Tag: ecommerce strategy

ecommerce-trends

10 Ecommerce Trends You Need to Know in 2023

Posted on | by devops

The internet has transformed the way we shop. In fact, you may already shop online for most of your needs. But as an eCommerce entrepreneur, knowing the latest trends coming down the pipeline is essential to staying competitive and offering excellent customer experiences. Here are 10 eCommerce trends that will have a significant impact on your business by 2023: 

  1. Omnichannel Retailing

Omnichannel is the integration of online and offline channels. It’s about creating a seamless experience for customers, who are increasingly expecting to pick up where they left off across devices and platforms. As omnichannel becomes more critical in eCommerce strategy, the customer experience has become more relevant than ever—and it’s here that you can make your mark on the industry. 

The future of eCommerce will be shaped by how well companies deliver on a streamlined shopping journey that provides convenience, speed, and personalization at every turn—not only when you’re making a purchase but also before it occurs. The key factor in this future? The customer experience. 

  1. Social Commerce

Social commerce is the new customer experience. With 153 million people engaging in social media daily, it’s no surprise that social media has become a lucrative marketing channel for brands. When you consider how many people share their shopping experiences on social media, it’s easy to see why social commerce is quickly becoming an essential part of any eCommerce strategy.

This trend will only grow as more consumers use social platforms like Instagram, Pinterest, and TikTok to discover products they want to buy – sometimes before they ever walk through your doors or visit your website! Social commerce is also becoming increasingly important because consumers are influenced by what other shoppers say about products or services before making purchases themselves. 

  1. Customer Service

Customer service is one of the most important aspects of online retail. It’s not just about providing a good experience; it’s about being able to do so in multiple languages and ensuring you can handle customer inquiries, returns, and other issues quickly and efficiently. 

The more automated your customer service is, the better. You don’t want to spend time manually responding to every single customer inquiry. This type of automation can be implemented through chatbots on your website or social media channels. 

  1. Mobile Shopping

Mobile shopping is on the rise, and it’s here to stay. According to a recent study from Google, more than 55% of people say they frequently browse products on their phones when in-store. If you’re not using mobile technology to sell your product, you’re likely missing out on a major opportunity. 

Mobile shopping can be convenient for customers because it allows them to shop anywhere at any time without waiting in line. It also provides an opportunity for greater personalization: your customers are more likely to spend more money with companies that cater specifically to their needs as individuals. 

  1. Subscription-Based Shopping

Subscription-based shopping is another trend that you should familiarize yourself with, as it’s a growing part of eCommerce. Subscription services are predicted to account for $904.28 billion in sales by 2026. 

With this model, customers pay a monthly fee for ongoing service and get access to products or services without having to pay extra each time they want something new.  

  1. Visual Search

Visual search is a hot topic in eCommerce, with an increasing number of retailers using it to improve their search engine results. It’s easy to see why: visual search allows consumers to find products based on the image they provide, rather than having them type keywords or use other traditional search features. 

In the past year or so, we’ve seen this technology from brands like Amazon and Pinterest, where you can use pictures of items to find similar ones that might fit into your life seamlessly.  

  1. Live Shopping in Augmented Reality

In the past, augmented reality (AR) was primarily used for gaming. But now, live shopping in AR is becoming a reality. 

AR allows consumers to experience products and services in their environment using digital graphics overlaid on top of real-world images captured by a camera. With AR technology, customers can see how your product or service will look in their home before they purchase it. 

  1. Contactless Payment

Contactless payment is the future of payment processing. In fact, contactless payments are growing faster than any other type of financial technology in the market today. 

If you’re not familiar with contactless payments, they allow you to pay using your phone or other NFC-enabled device without having to use cash or credit cards. Contactless payments are easy to use and convenient, making them ideal for today’s mobile-first world where time is money. 

  1. Buy Online, Pick Up In-Store (BOPIS)

BOPIS allows customers to choose between having their products shipped directly to them or picking them up in person from a nearby retail location. This option gives shoppers greater convenience and control over their purchases. They can decide whether they want the product immediately or later. In some cases, BOPIS also allows retailers to offer additional discounts for products picked up at physical locations instead of purchasing online only; this encourages a higher rate of foot traffic into stores while still providing easy access for those who prefer online shopping. 

  1. Curbside Pickup

Curbside pickup involves face-to-face interactions between customers and sales staff but doesn’t require shoppers’ physical presence inside an actual store. It simply requires that they notify the store via app or online that they’ve arrived, and staff members will bring items out to the customer and place it in their vehicle. This option stuck around after COVID-19, and we see it becoming even more popular in the future! 

