ChatGPT is a relatively new player in the online world that has quickly hit center stage. With its ability to understand and respond to natural language queries and context to generate human-like responses, ChatGPT could spell disaster for search engines like Google and Yahoo. So what is ChatGPT, and why are people so concerned? This blog post will take a closer look at ChatGPT and its potential impact on search engines.
What is ChatGPT?
Developed by OpenAI, ChatGPT is an advanced chatbot designed to generate human-like responses to text input. ChatGPT is based on the large language model (LLM) called Generative Pre-trained Transformer (GPT).
GPT is an autoregressive language model using deep learning to produce human-like text. It can understand human language and assist with various tasks like answering questions, generating text, and providing information. Given an initial prompt, it generates text that continues the prompt.
How Can ChatGPT Replace Search Engines?
The reason why people think ChatGPT may render search engines obsolete is because ChatGPT providers users a single answer to their question, whereas Google offers a list of resources that are intended to answer the question.
When users type a search query into the field, Google provides a list of article links. The responses range from the most to least relevant, but the user must go through the search results to find the answer to their query. ChatGPT does this work for the user, mimicking the data analysis process and delivering a concise and user-friendly response.
With ChatGPT doing all the heavy lifting, some speculate why it hasn’t already replaced Google search engines. The primary reason why ChatGPT has not replaced search engines already is that it has many limitations, some of which are:
ChatGPT is based on a language model that requires training to perform well. Proper training is expensive, and OpenAI has only trained this model once, meaning it has many errors. Additionally, AI and algorithms are highly susceptible to bias, even if the information is perceived as objective and factual, so there is a danger that ChatGPT will present flawed narratives in response to complex questions without room for the user to draw their own conclusion.
ChatGPT can easily provide incorrect or misleading information, so it cannot be used for anything requiring factual accuracy. ChatGPT can even invent data when responding to user queries, misleading users that the information is trustworthy based on how it is presented.
Impossible to verify information
People who only use ChatGPT as their source of information receive one reply, whereas Google offers a list of information from multiple sources. ChatGPT doesn’t provide sources to back anything up, so for users to trust the system, they need to understand where the data comes from through accessible links or references.
Since ChatGPT can only provide information that can already be found on the internet, there is a growing concern about cheating, plagiarism, phishing, and other issues. Its ability to mimic human-written text causes users to copy and paste AI-generated content as their own work, which might be riddled with plagiarism and inaccuracy. With no references or citations to back anything up, this risk increases.
ChatGPT Impact on Search Engines
ChatGPT has an interactive quality, while search engines, like Google, provide passive article links, making a more enjoyable experience for users. While it’s no surprise that ChatGPT is a useful tool for the right applications, it doesn’t seem like search engines are going anywhere for the foreseeable future.
A new approach to the debate of ChatGPT vs search engines could be blending the two to offer improved user experiences. With its advanced natural language processing abilities, ChatGPT can understand and respond to user queries in a human-like way, making search more intuitive and efficient.
Another way ChatGPT can help search engines is by providing more accurate and detailed information responding to user queries, and enhancing search functionality. Rather than replacing search engines, generative AI technologies have the potential to revolutionize the way we interact with search engines.
As we step into 2023, the world of Artificial Intelligence is set to bring about exciting new developments and advancements. From machine learning and natural language processing to computer vision and deep learning, the field of AI is rapidly evolving, and 2023 is shaping up to be a year of significant growth and innovation.
This blog post will provide a background on some of the most important breakthroughs in AI technology in 2022 and look at some of the most prominent AI trends of 2023. Join us as we explore the future of AI and how it will shape the way we live and work.
2022 AI Overview
2022 proved to be a banner year for AI developments. AI usage and production increased in deep learning and machine learning models, steadily tackling highly complex problems.
Companies like OpenAI released demos of the advanced chatbot, ChatGPT, which has captured the attention of Microsoft, and text-to-image generators, making AI more approachable for public use. In tech, corporations like Dell said AI could become the main engine of innovation for the year as more companies adopt the technology to harness the full potential of data and support teams across their business.
Top 5 AI Trends in 2023
With OpenAI set to raise funds at a $29 billion valuation, Apple’s rollout of an AI auto narration tool, and Microsoft developing a model that can simulate anyone’s voice from only a three-second audio clip, the AI sector shows no signs of slowing down.
As more organizations adopt AI to take advantage of its full potential of data and support teams and consumers, this rapid acceleration gives rise to these predictions for how AI will continue to evolve in 2023.
Natural language processing
Natural language processing (NLP) teaches computers to understand text and speech. Recognizing that NLP is one of the few fields in AI not limited to data, more companies will use this technology to improve their products, services, and customer experience.
According to a report by Market Research Future, the NLP market is predicted to reach $341.7 billion by 2023 with a CAGR of 27.6% due to its speech recognition, chatbots, and research-supporting AI systems.
The vast amount of information that can be gathered in the unstructured, text-based conversation customers have with call center representatives paves the way for one of the most accessible intelligence sources.
NLP offers the ability to gain crucial customer insights to improve products and services, while virtual assistants can help staff tackle complex customer issues and improve satisfaction.
Additionally, smart speakers in homes and mobile devices significantly increased due to the remote and hybrid working revolution, and speech recognition solutions focused on streamlining corporate processes will take center stage in 2023. As internal systems like CRM become increasingly connected to voice assistants, they will become more adapted to address each company’s unique needs.
Increased personalization and the ability to improve the customer journey go hand in hand with NLP, but with adaptive AI, brands can go beyond language processing to transform client experiences and improve personalization.
Edge-based AI systems and computer vision-built experiences create frictionless shopping, reducing wait times and hassle for consumers. Retail stores can offer hyper-personalized recommendations and provide seamless customer journeys based on real-time insights gained through video analytics.
These in-store analytics can give intelligent information based on each customer’s in-store behavior, such as the amount of time they spend in each aisle. Integrating past shopping histories across multiple channels and factoring in the demographic profile will elevate customer experiences making experiential shopping immersive and more enjoyable.
AI for cybersecurity
With an increased risk of data breaches and recent cybersecurity attacks, AI has the potential to improve defenses and create new opportunities for criminals.
Advancements in AI and machine learning will enable IT teams to become more agile in reacting to threats, transitioning out of previous approaches to fixing issues manually. By leveraging the right platforms and solutions, enterprises will be able to keep up with the changing landscape and protect themselves from attacking agents by building an infrastructure that can adapt to changing conditions.
On the other hand, new AI software can allow threat agents to exploit vulnerabilities quickly and reduce the technical expertise required. There has also been evidence that deep fakes are being used to infiltrate organizations.
Edge AI is the implementation of artificial intelligence in edge computing environments. AI computations are done at the edge of networks instead of in a centralized cloud computing facility or offsite data center. Edge AI has the power to transform our daily lives by making standard consumer devices context-aware through deep learning.
As edge-based AI becomes more affordable and accessible to high-performance GPU compute, it will give rise to a market for smart and responsive devices. Since edge device models are customized to the specific environment, and critical data never exists outside the edge network, sectors like healthcare and finance, where data management faces strict regulation, will benefit.
Edge AI models use context-based learning and synchronize with the central model at the appropriate times, resulting in lesser bandwidth and energy requirements. These cost-effective and intelligent devices will transform industries like retail, manufacturing, and energy utilities for use in cases like quality inspection and predictive maintenance. Edge-related AI will also be adopted to reduce carbon footprint and meet sustainability goals.
Generative AI models use data like videos, sounds, photos, or computer code to create new material. OpenAI’s GPT-3 is one of the most popular generative AI models and is capable of producing text almost indistinguishable to human-written text. This technique gained widespread attention due to deep-fake content, but it will be used more regularly in the coming years for a variety of applications.
Generative AI offers new capabilities that enable brands to streamline and augment content creation processes. AI networks use transfer-style learning or general adversarial networks to create immersive content from different sources. With generative AI, companies can create images, videos, and written content while decreasing turnaround time. Its obvious marketing advantages make it a key component in changing the content creation landscape in 2023 but have the potential to revolutionize the media industry.
Final Thoughts on the Latest Trends in AI
As AI continues to advance at breakneck speed, it’s essential to understand that with any digital revolution, there are advantages and disadvantages. Experts believe AI will be a key part of digital transformation strategies in multiple sectors and influence infrastructure decisions in finance and technology.
AI has the potential to streamline business processes, enhance customer experiences, and improve cybersecurity, but indiscriminate adoption and misuse of AI can lead to significant consequences for society at large. Understanding the purpose and limitations of AI for your business should be a critical factor in how you choose to implement it.
Agency Partner Interactive Web Design Agency
As your premier web design and digital marketing agency, Agency Partner Interactive stays on the cutting edge of technology and innovation. We work to understand your business drivers before leveraging technology and our years of experience to create custom websites, design user interfaces, and create compelling digital marketing solutions to help accelerate your long-term goals. Whether you need a bespoke website for your brand or internet marketing consulting services, we’ve got you covered. Get in touch with a strategist for your free proposal today!
Search engine optimization, or SEO, is a crucial tool for businesses looking to improve their online visibility and attract more website traffic. However, as you begin to explore the world of SEO, you may be wondering about the cost of these services. How much should you expect to pay for an effective SEO campaign? What factors affect the cost of SEO services?
In this SEO guide, we’ll take a closer look at the cost of SEO in 2023 to help you plan your Google search engine optimization costs for the year. Whether you’re a small business owner with a limited budget or a larger company looking to invest heavily in SEO, this blog will provide you with the information you need to make informed decisions about your SEO spend.
For a more detailed SEO guide personalized for your business needs, speak with an SEO expert at Agency Partner Interactive and get a free proposal today!
What Are SEO Services?
SEO (Search Engine Optimization) services help businesses improve their online visibility and attract more website traffic. SEO is an integral part of any internet marketing effort when designing and executing an effective strategy for optimizing your website’s pages and elements so they appear meaningful to search engine crawlers.
How Much Do SEO Services Cost in 2023?
While most business owners hope for an exact number that will fit neatly with their monthly or yearly budget, it’s more complex. The cost of SEO services can differ significantly depending on the services you need, the digital agency you choose, the level of services you require, and more.
In 2022, the cost of localized SEO campaigns averaged $1,400 per month, while nationally focused campaigns ranged between $3,000 to $7,500 per month.
Average Cost of SEO Services for US-Based SEO Agencies
Hourly – $100 – $300
Monthly retainer – $500 – $10,000+ per month
Project-based – $1,500 – $5,000. However, SEO requires diligence and continuous tracking on an ongoing basis.
Additional factors to keep in mind:
eCommerce SEO services typically cost more
Plans with content creation and writing increase costs
Additional fees for link-building services
What Affects the Cost of SEO Services?
While how much you’ll spend on SEO services has much to do with which digital marketing agency you go with, the breakdown of costs depends on several factors, including:
The size and complexity of your website – the overall technicality and content management system of your site determine the amount of effort needed for SEO services. For example, Agency Partner Interactive builds custom websites for each of our clients using SEO best practices tailored to Google and other major search engine algorithms. Having a technically sound and intuitive website created with SEO best practices in mind makes it much easier to optimize existing pages effectively and efficiently.
Existing visibility, brand awareness, and exposure – if you’re starting from scratch with a brand new website with no rankings or domain authority, be prepared to pay more or wait longer to see results.
Urgency – SEO is a long game and takes time to be effective. If you need to see quick results, it requires more effort, time, and resources from the SEO agency, leading to higher costs.
Competition – the overall competitiveness of the keywords you want to target depends on your industry and the set of keywords.
Target audience – local, national, or global campaigns may affect the overall cost of SEO services.
Type of service – SEO pricing is often determined by whether you need to optimize your content for organic search, build up a review profile, produce and publish regular content pieces, and more. This can determine which SEO pricing structure and packages are best for your business. If you need help setting up your Google My Business account and optimizing site tags, it can be a one-time project, whereas if you want to build a comprehensive blog and gain ranking on the SERPs, monthly services might be a better option.
How Much Should You Spend on SEO?
