7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

Expert Tips For 7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

As a part of digital marketing, content is an indispensable tool that can drive engagement, help to convert leads and make your company more visible to a wider range of people. Good content is considered an increasingly valuable asset by digital marketing experts and companies alike, with over 90% of companies surveyed recognizing it as essential. Of course, with its importance comes one of the potential drawbacks – if we all know the importance of content marketing strategies, it’s harder to gain an advantage. So what can we do to ensure a better shot at a wider market?

Below, we will analyze seven separate content marketing approaches that digital marketing experts practice and explain how they could work for you. These are the tips that the best digital marketing services in Dallas and beyond are adopting for their own clients, and they can be effective for you, too.

Build a collective of contributors

If you have the one perfect content creator on staff, you can be sure of attracting customers who like the kind of content they create – but that doesn’t do a lot to diversify or grow your pool of leads. It simply delivers the same people each time. That’s good for customer loyalty, but you need more than that. A wider range of content creators from different parts of your business means more diverse subject matter, a shake-up of writing styles, and the chance to do different things.

You can invite guest writers who are experts in different aspects of your business, customers who have been really pleased by your service, and more creators besides – if they have something relevant to say about your industry, the more, the merrier.

Build a content calendar

It’s useful to have a pattern to when content goes up, what type of content you publish, when, and more besides. For instance, you should have a deadline for submissions that allows time for proofing, editing, and integration before a post goes live. You can give over different days of the week to different aspects of your business – posts about HR issues can go live on Wednesdays, while Friday can be for content about procurement. Repeat visitors will come back more often if they know when to come back – and they’ll start to gain an interest in aspects beyond their own areas of focus before long.

Look for digestible content.

The experts on the best content strategy in Dallas and elsewhere know that a diverse collection of content is the way to go. Sometimes, people will want to read deep dives on specific topics, while other times, they will want something a bit more punchy. You can repost (with permission) other people’s content, potentially adding your own introduction to highlight the relevance of what those other people have to say. Instead of posting the entirety of their content, you can include the sections that mesh especially well with what you want to say – and then drop a link to their blog to advise readers on where they can hear more.

Give people what they want.

It sounds simple, but it does need some fleshing out as a point, this one. There are many ways to find out what people want to read on your blog, and you should use all of those ways. Look at your own analytics, and see the search terms people have used to find your site. Look at keyword analysis tools, and see what’s popular as a search term in your niche. With media monitoring tools, you can see what’s a hot topic in your sector right now. And then there are always follow-up posts. If one piece has done very well on your blog before, revisit it and address any potential changes in the topic, answer readers’ questions and develop the theme in a way that drives engagement and leads.

Boost your signal

Once you’ve created and published content, the next thing to promote it for all it’s worth. Tweet about it early in the day – and flag it on Instagram, Facebook, and any other social network you’re on – and then send another tweet related to it in the evening with an “ICYMI” (In Case You Missed It). Various plugins will automatically Tweet any article you post. However, you may prefer to manually promote new posts on social media as this will allow you to add hashtags, emoji, and anything else that makes your content pop. Also, if recent events have made any of your content more relevant, call back to it on your social channels – people who are following the trend with interest may become followers of your account.

Spread the word

If your content is good enough, then it may well grace the pages of other outlets beyond your own blog, which is something to embrace. Yes, exclusivity is nice as a way of controlling the way your content is displayed and read. However, the more people that read it, the better. Suppose it is seen on industry blogs, private forums, and local papers much better. The one thing you must insist on is that your name and business are heavily attached to it when it is published elsewhere. You wrote it, you worked on it, and you should benefit from it in terms of your profile.

Don’t write for you

If you’re a writer, then there are probably times that you piece together bits of content in your head, constructing the guts of a post that sounds snappy and interesting to you. Don’t mistake trying to turn this into a post on your blog because a good post won’t start with a snappy line of content – it starts with an idea. By all means, if you have a decent turn of phrase in mind, it sums up a moment, or it includes a joke or two that will be well-received by more people than just you, then you can include those throwaway lines. Just don’t build your content around things that have amused you – leave that to Sunday broadsheet columnists. It doesn’t work in digital marketing.

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ECommerce Marketing in 2020

ECommerce Marketing in 2020

Expert Tips For How to Improve ECommerce Marketing in 2020

 
It’s 2020, and the future is here (as well as Coronavirus). While you may have created your Ecommerce website by yourself with Shopify or another out-of-the-box web design tool, you simply can’t go without an Ecommerce marketing agency in our ever-changing online environment. Marketing is part art, part science, and when it comes to marketing your Ecommerce site, it requires a lot of technical knowledge about search engines. Marketing in 2020 also requires you to be especially aware of the unique opportunities created for online retailers in the wake of the Coronavirus pandemic.
As an Ecommerce marketing agency and Ecommerce marketing experts, we’ve put together this blog post to share our best tips for marketing your website.
Always Run PPC Ads
PPC ads (pay-per-click ads) are a great way to drive traffic to your online retail website. While the most common PPC ads are on Google and YouTube, you can also run campaigns on Bing or on social media platforms like Facebook and Instagram and even on mobile devices.
In general, here are a few different types of PPC ads that you can choose from:

  • Paid search ads, which is when you bid on keywords. When someone searches those keywords and you win a bid, your ad is displayed on the search results page.
  • Display ads, which are shown on websites related to the keywords you have bid on, or are part of a remarketing campaign.
  • Product Listing ads, such as Google Shopping ads or Bing Shopping ads, which are perfect for eCommerce sites like yours.

