email-marketing

E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

Expert Tips For E-Commerce Email Marketing 101: 11 Must-Have Emails (2021)

 

Marketing campaigns are essential for attracting customers for every business, and it’s not always easy to get it right. You need to make sure you’re properly appealing to your customers if you want them to be interested in what you’re selling, and a marketing campaign that falls flat can be a huge waste of your money and time. It’s a little different when it comes to email marketing, but you should still make sure you understand what it takes to make for an effective marketing Email. 

Your welcome Email

If you’ve just had a customer subscribe to your eCommerce Email service, then you want to make sure that you’re able to impress them from the beginning. Whether they’ve applied to have the latest news or the latest promotions, you want to ensure that it’s something they don’t regret. Subscribing to these Emails can sometimes come across as spam, so you want to make sure the content within your welcome Email provides something to the customer and will make them want to read the content of your next ones! 

Sending curated content

When you’re trying to sell products to people, they want to know what it is that makes it worth their while. When it comes to pushing out a list of products, your customer will likely be interested in what’s best from that list. Sending out a curated list of products to a customer is interesting for multiple reasons. Not only does it display the price and functionality of those products, but it’s set out appealingly to let them know which product is the best one for them and how much they’re gaining by buying what it is that you’re selling!

Whether it’s a service or a product, doing a little research into those kinds of specifications can make a convincing Email. Content marketing is essential for grabbing customer attention, and curated content is one of the best forms of that! 

Engaging Emails

If you’re going to have your customers open the emails, you send them. It would be best if you let them know that it’s worth their while. Having something with the Email that’s directly offering them something. You don’t have to give anything away for free, but you could offer them something in exchange for shopping with your right now. It could be a discount. It could be a promotion – so long as it grabs their attention and doesn’t cost you too much; it’s an effective way to have someone open your Email to learn more. 

A referral Email

Much like the engaging Email format, a referral Email can be another way for you to get your customer’s interest in what you’re sending. Except for this time, they’re not gaining something specifically from shopping with you but instead from referring a friend to your business. It could be a free giveaway when a friend uses their personal code included in the Email. You win. Your customer wins. It’s beneficial for everyone! It’s an essential piece of eCommerce email marketing. 

Discount Emails

When someone signs up to be a subscriber of your Emails, it’s likely because they’re looking to benefit from it. They want to know what you’re selling and when it’s on sale. Sending out Emails to your customers to let them know when you have discounts can be a great way to grab their attention. Not only will they be interested in this Email, but they’ll be looking for discounts within your upcoming ones too! It’s a great way to hold your customers’ interest. 

Cart reminder Emails

If you’ve spent much time shopping online, then you’ve likely at some point forgotten about something that you were going to buy. When a customer is interested enough to put something in their cart, they likely would like to purchase it. You can have an automatic Email set up to remind your customer if they’ve forgotten about their cart and still have items there that are unpurchased. It’s a great way to remind them, and they will surely appreciate it. 

Order Confirmation Emails

This is essential for any eCommerce site. It lets your customer know that you’ve received their order and that it is, in fact, on the way to them. Your customer needs this as it helps them form trust with you as a business. They want to know that you’ve gotten their money and that they can expect the product that they paid for. 

Upsell Emails

An upsell Email is when you offer your customer something extra for a bit more to increase the price that they’re spending with you. While it might sound like you’re just trying to sell them extras that they don’t need, this can be a helpful tip for them to enrich their experience with what they just bought! It’s usually something that improves their purchase while also increases the price of their total order. 

Redemption Emails

In this day and age, it’s far too easy to lose your customers to your competitors, and it could be for several reasons. Maybe your customers have found another site with better prices and discounts, or they didn’t have the money to invest in you anymore. An Email to remind them that you’re a service worth their time can be a great way to help with this! Usually, a special discount is applied with the Email to win their attention back to you, redeeming your business in their eyes! 

A survey Email

Getting customer feedback is a valuable process, and you should always be looking for ways to get it. You can send surveys to your customers in exchange for a product, discount, or another form of promotion to help incentivize them into completing the survey. This information can be a great way to improve your business model and appeal to more customers. Furthermore, your eCommerce Email marketing will benefit from your customers’ input, as they can help you make more appealing Emails. 

