Tag: dallas web design agency

Hire-a-freelaner-vs-web-agency

Benefits of Hiring a Web Design Agency vs a Freelance Web Designer

Posted on | by devops

As a business owner, you’re probably well-versed in the benefits of hiring a web design agency. Or maybe you haven’t yet considered the idea of hiring a freelance web designer. Either way, this article will explore the many benefits of hiring a web design agency and how it can achieve your business goals. 

Multi-Skilled Team 

When you hire a web design agency, you are hiring a team. The web design team utilizes each member’s skills and expertise while creating your website. This means that they can help with more than just designing your website. They can also provide UI/UX, intuitive navigational architecture, branding collateral, and app development.  

If you hire a full-service internet marketing agency like Agency Partner Interactive, we can provide the support to sustain your online presence with SEO, social media marketing, content marketing, and more. 

Faster Response Time 

If you hire a freelance web designer, you may have to wait longer for their responses. They might be working on multiple projects at once and have less time to answer your questions or provide updates on their progress. 

A web design agency will likely have a team of dedicated designers and developers working on your project, along with a project manager or point of contact. This ensures you’ll receive timely updates, stay in constant communication throughout the process, and receive answers to any questions or concerns. 

Better at Answering Questions 

Web design agencies typically have more experience and extensive portfolios than freelance web designers. The valuable experience gained by working with different companies and industries enables web design agencies to answer any questions or concerns you may have. They’ll also be able to leverage the skills they’ve acquired throughout the years to make your web project successful.  

A successful web project starts with a website kickoff meeting. This is where you and the agency review the project’s scope, establish deadlines, review metrics, and lay out all necessary information to ensure no surprises during development and after launch. 

Website design agencies also work with other clients going through a similar process, so they know what issues may arise later in development or after your website launches in terms of customizations and updates. A freelance designer doesn’t necessarily have this level of insight into other projects; therefore, it can be harder for someone working on one project or splitting their time with several to get those answers for you. 

Ongoing Support 

As a business owner, you want your website always to be up and running. Unexpected downtime can lead to lost sales and data breaches. They can also damage your brand’s reputation and break your customer’s trust. 

A web design agency can provide ongoing support 24/7 after your website goes live. They have dedicated staff members who prioritize keeping your website up and functioning at peak performance.  

If you hire a freelancer, they will only work with your website for a short period (usually 6-12 months). After the project is complete, they may not offer support and maintenance services. Hiring a separate agency to manage your site can be costly without guaranteeing they know how everything works — especially if it has been changed or updated since then! 

More Experience 

There are many benefits of hiring a web design agency to handle your website, and one of them is experience. Experience with time comes with time—it takes years to build up the expertise necessary to create quality websites. When you hire an agency, they will have more experience than most freelancers because they’ve had more opportunities to work on projects that require different types of clients, projects, and technologies. 

A web designer’s level of knowledge about their craft is only as good as their experience working in it; if they haven’t been doing it for long, then there’s no way for them to know what works or doesn’t work well when creating sites for your business. 

Access to Better Tools and Resources 

A professional web design agency can access tools and resources that a freelance web designer may lack. Not only will you have access to better software, but also more experienced designers. This is especially beneficial for companies who want their website or app to stand out. 

This means that if you hire a web design agency, they are likely going to be able to provide you with a much better product than if you hired a freelancer who needs an easy gig. 

Greater Professionalism 

A professional web designer will work within your budget and timeframe so that you can maximize your ROI. If there are any unexpected issues with their work, they’ll make sure those problems are resolved quickly so that you get the site up and running as soon as possible. A professional web designer will also be honest about the results you can expect based on your specific needs and business goals.  

They’ll give you an accurate timeline for how long each step in the process might take so that you know when things will happen or what’s behind the scenes. Lastly, a professional understands the importance of trust when working with clients and improving their business.  

Agency Partner as Your Web Design Agency  

Web design is more than just making a beautiful website. Successful websites are built with your users in mind, provide positive user experiences, and can help you reach your goals, whether sales, brand awareness, lead generation, or anything in between. When it comes to award-winning website design services, look no further than Agency Partner Interactive. Our web design experts have completed over 1600 successful projects spanning multiple industries and sizes. Regardless of starting from scratch or needing to revamp an outdated site, we’ve got you covered. Schedule a consultation with Texas’ top web design company today! 