Choosing all the settings for these ads, however, is an extremely technical task. In fact, there are people who spend their entire careers focused on search engine marketing! Trust us, you want to be working with an ecommerce marketing agency like ours for all your PPC ads to achieve the best ROI.
Your Website Must Be Search Engine Optimized (SEO) or It Won’t Be Discovered
In addition to paid traffic, you want your website to be found organically. But your site will never rank on Google if you aren’t deploying the most current SEO trends.
SEO is an entire sector of marketing that is entirely focused on getting web pages to rank highly on search engines like Google. Current things that help web pages rank include:

  • Using quality keywords throughout your webpage copy.
  • Optimizing web elements like title tags, image descriptions, and meta tags.
  • Creating a content marketing campaign that incorporates popular search terms related to your brand or product, such as a blog campaign.

Whether you need our help with web copy, content marketing, or something else, our Ecommerce marketing agency can fulfill all your SEO needs.
Make Sure You Have Social Proof Including Positive Reviews
It used to be that if you wanted to find a new product or service, you’d ask your friends and family. In 2020, that’s all changed. 
New research shows that in 2020, 84% of people trust online reviews from complete strangers just as much as they trust the recommendations of their actual friends and family whom they know in real life. This news is great if you’ve got a 5-star rating on your Google My Business page. This is not-so-great news if your Google My Business is only filled with complaints, or perhaps even worse, has no feedback at all.
In E-commerce marketing, reviews fall under the umbrella of social proof. Social proof encompasses a wide variety of feedback from real users of your products or services that other online retail shoppers use to make a purchasing decision.
The type of social proof that your customers may consider include:

  • Reviews and ratings posted on your website, social media sites, and your Google My Business page.
  • Professional organizations that your business is a member of that you display on your website.
  • Awards you’ve won and mention on your website
  • Big press hits in major publications and websites that you showcase on your website, such as “As Seen in INC.”
  • Recommendations from social media Influencers who are relevant to your brand.

As an Ecommerce marketing agency, we can help you put together a plan to gather more social proof. Our work together may include:

  • Creating an incentive program for customers to leave an honest review of your product or service, and automating the request of these reviews.
  • Submitting your company, products, and services for industry-recognized or consumer awards.
  • Running a public relations campaign to increase media coverage of your Ecommerce website.
  • Working with social media Influencers, such as on Instagram, to give your brand a lift.

Ecommerce Marketing in the Age of Coronavirus
With more people working from home and taking breaks to surf the Internet, or helping their kids do school virtually, there’s never been a better time than now to be running Ecommerce marketing campaigns. Internet traffic is up in 2020, which means that despite the challenges the economy has undergone this year, the Internet is still ripe with people who may be casually browsing online, but whom you can also quickly convert into customers when you present them with compelling content, messages, and social proof.
As an Ecommerce marketing agency, we’ve been diligently studying pandemic Ecommerce marketing. We know insider tips and tricks to help convert casual browsers who may be taking a break in between Zoom calls into paying customers.
Trust us, you don’t want to let 2020’s unique Ecommerce marketing opportunities pass you by.
Call Our Ecommerce Marketing Experts for Help with Your Campaigns
If you’re not yet working with an Ecommerce marketing agency, you need to be. 2020 is the most technically advanced year we’ve ever experienced, as well as a high Internet traffic year due to COVID-19 shutdowns. You don’t want to trust your Ecommerce marketing efforts to just anyone, and you definitely don’t want to go it alone without the help of Ecommerce marketing experts like us.
To start and implement an Ecommerce marketing strategy, call our agency to begin a discussion on your website’s unique needs. We can be reached at (214) 295-5845.
Not big on reading? That’s okay. Watch “ECommerce Marketing in 2020” instead.
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The Basics of B2B Marketing

The Basics of B2B Marketing

Tips From Professional Digital Marketers

Marketing is a universal term. However, it means different things to various types of businesses. Particularly, there are two main types of marketing that relate to specific audiences – B2B and B2C marketing.
In this article, we’ll break down the significant difference in both terms and explain the basics of B2B marketing in particular.

What is B2B Marketing?

Business to business (B2B) marketing is the practice of promoting and selling products to companies. Popular companies that have B2B target audiences is HubSpot, Microsoft, and Adobe.
B2B products or services are typically aimed at helping businesses increase their profits or make operations happen smoother. Popular B2B marketing methods include content marketing, Social Media Lead Generation, and event marketing.
There are distinct differences between B2B and B2C marketing that will be explained in the following section.

