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Did You Make It onto Santa’s Nice List in 2020?

Expert Tips For Did You Make It onto Santa’s Nice List in 2020?

We’re not saying we’re Santa Claus. We don’t know when you’re sleeping or when you’re awake. But we know when you’re bad or good at marketing, and we have some ideas for how you can be good for goodness sake in 2021. Consider this list our Christmas gift to you. Hey, it’s better than a fruitcake.

Email Marketing

When it comes to email marketing, there are a few ways you can be good in 2021. We know you love those email blasts, and we do too, but if you want good results, then you must do it the right way. The first tip for email marketing is to know who you’re emailing and segment your subscribers based on their interests. Your subscribers are unique, so don’t treat them like they’re all the same.

The second strategy to adopt for good email marketing is to give your subscribers value before asking for a sale. The last thing your subscribers want is more junk mail cluttering up their inbox. Give them something they want and can use. Like for example, a nice list of marketing tips. No re-gifting, please.

The last email marketing tip is more of a lesson in ethics and an all-around good habit to adopt: Always honor your subscribers’ privacy rights. No one likes a sneak, and not complying with privacy laws is a sure way to end up on the naughty list. There are laws in the U.S. and internationally for email marketing, and in general, it’s best to always comply with the law because you could end up with more than just a lump of coal. Bad practices are bad for business.

Social Media Marketing

The world of social media marketing can seem overwhelming. The rules, strategies, and platforms are constantly in flux, but some long-standing best practices help you start. Before you open up a TikTok account to keep up with the kids these days, keep in mind that it’s important to first have a strategy in place. Not having a plan can lead to a lot of wasted time and effort – not to mention self-esteem, depending on how good you are at hitting the whoa. If that reference doesn’t mean anything to you, trust us when we say that you should leave TikTok to the kids.

The good news is you don’t have to chase the latest trends. Instead, know your audience and then use the platform to put you directly in front of them. Also, knowing how to turn engagement into sales on social media is marketing gold. Don’t think that just because you post a weekly meme on Facebook means you own your audience. Social media marketing is constantly changing, so stay humble and flexible.

Paid Advertising

Our tips for paid advertising are as useful as they are catchy, and not to toot our own French horn, but they’re very catchy. To be good at paid advertising in 2021, follow the “ABT” method: Always Be Tracking, Always Be Transparent, and Always Be Testing. How do you know if your marketing strategies are effective if you’re not keeping track? You don’t. How do your clients know your business can be trusted if you’re not transparent? They don’t. It’s pretty self-explanatory.

Website Marketing

Marketing through websites is one of the oldest forms of digital marketing. Still, the methods have changed over the years, so those outdated, slow, and non-mobile responsive websites aren’t going to get the results you want anymore. They lose visitors and traffic. Please put it on your list and check it twice to update your company website in 2021.

Modern, quick, and mobile-responsive websites are the websites that win SEO rankings and traffic. Also, please make it easy for people to do business with you for the love of Kris Kringle. Tell them what to do. Don’t expect people to know what to do when they visit your website automatically. Instead, make your call-to-action clear and easy to find. And last but not least, our final tip of the day: A secure website is a trusted website.

Marketing’s beauty is that it largely follows The Golden Rule: Treat others how you would like to be treated. Think about what you would like to see both in marketing and all-around good business practice, and then do it. If it would work for you, chances are it will work for you.

All quips aside, it’s been a tough year for everyone around the globe, but our friends, employees, partners, and clients have been a much-needed silver lining for those of us at API in 2020. This holiday season, we want to thank every one of you from the bottom of our hearts. Let’s kick this crummy year to the curb. Here’s to hoping for a fresh start, tons of business growth, and, of course, good marketing practices in 2021.

Not big on reading? That’s okay. Watch “Did You Make It onto Santa’s Nice List in 2020?instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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10 Trends That Influence Paid Search in 2020

Expert Tips on Paid Search

Paid search is a lifeline for businesses across the world. It enables organizations even with a rocky online presence to generate qualified leads through effective ads. Granted, there is competition in paid search, but it’s one of the more convenient avenues toward meaningful online revenue opportunities. 

In order to maximize the performance of your paid search campaign, you should always look toward new trends in the marketing sector. Understanding these trends will help you try new methods of reinforcing your campaign to ultimately make more money from your ads.

Do you want to explore 10 trends that are influencing paid search today in 2020? Continue reading to learn more. 

1. Machine Learning and Artificial Intelligence Will Evolve

It can be easy to understate the impact of machine learning and artificial intelligence (AI) has had on world innovations in the 21st century. Both technologies allow any computer-based to learn and get smarter over time. 

