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How Social Media can Positively Impact Your Small Business

Posted on September 10, 2022 | by devops

Expert Tips For How Social Media can Positively Impact Your Small Business

Social media is a great way to network, connect and market your small business. It can help you solve issues that you may have with customers before they arise and give you the ability to listen to your customers feedback. All of these things can add up to improving the customer experience.

What is the Impact of Social Media on Businesses?

More than 4.5 billion people use the internet worldwide, which has become a great opportunity for businesses to advertise their products and services globally. From social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to apps like WhatsApp, Tango and Viber, the concept of digital marketing is trending nowadays. The importance of social media networks can’t be ignored as with the help of these online platforms one can directly interact with customers for business promotions or even for sales purposes. But before you dive too quickly into using them, you first need to understand that how much impact do these amazing channels really have on your business.

Brand loyalty

Brand loyalty is a state where the customers have complete faith in the brand, and they purchase the product or service without any persuasion. Brand loyalty faces a lot of challenges from rivals and substitutes. The level of awareness about a brand among people also plays an important role in brand loyalty. Loyalty means repeat purchases, more spending, stickiness to the product/brand, etc. Brand loyalty can be either emotional or rational based.

Learn more about your customers

You can use social media to get a detailed understanding of your customers and their purchasing habits. This information can help you make smarter business decisions, improve product development, and build more valuable relationships with your customers.

Easy communication

When it comes to consumer brands and customer interaction, things have changed. In the past, you had to wait until the company set up an event showcasing their new products and line. This happened maybe once or twice a year. Nowadays, companies are more proactive in interacting with consumers on a regular basis — through social media channels. Customers can connect with brands directly and ask questions about their products.

Increased customer power

Today, businesses are seeing a shift in their relationships with customers. And no, it has nothing to do with Millennials and the younger generations! Over time, social media has allowed a voice to people who previously didn’t have one. Because of this power shift, businesses now seem to be at the behest of their clients and fans. But rather than fear this change of events, businesses should embrace the influence their clients have. Businesses should capitalize on this connection and work towards bringing in more customers and creating more loyal ones.

Attract bigger audience

Social media marketing is a cost-effective and highly targeted way to build your brand presence. Just like traditional media, social media creates a bigger reach of your company in the digital space. Engaging with your audience through promotional posts on social networking sites, direct messages, and even through comments & replies turns the platform into a source of self-promotion for many businesses.

Creates word of mouth

Word of mouth is powerful. And now with social media, word of mouth is instant. Almost 80% of consumers would trust an online review as much as personal recommendations.

Reducing marketing and promotional costs

Social media marketing (SMM) is a kind of internet marketing which involves use of social media sites, blogs and online videos to promote or market a product or business service. It goes through a promotional campaign which shows your products and services, the benefits they provide and the likes.

Reporting and analytics

With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. This provides a clear picture of how your campaigns are working, giving you actionable insights into which ones are going to deliver results for you.

Humanize your brand

One of the greatest benefits for businesses of using social media is the ability to create real human connections. For example, communicating with customers via Twitter allows you to have fun and build relationships with individuals – all while improving customer service, driving sales and increasing brand awareness.

Impact of social media marketing on small business

Social media marketing is a great way for small businesses to reach out to their target audience and generate leads. With the increasing number of social media platforms on the internet, it has become easier for small businesses to market their products in different ways.

The biggest advantage of social media marketing is that it allows small businesses to be more personal with their customers than ever before.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow you to interact with your customers directly by replying to comments or asking them questions. Social networks also give you an opportunity to share photos, videos and links related to your business which can help you build trust among potential customers who may not know much about your business yet but would like to learn more about it through these posts.

Are you looking to optimize your business with an award-winning social media management agency that can help drive leads, build brand awareness, and attract valuable customers? Maybe you just have some basic questions about digital marketing! Contact us today to get started.

Fox 5 Las Vegas: Meta Tweaks Facebook App

Posted on July 28, 2022 | by adam

Social Media News: Is Facebook Trying to Copy TikTok’s Feed?

Agency Partner’s co-founder and Chief Marketing Officer Adam Rizzieri joins Fox 5 Las Vegas to talk about the latest social media news. If you’ve been paying attention to recent social media news, you may have heard that Meta is updating Facebook to be more like TikTok. Is this really a good idea? Bad idea? What is the goal here…?

Tune in to the conversation below.

For a more in-depth analysis on this major social media update, click here for the whole story.

Can Agency Partner Interactive Help With Your Social Media Marketing Challenges?

Of course! As Dallas’ top digital marketing agency, we optimize social media marketing investments in real-time with our digital marketing and social media management services. Agency Partner’s internet marketing experts can adjust and optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.

Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. Ready to optimize your business with an award-winning PPC Agency? Maybe you just have some basic questions? Contact us today to get started!

Meta Updates Facebook Feed To Be More Like TikTok

Posted on July 25, 2022 | by adam

Social Media News: Is Facebook Trying to Copy TikTok’s Feed?

If you’ve been paying attention to recent social media news, you have likely heard that Meta is updating Facebook to be more like TikTok.

The heart of the app update will be focused on your Facebook feed. This is typically where users find content from friends and family… Well, this week we’re seeing a change to that as Meta is now able to utilize its new “Discovery Engine” to show you more recommended content, with a strong tilt for all video formatted content, above audio and text.

With a new discovery algorithm powering all of this, the Facebook User Interface, which is basically what you see on your app screen, will now be split into a “Home” feed and a “Feeds” tab. The Home Feed will present you with content that is designed to keep you entertained, similar to your typical TikTok experience. Meanwhile, the Feeds tab is where you’ll find the latest posts from Friends, Groups, and your you basic social media favorites.

This is a Move from Social Network to Online Content Sharing Platform

There is no doubt that this is a big change for Facebook. It is a move away from its roots as a social network among friends and family, and towards a TikTok style “entertainment app” that highlights content creators and online commerce.

Think of the TikTok “For You” feed. This is a feed that shares seemingly endless short form videos from strangers and friends alike. Of TikTok’s 1 billion users, more than 55% of them are creating highly shareable short form videos that are not restricted to an audience of first, second, and third-degree connections.

What is Behind this Change to the Facebook Feed?

