Tag: marketing strategy

influencer-marketing

How to Use Influencer Marketing to Grow Your Business

Posted on | by Agency Partner Interactive

Influencer marketing has become crucial to many businesses marketing tips recently. It involves partnering with individuals with a significant social media following and influence in a particular niche to promote your brand, products, or services. According to Influencer Marketing Hub, influencer marketing has become a $13.8 billion industry, and it is projected to grow to $22.3 billion by 2024  

If you want to leverage influencer marketing to grow your business, this blog post will provide a comprehensive guide on how to do so effectively. 

Identify Your Goals and Target Audience 

To effectively use influencer marketing to grow your business, it’s essential to start by defining your goals and identifying your target audience. 

Define your marketing goals 

Before searching for influencers, you must clearly understand your marketing goals and how they align with your overall business goals. Your marketing goals should be specific, measurable, achievable, relevant, and time-bound (SMART). 

Identify your target audience and their interests 

Once you clearly understand your marketing goals, the next step is to identify your audience, which involves defining the demographic characteristics of your ideal customer, such as age, gender, location, and interests. You can use market research, customer surveys, and social media analytics to help you understand your target audience’s needs, pain points, and interests. 

Identify the Social Media Channels Where Your Target Audience Is Most Engaged 

Not all social media platforms are created equal regarding influencer marketing. You should focus your efforts on the platforms where your target audience is most active.  

For example, your target audience is primarily millennials and Gen Z, platforms like Instagram, TikTok, and Snapchat might be the most effective for you.According to Business Insider, Instagram is the most popular social media platform for influencer marketing, with 79% of brands choosing it as their primary platform for campaigns.  

LinkedIn might be better if your audience is more professional and B2B focused. 

By identifying your goals and target audience, you’ll be better equipped to find the right influencers and create compelling campaigns that resonate with your target audience. 

Find the Right Influencers 

Finding the right influencers is critical to the success of your influencer marketing campaign. Here are some steps that you can follow when looking for influencers to work with: 

Types of influencers 

Choosing an influencer that aligns with your budget and goals is essential. There are several types of influencers you can work with, including celebrity influencers, macro influencers, micro-influencers, and nano-influencers. Each class has a different number of followers, level of influence, and cost to work with. 

How to identify influencers who align with your brand values 

When looking for influencers, choosing those who align with your brand values and have an engaged following is essential. You can start by researching influencers in your industry or niche and looking at their social media profiles, website, and blog to get a sense of their content and style. Check their engagement rate, comments, and followers to determine whether they have an active and engaged audience. Look at their past collaborations to see if they have worked with similar brands. 

Tools for finding and evaluating influencers 

There are many tools available to help you find and evaluate influencers. Some popular ones include: 

  • Social media listening tools like Hootsuite Insights or Mention monitor conversations and discover potential influencers. 
  • Influencer marketing platforms such as AspireIQ, Upfluence, or Grin provide a database of influencers and tools for managing campaigns. 
  • Influencer discovery tools like Klear, Traackr, or BuzzSumo help you find influencers based on keywords, demographics, and social media activity. 

Build Relationships with Influencers 

Once you’ve identified the right influencers to work with, building strong relationships with them is essential. Here are some steps that follow when building relationships with influencers: 

How to approach influencers 

When reaching out to influencers, personalize your message and explain why you think they’d be a good fit for your brand. Be transparent about what you’re offering and what you hope to achieve. Avoid generic messages or spammy pitches, and instead, focus on building a genuine connection with the influencer. 

What to offer influencers in exchange for their promotion 

Influencers expect to be compensated for their time and effort. Compensation can include monetary payment, free products or services, exclusive discounts or early access, or experiences or trips. Be clear about your offering and negotiate terms that work for you and the influencer. 

How to maintain good relationships with influencers 

Building long-term relationships with influencers requires ongoing communication, transparency, and mutual respect. Be responsive, respectful, and timely in your communication. Be sure to thank them for their work and provide feedback to help them improve. Consider sending personalized gifts or notes to show your appreciation. 

