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Top Healthcare Marketing Tips

Posted on | by devops
Increase Conversions on your Healthcare Website
SEO Tips for Healthcare Marketing

There are several Healthcare Marketing Trends in 2019 which can bolster success and drive conversion for your company. In recent years, advances in technology have caused a shift in marketing methods, which make it necessary to step up your outreach strategy.

Tried and True – Healthcare Marketing That Works

Just because you need to keep up with the times doesn’t mean you need to throw classic marketing out the window. There are many methods that have lasted the test of time and should be maintained as you evolve your marketing techniques. 

Old School Marketing Evaluation

Start with an audit of your services and products. This will give you a well-rounded picture of your business, and also help refine your target audience. It’s important to review your business regularly to ensure that you’re on track with your goals. From here you can grow a “patient persona,” which reflects your target audience. This will be a core dimension of your marketing strategy. 

Next, answer these questions: What makes my target audience choose my practice to solve their health problems?

How does my website reflect that I am the best choice to address their issues? 

These two questions can help focus the messaging and original content on your website. Remember, no matter the original intent of your practice or its goals, you will only gain conversion and clients if they feel like you’ve gone the extra mile to take their Personal needs into Consideration.

People in pain want to know who you are, what you offer, and how you’re going to help them, specifically, right at the Onset of Visiting your site. When trying to find a dentist or a doctor they want to visit or type a question about their specific pain into a search engine, they want a specific answer with clear, concise information. 

New World Order – Healthcare Content Marketing

Today, when most everyone has a smartphone – and yes, there are now more Phones than People in the World – it is absolutely necessary to have a focused digital marketing and content strategy. Ads are a thing of the past with Millennials, a generation that utilizes ad blockers and would rather source content for free. They want to believe that real worth is communicated and vouched-for, i.e., reviewed. 

Healthcare Marketing for the Web Browser

Long-Tailed Keywords are going to have the greatest search engine optimization (SEO) impact. Consider content that includes whole sentences or phrases like: the bone in my ring finger hurts or doctor, specialist for holistic acne treatment. You get the picture. When you consider what your healthcare practice is providing, consider specific questions patients have asked in the past; that’s what your target audience is going to google. You want the sequence of words that is going to attract the highest volume response.

Healthcare Marketing for Mobile Phones

Speaking of phones, your website probably needs to be Accelerated Mobile Pages (AMP) compatible. AMP takes that fancy website you’ve just had us Build and converts it to being smartphone friendly. Websites will not automatically translate what looks great on a desktop.

It may not look the same, or it may be a very basic version for handheld devices. The thing you’ve got to keep in mind is that mobile devices are king. A detailed Study by Google reminds us that roughly 40% of people make searches solely with their smartphones.

The Full Picture – What to Include in Healthcare Marketing

Once you’ve got a sense for your target audience and how you’re going to attract them to your website, you’ve got to keep them there. There are a few things you can do to truly engage your patient base to drive conversion.

Video Marketing 

A short 2-10 minute video by a doctor or dentist is a great way to advertise your bedside manner with future patients.

This gives the viewer a chance to draw their own conclusions about the kind of person you are and builds trust that you were willing to put something of yourself out there.

Customer Touch Points and Online Reputation

How a customer or patient interacts with your website is huge. This includes referral sites, back lines, and reviews.

Patients can find services through more than just search engines. It’s important for you to communicate through multiple platforms, like Facebook or Twitter, to keep your name fresh. Your Online Reputation, including links to verified sources, will help improve the validity of your content, which will drive your SEO and search engine results. 

Location-Based SEO

Location-relative content is going to be an important driver. It’s not useful if your search results come up on an India-based Google search when your hospital or practice is located in Dallas. Your content needs to be location-specific with language which is understandable to local readers. 

Healthcare Call to Action!

Any which way you go, a Call to Action (CTA) is going to be a necessary part of your marketing strategy. At Agency Partner Interactive, we can help improve your website, leveraging modern trends, and help you build a marketing strategy that will include mobile device outreach and long-tailed sentence search results. Give Agency Partner Interactive A Call and let us improve your patient outreach today!

