Tag: content strategy

content-audit

How to Run a Content Audit

Posted on | by devops

A content audit is a comprehensive review and analysis of all websites content to identify areas for improvement, enhance quality and relevance, and meet business objectives. By conducting a content audit, you can identify which areas require updates and adjustments to optimize your website. 

A content audit ensures that the content meets the needs of its targeted audience and is aligned with business goals. If you’re looking for effective content audit tips and how to run a proper content audit, let’s dive in! 

Easy Steps to Audit Your Website’s Content 

Auditing your entire content library is extensive, but we’ve broken down the steps to help you get started. To learn more about how your content is performing relative to your competitors, and how to achieve your business goals quicker, get in touch with an Agency Partner Interactive content marketing expert today! 

Identify your goals 

Before you start the content audit, you’ll need to define what you hope to achieve. Based on your objectives, you can determine what to look for and how to prioritize your findings. Here are some common goals to set for the basis of your content audit:  

Collect data 

Collect data on all the posts and pages on your website. Compile all the URLs of your website’s posts and pages. You can use tools like SEMrush, Google Analytics, or Ahrefs to gather information about pageviews, time on page, bounce rate, and other metrics. You can also manually review each page and make notes about its content and performance. 

Analyze your findings 

Once you have collected all the data, you can start analyzing your findings. Look for patterns or trends that can help you identify content that is performing well and content that needs improvement. You can use filters and sorting functions in your sheet to make it easier to analyze high volumes of raw data. 

Monitor progress 

After you have made changes to your content, monitor your progress over time. Keep track of key metrics like engagement, page views, and conversions to see if your changes are positively impacting those results. If they aren’t you can make necessary adjustments to ensure your efforts pay off. 

A content audit involves identifying your goals, collecting data, creating a spreadsheet, analyzing your findings, monitoring progress, and taking action. By conducting content audits regularly, you can improve your website’s performance and ensure that your content strategy is aligned with your business goals. 

Why Content Audits Are Important for Your Website 

A content audit is essential for any growth-focused business or organization looking to optimize its content marketing strategy. Here are some ways a content audit benefits your business: 

Identify gaps in content 

A content audit helps in analyzing your content marketing strategy’s effectiveness. You can identify where you need to create more content and if you can repurpose existing content to better serve your target audience. 

Running a content gap analysis helps you identify what’s missing from your existing website. Based on these findings, you can brainstorm topics and create new content that’s relevant for your target audience and aligns with the stages of their buyer’s journey. 

Improve search engine optimization  

An SEO content audit can help you improve your search engine visibility by identifying content that needs updating, editing, or removing. By enhancing the quality of your content, you can boost your search engine rankings, engage with more audiences, and achieve a steady stream of organic traffic to your website over time. 

Simplify content creation  

A content audit helps you identify the types of content that are most effective for your audience. By analyzing which pages perform well based on bounce rate, time on page, and more, you can focus on creating more of the content that works and eliminate what doesn’t. This can save you time and make better use of the resources involved in your content creation process. 

Optimize user experience  

A content audit helps you ensure your content meets your audience’s needs. By identifying obsolete, confusing, or irrelevant content, you can remove it and improve the overall user experience on your website. Similarly, a content gap analysis can improve user experience by offering insight into your audience’s questions and concerns and allow you to provide relevant, helpful solutions. 

Measure content performance 

A content audit helps you measure the performance of your content over time. You can identify trends and make data-driven decisions about your content strategy by tracking metrics such as social shares, engagement, and conversions. 

An overall content audit is important because it helps you with a content gap analysis in your content strategy, streamlines content creation, improves your SEO, optimizes user experience, and measures content performance. By conducting regular content audits, you can ensure that your content marketing strategy is aligned with your business and meets your target audience’s needs. 

