email-marketing-services

7 Best Email Marketing Services for Small Business (2021)

Expert Tips For 7 Best Email Marketing Services for Small Business (2021)

Email marketing is one of the most tried-and-true and consistently reliable forms of marketing available – and it comes with a wide variety of benefits that mean it should be a staple in any business marketing arsenal.

For one thing, email marketing is generally remarkably cost-effective by comparison to other marketing approaches. An email itself typically costs nothing to send. Still, for your email marketing campaign to be truly effective, it’s essential to utilize the exemplary email marketing software service for the job – which will entail some cost.

Still, when stacked up against all sorts of other forms of marketing, email marketing is consistently one of the most affordable and cost-effective and likely to prove to be a worthwhile investment of resources.

According to the Direct Marketing Association, businesses in the United States see an average 4300 percent ROI (Return on Investment) with email marketing.

All the same, effective email marketing does largely depend on utilizing the right email marketing software, not least of all to ensure that your emails get reliably delivered.

If you don’t choose wisely, there’s a risk that you’ll end up paying for a service that yields a dismal deliverability rate, therefore costing you money, time and also undermining your entire marketing effort.

Here are seven of the best email marketing services for small businesses as of 2021.

  1. SendinBlue

SendinBlue offers a complete SMS and email marketing service for businesses and has the distinction of being one of the fastest-growing email marketing businesses in all of Europe.

Simplicity is the name of the game with this service, with a simple drag-and-drop email editor allowing for even complete novices to email marketing to create beautiful, elegant, and highly engaging emails that can make all the difference.

SendinBlue also offers a series of beginner-friendly marketing automation tools that allow for the creation of automatic follow-up emails, transactional emails, timed bulk emails, and more.

The free plan for SendinBlue allows for unlimited contacts and up to 300 emails a day, although the emails will Include company branding. Paid plans start at $25 per month, with the option to add SMS services – although these can influence price depending on specific requirements. 

  1. Constant Contact

Constant Contact is known for being one of the most important and rapidly growing email marketing services globally and one of the most beginner-friendly.

With this service, managing email lists, templates, scheduling, and more, is straightforward and intuitive – and the company offers unparalleled customer support, ranging from phone lines to email and live chat to a great library of valuable resources.

Constant Contact also offers excellent live training seminars across the United States, helping anyone proficient in email marketing.

The service begins with a 60-day free trial, with no credit card requirement, and after that, paid services start at as little as $20 a month.

  1. Drip

Drip is an email marketing service that shines for people working in eCommerce and digital marketers and bloggers. It can be described as a powerful enterprise service.

Importantly, their email marketing software integrates seamlessly with the leading website building and content management systems, including WordPress and WooCommerce, which makes it easy to incorporate things like pop-ups and signup forms to your website as a way of drawing in and converting more leads.

Drip is notable for its intelligent automation tools, including split testing features, list groups, a visual automation workflow builder, and more, that help you reach targeted customers very precisely to increase sales.

Recently, Drip has included SMS features.

Drip offers a free trial, after which the service costs $49 per month for access to all features.

  1. ConvertKit

ConvertKit is explicitly aimed at professional marketers, authors, and bloggers and is easy to use and notably powerful at what it does.

The feature of this service that most stands out is that It makes it especially easy to offer content upgrades and various incentives via email signup forms and makes it very easy to set up autoresponders.

ConvertKit allows you to quickly categorize subscribers and divide them between those who have already made a purchase and those who haven’t, allowing for a more targeted and personalised form of marketing.

The company offers a 14-day free trial (complete with a 30-day refund policy), and subscription pricing starts from $29 per month.

  1. AWeber

AWeber is well known for being one of the oldest and most well-established email marketing services in the world and one of the most popular.

The tools they offer are particularly useful for small and medium-sized businesses, and include features for a/b testing, detailed email tracking, list management, autoresponders, and more.

This service integrates seamlessly with most platforms, including WordPress.

AWeber has a limited free plan that allows for up to 500 subscribers, with subscription pricing starting from $19 per month.

  1. GetResponse

GetResponse is popular and easy to use and primarily simplifies email marketing for small businesses.

This service features a drag-and-drop campaign builder, allows for effectively categorizing and segmenting contacts, and has beautiful and responsive signup forms and landing pages, among other things.

Customer support is available by phone, live chat, and email, and the GetResponse help section contains plenty of free learning materials, including videos, how-to guides, webinars, and more.

GetResponse offers a 30-day free trial, followed by a subscription starting at $15 per month. 

  1. Mailchimp

Mailchimp is one of the most popular email marketing services globally, not just because of its memorable mascot and name. This service comes with a “forever free” email marketing plan that allows sending 12,000 emails to up to 2,000 subscribers.

