local-seo

The Benefits of Local SEO for Businesses in San Antonio

SEO is a highly effective way to gain an advantage over your business competitors. For companies aiming to increase their visibility in the San Antonio area, SEO can be a valuable tool in improving website rankings and driving organic traffic. 

Search Engine Optimization (SEO) involves optimizing a website to be easily recognizable by search engines and ranked higher on search results pages. This is achieved through strategic keyword research, content optimization, and link building. 

By implementing these strategies, you can increase your ranking on major search engines. This article will explore the benefits of local SEO for businesses in San Antonio and its relevance in the local market. 

What Are the Benefits of SEO in San Antonio? 

Utilizing SEO strategies in San Antonio can offer numerous benefits to local businesses. An effective San Antonio local SEO can ensure your business is easily discoverable online, potentially increasing website traffic and sales. With SEO, your business can reach a wider audience and improve its visibility on search engine results in pages. 

Targeting specific demographics in the area and establishing a connection with them can help build brand loyalty. Additionally, SEO allows businesses to customize content relevant to their target audience, leading to higher engagement. According to Hubspot, 72% of consumers who did a local search visited a store within five miles of their current location. 

Given the many advantages of an SEO strategy, it’s highly recommended that local SEO for small businesses in San Antonio is a cost-effective and worthwhile investment. Here are some of the top benefits of local SEO for your business. 

 Improved visibility 

Optimizing your website for Google through SEO can significantly improve its visibility to potential customers. As a result, your website can rank higher on SERP, leading to increased traffic, leads, and sales. 

Cost-Effective  

Compared to traditional marketing methods like print or television ads, SEO offers a more affordable way for businesses to promote themselves online. By investing in SEO, businesses can reap long-term benefits without making large upfront payments for advertising campaigns.

Boost brand recognition 

Optimizing your brand recognition is another benefit of SEO for your San Antonio business. When your website appears at the top of search engine results, it increases your brand’s visibility and creates a positive impression among potential customers. They are more likely to trust your brand and perceive it as a reliable source for their needs. By optimizing your website’s content and improving its visibility on search engines, you can enhance your brand recognition and earn respect and loyalty of your target audience. 

An SEO strategy specifically customized for San Antonio can significantly benefit local businesses by increasing their online visibility, attracting more customers, and improving their profitability. 

This involves optimizing their website to search engine algorithms and producing optimized content for keywords relevant to their products or services. 

By implementing an effective SEO strategy, businesses can ensure that their website appears among the top search engine results when potential customers look for relevant information. Businesses can also use SEO to establish customer trust by providing helpful information through blog posts and other content. Lastly, businesses can keep up with market trends and ensure they reach their target audience through SEO tactics. 

How to Improve Your San Antonio SEO Strategy 

Improving your search engine optimization in San Antonio is crucial for the success of your business’s marketing efforts. There are several steps you can take to achieve your intended results, such as optimizing your website’s content for search engines, improving website performance and speed, and using relevant local keywords. A strong social media presence is also important to connect with local audiences. 

Partnering with other businesses or online directories for link-building can also boost visibility. By using a combination of effective techniques and strategies, businesses can successfully improve their San Antonio SEO. 

Conduct an Audit of Your Website  

A website audit evaluates and analyzes a website’s performance to identify any areas that need improvement. The audit aims to identify potential issues preventing the website from achieving its goals and provide recommendations. 

By conducting a website audit, you can identify any weaknesses or problems with your website and take steps to improve its overall performance, user engagement, and conversion rates.

Check your website’s speed 

Slow-loading websites can increase bounce rates and decrease user engagement. Use tools like Google Page Speed Insights and Geekflare website audit to analyze your website’s speed and identify improvement areas. 

Evaluate your website’s design 

Your website’s design should be visually appealing, easy to navigate, and mobile-responsive. Check if your website’s layout is consistent and if the color scheme is aesthetically pleasing. 

Test your website’s functionality 

Make sure all links, forms, and buttons are working correctly. Conduct a thorough check of your website’s navigation and ensure that users can easily find what they’re looking for. 

Optimize your website’s content 

Check if your website’s content is up-to-date, relevant, and engaging. Ensure your website’s metadata, including title tags, meta descriptions, and alt tags, are optimized for SEO. 

Analyze your website’s traffic  

Use tools like Google Analytics to analyze your website’s traffic and identify improvement areas. Look for trends in user behavior and identify areas where users are dropping off or not engaging. 