If you ask 10 people, you may get three to five different answers. Here is what the Zuck himself has to say about it:

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

Does the Zuck stop here?

We don’t think so… We think Meta is anxious that TikTok is now surpassing 1 Billion active users. We know Meta is taking note of the fact that Bytedance’s cash cow, TikTok, is poised to grow from $4 to $12 Billion in 2022.

If you look back to October 2012, back when Facebook hit its first 1 Billion users, that level of active users turned out to be a nuclear reactor of new revenue growth, teeing them up to acquire Instagram (for cheap, just $1 Billion), WhatsApp, and 2 Billion more users.

So here we are…. TikTok is at its first billion users and it is dominating the attention of Gen Z. Consider this: the average TikTok user spends 29 hours per month scrolling through the app. This compares to 16 hours for Facebook users and just 8 hours per month for Instagram users.

That difference in time spent on the app is huge… Meta is feeling left out because no doubt, they are not the cool kid in school anymore.

Is Facebook About to Alienate the Legacy App’s Loyal Users?

This move to appeal to a younger demographic could totally blow up in Meta’s face.

Your typical Facebook app user presents much different demographic data than your daily TikTok user. Meta’s Facebook has mostly Millennials on up to Baby Boomers, and really doesn’t have many Gen Z gamer kids on the platform.

Meta has to ask itself: “Can we have it all and if we cannot, is it worth alienating a loyal legacy user to try and attract the favor of a younger demographic?”

At best, the younger demographic is spending time reposting TikTok videos to Instagram Reels….

Why, you might ask? Well, social media users tend to prefer the video editing tools that TikTok offers in its app so most often a video will be created and posted to TikTok before eventually being shared on Instagram Reels.

But I digress. Baby boomers and older millennials are likely engaging in none of this content duplication and posting behavior. They’re on Facebook to share updates with the family across the country or keeping up with old friends from school. If they’re keeping their content consumption closer to home, it’s likely that they’re hanging strong in Facebook Groups.

Are Companies Changing Their Social Media Behavior?

Yes and no. In some ways, a good social media marketer is always changing things up. Similarly, the social media engagement algorithms are constantly in flux to cater to a combination of a better user experience and specific business goals. Yes, business goals. These social media companies are NOT non-profit organizations. In some ways, they may even be a little bit evil, emphasizing that small businesses and individuals are largely at the mercy of the big tech.

News organizations, for sure, will have to change how their content is disseminated online.

More than 70% of US adults are accustomed to consuming news content in a digital, in-app social media format and Facebook has been a leading supplier of this type of information. This Facebook-TikTok update will highlight user generated content (think of the TikTok challenges and trendy dance moves) and move away from syndicating real and “fake” news. Given the heat that Zuckerberg and Co. have been facing from US lawmakers and states attorneys general, this may help mitigate the companies annual legal expenses.

As always, in times of change, opportunity presents along with challenge. There will be some companies that find new ways to engage their customers among the 3 billion Meta users worldwide.

How Should I Respond to this Facebook/TikTok Social Media Update?

It depends!

If you’re a social media user, pay close attention to the type of content of you see in the Facebook Home tab, and take note of how it differs from the stuff that is presented to you in that Feeds tab. If this change happens to be a win for Meta, and Facebook starts to measure more app activity between Facebook, Instagram, and Insta Reels in particular, then expect this to stick around. Remember, Facebook is a for-profit business and it really only cares about promoting user growth and selling advertisements to businesses. Meta cares about Meta.

If your business happens to be a news and information publisher that relies on Facebook to syndicate content, you should contact a social media marketing agency today. This will be a difficult time for your company.

If you run a product or service company that gets new product sales, phone calls, appointments, and form submissions from social media marketing, then this could be an interesting new world for you.

In fact, it could be a lot of fun if you’re able to invest in shareable, video content that is designed explicitly for social sharing. Brands have been using TikTok to go viral and put themselves front and center in front of gamer kids, Gen Z’s, and younger Millennials.

Now, that same style of content can be used to get your brand in front of a more mature social media user. Depending on what you sell and who your customer is, this may or may not work, which is why always recommend that you consult with a digital marketer first. With that said, every new internet marketing campaign is a test and should be conducted using the scientific method.

Can Agency Partner Interactive Help Me With This?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. Our internet marketing experts can optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.

A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Posted on October 12, 2021 | by devops

Expert Tips For A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Marketing is the art of effectively speaking to prospective customers on their terms and convincing them that your particular product or service is genuinely worth spending some money on.

To carry out the subtle art as effectively as possible, people use many different channels. Still, some have only really started to become recognized for their full potential in recent times.

Until quite recently indeed, many marketers believed that Facebook marketing was essentially a waste of time – and if you’re the average Facebook user, you might also be suspicious that very few people end up clicking on those ads.

Though, you’d be wrong if you came to either of these conclusions.

Facebook advertising can be very effective indeed in a variety of different ways. It’s just a b matter of understanding which businesses are the best fit for Facebook ads and then knowing how to properly run successful ad campaigns tailored to the business in the right way.

Here’s a rundown of some of the basics you should understand about Facebook ads.

Are Facebook Ads Right for Your Business?

Although Facebook ads can be very effective, it’s essential to remember that they won’t be the best fit for every business model.

Before getting started with using Facebook ads, it’s essential to investigate whether or not your business is likely to be one of those that will benefit from this particular marketing approach. It’s also necessary to understand how Facebook ads have developed over time – such as the fact that they are now much more helpful than in the past for selling products directly to customers.

Here are some of the types of business models that might be a good fit for Facebook ads.

Low-Friction Conversion Businesses

“Low-friction conversion” refers to a business model where you don’t ask very much of your prospective clients upfront whatsoever.

When it comes to Facebook marketing, it’s important to remember that the people who click through to your site are likely not very invested and are not already highly motivated to purchase your product or service. For that reason, you need to make the process of converting visitors into leads as smooth and easy as possible.

It’s mainly because businesses such as Groupon that only asked for a simple commitment upfront – like signing up with an email address – tend to be especially well-suited to Facebook advertising.

Businesses Based on Small Purchases or Long Sales Cycle

Businesses based on earning revenue from their customers over a prolonged period, maybe as a result of repeated small purchases, are likely to do better in terms of benefiting from Facebook ads than businesses that try to sell expensive goods upfront.

