website_marketing

10 Proven Ways To Market Your Website

Expert Tips For Market Your Website

In today’s digital age, almost anyone can create a good website. That’s the easy part; the challenge comes in after the design is done, and you need to make the website work for you. This article will discuss 10 ways to market your website and, hopefully, help you turn your increased web traffic into tangible conversions and a reliable customer base.

  1. Search Engine Optimization (SEO)

SEO is the art of increasing your website’s visibility in organic search engine results. You do this by using well-thought-out and targeted keywords and phrases that people are likely to search for. SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among countless competitor sites grappling for traffic and attention.

  1. Pay Per Click (PPC)

With pay-per-click advertising, you don’t rely solely on optimized keywords to generate traffic. Instead, you would connect with a marketing company like ours at Agency Partner, and together, we develop unique ads to be used on sites like Google and Facebook ads. Every time your ad is clicked on, you pay us a fee.

  1. Use Social Media

Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they had for lunch. It’s also an effective way to promote a website.

Whether it’s on Facebook, Twitter, Instagram, Snapchat, or another platform, social media marketing is important for engaging followers. Consistently posting compelling content increases your audience’s chances of sharing it – which is free promotion for your website.

  1. Blogging

Genuine, original, and relevant content is one of the best ways to generate traffic and help market a website. It’s a great place to seamlessly integrate SEO keywords and create a loyal base of readers (and potential customers).

Encourage your readers to leave comments and to connect. This will help foster a feeling of connectedness and hopefully increase your conversion rate and retention.

  1. Facebook Ads

To be most effective in communication, you have to meet a person where they are at in a given moment. The same thought process applies to website marketing. Fortunately for you, many people speak the same language and can be found and connected with Facebook.

With Facebook Ads, you can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages.

  1. Email Marketing

Email marketing is a classic method of communicating with your customers. But it can also be used to create and retain new ones as well. It essentially involves collecting the email addresses of any and every potential customer and then sharing content — newsletters, promotions, discounts, and information — as a way of building relationships.

Email marketing is a great way to influence past customers to return to your website using incentives.

  1. Retargeting

Whether brick-and-mortar or online, no business wants to see potential customers or web traffic leave without converting. Retargeting uses cookies to create ads that will encourage previous visitors of your website back to your website. Retargeting is a great tool because you never know why some visitors don’t convert, and this helps you stay in their stream of consciousness – increasing your chances of conversion the second time around.

  1. YouTube

Creating original YouTube videos is a great way to spread your content – and links to your content around YouTube itself. And once your content is spread around YouTube, Google will then index it, making it searchable. You can embed your content into your blog, share it on your social media platforms, and so can everyone else.

It’s cool to go viral, but don’t worry about that. The most important part is to generate traffic to your website. So, focus on creating meaningful and relevant content.

  1. Create Infographics

Infographics are a great source of backlinks to your website because they are clickable, shareable, and easy to create. Remember to keep your audience front of mind when creating your infographic. You want the graphics to be accessible to all users and visitors of your website. And it should also be as universally relatable as possible.

  1. Help A Reporter Out

Your business’s press coverage will help get your name out there and establish you as an expert in your field. Being a reliable contact and source of information to a reporter can be a lasting and mutually beneficial connection – you get press coverage, and the reporter gets a source and potential stories. If you and/or your business is referenced in an article, that can mean more exposure.

All of these tips can be used in a multitude of ways to help market your website, boost website traffic, and increase your conversion rate. Our staff at Agency Partner is well-versed in using all of these tips and so much more to help you attract your ideal customer.

Contact us now and let Agency Partner get to work for you.

Not big on reading? That’s okay. Watch “10 Proven Ways To Market Your Websiteinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

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How to Calculate your Google Ads Budget in 2020

Expert Tips on Google Ads

Pay-per-click (PPC) is one of the most effective means of generating qualified leads and maximizing online revenue opportunities. Businesses across the world spent a lot of money on PPC campaigns.

Unlike SEO, PPC generates leads almost immediately. It’s an ideal revenue stream while you are building your online presence. Though, understanding how much you should spend on your Google ads is often tricky. 