Mailchimp features an easy drag-and-drop email builder, as well as autoresponders, the ability to categorize and segment subscribers easily, and more. It is also easily integrated with various eCommerce and website-building platforms, including WordPress, Shopify, Magento, and more.

Mailchimp offers significantly fewer features than many other services but can stand out as an entry-level service.

Paid Mailchimp plans start at $10 per month for 500 subscribers, with the cost increasing for every additional 500 subscribers. However, for an unlimited audience and more advanced features, you would need to pay for the $299 per month plan.

digital-marketing

10 Clear Reasons Why You Need Digital Marketing

Expert Tips For 10 Clear Reasons Why You Need Digital Marketing 

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.  

 5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.  

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

santa-blog

Did You Make It onto Santa’s Nice List in 2020?

Expert Tips For Did You Make It onto Santa’s Nice List in 2020?

We’re not saying we’re Santa Claus. We don’t know when you’re sleeping or when you’re awake. But we know when you’re bad or good at marketing, and we have some ideas for how you can be good for goodness sake in 2021. Consider this list our Christmas gift to you. Hey, it’s better than a fruitcake.

Email Marketing

When it comes to email marketing, there are a few ways you can be good in 2021. We know you love those email blasts, and we do too, but if you want good results, then you must do it the right way. The first tip for email marketing is to know who you’re emailing and segment your subscribers based on their interests. Your subscribers are unique, so don’t treat them like they’re all the same.

The second strategy to adopt for good email marketing is to give your subscribers value before asking for a sale. The last thing your subscribers want is more junk mail cluttering up their inbox. Give them something they want and can use. Like for example, a nice list of marketing tips. No re-gifting, please.

The last email marketing tip is more of a lesson in ethics and an all-around good habit to adopt: Always honor your subscribers’ privacy rights. No one likes a sneak, and not complying with privacy laws is a sure way to end up on the naughty list. There are laws in the U.S. and internationally for email marketing, and in general, it’s best to always comply with the law because you could end up with more than just a lump of coal. Bad practices are bad for business.

Social Media Marketing

The world of social media marketing can seem overwhelming. The rules, strategies, and platforms are constantly in flux, but some long-standing best practices help you start. Before you open up a TikTok account to keep up with the kids these days, keep in mind that it’s important to first have a strategy in place. Not having a plan can lead to a lot of wasted time and effort – not to mention self-esteem, depending on how good you are at hitting the whoa. If that reference doesn’t mean anything to you, trust us when we say that you should leave TikTok to the kids.

The good news is you don’t have to chase the latest trends. Instead, know your audience and then use the platform to put you directly in front of them. Also, knowing how to turn engagement into sales on social media is marketing gold. Don’t think that just because you post a weekly meme on Facebook means you own your audience. Social media marketing is constantly changing, so stay humble and flexible.

Paid Advertising

Our tips for paid advertising are as useful as they are catchy, and not to toot our own French horn, but they’re very catchy. To be good at paid advertising in 2021, follow the “ABT” method: Always Be Tracking, Always Be Transparent, and Always Be Testing. How do you know if your marketing strategies are effective if you’re not keeping track? You don’t. How do your clients know your business can be trusted if you’re not transparent? They don’t. It’s pretty self-explanatory.

Website Marketing

Marketing through websites is one of the oldest forms of digital marketing. Still, the methods have changed over the years, so those outdated, slow, and non-mobile responsive websites aren’t going to get the results you want anymore. They lose visitors and traffic. Please put it on your list and check it twice to update your company website in 2021.

Modern, quick, and mobile-responsive websites are the websites that win SEO rankings and traffic. Also, please make it easy for people to do business with you for the love of Kris Kringle. Tell them what to do. Don’t expect people to know what to do when they visit your website automatically. Instead, make your call-to-action clear and easy to find. And last but not least, our final tip of the day: A secure website is a trusted website.

Marketing’s beauty is that it largely follows The Golden Rule: Treat others how you would like to be treated. Think about what you would like to see both in marketing and all-around good business practice, and then do it. If it would work for you, chances are it will work for you.

All quips aside, it’s been a tough year for everyone around the globe, but our friends, employees, partners, and clients have been a much-needed silver lining for those of us at API in 2020. This holiday season, we want to thank every one of you from the bottom of our hearts. Let’s kick this crummy year to the curb. Here’s to hoping for a fresh start, tons of business growth, and, of course, good marketing practices in 2021.

Not big on reading? That’s okay. Watch “Did You Make It onto Santa’s Nice List in 2020?instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

email_campaign_blog

Automated Email Campaigns for ECommerce Marketing

Expert Tips For Automated Email Campaigns for ECommerce Marketing

Of all the digital marketing channels you have available to you in 2020, email marketing for Ecommerce still delivers the best ROI. A study by VentureBeat reported that companies like yours can achieve up to a 300% ROI through email marketing, with the average company making $38 for every $1 invested into email marketing campaigns.