This again is partly down to the fact that Facebook ads tend to attract casual interest. In contrast, people tend to only make large, expensive purchases after plenty of premeditation and consideration.

An ideal approach might see a business earning 20% payback on their Facebook ad on day one and 100% payback after six months.

Tips for Properly Targeting Your Facebook Ads

Facebook ads allow for exact targeting of your advertisements to particular demographics and prospective customer bases to ensure that your ad has the highest likelihood of being correctly effective.

Unfortunately, failing to target Facebook ads appropriately is the number one thing that makes them ineffective for many marketers.

Just a few of the various things that Facebook allows you to target your ads based on include:

Language
Relationship status
Location
Age range
Interests
Connections
Education

Here are some of the targeting techniques you can employ using Facebook ads.

Targeting to Facebook Lookalike Audiences

Facebook offers the powerful ability to target your ads to “Lookalike Audiences,” which means targeting your ads to audiences that are similar to yours but that exclude your current audience.

If you have Facebook Pixel or other custom audience data that you can plug into the advertising tool, you will be able to use this service to break new ground potentially.

Retargeting to Existing Customers or Audiences

Facebook allows you to “retarget” ads to people who are already familiar with your business, products, and services by focusing on users who – for example – have already clicked on an advertisement of yours or visited your website without completing a purchase.

This can be a great strategy to close the deal and up the ante with new and alluring products or more dynamic and visually appealing ads than previously.

Detailed Interest Ad Targeting

Facebook allows for a truly staggering amount of specificity when it comes to detailed marketing. You can even market to individuals who have “liked” specific films or sports, among other things. As a general rule, the more focused you can get your ads, the likelier you will find an audience that is ideally in line with your particular product or service. On the other hand, if you are too broad, you can easily miss out. Wherever possible, go for maximum nuance and detail when targeting your ads.

Broad Category Ad Targeting

Going for a “broad category” approach to ad targeting instead of detailed interest ad targeting tends to be more expensive and result in fewer conversions.

While this should not be your first-line approach to Facebook advertising, broad category targeting may be helpful alongside detailed interest targeting in some instances. It’s something to try out in a balanced and tentative manner.

Utilizing Visuals for Ads

Visual elements are essential for getting people to click on your Facebook ads, so it’s necessary to go for high-quality images and graphics.

Avoid going for any low-quality pictures or very generic stock images, and don’t make your logo prominent (or even include it at all) unless you are a significant and recognizable company.

Instead, purchase high-quality images or look for unique and high-quality photos with a Creative Commons Licence, and emphasize pictures of people, clearly visible text with easily readable and well-designed typeface, and elements of humor if they work in the context of your ad.

10 Clear Reasons Why You Need Digital Marketing

Posted on August 5, 2021 | by Agency Partner

Expert Tips For 10 Clear Reasons Why You Need Digital Marketing

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.

5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!

7 Keys to An Effective Facebook Ad Strategy

Posted on August 3, 2021 | by Agency Partner

Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success.

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent.

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point.

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage.

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option.

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results.

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform. By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy.

Top Social Media Trends the Pandemic Gave Us in 2021

Posted on July 9, 2021 | by Agency Partner

Expert Tips For Top Social Media Trends the Pandemic Gave Us in 2021

We are now halfway through 2021, and life is just now getting back to normal. Living life remotely for over a year impacted the way we live our lives, and it even changed the way we use social media.

When we started using social media in a new way, new trends emerged. The trends started by the pandemic are still enjoyed by many, and brands are strategically finding ways to leverage them to improve customer relationships and experiences.

When we were all stuck indoors, online shopping skyrocketed, and social media giants like Facebook and Instagram made it possible for users to shop directly from the app.

When we had to hold off on some of our favorite hobbies and past times, we found entertainment in new ways. That’s when TikTok became everybody’s favorite distraction.

To see family and friends, we had to connect virtually. And those who wanted to be in front of a larger audience went on Instagram Live. That’s when live streaming became a hot trend and a new feature for many social media apps.

And finally, the pandemic brought hard times. We weren’t able to comfort each other in the ways we wanted to, so we had to adapt in new ways to show compassion. People saw the value of creating meaningful content online and how we support one another virtually.

We have become so accustomed to these trends that we began to see the value in them, and we’re not ready for them to go away. These trends are changing the way we use social. And it’s also changing our expectations of brands and how they connect with us. We see the value of growing connections because that is something we had to do this past year.

Today, we will be diving deeper into how these trends came into fruition and how you can leverage them for your brand.

How the pandemic birthed Social eCommerce

When we were stuck indoors and unable to visit our favorite stores, we adjusted to new ways of buying the items we needed. Amazon was at its prime – no pun intended.

Social media giants like Instagram and Facebook saw the growing demand for buying items online, and they wanted to join in on the party. Instagram launched its ecommerce feature in March of last year when the pandemic hit, and it’s been history ever since. Instagram tremendously restructured the mission of their app, bringing more attention to the in-app shopping features. As Adam Moserri stated in his recent video, the pandemic shifted how buyers shop, and they are working on learning towards this trend.

How you can leverage this: If you are a brand with ecommerce capabilities, and your audience is on Instagram. You NEED to consider getting an Instagram shop. Imagine how much revenue you are missing out on without it? Instagram is the perfect opportunity to visually show your product, connect with your audience, and sell all in one app! And the best part is buyers can directly make the transaction from your store on the Instagram app. It shortens the sales process and lessens the risk of lost a lead or abandoned cart.

The Rise of Video and Creator Content

Lo and behold, the rise of the video came to be. TikTok became the latest social media giant, bringing millions of viewers captivated by the hottest trends and most creative content. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020. With all the extra time we had on our hands and stalls of our favorite hobbies, we found new ways to get entertainment in 2020.

The video made us feel stuck with us, and it continued to be one of our favorite distractions as we continued with our daily lives. Video is holding record statistics of engagement because audiences stay on the apps longer, continuously absorbing every pleasurable video.

And as for the latest TikTok update – TikTok will be testing 3-minute videos. It will be interesting to see how creators will utilize this new feature and how this could affect other video dominating apps – like, I don’t know Youtube?

