remarketing-campaign

Is A Remarketing Campaign Worth It?

Expert Tips For Is A Remarketing Campaign Worth It

The user saw your ad – they didn’t click – they moved on. So should you…right?! 

With an average of only 2% of potential online customers that make a purchase after their first visit to an online store, that missed opportunity could be massive. A remarketing campaign can be a great way to reach those potential customers who maybe weren’t ready to convert the first time they viewed your product or service – but now they are! 

What Is Remarketing?

In the world of digital marketing, remarketing is the process of delivering ads to users around the internet who have previously visited your site. The process relies on that thing with a funny name you’ve heard of called “cookies” – a “cookie” is placed on your device when you visit a site that uses them and you also meet their criteria for activation. This could mean that you visited a specific URL for a product or service and left without buying.

Types of Remarketing

  • Display remarketing – the most popular type, these ads are paid to appear on a third-party page thanks to cookie tracking.
  • Search remarketing – as the name suggests, this uses paid ads that track users all the way back to a search engine results page (SERP) like Google.
  • Dynamic remarketing – this type will look different to each unique viewer, as the specific ad deployed depends on a combination of actions to result in a dynamic ad – this option is much more personalized to the viewer.
  • Video remarketing – create a short ad to place in front of YouTube videos, for example, to remind viewers of your product or service
  • Email remarketing – make use of your email marketing lists and send out abandoned cart reminders or newsletters with targeted discounts
  • Social Media remarketing – this tactic focuses on mainly in-feed ads, often based on users’ visiting habits of a business’ social channels

How to Create a Remarketing List in Google Ads

  1. In the Tools & Settings of your Google Ads account, go to Audience Manager under Shared Library to find all your selected audiences.
  2. Create a new audience by clicking the top left blue button.
  3. To make a Remarketing Audience, select Website Visitors.
  4. Give this new audience a name.
  5. From there, determine based on the provided list what sort of remarketing campaign you want to run.
  6. If you’ve chosen a campaign targeted to visitors of a particular URL, next you’ll specify what those URLs and associated keywords are.
  7. Then tell Google to populate the list with visitors from the past 30 days or to start a whole new list.
  8. Choose the length of time those visitors will remain on the remarketing list.
  9. It’s a good idea here to add some details in the description of the audience to help you stay organized.
  10. Finally, press “Create Audience” and wait for the approval from Google Ads – it can take as many as 24 hours.

Remarketing and Retargeting – Are They the Same?

The two terms are commonly used as having the same meaning, but there is some technical nuance you may want to consider.

  • Remarketing is really about reminding and upselling specifically through email with prior customers
  • Retargeting is officially about paid ads to encourage re-engagement with new potential customers

Psst!…Take a look at Agency Partner Interactive’s Guide to E-commerce PPC for some deeper-dive tips on how to get started with paid ads!

Is It Worth Investing in Remarketing?

Here it is – the whole reason you clicked through to this post – Is a remarketing campaign worth it?

YES!

With benefits like these, how could the answer be anything else?!

  • Boosted CTR

No more important a reason, the average Click Through Rate increase alone makes the effort worthwhile. No other type of ad has a better ROI thanks to the inherent fact that the viewer had some interest in your business from the start – they’re already warmed up for the customer journey!

  • The reach of new customers

Remarketing doesn’t just reach people who directly interacted with your site. You can also manage your campaign to reach those who were simply looking at similar items or services.

  • Positive user experience

A lot of users simply get distracted when in the middle of trying to make or decide on an online purchase. Remarketing to them can be a very useful and positive experience with your brand.

So, is re-marketing worth it? The answer is absolutely and unequivocally yes. It’s been shown to increase ROI for businesses of all sizes and industries and can be a major boon to your bottom line when done correctly. That said, it’s not something you should just dive into without some planning – there are different types of retargeting, after all, and not everyone will be appropriate for your business. But our team at Agency Partner knows how to make re-marketing work for you – so contact us today to get started!

email-marketing-services

7 Best Email Marketing Services for Small Business (2021)

Expert Tips For 7 Best Email Marketing Services for Small Business (2021)

Email marketing is one of the most tried-and-true and consistently reliable forms of marketing available – and it comes with a wide variety of benefits that mean it should be a staple in any business marketing arsenal.