There are a lot of factors that go into calculating and adjusting your Google ads budget. Let’s go over the basics of calculating your Google ads budget in 2020. 

Study Your Finances

PPC is an investment. Before you can determine your Google ads budget, you should ideally understand:

  • How much you have available to spend.
  • How much you are comfortable spending.
  • How much you can reasonably afford to spend.

With this said, marketers must work in cohesion with business leaders to gain a deep understanding of organizational finances. Furthermore, here is how each step should go. Marketers should ideally consult with business leaders on the total amount they can spend on a campaign.

Then, marketers should receive guidance from business leaders on how much marketing dollars they are willing to experiment with. Lastly, marketers can decide on their own at what’s reasonable to spend based on their expertise.

Let’s break this down even further. Marketers aren’t normally qualified or allowed to sign off on major investments on their own. Therefore, they should seek the counsel of their senior officials to streamline this process.

Keep in mind that the total amount you have to spend isn’t a budget by any means. If you have any sort of experience with setting up PPC campaigns, you should use this amount in conjunction with your senior officials to decide what you’re willing to spend.

Finally, you can make a decision on your own on a ballpark amount that you want to allocate to your Google ads. These are the most basic steps of setting up your Google ads campaign. 

Setting up your budget is contingent on what you’re trying to achieve. The following section will explain how you can analyze your business goals to make a great decision. 

Know Your PPC Goals

Here’s a question? What are you trying to achieve with your PPC campaign? Oftentimes, marketers take to online guides and videos to learn how they can better optimize their campaigns.

Though, does it make sense to follow the PPC advice of a multi-million dollar company when you have completely different customers and goals? There are a lot of PPC experts online, but you are responsible for understanding how you can adjust your budget based on your goals.

To do this, make sure you answer the following questions:

  • Do I have other marketing initiatives in play or am I focusing solely on PPC?
  • What is my target audience?
  • What is my unique selling proposition (USP)?
  • What keywords are relevant to your business?

Answering these questions and understanding your goals will make you ready to take part in the next phase of calculating your Google ads budget in 2020.

Use Google Keyword Planner to Optimize Your Budget

By now, you should have a great idea of how much you want to spend and your goals for your PPC campaign. Now, it’s time to adjust your budget based on actual data. Before we begin, you should understand one important term: cost-per-click (CPC).

CPC is a rate that Google charges you every time one of your ads is clicked. Now you may be wondering, “I’m paying good money for my PPC ads, so why is Google charging me for when someone clicks on my ads (even if they don’t convert)?”

The answer is simple. High-performance ads can more than makeup losses from a CPC. In fact, if you increase your ad score, your ads will rank higher while maintaining the same CPC.

With that said, Google Keyword Planner is a tool you can use to browse potential keywords you can use as well as the corresponding CPCs. 

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Let’s say that you want to use the keyword, “Google ads budget”. 

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This is a glimpse of what using Google Keyword Planner looks like. Receiving CPCs from this tool will help you take your planned budget and modify it accordingly with real-life data. 

Keep This in Mind

Before you get ready to start your PPC campaign, you should keep this in mind: all campaigns must endure a phase of experimentation. It’s unlikely that you will begin your campaign and produce desirable results immediately.

Performing A/B split tests, trying different keywords, and various ad formats are essential to understanding the precise techniques that can be used to drive increased revenue. Once you’ve found out what works, you can increase your spending and do whatever you want to improve your results.

So, What’s Next?

You shouldn’t rush to spend your entire monthly budget when starting your campaign. Otherwise, you could waste your time, money, and other valuable resources. Understand that losses in your campaign will happen.

Though, hiring an experienced PPC agency will help you avoid the learning curve and rookie mistakes that are sure to come if you aren’t sure how to navigate your campaign. The quicker you realize what works, the better.

The best way to calculate what you’re going to spend on Google ads is by hiring a PPC agency to provide you with a quote.

Give Us a Call Today!

There are a lot of PPC calculators available online. However, many of these tools only provide preliminary information that won’t help you as you move forward throughout your campaign.