What is the Difference Between B2B and B2C Marketing?

Business to consumer (B2C) Marketing is the practice of promoting and selling products and services directly to individuals. Local businesses and restaurants typically have B2C target audiences.
The main difference between B2C and B2B Marketing is the difficulty of sale. It’s much easier to sell anything to an individual consumer. This is because B2B customers must go through a chain of command before they receive the authorization to make a purchase.
For example, a vendor selling a marketing product to Apple won’t likely be in contact with Tim Cook, the CEO of the company. Instead, they’ll be in contact with the marketing manager who must do his or her’s due diligence of researching the product, gaining approval from his or her’s supervisors, etc.
Additionally, B2B companies must use precise methods to reach out to businesses instead of individual consumers. Unlike B2C consumers, B2B consumers only buy what they need and not what they want.
Therefore, it can be fairly difficult to convince a business to invest their resources in a product or service, while encouraging people to buy a product or service can be simpler depending on their motivation.
Having a great reputation is essential for practicing B2B Marketing as businesses are very careful with who they work with. People, on the other hand, are more willing to work with unknown companies.
B2B v B2C marketing

What’s the Difference Between B2B Sales and Marketing?

B2B sales and marketing may be interchangeable terms, but the end goal of each term is significantly different. In business, marketing entails generating interest in a product or service.
Sales involve the journey of getting a prospect to make a purchase. Once you have received a lead through your B2B marketing efforts, you’ll need to guide them down your sales funnel.
The most standard sales funnel B2B companies use is the Buyer’s Journey. This roadmap features each stage of consumerism, from the moment of awareness to the final point of sale.
B2B sales and marketing are intertwined. Though, these terms have different meanings. As a result, your sales and marketing teams work together to capture and refine leads to boost your revenue.
If you need help in configuring your own B2B marketing strategy, contact Agency Partner Interactive today to learn how we can help you!

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3 Tactics To Gain More B2B Leads

Increase Your B2B Leads With 3 Simple Tactics

Tips From Digital Marketing Experts

Looking for the key to capturing high-quality B2B leads? This article aims to unlock the secret by offering simple tactics to increase relevant leads with a high conversion rate. From an old classic like email marketing to new trends in content marketing and social media, we’ll show you three top tips to capture leads in 2019. 

Use Content Marketing to Reach B2B Leads

Are you one of the 91% of companies using Content Marketing for B2B Leads? If not, it’s time to create a content marketing strategy. As a whole, it costs 62% less than traditional marketing and yields approximately three times as many leads. In this age of authenticity, 70% of consumers would rather learn about a company through content than through an advertisement. 
Create content that is well-written, relevant, and valuable. Be sure to optimize the custom content with SEO (Search Engine Optimization) keywords to increase your chances of being found on search engines. Offer solutions for readers at the exact time they’ve searched for it, positioning your company as an expert in your field. This high level of trust means that readers will consider hiring your company instead of your competitors. Incorporate a lead magnet into your content to capture an email address and add the lead to your sales funnel. 

Email Marketing 

In 2018, the number of Email Addresses Worldwide reached 3.8 million. That number is only expected to grow in the coming years. With an average return on investment (ROI) of $38 for Every $1 Spent, this is excellent news for marketers. 
To capture email addresses, offer a free resource in exchange for your prospective customer’s email address. Then, utilize automation functionality to nurture leads, and position your company as the answer to their problems. Set up highly customized funnels and track results to increase your conversion rate. 

Social Media: LinkedIn Leads and More

For companies focused on B2B leads, LinkedIn is a veritable gold mine of potential clients. In fact, 80% of B2B leads, and 46% of social media traffic to B2B Websites comes from LinkedIn. The potential to gather LinkedIn leads is so high that this is a social media platform you can’t afford to ignore.  
Join active groups in your niche on LinkedIn and get involved. However, forewarning, don’t break the cardinal sin of LinkedIn by flooding groups with unsolicited link-drops. Wait for the appropriate time and place to introduce your business as a solution once you’re respected as a helpful voice in the group. 
LinkedIn also offers advertising solutions with robust targeting to reach high-quality leads. If your research shows that your target businesses are on other social media platforms– Facebook, Twitter, Pinterest, and Instagram also offer advertising options. 
In the US, 80% of Internet Users Interact with Social Media and blogs. With social and content marketing strategies in place, you’ll be one step closer to increasing your customer base. If you want to improve and gain more B2B Leads Strategy, Agency Partner can help. Let us create Email Marketing Campaigns with highly clickable subjects, corresponding landing pages, and video that’s sure to create high engagement. Get discovered on Google with our Search Engine Optimization that drives revenue. Want some help on the social side? We offer Social Media Marketing Services to increase Facebook, Twitter, and LinkedIn leads through creative campaigns. Get in touch and let’s talk leads!

Not big on reading? That’s okay. Watch “3 Tactics To Gain more B2B Leadsinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!