or service. Even if someone doesn’t follow your brand, the ads will show up in their news feed if they have an optimized interest.

Time your Tweets

Once you tweet, that post will remain on the Twitter newsfeed until it is deleted, but that doesn’t mean anyone will see it. The Twitter newsfeed moves incredibly fast, so a post that went up thirty minutes ago might well be invisible always. One technique is to time your tweets effectively.

Posting a tweet at the right time can mean the difference between high engagement and none at all. The average half-life is around thirty minutes, and tweets reach 75% of their potential in three hours, so posting at the right time is crucial. Use an engagement schedule to help.

Schedule your Tweets

Consistency is vital when posting to Twitter. Audiences expect regular – often daily posts – from the brands they follow. It helps the Twitter algorithm identify popular and relevant Tweets to boost engagement. So you need to time your tweets, but you also need to schedule them to land consistently.

If you’re a brand, it’s recommended that you post to Twitter at least once a day, but many brands will post much more than that – up to fifteen times a day! The frequency of your posts is usually determined by the relevance and quantity of the content you create.

Engage with Twitter Audiences

To create a successful brand on Twitter, you need to interact with your Twitter audience and anyone on the platform who mentions your brand. Whether positive or negative, you need to communicate with your brand community to build trust and confidence.

As with other social media platforms, Twitter is a two-way channel. If your brand posts regularly but displays low audience engagement, it makes users feel like an overly promotional business, but interacting with creates a strong brand community that users can invest in.

Set brand goals for Twitter

No Twitter marketing strategy is complete without brand goals. Brand goals help to keep your campaign on track and monitor the success of your promotions and campaigns. Brand goals on Twitter can mean “growing awareness” and “brand engagement.”

These are separate things. Growing awareness is measured by “followers” and “reach,” while brand engagement is measured by “replies” and “shares.” There are many other goals you can set, it depends on your overall strategy, but it’s essential to monitor them frequently.

Use a cross-platform strategy.

Today’s effective brand strategy involves more than one social media platform because the platforms have different audiences and different forms of engagement. Your Twitter profile can be integrated into an overall social media strategy to get the most out of every forum.

You might need some help to create an effective social media brand strategy that’s effective cross-platform. Each platform has micro-differences that require separate management. Your Twitter accounts are no different; ensure you have a dedicated team to operate your Twitter brand marketing strategy.

To sum up

Brand awareness and engagement on social media are essential for building and maintaining a lasting brand, but it doesn’t happen by accident. Each social media platform has unique traits that you need to work with to ensure your brand stays healthy and relevant.

Using Twitter Marketing to create goals for your brand and monitor them often, you can engage with existing audiences more effectively and grow your audience using intelligent advertising.

b2b-marketing-2021

The Ultimate Guide to B2B Marketing in 2021

Expert Tips For The Ultimate Guide to B2B Marketing in 2021

When it comes to business marketing, 2021 looks completely different than last year. A few years ago, the strategies and plans you had in place for b2b marketing will need an overhaul for 2021. COVID-19 threw changes at businesses, increasing the need to appeal to customers and clients working from home.

As a marketer, you may already know that business-to-business marketing has to be on-trend, modern, and engaging, and the only way to do this is to follow the latest trends and line up with what your clients will need to see from you.

B2B marketers today have to rethink their plans, rework strategies and consider their current approach and whether it applies. Customer expectations are changing, and the need for digital engagement is on the up. With different digital channels used to build new and existing customer relationships, B2B marketing experts must widen their scope with digital engagement.

Business-to-business marketing strategies will differ from business to business, but the most significant focus needs to be on driving growth and improving consumer experiences. This will boost your business marketing and improve your relationships with your customers at the same time.

The world may look like a different place right now than a few years ago, but digital marketing is steaming forward, and we all need to look at customer engagement and branding. Below, we’ve put together a list of the B2B marketing strategies that will be taking 2021 by storm. 

Widen Digital Engagement

Did you know that over 90% of B2B marketing experts use email as their primary strategy for marketing? Email marketing – despite what people think – is not dead yet! From using interesting subjects to segmenting emails depending on the customer group, B2B marketers are using responsive and user-friendly emails to capture the attention of their customers.

It’s important to broaden this sphere, so missing in web marketing (paid ads, SEO, and a branded website) will help. More than 80% of consumers will check a company website before they commit to a purchase.

Lastly, use content marketing! People are using their phones and their computers to search for information. Excellent content needs to be value-driven, data-driven, and AI-driven, too. 

Invest In SEO

As most of the world moves in and out of lockdown, B2B marketers need to consider their current SEO strategy and adjust it to suit. It will help if you enhance your visibility while generating quality leads for B2B businesses. When you have a strong SEO strategy, your marketing goals can be better realized.

Offer Better UX

User experience is one of the most crucial pieces of the B2B marketing puzzle. It ensures that your business customers repeatedly return, so you need to make the necessary investments in user experience (UX) to grow the business quickly.

Inbound Marketing Increases In Popularity

Did you know that inbound marketing is as essential as any other marketing sphere? It’s going to increase with customers that are looking for tailored content. You must build long-lasting connections with your customers, and to do this, you have to gear your content toward offering them the answers they need to their business problems.

Consider Artificial Intelligence

One of the most popular marketing strategies for this year is artificial intelligence. This can help you broaden the scope of B2B marketing. Marketers in the business sphere can employ automation strategies to gain better insights and make better decisions. In our data-driven culture, artificial intelligence is ready to change the game. AI is going to be an essential tool for delivering user-friendly content.

With our need for instant gratification, chatbots and live help (all AI-based) are becoming more popular for businesses worldwide. It’s all about customer service, and chatbots are there to help you connect better to your customers, providing them exceptional experiences every time.

More Than One Channel

When it comes to your B2B marketing strategies, you need to ensure an omnichannel provider. This is more than a trend; this is the next step in promoting the right message between consumer and brand. Social and digital channels need to be maximized to offer the best possible service.

Consider Software As A Service

This is a business-to-business marketing strategy that is provided to other businesses through cloud-based applications. SaaS uses platforms such as the internet for better accessibility and at a cheaper cost. You can optimize sales and generate more revenue, all the while improving your performance!

Invest In CRM

When was the last time you updated your customer relationship management software? With people staying at home and business leaders working from anywhere, you need to retain your customers. To do that, you need to invest in the best cutting-edge CRM software this year, and it’s expected that many B2B marketers will do precisely that!

Voice Search Soars

Ah, Siri and Alexa have changed the marketing game! Voice search is becoming more and more popular with customers who are more tech-savvy than all the rest, and with the help of AI and ML, more companies are utilizing voice search on their websites to attract more customers.

B2B marketing is full of challenges, but the traditional B2B marketing strategies are in dire need of an overhaul given the changes to the way businesses are working throughout the pandemic. Companies have to do what they can to reach their targeted audiences, and with the help of digital engagement and multi-channel marketing, your business can better connect with consumers.

When it comes down to it, whatever digital tools are at the disposal of your business, you should use them. You can ensure that you reach business customers in the right way and provide them with the best marketing and content options. All of this will keep them coming back for more!

social-media-down

Facebook, Instagram, and WhatsApp are Down

 

Facebook and Instagram’s servers are down for nearly 2.85 billion users worldwide. Facebook CTO, Mike Schroepfer, added the following statement via Twitter:

Inside Facebook, the outage has broken nearly all internal systems employees use to communicate and work. Several employees told The Verge they’ve resorted to talking through their work-provided Outlook email accounts, though employees can’t receive emails from external addresses. Employees logged into work tools such as Google Docs and Zoom before the outage can still use those, but any employee who needs to log in with their work email is blocked. 

The Verge reports that Facebook engineers have been sent to the company’s U.S. data centers to try and fix the problem, according to two people familiar with the situation. That means the outage, already Facebook’s most severe in years could be further prolonged. 

What does this mean for your business? 

Having a well-built website that won’t crash is important for sales and customer representation. Depending on when Facebook’s servers will be back up, this could negatively affect their business. Since Facebook went down, its stock $FB has been down nearly 5 points. 

Many businesses are scrambling to cope with this potential loss of revenue due to the outage. The best course of action for businesses is to ensure their email and SEO strategies are included in their marketing strategies 

How can we help you protect your sales during outages? At Agency Partner Interactive (API), we focus on a holistic marketing strategy that does not rely on only social media. Having a proper SEO strategy can prevent your brand from losing out on sales or leads when Facebook or Instagram goes down.
Contact us now! 

b2b-lead-generation

What is B2B lead generation?

Expert Tips For What is B2B lead generation?

Lead generation is a vital aspect of any business that sells a product or service. In marketing terms, B2B lead generation involves the identification of potential customers and conducting marketing or sales activity to encourage their interest. The greater number of leads you bring in, the more revenue you can make.

As a company operating in the B2B sector, you will have a different set of criteria of what is classed as a qualified lead and requires the collaborative and strategic working of the marketing and sales functions within the company.

Historically, sales and marketing have been known to work in silos. As buyer behavior has changed, so has the way sales and marketing departments interact with potential clients. An aligned approach is vital. Marketing strategy is designed to attract potential leads, qualify them as relevant, and push them through the funnel to sales outreach. 

Why your business needed B2B lead generation

In times gone by, sales and marketing were more concerned about telling the client about the existence of your product. But the nature of buyer behavior has changed drastically due to the internet. Inbound marketing is designed to bring your leads to you rather than pursuing them.

How to define B2B leads

Technically, any business that could benefit from your product or service could be a lead, but this doesn’t help your sales team effectively target their efforts. Instead, they should be categorized by their level of interest. These are usually defined as either a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL)

MQLs 

When potential clients engage with your marketing campaigns, they will be identified as an MQL. This engagement could include downloading content, attending a webinar, interacting on social media.

High-quality MQLs are vital in providing the sales team with a solid pipeline of leads. This will also increase your chance of conversion and improve ROI.

SQLs 

The next stage of the marketing funnel involves moving MQLs to SQLs. When a lead is deemed an SQL, then this is the point where your sales team will usually reach out and initiate contact.

The move from MQL to SQL usually involves more signs of real intent. This can include emailing for more information, filling in an online form, or signing up for a free trial.   

Who is responsible for B2B lead generation? 

B2B lead generation strategies and lead management is usually the joint responsibility of the sales and marketing departments. Whereas it used to be common for sales teams to be solely responsible, that is no longer the case, and the sales and marketing departments must collaborate closely to achieve targets.

Modern sales departments are usually split into separate roles to create efficiencies and focus talent in the right areas. Sales development roles identify possible leads, conduct initial engagement, and set any calls or meetings.

Business development managers are those who work at a more strategic level with leads. They communicate with prospects, give presentations and demos, and close deals. 

By running the sales function in this way, you create a very efficient department where everyone’s roles are clearly defined.

Marketers also fall into different categories when it comes to their main roles. Growth marketers are becoming popular in start-ups where revenue is needed fast and with little budget. They tend to alter strategy quickly, trying new ideas and dropping others that aren’t getting quick results. This approach works well at the start-up stage but generally can’t scale effectively, where a more sophisticated marketing setup is needed.

Inbound and demand generation marketers focus on developing strategies to engage potential clients and fill up the marketing funnel.

Depending on the size of your company, you may use one or more agency partners to handle various parts of your B2B lead generation activity.

Larger marketing departments may consist of digital specialists, content marketers, lead generation, and growth hacking.

B2B lead generation activities  

Several different B2B lead generation strategies can be conducted to bring in new business. There is still a place for traditional sales cold calling when it is targeted to the right organizations.

These include:

Outreach – the traditional approach of calling relevant people and attempting to get them to agree to a meeting, demo, or receive more information.

Email – similar to telephone outreach, this involves emailing potential leads. This can be done via personal email or an email platform.

Social – targeting and developing contacts through social media platforms and LinkedIn.

Alongside traditional sales outreach, the main b2b lead gen strategy is run by the marketing department.

Content marketing – creating and publishing interesting and informative content on a range of channels. Lead capture then pulls leads into the marketing funnel, where they become an MQL. Content can include videos, podcasts, webinars. Ebooks and blogs.

Account marketing – the buyer personas at each company are identified, and campaigns are created to target them specifically.  

Technology in B2B lead generation  

Modern sales and marketing initiatives run on technology. Aside from the platforms you choose to run your campaigns on. Internal systems allow you to capture the campaign data.

A Customer Relationship Management (CRM) system is vital to tracking and recording potential client data and your interaction with them.

Another invaluable platform is marketing automation. Save time and money by automating your entire inbound marketing strategy rather than manually handling all aspects of the funnel.  

Conclusion 

B2B lead generation is an important part of any business. Generating these leads needs strong business direction and an aligned sales and marketing department. By deploying a range of strategies across targeted marketing channels, you’re increasing your chances of attracting and converting more leads through your funnel.

Each lead generation strategy will be slightly different, and you’ll be competing with others in your industry for the attention of your target market. By defining your buyer personas and targeting your campaigns precisely, you’ll improve your ROI as wells as your conversion rate.  

linkedin-for-business

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Expert Tips For How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is an excellent place for businesses that are looking to network and grow their reach. Unlike many other popular social networks out there today, LinkedIn is aimed at job seekers and professionals. At its core, it is a professional social network. It is all about business-related activities, including industry discussions, professional connections, career development, and much more. With that being said, let’s take a look at using LinkedIn successfully for your business below.