UX-web-design

How Good User Experience Benefits Your Business

Posted on | by devops

If you want to increase sales, improve customer loyalty, and boost your bottom line, user experience should be at the top of your list. The reason is simple: a good user experience can make all these things happen. However, creating great UX is not easy because so many factors are involved, including design, navigation, and content features. If you’re still unsure whether your business can benefit from positive user experiences, read on!  

What Is User Experience and UX Web Design? 

User experience (UX) is everything that happens when a user interacts with a business. 

In the simplest terms, UX web design means designing your site’s web pages, interfaces, and other online elements to support your goals for user engagement. Your objective as a business owner is to create an environment where people can easily find what they’re looking for on your website, get in touch with you if they need more information or services, and ultimately buy from you. 

This sounds like common sense – but many companies have failed miserably at creating this type of experience because they didn’t take time to understand what their customers wanted before building their websites. When it comes down to it, you need an experienced team who knows how exactly these interactions work so that they can integrate them within your website design from day one! 

Benefits of Websites with Good UX 

Studies show that users who are happy with their experiences are more likely to return and less likely to bounce from your site, which can result in higher conversions and lower costs per acquisition. 

Reduced Costs 

If your website is optimized for good user experience, you will likely have fewer support calls and problems with your site. Your business will also save time and money by reducing the need to train or hire support staff. 

As a result of an optimized website, you’ll have less downtime when people can’t access features due to poor coding or other errors. Reduced downtime means more productivity as well as cost savings from not having to pay someone a full-time salary while they’re trying out new software solutions (which may not even solve the issue). 

You’ll also save money by reducing the number of support tickets opened because when users don’t understand how something works or can’t find what they’re looking for on your website, they’ll contact support or leave your site.  

Increased Leads and Conversions 

When you improve the user experience of your website, you increase the number of leads and conversions. Your customers are more likely to buy from a website that provides them with a smooth and seamless experience. 

To improve your conversion rate, your website must be easy to use. This means ensuring it has no unnecessary clutter or elements that can cause bugs or broken links to dissuade your visitors from exploring what you have further.  

Better SEO Performance 

A good user experience can improve your performance in search engine optimization (SEO). It’s one of the biggest reasons why companies are starting to prioritize UX over other aspects of their online marketing efforts. 

To be clear: a good user experience isn’t just about making your website look nice or have smooth animations. It goes much deeper than that—it’s about providing customers with a pleasant experience that makes them want to continue using it and even return for more. It also increases trust between you and your audience, making them more likely to choose you over your competitors now and in the future. 

Stronger Brand Loyalty and More Referrals 

When your website provides a good UX, it’s easier for you to build brand loyalty and get more referrals. 

People with a good experience with your website are more likely to return. They’ll also be more inclined to recommend your website to other people, which is one of the best ways to get new customers (especially when they’re recommending it because their experience was positive). Finally, if someone has a positive experience using your site or interacting with you on social media, they’re more likely to buy from you again. 

User Experience Design Services Provide Great ROIs 

UX design is a process that brings together several different disciplines, including user research, information architecture, interaction design, visual design, and usability testing. This gives users a positive experience when interacting with your product or service. 

An improved user experience means you’re more likely to achieve your goals: increased sales, increased customer loyalty, increased conversion rates, and higher profits in general. 

Agency Partner Interactive Can Help! 

The main benefit of UX is that it’s a cost-effective way to attract and retain loyal customers, improve your brand reputation, and generate revenue. If you’re looking to upgrade your website’s UX, look no further than Agency Partner’s award-winning web design team. Our meticulous web development process delves into the multiple layers of your business to ensure ROI. We deeply understand user experience and bring that to the table every time. Reach out for a proposal today! 

Agency Partner Interactive Ranked One of the Fastest Growing Tech Companies in North Texas

Posted on | by devops

 Agency Partner Interactive is proud to announce that it has been recognized on Tech Titans’ Fast Tech 2022 list for the first time. This distinction is a testament to Agency Partner’s commitment to innovation and continuous growth within the ever-changing digital landscape. The company was founded in 2017 with a commitment to helping growth-focused businesses achieve digital dominance by leveraging innovative technology and marketing solutions. Since then, Agency Partner has worked with over 600 brands and completed 1600+ projects. This blog post will expand on what this award means for the company and its plans for future growth.