A thank you Email

While your customers might appreciate the deals and products that you have on offer, you should make sure you take the time to appreciate your customers. If you want to encourage a loyal customer base, sending an email thanking them for their patronage can be a great way to bring them back. 

online-store-tips

5 Essential Ways To Attract Customers to Your Online Store

Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store

Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there. 

And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store. 

  1. Make Your Store Beautiful

If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website. 

With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable. 

Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products. 

Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine. 

  1. Increase Activity on Social Media

Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media. 

It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts. 

Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista. 

Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started: 

  • Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind. 
  • Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention. 
  • Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by. 
  • Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest. 
  1. Effective Customer Care

If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time. 

If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything. 

Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7. 

Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful. 

  1. Use Promos

Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions. 

For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales. 

You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer. 

  1. Email Marketing

After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do. 

When email marketing is about: 

  • Your new products 
  • After-sales promos 
  • Recommended products immediately after purchase 
  • Reminders to inactive customers 
  • Tips and style concerning your products 

It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company. 

Conclusion

Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started. 

shopify-website-builder

Why You Should Use Shopify to Build Your E-commerce Website

Expert Tips For Use Shopify to Build Your E-commerce Website

 

In today’s rapid pace digital age, people are increasingly favoring convenience over the brick-and-mortar in-person experience. These days people want everything instantly, from food and financial transactions to shopping and social interactions. People want to order their food with a tap, search for Mr. or Mrs. Right with a single swipe left or right, and be able to send money to a friend with little more than a glance.

With 2021 not yet a month old and still amid a historic pandemic, the appetite for convenience born out of comfort and necessity is only increasing. Luckily businesses of the massive, medium and mom-and-pop sizes are stepping up and creating plenty of e-commerce platforms to satisfy our taste buds for convenience.

In this blog, we will discuss the e-commerce platform Shopify and cover some of the reasons you should use it to build your e-commerce website.

What is Shopify?

Simply put, Shopify is a paid commerce platform that allows you to create and develop an online store where you can market, sell and even ship your products to customers.

Shopify is subscription-based, so you do need to purchase a membership plan before you can get started. But don’t worry too much about the cost because part of what makes the platform so popular is its range of affordable pricing plan options. Click here to see pricing.

What can you sell on Shopify?

Shopify supports a vast array of e-commerce businesses. Subscribers can sell physical products, digital products, drop ship products, and almost everything in between (as long as it is legal).

For example, businesses that offer customization for things like furniture, clothing, jewelry, and more can sell services in the form of appointments. Or similarly, a personal trainer or lawyer can sell consultations.

According to a recent study from Shopify, their highest trending items for 2020 were peel-off-face masks, nail polish, exercise bands, water bottles, blankets, and yoga mats. So if you’re in the personal care or wellness industry, Shopify is an excellent option.

Almost anything goes when selling on Shopify. But there are some prohibitive products such as alcohol, tobacco and e-cigarettes, CBD, fireworks, drugs, video game currency or credits, firearms, and weapons.

Benefits of using Shopify

Shopify’s website builder is easy to use. The simplicity of the platform is probably its most significant selling point. Shopify is tailor-made for inexperienced users. It’s simple to add products, process orders, and you can even create discounts and promotions.

Shopify’s drag-and-drop editing tool makes web design a breeze.

A wide variety of themes are available for users to choose from, and paid themes to give you even more options to create a unique and distinctive store and stand out from the crowd. Sellers can benefit from their responsive, speed-optimizing, and mobile-friendly web layouts.

Help can be easily accessed if needed, with Shopify offering technical support every hour of the day through a multitude of ways, including live chat, phone, and email. Self-help options are also available.

Another benefit of the e-commerce platform is its low cost. But as mentioned earlier, the platform has a wide range of price plan options to choose from.

Disadvantages of using Shopify

While Shopify comes packed with nearly all the features small businesses could want and need to create an e-commerce store, not every company is created equal.

Every business has specialized needs, and in this area, Shopify comes up short.

