Web Design Changes That Will Impact Your Conversion Rate - API

Web Design Changes That Will Impact Your Conversion Rate

Web Design Changes That Will Impact Your Conversion Rate

Tips from Digital Marketing Experts

It doesn’t matter if you’re an industry leader or fresh out of college, making those all important web design changes can determine your business’s future. 
Your online presence and popularity are highly dependent on a small number of crucial factors, one being your marketing dexterity. What is this exactly? Your ability to connect and communicate with your target market is essential, and the occasional free sample won’t do you any harm. But what if we said that website design is the most vital factor when thinking about conversion rates? Imagine walking into a shop and choosing not to purchase something because you dislike their wallpaper. With an average attention span of around eight seconds nowadays, people make their decisions very quickly. As your website design is the very first thing people will notice, it’s paramount that it stands out for all the right reasons.

All Roads Lead to Home…

…at least they should, anyway. Ensuring that your website design features simple navigation is one of the first steps you can take toward boosting your conversion rates. The fundamental rule is to make navigation from one part of the website to another as quick, simple, and painless as possible. Ideally, this should never be more than a single click regardless of where on the site you currently are. This makes it easy for your visitors to take favorable actions. Pages overflowing with instructions are going to appear monotonous, so a minimalist design with plenty of white space and snippets of text will come across as elegant and professional – novelties that will surely entice your audience.

Don’t Fall Off the Bandwagon

As it stands, projections suggest that by 2020 nearly 3 billion people around the world will be using their smartphones to access a website. That is well over one-third of the global population – a huge piece of the pie indeed! Therefore, it seems favorable to optimize your web design to account for such a proportional figure. Stuffing every detail of each page into such a small space might be impossible, so it is essential that you prioritize. A call-to-action at the top of each mobile page will be a terrific start, and footing these pages with contact information will provide a solid foundation. The rest of each page can be toyed with at your leisure. Just remember that customers don’t want to be scrolling until the end of the week.

Further Expertise on Web Design Changes

There are dozens, if not hundreds of websites out there that can aid in web design changes. However, and without trying to blow our own trumpet too much, we are among the best at what we do – our online portfolio is a testament to this. If you want your conversion rates to compete with some of the most successful online brands, start thinking seriously about web design changes you can make right now. Here at Accunity, we are passionate about taking your website into the 2020s with some of the most creative tools and minds available. So what are you waiting for? Even web design changes are just a click away!

Summing It Up

At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design and content creation, we offer social media marketing, LinkedIn lead generation, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Reach out today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “Website Design Changes That Will Impact Your Conversion Rate” instead.

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How to Collect Website Leads Like a Pro - Agency Partner Interactive

How to Collect Website Leads Like a Pro

Collect Website Leads Like a Pro

Tips from Digital Marketing Experts

There’s nothing like throwing a party for all your friends, only for the atmosphere to drain and the whole thing eventually implodes like a high-rise on demo day. This same chain of events can be used to analogize the unfortunate fate of many a website. People come, have a quick look around, get bored, and then inevitably, get out! The result: nothing but walls, windows and a general feeling of emptiness. So, how can you turn your house into a home?

Start With the Right Welcome Mat

Your home page will make or break your website’s page views and session rates, so make sure it is nothing less than impeccable. A video is a sure fire way of keeping visitors engaged from the get-go. Wyzowl claims that 72 percent of people, in fact, prefer this compared to a text-based welcome. Make sure that all content on the home page is relevant and, above all, direct. Anything tentative could cause the less patient of visitors to look for windows of opportunity elsewhere.

Don’t Lounge Around, Interact!

Lazyboys are yesterday’s news. According to the Content Marketing Institute, 2019 is only going to push forward in terms of interactivity. Making your guests feel welcome and sociable is the key to throwing a good party, so get those conversational juices flowing while the atmosphere is still fresh. Surveys, polls, and quizzes are some of the best tools to collect website leads. Interact and Qzzr will get you started.

Be a Spectacular Host with Live Chat

Whether it’s a conversation about your cookies or concerns about a mailing address, it helps to be in the room–around the clock if possible. Live chat is an excellent way of turning visitors into conversions. Digital may be the future, but people still want a fast answer from a real person, so consider implementing this into your website optimization strategy.

