call_to_action_phrases_that_increase_clicks_and_conversions

Call To Action (CTA) Phrases That Increase Clicks And Conversions

Tips From Pay-Per-Click (PPC) Experts

One of the most important parts of any web page is the Call-To-Action (CTA). This component influences web visitors to press action. Regardless of how well-written and persuasive your web pages, you won’t achieve any of the goals you’ve set without an effective CTA.

So, do you want to learn the basics of crafting an effective CTA? If so, you’ve come to the right place. Agency Partner Interactive is one of the Premier PPC Companies in the country, and we’ve mastered the art of building Successful CTAs. 

Continue reading below to learn the top phrases that can impact your CTA’s Performance.

What is a CTA?

A CTA is A Phrase that’s used to get a web user to press action. If you’ve visited any web page online, you’ve likely run into a CTA. One example of a quality CTA is “click here to learn more about how we can help you.”

This phrase is used to direct web users to another page where they’ll be converted. There are Several CTA used that can be used to convert web users. However, since every target audience and web page is different, an ordinary CTA won’t suffice. 

You should test a web page with different CTAs to learn which one works for your business.

How to Write a Perfect CTA

There isn’t any definite way to write a perfect CTA for all businesses. However, you can start by adding a basic CTA to your homepage and then adding a Different CTA To Another Landing Page.

Next, compare the results of both CTAs. If one CTA outperforms the other, then try to figure out why that happened.

Finally, make the necessary adjustments to ensure that all of the pages on your website are achieving optimal Conversion Rates.

Essentially, performing split tests are the only way to write Quality CTAs.

CTA Phrase #1: Read On

If you’re trying to get your target audience to sign up to receive a whitepaper or e-book, then this CTA phrase is right for you. This is also true if you’re trying to advertise these marketing collateral pieces on your social media profiles.

Let’s say that you’re trying to promote a Whitepaper for your target audience on social media. You could say, “A lot of PPC software just doesn’t work for small businesses. Read on to learn what you could be doing wrong.”

This CTA phrase is very powerful because you’re hitting a nerve for Small Business owners who want a fair shot of advancing their CTA efforts. 

CTA Phrase #2: $100 Off

Everyone likes a deal. By offering $100 off, you could heighten the success of your CTA. For example, if a member of your target audience is trying to use a software they wouldn’t be able to normally afford, you could be Successful in including a barrier of entry for brand new consumers. 

Many marketers believe that offering money off their products or services won’t do anything to help their bottom line, but this isn’t true. Companies like Google, Apple, and Verizon regularly offer money off their Top Products.

If you want to reach new consumers, this may be your best bet in doing so.

CTA Phrase #3: Get Started Today

This may seem like the simplest CTA on the page, but it’s also one of the most effective. The reason why this CTA works is that you don’t want to confuse paying consumers on your site. 

Once your prospects read through your landing page, what are they supposed to do? Most of them will be turned off from calling your office to wait 30 minutes for a reply. With that said, go ahead and include a CTA that will allow your web visitors to go ahead and start using your product and service.

Simplicity beats complicated CTAs any day.

CTA Phrase #4: Retweet

This CTA always does well on Twitter. However, here is one caveat. If you’re not providing valuable information for your followers, then you might as well drop this CTA from your tweets.

If you are posting infographics or Statistics, make sure to conclude your tweet with a “Retweet” CTA. This will make your followers more likely to share your information with their followers and gain increased exposure.

CTA Phrase #5: Install Now

Again, this type of CTA allows users to go ahead and press action when they want to. Many marketers make the mistake of telling their target audience to call them. With this CTA, your prospects can reach out when they’re most convenient. 

Elevate Your CTA Today!

Do you want to take your CTA to the next level? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive Today!

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how_to_get_more_leads_on_your_website

How To Get More Leads On Your Website

Tips From Professional Digital Marketers

The main purpose of a website is to a sales funnel for your business. Simply put, leads come inside the funnel and come out of the bottom of the funnel as hopeful customers.

Like a funnel, a Website will receive a lot of traffic but convert the most qualified Leads out of all of these Visitors. Do you want to receive more leads on your Website?

Doing so is actually a straightforward process if you’re familiar with how Digital Marketing works. In this article, let’s explore a few simple ways to garner more Leads From Your Website.

Analyze the Parts of Your Website that Generate the Most Traffic

Ideally, you’ll want to investigate the areas of your website that are performing well. There are usually four places where your business may receive visitors: your emails, your Social Media Ads or posts, your live chat portal, and your blogs.

