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Top Healthcare Marketing Tips

Increase Conversions on your Healthcare Website
SEO Tips for Healthcare Marketing

There are several Healthcare Marketing Trends in 2019 which can bolster success and drive conversion for your company. In recent years, advances in technology have caused a shift in marketing methods, which make it necessary to step up your outreach strategy.

Tried and True – Healthcare Marketing That Works

Just because you need to keep up with the times doesn’t mean you need to throw classic marketing out the window. There are many methods that have lasted the test of time and should be maintained as you evolve your marketing techniques. 

Old School Marketing Evaluation

Start with an audit of your services and products. This will give you a well-rounded picture of your business, and also help refine your target audience. It’s important to review your business regularly to ensure that you’re on track with your goals. From here you can grow a “patient persona,” which reflects your target audience. This will be a core dimension of your marketing strategy. 

Next, answer these questions: What makes my target audience choose my practice to solve their health problems?

How does my website reflect that I am the best choice to address their issues? 

These two questions can help focus the messaging and original content on your website. Remember, no matter the original intent of your practice or its goals, you will only gain conversion and clients if they feel like you’ve gone the extra mile to take their Personal needs into Consideration.

People in pain want to know who you are, what you offer, and how you’re going to help them, specifically, right at the Onset of Visiting your site. When trying to find a dentist or a doctor they want to visit or type a question about their specific pain into a search engine, they want a specific answer with clear, concise information. 

New World Order – Healthcare Content Marketing

Today, when most everyone has a smartphone – and yes, there are now more Phones than People in the World – it is absolutely necessary to have a focused digital marketing and content strategy. Ads are a thing of the past with Millennials, a generation that utilizes ad blockers and would rather source content for free. They want to believe that real worth is communicated and vouched-for, i.e., reviewed. 

Healthcare Marketing for the Web Browser

Long-Tailed Keywords are going to have the greatest search engine optimization (SEO) impact. Consider content that includes whole sentences or phrases like: the bone in my ring finger hurts or doctor, specialist for holistic acne treatment. You get the picture. When you consider what your healthcare practice is providing, consider specific questions patients have asked in the past; that’s what your target audience is going to google. You want the sequence of words that is going to attract the highest volume response.

Healthcare Marketing for Mobile Phones

Speaking of phones, your website probably needs to be Accelerated Mobile Pages (AMP) compatible. AMP takes that fancy website you’ve just had us Build and converts it to being smartphone friendly. Websites will not automatically translate what looks great on a desktop.

It may not look the same, or it may be a very basic version for handheld devices. The thing you’ve got to keep in mind is that mobile devices are king. A detailed Study by Google reminds us that roughly 40% of people make searches solely with their smartphones.

The Full Picture – What to Include in Healthcare Marketing

Once you’ve got a sense for your target audience and how you’re going to attract them to your website, you’ve got to keep them there. There are a few things you can do to truly engage your patient base to drive conversion.

Video Marketing 

A short 2-10 minute video by a doctor or dentist is a great way to advertise your bedside manner with future patients.

This gives the viewer a chance to draw their own conclusions about the kind of person you are and builds trust that you were willing to put something of yourself out there.

Customer Touch Points and Online Reputation

How a customer or patient interacts with your website is huge. This includes referral sites, back lines, and reviews.

Patients can find services through more than just search engines. It’s important for you to communicate through multiple platforms, like Facebook or Twitter, to keep your name fresh. Your Online Reputation, including links to verified sources, will help improve the validity of your content, which will drive your SEO and search engine results. 

Location-Based SEO

Location-relative content is going to be an important driver. It’s not useful if your search results come up on an India-based Google search when your hospital or practice is located in Dallas. Your content needs to be location-specific with language which is understandable to local readers. 

Healthcare Call to Action!

Any which way you go, a Call to Action (CTA) is going to be a necessary part of your marketing strategy. At Agency Partner Interactive, we can help improve your website, leveraging modern trends, and help you build a marketing strategy that will include mobile device outreach and long-tailed sentence search results. Give Agency Partner Interactive A Call and let us improve your patient outreach today!

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CEO’s 5-Minute Guide to SEO

Tips From Digital Marketing Experts

There’s no point selling the best products in town if your storefront is down a back alley and in a basement. Likewise, the website that showcases your services needs to be easily discovered by those looking for them. With 63,000 Searches Happening per Second, Google is the equivalent of the busy shopping mall location that will be seen by your perfect customers. But to get into that sought-after position among the rest, you’re going to need a great SEO Strategy.