Collaborate with Influencers 

Collaborating with influencers involves creating content that promotes your brand, product, or service. Here are some steps to follow when collaborating with influencers: 

  1. Influencer collaborations include sponsored content, product reviews, giveaways, takeovers, and events. Choose the type of collaboration that aligns with your goals and budget. 
  2. To create effective influencer campaigns, provide clear guidelines and expectations while giving influencers creative freedom. Provide high-quality products, services, or experiences that align with your brand values. Encourage the influencer to create content that resonates with their audience while promoting your brand. 
  3. Measuring the success of influencer campaigns involves tracking key performance indicators (KPIs) such as reach, engagement, website traffic, and sales. Use tracking tools such as Google Analytics or social media analytics to measure the impact of your campaign. Analyze the results and use them to inform future campaigns and collaborations. 

The Bottom Line: How to Use Influencer Marketing to Grow Your Business  

Influencer marketing is a great tool for businesses looking to boost their brand and reach new audiences. Companies can create impactful campaigns that drive results by identifying the right influencers, building solid relationships, and collaborating effectively.  

Influencer marketing constantly evolves, so staying updated with industry trends and best practices is essential. Businesses should also be open to experimenting with different influencer collaborations and metrics to determine what works best for their brand. 

Drive Business Growth with Agency Partner Interactive: Your Trusted Digital Marketing Partner 

At Agency Partner Interactive, we aim to help businesses grow their online presence and drive results through digital marketing strategies. We work carefully with our clients to develop customized solutions for their unique needs and objectives. Our team of experts specializes in various Dallas digital marketing tactics, including search engine optimization, social media influencers, and influencer marketing. 

We understand the power of influencer marketing in today’s digital landscape, so we recommend it as a critical marketing strategy for businesses looking to grow their online reach and engagement.  

Through our influencer marketing services, we help companies to identify and partner with relevant influencers in their industry, create compelling content that resonates with their target audience, and track and measure the success of their influencer campaigns. By leveraging the trust and authority of influencers, our clients can build brand awareness, content creation, campaign tracking, drive traffic and conversions, and ultimately grow their businesses. 

Get in touch with our digital marketing experts today and discover the benefits of influencer marketing for your business! 

keyword-research

How to Conduct Keyword Research for Effective SEO

Posted on | by devops

To maximize the chance of getting your website on the first page of Google search engine results page (SERPs), you’ll need to identify the right keywords to target. Finding the exact terms and phrases users use to search for goods, services, or information is known as keyword research. 

With over 200 ranking factors in Google’s algorithm, identifying those keywords and using them within your content can seem daunting. In this article, we’ll discuss how to conduct SEO keyword research to help you develop an effective strategy to drive organic traffic and online visibility for your business. 

What Is Keyword Research, and Why Is It Important for SEO? 

SEO research helps to optimize websites for better search engine visibility. The keyword is the term or query your users search on Google to find the product or service they’re looking for. For the user to find the most relevant answer to their question or fulfill their search intent on your page, you’ll need to relate the relevance of those keywords to your website and its particular pages.  

Keyword research also involves categorizing search queries according to the buyer’s journey. Such as, if your user doesn’t know about your product and they want to learn more, or the buyer has enough knowledge and is ready to purchase now, the keywords you use play a crucial role in determining whether those buyers will visit your page, so make sure to use relevant and appropriate keywords for SEO in your article. 

Keyword Reasearch Tips for Beginners 

Following this strategy can attract more audiences to your website. We’ve broken down the SEO keyword research process into a few easy steps to help you get started. 

Make a list of relevant topics for your website 

To kickstart this process, brainstorm the relevant topics to your niche or website regarding the generic bucket. Depending on how many topics you consider appropriate for your website, you can come up with 15 to 20 ideas. If you’re blogging daily, then you probably already have some topics you think your audience will be interested in. If your brand focuses on health and fitness, you can consider these niches topics: 

  • Nutrition plans for better gut health
  • Movement training techniques to reduce back pain
  • Best yoga poses for weight loss
  • Best dietary supplements for men over 50
  • High fiber protein diet recipes

Think of synonyms your target audience might use 

You can list synonyms and phrases your targeted audience may use along with the specific keywords you already have to create a more effective strategy. Taking a look at your organic traffic results can also help determine which keywords were the most effective in reaching your target audience. Remember that this is not your final keyword list, but will give you a better idea of what and how people are searching. 