Automated emails are a great way to create branded messages to follow your leads and customers throughout your sales funnel. But how do you create automated emails that will increase customer engagement and drive more sales? 

As a digital marketing agency and email marketing experts, we’re here to tell you three of our favorite types of campaigns Ecommerce businesses like yours should be running to increase sales, nurture leads, and boost your brand.

  • Create an Automated Email Series for Shoppers Who Abandoned Their Carts

As an Ecommerce company, you know that most of your store’s shopping carts are abandoned. In fact, a recent study showed that 81.4% of online shopping carts are abandoned. But don’t worry, you can still capture this potential revenue through an automated email series that you send to shoppers who left their carts without buying.

In fact, it’s estimated that digital marketing efforts including email marketing for Ecommerce help online retailers regain 63% of initially lost sales.

We suggest that you send at least three automated emails to shoppers who abandoned their carts at 24 hours, 48 hours, and 72 hours after their cart abandonment. Your email messages might look something like this:

  • Email 1: Remind shoppers about the product they didn’t purchase.
  • Email 2: Gently refute objections that shoppers may have had about your non purchased product, such as ensuring its quality, affordability, need for the product, luxuriousness, etc.
  • Email 3: Provide an incentive for purchasing, such as a discount or a free gift. We recommend you A/B test both types of offers to see which option best converts shoppers to purchasers.

You don’t have to necessarily stop at 3 reminder emails. Depending on your product and the assets you have to support and promote – such as images, videos, testimonials, etc. – you could send even more valuable automated emails to capture your abandoned cart revenue.

  • Create a Welcome Email Series to Your New Subscribers to Make Them Feel Like a Part of Your Tribe

When you successfully get customers or potential customers to opt-in to your email marketing list, you want to make sure they feel welcomed. To do this, we recommend Ecommerce companies create Welcome email series to thank subscribers for giving you their emails, introduce them to your brand, help them find more ways to connect to you and market your products to them.

Your Welcome email series might include a number of messages that:

  • Thank people for joining your email list and reinforce your brand and its presence to make them feel like they’re a part of something special. If you have lots of customers, this may mean you share that number in your email so that you reinforce your brand’s market penetration. If your Ecommerce company is just starting out, create branded messages that tell your subscribers they’re a part of something new and exciting.
  • Give email subscribers another way to connect with you and consume your content. Chances are if a person has chosen to give you their email address, they’re also willing to follow you on social media to receive more frequent brand messages too.
  • Introduce products to your subscribers and give them an incentive to purchase. Just make sure to A/B test your purchasing incentives so you can optimize your offers.

Whatever you decide to do, the most important tip we can give you regarding email marketing for Ecommerce is to accurately set expectations. In your brand’s voice, tell email readers you’ll be following up with them shortly about more relevant information they won’t want to leave sitting unopened in their inboxes.

  • Send Lead Nurturing Emails

Marketing 101 tells us to never leave a lead unattended. As an Ecommerce company, you need to nurture your leads to make their initial purchases and repeat purchases. And email marketing is a great way to do exactly that!

At our digital marketing agency, we help our clients create lead nurturing email series that:

  • Educate subscribers about our clients’ products and topics related to those products. And when you think about what type of content to write, remember, the sky’s the limit! If you sell backpacks, for example, don’t think all you can do is write about its product specifications. Write compelling content about why you need your backpack and what you can use it for, such as storing your laptop as you commute to work and back, going hiking, being the perfect personal item when traveling, etc.
  • Introduce subscribers to our clients’ brand and values. This may include sharing a branded video, introducing them to people at our clients’ company, or sharing information about corporate stewardship. For example, think about how the shoemaker, Tom’s, leverages their corporate stewardship of giving away one pair of shoes for every pair sold or allowing you to direct a portion of the proceeds from your purchase to your chosen cause, to build up its brand image.
  • Use storytelling to create memorable messages. Whether our emails follow a specific customer (real or fictional) or one of our client’s employees, we create messages that tell a brand and product story to connect with email subscribers.
  • Increase customer engagement based on website activity. Email automation allows us to better nurture leads by sending the most relevant content to them based on how they’ve interacted with our clients on their websites.

You Can Trust Us as Your Email Marketing Experts

As a digital marketing agency that helps several Ecommerce companies create compelling content for email subscribers, we’re a digital marketing company you can trust. Whether you want us to create the types of campaigns we listed above, or you need to engage new customers, make content for repeat customers, create email receipts that include an ask or a new way to connect with your brand, or reconnect with recently lost customers, we can help.

Simply call us today at (214) 295-5845.

