SEO-on-a-budget

10 Ways to Do SEO on A Budget

Expert Tips For 10 Ways to Do SEO on A Budget

As a business owner, you’re always looking for ways to save money. But did you know that you can do SEO on a budget? In this blog post, we’ll share 10 ways to get the most out of your SEO efforts without breaking the bank. So, whether you’re just starting out or you’re looking for ways to optimize your current campaigns, we’ve got the tips that will help you achieve results no matter your SEO budget.

For a deeper dive into how much you should spend on SEO, check out Agency Partner Interactive’s guide to How Much to Budget for SEO.

SEO Audits Are Your Friend

To make things better, you have to first understand where it is you’re going wrong. Your first step should be to run an SEO audit to check for…

  • any broken pages
  • error alerts
  • content duplicates
  • domain and page-level factors
  • and more

There are both free and paid tools for doing this SEO audit plus outsourcing options, depending on what your budget allows.

Agency Partner is always available for a consultation to help you figure out what options will work best for your needs!

Get Bigger by Starting Small and Local

Start with where you are. Target your local keywords first. Optimize your searchability in local directories. Naturally, build up your review history in your area. And don’t forget to register your listing on Google My Business with your location in the title tag.

What Have You got That Your Competitors Don’t?

Something clearly works for your competitor, but that doesn’t mean they have the entire range of the marketing edge covered.

Pay attention to their content and social strategizing. Read the comment feedback from their audience for ideas on where to capitalize that they are missing. Conduct a content gap analysis to guide your marketing where you have the best opportunities for breakthrough.

Guest Blogging Is Still a Thing That Still Works

Once you’ve done the analysis and written those freshly tailored blogs, reach out to related content scopes. Begin by building a relationship with the admin through engaging with their content as you would like them to engage with yours. Then approach with your proposal. This is a chance to reach a brand new audience and position your brand as an industry thought leader.

Remember: Guest blogging needs to be mutually beneficial in some way when you approach another digital platform to write for.

DO NOT Keep It Short and Sweet

When you’re on a budget, don’t waste your limited resources by trying to compete with the big guys and their short-tail keyword domination. You won’t win… not yet, at least.

Do your keyword research and figure out what phrases people find you at with all the niche details – but not so detailed and niche-y that you end up with no one being able to find you.

For example, you’re not just a shoe retailer – you specialize in women’s ballroom and salsa dance heels. Use all that balanced info to your advantage when strategizing your SEO.

Rev Your Load Time

This tip does mean you need to first check your analytics to know where you’re starting from. If the current load time is longer than 3 seconds, then this approach is critical for you for sure – anything longer than 3 seconds is inherently damaging to your UX conversions, statistically speaking, and Google definitely doesn’t like that.

Look into…

  • simplifying your HTML and CSS code
  • allowing compression
  • avoiding redirects
  • optimizing images, and
  • upgrading your server response time

This may require a larger portion of your available budget (especially if you’re not super code-savvy yourself), but we can promise the results will be worth the expense.

Use ‘Fetch as Google’ to Re-Optimize Your Pages for SEO

 Google finally made fetch happen. (Yes, a Millennial wrote this.)

It’s a tool that lets users test if Googlebot can ‘fetch’ a URL and show how it’s rendered. If it works, then you can request Google re-crawl your site for better SEO and maybe even re-index it. This can make a massive difference in your SERP ranking at no cost at all.

Identify Any Orphan Pages

You may have some pages that lack internal links directing users to them, known as orphan pages. This can be a problem dragging down your site’s effectiveness, as those OPs don’t benefit from the associated authority of your homepage. From there, you can choose to either remove it entirely or revise your sitemap.

U Got a Bad URL?

It may seem insignificant to you, but that URL of yours that looks more like a scrambled coding language may be part of what’s holding back your SEO efforts. Your URL has to be simple enough for search engines to understand and obvious enough to the user what the page is about. You want people to confidently click through to your link, not worry if they’re about to fall for a phishing scam.

Links on Links on Links

Work smarter, not harder. You’ve already put in the work with initially creating your blog content; now get the most out of them by linking internally in later relevant blogs. If you do it smartly, it’s a great traffic driver and can be a nice boost in both your Average Time on Page analytic AND how easily Google can crawl and index your site.

Just don’t overdo it, okay? Google doesn’t like that either.

Is SEO Optimization Worth It?

As long as you’ve got an effective strategy, SEO optimization couldn’t be a wiser investment. It’s estimated that about 92% of online activity starts with a search engine. Add in a partner like the team at Agency Partner to help you maximize that strategy, you’ll be set for a very successful return on any sized investment! 

