Content Marketing Archives

Content Guide: How to Revamp Your SEO Content

Posted on January 7, 2023 | by devops

SEO content writing is one of the most important aspects of a brand’s digital marketing strategy. By creating high-quality, keyword-rich content, you can improve your website’s visibility, increase organic traffic, and better engage with your audience. In this blog post, we will explain what SEO content writing is, why it’s important, and offer tips on refreshing existing content. We’ll also go through the process of creating SEO-friendly content to help you achieve your 2023 digital marketing goals!

What is SEO Content?

Writing SEO-optimized content involves creating and publishing content with the purpose of ranking on the first page of search engine results pages (SERPs), like Google. While there isn’t one correct way to write content that will guarantee first-page rankings, writing with SEO best practices in mind gives Google better insight into the subject and quality of your pages to determine whether they’re relevant to users. The more relevant and useful your content is, the higher the chance to rank.

Content is also subjective, with some users finding it more helpful or relevant than others. However, there are a few strategies and best practices that can help you develop an effective content marketing strategy for your brand that consistently brings in organic traffic and ranks well.

Content Tips for SEO Writing

Before we dive in, it’s important to remember that getting traffic from search engines shouldn’t be your only goal when producing content. To meet search engine requirements that will reward you with higher rankings over time and appeal to potential customers and returning users, you must deliver value above search engine optimization. Producing content without relevancy, intent, and usefulness doesn’t offer value to the people reading it, and it’ll likely result in low rankings and higher bounce rates.

To increase your chances of ranking higher on search engines, your content should:

Match user search intent

Search intent is the user’s purpose when they search for something

Someone who types in “best keyboards for gaming” wants to learn more about the different types of keyboards on the market and their qualities. Google understands this and shows the user blogs or articles about gaming keyboards. The four main types of search intent include

Informational: search for information on a particular topic (what’s the best keyboard?)
Navigational: search for a specific website (Apple website)
Transactional: search for specific products or brands (buy Apple keyboard)
Commercial: research various product or service options (best keyboards 2023)

Based on your user’s search intent, you can create content using keywords that match or provide the information they’re looking for.

Search engines crawl webpages to identify the page’s purpose, then choose the most relevant pages to display on the user’s SERP, so understanding and nailing the intent is crucial.

Keyword research & SEO optimization

Search engines use keywords to understand your content, so optimizing your pages for search engines means incorporating relevant keywords. While keywords are one of the most important aspects of SEO content, keyword stuffing often results in spammy content that hurts your chances of ranking.

A best practice is to choose a primary keyword that best describes the topic you’re covering. Then, choose secondary keywords that relate to subtopics within the main page and support your primary keyword. It’s also a good idea to target long-tail keywords which are more specific and have a lower search volume but a higher conversion rate.

Knowing how and where to implement keywords in your content is imperative to achieve max searchability and make content readable for humans rather than search crawlers.

Format your content for readability

Headers are an excellent way to grab attention and can help improve your content’s readability. Google uses headers to understand what your pages cover to surface it for the correct keywords. Neatly formatted webpages also allow readers to quickly and easily find the information they need without reading the entire page, improving user experience.

Use a visual hierarchy that captures what each section and subsection will be about, with H1 as the main topic, H2’s for each supporting topic, and H3’s to support subtopics.

Content Writing Ideas

Many tools can help you develop useful, relevant topic ideas catered to your audience, like SEMrush, FATJOE, and AnswerThePublic. Depending on your brand, your target market, and your purpose or call to action (CTA), you can cover the subjects that matter to your audience and anticipate their problems to create content that provides solutions.

How to Update Old Content for SEO

Another content strategy that will help improve rankings and traffic without constantly producing more new content is updating your existing pages for SEO.

Google rewards fresh content, and recently published content generally ranks higher, especially for topics that frequently change.

A few tips for revamping old content include:

Answer frequently asked questions

Update an old blog post by adding sections that answer common user questions. If these questions are relevant to your topic, consider incorporating them in new sections to better match queries with your updated content. You can use Google’s “People Often Ask” feature or type your keyword in Quora and other search consoles to find queries with high-average positions.

Revise keywords

Conduct a keyword audit and add new relevant keywords that may be weak or missing from the original content. It’s also a great idea to target keywords with low search volumes because they’ll give you a better chance to rank than high-volume keywords.

Remove broken links

Check to see if the external links on your content are still functioning. Broken links and images reduce user experience and lower site quality for search engines.

Add videos or visual elements

Adding videos and images relevant to your topic can be a great way to increase the amount of time users spend on your page. Short-form videos are also a great way to explain information in a short, easy-to-absorb format for users who prefer to avoid reading.

Add internal links to recently posted or relevant content

After refreshing your content, it’s crucial to promote your updated blog through social media, email campaigns, and industry sources. Adding internal links to product pages or other related pieces can invite users to explore more of your website, increasing your chances of conversion.

Understand when and why content should be updated

While refreshing outdated content is an effective and relatively quick process, you should consider when it’s appropriate to revise content and for what purpose. Taking a look at your content each quarter is a good practice, but it depends on the topics you’ve covered and whether there would be enough substantial value in updating.

How to Develop an Effective Content Marketing Strategy 2023

Creating quality content with SEO best practices in mind can help you achieve steady traffic from search engines, provide helpful information to your users, and attract new audiences who find answers to their questions in your content.

The key to an effective content marketing strategy is to stay consistent. Adopting a systematic approach to creating and publishing content with SEO tactics and relevance will help you achieve reliable and consistent results.

Define your goals – this will help you determine what type of content you should focus on
Understand your audience – analytics tools and surveys can help you narrow down your user demographic, but it’s essential to understand the behavior and concerns of your target audience.
Create and stick to a content publishing calendar – your goals and audience will help you determine a schedule for when and how often you should publish content. Consistency is exceptionally significant for blogs!
Track performance and analysis – regularly assessing your website and conducting content and SEO audits can help you determine what’s working and what isn’t so you can measure your successes and repeat them.