Not big on reading? That’s okay. Watch “Automated Email Campaigns for ECommerce Marketing” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

email_marketing_blog

5 Types of Automated Email Campaigns

Expert Tips For 5 Types of Automated Email Campaigns

Email marketing for small businesses is so important. With email marketing, you have the opportunity to have your own personalized, branded messaging delivered straight to your customers’ and leads’ inboxes to quickly remind them of your brand.

As a Dallas email marketing agency, we’ve helped several small businesses just like yours create email campaigns and automated email messages. Here is our list of the top 5 automated email campaigns that every small business needs to be running.

  • Welcome Emails to New Customers and Leads

When a customer or lead gives you their email address, you need to thank them by sending them an automated welcome email. This email marketing best practice allows you to introduce your new lead or customer to your brand, provide links to valuable information such as your customer support contact information and social media profiles, and more.

Welcome emails make your new leads and customers feel like they’re a part of your brand and help them understand your brand messaging even better. And if you carefully curate sharable content and your welcome emails include a discount code to share with friends, these types of emails are a fantastic opportunity to give an enthusiastic new customer something to talk about on their social media profiles.

  • Onboarding Emails to New Subscribers

For some small businesses, their sales funnel is either long or never-ending. This is the case for companies that offer a free trial (for any length of time, thus delaying a purchase), or offer a subscription-based product or service that is renewed on a monthly, quarterly, semi-annual, or annual basis.

An onboarding email goes beyond a welcome email because it provides specific information related to the trial or subscription for which the customer or lead has signed up.

Content to include in your onboarding emails include:

  • Links to videos and web articles explaining how to use your product or service.
  • Any relevant scheduling information or upcoming milestones associated with your lead or customer’s trial or subscription.
  • Customer service contact information.
  • Case studies or other customer support materials
  • White papers, which are often a must for B2B small businesses.
  • Follow Up Emails Based on Opens and Clicks of Previous Email Messages and Website Activity

One of the most effective ways you can use automated emails is to set up email campaigns based on how a specific lead or customer has interacted with the content with which you’ve already presented to him or her.

Called email marketing automation or drip campaigns, these email campaigns send carefully curated content to your customers and leads based on:

  • Your previously sent emails that they’ve actually opened.
  • Any links in marketing emails that they’ve clicked, such as a link to a YouTube video or a product page.
  • Pages on your website that he or she has visited.
  • Products or services that your lead or customer has already purchased from you (drip email campaigns are a great way to suggest complementary products).
  • And more.

Creating email marketing automation campaigns is a highly-technical process. If you’re interested in rolling out drip campaigns, you need a Dallas email marketing agency like ours to help you with your efforts.

  • Emails to Customers Who Abandoned Their Shopping Carts

An important best practice for email marketing for small businesses is to follow up with leads and customers who abandoned their shopping carts without making a purchase. Never assume that just because a shopping cart was abandoned, that a lead or customer isn’t still interested in what you have to offer.

Shopping carts are abandoned for a variety of reasons that have nothing to do with product disinterest, including customers:

  • Realizing they need to hold off on a purchase until a future date, such as after their next pay day.
  • Quickly closing browsers as they realize they are running late to their next meeting, school pickup, or other activity.
  • Not having immediate access to a credit card or debit card to make a payment in your online store.

As you can see, in all of the above listed examples, customers are still interested in your product, but they have encountered a barrier to purchasing, thus resulting in an abandoned cart. By sending automated messages to this group of customers, you can trigger their memories about your product – and why they want it so much – so they can purchase it at a time that’s more convenient for them. 

  • Special Event Emails

People love hearing about special events, and with all the Coronavirus shutdowns in 2020, there’s never been a better time for you to schedule a series of virtual events for your customers and leads.
As a small business, your special events don’t need to be huge productions. Your special events email marketing campaigns can announce:

  • Your Facebook Live schedule for the next week.
  • A flash sale, complete with a coupon code to redeem the discount. This is especially effective if you combine your flash sale with a social media campaign or social media contest, which will gain even more exposure for your brand amongst people likely to purchase your products based on their relationship to and shared interests with your existing lead or customer. 
  • For B2B brands, a webinar hosted by your sales team, a happy customer, or an industry partner.
  • In-person, socially distanced events that your customers can attend (many people are craving personal interactions during this pandemic). Just make sure to list any state or local restrictions that may apply to your event attendees.

We Can Help You with Your Small Business Email Marketing Needs

As a local email marketing agency, we’ve helped several small businesses just like yours implement highly successful versions of these types of email marketing campaigns. With our internal designers, email marketing experts, and wordsmiths, we can help you create email marketing messages that will resonate wherever your lead or customer is currently located in your sales funnel.

For help with creating these types of small business email marketing campaigns, contact our email marketing agency today. We can be reached at (214) 295-5845.