Send us a message here to get your site and SEO perfected for Search Engine Success ASAP!

seo-for-ecommerce

SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

Expert Tips For SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

If you’re an eCommerce business, you know that traffic is key. The more people who visit your store, the more sales you’ll make. In this blog post, we’ll discuss some tips for increasing traffic to your eCommerce store. We’ll also talk about how to grow your business and attract new customers. And finally, we’ll recommend ways to improve your SEO and get better rankings in search engines. Thanks for reading!

What is SEO?

To understand how to make our website rank better, we have to have a basic understanding of what SEO is. SEO stands for “Search Engine Optimization”. It is the process of optimizing a website for Google and other search engines. When done correctly, SEO can help your website rank higher in search engine results pages (SERPs), which means more people will see your site and hopefully click through to make a purchase.

How Does Google Find My eCommerce Shop?

As soon as you’ve launched your eCommerce site, Google knows you exist right? Unfortunately, it’s not that easy. Google discovers new websites in a few different ways, but the most common is through links. Google looks for a specific file in your website’s code called an “XML sitemap”. This file contains a list of all the pages on your website.

Googlebot (Google’s web crawling bot) visits websites and looks for links to other websites. When it finds a link, it will follow that link and crawl the website it leads to. This is how Google discovers most of the websites on the internet.

It looks for sites that are linked to other sites, these are called “backlinks”. The more backlinks you have, the better chance your site has of ranking higher in Google.

How Do I Increase Traffic to my eCommerce Shop?

The best and most cost-effective way to bring traffic to your eCommerce shop is through SEO. By optimizing your website for search engines, you can bring in more organic traffic (traffic that comes from people who are searching for information on the web). This type of traffic is highly targeted and has a higher conversion rate than other types of traffic.

If you’re able to rank in Google for search terms related to your products, you’ll likely see a significant increase in traffic to your eCommerce store. In order to rank in Google, you’ll need to employ some basic SEO tactics, such as optimizing your website’s title tag and meta description, publishing high-quality content, and building links from reputable websites.

Best Practices for eCommerce SEO

There are some basic SEO practices you can put in place to make sure your eCommerce shop is as visible as possible in SERPs. Here are a few tips:

-Optimize your website’s title tags and meta descriptions.

When you tell Google to crawl your site, it looks for certain information in your website’s code. This includes the title tag and meta description. The title tag is the text that appears in the search engine results page, while the meta description is the text that appears under the link to your website.

Make sure these two pieces of information are well written and keyword-rich. They should accurately describe your product or the page and include some of your target keywords.

-Publish high-quality content.

Google loves high-quality content. In fact, it’s one of the factors that determine a website’s ranking in search engine results pages. When you publish great content on your website, not only will your visitors love it, but Google will too. And it will give you a chance to add even more keywords to your site! Blogs are an easy way to expand into content, but you can try other ways such as videos, infographics, podcasts, and SlideShares.

-Build links from reputable websites.

Links are still one of the most important factors when it comes to ranking in Google. The more high-quality links you have pointing to your website, the better chance you have of ranking higher. Try to get links from websites that are relevant to your business and have good domain authority. This means that the website has a high trust score with Google and is likely to pass some of that authority on to your website.

-Use keyword research to determine the best keywords for your site.

One of the most important aspects of SEO is using the right keywords. Keywords are the terms and phrases people use when they’re searching for information on the web. By targeting the right keywords, you can attract more traffic to your website.

-Make sure your website is mobile-friendly.

Google has been increasingly focusing on mobile search results in recent years. If your website isn’t mobile-friendly, you’ll likely lose out on traffic from people who are searching on their phones or tablets. If you want your eCommerce shop to rank well in SERPs, make sure it’s responsive and looks good on all devices and browsers.

What are Some SEO Tools I Can Use?

There are lots of SEO tools you can use to make sure your eCommerce shop is SEO-friendly. Here are a few of our favorites:

  • SEMRush: This tool allows you to spy on your competitors and see what keywords they’re targeting. You can also use it to find out how much traffic those keywords are driving to their websites.
  • Majestic: This tool helps you measure the quality of the backlinks pointing to your website. It also has a feature that allows you to compare your website to your competitors.
  • Google Analytics: This tool is free and provides you with a wealth of information about your website’s traffic, including where that traffic is coming from, what pages are being visited, how long people are staying on your site, and where they’re leaving from.
  • Google Search Console: This tool is also free and helps you track your website’s search engine rankings, optimize your website for search, and find out if there are any problems with your site that Google has detected.

