Beijing Tiananmen Square - Chinese Communist Party

What The World Must Know About TikTok and ByteDance

Social Media News: Is TikTok a Trojan Horse for the Chinese Communist Party?

Last month, BuzzFeed reported on leaked audio from 80 internal meetings at TikTok offices revealing that the company routinely allows Beijing-based employees to access private US user data.

This comes after public statements to news outlets and the US Congress, swearing under oath that TikTok user data would not be compromised or shared with Chinese Communist Party (CCP) officials. For years the company promised that US user data would be stored on US-based servers and would not be shared with officials from our largest foreign adversary. 

The trouble is that, as one TikTok employee from the Trust and Safety department said, “everything is seen in China.”

Irrespective of where the servers are physically located, as easily as accessing a song or iMessage from the cloud, Beijing-based ByteDance employees tap into US-based servers with ease. From one headline to the next, US-based TikTok spokespersons continue to contradict themselves, gaslighting the American public and US regulators instead of owning up to their ugly truth.

 

The concerns here are vast and we must dig deeper.

On one hand, TikTok’s 1 billion users (and growing) are sharing vast amounts of in-app usage, device, and biometric data. The social entertainment app can track where you go and when, and then process that data into meaningful patterns of behavior. All of this data goes through a process of machine learning, which optimizes TikTok’s “For You” algorithm.

If you stop right there, this isn’t really a story worth talking about. After all, American social media companies do this kind of stuff everyday for purposes of generating advertising revenue.

But scratch the surface just a bit deeper. TikTok is not like an American social media company. TikTok is an app that’s owned by a Chinese tech company called ByteDance Ltd.

To be clear, ByteDance is an asset that is owned and controlled by the People’s Republic of China. That’s why US regulators and lawmakers such as Senator Ted Cruz warn that TikTok is “a Trojan horse for the Chinese Communist Party [that can be used] to influence what Americans see, hear, and ultimately think.” He’s not wrong.

What You Need to Know About ByteDance’s Power Structure

Founded by Zhang Yiming, ByteDance Ltd. was incorporated in the Cayman Islands in 2012, though Beijing is its global headquarters. As a company ByteDance designs, develops, and operates several applications, including TikTok, other social media apps, news apps, business apps, and more.

In Communist China, there is no real concept of private ownership.

All ownership is collectively held by the government and any sense of private ownership is a temporary allowance that is granted by the socialist market economy. Why do you think counterfeit goods and a black market flourishes in China? Because like in North Korea and other totalitarian states, they need it! The ruling Chinese Communist Party owns the economic output of all companies and no one gets to operate or “own” anything without expressed consent from the CCP. Think about home ownership in the United States. In China, no citizen or business can own the land that their home or office rests on. The closest you can get is an allowance from the government to lease the land for 70 years.

ByteDance HQ Isn’t Staffed with Hipsters and Tech Bros

Looking specifically at ByteDance’s corporate structure, we’re not talking about a company that is run by software engineers with Star Wars shirts and digital marketers that portray themselves as over-manicured hipsters.

The company is a Chinese state-controlled enterprise that has government officials in corner offices. While it happens to have non-Chinese investors including Sequoia Capital, SoftBank Group, and Kohlberg Kravis Roberts, these non-Chinese financiers have no actual control over ByteDance.

In fact, the CCP controls the company through a state-owned enterprise called the Cyberspace Administration of China, and a government appointed official, Wu Shugang, sits on ByteDance’s board of directors. That relationship, coupled with Chinese national security laws, gives the CCP sole decision-making authority at ByteDance HQ.

Further to that, within the ByteDance org chat, there is a group that functions as an “internal Chinese Communist Party committee,” managed by ByteDance vice president, Zhang Fuping. This group routinely meets to study speeches and instruction from President Xi Jinping. Their purpose is to ensure that the company works in lockstep with CCP political goals.

As for any business executives that defy or embarrass the CCP, punishments include public humiliation, indefinite detainment, or worse. Like Canadian-Chinese billionaire Xiao Jianhua or Jack Ma, some executives simply disappear, only to reappear months or years later — if at all.