The amount a business should spend on SEO services depends on its budget, goals, and size. Small to medium-sized companies with a limited budget may want to start with a smaller package. In contrast, enterprise companies with more resources may invest more heavily in SEO. Regardless of what you want from SEO efforts, you should set realistic goals and budget your digital marketing services accordingly.
Paying for a talented and reputable SEO agency to create quality content and optimize your website can generate new leads for years to come, so the return on investment can pay off exponentially. In 2023, small business owners should budget around $1,000 to $5,000 per month for SEO services. Experienced SEO experts will provide scalable services without overlooking critical elements like
Quality content creation
Conversion rate optimization
Accessibility, usability, and functionality of your website
By choosing the right SEO agency and working with them to develop an effective SEO strategy aligned with your business goals and budget, you can reap the rewards for years to come.
Currently, 53.3% of all internet traffic comes from organic search results, with Google having over 85% of the total search engine market. That means formatting your site and content to meet Google’s specifications is critical. If your business relies on SEO services, an agency with local SEO experts specializing in local search can help boost your business’s results on SERPs and improve your bottom line.
It’s important to remember that SEO is not a one-time investment; it’s a long-term commitment to achieving better visibility and results. While there’s no one-size-fits-all package for SEO, working with a dedicated digital agency like Agency Partner Interactive can help you achieve scalable results and ROI through high-quality content marketing and bespoke SEO services.
Agency Partner Interactive: The Best Dallas SEO Agency
As the number one SEO agency in Dallas, Agency Partner Interactive’s vision is to be the catalyst to unlock growth and value for every business. Our SEO experts have the skills, resources, and expertise to help you reach your goals and beyond.
Our work has won us awards, such as Top Dallas SEO Companies by DesignRush, FastTech 2022, and Clutch.co Global 1000. Experience the difference of working with a dedicated digital agency makes your success ours. Get in touch to receive your free personalized proposal today!
We’ve seen a massive influx of websites and apps that use micro-interactions, machine learning, and artificial intelligence (AI) to create a seamless user experience. Almost every website or app you use today has been designed with one or more of these UX/UI trends. Although many businesses are still trying to get the hang of it all, some trends have already proven their worth — and will only become more critical in the coming years:
Immersive scrolling combines two design trends: parallax scrolling and infinite scroll. Parallax scrolling happens when two or more layers scroll at different speeds, creating a 3D effect for your website visitor.
Infinite scroll adds another dimension to the experience by allowing users to scroll beyond the bottom of a page and load more content as they go. This can be used with parallax scrolling to create an immersive user experience that keeps users engaged with your site.
3D and Animated Visual Elements
3D and animated visual elements are becoming more popular because they can create a more captivating experience for your visitors. They can show product features or highlight key information, but the most important thing about 3D and animated visuals is that they’re entertaining for your audience.
Your website visitors will appreciate the effort you put into making their experience as enjoyable as possible, even if it only lasts for a few seconds, so keep this trend at the top of your mind when designing your 2023 marketing strategy!
Accessibility is a legal requirement for many websites and is an excellent way to boost customer satisfaction.
Accessibility is essential for everyone, but it’s especially vital for people with disabilities. That doesn’t mean you need to build an accessible website from scratch. You can start making your site more accessible by following some simple UX design principles:
Empathy: understand the needs of your audience and their concerns when interacting with your brand or website.
User research: this step is an essential part of design and development, but it’s equally important for creating accessible designs. It’s imperative to reach out to a diverse audience, ensuring you are considering individuals with varying cognitive and physical needs. After you understand these concerns, you can resolve their issues with innovative and helpful solutions.
Inclusivity: this aspect is critical for today’s consumers. They want to work with a brand that ensures all audiences feel heard and seen. Individuals with disabilities must be brought into the fold when designing a holistic web and mobile experience.
Navigation: ensuring your website is mobile-friendly is crucial for all audiences, specifically for accessibility purposes. It’s important to give users multiple navigational options. If some users need assistive devices, UI/UX designs need to consider how that impacts their interaction and provide solutions for how users can control how they interact with your site.
Personalization tools are all about making your website more relevant to your customers. It’s a way of creating a more personalized experience for the user by providing them with content tailored specifically to their interests and needs, creating an individualized experience for every visitor.
Many different personalization methods are available, from simple cookies that track users across multiple devices and sessions to sophisticated AI-powered machine learning algorithms. But no matter which method(s) you choose, it’s important that they give each visitor an individualized experience while also providing value. The goal should always be to ensure that the website is relevant to the user.
2. Dark and Anti-Light Modes
Your customers may have experienced eye strain and fatigue from using your website or app. To help them, you can create a “dark mode” option. Dark mode removes bright backgrounds and makes the text on your site easier to read.
Additionally, if you have visitors with low vision or color blindness, a darker color scheme can offer easier access to your site/app content without straining their eyesight.
Agency Partner Interactive as Your UI/UX Design Agency
In summary, UX/UI has become essential to every business’s digital presence in the modern age. It can help you keep up with your competitors, build customer loyalty, attract more audiences, and generate revenue.
As an award-winning website design and development company, Agency Partner Interactive’s design team can help you create a compelling, inclusive digital presence catered to your audience base. We work to understand your users and build responsive, meaningful, and satisfying experiences for all users. Get your free proposal today!
The holidays are here, and you know what that means: shopping! The months leading up to Christmas and New Year’s Day are prime times for online sales. With so many people looking to buy presents for their loved ones or take advantage of post-holiday deals, chances are they’ll be looking online before they go into stores. If you’re an eCommerce shop owner, this is your opportunity to take advantage of increased traffic on your site and make some extra revenue. This blog post will help you prepare for the upcoming high-traffic period by outlining how long it takes for orders placed today to ship out tomorrow (and beyond).
Get a Jump Start on Inventory
As you’re getting ready to start the holiday shopping rush, there are a few things you should consider. First and foremost, make sure that your inventory is in order. You need to know what you should be ordering, how much of it, and whether or not it’s available in enough quantity or color options.
If your product is unavailable when customers want it (or worse yet, if they can’t find it), your business could lose revenue. That’s why Agency Partner Interactive recommends taking a proactive approach by getting an accurate count of how many products you need and putting in your order early enough so as not to run out before most people even start their shopping season.
Make Sure Your Website and all Related Platforms are Tested and Functioning
This is an excellent time of year for eCommerce businesses, but it can be stressful for you and your team. Make sure your eCommerce website is working properly and that all related platforms are tested and functioning. If you still need to optimize your site for search engines, this is the ideal time to get started! Once you’ve done that, look at improving user experience by making navigation easier to use and ensuring that customers have a good experience while on your website. This will help keep them coming back again and again!
Be Mobile Ready
As mobile commerce continues to rise, ensuring your website or app is ready for the holiday rush is essential. You can only fully take advantage of the increased traffic at this time of year if you’re prepared.
First, check your site’s user experience (UX) on mobile devices. Conduct a usability test with friends and family members who use their smartphones more than any other device; get some expert advice from an experienced UX professional—and make sure you’ve already tested out any new features before making them live! If your website isn’t easy to navigate from a small screen, people won’t be able to find what they want and will likely leave before deciding what gifts to buy.
Second, ensure that whatever functionality your customers expect from their phones works well when accessed through them. For example: does shopping cart abandonment convert into actual sales? Can people check out quickly without having to stay logged in for hours? Is there enough space between buttons, so people don’t accidentally click on something else instead? These things matter!
Personalize Your Customer Experience
Personalization is a vital part of the customer experience. If you need to personalize your customer interactions, you should start doing so today. You can improve the customer experience through email marketing, social media posts, and other channels that allow for different levels of personalization.
Personalization can be a great way to build customer loyalty. If a customer knows that you care about them as an individual and are willing to tailor your approach based on their needs and desires, they’ll likely feel more compelled than ever before to return in the future. And when they come back, they’ll be more excited about it because they expect to be treated differently each time (and hopefully better).
Personalizing your approach also has another benefit: increased sales! Customers who feel valued by companies are much more likely to make purchases than those who don’t feel valued or have no connection at all.
Get Your Marketing Campaign Ready to Go
You must ensure that you have a social media presence and email marketing before the holiday shopping rush begins. Social media is a great way of reaching out to customers and providing them with information about your business and products while also letting them know about upcoming deals or offers. Email marketing allows you to send out emails reminding your customer base about the discounts or offers available during this time of year and other holiday-themed landing pages.
With a bit of preparation and support, you can make this time a win for your business. A little preparation goes a long way toward giving your customers an unforgettable experience that will keep them coming back for more. And when they do come back, it’s crucial not only that their favorite products are in stock but also that they find what they want easily—or at least quickly enough so as not to be frustrated with how long it took to locate it. So, get ready now with these tips and tricks for reducing customer frustration during the holiday shopping season!
Agency Partner Interactive
With the holiday shopping rush in full swing, you’ll want to make sure your eCommerce marketing campaign is ready. It’s a great time to use social media and email marketing platforms to reach out to your customers and remind them of your discount or offer. If you need help getting your marketing strategy ready in a pinch, get in touch with an internet marketing expert at Agency Partner today! We’ve had extensive experience with holiday marketing campaigns on a tight deadline, and we can help you grow your business and sales this season and beyond. Schedule your consultation today!
YouTube is a powerful social media platform for reaching consumers. Whether you’re a large corporation or a small business, YouTube can be an important part of your marketing strategy. However, not everyone has the time or budget to create full-length videos that grab people’s attention and compel them to watch. That’s where YouTube Shorts come in: they allow you to share quick bits of content with your audience in an easy-to-consume format that doesn’t require any additional effort on their part once they’ve clicked through. In this post, we’ll explore what exactly YouTube Shorts are, how they work, and why they matter so much for brands looking to reach their target audience through video content.
What Is a YouTube Short?
A YouTube Short is a video that’s typically between 1 and 5 minutes in length, but it can be as short as 15 seconds. These videos are used to promote products or services and can also be used to tell stories, entertain, or educate consumers. You’re not limited in how you use them; they’re just another piece of content you add to your social media marketing strategy that can help build an audience for your brand and grow awareness among consumers.
Why Are YouTube Shorts Important?
There are several reasons why using this medium to get your message across is so effective.
You can get your message across quickly.
YouTube Shorts are perfect for product demos, tutorials, and instructions on how to use a product or service.
They’re also great for demonstrating how to use features of new products or services that have yet to be available.
How to Create YouTube Shorts
To create a YouTube Short, there are several things to keep in mind.
Use the right equipment: for the best results, use a smartphone or camera that can record in landscape mode. You’ll also want to use a tripod or other stabilizer if you move around while shooting your video. If possible, try to find natural lighting and avoid fluorescent bulbs or bright sunlight when recording indoors—they can wash out footage and make it look dull.
Record high-quality audio: this is one thing many creators forget when they start making videos on YouTube—how crucial good audio is! Make sure you have good-quality microphones before going live with any videos; otherwise, people won’t be able to hear what you’re saying!
Add titles and descriptions: these will help viewers know what they’re getting into before they click play on your work product (or skip over it entirely). Make sure these descriptions make sense, so no one gets confused by anything contained therein either; it’s worth having an editor review them before posting anything on social media sites such as Facebook or Twitter.
Create Content for Your Viewers
The content you create for your brand should be engaging, entertaining, and relevant to your audience. When creating short-form content, it’s essential to keep the length of each video within reason. If your video is too short, people might not stick around long enough; if you go over five minutes, then viewers may lose interest as well. Adding links to your website or other social media platforms is also important so that people can learn more about what you’re selling or reading through other resources.
Integrate Calls to Action into Your YouTube Short
It’s a good idea to include a call-to-action in your video, too. This can be as simple as asking viewers to subscribe, like, comment on your video or share it with their friends. You can also add a link at the end of your video that takes viewers directly to your website, where you’ve got more information about what you do and why they should care about it.
You could also make an extra effort by creating an entire landing page dedicated specifically to the content in question. This way, when people watch this piece of content from start to finish, they’ll know exactly what they’re supposed to do next—or better yet: have already done it by the time they reach this point in the video!
Use YouTube Shorts to Reach Your Audience in a New Way
YouTube Shorts are the perfect companion to longer videos because they allow you to reach people who may not have time or interest for a longer video. If you’re hoping to engage with your audience on mobile devices, this is an excellent way to do so. It’s also an effective way to share your brand story, whether it’s through humor or emotion—or both! And it’s easy to create, too.