What Are the Fast Tech Tech Titans Awards?

Tech Titans, the largest technology trade association in Texas, serves as a connection for local technology companies, encouraging organizations to collaborate, share, and inspire creative thinking to fuel next-generation innovations. Starting in 2008, the Fast Tech list is announced annually and recognizes outstanding North Texas companies that have made significant contributions to the industry. The Fast Tech Awards 2022 was held on October 27th, honoring 22 of the fastest-growing tech companies based on three-year revenue growth from 2019 to 2021. Rankings are comprised of direct nominations and independent research by Comerica Bank and Moss Adams.

How Did Agency Partner Interactive Make it on Tech Titans’ Fast Tech List?

As a relatively new brand, Agency Partner is honored to have secured a spot on the list of some of the most acclaimed technology companies in the region. Over the past few years, Agency Partner has expanded its offerings to include more internet marketing services and web hosting/maintenance for retainers. The purpose of these additions is to deliver on our promise of offering continuous support to our client’s online presence. This, along with a steady stream of new clients, company initiatives, ongoing dedication, and hard work, has contributed to the growth that earned us a spot on the 2022 Fast Tech list.

“It’s a huge honor and a proud moment to be recognized as one of the top mid-size growth companies in North Texas by Tech Titans,” said Muhammad, founder and CEO of Agency Partner Interactive. “The journey toward this accomplishment was not easy. It was a learning experience for the team and me, and together we put great effort into achieving this. This award is a token for our past efforts and a push factor for our future endeavors.”

A Full-Service Internet Marketing Agency

To be truly unique and live up to our mission, Agency Partner Interactive offers end-to-end support for each of our clients through bespoke digital marketing services and custom web design and development solutions.

Maintenance and support services for retainers are one of the key drivers of our company’s growth. Through 24/7 monitoring, SSL Certificates, and a meticulous development process, we ensure our client websites are always up to date, operating at peak performance, and bug-free. We offer a suite of hosting and maintenance packages designed to maximize ROI for any company looking for beginning-to-end online support.

As a full-service internet marketing agency, Agency Partner offers digital marketing services, including custom web design, branding/design, web and mobile app development, DevOps, social media marketing, PPC, SEO, email marketing, content marketing, SMS marketing, eCommerce marketing, and more.

What You Expect When Working with Agency Partner

Agency Partner Interactive is not your average digital agency. We work to understand your business, asking questions most internet marketers don’t before leveraging technology and marketing solutions to unlock new value for your business. We take pride in our commitment to transparency, integrity, ownership, and service to each brand we work with. Without our clients’ support, faith, and continuous business, our achievements would not be possible.

The Agency Partner team works hard to grow our business and help others do the same. This immense achievement is one of many to come and motivates our team to continue to provide the best service possible to our clients while constantly improving how we can offer support.

What’s Next for Agency Partner Interactive?

“This award serves as a token of our past efforts and a push factor for our future endeavors,” says Muhammad. “Besides positively impacting our brand recognition, it will help us position ourselves as a consistent and growth-focused brand.” 2023 is looking bright for Agency Partner Interactive as we continue to find unique, innovative ways to better serve our clients in the future.

If you’re looking to grow your business with a Clutch.co Global, SMU-COX Dallas, and Fast Tech 2022 award-winning internet marketing agency, reach out to us for a proposal today!

About Agency Partner Interactive

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke digital marketing expertise and custom web design and development solutions. Our full-service internet marketing agency delves into the multiple layers of your business to understand your brand and develop innovative solutions designed to achieve your business goals.

Web_Design_Strategies_for_Law_Firms

5 Web Design Strategies for Law Firms

Posted on | by devops
Expert Tips For 5 Web Design Strategies for Law Firms

A good law firm website is essential to attracting new clients and a critical part of your marketing strategy. So, what does it take to create the perfect law firm website? We’ve got some tips on how to get started:

Keep Your Homepage Simple and Free from Clutter

Make sure your homepage is clean, concise, and easy to read. Your homepage shouldn’t have too many visual elements or links, as this could confuse visitors and cause them to leave your site. You also don’t want to overwhelm them with a lot of text on the page if it distracts them from reading about the firm’s services.

Your homepage should be easy to navigate so people can quickly find what they’re looking for when they visit your site. Try using clear headings and subheaders, so users know where they are on the website at all times, and make sure any menus are clearly labeled so there are no questions about where you can find specific information on the site.