SEO Content Audit: Final Thoughts 

A content audit is essential for any business or website to achieve long-term goals or enhance online visibility. A content audit is not a one-time task, and this process should be done regularly to ensure your content remains relevant and effective. Conducting a proper content audit and making changes based on your findings can improve your website quality, increase traffic, and ultimately help you achieve scalable growth.  

Boost Your Online Presence with Agency Partner Interactive 

At Agency Partner Interactive, we know having a dynamic online presence is the key to success in today’s digital landscape. We offer effective content marketing services to help businesses like yours attract, engage, and retain customers through strategically creating and publishing valuable content relevant to your audience.  

Our content marketing and SEO teams will work with you to develop a customized digital marketing strategy that fits your unique needs and goals. If you need help auditing your existing content, our team will meticulously analyze your website to identify areas of improvement and opportunities for growth. We’ll help you develop a compelling strategy to increase engagement, drive traffic, and boost conversions. 

Agency Partner Interactive is a full-service internet agency that offers a wide range of solutions to help businesses thrive. We leverage the unique skillset of our professional teams to provide award-winning web development, content strategy, social media marketing, paid advertising, and more. Ready to get started? Schedule your free consultation today! 

seo-content-guide

Content Guide: How to Revamp Your SEO Content

Posted on | by devops

SEO content writing is one of the most important aspects of a brand’s digital marketing strategy. By creating high-quality, keyword-rich content, you can improve your website’s visibility, increase organic traffic, and better engage with your audience. In this blog post, we will explain what SEO content writing is, why it’s important, and offer tips on refreshing existing content. We’ll also go through the process of creating SEO-friendly content to help you achieve your 2023 digital marketing goals!

What is SEO Content?

Writing SEO-optimized content involves creating and publishing content with the purpose of ranking on the first page of search engine results pages (SERPs), like Google. While there isn’t one correct way to write content that will guarantee first-page rankings, writing with SEO best practices in mind gives Google better insight into the subject and quality of your pages to determine whether they’re relevant to users. The more relevant and useful your content is, the higher the chance to rank.

Content is also subjective, with some users finding it more helpful or relevant than others. However, there are a few strategies and best practices that can help you develop an effective content marketing strategy for your brand that consistently brings in organic traffic and ranks well.

Content Tips for SEO Writing

Before we dive in, it’s important to remember that getting traffic from search engines shouldn’t be your only goal when producing content. To meet search engine requirements that will reward you with higher rankings over time and appeal to potential customers and returning users, you must deliver value above search engine optimization. Producing content without relevancy, intent, and usefulness doesn’t offer value to the people reading it, and it’ll likely result in low rankings and higher bounce rates.

To increase your chances of ranking higher on search engines, your content should:

Match user search intent

Search intent is the user’s purpose when they search for something

Someone who types in “best keyboards for gaming” wants to learn more about the different types of keyboards on the market and their qualities. Google understands this and shows the user blogs or articles about gaming keyboards. The four main types of search intent include

  • Informational: search for information on a particular topic (what’s the best keyboard?)
  • Navigational: search for a specific website (Apple website)
  • Transactional: search for specific products or brands (buy Apple keyboard)
  • Commercial: research various product or service options (best keyboards 2023)

Based on your user’s search intent, you can create content using keywords that match or provide the information they’re looking for.

Search engines crawl webpages to identify the page’s purpose, then choose the most relevant pages to display on the user’s SERP, so understanding and nailing the intent is crucial.

Keyword research & SEO optimization

Search engines use keywords to understand your content, so optimizing your pages for search engines means incorporating relevant keywords. While keywords are one of the most important aspects of SEO content, keyword stuffing often results in spammy content that hurts your chances of ranking.

A best practice is to choose a primary keyword that best describes the topic you’re covering. Then, choose secondary keywords that relate to subtopics within the main page and support your primary keyword. It’s also a good idea to target long-tail keywords which are more specific and have a lower search volume but a higher conversion rate.

Knowing how and where to implement keywords in your content is imperative to achieve max searchability and make content readable for humans rather than search crawlers.

