Tag: facebook marketing

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How Social Media can Positively Impact Your Small Business

Posted on | by devops
Expert Tips For How Social Media can Positively Impact Your Small Business

Social media is a great way to network, connect and market your small business. It can help you solve issues that you may have with customers before they arise and give you the ability to listen to your customers feedback. All of these things can add up to improving the customer experience.

What is the Impact of Social Media on Businesses?

More than 4.5 billion people use the internet worldwide, which has become a great opportunity for businesses to advertise their products and services globally. From social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to apps like WhatsApp, Tango and Viber, the concept of digital marketing is trending nowadays. The importance of social media networks can’t be ignored as with the help of these online platforms one can directly interact with customers for business promotions or even for sales purposes. But before you dive too quickly into using them, you first need to understand that how much impact do these amazing channels really have on your business.

Brand loyalty

Brand loyalty is a state where the customers have complete faith in the brand, and they purchase the product or service without any persuasion. Brand loyalty faces a lot of challenges from rivals and substitutes. The level of awareness about a brand among people also plays an important role in brand loyalty. Loyalty means repeat purchases, more spending, stickiness to the product/brand, etc. Brand loyalty can be either emotional or rational based.

Learn more about your customers

You can use social media to get a detailed understanding of your customers and their purchasing habits. This information can help you make smarter business decisions, improve product development, and build more valuable relationships with your customers.

Easy communication

When it comes to consumer brands and customer interaction, things have changed. In the past, you had to wait until the company set up an event showcasing their new products and line. This happened maybe once or twice a year. Nowadays, companies are more proactive in interacting with consumers on a regular basis — through social media channels. Customers can connect with brands directly and ask questions about their products.

Increased customer power

Today, businesses are seeing a shift in their relationships with customers. And no, it has nothing to do with Millennials and the younger generations! Over time, social media has allowed a voice to people who previously didn’t have one. Because of this power shift, businesses now seem to be at the behest of their clients and fans. But rather than fear this change of events, businesses should embrace the influence their clients have. Businesses should capitalize on this connection and work towards bringing in more customers and creating more loyal ones.

Attract bigger audience

Social media marketing is a cost-effective and highly targeted way to build your brand presence. Just like traditional media, social media creates a bigger reach of your company in the digital space. Engaging with your audience through promotional posts on social networking sites, direct messages, and even through comments & replies turns the platform into a source of self-promotion for many businesses.

Creates word of mouth

Word of mouth is powerful. And now with social media, word of mouth is instant. Almost 80% of consumers would trust an online review as much as personal recommendations.

Reducing marketing and promotional costs

Social media marketing (SMM) is a kind of internet marketing which involves use of social media sites, blogs and online videos to promote or market a product or business service. It goes through a promotional campaign which shows your products and services, the benefits they provide and the likes.

Reporting and analytics

With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. This provides a clear picture of how your campaigns are working, giving you actionable insights into which ones are going to deliver results for you.

Humanize your brand

One of the greatest benefits for businesses of using social media is the ability to create real human connections. For example, communicating with customers via Twitter allows you to have fun and build relationships with individuals – all while improving customer service, driving sales and increasing brand awareness.

Impact of social media marketing on small business

Social media marketing is a great way for small businesses to reach out to their target audience and generate leads. With the increasing number of social media platforms on the internet, it has become easier for small businesses to market their products in different ways.

The biggest advantage of social media marketing is that it allows small businesses to be more personal with their customers than ever before.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow you to interact with your customers directly by replying to comments or asking them questions. Social networks also give you an opportunity to share photos, videos and links related to your business which can help you build trust among potential customers who may not know much about your business yet but would like to learn more about it through these posts.

Are you looking to optimize your business with an award-winning social media management agency that can help drive leads, build brand awareness, and attract valuable customers? Maybe you just have some basic questions about digital marketing! Contact us today to get started.

 

social-media-trends

9 Social Media Trends You Need to Know for 2022

Posted on | by devops
Expert Tips For 9 Social Media Trends You Need to Know for 2022

If you’re like most small business owners, you’re probably trying to keep up with the latest social media trends. But keeping up with social media changes can be hard – especially if you don’t know what to expect in the future.

But don’t worry, we’ve got you covered! In this blog post, we’ll take a look at some of the top social media trends that are expected to dominate in 2022. So, whether you’re just starting out on social media or looking to evolve your strategy, read on for some valuable insights! 

  1. Social Retailing

It’s not enough to post and ghost anymore (if it ever was), and users are all about social commerce this year. Brands need to create a full experience around their product or service – livestreams, shoppable buttons, influencer campaigns. It’s not exactly new, but it definitely will be taken up another notch in 2022.

