Tag: Content Strategy Services Dallas

organic-click-through-rate

How To Improve Your Content’s Organic Click Through Rate

Posted on | by devops

Click-through rate (CTR) is a key metric for web content, particularly for internet marketing campaigns. Click-through rate helps you measure the effectiveness of your content, so you can make adjustments to improve it. This article will explain what a click-through rate is and how you can optimize your site’s CTR to rank higher on search engine results pages (SERPs). 

What Is a Click Through Rate? 

Click Through Rate (CTR) is the percentage of people who click a link. It’s a metric that indicates user engagement and how well your content is performing. 

How To Improve Click Through Rate 

To improve your organic click-through rate, you need to optimize the headlines, meta descriptions, and content of each webpage that you want to rank for. 

The headlines are what people see first when they search for something. Make sure it’s compelling enough to make them click through to your page. Meta descriptions are the short snippets of text that appear under each search result listing in Google and Bing SERPs. Optimize these as well so that they describe what can be found on your website without being too long-winded or spammy. They should also be relevant and include keywords related to your business or product/service offerings. 

Optimize Headlines 

Your headline will entice the reader to click on the link by making them curious or answering their questions before they even ask them. If you don’t have a good headline with keywords implemented, your content will be easy to miss and may get lost in the sea of internet information. 

Here are some best practices: 

  • Use a descriptive headline – A descriptive headline has keywords that tell people what they can expect to read in your article. It should be something that would catch their eye and make them want to click on it.
  • Be unique – Make sure you stand out from other headlines by using something different than everyone else is doing right now (this could include using puns or humor). You can also try changing the order of words in standard phrases like “how to” or “the best way” so that it still makes sense but doesn’t look like every other title out there. 

Meta Descriptions 

Meta descriptions are the snippet of text that appears below the title on a search result, and they’re the first thing users see when they land on your page. This is your chance to entice them with a short, engaging description that will compel them to click through to read more. 

It makes sense that SEO experts want you to include keywords in meta descriptions because it will help get your content ranked higher in SERPs. However, while keyword optimization is important for SEO purposes, it can be difficult if you focus too much on them and end up writing something overly promotional or generic instead of concise and informative—which is what Google wants from meta descriptions anyway! 

Content To Spark Interest   

This is the key to creating content that will get you more organic clicks. If your audience isn’t interested in what you’re writing, they won’t share it with their friends, who won’t be inclined to click on it. You must consider what will spark the interest of your target audience and what format that information should take for maximum impact. The following are some basic guidelines for creating engaging and effective content: 

  • Relevancy: Your content must be relevant to your target audience. Relevance is one of Google’s ranking factors, so if someone visits your site or clicks on your blog post and finds the information misleading or off-topic, it will hurt how your audience perceives you, and your rankings will suffer.
  • Approachability: Ensure your content is easy to understand for anyone looking for information. A well-written article should be easy enough so anyone can understand its main points without needing any prior knowledge about them beforehand. Don’t make people work too hard when reading your articles! If your point doesn’t come across clearly or if you’re using too many complex terms, your readers may not engage and convert.

User Input Optimization 

After all the hard work you put into writing the content, it would be a shame if no one clicked on it. Your goal is to get your visitors interacting with your content as much as possible, and one of the best ways to do this is by including user input optimization. 

User input optimization includes features like: 

  • Comment Form: Give visitors a way to interact with your content by asking them questions or encouraging them to share their opinions or experiences in the comments section. This will encourage more visitors to engage with your site and click through on links contained in the comment box.
  • Contact Form: If people don’t feel comfortable leaving comments online, they may be more inclined to contact you directly by filling out a form. Your form can ask for just an email for newsletter subscriptions or something more in-depth like your client’s pain points, address, mailing info, etc.

Conclusion 

Your content’s click-through rate is essential for ranking higher on SERPs. As you can see, there are many ways to improve your CTR, and it’s not just about using keywords. Ensure your users have a positive experience with your content so that they stay longer on your site and engage with you.  

