Expert Tips For Why Isn’t My Website Converting?
If you’ve ever been on a date or had a job interview you know the importance of making a good first impression. Think about it, before you left your house for that date or interview you made sure every little detail was in order.
Let’s apply that same logic to your business and more specifically your business’s website. In this post, we’ll cover five reasons why your website isn’t converting.
But before we do. Let’s start with the basics.
What are the conversions?
Simply put a conversion is getting visitors of your website to follow through on the desired, and marketed action you would like them to take. For example, a conversion can be visitors responding to your website’s call to action.
In any case, your success is heavily dependent on the quality of your marketing and how well you appeal to each particular visitor.
Why are conversions important?
Conversions are important because they allow you to gauge the success of your marketing strategy or lack thereof. If your conversion rate is on an uptick that’s a good indicator that you know your audience, your marketing is well targeted, and you’ve identified your difference – what sets you apart from your competitors.
On the other hand, if your website isn’t doing so well in the conversions department that’s a good indicator that your marketing strategy may be ineffective and might need to be reevaluated.
None that we’ve covered the basics of conversions and why they’re important, let’s talk about reasons why your website isn’t converting.
Your website is new.
If your website is fairly new, don’t be alarmed if you don’t have a lot of visitors. It can take time to rank high in search engines and drive traffic to your site. If your website has been around for a while and you’re disappointed in the number of people visiting, try these tips to boost traffic and improve online visibility.
- Increase your social media presence by posting on social media platforms at regular intervals, building followers, and engaging with your audience.
- Make sure your website is optimized for search engines. A properly optimized site makes a huge difference in search rankings and visibility.
No clear call to action.
Evaluate your site from a visitor’s point of view. What is the desired action you want prospective clients to take? Is the message delivered clearly in your marketing? is there a clearly defined place for visitors to convert?
For example, if my site sells medical equipment and is trying to entice healthcare workers, practitioners, and other people involved in the industry to sign up for my mailing list, I need to give them a clear and easy place to do so. Maybe a pop-up ad.
You are not targeting the right people.
Okay, you’ve optimized your website for search engines. But be sure your keywords accurately represent your brand’s products and services. Make sure your keywords are also in line with how your target audience searches because it’s very possible you’re attracting the wrong people.
You are not speaking to your audience.
It’s crucially important to know who your audience is, and their wants and needs, in order to craft an effectively engaging website. If you fail to use a voice, tone, and keywords that strongly resonate with your target audience, it is unlikely that visitors will convert.
To gain a better understanding of your audience, consider their lives outside of this one engagement or transaction. This method of thinking could help to create engaging copy that speaks to your users more successfully.
You are providing a poor mobile experience.
If your website is not optimized for a fast and responsive mobile experience, you are behind the times.
According to Statista.com mobile devices account for approximately half of the web traffic worldwide. Mobile devices, excluding tablets, generated 50.81% of global website traffic in the third quarter of 2020.
Get a better website now!
If you’re tired of the frustration, and anxiety that comes with a website that doesn’t convert, we’ve got you covered. Agency Partner is a full-service digital marketing agency that specializes in creating and maintaining websites that drive conversions.
Not only do we offer web design services, but we can also help your existing website soar with more conversions through SEO campaigns, content marketing campaigns, and so much more.
As we talked about at the beginning of this article, first impressions are crucial.
Let the professionals at Agency Partner help you make a memorable one with the perfect website and marketing campaign for your business.
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