YouTube Shorts are an excellent way for brands to reach their audience more intimately. They allow you to break the fourth wall and connect with your consumers personally. But they don’t have to just be used for that; they can also be used as promotional tools or just for fun! Remember: no matter what type of content you choose, keep it entertaining and engaging so that people will want to watch it more than once (and share it with friends).
Agency Partner as Your Social Media Marketing Agency
Social media is a powerful tool to help you grow your business. It can help you reach new audiences, increase brand awareness and boost sales. But if you want to make the most of social media in your holiday marketing campaigns, you need to plan. This article will show you how to take advantage of social media for effective holiday marketing campaigns:
Start with Last Year
Before launching your holiday marketing, look at last year’s campaign and see what worked and didn’t. Did you reach the target audience? What was the ROI? Were there any lessons learned that can help guide this year’s strategy? Look back on these questions to determine how successful your social media marketing has been so that you can improve upon it in the future.
The first step in creating a successful social media holiday campaign is to identify your audience. This may seem like an obvious statement, but you need to know exactly who you are trying to reach when it comes to marketing on social media. Identifying the right audience will help guide you through all other steps of developing your marketing strategy and ensure that all your efforts yielding the intended results.
Once you have identified who your target audience is, it’s essential to understand their needs and preferences, interests, and demographics. You also want to consider what types of content they consume online so that this can be incorporated into any future campaigns or promotions.
Choose the Most Effective Social Media Channels
It’s important to choose the social media channels that will work best for your brand, and it can take time to know where you should focus. When choosing the proper social channels, consider these things:
What is your target demographic? Are they using this platform? If so, how often? Do they respond better to videos or images? Is there a specific type of content that resonates with them on this channel?
How much time do you have to upload content? For example, if you only have an hour per week available but want to upload videos every weekday, then Instagram is probably not the best choice (unless those videos are quick and straightforward).
What kind of content do users engage with most on each channel?
You want your content to stand out and get noticed. Make sure you are using high-quality images, videos, and various formats and colors. This can include square, landscape, and portrait pictures, bright colors or black & white photos. You may also want to use different fonts for your text to grab people’s attention even more.
Choose a Campaign Hashtag
Choosing a hashtag is an important part of your holiday marketing campaign. It helps to create a cohesive social media experience and brings together your brand’s followers.
A good hashtag should be:
Relevant to your brand—This will help it stand out from other hashtags used by other companies, making it easier for consumers to find you online.
Easy to remember—The fewer letters or characters in the hashtag, the better! People won’t want to type out something complicated whenever they want their friends or family members to see what they’re up to.
Run a Campaign
A social media marketing campaign is the perfect way to get your brand noticed, but it can take a lot of work to come up with a concept that stands out in the crowd. For example, you could run a contest on Facebook and give away some products or services in exchange for “likes” from your fans. Another option is giving special discounts and promotions on certain days of the week or month. You can also offer special rewards for people who post photos or videos using hashtags related to your company, such as #holidayfun or #holidaygiftguide.
If you’re not sure where to start when planning out your holiday marketing campaign strategy this year, we’ve got some tips on how you can make sure yours gets noticed:
Be clear about what the goal of your campaign is before launching it! Clear goals will help keep everyone focused on achieving them instead of getting sidetracked by other projects.
Make sure everything about this project is measurable, meaning that there’s some way for people who participate (or don’t participate) to know whether they were successful at reaching their goal(s).
Agency Partner Interactive
With the right tools and strategies, you can make your brand shine year-round. If you feel your marketing could use a little boost, look no further than the digital marketing experts at Agency Partner Interactive. We’ve been helping small and large businesses in all industries achieve exponential growth, and we can help yours do the same! Reach out for your free consultation and proposal today!
Cyber Monday is the biggest online shopping day of the year, and it’s no secret that it’s a massive opportunity for brands to get more sales. But if you want to take advantage of this opportunity, you need to know how to market your products effectively. Here are eight strategies that will help you boost sales on Cyber Monday.
Create Email Campaigns to Build Expectations
Email marketing is the most effective way to reach your customers during Black Friday and Cyber Monday. Emails can be used to promote exclusive offers, new products, services, or new content you’re launching on those days.
An email campaign will help you build up expectations among your subscribers so that when they receive the actual emails, they know what to expect and are eager to take advantage of the promotions. In addition, sending out an email reminder about your sale offers allows you to reach out directly to people who might have missed the first round of advertising.
Create a Sense of Urgency
Urgency, in marketing terms, means you want to encourage people to act immediately. You’re not just hoping your customers will buy. You’re also hoping that they’ll do so quickly. To create this feeling of urgency, here are two strategies:
Include a countdown timer on your website or product page that counts down until the sale ends. This makes people feel like time is running out and encourages them to act fast before products sell out or prices increase.
Use words like “only” and “final” when describing discounts or special offers during Cyber Monday sales. Using these terms makes shoppers think they’re missing out by not making a purchase.
Improve Your Subject Lines
You should also make sure to create subject lines that are relevant to your content. That way, you’ll increase the likelihood that people will open your emails and engage.
Make sure your subject line is short, sweet, and easy to read. If a subject line is too long, people may not even read it before clicking “delete.”
You should also ensure that your email’s title is engaging and interesting so that recipients find value in opening and reading it to the end. Make use of keywords when writing these titles, so they’re easy for Google search engines to index them properly.
If you’re smart, you’ll start advertising your Cyber Monday deals as soon as possible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timer will help keep the hype going (you can even tie in the countdown timer to your email marketing). Advertise on social media like Twitter and Facebook, but also on specialty sites too like Reddit or niche blogs—just make sure it’s relevant!
To make your product stand out, highlight the benefits of your product. This can be done by using benefit-oriented language, testimonials, case studies, and images that show your product’s benefits. Using benefit-oriented language is one way to emphasize what sets you apart from your competitors.
Testimonials are another way to showcase how well a product works for other customers before getting into too many details yourself. Use quotes from customers who have purchased your products so others know what they can expect.
Run Exclusive Offers
Customers who see you running exclusive offers are more likely to contact you. Exclusive deals create a sense of urgency and get them excited about your brand. They also make customers feel like they’re part of an elite group—and when people feel special, they’re more willing to spend money.
But how can you offer something truly unique? You can hold a contest on social media or give out one-of-a-kind items as prizes for new members who sign up for your mailing list.
Promoting a limited-time offer during the holidays is a great way to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers to visit you sooner rather than later so they don’t miss out!
Another way you can create anticipation is by using pop-up messages on your site or app. You can use these alerts as part of your email newsletter or marketing campaign or even include them when users browse products on your site/app.
Use social media
Social media is a great place to market on Cyber Monday. The best way to use social media is by creating ads and targeting specific audiences. You can also use influencers to help promote deals and get the word out about your Cyber Monday specials.
Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Monday sales season.
An Award-Winning eCommerce Agency
By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your eCommerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.
Agency Partner Interactive helps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Cyber Monday campaign strategy!
Google Analytics has undergone an enormous transformation in the last few months. The latest version, GA4 (GA stands for Google Analytics), is vastly different from its previous versions but still has many similarities to Universal Analytics, another name you may have heard regarding Google’s tracking solution. In this article, we’ll compare both versions so you can decide which one is best for your business needs.
Google Analytics 4 comes with a slew of new features
If you’re used to working in GA3, you’ll see the most significant change: you can no longer access your data through the previous interface. While this may seem like a hassle at first, it means Google has added more features and functionality that will benefit your company in the long run.
First, the math in Google Analytics 4 (GA4) is slightly different
When you use GA4, you’ll notice a few things:
The math is more accurate, precise, and faster than the previous version of Analytics.
You may see some different numbers in specific areas of your reports because of this new math.
You can now segment by device type or operating system (e.g., mobile vs. desktop). With Universal Analytics, this was not possible unless you used custom dimensions or segments to do so.
If you have multiple websites set up with GA4, all websites will show up when viewing data across sites in Google Analytics 4 as opposed to just one website showing up with Universal Analytics. Viewing all data for your sites on a single interface allows you to easily see overarching trends and a holistic view of your data.
GA4 impacts how you access your data
If you’re upgrading from Universal Analytics, there are a few important things to note:
The data is organized differently. While GA1 and GA2 used an Adobe Experience Cloud (AEC) framework, GA3 uses Google Tag Manager (GTM). This means that different types of data points will be accessible in different ways. For example, if you want to see the interaction rate for your site’s home page on desktop browsers, you’ll find it in a completely different place than before!
With GA4, all information is available on your dashboard, which means there are now two ways to view your analytics data: by date range or by dashboard (and sometimes both). Instead of reports, you’ll see dashboards. In Universal Analytics 1 and 2, pulling up your data was like opening an Excel file or PDF report: You could go back and look at any previous month/year/quarter by clicking on a specific date range.
GA4’s new Event-Driven Measurement model takes you outside of the reports page
This is because GA4 is more flexible and scalable than Universal Analytics (UA), meaning it can easily handle larger amounts of data.
The data model has changed, too: data is organized more like a database than a file folder system. In this database structure, events are now prioritized instead of attached to your dimensions or metrics like they were in UA. This means there are some changes to how you set up event tracking!
GA4 Enhanced Measurement
Enhanced Measurement is the second significant change of GA4. If you’re new to Google Analytics, this will likely be the feature that makes you want to upgrade.
Enhanced Measurement enables Google Analytics to track all events as they happen on your site—even if they didn’t occur on a page load. This gives you more flexibility and scalability than Universal Analytics ever did; it allows you to track more data without having too much overhead on your servers or slowing down your site for users. In fact, Enhanced Measurement is so powerful that it even lets you track offline conversions like phone calls or emails from visitors who visited your website via an organic search engine result listing (SERP).
With Enhanced Measurement in place by default with GA4 and some additional configuration changes, most of the work with Universal Analytics has already been done for us! All we need now is Content Groupings or Object Groups—which means everything else in our Marketing Attribution model just got easier too!
GA4’s new Data Model
Those who have experience with databases will recognize this structure as similar. You can think of Google Analytics 4 as if it were an Excel spreadsheet from here on out—except that these keep getting bigger and better over time.
If you’re considering upgrading to Google Analytics 4 (GA4), now is the time to do it! The new features will help your team work together more efficiently and save time. You won’t have to worry about remembering which numbers you must focus on because they’ll be clearly labeled and distinguished in the reports. And who doesn’t love that?
Agency Partner Interactive
Let our digital marketing experts be your guide as you grow your business. We’re here to help you attract valuable customers, drive sales, and increase leads. Ready to optimize your business with an award-winning media Outbound Marketing Agency? Schedule your consultation now!
Expert Tips For How to Create a Black Friday E-Commerce Strategy 2022
Are you ready to plan out the best Black Friday e-commerce strategy? If so, you’ve come to the right place! In this article, we’ll help you create an effective Black Friday campaign that will grow your sales and customer base. From determining goals to preparing for high demand at the last minute, there’s no better time than now to get started.
Determine Your Black Friday E-Commerce Goals
After determining your goals for Black Friday, it’s time to determine how you will measure them. This is not something that should be left to chance or left up in the air. If you’re looking to increase sales and customer satisfaction, then define what a successful campaign looks like. A good way of doing this would be setting specific KPIs or Key Performance Indicators (for example, increasing average order size by 10%). This way, when it comes time for analysis, it’ll be easy to determine which aspects of your campaign were successful and which weren’t.
Find the Right Time to Start Your Black Friday Campaign
The Black Friday and Cyber Monday shopping season is upon us! If you plan to participate in the sales, now is the time to start. But how do you know when to begin your promotion?
While there are many factors involved in determining the perfect starting date for your sale, here are a few things to consider:
If you have inventory ready (or can get it ready quickly), starting your Black Friday campaign as early as possible makes sense. This will give people more time to plan their purchases and promote these deals on social media channels like Twitter or Facebook. It also means that they will remember these offers when they return later this month.
Start Promoting Early
You should start promoting your Black Friday promotion as soon as possible.