Shopify lacks many business-specific features requiring users to purchase add-ons to get their store fleshed out to their full vision ultimately. These add-ons can be costly and tend to increase your monthly fee.

It is safe to say all businesses have customer support issues, and as available as Shopify’s support may be, they are not immune from problems. Recent reviews on their customer support are mixed, which is something to be mindful of.

Shopify features and options

Subscribers have access to fraud analysis with Shopify. Fraud analysis helps to identify fraudulent orders and essentially reduces chargebacks (and stress).

With Shopify, you can choose the Shopify Payments feature (with payment methods like Visa, Master Card, Apple Pay, etc.). Using the Shopify Payments feature, you are PCI (Payment Card Industry) compliant. While you can use other payment providers, you may have to pay for transaction fees.

Shopify’s shipping tool allows you to integrate major shipping carriers to calculate real-time shipping rates. You can buy and print shipping labels directly from your admin panel. With Shopify Shipping, you can also display calculated rates in your customers’ shopping carts.

You can integrate your Shopify store with your social media accounts like Facebook, Instagram, and Pinterest so that your products can reach a wider audience.

Lastly, one of the most visible trends in e-commerce is the unprecedented usage of mobile devices. Shopify is great because it offers mobile apps for Android and iOS, which will let you manage your store from anywhere.

Is Shopify right for you?

Shopify is a brilliantly easy-to-use e-commerce platform. The subscriptions are reasonably priced, and the wide variety of themes to choose from are appealing. Ultimately the choice is yours in terms of what e-commerce platform you decide to use.

Shopify’s website builder is nearly perfect, offering just about everything necessary for small businesses to create and operate an e-commerce website.

When making your decision consider your business’s needs now and where you envision growing in the future.

Get the website you want now!

Do you want something more specialized, more customized, more uniquely you? If you want your website to have a personalized, expert touch, our e-commerce website development experts here at Agency Partner are ready and willing to work with you.

We are a full-service digital marketing agency based in Dallas, Texas, offering everything you need for now and years to come. From web development and e-commerce solutions to social media marketing, search engine optimization, brand strategy, and much more.

A top-notch e-commerce website is essential for your business. Let our web design experts help you create the bigger and better website you envision – Texas-style!

Not big on reading? That’s okay. Watch “Why You Should Use Shopify to Build Your E-commerce Websiteinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

 

digital_marketing_for_retailers

Digital Marketing For Retailers

Tips From Professional Digital Marketer

Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.

No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on! 

What is Digital Marketing?

Marketing is essential for all kinds of businesses, but now it has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time – online. 

With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information. 

Methods of Digital Marketing

There are various methods of Digital Marketing, and it may take some trial and error to find what  works best for your business. We look at some of the most common ways below. 

Online Store

Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click and collect in-store, you must keep the lines of communication  open between you and your customer.

Use online forms, texting, or AI Chatbots to answer any questions they may have. 

When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered. 

Email Marketing

Using an Email Marketing Service such as MailChimp, is an excellent way of staying in contact with your clients.

Regular newsletters or updates on new products or discounts land directly in your customer’s much-used inbox.

Unfortunately, there is a fine line between spamming and emails of value, so exercise caution to ensure client retention. You do not want to lose clients due to over emailing. 

It is also crucial to obtain consumer consent to send them  emails and offer opt-in/out options to allow control over how much material they receive. 

Mobile Promotions

Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online. 

Social Media 

Nearly every adult on the planet uses Social Media of some sort. Tapping into platforms where  your target audience is active gives you the perfect medium to inform, educate, and sell. 

Again, caution is advised when using Social Media Marketing as a sales tool. No one wants to be bombarded with advertisements while online. A better way to win customers is to engage with them in conversations about your products or related matters; then they will be more likely to purchase from you in the future. 

Digital Marketing is not necessarily a quick way to get sales, but rather it is a method of keeping you in front of current customers and reach more potential customers. It helps you to connect and start a conversation in the hope of leading to a sale. 

Start your Digital Marketing Conversation today, get in touch with Agency Partner Interactive and let us help you hit your sales targets.

Not big on reading? That’s okay. Watch “Digital Marketing For Retailers?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!