  1. Customer Service Goes Social Again

For many, customer service has taken a back seat to a lot of the fun and flash of social media. Use 2022 to get back to authentically connecting with your customers when they have an issue or when they just need a little communication with a brand. Don’t forget that social servicing is how many brands built their following in the first place back when social media was still a wild, wild west!

  1. 3. Hiring from Social Platforms

It’s a Gen-Z world now, and even recruiting is turning to social platforms. Finding your new team members through avenues like TikTok marketing will depend on you being upfront about your mission, values, company culture, and the human element of your brand. Whether B2B or B2C, take the opportunity to solidify your branding and appeal to the next generation of the workforce.

  1. Brands Showcasing Their Human Side

Consumers today prefer looking at brands holistically to make sure they align with more than just the great products. Offer a human side to your company by showcasing the personality and points of view that your company values.

  1. Accountability

Brands are being taken to task more and more for the promises they’ve made – environmental, social, cultural – and those same brands better be backing them up with their actions. Consumers vote every single day with their dollars. So, make sure you’re listening and responding to the conversations around your brand on social platforms with sincerity when they come at you with those receipts.

  1. Brand Authenticity

If it isn’t clear yet from this roundup, authenticity is the new way of the future. Consumers are far more attuned to when they’re being sold to, and fake connections just won’t cut it anymore. Meet users’ skepticism with transparency about your company and its values. Empathize with their heightened awareness of social issues and use social media to show them you’re aware, too.

  1. User-Generated TikTok Vids

UGC or User Generated Content is still the pinnacle of social content, and TikTok is the place with the most social currency. Use it to build brand awareness and support the sense of authenticity and accountability around your company culture through shortform videos on the platform. Run contests, repost and share, and just generally show appreciation for your customers who participate in creating content around your brand.

  1. LinkedIn has it’s Influencer moment

It seems each platform has its own distinct slice of the social influencer pie, and LinkedIn is the next spot to get the highlight! In 2022, LinkedIn has begun focusing on creators, especially with the rise of Work from Home culture. This will be the spot for developing your personal professional brand through thought leadership and engagement potential.

  1. #NoFilter

“Perfect” can be so boring. Posting social content without first curating filters and effects has been slowly growing over the last few years, and we think it’s time for the shift to go mainstream. In-the-moment authenticity is the key to engaging a modern audience in a way that will prioritize genuine connections over “perfection”. 

That’s it for our roundup of the top social media trends to keep an eye on for 2022. Of course, things are always changing in the world of social media, so don’t be surprised if some of these predictions change by the time next year rolls around. But as of right now, these are the trends we think will be most important to watch.  If you want help staying ahead of the curve and ensuring your company’s social media is on-trend, contact Agency Partner today. We have years of experience helping businesses just like yours make the most out of social media and stay ahead of changes in this ever-evolving industry.

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Nexstar Media: “Morning After” on CW33 TV To Discuss Social Media Safety

Posted on | by devops
Originally aired live on Nov. 3, 2021, on CW33 TV; by the Digital News Desk
DALLAS (KDAF) — More than 7,000 CEOs have been impersonated by scammers since the beginning of the COVID-19 pandemic.That alarming statistic hits home for many others across the world as the FTC says they measured about 500,000 imposter scams since 2020.

This problem is now affecting our very own Jenny Anchondo as she battles with social media accounts pretending to be her and scamming people out of hundreds of dollars.

Adam Rizzieri, co-founder and chief marketing officer for Agency Partner Interactive, joined our show to talk about the dangers of social media impersonation and what you can do to prevent it.

 

 

© 2021 Nexstar Media Inc. and Agency Partner Interactive LLC. All rights reserved.

Other Resources

Learn more about “imposter scams” today. These are a growing threat and have increased in frequency since the COVID mandates. Individuals and businesses alike are targets and the FTC has proven to be a great resource on this topic.

Click Here to learn more from the FTC’s official website.

Catch Us In the Media & Leverage The Power of Your Online Presence

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

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7 Keys to An Effective Facebook Ad Strategy

Posted on | by Agency Partner
Expert Tips For 7 Keys to An Effective Facebook Ad Strategy

The complexity of Facebook advertising can seem overwhelming, especially if you are an agency partner fairly new to the methodology. You know that your digital marketing ads should be optimized somehow, but with so many options and dropdowns presented to you, the path to successful ads is somewhat unclear.

This article demystifies the process for you and gives you some helpful advice!

Facebook advertisement has grown quite sophisticated over the years and can provide your brand or business with excellent opportunities for high engagement and conversions.