For one thing, email marketing is generally remarkably cost-effective by comparison to other marketing approaches. An email itself typically costs nothing to send. Still, for your email marketing campaign to be truly effective, it’s essential to utilize the exemplary email marketing software service for the job – which will entail some cost.

Still, when stacked up against all sorts of other forms of marketing, email marketing is consistently one of the most affordable and cost-effective and likely to prove to be a worthwhile investment of resources.

According to the Direct Marketing Association, businesses in the United States see an average 4300 percent ROI (Return on Investment) with email marketing.

All the same, effective email marketing does largely depend on utilizing the right email marketing software, not least of all to ensure that your emails get reliably delivered.

If you don’t choose wisely, there’s a risk that you’ll end up paying for a service that yields a dismal deliverability rate, therefore costing you money, time and also undermining your entire marketing effort.

Here are seven of the best email marketing services for small businesses as of 2021.

  1. SendinBlue

SendinBlue offers a complete SMS and email marketing service for businesses and has the distinction of being one of the fastest-growing email marketing businesses in all of Europe.

Simplicity is the name of the game with this service, with a simple drag-and-drop email editor allowing for even complete novices to email marketing to create beautiful, elegant, and highly engaging emails that can make all the difference.

SendinBlue also offers a series of beginner-friendly marketing automation tools that allow for the creation of automatic follow-up emails, transactional emails, timed bulk emails, and more.

The free plan for SendinBlue allows for unlimited contacts and up to 300 emails a day, although the emails will Include company branding. Paid plans start at $25 per month, with the option to add SMS services – although these can influence price depending on specific requirements. 

  1. Constant Contact

Constant Contact is known for being one of the most important and rapidly growing email marketing services globally and one of the most beginner-friendly.

With this service, managing email lists, templates, scheduling, and more, is straightforward and intuitive – and the company offers unparalleled customer support, ranging from phone lines to email and live chat to a great library of valuable resources.

Constant Contact also offers excellent live training seminars across the United States, helping anyone proficient in email marketing.

The service begins with a 60-day free trial, with no credit card requirement, and after that, paid services start at as little as $20 a month.

  1. Drip

Drip is an email marketing service that shines for people working in eCommerce and digital marketers and bloggers. It can be described as a powerful enterprise service.

Importantly, their email marketing software integrates seamlessly with the leading website building and content management systems, including WordPress and WooCommerce, which makes it easy to incorporate things like pop-ups and signup forms to your website as a way of drawing in and converting more leads.

Drip is notable for its intelligent automation tools, including split testing features, list groups, a visual automation workflow builder, and more, that help you reach targeted customers very precisely to increase sales.

Recently, Drip has included SMS features.

Drip offers a free trial, after which the service costs $49 per month for access to all features.

  1. ConvertKit

ConvertKit is explicitly aimed at professional marketers, authors, and bloggers and is easy to use and notably powerful at what it does.

The feature of this service that most stands out is that It makes it especially easy to offer content upgrades and various incentives via email signup forms and makes it very easy to set up autoresponders.

ConvertKit allows you to quickly categorize subscribers and divide them between those who have already made a purchase and those who haven’t, allowing for a more targeted and personalised form of marketing.

The company offers a 14-day free trial (complete with a 30-day refund policy), and subscription pricing starts from $29 per month.

  1. AWeber

AWeber is well known for being one of the oldest and most well-established email marketing services in the world and one of the most popular.

The tools they offer are particularly useful for small and medium-sized businesses, and include features for a/b testing, detailed email tracking, list management, autoresponders, and more.

This service integrates seamlessly with most platforms, including WordPress.

AWeber has a limited free plan that allows for up to 500 subscribers, with subscription pricing starting from $19 per month.

  1. GetResponse

GetResponse is popular and easy to use and primarily simplifies email marketing for small businesses.

This service features a drag-and-drop campaign builder, allows for effectively categorizing and segmenting contacts, and has beautiful and responsive signup forms and landing pages, among other things.

