Facebook Forging Forward With Zuckerberg’s ‘Metaverse’

Facebook Forging Forward With Zuckerberg’s ‘Metaverse’

Originally published on Oct. 21, 2021 at Newsmax.com, Written by Marisa Herman

It has only been a few months since Facebook CEO Mark Zuckerberg teased the possibility of transforming the powerful social media company into an immersive “metaverse” — and the big tech billionaire isn’t wasting any time creating his unprecedented virtual reality world.

Despite months of high-profile problems — including allegations from whistleblowers, lawmakers calling for more regulation, and numerous lawsuits — Facebook announced plans to hire 10,000 highly skilled workers from Europe during the next five years to develop its metaverse. The social media behemoth is also rumored to be announcing a company name change in the coming days to reflect its new focus.

As imagined, a metaverse is a Matrix-like, virtual form of reality where users are immersed in the internet, rather  than looking at it from the outside. The term was coined nearly 30 years ago in the 1992 dystopian novel “Snow Crash,” and elements of the futuristic metaverse have already debuted in popular video games such as Fortnight and Roblox.

Techies view the metaverse as the internet’s next frontier to be conquered and Facebook appears to be moving quickly toward completing its quest to become the first major tech company to take the plunge, offering the masses a space that combines the physical world with an augmented virtual existence.

Chris Haynes, a political science professor at the University of New Haven, said Zuckerberg’s hiring spree shouldn’t come as much of a surprise because Facebook has been looking into a pivot towards the untapped metaverse for some time.

Facebook has said that this new virtual reality is the next generation of Facebook as opposed to [it] just being a social media company.

“This is something that has been a real buzz in the tech world, especially with the COVID pandemic and the inability for people to get out there and interact,” Haynes said. “Facebook has said that this new virtual reality is the next generation of Facebook as opposed to [it] just being a social media company.”

Back in 2014, Facebook spent $2 billion to purchase Oculus, a company behind virtual reality gaming headsets. Since then, the tech giant has invested more money and manpower in developing the next phase of tech, positioning the company to shift away from tools like messenger and toward services like virtual boardroom meetings.

A few months ago, Facebook rolled out Horizon Workrooms, an app that allows users wearing VR headsets to gather in boardroom-style meetings with cartoon avatars of their co-workers. The app is reported to be part of Facebook’s secret “Horizon” project, which, according to The Verge, is an unreleased VR version of Facebook.

This summer, Zuckerberg shared his vision for the metaverse, which he dubbed “an embodied internet,” on “The Vergecast” podcast.

He said the metaverse will be a “big focus” for Facebook and a “big part of the next chapter for the way that the internet evolves after the mobile internet.”

Haynes said the timing of the jobs announcement, however, is no coincidence and comes as Zuckerberg is “attempting to change the narrative and reframe the public image of the company and himself.”

[Facebook] recognizes that they have done a lot of damage,” he said. “One way of shifting the narrative of the news media is to focus on something that is more beneficial.”

Haynes said given the fact that Facebook hasn’t always been completely transparent with its users and the government, the company is betting its public perception will get a boost by touting the benefits the metaverse will bring.

He said the calculus behind the metaverse push is that if there is public buy in for it, the government will back off.

Currently, Facebook is taking heat from users and elected officials on both sides of the political aisle. It has been blasted by lawmakers on the left for not doing enough to manage alleged misinformation posted to the social platform. It’s also been slammed by conservatives who feel the company suppresses the voices of those who lean to the right, including former President Donald Trump. The company is facing a barrage of lawsuits ranging from privacy issues to antitrust concerns, too.

Dallas-based marketing and big tech expert Adam Rizzieri said that, on one hand, Facebook should clean up the mess it faces in the U.S. before it jets across the world to start its new endeavor. He noted the irony in Facebook’s talk about consolidating and strengthening what it has already built even as it builds the metaverse — all while Congress is trying to reel the company in.

But he isn’t surprised to see Zuckerberg brush off the criticism he faces at home for a fresh start elsewhere because “Facebook sees the world as its house” more than it views itself as an American company.

