Unlocking Business Success: 5 Benefits of Developing a Mobile App for Your Brand

Mobile applications have become essential, whether to have fun or to make a business successful. Have you ever considered developing mobile software for your business? What benefits could it bring to your company? 

The number of smartphone users is increasing globally. According to Statista, it will increase by 1,156.2 million users this year. As a result, companies are investing in app performance optimization. 

This is to enhance customer engagement and satisfaction. Interacting with businesses and making purchases is essential in today’s fast-paced world. This can be done quickly and conveniently through the use of technology. Here are some benefits of developing a mobile app for your brand.  

Increased Visibility and Customer Reach   

How would you increase visibility and reach more customers for your brand? What metrics would you use? A survey revealed that businesses are taking action to improve their mobile applications. This ensures customer satisfaction and increases usage in this digital age.  

Mobile applications are beneficial as they allow customers to easily interact with businesses and purchase goods, a necessity in modern times. 21% of small businesses with mobile apps reported increased customer engagement, and 17% reported increased sales.  

Another Statista report shows mobile applications revenue is projected to reach $935 billion by 2023. This shows the significant potential for businesses to boost their bottom line through mobile app development. Have you ever wondered how a mobile app can help your brand stand out in a crowded market?  

Developing a mobile app ROI can significantly increase your brand visibility and customer reach. The potential for increased revenue and customer engagement makes mobile app development a worthwhile investment for businesses of all sizes.  

Improved Customer Engagement   

Mobile apps can improve customer engagement through personalized recommendations and offers. Businesses can use customer data and behavior to tailor their app’s content marketing strategy and promotions for each customer. This makes customers feel appreciated and valued.   

A mobile application can make ordering, payment, and delivery easier. This reduces potential conflict and frustration for customers, who may otherwise have difficulty using a website or physical store. This experience can lead to increased customer retention and positive reviews.  

Enhanced Brand Recognition   

Have you ever wondered what it takes to enhance brand recognition? Mobile apps offer businesses a great chance to gain more attention and interact with customers more personally. This leads to more understanding of the brand. Developing a mobile app can significantly enhance brand recognition and awareness.  

Developing a mobile app can increase brand visibility. This includes a presence in app stores, social media sharing, and branded experiences. All of which will increase recognition and awareness of the brand.  

By offering a practical and unique brand experience, businesses can increase loyal users and their end goal.  

Increased Sales and Revenue

A mobile app is a powerful tool for increasing sales and revenue for a business in several ways. It can also be helpful for companies looking to increase sales and revenue.  

Businesses can use mobile apps to boost their growth and success. This can be done by:  

  • Enhancing customer engagement
  • Increasing visibility
  • Streamlining transactions
  • Offering enhanced marketing opportunities 
  • Collecting valuable data

Here are some examples  

  • Mobile apps can give customers a more personalized and convenient experience, leading to higher engagement and loyalty. 
  • It can also provide new marketing opportunities, such as push notifications and in-app promotions. These can be used to target customers with personalized offers and incentives, encouraging them to make purchases. 
  • A mobile app can provide businesses with valuable customer behavior and preferences data. This data can be used to optimize mobile app marketing strategy, improve product offerings, and increase sales.  

Competitive Advantage   

Developing mobile applications can give a business a competitive advantage in several ways. Here’s how:  

Businesses can stand out from competitors by providing mobile software. This app offers a smooth and convenient experience. Competitors may only provide a website or physical store.   

Mobile applications can streamline processes. This can be cost-effective for businesses. As a result, they can offer better prices and faster service than their competitors.   

Mobile applications can provide businesses with new marketing channels and opportunities, such as push notifications and in-app promotions. This can help businesses to reach and engage customers in new ways and stand out from competitors.  

A mobile app can provide businesses with data about customer behavior and preferences. This information can help them optimize their marketing strategies and product offerings. It also allows them to stay ahead of competitors. This can help businesses to offer more personalized and relevant products and services.  

Well-designed mobile applications can help businesses to determine their brand and stand out from competitors.  

Key Takeaways: Benefits of Developing a Mobile App for Your Brand 

Mobile app development for a business can bring many benefits, including improved customer engagement, increased revenue, simplified transactions, improved marketing opportunities, and competitive advantage.  

Smartphone users are increasingly common. Mobile-first experiences are becoming the norm. Businesses must have mobile software to remain competitive and meet customer expectations. This is more important than ever.  