Analyzing search volume & trends to find the right keywords 

Keyword targeting is an essential part of any successful SEO strategy. It involves researching and selecting the best keywords to target to rank higher in search engine results. The right keywords can help websites maximize organic traffic and increase their visibility on search engines. It requires combining technical knowledge and creative thinking to identify keywords that will bring maximum value to a business’s website. 

You can use certain tools, like Ahrefs, Semrush, Keyword Planner, Moz, and Ubersuggest,  to select keywords with high search volume and less competition in organic searches. These tools can help you find the exact keywords for your target audience and can even provide you with more precise information, like the search volume of a specific keyword.   

Long-tail keywords have less competition, making it much simpler to rank them and achieve higher conversion rates. However, long-tail keywords have lower search volumes, and it can be challenging to rank for them. When identified and used appropriately, long-tail, short-tail, and variations (synonyms) keywords give you a holistic strategy to increase reliable web traffic.  

Analyze how to rank in your industry 

Big brands have captured the market and are already ranking on Google. Analyze how the SERP environment has been set. If you’re trying to compete with an industry leader, you should add long-tail keywords to your list to try and level the playing field. Another method is analyzing your competitor’s content and keyword performance. If they’re publishing similar content, this is the best time for you to leverage your unique strengths and outrank them with your quality and consistent content updates. 

Identify your user’s search intent 

It’s essential to enter your keywords into a search engine and analyze which page currently has high rankings. This helps you analyze the content offered on those pages and determine why they are successful. Suppose your users want to know about something, and you offer them an irrelevant product instead of what they expected. In that case, they might visit your website but leave quickly, negatively impacting your ranking and user experience. On the other hand, if the user is ready to buy and you provide them with a relevant product page, you’re much more likely to make a sale.   

It’s a good idea to take note of the buyer intent for each keyword phrase in a spreadsheet or establish a routine for yourself or your team to check the intent behind a keyword before creating content that incorporates it. 

Strategies for Crafting Compelling and Engaging Content 

Crafting compelling and engaging content is crucial to have a content list to keep your audience engaged, build brand awareness, and ultimately drive conversions. A well-crafted content list can ensure that your website is constantly updated with fresh and engaging content. Your list should include various content types, such as blog posts, articles, infographics, videos which can also help you make your content more impactful and engaging. 

SEO Research: Key Takeaways 

Keyword research is essential to understanding user intent and connecting users to your website. Remember that website keyword analysis and keyword research are the basis for an effective SEO strategy. The primary reason for any website is for its pages to be valuable, readable, and solve users’ queries, so ensure every page on your website is SEO optimized and contains relevant keywords. Keeping keyword analysis in mind and updating your website with high quality content pages keeps your audience engaged.   

At Agency Partner Interactive, we understand that effective SEO and high-quality content go hand-in-hand when executing any successful online marketing strategy. As a full-service digital agency, we’re proud to offer top-notch content writing services and proven SEO techniques to help you achieve your business goals. 

An SEO Agency Dedicated to Your Success 

Agency Partner Interactive is an expert on search engine optimization. We’ve helped businesses spanning multiple industries grow their online presence to drive more traffic and higher-quality leads with no advertising costs. 

On average, our clients see as much as a 430% increase in website traffic and a 113% increase in the top 3 keyword rankings. While SEO is a long game, our customers achieve results in as fast as 3 months, giving them a fantastic ROI that increases month over month. 

With Agency Partner Interactive, you can rest assured that you’re getting the best possible solutions for your business, delivered on time and within budget. Let us help you take your online presence to the next level with premier digital solutions tailored to your unique needs. Schedule a free consultation today! 

buyer-personas

What Are Buyer Personas, and How Do I Create One?

