Tag: online shopping

email-marketing

E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

Posted on | by Agency Partner
Expert Tips For E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

 

Marketing campaigns are essential for attracting customers for every business, and it’s not always easy to get it right. You need to make sure you’re properly appealing to your customers if you want them to be interested in what you’re selling, and a marketing campaign that falls flat can be a huge waste of your money and time. It’s a little different when it comes to email marketing, but you should still make sure you understand what it takes to make for an effective marketing Email. 

Your welcome Email

If you’ve just had a customer subscribe to your eCommerce Email service, then you want to make sure that you’re able to impress them from the beginning. Whether they’ve applied to have the latest news or the latest promotions, you want to ensure that it’s something they don’t regret. Subscribing to these Emails can sometimes come across as spam, so you want to make sure the content within your welcome Email provides something to the customer and will make them want to read the content of your next ones! 

Sending curated content

When you’re trying to sell products to people, they want to know what it is that makes it worth their while. When it comes to pushing out a list of products, your customer will likely be interested in what’s best from that list. Sending out a curated list of products to a customer is interesting for multiple reasons. Not only does it display the price and functionality of those products, but it’s set out appealingly to let them know which product is the best one for them and how much they’re gaining by buying what it is that you’re selling!

Whether it’s a service or a product, doing a little research into those kinds of specifications can make a convincing Email. Content marketing is essential for grabbing customer attention, and curated content is one of the best forms of that! 

Engaging Emails

If you’re going to have your customers open the emails, you send them. It would be best if you let them know that it’s worth their while. Having something with the Email that’s directly offering them something. You don’t have to give anything away for free, but you could offer them something in exchange for shopping with your right now. It could be a discount. It could be a promotion – so long as it grabs their attention and doesn’t cost you too much; it’s an effective way to have someone open your Email to learn more. 

A referral Email

Much like the engaging Email format, a referral Email can be another way for you to get your customer’s interest in what you’re sending. Except for this time, they’re not gaining something specifically from shopping with you but instead from referring a friend to your business. It could be a free giveaway when a friend uses their personal code included in the Email. You win. Your customer wins. It’s beneficial for everyone! It’s an essential piece of eCommerce email marketing. 

Discount Emails

When someone signs up to be a subscriber of your Emails, it’s likely because they’re looking to benefit from it. They want to know what you’re selling and when it’s on sale. Sending out Emails to your customers to let them know when you have discounts can be a great way to grab their attention. Not only will they be interested in this Email, but they’ll be looking for discounts within your upcoming ones too! It’s a great way to hold your customers’ interest. 

Cart reminder Emails

If you’ve spent much time shopping online, then you’ve likely at some point forgotten about something that you were going to buy. When a customer is interested enough to put something in their cart, they likely would like to purchase it. You can have an automatic Email set up to remind your customer if they’ve forgotten about their cart and still have items there that are unpurchased. It’s a great way to remind them, and they will surely appreciate it. 

Order Confirmation Emails

This is essential for any eCommerce site. It lets your customer know that you’ve received their order and that it is, in fact, on the way to them. Your customer needs this as it helps them form trust with you as a business. They want to know that you’ve gotten their money and that they can expect the product that they paid for. 

Upsell Emails

An upsell Email is when you offer your customer something extra for a bit more to increase the price that they’re spending with you. While it might sound like you’re just trying to sell them extras that they don’t need, this can be a helpful tip for them to enrich their experience with what they just bought! It’s usually something that improves their purchase while also increases the price of their total order. 

Redemption Emails

In this day and age, it’s far too easy to lose your customers to your competitors, and it could be for several reasons. Maybe your customers have found another site with better prices and discounts, or they didn’t have the money to invest in you anymore. An Email to remind them that you’re a service worth their time can be a great way to help with this! Usually, a special discount is applied with the Email to win their attention back to you, redeeming your business in their eyes! 

A survey Email

Getting customer feedback is a valuable process, and you should always be looking for ways to get it. You can send surveys to your customers in exchange for a product, discount, or another form of promotion to help incentivize them into completing the survey. This information can be a great way to improve your business model and appeal to more customers. Furthermore, your eCommerce Email marketing will benefit from your customers’ input, as they can help you make more appealing Emails. 

A thank you Email

While your customers might appreciate the deals and products that you have on offer, you should make sure you take the time to appreciate your customers. If you want to encourage a loyal customer base, sending an email thanking them for their patronage can be a great way to bring them back. 

online-store-tips

5 Essential Ways To Attract Customers to Your Online Store

Posted on | by Agency Partner
Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store

Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there. 

And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store. 

  1. Make Your Store Beautiful

If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website. 

With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable. 

Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products. 

Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine. 

  1. Increase Activity on Social Media

Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media. 

It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts. 

Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista. 

Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started: 

  • Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind. 
  • Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention. 
  • Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by. 
  • Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest. 
  1. Effective Customer Care

If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time. 

If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything. 

Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7. 

Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful. 

