Expert Tips For Email Marketing

Marketing strategies usually have the purpose of attracting qualified leads to do business with you. Email marketing is very different in this regard. In email marketing, you already have qualified leads in your email list and the purpose is to convert them.

Email marketing takes all of the hard work out of prospecting for potential customers. The more your email list grows, you will have the attention of hundreds and even thousands of people that could potentially purchase your products and services.

What you do with this attention will impact the performance of your email marketing campaign. If you want to bypass a bit of the learning curve of making rookie mistakes in your first campaign, continue reading to learn all you need to know about email marketing.

What is Email Marketing?

Email marketing is the process of converting prospective customers in an email list. An email list is a collection of people, known as subscribers. If you’ve ever visited a website, then you’ve likely seen a prompt urging you to sign up for a newsletter or email list.

Here’s an example of what this looks like:

Successful companies have large email lists, which are ideal for eventually converting new customers and encouraging repeat transactions from existing ones. Email marketing is a valuable means of creating an engaged audience for your business.

Why is Email Marketing Important?

Email marketing delivers the highest return on investment (ROI) than any other marketing initiative. This speaks volumes of how email marketing can benefit your business.

Still not impressed?
If not, then check out these benefits of beginning an email marketing campaign for your company. 

• Quality Collection of Leads – Email lists are full of qualified leads who can convert at any moment. 

• Ease of Conversion – Unlike other marketing campaigns, subscribers are simple to convert. You don’t have to craft long-form content and engage in extensive keyword research. 

• Increased Website Traffic – You can take advantage of your email list to achieve a continual flow of website traffic. Increased visibility will lead to more conversions sooner or later.

• Feedback – More than any other marketing strategy, you can understand what your subscribers are feeling by sending out surveys and optimize your campaign for better results.

As you can see, you can’t afford to not have an email marketing campaign. Are you looking for insights on how to start and grow your campaign? The next section will discuss core email marketing techniques you need to employ immediately.

What are Essential Email Marketing Tips?

If you’re new to email marketing, understanding how to navigate your campaign can be challenging. The good news is that email marketing is pretty straightforward. Let’s go over the basics of beginning your successful campaign. 

Segmentation:

Segmentation involves putting subscribers in specific categories. Each category receives a different marketing message. For example, inactive subscribers will be placed in a category where they will be sent re-engagement emails
On the other hand, subscribers likely to convert will be sent custom messages to get them across the threshold. You can’t expect your email list to grow by sending the same emails to all of your subscribers.

This will cause them to tune out and eventually unsubscribe. Instead, send relevant email messages by segmenting your entire email list.

Personalization:

According to HubSpot, personalized emails deliver exceptionally high transaction rates. Personalization is the next step of segmentation. It involves creating a personal and relevant email message to each subscriber. 

Again, your email list won’t grow if you copy, paste, and send similar emails to every subscriber. It’s important to realize that people receive dozens of emails every day and will quickly become annoyed if they see that your correspondences don’t appeal to them.

Although it may take more time and effort, sending personalized emails is key to your overall success at email marketing. 

Subject Lines:

What is the first thing you notice before opening an email? It’s, of course, the subject line. Emails with a personalized subject line have an open rate of 7.4% and a click-through rate (CTR) of .4%.

It’s pivotal to create emails with captivating subject lines. This will increase the CTR of your emails and make sure you are generating positive ROI from your campaign. 

Welcome Emails:

Perhaps the most important aspect of any email marketing campaign is the welcome campaign. It serves the following functions:

• Welcome emails set the tone for the entire campaign.
• Welcome emails allow you to begin segmentation. 
• Welcome emails increase engagement and allow you to introduce yourself.

If you need inspiration on how to create the perfect email campaign, then take a look at this welcome email from Asana. 

Or, you can check out this one from Away. 

These welcome emails do more than just say hello. They give subscribers something to look forward to. 

Remarketing:

There will be a time where your emails will not reach everyone on your email list. If you notice that your email list has a bunch of inactive subscribers, you should begin a re-engagement series. 

These series of emails will attempt to reach subscribers that haven’t interacted with your emails in a while.

Reengagement emails look like this:

As you can see, re-engagement emails are a formality in email marketing. However, these emails are simply an attempt. If inactive subscribers don’t engage with your campaign in a while, it would be best to let them go. 