The reason is simple. Start promoting early and build buzz around your sale while your competitors are still thinking about what they’re going to do this holiday season.
There are a few things you can do to start marketing now:
Create social media posts that feature Black Friday-related products or promotions (i.e., “Free shipping on all orders over $50”).
Ensure that your landing page is up and running so that people know where they will go when they want to purchase something from you during the big day.
Send emails to past customers with information about what kinds of deals are available for them this year and how much time remains before the actual sale begins (a countdown timer is always helpful).
Optimize Your Checkout Experience
You want to ensure that your checkout experience is positive, as this can mean the difference between a sale and an abandoned cart.
Is your checkout mobile friendly? Customers are more likely to browse on their phones compared with desktops, so it’s essential that your site adapts well regardless of which device they use.
Is it quick and easy? Checkout processes shouldn’t take longer than necessary for you to complete the transaction — no one wants to spend more time in their shopping cart than shopping!
Is it secure? Every customer will have different concerns when making purchases online, so make sure that you address these issues by providing clear information about how you store their data and how they can track their order status. You should also provide detailed information about returns/exchanges/refund policies, so there are no surprises after purchase completion.
You might also consider including personalized offers during checkout with coupons based on what someone has already bought in their history or other personalization features, such as suggesting similar products based on past purchases or items with similar colors/styles (if available).
Prepare for High Demand at the Last Minute
Black Friday is the busiest day of the year, so you need to prepare in advance. You need to be able to handle many orders at once, manage all the traffic on your site, and have enough inventory for all your sales. You also need enough staff available to handle customer service and shipping. If you aren’t prepared for this day, it will be extremely difficult for customers to make purchases from you because many other companies will be able to serve them better.
Make the Most of Post-Black Friday Sales, too!
Don’t forget about post-Black Friday sales, too! The day after Black Friday is usually a prime day for deals, and it’s a great way to get customers to return to your site.
Make sure you have the inventory to support the post-Black Friday sales. Typically, these are smaller purchases that don’t require as much stock on hand compared to Black Friday.
With a successful Black Friday e-commerce strategy, you should see your highest year-over-year revenue and customer growth.
One of the biggest days of the year for online retailers is also one of their most challenging. With so many new customers coming to shop, meeting expectations and delivering a great experience is no small feat. But with a successful Black Friday e-commerce strategy, you can see tremendous revenue growth and expand your customer base to new heights.
An Award-Winning E-Commerce Agency
By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your e-commerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.
Expert Tips For What is SMS Marketing? The Ultimate Guide
SMS marketing is a tool that allows brands to reach their target audiences with personalized text messages. These messages can be used to capture leads, keep customers engaged and up to date on the latest news and offers, and even provide customer service assistance by allowing them to contact companies directly through text message. When strategically deployed, SMS marketing can be highly effective.
Types of SMS Marketing
SMS marketing is one of the most inexpensive and direct methods to connect with your customers. It’s a great way to let people know what you have going on, whether it be an upcoming event or sale or just scheduling maintenance. The range of options can include notifications, reminders, questionnaires and surveys, invitations, and more.
How Does Text Marketing Work?
Text marketing is easy to use and allows you to track your campaign’s performance and effectiveness. It is also an alternative to email marketing, where users might be hesitant to open an email they don’t recognize but are more willing to open and engage with a text message that comes in through their phone.
Why Choose SMS marketing?
SMS marketing is fast and engaging. On average, consumers take only 90 seconds to respond to a text message. With the ability to create personalized messages for your customers and prospects – it’s just one more way you can communicate with them.
The stats say it all. SMS marketing is a highly personalized medium and delivers far higher engagement rates than email or any other digital tactic. Furthermore, there are no technological barriers to entry: everyone can text!
Avoids SPAM Filters
Go ahead and open your inbox and look at your promotions folder. There’s a good chance you’ve never opened this before or do so rarely. Many emails in this folder include coupons and shopping offers, which most people aren’t really interested in.
With text message marketing, you see the difference. 49.7% of emails are SPAM. Smart email platforms like Gmail are turned into this and file promotional material for you, never to be seen again.
Now consider your text message inbox on your mobile device. You have one folder, and there is no SPAM filter, so every single message you receive has the undeniable urge to open and read immediately.
SMS Marketing Strategies
SMS marketing is a great way to reach consumers, particularly those on their smartphones all day. With a few creative SMS marketing strategies, you can connect with customers and make your brand stand out from the crowd.
Welcome New Subscribers
When new subscribers join your SMS marketing campaign, send them a welcome message to help them understand what they have subscribed to. This is also a great way to immediately engage with customers who are on the fence about your business and encourage them to give you a try.
Announce New Product Releases
If you’re always on the cutting edge of your industry, keep your customers updated via text. Announcing new product releases is an excellent use of SMS advertising that lets you inform customers and boost hype around launching something new. Existing customers often like to hear about new products because it refreshes their interest in your brand.
Drive traffic to your website or online store by adding a call-to-action link in your SMS campaign. Customers will see a hyperlinked text message and can land directly on the page where they can purchase the product or make a booking.
Follow Up on Abandoned Shopping Carts
SMS marketing can help you recover some of that lost revenue by sending shopping cart abandonment messages to customers who have left items in their online shopping carts. It’s a simple way to remind them of the products they left in their basket and what they’ll get if they go ahead and complete their purchase.
Collect Customer Feedback
SMS surveys are a great way to collect customer feedback. You can ask for a rating and encourage customers to leave comments on products, services, and other aspects of your business. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Or ask a customer to reply to your text with a rating from one to five, then follow up with any customers who give a low rating to find out what you can improve.
With the help of Agency Partner’s SMS marketers, you can grow your business by attracting valuable customers and increasing customer retention. We are an industry-leading SMS marketing agency with a proven track record of helping businesses build their brand, generate leads, and drive sales. Contact us today for a free consultation!
Expert Tips For How Social Media can Positively Impact Your Small Business
Social media is a great way to network, connect and market your small business. It can help you solve issues that you may have with customers before they arise and give you the ability to listen to your customers feedback. All of these things can add up to improving the customer experience.
What is the Impact of Social Media on Businesses?
More than 4.5 billion people use the internet worldwide, which has become a great opportunity for businesses to advertise their products and services globally. From social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to apps like WhatsApp, Tango and Viber, the concept of digital marketing is trending nowadays. The importance of social media networks can’t be ignored as with the help of these online platforms one can directly interact with customers for business promotions or even for sales purposes. But before you dive too quickly into using them, you first need to understand that how much impact do these amazing channels really have on your business.
Brand loyalty is a state where the customers have complete faith in the brand, and they purchase the product or service without any persuasion. Brand loyalty faces a lot of challenges from rivals and substitutes. The level of awareness about a brand among people also plays an important role in brand loyalty. Loyalty means repeat purchases, more spending, stickiness to the product/brand, etc. Brand loyalty can be either emotional or rational based.
Learn more about your customers
You can use social media to get a detailed understanding of your customers and their purchasing habits. This information can help you make smarter business decisions, improve product development, and build more valuable relationships with your customers.
When it comes to consumer brands and customer interaction, things have changed. In the past, you had to wait until the company set up an event showcasing their new products and line. This happened maybe once or twice a year. Nowadays, companies are more proactive in interacting with consumers on a regular basis — through social media channels. Customers can connect with brands directly and ask questions about their products.
Increased customer power
Today, businesses are seeing a shift in their relationships with customers. And no, it has nothing to do with Millennials and the younger generations! Over time, social media has allowed a voice to people who previously didn’t have one. Because of this power shift, businesses now seem to be at the behest of their clients and fans. But rather than fear this change of events, businesses should embrace the influence their clients have. Businesses should capitalize on this connection and work towards bringing in more customers and creating more loyal ones.
Attract bigger audience
Social media marketing is a cost-effective and highly targeted way to build your brand presence. Just like traditional media, social media creates a bigger reach of your company in the digital space. Engaging with your audience through promotional posts on social networking sites, direct messages, and even through comments & replies turns the platform into a source of self-promotion for many businesses.
Creates word of mouth
Word of mouth is powerful. And now with social media, word of mouth is instant. Almost 80% of consumers would trust an online review as much as personal recommendations.
Reducing marketing and promotional costs
Social media marketing (SMM) is a kind of internet marketing which involves use of social media sites, blogs and online videos to promote or market a product or business service. It goes through a promotional campaign which shows your products and services, the benefits they provide and the likes.
Reporting and analytics
With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. This provides a clear picture of how your campaigns are working, giving you actionable insights into which ones are going to deliver results for you.
Humanize your brand
One of the greatest benefits for businesses of using social media is the ability to create real human connections. For example, communicating with customers via Twitter allows you to have fun and build relationships with individuals – all while improving customer service, driving sales and increasing brand awareness.
Impact of social media marketing on small business
Social media marketing is a great way for small businesses to reach out to their target audience and generate leads. With the increasing number of social media platforms on the internet, it has become easier for small businesses to market their products in different ways.
The biggest advantage of social media marketing is that it allows small businesses to be more personal with their customers than ever before.
Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow you to interact with your customers directly by replying to comments or asking them questions. Social networks also give you an opportunity to share photos, videos and links related to your business which can help you build trust among potential customers who may not know much about your business yet but would like to learn more about it through these posts.
Are you looking to optimize your business with an award-winning social media management agency that can help drive leads, build brand awareness, and attract valuable customers? Maybe you just have some basic questions about digital marketing! Contact us today to get started.
Expert Tips For What is Semantic Search and Why is it Important for SEO?
The evolution of search engine technology goes beyond backlinks and includes as many keywords as possible. The focus is now shifting toward understanding the intent, behavior, and context behind those keywords. When we understand what the keywords mean, provide rich information that contextualizes those keywords, and discern the user’s intent, we can better understand consumer behavior. The key to working effectively and efficiently in the knowledge economy lies in semantic search. In this blog post, we’ll dive into what semantic search is and why it’s important for the new age of SEO.
Semantics is a branch of logic and linguistics referring to the study of reference, meaning, or truth. Applying this discipline to SEO translates to a better understanding of consumer intent and behavior and provides rich information that contextualizes the meaning of keywords. Semantic search looks to understand the natural language the way a human would but is facilitated by machine learning and AI technologies.
In order to rank high on Google, your website needs to use semantic search engine optimization techniques. Semantic search is the understanding of intent, behavior, and context behind search engine optimization (SEO) keywords. In order to generate the most accurate SERP (Search Engine Results Page), Google must understand the relationship between words and the context in which they are being used.
Why is it Important?
The implementation of Google algorithms has directly impacted SEO and facilitated a shift to adopting new best practices and techniques. Before semantic search engines were fully realized, content created for SEO purposes had to be designed around specific keyword-to-word-count ratios. Today, the emphasis is on the relevance of content and how accurately it reflects the way people naturally use language.
The rise of voice search plays a significant role in the evolution of semantic search. Mobile voice commands are now commonplace and optimizing for this type of search is immensely different from traditional SEO as the results must immediately get to the point and keep the content much more conversational. A firm understanding of language, context, and behavior is vital to achieving this.
People often say things and search for things in different ways, languages, and tones. Search queries can also be vague in nature. Google semantic search can distinguish between distinct entities and interpret the searcher’s intent based on factors like the user’s search history, location, global search history, and spelling variations. All of these aspects help Google provide a better user experience by delivering quality information and surfacing the most relevant content results.
Keyword Search vs Semantic Search
Keyword search satisfies the basic needs of a search query, but it has its limitations. They are extremely literal in the sense that the search engine finds terms wherever they appear, even if the words are used in a larger phrase or different context.
Today, the way people search for things is often ambiguous. Semantic search takes into consideration the user’s intent to uncover the contextual meaning behind those terms and pushes beyond the boundaries of Google’s collective base of knowledge to surface the information and concepts that haven’t been explicitly written into the query. Semantic technology decrypts concepts and meaning by associating search inputs with clarifying terms, like related synonyms that have been integrated into the system. Semantic enrichment helps users find new ideas and concepts by tagging unstructured text with information about its meaning. To differentiate concepts, semantic technology references vocabularies containing all known terms for the same thing or its synonyms connects these entities to each other in hierarchical relationships, and employs algorithms to analyze the content within which those terms appear. Latent coding automatically enriches the search query and provides better, more relevant information rather than simply including the specific words searched amongst a multitude of contexts.
