The Importance of Backlinks in SEO 2023 Updated

Backlinks have always been an essential factor in establishing the relevance and authority of a website for search engine optimization (SEO). Backlinks are important links from other websites that point to your website and help search engines understand the popularity and credibility of your content.  

While search engine algorithms have undergone significant changes over the years, the importance of backlinks has remained constant. In 2023, backlinks are still crucial in ranking higher in search engine results pages (SERPs). What strategies have you used to build backlinks for your website, and what kind of results have you seen? This blog post will help you explore the importance of SEO link-building for 2023 and the best strategies you can follow to rank. 

What Are Backlinks? 

Backlinks, also known as inbound links, are links from other websites referring to your website, which sends traffic from one website to another. When users click on a backlink on another website, they are directed to your website. This referral traffic can help increase your content’s visibility and reach. 

There are two types of backlinks: no follow and do follow links:  

  • Do follow links are links that search engines follow and signal relevance and authority for your website.  
  • No follow links, on the other hand, are links that search engines do not follow and, therefore, do not pass on any authority to your website. 

Why Are Backlinks Important for SEO? 

Backlinks are essential for SEO because they help Google determine the authority and relevance of a website. When a website has a lot of high-quality backlinks from authoritative sources, it signals to Google that the website is a valuable and trusted resource in its field which can help to improve the website’s search engine rankings, leading to increased visibility and traffic. 

There is a strong correlation between backlinks and higher search engine rankings. Many studies have found that websites with high-quality backlinks rank higher in search engine results pages (SERPs) than websites with fewer backlinks. 

How to Acquire High-Quality Backlinks 

Acquiring high-quality backlinks is crucial for improving search engine rankings and increasing website visibility. Here are some strategies for acquiring high-quality backlinks: 

Guest blogging 

Writing high-quality blog posts for other websites in exchange for a backlink to your website is a great way to acquire high-quality backlinks. However, choosing websites relevant to your niche and with a good reputation is essential. 

Broken link building 

Finding broken links on other websites and recommending a replacement link to your content is another effective strategy for acquiring high-quality backlinks. This method involves contacting website owners and suggesting a replacement link to your content relevant to the original content that the broken link was pointing to. 

Creating valuable content 

Creating valuable and informative content on your website is an effective way to attract high-quality backlinks naturally. When other websites find your content useful, they may link to it as a source of information for their audience. 

What Should You Avoid While Acquiring Backlinks? 

When making natural link acquisition, avoiding low-quality or spammy backlinks is essential, which can harm your website’s search engine rankings. Here are some tips for preventing low-quality or spammy backlinks: 

Avoid paid links  

Search engines can see paid links as spammy and can harm your website’s rankings. Avoid paying for links or participating in any link schemes. 

Focus on quality, not quantity  

 Acquiring a large number of low-quality backlinks can be harmful to your website’s search engine rankings. Instead, focus on acquiring high-quality, relevant backlinks from authoritative sources. 

Check the domain authority  

Before acquiring a backlink, check the domain authority of the website it’s coming from. A backlink from a website with a high domain authority is more valuable than one with a low domain authority. 

Best Practices for Backlinking in 2023 

Have you ever been penalized by search engines for low-quality or spammy backlinks, and how did you address the issue? Google algorithms have evolved to become more sophisticated and better able to detect low-quality or spammy backlinks. As a result, it’s essential to follow best practices for backlinking in 2023 to ensure your website is not penalized by Google’s search engines. Here are some best practices for backlinking in 2023: 

Focus on relevance 

Backlinks that come from websites that are relevant to your niche are more valuable than those that come from unrelated sources. Acquiring backlinks from websites relevant to your content and audience is essential. 

Diversify your sources 

Acquiring backlinks from diverse sources is important to avoid appearing as though you are manipulating search engine rankings. Acquiring backlinks from various sources, including blogs, news websites, and social media platforms, is essential. 

Avoid manipulative tactics  

Google is becoming increasingly sophisticated at detecting manipulative backlinking tactics, such as paid links or link exchanges. It’s essential to avoid these tactics and focus on acquiring backlinks naturally. 

Monitor your backlinks  

Regularly monitoring your backlinks can help you identify any low-quality or spammy backlinks that could harm your website’s search engine rankings. Tools like Google Search Console and Ahrefs can help you monitor your backlinks and identify any issues. 

Summing It Up: The Importance of Backlinks in SEO 2023 

Backlinks continue to be a crucial factor in SEO, and their importance is expected to remain relevant in 2023. Backlinks help search engines determine the relevance and authority of a website and are strongly correlated with higher search engine rankings. By acquiring high-quality backlinks through strategies such as guest blogging, broken link building, and creating valuable content, website owners can improve their ranking on Google and increase their website’s visibility. 

However, it’s essential to follow best SEO practices for backlinking in 2023; by doing so, website owners can avoid penalties from search engines and ensure that their backlinking efforts are practical. 

Therefore, website owners must prioritize backlinking as part of their off-page strategy to improve their SERP rankings and increase online visibility. 

Boost Your Website Ranking with a Top SEO Agency 

As an award-winning Dallas-based SEO company, Agency Partner Interactive helps our clients maximize their online presence and attract scalable targeted website traffic. We understand the importance of SEO backlinks and their impact on a website’s search engine rankings. That’s why we specialize in creating high-quality, relevant, and authoritative backlinks for our clients. 

As a result-driven agency, we work closely with our clients to develop a customized backlink and SEO strategy that aligns with their business aim and target audience at a reasonable cost of SEO.  

Our SEO experts have worked with over 180+ clients and use outreach, content creation, and off-page link-building tactics to secure high-quality backlinks that drive traffic and improve search engine visibility.  

Contact us today to learn more about how we can help you improve your website’s ranking! 


5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.


Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.