  1. Use Promos

Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions. 

For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales. 

You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer. 

  1. Email Marketing

After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do. 

When email marketing is about: 

  • Your new products 
  • After-sales promos 
  • Recommended products immediately after purchase 
  • Reminders to inactive customers 
  • Tips and style concerning your products 

It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company. 

Conclusion

Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started. 

ecommerce-on-laptop

Why Your Business Should Consider an eCommerce App

Posted on | by Agency Partner

Ever since the 2020 pandemic, businesses with ecommerce capabilities experienced a surge of revenue from online sales. Consumers recognized the convenience of online shopping and continued with that practice. As digital marketers, we should recognize this cultural shift from in-store shopping to online shopping. The truth is that there is a lot of opportunity in ecommerce, and this is a great time to explore the newest trend of getting an ecommerce app. 

Now your first thought might be that an ecommerce app is an unneeded investment for your business and that you have other priorities that are more worthy of your time and energy, but that idea shouldn’t be shot down so quickly. We will be sharing some important stats that show the growing trends of online shopping via a mobile device and how an ecommerce app can be the one thing that sets you apart from the rest of your competition.  

Everyone is going mobile. 

Smartphones have become a trendy device across the United States, where 81% percent of the population owns one. Many of our digital experiences are being optimized for mobile because our devices are so accessible to us. We have our smartphones wherever we go, which makes it very convenient for us to search for something via the web at any time. A recent study has stated that over half of all website traffic is sourced from a mobile device.

Our generation is heading towards mobile, and websites are being optimized for this transformation. Web developers are now keeping in mind that the mobile layout can be just as important as the desktop version. 

With this shift, sales coming from a mobile devices gained a lot of growth. The feeling of convenience has become the selling point during this transformation. Due to our busy schedules, consumers don’t always have the time to grab their laptops to purchase. Meanwhile, their phone is conveniently right next to them. Now putting two and two together, we now understand that mobile devices have accounted for the increase of sales coming from a mobile device. 

Now we are going to share another statistic that should further your consideration in getting an e-commerce app. 78% of users prefer using an app to a website when online shopping from their mobile device. Given this statistic, businesses that have ecommerce capabilities should reconsider investing in an ecommerce app. 

An ecommerce app can enhance your brand.

Let’s first look at an example of a widely used ecommerce app that has a major impact as an ecommerce industry leader.  

Amazon is the top industry leader when it comes to ecommerce. The app is the most popular shopping app with about 150.6 million users. Amazon is loved by many because of the experience users have when purchasing through the app. Customers are extremely satisfied by the amount of convenience they’re able to experience when making a purchase.

The process is straightforward for customers to purchase, track, and review all within the app. You can even set up and do a return! The process is seamless, with very little room for error. Because of the user experience on the app, Amazon has become a brand that many worldwide love. 

An eCommerce app can also enhance your brand experience. Depending on your industry, an app can be very beneficial to your consumers. If you are in an industry where your buyers frequently come back to make another purchase, you should consider getting an app. It will make the consumer’s shopping experience more convenient. 

Also, consider the competitors in your industry. Do they have an app for their users to make a purchase? If not, is there an underlying issue they are experiencing where a mobile app can be the solution? To get ahead of competitors, you sometimes must be the first to do something. Being the first will easily set you apart from the rest of the industry. 

By having a mobile app, you also can improve and increase communication with your customers. The great thing about an app is that consumers are fully immersed in your brand while using it. Unlike web browsers, you have a lower risk of users exiting out of your site and searching for another competitor.

If they are using your app, the user is more dedicated to shopping with you. There is little competition around when the consumer is in this position. Customers shopping from mobile apps have a 130% higher conversion rate than purchasing from a mobile website. 

Having an app can lead to more marketing opportunities. 

Ecommerce apps can also open new marketing opportunities, which are push notifications. It’s no surprise that push notifications have higher engagement rates than emails and social media ads. Push notifications can grab a lot of customer attention because the notification shows up on their smartphone’s home screen. This marketing tactic is hard for the user to overlook due to its nature.

It also makes it a lot easier for the user to reach your site. Unlike email and social media ads, the customer must be in a different app before getting to your site. They must digest the content in their email or social media timeline, notice your email or ad, digest the content, and click the link to get to your website. It is too many steps, which could lower your customer’s chances of landing on your site.

Unlike emails and ads, push notifications will notify the user’s phone, and once clicked on, it will direct the user directly to the page that is relevant to the notification. Your message will be a lot more direct, and the user is less likely to get distracted. 

Apps are also a great place to centralize any information about your ecommerce shop. In the app, you can promote upcoming sales and personalize account information, and more. The opportunities of what you can provide your customers are endless. An eCommerce app is an excellent opportunity to truly connect with your customers and give them a great shopping experience. 

If you are curious about web app development, learn more about our services at Agency Partner. We live in the digital world, and we know how the digital landscape changes by the minute. To learn more about our mobile application services, contact us here.