Instead, you should contact Agency Partner Interactive to provide a quote for your business. We specialize in creating high-performance Google ads on behalf of our clients. 

We can lead you on selecting the right budget based on your goals and available resources. Therefore, if you want to learn more about our services, give us a call at (214) 295-5845 or click here to receive a free quote. 

Not big on reading? That’s okay. Watch “How to Calculate your Google Ads Budget in 2020instead.

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google_ads

Your Guide to Google Ads for Real Estate Investors

Expert Tips on Google Ads For Real Estate Investors

Real estate investors often find it difficult to capture qualified leads. This is because real estate is one of the hardest propositions to sell, mainly with leads backing out of deals arbitrarily. 

This often negates all of the hard work you put into converting each lead, but it’s never the end of the world if a promising lead rejects you. There are certain marketing initiatives that will guarantee diverse incoming leads to your website every month.

One of them is pay-per-click (PPC), the lifeline for millions of small and large businesses throughout the world. Many businesses use PPC to create a continual flow of leads, but every campaign is different.

Do you want to know how to set up a successful campaign for your real estate business? This guide will break down all of the tips to help you succeed in that regard?

1. Set Up a Plan

Regardless if you’re a new or veteran real estate investor, you may not be all too familiar with the aspects of setting up and configuring a successful Google Ads campaign. This is why you should take a step back and create a plan. 

Just like starting a business, creating a PPC plan is the first natural step of building a campaign. Ideally, the details of your preliminary plan to answer the following questions:

  • What type of campaign are you seeking to build? Will it target buyers or sellers?
  • What is your ideal customer acquisition cost?
  • What is your maximum cost per click (CPC)?

The last question is especially important because it will base the affordability of your campaign and determine how much you can spend. Therefore, you can use this helpful formula to calculate your maximum CPC.

(revenue per customer) x (conversion rate) x (1 – profit margin) = Max CPC 

Now that you have got the preliminary planning out of the way, it’s time to execute the last steps of the planning process. This entails:

  • Estimating your Google AdWords budget.
  • Determining your keyword test budget.

Google ads campaigns are not plug-in-play. A great deal of experimentation goes into setting up your campaign correctly. For this reason, determining your keyword test budget is key.

Here is a formula you can use to get the job done. 

Keyword test budget = (100 clicks) x (Calculated CPC)

Congratulations!

You’ve now completed the first step and can now move forward to the next one – keyword research.

2. Perform Keyword Research

Once your plan is in place, keyword research becomes the next logical step. Keyword research is a comprehensive phase that includes finding intent keywords, competition, and researching your market. 

  • Identify Your Target Audience: Experienced real estate investors likely know who they’re dealing with, while rookie investors are still searching. If your business is already up and running, your target audience should be clearly identified to begin making a profit and capturing leads from your Google ads.
  • Identify Your Target Locations: You should also determine the locations where your target audience commonly abides. These locations need to be specific down to the zip codes. 
  • Collect Keywords: You can find and collect keywords from popular resources such as Ubersuggest and the Adwords Keyword Planner.
  • Define Negative Keywords: These are commonly called negative keywords, meaning that you don’t want your business to show up when these are typed into a search engine. 
  • Sort Your Keywords: There are different types of keywords. In regards to real estate, there are research and customer intent keywords. Sorting your keyword list will help you monitor the progress of your campaign and see if you’re overspending on particular keyword usage.
  • Spy on Your Competitors: If your competitors are successful, you take a look at their formula by using tools like SpyFu or SEMRush.

3. Determine Your USP

Your USP, or unique selling proposition, is a distinct advantage you have over your competitors. This keeps your business and offerings unique in a competitive marketplace such as real estate.

Essentially, you should ask yourself:
“Why should my target audience choose me instead of my competitors?”

Whether your USP is your massive level of insider experience in the USP or a level of credibility, this will need to be added to your ads. You only get one first impression when it comes to how your ads are presented. Hit your prospects hard with an irresistible ad that they will be hard-pressed to refuse. 

