4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

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how_to_get_more_leads_on_your_website

How To Get More Leads On Your Website

Tips From Professional Digital Marketers

The main purpose of a website is to a sales funnel for your business. Simply put, leads come inside the funnel and come out of the bottom of the funnel as hopeful customers.

Like a funnel, a Website will receive a lot of traffic but convert the most qualified Leads out of all of these Visitors. Do you want to receive more leads on your Website?

Doing so is actually a straightforward process if you’re familiar with how Digital Marketing works. In this article, let’s explore a few simple ways to garner more Leads From Your Website.

Analyze the Parts of Your Website that Generate the Most Traffic

Ideally, you’ll want to investigate the areas of your website that are performing well. There are usually four places where your business may receive visitors: your emails, your Social Media Ads or posts, your live chat portal, and your blogs.

Once you identify where most of your leads are coming from, you should do everything it takes to better nurture them. For example, if you realize that your email list is responsible for most of your website leads, formulate a strategy to continuously send valuable content with clear call-to-action (CTA).

This will ensure that your website receives a steady stream of leads.

Optimize Your Lead Generate Process

If you have a strong online presence and are receiving leads through your website, you’ve only fought half the battle.

The challenging part is converting these leads.

If your website isn’t useful, your leads will become disinterested and leave your site. If your website’s bounce rate is particularly high, then this is likely happening to you.

You should conduct an A/B test to see why your leads aren’t converting. For example, you could optimize your landing page with a FAQ section that answers all of the preliminary questions your audience may have.

Doing this can refine your leads and make them more likely to do business with you. Through analytics, you can get down to the bottom of why your website isn’t performing well and apply an effective solution.

Tweak Your CTAs

Your landing pages shouldn’t be the only thing you tweak. Your CTA is arguably the most important part of your landing page. CTAs should be persuasive and offer value to your audience.

Unfortunately, it can take a lot of guesswork and experimentation to arrive at the best CTA for your business. You can expedite this process by performing small changes to your CTA over long periods of time.

In one month, rephrase the wording of your CTA and measure its results. Do the same again in the following month, measure, and compare the results to the previous campaign.

Rinse and repeat until you have a CTA that’s steadily producing leads for your business. Overall, it will take a great deal of effort and work to generate more web design leads for your business.

If you want to work with an experienced Digital Marketing Company, then you’ve come to the right place. Contact Agency Partner Interactive today to speak to a member of our Sales Team.

Not big on reading? That’s okay. Watch “How To Get More Leads On Your Website?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!