cyber-monday

8 Effective Cyber Monday Marketing Strategies

Cyber Monday is the biggest online shopping day of the year, and it’s no secret that it’s a massive opportunity for brands to get more sales. But if you want to take advantage of this opportunity, you need to know how to market your products effectively. Here are eight strategies that will help you boost sales on Cyber Monday. 

  1. Create Email Campaigns to Build Expectations

Email marketing is the most effective way to reach your customers during Black Friday and Cyber Monday. Emails can be used to promote exclusive offers, new products, services, or new content you’re launching on those days. 

An email campaign will help you build up expectations among your subscribers so that when they receive the actual emails, they know what to expect and are eager to take advantage of the promotions. In addition, sending out an email reminder about your sale offers allows you to reach out directly to people who might have missed the first round of advertising. 

  1. Create a Sense of Urgency

Urgency, in marketing terms, means you want to encourage people to act immediately. You’re not just hoping your customers will buy. You’re also hoping that they’ll do so quickly. To create this feeling of urgency, here are two strategies: 

  • Include a countdown timer on your website or product page that counts down until the sale ends. This makes people feel like time is running out and encourages them to act fast before products sell out or prices increase. 
  • Use words like “only” and “final” when describing discounts or special offers during Cyber Monday sales. Using these terms makes shoppers think they’re missing out by not making a purchase.
  1. Improve Your Subject Lines

You should also make sure to create subject lines that are relevant to your content. That way, you’ll increase the likelihood that people will open your emails and engage. 

Make sure your subject line is short, sweet, and easy to read. If a subject line is too long, people may not even read it before clicking “delete.” 

You should also ensure that your email’s title is engaging and interesting so that recipients find value in opening and reading it to the end. Make use of keywords when writing these titles, so they’re easy for Google search engines to index them properly. 

  1. Advertise Early

If you’re smart, you’ll start advertising your Cyber Monday deals as soon as possible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timer will help keep the hype going (you can even tie in the countdown timer to your email marketing). Advertise on social media like Twitter and Facebook, but also on specialty sites too like Reddit or niche blogs—just make sure it’s relevant! 

  1. Highlight Benefits

To make your product stand out, highlight the benefits of your product. This can be done by using benefit-oriented language, testimonials, case studies, and images that show your product’s benefits. Using benefit-oriented language is one way to emphasize what sets you apart from your competitors.  

Testimonials are another way to showcase how well a product works for other customers before getting into too many details yourself. Use quotes from customers who have purchased your products so others know what they can expect. 

  1. Run Exclusive Offers

Customers who see you running exclusive offers are more likely to contact you. Exclusive deals create a sense of urgency and get them excited about your brand. They also make customers feel like they’re part of an elite group—and when people feel special, they’re more willing to spend money. 

But how can you offer something truly unique? You can hold a contest on social media or give out one-of-a-kind items as prizes for new members who sign up for your mailing list.  

  1. Create Anticipation

Promoting a limited-time offer during the holidays is a great way to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers to visit you sooner rather than later so they don’t miss out! 

Another way you can create anticipation is by using pop-up messages on your site or app. You can use these alerts as part of your email newsletter or marketing campaign or even include them when users browse products on your site/app. 

  1. Use social media

Social media is a great place to market on Cyber Monday. The best way to use social media is by creating ads and targeting specific audiences. You can also use influencers to help promote deals and get the word out about your Cyber Monday specials. 

Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Monday sales season. 

An Award-Winning eCommerce Agency 

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your eCommerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.  

Agency Partner Interactive helps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Cyber Monday campaign strategy! 

Reel_Marketing

Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

Expert Tips For Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

There’s no denying that video is one of the most powerful marketing tools today. It conveys more information in a shorter amount of time, and it appeals to people on an emotional level that text cannot. Instagram Reels leverages this to create videos targeting consumers based on their needs and interests. If you have a product or service your customers are interested in but don’t know about, consider using videos as a part of your marketing strategy! 