“Anyone who is watching knows that issues within Facebook’s walls are yet to be resolved,” he said. “The focus on the rebrand is an interesting way of ignoring problems that still exist.”

He said Zuckerberg’s move into the metaverse showcases the “power that the company continues to wield” and its desire to “control the future and their destiny in it.”

“Today we are concerned about big tech unfairly wielding its power in our daily online interactions,” he said. “Tomorrow, with the metaverse, we have to be concerned about big tech doing the same in a world that has no boundaries.”

As the physical and virtual worlds become more intertwined, he questions where we will “draw the line of separation between what’s mine and what’s ours?

 

© 2021 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

Google’s Ad Ban on Climate Skeptics Is About Politics, Not Environment

Google’s Ad Ban on Climate Skeptics Is About Politics, Not Environment

Originally published on Newsmax.com, Written by Marisa Herman

Google says skeptics of what the company determines to be “scientific consensus” about climate change will be prevented from making money or spreading so-called “misinformation” on YouTube, a major decision that tech experts say is motivated more by politics than sincere environmental concerns.

The tech behemoth announced the policy change in a Thursday blog post that noted the change will “prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” and is slated to affect YouTube video creators, advertisers, and publishers.

Critics immediately questioned whether the move was yet another example of a big tech company working in lockstep with the Democratic Party’s agenda to silence those who have the “wrong” thoughts about a debatable issue.

Steve Milloy, a former Trump EPA transition member and the founder of JunkScience.com, said the forthcoming policy “does nothing but validate what climate realists have been saying for years: It’s not about the climate; it’s about the political power.”

“If what we were saying was wrong, we would have been laughed off the Internet long ago,” he said. “Instead, reality is validating us and public support for climate idiocy is going nowhere.”

The new Google policy applies to any content that it determines calls climate change a hoax or denies that greenhouse gas emissions and human activity have contributed to the overall warming of the earth.

Google’s ad team said a “growing number” of its “advertising and publisher partners” have expressed concerns in recent years about “ads that run alongside or promote inaccurate claims about climate change.”

The company says that advertisers don’t want their ads showing up next to content that denies climate change, and publishers and creators don’t want the content to appear on their pages or videos.

Milloy believes the change, which is set to go into effect in November, will “have no effect on climate realist websites for the simple reason that the ad revenue is pretty trivial.”

I don’t know of any climate realist who blogs for the Google ad revenue…

“I don’t know of any climate realist who blogs for the Google ad revenue,” he said. “We do it because we oppose the abuse of science, especially as it is being used to advance totalitarianism.”

Google said it will use a mix of both automated tools and human reviewers to enforce the policy. It says it will “look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim” when it evaluates content.

While Google may be responding to pressure from climate activists to “do more,” critics say the policy is another reason why the publisher shouldn’t be protected by Sec. 230 of the Communications Decency Act, a controversial protection afforded to tech companies that shields them from being sued over content that users post on their site.

Marketing and big tech expert Adam Rizzieri called the new policy “par for the course” when it comes to tech organizations protecting the speech of the “elite, VIP class of users, while rapidly silencing and de-platforming all others.”

“Google routinely allows politically divisive issues to dictate how its platforms operate and what its users can do and say,” Rizzieri said. “Unlike private companies, Google wields the de facto power of a government entity and therefore abuses its power in how it actively silences the free speech of users, spanning from daily users to renowned thought leaders.”

When it comes to YouTube, he said the video platform has already “routinely demonetized or suspended credentialed, industry experts” on other topics.

“They target your average YouTube user, but they also go after thought leaders – including Nobel Prize winners and actual history makers,” he said. “When YouTube’s enforcement teams believe themselves to know more than Nobel Prize winners and legal thought leaders like Alan Dershowitz, we have a big problem.”

When YouTube’s enforcement teams believe themselves to know more than Nobel Prize winners and legal thought leaders like Alan Dershowitz, we have a big problem.

Because policies like these “actively violate the First Amendment rights of everyone,” Rizzieri said big tech companies “should not get to enjoy Section 230 immunities.”