Have a Visual Hierarchy in Mind

Visual hierarchies are what make your website look organized. Without them, a webpage is just a jumble of text with no clear order or purpose.

With a well-thought-out visual hierarchy, users can see where to look first and what information takes priority over others. It also helps you convey important messages about who you are as an organization by highlighting specific keywords or phrases in the bold, italicized text—the sort of thing that catches the eye and makes people pay attention to what they’re reading. If nothing else, they might be curious enough to click through!

You’ve probably noticed this before when visiting websites: some sites have more than one level of visual hierarchy depending on how much information is available about each subject matter category (elevator pitch versus “about us” page).

Write Web Content That’s Easy to Read

Use Short Paragraphs

A paragraph is the ideal unit of web content, and a good rule of thumb is to keep your paragraphs to around five sentences or less. That way, they’re easy to read quickly and digest thoroughly. If you have a lot of information to convey, consider breaking up your paragraphs with subheadings or bullet points—both are great ways to give readers a quick overview before they dive into the meatier details you provide later in the sentence(s).

Write In Active Voice

When it comes down to it, active voice is just plain easier for readers: They don’t have to do anything but read what you’ve written! Passive voices require more mental effort from your reader because they need to figure out who did what when multiple agents are involved in a sentence (e.g., “The defendant was charged with murder by the prosecution”). By using active voice, you can skip all those pesky words like “by” or “by the prosecution” altogether—and who doesn’t love that?

Prioritize Mobile-Friendliness

In a world where everyone is trying to get their hands on your clients, it’s vital to ensure that your law firm is mobile-friendly.

Mobile-friendliness has been a ranking factor for some time now, so it’s essential for any law firm looking to increase traffic with SEO. If users can’t find what they’re looking for quickly, they’ll leave the site—and that’s not good news for you! Mobile-friendly interfaces adaptable to different devices make it easier for users to navigate, which means they spend more time on the site if they find what they need right away.

To check if your website is mobile-friendly, Google has an easy tool called Mobile-Friendly Test Tool 

Make Sure the Site is Easy to Navigate

We all know that having a website is a requirement for law firms today. But even if you’ve already got one, it’s important to make sure that the site reflects your firm’s reputation and brand.  

Here are two effective ways to make sure your web design is easy to navigate:

Clear Navigation

If it takes too long for users to find what they’re looking for, they’ll likely go elsewhere—and fast! So, make sure your navigation is clear, obvious, and organized intuitively so that visitors can move through the site effortlessly.

Site Map (Footer)

As with any other digital product you build or update, consider adding a site map that shows all the pages on your website so users know exactly where everything is located – including contact information if needed – at first glance.

We hope you’ve enjoyed this article and learned something new about web design strategies for law firms. We have just scratched the surface of what can be done by focusing on content, visual hierarchy, mobile-friendliness, and navigation, but there are many other aspects to consider when approaching a web design project. The most important takeaway from this post is that you should always make sure your site works on all devices—even those with limited bandwidth or slow connections.

An Award-Winning Web Design Agency

If you are ready to take your law firm website and marketing strategy to the next level, you have come to the right place. The web design experts at Agency Partner Interactive specialize in creating stunning websites that convert visitors into leads and clients. We also provide industry-leading digital marketing services like search engine optimization, social media management, pay-per-click, email marketing, and more. We customize our solutions according to client needs and goals, maximizing investment return. Schedule your free consultation today!

PPC_management_agencies

How Much Should Working with a PPC Agency Cost?

Posted on | by devops
Expert Tips For How Much Should Working with a PPC Agency Cost?

If you’re in the market for PPC (pay-per-click ads) services, you may be wondering how much you should expect to pay. Pricing can vary widely among PPC advertising companies, so it’s important to know what to look for when choosing one. In this article, we’ll look at the rates that PPC management agencies typically charge as well as some factors that can affect the cost of their services. So, whether you’re just starting out with paid search advertising or looking for a new agency partner, read on to learn more!

What’s the Cost of Hiring a PPC Management Agency?