Not big on reading? That’s okay. Watch “Top Healthcare Marketing Tips” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

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CEO’s 5-Minute Guide to SEO

Posted on | by devops
Tips From Digital Marketing Experts

There’s no point selling the best products in town if your storefront is down a back alley and in a basement. Likewise, the website that showcases your services needs to be easily discovered by those looking for them. With 63,000 Searches Happening per Second, Google is the equivalent of the busy shopping mall location that will be seen by your perfect customers. But to get into that sought-after position among the rest, you’re going to need a great SEO Strategy.

This guide to SEO will give you an overview of what that means.

How Important is Google Really?

Whatever you’re selling, people are Googling it. More than half of them will click on the top three search results, and a whopping 92 percent of all people will click a link on the first page. If you’re not on the first page of Google’s SERP, you’re in that basement down the back alley. Investing in a good Search Engine Optimization (SEO) Strategy is one of the smartest things you can do for your business.

Pay per Click (PPC) vs. Organic Optimization

You could pay for a Google Ads campaign for instant exposure, but it will cost you every time someone clicks through – and will stop working the moment you stop paying. Ranking organically is harder to do but it’s a superior long-term strategy. Once you’re up there, the clicks won’t cost you anything, you’ll reap a higher ROI, and those rewards will last a long time. You can either throw money at a quick fix or invest in a long-term strategy that offers higher conversion rates and lower ongoing costs.

Where do People Click?

The average search engine user is getting smarter about how Pay-Per-Click (PPC) works, and most scroll past the ads, knowing that they represent companies who paid for their positioning rather than leading the industry through quality content. Our eyes are becoming trained to simply ignore PPC results along with banner ads and pop-ups.

Highly ranked organic results suggest you’re an influential player in your field; they receive more clicks and result in more traffic and more sales, more of the time.

Prove It!

Another advantage of SEO is that every aspect of it is measurable. There is a plethora of Easy-To-Use Tools that will help you evaluate where your customers are taking action. Data and statistics obtained from the web mean you can continually evaluate and adapt your approach for optimal results.

What are the Elements of Good SEO?

While ever-changing, Google uses over 200 factors in their ranking algorithms, with varying levels of influence. For simplicity, we’ll divide these into on-page and off-page SEO.

On-page SEO is the easiest to manipulate. The factors that improve your position here include:

Off-page SEO can be a little more complicated to manage and deals largely with the “perceived authority” and trustworthiness of your site. It is influenced by:

  • The number and quality of links to your website;
  • The diversity, relevance, and authority of linking sites;
  • User reviews and site reputation;
  • The age and history of your website; and
  •  Mentions of your brand elsewhere on the internet.

Your Digital Marketing Team

Developing optimal SEO requires Team Collaboration. An SEO team might consist of five or six different specialists working on a single project, and could include a web developer, a web designer, a graphic designer, a marketing manager, content writers and editors, guest blogger outreach managers, data analysts, and a project manager. Everyone needs to be current with recent developments in this field, and working together cohesively.

Sounds Complicated!

Unless this is your area of expertise, it probably is complicated! This is one area where you don’t want to make mistakes, take shortcuts, or hire a cheap SEO rookie that leaves your website damaged from a Google penalty. One bad choice or attempt to cheat the algorithm could send your website’s SEO value plummeting and, like your high school GPA, it can take a lot of time and investment to recover your position once this has happened. SEO costs can vary greatly and there is such a thing as affordable SEO, but don’t fall victim to cheap SEO! 

Hiring a specialist consultant or agency is the most efficient and effective way of handling your company’s SEO. If you’re serious about improving your company’s Google standing, contact the digital marketing experts at Agency Partner Interactive to discuss your needs today.

Not big on reading? That’s okay. Watch “CEO’s 5 Minute Guide to SEO” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

 

 

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The Costs of Custom Mobile App Development

Posted on | by devops
Tips from Top Mobile Developers

Outsourcing mobile app development can provide organizations with cost-effective access to experienced developers who can develop high-quality mobile applications while allowing organizations to focus on their core business objectives. 

Despite the changing numbers surrounding the expenses of custom mobile business app development, the question of how much to invest raises more inquiries during the initial stages, with industry surveys showing costs ranging from low six-figures to over one million dollars. 