James Taylor, the president of the Illinois-based thinktank The Heartland Institute, says concerns about actions like those taken by Google have led 33 states to push legislation in a bid to combat censorship and free speech concerns. Florida and Texas have already had two of those bills signed into law.

“Google and Big Tech are perpetrating Digital Age book-burning,” Taylor said, adding, “It is now The People versus Big Tech — and they brought it upon themselves.”

Milloy added, “Google’s demonetization is an admission that we are winning, a treasure far more valuable than Google ad revenue.”

© 2021 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

call_to_action_phrases_that_increase_clicks_and_conversions

Call To Action (CTA) Phrases That Increase Clicks And Conversions

Call To Action (CTA) Phrases That Increase Clicks And Conversions

Tips From Pay-Per-Click (PPC) Experts

One of the most important parts of any web page is the Call-To-Action (CTA). This component influences web visitors to press action. Regardless of how well-written and persuasive your web pages, you won’t achieve any of the goals you’ve set without an effective CTA.
So, do you want to learn the basics of crafting an effective CTA? If so, you’ve come to the right place. Agency Partner Interactive is one of the Premier PPC Companies in the country, and we’ve mastered the art of building Successful CTAs. 
Continue reading below to learn the top phrases that can impact your CTA’s Performance.

What is a CTA?

A CTA is A Phrase that’s used to get a web user to press action. If you’ve visited any web page online, you’ve likely run into a CTA. One example of a quality CTA is “click here to learn more about how we can help you.”
This phrase is used to direct web users to another page where they’ll be converted. There are Several CTA used that can be used to convert web users. However, since every target audience and web page is different, an ordinary CTA won’t suffice. 
You should test a web page with different CTAs to learn which one works for your business.

How to Write a Perfect CTA

There isn’t any definite way to write a perfect CTA for all businesses. However, you can start by adding a basic CTA to your homepage and then adding a Different CTA To Another Landing Page.
Next, compare the results of both CTAs. If one CTA outperforms the other, then try to figure out why that happened. Finally, make the necessary adjustments to ensure that all of the pages on your website are achieving optimal Conversion Rates.
Essentially, performing split tests are the only way to write Quality CTAs.

CTA Phrase #1: Read On

If you’re trying to get your target audience to sign up to receive a whitepaper or e-book, then this CTA phrase is right for you. This is also true if you’re trying to advertise these marketing collateral pieces on your social media profiles.
Let’s say that you’re trying to promote a Whitepaper for your target audience on social media. You could say, “A lot of PPC software just doesn’t work for small businesses. Read on to learn what you could be doing wrong.”
This CTA phrase is very powerful because you’re hitting a nerve for Small Business owners who want a fair shot of advancing their CTA efforts. 

CTA Phrase #2: $100 Off

Everyone likes a deal. By offering $100 off, you could heighten the success of your CTA. For example, if a member of your target audience is trying to use a software they wouldn’t be able to normally afford, you could be Successful in including a barrier of entry for brand new consumers. 
Many marketers believe that offering money off their products or services won’t do anything to help their bottom line, but this isn’t true. Companies like Google, Apple, and Verizon regularly offer money off their Top Products.
If you want to reach new consumers, this may be your best bet in doing so.

CTA Phrase #3: Get Started Today

This may seem like the simplest CTA on the page, but it’s also one of the most effective. The reason why this CTA works is that you don’t want to confuse paying consumers on your site. 
Once your prospects read through your landing page, what are they supposed to do? Most of them will be turned off from calling your office to wait 30 minutes for a reply. With that said, go ahead and include a CTA that will allow your web visitors to go ahead and start using your product and service.
Simplicity beats complicated CTAs any day.

CTA Phrase #4: Retweet

This CTA always does well on Twitter. However, here is one caveat. If you’re not providing valuable information for your followers, then you might as well drop this CTA from your tweets.
If you are posting infographics or Statistics, make sure to conclude your tweet with a “Retweet” CTA. This will make your followers more likely to share your information with their followers and gain increased exposure.