Stay Ahead of the Competition 

Instagram Reels is a new way to share your story with customers and prospects. It’s an effective medium for showcasing your company’s culture, values, and people, engaging with them in a unique and personal way. By giving your customers a face to the label through Reels Marketing, you can stay ahead of your competitors.  

If you’re new to Reels Marketing or unsure if video works with your business, you’re not alone. Getting creative in a space you’re unfamiliar with can be daunting, but it’s necessary for today’s digital market. Fortunately, Agency Partner Interactive has worked with brands of all sizes and industries to create effective social media campaigns that boost brand awareness and drive conversions. Contact us today to get started! 

Expand Your Reach 

Social media marketing is an excellent, cost-effective way for small business owners to promote their services. When done correctly, you can reach a large market of potential customers without increasing overhead.  

The most important aspect of Reels Marketing is to create relevant, engaging, and unique video content. While there aren’t many rules and regulations about what you can post, brainstorming ideas and executing them in a way that’s consistent with your brand is crucial. Some of the most effective types of Reels Marketing include: 

  • Funny content
  • Interactive content (polls, games, etc.)
  • Authentic/”Behind the Scenes” content
  • Relatable content
  • Content that reflects your brand values
  • Trendy content
  • Nostalgic content

Foster Trust 

Your content must be authentic and genuine. No one buys from a company that doesn’t feel trustworthy, so ensure you’re sending the right message. 

Reels are an excellent way to promote your company and engage with potential customers because they allow you to tell your story. Sharing your experiences, struggles, and success stories allows the viewers to connect with you on a personal level. Customers that relate to your brand will be more likely to engage and convert.  

Have Fun with Your Viewers 

When it comes to video, humor is your best friend. People love watching funny videos, and you can use this to your advantage by making your content entertaining and relatable. 

If there’s something about your company culture that makes it unique from other companies out there, show it off! Those aspects through videos benefit businesses no matter what industry they’re in because consumers want originality when buying products/services from companies. 

Educate Your Audience 

Instagram is filled with entertaining reels. But what about those that want to learn something new? That’s where you can fill the gap. 

Educational Reels can be about your industry, products, and services. Inform your audience about what products you offer, their specifications, and how they benefit your target audience.  

Feature Your Employees 

When you think about it, your employees are your best ambassadors. They know what it’s like to work for you, and they can speak to the quality of their experience. So why not put them in front of the camera? 

Sharing employee stories are effective ways that will help build trust with potential clients and customers. These stories could be as simple as saying why they love to work for your company, a day in the life, or behind-the-scenes content.  

Competitions and Giveaways 

Giving away prizes and coupons is a great way to get people excited about your brand. People love free stuff, especially if it’s something they want, so giving away gifts will make them more likely to share and engage with your content. 

A giveaway is a great way to increase your follower count, build trust, and generate excitement for what might come next!
 

Time to Get Real About Instagram Reels Marketing 

Reels Marketing presents a unique opportunity to show off your brand personality, build trust, and engage with customers on their level. They are also cost-effective and easy to create. With an effective strategy, they are extremely valuable for businesses of all sizes.  

The digital marketing experts at Agency Partner Interactive have experience with Reels and content marketing campaigns for companies of multiple industries and budget sizes. Whether you’re new to this content medium or looking to revamp your strategy, our strategists can help. Schedule your free consultation today!

email_marketing_for_small_businesses

Is Email Marketing Good For Small Businesses?

Expert Tips For Is Email Marketing Good For Small Businesses?

Email marketing allows you to target your most valuable customer segments with a personalized message. You can build relationships with them, keeping them up to date on your product launches, upcoming promotions, and events. And if your brand has been around for a while, an email campaign can help you reach out to long-lost customers and rekindle that spark of love they once had for your business.