Even with Google’s advanced algorithm, it still isn’t smart enough to gather meaning or understanding by itself. You must optimize your site to help Google understand your content and present it to your target audience. Semantic keywords, link building, structured data, and analysis are some of the most important tools needed for business growth in the era of digitalization.
Agency Partner Interactive is the top SEO agency to optimize your website and help your business rank #1 on Google. Our digital marketing experts have the skills to effectively utilize tools like Google semantic search and semantic keywords to accelerate the growth of your business. Contact us today to get started!
Social Media News: Is Facebook Trying to Copy TikTok’s Feed?
Agency Partner’s co-founder and Chief Marketing Officer Adam Rizzieri joins Fox 5 Las Vegas to talk about the latest social media news. If you’ve been paying attention to recent social media news, you may have heard that Meta is updating Facebook to be more like TikTok. Is this really a good idea? Bad idea? What is the goal here…?
Tune in to the conversation below.
For a more in-depth analysis on this major social media update, click here for the whole story.
Can Agency Partner Interactive Help With Your Social Media Marketing Challenges?
Of course! As Dallas’ top digital marketing agency, we optimize social media marketing investments in real-time with our digital marketing and social media management services. Agency Partner’s internet marketing experts can adjust and optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.
Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. Ready to optimize your business with an award-winning PPC Agency? Maybe you just have some basic questions? Contact us today to get started!
Social Media News: Is Facebook Trying to Copy TikTok’s Feed?
If you’ve been paying attention to recent social media news, you have likely heard that Meta is updating Facebook to be more like TikTok.
The heart of the app update will be focused on your Facebook feed. This is typically where users find content from friends and family… Well, this week we’re seeing a change to that as Meta is now able to utilize its new “Discovery Engine” to show you more recommended content, with a strong tilt for all video formatted content, above audio and text.
With a new discovery algorithm powering all of this, the Facebook User Interface, which is basically what you see on your app screen, will now be split into a “Home” feed and a “Feeds” tab. The Home Feed will present you with content that is designed to keep you entertained, similar to your typical TikTok experience. Meanwhile, the Feeds tab is where you’ll find the latest posts from Friends, Groups, and your you basic social media favorites.
This is a Move from Social Network to Online Content Sharing Platform
There is no doubt that this is a big change for Facebook. It is a move away from its roots as a social network among friends and family, and towards a TikTok style “entertainment app” that highlights content creators and online commerce.
Think of the TikTok “For You” feed. This is a feed that shares seemingly endless short form videos from strangers and friends alike. Of TikTok’s 1 billion users, more than 55% of them are creating highly shareable short form videos that are not restricted to an audience of first, second, and third-degree connections.
What is Behind this Change to the Facebook Feed?
If you ask 10 people, you may get three to five different answers. Here is what the Zuck himself has to say about it:
“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”
Does the Zuck stop here?
We don’t think so… We think Meta is anxious that TikTok is now surpassing 1 Billion active users. We know Meta is taking note of the fact that Bytedance’s cash cow, TikTok, is poised to grow from $4 to $12 Billion in 2022.
So here we are…. TikTok is at its first billion users and it is dominating the attention of Gen Z. Consider this: the average TikTok user spends 29 hours per month scrolling through the app. This compares to 16 hours for Facebook users and just 8 hours per month for Instagram users.
That difference in time spent on the app is huge… Meta is feeling left out because no doubt, they are not the cool kid in school anymore.
Is Facebook About to Alienate the Legacy App’s Loyal Users?
This move to appeal to a younger demographic could totally blow up in Meta’s face.
Your typical Facebook app user presents much different demographic data than your daily TikTok user. Meta’s Facebook has mostly Millennials on up to Baby Boomers, and really doesn’t have many Gen Z gamer kids on the platform.
Meta has to ask itself: “Can we have it all and if we cannot, is it worth alienating a loyal legacy user to try and attract the favor of a younger demographic?”
At best, the younger demographic is spending time reposting TikTok videos to Instagram Reels….
Why, you might ask? Well, social media users tend to prefer the video editing tools that TikTok offers in its app so most often a video will be created and posted to TikTok before eventually being shared on Instagram Reels.
But I digress. Baby boomers and older millennials are likely engaging in none of this content duplication and posting behavior. They’re on Facebook to share updates with the family across the country or keeping up with old friends from school. If they’re keeping their content consumption closer to home, it’s likely that they’re hanging strong in Facebook Groups.
Are Companies Changing Their Social Media Behavior?
Yes and no. In some ways, a good social media marketer is always changing things up. Similarly, the social media engagement algorithms are constantly in flux to cater to a combination of a better user experience and specific business goals. Yes, business goals. These social media companies are NOT non-profit organizations. In some ways, they may even be a little bit evil, emphasizing that small businesses and individuals are largely at the mercy of the big tech.
News organizations, for sure, will have to change how their content is disseminated online.
More than 70% of US adults are accustomed to consuming news content in a digital, in-app social media format and Facebook has been a leading supplier of this type of information. This Facebook-TikTok update will highlight user generated content (think of the TikTok challenges and trendy dance moves) and move away from syndicating real and “fake” news. Given the heat that Zuckerberg and Co. have been facing from US lawmakers and states attorneys general, this may help mitigate the companies annual legal expenses.
As always, in times of change, opportunity presents along with challenge. There will be some companies that find new ways to engage their customers among the 3 billion Meta users worldwide.
How Should I Respond to this Facebook/TikTok Social Media Update?
If you’re a social media user, pay close attention to the type of content of you see in the Facebook Home tab, and take note of how it differs from the stuff that is presented to you in that Feeds tab. If this change happens to be a win for Meta, and Facebook starts to measure more app activity between Facebook, Instagram, and Insta Reels in particular, then expect this to stick around. Remember, Facebook is a for-profit business and it really only cares about promoting user growth and selling advertisements to businesses. Meta cares about Meta.
If your business happens to be a news and information publisher that relies on Facebook to syndicate content, you should contact a social media marketing agency today. This will be a difficult time for your company.
If you run a product or service company that gets new product sales, phone calls, appointments, and form submissions from social media marketing, then this could be an interesting new world for you.
In fact, it could be a lot of fun if you’re able to invest in shareable, video content that is designed explicitly for social sharing. Brands have been using TikTok to go viral and put themselves front and center in front of gamer kids, Gen Z’s, and younger Millennials.
Now, that same style of content can be used to get your brand in front of a more mature social media user. Depending on what you sell and who your customer is, this may or may not work, which is why always recommend that you consult with a digital marketer first. With that said, every new internet marketing campaign is a test and should be conducted using the scientific method.
Can Agency Partner Interactive Help Me With This?
As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. Our internet marketing experts can optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.
Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. Ready to optimize your business with an award-winning PPC Agency? Maybe you just have some basic questions?
Expert Tips For How Much Should Working with a PPC Agency Cost?
If you’re in the market for PPC (pay-per-click ads) services, you may be wondering how much you should expect to pay. Pricing can vary widely among PPC advertising companies, so it’s important to know what to look for when choosing one. In this article, we’ll look at the rates that PPC management agencies typically charge as well as some factors that can affect the cost of their services. So, whether you’re just starting out with paid search advertising or looking for a new agency partner, read on to learn more!
What’s the Cost of Hiring a PPC Management Agency?
A quick Google search on how much you should pay for PPC management services will reveal a wide range of articles with conflicting advice about what’s “normal” or “average” when it comes to agency pricing. You’ll find that PPC Agencies will charge anywhere from $250 to $5,000+ per month. When you see numbers at $250 to $300, it’s often too good to be true. On average, that buys you about two hours a month for any agency. Will you be getting the best results possible when someone is looking at your account for roughly half an hour a week? How much can that agency do strategically for you to maximize your ad spend?
What’s a Realistic Expectation for PPC Management Pricing?
If you’re looking for an agency that can actually drive revenue and deliver the best results, you should expect your PPC management costs and ad spend costs to be about the same. If you’re spending $2,000 a month on ad spend and you want to see deliverable results with Google Ads, you can expect to pay an additional $1,000 to $1,500 to a PPC agency.
That figure may seem like a lot, but realistically, that’s what you’ll need to be looking for when pricing agencies. This number allows an agency to really dive in and spend time with your account. They need to be constantly optimizing and figuring out innovative ideas for improvement. As your ad spend goes up when spending money across multiple campaigns, so should your agency spend.
Why do I have to spend more with a PPC agency just because my ad spend goes up?
You could spend less or go with cheaper agencies while still seeing some results month over month, but in order to scale the results of your ad spend, you need an agency that spends more time in your account for at least 1 to 2 hours per week at a minimum. With more money being spent on Google Ads, the agency will have to keep track of more keywords and run more campaigns.
Are the Returns Really Worth the Investment?
With the right agency and strategy, 100%.
At Agency Partner Interactive, we have a client that spends roughly $15,000 per month on both ads spend and PPC management fees. They see a return of close to $250,000 on that investment. This is only possible when you properly invest in a dedicated digital marketing agency. This empowers them to spend more time analyzing your audiences, campaign performances, and more. If you’re only buying the agency 30 minutes a week to spend on your account, it’s impossible to achieve that level of return.
How Do I Make Sure I’m Getting the Most Out of the PPC Agency?
The absolute best way to ensure you’re maximizing your ROI (return on investment) is through communication. Constant communication with your PPC agency allows you to discover what is and is not working so that they can adjust their strategy as soon as possible. If you’re not communicating often and clearly with your PPC agency about what qualified leads look like or whether their Google Ad campaigns are actually delivering qualified leads, you’ll be in for a world of trouble.
What sort of trouble?
If your PPC agency partner is driving a ton of leads for you only to find out later that most of those leads are spam, you aren’t giving the PPC agency a chance to fix these issues. The earlier you can provide feedback on the results you’re seeing, the earlier your PPC agency can solve potential problems and save you money.
What Should I Expect When First Starting Out with a PPC Agency?
You should anticipate a learning curve, especially during the beginning of your relationship with your PPC agency. It’s critical to be aligned and vocal about what you are and aren’t seeing. This way, you and your PPC agency will be constantly working toward achieving better results together.
Start with a smaller budget during the preliminary stages. After you’ve proven your concept through testing and refining your audience and campaigns, you will have gathered the data to inform your decisions before you start investing heavily.
Why Agency Partner Interactive?
As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our PPC bid and budget management services. Our PPC and data science teams can adjust search campaigns in competitive markets up to 48 times in over 24 hours. Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. API knows that every penny spent is an investment to produce a return, and our transparent communication and fair pricing will keep you in the loop every step of the way. Ready to optimize your business with an award-winning PPC Agency? Contact us today to get started!
One thing we hear all the time is: How much does SEO cost? How much should I budget for SEO Marketing Services?
As digital marketers, we hear that question and our brains start to think about SEO strategy and everything that goes into getting more organic searches for business owners. Immediately, our SEO specialists consider everything from potential website performance needs, competitor research, on-page SEO optimization, link-building strategies, local SEO, and more as it relates to your goals.
Oh, and let’s not leave out considerations for the fact that there are different SEO pricing models, depending on whether you are looking for a one-time optimization or if you’re truly looking to play the long game and dominate your industry. Depending on what you need, you will likely consider fixed pricing versus monthly retainers that support technical SEO efforts, the cost of content marketing that helps you rank on Page 1 for new keywords, and routine analytics meetings with your SEO consultant.
Those are just a few things we think about. Other questions may include:
How long has your web domain been around? What about other websites that compete for the same keywords?
How much organic traffic are we currently seeing in Google Analytics and what are the referral sources?
Is the site ranking just for branded keywords, or are more competitive keywords resulting in impressions and clicks?
What does the Google Search Console say of impressions and clicks to your website over time? Is growth stagnant?
Is your website currently holding a first page rank for any relevant search terms either locally or nationally?
How healthy is your backlink profile relative to the top ranked sites?
Are we competing with big brands, local businesses, or personalities?
How often do your biggest competitors publish blogs, news articles, and/or new web pages?
