Expert Tips For Recent Google Algorithm updates: How it can affect your Website’s SEO?
Google updates its ranking algorithm throughout the year to provide users with a better search experience and more relevant search results. These updates can cause websites to lose their previous rankings in the SERPs (Search Engine Results Page), resulting in drops in search traffic and revenue. In other cases, these updates might cause pages not previously ranked on Google to start ranking well.
Google’s algorithm is constantly changing, and that’s part of what makes SEO so challenging. Over the years, hundreds of algorithmic updates may affect your rankings in several ways. Businesses must stay updated on any upcoming changes, or it could be extremely costly.
As updates roll out, Google will continue to refine its search engine algorithms, so the changes or updates you see in your SEO reports should be viewed broadly. They are meant to guide web admins and site owners on improving their sites to achieve a better rank on Google. Site owners should generally pay attention to the significant algorithm updates and the core ranking factors they are refining.
4 Things to Do After an Algorithm Update
To avoid a drop in rankings, all you have to do is pay attention, anticipate the algorithm update’s arrival, take note of your rank before and after the update is complete, and adjust accordingly. Here are four things to do after an algorithm update.
1. Determine if the Update Has Affected Your Rankings
After any algorithm update, it’s important to check your website and ensure it is optimized for the recent update. Your business won’t be able to survive if you don’t have a website that can perform well in search results. There are many tools you can use to measure your website’s SEO performance, but we recommend hiring an SEO expert to help. It will save you time and headaches in the long run.
2: Research What is Being Said About the Update
Google generally does not share extensive details about its updates, but they usually communicate the core ranking factors they focus on. They may also offer general guidance for web admins in their Search Central blog.
If you’re new to paying attention to updates and their impacts, follow members of the SEO community who share insights and analyses on how updates impact their network of sites or publishers.
This research process is essential because it can help you understand whether SEO experts and digital marketers are seeing the same patterns in their data as a result of the update.
3. Identify How Your Ranking Could Be Affected
Whether you’re looking to correct a problem or capitalize on a favorable trend, making informed decisions based on your data is crucial. Look closely at all your data and leverage what you can of it to inform strategic decisions that will improve your website performance and ability to convert.
Google has more than 200 ranking factors it relies on when promoting web pages, which means a lot of possible culprits of declining keyword rankings. Thankfully, Google’s ranking factors can all be simplified into a few core areas: content, authority, technical, and business success.
Google has always focused on improving the experience for users searching for content and services online. Every search result must be as relevant as possible to the query that was entered by that user. To do this, Google needs to identify quality content — pages that users will want to engage with and share with others through social media channels. In other words, good SEO means building great websites that give users what they want when they need it most.
4. Improve the Quality Signals Across All Your Web Pages
The quality signals across your site can greatly impact the overall ranking of your individual pages. Although some pages might take a bigger hit than others, you’ll likely see general downward trends across all your pages.
Your recovery may require a page-by-page or site-wide approach, depending on the ranking factors.
Always keep your on-page SEO quality in mind. Depending on what you want to achieve, consider expanding the focus of your website’s content and structure. This might include filling empty pages with engaging content, adding related keywords and synonyms, optimizing meta descriptions, creating meta titles that draw users in, and ensuring your keyword strategy is consistent throughout all pages.
The more you focus on improving the signals that communicate quality to Google crawlers in those key areas, the higher your results will rank within Google’s search engine. For content-focused updates, look to see whether your web pages have:
- Long-form, comprehensive website copy
- Rich media, images, and videos
- Relevant internal and external links with contextual anchor text
- Optimized meta tags, like page titles, headings, and meta descriptions
- Employ other on-page SEO best practices
Final Thoughts on Algorithm Updates
With new algorithm updates, it can be challenging to maintain existing websites, or find all their weaknesses. On the bright side, these updates have a way of showing us where our websites could use some work.
Site owners should always aim to provide their users with the best experience possible, whether via high-quality website or blog post. And just like Google, websites should constantly strive to improve.
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