Tag: Digital marketing trends

black-friday

9 Little-Known Black Friday Marketing Strategies That Work

Posted on | by devops

Black Friday is one of the most important days for retailers, and it’s no surprise that many companies use it to drive sales. However, not every business has mastered the art of Black Friday marketing. If you want your Black Friday campaigns to succeed, we’ve got nine little-known strategies that will help you reach your goals: 

  1. Get Your Site Ready for Traffic

To ensure that your site can handle the traffic spike and make sure it’s available for customers to access, follow these tips: 

If you still don’t have a website, make one! Today’s consumers expect brands to be online and accessible 24 hours a day. So, if you don’t already have a functioning eCommerce site set up for Black Friday and beyond, then now’s the time! 

Make sure your website is mobile-friendly. According to research conducted by Adobe in 2012, more people are shopping from their phones than ever before. To ensure a positive customer experience on all devices, use responsive web design techniques that let users view content in the same way regardless of which device they use (smartphone or computer). 

Make sure your website can handle the surge in traffic. This is where load testing tools can come in handy. Use them to simulate different levels of traffic and determine if your site can handle the increased load before Black Friday hits. 

  1. Create Black Friday Social Media Buzz
  • Post images and videos on social media
  • Create a hashtag for your Black Friday campaign to help customers and prospects find you and create a buzz about your brand in real-time.
  • Engage with customers on social media: answer questions, ask them what their favorite holiday deals are, and offer suggestions on how to save money during the shopping season (early bird specials, gift card deals).
  • Use influencers to help promote your Black Friday campaign: reach out to bloggers or local celebrities with large followings in your business or industry to see if they’d be willing to post about any special offers related to Black Friday sales.
  1. Create A Black Friday-Specific Landing Page

A landing page is a web page that acts as an online sales funnel. It’s used to capture leads and drive traffic to conversion points on your website, such as an eCommerce checkout or signup form. 

Landing pages are often used during events like Black Friday and Cyber Monday. If you have a presence on social media, you can also promote unique coupons or promotions for the duration of your event through ads with links that lead back to your landing page. 

Make sure your Black Friday landing page is relevant to your target audience. Also, make sure it includes the following: 

  • A call-to-action (CTA) button—typically “Shop Now” or “Buy Now.”
  • A clear value proposition: why should someone buy from you today?
  1. Preview Live on Instagram

Create a preview video of your product or service. After you’ve created the video, share it on Instagram to see if people like what they see and want to buy. 

If you’re selling an item that requires assembly, show how easy it is to put together. Explain how your team delivers excellent customer care beyond expectations if you’re offering a service. 

You can also create a “story” in Instagram stories (a series of photos and videos) that highlights your product or service in action. 

  1. Give Your Subscribers a Sneak Peek

Giving your subscribers a sneak peek of what you will be offering for Black Friday is a great way to get them excited about the upcoming event. You could also give them a discount code they can use on Black Friday, which will help get them in the buying mindset.  

The most important thing to remember when using this strategy is to ensure the sneak peek entices people to buy from you. If possible, send out an email with some sample products or services and show how awesome they will be on Black Friday when everyone else offers similar products/services at discounted prices. 

  1. Retarget Recent Visitors with a Discount Offer

Retargeting is a powerful tool that can help you increase sales. It’s handy for converting visitors who have abandoned their carts and browsing customers who have yet to make purchases. 

You can use retargeting to target customers who have visited your website in the past. This way, when they visit again, they’ll see an ad reminding them of the benefits of purchasing from you, and this will encourage them to convert into paying customers! This strategy works best if you have clear messaging about why someone should make a purchase, such as “our products come with free shipping” or “we offer 30-day returns.” 

  1. Follow Up with Existing Customers

The best time to reach out to your existing customers is during the holiday season. This is when everyone is looking for gifts and trying to find the right one for the people they care about. Make sure you’re top of mind by sending a timely email marketing campaign that reminds them of your products or services, offers a discount (either in-store or online), provides freebies, and gives them free trial periods on your products. 

  1. Set Up Retargeting Ads for Abandoned Carts

Abandoned cart ads are great for a few reasons: 

  • They’re easy to set up.
  • They don’t take much time or effort (even if you need to create new ad copy).
  • They can bring back customers who may have forgotten about your product or service.

The idea behind abandoned cart retargeting is simple: when a user abandons their shopping cart on your site, you send them a follow-up email or text with a discounted offer to try and bring them back into the fold.  

