Expert Tips For Branding Creation: The Branding Solution You Need To Tell Your Story
According to Nielsen Media Research, there are over 500,000 registered brands worldwide. And, thinking about it, you can probably name a few hundred and recognize over a thousand of them. But what about the rest of them?
Branding your company or product is not a process to take lightly. Tailored and innovative branding solutions can elevate the reputation, brand awareness, and image of your business. Oppositely, inconsistent, unappealing, or inadequate branding can cause your company to be quickly forgotten. Essentially, yes – the branding you choose can make or break your project.
With so much at stake, partnering with an experienced branding agency such as Agency Partner Interactive (API) can truly make a difference. Learn about the elements of branding solutions for small businesses below and discover how we can help you define your brand.
What is a Brand? Let’s Start From The Basics
When thinking about a brand, the first things that come to mind are a logo, a tagline, or a color scheme. Does “Just Do It” ring a bell?
But the concept of branding is much more than that and encompasses many aspects of your verbal and visual communication elements. And that’s exactly what makes it so hard to craft a definition of a “brand.”
The American Marketing Association defines branding as: “A name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”
Yet, Kotler & Keller, in their Marketing Management, defined “branding” as: “endowing products and services with the power of a brand.”
Here at API, we understand that a branding solution encompasses many elements – including
- Identity elements include logo, advertising, video assets, online presence, social media accounts, print materials, and collaterals.
- Every Point of Contact or EPOC – such as your branded stationery, website, and newsletter
- Brand perception – the way your employees and your audience perceive your brand makes up your branding.
And, it’s these perceptions that drive behavior! Let’s look into the elements of API’s complete branding solutions.
Elements of Branding To Tell A Story
In the video below, you can find out more about branding. Once you are ready, let’s dive into the elements of creating your brand’s identity and your story.
Visual and Verbal Identity
As we have seen above, your logo, tagline, and color scheme are not the only elements of your branding strategy. And yet, statistics show that using a signature color can increase brand recognition by 80%, and consistency in presentation and tone can increase revenue by over 33%.
And, since you only have around half a second to make a long-lasting, memorable impression on your customers, there are some branding elements that you can use as communication tools. These include:
- Visual elements – logo, typography, and iconography
- Media elements – color scheme, photography, and video content
- Defining characteristics – personality, promise, archetype, and brand compass
- Verbal elements – integrated systems of words, messages, and voice tone that are known to your audience. These include your brand voice, story, tagline, name, and writing.
Develop a Story For Your Brand
For just under 90% of consumers, finding authenticity in a brand is critical for their buying decision process. But how can you make your brand appear honest, transparent, open, and authentic?
Telling a story could be your most powerful tool. Your brand story is at the base of your brand personality and should include elements such as:
- The story of your brand
- Founders and team bios
- Mission and goals
- Projects and values
Don’t forget that even if your company entirely operates online, people still look for the human touch and authenticity.
Get To Know Your Buyer Persona
Knowing your audience is essential to creating a brand that is appealing to that specific target market. However, knowing every person in your audience is impossible. That is why marketers use a buyer persona.
Creating a customer persona can help you discover the likes and dislikes, traits, history, and needs and wants of your audience so that you can tailor your messaging and identity to them. Here at API, we consider customer person creation a vital element of branding solution services.
Analyze The Market and Position Your Brand
If you don’t see the ROI expected, that might be because you are operating at the wrong level on the market. In this case, you will need to change your branding or reposition your company into a more appealing sector.
Some tips for creating the correct branding for your market positioning include:
- Be clear on your value proposition
- Define your sustainable competitive advantage and unique selling points
- Clarify what the message to your audience is
Remember that your brand positioning can drive consumer behavior and influence how they perceive your brand.
Know What Media and Channels to Use
They are deciding what media and communication channels you will use is an active part of brand creation. Indeed, not all channels will reach your desired audience the right way, and selecting the right one is central to branding success and marketing effectiveness.
Running customer research, focus groups, online surveys, and reviews is an excellent way to understand better what channels your consumers use the most and decide how to target your branding.
Remember – whether it’s social media marketing or you are connecting with your audience via newsletter, having a brand identity that is bold and outstanding makes every touchpoint more meaningful and memorable.
Monitoring and Measure Success
Sculpting a brand is not a one-time effort but rather an ongoing project. Since the market, your audience, and your company’s goals and mission will evolve, your brand should do so too. In this way, brand solutions can remain relevant and appealing throughout time. And, don’t forget to have solid KPIs (Key Performance Indicators) in place to review and measure the success of your branding or rebranding project.
Discover Your Full Branding Potential With Agency Partner Interactive
Creating a brand is an exciting and intimidating project for all entrepreneurs. But, since adequately branding your company can truly make a difference in your chances of success, you should not think twice about partnering with Agency Partner Interactive.
Our Dallas-based team can help you create complete branding solutions that encompass visual elements, logo creation, advertising, and collaterals.
Here are just a few of the services we offer:
- Identity Design
- Brand Name
- Market Research & Buyer Persona Creation
- Content Development
- Collateral Design
- Trademark Consulting
- Brand Positioning, Strategy, & Guidelines
- Brand Development & Management
- Website Optimization
- Environment Retail Design
At Agency Partner Interactive, we believe that each brand is unique and should be its branding solution. Get in touch today with our Dallas-based team of branding experts to find a tailored solution for your needs.