Posted on | by devops

A buyer persona is a marketing strategy that helps companies better understand their target audience. Buyers’ personas represent an ideal customer that businesses can use to understand their target audience and cater to their needs. These personas are based on research and analysis of customer data and behavior, allowing companies to create a detailed profile of their typical customer. A buyer persona typically includes a name, photo, and detailed information about the customer’s background, goals, challenges, and interests.  

Creating a buyer persona involves understanding the buyer’s decision-making process, preferences, and behavior, which helps businesses customize their marketing and sales strategies to attract and retain more of those customers. Keep reading to learn everything you need to know about the benefits of buyer personas and how to create them! 

Why Do We Use Buyer Personas? 

The primary reason to use buyer or audience personas is to understand your target audience better. By creating these personas, you can see what your audience wants, what encourages them to purchase, how they interact with your brand, their challenges, etc. 

Marketing or buyer personas are detailed representations of a brand’s ideal customers. By creating accurate buyer personas, marketers can effectively customize their messaging and content to their target audience’s specific needs and preferences. This helps to create a clear picture of the customer’s needs, customer segmentation, behavior, and point of view. This information is then used to develop targeted marketing strategies for the intended audience.  

Since getting to know each and every one of your customers is nearly impossible, creating a buyer persona that encompasses segments of your market helps you put their needs ahead of your own, leading to more effective marketing campaigns, ultimately boosting conversions and a higher return on investment. In short, marketing personas allow brands to understand and connect with their customers on a more personal level, resulting in more successful marketing efforts. 

What Are the Benefits of Creating a Buyer Persona? 

Buyer personas are fictional representations of your ideal customers based on research and data about your target audience. They can help businesses better understand their target audience, develop more effective marketing and sales strategies, and improve customer satisfaction.  

Improved customer engagement 

Buyer personas provide insights into your customers’ needs, preferences, and wants. By understanding what motivates them, you can customize your messaging, products, and services to enhance their experience and exceed expectations. 

Better marketing campaigns  

With buyer personas, you can create targeted marketing campaigns that speak directly to your ideal customers. This can improve the effectiveness of your marketing efforts and increase engagement with your target audience. 

Enhanced product development 

Buyer personas can help you identify issues in your current product offerings and develop new products that better meet the needs of your target audience. 

Effective sales strategies  

By understanding your customer, you can develop more effective sales strategies that resonate with your target audience. 

Improved customer satisfaction  

By tailoring your products and services to align with your customers’ needs, you can improve customer satisfaction and loyalty, generating repeat business and revenue. 

Easy Steps to Create a Buyer Persona 

Persona development paves the way for a successful marketing strategy. Now that we’ve covered the benefits, let’s dive into some practical steps to help you craft a fictional buyer persona for your real customer: 

Define your target audience  

Collect information about your target audience through social media surveys, interviews, and website analytics. Offer incentives like discounts or credits to gain more information about their age, plans, challenges, preferences, behaviors, and more. Start broad and narrow down on specific details to help you build a comprehensive buyer persona that truly represents your ideal customer segment.  

Find similarities 

Look for patterns and similarities in the data you have accumulated. Identify common attitudes, behaviors, values, etc., to help you narrow down each persona’s attributes. Your goal is to understand the needs, expectations, and stages of the customer journey so you can craft strategies catering to those attributes. 

Give your persona a name and picture  

Give your persona a name and picture. Attaching a name and photo representing your fictional customer humanizes your buyer persona and makes it more relatable. Your marketing and sales team can better associate your target audience with a “real” customer and helps you to keep your target audience in mind when crafting and developing sales and marketing strategies. 

Use your persona to guide your marketing strategy  

Use your persona to guide your marketing strategy, content creation, and messaging. Customize your marketing efforts to your target audience’s specific needs and interests with the information gathered for each persona. Based on their preferred communication methods, spending habits, and various stages of their customer journey, you can create a holistic strategy with your customer’s specific needs in mind. 

Continuously update your persona  

Stay current on demographic analysis and update your persona as you gather more information about your target consumer, behavior, and trends to ensure that your persona remains accurate and relevant. Ensuring your buyer personas are regularly reviewed and updated allows you to remain enables you to retain existing customers and attract prospects.  