A quick Google search on how much you should pay for PPC management services will reveal a wide range of articles with conflicting advice about what’s “normal” or “average” when it comes to agency pricing. You’ll find that PPC Agencies will charge anywhere from $250 to $5,000+ per month. When you see numbers at $250 to $300, it’s often too good to be true. On average, that buys you about two hours a month for any agency. Will you be getting the best results possible when someone is looking at your account for roughly half an hour a week? How much can that agency do strategically for you to maximize your ad spend?

What’s a Realistic Expectation for PPC Management Pricing?

If you’re looking for an agency that can actually drive revenue and deliver the best results, you should expect your PPC management costs and ad spend costs to be about the same. If you’re spending $2,000 a month on ad spend and you want to see deliverable results with Google Ads, you can expect to pay an additional $1,000 to $1,500 to a PPC agency.  

That figure may seem like a lot, but realistically, that’s what you’ll need to be looking for when pricing agencies. This number allows an agency to really dive in and spend time with your account. They need to be constantly optimizing and figuring out innovative ideas for improvement. As your ad spend goes up when spending money across multiple campaigns, so should your agency spend.

Why do I have to spend more with a PPC agency just because my ad spend goes up?

You could spend less or go with cheaper agencies while still seeing some results month over month, but in order to scale the results of your ad spend, you need an agency that spends more time in your account for at least 1 to 2 hours per week at a minimum. With more money being spent on Google Ads, the agency will have to keep track of more keywords and run more campaigns. 

Are the Returns Really Worth the Investment?

With the right agency and strategy, 100%.

At Agency Partner Interactive, we have a client that spends roughly $15,000 per month on both ads spend and PPC management fees. They see a return of close to $250,000 on that investment. This is only possible when you properly invest in a dedicated digital marketing agency. This empowers them to spend more time analyzing your audiences, campaign performances, and more. If you’re only buying the agency 30 minutes a week to spend on your account, it’s impossible to achieve that level of return.

How Do I Make Sure I’m Getting the Most Out of the PPC Agency?

The absolute best way to ensure you’re maximizing your ROI (return on investment) is through communication. Constant communication with your PPC agency allows you to discover what is and is not working so that they can adjust their strategy as soon as possible. If you’re not communicating often and clearly with your PPC agency about what qualified leads look like or whether their Google Ad campaigns are actually delivering qualified leads, you’ll be in for a world of trouble.

What sort of trouble?

If your PPC agency partner is driving a ton of leads for you only to find out later that most of those leads are spam, you aren’t giving the PPC agency a chance to fix these issues. The earlier you can provide feedback on the results you’re seeing, the earlier your PPC agency can solve potential problems and save you money.

What Should I Expect When First Starting Out with a PPC Agency?

You should anticipate a learning curve, especially during the beginning of your relationship with your PPC agency. It’s critical to be aligned and vocal about what you are and aren’t seeing. This way, you and your PPC agency will be constantly working toward achieving better results together.

Start with a smaller budget during the preliminary stages. After you’ve proven your concept through testing and refining your audience and campaigns, you will have gathered the data to inform your decisions before you start investing heavily.

Why Agency Partner Interactive?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our PPC bid and budget management services. Our PPC and data science teams can adjust search campaigns in competitive markets up to 48 times in over 24 hours. Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. API knows that every penny spent is an investment to produce a return, and our transparent communication and fair pricing will keep you in the loop every step of the way. Ready to optimize your business with an award-winning PPC Agency? Contact us today to get started!

clutch_reviews

Agency Partner Interactive is Making Waves in Digital Marketing in Dallas/Fort Worth

Posted on | by devops
API Making Waves in Digital Marketing

For over ten years, Agency Partner Interactive has been at the forefront of leveraging technology to drive revenue for businesses. We give ourselves the goal of changing all our clients for the better.

But we need to prove that, which is why we created our Clutch profile to begin gathering reviews from our clients and partners. After two years of letting the results come in organically, we are happy to say that we are getting an overall positive reception from our clients and partners.

We have so far collected thirty-nine reviews. Our average score through all of them has been five stars. This is an excerpt from the latest one that was published recently.

clutch_review 

We appreciate these reviews and the effects they’re causing for two important reasons. First, they inform the market of the services we offer and the quality they can expect if they choose us as their project partner. Second, they inform our team of our strengths and the areas that require adjustments to further improve our processes.

These kinds of reviews and feedback operate as good barometers for the quality and temperament of any vendor. They come from unbiased sources that have direct experience with how the service provider operates. But that’s not all they have to offer.