Set up your page effectively

Many different elements come together when it comes to creating the perfect LinkedIn page. Firstly, you need to fill out your company description. This should make it evident in what your company does, the services and products you sell, your mission, and your vision. Make sure you write in your brand voice. Aside from this, a professional cover photo is needed, and you can add as many as three hashtags to your profile, which will make your profile more searchable, so select your hashtags with care.

In addition to this, you should add the locations your business is based in, i.e., your store or office locations. You need to add multiple locations, which will help you become more searchable when people do local searches on LinkedIn. In addition to this, you can manage your language.

If you have a multilingual audience or global brand, add your description, tagline, and name in more than 20 different languages. Finally, it would help if you thought about adding a custom button to your LinkedIn page. This will encourage visitors to take action. Options include the likes of sign up, register, learn more, contact us, and visit a website.

Find connections and customers that are highly targeted.

Targeting on LinkedIn is a must when it comes to using this platform effectively. The targeting on LinkedIn is unlike any other when it comes to digital advertising. Small companies can zero in on specific industries, job roles, and company sizes they know would typically be interested in their job or service.

For instance, let’s say that you sell inventory management software to small companies in New York. You can set your advertising so that you will only show your campaigns to companies in New York with less than 100 employees.

Add LinkedIn buttons across your online presence.

Aside from the suggestions that we have mentioned so far, we also recommend that you add social media icons to the footer or header of your newsletter or website, which will make it a lot easier for people to find your LinkedIn page. You can also add these buttons to your emails as well.

Consider the right time for your posts.

Use analytics to find out the optimal time to post content to reach your desired audience on LinkedIn. Some of the optimal times for posting on LinkedIn include 5.45 pm, 12.45 pm, 10.45 am, and 7.45 am, according to Hootsuite. Use your research to continue to refine your strategy, though.

Optimize posts for impact and rich

In addition to the benefits that we have mentioned so far, when it comes to posting from your business page on LinkedIn, there are several practices you should consider. The algorithm used by LinkedIn will rank posts based on several different signals, including engagement probability, interest relevance, and personal connections.

This means that you should be looking to create posts that interest people and are highly engaging. You can also notify workers if you believe they would be interested in something you have posted. As an advocate of your business, they will get the engagement started on the post and, therefore, increase its visibility.

Some of the things we recommend you do to boost your LinkedIn posts include:

  • Respond to any comments left on your post to increase engagement 
  • Write solid and robust headlines for your articles 
  • Add a few relevant hashtags to your posts, but do so in a natural manner 
  • Boost engagement and feedback with LinkedIn pools 
  • Lead with a question that encourages people to respond 
  • Tag pages and people mentioned in the post 
  • Name the type of audience you are trying to reach, for example, remote workers or working parents 
  • Include a call-to-action that is simple, clear, and eye-catching 
  • Call out key quotes, points, and statistics 
  • Keep the copy short – If the post is long, make sure it is readable by including bullet points, numbers, and paragraph breaks. 
  • Use video or imagery to capture the attention 
  • Share content that is relevant and timely

Share posts with rich media

Last but not least, another suggestion that we have for when it comes to LinkedIn marketing is to share posts that have rich media, i.e., videos or photos. Posts like this tend to perform much better across social media platforms like LinkedIn. In fact, according to the social media powerhouse themselves, posts with images generate 98 percent more comments when compared to posts that do not have any rich media.

When it comes to adding rich media to your posts, we recommend using custom photographs whenever you can. Avoiding stock imagery is a great way to stand out. You can also support your posts by uploading the likes of SlideShare presentations, PowerPoints, or PDFs.

One of the great benefits of native video on LinkedIn is that it will play automatically whenever someone scrolls by it. As a consequence, it is highly effective in terms of catching people’s attention! When compared with other types of content, videos experience five times the amount of engagement on LinkedIn.

So there you have it: some of the different approaches you can use to maximize LinkedIn when it comes to marketing your business. We hope that the ideas and suggestions mentioned above will help you make the most of this unique and exciting social media platform. 

social-media-branding

5 Actionable Strategies For Social Media Branding

Expert Tips For 5 Actionable Strategies For Social Media Branding

To succeed in business in 2021, you want to get some critical business strategies right for marketing. Two of these are your branding and your social media strategy.  A branding strategy is not just a logo or a color scheme. Successful branding runs much deeper than that. Your branding is essential because it is your identity and your essence. It is what builds a relationship with you and your potential customers.  Good branding signifies recognition and trust. All successful businesses need strong, consistent, and relatable branding.

Social media is how your brand can reach customers. The channels in which they can identify with your brand and where you can harvest those relationships from simple awareness and recognition to loyal and repeat custom. The power of social media marketing for businesses is not to be underestimated, and if you can get your social media branding right, it will pay dividends to your business. So here are 5 actionable strategies for social media branding.

Develop a user persona

Social media is all about people, and the better you understand people, the better you can design your content and campaigns. A user persona is a fictional representation of a social media user. Developing personas is a common marketing strategy and is fast becoming a popular social media strategy. The actionable step you can take is to develop two to five user personas.

These are social media users to whom you are aiming your content at, your potential customers. Develop them in great detail. Go beyond age and gender and utilize metrics such as what social media channels they are likely to use, at what times, what their income is, where they live, their hobbies, the types of media they respond to, audio, video, or text for example. The more detailed you can be, the better.

Why?

Doing this will help you create content that will appeal to them and allow you to publish it when they are most likely to see it. It will also enable you to develop your branding to align with your identified personas and appeal to them directly.

Develop a tone of voice

Your brand’s tone of voice on social media is fundamental. You will want to develop a tone of voice that is consistent and in keeping with your business. You will want to communicate in a way that resonates with your audience. For example, if you are an educational business that needs respect, you will want your social media content to be professional, grammatically correct, formal, and authoritative.

If you are a fashion retailer aimed at younger audiences, you may want to include emojis in your content and use a playful, fun tone of voice. The actionable steps you can take are to use the personas you have already created, identify the tone of voice that would best target your audience, and think about ways to convey your brand’s tone of voice in the content you create.

For example, will light-hearted GIFs with colloquialism speak best to your personas, or will more formal, knowledgeable text pieces be more appropriate?

Why?

A consistent and well-designed tone of voice will help build trust and understanding with your audience and build authenticity. It will also help to reach the audience you most want to reach by communicating in a way that appeals to them.

Create a sociable brand

If you are going to use social media for your business, you must remember that it is exactly that, social. Social media was created and originally used as a means of socializing. For seeing what friends and family have been up to in a shared space. As time has gone on, brands have got savvy to social media and found a place for themselves and their advertising.

That said, if you want to use social media to advance your business, first and foremost, you have to treat it as a social space. It is a place to engage with potential customers, talk with them, like photos, share posts, and interact. It is not a space to plug advert after advert.

To create a sociable brand, the actionable strategy is using social media to engage with its users, not advertise. Socialize with people you have identified in your user personas using the consistent and relevant tone of voice you identified in step two. Don’t just talk about yourself.

You have to talk about the interests of those you want to attract to draw them in and engage with you. Only when you have started to build a relationship can you start to use this space for advertising. If you feel out of your depth in terms of content creation and creating a sociable brand, consider using some of the best social media services available to either advise you or take over this aspect of your social media branding on your behalf.

Why?

Brands that use social media for advertising only will turn off potential customers. Their content will not add any value to the lives of their customers and will be viewed as unengaging spam that is not worth their time.

Uniform approach

While branding is more than just a logo or an aesthetical identifier having a uniform approach to your visual branding across your social media channels. As always, consistency is paramount, and sticking with the same color palette, fonts, and tone of voice is always advised. You may, of course, want to deviate slightly depending upon the platform to fit the user but don’t stray too far from your brand’s visual essence.

Some actionable strategies are to employ the services of a design agency partner to help design the aesthetics of your social media branding consistently and appealingly to your user personas.

Why?

Consistency will help increase brand awareness and recognition and, in turn, build trust and confidence in your brand.

Metrics

Measuring the effects of your efforts on social media can be difficult, particularly given its subjective nature, but there are means to measure your success. Social media channels offer various insight tools, and you can use these to measure your engagements.

When it comes to social media success, engagement is king, and content is queen. You can use these insights to experiment with the tone of voice, types of content you share, and when you share it to see what is best received by your audience. As a general rule, the more engagement you have, the better received your approach has been.

Actionable strategies include experimenting with the times and days you post your content and the type of content. You can then study the data insights to identify the most successful posts. This will give you a better idea of the types of posts and content that your audience enjoys.

Why?

No one wants to waste time lovingly creating content that isn’t seen or enjoyed by those aimed at.

email-marketing

E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

Expert Tips For E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

 

Marketing campaigns are essential for attracting customers for every business, and it’s not always easy to get it right. You need to make sure you’re properly appealing to your customers if you want them to be interested in what you’re selling, and a marketing campaign that falls flat can be a huge waste of your money and time. It’s a little different when it comes to email marketing, but you should still make sure you understand what it takes to make for an effective marketing Email. 

Your welcome Email

If you’ve just had a customer subscribe to your eCommerce Email service, then you want to make sure that you’re able to impress them from the beginning. Whether they’ve applied to have the latest news or the latest promotions, you want to ensure that it’s something they don’t regret. Subscribing to these Emails can sometimes come across as spam, so you want to make sure the content within your welcome Email provides something to the customer and will make them want to read the content of your next ones! 

Sending curated content

When you’re trying to sell products to people, they want to know what it is that makes it worth their while. When it comes to pushing out a list of products, your customer will likely be interested in what’s best from that list. Sending out a curated list of products to a customer is interesting for multiple reasons. Not only does it display the price and functionality of those products, but it’s set out appealingly to let them know which product is the best one for them and how much they’re gaining by buying what it is that you’re selling!

Whether it’s a service or a product, doing a little research into those kinds of specifications can make a convincing Email. Content marketing is essential for grabbing customer attention, and curated content is one of the best forms of that! 

Engaging Emails

If you’re going to have your customers open the emails, you send them. It would be best if you let them know that it’s worth their while. Having something with the Email that’s directly offering them something. You don’t have to give anything away for free, but you could offer them something in exchange for shopping with your right now. It could be a discount. It could be a promotion – so long as it grabs their attention and doesn’t cost you too much; it’s an effective way to have someone open your Email to learn more. 

A referral Email

Much like the engaging Email format, a referral Email can be another way for you to get your customer’s interest in what you’re sending. Except for this time, they’re not gaining something specifically from shopping with you but instead from referring a friend to your business. It could be a free giveaway when a friend uses their personal code included in the Email. You win. Your customer wins. It’s beneficial for everyone! It’s an essential piece of eCommerce email marketing. 

Discount Emails

When someone signs up to be a subscriber of your Emails, it’s likely because they’re looking to benefit from it. They want to know what you’re selling and when it’s on sale. Sending out Emails to your customers to let them know when you have discounts can be a great way to grab their attention. Not only will they be interested in this Email, but they’ll be looking for discounts within your upcoming ones too! It’s a great way to hold your customers’ interest. 

Cart reminder Emails

If you’ve spent much time shopping online, then you’ve likely at some point forgotten about something that you were going to buy. When a customer is interested enough to put something in their cart, they likely would like to purchase it. You can have an automatic Email set up to remind your customer if they’ve forgotten about their cart and still have items there that are unpurchased. It’s a great way to remind them, and they will surely appreciate it. 

Order Confirmation Emails

This is essential for any eCommerce site. It lets your customer know that you’ve received their order and that it is, in fact, on the way to them. Your customer needs this as it helps them form trust with you as a business. They want to know that you’ve gotten their money and that they can expect the product that they paid for. 

Upsell Emails

An upsell Email is when you offer your customer something extra for a bit more to increase the price that they’re spending with you. While it might sound like you’re just trying to sell them extras that they don’t need, this can be a helpful tip for them to enrich their experience with what they just bought! It’s usually something that improves their purchase while also increases the price of their total order. 

Redemption Emails

In this day and age, it’s far too easy to lose your customers to your competitors, and it could be for several reasons. Maybe your customers have found another site with better prices and discounts, or they didn’t have the money to invest in you anymore. An Email to remind them that you’re a service worth their time can be a great way to help with this! Usually, a special discount is applied with the Email to win their attention back to you, redeeming your business in their eyes! 

A survey Email

Getting customer feedback is a valuable process, and you should always be looking for ways to get it. You can send surveys to your customers in exchange for a product, discount, or another form of promotion to help incentivize them into completing the survey. This information can be a great way to improve your business model and appeal to more customers. Furthermore, your eCommerce Email marketing will benefit from your customers’ input, as they can help you make more appealing Emails. 

A thank you Email

While your customers might appreciate the deals and products that you have on offer, you should make sure you take the time to appreciate your customers. If you want to encourage a loyal customer base, sending an email thanking them for their patronage can be a great way to bring them back. 

agency-partner-top-seo-company

Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

 

DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

online-store-tips

5 Essential Ways To Attract Customers to Your Online Store

Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store

Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there. 

And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store. 