Why Agency Partner Interactive?

Whether you’re just starting to explore the world of SEO content or have been publishing steadily for years, it’s important to stay up to date on Google’s algorithm changes, keyword trends, and new strategies.

As a full-service digital marketing agency, our content marketing and SEO experts work together to create and publish high-quality, SEO optimized content for our clients spanning multiple industries. We blend our creative and data-driven expertise to help get you on page one of Google’s SERPs and boost traffic while growing your brand awareness goes through the roof. Ready to get started? Get in touch with us today for a free personalized proposal!

How To Improve Your Content’s Organic Click Through Rate

Posted on November 21, 2022 | by devops

Click-through rate (CTR) is a key metric for web content, particularly for internet marketing campaigns. Click-through rate helps you measure the effectiveness of your content, so you can make adjustments to improve it. This article will explain what a click-through rate is and how you can optimize your site’s CTR to rank higher on search engine results pages (SERPs).

What Is a Click Through Rate?

Click Through Rate (CTR) is the percentage of people who click a link. It’s a metric that indicates user engagement and how well your content is performing.

How To Improve Click Through Rate

To improve your organic click-through rate, you need to optimize the headlines, meta descriptions, and content of each webpage that you want to rank for.

The headlines are what people see first when they search for something. Make sure it’s compelling enough to make them click through to your page. Meta descriptions are the short snippets of text that appear under each search result listing in Google and Bing SERPs. Optimize these as well so that they describe what can be found on your website without being too long-winded or spammy. They should also be relevant and include keywords related to your business or product/service offerings.

Optimize Headlines

Your headline will entice the reader to click on the link by making them curious or answering their questions before they even ask them. If you don’t have a good headline with keywords implemented, your content will be easy to miss and may get lost in the sea of internet information.

Here are some best practices:

Use a descriptive headline – A descriptive headline has keywords that tell people what they can expect to read in your article. It should be something that would catch their eye and make them want to click on it.
Be unique – Make sure you stand out from other headlines by using something different than everyone else is doing right now (this could include using puns or humor). You can also try changing the order of words in standard phrases like “how to” or “the best way” so that it still makes sense but doesn’t look like every other title out there.

Meta Descriptions

Meta descriptions are the snippet of text that appears below the title on a search result, and they’re the first thing users see when they land on your page. This is your chance to entice them with a short, engaging description that will compel them to click through to read more.

It makes sense that SEO experts want you to include keywords in meta descriptions because it will help get your content ranked higher in SERPs. However, while keyword optimization is important for SEO purposes, it can be difficult if you focus too much on them and end up writing something overly promotional or generic instead of concise and informative—which is what Google wants from meta descriptions anyway!

Content To Spark Interest

This is the key to creating content that will get you more organic clicks. If your audience isn’t interested in what you’re writing, they won’t share it with their friends, who won’t be inclined to click on it. You must consider what will spark the interest of your target audience and what format that information should take for maximum impact. The following are some basic guidelines for creating engaging and effective content:

Relevancy: Your content must be relevant to your target audience. Relevance is one of Google’s ranking factors, so if someone visits your site or clicks on your blog post and finds the information misleading or off-topic, it will hurt how your audience perceives you, and your rankings will suffer.
Approachability: Ensure your content is easy to understand for anyone looking for information. A well-written article should be easy enough so anyone can understand its main points without needing any prior knowledge about them beforehand. Don’t make people work too hard when reading your articles! If your point doesn’t come across clearly or if you’re using too many complex terms, your readers may not engage and convert.

User Input Optimization

After all the hard work you put into writing the content, it would be a shame if no one clicked on it. Your goal is to get your visitors interacting with your content as much as possible, and one of the best ways to do this is by including user input optimization.

User input optimization includes features like:

Comment Form: Give visitors a way to interact with your content by asking them questions or encouraging them to share their opinions or experiences in the comments section. This will encourage more visitors to engage with your site and click through on links contained in the comment box.
Contact Form: If people don’t feel comfortable leaving comments online, they may be more inclined to contact you directly by filling out a form. Your form can ask for just an email for newsletter subscriptions or something more in-depth like your client’s pain points, address, mailing info, etc.

Conclusion

Your content’s click-through rate is essential for ranking higher on SERPs. As you can see, there are many ways to improve your CTR, and it’s not just about using keywords. Ensure your users have a positive experience with your content so that they stay longer on your site and engage with you.

Agency Partner Interactive

Digital marketing is all about constantly optimizing, staying agile, and improving. Our transparent communication process keeps you in the loop every step of the way as we help you create engaging content, optimize your website, and sustain your digital presence. Get a proposal from Texas’ top digital marketing agency!

Where To Invest in Digital Marketing if Your Budget Is Limited?

Posted on October 15, 2022 | by devops

Digital marketing offers businesses of all sizes and industries innovative solutions to achieve their goals. One of the key benefits of internet marketing is that it is cost-effective, measurable, and scalable, with constant areas for improvement and optimization. In today’s digital era, a dynamic online presence is essential. But what if your budget is limited? Where should you invest your time and money if you’re just getting started with digital marketing or don’t have a ton of extra cash? In this blog post, we’ll explore five internet marketing services that deliver data-driven results without breaking the bank.

Web Design and Development

Your website is one of the single most important aspects of your business. Most of your potential customers will find you online before ever getting in touch, so your website must be functional, user-friendly, and easily discoverable. Luckily, website design and development services are affordable, and easy to see a return on investment.

A well-designed website looks professional, aligns with your brand, and allows visitors to find information easily based on intuitive navigation. Additionally, your site should be responsive and adaptable to different screens so anyone can view and interact with your website from any device. Ensure your website includes your contact information and compelling CTAs to turn visitors into qualified leads.