Check your website’s security 

Ensure your website is secure by checking for SSL certification, using strong passwords, and installing security plugins. 

Evaluate your website’s accessibility 

Make sure your website is accessible to users with disabilities using tools like WAVE and WebAIM to evaluate your website’s user friendliness. 

Final Words: Benefits of Local SEO for San Antonio Businesses 

Local SEO benefits for businesses in San Antonio cannot be overstated. With the popularity of mobile devices and local search queries, ensuring your business has a strong online presence and is optimized for local searches is more critical than ever. 

Investing in local SEO is a cost-effective way for businesses in San Antonio to compete in the local marketplace and stay ahead of their competitors. 

By leveraging the power of local search, businesses can effectively reach their target audience, build brand loyalty, and ultimately grow their business. Therefore, it is highly recommended for businesses in San Antonio incorporate local SEO into their overall marketing strategy for long-term success. 

Get Your Business Noticed with the Best Agency 

Are you struggling to stand out in San Antonio’s bustling business scene? With so many companies trying to compete for the same customers, it can be difficult to get noticed. That’s where we come in. At Agency Partner Interactive, we understand the importance of having a strong online presence in today’s digital age. 

We provide high-quality local San Antonio SEO services to assist your company in getting recognized and attracting more consumers. 

Local SEO is all about optimizing your website and online content to target specific local keywords and phrases relevant to your business. 

By doing so, you can improve your search engine visibility and make it easier for potential customers in San Antonio to find you online, which can lead to more website traffic, increased brand awareness, and, ultimately, more sales. 

At Agency Partner Interactive, the top Dallas based digital marketing agency, we take a personalized approach to local SEO. We collaborate closely with our clients to understand their unique needs and goals, and we develop customized strategies customized to their specific business. 

Our SEO agency San Antonio experts have years of experience in the digital marketing industry. We stay up to date with the latest trends and best practices to ensure our clients achieve scalable results. 

So why wait? If you’re looking to take your business to the next level in San Antonio, let Agency Partner Interactive help. Contact us today to get small business marketing tips and learn how we can help your business get noticed online and turn potential customers into regulars! 

KNX-News-Radio-In-Depth-Adam- Rizzieri

KNX Radio Los Angeles: Now What For Elon Musk & Twitter?

Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

It finally happened. Elon Musk officially owns Twitter. It only cost him $44 Billion and yes, he way over-payed for the typically underperforming social media company. This purchase is a major win for all of the former shareholders who really didn’t stand a chance of earning $54.20 per share based on the company’s rocky trajectory. $54.20 is literally 8 times the company’s revenue projection over the next 12 months and in context, social media companies like Meta have only a 3x revenue multiple in their company valuation. So an 8x multiple is just huge! Elon bought Twitter for $54.20 per share when in reality, a market standard would have put the company closer to $24 per share.

 

 

So… yes, it’s true. Elon Musk is the new, self-appointed “Chief Twit” and the social media company’s former CEO, Parag Agrawal is now unemployed, as is the company’s former CFO Ned Segal and the former Chief Censorship Officer, Vijaya Gadde. But don’t feel bad for them. Apart from suppressing extremely relevant news stories around the time of the 2020 election, this leadership team routinely abused their power to silence conversations that did not mesh with their personal political beliefs. Twitter’s leadership team used their extreme power to dictate national discourse. As of now, the damage has been done, and while their leadership team was rapidly fired leading up to Halloween, collectively, they are set to bring in some $90 Million from the deal. So again, don’t feel bad for them. They’ll be fine.

The Twitter purchase saga was no doubt, entertaining for bystanders, and Musk was extremely public about his concerns of the ratio between real humans and bots on the platform. Once he expressed his interest in buying the company, he gained access to internal information that made the purchase much less attractive. Despite that, from day one Musk has been adamant that his intentions for buying Twitter were not purely money motivated.

He wants to create a super app called “X” that truly enables and facilitates free speech. So maybe it’s okay that he over-payed? Sure, $44 Billion is literally billions of dollars… it’s a ton of money! But maybe, just mayyybe he will turn this social media company into a profitable business that creates value beyond just dollars and sense.

Moving forward, Twitter could change in major ways. In the short term, the now private company can do a lot of things that public companies cannot do. Musk, as the owner, will fire everyone that cannot handle a simple “mean Tweet.” Expect to see his army of engineers work to defeat bots and authenticate all real human users. A true measure of actual humans will help enable to platform to cater to advertisers that funnel revenue into the business.