CTA Phrase #5: Install Now

Again, this type of CTA allows users to go ahead and press action when they want to. Many marketers make the mistake of telling their target audience to call them. With this CTA, your prospects can reach out when they’re most convenient. 

Elevate Your CTA Today!

Do you want to take your CTA to the next level? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive Today!

Not big on reading? That’s okay. Watch “Call To Action (CTA) Phrases That Increase Clicks And Conversionsinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


 
 
 

major_changes_to_google_ad_grants

Major Changes To Google Ad Grants

Major Changes To Google Ad Grants

Tips From Pay-Per-Click (PPC) Experts

Google is undoubtedly one of the Largest Search Engines Online. With that said, its proprietary Advertising Platform, Google Adwords, is being used by billions of users in the world to promote their online presence and Secure Online Revenue through paid ads.
Accordingly, did you know that Google Ads provided Grants to non-profit Organizations to give them a competitive advantage over other organizations? This seems like a well-kept secret from Google because many non-profits were unaware of this opportunity.
In any case, don’t get your hopes up. Google is initiating new changes to this opportunity. If you are looking to sign up soon or want new information, you’ve come to the right place. 
Let’s go over the major changes that are supposed to happen to Google’s Ad Grants. 

What is Google Ad Grants?

Google ad grants are an opportunity extended to non-profit organizations. These grants provide the benefits to secure more website traffic, donations, and they also help users to achieve a higher online presence.
That’s not the only thing. Google ad grants provide users with the opportunity to collect up to $10,000 to spend on monthly Google Ad Campaigns. This is more than some businesses have to spend on their monthly campaigns.
If properly utilized, users can successfully create campaigns where they can drive traffic to their fundraising pages. The best thing about this offer is that it works just like an average Google Paid Ad.
By signing up for this offer, you can rank for common non-profit keywords and appear at the top of corresponding searches. This will improve your engagements in popular searches surrounding non-profit searches in your industry.
This seems like a promising endeavor for any non-profit organization, but Google is unsatisfied with this opportunity. Why? Let’s find out in the next section.

Why is Google Ad Grants Not Working?

Many non-profit organizations don’t make the most of their money, and Google is beginning to make several changes for this opportunity. The reason these organizations aren’t making the most out of these grants are typical because many users don’t have a clue to build a successful ad campaign.
Unfortunately, this can be that non-profits are given free stipend to create effective PPC Campaigns. Traditional users are expected to use their own money on campaigns. Doing so, they’re able to learn effective tactics for making the most of their money.
This isn’t likely possible for non-profits that are just handed free money. This doesn’t reinforce smarter learning habits for these organizations.

How to Sign Up for a Google Ad Grant?

Fortunately, signing up for a Google Ad Grant is pretty simple. All you have to do is follow these steps:

  1. First, you’ll need to determine if you’re eligible for a Google Ad Grant under these Guidelines
  2. Next, sign up for a Google Ad Grant and wait to be approved.
  3. Then, register for Google Grants. This must be one via your official non-profit Google account. 
  4. Set up a Google Adwords account and begin configuring your campaign.
  5. Submit your campaign for review by Google. 

Tips for Building the Best Google Adword Campaign

Many non-profit organizations fail at setting up their own Google Adwords Campaign, simply because they don’t use the right approach, time and time again. Unlike businesses made for-profit, non-profit organizations are just as busy with limited funds and resources.
This can make it difficult for these organizations to give attention to their marketing strategies, especially if the right marketing professional isn’t put in place. With that said, here are a few tips for helping you make the most out of Google Ad Grants.

  • Hire an AdWords Professional – Just because you have some money for your Ad strategy doesn’t mean you should do it all on your own. For example, if you received $10,000 toward your marketing strategy, does that mean your website is going to automatically rise to the top of the search rankings? Hiring a professional is the best way to get the most for your budget. 
  • Develop a Proven Strategy – This is probably the most important step. With $10,000, your ad strategy could go a long way. Again, there aren’t a lot of organizations that have a budget that high. If you have a solid strategy in place, you can succeed in driving meaningful search traffic to your website.
  • Set Goals for Your Campaign – If you have defined goals for your campaign, it’ll become easier to make adjustments and see what’s working and what’s not working.