How you can leverage this: Concept different ways you can create video content for your brand. Some topics can be the story behind your brand, tutorials, or any other subject where a video can be fitting. Make sure whatever you are creating tells a story and will be visually captivating. Make sure whatever you are creating tells a story and will be visually captivating.

Livestreaming and How it Can Build Relationships

At one point in 2020, live-streaming was huge. Celebrities were unable to tour and do concerts, so they opted for another way of connecting with audiences through live-streaming.

Brands caught wind of this trend quickly since it allowed them to connect with audiences in real-time through the live chat feature on the live streams. Q&As and live tutorials were a few of the many conversations brands had with their audiences.

How you can leverage this: If you are searching for ways to make meaningful relationships with your audience, consider doing a live stream. Livestreams can bring more authenticity to your brand because you can connect with audiences visually and see their live chats coming in. This also allows you to understand your audience’s wants and needs and possibly their current perception of you.

Ensuring Your Content is Meaningful and Holds Value

And with the hard times the pandemic brought, people began to see the value in the physical connections they previously had with others. Since we transitioned to connecting virtually, people were reading deeper into the messages on their timeline and what it actually meant.

For example, with the social movements in the last year, many brands knew that to be perceived as the humane and caring brands they claim to be, they had to post content that showed they supported the cause.

This sparked the social shift that content had to deliver a message and speak to others rather than some unoriginal marketing post to earn more revenue.

How you can leverage this: If you want to grow a deeper connection with your audience, take the time to create a message that is meaningful and will positively impact your audience. People are scrolling through social media for a reason. They are looking for something that will inspire them – try to be that one post that leaves a good impression and makes them act on it.

Agency Partner lives in the digital world, and we know the digital landscape changes by the minute. If you have any questions about influential social media trends and tactics, contact Agency Partner, and we will reach back to you as soon as possible.

How to Use Facebook Ads to Generate Mortgage Leads

Posted on December 1, 2020 | by devops

Expert Tips For How to Use Facebook Ads to Generate Mortgage Leads

The world of marketing has changed dramatically over the past two decades in large part due to the growth and development of new technologies and new marketing platforms like Facebook and other social media networks. In the age of digital communication, there is a myriad of ways marketers can get their message in front of potential customers browsing the Internet for information or simply to pass time.

One effective and efficient way to market directly to your target audience is through using Facebook Ads.
Facebook’s popularity and influence have grown exponentially since its inception in February 2004. According to statista.com Facebook had 2.7 billion active monthly users in the second quarter of 2020, and the numbers are expected to increase as Facebook expands its social networks into the realm of e-gaming with live-streamed competitions and more between friends.

Businesses of all shapes and sizes but especially those in financial services such as Mortgage Brokers and Lenders that choose to embrace technological advancements and platforms like Facebook and Facebook ads have the opportunity to acquire customers with efficiency and in massive numbers, due to the sheer number of Facebook users, those ads will be visible to.

How Facebook Ads Works

Facebook Ads are a pay-per-click (PPC) advertising platform where, as with Google Ads, you can choose to only pay if and when someone clicks on your ad. This is known as CPC (cost per click) bidding.

You also have the option of paying for your Facebook advertising on a CPM (cost per mile) basis wherein you pay for every 1,000 impressions (appearances) of your ad irrespective of the number of clicks they get.

Facebook Ads work on an auction basis whereby the amount you bid per click or per 1,000 impressions will affect how often your ads are shown.

Advertisers on Facebook can generate the ads themselves through the Facebook self-service interface or can hire the services of a Facebook Ads manager.

There are different types of ads available on the Facebook Ads platform and these enable advertisers to choose whether they want to promote their Facebook page, individual posts on their Facebook page, or their own websites.

Ads can be made up of images, text, and video and they can appear in people’s newsfeeds or, on desktops, as ads in the sidebar.

Alongside ads appearing on the main Facebook site, ads can also be set to appear on Instagram – a Facebook-owned platform, and within Facebook Messenger.

Pinpoint Your Target Audience

Facebook Ads are so effective because they allow you to target people based on a variety of factors such as location, age, relationship status, occupation, hobbies, interests, companies they follow, income level, parental status, and more.

This precise level of targeting is made possible because Facebook collects a tremendous amount of data about its users from the information they disclose in their profiles and from analytics on user behavior.

The precise advertising Facebook ads offer is particularly useful for mortgage brokers and lenders because it potentially allows you to target customers in the optimal demographic for interest in purchasing, thereby increasing overall chances for conversion.

For instance, if you as a mortgage broker or lender wanted to target women in their late 20s and 30s, who lives in Dallas, Texas, have a degree, and are currently in a long-distance relationship, Facebook Ads allows you to do that.

While the level of precision targeting Facebook offers is good, mortgage brokers will need to constantly adapt their approach, tailoring it specifically for different types of potential buyers. For example, a more experienced homebuyer may already have a great idea of what they want and therefore need very little help or guidance. On the flip side, a new home buyer may need more guidance from a broker so advertising for these clients may need to be more in-depth.

Social media in general and Facebook ads specifically are great tools of marketing,
advertising, and exposure when used properly.

North Texas-based company, Agency Partner can help you activate these tools and put them to use in the most effective and efficient ways for your business.

Retargeting and Facebook Ads

Consistent and persistent marketing on sites like Facebook is absolutely necessary for today’s technological age because not everyone who visits your site the first time will submit an inquiry.

With the use of Facebook Ads retargeting tool Agency Partner can help you stay in front of people who fail to convert on their first visit to your site – even if their first visit to your website was not as a result of clicking on a Facebook ad.

Multiple Communication Methods

Facebook is like Voltron, it has so many individual pieces and moving parts that can be manipulated to precisely the right angle. But it’s when all of those parts come together that it’s most effective.

Don’t be afraid to use multiple communication channels. Not everyone likes filling in online forms and not everyone enjoys talking on the phone. Some people like texting and some don’t.

People communicate in a variety of ways these days, so you’ll increase the chances of your Facebook Ads being successful if you offer a variety of ways for people to engage with you once they’ve clicked through from Facebook to your website.

Do Facebook Ads Really Work?

Yes.