Following these steps gives you a basic outline for creating buyer personas for your business. While they should be as detailed as possible, the main goal for creating a persona is to help you empathize with your customer base and meet their needs throughout their buying journey. 

Best Practices for Creating Buyer Personas 

  • Use various sources, including customer surveys, social media, and website analytics, to gather data on your target audience. 
  • Ensure the data you collect is relevant to your business and marketing goals. Avoid including irrelevant information. 
  • Don’t rely on assumptions or stereotypes when creating your buyer personas. Instead, rely on data to inform your understanding of your audience. 
  • Incorporate quotes from real customers to add authenticity and personality to your buyer personas. 
  • Depending on the complexity of your target audience, you may need to create multiple buyer personas to reflect different segments of your audience accurately. 
  • Regularly review and update your buyer personas to ensure they reflect changes in your audience over time. 
  • Test your buyer personas by using them to inform marketing strategies and track the results. Adjust your personas as needed based on your findings.

Buyer Personas: Key Takeaways 

Buyer personas are critical for businesses looking to understand and connect with their target audience. By identifying key characteristics and motivations of potential customers, businesses can customize their marketing strategies and messaging to relate with their audience and ultimately drive more conversions.  

To create an effective buyer persona, it’s important to conduct thorough research, gather data, and consider your target audience’s unique needs and behaviors. An accurate and detailed buyer persona helps businesses improve their marketing efforts and ultimately achieve greater success. 

Create a Winning Marketing Strategy with Agency Partner Interactive 

With the right buyer personas in place, you can ensure that your promotional effort resonates with your targeted audience. Whether you’re running social media ads, email campaigns, or other forms of digital marketing, having a deep understanding of your target consumer can help you create compelling campaigns that drive actual results for your business. At Agency Partner Interactive, we specialize in helping businesses like yours maximize their reach and visibility through our bespoke digital marketing services.  

Our digital marketing specialists are skilled in various internet strategies, including search engine optimization (SEO), digital marketing tips, pay-per-click (PPC) advertising, social media marketing, email marketing, and more. We understand that every company is unique, so we work closely with you to understand your business drivers before leveraging technology and internet marketing solutions to achieve ROI-driven results. 

Schedule a free consultation to discuss your business needs today! 

marketing-tips

Innovative Marketing Tips to Promote Your Business in 2023

Posted on | by devops

As we enter the new year, businesses of all sizes are looking for ways to stay ahead of the curve and effectively promote their products or services. In this blog, we’ll discuss some of the latest marketing tips and trends to help you reach and engage your audience in 2023. From understanding consumer expectations to leveraging the power of digital marketing, we’ll provide actionable advice to help your business grow.  

So, whether you’re a startup or a large enterprise, read on to find valuable insights to help achieve your marketing goals! 

2023 Marketing Ideas to Improve Brand Identity 

Focus on Relevant Content, SEO, and SEM 

Businesses and individuals look for growth at the start of the new year. One of the best ways to achieve marketing goals is to focus on solving business needs. Search engines, like Google, have made significant updates to their algorithms, honing in on the relevancy and quality of search results. Content, search engine optimization, and search engine marketing build upon each other and should be the starting point for brands in Q1. 

Grow with Your Existing Clients 

An excellent way to boost sales and retention is by creating an outreach campaign for your existing clients. Determine their goals for 2023 and if you have any new products, services, or initiatives that will help achieve them. Instead of creating a new strategy, a simple program can greatly increase client satisfaction and loyalty. 

Additionally, lifecycle retention marketing can be an excellent start to the new year. As economic uncertainty persists, lower your cost acquisition by maintaining communication with your audience and establishing long-term relationships.  

Create a Foundation of Educational Content 

Establishing expertise and authority in your niche can help achieve market differentiation and build your brand image. Since most of your competitors use many of the same marketing strategies, finding new ways to stand out is crucial. Here’s how to get started: 

  • Create and publish blogs with quality topics related to your core offerings
  • Join community forums like Quora or Reddit and answer questions
  • Engage in social media discussions on relevant topics catering to your expertise
  • Promote posts on social media and encourage influencers to promote on their networks, too
  • Use pillar pages, cluster content, and internal linking to build topical authority

Inbound Marketing 

Inbound marketing strategy values and empowers people to reach their goals with you at any stage in the customer journey. This marketing methodology involves growing your organization by building meaningful, lasting relationships with prospects and customers. The unprecedented changes throughout the last few years made outbound marketing less effective in reaching prospects.  

