Tag: Digital marketing agency dallas

clutch_reviews

Agency Partner Interactive is Making Waves in Digital Marketing in Dallas/Fort Worth

Posted on | by devops
API Making Waves in Digital Marketing

For over ten years, Agency Partner Interactive has been at the forefront of leveraging technology to drive revenue for businesses. We give ourselves the goal of changing all our clients for the better.

But we need to prove that, which is why we created our Clutch profile to begin gathering reviews from our clients and partners. After two years of letting the results come in organically, we are happy to say that we are getting an overall positive reception from our clients and partners.

We have so far collected thirty-nine reviews. Our average score through all of them has been five stars. This is an excerpt from the latest one that was published recently.

clutch_review 

We appreciate these reviews and the effects they’re causing for two important reasons. First, they inform the market of the services we offer and the quality they can expect if they choose us as their project partner. Second, they inform our team of our strengths and the areas that require adjustments to further improve our processes.

These kinds of reviews and feedback operate as good barometers for the quality and temperament of any vendor. They come from unbiased sources that have direct experience with how the service provider operates. But that’s not all they have to offer.

This website has areas that showcase leading firms from every industry on their directory based on the scores they get from reviews. It acts much like a top scoreboard except for companies, and the criteria is customer service.

We are happy to say that Agency Partner Interactive is in the top five best digital marketing agencies in Fort Worth according to that list. It quickly communicates that not only are we providing the best services in our field. But that we are causing real positive change to our clients.

This improvement is important because we want our potential clients to know we are a top digital marketing and web design/development agency. Using agencies is a cost-effective way to gain an edge for your business.

We endeavor to spread awareness on the viability of this business strategy because the benefits are too substantial to ignore. Explore our website to learn more about the services we offer and what we can do to improve your operations. Contact us today and get an expert opinion on how we can grow together.

social-media-trends

9 Social Media Trends You Need to Know for 2022

Posted on | by devops
Expert Tips For 9 Social Media Trends You Need to Know for 2022

If you’re like most small business owners, you’re probably trying to keep up with the latest social media trends. But keeping up with social media changes can be hard – especially if you don’t know what to expect in the future.

But don’t worry, we’ve got you covered! In this blog post, we’ll take a look at some of the top social media trends that are expected to dominate in 2022. So, whether you’re just starting out on social media or looking to evolve your strategy, read on for some valuable insights! 

  1. Social Retailing

It’s not enough to post and ghost anymore (if it ever was), and users are all about social commerce this year. Brands need to create a full experience around their product or service – livestreams, shoppable buttons, influencer campaigns. It’s not exactly new, but it definitely will be taken up another notch in 2022.

  1. Customer Service Goes Social Again

For many, customer service has taken a back seat to a lot of the fun and flash of social media. Use 2022 to get back to authentically connecting with your customers when they have an issue or when they just need a little communication with a brand. Don’t forget that social servicing is how many brands built their following in the first place back when social media was still a wild, wild west!

  1. 3. Hiring from Social Platforms

It’s a Gen-Z world now, and even recruiting is turning to social platforms. Finding your new team members through avenues like TikTok marketing will depend on you being upfront about your mission, values, company culture, and the human element of your brand. Whether B2B or B2C, take the opportunity to solidify your branding and appeal to the next generation of the workforce.

  1. Brands Showcasing Their Human Side

Consumers today prefer looking at brands holistically to make sure they align with more than just the great products. Offer a human side to your company by showcasing the personality and points of view that your company values.

  1. Accountability

Brands are being taken to task more and more for the promises they’ve made – environmental, social, cultural – and those same brands better be backing them up with their actions. Consumers vote every single day with their dollars. So, make sure you’re listening and responding to the conversations around your brand on social platforms with sincerity when they come at you with those receipts.

  1. Brand Authenticity

If it isn’t clear yet from this roundup, authenticity is the new way of the future. Consumers are far more attuned to when they’re being sold to, and fake connections just won’t cut it anymore. Meet users’ skepticism with transparency about your company and its values. Empathize with their heightened awareness of social issues and use social media to show them you’re aware, too.

  1. User-Generated TikTok Vids

UGC or User Generated Content is still the pinnacle of social content, and TikTok is the place with the most social currency. Use it to build brand awareness and support the sense of authenticity and accountability around your company culture through shortform videos on the platform. Run contests, repost and share, and just generally show appreciation for your customers who participate in creating content around your brand.

  1. LinkedIn has it’s Influencer moment

It seems each platform has its own distinct slice of the social influencer pie, and LinkedIn is the next spot to get the highlight! In 2022, LinkedIn has begun focusing on creators, especially with the rise of Work from Home culture. This will be the spot for developing your personal professional brand through thought leadership and engagement potential.

  1. #NoFilter

“Perfect” can be so boring. Posting social content without first curating filters and effects has been slowly growing over the last few years, and we think it’s time for the shift to go mainstream. In-the-moment authenticity is the key to engaging a modern audience in a way that will prioritize genuine connections over “perfection”. 