Even ByteDance’s founder and first CEO, Zhang Yiming, has been negatively impacted by the CCP’s thirst for absolute control. In May 2021, he quickly resigned from his position due to a lack of censorship on two of ByteDance’s other apps that were exclusive to mainland China. The company is now run by Zhang’s former roommate, Liang Rubo.

Seriously Think About The Back Office and Its Motivations

Here’s the thing… every concern expressed by Senator Cruz and FCC Commissioner Carr is founded on reality.

TikTok isn’t just an app and ByteDance isn’t just a company. These are direct extensions of a Xi Jinping controlled Chinese Communist Party that seeks to dominate the world and so far, they have managed to build a weapons-grade attention engagement algorithm into TikTok. That’s why it works so well.

Xi is a leader that has big aspirations. He dreams of a world where China is the single dominant world power, both economically and militarily. Xi assumed power in 2012 and under his leadership, political observers have cited an increase of mass surveillance, state-controlled censorship, a deterioration of human rights, and a cult of personality developing around his persona.

In 2018, Xi Jinping removed his 2-term limit, elevating his status to “president for life.” Sounds like Vladimir Putin, right? This makes him the most powerful leader the country has had since Mao Zedong. Under his leadership, his government has been repeatedly exposed for committing some of the worst, most frequent human rights atrocities on Earth. I’m talking about genocide, child slavery, and so much more.

In Xi’s China, apps have already been used to assert power and suppress dissent. Most recently China used a COVID health tracking app to restrict citizens from lawfully leaving their apartments. This COVID app leverages QR codes and a color code system to allow citizens access to buildings and transportation. QR code scans take place after routine COVID screenings (every 48 hours), and if you have a green light in your app, it means you can leave your apartment. The CCP has been using this app and giving a red light to citizens that have been deemed politically unfavorable, restricting their ability to travel for work, to get food, and more. This concept is in essence, an extreme version of vaccine passports.

 

The fact of the matter is that China already uses apps to control and manipulate their own people. WeChat is another popular “super app” that the CCP uses to monitor and control Chinese nationals that travel abroad.

Xi Jinping and the CCP view apps as a tool that strengthens their surveillance capabilities and to assert power. It would be extremely naive for US national security analysts and consumers to view ByteDance or TikTok as anything other than malignant… a wolf in sheep’s clothing.

A Rare Glimpse At How ByteDance Has Already Targeted US App Users

A new report from Emily Baker-White highlights that TikTok’s parent company intentionally used one of its apps to distribute pro-China messages to millions of Americans.

A now defunct news app called TopBuzz was used to secretly share and promote pro-China messages to Americans, while actively suppressing anything that was critical of the CCP. This app, TopBuzz, was basically a news aggregator app that the Communist Party could use to influence the world of news and entertainment. In the US, the concept of “fake news” has been all the rage, and in 2018 TopBuzz took that to the next level for its 80 million users.

ByteDance Beijing Headquarters
CCP members and employees in ByteDance Beijing Office (NetEase Hao photo)

Following interviews with over 15 former ByteDance staffers that were assigned to TopBuzz, it became apparent that a content review system would filter content in such a way that allowed government fueled censorship. The Hong Kong “freedom protests” were suppressed, and oddly, the cartoon Winnie the Pooh was banned as it has become a vehicle in China to mock President Xi Jinping.

Xi Jinping Winnie the Pooh
Image Credit: unknown source

Don’t forget, commies can’t take a joke without trying to take your head.

Thankfully, TopBuzz shuttered in June 2020 but during its time, here are some of the things it was up to:

  • Removing all coverage of Honk Kong Freedom Protests
  • Removing any news and editorial content depicting openly gay people
  • Removing all content critical of Xi Jinping and the CCP
  • Scraping content from 3rd party publishers & running fake bylines to support political objectives
  • Creating fake user accounts to promote and comment on politically relevant stories
  • Running news and editorial content specific to US elections, politicians, & current events

If that isn’t smoke, this headline from the DailyMail is fire:

China Asked TikTok for Stealth Account Where it Could Spread Propaganda in the West

TikTok Election Interference

New information from Bloomberg hit the press after a TikTok whistleblower shared that the Chinese government made a “sensitive request,” asking TikTok leaders to create a stealth propaganda account.