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A Beginner’s Guide to Successful Email Marketing

Expert Tips For Email Marketing

Marketing strategies usually have the purpose of attracting qualified leads to do business with you. Email marketing is very different in this regard. In email marketing, you already have qualified leads in your email list and the purpose is to convert them.

Email marketing takes all of the hard work out of prospecting for potential customers. The more your email list grows, you will have the attention of hundreds and even thousands of people that could potentially purchase your products and services.

What you do with this attention will impact the performance of your email marketing campaign. If you want to bypass a bit of the learning curve of making rookie mistakes in your first campaign, continue reading to learn all you need to know about email marketing.

What is Email Marketing?

Email marketing is the process of converting prospective customers in an email list. An email list is a collection of people, known as subscribers. If you’ve ever visited a website, then you’ve likely seen a prompt urging you to sign up for a newsletter or email list.

Here’s an example of what this looks like:

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Successful companies have large email lists, which are ideal for eventually converting new customers and encouraging repeat transactions from existing ones. Email marketing is a valuable means of creating an engaged audience for your business.

Why is Email Marketing Important?

Email marketing delivers the highest return on investment (ROI) than any other marketing initiative. This speaks volumes of how email marketing can benefit your business.

Still not impressed?
If not, then check out these benefits of beginning an email marketing campaign for your company. 

  • Quality Collection of Leads – Email lists are full of qualified leads who can convert at any moment. 
  • Ease of ConversionUnlike other marketing campaigns, subscribers are simple to convert. You don’t have to craft long-form content and engage in extensive keyword research. 
  • Increased Website TrafficYou can take advantage of your email list to achieve a continual flow of website traffic. Increased visibility will lead to more conversions sooner or later.
  • FeedbackMore than any other marketing strategy, you can understand what your subscribers are feeling by sending out surveys and optimize your campaign for better results.

As you can see, you can’t afford to not have an email marketing campaign. Are you looking for insights on how to start and grow your campaign? The next section will discuss core email marketing techniques you need to employ immediately.

What are Essential Email Marketing Tips?

If you’re new to email marketing, understanding how to navigate your campaign can be challenging. The good news is that email marketing is pretty straightforward. Let’s go over the basics of beginning your successful campaign. 

Segmentation:

Segmentation involves putting subscribers in specific categories. Each category receives a different marketing message. For example, inactive subscribers will be placed in a category where they will be sent re-engagement emails
On the other hand, subscribers likely to convert will be sent custom messages to get them across the threshold. You can’t expect your email list to grow by sending the same emails to all of your subscribers.

This will cause them to tune out and eventually unsubscribe. Instead, send relevant email messages by segmenting your entire email list.

Personalization:

According to HubSpot, personalized emails deliver exceptionally high transaction rates. Personalization is the next step of segmentation. It involves creating a personal and relevant email message to each subscriber. 

Again, your email list won’t grow if you copy, paste, and send similar emails to every subscriber. It’s important to realize that people receive dozens of emails every day and will quickly become annoyed if they see that your correspondences don’t appeal to them.

Although it may take more time and effort, sending personalized emails is key to your overall success at email marketing. 

Subject Lines:

What is the first thing you notice before opening an email? It’s, of course, the subject line. Emails with a personalized subject line have an open rate of 7.4% and a click-through rate (CTR) of .4%.

It’s pivotal to create emails with captivating subject lines. This will increase the CTR of your emails and make sure you are generating positive ROI from your campaign. 

Welcome Emails:

Perhaps the most important aspect of any email marketing campaign is the welcome campaign. It serves the following functions:

  • Welcome emails set the tone for the entire campaign.
  • Welcome emails allow you to begin segmentation. 
  • Welcome emails increase engagement and allow you to introduce yourself.

If you need inspiration on how to create the perfect email campaign, then take a look at this welcome email from Asana. 

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Or, you can check out this one from Away. 

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These welcome emails do more than just say hello. They give subscribers something to look forward to. 

Remarketing:

There will be a time where your emails will not reach everyone on your email list. If you notice that your email list has a bunch of inactive subscribers, you should begin a re-engagement series. 

These series of emails will attempt to reach subscribers that haven’t interacted with your emails in a while.

Reengagement emails look like this:

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As you can see, re-engagement emails are a formality in email marketing. However, these emails are simply an attempt. If inactive subscribers don’t engage with your campaign in a while, it would be best to let them go. 

Email Copy:

If you want people to engage with your emails, you have to sound like a real person. Emails aren’t essays. Therefore, it’s not time to show off any extravagant words. A great, conversational email looks something like this. 

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Give Us a Call Today!

Email marketing is a simple concept, but carrying out a successful campaign takes a lot of work. Hiring an experienced digital marketing agency may be in your interest if you need assistance.

If you want to learn more about how you can hire Agency Partner Interactive, give us a call at (214) 295-5845 or click here to receive a free quote.   