Be a King in the Kitchen

Lead magnets will always add terrific value to your content effectiveness, so get cooking. It’s all well and good feeding people with solutions after they’ve coughed up their credit card information, but who can say no to a freebie? Think of it as a doggy bag. If your guests can try free samples of digital products like ebooks, they’ll remember you for all the right reasons.

The Party is Almost Over

Urgency and scarcity are two tried and tested marketing tactics. People hate FOMO (fear of missing out) on something, especially if it is discounted or merits a freebie. Consider using an egg-timer in one corner of your website or strategically timed pop-ups.

Now You Should Know How to Collect Website Leads

Hopefully, your party will be in full swing now, and your website optimization will be on its way to competing with the best out there. Use one of the methods we have published, or use them all. Alternatively, if you prefer the shortcut process, work with Agency Partner. We already have proven methods and practices that guarantee results. We have worked with publicly-traded enterprises to mom-and-pop shops. We understand the lead generation strategies and how they can impact businesses. Contact us for a free quote and see how our digital marketing solutions can help with your lead generation.

Summing It Up

At Agency Partner, we can help you navigate the tides of change. In addition to website design and content creation, we offer social media marketing, brand strategizing, and business consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Reach out today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “How to Collect Website Leads Like a Pro” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 
 
 

Is Your CEO Tweeting Enough? The Rise of Social Media Relations

Is Your CEO Tweeting Enough? The Rise of Social Media Relations

The Rise of Social Media Relations

Tips from Social Media Experts

Innovation and transparency are now key features in brand marketing strategies. Consumers are attracted to brands that are open about their intent and vision. Millennials are a mass commercial target market, driving consumer desires and expectations. This means that brands lacking in those two particular values are going to want to emulate and prioritize them in their next strategic meeting on Social Media Marketing. With the purchasing pendulum swinging strongly to the side of moral and social merits, brands have the incentive to adjust to these millennial interests.

Social Media Strategy

Based on the structure and pace of social media and marketing, brand competition is stronger than ever. Anyone can start, populate, and build up a social media profile and become an active Twitter or Instagram participant in the commerce and advertising sphere. But a strategy is essential. With more visible stats geared to help companies understand what their target market wants, they’re able to maximize and narrow their efforts into profitable outcomes. Developing a marketing strategy is accessible and simplified through platforms such as Sprout Social.
The millennial age, otherwise known as the “avocado toast” generation, is ushering in companies that think about the environment, are self-care supporters, and don’t keep with the status quo. They support pioneering corporations that are affiliated with empowering social movements. To get a tangible idea, think biodegradable packaging, mental health awareness, and giving back to the community.

CEO-Consumer Connection

As millennial lives are strongly interwoven with constant technological access and connectivity, visible values of empathy and honesty go a long way. As found in a recent report from Sprout Social, it shows that CEO transparency has a substantial influence on millennial purchases. Consumer perspective has broadened to include the millennial expectation that companies active on social platforms such as Instagram, Twitter, and Messenger, shouldn’t be hierarchical in their interactions. They expect that the 61 percent of the Fortune 500 CEOs and C-suite members, who aren’t currently involved on these social media platforms, have as much a presence as anyone else–no matter their roles. Hence the question, “is your CEO tweeting enough?”

Brand Loyalty

Brands that are open, clear, and connective incite consumers to afford them second chances and 85 percent of consumers would stick with them through thick and thin, should they experience a crisis. The human elements of empathy, compassion, and loyalty are strong driving forces behind this new wave of business-consumer relating.
Millennials hold strong voices on social platforms and, as brands are impacted by lashing tweets, infuriated comments, and negative reviews, customer care combined with social media responsiveness is not only a branding tool but a necessity. However, it’s not only millennials but consumers in general who are now expecting brands to respond to DMs, assist with product or service problems, and be vocal when it comes to social issues.

Summing Things Up

The social media landscape toes the line between facade and reality and will undoubtedly see integrity-driven transformation around its adaptive axis. We can expect to see shifts and evolution in consumer expectations of business regarding personalization, transparency, and interaction.
At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design Service and Content Creation, we offer Social Media Marketing, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Contact us Today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “Is Your CEO Tweeting Enough? The Rise of Transparent Social Media Relations” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 

The Value of Social Media Influencers

Advertising Advocates: The Value of Social Media Influencers

The Value of Social Media Influencers

Tips from Digital Marketing Experts

 
Pop culture, the breeding ground for fleeting fads and lasting trends, is seeing a rise in the contentious digitally-active world of social media influencer marketing. With its controversial tactics, it could foretell both the pitfalls and elevation of marketing in a commercial society.
Instagram and other social media platforms are so commonly used today that it would be remiss for brands not to utilize the space of endless-scrolling and double-taps. Given this vastly popular pastime, it is essential for companies to continually raise their social media presence to keep up with the changes in this virtual, social sphere. Along with brand awareness building and profile curation, companies are increasingly realizing the impact of influencer marketing.
Backing this trend, statistics show that when advertising products, influencers are able to convince 72 percent of their followers to trust an affiliated brand. Companies that promote their products and services with the help of influencers are seeing visible results.