  1. Make Your Store Beautiful

If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website. 

With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable. 

Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products. 

Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine. 

  1. Increase Activity on Social Media

Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media. 

It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts. 

Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista. 

Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started: 

  • Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind. 
  • Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention. 
  • Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by. 
  • Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest. 
  1. Effective Customer Care

If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time. 

If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything. 

Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7. 

Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful. 

  1. Use Promos

Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions. 

For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales. 

You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer. 

  1. Email Marketing

After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do. 

When email marketing is about: 

  • Your new products 
  • After-sales promos 
  • Recommended products immediately after purchase 
  • Reminders to inactive customers 
  • Tips and style concerning your products 

It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company. 

Conclusion

Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started. 

digital-marketing

10 Clear Reasons Why You Need Digital Marketing

Expert Tips For 10 Clear Reasons Why You Need Digital Marketing 

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.  

 5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.  

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!

facebook-ads-strategy

7 Keys to An Effective Facebook Ad Strategy

Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!   

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success. 

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.   

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent. 

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.   

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point. 

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.  

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage. 

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.    

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option. 

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results. 

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.  

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.  

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform.  By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy. 

agency-partner-clutch-rating

Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

organic-traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

agency-partner-top-ecommerce-website-developer

Agency Partner Interactive LLC Named Top Ecommerce Website Developer in Dallas by Digital.com

 

The company was ranked among the most trusted agencies to help businesses create and manage their online stores.

ecommerce-on-laptop

Why Your Business Should Consider an eCommerce App

Ever since the 2020 pandemic, businesses with ecommerce capabilities experienced a surge of revenue from online sales. Consumers recognized the convenience of online shopping and continued with that practice. As digital marketers, we should recognize this cultural shift from in-store shopping to online shopping. The truth is that there is a lot of opportunity in ecommerce, and this is a great time to explore the newest trend of getting an ecommerce app. 

Now your first thought might be that an ecommerce app is an unneeded investment for your business and that you have other priorities that are more worthy of your time and energy, but that idea shouldn’t be shot down so quickly. We will be sharing some important stats that show the growing trends of online shopping via a mobile device and how an ecommerce app can be the one thing that sets you apart from the rest of your competition.  

Everyone is going mobile. 

Smartphones have become a trendy device across the United States, where 81% percent of the population owns one. Many of our digital experiences are being optimized for mobile because our devices are so accessible to us. We have our smartphones wherever we go, which makes it very convenient for us to search for something via the web at any time. A recent study has stated that over half of all website traffic is sourced from a mobile device.

Our generation is heading towards mobile, and websites are being optimized for this transformation. Web developers are now keeping in mind that the mobile layout can be just as important as the desktop version. 

With this shift, sales coming from a mobile devices gained a lot of growth. The feeling of convenience has become the selling point during this transformation. Due to our busy schedules, consumers don’t always have the time to grab their laptops to purchase. Meanwhile, their phone is conveniently right next to them. Now putting two and two together, we now understand that mobile devices have accounted for the increase of sales coming from a mobile device. 

Now we are going to share another statistic that should further your consideration in getting an e-commerce app. 78% of users prefer using an app to a website when online shopping from their mobile device. Given this statistic, businesses that have ecommerce capabilities should reconsider investing in an ecommerce app. 

An ecommerce app can enhance your brand.

Let’s first look at an example of a widely used ecommerce app that has a major impact as an ecommerce industry leader.  

Amazon is the top industry leader when it comes to ecommerce. The app is the most popular shopping app with about 150.6 million users. Amazon is loved by many because of the experience users have when purchasing through the app. Customers are extremely satisfied by the amount of convenience they’re able to experience when making a purchase.

The process is straightforward for customers to purchase, track, and review all within the app. You can even set up and do a return! The process is seamless, with very little room for error. Because of the user experience on the app, Amazon has become a brand that many worldwide love. 

An eCommerce app can also enhance your brand experience. Depending on your industry, an app can be very beneficial to your consumers. If you are in an industry where your buyers frequently come back to make another purchase, you should consider getting an app. It will make the consumer’s shopping experience more convenient. 

Also, consider the competitors in your industry. Do they have an app for their users to make a purchase? If not, is there an underlying issue they are experiencing where a mobile app can be the solution? To get ahead of competitors, you sometimes must be the first to do something. Being the first will easily set you apart from the rest of the industry. 

By having a mobile app, you also can improve and increase communication with your customers. The great thing about an app is that consumers are fully immersed in your brand while using it. Unlike web browsers, you have a lower risk of users exiting out of your site and searching for another competitor.

If they are using your app, the user is more dedicated to shopping with you. There is little competition around when the consumer is in this position. Customers shopping from mobile apps have a 130% higher conversion rate than purchasing from a mobile website. 

Having an app can lead to more marketing opportunities. 

Ecommerce apps can also open new marketing opportunities, which are push notifications. It’s no surprise that push notifications have higher engagement rates than emails and social media ads. Push notifications can grab a lot of customer attention because the notification shows up on their smartphone’s home screen. This marketing tactic is hard for the user to overlook due to its nature.

It also makes it a lot easier for the user to reach your site. Unlike email and social media ads, the customer must be in a different app before getting to your site. They must digest the content in their email or social media timeline, notice your email or ad, digest the content, and click the link to get to your website. It is too many steps, which could lower your customer’s chances of landing on your site.

Unlike emails and ads, push notifications will notify the user’s phone, and once clicked on, it will direct the user directly to the page that is relevant to the notification. Your message will be a lot more direct, and the user is less likely to get distracted. 

Apps are also a great place to centralize any information about your ecommerce shop. In the app, you can promote upcoming sales and personalize account information, and more. The opportunities of what you can provide your customers are endless. An eCommerce app is an excellent opportunity to truly connect with your customers and give them a great shopping experience. 

If you are curious about web app development, learn more about our services at Agency Partner. We live in the digital world, and we know how the digital landscape changes by the minute. To learn more about our mobile application services, contact us here. 

social-media-trends-in-pandemic

Top Social Media Trends the Pandemic Gave Us in 2021

Expert Tips For Top Social Media Trends the Pandemic Gave Us in 2021

We are now halfway through 2021, and life is just now getting back to normal. Living life remotely for over a year impacted the way we live our lives, and it even changed the way we use social media.

When we started using social media in a new way, new trends emerged. The trends started by the pandemic are still enjoyed by many, and brands are strategically finding ways to leverage them to improve customer relationships and experiences.

When we were all stuck indoors, online shopping skyrocketed, and social media giants like Facebook and Instagram made it possible for users to shop directly from the app.

When we had to hold off on some of our favorite hobbies and past times, we found entertainment in new ways. That’s when TikTok became everybody’s favorite distraction.

To see family and friends, we had to connect virtually. And those who wanted to be in front of a larger audience went on Instagram Live. That’s when live streaming became a hot trend and a new feature for many social media apps.

And finally, the pandemic brought hard times. We weren’t able to comfort each other in the ways we wanted to, so we had to adapt in new ways to show compassion. People saw the value of creating meaningful content online and how we support one another virtually.   

We have become so accustomed to these trends that we began to see the value in them, and we’re not ready for them to go away. These trends are changing the way we use social. And it’s also changing our expectations of brands and how they connect with us. We see the value of growing connections because that is something we had to do this past year.  

Today, we will be diving deeper into how these trends came into fruition and how you can leverage them for your brand. 

How the pandemic birthed Social eCommerce

When we were stuck indoors and unable to visit our favorite stores, we adjusted to new ways of buying the items we needed. Amazon was at its prime – no pun intended.  

Social media giants like Instagram and Facebook saw the growing demand for buying items online, and they wanted to join in on the party. Instagram launched its ecommerce feature in March of last year when the pandemic hit, and it’s been history ever since. Instagram tremendously restructured the mission of their app, bringing more attention to the in-app shopping features. As Adam Moserri stated in his recent video, the pandemic shifted how buyers shop, and they are working on learning towards this trend.

How you can leverage this: If you are a brand with ecommerce capabilities, and your audience is on Instagram. You NEED to consider getting an Instagram shop. Imagine how much revenue you are missing out on without it? Instagram is the perfect opportunity to visually show your product, connect with your audience, and sell all in one app! And the best part is buyers can directly make the transaction from your store on the Instagram app. It shortens the sales process and lessens the risk of lost a lead or abandoned cart. 

The Rise of Video and Creator Content

Lo and behold, the rise of the video came to be. TikTok became the latest social media giant, bringing millions of viewers captivated by the hottest trends and most creative content. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020.   

The video made us feel stuck with us, and it continued to be one of our favorite distractions as we continued with our daily lives. Video is holding record statistics of engagement because audiences stay on the apps longer, continuously absorbing every pleasurable video.

And as for the latest TikTok update – TikTok will be testing 3-minute videos. It will be interesting to see how creators will utilize this new feature and how this could affect other video dominating apps – like, I don’t know Youtube? 

How you can leverage this: Concept different ways you can create video content for your brand. Some topics can be the story behind your brand, tutorials, or any other subject where a video can be fitting. Make sure whatever you are creating tells a story and will be visually captivating. Make sure whatever you are creating tells a story and will be visually captivating.

Livestreaming and How it Can Build Relationships

At one point in 2020, live-streaming was huge. Celebrities were unable to tour and do concerts, so they opted for another way of connecting with audiences through live-streaming.

Brands caught wind of this trend quickly since it allowed them to connect with audiences in real-time through the live chat feature on the live streams. Q&As and live tutorials were a few of the many conversations brands had with their audiences.

How you can leverage this: If you are searching for ways to make meaningful relationships with your audience, consider doing a live stream. Livestreams can bring more authenticity to your brand because you can connect with audiences visually and see their live chats coming in. This also allows you to understand your audience’s wants and needs and possibly their current perception of you.

Ensuring Your Content is Meaningful and Holds Value

And with the hard times the pandemic brought, people began to see the value in the physical connections they previously had with others. Since we transitioned to connecting virtually, people were reading deeper into the messages on their timeline and what it actually meant.   

For example, with the social movements in the last year, many brands knew that to be perceived as the humane and caring brands they claim to be, they had to post content that showed they supported the cause. 

This sparked the social shift that content had to deliver a message and speak to others rather than some unoriginal marketing post to earn more revenue.

How you can leverage this: If you want to grow a deeper connection with your audience, take the time to create a message that is meaningful and will positively impact your audience. People are scrolling through social media for a reason. They are looking for something that will inspire them – try to be that one post that leaves a good impression and makes them act on it.

Agency Partner lives in the digital world, and we know the digital landscape changes by the minute. If you have any questions about influential social media trends and tactics, contact Agency Partner, and we will reach back to you as soon as possible.

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

website-designer

7 Things to Consider When Choosing a Web Designer

Expert Tips For Things to Consider When Choosing a Web Designer 

If you don’t have a website for your business, you are missing out on moneymaking opportunities. Having a website is an essential part of any business. It establishes credibility, markets your products, and leads to conversions. Without it, starting a profitable business can be challenging. 

So now that you know a website is an essential business component, you need to figure out where to get one. There are different ways to get a business website. For example, you could look into partnering with a freelance web designer, find a DIY CMS template, or hire a web design agency. Whatever route you choose to go with, several essential things need consideration before making your decision. 

We will be sharing 7 things to consider before choosing a web designer for your business. 

#1 Figure out your website needs and goals 

First, you should know your website needs and goals. Creating goals will help you understand what you want out of a website.  

To guide you on concepting, consider what industry you are in and how your customers will engage with your website. Whether that is through E-commerce, CRM, form fills, or other functions.  

To get your thought process flowing, you can start by thinking about your sales funnel and how your website would play a part in it. Evaluating your sales funnel will help paint a better picture in your mind of how your website will work. 

From there, you can set goals for the timeline and cost of your site. For example, consider the date of when you want to have your website to be done and how much you are willing to pay for it. Setting these goals will make your search a lot more efficient because it will eliminate who can meet your expectations and who cannot. 

#2 Consider Your Web Designer’s Years of Experience 

The second step in considering a web design agency is how much experience they hold. The number of years you are looking for is based entirely on your preference. If you see a designer has potential and can produce the end product you want, including website maintenance, that designer could be a possible fit. 

It’s also good to research who their previous clients are and the industry they are in. If the designer has experience with clients in the same industry as you, the designer will be more knowledgeable about the customer experience. Having an understanding of the same industry will be beneficial when choosing a designer. 

If they do not have any relevant experience in a similar industry, explain the features that you want on your website and see if the designer could still fulfill those needs. However, their sales pitch to you could hold a lot more weight when they don’t have any proven experience. 

#3 View the website designer’s portfolio

Viewing portfolios is an essential step in choosing a web designer. All creative positions in the design industry have portfolios because they present the designer’s aesthetic, style, and tone in their previous work. The portfolio will show you the websites they designed in the past.

However, design is not the only important part of a portfolio. Testing websites functionality is also an essential part of choosing a web designer. A website’s UX design plays a significant role in the customer experience. Although an excellent web design makes the website eye-catching, it will not make the customer convert if it can’t function properly. 

Also, check to see they could do layouts for mobile. 60% of US website traffic comes from a mobile device, so having a website that can do a mobile design is essential.  