Understanding the key elements of an effective Facebook digital strategy gives you a solid road map to follow, keeps you focused on your objectives, and maximizes your marketing budget. Read on for the seven keys to an effective Facebook Ad strategy!   

Know your target audience

You’ve heard this a million times, but that’s only because it’s so vital to effective Facebook ads! Understanding your target audience is the starting point for effective Facebook ads since it optimizes other aspects of the strategy and sets your campaign up for success. 

Begin with a broad overview of your target demographic, including age, education, income, and family life. When you have this information, you can start to detail their online behavior and interests. This is your buyer persona that will massively increase engagement and lead generation.   

Your Ad objective

On the Facebook platform, you have a choice of ad objectives. These are more than simply a way to focus your campaign and arrange your thinking. Facebook objectives influence the way your marketing budget is spent. 

Examples of Facebook objectives include brand awareness, traffic, post engagement, video engagement. The reason why Facebook objectives are so important is that they determine how your budget is spent. If you choose a “traffic” objective, for instance, you pay based on clicks. Conversely, if your objective is “video,” you pay based on the number of 10-second views. Of course, having an objective also helps to focus your campaign, but it’s much more than that.   

Focus on audience pain points

This is where your audience persona starts to pay off! Obviously, you won’t appeal to everyone; that’s not the point. Instead, you want to zero in on a particular target customer and show them how your product can fix their pain point. 

The better you understand your target audience, the more precise you can be regarding pain points. But it isn’t only about demonstrating how your product works and why they should invest in it. Working with pain points and your target audience also helps you decide on display criteria such as graphics or video. The format of the ad must also appeal.  

Use Ad Funnels

Facebook Ads offer so much in terms of audience segmentation and targeting. One essential element is Ad Funnels. Ad Funnels allow you to appeal to various target audiences at different stages of the customer journey. If no one has heard of your brand before, you can engage them with brand awareness. Similarly, you can meet long-term customers at the interest or consideration stage. 

To use Ad funnels effectively, you will need to set up a series of campaigns. All this might seem like extra work, but you significantly improve your chances of engagement and conversions when you target customers at the right stage.

Be smart with bidding.

Bidding is a crucial part of your Facebook ad strategy! It is often viewed as an afterthought, but in reality, it strikes a balance between your campaign budget and your engagement levels. Carefully optimize your ad bidding, and Facebook will automate your ads to get the highest placements.

You can choose between a cost cap or a bid cap. A cost cap is normally set at $0.34 per click, and you can choose a daily budget. This helps keep your campaign costs under control. Additionally, you can choose “target bids” that use an average bid amount. So if Facebook thinks it can get you a higher placement, it will spend a little more.    

Optimize mobile Ads

Not surprisingly, the majority of audience engagement on Facebook is through mobile! This means that your ads must be optimized for mobile if you want them to be effective. Mobile ads are short and snappy. In contrast to desktop ads, they only give you three lines of copy before the “continue reading” option. 

The first thing you want to do is front-load your ad copy to give readers a clear idea of your product and what it does. You only have three lines to do this. The other thing you need to keep in mind is the image size. Pay close attention to the dimensions so your ad is not awkwardly cropped. Preview everything before you commit to the ad.

Split testing

Split testing is a handy feature of Facebook ad strategy that should be used throughout your ad campaign. Split testing allows you to test various audiences against your ad objective to see how they perform. Carry out this process throughout your campaign to optimize for the best results. 

Facebook split testing is exceptional if you want to test a single element of your campaign – such as images or copy – against different audience segmentations. Since this is what you are primarily interested in doing anyway, Facebook allows you to closely align your ads with the demographics and expectations of your target audience.  

Final thoughts

Facebook ads have followed Google ads in its approach to Ad marketing, one reason it is so effective. Like Google, Facebook marketing allows you to segment your audience and target specific demographics and particular stages of the customer journey. This significantly increases engagement and conversions. To ensure your Facebook ads are effective, it pays to understand the key elements of their Ad strategy and optimize yours according to the available functionality.  

Facebook currently has 2.8 billion monthly active users making it still the world’s largest social media platform.  By using Facebook marketing experts and utilizing the power of their digital advertising methods, you can engage with target customers more effectively and grow your audience simultaneously with a Fb ads strategy. 

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How to Target Business Owners on Facebook Ads

Posted on | by devops
Expert Tips on Targeting Business Owners with Facebook Ads

Facebook is the largest social media network in the world. Approximately, 2.89 billion people across the world use the platform every day. This makes Facebook the perfect place to promote your business.