Additionally, Twitter will likely become an open-source application. With its algorithm open to the public, it can avoid the secrecy and perceptions of bias that the company has carried on its back for many years. In the short-term, users should expect to enjoy expanded character counts, moving away from the 280 character limit, and also an ability to post videos that exceed the current 140 second limit. Elon loves a good parody video, and many of those videos are longer than 140 seconds.

Must Twitter DOGE cryptoWhat about DOGE and blue checkmarks? We have heard insight that Twitter will enable payment processing and we know that Elon loves him a good DOGE coin meme. Tesla accepts DOGE so expect to see that cryptocurrency boost in value as Twitter adds some interest to it. As far as the blue checkmark users, we know that Elon wants to see the company authenticate all users. It is possible that Twitter Blue subscribers will be given access to the blue check, typically reserved for celebrities and influencers, but it is also possible that blue checks will be subjected to a monthly fee as Musk looks to make the company more financially healthy.

Over the long-term, Musk truly believes that he can turn Twitter into a super app. When we think of “super apps,” think of China’s WeChat app, which allows for everything from payment processing, to direct messaging, public micro-blog posting, file sharing and more…. What China’s government doesn’t want you to know is that WeChat is also used to track the movement, behavior, and relationships of Chinese nationals that are traveling abroad – we expect that Musks’s “super app” will be way less creepy and not totalitarian in nature. And get this: he might even bring Twitter’s founder, Jack Dorsey BACK into the mix.

To opine on the issue, Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

Listen to their conversation below.

 

FastTech-2022-Award-Tech-Titans

Dallas Innovates: Tech Titans Announces 22 Fast Tech Companies of 2022

First Published on Oct. 6, 2022 at DallasInnovates.com. Authored by Lance Murray

Tech Titans, the Richardson-based tech industry group, released its list of Fast Tech companies, the 22 fastest-growing technology companies in North Texas based on three-year revenue growth from 2020 to 2022.

Dallas Innovates - Tech Titans - Fast Tech Awards 2022The organization said that the ranking is compiled from nominations that were submitted directly to Tech Titans, and from independent research using publicly available information conducted by Moss Adams and Comerica Bank.

The final rankings will be announced during the Tech Titans Awards Gala on Oct. 27.

2022 Fast Tech Companies in Alphabetical Order

5Q Cloud
Don Goldstein, CEO
The company provides solutions through its own Virtual Private Cloud Services with data centers in Atlanta and Dallas.

Agency Partner Interactive
Muhammad Younus, CEO
The firm helps growth-focused businesses achieve ROI-driven strategies by providing bespoke custom web design, website development, and digital marketing.

AmplifAI
Sean Minter, CEO
An AI-driven performance enablement platform built for enterprise teams.

Chargeback Gurus
Srii Srinivasan, CEO
e-commerce chargeback and fraud prevention specialists. 

Cloud Ingenuity
Suzanne Kosub, CEO
A trusted partner in technology that focuses on business, architectural and organizational outcomes by aligning people, process, technology, and data.

Cypher Learning
Graham Glass, CEO
An Al-infused platform is empowering schools, businesses, and entrepreneurs worldwide.

EmpowerMX
Dinakara Nagalla, CEO
A software suite dedicated to helping airlines and MROs plan, execute, and optimize their operations.

Entouch
Jon Bolen, CEO
The company delivers sustainable solutions that reduce energy usage, drive profitability, and simplify facility management for multisite operators.

Lone Star Analysis
Steve Roemerman, CEO
A provider of predictive and prescriptive analytics and guided artificial intelligence.

Newline Interactive
Kevin Wang, CEO
A global leader in interactive touchscreen displays.

Ntegrated Solutions
Mark Floyd, CEO
An IP telephony firm specializing in communication solutions for small- to medium-sized businesses.

o9 Solutions Inc.
Chakri Gottemukkala, CEO
The provider of a knowledge-powered analytics, planning, and learning platform for next-generation global enterprises.

ParkHub
George Baker, founder and CEO
A provider of parking management systems that offer a birds-eye-view of parking lot operations.

Perry Weather
Colin Perry, CEO
A provider of real-time emergency weather and lightning alert systems.

Qentelli Solutions
Prasanna Singaraju, CEO
Digital and cloud transformation through DevOps implementation, automation, agile transformation, AI and deep learning.