Lastly, look to see if the designers have won any rewards for their previous work. Rewards are a good source of credentials when looking for candidates. 

#4 Take into consideration their average customer size 

While you review their portfolio, consider the size of their clients and how this could impact working with them. If they service relatively small businesses, think about how they would handle working with a larger company. Would they manage all the operations that go into making a website for a large business? If the situation is vice-versa, and the agency primarily works with larger clients, would they give enough attention to a smaller company? These are things to consider that could potentially impact your relationship. 

#5 Learn their agency culture 

After you researched who the agency services and their previous work, look into their company culture, you will be working with this team often, and you want to be sure that you can work together nicely.

You can learn a lot about a company’s culture by looking at their team page. If they have an “our history” page, it can help you learn more about how they got established. A company’s social can also be beneficial to look through. The team should be selling you how their values are incorporated into their work to make clients happy.

Also, research other services the agency offers. Other marketing initiatives can supplement your website after it’s complete, making your brand appear more unified. A brand that is consistent in its marketing appears professional to its audience. 

#6 Read Online Testimonials and Reviews 

Learn what others have to say about the agency by reading testimonials and reviews. Reading what customers have to say will show you how the customer experience is.  

And make sure you are not only reading what is on their website. Check third-party review sites as well. Review sites will show the good, bad, and ugly of previous clients and their experience. In addition, look for specific names used within the review. For example, if a customer mentioned how well someone developed their website, it will give you insight into who you want to work with.   

#7 Ask Questions 

Once you have selected your candidates, remember to ask questions. If you misunderstand anything about the services they provide, ask about it so you can learn more. Make sure that the agency you choose can produce the end product you envisioned.

Take your time in choosing a website designer. Your website is a critical player in your marketing strategy, and if it is not serving its purpose, it could severely impact your business goals.  

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about our web design services, please contact Agency Partner.

tiktok-marketing

How to Market Your Business on TikTok

Expert Tips For How to Market Your Business on TikTok

TikTok has been the newest digital marketing venture for a lot of companies. But don’t feel pressure to make an account so quickly. Marketing’s most fundamental concept is to be present wherever your audience is. And if your audience is not on TikTok, your company may not be missing out on much. But if you believe there is an engaged audience that can turn into leads – TikTok might be the marketing platform for you.

TikTok For Business is for brands who want to speak to their audience by unleashing their creative side. The key to being successful on TikTok is being creative and aligning the latest trends with your brand. To start creating content on TikTok, you first need to create a TikTok business account. The business account shares insights into how your content is doing and tips on reaching your marketing goals better.

TikTok For Business also has a learning center with many resources on the ins and outs of operating a business account. In addition, their blog shares best practices for content creation, geo-targeting, and more!

Once you have your TikTok business account, you are going to want to start running ads. TikTok Ad Manager gives you a more accurate reach to users who will likely engage with your content. With TikTok’s advertising, you will be able to customize the targeting by specifying the gender, location, age, interests, and other variables of your target audience.

How to Create a TikTok Marketing Strategy

Explore TikTok

Now that you have a TikTok business account, it’s time to start exploring the app. First, you want to be comfortable with the app to navigate it and learn its features.

TikTok is a video platform, so it is important to understand video editing. Within video editing, you can use effects, music, filters, and more. Watching videos of users who are similar to your brand can help you find inspiration for content. TikTok is big in influencer marketing, so if you have that opportunity to partner with an influencer, it can help bring more exposure to your brand.

Don’t be afraid to explore other video editing apps to create your content. PREQUEL and InShot are great video editing apps that can make your videos stand out. In addition, TikTok has a feature where you can upload videos from your camera roll, making it possible to use different editing apps for your content.

Set Your Goals

Set goals before you start creating content on TikTok. Knowing what you want to achieve will help you plan your content accordingly. Some goals you can try to attain is:

  • A New Audience – discover a new audience that can connect with your brand. Expand your horizons and grow your market.
  • Brand Image – strengthen your brand image by creating unique and authentic content for your brand.
  • Promote Awareness – drive awareness for a product or service by creating content centered around it.
  • Develop Customer Relationships – strengthen the relationship you have with your current customers by connecting with them through content. An example can be a Q&A.

Remember to put a number in your goal to keep track of your progress. The number will show whether your marketing tactics are going towards your goal or away from it.

Find Your Target Audience

Before you start creating content, clearly identify the audience you want to target. Follow the key concepts in building an audience persona. Know the age, gender, and other characteristics of the audience you want to reach.

An excellent method is researching your audience on your other marketing platforms. Then, try to uncover any overlap you see in your findings. TikTok is all about connecting with things you like, so if you can find an underlying characteristic in your audience, it can help you plan content accordingly.

Understand TikTok’s Algorithm

If you know anything about social media marketing, you know there is a thing called an algorithm. TikTok’s algorithm looks at the filters and music you are using in your videos. It then uses this data to target other users using the same sounds and effects, assuming you and these users have the same interest. As you start promoting your business on TikTok, you want to understand how TikTok’s algorithm works, so the “for you page” is in your favor.

As stated before, you want to be present where your audience is. So, if your audience is on TikTok, pay attention to the sounds, effects, and TikTok trends they are doing, and see if you can incorporate this into your content.

Do a Competitive Analysis

When you are building a marketing strategy, it’s good to know what your competitors are doing. Watching other competitor’s videos can help you get some affirmation that you are on the right track. For example, on TikTok, small business communities always post videos of their products, behind the scenes, and other creative content. If you have the opportunity, make these kinds of videos but make them your own.

Also, check if your competitors are using influencers, and if they are, who are they, and what are they like? Finally, partnerships are an effective marketing strategy on TikTok; you will likely reach a larger audience driving more traffic to your page.

Lastly, Have Fun!

Audiences love TikTok for its unique content. It’s different from other social media platforms because its primary source of content is video, which means you only have a few seconds to keep the audience’s attention before they scroll to the following video. But, unfortunately, there is no secret formula on how to go viral. The only thing you can do is authentically create content to show your brand. So, make sure your TikTok marketing strategies appear this way.

Note: TikTok users, especially larger corporations, should know that China-based tech company Bytedance owns TikTok. And in China, there is no private ownership of anything, where the Chinese government retains ownership of all property and economic outputs. TikTok has a history of data harvesting, data mining, and algorithms to learn more about user behavior. Although many businesses do this for profit, many perceive that political parties do this for control.

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. So if you have any questions about TikTok’s marketing strategies and want to learn more about our best content services, please contact Agency Partner.

seo-trends-2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

upcity-award

UpCity’s 2021 Local Excellence Award Winner

Agency Partner Wins Dallas Award

Agency Partner is pleased to announce that it has been honored by UpCity as one of the top 400 service providers in the United States and one of the top 20 digital agencies in Texas.

UpCity is a business marketplace that utilizes a proprietary “Recommendability Rating” to assess B2B web design and digital marketing agencies based on customer reviews, project success rates, the impact of their business solutions.

“Here at UpCity, we are always very proud to announce our Excellence Award Winnings. We are fortunate to work with the best, most trustworthy partners across the U.S. and Canada,” said UpCity SVP of Product and Marketing Heidi Sullivan.

award-winning

 

UpCity is an online marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are proven digital agencies that have proven themselves as the most reputable, capable business service providers in their respective markets.

As a company, Agency Partner Interactive specializes in helping businesses create impactful online experiences. Whether the team is devising technology or digital marketing solutions, the project solutions teams work tirelessly to help businesses accelerate growth and add efficiencies where they otherwise do not exist.

“This is our second time to be granted this honor, and it is a great feeling that our team very much deserves,” said Muhammad Younus, CEO of Agency Partner. “We work tirelessly to help our clients achieve specific, measurable business goals and we look forward to ‘one-upping’ ourselves time and time again. It’s all about continuous improvement.”

About UpCity

UpCity helps businesses find service providers they can trust. Our Marketplace creates and empowers successful relationships between businesses and service providers from marketers to accountants to HR professionals. We provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.

Over 225,000 businesses visit UpCity each month seeking services from over 35,000 providers in over 600 cities in North America. UpCity helps partners in the Marketplace grow their business and build their digital recommendability.

web-design-mistakes

Top 10 Mistakes in Web Design

Expert Tips For Top 10 Mistakes in Web Design

Your website is a magnet for judgment when it comes to your prospects and your targeted market. And this judgment isn’t limited to the website functionality itself. It carries over into the user’s tendency to perceive the brand or the company as a whole. All of the stats, all of the elements, contingencies, loading time, content, navigation, and especially the design can be detrimental to the chances of turning your visitors into leads and customers.

In the contemporary world of digital marketing and digital solutions, web design & web design trends are both factors for a brand’s success. A flushed, well-designed, & super-functional website can help the company extend its overall sphere of influence as the first impression is the last impression of website design elements.

The difference between obtaining a lead and losing a lead may be as simple as making minor adjustments that change the way users perceive your website the first time they interact with it. With the best ideas and the best delivery mechanisms, coupled with seamless design trends of 2021, you as a digital marketing agency or a stand-alone digital marketer can help your business or organization soar.

Web design defined.

Web design is a process of iteratively strategizing, conceptualizing, and delivering information and overall business functionality in an aesthetically appealing layout.

Visual components of web design encompass the text content, images, videos, colors, fonts, and different elements and shapes like buttons, forms, icons, the spacing between these elements, and the overall layout itself. Design functionality comprises website speed, navigation, animation, user experience, user interaction, general site’s tech architecture, SEO, cross-browser, cross-platform, cross-device design consistency, and responsiveness.

Why is there so much hype around web design?

It’s no secret that website dynamics coupled with functional designs are the backbone of every business these days. In the post-COVID-19 digital economy, having a well-furnished and well-designed website is the key to success for every business.

A well-designed website can help you grow your business as a flawless design creates a great impression on your potential customers inducing them to take the desired action. Common web design mistakes, however, can quickly derail even your best efforts. And while you hear a lot about what to do when designing your website, do you know what not to do?

To give you an edge, we at Agency Partner Interactive have outlined the ten most common website design mistakes that can cause many businesses’ consequences. As your go-to full-service digital agency, we provide you with the industry-leading insights, dynamics, processes, and information along with trends you need to sail your business swiftly in the world of digital marketing.

Here are the top ten most common slip-ups against users and potential leads that visit your website regarding website design.

  1. Ignoring the design-thinking approach.

One of the most notoriously common web design mistakes that web designers make is that they never realize design-thinking as an approach. Today, websites are all about functional and attractive designs with engaging content. However, designers often assume users’ things instead of carrying out extensive user research to understand user needs.

Understanding the design-thinking approach is the key to designing addictive experiences for users. Not sure what design-thinking is? It is a process that understands and identifies customer needs and motivations. It’s a mindset to empathize with the customers, detail their problems, and build solutions to solve them.

  1. Aesthetic design mistakes.

Another web design mistake that most designers need to avoid is not strategizing the visual hierarchy of content, including CTAs. Well devised user journeys can be efficiently implemented by designing efficient visual hierarchies. This can be achieved by using appealing words, colors, images, and small animations.

  1. Not enabling the right functionality.

Skipping the essential step of brainstorming, site mapping, and wireframing is the basis of several web design mistakes—one of the most prominent ones being the poorly configured menu and navigation layout. An improper navigational structure can drive away your website visitors as it’s a pain to scroll through randomly structured websites.

  1. Not adhering to security first, responsive design approach.

Though website security is more of a technical architecture-dependent aspect, to an extent, it is also related to website design and user journeys. How designers depict the user journeys greatly influences how developers implement the designs. If website security is prioritized right from the design stage, many security loopholes can be avoided. For example, putting the business-critical data behind authentication and payment walls.

  1. Too much content.

You run the risk of not delivering the solution your user is looking for with too little information. With too much information, you may end up building a solution that is hard to understand, consume, or access. In their sheer desperation, designers can overwhelm the visitors with resources and end up delivering a highly cluttered website. This approach continues to be successful because it has been trendy since the early days. And maybe to maintain consistency for its users, they still haven’t changed the website design. But you shouldn’t make the same mistake.

One of the common web design mistakes to avoid is not building scalable designs from the very beginning.

  1. Unclear CTA.

Not having a clear CTA is another common web design mistake. Websites are like marketing and sales funnels or pipelines. Your website visitor traverses within that funnel to go from the prospect stage to the converted client stage. Not giving a clear “call to action” at the appropriate places may lead to not converting many hot prospects.

  1. Unconnected images & graphics.

We all know that images and graphics are a critical part of web design. When done well, images can clearly convey the message to the visitor. Done wrong, they can confuse the reader. Many businesses are still not paying attention to their images and are using low-quality and irrelevant images. Don’t make this mistake, as low-quality images will muck up your website and turn off your visitors, which will hurt your conversions.

  1. Omitting multilingual voice-enabled website designs.

Today it is possible to build websites in multiple languages and even add voice interface-based functionalities. But not many designers and website owners are utilizing these web capabilities. If a business has customers in different countries, then websites can be developed in multiple native languages to appeal to target customers. To boost accessibility, a voice-based interface can be added to the website.