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The Future of Email Marketing

Expert Tips on Email Marketing

Email marketing is still the top marketing initiative that generates the highest ROI. When it comes down to it, this actually makes sense. Other marketing initiatives like SEO and PPC are designed to generate qualified leads and lead them to purchase. On the other hand, once you have an email list, you already have a bunch of qualified leads that are ready to listen and are close to purchasing. 

Does this mean that email marketing is simple?

Of course not! 

People receive several emails every day, some even from your competitors. Making your emails stand out is a real challenge. To stay on top of the curve, educating yourself on the latest email marketing trends is a must.
This article will outline four major email marketing trends you should consider to reinforce your current campaign. 

1. Leverage User-Generated Content

User-generated content is defined as content chosen by the user. For example, when a person subscribes to receive precise property listings in their area from a real estate agency, they are activating user-generated content.

Oftentimes, brands can lose sight and send messages that they believe are relevant only to experience low engagement metrics and open-rates. The most obvious solution to combat this is giving your subscribers the type of content they want

To do this for an already established email list, you can send a survey allowing your subscriber to hand-pick the content they receive and the frequency in which they receive it. 

If you are starting to build your email list, you can create a subscriber opt-in box that makes the previous feature possible. Overall, you should strive to send emails that your subscribers will look forward to. 

Otherwise, they won’t open them and you’ll waste your vital marketing spend. 

2. Study Your Audience and What Works

Despite what you see from online articles and videos, there isn’t a one-size-fits-all marketing strategy. The best marketers and business leaders take risks and experiment often.

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Not every audience is the same, so would it really make sense to copy an email marketing strategy you saw from a marketing agency to your real estate subscribers? Clearly, both audiences crave something different.

For a real-estate audience, emails with a sliding carousel of potential listings would be helpful. That way, your subscribers won’t have to do a lot in visiting your website and refining their search.

For a marketing audience, simple text-based emails have like this long proved to be effective.

There are a lot of ways to understand what works in your particular industry, but to be sure it will work for your audience, you should study them. Look for key metrics that prove either your emails aren’t being read or that no one is visiting your website from your campaign.

Once this happens, it will be easier for you to craft the right messages your subscribers will listen to and respond to. 

3. Practice Segmentation

Experienced marketers know segmentation is a key component of effective email marketing. Ideally, you should segment your entire list, even if it means leaving just one contact in a category by themselves.

Why?  Deep personalization can lead to the best open rates. In one survey, it resulted in up to a 29.95% open rate and a click-through rate of 5.03%. It may be time-consuming and tedious to separate your email list into such granular categories, but you want to be able to reach every potential customer in a relatable fashion.

After all, when a person opts-in to your email list, they are giving you sensitive information like their email address.

Show them that you value their time by crafting an email just for them. 

4. Make Your Emails Compatible

Most people access their inboxes from a mobile device. This means that your emails should be optimized to be compatible with all mobile devices. You can do this by following these tips:

  • Reduce email content.
  • Don’t use text in images; instead, use text HTML. 
  • Develop a visual hierarchy in emails.
  • Avoid text alignment and be aware of excessive sections of center-justified text.
  • Use alt text for all images.
  • Use bigger line spacing and font sizes.
  • Make sure HTML tables can be read by screen readers.

Mobile-friendliness is extremely important nowadays, not just for your website. Take the above tips to ensure that your emails are compatible with any platform. 

Give Us a Call Today!

Do you want to put certified email marketing experts in your corner? If so, give us a call today at (214) 295-5845 or click here to receive a free quote. 

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5 Ways Gun Brands Can Advertise Online Without Google Ads or Facebook Ads in 2020

Expert Tips For Online Advertisement

Advertising is an essential business practice. Without it, businesses wouldn’t have a way to promote their products or services. However, many advertising platforms have conditions that prevent many businesses from working with them.

Popular advertisers, like Facebook, Google, and YouTube, all prohibit businesses in the firearm industry from using their services. This can make it difficult for gun brands to promote their products.

Fortunately, there is a way to bypass this restriction. By leveraging other effective forms of marketing, gun brands can successfully reach out to their target audience. Here are five ways that can happen.

1. Thoroughly Invest in Both On-Page and Off-Page SEO

Although advertising is an essential practice, it’s not the only one you should be focusing on. Search engine optimization is a marketing process that entails building your online ranking to the top spot of major search engines.

Since many consumers use the internet to shop, being seen as the first website can help tremendously in improving your conversion rate. Particularly, on-page SEO is how you can optimize your website to rank high online. 

Off-page SEO is the factors that contribute to your website’s ranking away from your website. By focusing on creating excellently written articles, improving your site speed, and leveraging keyword to rank for popular gun keywords, you’ll be putting your brand in a superb position to reach your target audience. 

