Why Your Business Should Consider an eCommerce App

Ever since the 2020 pandemic, businesses with ecommerce capabilities experienced a surge of revenue from online sales. Consumers recognized the convenience of online shopping and continued with that practice. As digital marketers, we should recognize this cultural shift from in-store shopping to online shopping. The truth is that there is a lot of opportunity in ecommerce, and this is a great time to explore the newest trend of getting an ecommerce app. 

Now your first thought might be that an ecommerce app is an unneeded investment for your business and that you have other priorities that are more worthy of your time and energy, but that idea shouldn’t be shot down so quickly. We will be sharing some important stats that show the growing trends of online shopping via a mobile device and how an ecommerce app can be the one thing that sets you apart from the rest of your competition.  

Everyone is going mobile. 

Smartphones have become a trendy device across the United States, where 81% percent of the population owns one. Many of our digital experiences are being optimized for mobile because our devices are so accessible to us. We have our smartphones wherever we go, which makes it very convenient for us to search for something via the web at any time. A recent study has stated that over half of all website traffic is sourced from a mobile device. Our generation is heading towards mobile, and websites are being optimized for this transformation. Web developers are now keeping in mind that the mobile layout can be just as important as the desktop version. 

With this shift, sales coming from a mobile devices gained a lot of growth. The feeling of convenience has become the selling point during this transformation. Due to our busy schedules, consumers don’t always have the time to grab their laptops to purchase. Meanwhile, their phone is conveniently right next to them. Now putting two and two together, we now understand that mobile devices have accounted for the increase of sales coming from a mobile device. 

Now we are going to share another statistic that should further your consideration in getting an e-commerce app. 78% of users prefer using an app to a website when online shopping from their mobile device. Given this statistic, businesses that have ecommerce capabilities should reconsider investing in an ecommerce app. 

An ecommerce app can enhance your brand.

Let’s first look at an example of a widely used ecommerce app that has a major impact as an ecommerce industry leader.  

Amazon is the top industry leader when it comes to ecommerce. The app is the most popular shopping app with about 150.6 million users. Amazon is loved by many because of the experience users have when purchasing through the app. Customers are extremely satisfied by the amount of convenience they’re able to experience when making a purchase. The process is straightforward for customers to purchase, track, and review all within the app. You can even set up and do a return! The process is seamless, with very little room for error. Because of the user experience on the app, Amazon has become a brand that many worldwide love. 

An eCommerce app can also enhance your brand experience. Depending on your industry, an app can be very beneficial to your consumers. If you are in an industry where your buyers frequently come back to make another purchase, you should consider getting an app. It will make the consumer’s shopping experience more convenient. 

Also, consider the competitors in your industry. Do they have an app for their users to make a purchase? If not, is there an underlying issue they are experiencing where a mobile app can be the solution? To get ahead of competitors, you sometimes must be the first to do something. Being the first will easily set you apart from the rest of the industry. 

By having a mobile app, you also can improve and increase communication with your customers. The great thing about an app is that consumers are fully immersed in your brand while using it. Unlike web browsers, you have a lower risk of users exiting out of your site and searching for another competitor. If they are using your app, the user is more dedicated to shopping with you. There is little competition around when the consumer is in this position. Customers shopping from mobile apps have a 130% higher conversion rate than purchasing from a mobile website. 

Having an app can lead to more marketing opportunities. 

Ecommerce apps can also open new marketing opportunities, which are push notifications. It’s no surprise that push notifications have higher engagement rates than emails and social media ads. Push notifications can grab a lot of customer attention because the notification shows up on their smartphone’s home screen. This marketing tactic is hard for the user to overlook due to its nature. It also makes it a lot easier for the user to reach your site. Unlike email and social media ads, the customer must be in a different app before getting to your site. They must digest the content in their email or social media timeline, notice your email or ad, digest the content, and click the link to get to your website. It is too many steps, which could lower your customer’s chances of landing on your site. Unlike emails and ads, push notifications will notify the user’s phone, and once clicked on, it will direct the user directly to the page that is relevant to the notification. Your message will be a lot more direct, and the user is less likely to get distracted. 

Apps are also a great place to centralize any information about your ecommerce shop. In the app, you can promote upcoming sales and personalize account information, and more. The opportunities of what you can provide your customers are endless. An eCommerce app is an excellent opportunity to truly connect with your customers and give them a great shopping experience. 

If you are curious about web app development, learn more about our services at Agency Partner. We live in the digital world, and we know how the digital landscape changes by the minute. To learn more about our mobile application services, contact us here. 

4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.
If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors. Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 
Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.
In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.
To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.
This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategyinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


3_pay_per_click_trends_in_2020

3 Pay-Per-Click (PPC) Trends in 2020

3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 
However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.
Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.
Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 
How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.
For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 
Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 
People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.
People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.
Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “3 Pay-Per-Click Trends in 2020” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


what_is_voice_search_and_why_It_matters_to pay-per-click_(ppc)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Tips From Pay-Per-Click (PPC) Experts

 
Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 
In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?
All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.
You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020
This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.
You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.
Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.
This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.
Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!