  1. Not embracing the power of analytics.

The design, like content, is a creative work that can be improved iteratively. Using sophisticated analytics tools, your website analytics administrator can give you data on how users navigate your website. Also, analytics testing can help you discover broken links. Based on the analytics input, you can find out the flaws in the user journey.

  1. Page titles with low search engine visibility.

Search is the most important way users discover websites. Search is also one of the most important ways users find their way around individual websites. The humble page title is your primary tool to attract new visitors from search listings and help your existing users locate the specific pages they need.

At Agency Partner Interactive, we provide you with the insights, ideas, designs, and delivery flow you need to take your business further.

We are not your average digital agency. We work to understand your business and leverage technology and marketing solutions to generate revenue and increase profits. From SEO and PPC to WordPress and Magento, our web design, website development, branding, e-commerce, and marketing solutions are custom-tailored to suit your business strategy. Experience the best-in-class web design solutions, digital marketing services, and web designs from Agency Partner.

Not big on reading? That’s okay. Watch “Top 10 Mistakes in Web Designinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

The-Pros-Of-Working-With-A-White-Label-Marketing-Agency

DesignRush Names Agency Partner Top 5 International B2B Consulting Firms

DesignRush Names Agency Partner Among Top B2B Consulting Agencies
Top 25 B2B DIGITAL AGENCIES IN WORLD ANNOUNCED FOR 2021

NEW YORK (PRWEB) FEBRUARY 23, 2021 – Best Business Consulting Firms According to New DesignRush Report

The consulting industry is expected to increase 2.3% in 2021 in the US alone. To help businesses find the best partner in this growing industry, DesignRush has released the list of top-ranking consulting companies.

As a major part of a client-driven industry, consulting agencies constantly strive to predict, adapt and enhance the clients’ needs. In the aftermath of the global pandemic and anticipated economic recovery, the consulting industry is expected to increase 2.3% in 2021 only in the US. To help business

top-international-award

DesignRush, a B2B marketplace connecting brands with digital marketing experts, has released the updated ranking of the best consulting agencies worldwide.

The top business consulting firms in 2021 are:

1. Think PR – thinkpr.dk
Expertise: Business Consulting, Creative Agencies Services, PR and more

2. InData Labs – indatalabs.com
Expertise: Business Consulting, Marketing Analytics & Big Data, IT Services & Consulting and more

3. JaxonLabs Brand Innovation – jaxonlabs.com
Expertise: Business Consulting, Strategic Planning, Social Media Marketing and more

4. moblers – moblers.com
Expertise: Business Consulting, Product Design, App development & testing and more

5. Agency Partner Interactive
Expertise: Business Consulting, Brand Strategy, Content Marketing and more

6. The Analyst Agency – theanalystagency.com
Expertise: Business Consulting, Market Research, Digital Marketing and more

7. Performix Business Services LLC – performixbiz.com
Expertise: Business Consulting, Website Design & Development, Mobile App Design and more

8. Neurony Solutions – neurony.ro
Expertise: Business Consulting, Website Development, eCommerce Development and more

9. Adience – hello-adience.com
Expertise: Business Consulting, Market Research, B2B Digital Marketing and more

10. HotPMO – hotpmo.com
Expertise: Business Consulting, Outsourcing Software Development and more

11. EXTROVERT – extrovert.gr
Expertise: Business Consulting, PR, Advertising Agency Services and more

12. Newfound Marketing – newfoundmarketing.ca
Expertise: Business Consulting, Web Design, eCommerce Development and more

13. Mod Girl Marketing – modgirlmarketing.com
Expertise: Business Consulting, Web Design, Digital Marketing and more

14. Joel Bell Industrial Design (JBID) – joelbellid.com
Expertise: Business Consulting, Product & Package Design, Graphic Design and more

15. The Source Approach – sourceapproach.com
Expertise: Business Consulting, eCommerce Development, Web Design and more

16. Dos Mundos Creative – dosmundoscreative.com
Expertise: Business Consulting, Advertising Agency Services, Video Production and more

17. Creamy Animation – creamyanimation.com
Expertise: Business Consulting, Creative Agency Services, Video Production and more

18. MOPA – mopa1.com
Expertise: Business Consulting, PR, Package & Product Design and more

19. Nika – nika.agency
Expertise: Business Consulting, Branding, Web Design & Development and more

20. Masclicks – masclicks.com
Expertise: Business Consulting, Web Design, eCommerce Development and more

21. Hot Dog Marketing – hotdogmarketing.net
Expertise: Business Consulting, Creative Agency Services, Video Production and more

22. Reputation Rhino – reputationrhino.com
Expertise: Business Consulting, PR, Web Design and more

23. Slice Design – slicedesign.co.uk
Expertise: Business Consulting, Graphic & Package Design, Web Design and more

24. Bewe Srl – bewe.it
Expertise: Business Consulting, Digital Marketing, Social Media Marketing and more

25. Simplus – simplus.com
Expertise: Business Consulting, Salesforce Consulting, Software Development and more

Brands can explore the top business consulting firms by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

As a company, Agency Partner Interactive specializes in devising technology and marketing solutions that help businesses accelerate top-line growth in addition to improving profitability. From basic web and app design to executing digital marketing with the power of artificial intelligence, the Agency Partner business team works with Dallas-based startups, SMBs, and has the capacity to serve full enterprises.

healthcare-covid-vaccine-marketing

iHeartMedia: How Health Officials Should Advertise the COVID-19 Vaccine

How Health Officials Will Advertise The COVID-19 Vaccine
Health Officials Will Use Marketing to Gain Covid-19 Vaccine Adoption

According to a Gallup poll this month, 42% of U.S. adults said they would not agree to get an FDA-approved coronavirus vaccine. As that impacts any aspirations towards gaining “herd immunity,” the World Health Organization says that at least 60-80% of a population needs to gain immunity first. So at 42% acceptance, that leaves a gap of 20-40%. 

These are the primary objections to the adoption of a covid-19 vaccine.

  • 37% of Americans said they would not get vaccinated because they don’t trust the rushed timeline of vaccine development
  • 26% of Americans simply want to wait and see how others respond to the first doses of the vaccine
  • 12% of Americans generally do not trust vaccines and will not take them even when offered

This is all despite the fact that 9 pharmaceutical companies, including 5 that the CDC has been considering for the US market, were introduced to Stage 3 clinical trials in November with each showing extremely positive results.

Despite this early success, the fact is that marketing a vaccine is a tricky thing. Unlike a therapeutic treatment that offers fairly quick, positive results to an ill person, a preventative vaccine has to be sold to someone that is otherwise healthy. 

So as we move past 2020 and enter 2021, what are some things that big health companies and the next Presidential administration should consider when advertising new preventative measures to the public? 

Health Marketing For Public Acceptance

ln order to gain broad public acceptance, health marketers have to ensure consumer awareness of the risks of COVID-19 and be very clear about the beneficial outcomes of vaccination. In essence, health organizations and stakeholders have to sell the perceived likelihood of infection and the overwhelming value of prevention. This concept applies to any vaccine.

To perceive the benefits of prevention, individuals have to engage in a counterfactual sort of thinking. That is to say: “had I not received a vaccination, then I would have surely caught the ‘rona.”

All of that must be compounded with a perceived seriousness or severity of actually contracting coronavirus. To achieve this in a personal, relatable way health marketers will work with specific types of messaging and themes that speak to risk factors, such as high blood pressure or other specific health ailments, that when paired with COVID-19 may be especially dangerous. 

The message that has to be conveyed requires a combination of convincing the public that “if unvaccinated, then contraction is imminent” and that the illness may be extremely hard to survive or awful to fight. Themes of messaging that support this are often shared through a mixture of radio and television news coverage, traditional television commercials, through the spoken word of health experts, on billboards, and on social media.

Behind the scenes, it is typically governments and supranational organizations that play a key role in architecting these campaigns. These groups aim to work in the best interest of public health to disseminate scientific research, case studies, and educational information that may be used to influence the public’s decision-making. 

Overcoming Risks and Objections

Before health officials can advertise the value of any vaccine, they have to know what objections may persist among their future customers/patients.

We know that today, the biggest objection to the proposed coronavirus vaccines is related to their speed of development. People think that because these vaccines were developed so rapidly, there must be something wrong with them.

The first thing that health officials should be doing is speaking to the history of the science behind the cure. The coronavirus class of viruses has been a topic of scientific research since the 1960s and generally speaking, scientists note that this class of diseases has been more of a nuisance than one of great demise. 

The Scientist - Covid Research Infographic

Infographic Credit: The-Scientist.com Staff

As the research is published, the drug manufacturers will share 3rd party research with their buyers at the big health systems and work to educate health professionals on the findings. Education and awareness of side effects, long-term effects, and dosing instructions should be made publicly available.  As projections turn into real data, health marketers need to share advertisements that create awareness that sets a proper expectation of benefits versus risks.

Focus on Mitigating Risk and Highlighting Value

At Agency Partner, we have learned that focusing on the customer is the best way to go about sharing a value proposition. Whether you are leading a major corporation or a small business, your future customer is always looking to mitigate their own perceptions of risk before making a purchase decision. Healthcare marketing is a sensitive, often regulatory industry that requires transparency, research, and case studies. 

 

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market? Maybe you’re not trying to sell a vaccine, like most of us, but you really need some help connecting your value proposition with your target market. Whatever the case, you’re on the right website.

Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

 

Parler App Screenshots

Parler Social Network Tops App Store Amid Twitter & Facebook Censorship Complaints

Social Media Marketing News Following #Election2020

The Twitter alternative, Parler, has quickly become the most downloaded app in the United States. Over this past weekend and immediately following the election, app founder John Matze indicated that Parler added 2 million new users in one day and at the same time, quadrupled its daily active users. The app’s owner, Dan Bongino, said that it was adding “thousands of users per minute” on Sunday and they currently have approximately 7.6 million users.

Parler Tops App Store Downloads

Parler styles itself as the “free speech” app and following widespread censorship and aggressive discussion moderation by Facebook and Twitter, amid concerns of election-related misinformation, conservative influencers and political figures are flocking to the social app.

It is currently the #1 free app in the iOS App Store, up from #1,023 on November 2nd. It’s also #1 in the Google Play rankings, up from #486 the previous week.

– The Verge

As a new app, this surge in growth has created some immediate technical issues for users as the company’s technology teams scramble to support more scalability and bandwidth on its servers.

What is Parler?

Parler is often dismissed as the “Twitter for conservatives.” Very truly, it functions a lot like an early model of Twitter so from a technology perspective, it is not all that unique. The thing that makes Parler different is how it moderates discussions. In fact, it expressly states that its purpose is not to referee conversations and make decisions about who or what will be removed or filtered. The only content policy that might yield moderation is when something is “posted by or on behalf of terrorist organizations, child pornography, and copyright violations.”

Parler Leans Right, But It Wants A More Balanced User Base

Despite its conservative tilt, the company is making a strong effort to balance the scale and invite more liberal, left-leaning users to its platform. The company truly wants to facilitate free and fair discussion among and between the entire American political spectrum. To date, it’s challenge has been that the app has so many like-minded users that it has become a bit of an “echo chamber” of discussion and less so a conversation among peers. To try and change this, in June, Parler started offering referral fees to attract liberal influencers to its platform, and at one point, the company told CNBC that it would offer a $20,000 bounty to any liberal pundit with a major following to join the network. Today, notable users include New York Mayor Rudy Giuliani, Senators Rand Paul, and Ted Cruz, and California Congressman Devin Nunes.

Additionally, there are several high-profile influencers that have moved to the app after facing content censorship disputes with Facebook, Twitter, and YouTube to name a few. Most recently, we have seen strong inclinations to move away from Facebook and Twitter by figures such as Fox News journalist Maria Bartiromo, Judge Jeanine Piro, and former Speaker of the House Newt Gingrich. 
Maria Bartiromo Leaves Twitter for Parler Tweet

When Did Parler Start & What’s Next For Them

This social media app was founded in September of 2018 by John Matze and Jared Thomson. The company is based in Henderson, Nevada and as of July 2020, it reported a total of 2.8 million users. The app is stated to be built on “a foundation of respect for privacy and personal data, free speech, free markets, and ethical, transparent corporate policy.”

With big tech CEOs, including the leaders of Facebook, Twitter, Google, Amazon, and Apple taking a lot of heat from US legislators, not only in respect of antitrust concerns but also as things pertain to the FCC’s Section 230 of the Communications Decency Act, Parler is in an opportune position to grow its user base and to rally around a monetization model. In the near term, the company just has to find a way to keep its growing user base engaged and active on a daily basis.

This Fuels a Bigger Discussion: Section 230

Section 230 of the Communications Decency Act gives social media platforms a very broad spectrum of protection from the types of content that its users may post to their platforms. It’s like a cloak of immunity from the implications of whatever a user may post to these public forums. That is to say, if you were to post incredibly offensive or factually wrong information to Facebook or Twitter, these social platforms would not be responsible for the repercussions of such a post. For the most part, Section 230 immunities were granted to social platforms as a way to protect them as outlets for free speech. At a high level, this seems totally permissible, but there’s more to it. 