Inbound marketing can be a valuable asset to create brand awareness and build trust by revamping your digital strategy to drive consumers to seek out your content. It requires you to produce quality, valuable content tailored towards your target audiences’ buyer personas and needs. 

SEO & Content Marketing Tips 

Interactive Content 

Modern consumers are no longer engaging with static posts and passive media. Audiences want content that captivates and grabs their attention. Developing a dynamic, two-way exchange encourages active engagement, leading to higher conversions. Creating content like quizzes, games, interactive infographics, and calculators will greatly improve customer satisfaction and engagement. 

Short-Form Video Marketing 

Short-form video marketing took center stage in 2022, and it shows no signs of slowing down. According to Hubspot, 90% of marketers who leveraged short-form video will increase or maintain their investment this year. Video creation is much more accessible with a lower cost barrier, making it less intimidating to incorporate into your marketing strategy. As for what your videos should be about, focus on building your brand image with authentic behind-the-scenes footage or explainer videos on how your products and services work. 

Long-Form Content Marketing 

Despite the uprising of video, blogs aren’t going anywhere. It’s been used widely for so long because it works. Besides increasing customer engagement and potential conversions, blogs provide a major benefit to websites and online pages due to search visibility.  

Websites with robust blogs have more search potential and can implement SEO strategies much easier than without. If you haven’t considered a blog yet, contact Agency Partner Interactive for a free consultation and proposal tailored to achieving your marketing goals! 

Marketing to Consumer Expectations 

Hyper-Personalization 

The key to boosting sales is hyper-personalized communications from videos that give your brand a personal, authentic feel to email marketing or social media messages. One-size-fits-all messaging has proved to miss the mark, so putting a little extra effort into each user’s preferences creates a tailored experience where each touch point with prospects is as personal as possible. 

Social media is an excellent way to achieve hyper-personalization because it allows you to authentically connect with your audience on a deeper level, humanizing your brand. 

Cohesive Customer Experiences 

Today’s consumers expect a personalized, tailored experience that speaks directly to their needs. However, brands should avoid a campaign-only lens since most consumers don’t interact with businesses through one single method or channel. You must understand specific interactions throughout the customer’s journey and focus on creating a holistic experience, not just a particular point. By creating a customer journey map, you can see how your customers act, think and feel throughout the buying process and meet them at each level. 

Improved UX Across Devices 

The key to success in 2023 and beyond is through improving customer experiences. Your website or app is one of your brand’s most valuable marketing assets, and its UX can mean the difference between your customers engaging with your brand or going elsewhere. Optimize your website for mobile since more than half of users worldwide use their phones to browse the web and ensure it’s adaptable to different screen sizes and browsers. Here are some ways to make your mobile presence more robust: 

  • Bold colors
  • Video/interactive content
  • Tell a story as the customer scrolls
  • Reduce pop-ups and intrusive advertising
  • Reduce page load time

What’s Next for Digital Marketing? 

The past few years have drastically impacted marketing trends and strategies. Modern consumers value authenticity, transparency, and personalization now more than ever. By understanding their expectations and customer journey, you can provide an individualized experience that enables your brand to succeed now and in the long run. If you need help implementing any of these marketing tips into your 2023 strategy, Agency Partner Interactive is here to help. 

Achieve Your Marketing Goals with Agency Partner Interactive 

Agency Partner Interactive is the premier partner for providing transformational solutions, resources, and expertise businesses need to achieve their full potential. As an award-winning Dallas digital marketing company, we work to understand your business drivers before leveraging technology and internet marketing expertise to unlock exponential growth. Our services include content marketing, social media marketing, SEO, PPC, web design, and more. Get in touch for your free proposal today! 

marketing-budget

How to Better Manage Your Marketing Budget This Year

Posted on | by devops

The holidays are over, and you’ve had a chance to recover from all the parties and family time. Now that you’re back in the office, it’s time to get serious about how you’re going to manage your marketing budget in 2023. Whether you’re a small business owner or a large corporation, there’s never been more pressure on budgets than now. The good news is there are strategies we can all use to manage our money better so we can focus on the work that matters most: helping our customers and businesses succeed! 