Siepe LLC
Michael Pusateri, CEO
A public cloud-managed services and data analytics provider addressing the technology needs of asset managers.

Take Command Health
Jack Hooper, CEO
The company focuses on employee health benefits at an affordable price.

TimelyMD
Luke Hejl, CEO
A student-centered platform that is designed for digital natives. Its solution offers on-demand access to mental health and medical care and a diverse, culturally competent provider network.

Trintech
Teresa Mackintosh, CEO
A leading provider of financial software empowering the offices of finance to maximize value within their organizations.

Velo ITG Holdings LLC
Taylor Toce, CEO
A managed IT services provider focused on providing businesses with the technology and support they need to achieve maximum velocity in their markets.

Zimperium
Shridhar Mittal, CEO
A mobile security company that’s purpose-built for enterprise, securing both mobile devices and applications so they can securely access data.

Plus, meet the 43 finalists for the Tech Titans Awards

Last month, Tech Titans announced 43 finalists for the Tech Titans Awards who also will be honored at the event.

You can see that list here.

KNX-News-Radio-In-Depth-Adam- Rizzieri

KNX Radio Los Angeles: Twitter Finally Tests An Edit Button

Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

It’s finally happening, Twitter is now going to test its much-anticipated “edit” function.

Twitter said in April it would come out with it due to popular demand. Twitter Blue subscribers will get to tinker with it in the coming weeks first. Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

Listen to the radio coverage below.

 

For more information, click to read the blog, “Is Twitter Finally Adding the Edit Button?

Beijing-Tiananmen-Square-Chinese- Communist-Party

What The World Must Know About TikTok and ByteDance

Social Media News: Is TikTok a Trojan Horse for the Chinese Communist Party?

Last month, BuzzFeed reported on leaked audio from 80 internal meetings at TikTok offices revealing that the company routinely allows Beijing-based employees to access private US user data.

This comes after public statements to news outlets and the US Congress, swearing under oath that TikTok user data would not be compromised or shared with Chinese Communist Party (CCP) officials. For years the company promised that US user data would be stored on US-based servers and would not be shared with officials from our largest foreign adversary. 

The trouble is that, as one TikTok employee from the Trust and Safety department said, “everything is seen in China.”

Irrespective of where the servers are physically located, as easily as accessing a song or iMessage from the cloud, Beijing-based ByteDance employees tap into US-based servers with ease. From one headline to the next, US-based TikTok spokespersons continue to contradict themselves, gaslighting the American public and US regulators instead of owning up to their ugly truth.

 

The concerns here are vast and we must dig deeper.

On one hand, TikTok’s 1 billion users (and growing) are sharing vast amounts of in-app usage, device, and biometric data. The social entertainment app can track where you go and when, and then process that data into meaningful patterns of behavior. All of this data goes through a process of machine learning, which optimizes TikTok’s “For You” algorithm.

If you stop right there, this isn’t really a story worth talking about. After all, American social media companies do this kind of stuff everyday for purposes of generating advertising revenue.

But scratch the surface just a bit deeper. TikTok is not like an American social media company. TikTok is an app that’s owned by a Chinese tech company called ByteDance Ltd.

To be clear, ByteDance is an asset that is owned and controlled by the People’s Republic of China. That’s why US regulators and lawmakers such as Senator Ted Cruz warn that TikTok is “a Trojan horse for the Chinese Communist Party [that can be used] to influence what Americans see, hear, and ultimately think.” He’s not wrong.

What You Need to Know About ByteDance’s Power Structure

Founded by Zhang Yiming, ByteDance Ltd. was incorporated in the Cayman Islands in 2012, though Beijing is its global headquarters. As a company ByteDance designs, develops, and operates several applications, including TikTok, other social media apps, news apps, business apps, and more.

In Communist China, there is no real concept of private ownership.

All ownership is collectively held by the government and any sense of private ownership is a temporary allowance that is granted by the socialist market economy. Why do you think counterfeit goods and a black market flourishes in China? Because like in North Korea and other totalitarian states, they need it! The ruling Chinese Communist Party owns the economic output of all companies and no one gets to operate or “own” anything without expressed consent from the CCP. Think about home ownership in the United States. In China, no citizen or business can own the land that their home or office rests on. The closest you can get is an allowance from the government to lease the land for 70 years.