Search Engine Optimization (SEO)

SEO is a vital aspect of digital marketing and serves as the foundation for effective content, email, and PPC marketing strategies. It’s the process of optimizing your website with keywords to rank higher in search engines. SEO is a long-term strategy that requires patience and consistency, but with the help of Agency Partner’s SEO experts, you can consistently drive traffic to your site, rank #1 on Google, and target new markets to grow your brand’s reach.

One way you can begin investing in SEO is by creating quality content on your site that answers frequently asked questions about products or services like yours. By strategically incorporating keywords into your content, search engines like Google will prioritize your site on its search engine results pages (SERPs) based on relevancy to the search query (keywords) and how helpful your content is for readers.

This type of content will be helpful for people searching online, so they’ll likely click through when they see it listed as one of Google’s top results for their query (or another search engine). You can also use social media platforms such as Facebook and Twitter to promote this sort of content—and then link back to it from elsewhere on your site so that all those new visitors have easy access!

Email Marketing

The versatility and reach of email campaigns make them one of the most powerful tools for internet marketing. Through simple automation and personalization, you can engage and market to your list of subscribers while segmenting your customer base to target their specific behaviors. It’s also relatively inexpensive, perfect for companies with limited resources. Email marketing allows you to build trust with your audience, create sequences that call them to act, and build brand loyalty.

There are many ways to use email marketing, but the most common is sending monthly newsletters. You can also send one-off emails about new products or services, special promotions, etc.

Content Marketing

In the era of digitalization, content is king. The most affordable way to utilize content marketing is to start with your website. An effective content strategy ensures that all of your site’s information is easy to read and conveys your brand message clearly. With the use of SEO, those pages will rank higher on search engines, making them easier to find for anyone looking for your products and services.

However, it’s not enough to create and post tons of content; your audience needs to engage with your brand. When done correctly, content marketing can drive conversions, increase brand awareness, and establish your industry authority.

With a limited budget, you might think investing in content creation would be out of reach—but that isn’t necessarily true! With some creativity and hard work (and maybe some help from Agency Partner Interactive), it’s possible to create quality content without breaking the bank.

PPC

PPC (pay-per-click) is a great way to get traffic to your website. You can start by targeting a few specific keywords, meaning you’ll only pay for those particular search terms. It’s also an excellent way to test out a new product or service because it’s easy to stop spending money once you measure your campaign results. PPC is extremely effective at driving leads and conversions, but without the experience of a digital marketing agency, it can lead to unnecessary costs.

If you need help managing your PPC campaign, speak with a digital marketing expert at Agency Partner today! We’ve managed budgets of all sizes, enabling us to lower paid ad costs while maximizing ROI.

Test, test, and test again

If you’re just starting with digital marketing services, the best way to protect your investment is to start small and be patient. A compelling internet marketing strategy requires research, data, and continuous testing. Digital marketing results are measurable, so as you track your campaign’s performance, you’ll have a clear picture of what’s working and what needs improvement.

You can run tests in the same way that we did: create multiple versions of a single element (e.g., different headlines), then let Google Analytics choose which version it thinks performed best based on the traffic metrics provided by your website analytics tool.

An Award-Winning Digital Marketing Agency

Agency Partner Interactive is a full-service internet marketing agency that provides custom web development and bespoke digital marketing expertise. Our digital marketing experts delve into multiple layers of your business to ensure all our marketing efforts deliver scalable and profitable results. Send your proposal to Dallas’ top digital marketing agency today!

What is Content Marketing & Why Do I Need It?

Posted on July 22, 2022 | by devops

Expert Tips For What is Content Marketing & Why Do I Need It?

As we move further into the digital age, content marketing is becoming increasingly more important. In order to stay ahead of the competition, you need to have a content marketing strategy plan that’s up-to-date, innovative, and compelling for your customers and prospects, setting you apart from the rest. In this blog post, we’ll explore what content marketing is, the benefits of content marketing, and how to build a content marketing strategy to grow your business.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant. Consistent content (audio, visual, and/or written) to appeal to and keep a clear target audience, which in turn drives profit and achieves business goals. A successful content strategy should attract your audience at every step, keeping them engaged after their purchase.

Why Do I Need Content Marketing?

A common misconception new business owners may have is that a content marketing strategy is nice to have, but not a necessity early on. Let’s debunk that. Producing high-quality, compelling content can be invaluable in establishing trust with new target audiences and contribute to long-term business success. Content marketing helps businesses prepare and plan for consistent and reliable, cost-effective sources of new leads and website traffic. If you can develop a single blog post that gets a solid amount of traffic, an embedded link or fee tool will continue to generate leads for you over time, long after the post date. This reliable traffic and lead source from your evergreen content can give you the flexibility to try out other marketing tactics to build revenue, like sponsored content, social media ads, and distributed content. Apart from attracting leads, impactful content educates your prospective customers and generates brand awareness.

Why is Content Marketing So Important?

Content marketing opens a conversation with your audience and keeps those conversations fresh, helpful, and engaging over time. Great content marketing leads to engagement and builds relationships and trust amongst your target audience. A recent study states that marketers who prioritize blogging are 13x more likely to see increased ROI than companies that don’t. Content marketing captures 7.8x more organic traffic and generates 3x the leads, and costs less than other digital marketing channels. Lastly, content marketing is a welcoming extension for the user rather than an interruption from their activity.

What Are the Steps to Building a Content Marketing Strategy?

