10 Proven Ways To Market Your Website

Expert Tips For Market Your Website

In today’s digital age, almost anyone can create a good website. That’s the easy part; the challenge comes in after the design is done, and you need to make the website work for you. This article will discuss 10 ways to market your website and, hopefully, help you turn your increased web traffic into tangible conversions and a reliable customer base.

  1. Search Engine Optimization (SEO)

SEO is the art of increasing your website’s visibility in organic search engine results. You do this by using well-thought-out and targeted keywords and phrases that people are likely to search for. SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among countless competitor sites grappling for traffic and attention.

  1. Pay Per Click (PPC)

With pay-per-click advertising, you don’t rely solely on optimized keywords to generate traffic. Instead, you would connect with a marketing company like ours at Agency Partner, and together, we develop unique ads to be used on sites like Google and Facebook ads. Every time your ad is clicked on, you pay us a fee.

  1. Use Social Media

Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they had for lunch. It’s also an effective way to promote a website.

Whether it’s on Facebook, Twitter, Instagram, Snapchat, or another platform, social media marketing is important for engaging followers. Consistently posting compelling content increases your audience’s chances of sharing it – which is free promotion for your website.

  1. Blogging

Genuine, original, and relevant content is one of the best ways to generate traffic and help market a website. It’s a great place to seamlessly integrate SEO keywords and create a loyal base of readers (and potential customers).

Encourage your readers to leave comments and to connect. This will help foster a feeling of connectedness and hopefully increase your conversion rate and retention.

  1. Facebook Ads

To be most effective in communication, you have to meet a person where they are at in a given moment. The same thought process applies to website marketing. Fortunately for you, many people speak the same language and can be found and connected with Facebook.

With Facebook Ads, you can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages.

  1. Email Marketing

Email marketing is a classic method of communicating with your customers. But it can also be used to create and retain new ones as well. It essentially involves collecting the email addresses of any and every potential customer and then sharing content — newsletters, promotions, discounts, and information — as a way of building relationships.

Email marketing is a great way to influence past customers to return to your website using incentives.

  1. Retargeting

Whether brick-and-mortar or online, no business wants to see potential customers or web traffic leave without converting. Retargeting uses cookies to create ads that will encourage previous visitors of your website back to your website. Retargeting is a great tool because you never know why some visitors don’t convert, and this helps you stay in their stream of consciousness – increasing your chances of conversion the second time around.

  1. YouTube

Creating original YouTube videos is a great way to spread your content – and links to your content around YouTube itself. And once your content is spread around YouTube, Google will then index it, making it searchable. You can embed your content into your blog, share it on your social media platforms, and so can everyone else.

It’s cool to go viral, but don’t worry about that. The most important part is to generate traffic to your website. So, focus on creating meaningful and relevant content.

  1. Create Infographics

Infographics are a great source of backlinks to your website because they are clickable, shareable, and easy to create. Remember to keep your audience front of mind when creating your infographic. You want the graphics to be accessible to all users and visitors of your website. And it should also be as universally relatable as possible.

  1. Help A Reporter Out

Your business’s press coverage will help get your name out there and establish you as an expert in your field. Being a reliable contact and source of information to a reporter can be a lasting and mutually beneficial connection – you get press coverage, and the reporter gets a source and potential stories. If you and/or your business is referenced in an article, that can mean more exposure.

All of these tips can be used in a multitude of ways to help market your website, boost website traffic, and increase your conversion rate. Our staff at Agency Partner is well-versed in using all of these tips and so much more to help you attract your ideal customer.

Contact us now and let Agency Partner get to work for you.

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The rise of e-Sports in Dallas

Expert Tips For E-SPORTS Fans

The prevalence of e-sports is continually growing by the year. Major e-sports leagues are being formed, where thousands of people watch and participate. It now appears that cities in North Texas are getting in on the action.

According to Dallas News, Allen has announced it will host the first-ever home matches of the Dallas Fuel, a popular e-sports team that’s a member of the Overwatch gaming league.

With the number of gaming events taking place in neighboring cities, this announcement doesn’t come with much of a surprise. Recently, several e-sports events were held in Arlington after $10 million was spent on an e-sports stadium.

Similarly, a three-day e-sports event was held at the OpTic Arena. Around the country, e-sports events are drawing thousands of people. Interestingly, arenas are now being constructed to hold these popular events.

While the growth of e-sports can be seen as trivial to the average American, there is a clear economic benefit to cities investing in e-sport events. Live in-game competitions are an excellent way of filling up restaurants and hotels. 

This presents Dallas with a unique and lucrative money-making opportunity. Being the first city to host home matches for an Overwatch team, Dallas could tap into a successful venture that can benefit not only those involved in e-sports but the city’s constituents as well. 

This is Not a New Business Venture

e-Sports hasn’t technically gone mainstream yet. However, it’s far from a new concept and business venture.