This guide to SEO will give you an overview of what that means.

How Important is Google Really?

Whatever you’re selling, people are Googling it. More than half of them will click on the top three search results, and a whopping 92 percent of all people will click a link on the first page. If you’re not on the first page of Google’s SERP, you’re in that basement down the back alley. Investing in a good Search Engine Optimization (SEO) Strategy is one of the smartest things you can do for your business.

Pay per Click (PPC) vs. Organic Optimization

You could pay for a Google Ads campaign for instant exposure, but it will cost you every time someone clicks through – and will stop working the moment you stop paying. Ranking organically is harder to do but it’s a superior long-term strategy. Once you’re up there, the clicks won’t cost you anything, you’ll reap a higher ROI, and those rewards will last a long time. You can either throw money at a quick fix or invest in a long-term strategy that offers higher conversion rates and lower ongoing costs.

Where do People Click?

The average search engine user is getting smarter about how Pay-Per-Click (PPC) works, and most scroll past the ads, knowing that they represent companies who paid for their positioning rather than leading the industry through quality content. Our eyes are becoming trained to simply ignore PPC results along with banner ads and pop-ups.

Highly ranked organic results suggest you’re an influential player in your field; they receive more clicks and result in more traffic and more sales, more of the time.

Prove It!

Another advantage of SEO is that every aspect of it is measurable. There is a plethora of Easy-To-Use Tools that will help you evaluate where your customers are taking action. Data and statistics obtained from the web mean you can continually evaluate and adapt your approach for optimal results.

What are the Elements of Good SEO?

While ever-changing, Google uses over 200 factors in their ranking algorithms, with varying levels of influence. For simplicity, we’ll divide these into on-page and off-page SEO.

On-page SEO is the easiest to manipulate. The factors that improve your position here include:

Off-page SEO can be a little more complicated to manage and deals largely with the “perceived authority” and trustworthiness of your site. It is influenced by:

  • The number and quality of links to your website;
  • The diversity, relevance, and authority of linking sites;
  • User reviews and site reputation;
  • The age and history of your website; and
  •  Mentions of your brand elsewhere on the internet.

Your Digital Marketing Team

Developing optimal SEO requires Team Collaboration. An SEO team might consist of five or six different specialists working on a single project, and could include a web developer, a web designer, a graphic designer, a marketing manager, content writers and editors, guest blogger outreach managers, data analysts, and a project manager. Everyone needs to be current with recent developments in this field, and working together cohesively.

Sounds Complicated!

Unless this is your area of expertise, it probably is complicated! This is one area where you don’t want to make mistakes, take shortcuts, or hire a cheap SEO rookie that leaves your website damaged from a Google penalty. One bad choice or attempt to cheat the algorithm could send your website’s SEO value plummeting and, like your high school GPA, it can take a lot of time and investment to recover your position once this has happened. SEO costs can vary greatly and there is such a thing as affordable SEO, but don’t fall victim to cheap SEO! 

Hiring a specialist consultant or agency is the most efficient and effective way of handling your company’s SEO. If you’re serious about improving your company’s Google standing, contact the digital marketing experts at Agency Partner Interactive to discuss your needs today.

Not big on reading? That’s okay. Watch “CEO’s 5 Minute Guide to SEO” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

 

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The Costs of Custom Mobile App Development

Tips from Top Mobile Developers

This article discusses the most important factors in custom mobile business app development,  to help you understand the process, and get it all right in the first stage of your project.

Let’s jump right in by setting reasonable expectations to budget your apps’ development costs, because believe it or not, globally, more people own a mobile ‘phone than a toothbrush. While this might be a sign that we need more toothbrushes, it’s definitely a huge opportunity for custom mobile app development for businesses.

A lot of numbers get thrown around regarding the costs of custom mobile business app development costs, the price of building an app, and getting it to market on the Windows, Android or Apple platforms. The question of how much you should invest in building a custom mobile app provokes more questions at the initial stage. Industry surveys point to nearly nothing, over the low six-figures to over 1 million dollars.

The price for developing an app from idea-to-market correlates with functional features and demands of the client.

The ballpark figure that is accepted by the industry at large is between $100,000 and $500,000 USD, but small apps with few features can cost between $10,000 and $50,000. 

The cost of keeping your app running each year will equate to 20% of the cost of making the app. This is without factoring changes in trends, new innovative technologies, or major infrastructure issues that could impede the normal running of your app.