SEO for eCommerce Conclusion

By following these SEO tips, you can help your eCommerce shop rank higher in search engine results pages and drive more traffic to your website. And that means more sales for your business!

If you’re looking for an agency to help with your SEO efforts, contact us today. We would be happy to chat with you about our goals and help you become a successful eCommerce business!

seo-in-2022

SEO in 2022: Is It Really Worth your Time, and Money?

Expert Tips For SEO in 2022: Is It Really Worth Your Time, and Money?

When it comes to digital marketing, SEO is one of the most important strategies you can implement. But is SEO worth the investment? That depends on your business and your goals. If you’re looking to increase traffic and generate more leads, then SEO is definitely worth the investment. However, if you’re not seeing a return on investment, then it might be time to rethink your strategy. In this blog post, we’ll discuss the benefits of SEO and how an agency, like Agency Partner Interactive, can help you achieve your desired results.

What is SEO?

SEO stands for search engine optimization. It’s a process of optimizing your website to rank higher in search engine results pages (SERPs). When someone searches for a term related to your business, you want your website to show up as one of the top results. This is where SEO comes in. By optimizing your website and content, you can improve your ranking and attract more traffic to your website.

SEO is constantly changing as Google updates its algorithm, so it’s important to have an experienced team of professionals who can help you stay ahead of the curve. That’s where Agency Partner comes in. We have years of experience implementing SEO strategies and we stay up-to-date on the latest changes to ensure that your website is always performing at its best.

What are the Benefits of SEO?

There are many benefits of SEO, including:

– Increased traffic: One of the primary benefits of SEO is increased traffic. When you rank higher in SERPs, you’ll get more clicks from people who are looking for information related to your business.

– Increased leads: SEO can also help you generate more leads. By increasing the visibility of your website, you’ll attract more visitors who are interested in what you have to offer.

– Increased ROI: One of the most important benefits of SEO is that it can help you achieve a higher ROI. When done correctly, SEO can provide a significant return on investment, often resulting in more leads and sales at a lower cost than other forms of online marketing.

Is SEO Worth it?

SEO is a long-term investment that can pay off big time. By improving your website’s search engine ranking, you’ll not only increase traffic to your site, but you’ll also generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing an SEO strategy that best suits your business.

If you’re an eCommerce business, like a clothing store, making sure each item up for purchase is properly tagged with the right keywords is essential to your SEO. If you’re a B2B company, creating informative blog posts (like this one!) and optimizing them for search engines can help you attract leads from potential customers.

How Much Should SEO Cost?

SEO should be part of your marketing plan in 2022 and beyond. But how much should you budget for it? That depends on your business and the goals you want to achieve. Generally, expert SEO services cost between $3,000 and $10,000 per month, depending on the scope of the project and your individualized needs. You can find more about this in our blog How Much To Budget for SEO.

SEO can be done by yourself, but it takes a lot of time and effort. If you’re looking for a more comprehensive and effective approach, hiring an agency partner is the way to go. At Agency Partner Interactive, we have years of experience in SEO and can help you achieve your desired results. Agency Partner Interactive can help you develop a comprehensive SEO strategy that will improve your website’s ranking and generate more leads and sales. Contact us today for a free consultation!

Is SEO Different for My Niche?

There’s no one-size-fits-all answer to this question. SEO is different for every business and every niche. What works for a Hollywood news website might not work for a pet store. That’s why it’s important to partner with an agency that understands your specific industry and can create a custom SEO plan that will help you achieve your desired results.

There is no one size fits all for SEO, follow our blogs in the coming weeks as we discuss more tips for different tips of business!

If you have a specific question related to SEO, reach out to us to get contacted with an expert! Agency Partner Interactive is a full-service digital marketing agency that specializes in SEO. We have years of experience helping businesses achieve their online marketing goals, and we can do the same for you.

Is SEO Worth it? – Conclusion

In short, yes – SEO

The bottom line is this: SEO is worth the investment if you want to improve your website’s traffic and generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing a customized SEO strategy that is tailored to your business and niche. Contact us today for a free consultation! 

ppc-campaigns

How Can I Improve my PPC?

Expert Tips For How Can I Improve my PPC?

No matter the size of your business, it’s always important to make sure you’re using all the tools at your disposal to attract customers. One of the most effective ways to do this is through PPC advertising. But if you’re not seeing the results you want, don’t worry – there are definitely ways to improve your performance! In this post, we’ll outline some tips for boosting your PPC campaigns.