Social Media Influencers Building Consumer Confidence  

As Influencer Marketing is founded on a structure of connection and confidence with their followers, the time and effort already spent building that relationship is something on which brands can capitalize. Armed with a large following and a strong belief in the product or service, influencers are inspired to express their advocacy and form a mutually beneficial connection with brands.
Valued relationships and leader credibility are integral reasons as to why users continue to follow certain influencers. These Instagram ‘celebs’ have a wide reach and loyal customer base – two very important aspects of advertorial marketing. Through their affiliated influencers, companies are able to target a niche audience who is more likely to be interested in their products or services. With influencer endorsements, businesses are noticing improved conversion rates.

Influencer Integrity

The movement is gaining in popularity, not only because of the freebies and marketing opportunities influencers stand to gain, but because it is a fathomable reality not reserved only for celebrities. From scrolling teens on Instagram to mothers giving advice based on personal experience, anyone with a large enough following qualifies.
That said, authenticity is a significant component in the world of influencer marketing–there is a fine line between integrity and greed. In November 2017, Facebook admitted that 60 million of their accounts are automated, or fake. These “bot” accounts are built, bought, and sold, then used to augment an individual’s follower base, making them appear to a bonafide influencer. Undetected, these faux influencers have swindled many businesses. Now companies are advised to thoroughly investigate potential influencers before engaging their services.

The Future of Advertising

Children, teens, and adults are immersed in the visual world of Instagram. It’s a source of cultural reference that promotes lifestyles, products, and services through a facade of smiling faces and pretty pictures. However, this is precisely what advertising is – it’s just stepped onto new platforms and is changing a brand’s reach and advertising success.

Summing Things Up

Forging into the digital marketing realm may seem a bit overwhelming for some. And with new features constantly being added to social apps, many believe that there’s no possibility of influencer marketing slowing down any time soon. So, is an influencer the right course for your brand? It’s a tough question. But you don’t have to go it alone.
At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design Service and Content Creation, we offer Social Media Marketing, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “The Value of Social Media Influencers” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 
 
 

How to Create a Website in 10 Super Easy Steps

How to Create a Website in 10 Steps

How to Create a Website in 10 Steps

Tips from Web Design Experts

To make progress in today’s world, whether as a blogger, business, or solo-artist, you need a killer website – something with flair and panache, packed with handy features and enticing designs. Follow our 10-step guide to successfully build exactly that.

Domain: It’s All In The Name

If you want to create an effective website, the essential first step is choosing a domain name and registering it with a domain registrar. When you go to the registrar’s site, they will tell you whether the domain name that you would like to use is available, and offer alternatives if it’s not. A good domain name enhances both the brand identity and credibility of your business when it is launched on the internet.

Make a Plan, Stan

So, you’ve got the domain name but you don’t want to be the same as your competition. Now is the time to develop a brand strategy; identify how to create a website that brings equilibrium between your brand identity and goals to transcend from the playing field of competition.  Perhaps you would like your website to be an extension of your brick-and-mortar store, or to fly solo as a revolutionary revenue rendering venture, or, maybe, your site may just be an additional marketing tool of your in-person services.

Don’t Make a Mess of Things

Do you know what impresses audiences the most? A damn good image. So, that’s what you need to portray! If you’ve got great content, you need a great website.
Who likes a pop-up? Not us. Good chance your audience isn’t too fond of them either. Get rid of ads, they are reminiscent of the old-fashioned, incredibly annoying, salesperson who hounds you as soon as you enter a shop. Don’t be that person.
Make sure that everything is easily accessible. Your audience does not want to trawl through a never-ending maze of pages to find the product or content that they need. Keep your website clean, concise, up-to-date, and easy-to-navigate. If you fail to meet these basic requirements, your website traffic will suffer, as will your potential earnings. Click-throughs on your website will only convert to a swift exit.