By providing a personalized and convenient experience, businesses can improve potential users and drive sales growth. Developing mobile software for your brand is worth considering if you’re a business owner or marketer.  

A mobile app designed with care can make your business stand out. It can give customers a better experience, leading to business growth. With the help of professional app developers, you can create mobile software that meets your specific business needs and goals.   

Achieve Mobile App ROI with Agency Partner Interactive 

Do you want to increase your company’s potential? Agency Partner Interactive is devoted to assisting businesses like yours by providing the best software development services in Texas 

Our mobile app development agency is here to help you. We can increase your website traffic, improve your search engine rankings and mobile development services and enhance your social media presence. We also provide mobile development and app development services.  

Discover the difference that working with the best Dallas-based mobile app development company can make – contact us at Agency Partner Interactive today to get started and grow your business together! 

Twitter Release New Edit Button

Is Twitter Finally Adding the Edit Button?

Twitter Testing Edit Button Before Rollout to Twitter Blue Subscribers

At long last, Twitter is responding to an overwhelming majority of users that have waited years to see the rollout of an Edit button for Tweets. For years, Twitter has danced around the issue and offered little to no guidance about whether or not they would offer such an app feature.

Just a few months ago, Elon Musk polled his followers to ask this same question and it came as no surprise that of nearly 4.5 million respondents, nearly 75% of them indicated that “yse” they would like to see an Edit button.

Elon Musk Tweet About Edit Button - Twitter Poll

How the Edit Button Will Rollout 

As of September 1, 2022, 99.9% of Twitter users have not seen the Edit feature within their own user experience. The Edit button is being tested by a very small group of users in order to iron out any bugs and troubleshoot things before offering it to a wider audience. This is a very typical, cautious to rollout a new feature with a mobile application.

Once Twitter’s team has decided that it is time to offer the Edit feature to a larger group, they have indicated that Twitter Blue subscribers will get the first crack at the new feature. Shortly after that rollout to Twitter Blue, general users might expect to see that functionality hit their in-app experience.

Twitter Edit Button for Twitter Blue

What The New Edit Button Will Do

Once available, it will allow users to make changes to Tweets after they’ve been published. Though things may change, for now, the plan is to allow users up to 30 minutes to make a change to newly posted Tweets. After any edits, the Tweet will transparently display the text “Last edited” followed by a timestamp.

Twitter Edited Tweet - testing

In addition to that, Edited Tweets will also include a version history that will allow users to see what was included in the original Tweet. The point of this is to ensure integrity and transparency behind what people are posting. Unfortunately for users, this won’t necessarily solve the issue of inadvertent, quickly corrected misspellings and punctuation issues that may come from quick Twitter fingers.

Business Impact of the Edited Tweet Feature

The Twitter edit feature has been one of the most requested Twitter additions to date, so Twitter shareholders were really hoping that the market would react favorably to this news.

However, in the immediate Twitter’s stock has not reacted to this. As it pertains to investors, it seems that Elon Musk headlines continue to have more sway over Twitter’s value than of news related to new app features and functionalities.

Twitter Share Price This Year Sep 2022

Twitter’s legal team continues to try and force Elon Musk into carrying out his $44 Billion purchase of the company, a sale price that today is arguably way too high. A $44 Billion sale price indicates a share price of $54.20, yet this week Twitter’s average share price has teetered around $38 to 39 per share. Generally, today’s valuation indicates something like a $15 discount per share.

As for the future of Twitter and whether or not Elon Musk will be the new owner, it remains to be seen! Elon Musk is demanding reliable data about how many bots are on the platform and concurrently, he is arguing that Twitter is failing to provide that information. Claiming that this is in breach of their Merger Agreement, Musk’s legal team is demanding a termination of that deal. As to what comes next, much of that will be decided by a Delaware judge in October.


Developing a Mobile Strategy for Your Enterprise Business

Expert Tips For Developing a Mobile Strategy

Mobile device adoption is ubiquitous and has been for several years. If your enterprise business doesn’t have a mobile app strategy yet, you’re missing out on huge opportunities that can boost your organization’s productivity and impact its bottom line.

Today’s enterprise businesses engage agencies like ours for a variety of mobile app development reasons. Some are looking to mobilize their workforce and allow their team members to easily complete internal processes on their own mobile devices. Others are looking for new revenue streams. And still, other enterprise businesses like yours develop a mobile app strategy to enhance customer experiences with their brands.