Define your goal: knowing why you want to create content and your aim for developing a content marketing plan is essential to determining what’s best for your strategy.
Conduct research: clearly defining your target audience is the key to developing a successful content marketing strategy. By understanding your target audience, you can produce relevant and impactful content that will keep them engaged and wanting to learn more.
Run content audit: most brands usually start with blog posts. If you’re looking to expand into different formats, you can run a content audit to evaluate your highest and lowest performing content. Then use that information to determine your next steps.
Decide on a content management system: some critical parts of content management are content creation, publication, and analytics. You’ll want to invest in a content management system to keep track of your content in a way that’s easy to read and sustainable.
Determine what type of content works best for your business: you can choose whichever media you think resonates best with your audience, from written blog posts to audio content like podcasts and more.
Generate ideas for content: it’s brainstorming time! Start coming up with ideas for what you want your content to be about. There are many tools you can use to surface relevant keywords or google SEO analytics to gain the most exposure and generate leads for your brand.
Publish and manage content: your content marketing strategy should include more than just the type of content you’ll create – it should also include how you’ll organize your content. A content calendar will help you publish a well-balanced and diverse content library for your website and work in conjunction with other marketing channels like social media marketing.

In conclusion, building a content marketing strategy tailored to your business and target audience is the key to establishing trust and an impactful relationship with your customers. Great content marketing is educational and keeps your audience engaged, leading to higher conversion rates and lead generation that, in turn, helps your bottom line. If you’re ready to start developing lucrative and powerful content marketing strategies to accelerate and grow your business, contact Agency Partner Interactive today to schedule a consultation. The experts at API have all the tools and resources needed to create outstanding content that’s helpful for your audience while keeping the conversation fresh and engaging.

How to Never Again Run Out of Content Topic Ideas

Posted on April 5, 2022 | by devops

Are you ever at a loss for what to write or post about? It can be tough coming up with new content marketing ideas, especially if you’re running a small business. But don’t worry – we’ve got you covered here with some topic ideas research tips! This post is to help you come up with fresh content ideas that will engage your audience and keep them coming back for more. How do we not run out of content ideas? Agency Partner Interactive is spilling all of its secrets!

Filter Through Quora

Launched in 2010 by 2 former Facebook employees, Quora was designed for the express purpose of serving as a hub for asking questions and getting crowd-sourced answers. What better research approach than to go right to where those questions are being asked! You can search by keywords related to the industry you’re writing for, filter for when questions were asked to find the most current site queries, and even see which questions have the most views or followers to inform your topic research.

Check Your Chatbot

Chatbots are on a site to assist and answer questions for visitors, so why not make the most of the info they collect? These conversation logs can give you so much insight into what specifically your potential customer may be wanting answered or may want to know more about. This can help you personalize and customize your content to exactly what your site visitors are looking for!

Try Out Some Keyword Research Tools

If you’re a small business, long-tail keyword research is your best friend. Targeting these queries will help you most with reaching your niche market to eventually build up you ranking towards the short-tail keywords that the big businesses dominate. Use sites like Answer the Public and SEM Rush to do your research by entering your bits of industry terminology to find out what further terms you can zero in on for both topic inspiration and optimizing your ranking.

Hot Tip: A new site we at API like is TopicMojo.com.

See what Google Autocompletes Have for You

By Google’s own admission, typing a term into Google triggers the site to not only search for what you’re initially looking for but also to populate info about related searches and keyword suggestions. Search for things and terms related to your industry, and then mine what all else Google has to offer for it. Some of these results will be location-oriented; if your business is a local one, this is a perfect way to source inspiration for further topics that people are also popularly looking for.

Analyze What Works for Your Competitors

Sometimes you just need a little push out of your writer’s block, and looking at what gets results for your competition can do just that. Of course, put your own spin on any good topics you spot on their blog or in their monthly newsletter that you think might also work for you. Think about their videos that clearly have an exceptional view rate or their posts that have more comments than other posts… What are common threads between them? Now, you likely won’t be privy to their behind-the-scenes analytics, but there are user-facing stats to look for that let you know if a content type or subject is working for them. Maybe your own spin on it could work for you, too!

Ask Your Audience What They Want

Why not go straight to the source and put out a social media survey directly asking what your customers and site visitors want to see more of or know more about? It can be a great opportunity for engagement alongside the topic research.

Revisit Your Old Content

Work smarter, not harder, you know? Sometimes your old content topics are just waiting for you to take a fresh look at them for another angle into them. Maybe the market or industry or your business or audience has changed some since the first time you explored the subject – it’s time for your current content to reflect that! What performed well the first time you shared it? Could it be given a deeper dive this time around?

Content marketing can be a struggle, but it doesn’t have to be. By using the tips we’ve shared in this post, you can never again run out of content topic ideas. And if you need help putting these principles into action or want someone else to take care of your content for you, don’t hesitate to reach out to Agency Partner. We’d be happy to help you create a successful content marketing strategy that cohesively drives traffic and converts leads!

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

Posted on September 16, 2021 | by Agency Partner

Expert Tips For 7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

As a part of digital marketing, content is an indispensable tool that can drive engagement, help to convert leads and make your company more visible to a wider range of people. Good content is considered an increasingly valuable asset by digital marketing experts and companies alike, with over 90% of companies surveyed recognizing it as essential.

Of course, with its importance comes one of the potential drawbacks – if we all know the importance of content marketing strategies, it’s harder to gain an advantage. So what can we do to ensure a better shot at a wider market?

Below, we will analyze seven separate content marketing approaches that digital marketing experts practice and explain how they could work for you. These are the tips that the best digital marketing services in Dallas and beyond are adopting for their own clients, and they can be effective for you, too.

Build a collective of contributors

If you have the one perfect content creator on staff, you can be sure of attracting customers who like the kind of content they create – but that doesn’t do a lot to diversify or grow your pool of leads. It simply delivers the same people each time.

That’s good for customer loyalty, but you need more than that. A wider range of content creators from different parts of your business means more diverse subject matter, a shake-up of writing styles, and the chance to do different things.

You can invite guest writers who are experts in different aspects of your business, customers who have been really pleased by your service, and more creators besides – if they have something relevant to say about your industry, the more, the merrier.

Build a content calendar

It’s useful to have a pattern to when content goes up, what type of content you publish, when, and more besides. For instance, you should have a deadline for submissions that allows time for proofing, editing, and integration before a post goes live.