  • Set a clear goal

Unless you know where you’re going, it’s hard to know how to get there. Make sure you’ve set clear, measurable goals in order to strategically and effectively optimize your PPC campaigns. Depending on the intended impact, some PPC goals to set could be:

  • Getting traffic to your website
  • Improving sales
  • Gaining subscribers or downloads

Always keep your goals realistic, too. Success can be very motivating, but only if it’s actually achievable!

  • Strategize using high-performance keywords

Finding the right keywords can make or break any campaign, including PPC, and the most important keywords have a high CTR or ‘click-through rate.’ Thoroughly check their performance on SEO (Search Engine Optimization) platforms like SEMrush or Moz.

Bonus tip: Maybe your users live in a different part of the world than where you’re based. A VPN can help you reroute your searches to include the right regions for your needs.

  • Boost the quality of your keyword score

Loading your campaigns with all the keywords you possibly can may seem like a good idea… but unfortunately, it’s not. ‘Keyword stuffing’ as it’s known is prioritizing quantity over quality. Refine what you include to reach a better, more targeted audience to make your efforts efficient.

Consider if your ad copy truly supports the keyword objective and clearly speaks to your customer’s pain points.

  • Combine Similar Conversion Events Into A Single One

If multiple PPC events can be combined into one, you’re both streamlining the process AND refining machine learning. Whichever PPC platforms you’re using will be much better equipped for delivering your ads at higher optimization. More singular data for conversion = better conversion results.

 

  • Add Google ad extensions

Attach additional company or product info with ad extensions to help searching users learn more about you.

  • Manual ad extensions can be customized with site links, your location, reviews, contact info, etc.
  • Automated ad extensions work, well, automatically and can dynamically include previous visits, consumer and seller ratings, structured snippets, etc. 
  • Create a list of negative keywords

Negative keywords are a good thing to have, we promise! Say you are selling ‘brand new’ TVs, so you wouldn’t want your ads to show up as a result for someone searching for ‘refurbished’ TVs. This list helps keep your PPC targeted to your most relevant click and conversion opportunities, thus further maximizing your campaign budget.

  • Take advantage of remarketing

Instead of looking at a high bounce rate as defeat or frustration, look at it as an opportunity. This is just a sign to implement remarketing tools which send a follow-up ad via cookies to potential customers who have already looked at your site or product. It’s a very cost-effective option that has a proven history of higher ROI (return on investment).

  • Some ideas might be
  • Try A/B testing on lead magnets
  • Promote to users based on YouTube usage
  • Utilize your CRM 
  • Boost your ad copy engagement 

All the remarketing in the world won’t do much unless it’s in support of a solid campaign message. Take another hard look at your ad copy. Is it…

  • concise?
  • Considering character limits, make the most of your available space with a clear, direct copy about what you do and what it can do for the user.
  • relevant?
  • Does the copy reflect the audience segment you’re retargeting? Does it match its attached landing page?
  • attention-grabbing?
  • This is the perfect place for high impact, motivating words like ‘discover’, ‘exclusive’, ‘limited’, ‘instant’
  • coupled with a strong, clear CTA (call to action)?
  • Tell the user exactly what you want them to do next. ’Shop Now!’ ‘Get 1 Month Free’ ‘Learn More’ 
  • Avoid remarketing too frequently 

When setting your remarketing ad frequency, be aware of what you set the amount to. If it’s too often or for too long a timeframe, you run the risk of irritating those potential customers. Keep in mind that these remarketing campaigns cannot account for users who follow through offline, like if your CTA is to call your business for an appointment. 

With so many factors to consider in optimizing your remarketing campaigns, Agency Partner is ready to help you through every step. Give us a call today for a consultation!

ppc-advertising

7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team.

You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert.

You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want.

Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services.

The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing.

By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams.

This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

email_campaign_blog

Automated Email Campaigns for ECommerce Marketing

Expert Tips For Automated Email Campaigns for ECommerce Marketing

Of all the digital marketing channels you have available to you in 2020, email marketing for Ecommerce still delivers the best ROI. A study by VentureBeat reported that companies like yours can achieve up to a 300% ROI through email marketing, with the average company making $38 for every $1 invested into email marketing campaigns.

Automated emails are a great way to create branded messages to follow your leads and customers throughout your sales funnel. But how do you create automated emails that will increase customer engagement and drive more sales? 

As a digital marketing agency and email marketing experts, we’re here to tell you three of our favorite types of campaigns Ecommerce businesses like yours should be running to increase sales, nurture leads, and boost your brand.