There are so many different ways that having a mobile app strategy for your enterprise business can benefit your organization. As a mobile app development agency, here is a list of the top reasons enterprise businesses like you engage us to help develop a mobile app strategy and create apps for them.

  • Enable Team Members to Make More Informed Decisions

With virtually all your team members having at least a smartphone, it simply doesn’t make sense to tie your employees down to desktop apps only. Having a mobile app strategy for your enterprise business based on getting information into your employees’ hands faster makes a lot of sense. This is especially true for enterprise businesses that have team members working in the field.

Imagine this. If you have a field sales team, for example, in the past they would have had to log onto their laptop to do things such as write field reports, schedule visits in your systems, and update your customer relationship management (CRM) solution.

Enterprise business mobile apps, however, can enable your mobile sales team to create this information in the field, at any time and from anywhere.

This type of mobile app strategy benefits enterprise businesses like yours in a variety of ways. First, the sooner mobile team members are able to update information in your CRM, the less likely they are to forget and therefore omit important information. Also, the sooner these items are updated or created, the faster your in-house team can begin acting on them, such as by scheduling follow up appointments with clients or using CRM data to make sales forecasts.

  • Improve Organizational Operations

Engaging in mobile app development for your enterprise business can also help you create apps that improve your organization’s internal operations. Let’s continue following the example of having a mobile salesforce team.

Without a mobile app, your salesforce needs to log onto the laptop to complete follow up activities such as creating invoices to be fulfilled by the home office. But with a mobile app on their smartphone, iPad, or tablet, this task can easily be performed in the field – even in the parking lot of your customer’s office.

Field sales team members can easily create invoices on the fly, which are automatically received by the home office.

This enables your inside sales team to fulfill orders faster, and thus, get your products into your customers’ hands sooner.

  • Unlock New Revenue Streams

Do you think that your enterprise business can’t generate more revenue by creating a mobile app strategy? Think again.

There are a variety of ways that mobile apps can help you increase your revenue. A few examples include:

  • Creating an app for ordering your products or services, which can make it easier for customers to buy your products and services and thus incentivize them to do so more often.
  • Creating custom digital content to be consumed via a mobile app.
  • Creating a mobile app version of a desktop app that your technology company might already have.
  • Provide Better Customer Service

Consumers love customer enterprise business apps for a variety of reasons. For example, if you create a mobile app strategy based on making it easier for your customers to purchase your products or services from their mobile devices, you’re removing purchasing barriers. Or, if you create a mobile app strategy for a customer loyalty app, you’re able to provide your customers with rewards and coupons, while also collecting invaluable information on consumer behavior, which can help you with sales and inventory forecasting.

  • Increase Brand Awareness

Consumers like your customers are spending an increasingly longer amount of time in front of screens, including their mobile devices. This means that creating a fun and engaging app that gets your brand in front of them can boost your brand awareness and your customers’ loyalty to your enterprise business.

For example, many enterprise businesses that have nothing to do with the gaming industries have found that branded mobile app games are a great way of increasing brand awareness among their consumers. This is especially true for brands that market to kids.

Everyone from toy stores to fast-food restaurants is gamifying their customer experience by creating apps that their customers – especially kids – love to play to pass their time away. And the more time your customers are spending on your mobile game, the more they’re thinking about you, and the more likely they are to choose you when it comes to their next purchase in your industry sector.

We Can Help You With Enterprise Business Mobile App Development

As a mobile app development agency, we help enterprise businesses like yours develop mobile apps, and flesh out a mobile app strategy, all the time. We have extensive experience helping enterprise businesses create the types of mobile apps we’ve discussed above, and we can help you with your enterprise business mobile app, too.

Whatever your specific needs or desires for an enterprise business mobile app, we can create it for you on either the Android or iOS platform – or both.

When you come to us for enterprise business mobile app development, you’ll have a dedicated project manager who will be your go-to contact person and help you through every step of the app development process. We make providing great customer service just as important as developing a modern, easy-to-use mobile app for your enterprise business.

We’d love to talk to you about your business’s specific needs. To schedule a conversation with us, call us today at (214) 295-5845 or fill out our online contact form.

Not big on reading? That’s okay. Watch “Developing a Mobile Strategy for Your Enterprise Businessinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!




What You Need to Know to Successfully Build a Mobile App

Expert Tips For Mobile App

So you want to know how to build successful mobile apps that’ll be a hit in Google Play and the App Store? Get ready to drink from a firehose! Here’s a list of 11 things every app team must know in order to build an app that’s a hit with users.