Customer support is available by phone, live chat, and email, and the GetResponse help section contains plenty of free learning materials, including videos, how-to guides, webinars, and more.

GetResponse offers a 30-day free trial, followed by a subscription starting at $15 per month. 

  1. Mailchimp

Mailchimp is one of the most popular email marketing services globally, not just because of its memorable mascot and name. This service comes with a “forever free” email marketing plan that allows sending 12,000 emails to up to 2,000 subscribers.

Mailchimp features an easy drag-and-drop email builder, as well as autoresponders, the ability to categorize and segment subscribers easily, and more. It is also easily integrated with various eCommerce and website-building platforms, including WordPress, Shopify, Magento, and more.

Mailchimp offers significantly fewer features than many other services but can stand out as an entry-level service.

Paid Mailchimp plans start at $10 per month for 500 subscribers, with the cost increasing for every additional 500 subscribers. However, for an unlimited audience and more advanced features, you would need to pay for the $299 per month plan.

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

email_marketing

A Beginner’s Guide to Successful Email Marketing

Expert Tips For Email Marketing

Marketing strategies usually have the purpose of attracting qualified leads to do business with you. Email marketing is very different in this regard. In email marketing, you already have qualified leads in your email list and the purpose is to convert them.

Email marketing takes all of the hard work out of prospecting for potential customers. The more your email list grows, you will have the attention of hundreds and even thousands of people that could potentially purchase your products and services.

What you do with this attention will impact the performance of your email marketing campaign. If you want to bypass a bit of the learning curve of making rookie mistakes in your first campaign, continue reading to learn all you need to know about email marketing.

What is Email Marketing?

Email marketing is the process of converting prospective customers in an email list. An email list is a collection of people, known as subscribers. If you’ve ever visited a website, then you’ve likely seen a prompt urging you to sign up for a newsletter or email list.

Here’s an example of what this looks like:

beginners_guide
Successful companies have large email lists, which are ideal for eventually converting new customers and encouraging repeat transactions from existing ones. Email marketing is a valuable means of creating an engaged audience for your business.

Why is Email Marketing Important?

Email marketing delivers the highest return on investment (ROI) than any other marketing initiative. This speaks volumes of how email marketing can benefit your business.

Still not impressed?
If not, then check out these benefits of beginning an email marketing campaign for your company. 

  • Quality Collection of Leads – Email lists are full of qualified leads who can convert at any moment. 
  • Ease of ConversionUnlike other marketing campaigns, subscribers are simple to convert. You don’t have to craft long-form content and engage in extensive keyword research. 
  • Increased Website TrafficYou can take advantage of your email list to achieve a continual flow of website traffic. Increased visibility will lead to more conversions sooner or later.
  • FeedbackMore than any other marketing strategy, you can understand what your subscribers are feeling by sending out surveys and optimize your campaign for better results.

As you can see, you can’t afford to not have an email marketing campaign. Are you looking for insights on how to start and grow your campaign? The next section will discuss core email marketing techniques you need to employ immediately.

What are Essential Email Marketing Tips?

If you’re new to email marketing, understanding how to navigate your campaign can be challenging. The good news is that email marketing is pretty straightforward. Let’s go over the basics of beginning your successful campaign. 

Segmentation:

Segmentation involves putting subscribers in specific categories. Each category receives a different marketing message. For example, inactive subscribers will be placed in a category where they will be sent re-engagement emails
On the other hand, subscribers likely to convert will be sent custom messages to get them across the threshold. You can’t expect your email list to grow by sending the same emails to all of your subscribers.

This will cause them to tune out and eventually unsubscribe. Instead, send relevant email messages by segmenting your entire email list.

Personalization:

According to HubSpot, personalized emails deliver exceptionally high transaction rates. Personalization is the next step of segmentation. It involves creating a personal and relevant email message to each subscriber. 

Again, your email list won’t grow if you copy, paste, and send similar emails to every subscriber. It’s important to realize that people receive dozens of emails every day and will quickly become annoyed if they see that your correspondences don’t appeal to them.

Although it may take more time and effort, sending personalized emails is key to your overall success at email marketing. 