Format your content for readability

Headers are an excellent way to grab attention and can help improve your content’s readability. Google uses headers to understand what your pages cover to surface it for the correct keywords. Neatly formatted webpages also allow readers to quickly and easily find the information they need without reading the entire page, improving user experience.

Use a visual hierarchy that captures what each section and subsection will be about, with H1 as the main topic, H2’s for each supporting topic, and H3’s to support subtopics.

Content Writing Ideas

Many tools can help you develop useful, relevant topic ideas catered to your audience, like SEMrush, FATJOE, and AnswerThePublic. Depending on your brand, your target market, and your purpose or call to action (CTA), you can cover the subjects that matter to your audience and anticipate their problems to create content that provides solutions.

How to Update Old Content for SEO

Another content strategy that will help improve rankings and traffic without constantly producing more new content is updating your existing pages for SEO.

Google rewards fresh content, and recently published content generally ranks higher, especially for topics that frequently change.

A few tips for revamping old content include:

Answer frequently asked questions

Update an old blog post by adding sections that answer common user questions. If these questions are relevant to your topic, consider incorporating them in new sections to better match queries with your updated content. You can use Google’s “People Often Ask” feature or type your keyword in Quora and other search consoles to find queries with high-average positions.

Revise keywords

Conduct a keyword audit and add new relevant keywords that may be weak or missing from the original content. It’s also a great idea to target keywords with low search volumes because they’ll give you a better chance to rank than high-volume keywords.

Remove broken links

Check to see if the external links on your content are still functioning. Broken links and images reduce user experience and lower site quality for search engines.

Add videos or visual elements

Adding videos and images relevant to your topic can be a great way to increase the amount of time users spend on your page. Short-form videos are also a great way to explain information in a short, easy-to-absorb format for users who prefer to avoid reading.

Add internal links to recently posted or relevant content

After refreshing your content, it’s crucial to promote your updated blog through social media, email campaigns, and industry sources. Adding internal links to product pages or other related pieces can invite users to explore more of your website, increasing your chances of conversion.

Understand when and why content should be updated

While refreshing outdated content is an effective and relatively quick process, you should consider when it’s appropriate to revise content and for what purpose. Taking a look at your content each quarter is a good practice, but it depends on the topics you’ve covered and whether there would be enough substantial value in updating.

How to Develop an Effective Content Marketing Strategy 2023

Creating quality content with SEO best practices in mind can help you achieve steady traffic from search engines, provide helpful information to your users, and attract new audiences who find answers to their questions in your content.

The key to an effective content marketing strategy is to stay consistent. Adopting a systematic approach to creating and publishing content with SEO tactics and relevance will help you achieve reliable and consistent results.

  • Define your goals – this will help you determine what type of content you should focus on
  • Understand your audience – analytics tools and surveys can help you narrow down your user demographic, but it’s essential to understand the behavior and concerns of your target audience.
  • Create and stick to a content publishing calendar – your goals and audience will help you determine a schedule for when and how often you should publish content. Consistency is exceptionally significant for blogs!
  • Track performance and analysis – regularly assessing your website and conducting content and SEO audits can help you determine what’s working and what isn’t so you can measure your successes and repeat them.

Why Agency Partner Interactive?

Whether you’re just starting to explore the world of SEO content or have been publishing steadily for years, it’s important to stay up to date on Google’s algorithm changes, keyword trends, and new strategies.

As a full-service digital marketing agency, our content marketing and SEO experts work together to create and publish high-quality, SEO optimized content for our clients spanning multiple industries. We blend our creative and data-driven expertise to help get you on page one of Google’s SERPs and boost traffic while growing your brand awareness goes through the roof. Ready to get started? Get in touch with us today for a free personalized proposal!

