Tag: LinkedIn

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How to Market with LinkedIn: Tips and Tricks

Posted on | by Agency Partner
Expert Tips For How to Market with LinkedIn: Tips and Tricks

LinkedIn is a social media platform for professionals, and it’s one of the most powerful tools in B2B marketing. Linkedin has powerful targeting tools that allow you to reach exactly who you want to market to. This blog post will go over ways to use Linkedin as a marketing tool and help your business grow!

Set Up Your Profile

The best way to start marketing on LinkedIn is to be on LinkedIn! Make sure your profile is complete and up-to-date. This will give people a good idea of what you do and how to reach you.

Make sure to keep your profile up-to-date with any achievements, certifications, and courses you have taken. Linkedin is a social media platform for professionals, so it’s essential to have your profile set up as well as your business page!

Set Up Your Page

This will be the face of your business on LinkedIn. Linkedin is a platform for professionals, so it’s essential to make sure your company page looks professional. Linkedin has an easy-to-use design tool where you can customize the look of your LinkedIn page! Make sure to include information about your business, recent news or promotions that are going on, and all contact information. Linking out to your website and blogs are a great way to gain more organic traffic to your site.

Define Your Audience

We talk about defining your audience a lot at Agency Partner Interactive because it’s one of the most important steps! LinkedIn offers powerful targeting that allows you to reach people based on their job title, industry, company size, and more. Linkedin is one of the best platforms for B2B marketing because it allows businesses to target people looking for and can benefit from your services.

Build Your Network

One of the most powerful features of Linkedin is who you can connect with on Linkedin. Linkedin also has groups you can join depending on your business type or location! This will allow you to build a community of customers that may have had similar interests as well! Consider adding connections with people who are your ideal audience. Adding more people will grow your organic reach!

Create Content

LinkedIn is a great place to share content! You can share articles, infographics, videos, and more. Please make sure the content you’re sharing is high-quality and relevant to your audience. LinkedIn also has a feature that allows you to publish long-form posts on their site. This will let you go in-depth and get more detailed than you would on other platforms.

Make Sure Your Page is Searchable

If someone can’t find your profile or business via search, they won’t be able to engage with you. Make sure you have keywords in your profile relevant to your audience. Linkedin has a great tool that can help you optimize your Linkedin for search! If you have employees, make sure their profiles are up-to-date and linked to your page.

Take Advantage of Analytics

One of the best features Linkedin offers is analytics. This will show you who’s been visiting your page, what they’ve engaged with most on social media, and much more. Linkedin will also show you who is engaging with your posts and how to reach them! Linkedin shares this information to give B2B marketers a leg up and to be able to target more effectively.

Congrats, If you’ve made it this far through the article…you’re doing great! Linkedin offers so many powerful tools for B2B marketing that can help any business market better using their platform. 

Use Media to Improve Engagement

LinkedIn offers many different types of media, and all allow you to engage with your target audience better. Linkedin will enable users to share images and videos directly on Linkedin! Who doesn’t love a beautiful photo or fun video? This is great for B2B marketing because it will help content go viral more efficiently than just text-based posts.

Increase Your Reach

One way to increase the reach and followers of your LinkedIn page is to add a Follow button to your website. This will allow website visitors to follow your Linkedin page without having to leave your site! You can also embed Linkedin posts on your website, which is a great way to keep followers updated on what’s going on with your company.

LinkedIn is a powerful social media platform for businesses of all sizes! Ensure you’re taking advantage of all the features, as most of them are free to use.

Highlight Great Performing Content

Remember the analytics tools we talked about? Linkedin will show you which content is viewed, commented on, and shared the most. Linkedin shares this information to help BtoB marketers better market their business! You can take advantage of this by boosting your top-performing content to get more views on this post and your page.

Target Your Audience with Paid Ads

The advanced targeting that LinkedIn offers is perfect for advertisers. LinkedIn allows you to target people based on their job title, company size, and more. LinkedIn is great for BtoB marketing because it will enable businesses to target people looking for and can benefit from your services!

We’ve found that offering eBooks or WhitePages perform well on LinkedIn. Consider creating a document that you can share with your leads in exchange for their information.

Ready to Get Started?

If you’re ready to level up with LinkedIn marketing, consider partnering with an agency with proven LinkedIn results. Agency Partner Interactive is a digital marketing agency that specializes in Linkedin marketing. We have years of experience helping businesses reach their target audience and generate leads.

If you’re a B2B company looking to boost your lead generation, give us a call today! We can help you get more leads and get a better ROAS (return on ad spend).

Want to learn more about B2B marketing?