Subject Lines:

What is the first thing you notice before opening an email? It’s, of course, the subject line. Emails with a personalized subject line have an open rate of 7.4% and a click-through rate (CTR) of .4%.

It’s pivotal to create emails with captivating subject lines. This will increase the CTR of your emails and make sure you are generating positive ROI from your campaign. 

Welcome Emails:

Perhaps the most important aspect of any email marketing campaign is the welcome campaign. It serves the following functions:

  • Welcome emails set the tone for the entire campaign.
  • Welcome emails allow you to begin segmentation. 
  • Welcome emails increase engagement and allow you to introduce yourself.

If you need inspiration on how to create the perfect email campaign, then take a look at this welcome email from Asana. 

asana
Or, you can check out this one from Away. 

away
These welcome emails do more than just say hello. They give subscribers something to look forward to. 

Remarketing:

There will be a time where your emails will not reach everyone on your email list. If you notice that your email list has a bunch of inactive subscribers, you should begin a re-engagement series. 

These series of emails will attempt to reach subscribers that haven’t interacted with your emails in a while.

Reengagement emails look like this:

beginners_guide
As you can see, re-engagement emails are a formality in email marketing. However, these emails are simply an attempt. If inactive subscribers don’t engage with your campaign in a while, it would be best to let them go. 

Email Copy:

If you want people to engage with your emails, you have to sound like a real person. Emails aren’t essays. Therefore, it’s not time to show off any extravagant words. A great, conversational email looks something like this. 

guide

Give Us a Call Today!

Email marketing is a simple concept, but carrying out a successful campaign takes a lot of work. Hiring an experienced digital marketing agency may be in your interest if you need assistance.

If you want to learn more about how you can hire Agency Partner Interactive, give us a call at (214) 295-5845 or click here to receive a free quote.   

Not big on reading? That’s okay. Watch “A Beginner’s Guide to Successful Email Marketinginstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

email_marketing_experts

The Future of Email Marketing

Expert Tips on Email Marketing

Email marketing is still the top marketing initiative that generates the highest ROI. When it comes down to it, this actually makes sense. Other marketing initiatives like SEO and PPC are designed to generate qualified leads and lead them to purchase. On the other hand, once you have an email list, you already have a bunch of qualified leads that are ready to listen and are close to purchasing. 

Does this mean that email marketing is simple?

Of course not! 

People receive several emails every day, some even from your competitors. Making your emails stand out is a real challenge. To stay on top of the curve, educating yourself on the latest email marketing trends is a must.
This article will outline four major email marketing trends you should consider to reinforce your current campaign. 

1. Leverage User-Generated Content

User-generated content is defined as content chosen by the user. For example, when a person subscribes to receive precise property listings in their area from a real estate agency, they are activating user-generated content.

Oftentimes, brands can lose sight and send messages that they believe are relevant only to experience low engagement metrics and open-rates. The most obvious solution to combat this is giving your subscribers the type of content they want

To do this for an already established email list, you can send a survey allowing your subscriber to hand-pick the content they receive and the frequency in which they receive it. 

If you are starting to build your email list, you can create a subscriber opt-in box that makes the previous feature possible. Overall, you should strive to send emails that your subscribers will look forward to. 

Otherwise, they won’t open them and you’ll waste your vital marketing spend. 

2. Study Your Audience and What Works

Despite what you see from online articles and videos, there isn’t a one-size-fits-all marketing strategy. The best marketers and business leaders take risks and experiment often.

email_marketing
Not every audience is the same, so would it really make sense to copy an email marketing strategy you saw from a marketing agency to your real estate subscribers? Clearly, both audiences crave something different.

For a real-estate audience, emails with a sliding carousel of potential listings would be helpful. That way, your subscribers won’t have to do a lot in visiting your website and refining their search.

For a marketing audience, simple text-based emails have like this long proved to be effective.

There are a lot of ways to understand what works in your particular industry, but to be sure it will work for your audience, you should study them. Look for key metrics that prove either your emails aren’t being read or that no one is visiting your website from your campaign.

Once this happens, it will be easier for you to craft the right messages your subscribers will listen to and respond to. 