This website has areas that showcase leading firms from every industry on their directory based on the scores they get from reviews. It acts much like a top scoreboard except for companies, and the criteria is customer service.

We are happy to say that Agency Partner Interactive is in the top five best digital marketing agencies in Fort Worth according to that list. It quickly communicates that not only are we providing the best services in our field. But that we are causing real positive change to our clients.

This improvement is important because we want our potential clients to know we are a top digital marketing and web design/development agency. Using agencies is a cost-effective way to gain an edge for your business.

We endeavor to spread awareness on the viability of this business strategy because the benefits are too substantial to ignore. Explore our website to learn more about the services we offer and what we can do to improve your operations. Contact us today and get an expert opinion on how we can grow together.

graphic-design-vs-web-design

Graphic Design vs Web Design: Which One Is Right for You?

Posted on | by devops
Expert Tips For Graphic Design vs Web Design: Which One Is Right for You?

When it comes to graphic design and web design, there is a lot of overlap. However, there are also some key differences between the two specialties. Let’s explore those differences that can help you decide which type of design is right for your business or career path. 

Keep in mind there is no wrong answer – both graphic and web design can be effective tools for marketing a business. But it’s important to understand the unique strengths of each field so you can make the most informed decision possible.

The TL;DR Digest

The two terms often get mixed up, but one style of design is not inherently like the other. 

While graphic design centers on artistry and creativity, web design zeros in on how each component of a website operates and behaves simultaneously. 

Web design is action-oriented. A user opens a navigational menu, scrolls through the product listings, or maybe watches an informational video on one of the product pages they’ve clicked through to.

Graphic design, however, is stationary. A user can see it or tap it etc., but there is no responsive action in return like with web design. 

Graphic Design Is…

Graphic design combines art and tech to create a cohesive visual message via the 7 basic elements:

  • line
  • shape
  • type
  • texture
  • image
  • space, and
  • color

This can be used in both digital and print.

Web Design Is…

Web design similarly combines art and tech (hence the confusion between the two) to affect the user experience of website planning and creation. This is focused on the 5 basic web design principles:

  • aesthetics
  • interaction
  • content
  • visibility, and
  • usability

Graphic Designers Use…

  • Typography

Text is a visual tool used to help communicate the who and the what of a brand identity. From the serif and typeface to color and hierarchy, typography must cohesively support the tone, grab attention, and establish brand recognition with every dotting of an i and crossing of a t. 

  • Images

Connecting text to images can be a powerful device to express messaging and directives. Consider also how the placement and context of these images can affect the idea or message the image conveys.

  • Layout

Layouts in graphic design means the arrangement of elements to make sure the messaging is clear, accurate, and coherent in its intent.

  • Color

The strategy of color psychology can be a highly influential device for affecting how an observer feels about and interprets the graphic and its message. If a designer is creating a graphic for a wellness and relaxation company, colors associated with serenity and calmness like sage green and cerulean blue will be a much wiser choice than fire-engine red in order to visually support the brand identity, let alone how color also contributes to establishing brand recognition and, yes, brand voice.

…to name just a few of the elements needed to create designs that are used in print and digital media.

Web Designers Use…

  • Content Management Systems or CMS

A content management system is a type of software used for designing, organizing, and modifying website projects. It’s especially helpful for those that are more novice or are not especially skilled and knowledgeable in writing programming code.

  • Programming Languages

For those web designers that prefer to have the ability to truly customize every element of their design, they use HTML, CSS, JavaScript, Python, SQL, PHP, and so many other coding languages to help design the visuals for their websites. Generally speaking, each has its own particular design purpose and strength. Knowledge of and experience with these tools is in very high demand for those considering a career in web design.

  • Design Software

Think Photoshop or Sketch. This software is the perfect place for drafting prototypes and guides for how the finished website should look. If not left up to a specific UX designer, they can also help web designers plan and create wireframes for the very structure of the site.

…among many more tools to produce websites that can be viewed on any device.

Check Out a Few of Agency Partner’s Related Posts on Graphic and Web Design

What Does a Graphic Designer Do?

How to Design a Website

Dazzling by Design: The Web Design Process

Top 10 Mistakes in Web Design

A Webbed World: Design vs Development

7 Things to Consider When Choosing a Web Designer

To Wrap It Up

So, what’s the difference between the graphic and web design?