As a digital marketing agency, we have found that the best way to take advantage of email marketing today is by being honest, transparent, and open with your customers. We’ve also found that unsolicited or generic emails don’t work. They are losing ground. Email marketing still works because it’s personal and relevant content that engages the customer in a way that makes them feel like they’re receiving “special” information from you, not from every company on the internet.

You can easily create newsletters and send them out, but you need to focus on getting people to subscribe if you want your emails to be opened, read, and acted upon. Here are some ways that will help you do this.

Make it easy for customers to subscribe to your newsletter. Don’t try to make it too fancy or add too many steps. Include a simple form with an email sign-up that customers can fill out in just a few seconds. A good tip is to add the email address field as the first item on your contact page and include it in all emails you send, so that customers are reminded how easy it is to sign up.

To establish some trust with your readers, you should let them know what they’re signing up for. If the content is different than what they were led to expect, they’ll lose trust in your brand.

Here are the top benefits of email marketing for small businesses.

Build strong customer relationships

Do you feel like it’s impossible to reach out directly to every customer? They can help! Reach out to them and let them know the latest that’s happening in your business. They’ll love being kept in the loop, and they can even tell their friends about what they see, or maybe even pass their email address along to someone else who needs your services.

Your newsletter is the perfect opportunity to reach out, share information and news about your business, and ask for feedback at the same time.

Develop your own unique brand

Building a strong, recognizable brand is important for any business. Building on a solid foundation of customer relationships can help you improve your brand’s reputation and provide more value to your customers. Strong brands empower employees to share their knowledge about the company with potential customers, creating a positive impression in their minds every time they think about using your product or service.

Become an expert with expert content

You know a lot about your industry, and most of your customers know you as the expert in your field. But there are some people who don’t know much about what you do, or at least they haven’t heard of you. One way to reach these potentially new customers is by developing content that helps you come across as authoritative in your area of business.

Email marketing isn’t just about sending coupons and sale information. You can use email to give customers content that’s fun, useful, and informative. You can even create videos and send them days before your monthly sale begins—giving customers plenty of time to shop early.

Email marketing is efficient with your time and budget

Email marketing allows you to reach your customers directly and inexpensively. The key is to build a relationship with those who matter most – your community! Building relationships will give you the opportunity to show your appreciation for their loyalty.

Direct mail campaigns can be very expensive, especially those that rely on a significant sales force. But we all know that time is far more valuable than money, so you need to consider the time it will take to reach your audience through direct mail as well. If you can’t spare the time to visit several target people and if physical flyers could possibly harm your credibility, email marketing might be the better option for you!

While TV commercials and radio ads can get your message out there, they take time and effort to create. And what do you do when you’re done recording? You’ve lost precious minutes of your day that could have been spent focusing on your business. Email marketing is the most efficient solution to reach your audience, with a small budget, and with little time.

How to measure email marketing success in small business

Small business marketers need to measure their success rates to identify more effective marketing strategies. There are several metrics to measure email marketing success; some get better results than others, depending on the type of business you run.

You want to make sure all your emails are at least opened, given that they were read it’s best to add in some additional metrics that would give an indication of whether your recipients enjoyed reading the content. These metrics will help you plan future newsletters and email marketing campaigns so you can grow your list and get more revenue out of your efforts.

If you want your newsletters to get read, you’ll need to ensure that they display well on mobile phones. Image-heavy email campaigns have lower click rates and higher unsubscribe rates than text-only email marketing. Image-heavy emails take an average of 6 seconds longer to load in users’ inboxes, which makes people impatient and more likely to give up loading the email completely. If a user must wait more than ten seconds for an email to load, their chances of opening it decrease tremendously.

Does it really matter?

You’re probably wondering whether email marketing is worth it for your business. We’ve got the answer: Yes! Email marketing matters to small businesses and can launch you ahead of the competition. It can open new markets, bring in new customer bases, and help build strong, long-term customer relationships.

With email marketing, you can deliver engaging newsletter content directly to your customer base—without the hassle of printing paper or buying postage. It’s a simple and cost-effective way to stay in touch with customers and reach out to new ones.