  • What’s Your Elevator Pitch?

One of the first steps you need to lock down in your mobile app development process is your elevator pitch. You’ve got a few precious seconds to explain your app to somebody and why it’s going to be the next big hit. What do you tell them in the clearest, most concise manner ever?

For example, are you creating an app to digitize your mobile sales force? Is your goal to enable your sales team to enter sales visits and outcomes from the road, getting that information into the office quicker than ever before? Or do you have a completely different idea? Bottom line – you need to have a concise, mantra-like explanation of your app to share with others.

  • What Business Model Are You Using?

When it comes to selecting a business model for your upcoming app, you have six main options:

  • Freemium, which is when you give users a free app to gain adoption, build trust, and encourage them to upgrade to the paid version.
  • In-app purchases, which are common in a variety of apps from games to Uber.
  • Ad income, which is when you make your app free, but sells ad space to other apps.
  • Selling user data collected from your app to a third party.
  • Affiliate, which is when your app makes money for promoting other products – either for services or a commission.
  • Enterprise apps you create to boost your own company’s productivity, reduce their paper usage, etc.
  • Who Will Use Your App?

Before you begin developing an app, you need to have a good idea of who is going to find it useful, interesting, or fun and use it. Oftentimes we flesh out these steps during mobile app development by creating user cases, so we understand who uses the app a lot, who uses it a little, and what needs to happen to get someone to use the app more frequently. Knowing this information helps us build successful mobile apps.

  • What Functions Does Your App Need to Do?

You may not be the technical person behind your app, but you’ve got to explain what features it needs at least at a high level. During our mobile app development process, we like to create user stories that explain how one process leads to another. It helps us to better understand who will be using the app, and how, as well as how different people will find the app useful for different reasons.

  • What Integrations Do You Need?

Many of today’s most successful apps require third party integration. You may be building an app that needs to rely on Bluetooth Beacons or Saas. The possibilities are endless.

  • Who’s Going to be Accountable for What?

At this (very important) step, you and your partner, if you have one, decide how you’ll work with your mobile app agency, and who will be responsible for what, and how much free reign your mobile app agency will have. The most important thing you can do in this step is to over-communicate. Make sure that everyone knows what’s expected of them, what they’re expected to come to you for, and how issues will be resolved.

  • What’s Your Budget?

You absolutely must know the cost of your mobile app, as well as how you’re going to get the funding to build it. And whether you’ll be self-funding or raising capital, your budget must be locked down so that you don’t overspend.

  • How Are You Going to Market Your App?

You can have the best, most bug-free app there is, but if you don’t promote it, it’ll get lost in a sea of apps in Google Play and the App Store.

Your app promotion plan is going to depend on what type of app it is. Are you creating a game for the youngest members of GenZ? Advertise on YouTube! Have you created a business productivity tool to be used in your own organization? Work with your corporate communications team to create an in-house marketing push, as well as helpful guides, videos, and other information that will aid in the app’s adoption throughout your company.

  • What Are Competing Apps Like?

You’ve always got to size yourself up against the competition. Even if your app is the first of its kind, look at the next closest competitor to see what they’re doing, what they’re not doing, what people love about it, and what they wish they could change.

  • What Are You Going to Do Post-Launch?

Selling an app isn’t an event – it’s a process. While your first upload to the App Store or Google Play is a momentous occasion, your app will need to be constantly iterated on – and have new features added – to keep it relevant. Before you ever have a line of code written for your app, you should know how frequently you’re going to review and update it every year.

  • Android? iOS? Both?

Finding the best platform for your app can be a tough decision, especially since the choice between Android and iOS can be polarizing. 

In some cases, though, making a platform choice is easy. Are you making an enterprise app and the company has standardized on iPhones? Then you’re making an iOS app. Do they use Samsung phones instead? Then you’re making an Android app. Remember, even if you want to develop for both platforms, you can always focus your initial mobile app development efforts on bringing one platform to life, first.

The Bottom Line When it Comes to Successful Mobile Apps

You need more than a vision to create successful mobile apps. You need a plan that’s tied to a schedule and a budget. 

At our mobile app agency, we help people just like you with mobile app development and determining the cost of mobile apps. If you need this assistance, we’re here to help! Simply call us at (214) 295-5845 to get the conversation started.

Not big on reading? That’s okay. Watch “What You Need to Know to Successfully Build a Mobile Appinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!