Although Facebook has the most powerful social media advertising platform available, targeting specific individuals can be challenging. For example, if you want to position your ads in front of business owners, you’ll need to familiarize yourself with Facebook’s advertising platform.

Luckily, this platform was built to granularly target specific audiences. Below, you can learn more about how you can align your ad campaign to your target audience.

Is Facebook Ideal for B2B Audiences

For the most part, advertising to B2B audiences is a bit more complicated than doing the same to B2C audiences. This is because people usually don’t have a chain of command and will spend their money any way they please.

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Need some help? Learn how our award winning social media marketing services can help your business. Contact us today!

B2B clients have obstacles in the way of making transactions and have to think about the profitability of their business before jumping into a purchasing decision. What’s more, some marketers don’t believe that Facebook is an ideal place to find business owners.

This is because some of them believe that Facebook is only used by consumers or B2C audiences. This could not be further from the actual truth. Business owners are people, and people more often than not use Facebook.

This makes Facebook a great place to find and target business owners. Knowing how to do this is rather simple. Here are five essential tips for targeting business owners with your Facebook ads.

1. Target Business Page Admins

This is one of the easiest ways to target business owners. Generally speaking, nearly all business page administrators are actually business owners. Therefore, targeting these individuals is key. 

Unfortunately, many people don’t know that Facebook allows users to position their ads in front of the business page admins. By using the detailed targeting section on Facebook’s ads business manager, you can configure your ads to reach any desired target.


This is a quick way to find a person that owns a business. It will also ensure that you’re putting your ads in front of people that are the most likely to own a business.

2. Target Publications Business Owners Follow

Many business owners follow publications for various reasons. Fortunately, Facebook allows advertisers to target these individuals based on the publications they read. 

If a business owner follows a publication with a large readership, you can find this publication on Facebook ads manager, and target people who have an interest in it. Here’s how:
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The Entrepreneur is read by millions of business owners across the world. It stands to reason that their audience will be valuable in your search for potential leads. Still, to achieve the best results, make sure you are finding publications relevant to the type of audience you’re targeting.

For example, if you want to reach financial businesses, then you should focus on financial publications. 

3. Target Audiences With an Interest in Business

One of the best ways to reach business owners is to simply target people that simply have an interest in the business.

This is actually similar to targeting business page admins. When creating a business page, you have the option of highlighting your interests.

Any business that has an interest in the business will be targeted by selecting “business”
as an interest in Facebook ads manager. 

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This will make sure that your ads are diverse and show up to business owners that may have indicated their interest in the business.

4. Target Specific Types of Industries

If you are simply targeting all types of business owners, then all of the above tips will suffice. However, if you need to reach business owners in specific industries, refining your search will be necessary. For example, if you’re looking for businesses that recently switched their registered agent service provider, then perhaps there is some sort of opportunity to market a B2B service to that particular company. 

Let’s say that you need to reach financial business owners, particularly accountants and investment bankers.

Facebook allows you to narrow down your search to find these individuals based on their profession they have listed on their profiles.

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This provides a wide range of options, in which you can ensure that you are targeting the right audience. 

5. Target Specific Job Titles

Another basic tip for reaching business owners is to target people according to their job title. For example, business owners normally hold positions, such as “CEO” “Founder” and “President”. 

By typing these titles into Facebook’s ad manager, you can successfully narrow your search further to target people that are explicitly running their own company. 

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To ensure that you optimize your reach correctly, add multiple job titles that business owners might use. This means it will be a great idea to use all possible job titles you can think of that business owners will typically use.

Best Tips to Target Business Owners on Facebook

If you need further insight for targeting business owners on Facebook, then take note of the following tips to improve your campaign. 

  • Mix up your targeting options. Don’t just target people based solely on their interest or job titles. Instead, mix job titles with interests to narrow your search and locate the best people for your campaign.
  • Look at the audience size. Facebook’s ad platform will always inform you how many people your ads will reach. If your audience is too small, you’ll run out of qualified leads. If your audience is too broad, your mix of leads will be diluted. Try to strike a good balance between your audience size. 
  • Experiment with various variations and audiences. Achieving a successful campaign is all about finding equilibrium. Experiment with different variations and audiences to find out what works better for you. Never stop experimenting. 
  • Make sure your message is sufficient. If you want to generate more leads, make sure your messaging is valuable or appealing to your audience. Usually, underperforming ads miss the mark when it comes to crafting enticing ad copy.

Work With Social Media Professionals – Enhance Your Facebook Ad Campaign Today!

SEO marketingIt takes a lot of time and effort to make your Facebook ad campaign profitable. For a free strategy session, contact Agency Partner Interactive today and learn how we can rapidly improve your marketing campaign. 

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