3. Practice Segmentation

Experienced marketers know segmentation is a key component of effective email marketing. Ideally, you should segment your entire list, even if it means leaving just one contact in a category by themselves.

Why?  Deep personalization can lead to the best open rates. In one survey, it resulted in up to a 29.95% open rate and a click-through rate of 5.03%. It may be time-consuming and tedious to separate your email list into such granular categories, but you want to be able to reach every potential customer in a relatable fashion.

After all, when a person opts-in to your email list, they are giving you sensitive information like their email address.

Show them that you value their time by crafting an email just for them. 

4. Make Your Emails Compatible

Most people access their inboxes from a mobile device. This means that your emails should be optimized to be compatible with all mobile devices. You can do this by following these tips:

  • Reduce email content.
  • Don’t use text in images; instead, use text HTML. 
  • Develop a visual hierarchy in emails.
  • Avoid text alignment and be aware of excessive sections of center-justified text.
  • Use alt text for all images.
  • Use bigger line spacing and font sizes.
  • Make sure HTML tables can be read by screen readers.

Mobile-friendliness is extremely important nowadays, not just for your website. Take the above tips to ensure that your emails are compatible with any platform. 

Give Us a Call Today!

Do you want to put certified email marketing experts in your corner? If so, give us a call today at (214) 295-5845 or click here to receive a free quote. 

Not big on reading? That’s okay. Watch “The Future of Email Marketinginstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

best_practices_for_retail_digital_marketing

4 Best Digital Marketing Practices for Retailers

Tips From Professional Digital Marketers

For any Retail Business, physical or E-commerce, Digital Marketing plays a pivotal role in how you’ll receive Leads and generate more Sales Opportunities.

For this reason, you should arm yourself with knowledge on how to build a successful Digital Marketing Campaign.

Digital Marketing is an umbrella term for all Marketing activities done online, from Social Media Marketing to PPC (Google Ads, Bing Ads, etc).

Below, you’ll learn about some impactful Digital Marketing Practices you can use to give your retail business a sizeable boost.

1. Build the Perfect Website

Your website is the gateway to increased sales opportunities for your business. You can’t just rely on your website giving your potential customers information. Your website will ideally have to be built by a professional.

Why? Websites are tools for marketing. Highly-experienced Web Designers can meticulously design a website that convinces your leads to do business with you.

Therefore, if you have a website that isn’t supplying your business with conversions, or if you don’t have one at all, building one should be your top priority.

2. Create an Email Marketing Campaign

Perhaps one of the most effective ways of generating new business is by starting an email marketing campaign. This type of campaign advertises your products to leads that have given you their email addresses.

Successful Email Marketing Campaigns aren’t direct. These campaigns always provide value to the reader, mainly because people have to see the benefit of giving you their email address.

One great way to converting leads through your email marketing campaign is by taking a personalized approach.

With the right technology in place, you can notice if a lead left your website after building their shopping cart.

You can then send them an email to offer a discount to convince them to pursue the purchase. Keeping emails personalized to each individual can increase your conversions and retarget cold leads.

3. Reach Out to Influencers

Due to the rise of Social Media, people with large followings have a massive voice in the marketplace. Their adherents will usually listen to anything they say if the influencer is an authority in their industry.

For example, video game influencers are trusted advisors who guide their fanbase on which video games to purchase. In the same way, you can reach out to an influencer to help cross-promote your products.

Be sure to only partner with an influencer that aligns with the values of your brand. If your company values eco-friendly products, it doesn’t make much sense to work with an influencer who doesn’t care about the environment.

4. Use Facebook’s Advertising Platform

Facebook has built a prominent advertising platform that millions of businesses around the world use. Since the social media network is home to billions of users, Facebook guarantees exposure for your products if your advertising campaign is well-designed.

Fortunately, receiving exposure and wide-open sales opportunities on Facebook has never been easier. If you want to take advantage of Facebook’s advertising platform, or if you need more assistance with marketing your retail out, contact Agency Partner Interactive today!

Not big on reading? That’s okay. Watch “4 Best Digital Marketing Practices for Retailers?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!