The DailyMail notes that the CCP was facing harsh global scrutiny in the early days of the COVID-19 pandemic and this request was designed to try and mitigate damage to China’s international reputation.

[Cough, cough, “Wuhan lab leak,” cough, cough..]

The request went to the company’s international management team, including US-based Global Head of Corporate Affairs and General Counsel, Erich Andersen, as well as Elizabeth Kanter who heads TikTok’s government relations for the UK, Ireland, Netherlands, and Israel.

Since President Trump worked to remove TikTok from the US market in 2020, the company has been under increased scrutiny, prompting its PR teams to try and create a perceivable distance from its direct association with the Chinese government.

Perhaps because of this, and the fact that internal whistleblowers shared the story, this particular request was not implemented. But how far and frequent are requests like this? Will we have to rely on future whistleblowers to expose injustices within the ranks of ByteDance or is there already enough information to give us a clear answer for how we must move forward? It seems there are a lot of sparks here — and tons of smoke. As we know, where there is smoke, there is fire.

As Americans, business leaders, taxpayers, patriots, and freedom-loving people, we have to really come to terms with reality here.

How far are we willing to let this go and, given ByteDance’s power, can it impact future elections and world events? It seems that it’s already happening.

 

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

Can Agency Partner Interactive Help Me With Social Media?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. We help businesses determine how and to what extent they should be leveraging social media marketing. TikTok is a very murky place right now, though there are many businesses that are finding ways to create value with it. The future is uncertain and when it comes to lead generation, our digital marketing team can help diversify risk and create a multitude of online channels that add value to your business. 

If you’re looking to safely navigate online marketing, our digital marketing experts will work to understand your business goals and objectives — thereby working to help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more.

Are you ready to optimize your business with an award-winning social media marketing agency? Maybe you just have some basic questions? Let’s talk — Contact us today!

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Mobile eCommerce Trends for 2020

Expert Tips For Mobile eCommerce Trend

As a digital marketing agency that helps several eCommerce sites with their marketing efforts every day, we’re always staying on top of the industry’s latest trends. And in 2020, both eCommerce and click and mortar shopping is becoming increasingly mobile.

In fact, Shopify recently reported that 82% of smartphone users stop to physically consult information on their smartphones when they’re standing in brick and mortar stores about to make a purchasing decision. With the power of mobile devices having such a strong influence on both brick and mortar and online purchases, it’s clear you need a mobile strategy and omni-channel strategy to successfully address both shopping scenarios.

To help you make the best mobile eCommerce decisions possible, here are the top 4 trends we’re seeing in mobile shopping thus far in 2020.

  • If You’re Not Anticipating Omni-Channel Shoppers, You’re Missing Out

Your business doesn’t exist in a vacuum, and neither do your customers. Today’s eCommerce websites and click and mortars need to be using an omnichannel marketing strategy to get their brand message in front of customers wherever they are, whenever they are.

Depending on your business size and brand, you may want to leverage a variety of digital and physical marketing channels, including:

  1. Ads optimized on mobile, especially for Pay-Per-Click and social media advertising.
  2. Remarketing ads for both mobile and desktop devices.
  3. Inbound marketing options such as SEO blogs on content relevant to your brand.
  4. Email marketing such as drip campaigns to prospects and customers.
  5. Out-of-home advertising such as billboards, bulletins, and bus shelters.
  6. TV ads or YouTube pre-roll ads.
  7. Radio ads.
  8. Point-of-Sale displays in physical stores.

When you have a good, omnichannel marketing mix, you can ensure that your customers are seeing or hearing your brand message wherever they are.

  • Simple Mobile Websites with Native Mobile eCheckouts Make it Easier for Customers to Buy Your Products

Today’s click and mortar shopper may be physically holding your product in his or her hand, but want to quickly jump on your website to read detailed product specs or watch a short product video before making a purchasing decision.