  1. Retarget Prospects with an Email Campaign

Email marketing is one of the most powerful tools in your arsenal, and it’s a highly effective way to reach your target audience. A retargeting campaign is a great place to start when you want to reach out to people who have shown interest in your products or services but have yet to purchase. 

A retargeting email campaign works like this: when someone visits your website, browser cookies allow you to monitor their web activity and serve ads based on what they do online (and where they do it). If you sell t-shirts, for example, you can track which pages someone has visited on your site and serve ads for related products like socks or hats when they visit other sites. You can also use data from social media platforms such as Facebook and Instagram so that if someone liked the shirt of yours that another customer bought last year (which makes them likely), they would see an ad for this year’s version of that same shirt while scrolling through her feed! 

Agency Partner Interactive Can Help You Get Started 

And there you have it! These are some of the most basic, yet effective marketing strategies for Black Friday. Once you’ve decided which approach works best for your brand, it’s time to implement it. Agency Partner Interactive’s team of digital marketing experts can help guide your company through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Send us your proposal today! 

digital-marketing-trends

8 Digital Marketing Trends to Watch in 2023

Posted on | by devops

Digital marketing is a fast-changing industry, and it’s critical to stay up to date on the latest insights that are shifting the landscape. If your competitors understand better how to implement these trends before you, they’ll be able to outmaneuver you and take away more of the market. So, as we head into 2023, here are eight of the most significant trends in digital marketing you should know about: 

  1. Shoppable content

Shoppable content is a way of integrating eCommerce into your content. 

When done correctly, it allows you to create an experience for your customers that’s more relevant and convenient for them. Shoppable content allows your customers to click on something and purchase it directly from the page they are on. This can also be used as an alternative method of monetizing your content by creating a stronger connection between your brand and your customers to drive more sales. 

You could use it as an opportunity to sell an item directly through a product listing or even create an entire store with products matching your website’s overall theme. 

  1. Voice search

Voice search is the future. It’s growing rapidly as one of the most frequently used methods of searching compared to traditional text-based search. 

Voice search is more accurate to how consumers search online than typing a query into a text field. People often make spelling mistakes when typing, which can lead to poor results in a text-based search engine. However, voice commands are easier for algorithms to understand because they use simple language instead of complex sentences and long words (e.g., “find me hotels in San Francisco that have free breakfast”). 

When you ask someone a question by speaking into your phone, there’s no need to type out the question. Speech is also a more natural way to ask a question, and the convenience makes this interface much more desirable than typing things out. 

  1. Artificial intelligence

Artificial intelligence is a technology that can be used for digital marketing. It can help automate tasks like sending emails and updating social media. AI also has predictive capabilities, mimicking customer behavior. 

AI can be used to create custom content for each visitor on your website based on what they have previously viewed or searched for online, now or in the past. You may have heard that Google is using AI to provide search results filled with answers instead of just links.  

  1. Real-time social media marketing

Real-time social media marketing is a way to get your business in front of potential customers who are looking for your products/services. It can be used as part of an ongoing strategy or as a standalone approach, but it’s important to know what makes this tactic so effective. 

When you use real-time social media marketing effectively, you’ll be able to capitalize on opportunities that arise during the day and react quickly to negative feedback from customers (or even competitors). This will help ensure that your company maintains its reputation and builds loyalty among consumers who either already love what you do or are just learning about your company’s value. 

  1. Programmatic advertising

Programmatic advertising is the practice of using software to purchase digital advertising space. It differs from traditional advertising because it gives advertisers more control over their ads’ targeting, placement, and frequency. 

To use programmatic advertising effectively, you need to know how it works and how your audience interacts with your brand online. Here are some questions to ask yourself: 

  • Do you have a website?
  • What kind of content do people use on your site?
  • How often do they visit it?

If you can answer these questions, then you’re well on your way! 

  1. Personalization

Personalization is vital in digital marketing because it helps you to connect with your audience. It can improve customer service, create a more engaging experience for your customers, and increase conversion rates. 

Customer service: Personalization allows businesses to customize their response based on each customer’s needs. This can help companies provide the best service possible while saving time and money. 

Marketing: Personalization allows brands to deliver a more effective message by providing content that speaks directly to customers’ interests and needs, making marketing more relevant and efficient than ever. 

Conversions: Personalizing your web pages also increases engagement with customers. Whether that’s offering discounts or creating interactive experiences like quizzes or customized recommendations based on past behavior, giving your customers what they want when they want it is paramount to increasing your conversion rate. 

  1. Authenticity and transparency

The importance of authenticity and transparency in digital marketing is obvious. Consumers want to feel like they’re getting a fair deal, and marketers are constantly trying to build trust with their audiences. But what does it mean to be authentic? What does it mean to be transparent? And how can you measure your efforts at being both? 

The first step towards building trust with customers is understanding what authenticity means for your brand and business. For example, if you’re selling a product that’s traditionally been seen as high-end or luxury, then a more authentic approach would focus on the craftsmanship that goes into making the product rather than promoting its designer brand name or exclusive price point. The goal should always be creating an experience that feels real—not just saying things because they sound nice or impressive but because they align with who you are as an organization. 

  1. Video marketing for all devices

As the world’s most consumed content on the internet, video content is also the best way to engage your audience. 

Video is so popular because it makes people feel like they are part of something they care about and want to share with others. In fact, YouTube reported that more than 150 million hours of video are watched daily on their platform alone! It’s not just text or images anymore; it’s all about video for all devices. 

Digital marketing constantly evolves, so keeping up with the latest trends can seem daunting. But if you keep these eight trends in mind, you’ll be well on your way toward staying ahead of the curve—and maybe even invent some new trends along the way! 

Agency Partner Interactive can help you get ahead 

As one of the fastest-growing digital marketing agencies in North Texas, Agency Partner provides bespoke web design and development and internet marketing expertise. We specialize in social media marketing, email marketing, content strategy, SEO, and more. Make 2023 your year of explosive growth by sending us your proposal today! 

social-media-branding

Top 5 Tips on How to Design Your Social Media Brand

Posted on | by devops

The first question most businesses ask is: “How can we develop our social media branding?” A brand is how your customers perceive your business. It’s what they think when they see, interact with, or hear about your brand. You should always be thinking about how to build and improve your brand because this will allow you to increase sales and profits and create a better reputation. While designing a social media brand may seem like an overwhelming task, some basic steps can help simplify the process. Below are some helpful tips on developing a successful social media branding strategy:  

Be Consistent

Consistency is key. You’re here because you know that a solid social media presence is one of the most important parts of marketing a business, but did you know that consistency is also an integral part of building your brand? If your branding changes every other week, it won’t make much sense to people who follow you on social media. It’ll be like walking into a room where someone has rearranged all the furniture—you suddenly feel lost and unsure where to sit or what to do with yourself. 

If your brand changes too often, people will think they’re following the wrong account. They might even unfollow if they feel like their time and attention have been wasted by constantly having to adjust their expectations each time they log on. 

If it changes too little, people will get bored quickly, so it’s essential to keep things interesting while providing your followers with up-to-date information about your brand (events, sales, etc.).

Produce High-Quality Content

In the context of social media, content is king. The most effective ways to create the content you post on your social channels are:

  • Write concise, high-quality blog posts that share information with your audience in a clear and compelling way.
  • Create videos that get your message across in an easy-to-understand format. 
  • Sharing relevant articles from other sources (with attribution).

Be Authentic 

Your brand’s identity should be authentic, consistent, and flexible enough to adapt as your company grows. 

People love brands that are authentic and transparent. It makes them more relatable and trustworthy. There are many ways to achieve authenticity, but one of the most effective ways is by being a real person who is honest about what they’re doing, how they feel about it, etc. This can take many forms: sharing personal stories on social media or creating content that shows your personality. 

Developing your brand isn’t easy, so take it one day at a time. Not every post has to be funny or witty. It’s often more relatable when you share struggles or challenging situations to show that everyone makes mistakes and learns from them.

Use Visuals Effectively

Visuals are a powerful tool in marketing, and they can help you tell your brand’s story better than words alone. They also make your audience feel something—you could be creating a feeling of nostalgia or conveying a sense of urgency. Either way, using visuals effectively is integral to social media branding because it helps support your overall brand identity.

Provide Value to Your Audience 

A great way to provide value is by sharing helpful information. You can share tips, tricks, and how-to’s that are relevant to your audience. For example, if you’re a fitness brand, you could share weekend workouts with people who want to stay fit but don’t have enough time during the workweek. 

If you want to take it up a notch, writing and sharing blog posts on topics most relevant to your audience can help them learn something new and establish your industry authority.

These steps will help you create a social media strategy that will deliver results

  • Set clear goals for your social media branding strategy 
  • Figure out who your target customer is 
  • Create a content calendar based on those customers’ needs and wants 
  • Measure your results 

We hope that these tips have been helpful in your journey to creating a social media brand. Remember, there is no one-size-fits-all solution when it comes to social media marketing. It’s important that you put your own unique spin on how your brand will engage with followers and customers on each platform.

Get Started with Agency Partner 

If you’re ready to develop an engaging, effective social media marketing strategy, look no further than Agency Partner Interactive. Our digital marketing experts can help guide you through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Schedule your free consultation today!

Digital_Marketing_for_Family_Law_Firms

Your Guide to Digital Marketing for Family Law Firms

Posted on | by devops

If you’re the owner of a family law firm, you know that the digital space is your playground. Your website, blog, and social media presence make up your online marketing strategy. But what if you could go beyond just having an online presence? What if you could use digital channels to grow your business and engage with clients in new ways? This guide will teach you how to market yourself as a family law attorney using innovative digital tools. 

What Is Digital Marketing for Family Lawyers? 

Digital marketing is a term to describe multiple strategies using digital tools to reach potential clients, build brand awareness, increase conversions, and more. Internet marketing can include social media platforms, email newsletters, and technical SEO, among other things. You can use digital marketing to reach new markets, retain clients, increase sales and improve your bottom line. 

Why Is Digital Marketing Important for Family Law Firms? 

The first step to understanding why digital marketing is important is recognizing that your clients are online. Whether no matter the size and location of our firm, most people will find you through the internet. They search for information on Google, check their email online, and visit websites like yours when they need legal representation. 

Digital marketing allows you to effectively reach them where they are without having to pay for expensive billboards or TV commercials. You can also target your marketing efforts based on what’s most relevant to each client at any given time in their lives. Digital marketing lets you help those clients before they need you—and in their preferred ways, like a text message or video. And finally, because digital marketing offers more precise targeting options than traditional advertising strategies used by your competitors (think: radio ads), it’s more cost-effective, easier to track, and easier to see a return on investment. 

The Best Digital Marketing Strategies for Your Firm 

There are many digital marketing strategies for your family law firm. There are so many that you could get lost in the weeds trying to figure out what’s best for you. But don’t fret—we have an easy-to-follow guide that will help you navigate the process and ensure that you make the most of your time, energy, and resources. 

  • Content Marketing – This digital tool is about creating relevant media, like blogs, eBooks, podcasts, and videos, around a specific topic that adds value to your client. The content is then posted across various channels like social media, email newsletters, and your website. It also uses SEO tactics to ensure it appears in search results.  
  • Social Media Marketing – This involves posting updates on social media platforms such as Facebook, Twitter, and LinkedIn. 
  • Email Marketing – This refers to a series of emails targeted for lead nurturing, driving sales, updating services, and more. Email marketing is highly effective since it targets specific groups of your subscribers. 
  • Paid Advertising – When people search online using keywords related to their legal issue (such as “family lawyer near me”), ads relating specifically to these searches appear at the top of their search results page. This increases your visibility, making searchers more likely to click and explore your page. 
  • Video Marketing – With more than 2 billion monthly active users worldwide now watching videos on YouTube alone every month, it’s clear why video marketing has become such a powerful tool when trying to reach prospective clients through digital channels. 

How To Get Started With Digital Marketing for Your Family Law Practice

There are a few important things to keep in mind for your digital marketing strategy. The first is that you have to use the right tools. Some of the most common tools include websites, social media, and email. These are good places to start because they’re easy to set up and effective at reaching new clients. 

Secondly, you need an effective digital marketing strategy in place before you start using these tools. This will ensure that your efforts lead directly toward your business goals (such as generating leads or increasing brand awareness). 

Digital Strategies for Your Family Law Practice 

Social media is great for getting your name out there and connecting with potential clients. It also allows you to target specific markets based on demographics, use cases, and geolocation, which can help you increase your client base in particular areas. Google ads help promote your practice and engage with them from search engines like Google or Bing. If a potential client searches for “family law firms,” they’ll see a list of results that includes yours at the top—and if it’s relevant to them (because it fits their search query), they’ll click through and learn more about your practice. 

SEO stands for “search engine optimization,” which means optimizing content such as blog posts so that Google gives them higher rankings than others when someone searches for keywords related to what you do (like “family law”). This drives organic and paid traffic to your site while staying ahead of your competitors.  

With the right strategies in place, your legal services can reach clients at their level and have a significantly better chance at conversion. 

Digital Marketing Is the Best Way to Reach People Who Need Legal Services 

The benefits of digital marketing for family lawyers are widespread and multifaceted. From cost-effectiveness to improved communication with clients, digital marketing has proven invaluable for family law professionals. 

On the other hand, traditional forms of advertising can be expensive and ineffective — especially if you’re not tailoring them to suit your business or practice area. Digital marketing allows you to get scalable results at a fraction of the expense, making it an essential part of any lawyer’s marketing strategy at every stage.

Get Started With an Award-winning Digital Marketing Agency 

Agency Partner Interactive can help your family law firm reach new markets, generate leads, and drive revenue like never before. Unlike other digital agencies, our marketing experts become part of your team—a partner that understands your market and goals and how to achieve them. We can help family law firms of all sizes and budgets achieve digital dominance. Schedule your consultation today! 

Lifecycle_marketing_tips

Lifecycle Marketing: What Is It & Why Do You Need It?

Posted on | by devops
Expert Tips For Lifecycle Marketing: What Is It & Why Do You Need It?

If you’re familiar with the idea of a “customer journey,” then you’re probably familiar with lifecycle marketing as well. The term “lifecycle marketing” refers to a marketing strategy developed around an individual consumer’s path through each stage of the buying process. Understanding each stage and how to influence your prospects’ behavior at those stages is essential to creating a successful lifecycle marketing strategy.

What Is Lifecycle Marketing?

Lifecycle marketing is a tactic that engages customers at every stage of their journey. It’s not just about creating awareness and driving traffic to your website; it’s about engaging with them throughout the entire experience.

From awareness to engagement to conversion, lifecycle marketing is a 360° approach that includes all channels and touchpoints, including paid media (such as Google AdWords) through organic search results to maximize your online presence across the web. Once you’ve created a strong foundation for your business by establishing yourself online with clear messaging across all channels and touchpoints, you’re ready to focus on selling products or services directly through those channels (including email).

Lifecycle marketing isn’t one specific campaign but rather multiple campaigns working together in tandem over time. It isn’t just about advertising; it’s also about offering valuable content that helps people make informed decisions so they’ll eventually become customers themselves!

Is Lifecycle Marketing Important?

As a marketer, you’re probably always looking for ways to increase customer retention and improve brand loyalty. Lifecycle marketing can help you to achieve these goals.
For example, suppose your goal is to increase the number of customers who make repeat purchases. In that case, lifecycle marketing will help you understand why some customers stop shopping with you and what motivates them to return. You’ll also be able to identify the types of offers most likely to be successful with different groups of customers at different stages in their journey with your company or product line.

If your goal is simply “more sales,” then lifecycle marketing will be essential because it gives insight into which customers are more likely than others (based on past behavior) to buy from you again in future months or years. This information allows you to better target options when deciding which media channels should receive ads from various departments within an organization.

It should also be noted that lifecycle marketing can help increase sales with existing customers by identifying what they’re looking for and when. For example, if your company sells a product or service with multiple uses, it’s essential that each customer knows about all of them, especially if those uses aren’t obvious. If a customer buys from you once but doesn’t come back because they didn’t realize the multiple benefits from their purchase, it’s a lost opportunity for both the customer and the business.

What Is the Customer Journey?

The customer journey is the process of a customer’s interaction with your brand. It’s a series of touchpoints across all channels, from initial awareness to purchase and beyond. Each touchpoint is an opportunity to engage with your customers, but it takes an understanding of where you stand in the journey to make profitable and informed decisions about how you interact with them.
Now that we have a better sense of our customer’s lifecycle journey, where do we go from here?

A comprehensive lifecycle marketing strategy is essential to keep prospective customers engaged with your brand and help them transition from one stage of the customer journey to another.

It’s critical to keep in mind that a customer journey is not one-dimensional but rather a series of touchpoints with your brand. This can include when you’ve just bought a product and are using it, or even if they’re browsing the web after seeing an ad for you online and decide to explore further.

Every interaction with a customer is another opportunity to build trust and loyalty, which will help them transition from one stage to another in the lifecycle marketing circuit.
There are many ways to track the lifecycle of a customer and execute lifecycle marketing strategies. But the most important thing is to start with your target consumers—what they want, where they’re coming from, their problems, and how you can solve them.

Agency Partner Interactive Can Help

If you’re looking for an experienced internet marketing agency to help your company achieve digital dominance, look no further than Agency Partner Interactive. Our digital marketing specialists are experts at tracking customer journeys at every stage of the funnel. We conduct extensive market research before developing multiple layers of digital marketing solutions. This includes proven SEO techniques, paid ads, social media marketing, and branded content campaigns that help businesses of all sizes reach their goals. We’ve earned our place as one of the best SEO companies in the United States by providing scalable results to business owners like you every day.

Ready to get started? Schedule your free consultation now!