How to Better Manage Your Marketing Budget 

Marketing budgeting is an ongoing process. 

While you may start with a finite amount to spend on marketing for the year, this figure should be revisited as your business needs change and grow. There are two primary factors to consider when determining how much money you’ll need: 

  • How much money do I have available? (your budget)
  • What are my goals? (how much can I afford to spend)

When it comes down to it, understanding what resources are available and having clarity on your goals will allow you to better manage your marketing budget. 

Determine Your Total Marketing Budget 

Before you begin to plan your marketing strategy and budget, it’s important to determine how much money you must spend. While some companies may be flush with cash, others face tighter budget constraints. Regardless of how much money is available for marketing, there are ways to make the most of what you have. 

To determine how much money you can allocate toward marketing: 

Use existing financial information (if available). If your company has already conducted its annual budgets or has other recent budgets in the office, this information can provide insight into where funding might come from in the future.  

Create a List of Platforms You’ll Use for Marketing 

Keeping a list of the platforms you plan to use for marketing is essential. For instance, if you have a Facebook page, then make sure it is on your list. If you plan to run paid advertising on Facebook and Instagram, be sure those are included. In addition to social media platforms, you can also include email newsletters and other digital marketing strategies. 

You may want to create a spreadsheet or other type of document where all these platforms are listed so that when it comes time for budgeting purposes in the future (as well as when evaluating how well each platform is performing), it will be easy for everyone involved in managing your social media presence—or any other digital strategy—to see what needs attention most urgently at any given time. 

Estimate the Cost and Potential ROI for Each Platform 

Understanding how much money you have to spend on different aspects of your strategy is critical. For example, if you don’t know how much it will cost to buy an ad on Facebook or YouTube, you won’t be able to make informed decisions about where best to allocate your budget across these platforms. 

Understand How Your Competitors Are Spending Their Marketing Budget 

Understanding what other companies are doing is key when deciding how much money you want to spend on each marketing platform as part of your overall strategy. You can use tools like SEMrush and SpyFu to learn about the top keywords that competitors use in their ads and landing pages and which platforms they’re advertising on most frequently. This way, when setting up your campaigns across these platforms based on competitor data, you’ll know what works best and why so that you can make data-driven decisions moving forward. 

Evaluate Your Current Strategy to See What’s Already Working 

The next step to setting a solid budget for marketing this year is to look at the results of your previous spending strategy. What does your data tell you about what worked and what didn’t? 

You can find this information by reviewing your social media analytics, email open rates, and website traffic reports.  

  • Did you have high engagement across all channels at one point in time? Check which posts got the most likes or shares on Facebook or replies on Twitter.
  • Do some of your social media followers seem more engaged than others? Look at the number of comments compared with likes or shares on each post.
  • Are people visiting certain pages more often than others? If so, you should figure out why.

Allocate Your Budget 

The best way to figure out how much you should spend on each platform is by determining their value and then dividing that by their total cost. For example, if Facebook ads drive 90% of your sales and only cost $10 per month, it makes sense to spend most of your budget there. However, if you have some channels that are working well but generating fewer leads than others, it may make sense to focus more on those channels so they can perform better. 

  • Figure out how much money you have available for digital marketing campaigns
  • Prioritize the platforms where you’ll get the biggest bang for your buck

Agency Partner Interactive 

While budgeting expenses for the year can be challenging for small businesses to enterprise corporations, knowing where to put your investment is crucial to realizing a full ROI. Agency Partner Interactive is a full-service digital marketing and web development agency that has worked with budgets of all sizes. Our meticulous, results-driven process ensures you’re kept in the loop every step to get the biggest bang for your buck. Your business success becomes ours. Schedule your free consultation and start the new year right with an award-winning digital marketing agency!