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tiktok-marketing

How to Market Your Business on TikTok

Posted on | by devops
Expert Tips For How to Market Your Business on TikTok

TikTok has been the newest digital marketing venture for a lot of companies. But don’t feel pressure to make an account so quickly. Marketing’s most fundamental concept is to be present wherever your audience is. And if your audience is not on TikTok, your company may not be missing out on much. But if you believe there is an engaged audience that can turn into leads – TikTok might be the marketing platform for you.

TikTok For Business is for brands who want to speak to their audience by unleashing their creative side. The key to being successful on TikTok is being creative and aligning the latest trends with your brand. To start creating content on TikTok, you first need to create a TikTok business account. The business account shares insights into how your content is doing and tips on reaching your marketing goals better.

TikTok For Business also has a learning center with many resources on the ins and outs of operating a business account. In addition, their blog shares best practices for content creation, geo-targeting, and more!

Once you have your TikTok business account, you are going to want to start running ads. TikTok Ad Manager gives you a more accurate reach to users who will likely engage with your content. With TikTok’s advertising, you will be able to customize the targeting by specifying the gender, location, age, interests, and other variables of your target audience.

How to Create a TikTok Marketing Strategy

Explore TikTok

Now that you have a TikTok business account, it’s time to start exploring the app. First, you want to be comfortable with the app to navigate it and learn its features.

TikTok is a video platform, so it is important to understand video editing. Within video editing, you can use effects, music, filters, and more. Watching videos of users who are similar to your brand can help you find inspiration for content. TikTok is big in influencer marketing, so if you have that opportunity to partner with an influencer, it can help bring more exposure to your brand.

Don’t be afraid to explore other video editing apps to create your content. PREQUEL and InShot are great video editing apps that can make your videos stand out. In addition, TikTok has a feature where you can upload videos from your camera roll, making it possible to use different editing apps for your content.

Set Your Goals

Set goals before you start creating content on TikTok. Knowing what you want to achieve will help you plan your content accordingly. Some goals you can try to attain is:

  • A New Audience – discover a new audience that can connect with your brand. Expand your horizons and grow your market.
  • Brand Image – strengthen your brand image by creating unique and authentic content for your brand.
  • Promote Awareness – drive awareness for a product or service by creating content centered around it.
  • Develop Customer Relationships – strengthen the relationship you have with your current customers by connecting with them through content. An example can be a Q&A.

Remember to put a number in your goal to keep track of your progress. The number will show whether your marketing tactics are going towards your goal or away from it.

Find Your Target Audience

Before you start creating content, clearly identify the audience you want to target. Follow the key concepts in building an audience persona. Know the age, gender, and other characteristics of the audience you want to reach.

An excellent method is researching your audience on your other marketing platforms. Then, try to uncover any overlap you see in your findings. TikTok is all about connecting with things you like, so if you can find an underlying characteristic in your audience, it can help you plan content accordingly.

Understand TikTok’s Algorithm

If you know anything about social media marketing, you know there is a thing called an algorithm. TikTok’s algorithm looks at the filters and music you are using in your videos. It then uses this data to target other users using the same sounds and effects, assuming you and these users have the same interest. As you start promoting your business on TikTok, you want to understand how TikTok’s algorithm works, so the “for you page” is in your favor.

As stated before, you want to be present where your audience is. So, if your audience is on TikTok, pay attention to the sounds, effects, and TikTok trends they are doing, and see if you can incorporate this into your content.

Do a Competitive Analysis

When you are building a marketing strategy, it’s good to know what your competitors are doing. Watching other competitor’s videos can help you get some affirmation that you are on the right track. For example, on TikTok, small business communities always post videos of their products, behind the scenes, and other creative content. If you have the opportunity, make these kinds of videos but make them your own.

Also, check if your competitors are using influencers, and if they are, who are they, and what are they like? Finally, partnerships are an effective marketing strategy on TikTok; you will likely reach a larger audience driving more traffic to your page.

Lastly, Have Fun!

Audiences love TikTok for its unique content. It’s different from other social media platforms because its primary source of content is video, which means you only have a few seconds to keep the audience’s attention before they scroll to the following video. But, unfortunately, there is no secret formula on how to go viral. The only thing you can do is authentically create content to show your brand. So, make sure your TikTok marketing strategies appear this way.

Note: TikTok users, especially larger corporations, should know that China-based tech company Bytedance owns TikTok. And in China, there is no private ownership of anything, where the Chinese government retains ownership of all property and economic outputs. TikTok has a history of data harvesting, data mining, and algorithms to learn more about user behavior. Although many businesses do this for profit, many perceive that political parties do this for control.