You can give over different days of the week to different aspects of your business – posts about HR issues can go live on Wednesdays, while Friday can be for content about procurement. Repeat visitors will come back more often if they know when to come back – and they’ll start to gain an interest in aspects beyond their own areas of focus before long.

Look for digestible content.

The experts on the best content strategy in Dallas and elsewhere know that a diverse collection of content is the way to go. Sometimes, people will want to read deep dives on specific topics, while other times, they will want something a bit more punchy.

You can repost (with permission) other people’s content, potentially adding your own introduction to highlight the relevance of what those other people have to say. Instead of posting the entirety of their content, you can include the sections that mesh especially well with what you want to say – and then drop a link to their blog to advise readers on where they can hear more.

Give people what they want.

It sounds simple, but it does need some fleshing out as a point, this one. There are many ways to find out what people want to read on your blog, and you should use all of those ways. Look at your own analytics, and see the search terms people have used to find your site. Look at keyword analysis tools, and see what’s popular as a search term in your niche.

With media monitoring tools, you can see what’s a hot topic in your sector right now. And then there are always follow-up posts. If one piece has done very well on your blog before, revisit it and address any potential changes in the topic, answer readers’ questions and develop the theme in a way that drives engagement and leads.

Boost your signal

Once you’ve created and published content, the next thing to promote it for all it’s worth. Tweet about it early in the day – and flag it on Instagram, Facebook, and any other social network you’re on – and then send another tweet related to it in the evening with an “ICYMI” (In Case You Missed It).

Various plugins will automatically Tweet any article you post. However, you may prefer to manually promote new posts on social media as this will allow you to add hashtags, emoji, and anything else that makes your content pop.

Also, if recent events have made any of your content more relevant, call back to it on your social channels – people who are following the trend with interest may become followers of your account.

Spread the word

If your content is good enough, then it may well grace the pages of other outlets beyond your own blog, which is something to embrace. Yes, exclusivity is nice as a way of controlling the way your content is displayed and read.

However, the more people that read it, the better. Suppose it is seen on industry blogs, private forums, and local papers much better. The one thing you must insist on is that your name and business are heavily attached to it when it is published elsewhere. You wrote it, you worked on it, and you should benefit from it in terms of your profile.

Don’t write for you

If you’re a writer, then there are probably times that you piece together bits of content in your head, constructing the guts of a post that sounds snappy and interesting to you. Don’t mistake trying to turn this into a post on your blog because a good post won’t start with a snappy line of content – it starts with an idea.

By all means, if you have a decent turn of phrase in mind, it sums up a moment, or it includes a joke or two that will be well-received by more people than just you, then you can include those throwaway lines. Just don’t build your content around things that have amused you – leave that to Sunday broadsheet columnists. It doesn’t work in digital marketing.

Social Media for the Small Business (Toolkit Included)

Posted on April 8, 2021 | by devops

SOCIAL MEDIA HACKS FOR THE SMALL BUSINESS

A Simple Guide for the Small Guy or Gal

When you think of the internet today, you think of “social media,” don’t you? They weren’t always so interchangeable. One came before the other, but one forced the other to evolve. And with that, so did we.

Current Social Media Platforms in Order of Popularity:

As of Jan. 2021, according to a report published by Statista, Facebook alone recorded at least 2,740,000 active users. Not far behind were Youtube and WhatsApp, with Messenger, Instagram, and WeChat trailing behind. Tik Tok ranked seventh.

Where we can now find limited storage online for free due to services like cloud computing, there was a time when intellectual property as we know it, used to be stored somewhere physically, and there were costs associated with that, too. So much has changed since. Our livelihoods and businesses now depend on social media as a tool to keep bread and butter on the table, especially evident after the year that we just had.

This pressure to hop on the bandwagon that is the internet today has only grown since it’s debut, and it’s not stopping anytime soon.

Last it was recorded, about five million people were actively using social media, and that number continues to rise at exponential rates.

DATE	NUMBER OF USERS	% WORLD POPULATION	INFORMATION SOURCE

December, 1995	16 millions	0.4 %	IDC
December, 2000	361 millions	5.8 %	Internet World Stats
December, 2005	1,018 millions	15.7 %	Internet World Stats
Sept, 2010	1,971 millions	28.8 %	Internet World Stats
Dec, 2015	3,366 millions	46.4 %	Internet World Stats
Dec, 2020	5,053 millions	64.2 %	Internet World Stats

But, fret not. As your friends who keep constant watch over the digital market, we’ve compiled a list of tips, tricks, and tools for making social media work for you. Before we go on to overwhelm you with the facts, allow us to first remind you that everyone, every company, every small business that influences us today, had to start from somewhere.

Where to Begin:

Contrary to popular belief, you don’t need to be everywhere at once. Start with where you are and with the audience you have today.

Say you’re on Instagram and it’s where you’ve found the most potential thus far, develop that before you branch out and add another network under your management. Professionals will go ahead and secure usernames and URLs in advance to not have to deal with the hassle of obtaining them later on. It’s also good marketing as it shows consistency across platforms.

Some general rules to keep in mind (maybe your bylaws, too):

Do Not: Treat people as leads.

Do: Yes, you want the close, you want the deliverables, the hard sell, but don’t miss out on the social aspect of social media. People hop online to take a break from their day, to find inspiration in a quote, a meme to share with loved ones.

Think: How are we engaging with our followers? What tone do we have online? Is there a big holiday coming up that we can prepare content for in advance, maybe a “Happy #NationalBringYourCatToWork Day?” tweet for the Twitter feed?

Do Not: Leave leads unattended.

Do: Follow through on the conversations you’re having. Socializing is important, but so is the service you’re providing, and studies show that 71% of users are more likely to buy from a company following a positive online experience. The whole appeal behind social media is the instant gratification that it delivers; you don’t have to wait to hear back from your audience. Set up a poll, they’ll tell you exactly how they feel and how they want it. Study those interactions.

