Expert Tips For How to Create a Black Friday E-Commerce Strategy 2022
Are you ready to plan out the best Black Friday e-commerce strategy? If so, you’ve come to the right place! In this article, we’ll help you create an effective Black Friday campaign that will grow your sales and customer base. From determining goals to preparing for high demand at the last minute, there’s no better time than now to get started.
Determine Your Black Friday E-Commerce Goals
After determining your goals for Black Friday, it’s time to determine how you will measure them. This is not something that should be left to chance or left up in the air. If you’re looking to increase sales and customer satisfaction, then define what a successful campaign looks like. A good way of doing this would be setting specific KPIs or Key Performance Indicators (for example, increasing average order size by 10%). This way, when it comes time for analysis, it’ll be easy to determine which aspects of your campaign were successful and which weren’t.
Find the Right Time to Start Your Black Friday Campaign
The Black Friday and Cyber Monday shopping season is upon us! If you plan to participate in the sales, now is the time to start. But how do you know when to begin your promotion?
While there are many factors involved in determining the perfect starting date for your sale, here are a few things to consider:
If you have inventory ready (or can get it ready quickly), starting your Black Friday campaign as early as possible makes sense. This will give people more time to plan their purchases and promote these deals on social media channels like Twitter or Facebook. It also means that they will remember these offers when they return later this month.
Start Promoting Early
You should start promoting your Black Friday promotion as soon as possible.
The reason is simple. Start promoting early and build buzz around your sale while your competitors are still thinking about what they’re going to do this holiday season.
There are a few things you can do to start marketing now:
- Create social media posts that feature Black Friday-related products or promotions (i.e., “Free shipping on all orders over $50”).
- Ensure that your landing page is up and running so that people know where they will go when they want to purchase something from you during the big day.
- Send emails to past customers with information about what kinds of deals are available for them this year and how much time remains before the actual sale begins (a countdown timer is always helpful).
Optimize Your Checkout Experience
You want to ensure that your checkout experience is positive, as this can mean the difference between a sale and an abandoned cart.
Is your checkout mobile friendly? Customers are more likely to browse on their phones compared with desktops, so it’s essential that your site adapts well regardless of which device they use.
Is it quick and easy? Checkout processes shouldn’t take longer than necessary for you to complete the transaction — no one wants to spend more time in their shopping cart than shopping!
Is it secure? Every customer will have different concerns when making purchases online, so make sure that you address these issues by providing clear information about how you store their data and how they can track their order status. You should also provide detailed information about returns/exchanges/refund policies, so there are no surprises after purchase completion.
You might also consider including personalized offers during checkout with coupons based on what someone has already bought in their history or other personalization features, such as suggesting similar products based on past purchases or items with similar colors/styles (if available).
Prepare for High Demand at the Last Minute
Black Friday is the busiest day of the year, so you need to prepare in advance. You need to be able to handle many orders at once, manage all the traffic on your site, and have enough inventory for all your sales. You also need enough staff available to handle customer service and shipping. If you aren’t prepared for this day, it will be extremely difficult for customers to make purchases from you because many other companies will be able to serve them better.
Make the Most of Post-Black Friday Sales, too!
Don’t forget about post-Black Friday sales, too! The day after Black Friday is usually a prime day for deals, and it’s a great way to get customers to return to your site.
Make sure you have the inventory to support the post-Black Friday sales. Typically, these are smaller purchases that don’t require as much stock on hand compared to Black Friday.
With a successful Black Friday e-commerce strategy, you should see your highest year-over-year revenue and customer growth.
One of the biggest days of the year for online retailers is also one of their most challenging. With so many new customers coming to shop, meeting expectations and delivering a great experience is no small feat. But with a successful Black Friday e-commerce strategy, you can see tremendous revenue growth and expand your customer base to new heights.
An Award-Winning E-Commerce Agency
By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your e-commerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.
Agency Partner Interactive helps online businesses of all sizes drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Black Friday campaign strategy!