Their impact on paid search has been undeniable recently and doesn’t figure to change any time soon. Popular PPC platforms like Google Adwords have already begun to utilize AI in their algorithms, as well as other PPC agencies across the country. 

2. Human Marketers Will Continue to Be Indispensable

Technology and innovation have its perks and it will undoubtedly continue moving forward, but there are downsides such as human jobs becoming obsolete. In the award-winning video game, Detroit, Androids began to overpopulate and ultimately take over all of the jobs humans normally did, such as construction and even law enforcement.

Will machine learning and AI have the same effect on the jobs of human marketers. The answer is no. Both innovations are essential for performing consistent tasks for making PPC campaigns more efficient. Though, it’s up to humans to interpret and act on received data. 

3. Amazon Ads Will Get More Popular

Amazon rules the world in regards to e-commerce. They have now created an advertising platform where brands can construct PPC ads to generate more qualified leads.

Amazon

Experts predict that the use of Amazon ads will continue to increase. Why? That’s mainly because the cost-per-click (CPC) of Amazon ads are significantly lower than Google ads.

Google Adwords’ CPCs are necessarily expensive, but Amazon has far cheaper rates. Not only that but Amazon rivals Google in company size and potential visibility, especially for e-commerce brands. 

If you operate in the retail industry, leveraging Amazon ads maybe your best option for putting your resources to better use. 

4. A Universal Shift from Keywords to Audiences Will Take Place

Many marketers and business leaders carry out marketing campaigns with a broader emphasis on its technical aspects rather than its value. For example, some SEOs tend to focus more on accumulating visibility for keywords instead of creating content their audience will enjoy.

Google has stated it time and time again that user experience is significantly important to them and their rankings. In the same way, marketers should shift their focus on their ad quality score instead of worrying too heavily about the keyword usage. 

5. Text Ads Are Still Here to Stay

With new technologies changing the way PPC ads are developed, some think that text ads are going out of style. In reality, text ads are the most productive types of ads.

HannapinStateOfPPC_TextAds

Therefore, while voice, video, and other ad formats are becoming increasingly popular, text-based ads still reign supreme. This is good news for a lot of marketers, mainly since text-based ads are simple to create.

What are the chances that the most convenient form of paid advertising is also the most effective?

6. Video Ad Usage Will Continue to Grow

It’s nothing new that video marketing is a growing trend of 2020. Just last year, video marketing accounted for 80% of all internet traffic. You could say the video is taking over the internet. 

With that said, video advertising is also increasing. It now makes up 25% of digital ad spending in the United States. It’s not a surprise that video usage is increasing in this vein.

Video ads can easily be engaged with and provide a unique opportunity to show off the unique selling proposition (USP) of your brand without much effort.

7. Mobile Use is Thriving

If there was any safe and obvious prediction on this list, this entry would be it. With a majority of internet traffic being derived from mobile devices, it’s a no-brainer that this trend is taking place. 

This proves that a larger emphasis on mobile-friendliness needs to be addressed by marketers. Therefore, the question here is will you optimize for it? Luckily, optimizing mobile-friendly ads isn’t difficult if you have a qualified PPC agency on your side. 

8. Voice Search is Thriving

20% of mobile searches were conducted on a smart speaker or via voice search. Therefore, it’s not like you have to get ready for a voice search to affect your campaigns. It already has begun to affect your campaigns. 

Now, voice search has not been monetized yet but there are a lot of ways to get this done. voice search has not been monetized yet but there are a lot of ways to get this done

9. Facebook and Google Will Automate Their Ads

Facebook and Google house two of the most preeminent advertising platforms in the world. Both platforms have already introduced dynamic ads that make ad creation almost effortless. 

In the near future, these companies could make it possible for their algorithms to completely customize ads for users.

This isn’t a stretch considering that Facebook and Google are billion-dollar companies with unlimited resources at their disposal. 

10. Facebook, Google, and Others Will Master Attribution

Attribution has been something like a Rubix cube for several years. Even seasoned marketers have difficulty leveraging attribution to impact their campaigns. Fortunately, machine learning and AI were designed to perform complex tasks like this.

To make advertising easier and boost their own agenda, look for Facebook, Google, and other companies to use technology and master attribution. 

Give Us a Call Today!

Do you want to improve the performance of your PPC ads? If so, give us a call at (214) 295-5845 or click here to receive a free quote. 

Not big on reading? That’s okay. Watch “10 Trends That Influence Paid Search in 2020instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

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3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 

However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.

Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.

Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 

How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.

For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 

Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 

People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.

People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.

Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “3 Pay-Per-Click Trends in 2020” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!