Consumer data adds to any company’s intelligence, especially if they can make sense of it.

Think: Are we user-friendly? What’s our response time online? Where are we getting the most impressions for? Where are we seeing the least amount of engagement? Should we be allocating our resources elsewhere?

Do Not: Post to post.

Do: Create S.M.A.R.T. goals.

Social media can feel like a chore to the best of us, especially when we’re scrambling at the last minute for content or guilt-posting for not being active enough. And the smaller you are, the more hats you might find yourself wearing at work. Sales and general business goals are good to keep, but neglect creating a social media strategy and you’ll feel disconnected, unaligned with your goals.

Posting for the sake of posting is like shooting in the dark, but having a SMART outcome in mind will help keep you on track to achieve your desired goal.

Think: Do we have a digital marketing strategy in place? How much time can we afford to put aside for social media use each day? Is there a minimum and maximum we can set for day-to-day interactions? For example, one might choose to devote 15 minutes of their day to like and respond to 10 comments in total, with 5 re-shares spaced throughout. Is there a system here that I’m missing, that I could maybe automate for ease of use in the future? Would templates come in handy here?

These are all great questions to have answers to, especially as resources tend to trim down the smaller a business goes.

Do Not: Ignore search engine optimization (SEO).

Do: Optimize, optimize, optimize!

When was the last time you clicked on ‘Page 2’ of a Google search? Exactly. The web has a variety of algorithms at work, all unique to the browser or search engine you have running, not to mention that those backend formulas are also constantly undergoing updates.

Think: Are we using the right hashtags? Is our meta data clear and concise? Have we claimed our Google My Business (GMB) listing yet? What’s our page download speed looking like? Can we do better?

Next, as promised, the toolkit!

“A big business starts small.”

-Richard Branson

Since small businesses come in different shapes and sizes, each unique to the solution they’re offering, it’s only fair that we offer a few selections for you to explore in case one or even two out of four of our options don’t fit. Frankly, the internet is full of amazing resources just like these ones, but we hope this serves as a place for you to start…

We’re also on standby if you’d like to chat! Okay, here we go:

For Content Inspiration or Social Media Monitoring:

TweetDeck
Google Alerts
Social Mention

For Managing and Scheduling Posts:

For Graphics:

For Photos:

For Tracking Analytics:

Most of these programs come free or low-of-cost, so they’re perfect for entrepreneurs with a tighter budget, but as your business grows, you might find that these tools no longer deliver due to their limited capabilities. At that point, it might be time to look at marketing ROI instead.

As always, we’ll be here for that conversation. In the meantime, feel free to explore our resource pool here.

Calendar Note Schedule Memo Manage Event Concept

How to Create a Content Calendar

Posted on March 4, 2021 | by devops

Expert Tips For How to Create a Content Calendar

If you’ve been made responsible for your company’s content marketing needs and you’re at square 1, you might feel a bit overwhelmed, especially if you are new to this process. Kicking off the effort that goes into content marketing calendar creation is a strong first step.

In reality, this is a fairly simple process once you understand what it is and why it is needed in your organization’s marketing calendar.

Let’s start with a simple example for creating and planning your calendar. Let’s say you wanted to create a plan around the concept of running, with your ultimate goal of running a marathon.

First, you need to understand what it takes to run a marathon. Exercise, running, nutrition, stretching, equipment, hydration, and other vital steps to attaining your goal. The same logic goes into the development of your content calendar.

So to begin, start with a blank calendar that is saved as a simple spreadsheet. You can use any calendar you are comfortable using but Google Sheets works really well. There is no one right way to develop planning calendars but it helps to use your columns for new topics and the rows to segment out the various instruction that each topic will include for your writer and SEO team. When it comes down to it, use what you know well and what others on your team are comfortable using.

Below you will find an image that includes a column named “Worksheet Item.” These are the inputs that we use in the rows of our content calendar. This drives the growth of each topic, noted in the corresponding columns of the spreadsheet.

Next, you start filling in the calendar with what needs to happen each day, each week, to get you to your goal each month. You’ll likely have more than one topic per day, so allow for that in creating your calendar. At a minimum, your content calendar should be designed to handle at least two topics per week.

Plan the work, work the plan, and results will follow.

In a marketing context, content marketing and calendar creation are one part of the overall marketing plan. It is critical that the person responsible for content marketing and calendar creation fully understands the comprehensive marketing plan. And, the senior marketing team must be fully aware of the topics within the content marketing calendar. It is customary to have them pre-approve each topic before a writer starts the assignment.

To come up with the best topics, the person in charge of calendar creation and content marketing creation must understand the brand or companies positioning strategy, target audience, distribution strategy, pricing strategy, new product launch schedules, promotional calendar, major advertising campaigns, major PR announcements, and anything that has to do with communicating with the target audience.

The content marketing calendar must integrate with the overall marketing calendar, meaning that it works in partnership with your social media calendar and others. The marketing content calendar must be available to the entire marketing team to be seamless and real-time communication.

Building a content calendar has three primary purposes:

Forces planning and strategic thinking on communications before execution
Assigns due dates and responsibilities so that the team is clear as to who is doing what
Provides a transparent calendar for the entire team to stay updated and the ability to make changes in real-time as things change (as they always do)

If you want the best content writing services in Dallas, Agency Partner is built to serve you. It’s our only reason for being.

Agency Partner is here to help your organization manage your communications using the latest and most proven content strategy services.

We manage content strategy for most of our clients. We can do calendar creation and integrate that calendar to plan. Meaning, we can be your partner in creating both the content calendar and the content to match up with your overall marketing planning calendar.

At Agency Partner, here’s how we can best serve clients. And, we have over 1200 examples of how we have done this.

