Expert Tips For Law Firm Website Design Tips for Better SEO Rankings
You’ve probably heard the term SEO (Search Engine Optimization) before, but what exactly is it? The most common way to think about SEO is to increase your “search engine rankings” so that people can find your website when searching for specific keywords on Google or Bing. But SEO isn’t just about ranking higher — it can also help convert visitors into clients by making them aware of your services and assuring them that you are the right lawyer for their case.
Understanding Law Firm SEO
SEO is a process of improving your website’s visibility in search engines. SEO is not just about ranking higher in search results for keywords that are relevant to your business. A good SEO strategy helps you get more visitors to your site through organic traffic, which means people find you online naturally by typing a keyword or phrase into the search engine.
SEO also allows you to attract qualified leads. The better your website shows up on Google, the more likely people will click on it, explore your site, and contact you for services.
Determine Your Law Firm’s Target Keywords
Effective SEO requires extensive research into your target market. The data then determines the keywords most relevant to your law firm’s practice area. To do so, you can use:
Google Keyword Planner – The Google Keyword Planner tool helps you determine search volume and cost per click for specific keywords. It also provides suggestions for related terms that might be useful to include in your SEO strategy.
Google Search Console – This free tool from Google allows you to see which keywords visitors are using when they arrive at your website (and what pages they visit). This data can help inform your SEO strategy by identifying trends about how people find the site and which topics interest them most.
Google Trends – This tool shows how often certain search terms are used over time, as well as where in the world those searches originate from (including approximate locations). You may find this information useful when deciding on topics related to current events or legal developments to reach new clientele, but it can also serve as a good starting point when brainstorming target keywords.
Optimize Your Home Page
When writing a blog, press release, or any other form of content, you should always include the keywords you want your articles to rank in their meta title tag and meta description. Search engines prioritize relevant content and keyword usage, so when a user searches for one of your keywords and sees your content at the top of the results page, they’re more likely to click on it.
Likewise, when designing a website or creating content specifically for your site (like white papers or eBooks), it’s critical to incorporate these keywords within your content format for optimization.
This includes using them in tags and H1 headings throughout the page. Whenever someone types something into their browser, Google will use whatever text appears in your tag as the title of its search result page listing—in other words: this is what your extensive keyword research has led up to!
Scope Out Your Competition
- Use Google Search Console, Moz’s Keyword Explorer, and other analytics tools to determine which keywords your competitors are using and ranking well on.
- Look at Google Trends to see what people are looking for.
- Use SEMrush to see what keywords your competitors use so that you can outrank them.
Customize How Your Law Firm Appears in Search Result Pages
If you want your law firm to appear in search results, it’s important to ensure that your website is optimized. This means using keywords and phrases that are relevant to your practice and including them in some of these ways:
- Meta descriptions: The meta description is the text snippet describing what a page is about when it appears in Google results. It should be between 150-160 characters long and include 1-3 of your most important keywords.
- URL: What people type into their browsers to access a specific page or post on a website.
- Title tag (H1). When writing titles for articles on your blog or pages about topics related specifically to law firms (such as “How Lawyers Can Improve Their Website Design”), use those exact words within each post, so your content stays consistent.
Create Keyword-Specific Website Pages
For your website to appear on the first page of search engine results, you’ll need to use keywords strategically. Sporadically distributing them within your content without relevancy or context is not enough for search engines like Google to prioritize your content. A way to do this effectively is by creating keyword-specific pages for each term or phrase you are targeting.
For example, if your law firm specializes in commercial litigation and personal injury cases, create an individual webpage for each of those terms.
This will help Google understand what type of content relates to them and, thus, which pages should be included in their rankings.
The title tag is also important because it tells users what they can expect from the content on that page. Ensure each page has a unique title tag to help Google surface your page when users search for related topics within its database.
Track Your Keyword Rankings
After implementing your SEO strategy, tracking your rankings with research and analytics tools is essential. Doing so can allow you to determine which keywords are performing well and which need to be adjusted.
Tracking your site’s keyword rankings is relatively simple if you have the right tools. However, each keyword must be tracked separately because the results will differ based on competition, search volume, and other factors. If you need help getting started, contact Agency Partner Interactive. Our award-winning SEO experts can help you rank #1 on SERPs and keep you there!
Improve Your Law Firm’s Local SEO With Your Google My Business Profile
Google My Business (GMB) is a valuable tool for law firms because it allows you to manage your business’s online presence in one place. GMB allows you to upload photos and videos, create a listing on Google Maps, connect with customers and other businesses in your area, add new features like reviews or social media icons, and even monitor nearby competition.
An Award-Winning SEO Agency
Effective SEO strategies can help your law firm rank higher on search engine results pages, attract qualified leads, drive traffic to your website, and more. While SEO requires extensive research and constant monitoring, Agency Partner Interactive can help. As an award-winning SEO agency, we can guide you through data-driven decisions, monitor your keyword performance, and optimize your online presence. Contact us today to schedule your free consultation!