2. Create Personalized Emails

Email marketing is still, by extension, a marketer’s most powerful resource. By building an email list, you’ll have an audience ready to listen to your correspondences. The problem that many rookie marketers make is sending an email blast to their entire email list.

Such a one-size-fits-all strategy doesn’t work. Instead, personalized emails get the job done. Granted, it takes much less time and effort to compose one email and send it to your entire email list.

Still, personalized emails achieve 6x higher transaction rates according to HubSpot. With that said, strive to segment your email list into specific categories and send emails that will be relevant to each prospective customer.

3. Influencer Marketing

Influencer marketing has been a popular topic in recent years. Mainly, influencer marketing can be used by businesses of all sizes. You don’t need a big budget to hire an influencer to market your brand.

By using Instagram, you can find micro-influencers to introduce your products to a wider audience. Influencer marketing is an effective way to grow your marketing strategy because social media has created a broad atmosphere of individuals focused on building their own audience.

There are several influencers you can reach out you, and many of these people may share the same ideals as your brand. With that said, conduct an experiment where you partner with a prospective influencer.

Make sure you place your influencer on a trial period to monitor the progress of your strategy. If you like your progress, you’re free to move forward with your influencer and make them your brand ambassador. Otherwise, you can cut them loose and start over your search. 

4. Affiliate Marketing

Affiliate marketing is a great way to reach your target audience at an affordable price. Unlike traditional digital advertising models, affiliate marketing is a cost-effective strategy in which you only pay content publishers for their success in selling your products.

Shareasale and Commission Junction are two affiliate marketing platforms you can try to have your products promoted by popular content and video creators online. One of the best things about affiliate marketing is that publishers are only rewarded if they sell a decent percentage of your products.

This means you’ll be partnered with popular content publishers who will have an incentive to take your products seriously. 

5. Social Media Marketing

Even though social media sites like Facebook and Instagram prohibit ads from businesses in the firearms industry, you can still reach your target audience by posting eye-catching social media posts.

With billions of users using social media platforms every day, you should strive to create effective social media content that will achieve engagements. If you want to receive more in-depth information on how to perform any of these tasks, we’ve got the perfect proposition for you.

Promote Your Gun Brand Today!

Do you want more assistance in promoting your brand? If so, give us a call at (214) 295-5845 to speak to a member of our team for more information. We’d be glad to transform your marketing strategy today!

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4 Best Digital Marketing Practices for Retailers

Tips From Professional Digital Marketers

For any Retail Business, physical or E-commerce, Digital Marketing plays a pivotal role in how you’ll receive Leads and generate more Sales Opportunities.

For this reason, you should arm yourself with knowledge on how to build a successful Digital Marketing Campaign.

Digital Marketing is an umbrella term for all Marketing activities done online, from Social Media Marketing to PPC (Google Ads, Bing Ads, etc).

Below, you’ll learn about some impactful Digital Marketing Practices you can use to give your retail business a sizeable boost.

1. Build the Perfect Website

Your website is the gateway to increased sales opportunities for your business. You can’t just rely on your website giving your potential customers information. Your website will ideally have to be built by a professional.

Why? Websites are tools for marketing. Highly-experienced Web Designers can meticulously design a website that convinces your leads to do business with you.

Therefore, if you have a website that isn’t supplying your business with conversions, or if you don’t have one at all, building one should be your top priority.

2. Create an Email Marketing Campaign

Perhaps one of the most effective ways of generating new business is by starting an email marketing campaign. This type of campaign advertises your products to leads that have given you their email addresses.

Successful Email Marketing Campaigns aren’t direct. These campaigns always provide value to the reader, mainly because people have to see the benefit of giving you their email address.

One great way to converting leads through your email marketing campaign is by taking a personalized approach.

With the right technology in place, you can notice if a lead left your website after building their shopping cart.

You can then send them an email to offer a discount to convince them to pursue the purchase. Keeping emails personalized to each individual can increase your conversions and retarget cold leads.

3. Reach Out to Influencers

Due to the rise of Social Media, people with large followings have a massive voice in the marketplace. Their adherents will usually listen to anything they say if the influencer is an authority in their industry.

For example, video game influencers are trusted advisors who guide their fanbase on which video games to purchase. In the same way, you can reach out to an influencer to help cross-promote your products.

Be sure to only partner with an influencer that aligns with the values of your brand. If your company values eco-friendly products, it doesn’t make much sense to work with an influencer who doesn’t care about the environment.

4. Use Facebook’s Advertising Platform

Facebook has built a prominent advertising platform that millions of businesses around the world use. Since the social media network is home to billions of users, Facebook guarantees exposure for your products if your advertising campaign is well-designed.