Over the past several years, there has been widespread criticism that the social outlets are making inconsistent, unilateral decisions about the types of content they choose to allow. Critics from the Left say that the social platforms should censor the content on their platforms to prevent hate speech. Critics from the Right indicate that conservative voices are being silenced by content moderators and on a frequent basis, 1st Amendment liberties are being violated.

When First Amendment Platforms Begin to Stifle Free Speech

During the most recent election, Twitter and Facebook have aggressively stepped up their efforts to block and remove content that may be analyzed as “misinformation” or factually incorrect. A lot of this was announced in regard to the threat of foreign interference and the potential for misinformation to spread and influence American voting decisions.

In respect of that, a different level of scrutiny has been directed at the institutions that certify facts from fiction and there is fear among millions that these “fact-checkers” have become compromised. In some cases, legal scholars including Harvard law professor (emeritus) Alan Dershowitz, and George Washington University law professor Johnathan Turley, as well as the New York Post, government officials, and other news sources have been silenced by the fact-checkers at Facebook, Twitter, and Google. With that taking place, these social platforms are showing themselves as active participants in the discussions, taking the role as a referee of conversation. Under that scenario, the argument is that if they are going to choose to get involved and actively censor conversations based on implicit bias, then the current Section 230 immunities are too broad. The protections allow these platforms to block with impunity, whether it be motivated by personal or political reasons, and therefore they stifle free speech instead of furthering it.

 

Boost App Engagement Because Users Have A Choice

At Agency Partner, we know that to be successful a mobile app requires users to install it first, but then it also needs to leverage marketing to keeps users engaged and active on a daily basis. Often, adoption and engagement are much more of a long-term challenge than quickly acquiring some users. In addition to email automation and paid advertisements, apps utilize influencers and a full mix of marketing tactics to yield greater levels of daily user activity and overall adoption. 

As we watch things unfold between big tech and our legislators, we have to remember that when it comes to downloading apps, there are a lot of options to consider on the App Store and Google Play. If it turns out that Facebook and Twitter see some changes due to anything related to Section 230, the market will always introduce another cool, equally engaging option. Don’t’ forget, when TikTok was threatened with a ban, Instagram rapidly introduced Instagram Reels, which truly replicated the TikTok experience… and let’s not forget about MySpace. The spirit of competition will always introduce innovative, valuable concepts that solve a specific problem for end-users.

Today, we’re seeing that with Parler, and moving forward we should expect the same with every other concept that is out there. 

If you’re a business leader and are looking to navigate some of the unique challenges within the world of social media, app marketing, or digital technology, perhaps we can point you in the right direction. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

 

GAP Unity Hoodie Tweet

The GAP Unity Tweet Featuring a Red and Blue Hoodie

Marketing Tips and Takeaways for Retailers & Brands

On November 4, the day after voting closed for the US 2020 Election, Gap’s marketing team posted a tweet that was fully intended to promote unity following one of the most divisive political campaigns in recent history.

“The one thing we know, is that together, we. can move forward,”

said the big retailer, also including two emojis: a blue heart and a red heart to represent Democrats and Republicans, respectively.

Without question, this social media post was well-intended and many big brands have social media horror stories.

Unfortunately for the Gap, election night closed without a clear result and as votes are tallied and legal actions are taken to ensure a truly free and fair result, the message was not well received. 

A Likely Scenario

For the most part, major retailers have a process that makes it difficult for them to do anything that isn’t planned.

When it comes to marketing, there are content calendars that are decided and approved, often a month or more in advance of a social post’s publication. There is room for timely posts, however, the nature of most retail marketing messages is seasonal, promotional, and intentional. 

In this case, it is safe to assume that Gap’s marketing team expected to learn of a final, or at least very clear, presidential outcome by Wednesday… the day immediately following the election.

The reality is that mail-in voting and the unique processes and procedures that differ in how voting is managed from one state to the next fully complicated things this year.

Given that both candidates in aggregate attracted the highest voter turnout in history and noting that the turnout has proved to be extremely, almost perfectly equally divided, tensions remain extremely high. 

Gap could not have anticipated this and they likely set-up and triggered this post to automatically publish at least several days in advance.

An Unfortunate Result, Despite Good Intentions

Within minutes of posting, an army of Twitter users launched an offensive, calling the tweet “tone-deaf” among a wave of backlash that spawned from the election chaos. As you can imagine, some tweets were much more civil than others. 
Tweet Gap Unity Backlash

Approximately two hours after the tweet went live, the Gap’s marketing team removed the post, and their spokesperson promptly issued this apology:

“From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity,” the spokesperson shares. “It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

The question here is: “did Gap’s team really have anything to apologize for?”

As we sit back and watch the American democratic process play out as it is intended to, why should the Gap feel bad about the reality that we have a system that has processes and procedures to ensure a free and fair transfer of national leadership?

Even as the Trump campaign contests the outcome in several states, they are doing this peacefully and through a legal process: not with guns and brownshirts. In the United States, this is something we celebrate every 2nd and 4th year and we’ve done this for almost 250 years. 

 

Foreign or Domestic, Is Something Else Fueling The Fire?

For any sensitive message, it’s always good to have a system in place to approve a post before it goes live. That process should measure the temperature of the situation and make a Yes or No decision immediately following that.

In this case, it seems that there was no final check or perhaps, someone misread the room.

An army of Twitter trolls attacked this message of “unity.” The trolls were mostly from users that seemed to either support the Biden campaign or those who simply had nothing positive to say at all. In the extremely heated political and sociological world that Americans live in, there seem to also be foreign influences that use social media to attack and stifle any moves toward American unity.

Domestically, we see this with rioting and threats lead by the Antifa extremist group. Their presence online and in-person is unmistakable as they commonly attack pro-American, unifying messages and institutions whether they come from the political Left or Right.

If that sort of influence is loud enough, whether it be through Twitter bots or actual human users, there isn’t really any sort of positive message that any brand or person could successfully promote.

How To Keep Your Brand Safe

If your brand wants to survive and thrive, the reality is that irrespective of your own politics, if your price and quality are on par and your service or product is convenient, marketing survey data shows that consumers will be happy to buy from you.

While it is true that consumers prefer to buy from those brands that align with their political and ideological beliefs, price and convenience are the biggest motivators.

2020 Consumer Expectations Around the Election
At Agency Partner, we recommend that companies focus on promoting excellence among their quality of product or service, and ensure fair hiring practices, and positive community involvement. These things together will help any brand overcome negativity, whether that negative attention is warranted or unwarranted.

If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

the role of brands after the 2020 election

The Role of Companies in a Post-Election, Pandemic Sort of World

Marketing Tips and Takeaway for Business Leaders

According to a recent survey conducted by market research firm, Morning Consult, 56% of American consumers said they “pay close attention to brands’ ethical or political stances,” per data shared with Agency Partner. In the lead up to the upcoming election, we can agree that people are becoming increasingly polarized by the day.

For a company, this makes it difficult to understand what role they should play when strong political and social questions hit the table.

So what’s the takeaway for business leaders? How do you go about taking a stand without completely alienating part of your customer base?

The fact is that there is a way to do what you feel is right without turning anyone away. First, let’s turn to the data. So far, the data is telling us that consumers in the United States have changing expectations about what a brand should or should not do in terms of its involvement with things including corporate social responsibility, political activism, and social issues.

Gone are the 1980s and 1990s when consumers really only cared to see a brand ensure that products and services were ethically sourced and fulfilled. In 2020, consumers are expecting a lot more! 

2020 Emphasizes a Demand For Brands to Align With Social Concerns

At an increasing rate, the American public wants to see brands use their power and influence to positively impact politics and culture. Morning Consult projects that more than 54% of American consumers believe that companies should make an effort to drive change and progress on important social issues.

This means taking actions to operate in an environmentally friendly way, promote fairness and equity, ensure a safe and positive work environment, and show more concern for the stakeholders even if it’s slightly to the detriment of the company shareholders.

ln a nutshell, here is a list of items, in order of priority, that consumers feel companies should have some level of influence in:

  1. Environmentally friendly
  2. Ensuring safe and fair elections
  3. Championing economic opportunity for average Americans
  4. Driving progress on important social issues
  5. Changing American’s attitudes about cultural or social issues

On the other hand, there is a special distaste for companies that do the following:

  1. Working to get specific politicians elected
  2. Influencing public policy
  3. Getting legislation passed 

Unfortunately, far too many companies fail to successfully walk the fine line of what is okay and what is not. When the political climate is most hot,  this is when many companies fail miserably, and we’ll get into that shortly.

2020 Consumer Expectations Around the Election
As brands work to promote positive change and fairness, they are generating heightened levels of trust and more often being viewed as charitable, responsible, and accountable. 

Interests & Top Issues for Consumers Around the 2020 Election

For the most part, a company will remain in good graces if it makes clear and obvious actions to promote free and fair elections. Noting above that consumers do not care to see the companies that they buy from directly endorse a political candidate, the idea is that businesses should promote fairness, access, and integrity.

This has been increasingly difficult as the integrity of information sharing is strongly under review following inconsistent censorship by our social media platforms such as Twitter and Facebook, as well as by the mainstream news media. 

Politics aside, there is strong bipartisan support for issues including:

  • Equal pay for men and women
  • Goods that are made in America
  • Actions that help create more jobs
  • Charitable donations to good causes
  • Environmentally responsible practices
  • Support for the US military & its veterans

The bottom line is that the survey data indicates that 56% of Americans are paying attention to what companies are doing to involve themselves in ethical and political discussions. Notable is that a majority of this focus is directly on what company CEOs are doing and saying. 

How Politics Can Influence a Company

There is definitely some risk involved when you mix politics with anything. The biggest risk is in taking a position and then being exposed for doing something that directly contradicts that position. 

We have seen this time and again from companies including Nike, the National Basketball Association, and Uber to name a few.

With all of that being said, more than half of Americans will still buy from a company that offers convenience, quality, and most importantly: it sells products for an affordable, low price. Perhaps that is why Nike is currently valued more today than it ever has been.

If a brand is really looking to turn business away, here are some things that will do so:

  • the CEO vocally, loudly supports a political candidate that the customer base despises
  • the pricing of products or services goes up dramatically without any value-added
  • the quality of products or services goes down 

The things that generally have little effect in harming a brand include:

  • donating to a political campaign
  • donating to a charitable organization
  • releasing a public statement supporting an issue

So who carries the greatest risk in managing the power and influence of a company?

If you guessed “CEO,” then you’re right on. The data shows that consumers expect CEOs to not only lead their company but as top-level leaders, they should also be a driving force for change in the communities that they do business in. There is overwhelming support for this as 76% of those surveyed expect CEOs to lead American society.

In cases where the CEOs get it wrong, so many times we have seen the public make the demand: “off with his head!”

Recently here in Dallas, that was the case when advertising staple, Stan Richards of The Richards Group made racially sensitive comments that lead him to “fire himself” and allow new leadership to take over and dictate the future of the company and its image.

Similarly, Uber’s founder and former CEO Travis Kalanick was pushed aside by its board after a culture of sexism and gender discrimination was allowed to persist. The theme here is that when issues like this hit the headlines, a new captain is almost always called on to right the ship. 

What To Be Ready For On and After Election Day

The data shows that 83% of Americans are paying at least some attention to the 2020 election.

The economy proves to be among the highest of concerns in terms of priorities in this election cycle and most voters are concerned about taxes, wages, jobs, unemployment, and government spending. Of course, the coronavirus is right up there! Companies should be taking safety precautions to ensure that employee health and safety is paramount. Voters have covid in full view this year. 

So what is the role of a company throughout all of this? While this won’t boost your revenue, it will earn you some favor. On election day, give your employees the time and space they need to go and vote. The American public favors companies that promote free and fair elections.

As an employer or manager, do not try and indoctrinate your employees or chastise them if they hold obviously different political views. Be a good neighbor, support their decisions, and encourage a truly free and fair outcome.

Once we get past election day, focus on promoting safety and on growth.

As an employer, do everything you can to retain employees, ensure that they are bought into the effort of delighting your customers, and make an active effort to hire people that you typically would not hire by leveraging tools such as CultureIndex or OptimizeHire.

Once you have hired your team and the business machine is humming, take action to ensure that your workplace is truly promoting growth. 

Focus on Your StakeholderS

At Agency Partner, we have learned that a truly diverse, inclusive team makes for a much higher quality standard of service. It facilitates more creative and innovative problem-solving, and frankly, it’s the right way to run a business.

Today, American consumers want to work with brands that are more engaged in their communities and less stingy when it comes to bottom-line, owner-centric value creation.

Companies should find ways to invest in their communities and employees without discouraging diverse thoughts and backgrounds. The long-term value that is being created will be measurable via better, faster decision-making. 

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market?

If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

business_survive

How to Make Your Business Survive (and Thrive) in a Pandemic

Expert Tips For Business Survive in a Pandemic

It’s October, and the coronavirus (COVID-19) is still leaving an indelible impact on the world. While the White House says a vaccine is coming shortly, there’s no news yet on how widely available it will be, who will be eligible to get the vaccine first, or how effective it will be at stopping the spread of COVID-19 and allowing the world – and businesses like yours – to return back to normal.

The simple fact is that both large corporations and small businesses have felt the effects of extended lock-down periods that, more than eight months into this global pandemic, are still limiting normal face-to-face interactions and commerce, and for some brick and mortar businesses, restricting the number of people you can have in your storefront at one time, thus slashing your revenue potential.