ByteDance HQ Isn’t Staffed with Hipsters and Tech Bros

Looking specifically at ByteDance’s corporate structure, we’re not talking about a company that is run by software engineers with Star Wars shirts and digital marketers that portray themselves as over-manicured hipsters.

The company is a Chinese state-controlled enterprise that has government officials in corner offices. While it happens to have non-Chinese investors including Sequoia Capital, SoftBank Group, and Kohlberg Kravis Roberts, these non-Chinese financiers have no actual control over ByteDance.

In fact, the CCP controls the company through a state-owned enterprise called the Cyberspace Administration of China, and a government appointed official, Wu Shugang, sits on ByteDance’s board of directors. That relationship, coupled with Chinese national security laws, gives the CCP sole decision-making authority at ByteDance HQ.

Further to that, within the ByteDance org chat, there is a group that functions as an “internal Chinese Communist Party committee,” managed by ByteDance vice president, Zhang Fuping. This group routinely meets to study speeches and instruction from President Xi Jinping. Their purpose is to ensure that the company works in lockstep with CCP political goals.

As for any business executives that defy or embarrass the CCP, punishments include public humiliation, indefinite detainment, or worse. Like Canadian-Chinese billionaire Xiao Jianhua or Jack Ma, some executives simply disappear, only to reappear months or years later — if at all.

Even ByteDance’s founder and first CEO, Zhang Yiming, has been negatively impacted by the CCP’s thirst for absolute control. In May 2021, he quickly resigned from his position due to a lack of censorship on two of ByteDance’s other apps that were exclusive to mainland China. The company is now run by Zhang’s former roommate, Liang Rubo.

Seriously Think About The Back Office and Its Motivations

Here’s the thing… every concern expressed by Senator Cruz and FCC Commissioner Carr is founded on reality.

TikTok isn’t just an app and ByteDance isn’t just a company. These are direct extensions of a Xi Jinping controlled Chinese Communist Party that seeks to dominate the world and so far, they have managed to build a weapons-grade attention engagement algorithm into TikTok. That’s why it works so well.

Xi is a leader that has big aspirations. He dreams of a world where China is the single dominant world power, both economically and militarily. Xi assumed power in 2012 and under his leadership, political observers have cited an increase of mass surveillance, state-controlled censorship, a deterioration of human rights, and a cult of personality developing around his persona.

In 2018, Xi Jinping removed his 2-term limit, elevating his status to “president for life.” Sounds like Vladimir Putin, right? This makes him the most powerful leader the country has had since Mao Zedong. Under his leadership, his government has been repeatedly exposed for committing some of the worst, most frequent human rights atrocities on Earth. I’m talking about genocide, child slavery, and so much more.

In Xi’s China, apps have already been used to assert power and suppress dissent. Most recently China used a COVID health tracking app to restrict citizens from lawfully leaving their apartments. This COVID app leverages QR codes and a color code system to allow citizens access to buildings and transportation. QR code scans take place after routine COVID screenings (every 48 hours), and if you have a green light in your app, it means you can leave your apartment. The CCP has been using this app and giving a red light to citizens that have been deemed politically unfavorable, restricting their ability to travel for work, to get food, and more. This concept is in essence, an extreme version of vaccine passports.

 

The fact of the matter is that China already uses apps to control and manipulate their own people. WeChat is another popular “super app” that the CCP uses to monitor and control Chinese nationals that travel abroad.

Xi Jinping and the CCP view apps as a tool that strengthens their surveillance capabilities and to assert power. It would be extremely naive for US national security analysts and consumers to view ByteDance or TikTok as anything other than malignant… a wolf in sheep’s clothing.

A Rare Glimpse At How ByteDance Has Already Targeted US App Users

A new report from Emily Baker-White highlights that TikTok’s parent company intentionally used one of its apps to distribute pro-China messages to millions of Americans.

A now defunct news app called TopBuzz was used to secretly share and promote pro-China messages to Americans, while actively suppressing anything that was critical of the CCP. This app, TopBuzz, was basically a news aggregator app that the Communist Party could use to influence the world of news and entertainment. In the US, the concept of “fake news” has been all the rage, and in 2018 TopBuzz took that to the next level for its 80 million users.

ByteDance Beijing Headquarters
CCP members and employees in ByteDance Beijing Office (NetEase Hao photo)

Following interviews with over 15 former ByteDance staffers that were assigned to TopBuzz, it became apparent that a content review system would filter content in such a way that allowed government fueled censorship. The Hong Kong “freedom protests” were suppressed, and oddly, the cartoon Winnie the Pooh was banned as it has become a vehicle in China to mock President Xi Jinping.