Content-strategy

How to Create a Content Strategy That Works: A Step-by-Step Guide

Posted on | by devops
Expert Tips For How to Create a Content Strategy That Works: A Step-by-Step Guide

In case somehow you haven’t heard: Content is king, and there are no signs of that changing. Creating an effective strategy for your content, however, can be tricky without some key marketing principles in mind – and it’s easy to make mistakes that can hurt your brand and your sales. We here at Agency Partner will walk you through the steps for creating an effective content strategy so you can reach your target audience and grow your business.

So, What Exactly Is a Content Strategy

Content strategy is all about thoughtfully planning, creating, and delivering content with a cohesive, overall marketing goal in mind. Depending on what’s relevant to your business, content can refer to blogs, email newsletters, white papers, social media postings, and beyond.

You’ll want to build a framework outlining your plan and the elements needed to create the content. Keep track of things like the characteristics of your defined target audience, your relevant researched SEO keywords, deadlines for creation and publishing, and the intended platforms for the content.

This content strategy is not just about churning out whatever so your business at least looks like it’s still alive – it’s got to be of a quality that engages that audience in a way that drives your business towards that overarching goal.

How to Create a Content Strategy Framework

  • Specify Your Goal

It’s hard to make a plan without a destination in mind. What is it you want to achieve with your content marketing? What is the purpose of the content you’ll be creating?

  • Define Your Target Audience

Who will you be speaking to and trying to reach with your business strategy content? This will guide how you decide what all is relevant and likely to be most effective, from the content platforms you choose to the tone of your brand’s voice.

If you know your audience is mainly men over 45, you can reasonably figure that prioritizing publishing short-form videos on TikTok or linking blog posts to Pinterest won’t be a good use of effort. Clearly define your audience and focus on where they are.

Note: Don’t miss revisiting this step every time you create a new content strategy – your audience may have changed!

  • Perform An Audit of Past to Current Content

This goes for both your own (if you already have current content) and that of your competitors. Look at what content is performing well and not so well and use that information to help decide what you should be putting your efforts into going forward.

A content audit is simply a smart idea to run on a consistent basis to check if your strategies are working or need some adjusting. The frequency will depend on how tightly your campaigns need to be monitored.

  • Choose a Content Management System

It’s almost too easy to get disorganized with content. Do some research and find a content management system that will help you with creating, publishing, and ideally even performance tracking. 

While there are some free options, the most comprehensive systems will likely need consideration of a budget. Just make sure the setup of the particular system you choose works best for your team’s workflow.

  • Decide What Types of Content to Create

Think back to your defined target audience. Where do they spend their time online? What content types are they most interested in? What do you want the audience to do once they’ve seen or read or heard your content? 

  • Think Up Content Ideas and Research SEO Keywords

Here comes arguably the hardest part – what to post?! Get very friendly with Google search suggestions, take a look at your competitors, check out social media comments, or click around sites like Quora to spark some ideas. 

Once you’ve got some relevant topics, consider SEO for the digital content and research which keywords you want to be targeting within the content. Sites like Moz and SEMrush are the classics for SEO research, and that’s because they work and are surprisingly user-friendly, even for those still learning how SEO works.

  • Develop a Content Calendar

Whether it’s through a content management system or just an Excel spreadsheet, plan out what you intend to post and when. This will help you stay organized, make sure you’re staying mindful of supporting that overall goal across multiple platforms, and avoid making mistakes in a last-minute rush. 

It’ll also help in establishing trust with your audience as they see you being consistent with your content and publishing. Reliability goes a long way in building customer relationships.

  • Publish and Manage Your Content

With that content calendar in place, you’ve by now done all your necessary researching and brainstorming and planning to finally put into motion your no doubt brilliantly savvy content strategy – You’re a marketing pro now! 

A content strategy is an important part of any digital marketing plan. It helps you define your goals and set priorities, which can be difficult when there are so many options available. The framework we’ve provided will help get you started creating a content strategy that works for your business. If you need help putting this into action or want to brainstorm some ideas, contact our Digital Marketing team at Agency Partner. Let’s drive your results together!