Cyber Monday is the biggest online shopping day of the year, and it’s no secret that it’s a massive opportunity for brands to get more sales. But if you want to take advantage of this opportunity, you need to know how to market your products effectively. Here are eight strategies that will help you boost sales on Cyber Monday.
- Create Email Campaigns to Build Expectations
Email marketing is the most effective way to reach your customers during Black Friday and Cyber Monday. Emails can be used to promote exclusive offers, new products, services, or new content you’re launching on those days.
An email campaign will help you build up expectations among your subscribers so that when they receive the actual emails, they know what to expect and are eager to take advantage of the promotions. In addition, sending out an email reminder about your sale offers allows you to reach out directly to people who might have missed the first round of advertising.
- Create a Sense of Urgency
Urgency, in marketing terms, means you want to encourage people to act immediately. You’re not just hoping your customers will buy. You’re also hoping that they’ll do so quickly. To create this feeling of urgency, here are two strategies:
- Include a countdown timer on your website or product page that counts down until the sale ends. This makes people feel like time is running out and encourages them to act fast before products sell out or prices increase.
- Use words like “only” and “final” when describing discounts or special offers during Cyber Monday sales. Using these terms makes shoppers think they’re missing out by not making a purchase.
- Improve Your Subject Lines
You should also make sure to create subject lines that are relevant to your content. That way, you’ll increase the likelihood that people will open your emails and engage.
Make sure your subject line is short, sweet, and easy to read. If a subject line is too long, people may not even read it before clicking “delete.”
You should also ensure that your email’s title is engaging and interesting so that recipients find value in opening and reading it to the end. Make use of keywords when writing these titles, so they’re easy for Google search engines to index them properly.
- Advertise Early
If you’re smart, you’ll start advertising your Cyber Monday deals as soon as possible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timer will help keep the hype going (you can even tie in the countdown timer to your email marketing). Advertise on social media like Twitter and Facebook, but also on specialty sites too like Reddit or niche blogs—just make sure it’s relevant!
- Highlight Benefits
To make your product stand out, highlight the benefits of your product. This can be done by using benefit-oriented language, testimonials, case studies, and images that show your product’s benefits. Using benefit-oriented language is one way to emphasize what sets you apart from your competitors.
Testimonials are another way to showcase how well a product works for other customers before getting into too many details yourself. Use quotes from customers who have purchased your products so others know what they can expect.
- Run Exclusive Offers
Customers who see you running exclusive offers are more likely to contact you. Exclusive deals create a sense of urgency and get them excited about your brand. They also make customers feel like they’re part of an elite group—and when people feel special, they’re more willing to spend money.
But how can you offer something truly unique? You can hold a contest on social media or give out one-of-a-kind items as prizes for new members who sign up for your mailing list.
- Create Anticipation
Promoting a limited-time offer during the holidays is a great way to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers to visit you sooner rather than later so they don’t miss out!
Another way you can create anticipation is by using pop-up messages on your site or app. You can use these alerts as part of your email newsletter or marketing campaign or even include them when users browse products on your site/app.
- Use social media
Social media is a great place to market on Cyber Monday. The best way to use social media is by creating ads and targeting specific audiences. You can also use influencers to help promote deals and get the word out about your Cyber Monday specials.
Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Monday sales season.
An Award-Winning eCommerce Agency
By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your eCommerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.
Agency Partner Interactive helps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Cyber Monday campaign strategy!