Can the business support a SEO campaign right now? …or do immediate needs require that this budget be allocated toward a more immediate, albeit less permanent marketing tactic?
In Google Analytics, what does the website’s bounce rate look like relative to keywords resulting in clicks to the site?
While these questions are fairly common, the answers to them will vary significantly from one business website to another. Competitiveness and your desire to dominate will factor into what your monthly SEO budget should look like. To generalize, most SEO experts will charge a monthly recurring investment of $2,000 to $10,000+ per month. Yes, that’s a big range!
A national or international SEO budget in a competitive online market should never be less than $5000 per month. For SEO that seeks to attract local buyers in a not so competitive market, it is possible to kick-off a local SEO campaign in the $500 to $2500 range. Again, depending on competitiveness, your budget will vary significantly.
To learn more about where that money goes, some things to watch out for when selecting a SEO partner, and when you can expect some ROI from SEO, keep on reading!
What to Expect From An Appropriate SEO Budget
Notably, the value from search engine optimization compounds over time… So unlike PPC on Google Ads, SEO is not how you make a quick buck. SEO is how you build wealth through a business website.
SEO is also kind of like caring for a plant. It requires consistent attention over time and when you stop, your SEO value slowly begins to diminish relative to other competing sites on the web. This is because Google’s search algorithm changes constantly. So as you consider your SEO budget, be mindful of the fact that an adequate SEO effort is something that should be a monthly recurring undertaking for the life of your business or website.
SEO, when content driven, ensures that whenever someone is searching for answers to any question that is relevant to your business, your brand is front and center every time. Businesses love SEO because of how the economics of it play out relative to other sales and marketing activities. If you consider an investment over 12 months, notice how the monthly expense stays mostly flat in the graph below. Also take note of what the additional revenue line is doing… strongrevenue growth.
In this example, we are looking at a Texas based, B2B medical supplies company with a monthly SEO budget of $8,500. At the 7th month of this campaign, things started to get exciting because this company’s website began to rank on Page 1 of Google for some its most commercially valuable keywords. At the close of the year and following a 12 month SEO investment of $102,000, this family business counted just under $1 million in additional revenue and a massive ROI. The break-down is as follows:
Total SEO Budget: $102,000
Total New Revenue: $992,742
12 month SEO ROI: $890,742
Unlike this company’s SEO campaign, if you look at their Google Ads marketing performance, new revenue is positively correlated to their monthly ad budget. So as logic would have it, more budget equates to more revenue just as less budget equates to less sales. In this case, the client was competing in a market with a fairly expensive cost per click and PPC was never their most desired source of new business. PPC helped them serve some immediate needs while they worked to establish their SEO game.
To reiterate, this is a big reason that business owners love the economics of an expertly crafted SEO campaign versus other marketing channels. SEO is part of a long-term, industry dominating digital marketing strategy. A basic SEO campaign typically takes anywhere from 8 to 16 months before a mostly static, consistent monthly investment begins to generate a noticeable ROI. For some industries and markets, like SEO for family law, return on investment may feel exponential once your average page rank starts to hold search engine positions 1 through 3.
Ways to Allocate Your SEO Marketing Budget
There are different ways to allocate your SEO budget and get the work done. You may consider augmenting your existing marketing team to fill any gaps in expertise, hiring an outside agency that happens to be an expert, or you may try the DIY route. Generally speaking, these are the various ways to allocate your SEO marketing dollars:
Hiring a team of SEO freelancers with a budget of $70 to $190 per hour, per person
Hiring an in-house marketing manager or marketing project manager that can manage a team of SEO freelancers.
Depending on experience, expect to budget anywhere from $50,000 to $125,000 per year for this person. You get what you pay for!
Don’t forget to add the cost of your freelancers to this. They will most likely charge a price per word or a flat monthly fee for a set amount of deliverables.
Hiring a SEO agency at $90 to $250 per hour depending on the agency’s bill rate
Small consultancies and startups may easily feel overwhelmed by all of this and most will never have a starting SEO budget of $8500 per month…. but the fact is that there is a way to start small and grow your SEO strength in an effective, strategic way.
Many small to medium sized companies, including law firms and health practices, tend to hire marketing agencies because they are able to gain access to certified, experienced experts that would otherwise be out of reach. Most agencies will offer a full suite, white glove service that functions much like an outside marketing and technology department. Enterprises will almost always utilize their in-house teams for SEO however it is common for them to hire agencies for occasional marketing tests or simply to get some fresh ideas on the whiteboard.
Across all budgets, the common key to success is a commitment to consistent, scheduled content production over an indefinite period of time.
Why $100 Per Month Is NOT The Real Cost of Cheap SEO
Affordable SEO does exist, however there is such a thing as “cheap” or bad SEO… Bad SEO is exactly what it sounds like. It’s wholly inadequate and far too many companies fall into this trap. A lot of this stems down to the fact that less than half of small businesses have a SEO budget of any kind. Of the businesses that do have a SEO budget, a survey indicates that 71% of small businesses budget for only $1 to $99 per month for their SEO. I mean… you get what pay for. $99 is literally nothing and you will almost certainly measure some negative ROI from this.
Most often, this is due to a lack of education wherein business owners are sold by the agency with the cheapest proposal rather than the one with the highest value. This happens ALL the time. Don’t be a sucker.
Unfortunately, SEO spammers know that most business owners have no idea how SEO works.
This is why they exploit businesses every day by sending spam email with promises that you can get on Page One of Google for only $99. Because most business owners assume that SEO is a basic commodity, similar to getting gas at the pump, many opt to invest in the cheapest option. After several months, they may realize that there is “no strategy” and/or no ROI and will opt to end the campaign to either find another vendor or do nothing at all.
The way this often plays out is like this:
Company contacts 2 to 4 agencies for SEO quotes
Some agencies respond with general, templates proposals, almost immediately. Others may ask some basic business questions.
Company considers several proposals. Often, these are reviewed by several stakeholders that really do not understand what SEO is.
Company may reach out to the final 1-2 agencies with follow up questions.
Company opts for the cheapest or second to cheapest SEO marketing proposal.
Company cancels SEO arrangement after several months.
Either immediately or several months later, Company may opt to work with a different SEO Agency or does not invest in any SEO.
This scenario plays out daily. In the end, a lot of time has been wasted, a little money has been burned, and the business hasn’t really achieved its goals. But worse can happen….
Some of the collateral damage from cheap SEO may far outweigh any money that may have been (under) invested to begin with.
There are a ton of LinkedIn and Facebook groups for digital marketers. In some of these forums, you’ll observe extremely elementary questions from people posing as experts. Some of these questions may be so basic as: “I just scored a SEO client and he wants to rank for ‘keyword X’ so how do I do that?”
There are also a ton of online resources that provide free or low cost SEO tools for rookies that want to pose as SEO experts. In most cases, rookie marketers will rely on their personality and salesmanship to “score a client” and then figure out the SEO part after the sale. This is something to fear as the effects of black hat SEO may be permanent in some cases and in others, they may be very difficult to bounce back from. Things to watch out for include:
Utilization of link schemes such a private blog networks (PBNs)
Unnatural, purchased backlinks that may or may not be relevant to your industry
Keyword stuffing and hidden text on your web pages.
Zero requests for a content calendar and weekly recurring blog posts
The single most damaging thing a SEO rookie may lead you toward is a Google penalty. The effects of a penalty from Google can be absolutely devastating and you should expect a huge loss of organic search visibility, clicks to your website, and revenue. There are ways to bounce back from this, but it takes a lot of investment to do so.
DIY Stuff: Start Your SEO Budget By Collecting Some Basic Information
To truly understand where you need to go, it is important that you fully understand where you are today. There are a few ways to do this and the most simple is to ensure that your technology team has been instructed to check your website for some technical best practices. Once you have ensured that some foundational things have been fully accounted for, you also will want to glance at your competitors and see what things look like on their side of the fence. We have found that some of the most powerful SEO strategies start with a basic SWOT analysis.
Compare Your Website’s SEO Grade versus Your Competitor’s
Use comparative data to create your roadmap for success.
This is something that your in-house digital marketer should be doing already: Take 90 seconds and get your Competitive SEO Report Card score to see where you stand. When doing so, be sure to enter the domain of your single biggest competitor, and enter a super common, non-branded word that a customer would search for when looking for the product/services you sell.
Competitive SEO Report Card (scroll down to “Begin Your Free SEO Analysis”)
Ensure That These 3 Fundamental Elements are In Place
Does your site adequately address demands around Mobile Friendliness and Site Speed?
As a best practice, your marketing team should be demanding a routine weekly or monthly audit of your website’s mobile friendliness and site speed. Because a majority of web searches start with a mobile browser, Google wants to ensure a fantastic mobile experience in its search results. So know where you stand and ensure that your site is up to the mark by leveraging these two free tools.
Make certain that your site is defaulting to HTTPS when opening pages.
Google has adopted a strict position on information security. Whether or not a website leverages HTTP versus HTTPS is a Google ranking signal. This means that Google will view a domain that opens in HTTPS more favorably than one that opens in HTTP. To open your website securely you must have an active SSL certificate associated with your web host. To see whether or not your site has an active SSL certificate in place, simply open your website and see what the browser bar tells you. Do you see HTTP or HTTPS next to your web address?
By leveraging HTTPS, you are telling your visitors that you value their privacy and taking a step to help prevent third parties from eavesdropping on a conversation between your website and your web visitor. This is especially important for any web forms that may ask for personal, financial, or other information. If you choose not to have your website default to loading secured HTTPS sessions, Chrome and other browsers will go so far as to inform users that your site may be compromised and unsafe to access.
So before any actual SEO work begins, consult with your technology team and ensure that you have your bases covered as things pertain to Speed, Mobile Friendliness, and Site Security.
If you are starting from scratch and have never optimized your site for speed, security, and mobility, expect to pay anywhere from $300 to $3000 for the first effort.
Once you have covered those three essentials, you are almost ready to call in your SEO experts. Be sure to discuss maintenance of these items with your technology team and inquire about a monthly and annual budget for this routine work effort. Once you get past the first big optimization, your monthly maintenance budget should be fairly minuscule. If you have any questions about that, please feel free to contact us directly by clicking here: Ask Us About Speed, Security, or Mobile Friendliness.
Have a Clear Understanding of Your Business Goals
Now that we have accounted for the basic technological leg work that goes into creating a solid SEO foundation, we can start building. But just what exactly are we needing to build? To answer this question, start by writing down what your business goals and objectives are.
On paper, define what sort of ROI you expect and need from your SEO campaign. Is it leads, sales, retention?
Discuss your goals with other stakeholders and create a realistic, “rigidly flexible” SEO budget as a conversation starter.
Put On Your “Spy vs. Spy” Hat
In a nutshell, it is time to compare your website against your industry’s top ranking sites. This helps you understand what tactics your biggest competitors are employing. In many ways, it should be your goal to match, and then one up whatever it is they are doing. To put this as simply as possible, do the following:
Compare your blog versus their’s — how regularly do they publish new content?
Does their content add value?
What is the approximate word count of their average post?
Does your competitor seem to leverage press releases?
Are there any special sections on their site like FAQs or location specific landing pages?
Does their site have a landing page that is uniquely tailored to each product/service line?
Take note of your findings and be prepared to discuss all of this information with your internal stakeholders. Also, be ready to share this with your agency partner and know that the more candid you are, the more able your SEO expert will be to devise a competition crushing strategy.
Sum It All Up And Share Your New SEO Budget
By now, you know that you need to allocate some of your marketing budget to the following, tangible deliverables:
Site Speed Optimization performed by your web team
Mobile Friendliness update performed by your web team
SSL certificate performed by your web team
At a range of $300 to $3000 for this first overhaul, these are fairly inexpensive optimizations. Once you’re past the first optimization, you should make a plan to revisit these items at least once a month.
With the foundational tech needs accounted for, you also know that you need to allocate part of your monthly SEO budget toward:
On-page optimization performed by your digital marketing team
Off-page optimization performed by your digital marketing team
Expect to pay your in-house team or agency partner anywhere from $1500 to $2500 per month for really good, US based SEO optimization. This should include the cost of monthly analytics and reporting, keyword targeting, strategy, and updates to your meta-titles, tags, and descriptions. Also, know that this alone is not enough to help you grow and dominate your market.