Agency Partner Interactive  

The COVID-19 pandemic spearheaded the global eCommerce surge out of necessity, and since then, it has continued to evolve to meet the needs of modern consumers. While these eCommerce trends are critical to know for any online business, they’re just the beginning. If you need help developing a compelling, conversion-driven eCommerce marketing strategy, Agency Partner is here to help. Our internet marketing team has worked with brands of all sizes and industries to drive engagement, web traffic, customer loyalty, and revenue. Ready to optimize and future-proof your eCommerce business? Schedule your consultation today! 

Black_Friday_eCommerce

How to Create a Black Friday E-Commerce Strategy 2022

Posted on | by devops
Expert Tips For How to Create a Black Friday E-Commerce Strategy 2022

Are you ready to plan out the best Black Friday e-commerce strategy? If so, you’ve come to the right place! In this article, we’ll help you create an effective Black Friday campaign that will grow your sales and customer base. From determining goals to preparing for high demand at the last minute, there’s no better time than now to get started.

Determine Your Black Friday E-Commerce Goals

After determining your goals for Black Friday, it’s time to determine how you will measure them. This is not something that should be left to chance or left up in the air. If you’re looking to increase sales and customer satisfaction, then define what a successful campaign looks like. A good way of doing this would be setting specific KPIs or Key Performance Indicators (for example, increasing average order size by 10%). This way, when it comes time for analysis, it’ll be easy to determine which aspects of your campaign were successful and which weren’t.

Find the Right Time to Start Your Black Friday Campaign

The Black Friday and Cyber Monday shopping season is upon us! If you plan to participate in the sales, now is the time to start. But how do you know when to begin your promotion?

While there are many factors involved in determining the perfect starting date for your sale, here are a few things to consider:

If you have inventory ready (or can get it ready quickly), starting your Black Friday campaign as early as possible makes sense. This will give people more time to plan their purchases and promote these deals on social media channels like Twitter or Facebook. It also means that they will remember these offers when they return later this month.

Start Promoting Early

You should start promoting your Black Friday promotion as soon as possible.

The reason is simple. Start promoting early and build buzz around your sale while your competitors are still thinking about what they’re going to do this holiday season.

There are a few things you can do to start marketing now:

  • Create social media posts that feature Black Friday-related products or promotions (i.e., “Free shipping on all orders over $50”).
  • Ensure that your landing page is up and running so that people know where they will go when they want to purchase something from you during the big day.
  • Send emails to past customers with information about what kinds of deals are available for them this year and how much time remains before the actual sale begins (a countdown timer is always helpful).

Optimize Your Checkout Experience

You want to ensure that your checkout experience is positive, as this can mean the difference between a sale and an abandoned cart.

Is your checkout mobile friendly? Customers are more likely to browse on their phones compared with desktops, so it’s essential that your site adapts well regardless of which device they use.

Is it quick and easy? Checkout processes shouldn’t take longer than necessary for you to complete the transaction — no one wants to spend more time in their shopping cart than shopping!

Is it secure? Every customer will have different concerns when making purchases online, so make sure that you address these issues by providing clear information about how you store their data and how they can track their order status. You should also provide detailed information about returns/exchanges/refund policies, so there are no surprises after purchase completion.

You might also consider including personalized offers during checkout with coupons based on what someone has already bought in their history or other personalization features, such as suggesting similar products based on past purchases or items with similar colors/styles (if available).

Prepare for High Demand at the Last Minute

Black Friday is the busiest day of the year, so you need to prepare in advance. You need to be able to handle many orders at once, manage all the traffic on your site, and have enough inventory for all your sales. You also need enough staff available to handle customer service and shipping. If you aren’t prepared for this day, it will be extremely difficult for customers to make purchases from you because many other companies will be able to serve them better.

Make the Most of Post-Black Friday Sales, too!

Don’t forget about post-Black Friday sales, too! The day after Black Friday is usually a prime day for deals, and it’s a great way to get customers to return to your site.

Make sure you have the inventory to support the post-Black Friday sales. Typically, these are smaller purchases that don’t require as much stock on hand compared to Black Friday.

With a successful Black Friday e-commerce strategy, you should see your highest year-over-year revenue and customer growth.

One of the biggest days of the year for online retailers is also one of their most challenging. With so many new customers coming to shop, meeting expectations and delivering a great experience is no small feat. But with a successful Black Friday e-commerce strategy, you can see tremendous revenue growth and expand your customer base to new heights.

An Award-Winning E-Commerce Agency

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your e-commerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.

Agency Partner Interactive helps online businesses of all sizes drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Black Friday campaign strategy!