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. So if you have any questions about TikTok’s marketing strategies and want to learn more about our best content services, please contact Agency Partner.

ecommerce_marketing_strategy

eCommerce Marketing Strategy During COVID19

Posted on | by devops
Expert Tips For eCommerce Marketing Strategy

As the current resurgence of COVID19 cases in the US – especially in the Sunbelt – is showing eCommerce marketers like you, the COVID19 pandemic is going to stay with our country and the world for a while longer. But how can you best pivot your eCommerce marketing efforts to be sensitive about the COVID19 pandemic and its resurgence in the US while maintaining current customer engagement and finding potential new customers?

To help you stay relevant during these unprecedented times and maintain customer engagement, here are 3 eCommerce marketing strategies we recommend you deploy now.

  • Reach Out to Your Customer Base in an Authentic Way

COVID19 is affecting everything – from businesses to schools to the economy – so we know that it must be impacting your eCommerce business in some way too. 

Your staff might be working remotely now – while also trying to keep their kids entertained or on target with distance learning milestones – which may mean that it’s taking longer for your team to respond to customer phone calls and emails. Or, you might be experiencing delays in your supply chain or shipping timeline, which means it’s taking longer for your products to get into your customers’ hands.

Whatever your eCommerce business’s unique case, make sure to send an email update to your current customer base about how you’re both responding to COVID19 and how it’s impacting your business. Also, create a special page on your website – with an easy-to-see alert on your homepage – for new customers to read about these impacts as well.
For example:

  • If you’ve implemented a work-from-home policy, let your customers and prospects know, as well as any delays this new policy may have on customer service.
  • If your product shipments are taking longer to be received, give your customers a heads up so they won’t be left in the dark wondering where their packages are.
  • If you’re taking special precautions at your business location to make sure everything is properly sanitized to ensure a safer work environment for your employees, tell your customers. They’ll appreciate knowing you’re doing everything possible to protect your team.
  • If you’re doing anything special to support your community during this pandemic, such as donating a portion of sales to non-profits responding to COVID19 emergencies, share this information. Modern customers love hearing about corporate stewardship.

Whatever you do, don’t make promises you can’t keep. Adding a closing line to your customer email or COVID19 response web page such as, “Let us know if there’s anything else we can do to support you,” may sound helpful, but it could be easily misconstrued as carte blanche by some customers who have fallen on desperate times.

Instead, make supportive statements about your newly implemented policies you are ready to follow through on, such as promising a quick refund on a back-ordered item, and a full refund on an item that gets delayed in shipping by your predetermined amount of days, and so on.

  • Increase Customer Engagement Through Regular Social Media Updates

Social media has always been a great customer engagement tactic. But now that massive amounts of people are working from home and staying at home when they’re not working due to social distancing measures, more people are online now than ever before.

First, make sure to use your social media to communicate how COVID19 is impacting your business, just as was suggested in the tip above. Then, post content that is pandemic-sensitive to boost customer engagement.

For example, now’s not the time to be putting hard pushes on social media for a new product. And with many locations still having strict social distancing measures in place, it’s also not a good idea to encourage your followers to “venture out” or enjoy your products while “on a night out on the town.”

Instead, post social media content that checks in on how your customers are doing mentally and emotionally while being distanced from their friends and extended family members, juggling work and family obligations, shows how your products can assist them as they’re working remotely and social distancing, and highlights any community service or corporate stewardship you’re doing right now.

  • Use Your Blog – or Start Blogging if You Aren’t Already – To Increase Your Website’s SEO Value

Blogging has long been an important eCommerce marketing task to increase the SEO value of your website. When you blog SEO content relevant to your eCommerce business, it increases the likelihood it’ll rank high in search engines, and thus makes your eCommerce site easier for new customers and prospects to find.

But blogging has other values outside of the SEO world.

People love consuming good content. And since they’re spending so much time online these days, they’re reading more if it. This means a blog you write with the intention of boosting your SEO eCommerce marketing efforts can also be repurposed in an email blast to customers or a social post on a platform like Instagram, Facebook, or Twitter. And best of yet, when your customers are reading your content as they’re spending their days inside their homes, they’re thinking about your brand and your products.

An Important Note on COVID19 Messaging

When you’re creating content specifically related to the pandemic, keep in mind that it can be a polarizing topic for some. If you’re a company that likes to put a flag in the ground and state your opinion on controversial issues, go for it and be true to your brand. 

But if you want your messaging to be all-inclusive, keep a neutral tone in all content related to the pandemic.

Call Us for Help Pivoting Your eCommerce Marketing Strategy in the Midst of COVID19

Are you so deep in the trenches making your business work during this pandemic that you don’t have time to dedicate to pivoting your eCommerce marketing strategy? If so, we completely understand and we’re here to help.

Our team of digital marketing experts is currently helping eCommerce sites just like yours adjust their marketing strategies in the wake of COVID19. We can help you develop a solid COVID19 digital marketing strategy too. 

Call us to schedule a free consultation so that we can learn about your business and your unique marketing needs in the wake of this pandemic. We can be reached at (214) 295-5845 or through our online contact form.

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