4. Create the Perfect Offer

There are three main factors that will impact the success of your Google ads campaign: your copy, your audience, and your ad copy. 

Just take a look at how these successful ads look.

Ad Example #1

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Ad Example #2

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There are a variety of enticing offers that you could use to reinforce your ads. For example:

  • No agents
  • Close in less than 14 days
  • No extra fees
  • Cash in as less than 7 days
  • Cash offer in 24 hours

Do you see the different types of offers presented here? These are:

  • Guarantees
  • No commissions
  • Free quotes

Based on your target audience, you should craft an attractive offer. Don’t worry if your offer doesn’t result in a high close rate immediately. If you don’t receive the results you’re looking for, you can always experiment and modify your offers accordingly.

5. Keep Experimenting

Setting up your Google ads campaign is only half the battle. Experimenting is the rest, and you could quickly lose sight if you don’t regularly perform tests. To save money and optimize your ads, it’s essential to steadily figure out what’s working and what’s not.

This, unfortunately, can take a lot of time that most people don’t have. By hiring a qualified PPC agency, you can have professionals continually work on your campaign so you don’t have to.

This will ensure that you are maximizing the performance of your Google ads without sacrificing the projection of your ROI.

Hire Agency Partner Interactive Today!

Do you want to learn more about how you hire an experienced marketing agency? If so, give us a call today at (214) 295-5845 to learn more about how we can help you. 

Not big on reading? That’s okay. Watch “Your Guide to Google Ads for Real Estate Investorsinstead.

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Major Changes To Google Ad Grants

Tips From Pay-Per-Click (PPC) Experts

Google is undoubtedly one of the Largest Search Engines Online. With that said, its proprietary Advertising Platform, Google Adwords, is being used by billions of users in the world to promote their online presence and Secure Online Revenue through paid ads.

Accordingly, did you know that Google Ads provided Grants to non-profit Organizations to give them a competitive advantage over other organizations? This seems like a well-kept secret from Google because many non-profits were unaware of this opportunity.

In any case, don’t get your hopes up. Google is initiating new changes to this opportunity. If you are looking to sign up soon or want new information, you’ve come to the right place. 

Let’s go over the major changes that are supposed to happen to Google’s Ad Grants. 

What is Google Ad Grants?

Google ad grants are an opportunity extended to non-profit organizations. These grants provide the benefits to secure more website traffic, donations, and they also help users to achieve a higher online presence.

That’s not the only thing. Google ad grants provide users with the opportunity to collect up to $10,000 to spend on monthly Google Ad Campaigns. This is more than some businesses have to spend on their monthly campaigns.

If properly utilized, users can successfully create campaigns where they can drive traffic to their fundraising pages. The best thing about this offer is that it works just like an average Google Paid Ad.

By signing up for this offer, you can rank for common non-profit keywords and appear at the top of corresponding searches. This will improve your engagements in popular searches surrounding non-profit searches in your industry.
This seems like a promising endeavor for any non-profit organization, but Google is unsatisfied with this opportunity. Why? Let’s find out in the next section.

Why is Google Ad Grants Not Working?

Many non-profit organizations don’t make the most of their money, and Google is beginning to make several changes for this opportunity. The reason these organizations aren’t making the most out of these grants are typical because many users don’t have a clue to build a successful ad campaign.

Unfortunately, this can be that non-profits are given free stipend to create effective PPC Campaigns. Traditional users are expected to use their own money on campaigns. Doing so, they’re able to learn effective tactics for making the most of their money.

This isn’t likely possible for non-profits that are just handed free money. This doesn’t reinforce smarter learning habits for these organizations.

How to Sign Up for a Google Ad Grant?

Fortunately, signing up for a Google Ad Grant is pretty simple. All you have to do is follow these steps:

  1. First, you’ll need to determine if you’re eligible for a Google Ad Grant under these Guidelines
  2. Next, sign up for a Google Ad Grant and wait to be approved.
  3. Then, register for Google Grants. This must be one via your official non-profit Google account. 
  4. Set up a Google Adwords account and begin configuring your campaign.
  5. Submit your campaign for review by Google. 