Check out these articles:

What is B2B Marketing: Definition, Strategy, & Trends

What is B2B Lead Generation

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

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How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Posted on | by devops
Expert Tips For How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is an excellent place for businesses that are looking to network and grow their reach. Unlike many other popular social networks out there today, LinkedIn is aimed at job seekers and professionals. At its core, it is a professional social network. It is all about business-related activities, including industry discussions, professional connections, career development, and much more. With that being said, let’s take a look at using LinkedIn successfully for your business below.

Set up your page effectively

Many different elements come together when it comes to creating the perfect LinkedIn page. Firstly, you need to fill out your company description. This should make it evident in what your company does, the services and products you sell, your mission, and your vision. Make sure you write in your brand voice. Aside from this, a professional cover photo is needed, and you can add as many as three hashtags to your profile, which will make your profile more searchable, so select your hashtags with care.

In addition to this, you should add the locations your business is based in, i.e., your store or office locations. You need to add multiple locations, which will help you become more searchable when people do local searches on LinkedIn. In addition to this, you can manage your language.

If you have a multilingual audience or global brand, add your description, tagline, and name in more than 20 different languages. Finally, it would help if you thought about adding a custom button to your LinkedIn page. This will encourage visitors to take action. Options include the likes of sign up, register, learn more, contact us, and visit a website.

Find connections and customers that are highly targeted.

Targeting on LinkedIn is a must when it comes to using this platform effectively. The targeting on LinkedIn is unlike any other when it comes to digital advertising. Small companies can zero in on specific industries, job roles, and company sizes they know would typically be interested in their job or service.

For instance, let’s say that you sell inventory management software to small companies in New York. You can set your advertising so that you will only show your campaigns to companies in New York with less than 100 employees.

Add LinkedIn buttons across your online presence.

Aside from the suggestions that we have mentioned so far, we also recommend that you add social media icons to the footer or header of your newsletter or website, which will make it a lot easier for people to find your LinkedIn page. You can also add these buttons to your emails as well.

Consider the right time for your posts.

Use analytics to find out the optimal time to post content to reach your desired audience on LinkedIn. Some of the optimal times for posting on LinkedIn include 5.45 pm, 12.45 pm, 10.45 am, and 7.45 am, according to Hootsuite. Use your research to continue to refine your strategy, though.

Optimize posts for impact and rich

In addition to the benefits that we have mentioned so far, when it comes to posting from your business page on LinkedIn, there are several practices you should consider. The algorithm used by LinkedIn will rank posts based on several different signals, including engagement probability, interest relevance, and personal connections.

This means that you should be looking to create posts that interest people and are highly engaging. You can also notify workers if you believe they would be interested in something you have posted. As an advocate of your business, they will get the engagement started on the post and, therefore, increase its visibility.

Some of the things we recommend you do to boost your LinkedIn posts include:

  • Respond to any comments left on your post to increase engagement 
  • Write solid and robust headlines for your articles 
  • Add a few relevant hashtags to your posts, but do so in a natural manner 
  • Boost engagement and feedback with LinkedIn pools 
  • Lead with a question that encourages people to respond 
  • Tag pages and people mentioned in the post 
  • Name the type of audience you are trying to reach, for example, remote workers or working parents 
  • Include a call-to-action that is simple, clear, and eye-catching 
  • Call out key quotes, points, and statistics 
  • Keep the copy short – If the post is long, make sure it is readable by including bullet points, numbers, and paragraph breaks. 
  • Use video or imagery to capture the attention 
  • Share content that is relevant and timely

Share posts with rich media

Last but not least, another suggestion that we have for when it comes to LinkedIn marketing is to share posts that have rich media, i.e., videos or photos. Posts like this tend to perform much better across social media platforms like LinkedIn. In fact, according to the social media powerhouse themselves, posts with images generate 98 percent more comments when compared to posts that do not have any rich media.

When it comes to adding rich media to your posts, we recommend using custom photographs whenever you can. Avoiding stock imagery is a great way to stand out. You can also support your posts by uploading the likes of SlideShare presentations, PowerPoints, or PDFs.

One of the great benefits of native video on LinkedIn is that it will play automatically whenever someone scrolls by it. As a consequence, it is highly effective in terms of catching people’s attention! When compared with other types of content, videos experience five times the amount of engagement on LinkedIn.

So there you have it: some of the different approaches you can use to maximize LinkedIn when it comes to marketing your business. We hope that the ideas and suggestions mentioned above will help you make the most of this unique and exciting social media platform. 