  • Graphic designers focus on creativity – how a design looks and feels. That might use typography, color theory, or illustration to create an eye-catching piece of art.
  • Web designers, on the other hand, are more concerned with how all the parts of a design function together as a system. They need to make sure that everything works well together and that all the elements (text, images, navigation bars, etc.) are easy for users to find and interact with.

If you need some help creating beautiful graphics or designing an effective website, contact our team of experts at Agency Partner to get started on your project today!

 

website-redesign

Why Your Website Needs a Redesign ASAP

Posted on | by devops
Expert Tips For Why Your Website Needs a Redesign ASAP

Think your website looks just fine the way it is? Those homepage sliders and flat color schemes might make you wanna think again…

If you’re not seeing the results you’d like in terms of traffic and conversions, it’s likely time for you to shake things up on your site. Here are Agency Partner’s top reasons why you need to redesign your website ASAP!

On Average…

As a general guideline, it’s recommended you redesign your website about once every two or three years. Quite simply, with the lightning-fast rate of change in the digital sphere, two to three years is all the time it takes for your site’s design to undoubtedly fall behind and look out of date. 

Your site doesn’t mirror your brand anymore
It’s beyond important for your website to match your brand, from aesthetic and identity to voice and messaging. From the second your home or landing page loads for a user, it should be crystal clear who and what exactly the company is. Maybe your site and brand matched when you first launched but you’ve gone through some evolutions into who your entity is today. Time to redesign for who you are now!

Your website is behind the current design trends
Sure, those designs were once fresh and current…but are they still? Take a detailed look at your site and then get to Googling the new ideas and standards in the web design world. This update will keep your company feeling current and savvy. 

Your website doesn’t respond well to all devices

If your site doesn’t automatically adjust and optimize to the device a user is accessing it from, odds are extremely high that the user will either get frustrated or lose interest (or both) in continuing to explore your site. This may be an iPhone, a Tablet, an Android, etc. Think of how it is also very likely negatively impacting your analytics like bounce rate and click-through rate. Don’t miss out on countless opportunities for conversion over a simple user experience issue!

Your website doesn’t give the user your entire service options
You’ve probably expanded your services as your business has grown. Does your sitemap reflect that? If a user isn’t readily aware that you meet their needs, they’re likely to move on to a competitor who they can be sure does meet their needs. It might be time for a redesign to make room for some new pages that cover the details of everything you offer, both old and new!

Your website is not search engine-friendly
The importance of SEO cannot be overstated, and if your site isn’t designed with it in mind, it’s definitely time to redo your website regardless of any other factor! If you aren’t already familiar, read up on best practices for site architecture optimization and even check out our blog post on Web Design Mistakes That Can Harm Your SEO. Ideally, every detail of your site’s coding should be made search engine friendly, from custom landing page URLs and meta descriptions to title tags and even image optimization.

Your website doesn’t maximize your content marketing plan
Site design and content marketing are synergistic for sure. Say you have a blog attached to your company’s site, but the design has the only direct access point buried at the bottom of the page? Because the design isn’t mindful of the user journey to the marketing tool, you’re both limiting your users’ ability to find your content and your own ability to drive lead generation and customer relations – an excellent reason to redo your website!

Your website is based on outdated tech
If your site isn’t current and relevant, why would a potential customer think your company as a whole is up to date? Old tech can weigh down your site processing speeds, dragging down its performance for the user. It also can be a big barrier to search engines and their ability to scan and assess your content for SEO visibility and ranking. Redesign your website for an update that makes it more efficient and supports a positive experience for your users.

Your website is missing important action drivers
Much like design supporting your content marketing, optimized placement of CTAs is so important to the success of your marketing strategies and ultimately your revenue. Make sure the CTA designs are cohesive and thoughtful across all site pages to maximize impact.

Your website is open to vulnerabilities
Using outdated tech can not only harm your credibility and competitive edge but also put the site itself at risk of security attacks. No matter the size of your business, data is always valuable in some way to the wrong set of malicious eyes. Updating your site can be the critical line of defense you need against hacking, viruses, and malware. 

If anything on this list sounds like it applies to your site and its current design, we highly recommend reaching out to our design team at Agency Partner for help. We can work with you to create a site that not only looks great but also reflects the latest digital trends and technologies. Your website is often the first impression potential customers have of your business – let it be one they remember for the right reasons!