Email Copy:

If you want people to engage with your emails, you have to sound like a real person. Emails aren’t essays. Therefore, it’s not time to show off any extravagant words. A great, conversational email looks something like this. 

Give Us a Call Today!

Email marketing is a simple concept, but carrying out a successful campaign takes a lot of work. Hiring an experienced digital marketing agency may be in your interest if you need assistance.

If you want to learn more about how you can hire Agency Partner Interactive, give us a call at (214) 295-5845 or click here to receive a free quote.   

Not big on reading? That’s okay. Watch “A Beginner’s Guide to Successful Email Marketing” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

Expert Tips on Email Marketing

Email marketing is still the top marketing initiative that generates the highest ROI. When it comes down to it, this actually makes sense. Other marketing initiatives like SEO and PPC are designed to generate qualified leads and lead them to purchase. On the other hand, once you have an email list, you already have a bunch of qualified leads that are ready to listen and are close to purchasing. 

Does this mean that email marketing is simple?

Of course not! 

People receive several emails every day, some even from your competitors. Making your emails stand out is a real challenge. To stay on top of the curve, educating yourself on the latest email marketing trends is a must.
This article will outline four major email marketing trends you should consider to reinforce your current campaign. 

1. Leverage User-Generated Content

User-generated content is defined as content chosen by the user. For example, when a person subscribes to receive precise property listings in their area from a real estate agency, they are activating user-generated content.

Oftentimes, brands can lose sight and send messages that they believe are relevant only to experience low engagement metrics and open-rates. The most obvious solution to combat this is giving your subscribers the type of content they want. 

To do this for an already established email list, you can send a survey allowing your subscriber to hand-pick the content they receive and the frequency in which they receive it. 

If you are starting to build your email list, you can create a subscriber opt-in box that makes the previous feature possible. Overall, you should strive to send emails that your subscribers will look forward to. 

Otherwise, they won’t open them and you’ll waste your vital marketing spend. 

2. Study Your Audience and What Works

Despite what you see from online articles and videos, there isn’t a one-size-fits-all marketing strategy. The best marketers and business leaders take risks and experiment often.

Not every audience is the same, so would it really make sense to copy an email marketing strategy you saw from a marketing agency to your real estate subscribers? Clearly, both audiences crave something different.

For a real-estate audience, emails with a sliding carousel of potential listings would be helpful. That way, your subscribers won’t have to do a lot in visiting your website and refining their search.

For a marketing audience, simple text-based emails have like this long proved to be effective.

There are a lot of ways to understand what works in your particular industry, but to be sure it will work for your audience, you should study them. Look for key metrics that prove either your emails aren’t being read or that no one is visiting your website from your campaign.

Once this happens, it will be easier for you to craft the right messages your subscribers will listen to and respond to. 

3. Practice Segmentation

Experienced marketers know segmentation is a key component of effective email marketing. Ideally, you should segment your entire list, even if it means leaving just one contact in a category by themselves.

Why?  Deep personalization can lead to the best open rates. In one survey, it resulted in up to a 29.95% open rate and a click-through rate of 5.03%. It may be time-consuming and tedious to separate your email list into such granular categories, but you want to be able to reach every potential customer in a relatable fashion.

After all, when a person opts-in to your email list, they are giving you sensitive information like their email address.

Show them that you value their time by crafting an email just for them. 

4. Make Your Emails Compatible

Most people access their inboxes from a mobile device. This means that your emails should be optimized to be compatible with all mobile devices. You can do this by following these tips:

• Reduce email content.
• Don’t use text in images; instead, use text HTML. 
• Develop a visual hierarchy in emails.
• Avoid text alignment and be aware of excessive sections of center-justified text.
• Use alt text for all images.
• Use bigger line spacing and font sizes.
• Make sure HTML tables can be read by screen readers.

Mobile-friendliness is extremely important nowadays, not just for your website. Take the above tips to ensure that your emails are compatible with any platform. 

Give Us a Call Today!

Do you want to put certified email marketing experts in your corner? If so, give us a call today at (214) 295-5845 or click here to receive a free quote. 

Not big on reading? That’s okay. Watch “The Future of Email Marketing” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!