Facebook Ads offers a great way of generating mortgage leads for your business. Combined with the expert knowledge of Agency Partner, you can use Facebook Ads to potentially identify your exact target audience by a variety of metrics, tailor marketing campaigns specifically to all or a piece of that audience, and put in front of the marketing materials that will speak directly to what that buyer wants – contacting them in a variety of ways: social media, text, email, and more.

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How to Improve Your PPC Landing Pages

Posted on September 29, 2020 | by devops

Expert Tips For How to Improve Your PPC Landing Pages

Pay per click (PPC) advertising is now more proliferate, and more relevant, than ever before. Whether you’re advertising on Google Ads, Bing Ads, Facebook Ads, or another platform, you want to make sure you’re doing everything possible to make your PPC landing pages provide your leads with the right information and the best user experience that’s possible.

As a digital marketing agency that works with a variety of brands on PPC advertising, we help companies in several different industries with landing page creation and landing page optimization. Keep reading for our best tips for optimizing your PPC landing pages, including things you can do right now to improve these important aspects of your PPC campaigns on Google Ads, Bing Ads, and Facebook Ads.

1- PPC Landing Page Speed Matters – A Lot

According to the latest Google statistics, 50% of all search queries happen on a mobile device. Do you know what else Google is reporting? Mobile searches completely abandon a website – including several PPC landing pages – if a page takes more than 3 seconds to load. Just 3 seconds? That means losing your potential next customer can happen extremely quickly.

To make sure your page speed is fast enough for today’s mobile web searcher, consider the following landing page optimization tricks:

Don’t overload your PPC landing pages with images. Focus on one clear image – that loads quickly, of course – that conveys your message to viewers.
Test your mobile speed score before you finalize a PPC landing page. It’s better to learn now than later that you need to go back to the drawing board.
Keep your designs simple and easy to load. Don’t waste valuable page speed on loading an intricate web design for PPC landing pages.

2- Design First For Mobile, Next for Desktop

Even though half of all Google searches still happen on desktops, you really should be designed with the mobile viewer in mind first. And this is whether you’re performing landing page optimization for Google Ads, Bing Ads, or Facebook Ads.

Think about it this way. Your PPC landing pages are being designed by digital marketing professionals who have large screens for their laptops or desktop computers. That means, when they’re designing and testing PPC landing pages, they’re getting the full view. But how often do you test your PPC landing pages on your iPhone or Android phone before you publish them? Be honest, it’s okay. We’re here to help, not to judge.

You see, responsive design is so important, it should be the first thing you test for today and most likely in the future.

If you’re not considering how your pages view on mobile devices when you’re performing landing page optimization, you’re leaving out 50% of your viewers. Make sure your hero image, key message, and any CTA are easily viewed above the fold on multiple different mobile devices before you push a PPC landing page to go live.

3- Focus on Quality, not Quantity

Some PPC advertisers are all about conversions. They want to increase their conversion ratio as much as possible.
However, if you only focus on conversion, you’re forgetting about what’s even more important – converting qualified leads.

Think about it. Which would you rather have your sales team follow up on – 100 leads that found you but aren’t necessarily interested in your product or service, or 10 leads who were pre-qualified through your detailed lead capture form? The answer is obviously the latter.

This is why we never recommend you deploy certain landing page optimization techniques that other digital marketing agencies might suggest, such as slimming down your lead capture form to be as small as possible and still fit into your company’s sales funnel.

Trust us, qualified leads who are truly interested in your products will take the time to provide the additional information you request. And by filling your sales pipeline with qualified leads, you’re best utilizing your internal sales resources.

4- Simplicity is Key

Minimalism is in, and definitely far more than keeping your home easy to organize.

One of the best landing page optimization tips we can offer you is to keep your landing pages simple. Too much information is overkill and can overwhelm viewers. Your landing page sweet spot is when you give viewers just enough information to entice them to either keep searching your website or fill out a lead capture form so they can be put into your sales funnel. Never list all your product details on your landing pages – that’s far too much information for a PPC ad clicker to see upfront.

5- Use Personalization Wisely

Personalization is changing PPC advertising. But you don’t want to go overboard with personalization in a way that makes viewers have data privacy concerns.

Some ways that we recommend you use personalization on your landing pages include:

Display different images for male and female viewers that A/B testing has proven to be effective.
Use localized images based on the searcher’s geolocation.
Constantly be A/B testing your personalization options to see what choices are best.

6- Don’t Forget The Little (and Tried and True) Aspects That Have Been Helping for Years

Because aspects like personalization are new and exciting, it’s easy to think that older landing page optimization tips are no longer relevant. Think again. You should be taking advantage of:

Metadata and title tags.
A/B testing of forms.
A/B testing of content style and length, including paragraphs, bullets, and more.
A/B testing of different taglines.

Additionally, all PPC landing pages should have an easy way to get to the rest of your website. In fact, Google will ding you if your landing pages don’t have this “escape hatch.”

Do You Need Landing Page Optimization Help?

As a digital marketing agency, we help a wide variety of brands with their PPC advertising, including landing page optimization. Whether you want to be working with PPC experts like us, or you simply don’t have the internal resources to perform this task on your own, we’re here to help. Call us to get a conversation started at (214) 295-5845.

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How the 2020 Election Season Affect PPC Campaigns

Posted on September 11, 2020 | by devops

Expert Tips For 2020 Election Season

Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?

The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.

The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.

As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.

If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.

While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.

As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

PPC Ads Are Expected to Spike in the Swing States

Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.

First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.

Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.

Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.

As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns

While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.

Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing sales@agencypartner.com, or filling out our online contact form.

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How to Target Business Owners on Facebook Ads

Posted on April 14, 2020 | by devops

Expert Tips on Targeting Business Owners with Facebook Ads

Facebook is the largest social media network in the world. Approximately, 2.89 billion people across the world use the platform every day. This makes Facebook the perfect place to promote your business.

Although Facebook has the most powerful social media advertising platform available, targeting specific individuals can be challenging. For example, if you want to position your ads in front of business owners, you’ll need to familiarize yourself with Facebook’s advertising platform.

Luckily, this platform was built to granularly target specific audiences. Below, you can learn more about how you can align your ad campaign to your target audience.

Is Facebook Ideal for B2B Audiences

For the most part, advertising to B2B audiences is a bit more complicated than doing the same to B2C audiences. This is because people usually don’t have a chain of command and will spend their money any way they please.