This article provides information on the crucial aspects of developing a custom mobile app for businesses, aiming to help readers gain a clear understanding of the process and achieve success in their projects. 

Understanding the Costs Involved in Developing and Maintaining Your App 

The first step in knowing how much you’ll pay to develop a custom mobile app for your business is to set realistic expectations for the development costs, considering the increasing number of mobile phone users worldwide. 

The price for developing an app from idea to market correlates with the functional features and demands of the client.

The ballpark figure that is accepted by the industry at large is between $100,000 and $500,000 USD, but small apps with few features can cost between $10,000 and $50,000. 

The cost of keeping your app running each year will equate to 20% of the cost of making the app. This is without factoring changes in trends, new innovative technologies, or major infrastructure issues that could impede the normal running of your app.

How to Calculate Mobile App Development Costs in 2023 

This is the Formula to Calculate the cost of making a custom mobile business app:

(App Features∗Time)∗HourlyRate=Cost

This simple, yet realistic formula, can be used to structure your budget: App features can be separated in different complexity levels as we will see later on in this article. Time stands for the time needed to code the features described in the app’s functional scope. The hourly rate stands for the pricing of your developer, developer team or agency.

Another way to understand and manage costs is to break down the level of complexity of the app. Factors would include features from simple, moderate to complex; the costs estimate per hour would fall in the range of $50 and $100/hour –prices vary in terms of technical expertise, experience level, and geographical location of the app developers appointed to your project.

As of 2023, the average hourly rate for experienced iOS app developers in the US ranges from $120 to $150 per hour. However, the rates can vary based on the developer’s location, experience, and skillset. For instance, junior developers in Eastern Europe may charge a lower hourly rate, typically ranging from $40 to $70 per hour, depending on their experience and expertise. It’s important to consider the developer’s track record and capabilities, rather than focusing solely on the cost, when choosing a development team for your custom mobile app project. 

This table from Think Mobiles gives you some estimates on mobile app costs based on varying complexity levels:

Complexity Features Time, hrs Cost $50/hr Cost $100/hr
Simple No API integration, no back-end, standard UI components, simple features like email subscription, login, calendar, etc. 400 20,000 40,000
Moderate Custom UI features, payment features, API integration, headsets and tablets adaptation, back-end server 500-800 40,000 80,000
Complex Multi-language support, 3rd-party integrations, custom animations, complicated back-end, professional design, real-time features, etc. 800-1500 75,000 150,000

App development cost breakdown typically includes expenses for design, development, testing, deployment, and ongoing maintenance. The original cost of a mobile app development service can vary depending on a range of factors, including the app’s complexity, the team’s experience, expertise, and the geographic location of the developers. It’s important to remember that these development costs are estimates. Here are three examples of popular mobile apps in 2023 and their estimated development costs: 

  1. TikTok is a video-sharing app that has become incredibly popular recently, particularly among younger audiences. According to some reports, the estimated development cost for TikTok was around $1 billion. This is likely due to the app’s sophisticated algorithm, designed to personalize users’ feeds based on their preferences and behavior. 
  2. Uber is a ride sharing app that has revolutionized how people get around in cities worldwide. According to some estimates, the development cost for Uber was around $200,000 to $500,000. However, it’s worth noting that the app has undergone numerous updates and improvements since its initial launch so the total development cost may be much higher. 
  3. Instagram is a social media app allowing users to share videos and photos with friends and followers. The estimated development cost for Instagram was around $500,000, which is relatively low compared to other apps of similar popularity. However, it’s worth noting that Instagram has undergone numerous updates and improvements since its initial launch, so that the total development cost may be higher. 

To estimate your custom mobile app development costs accurately, you can either use online app cost calculators or consult with an experienced developer team. By working with a team that understands the factors affecting app development costs, such as technology, complexity, and size, you can get a realistic budget that aligns with your project goals. While freeware platforms that offer ready-made modules for building mobile apps at no cost are available on the internet, they usually come with ads and lack the sophistication required for custom business app development. Therefore, if you aim to project a professional and refined image, it’s best to avoid such options and invest in a custom mobile app that meets your specific needs. 