Tips for Building the Best Google Adword Campaign

Many non-profit organizations fail at setting up their own Google Adwords Campaign, simply because they don’t use the right approach, time and time again. Unlike businesses made for-profit, non-profit organizations are just as busy with limited funds and resources.

This can make it difficult for these organizations to give attention to their marketing strategies, especially if the right marketing professional isn’t put in place. With that said, here are a few tips for helping you make the most out of Google Ad Grants.

  • Hire an AdWords Professional – Just because you have some money for your Ad strategy doesn’t mean you should do it all on your own. For example, if you received $10,000 toward your marketing strategy, does that mean your website is going to automatically rise to the top of the search rankings? Hiring a professional is the best way to get the most for your budget. 
  • Develop a Proven Strategy – This is probably the most important step. With $10,000, your ad strategy could go a long way. Again, there aren’t a lot of organizations that have a budget that high. If you have a solid strategy in place, you can succeed in driving meaningful search traffic to your website.
  • Set Goals for Your Campaign – If you have defined goals for your campaign, it’ll become easier to make adjustments and see what’s working and what’s not working.

Give Us A Call Today!

Do you want to delegate your ad campaign to a qualified Google Ads Company, you’ve come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive to learn more.

Not big on reading? That’s okay. Watch “Major Changes To Google Ad Grants” instead.

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The Beginner’s Guide To PPC Strategies For Service Companies

Tips From Professional Pay-Per-Click (PPC) Marketers

Many business leaders falsely believe that Pay-Per-Click (PPC) Campaigns are ideal for eCommerce retailers. Nothing can be further from the truth than this because many businesses utilize PPC Services to drive more leads and revenue.

If you’re running a service company, you should have a definite campaign in place to attract more leads, receive increased phone calls, and capitalize on wide-open sales opportunities.

With that said, are you new to the concept of PPC? If so, continue reading to familiarize yourself with PPC and how you can leverage it to make more money online.

Begin Brainstorming

The first thing you should do when setting up your PPC Campaign is understanding your target audience. Sure, if you’re a contractor, you would apparently know that your target audience is home and business owners.

However, do you know where these consumers shop? Are you familiar with the exact demographics of your target audience? Understanding this information is pivotal toward realizing where your audience will conduct a search for your business.

If you’re reaching homeowners, then it’s reasonable to assume that Google and Facebook are excellent platforms to post your ads. If your services are geared toward young adults, then Facebook may be a great option.

With any marketing strategy, knowing your target audience is key. The principle is true for a PPC campaign.

Begin With Keyword Research

Keyword research is an important aspect of PPC. Knowing which Keywords your audience searches for online will help you to bid on high-volume search terms.

This means that your ads will show up more frequently at the right time to increase your conversions. Google Adwords Keyword Planners is a great tool to conduct basic and extensive Keyword Research.

However, it’s best if you consult a Digital Marketing Company to guide you in the right direction to ensure that your budget is utilized properly to net you a high return on your investment.

Organize and Structure Your Keywords

Once your keyword is complete, it’s time to gather your keywords and organize them into neat groups. The best practice for structuring your keywords is to organize them according to a generic, brand, competitor, and related terms.

Again, consulting a digital marketing company is ideal during this stage. If you’re a plumber, then you should rely on an internet marketing company that provides pay per click for plumbers.

You should do the same if you’re an electrician or another contractor that needs specialized PPC services.

Write Superb Ad Copy

Once your ads are designed, writing copy for it is the next major step. Ad copy is what your audience will see when your ad is presented to them.

Ads that contain enticing language that encourages consumers to press action almost always leads to successful campaigns. However, be mindful of making your ad copy seem robotic or dull.

Oftentimes, you’ll need to tweak your ad copy to achieve better performance with your ads. Does all of this sound like something you have the time or expertise to you?

If not, contact Agency Partner Interactive today to speak to a member of our sales team.

Not big on reading? That’s okay. Watch “The Beginner’s Guide To PPC Strategies For Service Companies?” instead.

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