Clutch Global 1000 Digital Agencies - Agency Partner Interactive in Texas — Need some help? Learn how our award winning social media marketing services can help your business. Contact us today!

B2B clients have obstacles in the way of making transactions and have to think about the profitability of their business before jumping into a purchasing decision. What’s more, some marketers don’t believe that Facebook is an ideal place to find business owners.

This is because some of them believe that Facebook is only used by consumers or B2C audiences. This could not be further from the actual truth. Business owners are people, and people more often than not use Facebook.

This makes Facebook a great place to find and target business owners. Knowing how to do this is rather simple. Here are five essential tips for targeting business owners with your Facebook ads.

1. Target Business Page Admins

This is one of the easiest ways to target business owners. Generally speaking, nearly all business page administrators are actually business owners. Therefore, targeting these individuals is key.

Unfortunately, many people don’t know that Facebook allows users to position their ads in front of the business page admins. By using the detailed targeting section on Facebook’s ads business manager, you can configure your ads to reach any desired target.

This is a quick way to find a person that owns a business. It will also ensure that you’re putting your ads in front of people that are the most likely to own a business.

2. Target Publications Business Owners Follow

Many business owners follow publications for various reasons. Fortunately, Facebook allows advertisers to target these individuals based on the publications they read.

If a business owner follows a publication with a large readership, you can find this publication on Facebook ads manager, and target people who have an interest in it. Here’s how:

The Entrepreneur is read by millions of business owners across the world. It stands to reason that their audience will be valuable in your search for potential leads. Still, to achieve the best results, make sure you are finding publications relevant to the type of audience you’re targeting.

For example, if you want to reach financial businesses, then you should focus on financial publications.

3. Target Audiences With an Interest in Business

One of the best ways to reach business owners is to simply target people that simply have an interest in the business.

This is actually similar to targeting business page admins. When creating a business page, you have the option of highlighting your interests.

Any business that has an interest in the business will be targeted by selecting “business”
as an interest in Facebook ads manager.

This will make sure that your ads are diverse and show up to business owners that may have indicated their interest in the business.

4. Target Specific Types of Industries

If you are simply targeting all types of business owners, then all of the above tips will suffice. However, if you need to reach business owners in specific industries, refining your search will be necessary. For example, if you’re looking for businesses that recently switched their registered agent service provider, then perhaps there is some sort of opportunity to market a B2B service to that particular company.

Let’s say that you need to reach financial business owners, particularly accountants and investment bankers.

Facebook allows you to narrow down your search to find these individuals based on their profession they have listed on their profiles.

This provides a wide range of options, in which you can ensure that you are targeting the right audience.

5. Target Specific Job Titles

Another basic tip for reaching business owners is to target people according to their job title. For example, business owners normally hold positions, such as “CEO” “Founder” and “President”.

By typing these titles into Facebook’s ad manager, you can successfully narrow your search further to target people that are explicitly running their own company.

To ensure that you optimize your reach correctly, add multiple job titles that business owners might use. This means it will be a great idea to use all possible job titles you can think of that business owners will typically use.

Best Tips to Target Business Owners on Facebook

If you need further insight for targeting business owners on Facebook, then take note of the following tips to improve your campaign.

Mix up your targeting options. Don’t just target people based solely on their interest or job titles. Instead, mix job titles with interests to narrow your search and locate the best people for your campaign.

Look at the audience size. Facebook’s ad platform will always inform you how many people your ads will reach. If your audience is too small, you’ll run out of qualified leads. If your audience is too broad, your mix of leads will be diluted. Try to strike a good balance between your audience size.

Experiment with various variations and audiences. Achieving a successful campaign is all about finding equilibrium. Experiment with different variations and audiences to find out what works better for you. Never stop experimenting.
Make sure your message is sufficient. If you want to generate more leads, make sure your messaging is valuable or appealing to your audience. Usually, underperforming ads miss the mark when it comes to crafting enticing ad copy.

Work With Social Media Professionals – Enhance Your Facebook Ad Campaign Today!

It takes a lot of time and effort to make your Facebook ad campaign profitable. For a free strategy session, contact Agency Partner Interactive today and learn how we can rapidly improve your marketing campaign.

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5 Ways Gun Brands Can Advertise Online Without Google Ads or Facebook Ads in 2020

Posted on April 2, 2020 | by devops

Expert Tips For Online Advertisement

Advertising is an essential business practice. Without it, businesses that have gone through the LLC filing process wouldn’t have a way to promote their products or services. However, many advertising platforms have conditions that prevent many businesses from working with them.

Popular advertisers, like Facebook, Google, and YouTube, all prohibit businesses in the firearm industry from using their services. This can make it difficult for gun brands to promote their products.

Fortunately, there is a way to bypass this restriction. Whether you sell Glock mags, rifle optics, or some other regulated e-commerce niche, by leveraging other effective forms of marketing, gun brands can successfully reach out to their target audience. Here are five ways that can happen.

1. Thoroughly Invest in Both On-Page and Off-Page SEO

Although advertising is an essential practice, it’s not the only one you should be focusing on. Search engine optimization is a marketing process that entails building your online ranking to the top spot of major search engines.

Since many consumers use the internet to shop, being seen as the first website can help tremendously in improving your conversion rate. Particularly, on-page SEO is how you can optimize your website to rank high online.

Off-page SEO is the factors that contribute to your website’s ranking away from your website. By focusing on creating excellently written articles, improving your site speed, and leveraging keyword to rank for popular gun keywords, you’ll be putting your brand in a superb position to reach your target audience.

2. Create Personalized Emails

Email marketing is still, by extension, a marketer’s most powerful resource. By building an email list, you’ll have an audience ready to listen to your correspondences. The problem that many rookie marketers make is sending an email blast to their entire email list.

Such a one-size-fits-all strategy doesn’t work. Instead, personalized emails get the job done. Granted, it takes much less time and effort to compose one email and send it to your entire email list.

Still, personalized emails achieve 6x higher transaction rates according to HubSpot. With that said, strive to segment your email list into specific categories and send emails that will be relevant to each prospective customer.

3. Influencer Marketing

Influencer marketing has been a popular topic in recent years. Mainly, influencer marketing can be used by businesses of all sizes. You don’t need a big budget to hire an influencer to market your brand.