Give ‘em a Freebie

One of the very best sales techniques to date is free content. Make way premium, enter freemium. When companies sell content services, people will look at their website because, well, that’s what they want. The problem is, if they are hit with a price-tag upon entrance, it will turn them off. Everybody loves a freebie. So, instead of telling a person that you want money, entice them something gratis. The method is no different to angling; when you cast a hook into the lake, a fish looks at it and thinks, ‘well, that’s a hook, best swim away’, but if there’s a tasty grub-worm on there, they jump straight on it.

Psychological Lights: The Flow of Traffic

Traffic is the most crucial factor when it comes to a successful website. Once you generate visitors, you create a reliable revenue source. But until that time, your website will be relatively redundant, excellent though it may be.

Like Glue

Your website will quickly fall stagnant if you don’t work on generating traffic. You need to divert the flow of internet users all the way to your website, and then slap on the red-light, so they stay stationary in front of your product or services.
You can make the masses stay by posting consistent, quality content that informs them of relevant and timely information. Furthermore, you should be implementing emotion-evoking and engaging photographs, feedback surveys, and anything else that shows your business is better than the competition. First, though, you need to get the traffic to your location.

Search Engine Optimization

How do you get traffic? Simple: develop a Search Engine Optimization (SEO) strategy. Ensure that there are targeted keywords and phrases interwoven throughout your content, including articles, picture alt-text, product titles, meta descriptions, and product-related texts. Utilizing keywords will help your website rank higher on major search engines, like Google, and will help your audience find you when they require your products and services.

Incorporate Social Media

Social media is fast becoming one of the most dependable sources of advertisement for businesses online. According to Statistica.com, nearly one-third of the world’s population will be active social media users by 2021. The scope of platforms like Instagram, Facebook, and Twitter has grown exponentially over the past few years, and so, you need to jump on the trend.
Imagine and implement a social media strategy and have your in-house team schedule posts across each platform, inviting people to check out your website. Using social media is the best opportunity you have to market your “freemium” content.
Hook, line, and sinker.

Going Mobile

Now that we’ve touched on the influence of social media, we should also consider the devices from which your site will be accessed. Given that eight in ten Americans now use their mobile devices for online shopping, weekly, you need to make sure that your website is correctly optimized to suit that consumer demand. So when you plan that beautiful website, you need to be sure that it is optimized to load fast and that the layout is conducive to the smaller screens indicative of smartphones and tablets.

Analytics

Much like Big Brother, you can monitor your audience activities through web analytic tools. You can take a look at your visitors’ habits and analyze their viewing and clicking habits. Using analytics will paint a picture of trends on your website. Viewers may stay on a particular page for longer than another, or certain links may be clicked more often. From this information, you can develop your website to address their needs.

Summing Things Up

So, there’s our 10-step guide on how to create a website. One of the first things you will get into once your project begins is the web design discovery process. To understand what role it plays and its importance to the overall process, read our other blog titled “The Web Design Discovery Process.”
Remember, “Rome wasn’t built in a day,” and neither will your online success. However, if you implement our advanced tactics, or have our professionals at Agency Partner do it for you, your “Rome” will be built with modern expertise, and your website will reach new heights considerably faster than you expect. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “How to Create a Website in 10 Easy Steps” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.


website launch checklist

Creating a Website Launch Checklist

Creating a Website Launch Checklist

Streamline your web design project

If you are currently preparing a new website or redesigning an existing one, you’ll know that it is both an exciting and daunting task. Like a well-oiled engine, there are lots of moving parts. To keep the project running smoothly, make sure that you pay attention to all of the little details; the creation of a website runs smoothly, but only if communication is effective and understanding between clients and developers is solid.
Here’s our step-by-step guide to ensure that your website launch is a success.

Make an Itinerary

Prepare a checklist titled ‘project management’ for your website. Create a website launch checklist, detailing what content and calls-to-action you need on the website.
Section your checklist to three parts:

  1. Content,
  2. Design, and
  3. Development.

From there, list the specific tasks, set deadlines, and assign them to the respective professionals. This will act as a comprehensive plan of action, leading up to the set launch date.

Prep a Staging Site

A staging site acts as a mirror image of your final website, hosted privately, away from the public domain. Staging sites are used to prepare content and make any necessary edits ahead of the live-launch of your final website.