That’s it for our roundup of the top social media trends to keep an eye on for 2022. Of course, things are always changing in the world of social media, so don’t be surprised if some of these predictions change by the time next year rolls around. But as of right now, these are the trends we think will be most important to watch.  If you want help staying ahead of the curve and ensuring your company’s social media is on-trend, contact Agency Partner today. We have years of experience helping businesses just like yours make the most out of social media and stay ahead of changes in this ever-evolving industry.

amazon-ads

How Do Amazon Ads Work?

Posted on | by devops
Expert Tips For How Do Amazon Ads Work?

When it comes to online advertising, Amazon is a major player. In fact, Amazon is now the third-largest digital ad platform in the United States, behind only Google and Facebook. That’s a pretty impressive feat for a company that started out as an online retailer! If you’re looking to start advertising on Amazon, or are just curious about how it all works, read on. In this article, we’ll discuss the basics of Amazon advertising and outline how you can get started.

Who can advertise on Amazon?

If you have an Amazon storefront, you can advertise on Amazon! This includes sellers who use Amazon to fulfill orders (Fulfilled by Amazon, or FBA) and those who sell through the Amazon Marketplace. Setting up ads for your products is a great way to get your ads in front of the right audience. Running an ad places your product in a high-visibility spot, such as the first shopping result page.

What types of advertising are available?

There are three main types of advertising that you can use for your Amazon products.

Sponsored Products:

This type of ad targets customers who are already looking for products like yours. When someone searches for a product on Amazon, your ad may appear next to the search results. If a customer clicks on an ad, they’re directed to the corresponding product page. Sponsored product advertising is available to professional sellers and vendors.

If you’re looking to promote a specific product, this is a great ad to use! Sponsored Product ads help to increase sales and attract traffic to specific product pages.

Sponsored Display Ads:

Product display ads help you engage customers who have shown an interest in your in categories similar to your products or have viewed your product pages but did not purchase. This kind of Amazon ad shows ads on and off Amazon.

If you’re getting a lot of clicks on your product page but not a lot of purchases, consider using this kind of advertisement to keep your product at the forefront of people’s minds. Sponsored display ads are only available to vendors and sellers registered in the Amazon Brand Registry.

Sponsored Brands:

Sponsored brands allow you to highlight multiple products at the same time, along with your logo and a headline. Using this type of ad, shoppers are directed from your ad to a selection of products or to your brand’s store. This allows you to boost brand awareness and increase sales across all your products.

If you’re wanting to gain more credibility for your brand and you have a catalog of similar products, this is a great ad to use! Sponsored brand ads are available to vendors and sellers registered in the Amazon Brand Registry.

How Do I Pick a Budget?

Now that you’ve decided what and how you want to advertise, it’s time to set a budget for your ads. On Amazon, you pick a daily spend that you want Amazon to use. Every time someone searches for one of your keywords, all the ads Amazon bid for placement. You only pay when someone clicks on your ad, the higher the budget the more clicks you’ll likely get.

Keep in mind that your budget should be based on your goals for the campaign and what you’re hoping to achieve. If you’re unsure of how much to spend give Agency Partner a call and our experts can consult you in your Amazon advertising!

How do I get started?

Advertising on Amazon can be a little tricky, but following these steps will help you set up your first ad. First, log in to your seller account and click the “Campaign Manager” tab at the top of the page. This will take you to an advertising dashboard where you can create ads, manage your budgets, and measure the performance of your campaigns.

Next, you’ll need to create a campaign. Give your campaign a name and choose the products that you want to advertise. You can then decide on your budget, how long you want the campaign to run for, and what type of ad you’d like to use. After that, you’ll need to create an ad. This is where you’ll input the details of your campaign, such as your headline, description, and product images.

You can also target specific customers by choosing keywords and interests that you want your ad to match. Amazon will then place your ad in front of people who are most likely to be interested in your products.

How do I know if my Amazon Ads are successful?

Once your ad is live, you can monitor its performance with the “Reports” tab. Reports show how much money your ads have made, the number of clicks and your ad spend. You can use this information to make adjustments to your campaign and improve results over time. If you’re just getting started with advertising on Amazon, you might want to consider using an Amazon advertising agency, like Agency Partner Interactive to help you get the most out of your campaigns.

What’s the Best Way to run Ads on Amazon?

The best way to guarantee results and start making good sales is to partner with an Amazon agency, like Agency Partner Interactive. With over 10 years of experience in the marketing and advertising industry and a team of experts who are dedicated to your success, we can help you reach more customers and increase your revenue by creating effective advertising campaigns that get results. 

Ready to Promote Your Brand with Amazon Ads?

If you’re looking to increase sales and brand awareness, Amazon advertising is a great way to do it. With Agency Partner Interactive, you can create effective campaigns that will reach more customers and help boost your bottom line. Contact us today for a free consultation!