COVID-19 has been an unprecedented event that hasn’t been seen since at least the Spanish Flu of 1918. This means many business leaders, marketers, and even politicians are struggling with how to proceed during these difficult times, especially since the pandemic has endured for so long and there’s no foreseeable end in sight.

As a result, businesses across the country are going bankrupt and closing for good, especially small businesses. If you want to avoid this event from happening to your company, here are some ways you can make your business survive – and also thrive – in a pandemic.

Can You Grow Your Business During the COVID-19 Crisis?

The answer to this question certainly depends on the type of business you are currently operating. Overall, the need for business has never been eliminated nor will it be diminished in the coming months.

People still have the need and desire to shop for groceries, buy essential products, and lead the lives they were used to living. Do you operate an essential business? Are the products and services you have still attractive to your target audience during this pandemic?

If not, what can you do to pivot to create products or obtain inventory that will be in high-demand given your state or local municipality’s coronavirus restrictions? From retailers offering curbside pickup to commercial airlines providing cargo flights, our economy is full of several examples of companies that have transformed their way of doing business to either maintain their clientele or open up new revenue streams in the midst of COVID-19.

If your business’s revenue has decreased because of the coronavirus and you’re fighting tooth and nail to keep your doors open, what can you do to remain relevant and continue to operate despite consumers’ changed behavior or state or local restrictions related to your industry? These are the questions you need to be asking yourself to survive – and thrive – in a pandemic.

What’s the Best Marketing Strategy During the COVID-19 Crisis?

This has been a frequently asked question since country-wide lockdowns began. Even high-level marketers had genuine and desperate questions about how they could revamp their marketing strategies.

To answer all questions, the most important thing to do now is to continue growing your online presence. With more people working from home or staying at home to avoid large crowds or help their kids with online schooling, COVID-19 has caused internet usage to spike by 70% this year. Having a strong online presence will be vital in driving your marketing strategy forward.

With that said, here are some questions you should ask yourself during this pandemic regarding your marketing strategy:

  • Does your business already have an online presence? If not, you need a website now. Even if you’re a small boutique and can’t ship product, creating a website for your customers to browse and then purchase curbside can boost your revenue during these trying times.
  • Does your business have an intuitive, responsive, and well-built website? If you think your website is outdated, what can you do to make it more modern?
  • Does your business have a stable search engine optimization (SEO) and pay-per-click (PPC) marketing strategy in place?
  • Have you measured the user experience of your website?

These are fundamental questions you should ask to begin the steps of improving your marketing strategy.

How to Adapt Your Marketing Strategy

Social distancing and other preventative measures have made conducting traditional business near-impossible.

Trade shows and events, for example, are now nonexistent and have all moved online, if that. Like never before, you have to be quick to modify your marketing strategy, especially if you’ve heavily relied on events and customer visits in the past.

Here are some things you should keep in mind if you want to sell your offerings more effectively:

  • Increase the functionality of your e-commerce store to allow your customers to order your products and goods directly.
  • Online deliveries are very common now. Make sure you provide a convenient and inexpensive delivery service to your customers. 
  • Add features to your website to adapt to the COVID-19 pandemic, such as online booking.
  • Update your Google My Business profile to reflect your business hours. This is very important in regards to user experience, especially if your hours have changed due to COVID-19.
  • Provide webinars instead of face-to-face meetings.
  • People have all sorts of questions. Create a live chat feature on your website or post FAQs to give your audience the answers they need. As a bonus, live chat makes it easier for your employees who are working from home to professionally answer your customers’ questions without their kids, dogs, or the neighbor’s lawn mower creating background noise.
  • Increase your email marketing, and even consider deploying marketing automation, to reach customers that you can’t visit in person or have difficulty calling due to employees working from home and having too much background noise in their makeshift workspaces. Email marketing is also a great way to inform your customers about any special promotions you may be offering or restocked inventory of essential items that have been flying off the shelf.

Another tip we want to go into detail here is to continue creating great content. With internet usage going up, it stands to reason that more people are reading online content such as blogs. Content is a major part of digital marketing.

It not only educates an audience but it also guides them throughout the process of initial interest in becoming a loyal customer. For example, if you are running an online business, you will still need to attract qualified leads and convert them. Research from HubSpot shows that companies that blog see 126% more leads growth compared to companies that don’t.

Conversion comes through exceptional and engaging content, in which a prospect finds awareness of your products and services, becomes interested in what you have to offer, and finally comes to a point of decision. 

Whether your company is in the B2B or B2C industry sector, focus your efforts on creating purposeful content that assists your audience’s development in your sales funnel. Blogs with images are great, and videos help convert leads at high rates. Video viewers are anywhere between 64-85% more likely to buy from you then website visitors who don’t view your video content.

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve the scalability of your business? If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.

Not big on reading? That’s okay. Watch “How to Make Your Business Survive (and Thrive) in a Pandemicinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

web_traffic

5 Important Blogging Techniques to Increase Website Traffic

Expert Tips For Increased Website Traffic

Blogging is a key method of improving the SEO of your website. In fact, B2B companies that have a blog generate 67% more leads than those that don’t have one. Blogging builds brand awareness and provides value to your target audience.

Since blogging is directly correlated to website traffic, it’s important to create content that will not only rank well online but also keep your audience glued to your website. Fortunately, blogging isn’t difficult if you know the right steps to take. 

These five fundamental steps will help you create a blog that is a magnet for qualified leads in your industry. 

1. Use Internal Links

Have you ever viewed a Wikipedia article? If you haven’t, then here is what one looks like:

internal_links

Do you see all of the blue links positioned on the page? These are called internal links. From a reader’s perspective, internal links aid the understanding of an audience. If a reader doesn’t know what a specific term is, like in the Wikipedia article, they can click the internal link and be directed to another page.

This is why Wikipedia receives millions of web users every day, and you can follow this strategy to boost the traffic of your website. Internal links are also great for improving your SEO

By using more internal links, search bots can crawl and index your website more conveniently. Also, internal links keep readers on your website longer and increase their dwell time.

Dwell time is an enormous driver of SEO because it tells search engines that your website is truly useful. To leverage the use of internal links, create a spreadsheet that lists all of your web pages and blog posts.
Organize them and you will be able to draw from this spreadsheet anytime you see an opportunity to create an internal link.

2. Write Engaging Content

Have you ever read a user manual before opening a new product? If so, you’re like most people, you don’t. If you eventually run into a problem with your product, you may simply refer to an online how-to article or watch a YouTube video. 

Why? This is because both options are engaging for viewers. Before writing an article, consider how you can make your content as engaging as possible. Generally speaking, what strategies are you going to employ to avoid making your article full of whitespace and text?

One of the brightest minds in SEO, Brian Dean, regularly posts engaging on his blog, Backlinko. Take a look at some snapshots from his blog.

engaging_content
engaging_content

Images from Backlinko

engaging_contentDo you see how Brian informs his audience by using visuals, snapshots, and quotes? This keeps readers following along while he’s explaining very complicated subjects. Brian also writes in a very simple yet informative tone to get his point across effectively.

It’s no wonder why that post received more than 1,500 shares on social media. Content that follows this blueprint will be shared to a wider audience and attract increased web traffic from qualified leads ready to convert.

3. Create

Headlines are very important on search engine result pages (SERPs).

Compelling Headlines
It’s important to remember that there are thousands of options your audience can choose from when browsing for websites. The headline that sticks out usually attracts the most clicks. 

For this reason, focus your efforts on creating irresistible headlines that will turn heads. After all, if you spend your time developing outstanding content no one knows about, you’ll only be wasting your time.

With that said, here are some tips for writing the best headlines for your content. 

  • If you are writing a list, create a clickbait title. This doesn’t mean that you should trick web users. Simply use buzzwords and numbers to make your article stand out.
  • Add primary keywords to your headers. This will not only help your articles rank online, but it will also show potential readers that your article is just what they were looking for.
  • Keep your headlines brief. Google and other search engines have a character limit for headlines. If your headline is truncated, potential readers may not fully understand what your article is about and move on to another web page.

4. Utilize FAQs

Frequently asked questions or simply FAQs can be added to your article to answer questions that weren’t already addressed. It’s also an opportunity to add long-tail keywords to your article. 

Overall, FAQs keep readers on your website longer, especially if they really need to understand confusing topics like life insurance. Choice Mutual, a life insurance broker, always adds FAQs to keep readers on their blogs informed.

faq

Image from Choice Mutual

Anyone who has ever gone through the process of securing life insurance knows how valuable these FAQs can be. Going out of your way to collect FAQs on the topic you’re writing about can also inspire more searches down the road.

Just look at what happens when you search the keyword “how to purchase life?”

insurance
Do you see the “People also ask” section near the middle of the SERP? Google posts questions like those to give you an indication of what people are searching for online. This is the easiest way to grab questions to include in your FAQs.

Since Google is posting these questions, it automatically means that a lot of people are searching for these keywords, giving you a great chance to rank and build more website traffic for your content. 

5. Use Visuals

The last step of increasing your web traffic is using visuals in each article. Articles with images get 94% more views than those without them. There are numerous free image providers you can choose from to find relevant images for your content. 

You can also use infographics, charts, and GIFs to enhance your content and make it more impactful to your target audience. 

Give Us a Call Today!

Do you want to learn more about how we can give your website traffic a boost? If so, give us a call at (214) 295-5845 or click here to Get a Free Quote. 

Not big on reading? That’s okay. Watch “5 Important Blogging Techniques to Increase Website Trafficinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

e-commerce

10 Best e-Commerce Platforms for Small Businesses

Expert Tips For Small Businesses

E-commerce is a thriving industry.. this is a fact. If you are struggling to cope with this, then you should take a look at the following infographic from BigCommerce.

e_commerce_platforms

If you want to start an online store or simply wish to migrate to an existing content management system (CMS), there are fortunately numerous options for you to choose from. 

Here are 10 of the best e-Commerce platforms geared specifically toward small businesses

1. Shopify

Benefits: Overall functionality, convenient use
Price: $9-$300.
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30

Shopify is a preeminent e-commerce CMS. As one of the more cutting-edge options available, users can take advantage of how convenient it is to use this platform. Both beginners and veteran marketplace teams can excel on this platform with a wide variety of helpful features.

Shopify is also relatively inexpensive. Therefore, if you’re looking for a standard e-commerce platform you can grow with, choosing Shopify is a great selection.

2. BigCommerce

Benefits: Wide selection of themes and designs, broad payment options. 
Price: $29.95 – $249.95
Transaction Fee: 2.9% + $0.30 – 2.2% + $0.30

BigCommerce is a fierce competitor to Shopify as the e-Commerce industry’s top CMS. Both platforms offer similar features at an identical cost. You can’t really go wrong in choosing either platform.

However, BigCommerce does have some advantages, including a wider selection of themes, designs, and broader payment options. BigCommerce provides a visual store builder, supplying up to 80 different themes. 

Other features include 24/7 support, cloud-hosting, marketing services, conversion optimization tools, and so much more.

3. 3dcart

Benefits: Built-in features, payment options
Price: $19 – $229
Transaction Fee: Varies

3dcart is an ideal alternative to Shopify. Though, the platform has a strong reputation for providing more than 200 built-in features users can take advantage of. Users also have the option to choose an affordable plan and still receive incredible benefits, such as saved carts, real-time shipping rates, unlimited product variants, and one-page checkout.

Furthermore, 3dcart provides more than 100 different payment providers and offers a discount if you use payment gateways they are partnered with. 

4. Volusion

Benefits: Cheap processing rates
Price: $29 – $299
Transaction Fee: 2.15% + $0.30 with Volusion Payments

Volusion is similarly priced compared to Shopify, but it is perhaps more simple-to-use. Many themes on the platform are free, as well as inventory and customer management, sales analytics, and marketing tools. 

Volusion does have some disadvantages, which include an annual sales limit depending on the plan they choose.

There are also a limited number of payment options. While Volusion may not be as advanced as Shopify, it does offer users the opportunity to save money on processing orders. 

Depending on the model of your business, this may be an ideal choice. 

5. PrestaShop

Benefits: Open-source platform 
Price: Free to download
Transaction Fee: Varies

All of the entries on this list so far have been SaaS platforms. Though, depending on your marketplace, an open-source platform may be a better selection. If you are looking for an open-source platform, you should consider choosing PrestaShop.

This platform is completely free to download. This means you will only be responsible for paying for payment processor costs, web hosting, and other developmental resources. 

One underrated feature of PrestaShop is the ability to integrate and run numerous stores from one platform. If you have access to a skilled developer, possess proficient technical knowledge, or are willing to pay for the costs of setting up your marketplace, PrestaShop is a great option. 

6. WooCommerce:

Benefits: Free for WordPress users
Price: Free 
Transaction Fee: Varies

There isn’t much to say about WooCommerce that hasn’t already been stated previously. Compared to Shopify and BigCommerce, WooCommerce is a worthy alternative. This platform gives users the ability to upload an unlimited number of products and integrate with more than 400 applications.

What’s more, is that WooCommerce has been integrated with WordPress. If you are currently using WordPress, you can download WooCommerce for free and begin using it. 