Give Us A Call Today!

Do you want to delegate your ad campaign to a qualified Google Ads Company, you’ve come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive to learn more.

Not big on reading? That’s okay. Watch “Major Changes To Google Ad Grantsinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


 
 

4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.
If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors. Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 
Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.
In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.
To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.
This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategyinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


3_pay_per_click_trends_in_2020

3 Pay-Per-Click (PPC) Trends in 2020

3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 
However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.
Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.
Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 
How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.
For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 
Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 
People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.
People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.
Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “3 Pay-Per-Click Trends in 2020” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


how_to_optimize_your_website_for_voice_search

How To Optimize Your Website for Voice Search

How To Optimize Your Website for Voice Search

Tips From Search Engine Optimization Experts

Voice Search is one of the most growing trends of the past few years. If you don’t believe that, here are a few core voice search statistics you should be made aware of.

  • Smart speaker sales have grown tremendously across the globe and will reportedly surpass $30 by the year 2024, according to Global Market Insights
  • 55% percent of households are expected to own a smart speaker by 2020, according to OC&C Strategy Consultants.
  • 71% of smart speaker owners predict they’ll continue conducting voice searches in the future, according to PwC

That’s not all. Here’s an interesting infographic from Dialogtech that displays how smart speaker owners will use their devices in the future. 

How Often You Will Use Voice Devices in the Future
Question: How Often You Will Use Voice Devices in the Future

As you can see, voice search is a massively growing trend. With that said, here’s how you can optimize your website for voice search.

Perform Long-Tail Keyword Research

If you’re using current technology, chances are that you’ve performed numerous voice searches. For example, if you’re on your way to a new job, you’ve likely asked Google to say, “Google, where are the nearest coffee shops near me?”
If you haven’t, then you’ve probably asked Siri, “what’s the weather looking like outside?” Regardless of the questions you’ve asked using a voice search, there is one thing in common with all of the search terms you’re using.
Almost all of the search terms you’ll use in voice search are long-tail keywords. Integrating long-tail keywords into your SEO Srategy can work wonders if you’re trying to generate qualified leads via a smart speaker.
It’s as simple as using your keyword research tools to find popular long-tail keywords and generating vivid variations of each one you find. 

Use Local Keywords

Like Long-tail Keywords, utilizing local keywords is also important for Optimizing your Website for voice search. People commonly use smart speakers to find local businesses. Therefore, don’t count on Local SEO to go out of style now.
You’ll still need to perform a lot of research on local keywords in your industry and invent creative ways of integrating these search terms in your site. For example, you can produce a FAQ page (we’ll get to this later) to post all of your local keywords and begin accumulating SEO real estate. 

Provide Immediate Results

When people use smart speakers, they expect immediate results. So, what does this mean? If you are trying to find a nearby donut shop on a smart speaker, would you really feel comfortable visiting a shop if your speaker didn’t give you any information on star reviews or even a phone number?
With that said, make sure your Google My Business (GMB) profile is up-to-date and carries all of your business info. Your smart speaker will typically derive all of its information from your GMB profile.
Still, this isn’t all. You’ll also need to make sure you have a fast website that’s extremely informative.

Optimize for the Buyer’s Journey

Regardless of the apparatus people use to conduct a search, optimizing your website for the buyer’s journey is a critical aspect of the sales and marketing process. For example, let’s say that you want to purchase a smart speaker. 
This is what a typical buyer’s journey will look like and what you can expect a potential query to look like for each specific phase.

  • Awareness: “What’s the best smart speaker available?”
  • Interest: “Can you set an appointment with Google Home?”
  • Evaluation:Is Google more intelligent than Siri?
  • Purchase:How much does Google Home cost?”
  • Customer Support: “Why isn’t my Google Home not working?”
  • Loyalty: “What are some products that work with Google Home?”