Multiple well-known Dallas-based tycoons, Dallas Mavericks owner Mark Cuban, Dallas Cowboys owner Jerry Jones, Texas Rangers owner Neil Leibman, and Ken Hersh have invested millions of dollars into the venture.

This fast-growing sector has also attracted numerous large companies, who view the industry as a savvy advertising opportunity geared towards younger demographics. For example, Jack in the Box, the popular fast-food chain currently sponsors the Dallas Fuel.

Furthermore, the e-sports stadium in Arlington is in advanced discussion with some Fortune 500 to determine naming rights. Allen’s announcement to host the Dallas Fuel will have definite economic benefits for Dallas.

According to Geoff Moore, the president and COO of the Dallas Fuel, he expects the team to play in several Dallas areas starting in 2020. He also indicated that he plans on building a home arena in Dallas.

The Move is Coming

Moore used to work for the Dallas Stars when the NHL team transitioned from Minnesota to Dallas in the early 1990s. As the lead man for the Dallas Fuel, we will be responsible for one day moving the team to its hometown.

Moore recently stated that the only reason the Dallas Fuel organization chose Allen as their home was because of its arena’s large size. As the e-sports industry continues to grow, a move to Dallas would present tremendous advantages.

Already, city officials in Allen are expecting 1,000 hotel rooms to be full during events and local restaurants to be crowded. This type of internal revenue is great for any city hoping to become a major tourist destination like Dallas.

e-Sports is on the Rise in Dallas

Video games have been a popular part of pop culture for several decades. Every decade, however, there appears to be a major advancement. Nowadays, e-sporting leagues are commonplace.

At least 10 years, and advancement such as this would have not been possible or imagined. Dallas seems to be leading the charge in the growing e-sports movement, making advancements in the Overwatch league that are inspiring other teams.

Although Dallas Fuel has yet to put together a winning season, the organization has strategically positioned itself as a profitable business. After receiving a multi-million dollar investment from Kenneth Hersh, the organization would go on to sign another multi-million dollar deal with Jack in the Box.

In accordance with the terms of the deal, Jack in the Box will have exclusive naming rights on the team’s jerseys and merchandise. This type of partnership is the first of its kind in the Overwatch League and presents a model other teams should follow. 

Clearly, the Dallas Fuel is netting a quality return on investment in conjunction with these investments. In 2019, the Dallas Fuel Homestand Weekend was sold out, filling 4,500 seats per day.

The demand for e-sport competitions is steadily growing and the Dallas Fuel is quickly setting the mark. With plans to move the Dallas Fuel to its hometown, the city will face tremendous economic growth akin to some of the largest cities in the United States.

Interestingly, it appears that e-sports, which owes its origins to Dallas, will become one of the reasons why the city reaches its economic peak. 

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Why Are Google Reviews So Important to SEO

Expert Tips For Google Reviews

SEO is one of the most important aspects of internet marketing. Many businesses today utilize SEO to achieve more traffic to their website and build an online presence. If you’re going to receive the results you’re looking for, then you’ll need to develop an effective SEO campaign.

So, where do Google reviews come to play? Google reviews are valued by search bots to see which businesses should rank at the top of Google’s search results. You should invest the time and resources in aggregating positive Google reviews for your business.

Keep reading below to learn more about why Google reviews are so important to SEO.

What is SEO?

SEO, or search engine optimization, is the process of building online real estate. Simply put, having your website near or at the top of Google’s search rankings is an indicator of good SEO.

Having great SEO can help you attract qualified leads to your website, build your online presence, and help you rank above your competitors. Without an SEO plan in place, you could waste your time and hard-earned money on other marketing initiatives. 

It’s important to go ahead and hire an SEO company to help your website transform into a powerhouse for qualified leads.

Why are Google Reviews Important?

Google reviews are online notes left behind by consumers. Not only are these referenced important for consumers, but they are also valued by search bots. Why?

Google reviews provide a glimpse of why it’s ideal to work with your business. Without any Google reviews, your target audience will be more inclined to do business with your competitors instead.

For this reason, it’s important to accumulate positive Google reviews for your business. By doing so, your website will receive more exposure, which will help generate more qualified leads for your business.

How do Google Reviews Relate to SEO?

Google’s new algorithm is designed to provide the best search results for web users. To do so, Google takes online reviews very seriously. For example, if you’re trying to search for the best gym in your area, Google will obviously present the gym with the best Google reviews.

As you can, Google reviews are an important part of the ranking process. It may not be the only way to rank well online, but it’s essential to accumulate enough Google reviews to give your online presence a boost.

Fortunately, there is a way to gain legitimate Google reviews. Continue reading the next section to learn more.

How to Gain Positive Google Reviews

The best way to accumulate positive reviews is simply to ask. Whenever you finish a business transaction, simply ask for an honest review. The more positive reviews you have, the more likely you are to rank well online.

It’s never been simple to receive more Google reviews. Give this tip a try to begin improving your online presence.

Give Us a Call Today!

Do you want to begin making your website rank above your competitors? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive today to learn more. 

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