This is the Formula to Calculate the cost of making a custom mobile business app:

(App Features∗Time)∗HourlyRate=Cost

This simple, yet realistic formula, can be used to structure your budget: App features can be separated in different complexity levels as we will see later on in this article. Time stands for the time needed to code the features described in the app’s functional scope. The hourly rate stands for the pricing of your developer, developer team or agency.

Another way to understand and manage costs is to break down the level of complexity of the app. Factors would include features from simple, moderate to complex; the costs estimate per hour would fall in the range of $50 and $100/hour –prices vary in terms of technical expertise, experience level and geographical location of the app developers appointed to your project.

For instance, experienced iOS app developers in the US can charge on average $120 – $140/hour, whereas junior developers in Eastern Europe can charge a rate of $40 – $60/hour.

This table from Think Mobiles gives you some estimates on mobile app costs based on varying complexity levels:

Complexity Features Time, hrs Cost $50/hr Cost $100/hr
Simple No API integration, no back-end, standard UI components, simple features like email subscription, login, calendar, etc. 400 20,000 40,000
Moderate Custom UI features, payment features, API integration, headsets and tablets adaptation, back-end server 500-800 40,000 80,000
Complex Multi-language support, 3rd-party integrations, custom animations, complicated back-end, professional design, real-time features, etc. 800-1500 75,000 150,000

A good way to understand development costs is to look at examples of well-known, popular mobile apps in the world today. If we look at your favorite apps and name three prominent examples the estimated development costs of Whats-app are for instance 750-1000 hours at a realistic hourly rate of $130/hour the costs for building the app in the US are $150,000-200,000.

For Instagram, the estimate is somewhere between 800 and 1200 hours, which adds up to $100,000-150,000 app development costs. Uber is a little more complex as it requires different features for the passenger’s interface than for the drivers` interface with an estimated development time of around 950-1200 hours the total cost results in around $120,000-150,000.

You can play with various app cost calculators on the internet, or get real and sit down with an experienced developer team to find a neat estimate for your budget and future app development costs that reflect your projects aspirations realistically. If you work with an experienced developer team it will help you to look at factors like geography, the newness of the technology, complexity and application size which will factor into the final price. 

The Internet is full of articles about freeware and building your mobile app at no cost by choosing ready-made modules. These platforms are usually staffed with ads and are not to be taken seriously when it comes to custom business app development. Projecting a professional and refined image would require you to discard this strategy as an option.

Although there are few inspiring success stories of self-made app developers that turned into huge success stories. Brian Wong founded Kiip in 2010, with his colleagues Courtney Guertin and Amadeus Demarzi. Kiip, is a mobile app rewards platform that lets stores or businesses give real-world rewards for in-game achievements. And Robert Nay developed his first gaming app at the age of 14, a physics puzzle game that has had more than 16 million Downloads, to date.

Although you might have the next supernova business app idea and are on the lookout for investors to cover development costs fully, you need to set your budget first. According to the Code-Mentor your budget is determined by the scope and design of your project. The scope gathers functions, features and the main value proposition that make your app unique, while the design covers Wire Framing, user flow, and prototyping.

Another important factor is the market you choose, either Windows, iOs or Android. Custom business app development costs come with many variables as you will have come to realize at this point.

Going from idea to product, you might want to consider hiring professional assistance who understands the field of app development to make sure that misunderstandings between you and the developer, or developer team, will not become a big cost factor. 

And don`t forget good freelancers are usually fully booked at least a few weeks in advance, don`t expect immediate availability or just plan in some weeks in advance on your development timeline. Same is true for the price range of good developers or as Benjamin Franklin put it: “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.”

So, you are all set, safe and sound, when it comes to estimating the costs of your app project…

…Ok, sorry if we overwhelmed you here with knowledge in this article, the different variables of bringing your idea to product can be complex. You might want to consider talking to us directly.

Our experienced development team and project strategists can make themselves available to discuss your project in greater detail. To learn more about what makes sense for your business, Contact Us Here.

Not big on reading? That’s okay. Watch “The Costs of Custom Mobile App Development” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

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What iOS 13 and the New iPadOS Means for Business?

Tips from Technology Experts

Apple is one of the largest tech companies in the world. When they announce new products, it is a two-hour production and the world takes notice, because everything you know about Apple can change in those two hours. Apple unveiled a new version of its iOS operating system in June, and the future of iOS just got better.

Alongside the update to iOS 13, they are also giving iPad its own operating system, iPadOS. That’s right; the future iPad will no longer be iOS. This new operating system is exclusively designed for the iPad tablet. Proving that not only does Apple set trends, but it also chases them. iOS 13 is a huge overhaul to iOS, and it is packed with features making it faster and more efficient than ever before. These new features will make it more convenient to do business.