The next big variable, and often the most costly, is the key ingredient that actually helps you retain your favorable position and rank for new, relevant keywords:
Weekly, recurring SEO Content production performed by your digital marketing team
To determine what your content needs are, this is where you refer back to your marketing intelligence. If your competitor is posting a new blog every day at 500 words each, at a bare minimum you should be doing that as well. It is best to curate a writer that is a subject matter expert on your topic or at least familiar with your industry.
To help you do the math on this one, assume that your content will cost anywhere from $0.15 to $1.50 per word. The range is fairly expansive because some writers are much more valuable than others. There are a lot of people that will claim to be content writers but there is a huge difference in style, expertise, and process. Super cheap writing tends to be spun content and it is not suitable for 99% of business websites. If your subject matter requires unique expertise, it is possible to pay as much as $1 to $2 per word.
If it’s super specialized content that you’re after, well… yes, you guessed it: that price per word just keeps going up. Remember, you get what you pay for!
Know that the perfect SEO strategy may or may not conform to your early budget expectations but even a small SEO scope can prove to be valuable… so start with Local SEO and the basics of on-page SEO services! If in fact your site requires a lot more investment than anticipated, discuss what can be done to stretch every investment dollar and whether or not some tactics may be phased into your SEO campaign over time.
As a Leader, Educate Yourself and Make an Informed Decision
Combined with our own data, this information has been aggregated by surveying top SEO agencies and world renowned SEO authorities. If you’re looking to firmly control your market and aggressively grow your market share, a content driven, expertly crafted SEO strategy may be for you. As long as you understand that this is not about making a quick buck, with some patience and equal commitment to a full campaign, SEO can be one of your most reliable performers when it comes to lead generation.
Additionally, the best SEO tends to positively impact your other marketing channels so don’t take this budget decision lightly. For example, if you are running a Google Ads campaign, it will lower your cost per click by improving your Google relevancy score. This means that for the same PPC budget, you end up winning more clicks and impressions.
Also, effective SEO allows you to build a valuable content library that will establish your brand as a thought leader. This content helps your customers make purchase decisions and it gives your sales team a more valuable reason for reaching out to sales prospects. No one likes the “check-in” or “follow-up” email so lead with value and share a new blog with your prospect.
By now, hopefully you understand that search engine optimization is a process of improving the visibility and ranking of a website on search engines. Proper SEO can help a website attract more organic traffic, which can lead to increased sales and brand awareness. While there is no set cost for SEO services, most businesses should expect to budget between $500 and $5,000 per month for SEO. The actual SEO cost will depend on factors such as the size of the business, the competitiveness of the industry, and the desired results. Businesses that commit to a long-term SEO strategy and invest in the full suite of SEO services are more likely to see a return on their investment. For this reason, it is important to partner with an experienced SEO company that can develop a custom SEO plan for your business.
As a business owner, you’re always looking for ways to save money. But did you know that you can do SEO on a budget? In this blog post, we’ll share 10 ways to get the most out of your SEO efforts without breaking the bank. So, whether you’re just starting out or you’re looking for ways to optimize your current campaigns, we’ve got the tips that will help you achieve results no matter your SEO budget.
To make things better, you have to first understand where it is you’re going wrong. Your first step should be to run an SEO audit to check for…
any broken pages
domain and page-level factors
There are both free and paid tools for doing this SEO audit plus outsourcing options, depending on what your budget allows.
Agency Partner is always available for a consultation to help you figure out what options will work best for your needs!
Get Bigger by Starting Small and Local
Start with where you are. Target your local keywords first. Optimize your searchability in local directories. Naturally, build up your review history in your area. And don’t forget to register your listing on Google My Business with your location in the title tag.
What Have You got That Your Competitors Don’t?
Something clearly works for your competitor, but that doesn’t mean they have the entire range of the marketing edge covered.
Pay attention to their content and social strategizing. Read the comment feedback from their audience for ideas on where to capitalize that they are missing. Conduct a content gap analysis to guide your marketing where you have the best opportunities for breakthrough.
Guest Blogging Is Still a Thing That Still Works
Once you’ve done the analysis and written those freshly tailored blogs, reach out to related content scopes. Begin by building a relationship with the admin through engaging with their content as you would like them to engage with yours. Then approach with your proposal. This is a chance to reach a brand new audience and position your brand as an industry thought leader.
Remember: Guest blogging needs to be mutually beneficial in some way when you approach another digital platform to write for.
DO NOT Keep It Short and Sweet
When you’re on a budget, don’t waste your limited resources by trying to compete with the big guys and their short-tail keyword domination. You won’t win… not yet, at least.
Do your keyword research and figure out what phrases people find you at with all the niche details – but not so detailed and niche-y that you end up with no one being able to find you.
For example, you’re not just a shoe retailer – you specialize in women’s ballroom and salsa dance heels. Use all that balanced info to your advantage when strategizing your SEO.
Rev Your Load Time
This tip does mean you need to first check your analytics to know where you’re starting from. If the current load time is longer than 3 seconds, then this approach is critical for you for sure – anything longer than 3 seconds is inherently damaging to your UX conversions, statistically speaking, and Google definitely doesn’t like that.
simplifying your HTML and CSS code
optimizing images, and
upgrading your server response time
This may require a larger portion of your available budget (especially if you’re not super code-savvy yourself), but we can promise the results will be worth the expense.
Use ‘Fetch as Google’ to Re-Optimize Your Pages for SEO
Google finally made fetch happen. (Yes, a Millennial wrote this.)
It’s a tool that lets users test if Googlebot can ‘fetch’ a URL and show how it’s rendered. If it works, then you can request Google re-crawl your site for better SEO and maybe even re-index it. This can make a massive difference in your SERP ranking at no cost at all.
Identify Any Orphan Pages
You may have some pages that lack internal links directing users to them, known as orphan pages. This can be a problem dragging down your site’s effectiveness, as those OPs don’t benefit from the associated authority of your homepage. From there, you can choose to either remove it entirely or revise your sitemap.
U Got a Bad URL?
It may seem insignificant to you, but that URL of yours that looks more like a scrambled coding language may be part of what’s holding back your SEO efforts. Your URL has to be simple enough for search engines to understand and obvious enough to the user what the page is about. You want people to confidently click through to your link, not worry if they’re about to fall for a phishing scam.
Links on Links on Links
Work smarter, not harder. You’ve already put in the work with initially creating your blog content; now get the most out of them by linking internally in later relevant blogs. If you do it smartly, it’s a great traffic driver and can be a nice boost in both your Average Time on Page analytic AND how easily Google can crawl and index your site.
Just don’t overdo it, okay? Google doesn’t like that either.
Is SEO Optimization Worth It?
As long as you’ve got an effective strategy, SEO optimization couldn’t be a wiser investment. It’s estimated that about 92% of online activity starts with a search engine. Add in a partner like the team at Agency Partner to help you maximize that strategy, you’ll be set for a very successful return on any sized investment!
Send us a message here to get your site and SEO perfected for Search Engine Success ASAP!
Expert Tips For SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store
If you’re an eCommerce business, you know that traffic is key. The more people who visit your store, the more sales you’ll make. In this blog post, we’ll discuss some tips for increasing traffic to your eCommerce store. We’ll also talk about how to grow your business and attract new customers. And finally, we’ll recommend ways to improve your SEO and get better rankings in search engines. Thanks for reading!
What is SEO?
To understand how to make our website rank better, we have to have a basic understanding of what SEO is. SEO stands for “Search Engine Optimization”. It is the process of optimizing a website for Google and other search engines. When done correctly, SEO can help your website rank higher in search engine results pages (SERPs), which means more people will see your site and hopefully click through to make a purchase.
How Does Google Find My eCommerce Shop?
As soon as you’ve launched your eCommerce site, Google knows you exist right? Unfortunately, it’s not that easy. Google discovers new websites in a few different ways, but the most common is through links. Google looks for a specific file in your website’s code called an “XML sitemap”. This file contains a list of all the pages on your website.
Googlebot (Google’s web crawling bot) visits websites and looks for links to other websites. When it finds a link, it will follow that link and crawl the website it leads to. This is how Google discovers most of the websites on the internet.
It looks for sites that are linked to other sites, these are called “backlinks”. The more backlinks you have, the better chance your site has of ranking higher in Google.
How Do I Increase Traffic to my eCommerce Shop?
The best and most cost-effective way to bring traffic to your eCommerce shop is through SEO. By optimizing your website for search engines, you can bring in more organic traffic (traffic that comes from people who are searching for information on the web). This type of traffic is highly targeted and has a higher conversion rate than other types of traffic.
If you’re able to rank in Google for search terms related to your products, you’ll likely see a significant increase in traffic to your eCommerce store. In order to rank in Google, you’ll need to employ some basic SEO tactics, such as optimizing your website’s title tag and meta description, publishing high-quality content, and building links from reputable websites.
Best Practices for eCommerce SEO
There are some basic SEO practices you can put in place to make sure your eCommerce shop is as visible as possible in SERPs. Here are a few tips:
-Optimize your website’s title tags and meta descriptions.
When you tell Google to crawl your site, it looks for certain information in your website’s code. This includes the title tag and meta description. The title tag is the text that appears in the search engine results page, while the meta description is the text that appears under the link to your website.
Make sure these two pieces of information are well written and keyword-rich. They should accurately describe your product or the page and include some of your target keywords.
-Publish high-quality content.
Google loves high-quality content. In fact, it’s one of the factors that determine a website’s ranking in search engine results pages. When you publish great content on your website, not only will your visitors love it, but Google will too. And it will give you a chance to add even more keywords to your site! Blogs are an easy way to expand into content, but you can try other ways such as videos, infographics, podcasts, and SlideShares.
-Build links from reputable websites.
Links are still one of the most important factors when it comes to ranking in Google. The more high-quality links you have pointing to your website, the better chance you have of ranking higher. Try to get links from websites that are relevant to your business and have good domain authority. This means that the website has a high trust score with Google and is likely to pass some of that authority on to your website.
-Use keyword research to determine the best keywords for your site.
One of the most important aspects of SEO is using the right keywords. Keywords are the terms and phrases people use when they’re searching for information on the web. By targeting the right keywords, you can attract more traffic to your website.
-Make sure your website is mobile-friendly.
Google has been increasingly focusing on mobile search results in recent years. If your website isn’t mobile-friendly, you’ll likely lose out on traffic from people who are searching on their phones or tablets. If you want your eCommerce shop to rank well in SERPs, make sure it’s responsive and looks good on all devices and browsers.
What are Some SEO Tools I Can Use?
There are lots of SEO tools you can use to make sure your eCommerce shop is SEO-friendly. Here are a few of our favorites:
SEMRush: This tool allows you to spy on your competitors and see what keywords they’re targeting. You can also use it to find out how much traffic those keywords are driving to their websites.
Majestic: This tool helps you measure the quality of the backlinks pointing to your website. It also has a feature that allows you to compare your website to your competitors.
Google Analytics: This tool is free and provides you with a wealth of information about your website’s traffic, including where that traffic is coming from, what pages are being visited, how long people are staying on your site, and where they’re leaving from.
Google Search Console: This tool is also free and helps you track your website’s search engine rankings, optimize your website for search, and find out if there are any problems with your site that Google has detected.
SEO for eCommerce Conclusion
By following these SEO tips, you can help your eCommerce shop rank higher in search engine results pages and drive more traffic to your website. And that means more sales for your business!
If you’re looking for an agency to help with your SEO efforts, contact us today. We would be happy to chat with you about our goals and help you become a successful eCommerce business!
Expert Tips For SEO in 2022: Is It Really Worth Your Time, and Money?
When it comes to digital marketing, SEO is one of the most important strategies you can implement. But is SEO worth the investment? That depends on your business and your goals. If you’re looking to increase traffic and generate more leads, then SEO is definitely worth the investment. However, if you’re not seeing a return on investment, then it might be time to rethink your strategy. In this blog post, we’ll discuss the benefits of SEO and how an agency, like Agency Partner Interactive, can help you achieve your desired results.