The Testing Process

Once you’ve got your website made and fresh content uploaded to your staging site, start running tests to ensure that the website works as it should. Make sure that you test each and every component of the website, double-checking that everything flows and that there are no bugs.

If there are any bugs, bounce it back to development for a fix.

Start Operation Testing

When you’re ready to start your final testing, bring a halt to all content and coding processes, and test the following aspects of your website:

Website Running Speed:
  • The speed of your website affects the user experience and everything that comes with it – including the conversion rate, as well as your Google web search ranking.
Images:
  • Double-check that all of the images within your content are consistent in both quality and size. Also, ensure that your designers have included alt text tags with each and that the images are compressed for the web as these play a key part in the webpage load time.
Check your SEO:
  • Search Engine Optimization is the most important factor of a website that wants to rank well on search engines. Make sure that every web page features a unique meta description and appropriate title tag. Everything on your site should be optimized, but your priorities should be the titles, headings, and body content; the titles of each image and respective alt texts; and the URL for each page.
Mobile Optimization:
  • Most people browse the web via their cellular device. With that in mind, you need to make sure that your website is accessible and appealing to both desktop and cell phone users. Also, Google’s algorithm rewards your website with higher search engine rankings if it is optimized for both. So, get that right.
Test The Forms:
  • Forms are an important part of a website, and if yours incorporates any, make sure that they work correctly. Check that the forms lead to the intended webpage, or that they successfully trigger an email.
Test Your Links:
  • There isn’t much that’s more frustrating than clicking on a link and being redirected to the wrong page. Test all of your links to ensure that every button matches up.
Check Your Content:
  • Proofread all of your content, checking for grammatical errors, and keep an eye out for any ‘stock’ placeholder text on any templates, making sure that they are all replaced with your content.
Make Sure Your Formatting Is Correct:
  • Font codes are easily positioned in the wrong segments of websites during the coding phase. Double-check that your webpages do not fall foul of this common mistake; make sure that everything looks consistent and there aren’t any random anomalies.

Think Safety First

Safety is a big factor for businesses on and off the web. Make sure that your website features an SSL certificate. An SSL assures users that your website is encrypted and, subsequently, any data exchanged on your website cannot be intercepted by hackers. Google now incorporates SSL certificates into its rankings, and so, it’s a great plus if you have one.

Map Out Your Site Correctly

All websites have an XML sitemap, which is a file of code hosted on your site’s server. The XML is what Google’s search engine looks at, and it lists every relevant URL that your website uses for the structure.

Check the Legality of Content

Copyright rules everything, these days, from music and imagery to content. Make sure that your website doesn’t have any copyright issues or trademark infringements, and consult a legal team about writing a Privacy Policy for your website. The Privacy Policy will detail the information that you collect from your users, like cookies, and how you use the collated data, ensuring transparency between business and audience.

Run the Stress Test

If you are expecting high volumes of traffic on your website post-launch, you should run a stress test before releasing. The stress test will simulate virtual visitors, showing you, roughly, how much traffic strain your website can take before it loses the ability to run correctly. If you allow your website to reach a faulty state, at any point, users will start to disengage from your brand.

Post-Launch Preparation

Neglected websites are the worst. When yours goes live, it will be fully-functional, attractive, and well-positioned. This can change quickly. To avoid looking like an uncaring business, prepare to make enhancements for post-launch.
Create a document and list anything that you couldn’t manage ahead of the launch but would like to add to the website. After the launch, pay attention to the needs of your user-base; plan to incorporate additional features as and when needed.

Keep in Contact

You need to keep a positive relationship with all of the relevant members of your team and stakeholders. If any issues arise further down the line, these guys will be your go-to squad, there to rescue your website.

The Final Tick on Your Website Launch Checklist

You and your team will have worked incredibly hard to reach this point, but it isn’t over just yet. The day of launch will be a busy one, with the entire team present and ready to rectify any initial unexpected issues that your website may encounter. Also, make sure to submit your XML sitemap to all of the major search engines on which you’d like to be featured. Spread the word about your website launch via any and all media platforms, and then, tick off the final box your website launch checklist.

Summing Things Up

If you think this process sounds intimidating, we can help. At Agency Partner Interactive, our web design and digital experts can walk you through each stage of the process, as well as provide digital support services such as digital marketing and IT strategy consulting. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “Creating a Website Launch Checklist” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.