By using Instagram, you can find micro-influencers to introduce your products to a wider audience. Influencer marketing is an effective way to grow your marketing strategy because social media has created a broad atmosphere of individuals focused on building their own audience.

There are several influencers you can reach out you, and many of these people may share the same ideals as your brand. With that said, conduct an experiment where you partner with a prospective influencer.

Make sure you place your influencer on a trial period to monitor the progress of your strategy. If you like your progress, you’re free to move forward with your influencer and make them your brand ambassador. Otherwise, you can cut them loose and start over your search.

4. Affiliate Marketing

Affiliate marketing is a great way to reach your target audience at an affordable price. Unlike traditional digital advertising models, affiliate marketing is a cost-effective strategy in which you only pay content publishers for their success in selling your products.

Shareasale and Commission Junction are two affiliate marketing platforms you can try to have your products promoted by popular content and video creators online. One of the best things about affiliate marketing is that publishers are only rewarded if they sell a decent percentage of your products.

This means you’ll be partnered with popular content publishers who will have an incentive to take your products seriously.

5. Social Media Marketing

Even though social media sites like Facebook and Instagram prohibit ads from businesses in the firearms industry, you can still reach your target audience by posting eye-catching social media posts.

With billions of users using social media platforms every day, you should strive to create effective social media content that will achieve engagements. If you want to receive more in-depth information on how to perform any of these tasks, we’ve got the perfect proposition for you.

Promote Your Gun Brand Today!

Do you want more assistance in promoting your brand? If so, give us a call at (214) 295-5845 to speak to a member of our team for more information. We’d be glad to transform your marketing strategy today!

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How To Boost Revenue With AI Enhanced Facebook Ads

Posted on January 22, 2020 | by devops

Tips From Professional Digital Marketers

It’s no secret that Facebook has one of the largest captive audiences in the world. With billions of users worldwide, Facebook is an ideal destination for advertisers wanting to spread their message.

Fortunately, Facebook’s advertising platform makes it possible to create brilliant Facebook ads and promote them to wide audiences. It takes a specialized approach to drive your Lead Generation efforts through Facebook’s advertising platform and in 2020 we’re able to reduce advertising costs by leveraging AI to Create Facebook Ads that convert.

Accordingly, below are some Digital Marketing tips you can use to boost your revenue with AI-enhanced Facebook ads.

Eliminate Poor Performing Ads

Many marketers will point out that “You have to spend more to make more.” While this is true to a certain extent, it can cloud your judgment into giving poorly performing ads a long rope.

With AI, you can determine which ads aren’t worth the time of day and eliminate them altogether. This can lead to lower costs and higher ad quality score. You don’t want to spend money on bad ads. AI makes it possible to only spend money on ads worth experimenting on.

View Real-Time Results

With AI Technology, you can view the results of your ad campaigns in real-time. This will allow you to see what’s broken in your campaign so you can make real-time adjustments.

In addition, you can also optimize your campaigns to become more efficient to improve your bottom line and achieve more product sales. In the end, knowing the results of your ad campaign at all times is beneficial from a marketing and financial perspective.

Use Split-Testing

Split testing, or A/B testing, is an essential aspect of any Digital Marketing Strategy. Ideally, you’ll want to see which ads perform the best in your campaign.

Often, this determination will come down to a few small factors. Is your ad copy too generic? Do leads prefer to see one specific brand image over the other? Is the phrasing on your landing page too salesly?

These are all questions split testing can answer. With AI, split testing can become more granular, which is great for getting down to the smallest detail of your campaign’s performance.

Get Creative

No matter how successful an ad campaign is, it won’t last forever. Let’s face it – only a few percentage of your target audience will convert. If you keep showing the same ads to customers who already converted and hopeful leads, your audience will soon get bored and tune you out.

AI can predict when your ads are becoming redundant and automatically replace them. Some AI software will even replace your ad with another one automatically.

In the end, your target audience will be re-targeted with a fresh new ad that may be more successful. It’s important to never get complacent in your campaign.

If you are experiencing underwhelming results from your Facebook or Instagram ad campaign, then you need to try a new alternative. At Agency Partner Interactive, we can develop a Facebook Ad Campaign to drive more business for your company.

Do you want to learn more? If so, contact Agency Partner Interactive to speak to a member of our brilliant marketing agency.

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Kick That Conversion – Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Posted on August 8, 2019 | by devops

Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Tips from Digital Marketing Experts

Focusing your attention on the type of visitors you want to attract to your website is a major part of increasing your visitor-to-lead conversion rate. Making your site a haven for warm leads is essential to your success. Concerns regarding the quality of your leads should be just as high up your list of site goals as the focus on the foot traffic. Quality and quantity are a non-negotiable, interconnected, dynamic duo.

User Experience (UX)

Your site needs to be stylish, approachable and trustworthy–just like your favorite leading lady or leading man in that iconic role you love. A clear and uncluttered website, with a focused call-to-action, interactive content, aligned branding, and intuitive design principles, will make your site visitor more likely to achieve conversion.

Removal of all friction between the customer and your goal action for them is equally important. While it is tempting to add in lots of additional products and ideas, as they cruise down the home straight to take your desired action, it can create unexpected hurdles and the last thing anyone wants is a disqualification as your ‘near conversion’ flounces off the pitch in disgust and frustration from what should have been a simple process.

Value Proposition

Here we are, down to the nitty-gritty of the sales pitch. However, this isn’t any old school sales patter. Give them absolute clarity of vision. This is the real deal of why your customer should invest their financial and social resources on your product or service. You are sure to be the savvy and practical answer to their specific problem, because they found their way to you, and because you are investing the best of yourself in what you offer. So tell them that. Offer valid reasons, a solid value proposition, why they need you and your brand.

Improved SEO

Where is a discussion about web marketing without a reference SEO? It is truly the roadmap for all serious entrepreneurs and businesses. Without it, you have little-to-no direction, and no-one can find you. Yet with it in hand, the landscape opens up and opportunities abound. Make sure all of your SEO keyword opportunities are maximized and updated regularly. Without this essential box ticked, all those lovely organic searches with strong purchase intent will breeze past you from the half-way line.