Xi Jinping Winnie the Pooh
Image Credit: unknown source

Don’t forget, commies can’t take a joke without trying to take your head.

Thankfully, TopBuzz shuttered in June 2020 but during its time, here are some of the things it was up to:

  • Removing all coverage of Honk Kong Freedom Protests
  • Removing any news and editorial content depicting openly gay people
  • Removing all content critical of Xi Jinping and the CCP
  • Scraping content from 3rd party publishers & running fake bylines to support political objectives
  • Creating fake user accounts to promote and comment on politically relevant stories
  • Running news and editorial content specific to US elections, politicians, & current events

If that isn’t smoke, this headline from the DailyMail is fire:

China Asked TikTok for Stealth Account Where it Could Spread Propaganda in the West

TikTok Election Interference

New information from Bloomberg hit the press after a TikTok whistleblower shared that the Chinese government made a “sensitive request,” asking TikTok leaders to create a stealth propaganda account.

The DailyMail notes that the CCP was facing harsh global scrutiny in the early days of the COVID-19 pandemic and this request was designed to try and mitigate damage to China’s international reputation.

[Cough, cough, “Wuhan lab leak,” cough, cough..]

The request went to the company’s international management team, including US-based Global Head of Corporate Affairs and General Counsel, Erich Andersen, as well as Elizabeth Kanter who heads TikTok’s government relations for the UK, Ireland, Netherlands, and Israel.

Since President Trump worked to remove TikTok from the US market in 2020, the company has been under increased scrutiny, prompting its PR teams to try and create a perceivable distance from its direct association with the Chinese government.

Perhaps because of this, and the fact that internal whistleblowers shared the story, this particular request was not implemented. But how far and frequent are requests like this? Will we have to rely on future whistleblowers to expose injustices within the ranks of ByteDance or is there already enough information to give us a clear answer for how we must move forward? It seems there are a lot of sparks here — and tons of smoke. As we know, where there is smoke, there is fire.

As Americans, business leaders, taxpayers, patriots, and freedom-loving people, we have to really come to terms with reality here.

How far are we willing to let this go and, given ByteDance’s power, can it impact future elections and world events? It seems that it’s already happening.

 

Author: S. Adam Rizzieri
Co-founder & Chief Marketing Officer // Agency Partner Interactive

Can Agency Partner Interactive Help Me With Social Media?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. We help businesses determine how and to what extent they should be leveraging social media marketing. TikTok is a very murky place right now, though there are many businesses that are finding ways to create value with it. The future is uncertain and when it comes to lead generation, our digital marketing team can help diversify risk and create a multitude of online channels that add value to your business. 

If you’re looking to safely navigate online marketing, our digital marketing experts will work to understand your business goals and objectives — thereby working to help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more.

Are you ready to optimize your business with an award-winning social media marketing agency? Maybe you just have some basic questions? Let’s talk — Contact us today!

twitter_purchased

CBS News: Elon Musk on Why he Wants to Purchase Twitter at a Premium

Agency Partner joins CBS Austin

Elon Musk, one of the world’s richest men, has struck a deal to buy the platform Twitter at $54.20 a share which was accepted Monday. Making the sale worth about $44 billion.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk stated during his announcement.

During initial negotiations, our co-founder and CMO Adam Rizzieri was asked by Melanie Torre from CBS Austin on his thoughts on the accusation and what the board of directors at Twitter might think of the deal.

Adam believes Musk can bring value to Twitter, especially in terms of growth. He points out, that Twitter reported a $221 million loss for 2021—much of that related to a shareholder-waged lawsuit for misleading investors about user growth.

“I think a guy like him can compel more Americans to go to the platform. I think he can compel more people around the world, in general, to get on the platform,” Adam said.

Black-History-Month-2021

Celebrating Black History Month

Honoring 2 Pioneers That Paved The Way For Black Technologists

When it comes to recognizing the significance that Black Americans have made to the United States, the question we ask ourselves is: “where do we start?” It’s easy to think of historical figures such as Dr. Martin Luther King, Rosa Parks, and others who did so much to further Civil Rights in our country.

We know that the first celebration and observance of Black History Month was in 1970 at Kent State. We also know that six quick years later, President Ford recognized its significance at the United States Bicentennial.