Agency Partner Interactive 

Digital marketing is all about constantly optimizing, staying agile, and improving. Our transparent communication process keeps you in the loop every step of the way as we help you create engaging content, optimize your website, and sustain your digital presence. Get a proposal from Texas’ top digital marketing agency! 

content-marketing

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

Posted on | by Agency Partner
Expert Tips For 7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts

As a part of digital marketing, content is an indispensable tool that can drive engagement, help to convert leads and make your company more visible to a wider range of people. Good content is considered an increasingly valuable asset by digital marketing experts and companies alike, with over 90% of companies surveyed recognizing it as essential.

Of course, with its importance comes one of the potential drawbacks – if we all know the importance of content marketing strategies, it’s harder to gain an advantage. So what can we do to ensure a better shot at a wider market?

Below, we will analyze seven separate content marketing approaches that digital marketing experts practice and explain how they could work for you. These are the tips that the best digital marketing services in Dallas and beyond are adopting for their own clients, and they can be effective for you, too.

Build a collective of contributors

If you have the one perfect content creator on staff, you can be sure of attracting customers who like the kind of content they create – but that doesn’t do a lot to diversify or grow your pool of leads. It simply delivers the same people each time.

That’s good for customer loyalty, but you need more than that. A wider range of content creators from different parts of your business means more diverse subject matter, a shake-up of writing styles, and the chance to do different things.

You can invite guest writers who are experts in different aspects of your business, customers who have been really pleased by your service, and more creators besides – if they have something relevant to say about your industry, the more, the merrier.

Build a content calendar

It’s useful to have a pattern to when content goes up, what type of content you publish, when, and more besides. For instance, you should have a deadline for submissions that allows time for proofing, editing, and integration before a post goes live.

You can give over different days of the week to different aspects of your business – posts about HR issues can go live on Wednesdays, while Friday can be for content about procurement. Repeat visitors will come back more often if they know when to come back – and they’ll start to gain an interest in aspects beyond their own areas of focus before long.

Look for digestible content.

The experts on the best content strategy in Dallas and elsewhere know that a diverse collection of content is the way to go. Sometimes, people will want to read deep dives on specific topics, while other times, they will want something a bit more punchy.

You can repost (with permission) other people’s content, potentially adding your own introduction to highlight the relevance of what those other people have to say. Instead of posting the entirety of their content, you can include the sections that mesh especially well with what you want to say – and then drop a link to their blog to advise readers on where they can hear more.

Give people what they want.

It sounds simple, but it does need some fleshing out as a point, this one. There are many ways to find out what people want to read on your blog, and you should use all of those ways. Look at your own analytics, and see the search terms people have used to find your site. Look at keyword analysis tools, and see what’s popular as a search term in your niche.

With media monitoring tools, you can see what’s a hot topic in your sector right now. And then there are always follow-up posts. If one piece has done very well on your blog before, revisit it and address any potential changes in the topic, answer readers’ questions and develop the theme in a way that drives engagement and leads.

Boost your signal

Once you’ve created and published content, the next thing to promote it for all it’s worth. Tweet about it early in the day – and flag it on Instagram, Facebook, and any other social network you’re on – and then send another tweet related to it in the evening with an “ICYMI” (In Case You Missed It).

Various plugins will automatically Tweet any article you post. However, you may prefer to manually promote new posts on social media as this will allow you to add hashtags, emoji, and anything else that makes your content pop.

Also, if recent events have made any of your content more relevant, call back to it on your social channels – people who are following the trend with interest may become followers of your account.

Spread the word

If your content is good enough, then it may well grace the pages of other outlets beyond your own blog, which is something to embrace. Yes, exclusivity is nice as a way of controlling the way your content is displayed and read.

However, the more people that read it, the better. Suppose it is seen on industry blogs, private forums, and local papers much better. The one thing you must insist on is that your name and business are heavily attached to it when it is published elsewhere. You wrote it, you worked on it, and you should benefit from it in terms of your profile.

Don’t write for you

If you’re a writer, then there are probably times that you piece together bits of content in your head, constructing the guts of a post that sounds snappy and interesting to you. Don’t mistake trying to turn this into a post on your blog because a good post won’t start with a snappy line of content – it starts with an idea.

By all means, if you have a decent turn of phrase in mind, it sums up a moment, or it includes a joke or two that will be well-received by more people than just you, then you can include those throwaway lines. Just don’t build your content around things that have amused you – leave that to Sunday broadsheet columnists. It doesn’t work in digital marketing.