Once you identify where most of your leads are coming from, you should do everything it takes to better nurture them. For example, if you realize that your email list is responsible for most of your website leads, formulate a strategy to continuously send valuable content with clear call-to-action (CTA).

This will ensure that your website receives a steady stream of leads.

Optimize Your Lead Generate Process

If you have a strong online presence and are receiving leads through your website, you’ve only fought half the battle.

The challenging part is converting these leads.

If your website isn’t useful, your leads will become disinterested and leave your site. If your website’s bounce rate is particularly high, then this is likely happening to you.

You should conduct an A/B test to see why your leads aren’t converting. For example, you could optimize your landing page with a FAQ section that answers all of the preliminary questions your audience may have.

Doing this can refine your leads and make them more likely to do business with you. Through analytics, you can get down to the bottom of why your website isn’t performing well and apply an effective solution.

Tweak Your CTAs

Your landing pages shouldn’t be the only thing you tweak. Your CTA is arguably the most important part of your landing page. CTAs should be persuasive and offer value to your audience.

Unfortunately, it can take a lot of guesswork and experimentation to arrive at the best CTA for your business. You can expedite this process by performing small changes to your CTA over long periods of time.

In one month, rephrase the wording of your CTA and measure its results. Do the same again in the following month, measure, and compare the results to the previous campaign.

Rinse and repeat until you have a CTA that’s steadily producing leads for your business. Overall, it will take a great deal of effort and work to generate more web design leads for your business.

If you want to work with an experienced Digital Marketing Company, then you’ve come to the right place. Contact Agency Partner Interactive today to speak to a member of our Sales Team.

Not big on reading? That’s okay. Watch “How To Get More Leads On Your Website?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

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How To Use Pay-Per-Click To Get More Phone Calls

Tips From Professional Pay-Per-Click (PPC) Marketers

Let’s say that you recently set up a Pay-Per-Click Campaign that was mildly successful. You’re noticing that your ads are garnering clicks, but one thing is irritating you.

That is – your ads are getting clicks but no one is buying anything. PPC Ads aren’t cheap, and your campaign could be hemorrhaging money by the day if your conversions and clicks aren’t matching up.

To capitalize on hot leads while their interest levels are still high, you should Optimize your PPC Campaign to get more calls instead of clicks. 

Here’s how you can do this.

Utilize Call Extensions

When you perform an online search, you’ll probably run into a few ads that have a call extension – that is a blue, formatted phone call link on the top of the ad.

Call extensions can increase your Click-through Rate (CTR) significantly. Why? It makes it easier for potential customers to contact you.

With call extensions, a lead won’t have to fill out a form or navigate through your landing page just to find your office number. They’ll simply call you on the spot if they’re interested or want to learn more about your business.

Call extensions may become increasingly important to implement. This is because consumers are constantly being bombarded with commercial emails, which makes it less likely that they’ll answer your email if you take the traditional route of linking your ads to your website.

Make Your Phone a Click-to-Call 

When your ad appears on a search engine, your phone number will be automatically formatted to be dialed once it is clicked on a mobile device.

On your landing page, you should also format your phone number in your call-to-action to do the same. This makes it easier for consumers to contact you instead of writing down or remembering your phone number.

Eliminating friction by making your phone number simpler to dial is key because humans value simplicity. It doesn’t take much effort to format your phone number in this way, and it can tremendously impact your bottom line in a positive way.

Make Calling your Intended Call-to-Action 

Landing pages will often have a clear call-to-action to either dial a phone number or visit a web page. Sometimes, this doesn’t happen in ads, and it can throw off its effectiveness.

In your ads, you should make it clear that you want your audience to call you. You can post your phone number in your ad while your copy says to visit your website.

Something this subtle can confuse your audience. For example, let’s say that you’re a Personal Injury Attorney & your PPC Ad Copy simply says “Get your maximum Compensation! Call us Today for a Free Consultation!”
How is someone supposed to follow through with this call-to-action? Make your call-to-action clear that you intend on your leads to dial your phone number.

Do you want to improve the performance of your PPC Ads to generate more phone calls and sales opportunities? Our experts have a proven track record of developing high-performance PPC Campaigns.

Contact Agency Partner Interactive Today to speak to a member of our sales team.

Not big on reading? That’s okay. Watch “How To Use Pay-Per-Click To Get More Phone Calls?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!