Here’s our approach:

Meet with the marketing team, including the most senior members.
Gain an understanding of the long-term and short-term marketing strategies and issues.
Develop a calendar to plan the needed content to support the marketing strategies.
Create content for your website, social media, blogs, SEO, and keywords to help your brand stand out from the competition. You will have the ability to review and approve all of this before it’s put into action.
Ensure that all of these strategies meet the best content marketing strategies as the channels frequently change their rules and algorithms.
Weekly quick check meetings with the digital marketing team and monthly team meetings with the entire marketing team to evaluate each content’s response and progress.
Provide quantitative reports at whatever interval the organization needs for senior management to report to the board, stakeholders, and the organization.

Agency Partner lives in the digital world. It changes by the minute. We are partners with Google, Amazon, Facebook, Twitter, Instagram, and Reddit. We get information to which your organization might not have access.

Using our proven content strategy services, Agency Partner can help any organization, large or small, improve the effectiveness of their communications with their various audiences: consumers, customers, distributors, investors, media influencers, and web-based ranking services.

If you have any questions about content marketing and want to learn more about our best content marketing services, please contact Agency Partner.

We’d love to help you achieve your goals.

Not big on reading? That’s okay. Watch “How to Create a Content Calendar” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

ECommerce Marketing in 2020

Posted on October 1, 2020 | by devops

Expert Tips For How to Improve ECommerce Marketing in 2020

It’s 2020, and the future is here (as well as Coronavirus). While you may have created your Ecommerce website by yourself with Shopify or another out-of-the-box web design tool, you simply can’t go without an Ecommerce marketing agency in our ever-changing online environment. Marketing is part art, part science, and when it comes to marketing your Ecommerce site, it requires a lot of technical knowledge about search engines.

Marketing in 2020 also requires you to be especially aware of the unique opportunities created for online retailers in the wake of the Coronavirus pandemic.

As an Ecommerce marketing agency and Ecommerce marketing experts, we’ve put together this blog post to share our best tips for marketing your website.

Always Run PPC Ads

PPC ads (pay-per-click ads) are a great way to drive traffic to your online retail website. While the most common PPC ads are on Google and YouTube, you can also run campaigns on Bing or on social media platforms like Facebook and Instagram and even on mobile devices.

In general, here are a few different types of PPC ads that you can choose from:

Paid search ads, which is when you bid on keywords. When someone searches those keywords and you win a bid, your ad is displayed on the search results page.
Display ads, which are shown on websites related to the keywords you have bid on, or are part of a remarketing campaign.
Product Listing ads, such as Google Shopping ads or Bing Shopping ads, which are perfect for eCommerce sites like yours.

Choosing all the settings for these ads, however, is an extremely technical task. In fact, there are people who spend their entire careers focused on search engine marketing! Trust us, you want to be working with an ecommerce marketing agency like ours for all your PPC ads to achieve the best ROI.

Your Website Must Be Search Engine Optimized (SEO) or It Won’t Be Discovered

In addition to paid traffic, you want your website to be found organically. But your site will never rank on Google if you aren’t deploying the most current SEO trends.

SEO is an entire sector of marketing that is entirely focused on getting web pages to rank highly on search engines like Google. Current things that help web pages rank include:

Using quality keywords throughout your webpage copy.
Optimizing web elements like title tags, image descriptions, and meta tags.
Creating a content marketing campaign that incorporates popular search terms related to your brand or product, such as a blog campaign.

Whether you need our help with web copy, content marketing, or something else, our Ecommerce marketing agency can fulfill all your SEO needs.

Make Sure You Have Social Proof Including Positive Reviews

It used to be that if you wanted to find a new product or service, you’d ask your friends and family. In 2020, that’s all changed.

New research shows that in 2020, 84% of people trust online reviews from complete strangers just as much as they trust the recommendations of their actual friends and family whom they know in real life. This news is great if you’ve got a 5-star rating on your Google My Business page. This is not-so-great news if your Google My Business is only filled with complaints, or perhaps even worse, has no feedback at all.

In E-commerce marketing, reviews fall under the umbrella of social proof. Social proof encompasses a wide variety of feedback from real users of your products or services that other online retail shoppers use to make a purchasing decision.

The type of social proof that your customers may consider include:

Reviews and ratings posted on your website, social media sites, and your Google My Business page.
Professional organizations that your business is a member of that you display on your website.
Awards you’ve won and mention on your website
Big press hits in major publications and websites that you showcase on your website, such as “As Seen in INC.”
Recommendations from social media Influencers who are relevant to your brand.

As an Ecommerce marketing agency, we can help you put together a plan to gather more social proof. Our work together may include:

Creating an incentive program for customers to leave an honest review of your product or service, and automating the request of these reviews.
Submitting your company, products, and services for industry-recognized or consumer awards.
Running a public relations campaign to increase media coverage of your Ecommerce website.
Working with social media Influencers, such as on Instagram, to give your brand a lift.

Ecommerce Marketing in the Age of Coronavirus

With more people working from home and taking breaks to surf the Internet, or helping their kids do school virtually, there’s never been a better time than now to be running Ecommerce marketing campaigns.

Internet traffic is up in 2020, which means that despite the challenges the economy has undergone this year, the Internet is still ripe with people who may be casually browsing online, but whom you can also quickly convert into customers when you present them with compelling content, messages, and social proof.

As an Ecommerce marketing agency, we’ve been diligently studying pandemic Ecommerce marketing. We know insider tips and tricks to help convert casual browsers who may be taking a break in between Zoom calls into paying customers.

Trust us, you don’t want to let 2020’s unique Ecommerce marketing opportunities pass you by.

Call Our Ecommerce Marketing Experts for Help with Your Campaigns

If you’re not yet working with an Ecommerce marketing agency, you need to be. 2020 is the most technically advanced year we’ve ever experienced, as well as a high Internet traffic year due to COVID-19 shutdowns. You don’t want to trust your Ecommerce marketing efforts to just anyone, and you definitely don’t want to go it alone without the help of Ecommerce marketing experts like us.

