Expert Tips For 5 Digital Marketing Myths Debunked
Most modern and online businesses have quickly adapted and took advantage of this fast-growing industry regarding digital marketing. Current marketing strategies like digital marketing have given small business owners and marketing teams of established businesses worldwide.
Social Media Marketing is also one of the most effective marketing strategies in the modern day, and businesses not making use of it will be left behind fast. Marketing teams in businesses should have adapted and allowed budgets to generate leads and sales on online platforms. The reach for meager costs will enable businesses to target the correct people while still in the awareness phase.
However, even with evidence and records to prove this, some individuals remain wary. This article will debunk the five most common digital marketing myths.
1 Social Media Marketing Only Works For Specific Industries
This is one of the most common myths because it’s not entirely true. For example, even though social media marketing may be more effective for fashion and retail companies, major brands in every industry have used this strategy to generate leads and sales.
That means as businesses evolve, so does social media marketing; all industries can use it effectively, so there is no need to avoid it! Furthermore, a study conducted by Gartner predicts that by 2020 up to 30% of top-performing companies will abandon their digital campaigns if they don’t start making changes now.
2 SEO Is Dead
No, SEO is not dead! The reverse could be true. This marketing strategy has been around for ages and will continue to exist because it’s still one of the most effective ways to generate leads and sales online. It may not have reached its peak yet either; many other industries can benefit from an increase in search engine rankings, such as healthcare or education—both ranked among the top 20 largest U.S. industry sectors by GDP contribution (Cleveland).
Modern tools like Google Maps also provide hints on where people live, allowing businesses to target neighborhoods they want to reach out to with specific products/services based on location-based searches (Google Trends). As long as these digital marketing myths aren’t true, SEO will remain a powerful way to generate leads and sales. As long as Google considers SEO an essential part of the ranking factors for businesses worldwide, no one can say otherwise.
3 You Don’t Have To Build An Online Presence If Your Competition Isn’t Online.
This myth is not valid. Even though it may seem like the competition might be ahead of you, they’re still vulnerable to being taken over—because your competitors are also running into difficulties with modern marketing strategies.
For example, Facebook’s algorithm changes in late 2016 that led to a decrease in organic content reach meant small businesses and blogs were left behind without enough budget for increased paid ads (Bates). Additionally, since digital marketing requires constant upkeep and care, so does social media; if neglected, there will be consequences!
Of course, established companies can take advantage of this on their own or hire a Top Digital Marketing Agency in Dallas to do all the work for them. Still, no matter what needs to be done, as long as these steps aren’t followed, someone else could come in and take over before you know it.
4 Mobile Website Traffic Doesn’t Drive Conversions
This myth is also not close to being correct. Mobile website traffic has increased steadily over the years, and in fact, mobile-only users have grown to be a top priority market for most businesses. For example, according to Microsoft’s latest report on global internet usage trends (2016), more than 17% of people only use their phones, which means your business must provide easy access via mobile so they can still engage with you effectively.
This also goes for all those competitors out there; if ignored, this could mean lost opportunities when small moments become big deals—such as someone searching nearby restaurants while hungry and finding yours! These digital marketing myths aren’t true, resulting in decreased leads/sales because mobile website traffic is one of the most critical driving conversions.
In more recent years, statistics have shown that mobile users came close to being 50% of all online traffic, making sense. Smartphones have enabled individuals to browse the internet, similar to a PC, conveniently. So make sure your website is optimized for mobile use.
5 Negative Reviews Will Dramatically Decrease Your Sales
This myth is false, especially for high-quality products and services! The truth is that consumers are more likely to buy from a company they know or have heard of before than if they stumble across it randomly, so in this case, negative reviews can be good marketing because people will listen to you through word of mouth. Negative reviews may also lead to increased sales when handled correctly.
By providing customer service with a smile (and sometimes even freebies!), the unhappy customers could become repeat customers who love your business! This goes back to the importance of social media because now these disgruntled customers might spread their happiness on platforms like Facebook. This means all those new potential leads will come knocking at your door, too. Unless, of course, you don’t have the proper digital marketing strategy in place.
As long as these digital marketing myths aren’t true, SEO will remain a powerful way to generate leads and sales. However, it’s essential not to neglect other aspects of modern marketing: social media, for example! Social media platforms like Facebook are just one aspect that businesses need to utilize to get ahead, or they could end up paying the price.
This goes back again to those potential customers who might have been interested in your business but decided against it because you didn’t show them any love on their favorite platform. So make sure all bases are covered with Industry-Leading Digital Marketing Services from Dallas Top Digital Marketing Agency today if you want a steady flow of new leads coming in!