This means your mobile site needs to be easy to use, quick to load, and have all relevant information just a tap or swipe away.

When it comes to prioritizing these efforts, it’s clear that increasing the speed at which your mobile site loads takes center stage. Use smaller images so that your mobile website loads faster because today’s shoppers aren’t patient. In fact, BigCommerce found out that 40% of online shoppers will leave a website if it takes longer than 3 seconds to load.

Your eCommerce checkout process should also be as frictionless as possible. For your mobile site, this means it should only take a few taps for your customers to go from viewing your products to purchasing them. 

Thankfully, nearly everyone in the industry has adopted responsive design by now, so pinching and zooming in online carts is a thing of the past. But additional tips to make it easier for your customers to buy from your eCommerce website include:

  1. Allowing customers to create accounts on your checkout site, so repeat customers can simply log in to load their preferred shipping and payment details.
  2. Limiting the number of forms customers need to fill into only the essentials.
  3. Using smaller sized images so that pages load faster. Long eCheckout times increase abandoned shopping carts.
  4. Accepting a variety of payment options that mobile users love, such as PayPal, Apple Pay, and Android Pay.
  • Social Marketing + Social Selling = Big Wins

Shopify recently reported that 55% of eCommerce shoppers bought a product after first learning about it on social media. This data point tells you just how important your social media strategy – both for organic and paid content – is when it comes to finding new prospects and converting them into paying customers who will hopefully keep on coming back for more of your products.

A great social selling technique to explore is shoppable Instagram posts – if that makes sense for your brand. For many eCommerce sites that are targeting Millennials and young GenXers, Instagram is a great social selling platform.

Other social selling tactics include:

  1. Offering special coupons or discount codes exclusively through your social media channels.
  2. Working with Influencers – especially on Instagram – to use your products and post about them with great content, compelling images, and carefully curated hashtags.
  3. If you’re selling to Gen Z, having an Influencer take over your brand’s Snapchat account or sponsoring videos posted by popular YouTubers with a strong following.
  4. Using social media remarketing ads to remind people about your products if they visited your website recently but didn’t make a purchase.
  • Create Mobile Apps that Offer Customer Loyalty Programs

Mobile apps for click and mortars and even strictly brick and mortars that offer customer loyalty programs are now bigger than ever. You’d be surprised what shoppers will download and install on their mobile device to earn a free coffee, get 5% off a purchase, or play on gamified mobile apps.

Everyone from big box stores to gas stations to grocery stores are creating mobile apps in which customers can find deals, redeem a nominal coupon, or get a preview at your click and mortar’s Sunday ads.

And if you aren’t already using mobile apps for a click and mortar customer loyalty program, you need to develop one now. These types of mobile apps give you a wealth of consumer data, allowing you to more accurately create customer profiles for your business, forecast product sales, purchase the right amount of inventory, and make the most timely promotions that’ll fly off your physical (and virtual) shelves.

Contact Us for Help with a Mobile eCommerce Marketing Strategy

Whether you’re having a hard time developing the right marketing mix for the omnichannel or need assistance with your eCommerce website, we’re digital marketing experts who can help.

To schedule a time to talk about your mobile eCommerce marketing strategy and needs, call us at (214) 295-5845 or fill out our online contact form.

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Native Vs. Hybrid Apps

Tips From Professional Mobile Developers

Though smartphones have only been around for about a decade, it is impossible to imagine life without them. Apps have become our newspapers, entertainment, and social lives. Mobile apps are expected to be a nearly $200 billion USD industry by 2020. The design and functionality of apps are critical for gaining popularity, which is why deciding whether to design a native or hybrid app is a crucial step in the app development process.

Casual smartphone users may be unfamiliar with the difference between the two, though the ease of use can vary depending on which type of app it is. Native applications are developed to perform a specific task for use on a specific platform. Hybrid apps are web-based; therefore,  most functionalities of a hybrid app require an internet connection. 