Predicting which questions your customers are asking via smart speaker will help you to create a roadmap and design content that will guide them through each phase.

Add FAQs

Adding FAQs to your website is a great way to improve your SEO Ranking for popular questions surrounding your products or services. Google is already displaying popular questions in their organic search results.
If you take these questions and provide in-depth and helpful answers, there’s a good chance that Google or another search engine will feature your answer as a rich snippet. Since smart speakers almost always rely on rich snippets for the answers of questions, this can serve as an amazing boost to your website.

Is Your Website Ready?

It takes a lot of effort to make sure that your website is ready for voice search. If you want to receive professional assistance, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “How To Optimize Your Website for Voice Searchinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 

what_is_voice_search_and_why_It_matters_to pay-per-click_(ppc)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Tips From Pay-Per-Click (PPC) Experts

 
Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 
In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?
All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.
You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020
This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.
You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.
Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.
This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.
Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


 
 
 
 

2020_ marketing_trends_for_dallas_businesses

2020 Marketing Trends For Dallas Businesses

2020 Marketing Trends For Dallas Businesses

Tips From Professional Digital Marketers

Every year, Marketing Strategies fundamentals fluctuate. This makes it important for businesses to adapt to changing policies surrounding their marketing initiatives. Particularly, putting marketing trends into focus can benefit your business in the following ways:

  • You can receive insights on what’s working and what’s not.
  • You can save time and money on more efficient techniques.
  • You can streamline your marketing operations and achieve faster results.

As you can see, following current marketing trends is a big deal. Needless to say, 2020 has brought on an entirely new crop of marketing trends you should be aware of. Let’s take a look at some 2020 marketing trends for Dallas businesses in particular.

Customer Experience is Becoming Paramount

In 2020, it’s not enough to simply have stellar products and services. According to a study from Walker, consumers are leaning towards brands that provide an excellent customer experience.
This makes sense because there are probably hundreds of businesses that provide the same offerings as you. Consumers want to know how you’ll make their purchasing experience different, or they’ll move on to your competitor.
Moving forward, try to create an authentic and helpful customer experience to generate quality leads and keep customers coming back for more. 

Digital Real Estate Will Become Scarce

By 2022, CMO predicts that nearly 87% of Marketing Budgets will be Spent on Digital Marketing. This will inevitably make digital real estate hard to come by. As if SEO wasn’t already a competitive process, this year’s digital playing field will become more saturated.
To combat this, it’s important to invest in Advanced SEO Techniques, such as using schema markup to create rich snippets online and diversifying your Pay-Per-Click (PPC) Ads on both Bing and Google. 
Whatever it takes, you should try to accumulate as much digital real estate as you can before the competition gets hectic.

Hyper-Personalized Advertising is Thriving

Here’s an interesting statistic – 78% of internet users stated that hyper-personalized Content Makes them more inclined to do Business with a Brand. In addition, 63% of those users said that they now expect brands to use their purchase history to create more relevant content for them.
All of this means that solicitation and cold-calling are officially dead. Consumers only want to work with businesses that are providing the most relevant content to their purchase.
For example, an Online Retailer selling video game consoles will find real success if they provide content promoting popular video games to a person who has already purchased a console.
Consumers value magnetic Content, so you should get started crafting a new Content Marketing Strategy for your business.

Email Marketing is Also Becoming More Personalized

In previous years, segmentation was a creative way to personalize correspondence to your Target Audience. In 2020, it’s not enough to segment your email list. You’ll now need to put in more effort to make your emails hyper-personal.
For example, you’ll need to view the purchasing history of past customers, see definite consumer patterns, and understand if people are responding to your emails. Putting a watchful eye on all of these metrics, while using hyper-personalized messaging is a great way to expand your reach in 2020.

Hi-Tech is Evolving into Mainstream

A few years ago, Artificial Intelligence (AI) and virtual reality (VR) was only able to be used by billion-dollar companies. Nowadays, small and medium-sized businesses can affordably hire developers to produce this technology for them.
AI-enhanced Pay-Per-Click (PPC) is one example of how any business can leverage hi-tech to improve their online positioning and drive more qualified leads. Even VR is becoming a driving force in marketing. 
Companies like the New York Times, CNN, and Facebook are all using VR to create interactive content that will drive their Content Marketing Objectives.