When the new iOS 13 and iPadOS are released this fall, what will that mean for your business practices?

Key Performance Features for Your Business

iOS 13 and iPadOS have much to offer businesses. These features – detailed below – are the key performance features for your business.

Privacy and Security Features

Most apps and services today require users to create a profile or log in with a social ID. Apple’s new privacy and security features protect user’s data and connectivity usage. These include background tracking notification, weak password warnings, and a new sign-in feature that protects your employee’s personal information in a convenient and data safe way.

The privacy feature called “Sign-In With Apple” allows you to sign in to apps and websites with your Apple ID or a unique random ID via the click of a button. Your Apple ID will confirm your identity via Touch or Face ID and quickly log you in. When apps require your name, any personal information or an email address, Apple won’t provide it unless you give it permission. It then takes this security measure one step further. You will have the option of how you want your email address shared with an app, site, or service developer. Apple can now generate a unique, randomized email address which will forward messages to your real email address. 

What makes this feature even more attractive to your business is that companies can create and manage employee’s Apple IDs separately from their personal IDs. This is especially useful for companies with BYOD (bring your own device) policies. This helps to separate personal and business data, eliminating data privacy issues when it comes to mobile device management concerns.

Improve Workflow and Hands-Free Operations with Siri

Siri gets improvements across the board. Siri shortcuts are now built into the device and will suggest personalized shortcuts for simple tasks, instead of having to download them in a separate app. This same feature will also make it easier to set up custom routines and interact with third-party apps.

The new voice system smoothes out complex words and sounds more natural. Also, new to Apple AirPods, Siri can now read messages as soon as they come in and you can reply immediately without having to stop what you’re doing.

This will help improve business workflow. These new Siri improvements make it easier to communicate via your devices with clients and staff. 

Better Battery Life

Apple is finally bringing its popular Dark Mode to Apple’s iOS mobile devices. Not only will this give you new dark backgrounds and notifications across all your Apple apps, but this feature will increase battery life and offers battery management options – your apps will download faster than ever before. It is a definite plus if you have remote and field-service employees.

Faster App Updates

iOS’ performance boost features 30-percent faster unlocking with Face ID, a 50-percent smaller app download, and a 60-percent smaller app update – all working to remove the hassle of keeping business devices up-to-date.

iPadOS Features Increase Productivity

The iPad gets all the same changes you will have on iOS 13, plus additional features just for the iPad. Surprise, iOS 13 turns your iPad into a laptop replacement. By pinning a few widgets to your home screen, you get some pretty helpful new additions to your iPad.

iPadOS will give you better file management capabilities by using external hard drives. Your business will get SMB support. Not only will you be able to share iCloud folders, but you can also share files, folders, and printers used by other systems besides Apple. 

You will have the capability to zip files into a folder, making it easier to send them via email. Uncompressing the content of zip files into an expanding folder with access to the files just got easier too. These file management features will make remote working on an iPad a breeze.

Using Mac apps in side-by-side views gets a huge improvement, with Slide Over and Split View features. Now your iPad is performing like a desktop. Need to see multiple screens? No problem. You can also drag content from one app into another and still easily slide between apps. These iPadOS features are another plus for multitasking.

Along with the major features we’ve listed, here is a list of other features that will exponentially improve your business practices:

  • Safari now shows desktop browser views.
  • The Apple Pencil latency has been cut in half.
  • You can download fonts directly from the App Store onto your mobile device.
  • There are new gestures for navigating and manipulating text. 
  • When calling a business that offers business chat, your device will offer to start a business chat so you can interact from a text message instead of through a phone call.
  • You can add attachments, like documents, to events you have scheduled in the calendar app.
  • Apple’s Smart Lists will group your reminders in a schedule so they are ready when you need them.

Supported Devices 

Not sure if these iOS updates will work on your device? Here is the full list of supported devices for iOS 13 and iPadOS.

Apple did not announce an exact release date for iOS 13 or iPadOS. But a mid-September release, just ahead of the year’s new iPhone is predicted. There may also be additional features as Apple is known to hold out on releasing the details of some key features until the next iPhone launches. 

As always, Apple is focused on performance improvements and enhancements of its products for consumers, alongside improving productivity and workflow for businesses.

Not big on reading? That’s okay. Watch “What iOS 13 and the new iPadOS means for business” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!