Today, we know that the importance of Black Americans is far greater than what can be celebrated in just one month. Morgan Freeman said that “Black history is American history” and our society has been greatly improved by the work of Black authors, scientists, business leaders, educators, activists, and more.

Remembering The First Black Man to Earn a Ph.D. in Computer Science

As a digital agency, we have a special love for technologists and marketers. That’s why we want to recognize the memory and significance of Clarence “Skip” Ellis.

dr-clarenceProfessor Ellis In Action

In 1969 Mr. Ellis became Dr. Ellis by becoming the first Black man to earn a doctorate degree in computer science.

Dr. Ellis later became a college professor at the University of Colorado and he worked to advance the study of computer engineering as director of the Collaboration Technology Research Group and also by participating as a member of the Institute of Cognitive Science. The work that Dr. Ellis engaged in is what is credited in part for giving birth to the types of technologies that support tools like Google Docs and Google Sheets, among many others.

In 2014, Dr. Ellis passed away at the age of 71 and his colleagues remember him for his warm presence and calm leadership style both as an educator and also as a technology researcher.

Honoring The First Black Woman to Earn a Ph.D. in Computer Science

marsha-williamsProfessor Williams

For some, technology has been viewed as a “man’s world” but thanks to pioneers like Marsha Williams, there are plenty of opportunities for women of color to enter the room and drop some knowledge on the table.

About ten years after Dr. Ellis earned his Ph.D., the first Black woman, Dr. Marsha R. Williams, earned her Ph.D. in computer science at Vanderbilt University.

Born in Memphis in 1948, Dr. Williams was always known to be brighter than the average student and by 1969 she earned a degree in physics from Beloit College prior to pursuing her master’s degree at the University of Michigan.

Like Dr. Ellis, Dr. Williams also worked to educate her community by sharing her knowledge as a college professor. Gaining tenure as a professor in 1990, Dr. Williams has developed a strong reputation as an advocate for STEM programs geared towards minority communities.

But she’s so much more than just an educator. She has also “been there” and “done that” as her professional experience also includes time spent working at IBM. As both an educator and a technologist, her contributions to the academic, technology, and minority communities are both measurable and memorable.

She is currently a tenured professor at Tennessee State University, was among the first African American educators at the University of Mississippi, and her academic publications are admired by her students and peers alike.

There Are SO Many Other Important Black Innovators, Educators, Business Leaders…

As we take this month to commemorate the culture and accomplishments of African Americans, Agency Partner is thankful to people like Dr. Williams and Dr. Ellis. Their desire to work towards the pursuit of knowledge and their efforts to share experiences and educate their peers makes them worth mentioning as we celebrate Black History Month.

The reason for Black History Month is important, and it is largely because the accomplishments of our minority communities have historically gone either unnoticed or simply underrecognized. The fact is that their work has created value that is beyond gender, race, and boundaries. The work and influence of Dr. Williams and Dr. Ellis is a testament to countless other positive figures in our history.

May We Suggest Some Additional Reading?

We hope that you will spend some time browsing the web to learn more about the accomplishments that Black Americans have shared with the world. It’s literally an internet search away! But in addition to that, may we also recommend some additional reading?

A man that we will no doubt write about at some point in the near future, Lt. Col. Allen West (ret.) suggests “Up From Slavery” by the great Booker T. Washington.

Super-Bowl-Commercials-Best-and-Worst

ABC WFAA TV: Best and Worst Commercials of Super Bowl 55

Our Favorite Ads From Super Bowl 55
Agency Partner joins ABC affiliate, WFAA TV in Dallas

What were your favorite Super Bowl commercials this year?

We believe that as a brand, Anheuser-Busch is among the GOATs in advertising.. here in 2021, there were some standouts!

We think the top commercial of Super Bowl 55 was for Bud Light Seltzer Lemonade, tastefully poking fun at the idea that “2020 was a lemon of a year.” So many relatable moments!

But there were other goods ones in the mix.

We loved the #FlatMatthew commercial for Doritos 3D and let’s not forget about the State Farm ® stand-ins commercial, now featuring “Drake from State Farm.”

After a turbulent 2020, humor was a big part of Super Bowl advertising this year and that comic relief has us laughing and looking forward as a result.

Agency Partner Interactive’s CMO S. Adam Rizzieri joins ABC TV affiliate, WFAA in Dallas/Fort Worth to share a perspective on what we saw last night.

Fun Fact: 30-second spots cost $5.6 million this year!