7. Squarespace

Benefits: Ideal for very small retailers
Price: $26 – $40
Transaction Fee: 2.9% + $0.30

This list wouldn’t be complete if there wasn’t an option for very small retailers. If you run a shop by yourself or have a limited number of products, Squarespace is an excellent and affordable option.

Squarespace offers all of the features you need to run a successful marketplace. The platform is used mainly to build business websites, so you can expect the templates on there to be professional and clean. 

8. Square Online Store

Benefits: Free hosting
Price: $0 – $79
Transaction Fee: 2.9% + $0.30

Square Online Store is very similar to Squarespace. It’s also powered by Weebly, allowing users to create an online store within minutes. Before getting started, you can choose from a bunch of free themes, customize your theme, and start accepting payments instantly. 

Your completed website will come with a free SSL certificate, product options, unlimited products, and so much more. In fact, the most basic plan on this platform is completely free of charge.

If you desire to use a convenient platform with sufficient features for your marketplace, then Square Online Store is for you.

9. Sellfy

Benefits: Selling digital products
Price: $29 – $99
Transaction Fee: Varies

All of the platforms on this list are designed to sell digital products. However, if you are solely looking to sell your products and limit your spending, Sellfy is a great option. On this platform, you can quickly build your marketplace and start processing orders.

Sellfy is best for very small retailers that don’t have a preference of advanced features. 

10. AmeriCommerce

Benefits: High scalability
Price: $24.95 – $299
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30

AmericCommerce is similar to Sellfy, but this platform allows you to scale your business over time. Generally speaking, AmeriCommerce will grow as your business grows. You can choose more than 60 free themes and utilize dozens of payment gateways as you improve your marketplace.

Give Us a Call Today!

Do you need direction in choosing the right e-Commerce platform for your business? If so, give us a call at (214) 295-5845 to speak to a member of our award-winning team. 

Not big on reading? That’s okay. Watch “10 Best e-Commerce Platforms for Small Businessesinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

magento

Magento 1 End of Life: What You Need to Know About Moving to Magento 2

Expert Tips For Magento Platform

Magento is one of the top e-commerce platforms on the internet right now. Thousands of retailers use the platform every year to sell their online products and services. Now, Magento has officially ended its support for their Magento 1 platform. 

This presents a huge dilemma and a sense of urgency for brands still using Magento 1. There is a lot of information to take in about Magento’s new announcement this month.

If you are currently running a store on Magento 1, then it makes sense to continue reading this article to learn more about how your store will be affected moving forward. 

When Will Magento 1 End?

Magento 1 will officially end in June 2020. Multiple sources have confirmed this date, including this article from Magento. Magento also sent a tweet out to break the news about the transition.

Magento
In June 2019, there are 240,000 live Magento websites. Out of these websites, there are 189,000 websites still operating on M1. This number will begin to decrease in the following months as clients move on to M2 or transition to another e-commerce CMS entirely.

What Other Dates Do You Need to Look At?

Insider experts have long seen the writing on the walls for M1’s demise. On December 31st, 2018, Magento deprecated PHP 5.6. This was a big hit to the Magento community, mainly since Magento is written in PHP.

However, Magento released a patch that provided support up to PHP 7.2. 7.2 until November 2020. So, again, Magento has been more than lenient in slowly downgrading M1. 

In November 2020, CentOS 6.x will also be depreciated. This will result in the further elimination of support for M1. 

The M1 End of the Life Rumors

The end of M1 has been discussed since at least 2017. In April 2017, a Magento presentation featured the line “Magento 1 End of Life: 17 November 2018”. Of course, this date was incorrect.

It was a primitive guess on when Magento would end. Immediately, images and articles appeared speculating the end of M1 up until this point. These insights warned merchants that M1 would end sooner than they anticipated.

Initially, Magento executives speculated that the end of life for M1 would come three years after 2015. Therefore, 2018 made sense for the EoL. Since then, Magento has revised this date to June 2020.

What Does This Mean For Your Store?

If you are still using Magento 1, you have a limited time navigating to Magento 2. Here are a few things you need to consider before your next move:

  • Design – One of the most tedious things about switching from M1 to M2 is that you will have to go through a partial website redesign. Depending on how complicated your site’s design is, this could be very expensive and time-consuming. 
  • ExtensionsWhile you are auditing your website, it’s essential to browse the extensions you are using on your M1 website. Although extensions on M1 generally aren’t compatible with M2, several updates are available if you want to make the switch. 
  • SecurityWithout support, M1 will be vulnerable to a wide variety of different security threats. This is perhaps the greatest reason to transition to M2. Hackers won’t resist an easy opportunity to prey on insecure websites. Please don’t make the mistake of having your website being one of them. 
  • HostingNot much will change as far as hosting is concerned. You will have to check in with your specific hosting provider to receive an update on how your plan will alter your website.
  • CostsTransitioning to Magento 2 could be expensive. A majority of the associated costs will entail the audit and the transition to Magento 2. 

Keep these things in mind once you and your team begin to make a move to Magento 2. While staying on M1 isn’t an option anymore, the decision isn’t something you should perform too hastily.

It would help if you created a strategy to guide you through transitioning to Magento 2. 

Should You Move On To Another Platform?

Although Magento is a powerful e-commerce platform, there are countless available online. These include WooCommerce and WordPress. Depending on your needs and your situation, deciding if you should move to another platform will vary.

If you are a large organization disillusioned with Magento and have the funds to move forward, then deciding to transition to another platform may not be anything you will think twice about. 

However, if you have a limited budget and not enough bandwidth to maneuver to another platform, then you’re better off staying on Magento. Whatever decision you choose, discussing with a marketing consultant is your best bet for making the right choice. 

Agency Partner Interactive Has the Key

Transitioning to Magento 2 or another e-commerce platform takes a lot of effort and time. It’s best to leave this task in the hands of professionals. At Agency Partner Interactive, we specialize in helping our clients migrate their marketplaces. So for your migration, be sure to put that in the hands of the best among other Magento Development Companies

We realize how difficult this task is and pride ourselves on delivering complete services to our clients. Whether you want to change to Magento 2 or another e-commerce platform, we can assist.

We can also redesign your website to align with your brand identity and leverage fundamental digital marketing strategies to grow your brand. Do you want to learn more about how our award-winning team can develop your business’s transition strategy?

If so, continue reading below to contact us today!

Give Us a Call Today!

The Agency Partner Interactive team has several years of experience in web development with e-commerce and retail brands. If you need help deciding on your next move, you should contact us for a consultation.

Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member of our award-winning team. 

Not big on reading? That’s okay. Watch “Magento 1 End of Life: What You Need to Know About Moving to Magento 2instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

e-commerce_marketing

E-commerce Marketing 101

Expert Tips For E-Commerce Marketing

Online shopping has never been more prevalent than it currently is now. Generally, online shopping is more convenient than purchasing products from a physical location. What’s more is that younger generations value convenience, which makes e-commerce a growing global trend. 

Having a marketing strategy for any business is essential, much less an online retailer. Needless to say, developing a marketing strategy for an e-commerce retailer is much different than for a local business.

E-commerce retailers require special attention while creating their marketing campaigns. If you want to begin brainstorming the ideas for your new e-commerce marketing strategy, then continue reading this guide for more details.

What is E-Commerce Marketing?

Again, e-commerce marketing is fairly different than most marketing campaigns. This is because many e-commerce companies are geared towards B2C audiences and mainly sell products instead of services.

Selling online products can be tricky. Services are typically items people need, such as HVAC and primary healthcare solutions. Even important products, like CPAP machines, cannot be easily sold without a marketing strategy. 

For this reason, e-commerce marketing entails the steps of achieving visibility for online products and enticing an audience to purchase them. Take a look at this image to learn about all of the methods of how you can market your products.

e-commerce_marketing
Let’s break down each method in detail:

  • Banners: Banner ads exist all throughout the web for the purpose of building brand awareness and encouraging high CTRs.
  • PPC Campaigns: Pay-per-click or PPC campaigns help marketers gain traffic commensurate with the money they spend. Utilizing PPC can help you grow your business while your SEO strategy is in effect.
  • Social Media Exposure: Social media hosts billions of people across the world. This presents marketers with a golden opportunity to advertise their products to new audiences.
  • SEO Strategy: SEO or search engine optimization is the process of growing your online presence in the search engine results pages (SERPs). A firm strategy must be in place for your business to thrive online.
  • Coupons and Discounts: Do you want to drive interest in your products? If so, coupons and discounts administered through an email marketing campaign will do the trick. 

These methods make up a standard e-commerce marketing strategy. It’s important to practice all of them to build brand awareness and usurp your competitors.

Why is E-commerce Marketing Important?

There are two types of marketing: traditional and digital marketing. Traditional marketing entails the process of mainly increasing the brand awareness of your business through print media, billboard advertisements, and TV commercials.

Digital marketing is a culmination of methods to increase your online presence. If you have a physical store location, you can take advantage of the fact that potential customers can find you while randomly traversing the city.

This isn’t the same for e-commerce retailers. The internet is a vast place full of billions of websites. If you don’t develop a strong e-commerce marketing strategy, your website simply won’t rank on the first page of Google.

It also won’t receive exposure on social media or even from paid media. Therefore, it’s not an option. Invest thoroughly in hiring a digital marketing agency to lead these efforts.

Tip #1: Use Facebook

Have you ever browsed through Facebook only to see an ad for clothes? Facebook is the most popular social media network in the world. It makes sense why businesses flock on their advertising platform to increase the exposure for their products.

Just take a look at how this retailer created an ad for their product.

tip1_e-commerce_marketing
In the same way, you should use Facebook to generate interest in your products in front of millions of potential customers.

Tip #2: Develop a PPC Strategy

Unlike SEO, it doesn’t take much time to build positive results with a PPC campaign. That’s only if you are conducting your campaign correctly. Google has shown PPC ads of online products extensively for at least a decade. 

tip2_e-commerce_marketing
Getting that type of exposure on Google can be huge for your business, improving the CTR of your ads. The higher the CTR, the higher your ad quality score will be. This will result in increased web traffic at a more affordable price in your campaign.

Tip #3: Leverage Technical SEO

Technical SEO is the process of optimizing a website to be crawled and indexed. As its name suggests, technical SEO is very technical. It entails things like improving your page speed and making your site mobile-friendly.

For this tip, you should definitely hire an experienced digital marketing agency. If you don’t know much about SEO or how to build your own campaign, seeking outside help will be in your best interest.

Mainly, paid speed and mobile optimization are the two most important areas of improvements for most marketplaces. 

Tip #4: Create a Stunning Website

Do you already have a website that doesn’t look the way you want it to? If so, you should create a new design for your website. Doing so will reinvigorate your brand and attract your target audience to your brand.

Give Us a Call Today!

Agency Partner Interactive specializes in delivering full-service marketing services for e-commerce retailers. If you want to increase your online exposure, then you’ve come to the right place.

To learn more about how we can help you, give us a call today (214) 295-5845 or click here to Get a Free Quote. 
Not big on reading? That’s okay. Watch “E-commerce Marketing 101instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

covid19

How COVID-19 Is Affecting E-commerce

Expert Tips For E-Commerce Marketing

The coronavirus (COVID-19) has undoubtedly left an indelible impact on the world. Thousands of people have been infected with the virus with many unfortunately perishing as a result. 

This is not to mention the millions of people who are currently unemployed due to government regulatory measures to restrict physical movement. Overall, the effects of COVID-19’s impact can be felt worldwide.

Interestingly, the virus has caused a certain trend to form in the e-commerce sector. If you are currently running an e-commerce marketplace, then you should continue reading to learn more about how the coronavirus could potentially alter your business.

Millions Are Staying at Home

Again, the coronavirus is an airborne affliction that requires extended quarantine periods to restrict its growth in communities. As such, state governments in conjunction with the federal government have mandated a quarantine period, keeping millions of people at home.

Of course, these people still desire to carry on with their everyday lives even though it’s been altered. Without a lot of outside options to carry out grocery shopping duties, purchase essential products, and splurge, many are turning to the internet for a solution.

According to the senior enterprise contributor at Forbes, Louis Columbus explains that mandatory stay-at-home periods have increased the appetite of e-commerce shopping since not many other alternatives exist.

“In many families, online grocery, apparel, and entertainment shopping will replace store and mall visits permanently until a vaccine is available.”

In addition, key global trends point to a correlation between stay-at-home orders and e-commerce industry growth.

  • The year-over-year (YoY) revenue growth of online retailers has increased by 68% as of Mid-April, outgrowing a peak percentage of 49% in January. 
  • There is currently a 129% increase in the YoY growth of online retailers in the United States and Canada, as well as a 146% increase in all online orders
  • Conversion rates online have increased by 8.8% since February, highlighting a renewed sense of urgency online products not seen since Cyber Monday. 

With more people at home, online shopping has become ubiquitous throughout the world. This puts pressure on online retailers to make changes to their marketplaces and internal marketing strategies to accommodate the growing surge of consumers. 

Increased Mobile Usage

The domination of mobile usage in today’s global internet traffic is nothing new. According to Search Engine Land, nearly 60% of all online traffic co