To start and implement an Ecommerce marketing strategy, call our agency to begin a discussion on your website’s unique needs. We can be reached at (214) 295-5845.

Not big on reading? That’s okay. Watch “ECommerce Marketing in 2020” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

The Basics of B2B Marketing

Posted on January 2, 2020 | by devops

Tips From Professional Digital Marketers

Marketing is a universal term. However, it means different things to various types of businesses. Particularly, there are two main types of marketing that relate to specific audiences – B2B and B2C marketing.

In this article, we’ll break down the significant difference in both terms and explain the basics of B2B marketing in particular.

What is B2B Marketing?

Business to business (B2B) marketing is the practice of promoting and selling products to companies. Popular companies that have B2B target audiences is HubSpot, Microsoft, and Adobe.

B2B products or services are typically aimed at helping businesses increase their profits or make operations happen smoother. Popular B2B marketing methods include content marketing, Social Media Lead Generation, and event marketing.

There are distinct differences between B2B and B2C marketing that will be explained in the following section.

What is the Difference Between B2B and B2C Marketing?

Business to consumer (B2C) Marketing is the practice of promoting and selling products and services directly to individuals. Local businesses and restaurants typically have B2C target audiences.

The main difference between B2C and B2B Marketing is the difficulty of sale. It’s much easier to sell anything to an individual consumer. This is because B2B customers must go through a chain of command before they receive the authorization to make a purchase.

For example, a vendor selling a marketing product to Apple won’t likely be in contact with Tim Cook, the CEO of the company. Instead, they’ll be in contact with the marketing manager who must do his or her’s due diligence of researching the product, gaining approval from his or her’s supervisors, etc.

Additionally, B2B companies must use precise methods to reach out to businesses instead of individual consumers.

Unlike B2C consumers, B2B consumers only buy what they need and not what they want.

Therefore, it can be fairly difficult to convince a business to invest their resources in a product or service, while encouraging people to buy a product or service can be simpler depending on their motivation.

Having a great reputation is essential for practicing B2B Marketing as businesses are very careful with who they work with. People, on the other hand, are more willing to work with unknown companies.

What’s the Difference Between B2B Sales and Marketing?

B2B sales and marketing may be interchangeable terms, but the end goal of each term is significantly different. In business, marketing entails generating interest in a product or service.

Sales involve the journey of getting a prospect to make a purchase. Once you have received a lead through your B2B marketing efforts, you’ll need to guide them down your sales funnel.

The most standard sales funnel B2B companies use is the Buyer’s Journey. This roadmap features each stage of consumerism, from the moment of awareness to the final point of sale.

B2B sales and marketing are intertwined. Though, these terms have different meanings. As a result, your sales and marketing teams work together to capture and refine leads to boost your revenue.

If you need help in configuring your own B2B marketing strategy, contact Agency Partner Interactive today to learn how we can help you!

Not big on reading? That’s okay. Watch “The Basics of B2B Marketing?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

3 Tactics To Gain More B2B Leads

Posted on October 17, 2019 | by devops

Increase Your B2B Leads With 3 Simple Tactics

Tips From Digital Marketing Experts

Looking for the key to capturing high-quality B2B leads? This article aims to unlock the secret by offering simple tactics to increase relevant leads with a high conversion rate. From an old classic like email marketing to new trends in content marketing and social media, we’ll show you three top tips to capture leads in 2019.

Use Content Marketing to Reach B2B Leads

Are you one of the 91% of companies using Content Marketing for B2B Leads? If not, it’s time to create a content marketing strategy. As a whole, it costs 62% less than traditional marketing and yields approximately three times as many leads. In this age of authenticity, 70% of consumers would rather learn about a company through content than through an advertisement.

Create content that is well-written, relevant, and valuable. Be sure to optimize the custom content with SEO (Search Engine Optimization) keywords to increase your chances of being found on search engines. Offer solutions for readers at the exact time they’ve searched for it, positioning your company as an expert in your field. This high level of trust means that readers will consider hiring your company instead of your competitors. Incorporate a lead magnet into your content to capture an email address and add the lead to your sales funnel.

Email Marketing

In 2018, the number of Email Addresses Worldwide reached 3.8 million. That number is only expected to grow in the coming years. With an average return on investment (ROI) of $38 for Every $1 Spent, this is excellent news for marketers.

To capture email addresses, offer a free resource in exchange for your prospective customer’s email address. Then, utilize automation functionality to nurture leads, and position your company as the answer to their problems. Set up highly customized funnels and track results to increase your conversion rate.

Social Media: LinkedIn Leads and More

For companies focused on B2B leads, LinkedIn is a veritable gold mine of potential clients. In fact, 80% of B2B leads, and 46% of social media traffic to B2B Websites comes from LinkedIn. The potential to gather LinkedIn leads is so high that this is a social media platform you can’t afford to ignore.

Join active groups in your niche on LinkedIn and get involved. However, forewarning, don’t break the cardinal sin of LinkedIn by flooding groups with unsolicited link-drops. Wait for the appropriate time and place to introduce your business as a solution once you’re respected as a helpful voice in the group.

LinkedIn also offers advertising solutions with robust targeting to reach high-quality leads. If your research shows that your target businesses are on other social media platforms– Facebook, Twitter, Pinterest, and Instagram also offer advertising options.

In the US, 80% of Internet Users Interact with Social Media and blogs. With social and content marketing strategies in place, you’ll be one step closer to increasing your customer base. If you want to improve and gain more B2B Leads Strategy, Agency Partner can help. Let us create Email Marketing Campaigns with highly clickable subjects, corresponding landing pages, and video that’s sure to create high engagement. Get discovered on Google with our Search Engine Optimization that drives revenue. Want some help on the social side? We offer Social Media Marketing Services to increase Facebook, Twitter, and LinkedIn leads through creative campaigns. Get in touch and let’s talk leads!

Not big on reading? That’s okay. Watch “3 Tactics To Gain more B2B Leads” instead.