Multiple Personas

Facebook has the data, you have the creativity and vision, and so, with a decent dollop of analytics, you have a pretty solid team. Focus on the capacity to visualize the personas of the people you want to turn from cold visitors to warm leads and conversions. These personas will be able to show you how best to interact with your real-life site visitors.

They will also show you who the real visitors are. Not the expected, not the projected, but the real. You might find that a different, broader version of a non-traditional demographic than expected, is engaging with your brand. Rather than trying to corral the people you think ‘should’ be there, you are then in the enviable position of being able to tailor your style to suit them, encouraging an ever-rising conversion rate.

Website Experiments

As the saying goes, there are so many different ways to skin the proverbial cat that you won’t be able to please all of the people, all of the time. But with a keen eye on your analytics and a bit of experimentation, you will be able to find out what the majority want and tailor your sales plan and web site to fit those expectations. You are also best placed to utilize chatbots when you have deduced your best visitor personas and are in experimentation mode, ready to gain and utilise even more analytics. Try different marketing channels, and audit different aspects of your sales conversion funnel, especially if your analytics look rough in one area. Test what works in reality, not just in theory.

And keep testing!

Climbing Conversion Rates

It’s what we all strive for, and with a few adjustments to your processes, you will see that your time poring over statistics and analyzing data has been well spent. This is something that will need to be done regularly to keep the flow of savvy, focused-on-the-next-big -thing customers engaging with your site. After all, this is a process, a journey.

It is never static, and it is never done! Keep kicking those conversions!

Not big on reading? That’s okay. Watch “Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

Firm Foundations For Your Facebook Ads Strategy: How To Build A Solid Base, One Brick At A Time

Posted on August 7, 2019 | by devops

Tips from Digital Marketing Experts

Just when you think that Facebook has been toppled from its social media top spot, a review of the actual reach and capacity of this mammoth of the social media world has everyone sitting up and considering how to maximize their ad strategies.

Facebook has one of the world’s largest user base with 1.62 billion subscribers and 2.41 Billion Active Users in the second quarter of 2019. It is one of the most engaged, so why take a page from its playbook? After all with numbers this big, it is all about making the best use of them.

So take notes, get your ducks in a row, and your game plan sorted, because this juggernaut is here to stay, and you need to be on board. But don’t worry, we have all the tips to help get you sorted out with a solid Facebook Ads Strategy, so you can sit back, and watch your conversions soar.

Duo, Trio, Quad

The first consideration, and it’s a major one, is to keep Facebook and Instagram working in tandem because they are one-and-the-same behind-the-scenes–a fact is often forgotten–so keep this pair collaborating to your benefit.

Think, ‘integrated ads strategy’ with Instagram, Facebook, and all the other platforms out there. An omnichannel experience is what both you and your customer need. This is a bottom line, non-negotiable. Your marketing plan must be seamless and holistic.

Experiment with ‘Bots’

With Ad Bots becoming more sophisticated and normalized, now is the perfect time to experiment with computer-generated marketing. The tech itself is nothing to be afraid of, how it’s employed and with what tone, is the issue. ‘Engagement Baiting’ by fishing for swipes, taps, and reposts is right out in 2019. Instead, you want to develop long-term engagement–life-long customers who are much more likely to convert.

While you are in experimental mode, get creative, and then test everything. Send out an engaging, and meaningful post or blog to assess the interest. It’s much more cost-effective than a full-blown analytics campaign.

Video is King

Long Live Video. Businesses love Facebook Video Ads. Use it to drive conversions but ensure the focus is to empower your customer with a side order of Brand Integrity, and the development of trust. People are likely to buy from companies they have positively encountered on social media, so consider creating or developing your brand identity from an anchor or hero Video for maximum impact.

Retargeting from long-form ad engagement video followed up with a ‘call-to-action’ via short video ad, post, email, tweet, etc, is much more likely to get a new convert. It is also easier to then expand the information to ‘lookalike’ audiences, speeding up the turnaround process and reducing costs.

Nano, Niche, and Micro

We are in the time of the nano- or micro-influencer. There has been a shift from celebrities delivering information to niche experts whom we can trust, people with whom we can identify. They are less distant, more relevant, and certainly more approachable. Align with one of them, and it is a short skip, and a jump, to getting the conversions.

Are You Responsive?

To say that you have a ‘Responsive Website’ which is not enough. You have to prove it. Multiple devices are here to stay, and your site must show all the fancy whistles and bells on each and every one. Ensure that every type of media will run efficiently on desktop, tablet, mobile, Android, and IOS. The last thing you want is a block to your customers’ conversion where they throw their hands up in disgust, and leave the site, never to return.

Multiple Persona

Facebook can link you up with any demographic or niche you can imagine because it has so much info on all its users and the algorithms to sift it. Forget about an ‘app for that’, Facebook can help you find your niche group and target them through its persona-driven data. Think about maintaining diversified and comprehensive ads which target different personas, but don’t just make assumptions on who they are, get the stats and work from that.

Contextual Content (and lots of it)

Get creative with ‘life events targeting’. Facebook knows when the wedding is, or was. So consider how the market can drive itself by targeting upcoming anniversaries and events. Being narrow in focus can mean increased costs (CPMs) but being specific, relevant, and targeted means being able to tailor the marketing, increasing the chances of conversion. Staying broad offers a lower cost, a more ‘vanilla’ approach, and a reduced, individual appeal.

Looking For Love

Consider yourself to be looking for the customer that represents the real deal, full-blown, lifetime love–not some fly-by-night fling or disposable fad. Developing this relationship will increase their Lifetime Customer Value (LCV), and you’ll likely to get repeat conversions. You will also get the power of ‘word-of mouth’–if one friend has a good experience, then all the friends know about it–hey presto, warm leads.

Remember, 55 percent of people bought something Online After seeing it on social media, with Facebook and Instagram taking up the top spots for driving product discovery. You just cannot afford to ignore this duo.

If you need help navigating the FB-IG building blocks to build, a solid, long-lasting plan for your business, contact us at Agency Partner Interactive and talk with a Professional Digital Marketing Strategist to get your ad empire growing so you too can tower over the marketplace!

Not big on reading? That’s okay. Watch “How To Build A Solid Base, One Brick At A Time” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Tag: facebook ads

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Awards And Acknowledgements