  • Create an Automated Email Series for Shoppers Who Abandoned Their Carts

As an Ecommerce company, you know that most of your store’s shopping carts are abandoned. In fact, a recent study showed that 81.4% of online shopping carts are abandoned. But don’t worry, you can still capture this potential revenue through an automated email series that you send to shoppers who left their carts without buying.

In fact, it’s estimated that digital marketing efforts including email marketing for Ecommerce help online retailers regain 63% of initially lost sales.

We suggest that you send at least three automated emails to shoppers who abandoned their carts at 24 hours, 48 hours, and 72 hours after their cart abandonment. Your email messages might look something like this:

  • Email 1: Remind shoppers about the product they didn’t purchase.
  • Email 2: Gently refute objections that shoppers may have had about your non purchased product, such as ensuring its quality, affordability, need for the product, luxuriousness, etc.
  • Email 3: Provide an incentive for purchasing, such as a discount or a free gift. We recommend you A/B test both types of offers to see which option best converts shoppers to purchasers.

You don’t have to necessarily stop at 3 reminder emails. Depending on your product and the assets you have to support and promote – such as images, videos, testimonials, etc. – you could send even more valuable automated emails to capture your abandoned cart revenue.

  • Create a Welcome Email Series to Your New Subscribers to Make Them Feel Like a Part of Your Tribe

When you successfully get customers or potential customers to opt-in to your email marketing list, you want to make sure they feel welcomed. To do this, we recommend Ecommerce companies create Welcome email series to thank subscribers for giving you their emails, introduce them to your brand, help them find more ways to connect to you and market your products to them.

Your Welcome email series might include a number of messages that:

  • Thank people for joining your email list and reinforce your brand and its presence to make them feel like they’re a part of something special. If you have lots of customers, this may mean you share that number in your email so that you reinforce your brand’s market penetration. If your Ecommerce company is just starting out, create branded messages that tell your subscribers they’re a part of something new and exciting.
  • Give email subscribers another way to connect with you and consume your content. Chances are if a person has chosen to give you their email address, they’re also willing to follow you on social media to receive more frequent brand messages too.
  • Introduce products to your subscribers and give them an incentive to purchase. Just make sure to A/B test your purchasing incentives so you can optimize your offers.

Whatever you decide to do, the most important tip we can give you regarding email marketing for Ecommerce is to accurately set expectations. In your brand’s voice, tell email readers you’ll be following up with them shortly about more relevant information they won’t want to leave sitting unopened in their inboxes.

  • Send Lead Nurturing Emails

Marketing 101 tells us to never leave a lead unattended. As an Ecommerce company, you need to nurture your leads to make their initial purchases and repeat purchases. And email marketing is a great way to do exactly that!

At our digital marketing agency, we help our clients create lead nurturing email series that:

  • Educate subscribers about our clients’ products and topics related to those products. And when you think about what type of content to write, remember, the sky’s the limit! If you sell backpacks, for example, don’t think all you can do is write about its product specifications. Write compelling content about why you need your backpack and what you can use it for, such as storing your laptop as you commute to work and back, going hiking, being the perfect personal item when traveling, etc.
  • Introduce subscribers to our clients’ brand and values. This may include sharing a branded video, introducing them to people at our clients’ company, or sharing information about corporate stewardship. For example, think about how the shoemaker, Tom’s, leverages their corporate stewardship of giving away one pair of shoes for every pair sold or allowing you to direct a portion of the proceeds from your purchase to your chosen cause, to build up its brand image.
  • Use storytelling to create memorable messages. Whether our emails follow a specific customer (real or fictional) or one of our client’s employees, we create messages that tell a brand and product story to connect with email subscribers.
  • Increase customer engagement based on website activity. Email automation allows us to better nurture leads by sending the most relevant content to them based on how they’ve interacted with our clients on their websites.

You Can Trust Us as Your Email Marketing Experts

As a digital marketing agency that helps several Ecommerce companies create compelling content for email subscribers, we’re a digital marketing company you can trust. Whether you want us to create the types of campaigns we listed above, or you need to engage new customers, make content for repeat customers, create email receipts that include an ask or a new way to connect with your brand, or reconnect with recently lost customers, we can help.

Simply call us today at (214) 295-5845.

Not big on reading? That’s okay. Watch “Automated Email Campaigns for ECommerce Marketing” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

ppc_election_campaign_2020

How the 2020 Election Season Affect PPC Campaigns

Expert Tips For 2020 Election Season

Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?

The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

  • Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.

The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.

As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

  • Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.

If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

  • There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.

While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.

As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

  • PPC Ads Are Expected to Spike in the Swing States

Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.

First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.

Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.

Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.

As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns

While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.

Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing sales@agencypartner.com, or filling out our online contact form.

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