What is SEO?
SEO stands for search engine optimization. It’s a process of optimizing your website to rank higher in search engine results pages (SERPs). When someone searches for a term related to your business, you want your website to show up as one of the top results. This is where SEO comes in. By optimizing your website and content, you can improve your ranking and attract more traffic to your website.
SEO is constantly changing as Google updates its algorithm, so it’s important to have an experienced team of professionals who can help you stay ahead of the curve. That’s where Agency Partner comes in. We have years of experience implementing SEO strategies and we stay up-to-date on the latest changes to ensure that your website is always performing at its best.
What are the Benefits of SEO?
There are many benefits of SEO, including:
– Increased traffic: One of the primary benefits of SEO is increased traffic. When you rank higher in SERPs, you’ll get more clicks from people who are looking for information related to your business.
– Increased leads: SEO can also help you generate more leads. By increasing the visibility of your website, you’ll attract more visitors who are interested in what you have to offer.
– Increased ROI: One of the most important benefits of SEO is that it can help you achieve a higher ROI. When done correctly, SEO can provide a significant return on investment, often resulting in more leads and sales at a lower cost than other forms of online marketing.
Is SEO Worth it?
SEO is a long-term investment that can pay off big time. By improving your website’s search engine ranking, you’ll not only increase traffic to your site, but you’ll also generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing an SEO strategy that best suits your business.
If you’re an eCommerce business, like a clothing store, making sure each item up for purchase is properly tagged with the right keywords is essential to your SEO. If you’re a B2B company, creating informative blog posts (like this one!) and optimizing them for search engines can help you attract leads from potential customers.
How Much Should SEO Cost?
SEO should be part of your marketing plan in 2022 and beyond. But how much should you budget for it? That depends on your business and the goals you want to achieve. Generally, expert SEO services cost between $3,000 and $10,000 per month, depending on the scope of the project and your individualized needs. You can find more about this in our blog How Much To Budget for SEO.
SEO can be done by yourself, but it takes a lot of time and effort. If you’re looking for a more comprehensive and effective approach, hiring an agency partner is the way to go. At Agency Partner Interactive, we have years of experience in SEO and can help you achieve your desired results. Agency Partner Interactive can help you develop a comprehensive SEO strategy that will improve your website’s ranking and generate more leads and sales. Contact us today for a free consultation!
Is SEO Different for My Niche?
There’s no one-size-fits-all answer to this question. SEO is different for every business and every niche. What works for a Hollywood news website might not work for a pet store. That’s why it’s important to partner with an agency that understands your specific industry and can create a custom SEO plan that will help you achieve your desired results.
There is no one size fits all for SEO, follow our blogs in the coming weeks as we discuss more tips for different tips of business!
If you have a specific question related to SEO, reach out to us to get contacted with an expert! Agency Partner Interactive is a full-service digital marketing agency that specializes in SEO. We have years of experience helping businesses achieve their online marketing goals, and we can do the same for you.
Is SEO Worth it? – Conclusion
In short, yes – SEO
The bottom line is this: SEO is worth the investment if you want to improve your website’s traffic and generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing a customized SEO strategy that is tailored to your business and niche.Contact us today for a free consultation!
No matter the size of your business, it’s always important to make sure you’re using all the tools at your disposal to attract customers. One of the most effective ways to do this is through PPC advertising. But if you’re not seeing the results you want, don’t worry – there are definitely ways to improve your performance! In this post, we’ll outline some tips for boosting your PPC campaigns.
Set a clear goal
Unless you know where you’re going, it’s hard to know how to get there. Make sure you’ve set clear, measurable goals in order to strategically and effectively optimize your PPC campaigns. Depending on the intended impact, some PPC goals to set could be:
Getting traffic to your website
Gaining subscribers or downloads
Always keep your goals realistic, too. Success can be very motivating, but only if it’s actually achievable!
Strategize using high-performance keywords
Finding the right keywords can make or break any campaign, including PPC, and the most important keywords have a high CTR or ‘click-through rate.’ Thoroughly check their performance on SEO (Search Engine Optimization) platforms like SEMrush or Moz.
Bonus tip: Maybe your users live in a different part of the world than where you’re based. A VPN can help you reroute your searches to include the right regions for your needs.
Boost the quality of your keyword score
Loading your campaigns with all the keywords you possibly can may seem like a good idea… but unfortunately, it’s not. ‘Keyword stuffing’ as it’s known is prioritizing quantity over quality. Refine what you include to reach a better, more targeted audience to make your efforts efficient.
Consider if your ad copy truly supports the keyword objective and clearly speaks to your customer’s pain points.
Combine Similar Conversion Events Into A Single One
If multiple PPC events can be combined into one, you’re both streamlining the process AND refining machine learning. Whichever PPC platforms you’re using will be much better equipped for delivering your ads at higher optimization. More singular data for conversion = better conversion results.
Add Google ad extensions
Attach additional company or product info with ad extensions to help searching users learn more about you.
Manual ad extensions can be customized with site links, your location, reviews, contact info, etc.
Automated ad extensions work, well, automatically and can dynamically include previous visits, consumer and seller ratings, structured snippets, etc.
Create a list of negative keywords
Negative keywords are a good thing to have, we promise! Say you are selling ‘brand new’ TVs, so you wouldn’t want your ads to show up as a result for someone searching for ‘refurbished’ TVs. This list helps keep your PPC targeted to your most relevant click and conversion opportunities, thus further maximizing your campaign budget.
Take advantage of remarketing
Instead of looking at a high bounce rate as defeat or frustration, look at it as an opportunity. This is just a sign to implement remarketing tools which send a follow-up ad via cookies to potential customers who have already looked at your site or product. It’s a very cost-effective option that has a proven history of higher ROI (return on investment).
Some ideas might be
Try A/B testing on lead magnets
Promote to users based on YouTube usage
Utilize your CRM
Boost your ad copy engagement
All the remarketing in the world won’t do much unless it’s in support of a solid campaign message. Take another hard look at your ad copy. Is it…
Considering character limits, make the most of your available space with a clear, direct copy about what you do and what it can do for the user.
Does the copy reflect the audience segment you’re retargeting? Does it match its attached landing page?
This is the perfect place for high impact, motivating words like ‘discover’, ‘exclusive’, ‘limited’, ‘instant’
coupled with a strong, clear CTA (call to action)?
Tell the user exactly what you want them to do next. ’Shop Now!’ ‘Get 1 Month Free’ ‘Learn More’
Avoid remarketing too frequently
When setting your remarketing ad frequency, be aware of what you set the amount to. If it’s too often or for too long a timeframe, you run the risk of irritating those potential customers. Keep in mind that these remarketing campaigns cannot account for users who follow through offline, like if your CTA is to call your business for an appointment.
With so many factors to consider in optimizing your remarketing campaigns, Agency Partner is ready to help you through every step. Give us a call today for a consultation!
Expert Tips For 7 Powerful Benefits of Using PPC Advertising
Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.
PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.
It is quick and relatively easy to set up.
Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team.
You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO.
If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert.
You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.
It will achieve your business marketing goals.
Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want.
Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.
It is extremely targeted.
You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.
Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online. As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services.
The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.
Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase.
Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.
The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.
You are in control
Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.
Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.
Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.
It can help your other marketing strategies
PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing.
By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams.
This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals.
Expert Tips For Automated Email Campaigns for ECommerce Marketing
Of all the digital marketing channels you have available to you in 2020, email marketing for Ecommerce still delivers the best ROI. A study by VentureBeat reported that companies like yours can achieve up to a 300% ROI through email marketing, with the average company making $38 for every $1 invested into email marketing campaigns.
Automated emails are a great way to create branded messages to follow your leads and customers throughout your sales funnel. But how do you create automated emails that will increase customer engagement and drive more sales?
Create an Automated Email Series for Shoppers Who Abandoned Their Carts
As an Ecommerce company, you know that most of your store’s shopping carts are abandoned. In fact, a recent study showed that 81.4% of online shopping carts are abandoned. But don’t worry, you can still capture this potential revenue through an automated email series that you send to shoppers who left their carts without buying.
In fact, it’s estimated that digital marketing efforts including email marketing for Ecommerce help online retailers regain 63% of initially lost sales.
We suggest that you send at least three automated emails to shoppers who abandoned their carts at 24 hours, 48 hours, and 72 hours after their cart abandonment. Your email messages might look something like this:
Email 1: Remind shoppers about the product they didn’t purchase.
Email 2: Gently refute objections that shoppers may have had about your non purchased product, such as ensuring its quality, affordability, need for the product, luxuriousness, etc.
Email 3: Provide an incentive for purchasing, such as a discount or a free gift. We recommend you A/B test both types of offers to see which option best converts shoppers to purchasers.
You don’t have to necessarily stop at 3 reminder emails. Depending on your product and the assets you have to support and promote – such as images, videos, testimonials, etc. – you could send even more valuable automated emails to capture your abandoned cart revenue.
Create a Welcome Email Series to Your New Subscribers to Make Them Feel Like a Part of Your Tribe
When you successfully get customers or potential customers to opt-in to your email marketing list, you want to make sure they feel welcomed. To do this, we recommend Ecommerce companies create Welcome email series to thank subscribers for giving you their emails, introduce them to your brand, help them find more ways to connect to you and market your products to them.
Your Welcome email series might include a number of messages that:
Thank people for joining your email list and reinforce your brand and its presence to make them feel like they’re a part of something special. If you have lots of customers, this may mean you share that number in your email so that you reinforce your brand’s market penetration. If your Ecommerce company is just starting out, create branded messages that tell your subscribers they’re a part of something new and exciting.
Give email subscribers another way to connect with you and consume your content. Chances are if a person has chosen to give you their email address, they’re also willing to follow you on social media to receive more frequent brand messages too.
Introduce products to your subscribers and give them an incentive to purchase. Just make sure to A/B test your purchasing incentives so you can optimize your offers.
Whatever you decide to do, the most important tip we can give you regarding email marketing for Ecommerce is to accurately set expectations. In your brand’s voice, tell email readers you’ll be following up with them shortly about more relevant information they won’t want to leave sitting unopened in their inboxes.
Send Lead Nurturing Emails
Marketing 101 tells us to never leave a lead unattended. As an Ecommerce company, you need to nurture your leads to make their initial purchases and repeat purchases. And email marketing is a great way to do exactly that!
At our digital marketing agency, we help our clients create lead nurturing email series that:
Educate subscribers about our clients’ products and topics related to those products. And when you think about what type of content to write, remember, the sky’s the limit! If you sell backpacks, for example, don’t think all you can do is write about its product specifications. Write compelling content about why you need your backpack and what you can use it for, such as storing your laptop as you commute to work and back, going hiking, being the perfect personal item when traveling, etc.
Introduce subscribers to our clients’ brand and values. This may include sharing a branded video, introducing them to people at our clients’ company, or sharing information about corporate stewardship. For example, think about how the shoemaker, Tom’s, leverages their corporate stewardship of giving away one pair of shoes for every pair sold or allowing you to direct a portion of the proceeds from your purchase to your chosen cause, to build up its brand image.
Use storytelling to create memorable messages. Whether our emails follow a specific customer (real or fictional) or one of our client’s employees, we create messages that tell a brand and product story to connect with email subscribers.
Increase customer engagement based on website activity. Email automation allows us to better nurture leads by sending the most relevant content to them based on how they’ve interacted with our clients on their websites.
You Can Trust Us as Your Email Marketing Experts
As a digital marketing agency that helps several Ecommerce companies create compelling content for email subscribers, we’re a digital marketing company you can trust. Whether you want us to create the types of campaigns we listed above, or you need to engage new customers, make content for repeat customers, create email receipts that include an ask or a new way to connect with your brand, or reconnect with recently lost customers, we can help.
Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?
The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.
Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy
PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.
The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.
As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.
Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada
If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.
If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.
There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches
As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.
While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.
As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.
PPC Ads Are Expected to Spike in the Swing States
Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.
First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.
Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.
Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.
As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns
While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.
Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing firstname.lastname@example.org, or filling out our online contact form.
Not big on reading? That’s okay. Watch “How the 2020 Election Season Affect PPC Campaigns” instead.
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