Tips From Professional Digital Marketers
Every year, Marketing Strategies fundamentals fluctuate. This makes it important for businesses to adapt to changing policies surrounding their marketing initiatives. Particularly, putting marketing trends into focus can benefit your business in the following ways:
- You can receive insights on what’s working and what’s not.
- You can save time and money on more efficient techniques.
- You can streamline your marketing operations and achieve faster results.
As you can see, following current marketing trends is a big deal. Needless to say, 2020 has brought on an entirely new crop of marketing trends you should be aware of. Let’s take a look at some 2020 marketing trends for Dallas businesses in particular.
Customer Experience is Becoming Paramount
In 2020, it’s not enough to simply have stellar products and services. According to a study from Walker, consumers are leaning towards brands that provide an excellent customer experience.
This makes sense because there are probably hundreds of businesses that provide the same offerings as you. Consumers want to know how you’ll make their purchasing experience different, or they’ll move on to your competitor.
Moving forward, try to create an authentic and helpful customer experience to generate quality leads and keep customers coming back for more.
Digital Real Estate Will Become Scarce
By 2022, CMO predicts that nearly 87% of Marketing Budgets will be Spent on Digital Marketing. This will inevitably make digital real estate hard to come by. As if SEO wasn’t already a competitive process, this year’s digital playing field will become more saturated.
To combat this, it’s important to invest in Advanced SEO Techniques, such as using schema markup to create rich snippets online and diversifying your Pay-Per-Click (PPC) Ads on both Bing and Google.
Whatever it takes, you should try to accumulate as much digital real estate as you can before the competition gets hectic.
Hyper-Personalized Advertising is Thriving
Here’s an interesting statistic – 78% of internet users stated that hyper-personalized Content Makes them more inclined to do Business with a Brand. In addition, 63% of those users said that they now expect brands to use their purchase history to create more relevant content for them.
All of this means that solicitation and cold-calling are officially dead. Consumers only want to work with businesses that are providing the most relevant content to their purchase.
For example, an Online Retailer selling video game consoles will find real success if they provide content promoting popular video games to a person who has already purchased a console.
Consumers value magnetic Content, so you should get started crafting a new Content Marketing Strategy for your business.
Email Marketing is Also Becoming More Personalized
In previous years, segmentation was a creative way to personalize correspondence to your Target Audience. In 2020, it’s not enough to segment your email list. You’ll now need to put in more effort to make your emails hyper-personal.
For example, you’ll need to view the purchasing history of past customers, see definite consumer patterns, and understand if people are responding to your emails. Putting a watchful eye on all of these metrics, while using hyper-personalized messaging is a great way to expand your reach in 2020.
Hi-Tech is Evolving into Mainstream
A few years ago, Artificial Intelligence (AI) and virtual reality (VR) was only able to be used by billion-dollar companies. Nowadays, small and medium-sized businesses can affordably hire developers to produce this technology for them.
AI-enhanced Pay-Per-Click (PPC) is one example of how any business can leverage hi-tech to improve their online positioning and drive more qualified leads. Even VR is becoming a driving force in marketing.
Companies like the New York Times, CNN, and Facebook are all using VR to create interactive content that will drive their Content Marketing Objectives.
E-Commerce Advertising is Becoming More Creative
At any time, 84% of Americans are Currently Shopping. This presents both challenges and opportunities for advertisers. If you want to compete with Google and Amazon, you’ll need to get creative in advertising your products.
One great way of doing so is by using Pinterest. You can try creating captivating photos of your products in action. When your prospects see them and click on your pictures, they’ll be directed to your website where they can shop.
Develop Your New Marketing Strategy Today
2020 is already underway, and it’s never been a better time to devise a new marketing strategy. If you are unsure of how you’ll configure a marketing strategy for your business, then you’ve come to the right place.
Give us a call at (214) 295-5845 or Contact Agency Partner Interactive Today for more information.
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