Fortunately, receiving exposure and wide-open sales opportunities on Facebook has never been easier. If you want to take advantage of Facebook’s advertising platform, or if you need more assistance with marketing your retail out, contact Agency Partner Interactive today!

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Digital Marketing For Retailers

Tips From Professional Digital Marketer

Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.

No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on! 

What is Digital Marketing?

Marketing is essential for all kinds of businesses, but now it has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time – online. 

With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information. 

Methods of Digital Marketing

There are various methods of Digital Marketing, and it may take some trial and error to find what  works best for your business. We look at some of the most common ways below. 

Online Store

Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click and collect in-store, you must keep the lines of communication  open between you and your customer.

Use online forms, texting, or AI Chatbots to answer any questions they may have. 

When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered. 

Email Marketing

Using an Email Marketing Service such as MailChimp, is an excellent way of staying in contact with your clients.

Regular newsletters or updates on new products or discounts land directly in your customer’s much-used inbox.

Unfortunately, there is a fine line between spamming and emails of value, so exercise caution to ensure client retention. You do not want to lose clients due to over emailing. 

It is also crucial to obtain consumer consent to send them  emails and offer opt-in/out options to allow control over how much material they receive. 

Mobile Promotions

Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online. 

Social Media 

Nearly every adult on the planet uses Social Media of some sort. Tapping into platforms where  your target audience is active gives you the perfect medium to inform, educate, and sell. 

Again, caution is advised when using Social Media Marketing as a sales tool. No one wants to be bombarded with advertisements while online. A better way to win customers is to engage with them in conversations about your products or related matters; then they will be more likely to purchase from you in the future. 

Digital Marketing is not necessarily a quick way to get sales, but rather it is a method of keeping you in front of current customers and reach more potential customers. It helps you to connect and start a conversation in the hope of leading to a sale. 

Start your Digital Marketing Conversation today, get in touch with Agency Partner Interactive and let us help you hit your sales targets.

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3 Tactics To Gain More B2B Leads

Increase Your B2B Leads With 3 Simple Tactics
Tips From Digital Marketing Experts

Looking for the key to capturing high-quality B2B leads? This article aims to unlock the secret by offering simple tactics to increase relevant leads with a high conversion rate. From an old classic like email marketing to new trends in content marketing and social media, we’ll show you three top tips to capture leads in 2019. 

Use Content Marketing to Reach B2B Leads

Are you one of the 91% of companies using Content Marketing for B2B Leads? If not, it’s time to create a content marketing strategy. As a whole, it costs 62% less than traditional marketing and yields approximately three times as many leads. In this age of authenticity, 70% of consumers would rather learn about a company through content than through an advertisement. 

Create content that is well-written, relevant, and valuable. Be sure to optimize the custom content with SEO (Search Engine Optimization) keywords to increase your chances of being found on search engines. Offer solutions for readers at the exact time they’ve searched for it, positioning your company as an expert in your field. This high level of trust means that readers will consider hiring your company instead of your competitors. Incorporate a lead magnet into your content to capture an email address and add the lead to your sales funnel. 

Email Marketing 

In 2018, the number of Email Addresses Worldwide reached 3.8 million. That number is only expected to grow in the coming years. With an average return on investment (ROI) of $38 for Every $1 Spent, this is excellent news for marketers. 

To capture email addresses, offer a free resource in exchange for your prospective customer’s email address. Then, utilize automation functionality to nurture leads, and position your company as the answer to their problems. Set up highly customized funnels and track results to increase your conversion rate. 

Social Media: LinkedIn Leads and More

For companies focused on B2B leads, LinkedIn is a veritable gold mine of potential clients. In fact, 80% of B2B leads, and 46% of social media traffic to B2B Websites comes from LinkedIn. The potential to gather LinkedIn leads is so high that this is a social media platform you can’t afford to ignore.  

Join active groups in your niche on LinkedIn and get involved. However, forewarning, don’t break the cardinal sin of LinkedIn by flooding groups with unsolicited link-drops. Wait for the appropriate time and place to introduce your business as a solution once you’re respected as a helpful voice in the group. 

LinkedIn also offers advertising solutions with robust targeting to reach high-quality leads. If your research shows that your target businesses are on other social media platforms– Facebook, Twitter, Pinterest, and Instagram also offer advertising options. 

In the US, 80% of Internet Users Interact with Social Media and blogs. With social and content marketing strategies in place, you’ll be one step closer to increasing your customer base. If you want to improve and gain more B2B Leads Strategy, Agency Partner can help. Let us create Email Marketing Campaigns with highly clickable subjects, corresponding landing pages, and video that’s sure to create high engagement. Get discovered on Google with our Search Engine Optimization that drives revenue. Want some help on the social side? We offer Social Media Marketing Services to increase Facebook, Twitter, and LinkedIn leads through creative campaigns. Get in touch and let’s talk leads!

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