Additional Factors Affecting the Cost of App Development 

It’s important to remember that these are just estimates. The actual development costs may vary depending on various factors, such as the app’s complexity, the features required, the development team’s geographic location, and the developers’ hourly rate. Additionally, developing multiple platforms can significantly increase app development pricing. Here are some updated estimated development costs for custom business app development in 2023, based on the platform:

  • Developing a custom business app for iOS can be more expensive than other platforms due to the platform’s closed ecosystem and higher development standards. The estimated development cost for an iOS app is around $150,000 to $250,000. 
  • Developing a custom business app for Android can be less expensive than for iOS due to the platform’s open nature and a broader range of device options. The estimated development cost for an Android app is around $100,000 to $200,000. 
  • Developing a custom business app for Windows can be less expensive than iOS or Android due to the platform’s smaller user base and more limited device options. The estimated development cost for a Windows app is around $75,000 to $150,000. 

Going from idea to product, you might want to consider hiring professional assistance who understands the field of app development to make sure that misunderstandings between you and the developer, or developer team, will not become a big cost factor. 

And don`t forget good freelancers are usually fully booked at least a few weeks in advance, don`t expect immediate availability or just plan in some weeks in advance on your development timeline. Same is true for the price range of good developers or as Benjamin Franklin put it: “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.”

Outsourcing Mobile App Development 

Outsourcing mobile app development involves hiring a third-party company or team to develop mobile applications for your organization. Outsourcing mobile app development can be an effective strategy for organizations looking to develop mobile applications while minimizing costs and leveraging external expertise. However, choosing the right outsourcing partner and establishing effective communication and quality assurance processes are crucial to ensure a successful outcome.

Here are some key considerations when outsourcing mobile app development 

  1. Cost 
  2. Expertise 
  3. Flexibility 
  4. Communication 
  5. Quality Assurance 
  6. Intellectual Property Rights 

Outsourcing mobile app development can provide organizations with cost-effective access to experienced developers who can develop high-quality mobile applications while allowing organizations to focus on their core business objectives. 

Final Thoughts: Mobile App Development Cost 2023 

As of 2023, the costs of custom mobile app development vary widely based on a variety of elements such as the difficulty of the app, the platform it will be developed for (iOS, Android, or both), the location and expertise of the development team, the features, and functionality required. Statista states mobile app development cost is expected to grow from $318 billion in 2020 to more than $600 billion by 2025. 

Developing a custom mobile app design cost can range from $10,000 to $500,000 or more, with most projects falling in between. Creating a basic app with standard features and functionality for small- to medium-sized businesses may start at around $20,000. A more difficult app with advanced features and custom app development design could cost $100,000. 

Power Up Your Online Marketing with a Top Mobile App Development Agency 

Agency Partner Interactive is the best mobile app development in Dallas that provides various services; here are some services that our mobile app development agency offers. 

  1. Requirement Analysis 
  2. UI/UX Design 
  3. Native or Hybrid App Development 
  4. Backend Development 
  5. Quality Assurance and Testing 
  6. Maintenance and Support 
  7. Cloud Integration 
  8. Analytics and Reporting 
  9. App Store Optimization (ASO) 

Our mobile app development company experts work closely with you to develop customized marketing strategies for your business needs. Our friendly, approachable, and knowledgeable team makes the experience of working with us enjoyable and stress-free. We are dedicated to helping businesses succeed and are committed to providing exceptional customer service every step of the way. 

Contact us now to discuss your next project in greater detail! 

 

 

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What iOS 13 and the New iPadOS Means for Business?

Posted on | by devops
Tips from Technology Experts

Apple is one of the largest tech companies in the world. When they announce new products, it is a two-hour production and the world takes notice, because everything you know about Apple can change in those two hours. Apple unveiled a new version of its iOS operating system in June, and the future of iOS just got better.

Alongside the update to iOS 13, they are also giving iPad its own operating system, iPadOS. That’s right; the future iPad will no longer be iOS. This new operating system is exclusively designed for the iPad tablet. Proving that not only does Apple set trends, but it also chases them. iOS 13 is a huge overhaul to iOS, and it is packed with features making it faster and more efficient than ever before. These new features will make it more convenient to do business.

When the new iOS 13 and iPadOS are released this fall, what will that mean for your business practices?

Key Performance Features for Your Business

iOS 13 and iPadOS have much to offer businesses. These features – detailed below – are the key performance features for your business.

Privacy and Security Features

Most apps and services today require users to create a profile or log in with a social ID. Apple’s new privacy and security features protect user’s data and connectivity usage. These include background tracking notification, weak password warnings, and a new sign-in feature that protects your employee’s personal information in a convenient and data safe way.

The privacy feature called “Sign-In With Apple” allows you to sign in to apps and websites with your Apple ID or a unique random ID via the click of a button. Your Apple ID will confirm your identity via Touch or Face ID and quickly log you in. When apps require your name, any personal information or an email address, Apple won’t provide it unless you give it permission. It then takes this security measure one step further. You will have the option of how you want your email address shared with an app, site, or service developer. Apple can now generate a unique, randomized email address which will forward messages to your real email address. 

What makes this feature even more attractive to your business is that companies can create and manage employee’s Apple IDs separately from their personal IDs. This is especially useful for companies with BYOD (bring your own device) policies. This helps to separate personal and business data, eliminating data privacy issues when it comes to mobile device management concerns.

Improve Workflow and Hands-Free Operations with Siri

Siri gets improvements across the board. Siri shortcuts are now built into the device and will suggest personalized shortcuts for simple tasks, instead of having to download them in a separate app. This same feature will also make it easier to set up custom routines and interact with third-party apps.

The new voice system smoothes out complex words and sounds more natural. Also, new to Apple AirPods, Siri can now read messages as soon as they come in and you can reply immediately without having to stop what you’re doing.

This will help improve business workflow. These new Siri improvements make it easier to communicate via your devices with clients and staff. 

Better Battery Life

Apple is finally bringing its popular Dark Mode to Apple’s iOS mobile devices. Not only will this give you new dark backgrounds and notifications across all your Apple apps, but this feature will increase battery life and offers battery management options – your apps will download faster than ever before. It is a definite plus if you have remote and field-service employees.

Faster App Updates

iOS’ performance boost features 30-percent faster unlocking with Face ID, a 50-percent smaller app download, and a 60-percent smaller app update – all working to remove the hassle of keeping business devices up-to-date.

iPadOS Features Increase Productivity

The iPad gets all the same changes you will have on iOS 13, plus additional features just for the iPad. Surprise, iOS 13 turns your iPad into a laptop replacement. By pinning a few widgets to your home screen, you get some pretty helpful new additions to your iPad.

iPadOS will give you better file management capabilities by using external hard drives. Your business will get SMB support. Not only will you be able to share iCloud folders, but you can also share files, folders, and printers used by other systems besides Apple. 

You will have the capability to zip files into a folder, making it easier to send them via email. Uncompressing the content of zip files into an expanding folder with access to the files just got easier too. These file management features will make remote working on an iPad a breeze.

Using Mac apps in side-by-side views gets a huge improvement, with Slide Over and Split View features. Now your iPad is performing like a desktop. Need to see multiple screens? No problem. You can also drag content from one app into another and still easily slide between apps. These iPadOS features are another plus for multitasking.

Along with the major features we’ve listed, here is a list of other features that will exponentially improve your business practices:

  • Safari now shows desktop browser views.
  • The Apple Pencil latency has been cut in half.
  • You can download fonts directly from the App Store onto your mobile device.
  • There are new gestures for navigating and manipulating text. 
  • When calling a business that offers business chat, your device will offer to start a business chat so you can interact from a text message instead of through a phone call.
  • You can add attachments, like documents, to events you have scheduled in the calendar app.
  • Apple’s Smart Lists will group your reminders in a schedule so they are ready when you need them.

Supported Devices 

Not sure if these iOS updates will work on your device? Here is the full list of supported devices for iOS 13 and iPadOS.

Apple did not announce an exact release date for iOS 13 or iPadOS. But a mid-September release, just ahead of the year’s new iPhone is predicted. There may also be additional features as Apple is known to hold out on releasing the details of some key features until the next iPhone launches. 

As always, Apple is focused on performance improvements and enhancements of its products for consumers, alongside improving productivity and workflow for businesses.

Not big on reading? That’s okay. Watch “What iOS 13 and the new iPadOS means for business” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!