Let our digital marketing experts be your guide as you grow your business. We’re here to help you attract valuable customers, drive sales, and increase leads. Ready to optimize your business with an award-winning media Outbound Marketing Agency? Submit a request today!

social-media-trends

9 Social Media Trends You Need to Know for 2022

Expert Tips For 9 Social Media Trends You Need to Know for 2022

If you’re like most small business owners, you’re probably trying to keep up with the latest social media trends. But keeping up with social media changes can be hard – especially if you don’t know what to expect in the future.

But don’t worry, we’ve got you covered! In this blog post, we’ll take a look at some of the top social media trends that are expected to dominate in 2022. So, whether you’re just starting out on social media or looking to evolve your strategy, read on for some valuable insights! 

  1. Social Retailing

It’s not enough to post and ghost anymore (if it ever was), and users are all about social commerce this year. Brands need to create a full experience around their product or service – livestreams, shoppable buttons, influencer campaigns. It’s not exactly new, but it definitely will be taken up another notch in 2022.

  1. Customer Service Goes Social Again

For many, customer service has taken a back seat to a lot of the fun and flash of social media. Use 2022 to get back to authentically connecting with your customers when they have an issue or when they just need a little communication with a brand. Don’t forget that social servicing is how many brands built their following in the first place back when social media was still a wild, wild west!

  1. 3. Hiring from Social Platforms

It’s a Gen-Z world now, and even recruiting is turning to social platforms. Finding your new team members through avenues like TikTok marketing will depend on you being upfront about your mission, values, company culture, and the human element of your brand. Whether B2B or B2C, take the opportunity to solidify your branding and appeal to the next generation of the workforce.

  1. Brands Showcasing Their Human Side

Consumers today prefer looking at brands holistically to make sure they align with more than just the great products. Offer a human side to your company by showcasing the personality and points of view that your company values.

  1. Accountability

Brands are being taken to task more and more for the promises they’ve made – environmental, social, cultural – and those same brands better be backing them up with their actions. Consumers vote every single day with their dollars. So, make sure you’re listening and responding to the conversations around your brand on social platforms with sincerity when they come at you with those receipts.

  1. Brand Authenticity

If it isn’t clear yet from this roundup, authenticity is the new way of the future. Consumers are far more attuned to when they’re being sold to, and fake connections just won’t cut it anymore. Meet users’ skepticism with transparency about your company and its values. Empathize with their heightened awareness of social issues and use social media to show them you’re aware, too.

  1. User-Generated TikTok Vids

UGC or User Generated Content is still the pinnacle of social content, and TikTok is the place with the most social currency. Use it to build brand awareness and support the sense of authenticity and accountability around your company culture through shortform videos on the platform. Run contests, repost and share, and just generally show appreciation for your customers who participate in creating content around your brand.

  1. LinkedIn has it’s Influencer moment

It seems each platform has its own distinct slice of the social influencer pie, and LinkedIn is the next spot to get the highlight! In 2022, LinkedIn has begun focusing on creators, especially with the rise of Work from Home culture. This will be the spot for developing your personal professional brand through thought leadership and engagement potential.

  1. #NoFilter

“Perfect” can be so boring. Posting social content without first curating filters and effects has been slowly growing over the last few years, and we think it’s time for the shift to go mainstream. In-the-moment authenticity is the key to engaging a modern audience in a way that will prioritize genuine connections over “perfection”. 

That’s it for our roundup of the top social media trends to keep an eye on for 2022. Of course, things are always changing in the world of social media, so don’t be surprised if some of these predictions change by the time next year rolls around. But as of right now, these are the trends we think will be most important to watch.  If you want help staying ahead of the curve and ensuring your company’s social media is on-trend, contact Agency Partner today. We have years of experience helping businesses just like yours make the most out of social media and stay ahead of changes in this ever-evolving industry.

agency-partner-top-seo-company

Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

agency-partner-clutch-rating

Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote.