facebook-ads-strategy

7 Keys to An Effective Facebook Ad Strategy

Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!   

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success. 

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.   

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent. 

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.   

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point. 

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.  

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage. 

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.    

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option. 

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results. 

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.  

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.  

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform.  By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy. 

agency-partner-clutch-rating

Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

organic-traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

seo-trends-2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

youtube

The Complete Guide to YouTube SEO

Expert Tips on Youtube SEO

YouTube is the second-largest search engine in the world just after its parent company, Google. For more than a decade, YouTube has held a monopoly over global video platforms. 

In fact, billions of people use YouTube every day to browse content, ranging from educational videos to entertainment. This makes YouTube an invaluable tool for businesses to promote their products and services.

78.8% of marketers say that YouTube is the most effective video marketing platform. However, if you want to get started with creating stellar videos for your business, you’ll need to develop a sound SEO strategy.

Here’s how you can practice effective YouTube SEO tactics to boost the exposure of your video content.

Name Your Video File Using a Target Keyword

Again, YouTube is a search engine just like Google. This means you will have to conduct keyword research to see the keywords your target audience is using to find videos similar to the ones you are creating.

With that being said, there are a variety of YouTube SEO tools you can use to get the job done. Once you have identified a prominent keyword you want to target, you should place it in the title of your video file first.

Doing this is important because YouTube has to process the file information of your video to see what it’s about. Since YouTube doesn’t have eyes to watch your video, adding a target keyword in the file name can help its index bots determine the value of your content.

Hence, avoid standard file names that include underscores and unspecified information. Ideally, a person should be able to see the file name of your video and understand what it’s about.

Place the Target Keyword Naturally in the Video Title

When you conduct a search, the first thing you typically look at is the video title. This is often what determines if a person will click on a video. Therefore, the video title should be captivating, clear, and concise.

Adding your target keyword in the video title is essential to ensure that your video shows up for corresponding searches. However, you shouldn’t put all of your hopes in this greatly affecting the visibility of your video content.

According to Brian Dean, video titles that include a verbatim keyword-only have a slight ranking advantage over those that don’t. 

exact_matchtype

As you can see, including a keyword in your video title won’t give you a significant advantage, but it provides one nonetheless. For this reason, make sure that you insert a keyword naturally in the video title.

While including a target keyword in your video title isn’t the end-all-be-all, it can certainly work effectively if you also write a compelling video title.

Optimize Your Video Description

YouTube utilizes descriptions that inform viewers about what videos are about. These descriptions have a character limit of 1,000. While it’s acceptable to use all of these characters to describe your video, it’s important to realize that your viewers want to see a video and not read an essay.

If you want to compose a long video description, keep in mind that YouTube only shows a snippet of the first two or three lines of content, which is approximately 100 characters. If you write more, viewers will have to click the video to see the full description. 

To get the most out of this space, post all of the important information like CTAs in the first lines of your video description. As for whether adding keywords to a description matters for ranking purposes, Brian Dean maintains that there isn’t a definite answer.

Take a look at this chart to learn more.

keyword_description
While Dean’s study didn’t find any link between keyword-optimized video descriptions and increased search rankings, he stated that following this practice helps videos show up in the “suggested videos” feed, which can generate a significant source of views.

Use Popular Tags for Your Videos

According to YouTube’s Creator Academy, adding popular tags to videos not only help viewers find quality content, but it also informs YouTube what your videos are about. Tags provide context on how your videos should be categorized.

This way, YouTube can associate your videos with similar ones your target audience may also be viewing. However, make sure you aren’t just adding irrelevant tags to get more views for your videos.

Google can penalize you for this practice, and it’s simply not necessary. Just like in your description, use the most important keywords first. To show up for more searches, you can try using long-tail keywords. 

Choose the Best Category for Your Video

Like tags, categories group your video content with other similar content. Once you upload your video, you can click the “Advanced settings” section to choose a category for your video.

Be mindful to choose the category that fits the topic of your video. This will make sure that your video shows up in various playlists and gains more exposure. Selecting the right category isn’t as simple as it looks.

The best way to identify the category for your video is by finding similar creators that upload the same videos as you.

For example, if you’re running a marketing company, you can try to find other marketing companies that upload similar videos and use the same category.

This is a much better tactic than simply guessing which category your videos belong to. 

Upload a Custom Thumbnail

On YouTube, thumbnails are extremely important. According to YouTube’s Creator Academy, 90% of the highest-performing videos have a custom thumbnail. Hence, if you want to replicate the same success, you should create an enticing thumbnail that convinces viewers to click on your videos.

There are plenty of online tools that help creators develop custom thumbnails. In fact, it’s easier than ever to create one within a few minutes.

Revamp Your YouTube Marketing Strategy!

Do you need help in directing more exposure to your YouTube videos? If so, give us a call at (214) 295-5845 to speak to a member of our team and learn more about how we can help you today!

Not big on reading? That’s okay. Watch “The Complete Guide to YouTube SEOinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

local_seo_for_small_businesses

A Complete Guide to Local SEO for Small Businesses

Expert Tips on Local SEO For Small Business

Local search is extremely important for small businesses. In fact, 80% of consumers utilize local search to find local businesses. This means if your business if your website isn’t optimized for local search, you could be missing out on 4 out of 5 of your potential customers.

Luckily, optimizing your business for local search is a straightforward process. Taking the necessary steps to ensure that your website is found for corresponding local searches will make sure that your business flourishes.

After all, 88% of all local searches result in the web user calling or visiting the business within 24 hours. If you want to learn more about how you want to build a strong foundation for your business, read this guide to achieve more online visibility from local searches. 

Create a Google My Business Listing

It’s surprisingly shocking that only 44% of small businesses have claimed their Google My Business (GMB) listing.

Considering that an average consumer will check local map listings to find a business near them, it would seem foolish to ignore setting up a listing.

That is how things currently are, but it doesn’t mean you have to neglect this very important process.

As you can see, the listing on the right of the image has all of the information that’s valuable to a potential customer.

People can use these listings to visit a website, receive directions, look at online reviews, and make a phone call. 

Creating a GMB listing is simple. Follow these steps to get the job done properly.

  1. Create a Google account or log in.
  2. Click here to visit Google My Business. 
  3. Fill out the required fields, such as your phone number, address, etc.
  4. Verify the information.
  5. Claim your listing and submit.

This is the most basic step in optimizing your business for local search. Your GMB listing is the gateway where unrefined prospects become loyal customers.

Leverage Effective Internal Linking Strategies

Backlinks are the crux of every internet marketing strategy. Though, internal links are just as important to boost your SEO ranking. Generally speaking, internal links are essential for the following reasons:

  • They support efficient website navigation
  • Streamlines website hierarchy and information architecture
  • Reinforces ranking power and page authority throughout your website

If you ever want to see a prime example of an effective internal linking strategy, visit a Wikipedia page. It’s not a coincidence that Wikipedia pages often rank highly in search engines.

They are highly-resourceful and have countless internal links to aid your comprehension and navigate to other useful pages. This increases the time you spent on Wikipedia, which lets search engines know that the site is valuable.

To the same effect, you should utilize sound internal link strategies to help your site rank sufficiently for local searches. 

Optimize all Metadata

Metadata is information that describes other data. This includes URLs, title tags, meta descriptions, and all the like. 
 metadata
You see metadata every time you conduct any type of search. Just take a look at this standard search.
dentist

 

Do you see the headers indicating what each web page is about? 

This is metadata. 

Do you also see the descriptions below the headers? 

This is also metadata. 

It’s important to optimize the metadata of your entire website architecture to show up for local searches. The best way to do this is by adding high-volume keywords in the URL, title, header, meta description, and body. 

This will make sure that your website is found by consumers using the same high-volume keywords you’re including in your site’s metadata.

Add Location Pages to Your Website

If your business operates in multiple locations, you should reflect this on your website. The only way is to create separate location pages for each city or region you do business in. 

For example, if you run a restaurant in Los Angeles and Beverly Hills, you need to create different pages for both.

Keep in mind that you can’t replicate the same city pages and change the city names.

This is frankly lazy and Google won’t rank them. Instead, put forth the time and effort to create custom location pages that provide information unique to the city the page is mentioning.

Develop Stellar Local Content

If you want to attract local leads, then you’ll need to develop a consistent local content strategy. Ranking your local content isn’t as difficult due to the low amount of competition compared to worldwide search results.

Therefore, all you need is a great content writer and marketing team on your side to craft stellar local content. For example, if you run a law firm, you can write a post about how readers can select the best firm in your city.

Finally, you can add tons of local keywords. This will help your content rank high for local searches and provide a lot of value to your audience – that’s effectively killing two birds with one stone.

Make Sure Your Website is Mobile-Friendly

More than half of all online searches happen on a mobile device. If your website isn’t optimized for mobile devices, then you could be running potential customers off before they can even convert.

A website doesn’t appear the same way on a computer as it does on a tablet. Therefore, you will have to ensure that your website has a fast and convenient mobile version.

The important thing to realize here is that your desktop version should still provide the same features as your mobile version. It can be frustrating to be forced to use a computer just because the mobile version of a website stripped certain essential features.

Improve Your Local SEO Today!

Local SEO is vital for the online presence of any small business. Since people mainly conduct business online, building a strong foundation on the internet isn’t an optional task.

If you need help in jumpstarting the local SEO strategy of your business, give us a call at (214) 295-5845 to learn more about how we can help you today.

Not big on reading? That’s okay. Watch “A Complete Guide to Local SEO for Small Businessesinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

facebook_ads

How to Target Business Owners on Facebook Ads

Expert Tips on Targeting Business Owners with Facebook Ads

Facebook is the largest social media network in the world. Approximately, 2.89 billion people across the world use the platform every day. This makes Facebook the perfect place to promote your business.

Although Facebook has the most powerful social media advertising platform available, targeting specific individuals can be challenging. For example, if you want to position your ads in front of business owners, you’ll need to familiarize yourself with Facebook’s advertising platform.

Luckily, this platform was built to granularly target specific audiences. Below, you can learn more about how you can align your ad campaign to your target audience.

Is Facebook Ideal for B2B Audiences

For the most part, advertising to B2B audiences is a bit more complicated than doing the same to B2C audiences. This is because people usually don’t have a chain of command and will spend their money any way they please.

B2B clients have obstacles in the way of making transactions and have to think about the profitability of their business before jumping into a purchasing decision. What’s more, some marketers don’t believe that Facebook is an ideal place to find business owners.

This is because some of them believe that Facebook is only used by consumers or B2C audiences. This could not be further from the actual truth. Business owners are people, and people more often than not use Facebook.

This makes Facebook a great place to find and target business owners. Knowing how to do this is rather simple. Here are five essential tips for targeting business owners with your Facebook ads.

1. Target Business Page Admins

This is one of the easiest ways to target business owners. Generally speaking, nearly all business page administrators are actually business owners. Therefore, targeting these individuals is key. 

Unfortunately, many people don’t know that Facebook allows users to position their ads in front of the business page admins. By using the detailed targeting section on Facebook’s ads business manager, you can configure your ads to reach any desired target.


This is a quick way to find a person that owns a business. It will also ensure that you’re putting your ads in front of people that are the most likely to own a business.

2. Target Publications Business Owners Follow

Many business owners follow publications for various reasons. Fortunately, Facebook allows advertisers to target these individuals based on the publications they read. 

If a business owner follows a publication with a large readership, you can find this publication on Facebook ads manager, and target people who have an interest in it. Here’s how:
Target-Facebook-online-publications
The Entrepreneur is read by millions of business owners across the world. It stands to reason that their audience will be valuable in your search for potential leads. Still, to achieve the best results, make sure you are finding publications relevant to the type of audience you’re targeting.

For example, if you want to reach financial businesses, then you should focus on financial publications. 

3. Target Audiences With an Interest in Business

One of the best ways to reach business owners is to simply target people that simply have an interest in the business.

This is actually similar to targeting business page admins. When creating a business page, you have the option of highlighting your interests.

Any business that has an interest in the business will be targeted by selecting “business”
as an interest in Facebook ads manager. 

target_industries
This will make sure that your ads are diverse and show up to business owners that may have indicated their interest in the business.

4. Target Specific Types of Industries

If you are simply targeting all types of business owners, then all of the above tips will suffice. However, if you need to reach business owners in specific industries, refining your search will be necessary.

Let’s say that you need to reach financial business owners, particularly accountants and investment bankers.

Facebook allows you to narrow down your search to find these individuals based on their profession they have listed on their profiles.

Target-businesses-based-on-industries-on-Facebook
This provides a wide range of options, in which you can ensure that you are targeting the right audience. 

5. Target Specific Job Titles

Another basic tip for reaching business owners is to target people according to their job title. For example, business owners normally hold positions, such as “CEO” “Founder” and “President”. 

By typing these titles into Facebook’s ad manager, you can successfully narrow your search further to target people that are explicitly running their own company. 

Target-job-titles-on-Facebook-ads (1)
To ensure that you optimize your reach correctly, add multiple job titles that business owners might use. This means it will be a great idea to use all possible job titles you can think of that business owners will typically use.

Best Tips to Target Business Owners on Facebook

If you need further insight for targeting business owners on Facebook, then take note of the following tips to improve your campaign. 

  • Mix up your targeting options. Don’t just target people based solely on their interest or job titles. Instead, mix job titles with interests to narrow your search and locate the best people for your campaign.
  • Look at the audience size. Facebook’s ad platform will always inform you how many people your ads will reach. If your audience is too small, you’ll run out of qualified leads. If your audience is too broad, your mix of leads will be diluted. Try to strike a good balance between your audience size. 
  • Experiment with various variations and audiences. Achieving a successful campaign is all about finding equilibrium. Experiment with different variations and audiences to find out what works better for you. Never stop experimenting. 
  • Make sure your message is sufficient. If you want to generate more leads, make sure your messaging is valuable or appealing to your audience. Usually, underperforming ads miss the mark when it comes to crafting enticing ad copy.

Enhance Your Facebook Ad Campaign Today!

It takes a lot of time and effort to make your Facebook ad campaign profitable. If you need assistance, contact Agency Partner Interactive today to learn more about how we can improve your campaign. 

Not big on reading? That’s okay. Watch “How to Target Business Owners on Facebook Adsinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!