E-Commerce Advertising is Becoming More Creative

At any time, 84% of Americans are Currently Shopping. This presents both challenges and opportunities for advertisers. If you want to compete with Google and Amazon, you’ll need to get creative in advertising your products.
One great way of doing so is by using Pinterest. You can try creating captivating photos of your products in action. When your prospects see them and click on your pictures, they’ll be directed to your website where they can shop.

Develop Your New Marketing Strategy Today

2020 is already underway, and it’s never been a better time to devise a new marketing strategy. If you are unsure of how you’ll configure a marketing strategy for your business, then you’ve come to the right place.
Give us a call at (214) 295-5845 or Contact Agency Partner Interactive Today for more information.

Not big on reading? That’s okay. Watch “2020 Marketing Trends For Dallas Businessesinstead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


 

google_ad_strategies_for_2019

Google Ad Strategies for 2019

Google Ads Strategies for 2019

Tips From Digital Marketing Experts

In 2018, 1.3 million businesses, nonprofits, and website publishers in the United States used Google’s search and advertising tools to generate $335 billion USD of Economic Growth. There is no doubt that Google is the most used search engine and its digital marketing platform houses effective tools for any business. To keep up with the ever-changing digital landscape, try implementing these Google ad strategies to keep your business flourishing.

Mobile-Specific Google Ads

With 72 Percent of the World predicted to be using only a smartphone to access the internet by 2025, if your business isn’t implementing mobile-specific ads, you’re missing out on a substantial amount of traffic. You must make sure that your website is mobile friendly and that both load time and site speed are performing at maximum capacity. Depending on your campaign type, it is possible to format mobile-specific Google ads as images, texts, calls-only or digital content. 

Google Ad Extension

Google ad extensions add value to your Google ads and Digital Marketing Campaigns, by including extra information for customers such as location, call buttons and links to particular parts of your website. Ad extensions supplement your ads with a broader scope of immediate information for customers, meaning more exposure and click-through rates for your company. Google Ads choose the extensions used for each individual Google search, but you need to determine which extensions best support your business’ goals and utilize the  options from there. 

Revisit Conversion and Call to Action

Customers on your Website are at different stages in their purchasing journey and shouldn’t be subject to the same Conversion Action. Chart out the different buying stages and work out which conversion action belongs to each stage. Target your customers’ specific needs, to  provide better overall customer experiences, and you’ll likely convert them into repeat customers. Additionally, place your calls to action into your ad campaigns where they make more sense. Then you better understand what and who you are missing and can take action to fill the gaps.

Use Date Ranges to Organize Re-targeting Lists

Ensure your Ad Campaigns work smarter, not harder, by creating ads specific to your re-targeting audiences. Remember that not all visitors should be placed in the same group when creating re-targeting campaigns. Date ranges are a helpful tool when grouping your users into audiences–the user who visited your page two days ago is going to be much different than the one who visited two months ago. The time-frame of when a user last visited, along with how likely they are to convert, should be considered when creating your re-targeting Google Ad, Pay Per Click (PPC), and Digital Marketing Campaigns. 

Implement Test Automation Software

Automation is a powerful way to optimize your advertising strategies. Google Ads has a built-in draft and experiment tool that helps you determine if changes implemented to assist in growing your business. It is a powerful, easy way to test a variety of strategies and provides quality data that enables you to analyze results and make informed decisions for future campaigns.

As you can see, there are many tools and simple, practical steps to take to ensure you are optimizing Google Ads, Pay-Per-Click (PPC), and your digital marketing campaigns. However, if you would like to speak to a professional, Contact Agency Partner Interactive to discuss strategies and see where you could add value, create efficiency, and drive growth in your business.

Not big on reading? That’s okay. Watch “Google Ad Strategies for 2019instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!