Benefits of Hybrid Apps

One advantage of hybrid apps is that the user experience is consistent across platforms. Hybrid apps require significantly less work pre-launch because they work universally with one set of code. App development is Much Faster with Hybrid Apps so that they can be released in a matter of weeks or months. If time is a factor, or budget is limited, hybrid apps may be the way to go.

Facebook, Twitter, and Instagram are hybrid apps. The user navigates through the app, and information is loaded based on the selections of the user. Applications such as social media maintain higher functionality as hybrid apps – otherwise, they would need to download more information than a smartphone can store continuously.

Sometimes, this can hinder ease of use – if the server experiences an overload from too many simultaneous requests, the app is rendered temporarily nonfunctional. Most people Abandon a Mobile App if it fails to load upon first use. 

Benefits of Native Apps

Developing a hybrid app may be more convenient for programmers and designers, but it could  result in user dissatisfaction. Because Native Apps are Designed Individually for Android, iOS, or Windows, app developers can code the style of the phone into the app, so  swiping, clicking, and other features have platform-specific integrations, making the experience feel more natural for the user.

Native apps are more secure, faster, and more reliable. The information can load instantly regardless of the internet speed available. Most of the content on a native app is downloaded before the first use of the app, allowing it to work in any condition. 

Choosing a native app could be more beneficial to startup companies because they are easily found in app stores, like Apple’s App Store for iOS or Google Play for Android – as long as startups have the development skills, time, and budget for the upfront development requirements.

There is no universally better option for Hybrid vs. Native Apps. The choice depends on your team’s availability of resources, and which functions are most important for the specific app’s use-ability and purpose.

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future_of_mobile_apps

The Future Of Mobile Apps

Tips From Professional Mobile Developers

Global sales of smartphones dropped for the first time in 2019. This is terrible news if you’re a cell phone manufacturer, but it could be great news for your business. The 3 billion global smartphone users downloaded a total of 194 Billion Mobile Apps in 2018, a figure that is only expected to grow in the future if trends continue.

Apps have revolutionized the way we use our phones –  with most users spending 90% of their Screen Time on apps.

With more than 2.4 Million Apps available for download and a 23% Rate of App Abandonment after one use, how can you stand out among the noise? In this article, we’ll look at the future of mobile apps to determine the probable impact of upcoming technology on how users interact with content on mobile phones.

Artificial Intelligence and the Future of Mobile Apps

Artificial Intelligence

Every mobile phone currently utilizes artificial intelligence (AI) – whether their name is Siri or Alexa or it responds to the call of “OK Google.” In the future, we will likely see an increase in the use of apps built around AI  to increase productivity and save time. 

Internet of Things

The internet of things (IoT) refers to any device with an on/off switch and an internet connection. Wearable IoT devices like smartwatches, fitness trackers and household IoT devices such as doorbells and baby monitors have automated basic tasks.

In the coming months and years, we are likely to see a rise in apps built around IoT devices as users increasingly adopt IoT technology to communicate, track goals, and simplify daily tasks.

Personalization and its Effect on How Users Interact with Content

Location-Based Technology

From Tinder to Uber to DoorDash, many apps rely on Geolocation technology. In the future, we may see Geolocation used to increase a user’s experience with location-based special offers and other on-demand, location-specific services to make life easier. 

The integration of location-based technology with an IoT device provides endless options for Mobile App Developers.

Predictive Analytics

Smartphone users are rarely separated from their device. This constant companion can gather an incredible amount of data on the user based on where they travel, with whom they communicate, and how they use the applications on their phone.

Predictive analytics can increase user engagement and brand loyalty in a specific app by altering future offerings based on past behavior to improve a brand’s relationship with a client and increase sales.

Innovative apps with cutting edge technology can increase customer satisfaction and increase sales. The use of intelligent design and the latest trends is the key to avoid joining the 23% of apps abandoned after one use.

If you want to join the mobile app revolution, we want to help. Get in touch with Agency Partner Interactive today, and let our expert app designers create a Responsive Mobile Application designed to increase engagement and revenue.

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