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Leads on LinkedIn

Posted on | by devops
LinkedIn Lead Generation: 6 Tips for More B2B Leads
Tips From Digital Marketing Experts

More than 255 million adults are living in the United States. Of those, 163 million have a Profile on LinkedIn. Worldwide, professionals join the platform at a rate of two per second for a total of 645 million members in 200 countries and regions. In addition to personal member profiles, there are 30 million companies represented on the platform.

The big question is: “Do LinkedIn members use the platform for buying decisions?” The answer is a resounding “yes!” A LinkedIn survey showed that up to 63% of B2B Buyers used LinkedIn to support their Purchase process in the past year, and 80% B2B Leads are Generated through LinkedIn. If you have a business, it is imperative to have a LinkedIn lead generation strategy. This article will explain the best practices for using your personal and company LinkedIn profiles to capture more leads. 

Start with all the Facts

Before you can begin finding LinkedIn leads, it’s important to build a strong foundation – that’s your personal profile. Take the time to completely fill out your profile with employment history, skills, accolades, and education.

This step is so vital, yet it is the most often overlooked. LinkedIn members with complete profiles are 40 Times more likely to Receive an Opportunity through LinkedIn than members with an incomplete profile. 

Just like Google, LinkedIn utilizes keywords to show your profile to relevant individuals. Optimize your profile by researching appropriate and specific phrases – for example, a search for “accountant” yields over 6 million results.

Conversely, using the phrase “Certified Public Accountant in the non-profit industry in Dallas, TX” yields only 89 results. Be as specific as possible  to get found by the right leads. 

Ask for Endorsements and Recommendations

Once you have a complete profile, ask current and past colleagues and clients for their endorsements and recommendations. Before you connect with potential leads, you’ll want to show that you are trusted and competent in your field of expertise.

Build a Company Page

While some LinkedIn lead generation strategies must be completed through personal pages, others require a free company profile through LinkedIn Pages.

Once you have a page for your organization, you can share your employees’ posts and client posts about your company as well as using customize-able call-to-action buttons to encourage participation in specific campaigns. 

Be sure to share your company page with employees and current clients through newsletters and other social media platforms to spark the initial growth of your page.

Join LinkedIn Groups

LinkedIn groups are a gold mine for building connections and finding leads. At this time, though, only individuals can participate in groups. (That’s why your completed personal profile with links to your company page is so essential.) 

Get creative when joining groups. Join local industry groups, but also research where potential clients are spending their time online and join those groups too. While it’s imperative to join the conversation and position yourself as a thought-leader within the community, it’s also important to refrain from overly self-promotional posts. You may even consider founding a group to position your company as an authority in your industry and capture even more B2B leads. 

Set up Laser-Focused Ads 

Are you ready to make some connections with prospective leads who aren’t in shared groups or your current network? Utilize LinkedIn’s powerful advertising platform to reach targeted leads through your company page. 

Text Ads

Text Ads offer a budget-friendly solution with Pay Per Click (PPC) and cost per impression (CPM) pricing options with no contracts or commitments. With this kind of advertising, you’re only paying for the ads that work. Text ads appear on the right-hand sidebar of the desktop version of LinkedIn to prospects in your niche. Fine-tune your audience by utilizing LinkedIn’s targeting options. 

Sponsored Content

Sponsored content and direct sponsored content are native ads which employ single image ads, video ads, and carousel ads which appear directly in a prospect’s news-feed. The difference between sponsored content and direct sponsored content is that sponsored content promotes an update that’s been previously posted on your company page – giving it reach beyond your current audience. Any new campaigns must start in your company news feed. Direct sponsored content is an ad created for a specific target group. The creative can be produced and modified without cluttering your company news-feed. 

Whether you’re using text ads or sponsored content, track your conversions in LinkedIn’s analytics, or Integrate their Tracking with your own Website. 

Use InMail for LinkedIn Lead Generation

InMail is LinkedIn’s messaging service. With their free account, you can only message people with whom you are currently connected. However, for as little as $47.99 per Month, you can utilize InMail to message prospective leads through a robust targeting system. There’s a cap on the number of Sponsored InMail a member can receive, so leads are more likely to be receptive to this type of targeted InMail – especially if you’re offering a product or service that’s relevant to them. When crafting your InMail, be sure to avoid sales-heavy verbiage and offer something of value to the lead. 

InMail allows you to personalize pitches, offer a clickable call-to-action, and only delivers when members are active – so you’re more likely to reach LinkedIn leads that will actually see your advertisement. 

Do you want to tap into the incredible power and potential of LinkedIn? Agency Partner Interactive can help! Let us assist you in building a loyal following of targeted, potential clients. Learn more about our LinkedIn Lead Generation Service and set up a time to talk through your business needs today.

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